Bharatiya Vidya Bhavan’s Usha & Lakshmi Mittal Institute of Management (BULMIM)

Admission Brochure (2019-2021) Contents

Bharatiya Vidya Bhavan 1

Bharatiya Vidya Bhavan’s Faith 2

Chairman, Bvb-Delhi Kendra & Chairman 3 Board of Governors, Bulmim

Director, BVB-Delhi Kendra 4

Director, Bulmim 5

Management - Board of Governors 6

Management - Academic Advisory Committee 7

Bulmim Advantage 8

Two Year Full-Time Post Graduate Diploma in 14 Management (Pgdm)

Alumni Speak 22

Core Faculty 25 Bharatiya Vidya Bhavan (Founded on 7th November, 1938)

A

BHARATIYA VIDYA BHAVAN (BVB), an internationally reputed Institution devoted to the promotion of education and culture, is a Charitable Public Trust founded by Dr. K. M. Munshi on November 7, 1938. The founding members of the Bhavan include Dr. Rajendra Prasad, the first President of the Republic of ; Shri C. Rajagopalachari, the first Indian and last Governor General of India; Pandit , the first Prime Minister of free India; Shri Sardar Patel, Deputy Prime Minister and Home Minister, several distinguished scholars, statesmen and leaders of modern Indian renaissance.

Since its inception, Bhavan has evolved into a great intellectual, cultural and educational movement with 119 Kendra’s spread all over India, 7 overseas Centres (in United Kingdom, United States of America, Abu Dhabi, Doha, Kuwait, Australia and Singapore) and 367 constituent institutions, besides a number of affiliated colleges. Bhavan encompasses a wide network of Educational Institutions comprising of residential and non- residential Schools, Degree Colleges (affiliated to the respective universities), Management Institutes (such as S.P. Jain Institute of Management and Research, ), Engineering colleges and Rajendra Prasad Institute of Communication & Management which has a number of constituent colleges all over India. BVB is the proud recipient of the prestigious “” for promotion of education and culture bestowed by the President of India.

Bhavan’s Usha & Lakshmi Mittal Institute of Management (BULMIM), New Delhi is Bharatiya Vidya Bhavan, Delhi Kendra’s initiative.

1 Bharatiya Vidya Bhavan’s FaitH

Bhavan’s Founder President Kulapati Dr K. M. Munshi (December 30, 1887 to February 8, 1971)

Let me once again set forth the Bhavan’s faith for the benefit of new students and members, for it is necessary that they should understand it clearly and imbibe its spirit. The Bhavan stands for the reintegration of Indian culture. In a world falling to pieces under the impact of an amoral technological avalanche, it tries to hold fast to the fundamental values for which our culture stands - RITA, SATYA, YAGNA and TAPAS: • FAITH in God who informs the Cosmic Order; • TRUTH which is accord between mind and word and deed; • DEDICATION which offers all moments of life as an offering to God; • SUBLIMATION which purifies the body and mind and transmutes instincts, passions and emotions into things of beauty. This, regardless of forms and doctrines, is Dharma, the three-fold aspects of which are SATHYAM, SHIVAM, SUNDARAM - Truth, Love and Beauty. For these values our forefathers lived and died. So did Sri Ramakrishna Paramahamsa, Swami Dayananda, Swami Vivekananda, Gandhiji and Sri Aurobindo, among the moderns. These values are embedded in our national outlook; we command the respect of the world because of them. We can look forward to the future with confidence only because they have the vitality which gives the power to vindicate their validity even in this fear and avarice ridden age of ours. We, the Bhavan’s family, whether it is the smaller one or the larger one, must take every effort in restoring an awareness of these values in personal and collective life.

2 CHAIRMAN, BVB-Delhi Kendra & CHAIRMAN BOARD OF GOVERNORS, BULMIM

Bharatiya Vidya Bhavan is one of the oldest Charitable Public Trusts founded in 1938 by Kulapati K.M. Munshi, who actively participated in the Indian Independence Movement and after Independence was also on the Committee which drafted the Constitution of India. The founding members of the Bhavan included several distinguished statesman, and leaders of India. The Bhavan has many Kendras spread all over India, and Delhi Kendra is one of the most important units which has contributed in various facets of education and culture. Bhavan’s Usha and Lakshmi Mittal Institute of Management (BULMIM) is Bharatiya Vidya Bhavan, Delhi Kendra’s initiative.

The Institute has made a mark in the field of Management education in a short span of time. BULMIM gives importance to not only imparting management skills to its students but also the universal values for which the Bhavan stands. I welcome you to be a part of this Institution.

(C.R. GHAREKHAN) Formerly Permanent Representative of India in United Nations

3 DIRECTOR, BVB-Delhi Kendra

Nobody can ignore a historical legacy, especially when it includes such towering personalities like , Shri KM Munshi, Dr Rajendra Prasad and Sardar . Throughout its journey of more than six decades, Bharatiya Vidya Bhavan has successfully carried this legacy on its shoulders. Through education, the institution has successfully taken forward India’s message of peace, harmony and tolerance.

Interestingly, in today’s world of Management, the need to go back to one’s philosophical traditions has deepened. In a global economic system that is highly competitive, it has become a social necessity to achieve work-life balance. This balance can be developed through spirituality.

I sincerely believe that we are all very lucky that we are Indians. Our ancient philosophical thoughts contained in the Vedas and Puranas have solutions to every problem that is a part of the so-called modern life. One has to read these texts in between the lines to pick up valuable lessons in life.

Modern Management is capable of absorbing a wide range of such thoughts and ideas and in the process develop effective case studies to provide solutions to some of the most pressing contemporary problems related to enterprise and society. BULMIM, as an institution, actively promotes such innovations.

I must say that I am proud to be associated with an institution like BULMIM that singularly believes in teaching Management through values. The societal concerns, especially social projects and social business initiatives by the students, that otherwise also are clearly reflected through the institution’s pedagogy, demonstrate the institution’s commitment for responsible citizenship and ethical governance.

I welcome you all to be a part of this institution and contribute to the process nation-building.

( Ashok Pradhan) I.A.S. (Retd.)

4 Director, Bulmim

Welcome to BULMIM –The place that nurtures & nourishes young minds. The complexity of successfully managing business enterprises in an era of uncertainty, compounded by the digital technology revolution, ease of access to information, and the ever changing facets of globalization is a key challenge that managers have to confront on a day-to-day basis. Industry needs competent individuals, who can understand, analyse these complexities, and formulate a strategy to successfully manage these challenges. It gives me immense pleasure to welcome you to BULMIM - the Bhavan’s Usha & Lakshmi Mittal Institute of Management New Delhi, an institution that is part of Bharatiya Vidya Bhavan, Delhi Kendra, whose genesis goes back in time to 1938, when Dr. K. M. Munshi, founded it. We at BULMIM, New Delhi make every effort to equip our students with the requisite skills, the right attitude, appropriate work ethics, and above all make them thorough professionals. In order to achieve this goal the institute is equipped with the necessary facilities that enhance the effectiveness of knowledge transfer on one side and on the other gives the student an opportunity to explore beyond the classroom. The faculty at BULMIM are well-qualified with a good acumen and flair for teaching and bring to the classroom the latest developments in the realm of corporate world and analyze them with theories, models and conceptual frameworks. The pedagogical tools used are on par with the some of the best Business Schools of the world. The faculty make every endeavour to go beyond the curriculum to provide the students the much-needed edge over others. They also focus on knowledge creation, which takes the form of research and publishing papers in journals of international repute. The knowledge that is created is shared in the classroom too. In order to make the students appreciate and analyze the real issues that the corporate world faces, they undergo a Summer Internship Program after completion of the third trimester and a Bottom of the Pyramid Project (BOPP) after completion of the fourth trimester, apart from getting exposed to live projects. This provides the student with a realistic view of business enterprises that hastens the process of integration into the world of business. With our student-centric approach and constant efforts to achieve greater heights every year, we are sure you will have a rewarding experience in BULMIM. I once again welcome you to be a part of this amazing journey of metamorphosis that shapes leaders of tomorrow.

(Dr. M. Durgamohan) 5 MANAGEMENT - Board Of Governors

CHAIRMAN Shri C. R Gharekhan Formerly Permanent Representative of India in the UNO

BOARD MEMBERS

Shri Ashok Pradhan IAS (Retd) Dr. Kamlesh Misra Director - Bharatiya Vidya Bhavan, Delhi Kendra Vice Chancellor, Ansal University

Prof. Ranjan Banerjee Prof. K.K. Aggarwal Dean, Bhavan’s S.P. Jain Institute of Management & Research, (Former Vice Chancellor, I.P. University), Chancellor K.R. (SPJIMR) Mangalam University

Dr. Rajendra Singh, IAS (Retd) Dr. Om Vikas Director (Admin & Legal) Former Director, (VC), ABV- IIITM, Bharatiya Vidya Bhavan, Mumbai Gwalior

Prof. Abad Ahmad Prof. N. N. Pillai Chair Professor –Rafi Ahmed Kidwai Principal - Bhavan’s Sardar Patel College Chair, Centre for Management Studies, Jamia Millia Islamia of Communication & Management

Dr. Pritam Singh Nominee of the State Government Former Director, IIM, Lucknow Director of Technical Education (Ex-Officio)

Shri K.L. Thapar Nominee of AICTE Former Member (Traffic) Railway Board and Principal Advisor Planning Regional Officer ( Ex-Officio) Commission, GOI, Chairman, Asian Institute

Dr. Rajiv Kumar Dr. Arun Tyagi Senior Fellow Centre for Policy Research, Associate Prof. BULMIM (Vice Chairman Niti Ayog)

Dr. Sanjaya Baru Dr. M. Durgamohan Director for Geo-Economics & Strategy Studies (IISS) UK, Centre for Director , BULMIM Policy Research

6 MANAGEMENT - Academic Advisory Committee

Chairperson Dr. Om Vikas Former Director, (VC), ABV- IIIT, Gwalior

BOARD MEMBERS

Prof. B. Bhattacharya Prof. (Dr.) Madhu Vij Ex. Dean- Indian Institute of Foreign Trade, New Delhi Professor- Faculty of Management Studies, University of Delhi

Prof. Vijay K. Kaul Prof. (Dr.) Ruppal Walia Sharma Dean- Department of Business Economics, Professor & Head- SPJIMR, Delhi Centre University of Delhi, South Campus

Dr. Faisal Ahmed Dr. Swati Singh Associate Professor & Chairman International Business Area Associate Professor- BULMIM - Fore School of Management, New Delhi

Dr. Sougat Chatterjee Dr. K. K. Agarwal Chief of Business Operations- AURAINE Botanical- Gurugram, Haryana Founder VC- IP University

Mr. D. Vijay Kumar A Representative of AICTE Head- Finance, Corporate Office- Tata Consultancy Services Ltd., Regional officer (Ex- Officio)

A Representative/ Nominee of the State Prof. of Mahendra Gupta Government Former Dean & Virgin Professor of Accounting Management- Director of Technical Education (Ex- Officio),Dept. of Training & Technical Olien Business School, Washington University in St. Louis, USA Education Government of NCT of Delhi,

Dr. Dipak C. Jain Prof. Bernhard Blessing President (European), Professor of Marketing- CEIBS ( China Europe FHV, University of Applied Science- Dornbirn, Austria International Business School) China

Sh. Vishal Sharma Dr. M. Durgamohan Deloitte, Web Member Director (BULMIM), Member Secretary

7 BULMIM ADVANTAGE PART OF Bharatiya Vidya BULMIM has signed an Memorandum of Understanding (MoU) with Bhavan Multiplier Mudra, a specialist insight-led agency providing solutions for Trade, Retail, Shopper Marketing and Consumer engagement requirements Bharatiya Vidya Bhavan is serving the nation since 1938 and is for conducting national level case study competition in which students from recognised as an ‘Institute of National Eminence’ by Government of India. management across India will participate. Bhavan’s Usha & Lakshmi Mittal Institute of Management (BULMIM) is a constituent of Bharatiya Vidya Bhavan, Delhi Kendra. In the finest traditions of Bharatiya Vidya Bhavan, the Institute is committed to offering the most CUTTING EDGE COURSEs contemporary Management Education integrated with time – honored The course curriculum is based on rich academia and industry interaction. Indian Values with a focus on ethical business growth and practices. The curriculum is revamped periodically keeping in view the industry requirements. Industry experts are invited to give inputs on the curriculum. Industry Relevant Content The Institute offers cutting edge courses like Business Analytics, Marketing Analytics, HR Analytics, Financial Analytics, Digital Marketing, Logistics and The curriculum at BULMIM is bench marked with the best B-Schools. It Supply Chain Management, ERP, Entrepreneurship, CSR & Sustainability has a substantial industry interface wherein a large number of speakers Management Perspectives in Indian Ethos, Innovation Management, and from reputed corporates interact with the students through seminars, Content Writing. workshops and live projects. Each module being taught in BULMIM has a provision for one or two full sessions from external resource persons from industry. This helps our students to have industry relevant inputs and good Bottom of the Pyramid placements. Major recruiters have been Amazon.in, Euromonitor, IBM, Project (BOPP) BlackRock Solutions, MCube, PwC, KPMG, HCL, Ernst & Young, Accenture, The BOP project is a unique feature of the PGDM course in which students Godrej Consumer Products Ltd. Just Dial Ltd, Zydus Cadila Healthcare, ICICI undertake a 3 weeks training with the CSR and Rural Marketing division of Securities, McCann, Naukri.com, Shiksha.com, XL Group, American Express, various companies. Bisleri International Pvt.Ltd, HDFC Life Insurance, Axis Bank, Spice Jet Ltd. Bridgestone, Bandhan Bank and so on.

8 Foreign Collaborations Enhanced Learning BULMIM has signed an MOU with Vorarlberg University of Applied Sciences, (FHV) Experience Austria. It is a public University maintained by the State of Vorarlberg, Austria. The This is facilitated through the Financial Research and Trading Lab University and its programme are accredited by AQ, Austria which confirms that which equips the students with skills in trading, investment and the University meets recognized quality standard for the University level education. portfolio management. Other than this, the numerous clubs in It has also been awarded the European Credit Transferred Accumulation System BULMIM are devoted to academic disciplines and cultural clubs (ECTS) which is a standard for comparing the study attainment and performance such as Dramatics, Music, Films etc. The major goal of these clubs of students of higher education across the European Union and other collaborating is to supplement the pedagogical experience at BULMIM. The clubs European countries. foster an environment of continuous learning and discovery of recent The international collaboration between FHV and BULMIM ensures that both trends and developments within the field. The club activities develop faculty and students keep abreast with the changes occurring globally as well managerial and leadership skills in the students. as share expertise and resources for mutual benefit. Also, BULMIM students have gone to FH Vorarlberg University, Austria to attend a semester course. From last Course on China’s four years, FHV is bringing its students to BULMIM for a fortnight in February as a Economy & Mandarin part of Intercultural Exchange Programme. BULMIM and FHV students undertake Language joint projects during this period. A unique feature of the PGDM program is the course on “Doing BULMIM has also signed an MOU with Institut National des Langues et Civilisations Business in China” with Chinese Language. As the Chinese market is Orientales (INALCO), France for student and faculty exchange programmes. expanding, the future managers will do better if they have necessary knowledge and skills to operate in this market.

9 Mentoring Program EMINENT SPEAKER LECTURE The mentoring program at BULMIM has been designed to nurture and develop SERIES business leaders of the future in non threatening manner. Each student enrolling Under the “Eminent Speaker Lecture Series” BULMIM invites into the PGDM program is assigned to a Faculty Mentor. This association between reputed and distinguished speakers from Corporate, PSUs as well the student and faculty ensures that each student is benefited by closer monitoring as Civil Services Officers occupying key positions to share their both in terms of academic learning and personality development. A weekly session knowledge and experiences with budding managers. on Mentoring has been in-built in the programme to ensure mentees benefit from this learning opportunity on regular basis. Highly Qualified Faculty The Faculty at BULMIM are drawn both from academia as well as industry. Their rich experience provides the students an ideal mix AMPLE OPPORTUNITIES FOR of contemporary research as well as best practices from industry. RESEARCH/PROJECTS BULMIM is a member of CMEE of IIM Lucknow, where by students get opportunities in projects of CMEE. Further, BULMIM is one of the few B-schools PLACEMENT POLICY who subscribe to Accord ACE Equity plus database, J-Gate and has SAP-ERP, The placement policy of BULMIM has been designed keeping and Tally ERP 9 Gold. in mind the best interest of the students. Since BULMIM offers dual specialisation, every student is allowed to appear for job BULMIM has entered into a MoU with AIMS International, Vadodara (Gujarat). opportunities in both of the opted specialisations. This student As a part of MoU, BULMIM publishes research papers submitted and presented centric policy has enhanced student satisfaction and enabled in international conferences being organized jointly by AIMS International and many of them to get multiple offers. International Forum of Management Scholars (INFOMS). The research papers are considered for publication in BULMIM Journal of Management and Research (BJMR) a bi-annually published peer-reviewed journal published by Indian Journals on behalf of BULMIM.

10 LOCATION INFRASTRUCTURE BULMIM is located in the heart of New Delhi at The Institute is equipped with modern infrastructure and technological support to facilitate Copernicus Lane, Kasturba Gandhi Marg, adjacent to teaching and learning. The campus is lush green that facilitates learning environment. Connaught Place and India Gate. It is well connected • Air conditioned classrooms with audio visual facilities by all means of transport including Metro with Mandi • Air conditioned Auditorium with seating capacity of 200 persons House as the nearest Metro Station. • State-of-the-art computer lab • An Air conditioned library with rich learning resources FEE • A well equipped language lab BULMIM’s fee is only Rs.6 Lakhs for the entire PGDM (Full • Wi-Fi environment Time) Programme. The fee includes giving of laptop and study material to the students. • Good canteen facilities to provide an ideal ambience for relaxation and rejuvenation • Outdoor and Indoor sports facilities

11 LIBRARY COMPUTER LAB The Institute’s library has a wide range Besides providing a laptop to each student, BULMIM’ s Computer Centre has 61 of rapidly growing collection of about Desktops for use by students. It has Wi-Fi environment to provide access to bibliographic 5,800 titles and 13125 volumes in database and archives for rapid retrieval of information for dissemination of academic every field of management discipline. In and research material. addition, there are over 35 national and The Computer Centre provides a seamless working environment for nurturing the future international journals catering to academic management professionals. It helps serve the objective of enabling the students and and research needs of faculty and the students. the faculty to have a leading edge of information and awareness through internet with The library is using NETLIB library software for 1:1, 40 MBPS leased line and state-of-the-art hardware and software. library automation. The entire computer systems are interconnected through Ethernet based LAN which is Further, BULMIM’s Library is a member of heterogeneous having MS Windows 7 & MS Windows 10. Windows Servers 2008 R2 Developing Library Network (DELNET) for using & Linux Red-Hat Server. the combined resources of all the member institutes. The library is air-conditioned with The Software/Packages available in the Computer Center are – MS Windows 7 & MS ergonomically designed seating arrangements Windows 10 as part of Microsoft Imagine Premium Subscription, Adobe Acrobat, SPSS which provide the students with perfect ambience 16.0, Open Office and Cyberoam UTM with multiple gateway and Auto Failover, URL for learning. Filtering, Bandwidth Management (Firewall & Gateway level anti spam and, Software Tally ERP 9 Gold, J-Gate , Accord ACE Equity plus database.

12 Management Fest MOU with National Every year BULMIM organises an inter-college Entrepreneurship management fest “Aspire- Soaring Network (NEN) high”. Various business schools, engineering BULMIM has signed a MOU with National colleges and Delhi University colleges participate Entrepreneurship Network (NEN) under which there in this mega event. is an entrepreneurship cell to conduct various events for the development of entrepreneurial skill among the INTERNATIONAL students. CONFERENCE SHRI. K.L. THAPAR BULMIM organises annually an international conference focusing on latest trends in the AWARD FOR area of management. The conference attracts MERITORIOUS STUDENTS participation by faculty, researchers and The Institute offers scholarship of Rs.10,000 to students students from India and abroad. It includes getting highest CGP in Term I, II & III of the first year. panel discussions in which reputed industry The award recipient will be given the cash prize along speakers and academicians from leading with a certificate. Students who have received BULMIM management institutes share the latest insights scholarship at the time of admission, will not be eligible and developments. for this award.

13 Two Year Full-Time Post Graduate Diploma in Management (PGDM)

Bhavan’s Usha & Lakshmi Mittal Institute AICTE Approved of Management (BULMIM), a constituent of Bharatiya Vidya Bhavan offers contemporary management education with focus on Indian values and ethical business practices.BULMIM offers Two-Year Full Time The minimum qualification of candidates Post Graduate Diploma in Management seeking admission to the programme is (PGDM-FT) approved by All Indian Council Graduation or its equivalent Degree in of Technical Education (AICTE), Ministry of any discipline recognized by Association of Indian Universities (AIU)/UGC or AICTE. HRD, Government of India. ELI G IBILITY The candidates should have obtained at The Admission Brochure and the ABOUT THE P RO G RAMME The programme is full-time, non-residential least 50 percent (45 percent in case of Registration Form can be obtained from and comprises of six trimesters over a period reserved category) in the qualifying BULMIM’s office on payment of Rs. of two years. The first three trimesters during examination. the first year cover primarily core courses, 1100/- in cash or by a Demand Draft/ and the second year mainly focuses on the In addition, the candidate must have Pay Order drawn in favour of BULMIM elective specialisation courses along with valid score of any major national level payable at New Delhi. Cheque is a few value added courses. The successful management aptitude tests such as CAT, not accepted. The application fee is students are awarded “Post Graduate XAT, CMAT, MAT or ATMA. non-refundable.

Diploma in Management (PGDM)”. The Final year graduation students are ADMISSION P RO C ESS The application form can also be students are offered five specialisations to also eligible to apply. If selected, they downloaded from our website www. choose from Marketing, Finance, Human would need to submit the proof of bulmim.ac.in. The duly filled Resource Management, Information graduation testimonials within 90 days Registration form along with application Technology & Operations Management of the commencement of the programme. fee and requisite documents may be and International Business. Out of the five, Defaulter’s admission would be cancelled submitted online / in person or sent the students are required to take any two and there would be no refund of the by Post to the Admission Office of the specialisations. submitted fee. Institute.

14 Candidates will be short listed on the basis of Management Entrance Examinations Keeping in view the Bhartiya Vidya Bhavan’s tuition fee, reading material, and

(CAT, XAT, CMAT, MAT or ATMA) score and F EE commitment to provide quality education, a Laptop. The payment of Fees academic performance in 10th, 12th and the fee of Bhavan’s Usha & Lakshmi Mittal would be as follows: graduation. Institute of Management (BULMIM) is most • Rs. 1,50,000 plus Rs. 25,000 at the The short listed candidates will be called for economical among its peer B-Schools. time of admission offer to the students. Group Discussion and Personal Interview. Total Fee for 2 year PGDM (Full Time) • Rs. 1,50,000 in first week of December Final selection of candidates is based on (2019-21) is Rs. 6 Lakhs. A security deposit 2019. SELE C TION P RO ESS academic performance, work experience if any, of Rs. 25,000/- is to be deposited at the • Rs. 1,50,000 in first week of July 2020. performance in GD and Personal Interview. time of admission, which is refundable at • Rs. 1,50,000 in first week of December the end of the course. The total fee includes 2020.

The Fee can be remitted by Demand Draft/Pay Order drawn in favour of BULMIM payable at BULMIM grants scholarship equivalent to those students should have scored as under: New Delhi. The amount can also be paid through ONLINE Course Marks transfer as per the details given below: • BANK: Class X Above 75% UCO BANK, K.G. Marg, Class XII Above 75%

New Delhi -110001 S C HOLARSHI P Graduation Above 70% • S. A. NO: 20360110001509 MODE O F P AYMENT • NAME: BULMIM MAT/CAT/XAT/ATMA/CMAT Score Percentile below 80 • IFS CODE: UCBA 0002036 (i.e. the candidate is in top 20 percentile) Also the fee can be paid by using UCO The scholarship is ten percent reduction in tuition fee in the Ist year. Students who get Smart Pay Module by clicking on Fee Online scholarship in first year will be eligible for ten percent reduction in tuition fee in second year Payment at BULMIM website - http://www. subject to getting 7.5 CGPA in the first year. The overall reduction in the tuition fee comes to bulmim.ac.in/?q=online-fee-payment more than Rs.50,000/-.

15 PGDM - Full Time Programme Curriculum

1ST YEAR (Core Papers)

Term I Term II Term III • Financial Accounting • Management Accounting • Financial Management II (Capital Structure and Working Capital Management) • Marketing Management • Financial Management I • Economic Environment and Policy • Managerial Economics • Marketing Strategy • Human Resource Management • Organisational Behaviour I • Macro Economics • Research Methods in Business • Business Statistics • Organisational Behaviour II (Group Processes) • Operations Management • Information Technology for Managers & MIS • Operations Research • International Business • Business Communication • Legal Aspects of Business • E – Commerce & E – Business • Chinese Language • Written Analysis and Communications • Design Thinking • Chinese Language • Chinese Language • Management Perspectives in Indian Ethos

2ND YEAR — Core

Term IV Term V Term VI • Logistics and Supply Chain Management • Entrepreneurship & • Specialisation1- Elective New Venture Planning • Business Analytics • Specialisation1- Elective • Strategic Management • Enterprise Resource Planning • Specialisation2- Elective • Specialisation1- Elective • Specialisation1- Elective • Specialisation2- Elective • Specialisation1- Elective • Specialisation1- Elective • Specialisation2- Elective • Specialisation2- Elective • Specialisation2- Elective • Specialisation2- Elective

Course in Public Services Management is also proposed. Note: The Institute can change the offering of subjects depending upon the needs and requirements of business market.

16 2ND YEAR — Electives The following elective courses are proposed to be offered to the students in the second year in five different areas of specialisations. Students have to do six elective papers each in the two chosen specialisations. Actual offering of courses will depend upon the number of students opting for a course.

Finance International Business

• Investment Analysis and Portfolio Management • International Financial Management • Management of Banks & Financial Institutions • International Marketing Management • Derivatives & Risk Management • International Business Environment • Mergers, Acquisitions & Corporate Restructuring • Cross Cultural Management • Project Appraisal & Finance • International Trade Operations • Financial Planning & Wealth Management • International Trade Documentation • Corporate Tax Planning • WTO & Regional Trade Agreements • Financial Markets and Services • Managing International Contracts including Negotiation Skills • Financial Analytics

Marketing Human Resource Management

• Advertising and Communication Management • Compensation & Reward Management • Consumer Behaviour • Human Resource Planning & Talent Acquisition • Brand Management • Industrial Relations and Labour Laws • Retail Management • Leadership Development • Marketing of Services • Organisational Change and Development • Rural Marketing • Performance Management & Competency Mapping • Digital Marketing • Training and Development • Marketing Analytics • Negotiation Skills • Sales & Distribution Management • HR Analytics

Information Systems & Operations Management

• Business Intelligence & Data Mining • Operations Strategy • Project Management • Quality management • Service Operations Management • Information Securities and Risk Management • Systems Analysis & Design

Note: The Institute can change the offering of subjects depending upon the needs and requirements of business market.

17 PRACTICAL TRAININGS There are two practical trainings planned during the programme. The first SUMMER INTERNSHIP training “Summer Internship” is in line with the regular management Towards the end of the first year of PGDM full time programme, the students are programmes. The second training “Bottom of Pyramid Project (BOPP)” required to undergo a Summer Internship of 8 to 10 weeks duration in a corporate. It is unique to BULMIM and is focused on the rural, semi urban and is an integral part of the curriculum and forms a vital aspect of overall development other unorganised sectors in India. The students will undergo a focused of the management students. It allow s the students to experience and learn the workshop before each training to maximise their on-the-field learning. corporate culture, first hand. At the same time, the corporate world gets fair idea of talent of the emerging generation of future managers of BULMIM.

Companies where our students have undertaken Summer Internship

ABB ACC Ltd. Aditya Birla Money Mart Air India Airport Authority of India Angel Broking Bajaj Allianz Bank of India Bharat Aluminium co. Bhartia Group BHEL Blue Star Bisleri Cox & Kings Dabur India DCB Bank Dish TV DLF DMRC Escorts Pvt. Ltd EY Fabindia Overseas Fortis Hospital Future Value Retail GAIL Genesis Burson Grant Thornton Advisory Pvt ltd GENPACT Glaxo Smithkline Grasim Industries HCL Technologies HDFC Standard Life Heinz India Hike Messenger Hindustan Petroleum Corporation Hindustan Unilever Ltd. Honda Motorcycle & Scooter India Impact Communications India Yamaha Motor Indian Oil Corporation Indian Railway Finance Corporation IndusInd Bank Interglobe Technologies ITC Jaypee Vasant Continental JCB Ltd Jet Airways JLL KPMG Lifestyle International Lowe Lintas Mahindra & Mahindra Maruti Suzuki India Ltd. Multiplier Mudra Mother Dairy Fruits & Vegetables Nature Pure India National Thermal Power Corporation Network 18 Nippo Batteries Omaxe Orient Bell Parag Milk Foods Pvt.Ltd Paytm Philips India Punjab National Bank Quikr Reckitt Benckiser India Reliance Fresh Religare Finvest SAIL State Trading Corporation Ltd. Saint Gobain SMC Global Securities S G Mobility Services Ltd Standard Chartered Bank SRF Tata Consultancy Services Tata Motors Tata Power- Delhi Distribution Tata Steel Trivitron Health Care Ltd Times Group Vodafone WNS

18 BOTTOM OF PYRAMID PROJECT (BOPP)

Traditionally, industry has been the main focus of management. However Corporate bodies are looking for special attributes in managers who have been BULMIM has made an innovative departure from conventional B-School exposed to such environment. Also, under the new Companies Act 2013, the programmes by adding a new dimension to its PGDM Programme, i.e. corporate houses fulfilling certain criteria are required to spend two percent “Bottom of Pyramid” Project. Late Prof. C.K. Prahalad, in his book “Fortune of their net profit on Corporate Social Responsibility. This module gives an at the Bottom of the Pyramid” identified the people at the bottom of pyramid opportunity to our students to enter into this new growing area. as the world’s most exciting, fastest-growing new market. According to him, During second year of PGDM full time programme, the students, after finishing “Collectively, the world’s billions of poor people have immense untapped the Term-IV, undergo this training of three weeks. The training is arranged buying power. They represent an enormous opportunity for companies who in collaboration with corporate or NGOs that work in a rural, semi urban, or learn how to serve them”. Serving the poorest of the poor also forms a part slum area. Some of the companies/organisations where our students have of corporate social responsibility. The Institute is aware of these philosophies undertaken Bottom of Pyramid Project are given below: and through its BOP training programme, has taken measures to train its students to understand and appreciate the needs and aspirations of the people who are at the bottom of the pyramid. ORGANISATIONS WHERE OUR STUDENTS DID BOPP

Aditya Birla Group DS Group Nippo Batteries Airtel Reliance Foundation Pratham Apollo Tyres GMR Punjab National Bank Prayas JAC HCL Foundation PVR Reckitt Benckiser India Helpage India Jindal Steel BABEL Impact Communications Emenox Himalaya Drugs Balwadi Britannia Industries Udayan Care Bharti Foundation SAIL J K Lakshmi Cement Rural Shores Impulse Network Intertek Hindustan zinc Limited JCB Limited Bhartiya Foundation Moserbaer Sleepwell Foundation ReNew Power Jindal Stainless Ltd. SPICE Coca Cola India JK Tyres Ltd. Suzlon India CRY Jubilant FoodWorks Tata Motors Dabur India Literacy India Tata Power - DDL DCM Shriram Jindal SAW Ltd. Deepalaya National Fertilizers Ltd. Tata Teleservices DLF Foundation Sankalp NIIT Foundation WWF 19 Placements The placements process at BULMIM is a continuous activity that commences from the time the students join the programme. The students are provided training in domain knowledge, industry awareness, group discussions and interview. The following is a representative list of some companies where our students have been placed.

Consulting/Research Accenture Ameriprise Financial BlackRock Consultancy Deloitte Eli Research Ernst & Young Euromonitor International Evalueserve GENPACT Ken Research KPMG Dinan Research Moody’s Analytics Genpact Phronesis Partners Protiviti S&P Capital IQ Tower Research Capital India Pvt. Ltd. WNS Global Services XL Catlin

IT/ITES/Telecom/E-Commerce 99acres.com Amazon Dish TV HCL Technologies Capital First Matrix Cellular MBA Universe MobiKwik Naukri.com Videocon Telecommunications Reliance Jio Shiksha.com Square Yards NIIT

Advertising/Media/ Hospitality Hindustan Times Impact Communications ITC Hotels McCANN Oberoi Hotels Radisson Hotel Ramada Hotel Razorfish sapient Thomson Digital Pvt.Ltd Times Group

Banks/Insurance/Financial Institutions American Express Andhra Bank Angel Broking CSL finance Ltd Axis Bank Bandhan Bank DCB Bank Edelweiss Pvt.Ltd HDFC Bank HDFC Life ICICI Securities Phillips Oriental Bank of Commerce Kotak Securities Motilal Oswal Muthoot Group Karvy RBL Bank Ltd. SMC Global Securities Reliance Capital Yes Bank Olympus Medical Systems

Others Acro Paints Ltd. Aditya Birla Novo Ltd. Bisleri International Pvt. Ltd. Bridgestone India Pvt.Ltd. Career Launcher Ceasefire Industries CPA Global Earth Infrastructure MCube Advisory LLC, USA Fortis Health Management Godrej & Boyce Godrej Consumer Products Ltd. Halonix Technologies Pvt.Ltd. HCL Infosystems ISS Facility Services India Pvt.Ltd. Just Dial Ltd. Kent RO Systems Kuehne Nagel Café Coffeday Beverages Ltd Spice Jet Ltd. Ultratech Cement Zydus Cadila Healthcare ITC consumer Products Harvest food Veeba Foods MRF Collegeduniya.com American Express Indepay Network Urban Clap 20 PROFILE of Students Class of 2018-20

ACADEMIC BACKGROUND

GENDER

21 aLUMNI SPEAK

Piyush Kumar Ashima Sharma (Batch 2016-18) (Batch 2015-2017) ITC Ltd. IBM BULMIM helped me to shape my future It would be difficult to sum up two years and give perfect guidance to improve of BUMIM in just few lines. I must say my Skills .We have grown into self that the learning and exposure which established and confident individual. It BULMIM gives is just commendable. was a great journey with BULMIM. The faculty is just amazing and they stand by you from the first day to the end of placement days. Apart from the Jyoti Chaterjee curriculum, there are a lot of clubs for students. The best part (Batch 2016-18) of college is that they give you internships and placements Impact Communications in best reputed organisations. During the most crucial time of placements, the faculty and placement team provides I want to give a small message to every students with lot of preparatory sessions so that they come individual who joins that here you will up with their best. I feel BULMIM is the wholesome basket get ample opportunities to explore and for one who is looking to pursue PGDM. develop yourself. BULMIM encouraged me to explore my talent and potential by providing an Harleen Kaur exceptional integrated learning environment. (Batch 2015-2017) Taru Srivastava Ernst & Young (Batch 2016-18) BULMIM imparts education as per the Ameriprise Financial requirement of present competitive environment. At BULMIM, I developed BULMIM has nurtured me and made me an array of qualities that are imperative what I am today. BULMIM has helped to be a successful management professional. The time spent me to grow not only professionally but here had an amazing influence on my personality. The faculty holistically as a good human being. at BULMIM is very knowledgeable both in terms of academia Kajal Sharma and industry experience. One unique feature in its curriculum is BOPP under which the students undergo 15 days training (Batch 2016-18) with the CSR department of some big companies. I am glad Ernst & Young that BULMIM gave me an opportunity to undergo my BOPP My journey during the PGDM was full training with TATA Power. Apart from this, weekly seminars, of learning experiences which are worth club activities and cultural fests are add-ons and play a remembering. BULMIM has given me significant role in shaping one’s confidence. a lot to remember for the rest of my life. Faculty at BULMIM is amazing, highly qualified and experienced who guided me till the very end. I will always be Rahul Malhotra thankful to this place for such a beautiful experience. (Batch 2015-2017) Phronesis Partners Akash Bansal BULMIM is Bharatiya Vidya Bhavan’s (Batch 2016-18) dedicated initiative to take management Gold Plus Ltd. education to the next level. A college of The journey at BULMIM has been an both REPUTATION and EXCELLENCE. enriching experience that assimilated in The summer internship and BOP project with reputed me rectitude and a positive attitude. I companies gave me practical experience that boosted my would always be grateful to BULMIM for confidence level. BULMIM when compared to any other giving me a multi-dimensional learning by providing the apt college is far far better in respect to location, Return on mix of academics, industry exposure and practical training Investment (ROI), Placements and Extra-curricular activities. .BULMIM is the epitome of quality education and personality Teaching and Non- Teaching Staff are all very nice. I got building. It’s a milestone in the journey of my life which I two placement offers. It is an excellent place to learn and would cherish till the very end. be a part of.

22 Naman Singhal PRIYANKA KUMAR (Batch 2015-2017) (PGDM 2014-2016) Icici Securities Blackrock Hello this is Naman Singhal of First, I would like to talk about the batch 2015-17. I got placed at ICICI amazing faculty we have here. It has Securities. To talk about my experience been pretty amazing that how we are at BULMIM, it has been amazing. carved and niched into a beautiful BULMIM has provided me with necessary exposure to person and a professional budding manager over these two develop my overall personality. From organising annual fest years. Personalized attention is given to each student so as to seminars, BULMIM has given me the opportunities to to nourish them and really make them a true professional. develop my leadership and team management skills. To Secondly, I would like to talk about great academic talk about my internship experience, I interned at Vodafone curriculum that we have. The whole curriculum is really India. The internship provided me with the opportunity to rigorous and you don’t realize as to where the time has interact with top level executives and get an insight on flown away. Third, the study aspect, a great extension to it telecom industry. The Bottom of the pyramid (BOPP) is a was that I studied for 4 months as a part of the exchange unique thing about BULMIM. I worked with TATA Power semester in Vorarlberg University of Applied Sciences in and witnessed the ground reality at JJ cluster in and around Austria. It was great interacting and mingling with so many Delhi/NCR. people from across countries and studying with them and having faculty all across the universities in the world. Fourth, VIPIN KUMAR the placements, I have been placed in Blackrock. All of our (PGDM 2014-2016) batch got placed in good companies well in time. Kent Ro Pvt.Ltd. DEBLINA ROY I will never be able to repay what I have (PGDM 2013-2015) got from BULMIM. Taking admission in BULMIM was the best move I Amazon.in made in my life. It not only gave me The faculty in BULMIM is very career mentors but career guardians. After having certain knowledgeable. The bottom of the work experience, I wanted to gain the knowledge that a pyramid project at BULMIM is also b school provides for career growth. Double internship, one of a kind because it gave us the double placement, that is what I got after being a part of opportunity to enter into the remote areas of India where BULMIM. Interned with Parag milk foods and Ernst & Young, we actually understood the real roots of India. BULMIM also placement offer from Times group and Kent RO. I got the has foreign collaborations and it was an absolute amazing placement in the 4th term of PGDM and was a part of the experience to have interacted with Austrian students and corporate, much before I expected. I am working with a well we shared a lot of knowledge and ideas. renowned company and a market leader in its segment, having the opportunity to become Area Manager in just 6 SRIKIRTI RASTOGI months time, all because of BULMIM. (PGDM 2013-2015) Pricewaterhouse Coopers RAHUL MEHTA It was an honour and privilege for me (PGDM 2014-2016) to study in such a distinguished B-school Godrej & Boyce given the chance I would love to relive The most prominent feature attracting the two years I have spent here. students across the nation to this institute is superior education at reasonable cost. ANKITA MATHUR The institute prepares the student for (PGDM 2013-2015) corporate environment enabling them to critically think. Over Kpmg- India here we find faculties with strong academic and industrial BULMIM not only imparts education experience. Special seminars focusing on various domains but also gives an orientation to life. I of management, industry visits, workshop, and various am enriched not just as a student but academic activities are held periodically to enrich student as a professional . BULMIM not only and provide them a platform for career development provided me with right analytical skills, knowledge practical application of the concepts , but also gave me confidence to face the challenges in the business world and to follow ethics in our life. I feel proud to be a student of this prestigious college. 23 ARJA DEB Harkunwar Singh Bhatia (PGDM 2013-2015) (PGDM 2011-2013) Genpact XL Group BULMIM provided me with the best A rigorous academic schedule covering two years of my life, in every sense. various disciplines of management, Highly My time was consumed by attending Experienced and Knowledgeable Faculty classes, participating in after class combined with hands on practical trainings activities and interacting with people from the industry such as BOPP, exposure to Industry experts lays a solid foundation who came to speak to us during seminars and events. for a management student destined to be in the Corporate. The confidence I have today and the skills I developed, I BULMIM prepares students to think critically, manage change attribute a large part of it to my experience at BULMIM. effectively, and provide solutions creatively. I have thoroughly I miss it with all my heart and wish I could re-live that enjoyed my two years at BULMIM and given a chance I would time again. love to live it again!

SHIVANJALI SHARMA Raman Kumar Pathak (PGDM 2013-2015) (PGDM 2010-12) HCL TECH Genpact I was fortunate to be a part of It has been a great learning and a wonderful BULMIM family. The college life time experience at BULMIM. The values nurtured me into a Professional. The and knowledge which has been imparted by faculty and learning environment is the faculty is truly exceptional. The niche excellent. concept of institute is to train student on their social responsibility which is very helpful in long run and it changes the way to look at the real life differently. Further I would like to share that my ABHINAV experience at BULMIM has changed my life. Unforgettable two BHATNAGAR years of my life! (PGDM 2013-2015) 99acres.Com Archana Nair BULMIM provides the necessary (PGDM 2010-2012) ecosystem to students to nurture ITC Hotels themselves to become professional managers. Dedicated professors; well-equipped libraries, BULMIM has not only helped me in achieving relevant guidance of Management and a positive energy my goals and dreams but at the same time spread across the campus makes it a right place for young it has shaped my personality and made me aspirants. I am privileged to be a part of BULMIM. the person who I am. I feel proud to be part of this institution.

Addis Zachariah Aditya Verma (PGDM 2012- 2014) (PGDM 2010-2012) Naukri.com PVR Cinemas Reminiscing my journey back at BULMIM, it has been an enriching I don’t have words to say about my college experience. The teachers have “BULMIM”. Well all you aspiring future nurtured me in all spheres to managers...take it from me...this is the become what I am today. They place to be if you are looking for a career have always provided me their precious time to clear my in Masters of Business Administration...because what you learn doubts. The classes have been a mix of theory and case here you can put to use in so many different fields. Atmosphere... studies which have helped me clear my concepts and the people..the facilities...the attitude....the quality of education.... crack my job interview. The seminars have helped me nothing better that this. Professors are supportive and give you the enhance my knowledge on various topics. The mock GDs best. This is a place where a lot many can only dream to reach... and personal interviews conducted by the faculty have and the ones who are here know instantly that there couldn’t helped me build my confidence and the feedback helped have been a better choice. All in all, I found BULMIM life to be me to answer difficult interview questions with ease. demanding, but I had my fair share of fun, knowledge, and that’s what mattered most.

24 cORE fACULTY

DIRECTOR

Dr.M.DURGAMOHAN PGDIT (Indian Institute of Foreign Trade); MBA (Karnatak University); Ph.D (Dr. B. R. Ambedkar University, Agra) Area: International Business An alumnus of Indian Institute of Foreign Trade, New Delhi, with a PhD in Marketing from Dr. B.R. Ambedkar University, Agra, having 18 years of academic experience and 17 years of industry experience; a highly motivated and passionate academic with a clear focus on outcome based academic delivery; and academic research with an industry-focused approach. He teaches and practices critical thinking skills and analytical skills, apart from subjects in the domain of International Business and Strategic Management. He is an award winning corporate trainer in the domains of cross-cultural management, communication skills, and time management. Some of his core competencies are ability to enhance the organizational intellectual capital and student experience, ability to engender constructivist learning environments and ability to dovetail employability skills into the curriculum.

ECONOMICS INFORMATION TECHNOLOGY

Dr. RENU VERMA Ms. NAMITA DAHIYA Associate Professor Assistant Professor M.A. (Economics), MBA-Finance, Ph.D Pursuing Ph.D (Cyber Security from NorthCap She has 26 years of experience in teaching, research and University,); M.Tech (CS, Banasthali University), academic administration. . She has taught Economics, M.Sc. (CS, Banasthali University) International Finance and Research Methods at graduate, post She has five years of teaching experience. She has worked with graduate and M.Phil. level in institutes such as Banasthali DRDO Projects as project trainee for 1.5 years which includes University, Rajasthan and ICFAI Business School Gurgaon. Software implementation for Fuzzy Controller Training using Besides teaching, she has held many administrative positions Adaptive algorithm for non linear system control and Software such as Academic Coordinator, Examination Coordinator, for Testing and Evaluation of Deformable Mirror. Her areas Summer Internship Program Coordinator and Research of interests include Cyber Security, Business Intelligence and Coordinator at ICFAI Business School Gurgaon. She has Data mining, Machine learning, Information Systems, Data published research papers in National and International Communication and Networking, E-Commerce and Cloud Journals of repute and presented papers in National and Computing. She has attended many faculty development International conferences. She has also completed a research programs and has also done Certification course in French project sponsored by UGC. She is in the panel of Ph.D guides of language. many universities and currently guiding several Ph.D students. Eight students have been awarded the degree of Ph.D under Mr.PUSHPENDRA SHARMA her guidance. Her areas of interest are Macroeconomics, Manager I.T. & Assistant Professor Banking, Women Issues, International Trade and Finance, Private Equity etc. She is also a recipient of several awards M.Tech CSE, MCA, BCA such as The Best Teacher Award, The Best Research Paper He has fifteen years experience in Field of Information Award, and The Best Faculty Guide for Summer Projects etc. Technology & Systems. Areas of interest are Data during her academic journey. She is a Certified GST Trainer Communications & Computer Networks, Networks security from government of India. and Database Management Systems, MIS, E Business, Cyber Law, Cloud Computing, Wireless Mobile Communications.

25 FINANCE & ACCOUNTING

Dr. K. K. JAIN Dr. JAGDISH RAJ SAINI Associate Professor Assistant Professor M.B.A. (F.M.S.Delhi University); UGC-NET & JRF in Commerce and Management M.Sc (Gold Medallist), Ph. D (Both); MBA (Finance), Chartered Accountant (Inter), Ph.D (Central University of Himachal Pradesh). Technocrat having experience in Corporate and Financial Management, Investment Banking, Project Management He has 4 years of research and 3 years of teaching experience. and Financial Risk Management, having three decades His teaching interest lies in subjects like Financial Accounting, of experience of spearheading operations of a financial Corporate Finance, Management Accounting, Financial institution as senior general manager with demonstrated Management, Derivatives, Capital Markets, Security Analysis initiative and completed many consultancy assignments & Portfolio Management, Business Analytics and Finance during this tenure. His areas of interest include decision Analytics. His research interests include capital market making, spreadsheet modelling, data analysis, risk analysis investments, Behavioural Finance and Financial Modelling. besides all financial subjects. Has Industry focused academic He has published 8 research papers in national/international interest in Financial Management, Project Risk, Business journal/edited book/conference proceedings. One of his paper and Entrepreneurship, Financial Modelling, and Credit Risk was published by a journal (non-paid) ranked by ABDC. He Analysis. has presented four papers in national conferences and one paper in international conference at 22nd EBES Conference Dr. NIDHI SAHORE Rome, Italy. He has also participated in seven national level Assistant Professor workshops on research methodology.

M.Com (Kurukshetra University Kurukshetra), Mr. PALLAB SIKDAR UGC NET, PGDFM- IMT Ghaziabad; Assistant Professor Ph.D (FMS - Mohan Lal Sukhadia University, Udaipur & BIMTECH Greater Noida) B.Com (Delhi University), MBA (ICFAI University), NSE Certified Market Professional (NCMP); Ph.D. She has ten years of teaching experience and has been Thesis submitted to Birla Institute of Technology teaching Financial Accounting, Management Accounting, (BIT), Mesra (Ranchi) Corporate Finance, Cost and Financial Management, Infrastructure and Project Finance, Financial Planning He has eight years of teaching experience at under-graduate & and Wealth Management, Corporate Taxation and Legal post-graduate levels. His teaching interest lies in subjects like Bank aspects of Business. Her areas of interest are Indian Management, Investment & Portfolio Management, Financial Financial System & institutions and Mergers, Acquisitions & Management, Business Economics, Project Management, Corporate Restructuring. Her area of research is Corporate Research Methodology, Mercantile Law and Corporate Law. His Disclosures and Financial Performance. She has presented research interests include bank risk management, e-banking 8 papers at national, international and world conferences adoption, financial inclusion, technology enabled service delivery (including Pan IIM and Pan IIT conferences) held at and brand promotion via social media. He has published his IIM , IIT Kharagpur, IIM Ahemdabad, XLRI research work in diverse scholarly outlets such as International Jamshedpur, BITS Pilani, IIM Shillong, Bharati Vidyapeeth Journal of Bank Marketing (Emerald), Asia-Pacific Journal University New Delhi and Amity University Noida. She of Management Research and Innovation (Sage), Computers has nine publications to her credit out of which four are in Human Behaviour (Elsevier), Journal of Business and international publications of repute from India, Canada, Economics, International Journal of E-Business Research (IGI Europe and Russia. One of her Ph.D thesis papers has Global), AIMA Journal of Management and Research (AIMA), been published in ABDC ranked journal Accounting and International Journal of Business Data Communications Finance Research. She has attended numerous FDPs and and Networking (IGI Global), International Journal of Workshops in Management Research areas and undertook Pharmaceutical and Healthcare Marketing (Emerald), amongst a corporate training assignment at BHEL. She has also won others. In addition, he has presented his research in various a second prize in a National Case Writing Competition for national and international conferences. He is a member of All her teaching case: “Financial Impact of a conflict: the case India Management Association (AIMA) and Delhi Management of Maruti Suzuki India Limited (MSIL)”. Association (DMA) and a Life Member of Indian Commerce Association (ICA). 26 MARKETING

Dr. SWATI SINGH DR. ALOK AGARWAL Associate Professor Assistant Professor MBA (Jadavpur University), Ph.D. MBA ( MONIRBA,University of Allahabad),UGC She has about two decades experience in Academics and NET JRF, Ph.D (Motilal Nehru National Institute of Corporate. Has published number of research papers, Technology Allahabad) case studies and articles in reputed journals both national He is an alumnus of MONIRBA, University of Allahabad and international. Her case studies are available in Ivey and is a topper in the area of HR and Marketing. He has Publishing, Oxford University Press online resources in the earned his Ph.D from prestigious Motilal Nehru National areas of Services Marketing and Brand Management. Also Institute of Technology Allahabad. He has further done his presented papers in various National and International research summer school in Qualitative Research Methods Conferences organized by IIM-A, IIM-L. Other than this she from Indian Institute of Management Ahmedabad. His area has also contributed chapters in edited books in the areas of specializations includes Digital Marketing, Marketing of CSR, Leadership Skills, Negotiation Strategies, Services Management, Business Analytics and Case Methodology. He Marketing and Hospitality Management. She has conducted has an illustrious teaching and research experience. He has MDPs in the areas of Sales force effectiveness, Business to penned down two books in the area of Management and Business Marketing as well as Entrepreneurship. She has also is widely published in various International and National organized numerous seminars and workshops in the areas Journals. He is a reviewer for various International and of Innovating Marketing Strategies, Services Marketing, CSR, National Journals. He is a consultant to various e-commerce Rural Marketing etc. Prior to joining BULMIM she has taught companies. He has as taught at various B schools of national in ICFAI where she won accolades for her teaching and also for repute like School of Management Studies, Motilal Nehru providing training to faculty as Lead Faculty. National Institute of Technology Allahabad and University of Allahabad.

ORGANISATION BEHAVIOUR & HUMAN RESOURCE MANAGEMENT

Dr.ARUN TYAGI DR. KHAGENDRA NATH GANGAI Associate Professor Assistant Professor MHRD, LLB., Ph.D. MA-Applied Psychology (Delhi University),UGC-NET, Diploma in T&D-ISTD, Ph.D. FMS-MLSU) He has more than two decades of total experience in HR domain with industry and He has twelve years of experience in academia and industry majorly focused academics. He has worked for many well- on behavioural training, research, consultancy and teaching. He has also known companies at junior and middle experienced in the field of yoga, meditation, counselling and psychotherapy. level management positions. He has been His areas of interest for training includes leadership development, associated with various top B. Schools of psychological capital, employee engagement, team building, harnessing Delhi & NCR as a core faculty and also as emotional intelligence, personality development, psychometric testing, a visiting faculty. Conducted numerous managerial skills, personal effectiveness, stress management, interpersonal workshops in various companies on ‘Stress relationship management and T&D. More than 18 research papers have Management’, ‘Effective communication’, been published in national and international reputed journals. Presented ‘Time Management’, ‘Organizing One-Self research paper in reputed conference like IIM-Indore, IIM-Raipur and PAN ‘and ‘Achieving Professional Excellence’. His IIM-Lucknow. One book reviewed for Oxford University Press “Compensation areas of interest are Occupational Stress, Management by Bhattacharyya, D. K.” (2015). Life Member of ISTD, Member Training & Management Development and of National Council & Hon. Secretary (2015-2016), and Member of National Labour Laws. Council & Treasure (2016-September,2017) of Delhi Chapter, Indian Society of Training Development (ISTD).

27 QUANTITATIVE TECHNIQUES & OPERATIONS MANAGEMENT

Mr. JASDEEP SINGH CHADHA Dr. VIVEK SONI Associate Professor Assistant Professor B.Tech (Electronics & Comm), PGDBM B.Tech (NIT Allahabad), M.Tech (IIT Delhi) (Operations), Pursuing PhD ( BIT Mesra) & Ph.D (DoMS, IIT Delhi) He has over 20 years of teaching experience at His area of expertise is into Operations Management. He teaches core Post Graduate Level in B. Schools across Delhi subjects like Production and Operations Management, Operations NCR. Prior to joining BULMIM, he was working Strategy, Project Management, Business Analytic, Business Statistics, as Associate Professor (Operations) with IILM and Quality Management. He has wide variety of expertise, both in Gurugram for 12 years .His areas of interest include the academics and research fields. His current research interests are Operation Research, Operation Management, into the areas of decision making on India’s governance on Energy & Business Analytic, Spreadsheet, Modelling & Supply Water Security, Environment Protection, Modeling Energy Security and Chain Management. During his tenure at IILM he Climate Change issues and improving Energy Efficiency of Small & handled key responsibility of Head Admissions & Medium Enterprises. He has completed multiple academic and research Placements for 5 years. He has Conducted various assignments with leading Business Schools, Management Institutions MDP’s at PHD Chamber of Commerce and Industry, and also provided consultation to the leading power and energy sector Radico Khaitan, IBM and Genpact, Gurugram. He PSUs. He has also presented and published his research work in has completed course on “Digital Marketing & SEO” international conclaves, seminars and conferences, where his research from Fanshawe College, Ontario (Canada) in August work is reflected in several peer reviewed - national and international 2015. He has published various research papers journals such as Transforming Government: People, Process and in National and International Journals of repute. Policy (Emerald), International Journal of Energy Sector Management He has also authored a Text book on Production & (Emerald), Sustainable Production and Consumption (Elsevier), and Operations Management, reprinted in 2017. Journal of Advances in Management Research (Emerald) etc.

Dr. J. R. DIKSHIT Assistant Professor B.Sc., B.Text., MBA, Ph.D. (Management) He has a vast experience of serving the industry in private as well as public sector. He served the textile industry for about 35 years and retired from the post of General Manager in a central public sector undertaking. During his stay in the industry he gained firsthand knowledge of various areas of operations management, quality management, operations strategy, human resource management, industrial relations and labour laws. He switched over to academics in 2009 after retirement to share his experiences of the industry with the budding managers. His interest areas are Operations Management, Supply Chain Management, Strategic Management, Quality Management, Operations Strategy. His topic of research was Turnaround Strategy. He has published a number of papers in various journals.

28 BULMIM’s vision, mission and values

OUR VISION To impart value based, holistic management education with entrepreneurial and leadership traits ensuring sustainable growth of society and capability of handling future challenges.

OUR MISSION • To create opportunities for students for enabling them to realize their full potential and develop the capacity to face changing future challenges in a highly competitive business environment. • To equip students with value based management skills with high intellectual, moral and cultural standards for sustainable future of the society. • To Provide creative and formative education for harmonious and all round development of students to function and excel responsibly for transformational changes in society

OUR VALUES • INTEGRITY : Integrity means doing what we say. It includes the moral courage to do things in which we believe. We exemplify unimpeachable personal integrity. • PROFESSIONALISM : To be a true professional, we will imbibe the qualities of the ability to work unsupervised, the ability to certify the completion of job or task, and the ability to behave with integrity at all times. • QUALITY : To be world-class, we begin and end with Quality. • INNOVATION : We will leverage our intellectual capital for maximising our students learning. We will continuously improve and encourage creativity and innovation in our students. • RESULT ORIENTED : The greatest challenge will be to make students focussed and inculcating in them positive, long lasting and result – oriented attitude that creates value. For any other information please contact : Bharatiya Vidya Bhavan’s Usha & Lakshmi Mittal Institute of Management (Bulmim) Copernicus Lane, Kasturba Gandhi Marg, New Delhi - 110001 Phone : 011-23073852 (30 Lines) 23070911, 9999210334, 9999210335 E-mail : [email protected]; Website : www.bulmim.ac.in