HIGHLIGHTS 99 Years of Sixt 24 Years of Sixt International

99 years of Sixt

24 years of Sixt International HIGHLIGHTS 99 years of Sixt 24 years of Sixt International

Remember the future, imagine the past!

WWW.SIXT.COM THE SPIRIT OF MOBILITY 99 Years 24 Years of Sixt of Sixt International

My dear Sixt friends, “Fast forwards” is our reality when we take a look into Sixt’s history and future. We drive the fast lane in a world that speeds up daily. Our global digital lifestyle requires our 24/7 engagement. In these challenging times it is calming to know that Sixt continues driving a line of success since 99 years – and into the future!

24 Years of generation, innovation is in good hands. Thankfully all digital achievements of Sixt International our times are in place to offer a seamless 99 Years of Sixt and comfortable experience for our cus- REGINE SIXT tomers. So we look proudly into the past e proudly assess that our for all we have achieved over these excit- always takes the mindset and the morals company belongs to the moving 99 years and full of confidence we of an innovator who sets ambitious goals ers and shakers in our global look into the future. Therefore we believe to conquer new grounds. Over nearly W 100 years we shaped our industry. We are economy. We coined our industry over that the city of our 13th Annual Global and over by introducing innovations that Convention is the perfect expression of a proud that again and again we were the were totally new and surprising to the glorious past and a promising future: Ber- ones to come up with groundbreaking market: Martin Sixt did not only found lin! This metropolis proofs that despite innovations. We are strong because we our company in 1912. He was also the all adversity of fate and history you can never rest on our laurels. We are success- initiator of the first car rental company re-invent yourself. You can make dreams ful because we always conquer new ways, in Europe! The vehicles he offered had to come true and tear down walls of separa- we explore the yet unknown. be well equipped and they had to create tion. Nowadays Berlin is a truly booming a passion for driving. His customers were capital of creativity, culture, commerce Innovation is the ultimate key to success. members of English nobility and wealthy and politics. So this megacity will inspire And innovation is driven by knowledge Americans. Imagine that back then on his us with its outstanding history and its on the one hand and by fresh ideas on the own Martin Sixt generated contacts with promising future. You will experience other hand side. We establish a climate in international customers and fulfilled all the spirit of a modern Germany that which we generate collective wisdom. We their wishes and requirements. you couldn’t witness in the past. It’s also are here to support and encourage each the perfect place to unite our Summit other. We help each other to reach out Today we are proud to serve our custom- teams which started their discovery tours for the stars and to make the impossible ers in 105 nations with the same ambi- earlier this year in Pullach. Now we come come true. But most of all our Annual tion which is obviously embedded in our together to reunite our ambitious endeav- Global Convention in Berlin is a unifica- “Sixt-gene”: Our passion for innovation ours and to channel new ways of doing tion of our strengths. We put out the and for delivering utmost quality to our business. We are eager to celebrate our message especially to the people beyond customers lets us stay at the forefront of achievements and to be proud about aour Europe, to the millions and billions in the our industry. We truly drive the world accomplishments so far. emerging markets: World, here we come! and we keep on pushing innovations into The goal for the convention the market: It was in the 60s that Hans Sixt drives the world. And we as leaders Sixt, the son of Martin Sixt, offered his is clear: Fueling innovation, unite in Berlin to drive Sixt! We make use customers a leasing programme – the first fostering knowledge! of our convention to strengthen our spirit and our Sixt family bonds – day by day, car rental company in Germany to do so. But who rests, rusts. Therefore we take step by step. Therefore I am convinced In our days Car Express Terminals and the chance on our summit to generate that even the most ambitious dreams digital systems for the management and a long term vision for our corporation. come true like they did throughout our control of leasing fleets foster the comfort It is time for new orientation and time 99 years old history. Let’s continue to and convenience of our customers. But for bundling our talents and abilities in form our future together, inspired by this we also pioneered e-commerce and the order to strengthen ourselves and our unique experience we will generate in use of smartphones to book our cars. organisation. Indeed we drive the world Berlin! And with DriveNow we offer a revolu- and we continue offering new solutions tionary system of car sharing. With our for the mobility needs of this planet. But Best regards sons Konstantin and Alexander, Sixt’s 4th to stay on the forefront of our industry, it Regine Sixt 99 Years 24 Years of Sixt of Sixt International

We will keep a step ahead The changing face of mobility – of our rivals! thanks to Sixt

ALEXANDER SIXT, DIRECTOR OF CORPORATE DEVELOPMENT AT THE SIXT AG KONSTANTIN SIXT, HEAD OF INTERNET DIVISION SIXT AG

Dear friends of Sixt, Dear friends of Sixt, People’s mobility needs are constantly strengths to provide this service. We are con- The name Sixt stands for mobility – and has with the BMW ConnectedDrive service changing. These needs are subject to a host tributing our decades of rental experience done for the past 100 years. For us, mobility which remains ‘online’ throughout the trip of influences, among them the development and high-performance IT systems; BMW is means two things: we offer our customers and supplies all the relevant information. We of new technologies, fundamental social providing the vehicles and modern vehicle well-equipped vehicles with state-of-the-art are also currently working on establishing changes, and sometimes simply short-lived technologies. technology. We also provide vehicle-related a quicker rental process, such as enabling zeitgeist. But whatever the reason, mobility services which make car driving more flex- customers to unlock cars using the Sixt ALEXANDER SIXT providers have to come to grips with change Behind DriveNow lie fundamental social KONSTANTIN SIXT ible, safer and more comfortable. In this Mobile Key. Our customers can rent their and integrate it into their services and prod- changes. For many young urbanites, the respect, our company has not changed for desired BMW via their cellphone and then ucts. automobile – a favorite German invention the past century: back then, customers came go straight to the car park where they can – no longer represents a status symbol; it to my great grandfather Martin Sixt because unlock it remotely and drive off. At Sixt we have proven often enough in the is more of a means of transport, a way of they wanted an excellent vehicle and stylish course of our almost 100-year-long history getting from A to B – if possible cheaply and services. And they still come to us today be- Sixt will also keep up this pace in the future: that we are able to recognize new trends in comfortably. People’s relationships to their cause they want to experience pure mobility car rental by barcode will save customers the mobility habits of our customers at an own automobiles have become more rational combined with excellent services. lots of time. Once they have made their early stage, and translate them into appeal- and pragmatic – whether because of the dire reservation, they will receive a barcode on ing products. This has a lot to do with our shortage of parking spaces in cities, high Of course, car rental back then is not their smartphone which they can hand in at own willingness to change and our drive servicing costs, or heightened environmental comparable to today’s mobility solutions. the counter for scanning. Long waiting times for innovation – values which have always awareness. Yet people’s need for mobility has The reason for this is the innovations that and selection procedures will then be a thing characterized the company and which are a also grown. DriveNow is an answer to this we have introduced to our industry. Such of the past. permanent part of the Sixt DNA. challenge. innovations have been necessary because our understanding of mobility as a concept has And we have not yet exhausted the techni- An especially good example of this culture The public response to our premium car changed repeatedly over the years. Today, we cal possibilities open to us. This makes it of innovation is the DriveNow service which sharing service has been very encouraging. take it for granted that people can travel all possible to provide rental models whereby we launched in June 2011, a joint venture In Munich we have signed up more than over the world and obtain information and the customer is no longer required to go to between Sixt and the BMW Group. This is 6,000 members within just four months. services within seconds. And they expect a counter, but can instead make their way a modern form of car sharing for big cities, DriveNow’s concept and vision is, however, the same in terms of their mobility require- straight to the car park, look for a suitable which we are currently offering in Munich a global one, and by the year 2020 we would ments. They want vehicles when they need vehicle, get in and drive away. Reservations, and Berlin, but which we will soon be rolling like to be present in all of the major regions them – wherever they are in the world and at driver identification and invoicing are all out in other German and European urban of the world and have one million members. I any time of the day or night. done virtually. centers. am certain that this investment represents an attractive, long-term area of growth for Sixt. Sixt has risen to the challenge of providing Mobility is currently undergoing a rapid The principle is simple: DriveNow members solutions that suit this changed understand- change. And at Sixt, we are actively helping can rent well-appointed automobiles (the Observing markets and people, developing of mobility. We were one of the first car to shape this change. Our customers can rely fleet is made up of BMW 1 Series and Mini) ing new ideas from them, and putting these rental companies to offer our services on the on the fact that we will continue to offer the whenever they need to go somewhere at quickly and boldly into practice – this will Internet and via smartphone and tablet PC. latest services, thereby ensuring they can get short notice, using their smartphones, the continue to be the Sixt modus operandi. It is We place importance on continuous devel- mobile more easily and more comfortably. Internet, or a hotline to book. With Drive- also the only way we will keep a step ahead opment and create solutions which open up Now, fixed pick-up and drop-off points are of our rivals in times to come. whole new dimensions of mobility to our Warmest regards no longer necessary. Customers can pick up customers. For example, we offer vehicles Konstantin Sixt and park their vehicles in any public area of Best regards, the city. Sixt and BMW are combining their Alexander Sixt The European Union and IMF save Greece and the euro from New countries: China, Kenia, Korea, Malaysia, insolvency; 24-year-old Sebastian Vettel from Heppenheim Philippines, Thailand, Uruguay, Vietnam.

becomes the youngest-ever two-time Formula One world sixt.de champion; Steve Jobs – founder of iPod and iPad – says good-bye. 2011 99Years 24 Years SIXT of Sixt of Sixt International CHRONICLE Internationale January 24th Famous German film producer and director Bernd Eichinger (Perfume, The Name of the Rose, Downfall) dies of an unexpected heart attack in Hollywood at age 61. Expansion! “I would like to “SIXT MAKES MARK THIELENHAUS, DYNAMIC February 11th Arab Spring I: Egyptian President Hosni Mubarak resigns after widespread CHIEF OPERATIONS OFFICER SIXT LEASING AG lead Germany out Sixt macht dynamische Manager aerodynamisch. MANAGERS protests calling for his departure, leaving control of Egypt in the hands of AERODYNAMIC.” the military until a general election can be held. of the crisis stron- nternationale Konzerne genauso wie mit- telständische Firmen sind in zunehmendem March 11th A 9.1-magnitude earthquake and subsequent tsunami hit Japan’s east ger than it entered coast, killing 15,822 and leaving another 3,926 missing. Tsunami warnings Maße darauf angewiesen, dass ihre Mitar- are issued in 50 countries and territories. Emergencies are declared at four it. And we have Successful roll-outs! beiter permanent mobil sind – und das über RÜDIGER PROSKE, VICE PRESIDENT & DIRECTOR INTERNATIONAL FRANCHISE LandesgrenzenI hinweg. Als Innovationsführer in nuclear power plants affected by the quake. to do everything During 2010 we have been able to strengthen the network in all regions der Branche bieten wir umfassende Services und March 23rd Actress and Hollywood legend Elizabeth Taylor dies. Her triumphs, many to ensure that the of the world. In East Europe we have appointed new franchises in the nutzen modernste Technologien, um unseren Kun- alongside husband Richard Burton, included her unforgettable perfor- Baltic States (Estonia, Latvia and Lithuania), Kosovo and Georgia. In the den die absolute Kontrolle mance in Tennessee Williams’s Cat on a Hot Tin Roof. EU becomes more Middle East we have concluded a new Partnership for Jordan. In the Ca- über ihre Unternehmensflotte April 14th Arab Spring II: The Tunisian government falls after a month of increas competitive.” ribbean and Latin America you can find Sixt now also in St Martin and zu geben. Ein gutes Beispiel ingly violent protests; President Zine El Abidine Ben Ali flees to Saudi dafür ist ServicePlus: Das ANGELA MERKEL, GERMAN CHANCELLOR AND CHAIR Puerto Rico while the network in Africa has been extended to Tanzania. Arabia after 23 years in power. OF THE CDU /CSU COALITION, ON THE EURO CRISIS AND Finally, Asia has been in the focus of development with new partners Produkt bietet Flottenbetrei- THE WORLDWIDE FINANCIAL CRISIS. bern wichtige Mehrwerte wie May 1st US President Barack Obama announces that Osama bin Laden, the found for Nepal and Korea, where Sixt is now present in more than 20 new die Terminvereinbarung mit er and leader of the militant group Al-Qaeda, has been killed during an locations. In 2011 after the successful roll-out of Sixt in Korea we could Werkstätten, Hol- und Bring- American military operation in Pakistan. appoint a new regional Franchisee also in Thailand. Our new Partner is countrywide present at all airports and intents to represent Sixt not only services, die Innen- und Au- July 5th The art world loses one of its greatest post-War painters, Cy Twombly. in Thailand but in Malaysia and Vietnam in a second phase. Also in the ßenreinigung von Fahrzeugen oder die Prüfung von The American artist cast new light on and gave new depth to abstract Philippines our customers can now rent with Sixt. A major focus will be Rechnungen, natürlich ohne Aufpreis. Doch Sixt ist painting with works such as his “Roses” cycles. the development in China. A new Franchise Agreement for Leasing and sogar schon einen Schritt weiter. Wir haben die Sixt July 5th Juno, the first solar-powered spacecraft on a mission to Jupiter, is launched Self Drive Rental was concluded and the first cities will offer Sixt services Mobility Consulting gegründet, die Unternehmen from Cape Canaveral Air Force Station. soon. With a new Franchise in Uruguay we have extended the Sixt net- auf Basis unserer jahrzehntelangen Erfahrung in sämtlichen Fragen rund um Flottenmanagement Octobber 5th Apple founder Steve Jobs dies of cancer at age 56. His inventions such the work in South America and a new Partnership in Kenya will strengthen und Fuhrparkoptimierung berät, unabhängig iPad and iPod have revolutionized people’s lives and communication. the Sixt presence in East Africa. davon ob diese eine Kauf- oder Leasingflotte October 20th Former Libyan leader Muammar Gaddafi is killed in Sirte, with National betreiben. Als herstellerunabhängige Beratungsge- Transitional Council forces taking control of the city, and ending the war. The Invincible Armada! sellschaft gewährleistet Sixt Mobility Consulting DETLEF KREHAHN, VICE PRESIDENT INTERNATIONAL FRANCHISE October 30th The world’s population has surpassed 7,000,000,000. The 7 billionth baby Businesswoman meets German Chancellor: eine objektive und markenübergreifende Betreuung is little Danica May Camacho. She was born in the Philippines. Regine Sixt and Angela Merkel. Same procedure as every year? Never ever! We always have to improve: Our und kann nachhaltige Kostensenkungen umsetzen. services, our products, everything. This was the motto for our 2011 Area Darüber hinaus folgt Sixt Leasing dem Bedarf von October 9th – the youngest Formula 1 world champion does it again: Summits: The invincible Armada! Car rental business is like rough seas, Firmenkunden nach Flottenlösungen im Ausland if you stop paying attention – you will find yourself in heavy storms. Our und treibt die internationale Expansion mit Nach- VETTEL HYPE! Area Summits had the target to keep everybody focused and awake. Having druck voran. So sind wir in 2011 auf so wichtigen he 2011 Formula One season is the defending its manufacturer’s title at that two groups by the same time in Munich did allow also exchange of infor- europäischen Märkten wie den Niederlanden, T62nd FIA Formula One world cham- early stage. mation beyond the own area only. Österreich, Irland und Serbien gestartet und bieten pionship. Sebastian Vettel, 24, defended his Vettel: “You can’t compare them. The first 2011 is also a year where all we face challenges with our economics and Unternehmen nun in rund 50 Ländern umfassende world championship title ahead of time title will always remain something special, businesses. Nobody knows where we will end up. On the other hand we Leasingservices. Diesen erfolgreichen Weg werden this season in Suzuka, Japan, on October like the first victory in F1 in Monza; I can’t are Entrepreneurs and Entrepreneurs know the future is uncertain anyway. wir konsequent fortsetzen und mit unseren Mitar- 9 and became the youngest-ever double say this was better than that. This year we The invincible Armada is on its way, facing challenges, planning to go to beitern alles daran setzen, die Marke Sixt Leasing world champion. led all the way through and we will still Orlando/ USA or St Petersburg/ Russia. At the end we will arrive in Berlin/ zu stärken. Dabei arbeiten wir bereits an weiteren His Red Bull Racing team, whose second continue, with four more races to go, to Germany and have a fantastic & remarkable Annual General Convention innovativen Produkten, so dass unsere Kunden mit driver is Mark Webber, also succeeded in give the best we can.” (= AGC). Fuelling Innovation. Fostering Knowledge. Always. Spannung auf das Jahr 2012 blicken können. 99 Years 24 Years Messages from the new Sixt countries of Sixt of Sixt International

SIXT CHINA SIXT USA Dr. Chou, CEO Sixt China Todd Sazera & Johannes Boeinghoff, Executive Vice President USA As a new member of the big SIXT THAILAND “Sixt Family”, we are so exci- Sukolkarn Thamchuanviriya, After opening our Miami airport location in ted and confident to integrate Executive Director February 2011 we are excited to tell you that into the Sixt global franchise Sixt is now present with their first corporate system and expand the busi- We are proud and full of great and Sixt branded locations in North Ameri- ness in the Chinese market, which is the most anticipation that in the year ca. This great opportunity for the Sixt group fast growing market in the world. During of 2012 we shall be launching will help to boost our brand recognition in our cooperation, the professionalism and en- Sixt, firstly in Thailand and the US and ultimately everybody in the Sixt thusiasm of Sixt employees left deep impres- shortly thereafter in the ASE- family will profit of the huge outbound vo- sion on us, who provided us great support to AN countries allowing Sixt to serve a total of lume the US market can deliver. For now we build up a solid business expansion model in over 600 million people in this region and in are glad for any support from your country China. I would like to take the chance to ex- the some of the most beautiful places on in spreading the word, that Sixt is now in press my sincere thanks to the Sixt Team and earth. Florida and soon beyond! Let´s bring premi- best wishes to the Sixt Company for continu- To be a part of Sixt global family means um car rental to the United States. ous rapid growth and a prosperous future! more than being a part of one of the stron- Also give my best wishes to all Sixt Fran- gest international brand, but also bringing chisees worldwide for continuous business with it professionalism and dedication that success! is focused absolutely on bringing success. With the fantastic support we have received now and in the future from Sixt, we are more than convinced that we and Sixt will truly flourish in the ASEAN region. SIXT KENYA We would like to take this opportunity to Rupoinder Sehmi, General Manager wish Sixt and team as well as all of the Sixt Franchisees (our family) around the world a Greetings and Congratulati- never ending thriving business success, we ons to the Sixt family on the are so looking forward to be working with 15th AGC. We are proud to all of you in our great Sixt extended family. have been invited to being a member of this wonderful family of Sixt, thank you and warm regards. SIXT URUGUAY Julio Berges, Managing Director SIXT PHILIPPINES In first place it is an honor and Mr. Wilfredo L. Pe, Jr.‘s , a great responsibility to be President & CEO, able to belong to this great fa- Mobility Services Philippines, Inc. mily that is Sixt. With a century of history, Like a child who has nothing maximum professionalism and presence in but good words for his mo- more than 100 countries it´s for us a great ther, Mobility Services Philip- support to belong to this team to offer our pines, Inc. would like to share clients the best service and through this way with you its utmost sense of to continue this history of continues growth. pride having been part of the Sixt Family. Once again thank you ... from Uruguay! Being able to represent a brand that is known Now worldwide for its sound management, impeccable product line-up, and superb custo- Enjoy mer service is truly a feather in our cap. We do not just do business, we mean business. our Special Edition We do not just sell service, we create expe- of 99 Years of Sixt rience. We do not just follow, we lead. and 24 Years of To more success! Sixt International, celebrated 2010. 99 Years 24 Years of Sixt of Sixt International

Seitzstrasse in Munich, 1912

1912–2011 Martin Sixt Once upon a time ... BY REGINE SIXT

... in quiet moments, which I spent with for the establishment of Bavaria’s first car Herzog-Rudolf-Straße, today Seitzstraße, my country“, Hans told me.When the were and have been used up to now as 8-cylinder Isotto Frascini and the grand my most respected and beloved late rental service. This involved the acquisi- which soon became the central meeting tourism started again the relationship service stations. „In 1919 Hans brother 6-cylinder Renault, and from1929 on, father-in-law at his farm in the Bavarian tion of a Deutz Landaulet de Luxe for an point for motor car owners and drivers to the travel agencies of the world began Josef opened an auto repair shop. Now Mercedes cars were exclusively used. The mountains, he used to tell me stories equivalent of what is about DM 150,000 during the war. Seitzstraße remained the to show results. „Imagine Regina, Rosa it was possible to convert former army business was risky because of the great about the history of the Sixt family which today. In August 1914 the rent a car Sixt Headquarter until 1983.Young Hans sold her coffee house in 1919. The funds cars for the luxury car rental service depression of 1929 and the devaluation then sounded to me like a fairy tale. At business was entirely deprived of its basis Sixt went to England and then emigrated were enough to reinstall the Sixt car and to put these cars into operation. of money the tourism from the United the beginning of the century a pioneer in because all the drivers and cars were draf- to the United States totally on his own rental business. The firm even bought Hunger, tuberculoses and other diseases States decreased drastically.“„Still the his days, Martin Sixt, living in Munich ted.The war lasted four years, until 1918, and without any money. Already in these the whole building in Seitzstraße. The as a result of World War I took away situation in Germanywas desperate. We had a vision to build up a service on rather than four months as originally days he had established connection to business and dwelling building situated the two children of Martin Sixt.With had 10 million unemployed people.I wheels. He founded the „Bavarian Travel- was expected. The result was poverty the leading travel agencies of the world, in the centre of Munich had a history of Hans Sixt, a true expert and graduate discussed the situation with Henry Ford ler Service“ back in 1912. A true mind of and depression.Martin Sixt’s great wife Thomas Cook and American Express. its own: In former times it was a Fran- in auto-mechanic and English entered senior, when I took him to the Oberam- pioneer and venture was the pre-requisite Rosa opened a coffee house in former „But I felt obliged to go home to serve ciscan monastery. The former stables the firm’s management. „I bought the mergau Passion Players in one of the 99 Years 24 Years of Sixt of Sixt International

legendary Model T fords. The drama Motor Pool. A good chance, too, was to Thailand. really started when Hitler rose to power in rent „Exporttaxis“, (which were to be 2006 New franchise agreements are signed 1933. Our cars could only be used by the paid in dollars) to members of the US for Australia, New Zealand, Singapore, Argentina, Ministry of Foreign Affairs and believe Army. In 1948 Hans Sixt operated more Chile, Algeria, Belarus and Bahrain. Sixt leasing expands to more than 20 international markets. me the Emperor of Japan, the Prince of than 1700 of such ETs. The foundation of 2007 Sixt goes China! Starting with chauffeur Wales and the Begum have been sitting in a branch for higher standards – the Sixt drive and leasing services. my car.“ The booming of the company Limousine Service – turned out to be very 2008 Sixt goes South Africa! caused by Olympic Games in 1936 was successful. It was used by such prominent 2009 Sixt goes Finland. stopped by the boycott against Germany peoples like Kirk Douglas, Greta Garbo, 2010 Sixt launched Puerto Rico, Kosovo, Nepal, and had devastating effects upon the rent Marlene Dietrich. Sixt Limousine service Korea, Tanzania, Georgia, Bosnia-Herzegovina, a car business and tourism. In 1938 all continued growing and in the fifties he al- Baltics! Now Sixt International is powered by more than 100 countries all over the world. the Sixt cars were confiscated by Hitler’s ready owned 45 cars with chauffeurs.The 2011 Sixt launched in China, Kenya, Philippines, Greetings troops. My father-in-law had to enter the company was then called Auto Sixt. „We Thailand, Uruguay and USA; in Germany Sixt DR. GUNTER THIELEN, CHAIRMAN OF THE SUPERVISORY BOARD army. „In spite of the desperate situation were the first car rental company which launched together with BMW the innovative car I married the most beautiful woman of rented cars throughout Europe. Believe me sharing service DriveNow. And the children’s aid ext year Sixt will celebrate its 100th Hans Sixt the world, Erika, your wonderful mother- or not, we delivered cars from Gibraltar project was turned into a foundation. Regine Sixt: Nanniversary. 100 years of Sixt. in-law.While I was in Russia, my son and to Oslo and picked them up from Nice “I have been appointed one of the heads of this Since its establishment, Sixt has stood for Foundation alongside Dr. Julian zu Putlitz, Head your husband Erich was born in 1944 and Barcelona.“ All over this time Hans intelligent mobility solutions and a strive and Erika brought him back home to Sixt was assisted by his lovely wife Erika. of Finances at Sixt AG. My two sons Konstantin and Alexander are board members for the Foun- for excellence in customer service. Combi- Seitzstraße,which happened to be during In 1958 the self drive vehicle branch had ning discipline and creativity, the Sixt an air raid with heavy bombing.“ For- already more than 80 cars.The Sixt family dation, which means that it is now supported not only by my whole family, but also by the entire Family has led the company over genera- tunately in 1945 my father-in-law came seemed to be a synonym for success. In company across the 105 countries in which we tions with entrepreneurial courage and back home from Russian battlefields. One 1969 my husband Erich Sixt entered the operate.” foresight. And on its side: an outstanding year later with the help of the US military management of the Auto Sixt.The story network of quality-conscious partners, government he created the businessmen of success began ...“ motivated staff and determined management. Innovative products and services based on Sixt has been renting cars ever since cars have operation with Lufthansa German Airlines the latest technology are the reason for our been rented. A public company but managed by and becomes a partner of the Lufthansa reputation as the innovation leader in the the Sixt family from the very beginning. Miles&More-Program. car rental industry. And we can be proud of 1995 Sixt invents the CarExpress Service by using it. Sixt is well-known for its strive to 1912 Starting with only seven vehicles in down- Self-Service terminals in all German airports and combine entrepreneurial spirit and respon- town Munich Martin Sixt founds Europe‘s first car confirms its position as the innovation leader in sibility to both society and the environ- rental company, „Sixt Autofahrten“, with Mercedes the car rental industry. already as it‘s flagship. 1997 Sixt goes Europe! The Sixt brand enters ment. At Sixt, Corporate Responsibility 1927 Martin Sixt hands the reins over to his the markets of Switzerland, Austria, France, the isn’t a burden, but a matter of course. son, Hans Sixt, who in 1943 loses almost his entire Netherlands and the United Kingdom. Continual fleet efficiency improvements, fleet as a result of confiscation. 1998 Sixt goes Global and kicks off the Sixt Inter- leasing arrangement developments, a 1945 With just three cars which he had hidden national Franchise System, managed by Regine European expansion, as well as a widening in a stable, Hans Sixt founds „Auto Sixt“. Sixt, Rüdiger Proske and Detlef Krehahn. of our global network of franchise partners 1967 „Auto Sixt“ becomes the first German car 1999 The Sixt network spans the globe from Nor- „We were the first are all major milestones on the road to the leasing company. way to South Africa, the Americas to New Zealand. car rental company 1969 Erich Sixt, the current CEO, enters the 2000 Sixt starts it‘s own e-commerce platform enduring success of our company. business, now in it‘s third family generation. offering complete travel comfort and flexibility to Thanks to an intelligent and future which rented cars 1979 Sixt creates an international limousine corporate and leisure customers. oriented corporate policy, Sixt not only throughout Europe. network in five continents and 55 countries. 2001 Sixt continues its expansion by opening managed the crisis years successfully, but 1980 Regine Sixt starts signing contracts with franchises throughout the Middle East and emerged even stronger. And today, Sixt Believe me or major tour operators, airlines, worldwide travel southern Africa. shines more than ever before. agency and hotel chains. 2003 Sixt enters an affiliation with Payless Car And while I am very optimistic about the not, we delivered cars 1982 Sixt is the first company to start it‘s own Rental, one of the leaders in the North American company’s future, we may not rest on our from Gibraltar Corporate Credit Card Program. Car Rental Industry. 1986 Sixt goes public and is now listed on the 2004 „The Spirit of Mobility“ stands for 160,000 laurels. to Oslo and picked German Stock Exchange. Erich Sixt becomes cars at 3,500 locations. We will continue to focus on our custo- them up from chairman of the board of Sixt AG. 2004 Sixt starts its expansion into South America mers, search for new business opportunities 1994 Sixt becomes the No. 1 amongst German by opening location in Brazil. worldwide and fine-tune the quality of our Nice and Barcelona.“ Car Rental companies. Sixt starts a preferred co- 2005 Sixt goes into Asia and open first location in services. The landslide victory of Tony Blair and his New Sixt is Germany’s car rental number one. 1997 is the Labour party changes England; Germany and Europe beginning of a stunning worldwide expansion. sink in the Oder floods; Bill Clinton is the Starting points are Austria and Switzerland. The first first US President to be accused of sexual offences. airline partner: Lufthansa. 1997 99 Years 24 Years SIXT of Sixt of Sixt International CHRONICLE 8th January The Principality of Monaco celebrates 700 years of the Grimaldi dynasty On the road 19th February Deng Xiaoping dies at 92 years of age in Hongkong to being a 1st May Tony Blair and his New Labour Party win a landslide victory in the election. The political hit word of the New Middle Class is born. „Global Player“ DETLEV PÄTSCH, 16th June Franjo Tudjman wins the Presidential election in Croatia. CHIEF OPERATIONS OFFICER, FLEET

18th June The Russian writer Lew Kopelew dies in Cologne aged 85 years. Back in the 1990s, 1st July After 156 years Hongkong reverts from British control to China. “Luck belongs to Sixt laid the foundations for a 15th July The Italian fashion designer Gianni Versace is shot in Miami. those particularly successful expan- 27th July The German racing cyclist Jan Ullrich wins the Tour de France. capable. There sion strategy. Our long-term aim was 15th August India and Pakistan celebrate the 50th anniversary of the state founding. was a solidarity to become Europe’s 22nd August Bill Clinton is the first US President in court to be charged with sexual OPEN, SHUT, OPEN, SHUT, OPEN, SHUT, OPEN, SHUT, OPEN, leading provider offences against state intern Paula Jones. between East and SHUT, OPEN, SHUT, OPEN, GO TO SIXT! of mobility services and be among the leaders in all relevant markets. 23rd August Federal President Roman Herzog opens the re-built legendary luxury West which found Advertising Agency Jung von Matt: With these lines Sixt proves once again that the very call to rent can be a creative highlight at the same time. We took some decisive steps toward Hotel Adlon in Paris Platz at Brandenberger Tor. expression not this end in 1997, establishing our 31st August Princess Diana dies in Paris. Elton John stirs millions worldwide with his just in spending own network of stations successfully song „Candle in the Wind“ dedicated to Lady Diana. in the main letting markets in Euro- 5th September Mother Teresa dies in Calcutta at the age of 87 years. money” pe. The first Sixt centers in France, The first the Netherlands, Austria and Great 7th October Astronomers discover with the Hubble space telescope the brightest star MATTHIAS PLATZECK, PRIME MINSTER OF Britain opened in that year. We used in the Milky Way – 25,000 light years away. BRANDENBURG in the Oder Flood disaster steps out of strong franchise partners to break into 2nd December The NATO Defence Ministers decide to extend the SFOR mandate of Germany! other countries, benefiting from those the peace force in Bosnia. partners’ local expertise, while at RÜDIGER PROSKE, the same time keeping business risks VP & DIRECTOR FRANCHISE 4th December The EU Health Ministers enact an almost total ban on tobacco manageable. This twin-track approach advertising. Sixt kicks off its internati- – Sixt Corporates and Sixt Franchise onal expansion by opening 30th December In the battle against the spread of bird flu’ about 1.2 million chickens – has formed the foundation for Sixt's the first corporate offices were slaughtered; four people died. worldwide expansion to date. We've outside Germany in Austria been very successful, too: in just a and Switzerland. decade, we’ve expanded internationally from around 20 countries to over 85 today.

Sixt goes Europe in 1997. Flood Disaster in the Middle of Europe With David Coulthard at the ASTA in Glasgow. JULY/AUGUST Flooding of the Oder causes serious damage in the Czech Republic, Poland and Germany (114 deaths in Poland and Czech Republic). Damage amounts to 3.8 bn Euros in the Czech Republic and Poland, also 330 m Euros in Germany. Gerhard Schröder SPD becomes Federal Chancellor The worldwide expansion of Sixt continues. of the first Red-Green Government; The film „Titanic“ New countries in this year: France, United Kingdom, breaks all box office records; France becomes for The Netherlands, Italy, Ireland, Israel, Greece, Malta, the first time the World Cup with a 3:1 win against Brazil. Czech Republic. New airlines: El Al, Unitel, Air France. 1998 99 Years 24 Years SIXT of Sixt of Sixt International CHRONICLE 29th January The Oil Company Shell will not sink the „Brent Spar“ platform in the Sixt opens latest North Sea but dismantles it. pre-preparation 3rd February With 4.2 million unemployed unemployment reaches its highest level in “I had an German post war history. center in Europe 23rd March The Hollywood film “Titanic” the most successful hit of all time receives inappropriate DETLEV PÄTSCH, eleven Oscars. CHIEF OPERATIONS OFFICER, FLEET

1st April VAT is increased from 15 to 16 percent. liaison Service and innovation in car mobility – this was Sixt‘s motto when it opened 4th April The closing report of UN arms inspectors in Iraq: with Monica its unique logistics center at Düren, near no evidence of weapons of mass destruction. Cologne, in 1998. This 245,000 m2 site 4th May In the Vatican the Chief of the Swiss guard is murdered. Lewinsky” was given all the latest facilities for pre- BILL CLINTON, US PRESIDENT ON HIS AT preparing and maintaining over 50,000 7th May Daimler Benz and Chrysler merge as „Welt AG“. FIRST DENIED AFFAIR WITH THE INTERN rental vehicles a year, including a painting 14th May Entertainer, singer and actor Frank Sinatra dies at age 82 years. line and innovative repair methods to deal with minor damage like scratches, parking 3rd June In one of the worst railway accidents 101 die in Eschede. YOUR WIFE THINKS YOU’RE ON A BUSINESS TRIP. The blame was placed in a break in one of the wheel tyres. scrapes and dents. This „Smart Repair“ AND YOU THINK SHE’S BUSY IRONING. facility soon meant we could deal with 30th June The European Central Bank in Frankfurt/Main was inaugurated. Equal opportunities à la Sixt: finally women can also cheat on their partner with an inexpensive renal car. minor repairs quickly and cost-effectively. 12th July France wins the World Cup with 3:1 against Brazil. So the new Center went a long way to help Sixt prepare used vehicles, while at 1st August The new German spelling reform comes into force. Sixt kicks off a Franchise System! the same time reinforcing our position as 12th August Swiss banks pay 1.3 bn US$ compensation to survivors of the holocaust innovator in the car rental industry. We and to the descendants of victims. RÜDIGER PROSKE, VP & DIRECTOR FRANCHISE ran the Center ourselves at first, but now Sixt starts operating a franchise system and sets the first Sixt standards for we‘ve outsourced operations entirely to a 11th Sept. The report of observer Kenneth Starr which accuses US President Bill the corporate identity in Europe. Furthermore standard operating procedures logistics partner. Clinton of perjury and perverting the course of justice is published online. are introduced for the entire Sixt network. New franchises are signed for Italy, 16th October Cologne Cathedral acknowledged by UNESCO as World Cultural Heritage. Ireland, Greece, Malta, Israel, and Czech Republic. Simultaneously further corporate offices are opened in France, the UK and the Netherlands. Now all 23rd October Benjamin Netenjahu prime minister of Israel (born 1949) and president of Palestine Jassir Arafat (1929-2004) sign a piece agreement in Washington. central European markets are managed by Sixt directly. In 1998 the network The Peace process on hold for two years in the Middle East is back in focus. Sixt 1998 – grows from 416 to 750 rental locations. the biggest 1st November Mika Häkkinen wins the Formula 1 World Championship in Suzuka. Mercedesfleet in the world

AGM 1998 DETLEF KREHAHN, VP & DIRECTOR FRANCHISE 1998 – I had just started with Sixt, moved to Munich and already received my invitation to join the AGM from Regine Sixt. Wow, I remember how impressed I was, such a big event in the movie Election: Helmut Kohl is voted out. theatre of the „Deutsches Museum“ and also in Hilton Tucherpark. 27TH SEPTEMBER SPD challenger Gerhard Schröder wins the Lower House elections At the close of the convention we had the Gala-Evening in the against Helmut Kohl who has held office five times in a row after 16 years as Federal Residenz, the Bavarian Royal Castle in Munich. I had my first Chancellor. The SPD is the strongest party and forms with Bündnis90 the Greens the encounters with the franchisees from Italy, Israel and Portugal and first red-green federal government – with a social democrat Chancellor Gerhard Schrö- was deeply amazed. Thank you for giving me the opportunity der and a green Foreign Minister Joschka Fischer. and joy to participate the first & ever AGM! The Euro becomes reality; Millions of people New countries in the mediterranean area and in celebrate the total eclipse of the sun; KGB Agent africa: Belgium, Hungary, Cyprus, Turkey, Morocco, Vladimir Putin becomes Russian President; Tunisia, Spain. New Airline: KLM. Tennis legends Boris Becker and Steffi Graf retire. 1999 99 Years 24 Years SIXT of Sixt of Sixt International CHRONICLE With premium 16th January Edmund Stoiber becomes the new Party Chairman of the Bavarian CSU. Sixt establishes European Network! RÜDIGER PROSKE, VP & DIRECTOR FRANCHISE 23rd January Princess Caroline marries Prince Ernst August of Hanover. vehicles on the Sixt goes Europe! And North Africa! New franchises are opened in Belgium, 7th March US director Stanley Kubrick („Clockwork Orange“) dies at the age of 70. Hungary, Cyprus, Turkey, Morocco and Tunisia. With the introduction of Holi- right track to Conductor and Violinist Yehudi Menuhin dies at age 82. day Cars, Sixt needs a rapid presence in all important European leisure markets. Sixt opens its first office in Spain at Palma de Mallorca Airport and starts co-ope- success 24th March In the Swiss Mont Blanc Tunnel 30 vehicles caught fire following a lorry rations with various Spanish car rental companies to cover the most important DETLEV PÄTSCH, fire. 43 die. holiday market in Europe. CHIEF OPERATIONS OFFICER, FLEET Following the collapse of the Kosovo Conference NATO begins air attacks “Here passes the One of the main factors in Sixt’s suc- on Serbian positions. For the first time since the second world war German ghost of Herbert cess is the high quality vehicles we use. troops are in the attack. THE NEXT We first introduced top models from von Karajan CLASS REUNION 7th May The Bundestag says goodbye to a new right of citizens under which the Rolls Royce and Ferrari in our fleet in WILL BE HERE children of foreigners as from January 2000 will have double citizenship. through the rows, 1999, adding cult Harley Davidson BEFORE YOU motorcycles the same year. For most of 17th May Ehud Barak will take over from Benjamin Netenjahu as prime minister of but we are KNOW IT. our customers, driving is more than just Israel. (RENT A BENT- about getting from A to B: which is why no longer a diva” LEY FROM SIXT) 23rd May Johannes Rau SPD is elected German Federal President. Sixt has been offering extraordinary driving pleasure for so many years. SIR SIMON RATTLE , CHIEF CONDUCTOR The essence of the Sixt 27th May Serbian President Slobodan Milosevic is charged in the International Cri- brand in a nutshell: The reason many of our custo- minal Court, The Hague, with crimes committed in the former Yugoslavia. OF THE BERLIN PHILHARMONIC expensive cars for every one – also for those mers, especially business travelers and who didn’t get ahead. 16th June Thabo Mbeki takes over from Nelson Mandela the Office of President of corporate clients, rent from Sixt is that South Africa. our fleet includes the most attractive vehicles available in the market. We 23rd June The British Star Conductor Simon Rattle becomes the new conductor of were quick to offer premium mar- the Berlin Philharmonic. ques, Mercedes, BMW and Audi. Our 30th June The German tennis player Boris Becker retires. vehicles are as good as new throughout, well-equipped, with the latest technical 13th August The German tennis player Stefi Graf retires. features and powerful engines. This 10th December The German writer Günter Grass and „Doctors without Borders“ are above-average standard is something we receiving the Nobel Prizes. have always guaranteed – and will go on doing so, however fast we grow. 31st December Russian President Boris Yelzin retires. Vladimir Putin is his successor. The world celebrates – arithmetically – one year too soon the Millenium.

Currency Union Europe celebrates other. To relax we spent a cosy evening in a small traditional AGM 1999 DETLEF KREHAHN, VP & DIRECTOR FRANCHISE 1ST JANUARY European Currency comes the Eclipse country house and were surprised by Santa Claus coming down into force. Member exchange rates are 11TH AUGUST The astronomical event of the 1999 – Now we started moving. We held this event in the the hill and giving presents to all of us. It was cold and snowy laid down and the Euro introduced as century elates people in Europe during their German Alps at lake Spitzing in the ArabellaSheraton Hotel. but we had plenty of fun and a very pleasant time nonetheless, legal tender (from 1.1.2001). lunch break: a total eclipse of the sun. It was As the group had grown to a total of 12 franchisees by then, and we left equipped with lots of new information and ideas best seen around the Mediterranean Sea. we needed to meet, exchange ideas and plans and update each moving forward. George W. Bush is elected 43rd President of the USA; New countries: Croatia, Poland, Slovakia, Germany decides on a stop to atomic energy; Romania, Estonia, Latvia, Lithuania, Portugal, Ex centre forward Rudi Voller becomes Federal trainer; La Guadeloupe. New Airlines: Condor, the first German BSE cow dies. Qatar Airways, Turkish Airlines, Martinair. 2000 99 Years 24 Years SIXT of Sixt of Sixt International CHRONICLE 19th January The Dusseldorf journalist Paul Spiegel becomes chairman of the Rostock grants Central consistory of Jews in Germany. wishes all over 17th March In expectation of the end of the world at the Millennium 900 sect members of a Christian movement in Uganda die in keeping with the the world Ten Commandments. DETLEV PÄTSCH, CHIEF OPERATIONS OFFICER, FLEET 15th June The red-green Federal government decides on a stop to atomic energy. Customers all over the world send their 23rd June Airbus announces the building of a super large aeroplane the A380. wishes in to one place: Sixt's international “His private reservations center in Rostock. The team 14th July The US tobacco industry is sued for $145bn as compensation for the here takes mobility requests from over 85 deadly risk of cigarette smoke. personal develop- countries – and aims to meet all of them, 25th August Donald Duck designer Carl Bucks dies at the age of 99 years in Oregon. ment does not as far as they can. The phones at the re- IS IT WORTH IT VISITING THE EXPO? THE DRIVE THERE IS. servations center ring around 10,000 times 26th September The Brazilian guitarist and co-originator of the Bossa-Nova, Not only a successful side swipe at the expo-hype of the year 2000, but also a self-confident a day, 24/7. This modern complex shows appeal to me. He is statement – who measures up to a world exhibition if not Sixt? Baden-Powell, died ages 63 years in Rio de Janeiro. how far Sixt has come. Our international 20th September The massive price increase for petrol and heating oil since the Gulf War always huffing” reservations center in Rostock opened in

(2.06 Mark) has given rise to political crises all over Europe. In Germany ULI HOENESS, MANAGER OF FOOTBALL 2000, and has been dealing with more and the three steps in the Eco tax increase the going price even more. CLUB BAYERN MÜNCHEN, OUTING East East East! more local national markets since then. NATIONAL COACH CANDIDATE CHRISTOPH Working at the center is no easy task: 9th November National Hero and ex centre forward Rudi Voller becomes Federal trai- RÜDIGER PROSKE, VP & DIRECTOR FRANCHISE DAUM AS COCAINE ADDICTED staff have to arrange complex products ner after the candidate Christoph Daum through a hair test proved drug In 2000 Sixt concentrates to expand the network in Eastern Europe. Croatia in several languages, offering solutions to be dependent. becomes a booming tourism market in Europe and Sixt offices are opened to meet individual customers’ needs. It’s 12th November Lea Rabin, widow of the murdered prime minister Itzak Rabin dies ages in Zagreb, Split and Dubrovnik. Further franchise agreements are signed for no coincidence that many of the staff at 72 years in Tel Aviv. Poland, Slovakia, Romania and the 3 Baltic countries: Estonia, Lithuania and Sixt's branches abroad, and many of our Latvia. In Portugal Sixt opens rental stations at Lisbon, Porto and Funchal managers, started out at Rostock. And our 15th December The last block of the Tschernobyl atomic energy plant is shut down. airport ready to serve leisure customers. The network grows to more than international reservations center will keep 18th December George W. Bush is elected as 43rd President of the USA after the 1000 rental locations in 30 countries. on growing – just like Sixt itself. democratic opponent Al Gore had given up and the Supreme Court of Florida ended its week-long struggle with the vote count with its aged counting machines. 20th December Only now is it known that at the beginning of November BSE was disco- AGM 2000 vered in a cow in Bavaria. By the end of 2000 there will be seven official- DETLEF KREHAHN, VP & DIRECTOR FRANCHISE ly confirmed BSE cases. The first AGM where Rüdiger and I sup- 24th December The British car designer John cooper („Mini Cooper“) dies aged 77 ported Regine Sixt directly. We decided years in Worthing, West Sussex. by very last minute to have the 3rd AGM 31st December On New Year’s Eve officially ends the second millennium based on our in Budapest/Hungary at the Budapest calculation of time. Hilton Westend Hotel. After the first day of presentations at the convention, we were not very comfortable at this loca- Computer virus „I Love You“ tion and consequently decided to move that night to the other Hilton Budapest 4TH MAY A famous virus arrived as an e-mail attachment. The file name was Hotel, a more comfortable and represen- „I LOVE YOU.TXT.vbs“. Victims using Microsoft Outlook spread the virus to tative venue. I will never forget the Gala- everyone in their address book. The Love Bug replicated itself very Evening in the National Art Gallery of quickly to countless users worldwide causing more than $6 bn damage. Budapest which was most brilliant. On the morning of September 11th the USA becomes the New Countires: United Arab Emirates, Oman, victim of the most devastating terror attack in history. Al Lebanon, South Africa, Namibia, Botswana. Quaida terrorists hijack passenger aeroplanes and fly into New airlines: Air Dolimiti, Emirates, VARIG, Alitalia. the towers of the World Trade Center in New York. 2001 99 Years 24 Years SIXT of Sixt of Sixt International CHRONICLE DETLEF KREHAHN, VP & DIRECTOR FRANCHISE 22nd January The UN Climate Report forecasts global warming of 1.4 to 5.8 degrees No AGM 2001 Celsius over the next century. Due to the horrible tragedy of September 11th we decided to cancel the already planned 4th AGM in fall of 2001. We thought 26th February The radical Islamic Taliban in Afghanistan systematically that this was not the right time for a convention including business and fun matters. It is still shocking to me that to this day destroys all Buddhist artefacts in their country. everybody still remembers exactly where they were and what they did on September 11th. Later that September we experienced a 23rd May FC Bayern Munich wins the Champions League final against very quiet and calm Oktoberfest in Munich. Nobody really wanted to go and party and the tents remained half empty. FC Valencia in Milan 6:5 after penalties.

3rd June US film star Anthony Quinn dies aged 86 in Boston. “There is no A LOT OF 16th July Belgian Jacques Rogge is elected new IOC President. JAMES BOND Setting the FOR LITTLE 29th July Lance Armstrong celebrates his third consecutive Tour de France victory. alternative to this MONEYPENNY. strategic 2nd September South African heart surgeon Christiaan Barnard dies aged 78. conflict, which He carried out the world’s first heart transplant in 1967. The secret service version we must and will of the Sixt brand: course for much car for little money. 9th September The Berlin Jewish Museum is officially opened. The permanent exhibition presents 2000 years of Jewish-German history. win.” profitable GERHARD SCHRÖDER, FEDERAL 4th October Nelson Mandela opens the African continent’s largest natural park, the CHANCELLOR, ON 07.10.2001, growth Great Limpopo Transfrontier Park. FOLLOWING THE USA’S AERIAL ATTACK DETLEV PÄTSCH, ON AFGHANISTAN CHIEF OPERATIONS OFFICER, FLEET 14th October Michael Schumacher becomes Formula 1 world champion for the forth time in Suzuka. In 2001, the used car market was weak, so Sixt looked to the futu- 18th October Germany ratifies the „Treaty of Nice“ covering the expansion of the EU. re, and moved into the operatio- 23rd October The IRA begins giving up its weapons. nal letting and leasing business. By then, Sixt was Germany's 10th November China is accepted into the World Trade Organisation (WTO). largest used car dealer, but from 16th November Federal Chancellor Gerhard Schröder calls for a vote of confidence in 2001 onwards, selling used cars the German Bundestag and links it sending German soldiers to serve in became increasingly a sideline. the anti-terror campaign in Afghanistan. Schröder wins the vote. Instead, we focused on expanding our market position as an 22nd November Harry Potter film „The Philosopher’s Stone“ is a box office hit. international supplier of integra- 7th December The Afghan Taliban capitulates in their stronghold Kandahar. ted high-end mobility services. We were also finding ourselves 12th December Turkish Islamist Metin Kaplan’s fundamentalist „Caliph State“ association based in Cologne is outlawed. increasingly in demand online from 2001: our mobility platform 15th December The leaning tower of Pisa is reopened following restoration work. www.e-sixt.de won us many new customer groups in the business to consumer segment. And com- 9-11: The world mourns almost 3000 dead Sixt discovers first Arabian markets! bining digital technology with RÜDIGER PROSKE, VP & DIRECTOR FRANCHISE conventional letting and leasing 11TH SEPTEMBER „Every country in every region must now decide – either they’re on business generated major syn- our side or on the terrorists’ side.“ In his speech to Congress US President George Sixt goes Middle East! More and more customers from the GCC area discover and ergies and cost benefits. Today, W. Bush declares „our war on terror“ against the al Quaida perpetrators linked to appreciate the premium fleet of Sixt in Europe. As a logic consequence Sixt looks for Sixt is still keeping well ahead Afghanistan-based Saudi terrorist Osama bin Laden. Almost 3000 people died a presence in the booming Dubai market and in the surrounding area. In 2001 Sixt ap- of competitors by using Internet as a result of the aeroplane attacks on the World Trade Center; the Pentagon in points franchise partners for the United Arab Emirates, Oman and Lebanon. The Sixt based applications successfully. Washington and the fourth plane which crashed near Pittsburgh. A global alliance expansion also continues in Africa by signing franchise agreements for South Africa, against terror brings down the Taliban regime in Afghanistan. Namibia and Botswana. The Euro is introduced as a European currency; New Countries: Slovenia, Qatar, Kuwait, Barbados, the German national football team wins second place at St. Lucia. New airlines: Aeroflot, Air Malta, Czech the World Cup; Nana creator Niki de Saint Phalle dies; Airlines, Eurowings, Brussels Airlines. Federal Chancellor Gerhard Schröder is reelected. 2002 99 Years 24 Years SIXT of Sixt of Sixt International CHRONICLE 6 January The German ski jumper Sven Hannawald is the first athlete to win all Sixt Autoland four ski jumping competitions of the Four Hills Tournament. starts success 11 January After having breakfast with Edmund Stoiber, Chairman of the CSU, Angela Merkel, Chairwoman of the CDU, announces that she no longer story wishes to run for the office of Chancellor. DETLEV PÄTSCH, CHIEF OPERATIONS OFFICER, FLEET 15 January The Federal Constitutional Court announces that the ritual slaughter of In 2002, we opened Sixt Autoland, with animals practised by Muslims is admissible on the ground of religious good transport links in the North of freedom. “The state protects Munich. Alongside our key strategic 28 January The Swedish author and inventor of Pippi Longstocking, Astrid Lindg- business areas of letting and leasing ren, dies in Stockholm at the age of 92. natural livelihoods cars, Autoland took us into selling many relatively new used cars. Sixt sells 8 February Germany wins second place after Norway in the medal count of the and the animals.” mainly returns from leasing contracts XIX Olympic Winter Games in Salt Lake City. THE ISSUE OF ANIMAL PROTECTION IS YOU DON’T HAVE TO MARRY A DUTCH PRINCE and rental vehicles – prepared to a high Elisabeth Mann-Borgese, co-founder of the Club of Rome and daughter INCLUDED IN THE BASIC LAW FOR THE FEDERAL TO RIDE IN A POSH CARRIAGE. standard, and with comprehensive war- of the author Thomas Mann, dies in St. Moritz at 82 years of age. REPUBLIC OF GERMANY ON 17 MAY. Sixt uncovers the real reason fort he wedding of the year – and also gives ranties. Sixt Autoland has everything, a recommendations in case no Dutch princes are within range: rent at a bargain. 14 February The Kingdom of Bahrain becomes a constitutional monarchy. from Minis to convertibles and people carriers to limousines. Our price/per- 27 March Austrian-born Hollywood producer Billy Wilder („Some like it hot“) formance ratio is what impresses our passes away at the age of 95 in Beverly Hills, California. customers particularly: they get top- 24 April Bosnia and Herzegovina is the 44th state to join the Council of Europe. Time to think! class vehicles at incredibly competitive RÜDIGER PROSKE, VP & DIRECTOR FRANCHISE 5 May The current office holder Jacques Chirac defeats the ultra-right challen- prices, with many additional services, The effects of the 9/11 terrorism attacks naturally cause a slow down in the Sixt ger Jean-Marie Le Pen in the presidential elections in France. including licensing, finance and per- expansion in 2002. Time for Sixt to renovate and modernize the procedures sonal delivery. The concept's success 6 May The populist right-wing politician Pim Fortuyn is assassinated in the within the franchise system. New software tools are introduced and new cor- shows we're on the right track, selling Netherlands. It was believed that he might have won the upcoming parli- porate identity concepts developed. During 2002 new franchise agreements are over 10,000 vehicles a year on a display amentary elections. signed for Slovenia in addition to two very important markets in the GCC area: area of around 12,000 m2. Making 21 May The French sculptor and painter Niki de Saint Phalle, who was famous Qatar and Kuwait. At the end of 2002 the international network of Sixt includes Autoland a very profitable add-on busi- for her larger-than-life Nana sculptures, dies in San Diego aged 71. 1.250 locations. ness for Sixt today. 30 May 262 days after the terrorist attack on the world Trade Center, the clear- up of Ground Zero is finished. 30 June In the final round of the Football World Cup, the German national team AGM 2002 coached by Rudi Völler is defeated by Brazil in Yokohama. The Euro – a DETLEF KREHAHN, VP & DIRECTOR FRANCHISE 22 September The red-green government under Chancellor Schröder remains in office Not having met at this point for two years after the elections. fierce competitor we had a lot of new partners and topics to 13 October 189 people, among them six Germans, are killed during a bomb attack for the Dollar introduce. Regine and I spent two days to see on the Indonesian island of Bali. 1ST JANUARY Alongside the US various sites and for sure all churches in and Dollar, the Euro is the world’s around Munich to find a proper venue for a most important currency. It is classical concert. We stayed in ArabellaShera- monitored by the European ton Grand Hotel in Munich, spent one evening Central Bank in Frankfurt/ at the famous Oktoberfest and otherwise kept Main and is considered to be the very busy with speeches and workshops. Need- official curreny of 18 European less to say the Sixt family had grown again and states, 13 of which are EU for the first time partners from the Middle-East member states. were attending. We had a fantastic time! Francisco Araiza performes the Coronation Mass by Mozart. On the occasion of the 300th anniversary of Saint Petersburg, New Countries: Sweden, Serbia, Montenegro, the reconstructed Amber Room is inaugurated; the USA Egypt, Albania. New airlines: Cirrus Airlines, start war in Iraq; the avian influenza arrives in Germany; the Germanwings, TAP. „Roadmap“ is to bring peace to the Middle East. 2003 99 Years 24 Years SIXT of Sixt of Sixt International CHRONICLE 12 January Maurice Gibb, singer and guitarist of the British-Australian pop Sixt on Our new head- band the Bee Gees, dies in Miami Beach, Florida, at the age of 53. the move quarters: symbol 24 January Giovanni Agnelli, Honorary President of the automotive group Fiat, passes away in his villa near Turin. again! of rapid growth RÜDIGER PROSKE, 1 February The space shuttle Columbia disintegrates while re-entering the VP & DIRECTOR FRANCHISE DETLEV PÄTSCH, CHIEF OPERATIONS OFFICER, FLEET Earth’s atmosphere. Seven astronauts lose their lives. Sixt moves! Internationally From a regional car rental company Sixt 28 February In the Czech Republic, Václav Klaus is elected new President in the and locally into its new has turned itself into an international third round of the elections. “Saintliness is not headquarters in Pullach. mobility service provider. The number 2 March The Swiss yacht Alinghi defeats the America’s Cup title defender A new base for the fran- of people working at our headquarters New Zealand in the final regatta and is the first team to bring the oldest a luxury only chise department is created in Munich grew: we were able to spread trophy in the world of sports to Europe. some of us can with appropriate meeting them over a number of sites at first, but and training facilities to then we brought everyone under one roof 19 March At the annual computer trade show CeBit in Hanover, the mobile afford, but simply in 2003. Our new headquarters at Pullach, telecommunications system UMTS and the wireless Internet access better serve the growing outside the gates of Munich, shows how Wireless LAN are the main topics. an obligation demands of franchisees. New franchise agreements Sixt is growing. Over 400 people work here 24 March Deutsche Börse AG introduces the tecDAX and the MDAX. for all of us. And are signed for Sweden, today; and being close together has made 3 May Serbia and Montenegro are the 45th state to join the Council of Europe. Serbia & Montenegro, it much easier to communicate within the we will attain Egypt and Albania in 2003. company in all departments, which shows 9 April US troops occupy the capital of Iraq, Baghdad. Saddam Hussein’s in a noticeable increase in efficiency in regime is considered to have collapsed. it by loving one many business processes. And you can still 30 April Avian influenza outbreaks in the Netherlands and in Belgium. 26 million another.” feel the special Sixt spirit also at our new chickens, ducks and turkeys are killed. HAVE YOUR EARS PINNED BACK headquarters. We’re a successful, uncon- MOTHER TERESA, NUN AND WINNER WITHOUT AN OPERATION. The World Wide Web celebrates its 10th birthday. OF THE NOBEL PEACE PRIZE, IS ventional company, with lean hierarchies BEATIFIED BY POPE JOHN PAUL II ON There are endless reasons to drive a convertible – and flexible, committed staff, as anyone 31 May On the occasion of the 300th anniversary of Saint Petersburg, the re- 19 OCTOBER 2003, WHO THEREBY and it doesn’t always need to be to get a tan. who visits Zugspitzstrasse can see. constructed Amber Room is inaugurated. BESTOWS ON HER THE TITLE „BLESSED“. 8 October The „terminator“ Arnold Schwarzenegger, candidate of the Republicans, is voted Governor of California. 13 December US troops find the overthrown Saddam Hussein in a foxhole and arrest him. AGM 2003 DETLEF KREHAHN, VP & DIRECTOR FRANCHISE Once again we held this year’s AGM in Iraq War begins with New chance of peace Munich, but the format of the conference was changed. We introduced new projects, partners out a UN mandate in the Middle East and franchisees, there were a lot new things 29 APRIL The Palestinian parliament 20 MARCH The USA start the Iraq to discuss. For the last day, we decided not to confirms that Mahmud Abbas is the War with air raids on selected targets in continue the conference in the ballroom of the new Prime Minister. The „Middle East Baghdad. While Germany, Russia Hilton Tucherpark, but instead moved to our new Quartet“ (USA, Russia, UN and EU) and France are in favour of the UN Headquarter in Pullach, to introduce everybody to hand their latest Middle East peace weapons inspections being continued, these new facilities and have all workshops there. plan, the “Roadmap”, which envisions the USA and Great Britain start The entire management team and franchisees the establishment of a sovereign Palesti- the war after the expiry of an ultimatum experienced our new offices first hand. Finally, we nian state by the year 2005, over to the for Saddam Hussein – without a UN closed the AGM with a wonderful Gala Night at Israeli and the Palestinian governments. mandate. the top floor of the Hotel Bayerischer Hof. Jürgen Klinsmann named coach of the German national New countries: Denmark, Russia, Ukraine, football team; first-ever free elections held in Afghanistan; Macedonia, Seychelles, La Reunion, Michael Schumacher wins 7th Formula 1 World Championship Mauritius, Madagascar, Jordan, Brazil. New airlines: for Ferrari; George W. Bush re-elected by a broad majority. Continental Airlines, Delta, Gulf Air. 2004 99 Years 24 Years SIXT of Sixt of Sixt International CHRONICLE THE ONLY 23rd January Australian photographer Helmut Newton dies at age 83. THING THAT A new chapter MAKES A 6th February Federal Chancellor Gerhard Schroder resigns as SPD party chairman. NOISE HERE of expansion 18th February Europe’s fastest supercomputer JUMP (JUuelich Multi-Processor) be- ARE YOUR DETLEV PÄTSCH, CHIEF OPERATIONS OFFICER, FLEET gins operation at the Jülich Research Centre running at five teraflops. WIFE’S After years of difficult 29th February Fantasy movie “The Lord of the Rings” receives eleven Oscars. TEETH CHAT- TERING. market conditions, Sixt 11th March In Madrid ten bombs planted by Islamic terrorists explode nearly embarked on a phase of simultaneously in four commuter trains, killing 190 and injuring several Charmers don’t operational growth in let you know that hundreds; the move was in response to Spain’s support for the Iraq war. “The tsunami Sixt not only has 2004 which we are still especially affordable continuing today. Opera- 14th March Russia’s President Putin is re-elected on a 71 percent vote. rental cars, but first- disaster in Asia class ones as well. tional group sales were up 21st March Spaniard Oscar Freire wins Milan-San Remo road race. illustrated with 5%, profits no less than 28th March British actor Peter Ustinov dies at age 82. 21%. Our expansion abroad had gathered incredible force pace in particular. To implement our ambi- 18th April Spain’s King Juan Carlos I swears in the new Socialist government of tious expansion plans, we had to restructure José Luis Rodriguez Zapatero (PSOE). how vulnerable the group‘s finances and put them on a 13th May The opposition Congress Party led by Sonia Ghandi planet earth is.” medium- to long-term basis. One of the first comes to power in India. Prime Minister Vaipayee resigns. More support for the Franchise World! major steps towards this was in the fall of THE ACEH PROVINCE ON THE ISLAND OF RÜDIGER PROSKE, VP & DIRECTOR FRANCHISE 2004, when we created profit-sharing capital 22nd May SV Werder Bremen becomes 4-time German Champion.. SUMATRA IS NEARLY TOTALLY DESTROYED of EUR 100 million maturing at December 23rd May The Federal Assembly elects Horst Köhler Federal President In 2004 the franchise department is reorganized as the growing number of 31, 2009 and 2011 respectively. This issue succeeding Johannes Rau. Sixt countries demands a new structure. From now on Detlef Krehahn takes care of franchise operations and Ruediger Proske focuses on the franchise was very popular with shareholders, and Michael Moore’s anti-war and anti-Bush movie Fahrenheit 9/11 is expansion. In 2004 Sixt adds 11 new countries to the network: Denmark, was quickly taken up in full. This broadened awarded the Golden Palm at the 57th Cannes Film Festival. Russia, Ukraine, Macedonia, Seychelles, La Reunion, Mauritius, Madagas- our capital base and gave us more room to 10th June American soul singer Ray Charles in Beverly Hills dies at age 73. car, Jordan, and Guadeloupe. Another important step is the expansion into maneuver. The issue was the starting gun for further financial actions to optimize Sixt‘s 13th June 25 EU member nations hold European Parliament elections from South America by opening Sixt Brazil. financial structure by 2006. 10 –13 June The conservative European Peoples Party becomes the strongest faction. 4th July Architect Daniel Libeskind lays the cornerstone for the Freedom Tower at Ground Zero on American Independence Day. AGM 2004 Greece wins the European Championship under coach Otto Rehhagel. DETLEF KREHAHN, VP & DIRECTOR FRANCHISE After so many conferences in Munich in a row, we were ready for a change from Munich and Germany. Regine took me to Paris and we went on a site inspection for the coming AGM. Al- ways looking for something fresh and exciting, Regine seriously said to me: „Let’s rent the Eiffel tower“… and of course that where we ended up Tsunami in the Indian Ocean for the 2004 conference. We stayed at Hilton Arc 26TH DECEMBER An oceanic earthquake in the Indian Ocean near the island of de Triomphe in Paris, had a wonderful opening Sumatra registering 9.0 on the Richter scale triggers the most powerful tsunami ceremony at the Eiffel tower and enjoyed another in history. The tsunami claims the lives of over 230,000, leaving 1.7 million evening at the famous river Seine. I don’t need people homeless. An unprecedented wave of aid and relief follows upon this to say that the final Gala Evening in French style devastating disaster. EU member nations alone pledge 1.5 billion Euro in immediate was impressive. We had Magicians, Can-Can- and rebuilding assistance, including donations of 500 million Euro from Germany. Dancers and other impressive show acts. Angela Merkel becomes Germany’s first female Chancel- New countries: Thailand, India, Pakistan, Mongolia, Saudi lor; German Cardinal Joseph Ratzinger is anointed Arabia, Norway, Iceland, Finland, French Guyana, Domenican Benedict XVI.; Hurricane Katrina destroys the city of Republic, Costa Rica, Bosnia & Herzegovina. AirBaltic, Air New Orleans; Holocaust Memorial opens in Berlin. Berlin, Air Partner, Cathy Pacific, Darwin, Austrian Airlines. 2005 99 Years 24 Years SIXT of Sixt of Sixt International CHRONICLE 23rd January Viktor Yushtshenko is sworn in as President of the Ukraine. More powerful sales 2nd February Boxing legend Max Schmeling dies in Hamburg at age 99. force generates 27th February Clint Eastwood’s boxing drama Million Dollar Baby wins 2 Oscars. additional growth! 3rd March American billionaire Steve Fosset becomes first man to fly around the DETLEV PÄTSCH, world alone without landing and re-tanking in a time of 67:01. CHIEF OPERATIONS OFFICER, FLEET 2nd April Pope John Paul II (Karol Wojtyla) dies in Rome at age 84. 2005 was since then the 6th April Prince Rainier III of Monaco dies at age 81, having run the government for 56 years as Europe’s oldest monarch. most successful year in Sixt‘s history, not least 19th April Cardinal Joseph Alois Ratzinger, born 16 April 1927 in the town of A Bavarian becomes Pope because we acquired new Marktl am Inn/Bavaria, is made head of the Roman Catholic Church customers through reorga- and the Vatican. Pope Benedict XVI is elected to succeed Johannes Paul nizing our sales. Given II by 115 Cardinals in the fourth round of voting after an unusually that Sixt‘s sales growth has brief 26-hour conclave session. been more on the modest 5th May Prime Minister Tony Blair’s governing Labour Party wins third successi- side in recent years, reorganizing our sales force and processes was essential if we were ve British parliamentary election in an historic vote. FOR THOSE WHO DON’T HAVE TO HIDE to take advantage of market opportunities in 10th May The Holocaust Memorial designed by American architect Peter Eisen- THEIR GIRLFRIENDS ANYMORE. the future. Thus, we divided our car hire sales man opens in Berlin near the Brandenburg Gate. Sixt voyeurism at its best: in content as well as visually. “We are into key accounts and new customers, while 25th June Teheran’s fundamentalist Mayor Mahmud Ahmadineshad strengthening leasing sales emphatically. Also, wins Iran’s presidential elections. pope!” we set clear targets for every sales representa- 1st July German Chancellor Gerhard Schroder calls for parliamentary vote of tive and implemented a continuous monitor- confidence to precipitate early parliamentary elections. ing. Now we can be even more flexible and THIS HEADLINE FROM DAILY TABLOID „BILD” AGM 2005 fast at meeting our customers‘ individual 7th July London is rocked by a series of nearly simultaneous bombings on three CAPTURES GERMANS’ ELATION AND DETLEF KREHAHN, VP & DIRECTOR FRANCHISE needs. Success was not long in coming either: tube trains and a double-decker bus. Over 50 people are killed and 700 PRIDE AT THE NAMING OF CARDINAL JOSEPH After a fabulous AGM in Paris New customer EADS booked its first rental injured. RATZINGER AS POPE BENEDICT XVI. we initially thought that there is cars from Sixt before the end of 2005. The 29th August Hurricane Katrina destroys the city of New Orleans. no way we can top this confe- Franco-German company is now one of our 22nd November CDU/CSU party chairwoman Angela Merkel becomes Germany’s first rence. But Regine can always major international clients in car hire. female Chancellor, leading a Grand Coalition with the SPD. surprise me and so we had a fantastic 8th AGM in Vienna, Austria. We again had a record New hub in Singapore! number of attendees with first RÜDIGER PROSKE, VP & DIRECTOR FRANCHISE franchisees from Asia (Thailand) 1600 and South America (Brazil) Sixt goes Asia-Pacific! The biggest populati- attending. We decided to extend on and the fastest growing economies of the the program now to three days to world are the next challenge for Sixt. In order Sixt Revenue allow more time for all agenda to serve the market needs in Asia Sixt opens 1400 increasing items previously packed into a regional office in Singapore for network ex- Revenue in Mio. Euro two days. As we all know Regine pansion and franchisee support. In the same we couldn’t stop her to add more and more topics to our convention. So year the first franchises in Thailand, India, by the end of the AGM we had not only a wonderful gala evening at the Pakistan and Mongolia are signed. Further 1200 Kunsthistorisches Museum and nice ballet at the Opera House of Vienna. offices are opened all over the world in Saudi estimated estimated estimated And of course we had 3 busy days with lots of new material handed out Arabia, Norway, Iceland, Finland, French Gu- Erich Sixt 2004 2005 2006 2007 2008 2009 and much more exciting news and information shared. yana Dominican Republic and Costa Rica Germany plays host to the nonstop World Cup football New countries: Australia, New Zealand, Singapore, party, popularising public viewing and fan gatherings; Argentina, Chile, Algeria, Belarus, Bahrain. Charlotte Knobloch becomes chairwoman of the Central Kuwait Airways, Royal Brunei, SAS, TUIfly, US Consistory of Jews in Germany. Airways, Lufthansa Private Jet, Monarch Airlines. 2006 99 Years 24 Years SIXT of Sixt of Sixt International CHRONICLE 25th January Radical Islamic party Hamas wins parliamentary elections in the New rights Palestinian autonomous territories. issue successful 27th January Former German Federal President Johannes Rau dies at age 75. DETLEV PÄTSCH, 8th February Outbreak of the avian flu virus H5N1 Asia, contractible by human CHIEF OPERATIONS OFFICER, FLEET beings, on the German island of Rügen. Sixt continued to grow strongly in 5th March Homoerotic western drama Brokeback Mountain and Chinese-Ame- If Sixt confesses 2006, with growth rates well into rican director Ang Lee win Oscar for Best Direction at Hollywood’s its love to some one, then probably double figures. Sixt shares were also Kodak Theatre. – but not without flying high, as more and more inves- “My emotions a grain of salt as 11th March Former Serbian and Yugoslavian head of state Slobodan Milosevic the attentive tors discovered how attractive mobility dies in prison in Scheveningen at age 64 awaiting trial. sub-line reader companies like Sixt are. will notice. were all out The challenge facing us in this 30th April Paul Spiegel, journalist and Chairman of the Central Council of phase was to seize the hour and turn Jews in Germany dies in Düsseldorf at age 64. walkies.” to the capital markets to finance 14th May Minister President Kurt Beck of the Rhineland Palatinate is elected further growth. With this in mind, JÜRGEN KLINSMANN, NATIONAL TEAM COACH SIXT LOVES BMW BECAUSE EVERY MODEL IS A LOOKER. SPD Chairman, succeeding Matthias Platzeck. ON GERMANY’S EXCITING OFFENSIVE PLAY we increased Sixt AG‘s share capital (You’re a looker? Then get a look at our low priced tariffs at sixt.de) 30th May Over 5,800 people are killed in an earthquake on the Indonesian island by 10% in May 2006, issuing new of Java registering 6.2, leaving hundreds of thousands without shelter preference shares. This brought our company in around EUR 70 million 7th June Charlotte Knobloch, chairwoman of the Munich Jewish Community, and increased its equity base consider- is elected to chair the Central Consistory of Jews in Germany. ably. Since then, Sixt has been much 11th June Spanish tennis pro Rafael Nadal wins the French Open in Paris, Sixt also heads to South America now! RÜDIGER PROSKE, VP & DIRECTOR FRANCHISE better endowed in capital terms than beating Swiss contender Roger Federer. our competitors in the rental and leas- In 2006 the number of Sixt locations worldwide grows to more than 1.600 of- ing business. That‘s one of our main 9th July Italy defeats France 5:3 in a penalty shootout to win the football fices. The car rental fleet of franchise partners exceeds 30,000 vehicles worldwi- strengths in this competitive market. World Cup at the Olympia Stadium in Berlin. de. New franchises are signed for Australia, New Zealand, Singapore, Argentina, At the same time, this new rights issue 9th September Pope Benedict XVI visits his home state of Bavaria on his fourth trip Chile, Algeria, Belarus and Bahrain. Sixt Leasing expands faster and faster and marked the completion of restructur- abroad, touring important places in his life including Munich, the pilg- introduces an international division headed by Christian Rehbein. In the same ing our finances, creating the founda- rimage destination Altöttingoder and his place of birth Marktl am Inn. year Sixt leasing can offer more than 20 new international markets. tions for further growth.

Germany, a summer Brown bear Bruno AGM 2006 DETLEF KREHAHN, VP & DIRECTOR FRANCHISE Again we were sure that we never could top last years AGM fairytale goes to Germany until Regine surprised us with her idea to meet in wonderful 9TH JUNE TO 9TH JULY The 18th football 20 MAY „Bruno“ becomes first historic Venice. First I thought it was a joke – how should deal World Cup was a public image success, wild brown bear to be sighted with all logistical problems. All of Venice is surrounded by wa- highlighting to the world Germany’s in Germany since the brown ter which as you know is not orange. But when I was taken for a lesser-known trait of easygoingness. bear purge of 1835 after wandering site inspection and saw all possibilities, I was sure that we were Coach Jürgen Klinsmann’s National across the border from Austria. running for another AGM highlight. We had a record number Team played an exciting offensive game Bruno, a.k.a. „JJ1“, is classified of attendees to ever attend the conference from all of the Sixt to secure third place with a 3:1 win dangerous and is shot on 26 June. franchise world and were able to exchange our ideas and plans over Portugal, while the rest of Germa- The killing of the player in this large forum. I honestly never had so many meetings on a ny loosened up about the displaying of unleashes a firestorm of protest Sixt & BMW signed a long term single workshop day. Finally we spent a most fantastic evening national symbols. throughout Europe. strategic cooperation agreement. at a wonderful palace wearing masks on our faces. The German World Championship parties continue with the New countries: China, Moldova, Panama, Nigeria, handball and women’s football teams; Federal Chancellor La Martinique, St. Martin, Libya, Kenya, Ghana, Angela Merkel makes environment protection and aid for Armenia. New airlines: China Airlines, LAN Chile. Africa to the most important topics at the G8 heads of state. 2007 99 Years 24 Years SIXT of Sixt of Sixt International CHRONICLE High-performance 1st January Germany takes up Presidency of the EU European Council for six months and Presidency of the G8 states. vehicles with forward- South Korean Ban Ki-moon takes over the position of Secretary General looking systems of the United Nations from Kofi Annan. DETLEV PÄTSCH, CHIEF OPERATIONS OFFICER, FLEET 8th January As a result of a dispute with Belarus Russia interrupts natural gas Sixt leads in innovation in car rental. Our deliveries to Germany, Poland, the Czech Republic, Slovakia and corporate colors, orange and black, stand Hungary via the Drushba pipeline. for ever-new services and today’s power 9th March The EU undertakes to reduce emissions of global warming gases by sources: which is why economical diesel one fifth of the 1990 level by 2020. “I had to vehicles make up more than 50% of Sixt’s The German Bundestag votes to dispatch Tornado planes to Afghanis- clarify this” fleet. tan. As a result al Quaida posts terror warnings on the internet. The public debate about alternative HENRY MASKE, GERMAN HEAVYWEIGHT power sources is hotting up, be it because 31st March After a break of over ten years Henry Maske unanimously wins his BOXING CHAMPION, ABOUT HIS SUCCESFUL of rising fuel prices or increasingly notice- revenge fight against Virgil Hill on points. He then declares his final REVENGE AGAINST VIRGIL HILL AFTER able climate change. So, in 2007, we took A TEN YEARS BREAK retirement from boxing. the initiative: we offered our customers in 6th May Nicolas Sarkozy (UMP) becomes French head of state. WHICH PEDESTRIAN ZONE, OFFICER? Germany a natural gas fleet for the first Caused by driving in an affordable convertible and used as an excuse for time, with 1,000 VW Touran EcoFuel 25th May The Grand Coalition in the German Bundestag votes to reduce corpora- various traffic offenses:beautiful hair (in front of the face). te taxes in Germany. models, and hybrid cars to our customers in the UK. 8th June The G8 summit meeting in Heiligendamm finishes. Federal Chancellor These vehicles help our customers make Angela Merkel has successfully managed to put the issues of climate Expansion to China! considerable savings: LNG car users can protection and aid for Africa on the agenda of the world’s most power- RÜDIGER PROSKE, VP & DIRECTOR FRANCHISE cut their fuel costs by 30-50% compared ful politicians. Sixt kicks of its operations in China in May 2007. What a step to enter markets with diesel and petrol cars. Forward-look- 16th June The world’s largest exhibition of contemporary art, the documenta 12 like Beijing or Shanghai; cities with higher populations than some of the Eu- ing, cost-effective fuel systems in car hire in Kassel, is opened. ropean countries. Main products in China (as in India) are chauffeur drive and – another innovation from Sixt. 28th October Cristina Fernández de Kirchner wins presidential elections to become leasing services. The Sixt franchise system has to be adjusted in various aspects Argentina’s first female president. to support the Asian markets more efficiently. New franchise agreements are signed for Moldova, Panama, Nigeria, Martinique, Libya, Kenya, St. Maarten and Armenia. …and the success continues… FAIRY TALE II: FAIRY TALE I: German handball German women’s world champion football world cham- AGM 2007 DETLEF KREHAHN, VP & DIRECTOR FRANCHISE 4TH FEBRUARY Fans all over Germany pions 10 years of Sixt International – what an experience! For this special anniversary celebrate the 29:24 victory in the final 30TH SEPTEMBERThe German women’s we thought that we have to come back to our roots, back to Munich. We will game against Poland in Cologne with national team become world champions start out 10th AGM in Fuschl, Austria and get cosy but will end in Munich with fireworks and the German national flag. for the second time and the first team in workshops in our headquarters again. 10 years of Sixt International – we all After a triumphal procession the Ger- the history of the world championships have for sure achieved a lot, but there is even more to do and a long way ahead. man national handball team achieve a to successfully defend their title. In a Be ready and join us in December 2007 to take off for to a great start into 2008. happy end to their winter fairy tale. Just dramatic final in Shanghai DFB coach Reviewing all of the 10 AGMs I cannot write these lines without saying six months after the national football Silvia Neid’s team won 2:0 against four- „Thank You“ to Regine Sixt and all other colleagues in the Sixt team. It is team the handball heroes plunged a time South American champion Brazil. always nice to feel the spirit and teamwork in the days leading up to the AGM whole country into world champion The German women also achieved the when everybody works hand in hand. Everybody can feel that there is a special euphoria with their 3rd world champi- feat of becoming world champions wit- spirit which keeps us ready for each year’s convention. I can’t wait for the first onship title after 1938 and 1978. hout conceding a single goal. preparations for 2008. Barack Obama, African-American candidate of the Democrats, New countries: Turkey, Kuwait, South Africa, is elected 44th President of the United States; the real estate and Syria, Kosovo and New Caledonia. banking crisis in the USA leads to a worldwide recession; Lewis Hamilton becomes youngest ever Formula 1 world champion. 2008 99 Years 24 Years SIXT of Sixt of Sixt International CHRONICLE “THANKS TO 24th February The Christian Democratic Union (CDU) loses its absolute majority at the SIXT, I FEEL LIKE Now less than ever! Hamburg Parliament elections. On 7 May, Ole von Beust is once again I’M 99 AGAIN!“ DETLEV PÄTSCH, CHIEF OPERATIONS OFFICER, FLEET elected head of the state government – the first coalition government of the (LOW-PRICED 2008 Now less than ever – this seems to be the conservative CDU and the Greens (CDU/GAL) in Germany. FUN CARS: motto of our staff members! SIXT-LEASING.DE) 2nd March 43-year-old Dmitry Medvedev is elected President of the Russian Federati- Even if worldwide economy is losing some of “Are you Little bill: on. His predecessor Vladimir Putin did not run for the presidency again. „I don‘t need a million, its momentum, the overall performance of the a convertible from Sixt is Sixt group remained very satisfactory. Sixt still 12th May The earthquake of Sichuan with a magnitude of 7.9 claims 70,000 lives in not worried enough for me.“ continues to grow – more than ever in Europe. the south of China, and five million people lose their homes. Yellow star: feat. Gina-Lisa! Subline: Best example is Spain: Our offensive, driven by about your Jopie‘s new hit! 29th June Germany finishes runner-up at the European Football Championship 2008 Now exclusively at our new managing directors Estanislao de Mata in Austria and Switzerland. In the final, Spain defeats Germany 1:0. reputation?!” sixt-leasing.de and Johannes Böinghoff, has established terminal 8th August counters in the most important airports Palma Opening ceremony of the 29th Summer Olympics 2008 in Beijing, which PRINZ CHARLES, BRITISH HEIR TO THE THRONE, are taking place in China for the first time ever. Due to the Tibet conflict, TO REGINE SIXT WHILE THEY HAVE THEIR PICTURE de Majorca, Malaga and Alicante and off airport the historical torch relay is accompanied by many protests. TAKEN AT WINDSOR CASTLE. at Madrid, Barcelona and Sevilla. Sixt stands for innovations and thus the straight extension of 14th September On the occasion of the race in Monza, the 21-year-old German racing our service- and product range, as the launch of driver Sebastian Vettel becomes the youngest Grand Prix winner in the our Online Check-In or the new Sixti Car Club, history of Formula 1. where we started our testing phase this year in 15th September The prestigious investment bank Lehman Brothers Inc. in New York with the capital Berlin (car for 1/h), also contribute to 28,600 staff members worldwide has no choice but to declare insolvency. the ongoing Sixt success. 27th October Horst Seehofer is appointed premier of Bavaria. After holding the absolute Expansion to South Africa! Our 2008 recognition in the public press until majority for 46 consecutive years, the CSU needs to form a coalition with RÜDIGER PROSKE, VP & DIRECTOR FRANCHISE now was extraordinary, therefore I can only pick a few as there are: the FDP (Free Democratic Party) in Bavaria for the first time ever. In January Sixt re-launches its activities in Turkey with a new Franchise • Erich Sixt elected „Strategist of the Year“ 27th October The special state fund for the stabilisation of the financial market, which Partner. The network of rental locations now covers most of the Inter- • Sixt was rewarded again with the renowned has been approved by the majority of the German Bundestag, makes 400 national Airports in Turkey with the plan to cover all by 2010. A new „Autoflotten Award“ billion Euros available. It can provide banks with guarantees for credits Franchise Agreement is also signed for the territory of Kuwait with KFH • Sixt won the tourism film prize at the ITB they grant each other and also become a shareholder in its own right. (Kuwait Finance House), Kuwait’s largest Financial Institute. Since Sep- • Sixt is named the best holiday car rental offer tember 2008 Sixt also has extended its network in South Africa by coope- 2nd November Racing for the MacLaren-Mercedes team in Sao Paulo, 23-year-old Lewis on island Majorca ration with “First”, one of South Africas leading car rental companies. Hamilton becomes the youngest ever Formula 1 World Champion. Let me finish with my initial words while fac- Further Franchise Agreements are signed with for the territories of 4th November ing the upcoming challenging year 2009: Now 43-year-old Barack Obama, a Democrat, is the first African-American Tradition meets passion. Erich Sixt and his Syria, Kosovo and New Caledonia …and the success continues… to be elected President of the United States of America – the 44th Presi- son Konstantin in a Mercedes 300 SL W198-I at less than ever! dent of the USA. the legendary road rally Mille Miglia – Sixt is the exclusive rental car partner of Mille Miglia.

GREETING SIR CLIFF RICHARD: »Congratulations!« AGC 2008 DETLEF KREHAHN, VP & DIRECTOR FRANCHISE egine is a hurricane and fireball This is the first year after the 10th AGM and we think we have to change. Rrolled into one and just to keep up This year we rename the congress into AGC (= Annual Global Convention). with her demands massive effort! We We also changed the Agenda, will have only one day speeches & presenta- first met in Barbados and were instantly tions. The second day we will have symposiums to talk and discuss friends. I‘m not exactly a fireball – but in smaller groups. Finally we will end at day 3 with seminars to deepen the then they do say that opposites attract! information received on the previous days. Changing the convention Professionally, what can I say. Sixt is scheme keeps us flexible in our minds and gives all participants the chance,

now a huge business and for me, Regine Outstanding in terms of mobility. Formula 1 World to express their needs and thoughts directly to the audience – in Monte th nd is the face of a wonderful success story.“ Champion 2008 Lewis Hamilton and Regine Sixt. Carlo, November 18 – 22 2008. Well done, Regine. Barack Obama is sworn in as the 44th president of the USA; the New countries: Mexico, Peru, Angola, Australia, financial crisis becomes a global economic crisis; Germany starts Finland, Iceland, Ireland, Libya, Mozambique. “rescue package” worth billions of euros for banks; Usain Bolt runs 100m in 9.69 seconds and sets a new world record. 2009 99 Years 24 Years SIXT of Sixt of Sixt International CHRONICLE 1st January Slovakia introduces the Euro as the 16th country of the European Union. Sixt on the threshold The kingfisher, Alcedo atthis, is Bird of the Year in Germany. – the challenging 19th january 200th birthday of the famous US crime thriller author Edgar Allen Poe. “Net more “THE transformation from 20th January The inauguration of Barack Obama as 44th US president. income!” RECESSION 12th February 200th birthday of natural scientist Charles Darwin. Die Rezession nagt. GNAWS a family-owned DR. GUIDO WESTERWELLE, CHAIRMAN OF THE FREE AWAY. SIXT 200th birthday of the 16th US president Abraham Lincoln. DEMOCRATIC PARTY (FDP), ASPIRES TO OFFICE OF company to a VICE CHANCELLOR AND FOREIGN MINISTER AFTER BITES BACK.“ 31st March The 59-year old Benjamin Netanjahu assumes office of Israeli Prime Mi- Sixt beißt zurück. THE PARLIAMENTARY ELECTIONS ON 27TH SEPTEM- (z.B. BMW 1er ab E 29,-/Tag*) (e.g. BMW 1 series

nister once again after May 1996 (to 1999). Netanjahu has been Chairman *inkl. aller Kilometer und 19% MwSt., z.B. BMW 1er oder vergleichbares Fahrzeug, from Euro 29/day*) corporate enterprise! BER 2009. bei einer Anmietung von 7 Tagen, gültig an ausgewählten Stationen. of the Conservative Likud Party since December 2005. DR. JULIAN ZU PUTLITZ, AZ_BMW_1er_Coupe_rot_147_5x105.indd 1 03.09.2009 14:37:21 Uhr CHIEF FINANCIAL OFFICER AND CONTROLLING 14th April 250th anniversary of the death of Georg Friedrich Händel. 23rd May Horst Köhler is elected for the second time as Federal President. he year 2009 has been the Germans celebrate the 60th anniversary of the establishment of the Bienvenido! Sixt Mexico Tcoined by the ramifica- Federal Republic of Germany. On 23rd May 1949 the Basic Law of the and Sixt Peru! tions of the economic crisis. Federal Republic of Germany was pronounced. The mobility industry has RÜDIGER PROSKE, VP & DIRECTOR FRANCHISE also been deeply affected. 7th June For the 7th time die Members of the European Parliament are elected. The Sixt Network further expanded in Latin and South America. We are This poses significant chal- 25th June The pop icon Michael Jackson (“Thriller”) dies. very proud to be now in Mexico with 25 locations including services lenges onto the successful 1st July Sweden takes over Presidency of the European Council for six months. at the Airports of Mexico City, Cancun and Monterrey. Also, customers management of companies in Politics meets free enterprise. Regine Sixt with can rent Sixt cars in Lima since 2009. On the African continent Sixt this industry. Sixt, however, has numerous strong 17th August The Jamaican Usain Bolt runs at the 12th World Athletic Championships Dr. Guido Westerwelle: “To Regine Sixt I would points to build on. These include, among others, in Berlin in 9.69 seconds a new 100 meter world record. like to say that I admire your business expertise became available in 3 more countries: Angola, Mozambique and Libya. and your big heart for small children. She is the In Europe we also opened the first time Sixt in Belfast, Northern Ireland. a unique brand, customer recognition for its 25th August The US Senator Edward “Ted” Kennedy dies at 77 years of age. invention of optimism.“ The financial crises, however, also affected some of the Sixt Franchise high-quality service, innovation leadership, and 27th September Parliamentary elections 2009. According to forecasts there will be change businesses. Additional investments or ownership changes became its solid financial foundation. A further point is from the Grand Coalition to Black/Yellow, to a Coalition of Christian necessary and thus we restructured the businesses in Iceland, Finland, its entrepreneurial management, with efficient Democrats. (CDU/CSU) and the Free Democrats (FDP). Ireland, Bosnia- Herzegovina and Jordan. All of the mentioned are decision making processes enabling Sixt to quick- stronger now than before and we are confident to develop our market ly react to economic changes and influences. 9th November 20-year anniversary of the fall of the Berlin Wall. shares with good pace. 10th November 250th birthday of the German poet Friedrich Schiller. The immense growth and internationalisation 11th December Presidential elections in Chile. of Sixt over the past decade has seen Sixt reach the threshold of becoming a corporate enterprise. We envisage Sixt as a company combining We look forward to 2010! the best of the two worlds. For this we need to BARACK OBAMA IS SWORN IN: DETLEF KREHAHN, VP & DIRECTOR FRANCHISE adapt by implementing systematic controlling »Yes, we can!« After the amazing AGC in Monaco there was nothing we could top. and management tools, dedicated functions, t his inauguration on 20th January 2009 As a contrast we have learned in 2009 that every year is different than and standardised processes. At the same time ABarack Obama, 44th president of the the previous one. At the end of 2008 we spoke a lot about the coming ensuring the preservation of the dynamics and USA, stated: “The economy is badly weak economic slump but when it is there you will be always surprised. advantages of a medium sized, family influenced Infotainement meets Charisma. German TV company with strong stewardship of its owners. ened, a consequence of greed and irrespon- Anchorwoman and Newsstar Sabine Christi- We managed our Area Meetings around the world and discussed various

sibility on the part of some but also our ansen: “Regine Sixt has a huge heart. And she operational issues and what to do during the crisis. Similar to 2001 we collective failure to make hard choices and never asks: Is that ok now? But there must be a decided not to do any convention to celebrate ourselves when most of A successful transformation will ensure that Sixt way somehow and she makes it possible – both in prepare the nation for a new age.” Also as us have to work very hard to survive. This would have been a bad signal. will benefit from the crisis and will be well posi- managing the marketing of her company and also tioned for a prosperous future. 44th president he lives his election campaign in supporting children in her charity work. That All partners gave us the same feedback and look forward to 2010. motto: “Yes, we can!” really impresses me.” The global financial crisis seems to be under control; New countries: Puerto Rico, Kosovo, Nepal, Korea, 23-year-old Sebastian Vettel from Heppenheim becomes the Tanzania, Georgia, Bosnia-Herzegovina, Baltics. youngest every Formula One world champion, and in Munich the October Festival celebrates its 200th anniversary. 2010 99Years 24 Years SIXT of Sixt of Sixt International CHRONICLE 15th April Following a new eruption of the Eyjafjallajökull volcano on Iceland, ash Sixt sets clouds lead to the widespread closure of European flight space. “STREET VIEW 21th April An explosion at BP‘s Deepwater Horizon drilling platform in the Gulf of “It was the FROM GOOGLE.“ the trend! Mexico claims eleven lives and triggers the biggest oil catastrophe to date. (PUSH POTENT TROUBLE) MARK THIELENHAUS, CHIEF OPERATIONS OFFICER SIXT LEASING AG 23rd April As a result of the worldwide financial crisis Greece finds itself on the verge force of “STREET VIEW of bankruptcy, and asks the European Union and the IMF for 45 billion FROM SIXT.“ n terms of international competition euros of financial aid. freedom that Street View von Google. Street View von Sixt. (PUSH POTENT FUN) (Bringt mächtig Ärger) (Bringt mächtig Freude) cost-efficient mobility solutions become 22nd May Inter Mailand with their trainer José Mourinho defeat FC Bayern Mün- changed the increasingly important. The demands are www.sixt.de chen with a score of 2-0 in the final and win the Champions League. multifaceted: individual fleet concepts 29th May 18-year-old school leaver Lena Meyer-Landrut from Hanover wins the world in 1989!” forI short-term ad hoc arrangements as well as 55th Eurovision Song Contest in Oslo with the song ‘Satellite’. DR ANGELA MERKEL, FEDERAL CHANCELLOR AND Sixt now in more long term mobility, comprehensive service and CHAIR OF THE CDU /CSU COALITION, ON 20 YEARS OF in-depth fleet management 30th June The Prime Minister of Lower Saxony, Christian Wulff of the CDU, is GERMAN UNITY. than 100 countries! expertise, strict cost manage- elected by the Federal Assembly as the tenth President of the Federal Repu- RÜDIGER PROSKE, VICE PRESIDENT & DIRECTOR INTERNATIONAL FRANCHISE ment, reasonable prices and blic of Germany. In a lot of industry sectors Asian markets develop with higher speed than last but not least all services 11th July Spain defeats Holland 1-0 in the final in South Africa, becoming 19th the rest of the world and thus Sixt in Asia is a strategic target for the Sixt provided by a single source. world football champions. Germany’s young, enthusiastic and flamboyant network. Further Sixt markets in Asia will be South Korea, the Philip- All this offers Sixt. We are the team under their trainer Joachim Löw achieves third place. pines and Nepal by starting operations in 2010 or early 2011. The net- only mobility service provider 16th August China ousts Japan from second place among the world’s strongest work in South Korea will commence operations in 19 locations all over with customized concepts for economic powers. the country right from the start. South Korea, with more than 40 million few hour rentals up to several inhabitants and one the highest per capita GDP’s in Asia has a very well years leasing in many countries all over the 13th October At 9.55 pm the world’s most spectacular rescue operation comes to an end world. Besides favorable rental cars we also cover as 33 miners are saved in Chile’s Atacama desert. After nearly ten weeks of developed infrastructure and self drive car rental market place already. services such as fleet management reportings, preparations and just 23 hours of digging, the miners are evacuated from We hope contribute to the growth of the domestic business as well as to benchmarks and structural analyses to detect 700 meters under the earth with the help of the Phoenix rescue capsule. start outbound reservations services for Koreans travelling abroad. significant cost saving potentials. As experienced The heart of the world feels for Chile. Since 2010 Sixt customers can also enjoy the spirit of mobility also in Puerto Rico, Kosovo and Tanzania. New franchise owners have been ap- professionals we deduce specific measures from 2nd November In the American elections the Democrats under President Barack H. Oba- pointed for Sixt in Croatia (whish is now operated by Sixt Slovenia) and the data collected and accompany our clients ma lose their absolute majority in the House of Representatives and suffer in the 3 Baltic states (Lithuania, Latvia and Estonia) where Sixt now also throughout the implementation. Cost savings up drastic losses in the Senate as well. A President under pressure... has a strong leasing operating. to 25% can be achieved. Businesswoman meets the Queen: Regine Sixt No other competitor finds itself in such a pow- 23rd November In a six hour interview in his new book ‘Light of the World’, Pope Benedict with Queen Elizabeth II at a concert at the Royal XVI – with an eye to AIDS – relaxes the Catholic church’s ban on the use Albert Hall in London. erful shape in the aftermath of recession and of condoms. financial crisis. Powered by the exceptional Spirit Let’s hike and climb up! of Sixt we did our homework thoroughly in 2009 DETLEF KREHAHN, VICE PRESIDENT INTERNATIONAL FRANCHISE 14TH NOVEMBER: THE YOUNGEST FORMULA 1 WORLD CHAMPION IS A GERMAN: by upholding lean and high-performing struc- With no good expectations we could see that 2010 turned much better then tures. I look forward to increasing the growth 2009 and were quiet surprised. Most of the partners in the network could with help of employees and colleagues. Sixt will Yes, I win! report positive development already. We started in 2010 with all Area Mee- remain the trend-setter of mobility services. No ettel here, Vettel there, Vettel every- town of Heppenheim. This success could tings held in Munich. We were excited to welcome 7 Areas in our Interna- other competitor finds itself in such a powerful Vwhere – since he won the title in Abu make a difference to Vettel in financial tional Corporate Headquarter and to host our partners from all over the shape in the aftermath of recession and financial Dhabi, the hype surrounding Formula terms as well – quite apart from the value world. „Lets hike and climb up to the summit ...“ was the story and exactly crisis. Powered by the exceptional Spirit of Sixt One world champion Sebastian Vettel has of the championship at three million this message will be transported to Istanbul now: „Arriving in Istanbul we did our homework thoroughly in 2009 by known no bounds. The whole of Germany euros. In the race for lucrative advertising we have to climb the last summit in 2010. Let‘s share our know-how and upholding lean and high-performing structures. I has a place in its heart for the Red Bull contracts, Vettel has catapulted himself experiences, let‘s discuss and reach all targets we have!“. As Istanbul is in look forward to increasing the growth with help pilot. Fans are celebrating the 23-year-old’s into the league of German ad stars like 2010 the European Cultural Capital we think Sixt must meet there. Let‘s of employees and colleagues. Sixt will remain the victory everywhere, not just in his home Franz Beckenbauer and Michael Ballack. get inspired by a city built on two continents. trend-setter of mobility services. 99 Years 24 Years of Sixt of Sixt International Greetings!

Wolfgang Joop WRITER, ENTREPRENEUR AND FASHION DESIGNER, FOUNDER AND OWNER OF THE FASHION LABEL “ WUNDERKIND” Dr. Charlotte Knobloch VICEPRESIDENT WORLD JEWISH CONGRESS (WJC) AND FORMER PRESIDENT OF CENTRAL COUNCIL OF JEWS IN GERMANY AND PRESIDENT OF JEWISH COMMUNITY MUNICH AND UPPER BAVARIA Sixt is the most Dear Ms. Sixt, dear Regine, The contradictory developments and escalati- convenient facility on of the so-called Arab Spring, the UN cause ‘Palestine 194’ and the recent political conduct of Turkey has brought Israel into the internati- of the century. onal spotlight several times in recent months. More than ever before, the Jewish state needs real friends who will stand by it and promote the interests and justified concerns of the people in this country. For decades, you have been a reliable and wonderful supporter of Israel. You have acted tirelessly as a Thierry builder of bridges between this country and your Antinori native Germany during the highly complex conflict EXECUTIVE VICE PRESIDENT and you do not hesitate to protest against one-sided Petra Hedorfer PASSENGER SALES WORLDWIDE, and simplistic judgments when you feel it necessary EMIRATES GROUP to do so. CHIEF EXECUTIVE OFFICER, DEUTSCHE ZENTRALE FÜR TOURISMUS We congratulate Sixt ‘Happiness is the one thing that doubles if you share The German National Tourist Board (GNTB) and Sixt have been close partners for many years. for one century of suc- it’ (Albert Schweitzer). You know that you are in the Bavarian-based Sixt became a member of the GNTB in 1994 and has been firmly enshrined in its cess. Sixt differentiates happy situation of being able to share – and you do marketing mix ever since. The characteristic black and orange corporate colours of Sixt are often through quality and not hesitate to do so. With your generous humani- a dominant feature of GNTB trade fair stands and at other events and promotional activities of outstanding customer tarian projects, you have helped countless people the GNTB around the world. One of the most impressive occasions was the opening ceremony of orientation. The worldwide, particularly in Israel. You dry tears – the 2005 ITB, the world‘s biggest travel fair, when Germany featured as the official partner coun- company can look back literally. Every day, you bring a smile to thousands with pride on a long of children’s faces and give people new hope and try in the run-up to the World Cup and Sixt took tradition of innova- unexpected happiness. centre stage. Historically, Germany has had a strong tion and trend-settings in the car rental You consciously take on responsibility and deliver reputation around the world for developing and ma- world. It is a benchmark worldwide. a message of hope to the world in a tireless, unflin- king cars. Today it is the attractiveness of a country In a lot of business and also rent-a-car ching and courageous way. In Israel in particular, as a travel destination that defines its image. With business one can copy the products, i.e. you are highly committed to making children laugh this in mind, Sixt International is forging a number buy the same vehicles but two things are again and helping adults to believe again. And you of links through its global sales and marketing net- unique which cannot be duplicated: the motivate others to open their hearts and wallets in a work – often undertaken as joint activities with the brand and the people. unique and charming way. GNTB‘s foreign representative offices. Its product The Sixt people, beginning with the You embody the spirit of determination, will and represents excellent service and customer focus in family Sixt: Regine, Erich, Alexander strength that is required to make a change in the “Destination Germany”. The Sixt fleet is proof of the and Konstantin are warm, committed world. The world needs people like you, not only to recognised quality of German engineering. and creative people who make the Sixt right wrongs but also to back causes and fight inju- Sixt thus acts as an ambassador for Germany in a a distinctive premium brand. I am per- stice wherever they encounter it. sonally convinced that the great success variety of ways and its alliance with the GNTB is a will be an on-going feature well into great example of private-public partnership. another 100 years! All the best! 99 Years 24 Years of Sixt of Sixt International Greetings!

Prof. Shlomo Mor-Yosef DIRECTOR GENERAL, HADASSAH MEDICAL ORGANIZATION Sixt is one of the leading companies in its field in Israel, and the Hadas- sah Medical Center is among its many Hans H. Hamer PUBLISHING + MANAGING DIRECTOR AUTO, satisfied customers. Weare especially COMPUTER & SPORT, AXEL SPRINGER AG impressed by the way the company SIXT is one of the strongest and best-known brands, not only in the integrates philanthropic work in its german market. As far as advertising is concerned, SIXT has revealed an un- business activity. rivalled spirit of creativity throughout the years: the companies’ campaigns are always unique, however, recogniza- HH Ahmed Bin Saeed Al-Maktoum ble and inspired by a sense of humour: Chairman and CEO Emirates, member of To me, SIXT is one of the leading companies when it comes to using cur- the Royal Family of Dubai, with Regine Sixt rent headlines and personalities and finding a genuine way of saying things. And the very unique CI of SIXT is a real masterpiece and benchmark for all marketing experts. Ruth Cheshin Fred Hürst In 2009 we successfully established a AREA VICE PRESIDENT HYATT INTERNATIONAL INTERNATIONAL PRESIDENT THE JERUSALEM FOUNDATION joint venture with SIXT eVentures: On a sunny spring afternoon the bellboy Peter accom- autohaus24.de, an online-marketplace Dear Regine, I am very happy to panied our special guest Mr. May with a Sixt limousine for new cars. From the very beginning, extend to you, a dear friend of the to the central station. Usually, it would have taken Peter our partnership with SIXT has been about five minutes to reach the station by car and an- characterised by entrepreneurship on Jerusalem Foundation, a warm other five minutes to come back to the hotel. The traffic every level, a high cooperative atmos- welcome to Israel. Disadvantaged wasn’t bad so they reached the central station on time phere and a strong will to “get things done” on both sides. We are looking kindergarten children in Jerusalem and Peter helped Mr. May with his luggage. Since Mr. May is one of our frequent guests and his suitcase was very heavy Peter forward to taking together the next benefit from your kind support and suggested to help him with the luggage. He left the car in front of the main entrance level in this young area of business.” we wish you continued success and good deeds through and they both walked upstairs to the platform. When the train arrived a few minutes later Peter took the suitcase into the train and put it in the overhead storage. Mr. May „Drying Little Tears“, the foundation you established to make followed and both of them kept on talking. They didn’t notice the door closing. The projects of this nature throughout the world become a reality. train slowly moved and Peter was stuck in it. He had to go all the way to Hamburg since there was no stop in between. As they reached Hamburg Peter helped Mr. May with his luggage and then went to the service center to buy a return ticket. About 5 hours later Peter arrived back at Grand Hyatt Berlin. 99 Years 24 Years of Sixt of Sixt International

Greetings! Michael Jean Remy von Matt Aufhauser ANIMAL RIGHTS ACTIVIST AND FOUNDER, CEO, JUNG VON MATT AG GUT AIDERBICHL I have gotten to know many companies from the different branches during my more than The Aiderbichler and Michael Aufhauser would like to sincerely 30 years as an advertising consultant. congratulate the Sixt AG on its 99th But no one thinks and acts so innovatively, birthday. demands creativity and drives like Sixt. The contact to Regine Sixt goes back to the year 1972. At the time, Michael Aufhauser was involved in tourism and Sixt rent a car was Alfred Weiss already a worldwide company and a GESCHÄFTSFÜHRENDER GESELLSCHAFTER real role model. It is inconceivable

W+W HOSPITALITY GROUP UND KURATORI- that thisalready successful company from that time has been unremittingly UMSMITGLIED DEUTSCHE AIDS-STIFTUNG growing and strengthened. For more than 30 years our pro- Sevilay We at Aiderbichler are above all fessional and social paths have impressed by the company culture. crossed. With deep respect I was Gökkaya The brilliant innovations do not only able to follow the development of DIRECTOR MARKETING & PR, CITROËN GERMANY benefit a successful company, but also your company within this time. children in need and the many pro- Your brand policy is unique in We are proud of our partnership with jects for people. We are all the more Germany. It is today like it is with Sixt as this is much more than just nor- pleased, that Regine Sixt also cares Coca-Cola worldwide: If some- for suffering animals, like in every body would put an orange and a mal rent-a-car business. Besides joint area. She notices frailty, even a „black black line on a wall, probably every advertising we are also looking forward sheep“, and takes action. child in Germany would associate it with your company. I wish you to the cooperation in Citroen‘s new mo- and your employees many more bility-project „Multicity“. In addition to successful years. that we also like to give honorable men- working as a Sixt partner and as a long-stand- tion to the charitiy activities of Sixt, we Ralf Teckentrup ing friend of the family, I feel qualified to say are happy to contribute to this commit- that this is totally justified. But it is not just her PRESIDENT BUNDESVERBAND DER DEUTSCHEN FLUGGESELLSCHAFTEN (BDF), MEMBER OF THE BOARD, business acumen that identifies Mrs. Sixt as an ment with common activities and loo- CHIEF OPERATING OFFICER AIRLINE GERMANY AND outstanding entrepreur. king forward to future common projects. MEMBER OF BOARD OF DIRECTORS THOMAS COOK AG Her commitment to children with the Regine Sixt Children’s Aid Foundation shows that she Regine Sixt represents Sixt AG and Sixt takes her responsibilities in society seriously AG thrives on the strong leadership of and is aware of her position as a role model. Regine Sixt. And it is not just the striking Children are our future and we cannot invest and award-winning marketing campaigns too much in it. You set the course for the future that prove what an exception she is in the of your company in your ATC Meeting. I am business community. She has been awarded convinced that the creativity of Regine Sixt many honours over the years and last year, will ensure that you all have a future and that was elected the „Woman of the Year“ in next year, you will all be celebrating the suc- the „World Travel Awards“. With Condor cessful, 100-year anniversary of the company. 99 Years 24 Years of Sixt of Sixt International Greetings!

Joachim Hunold FOUNDER AND MEMBER OF THE BOARD OF DIRECTORS, AIR BERLIN Although the partnership between Sixt and Air Berlin has only existed since 2005, even in this brief period of time we have experienced how strong a partner we have at our side. Sixt, like Air Berlin, has accomplis- hed a real success story. From a small business managed by one person to a successful provider of hire cars that is well-known far beyond the borders of Germany. Such parallels unite. Despite its present size, Sixt is still able to implement exciting campaigns together with us flexibly, promptly and in an unconventional way. Thanks to the interesting prices Shawn KARISMA KAPOOR, FAMOUS from Sixt, we are able to submit individually tailored and reasonably MOVIE STAR IN INDIA priced offers to our customers. In addition to the outstanding partner- McGhee AND WIFE OF SUNJAY KAPUR ship, we would like to emphasise the involvement of Regine Sixt with her UNITED AIRLINES, MANAGER, PARTNERSHIP MARKETING, foundation „drying little tears“. Every successful business should make US AIRWAYS DIVIDEND MILES a contribution in social projects. In this regard, Air Berlin supports Mrs US Airways is proud to Sixt with flights. We congratulate the company Sixt, Mr and Mrs Sixt partner with Sixt. While and all employees on the company’s anniversary and show our respect our partnership is still to them for their work. We extend our thanks for the excellent working very young, it is growing relationship. every year and represents an important and stra- staff at the SIXT locations in all affected coun- tegic partnership for US tries enabled our SAP travelers to be mobile at Said Dr. Airways as we continue all times. This was not always easy as not all to expand across Europe. SAP travelers were able to handle the rented car Surinder Kapur Sixt continues to impress in the correct way. Using the reverse gear e.g. CHAIRMAN AND MANAGING DIRECTOR SONA GROUP our members with their on a highway at a speed of approximately 150 As leading Asian player in the automoti- extensive fleet of premium km/h may lead to serious damages but even so ve components business, it was the Sona and high-end vehicles and the appropriate driver was provided with a new group’s endeavor to launch the full range superb customer service. car shortly without problems, always conside- of mobility products under the ,Sixt‘ US Airways looks forward ring fair treatment also in regards to financial brand as world wide, „Sixt“ embodies the to working together with terms. „spirit of mobility“. Our Mission is to Sixt for many more years Many technical improvements, which were be the leading vehicle rental and leasing to come. Dirk Gerdom promoted by SIXT over the last years, revo- company in India by 2010. Already after PRÄSIDENT GESCHÄFTSREISEVERBANDES VDR AND lutionized the whole rental car business and one year of operation fleet could be incre- GLOBAL TRAVEL MANAGEMENT SAP AG also led to internal process optimization at ased to more than 1,000 cars, both renting SAP. One of the most legendary integral parts and leasing. India is one of the fastest Today it is not traceable anymore when the of the SIXT philosophy of course is certainly growing economies in the world today partnership between SAP and SIXT, both mar- the way how car rentals are upgraded in many with still largely untapped business and ket leaders in their industry, was established cases. Both, process optimization as well as tourism potential. Sona Mobility Services but I guess the starting point must be very long given financial benefits helped SAP to increase will herald a new era in terms of customer ago. Nevertheless this partnership always was efficiency in regards to business travel related loyalty in the country by providing world very successful and primarily based on mutu- costs during the last years. This success story class service experience to Car Rental & al trust, target-oriented support and a short surely will be continued and maybe one day Leasing customers by drawing upon the decision making process. Although negotia- SIXT’s total rental car revenue, produced by best practices of brand „Sixt.“ tions were carried out year by year in a tough SAP and other customers around the globe can „Sixt“ believes in thinking global and manner a fair result could be achieved always be managed with the help of ERP software, acting local which will drive our brand in time and partnership. In addition the entire designed by SAP.” strategy. 99 Years 24 Years of Sixt of Sixt International

GREETING Greetings! I invite you all Christoph von Tschirschnitz to visit Barbados! VICE PRESIDENT FLEET, CORPORATE AND DIRECT SALES, BMW GROUP

We are very happy to congratulate lies on sharing and is constantly Sen. the Hon. Maxine p. o. McClean, Minister SIXT on their birthday! The BMW being strengthened and revitalized of Foreign Affairs and Foreign Trade of Barbados Regine Sixt, Barbados’ Honorary Consul in Germany under discussion with Sen. the Hon. Maxine P. O. McClean, Group is proud to be the long- through shared accomplishments. approaches exclusively to the readers of »gosixt« Minister of Foreign Affairs and Foreign Trade of Barbados. term, strategic partner of SIXT High praise has been earned by around the world. Now, in the final SIXT’s family members entrepre- first want to take this opportu- Barbados Tourism Authority at www. observance of human rights, and its long days of November, we have again neurial, courageous management nity to thank Mrs. Regine Sixt, visitbarbados.org to book your visits to tradition of democratic governance and extended our partnership, which style and decisive souls, who we Honorary Consul of Barbados in Barbados. adherence to democratic principles. will include the delivery a total of have encountered over the course of Munich, for dedicating this issue Barbados has had to work very hard to Barbados and Germany have enjoyed a 100,000 vehicles from the BMW our collaboration. This composure of Go magazine to Barbados. obtain the level of social and economic strong relationship since formal relations and MINI brands over the next five in management and the high degree IMrs. Sixt has been Barbados’ Honorary development that it has attained since it were established in March 1967. In fact years as well as comprehensive, very of customer orientation of all of Consul in Munich, Bavaria for more than became an independent nation on No- Germany became the first European attentive and creative marketing the SIXT co-workers guarantee ten years and she represents Barbados vember 30, 1966. We have had to rely first mainland country with which Barbados programs. The last few years have SIXT’s success in marketplaces in Germany with great enthusiasm and and foremost on the ingenuity, initiative, formalised relations after attaining its been marked by many, wonderful around the world. dedication. Her work on behalf of Barba- and hard work of our people who are independence. In the realm of trade, successes under the “SIXT loves We wish SIXT, as a company, and dos is of great value and highly apprecia- our greatest resource. As a small island exports from Germany into the Barbados BMW” campaign. Together, we all of its partners a successful future ted by the Government of Barbados. developing state with an open economy market in 2008 totalled approximately have achieved great things for and are very happy to continue Barbados welcomes between six and Barbados is very vulnerable to exogenous US$28 million, while Barbados’ exports both companies. This love re- working with you. seven thousand tourists from Germany factors such as climate change, global to Germany accounted for a mere US$2 annually and we hope that this publica- economic crises, and liberalisation of million. Despite this obvious skewing of tion will serve to increase the number of trade, to name a few. trade in Germany’s favour, the Barba- Germans visiting Barbados as they come Successive democratically elected go- dos authorities consider that there exist Simon Vincent to learn more about Barbados and what vernments in Barbados have unfailingly opportunities for Barbados to improve its AREA PRESIDENT OPERATIONS EUROPE, the island has to offer. emphasised the importance of education trade performance with Germany, both in HILTON INTERNATIONAL Bernard and health to the development of the na- terms of volume of trade and diversity of “Barbados’ tourism tion and these two sectors account for the products traded. „Strong, relevant and supportive industry partnerships are Kuhnt officials have identified largest percentage of annual government In conclusion, I would say that as the a key part of our strategy as we work toward our mission of DIRECTOR EUROPEAN OPERATIONS, expenditure. The result is that Barbados Minister of Foreign Affairs and Foreign being the preeminent global hospitality company, and Hilton Germany as one of the JAGUAR CARS LIMITED has a well educated population which has Trade of Barbados one of my main goals Worldwide has had SIXT by its side for more than 10 years. key countries in the access to free health care and related so- is to continue by our interactions in the This is a great cooperation which sees our guests able to enjoy Jaguar shares with Sixt the spirit of respecting the European market.” not only great hotels rooms but the fantastic deals and flexi- cial services and this has been recognised international sphere to solidify Barba- bility available from SIXT - ensuring they can make the most own heritage while looking forward and continue Over the years, Barbados’ tourism by the placing of Barbados as the number dos’ impeccable reputation, to defend it of their business or to write the company‘s history with enlightened officials have identified Germany as one one developing country in the United unflinchingly, and to undertake policies leisure travels. innovations. We appreciate Sixt as a strong brand of the key countries in the European Nations Development Index. which will redound to the improvement With more than 198 with outstanding marketing initiatives which clearly Union as a growth market for increa- With regard to Barbados’ foreign policy, of the standard of living of all Barbadi- hotels and seven stand-out and call attention. sing numbers of visitors to Barbados. I would say that the principles which ans. brands across Europe Therefore Sixt was our first choice to accompany We believe that our mix of quiet order, inform our domestic policy, namely I hope that this brief sketch of Barbados in 30 countries, Jaguar during the launch of the all-new Jaguar beautiful beaches, lush countryside and democracy, justice and the rule of law, will awaken a keen interest in our island we look forward to XJ in Germany. With the objective to increase the pulsating rhythms and nightlife would are the very same which underpin our on the part of many German nationals. further enhancing awareness and generate familiarity for the all- appeal to the discerning German traveller. practice of diplomacy. Barbados seeks Barbados looks forward to welcoming our relationship and new Jaguar XJ Sixt is bringing our new flagship These attributes, among others, serve friendly relations with all countries. you to its shores for a visit which I can thank all team mem- in touch with demanding business travelers who as the foundation for the vibrant tourist Barbados has earned a reputation in the assure you will become the first of many. bers at SIXT for their wonderful support savour a new driving experience and have a fresh industry which we enjoy today and which international arena as a small developing Again, my thanks to our hard-working throughout the years.“ look on Jaguar. We wish Sixt all the best for many is the mainstay of the Barbados economy. country which deserves the respect of Honorary Consul, Mrs. Regine Sixt, and successful years to come. I invite you all to visit the website of the others because of its promotion and strict every success to her in all her endeavours. 99 Years 24 Years of Sixt of Sixt International Greetings! Leslie Mandoki SINGER-SONGWRITER, COMPOSER, PRODUCER, Iris Berben “DSCHINGHIS KHAN”; RED ROCK STUDIOS ACTOR, “DIE PATRIARCHIN”, “KRUPP – EINE DEUTSCHE FAMILIE” estiny sees to it that people who For me, Regine Sixt was the make a difference, whether in the Dworld of art or business, find first power woman – and their way to each other. That was the case when I met my queen of communication at the same time leads an Klaus and the heart for the first time many years ago at a charity event, where her pro- Michel extremely active life. She and Wowereit found dedication to needy children moved me considerably. her husband turned Sixt into GOVERNING MAYOR OF BERLIN, SPD Friedman We musicians fight to newly define the balance between form and content on a FORMER VICE PRESIDENT OF THE CENTRAL a renowned German brand. Regine Sixt is COUNCIL OF JEWS IN GERMANY, LAWYER daily basis. Regine Sixt is the epitome of AND TV ANCHORMAN, N-TV Yes, Sixt this balance. Clear visions, the strength a fascinating bundle of energy and an to pursue them, warm-hearted, and Regine and Erich Sixt are truly middle is an endless source of ideas that should’ve at the same time intensive in the way class people who have boldly and success- she communicates. With the feet of a fully established an exceptional concept icon. been adopted years ago. She charms marathon runner and the heart of a in the face of considerable competition. heroine, she fights as an entrepreneur Together, they make for an extraordinarily everyone with her captivating personali- at the side of her husband with a level of emancipated pair.. success that is equal only to the warmth ty and as an entrepreneur insists on ma- with which she helps people in need. As king changes and improvements as soon a friend, she’s available 24 hours a day, seven days a week. as humanly possible. By exhibiting courage in times of despair, showing her colors in dark moments, and radiating strength when others falter, she demonstrates that “a dreamer is not a fool,” as I wrote in one of my songs. She has the strength to turn her visions into reality. Congratulations to the double jubilee! Congratulations to four gegenerations of Sixt! Congratulations for the next future by this leadership.

Ben Becker ACTOR, “JEDERMANN”, “COMEDIAN HARMONISTS” Matthias Wissmann Regine Sixt is an unbelievably humorous PRESIDENT, VDA person. I’m always pleased to see her A global company, customer-friendly and highly competi- coming through the door. You tend to tive: for almost a century, Sixt has been a genuine success know so many people at events, but there story with its consistent orientation on service and entre- are very few with whom you feel right at preneurial farsightedness. And for many people Sixt means home. Regine Sixt is one of them. experiencing the freedom of the automobile world-wide! 99 Years 24 Years of Sixt of Sixt International Greetings!

WORLD TRAVEL MARKET Oliver Bonke UNVEILS SENIOR VICE PRESIDENT SALES & MARKETING,

STARWOOD HOTELS & RESORTS – EUROPE, AFRICA & MIDDLE EAST BEST Like Sixt, Starwood Hotels & Resorts has STAND grown internationally at a dynamic pace AWARDS! to assume an industry-leading position Travel Industry Highlight 2010: Regine Sixt and the Sixt Team with the Best Stand Awards at World Travel Market. in the travel industry. Known by travellers as having some of the most compelling xhibition stands have been stand as a good mix of demonstration interactive touchscreen device providing Gady Gronich brands in the business, Starwood has re-shaped the hotel experience singled out as bigger, brigh- areas and meeting space and praised it images and additional information on DIRECTOR GERMANY & EUROPE, HADASSAH by focusing on innovation and design to offer guests truly memorable INTERNATIONAL MEDICAL RELIEF ASSOCIATIONG ter and more interactive than for its effective use of space. The panel each individual element. The panel also hotel experiences. ever before according to a also said the stand was eye-catching with praised the staff on-hand to guide visi- Hadassah International, a global network Starwood’s history of innovation dates back to the late 1990s when panel of industry experts strong, colourful branding and emplo- tors through the technology. of men and women spanning five conti- we launched W Hotels in New York. Dubbed the first ‘style hotel Eunveiling the Best Stand Awards at World ying a good range of devices including nents, supports the Hadassah Medical brand’, W broke through the clutter of conformity by offering a Travel Market in London, the premier plasma and LCD flat-screens as well as Best Stand for Doing Business – Turismo Center, a Nobel Peace Prize nominee, global event for the travel industry, today laptops. de Portugal, EM900. The destination’s unique mix of innovative design and passions around fashion, music renowned for providing universal health (Tuesday 9 November 2010). Best Stand for Interacting with travel use of individual pods was highlighted care without discrimination. I believe that and entertainment. After 10 years of proven success in the USA, W The judges for the WTM Best Stand agents - Maldives Tourism Promotion for being well-designed, with high quali- Hadassah’s global healing and Mrs. Regi- Hotels is now becoming a global phenomenon with flagship new W Awards were: Bill Richards, Senior Board, AS340. The stand was praised for ty imagery and easy to navigate in terms ne Sixt’s broad humanitarian efforts make Hotels opening in London, St. Petersburg and Paris in 2011 alone. Partner at Tram Research; Paddy Power, its layout including areas to drop by and of getting down and doing business. The us natural partners in our cooperation Starwood is also known for our award-winning loyalty programme, Group Sales & Marketing Director, pick up brochures as well as an upstairs design also allowed for privacy while and in the pursuit of a healthier, better Starwood Preferred Guest (SPG). SPG, which was launched in 1999, Early Action Group, Jim Curry, Marke- breakout area for more serious meetings. remaining accessible. educated, and compassionate world. I am revolutionised the industry with its ‘No Blackout’ policy, which means ting Communications Manager for the The knowledgeable and helpful team Best Stand Design – Switzerland Tou- very honoured and proud to have Regine Association of Event Organisers and was also singled out and overall the rism, EM600. Switzerland was praised Sixt as the Chairwoman of Hadassah’s members can redeem their points wherever and whenever they want. Bianca Williams, Professional Develop- stand was described as ‘approachable for effectively combining good individual Board of Governors in Germany. Due It is Starwood’s history of innovation, combined with a high stan- ment Co-ordinator at ABTA. and easy to interact with’. booth design, presentation of brochures to the highest level of her humanitari- dard of quality and service, that makes Sixt the perfect partner. We The panel praised exhibitors for the in- Best Stand Personnel – Sixt Rent A Car, and the recognisable elements repre- an services she was honoured with the share many customers and I have no doubt that these synergies will novative approach taken to stand design GV355. The Sixt team was recognised senting Switzerland, all framed against a Hadassah “Citizen of the World” Award benefit our clients and ensure the long-standing success of this great and use of space stating that the job of for its friendliness, interacting with contemporary backdrop. Judges particu- 2010 in Jerusalem. Hadassah Internati- relationship. picking the winners had been tougher visitors as they walked up the aisles. The larly drew attention to the attractiveness onal and the Hadassah Medical Center than ever before because of the high brightly-coloured dress was also high- of the giant snowglobe. World Travel are so grateful for Mrs. Sixt’s generous I look forward to working with Sixt in 2012 and far beyond! standard from participating companies lighted for creating cohesion between Market Chairman Fiona Jeffery said: contributions and personal commitment and organisations. the brand and the team without putting “We’re delighted to see such high quality to projects dedicated to children’s health- Despite the stiff competition judges them in more formal uniform. exhibition stands this year. Travel com- care and poverty alleviation within our managed to agree on six overall winners panies and tourism organisations have medical complex in Jerusalem. My best under the following categories: Best Stand Feature - Abu Dhabi Tourism once again raised their game to create wishes for success as she continues Most Innovative Stand Within the Authority’s Saadiyat Island, ME100. bright, attractive and more importantly, her efforts on behalf of the Hadassah Technology & Online Travel Region – Judges were impressed with the 3D interactive, environments to draw people family worldwide. evolution, TT140. Judges described the model of the project combined with an in and conduct some serious business.” 99 Years 24 Years of Sixt of Sixt International Messages from 105 countries of Sixt

SIXT ALBANIA na we wish the whole Sixt family a very, very I am General Manager of Austria and Swit- share by combining international customer Whenever I introduce myself I add my new support and friendship at any moment... af- base and brand awareness with our local ex- surname.... I am Paulo Gaba von Sixt. ter all, surely our customers will sense what I Adriano Jance, General Manager successful 2012! zerland since more than 4 years. The mixture of innovative products, highly motivated perience. Our target is to be the number one call, the Sixt atmosphere, then feel comforta- t’s been a pleasure working for Sixt Al- employees, the possibility to react in an un- in the Baltic States - when somebody is see- ble and remain loyal Ibania since 2004, and it’s a pleasure to be conventional way to the shift of the market ing orange, the first impression must be “it’s able to tell you, how much I appreciate all the Sixt”! SIXT ARMENIA and of course being integrated in a worldwi- good support all the Sixt team gave me for de network, makes Sixt for me „the best Car SIXT CROATIA the time being on both a professional and on Arthur Davtyan, Rental Company“ I can imagine. I am, and I SIXT BULGARIA a personal level. General Manager Magdalena Saykova, Corporate Director Daniel Drenski, General Manager don’t want to get too emotional, very proud SIXT BOSNIA- It is not easy to satisfy all customer needs, t the very first impulse I can say I feel to contribute my share... As a franchisee for Bulgaria, it ike the start of a famous song: „Words it takes a lot of hard work to please them, Agreat for being a member of a big fami- So, Sixt? Never heard of it? I’m sure, nobo- HERZEGOVINA gives us a great pleasure to be a L don’t come easy to me...“, it is very diffi- especially in the period Albania is passing th- ly, of Sixt family. Thwt we have now and I dy will say that again! Edin Husejnovi, General Manager part of the Sixt Family. For cult to describe all the feelings and my perso- rough, but in the end you feel proud of what feel also great responsibility because I can’t nal experiences with Sixt. Starting from February 2010 eight years now we have been you have done. let them down. And, most important of all, I have been working for Sixt Croatia from private and business clients working together, growing to- I did put and still continue to put all my I do feel happy and elated when I remember the beginning or from 2001. Since that time I SIXT BAHRAIN are able to enjoy even more gether and developing together. It was a re- efforts that our business can achieve good re- the bright orange color and the uniforms and have met a lot of wonderful and understan- Ahmed Bin Hindi, Managing Director Sixt offers in Southeastern markable period of hard work, achievements sults for the years to come and still hope that the logo and desks, smiling and polite atmos- ding people and my main goal was to trans- Europe. We are based in Sara- and success. Sixt team support will be continuous. phere that Sixt can create in its branches. In Sixt with its many years of ex- fer all that kindness and understanding to jevo and glad to be the new Sixt franchise Being franchisee of Sixt for Bulgaria made us I take the opportunity to write to all inter- some sense I feel self-confident as the know- perience has established itself our team and to the customers working with partner in Bosnia and Herzegovina. Toge- start a series of continuous innovations, that national Sixt colleagues my warm Christmas ledge I get by working for Sixt will accompa- as the market leader in the car our company. ther with our local partner we are covering helped us to serve our customers better, and & New Year wishes „May happiness brigh- ny me all my life. rental business offering custo- It was not an easy goal at all, but time was the most important spots in regards of tou- doing so, drive our way to industry leader- ten your days, and Prosperity greet you in I wish Sixt many many prosperous years mers impressive world class my co-player. I feel great satisfaction being a rism and economic importance. We are wel- ship. Today, we are expanding together the your ways, may Success be with you... in eve- ahead, financial and economical growth. I service with top quality value for money pro- member of the Sixt family and it makes me coming our customers in 7 branches in Sara- boundaries of innovations further by beco- rything you do! Sixt Albania hope that one day all the franchise countries ducts”, said Mr. Ahmed Bin Hindi, Group really proud. jevo, Banja Luka, Mostar and Tuzla. ming franchisee of Sixt limousine service. will strictly follow Sixt standards and Sixt CEO of the A.A. Bin Hindi Group. My work fills me with great professional With 6 months of experience we must After all these years of close co-operation, will become Number 1 car rental company Sixt offers its customers the little extra that satisfaction and brings me joy that I can easi- admit that the type and amount of business and thanks to the knowledge and know-how in the entire world. makes all the difference. Satisfying customers ly channel to other aspects of my life. It ma- that we are receiving as a part of the great of the Sixt team, we can proudly say that with top-quality services at excellent value kes me a better friend and a better co-worker SIXT ARGENTINA Sixt network goes high above our wildest even the most demanding travellers, corpo- for money is our goal. Bin Hindi Group’s too. Not many people are blessed to be a part Juan José Craviotto, Chief Operation Officer dreams. We are sure that we were bridging rate travel managers or travel agents count on partnership with Sixt would continue to of such reliable team and future sure seems the gap toward our neighboring countries in us for the highest level of service and reliabi- rgentina joined the Sixt family 12 provide innovative tailor-made mobility so- brighter when you have such an opportunity the Southeast of Europe already and we are lity in Bulgaria and worldwide thanks to the months ago, as we started our operation lutions that benefit customers and meet their to show all your abilities freely and make it A SIXT AUSTRIA, looking forward to serve our customers with kind support and long lasting experience of in Buenos Aires on December, 2006. needs smoothly in Bahrain”. real. SIXT SWITZERLAND excellent service and high quality cars. all Sixt corporate countries and franchisees. Our business has grown steadily during We are proud to witness the fruitful results I can just ask all our colleagues to act the Christoph Beisheim, General Manager this first year. We opened our second location that followed our efforts and are honored to same way I did and they will feel the same. in Córdoba and we are closing 2007 doubling Sixt? Never heard of it??? In be part of this process. My best wishes to the complete Sixt network our initial fleet. We expect to continue ope- 1990, a car rental company was SIXT BALTICS Avail ourselves from the opportunity to wish in 2012. ning new locations and double our fleet again looking for temporary help stu- Mr. Erich & Mrs. Regine Sixt and their fami- Arnis Jaudzems, Managing Director next year. We received constant support from dents in Göttingen (in northern SIXT BRASIL ly continuous success for the coming year. Sixt headquarters, assisting and assessing Germany). Although I have ne- Our company was aiming for Sixt already Paulo Gaba, Managing Director us whenever needed. We participated in the ver heard of the company, I applied for the for years. We were doing well in the Baltic SIXT CYPRUS Alligator Summit in Miami, last October. job, got it and from then on I was part of an States – Latvia, Lithuania and Estonia – but Let‘s celebrate!!! All the family This was a productive meeting that helped incredible success story. First the competitors we wanted to become more international. is reunited at home for Christ- George Mavrovouniotis, Managing Director us to strengthen the relationship among the only had a contemptuous smile for us, but Sixt was the brand we love the most because mas! Grandpa is 95. He tells us SIXT COSTA RICA have to say that I feel that the association Sixt members in America. We have a good middle of the 90’s, Sixt became market lea- it corresponds to our ideas and visions. Sixt about all his experience in life Alex Jensen, Managing Director with Sixt is more than just a partnership; opportunity to grow our business within our der in Germany and was on its way to being is customer oriented, fashionable, new tech- and guides our steps. We also I It has been more than a pleasu- it is more like being part of a family where countries, with similar ways of life and cultu- a leading international service provider. nology driven and independent. want to celebrate the success of the young re being part of the Sixt family. everybody is united with a common ob- res, and need to work together to attain this From the beginning it was different wor- However Sixt already had a franchise part- relative, who is 10 but is already famous The Sixt people, professiona- jective. The objective being to enhance the objective. king for Sixt, I met odd people in a very po- ner in the Baltic States. In 2010 the old part- worldwide. We are proud that the family is lism, creativeness, teamwork name Sixt wherever we are located by qua- It had been somewhat difficult to grow our sitive way. Highly motivated, all of them very ner closed its car rental operations, and we growing and our surname says it all...... Sixt and solid goal oriented minds lity of our product and a friendly welcoming outbound business so far. There is a fierce proud being a member of Sixt and helping were proud to become a new member of Sixt is a synonym of growth, power, globaliza- are the main reasons why we are confident in smile to all our customers without whom we competition on rates, and we were not com- to be „ahead of the pack“... The employees family. Now all the customers in the Baltic tion, trust and faith worldwide. International our future behavior and benefits. would not be here. I am always appreciative petitive even in natural markets for us like have different functions but are not of diffe- States can receive the full range of mobility news that I watch immediately remind me We made the right decision; we are convin- of the backing and support and indeed the Spain and / or Italy. The Sixt name is new in rent value, they are all part of the family and solutions – from rent a car services to lea- that it might be a Sixt country and I pay at- ced we chose the best family to be part of, helpful advice that we receive at all times our country and we need to work on brand infected by the spirit of the company sing and fleet management. As a member of tention to it. I feel like having relatives every- reason why anybody can expect back our from the corporate headquarters. I feel that recognition in the next years. From Argenti- After working in different responsibilities, Sixt we are expecting to increase our market where...big family in a small world. being a member of Sixt is of paramount im- 99 Years 24 Years of Sixt of Sixt International Messages from 105 countries of Sixt portance to both our own local growth and have seen the tremendous growth that Sixt ly thank each and everyone contributing to SIXT FRANCE SIXT GREECE SIXT HUNGARY AG had globally. And above all the great em- „Sixt“ ongoing global success. also to the continued expansion of the Sixt Jean-Philippe Doyen, President Sixt France Stamatis Mouzakis, Managing Director Dévai Gábor, Managing Director name, long may it continue. pathy that we have had with other countries, I want to thank all for the support they give For me Sixt is not simply a SATISFACTION in our cooperation We, the Sixt team in Hungary us every day each and every member of Sixt company – it is a philosophy – POWER+STRENGTH for the brand name are proud to be part of a conti- AG as well as other Sixt franchises in diffe- a philosophy of success. When I ENTHUSIASM with our vision nuously growing, dynamic and SIXT CZECH REPUBLIC rent countries and the confidence placed in SIXT FINLAND started at Sixt, 1st April 1991, PIONEER ideas and innovation innovative group of companies Frantisek Paces, Managing Director us and the great interest that we can grow as Seppo Sariola, General Manager Mr. Pätsch sent me to Cologne RESPECT in people and environment with an entrepreneurial ap- a company, I am sure that in coming years as a regional manager for 6 stations. Upon PERSISTENCE in quality and results proach. We firmly believe that if every mem- Sixt brand is giving us a nice I’ve been working with car there will be more countries Sixt members. my arrival, the current branch manager at TRUST in our strength ber of the Sixt family makes an effort every chance to be a leader of the in- rental for many years being in The experience with Sixt every day makes us Cologne, the „king“ of one of the biggest day to continuously improve the quality of ternational market. It is only charge for development of the feel like better professionals and better hu- stations, handed me a car key and advised After the foundation of Sixt our services, and constantly strives for inno- up to us, how we identify our- market leader in Finland. man beings and encourages us to give our best that my office was 200 meters down the Greece in 1998, we created vation, Sixt can evolve into the biggest and selves with the high standard of From this perspective I have to continue on the path of success. I empha- street. I made my way to the „office“ – an em- a target to approach the de- best global service provider in every area of services and how we help to cover the globe been following the development of SIXT in size the great human qualities that we percei- pty room with only a telephone!! I didn’t mands in order to introduce its operations. and built the customer loyalty over all coun- neighboring countries and of course in Ger- ve in the Sixt family, in the figure of Mrs. Re- know if I should laugh or cry – So I decided „Sixt“ in the Greek Market. The Sixt Hungary team works hard to tries. Sixt Czech Republic tends to follow many. I must admit that during all these years gine Sixt, where with all the love in the world to laugh and the next thing I did was to phone By this effort, we wanted to have Sixt Ger- achieve this goal. more and more details of the model which I have been jealous (!) for what Sixt has ac- to help those who have nothing, and this Mr. Pätsch and ask him if I could buy a desk many as a model partner and supporter. Sixt has established for themselves and use complished. Strange feeling, totally unknown great gesture tells us every day „yes we can„. and a cupboard – which he of course agreed! Through all these 10 years we have succeeded succesfully. to me before. So, why being jealous? Maybe Thank you for teaching us that there are peo- This experience was valuable and from to approach and to materialize your expecta- The synergy of services is the most impor- because ... ple who need us and that we can help. On then on I often started from nearly zero, tions in maximum, stepping on strong bases. tant USP. To win the international tenders ... Sixt is so proactive and professional; SIXT ICELAND behalf of Sixt Dominican Republic we want taking over new opportunities and trying We hope to achieve even more in quality, and act local with the needs of customers, ... Sixt really is a nontraditional car rental Gudmundur Orri Sigurdsson, to wish all our Sixt family globally a pro- to make the best of what I had taken over. with good communication and vast organi- especially corporate customers is a must ! company; General Manager sperous year 2012 which we hope will come That’s the Sixt philosophy for me: take the zation of our company with successful re- We are very proud to be a member of ma- ... Sixt marketing and advertising beats all loaded with many goals and challenges that chance, embrace the opportunity, take every sults. We have the spirit and the strength to Sixt is a fast growing name in jor Sixt Family for 13 years! competitors with a score of 5-0 ; we can achieve and especially peace for all. chance and make the best of it. Everybody, continue our efforts for our best achievement the car rental industry which ... Sixt systems overrule all DOS based main every partner who has the will and ambiti- in your demands in quality standards.... We we are proud to be a part of. frame systems in terms of efficiency and user on to succeed with Sixt has made the right wish this cooperation to continue with a ma- Sixt has a reputation of being friendliness; choice. Congratulations to Sixt for 24 years ximum intension for the benefit of both par- edgy and bold with an excel- ... Sixt simply is different from all the others! SIXT DENMARK of prosperity in Europe. And I’m certain; We ties by keeping „Sixt“ as a leader in the car lent service, great product and professional With these (high) expectations in my back Kasper Gjedsted, Marketing Director will achieve our goals in the „forever young rental Market. atmosphere. Our expectations with Sixt are head I chose to join Sixt after being away SIXT EGYPT and dynamic Sixt style“ also in the next 24 to grow in a healthy and stable manor and Being part of the Sixt rent a car from car rental business for 2,5 years. My Mohamed Abou Ghaly, Managing Director years. improve our service to meet our goals to family is like being member of first impression is that I have not been jealous proudly represent Sixt in Iceland. any other family...for better The first two words which came all these years in vain! It really is impressive and for worse: We laugh toge- to my mind when I was first as- how processes are planned and documented SIXT GUADELOUPE ther, we cry together and we ked what I feel about being a at Sixt.. However, it’s not just the manuals Heinz Verhaegh, Managing Director work hard together. But at the end of the day Sixt member. and processes which makes the difference, it’s SIXT FRENCH GUYANA s German, I’ve always had the greatest we could not live without being part of that My believe that it’s more than a the people. The devotion and entrepreneur- SIXT INDIA Mrs. Monique Carasso, Managing Director respect for Sixt. What a reward for me family. partnership it’s being a part of a family. This ship has been present all day round. Even if A when I entered this big family to which I have Sunjay J Kapur, spirit takes us to a different world of inspi- Finland is a tiny country the people at Sixt ar away and still very close - French Gu- the feeling to belong, and evolve in this inter- Vice Chairman & Managing Director ration and innovation so we can be a good Franchise Department has really been going yana. Well known in Europ as the cen- F nationally renowned group. As an expression SIXT DOM REP family member adding value and glamour to the extra mile for helping us to restructure tre of the European Space Program. With In 2005 we decided to diversify of our trust and our commitment to Sixt, we Ney E. Deschamps P., General Manager the always shining name of „Sixt“ worldwi- the Finnish operation. As an “internal custo- Sixt French Guyana we are able to serve not into the service sector and iden- invested heavily in a modern structure which de. mer” to Sixt franchise I am very pleased. Our only leisure customers but we can serve also tified the car rental and leasing There is no way to explain we wanted to be one of the finest of Sixt. Its Year after year the Sixt family is growing job now is to pass this same level of customer our EADS corporate business in [ http:// business as an opportunity that what it feels like to be part of long experience since more than a century which means more business and keeping satisfaction to our end users, to our external en.wikipedia.org/wiki/Kourou ], the Europe- was most suitable for us. We Sixt. In October 2005 we be- comforts us and gives us more value towards growth that is very important to have a heal- customers. This is the way we ensure profita- an Space Ship Port. could not have chosen a better partner than gan to chart the path to success our growing clientele. For all these reasons, thy profitable operation. Mr. & Mrs. Sixt al- ble growth for Sixt in future. This is what we Sixt. From agreeing to become partners to when for the first time in Do- my family and I constantly strive to guaran- ways inspire us with their high spirit & con- have been committed for. signing the franchise agreement to starting minican Republic the doors of our prestigi- tee Sixt Label, which is worldwide renowned ous franchise Sixt rent a car opened. It fills sistency. This gives us the passion & motives operations in India, we continuously had to challenge ourselves towards new success for its seriousness, its rigour, its kindness and the support of Sixt and it was because of this me with a lot of the satisfaction and pride its service. We do wish to thrive and to be ac- to be able to say anywhere „I am a worthy wishing them all the best of health & future. that we were able to set up and get going in Can’t wait to see how big & successful „Sixt“ companied by Sixt for this second century in a record time of five and a half months. The representative of the great family Sixt„ be- perfect harmony. cause it is that we feel like a big family. In is in the future which I am certain of by what team at Sixt is a wonderful and young team the short time we have been part of Sixt, we I’m seeing now. with great energy and passion for the busi- On behalf of all „Sixt Egypt“ team I real- ness. It is this energy and passion that helps 99 Years 24 Years of Sixt of Sixt International Messages from 105 countries of Sixt drive the business and has resulted in the be a long and fruitful relationship for many Your success is our success! May our pro- day that different cultures, languages and be- which we were very much impressed by the reflects positively on your local image and growth of Sixt globally. From the largest and years to come between very dear and Israel sperous cooperation continue for many more haviors share the same high values of respect way Sixt treats and supports its franchisees. gives you a leading edge. However, it also fastest growing car rental company in Ger- loving people and Sixt Israel. years to come. and fairness. We can always find the right so- Sixt Korea has no doubt that Sixt working carries with it the duty to perform up to the many to the largest and fastest growing car Sometimes as we, business men, create a lution even in the most difficult challenges. In together with all the franchise countries now standards of the Sixt name and makes you rental company to the world is where we are new business we often sit and think on what conclusion, after 24 years in Sixt Internatio- including Sixt Korea, we dare to challenge the accountable to „walk the walk“ and „talk heading. And this will be achieved because of was and what will happen and what profit nal, the most exciting feeling is that we drove position of No.1 leading global company.. the talk“ expected of any member of the Sixt the dedication and commitment of Sixt and we will gain but this trend turned out to be a SIXT ITALY a long way together, but we want more than family. This responsibility compels you to all the partners. This is the road that we will totally different case in the last 10 years: Sixt ever to push forward together. always stay ahead in terms of service excel- create together. employees are like father and mother to us Salvatore Vinti, CEO lence in all functions to maintain the image On this 12th anniversary of the AGM I caring and helping Sixt Israel in every pos- Our first feeling? 10 years in perception. Having an asset such as the Sixt wish the Sixt family in Germany and around sible way. Sixt International literally flew SIXT KOSOVO name helps you think big since you can be the world all the best wishes and look for- As a review the last 10 years of mutual ac- away! Since the beginning we assured that the support and assistance are Saso Tonevski, General Manager ward to another 100 years of great growth, tivity I can only deeply praise the entire Sixt have been supported from the SIXT JORDAN there in case of need. This will help you even- tually to grow. Unfortunately, it is not the commitment, passion, and dedication. international staff, special blessing must go solidity of company structure Humam Safi,General Manager o be a representative of a famous and to the franchisee department and the head and driven from its contagious dynamism. Tsuccessful international rent a car case in my country because we have been suf- of the franchisee department Mr. Detlef The open-minded environment helps you t has been less than a year now that we have brand in such a small market like Republic fering for more than two years from political Krehahn for the dedication and professional to propose and accept new ideas and more Ijoined the Sixt family and I will not exag- of Macedonia has been a huge challenge ever uncertainties, coupled with a bad security service giving to us by Mr. Detlef Krehahn and more interesting challenges. You have gerate by saying that despite that our group from the beginning in 2005. But our team’s situation, assassinations, and street demons- SIXT IRELAND and his team. Even if we sometimes have un- the definite feeling that „to give and get has been in the rent a car business for 14 years dedicated efforts have so far proved we were trations. This situation is still reigning until Conor Kelly, Managing Director Sixt Leasing usual requests they will always help us solve feedback„ is part of company DNA and let and we thought we know all about it ... the right to take this challenge – SIXT Macedo- today which is destabilizing the country’s any problem may be. A special thank to all Sixt team came and introduced us to a totally economical situation and tourism and thus Here in Ireland we are de- you to constantly improve. International nia is the fastest growing rent a car business country managers in all 85 Sixt international new, smart, professional and colorful side of affecting our car rental business. lighted to join the Sixt family meetings as well as the meetings focused on in Macedonia with 15 % increase in sales for countries for their help, support and great the business. I should mention however, the direct sup- representing all their leasing specific local issues and the daily exchange of the last year only. service which results in finding a solution to Working with the Sixt team especially port and constant contact made by most products. The Sixt brand is information have strengthened a member- Good results and our asessments that all the problems of the Israeli customer. Michael Krikken, Stephan Bredenkamp and senior key persons in Sixt who were always very well known in Ireland ship sense that by this time follows us even neighbouring Kosovo is an interesting upco- Last but not least a very big thanks to Re- Detlef Krehahn is a true pleasure... We con- there to help Sixt Lebanon and attend to its and symbolizes excellent customer service outside the working environment to become ming new car rental market, led us towards gine and Erich Sixt and of course to Atalya sider them as friends, consultants and true concerns in all circumstances although we and great value for money. the real pride of „being Sixt„. These feelings this new target – opening of SIXT Kosovo and Shlomo Shmeltzer. Had it not been for partners! were ahead of others locally. Besides, we We partnered with Sixt because of the also spread among individual employees. branch office. As a newborn state on a nort- them we would not have Sixt. Only the vision We are happy to be a member of the Sixt should not forget Mrs. Sixt remarkable ge- strength of its brand and the quality of its The „white-hair„ ones see their own expe- hern Macedonian border, with over 2 mi- of great people like you has brought us all to family and look forward to our first AGM. sture in July 2006 war in Lebanon when she people. Ireland is known as the “land of wel- rience fully appreciated and emphasized; the lion inhabitants and a big diaspora, with a be on of the largest and the leading car rental All the best from all of us here in Abu Khader expressed her concerns for our well being comes” and we include this approach with all „young„ ones feel they can rely on safe hands continuous presence of international orga- companies in the world. and on horizons on which project their own Group in Amman - Jordan. nisations companies and individuals, emer- and safety. Finally, the relationship with Sixt of our dealings with customers. This com- is not only a pure business relation, but rat- bined with the SIXT philosophy of drive first vitality. ged from a war but regarded as the one of Shlomo Shmeltzer, Shlomo Group Nowadays, to rent a car, accepting the the future top world investment regions and her a family relation cherished by years of class, pay economy provides for a very strong friendly assistance and support which buil- hlomo and Sixt started their business challenges of international markets, means yet to be discovered as a tourist destination, customer offering in Ireland. ds up year after year. It is amazing how time relationship back in May, 2002. Shlomo to place a series of more and more complex Kosovo is very interesting for the car rental . S passes without noticing it when you are being Company has come a long way since we first and attractive products where organization, SIXT KOREA industry. Therefore, establishing SIXT Ko- cared for by another big family around you. joined Sixt international, and began to work safety and quality play a major role. But, may Kim Sung Yun, President sovo is really an important project for our closely with them; we have improved in eve- be, what is even more important is the style, team but we are looking forward to take this SIXT ISRAEL All the members of Sixt Korea ry aspect, and Shlomo Company today is a the ability to give who rents Sixt the sensa- challenge too, and make the best of it, always Victor Doron, Operations Manager, are very excited and feel very totally different company than we were 5 ye- tion of a good-team and efficient company having on mind the standards for top-quality General Deputy Manager much reassured having Sixt as ars ago. In the past 5 years, Shlomo Sixt has focused to the full satisfaction of the custo- services that are SIXT rent a a car’s trade- SIXT LIBYA a partner. We, Hi Rent A Car, As one of the first to join Sixt phenomenally expanded and grown over 100 mer. These feelings cannot be pretended; on mark worldwide.er. have so far been operating in Mohamed Atia, GeneralManager international back in the year percent, making us the leading and biggest the contrary they arise only as effect of the Korea quite successfully already having esta- 1998 I would like to express my company in Israel today. With a fleet of about actual company reality. We can then say that We Sixt Libya as the new blished a network of 18 locations and now deepest appreciation for Sixt 12,000 cars for rental and about 40,000 cars our company is ready to take the challenge member in the big Sixt family, we gained an opportunity not only to grow international and for the peo- in leasing, we at Shlomo Sixt believe in long of the „global customer„. we spontaneously felt the nationally but also to become an internatio- SIXT LEBANON ple who are leading Sixt international with term partnerships, responsibility, reliability Only one last consideration from Salvatore Wael Makarem, Managing Director warm welcome and expe- nally-renowned car rental company. ongoing success – Mr. and Mrs. Regine and and professionalism. We, all Shlomo Sixt Vinti: To join Sixt 10 years ago represented for rienced the on-going support With the strong image of Sixt Korea and o start with, it should be stressed that Erich Sixt. staff and employees, are deeply committed me to enter the international business world either through the training sessions or the precisely forecasted plans, we are so much being a Sixt member is a privilege and a From the very beginning of our business to the continued success of Shlomo Sixt. I and, above all, the opportunity to meet peo- T daily communication. confident that we can accomplish the target responsibility at the same time. The privilege relationship it was clear to me that this will would like to congratulate Mr. and Mrs. ple from all countries with different cultures, I personally believe that being a member of turnover with an outstanding increase each comes from the advantage of being part of be a huge success. The late Mr. Razi Gaoni, Eric and Regina Sixt for a truly amazing bre- habits, behaviors, and ways of making deals. the number one car rental and transportati- year and become one of the top 3 car rental a globally visible and internationally renow- god rest his soul, which initiated a contact akthrough and their phenomenal success at Not only that, I learnt the tolerance and to on provider in Germany is not only an added companies in Korea. ned network with an extremely high-quality between Sixt Germany and reliable Israel turning Sixt into one of the leading rental listen to everybody in order to understand value but gives us confidence to run our daily We have chosen to be a member of Sixt for perception worldwide which immediately about 10 years ago in vision that this would and leasing companies in the world. other’s minds and realize at the end of the operation with professionalism and quali- 99 Years 24 Years of Sixt of Sixt International Messages from 105 countries of Sixt ty. It lets us identify ourselves with the high it takes us more time to give our feedback. try. Specifically, a company that could offer 100 years after its creation. Without a dou- 1. It is the car rental company with the best SIXT NETHERLANDS, standard services we will offer to our custo- We look forward to receive the Sixt team in us advantages both competitive and qualita- bt, the support and efforts from the executi- marketing and image; SIXT BELGIUM ve team in Sixt Germany Headquarters has 2. It has the best distribution channels; mers. Madagascar to enjoy our beautiful country. tive that would satisfy our expectations. Thomas Wolters, General Manager Despite the fact that we are a very new fran- We hope that Sixt will continue to spread all After a rough analysis we came upon been a major factor in our success and in the 3. It has the fastest growth rate into new chisee in the region I always make sure - along over the world and make us proud to be part what would be an easy choice, Sixt was by meeting of our objectives. markets. Its Friday, October 3rd 1997 with my dedicated team - to follow the Sixt of this wonderful family. We wish that Sixt far our best option. Even though the rental Erich and Regina Sixt thank you so much I will throw in my full support to the family and I arrive at Amsterdam standards in all details to ensure successful will continue to be a flourish company. car industry was going through hard times, for letting us be a part of the great Sixt fa- and I am looking forward to working with Schiphol Airport. In Germany growth and meet customer satisfaction and Sixt was looking to expand and was focu- mily. all members throughout the world. My goals everybody celebrates Reunifi- expectation. sing their efforts on Latin America. are to retain and extend the market leader- cation Day and I emigrate from Last but not least, we are proud and honored When we first visited the Sixt Headquar- ship in Mozambique and to get into first po- exactly that Germany, my home country. to be a member of the big Sixt family and SIXT MALTA ters in Germany, we found a company where sition in Angola a very fast growing market The briefing from our COO, Mr. Detlev Pa- hope the cooperation to prosper in the co- the work relationships focused on a family with massive potential. etsch could not be shorter: get in there, get Lydia Gauci, Reservations Manager ming years. model, rather than a corporate one; and SIXT MONGOLIA the airport running, make profit! No further onsidering us lucky, being a member of where the people were not committed with D. Enkhtsetseg, Managing Director guidelines, no procedures, no nonsense. The Ca good, great family of an international a company, but with a lifestyle. By joining e are satisfied that we were a member sky is the limit. „Feeling Sixt“ means: get- organization with a clear focus, determinati- a company like Sixt, we faced the challen- Wof the Sixt group getting the franchise ting all responsibility and having all creative on and to become market leader is an expe- ge of belonging to an organization that agreement for car rental services on behalf SIXT NEPAL freedom to build something very beautiful. SIXT MACEDONIA rience itself. Communicating with colleagues was ruled by high quality standards, which of Mongolia and we could accomplish pri- Santoo Shrestha, Managing Director It also means that you are fully in charge - Saso Tonevski, Managing Director around the world, sharing, understanding would mean a great change in our way of mary service which is starting to satisfy the with all consequences. Good or bad. I was and learning from same experiences renting cars. worldwide standard service at our car rental epal is a tiny country situated between 29 years old when Sixt gave me the chance to hen I’ve got married, my grandmother Having a great team at my local office and The philosophy of Sixt with an image and market. We, the Sixt Mongolia team, started Nthe 2 giants namely China and India. build up the operations in The Netherlands. Wgave me an advice: „Do whatever you our sales-office makes working at Sixt an procedures already tested, besides transfor- our business not that long before, providing We are broadly a tourism based country.. A unique chance in a very dynamic compa- want to do in your live, but try to keep your enjoyable challenge and a pleasurable expe- ming our company, permitted us to differen- high quality services to our customers. Also, The nature lovers from all over the world ny. In the meantime we also run Belgium family all together all the time„. Being a part rience. On behalf of all of us, we wish the tiate ourselves from our competition. The we are happy to contribute our distinct sha- come here to scale the mountains and enjoy besides Holland and from March 2008 also of Sixt family I still have in mind the advice best of continued hard-earned success for all adoption of this philosophy has meant that re and have own position in the Mongolian the scenic raw beauty of the Himalayas. The Luxemburg. A lean concept operated from of my grandmother – I am doing my best to the Sixt members throughout the comings ye- a difficult process of both effort and disci- car rental market. We appreciate the Sixt highest peaks in the world are all located in one head office in Amsterdam. stay within and to keep the Sixt family toge- ars! It’s the Spirit of Mobility ... and passion pline was made easier by having a partner franchise division and Sixt group for their Nepal and the most popular would be the Being public, listed at the Frankfurt stock- ther as well. Dear colleagues – Follow me and for cars makes the journey worth the ride! which provides us with all necessary aspects co-operation and assistance for us to operate Mount Everest. exchange, does not stop us from being a let everybody see that we are proud being for the development of our business. We our business. In this business, we can be the We are a small company by the name of 9 warm, family-like company. It is a tough members of the Sixt family. have always felt the unconditional support leader and we look for new ideas and use Nepal running a car rental business for the business in a highly competitive market and of Sixt Germany Headquarters executives every opportunity to improve our customer last eight months. We found the need for or- sometimes we have to take tough decisi- through this process, regardless of time or services according to Sixt standards. ganised car rental in Nepal and are touching ons to stay on track. In those moments the SIXT MAURITIUS distance. Only a year ago, we began to be a new successes in this area everyday. We have family-warmth can cool down to just above Philippe Hitié, Managing Director part of the Sixt team. However, these efforts targeted a niche clientele namely the corpo- freezing point. Then it is necessary to bring SIXT MADAGASCAR rate, diplomatic missions, donor agencies ’m very proud to be part of the rapidly have already yielded their first fruits, like the decisions into perspective. We are lucky to Nirina Seurin, Managing Director and individuals. We felt the need to bring in growing Sixt Global Network and toge- accomplishment of being awarded as Fran- SIXT MOROCCO still have real car-rental and mobility blood I SIXT to Nepal to bring in the international or this 99-years celebration, it is a pleasu- ther with the team we do all possible here on chise of the Year 2009. Abderrahim Tahiri, Managing Director running within our company. Having Regine service, brand value, brand recognition, cre- Fre to tell our feelings being a member of our small island to deliver outstanding ser- Today, our rental stations are proud to be and Erich Sixt are two unique selling points e are happy and proud to be among the dibility and professional services. SIXT has Sixt. First it is an honour to be part of an vices to our customers. part of a company with such high standards towards our competitors and fills our sales lucky and privileged franchisees that made us feel like a family from day one. We international franchise like Sixt. It gives us a Any memorable experience here will de- of quality and our clients are pleased with W talks with life. Selling the ‚entrepreneur’, the started with Sixt since it was international. are very proud of being a part of a big fami- very good reputation all around the world. finitely contribute towards the further deve- this change. Additionally, we have had the smart challenger creates lots of goodwill at To us every AGM is a birthday for Sixt family ly and look forward to benefitting from its Sixt is the synonym of security for the cu- lopments of our global customer base. pleasure of being able to share our expe- the customer site. worldwide. So Happy Birthday to all of us. partner affiliations, franchisee network and stomer. In a country like Madagascar, where The team joins me to wish our colleagues riences with several of our partners in other Sixt! What is that feeling? Sixt is lots of its practices. We are very sure that SIXT will there are numerous informal car rental com- from all around the world the very best for countries. work and lots of fun. Sixt is almost 100 years panies, it is a very important factor. be a big success in Nepal.” old, but transports a fresh and young and in- 2010. We started out in 2009 with 12 cities, and Sixt is like a big family. Even if all of us 20 rental stations. Now we have put in place novative feeling. Sixt creates chances, opens didn’t meet yet, we know each other. Even a several important locations like, México SIXT MOZAMBIQUE & up doors and looks for solutions besides the small country like ours has its place. We are City, Cancun, Playa del Carmen, Querétaro, SIXT ANGOLA traditional paths. Sixt is orange. And orange never forgotten for the events about Sixt. SIXT MEXICO Toluca, San Luis Potosí, Nuevo Laredo and Abdul H. Mussa, Owner is flamboyant and energetic. And that is all The co-operation among Sixt is fabulous, Oscar Rodriguez, Campeche. This has meant an increase in what Sixt feels like. when we have problems; someone is always General Manager the amount of national and international Being one of the ‚youngest‘ Now 24 years Sixt International - a miles- there to help and to answer our questions and members of the Sixt family I tone and at the same time just the first step... A year ago, as an independent reservations that are originated in Mexico. request with patience. If we consider only am already very delighted by Joining in 2005, a personal contribution of rental car company, we deci- Today, with 18 cities and more than 40 the problem of language, in Madagascar, we the way this company works. just over 25%, from start... a drive for Sixt! ded to find a master franchise rental stations throughout Mexico, we have speak Malagasy and French mostly, we be- So fast, so efficient. My rea- Sixt: a company, a team of sales and service that would enable us to grow great expectations for the future and are gin only to practice English sometimes and sons to join Sixt are very easy to define: professionals. Individual qualities melted throughout the whole coun- proud to be part of the Sixt team, nearly 99 Years 24 Years of Sixt of Sixt International Messages from 105 countries of Sixt to a quality team offering a quality service. SIXT NIGERIA nal integrity, team building and savoire-faire SIXT NORTHERN you add the fantastic team of Detlef, Ru- work methods and high-tech tools; diger, Michael both Krikken and Schneider, 3. Increase our total sales and the internatio- Driven by a dedicated spirit and professional Affiong Amana,Managing Director in creating leading edge mobility solutions IRELAND attitude, creating the momentum of fulfilling for the discerning individual and corporate Thomas, Dennis and Laines then you have nal booking too, specially the European one. customer preferences each and every day. ust what does it take to grow Sixt into a customer. Sixt Nigeria is set to make a dif- Ian McCulla, General Manager the World Champions even if Spain won at Finally, we are expecting to incorporate our global brand with presence in more than From now; Sixt International - new miles- J ference in the Nigerian market through ser- Dear Sixt Family, We have Johannesburg!!! company as soon as possible in the succeeded 85 countries? It is evidently, the all pervasive, tones and further steps... vices delivered in the best traditions of Sixt joined the network at the end Of course the leadership philosophy is development process of Sixt. indomitable spirit of enterprise as well as a A drive for Sixt! Being the highest rated AG. of 2009 and are happy to re- what drives every Organisation and our sa- passion for excellence and innovation that mobility provider, offering the best overall Sixt Nigeria is proud to be a part of the present Sixt in Northern Ire- lutations go to Mrs Regina Sixt for showing has been the hallmark of Sixt operations value covering all seven continents and there- growing network of international partners land. When you are arriving each one of us the way forward. Gracious in through the years. fore... a clear and obvious choice for present and is poised to be associated with Sixt and at Belfast Airport you will be amazed about her hospitality and charitable in her Corpo- Ten years in the life of a global mobility SIXT POLAND and future business partners and individual to be the purveyors of this distinctive brand our service while being in the shine of the rate Social Responsibility, Mrs Sixt has suc- solutions provider is certainly a long time in Pawel Reczynski, Managing Director customers. in Nigeria. Sixt signs. Let me mention that I have espe- cessfully created the perfect business model an age of increasing numbers of corporate of high customer service and superior pro- Our experiences and successes of the past cially felt the Sixt spirit when I have joined First of all, we are proud to be failures, mergers and de-mergers, capital duct quality. I still remember my brief en- and present plus future on-going drive for the regional summit in Munich this year. a part of the Sixt family. Sixt is market flops and other symptoms of corpo- counter with her in the attic of the then Pul- Sixt will give us the highest success rate. The atmosphere was very open, during the not only a name, it is not only rate malaise in the global corporate arena. lach Office in 2001, when I had the privilege day in workshops and on evening events. a network but it is also for us a Coming from an emerging market econo- of tasting a piece of her Christmas cake!!! These days have been very valuable to me. I way of life – when working for my with rapidly changing regulatory and sta- Peace, prosperity and good health to Mr wish Sixt further growth and to strengthen Sixt we learn a unique approach to each cu- bilizing macro-economic environment, the and Mrs Sixt and the whole Team in Munich SIXT NEW CALEDONIA its position all throughout the world. Let me stomer, unconventional marketing activi- Sixt story is a strong lesson in corporate res- from all of us at SIXT Oman. Frederick Flegel, Managing Director contribute to it in Northern Ireland! ties, excellent quality of service and ma- ilience, entrepreneurial excellence, institutio- nagement style. ixt greetings from the other side of the How do I see myself in a few years from world! New Caledonia is located in the S now? Firstly as the Managing Director of heart of the southern Pacific Ocean, appro- a growing company, with the biggest rent ximately 1,200 kilometers east of Australia SIXT NORWAY SIXT PERU a car fleet in Poland, with so many reserva- and 1,500 kilometers northwest of New Ze- Geir Pedersen, Managing Director tions made and with the feeling that we are aland. New Caledonia is a beautiful island Franko Klinge, SIXT SAUDI ARABIA General Manager the best, because we are a part of Sixt. surrounded by an emerald green lagoon. It Sixt Car Rental is a very pro- Raed El-Ayash, Managing Director Thanks to such recognizable brand we is an island like no other, offering visitors fessional, fast growing and in- I met Sixt by chance: During can develop a stronger position on our local an insight to a paradise of undeniable beau- teresting car-rental chain to be my first visit to Germany, my market (which can be seen via our achieve- ty and ecological treasures, all waiting to be a part of. Sixt Norway will be a son and I rented a car from ments). Throughout the few years of pre- discovered. In October 2008 I signed up my strong partner in this network When you want to drive the car of your dream Sixt and we had a great expe- sence on the Polish market, we have achieved franchise agreement with Sixt and I aim to and we think that after the next 10 years Sixt So that you can go around and be seen rience. After that, it was easy a strong position among other competitors, be the leading provider offering car rental will be on top of all listed awards and stati- for me to decide in which with a portfolio of reliable clients and with services both to international and local cu- All you have to do is Peek-a-boo stics in Europe. We wish Sixt the very best company I would rent the cars for my next many business opportunities still to come. stomers. Call the best Mobility Service in town for this 10 years celebration. visits to Europe. My expectations were al- We are confident that the strong brand of With close to 100 vehicles ranging from com- And of course it’s Sixt ways exceeded. When I decided to franchise Sixt will support us in accomplishing all pact to 4WD, I represent Sixt in New Cale- our company in Peru, my first and only opti- our future plans. We wish all members of donia with two locations. One location is When you’re in a new city on was Sixt. I sent a presentation letter and the Sixt network prosperity in the years to situated in the capital Noumea and the other since then I received a first-class support. It come, making us all better and stronger. one at the international airport. And you want to fit in pretty SIXT OMAN was by chance, that we contact Sixt at the A total dedication to the customer, quality of You would have to drive yourself around Shankar Bose, Managing Director right moment, when the company was see- service and the company’s desire to always Call the best Mobility service in town king its expansion in Latin America: It was With SIXT, nothing is impossi- evolve are the key factors of my success. our destiny. Even when we were not yet com- And of course it’s Sixt ble and impossible is nothing!! With visitors mainly from Europe, I can now plete integrated to the Sixt-System, we were SIXT PORTUGAL In 1912 when Martin Sixt star- reach out to an extended global customer invited to the meeting in Miami, where I con- João Pedro Oliveira, Managing Director When you want to impress your peers ted out with SIXT Autofahrten base thanks to the partnership with Sixt and firmed the professionalism, spirit of team- und Selbstfahrer, with just fter 2 years with Sixt we can feel the will certainly grow to become the leading car You will have to with blood, sweat and tears work and the excellent organisation of Sixt three automobiles, who would have imagined „Sixt Power“ and how it’s growing – rental player in the market. Get the nicest car you desire during the event. To have a partner like Sixt A that in July 2010, SIXT would be Deutsch- this is the best sign for the future! Thank you for giving me the chance being Drive it to the highest gear is a luxury for a small company like ours. lands bester Autovermieter!!! With Sixt we understand the advantages part of the Sixt family. Our expectations for this commercial relati- Call the best Mobility service in town At SIXT Oman, a part of The Bahwan of the corporate image, standards, partner- onship are focused in three aspects: Travel Group, we are very proud to be a ships (with customers and suppliers) and And of course it’s Sixt 1. To establish a long-term relationship member of the SIXT Family for the past ten more and more. The mix between the a fa- with a market leader and worldwide known years. The Spirit of Mobility embedded with mily controlled company and a multinatio- company like Sixt; a highly customer centric business philoso- nal structure (and still growing) makes Sixt, 2. Update our company with innovative phy makes for a great company and when and the relations with Sixt, special - this 99 Years 24 Years of Sixt of Sixt International Messages from 105 countries of Sixt unique position in the rental market is one SIXT ROMANIA new branch station and have started mar- with this fast development with an ever in- world championship. With over 40 stations Sudan to grow strongly by delivering a splen- creasing fleet of cars and by introducing new and up to 8,000 cars Sixt is well prepared for did service to likewise local and international big advantage and the way to go! Dudy Perry, Managing Director Deputy keting our products. With the new branch All this means responsibility and pride location, we are enjoying good walk in Cu- services such as luxury Limousines to satisfy the expected crowd that will visit beautiful customers. being a member of the Sixt family; respon- Being a member of Sixt me- stomers and have Expatriates telling us how even our most discerning clients. South Africa. sibility because we can’t disappoint custo- ans belonging to an extremely happy they are that Sixt is in Singapore as Serbia is fast developing as an ideal location mer expectations – and they are high, pride professional organization but they have been booking with Sixt in Europe. to base international corporations‘ Balkan because when we do it it’s much more easy! more importantly a family Being part of the Sixt global network open operations. Sixt Serbia is serving many of SIXT SWEDEN In the rental business, Portugal is main- where everybody cares for each many doors for us when approaching Cor- these international corporations by offering Peter Sjöblom, General Manager other and for the business. This is the philo- a complete mobility solution which from SIXT SPAIN ly a leisure country (both mainland and is- porate Clients. With the upcoming opening Estanislao de Mata Pérez, Managing Director lands) and the incoming customers quickly sophy of our group, Shlomo-New Kopel and of the 2 new Integrated Resort, there will be this year includes Full-Service Leasing and Now From the beautiful Swe- recognize and prefer Sixt. this is why this partnership is so natural. more mobility needs from International Tra- Fleet Management. Whether you are on reetings from Spain. Congratulations den in North we express our For the outgoing business the strong Sixt I wish Sixt many more generations of vellers and Sixt Singapore aims to be the ma- holiday or visiting for work, Sixt in Monte- Gand best wishes for those who form gratitude to share our dedica- position in Europe (and in some years in success and I express my sincere hopes that jor player providing this service. We are very negro and Serbia will be ready to serve you! the big Sixt family around the world. tion and passion for fulfilling world) it’s a big advantage – just speak to we shall continue our partnership for many happy to be part of the World best car rental Spanish “sayings and proverbs” have many customers need for car rental a customer about the „orange“ airports in more years to come. and look forward to grow with the Brand! mentions about 100 years. For instance, it in a very high premium outfit, worthy car- Germany and half of the selling process is comes to my mind one that says: “no evil rying the story of the Sixt brand. done (afterwards we have to do the other lasts a hundred years” (Nothing goes on The South German brand from the land and half!). And in the corporate business Sixt is SIXT SEYCHELLES forever). Due to the crisis that we are suf- territory of Bavarian Motor Works, from becoming stronger and stronger with local Frederick Payet, General Manager fering in Spain, is a “saying” very utilized the land and territory of Mercedes-Benz, SIXT RUSSIA SIXT SLOVAC REPUBLIC in the country these days. Without doubt, and from the land and territory of Audi. and global agreements. Sixt it’s our way to he rent a car market on the Seychelles be in the market! Eugenia Muzyrya, President Richard Veme, Managing Director the Sixt Group, has not been negative for We have tuned our engines on a very long Tis one of the most competitive exiting the industry, or for the international soci- term plan of building the package of custo- e are more than happy to be with Sixt hat I feel about being a member of markets dominated by more than 50 local ety, quite the contrary: 100 years of good mer needs and expectations, in all its details not only because it’s the world-famous W WSixt: to be in one big family. How I see car rental companies whereas the most im- management and innovation. If it had not determined to catch up the almost 100 ye- brand and it always warms you to have be- myself in Sixt: being a small stone in one big portant international competitors are Hertz, been, we were not writing about such a ars, to make you all proud. hind your back the company with big miles- SIXT PUERTO RICO wall and your best wishes to Sixt - all the best Avis and Thrifty. period as long-lived. And without the vo- Actually, it is all self-explanatory, driven José A. Lalane, General Manager tones in history. A company created by peo- in whole millennium Being representative of an international cation of leadership, there is no doubt that by the world’s strongest human force; secu- ple of magnitude, big business and service Welcome to the family of Sixt brand, especially being part of the Sixt net- Sixt Group would not have reached one rity and comfort, all clearly defined in the which serves people best; at the year‘s pinnacle event. At work turned out to be an irreplaceable ad- hundred years. psychology theory of human motivation by not only because Sixt is a well-structured Sixt we are all part of a a bigger vantage in competition. Customers have faith And this is our goal in Spain, to set up a Abraham Maslow. company and it’s good indeed! Everybody’s entity, whose synergy creates in the brand name Sixt with the memorable vocation of leadership in our day by day; And of course, we are in the same pyramid, work answers the general goal, all cooperate SIXT SLOVENIA the momentum to achieve our colours black and orange. At the beginning to enjoy every moment that we provide the and we want to participate and contribute with all in all and as a result of team work – Gregor Vuga, Managing Director goal. At Sixt Puerto Rico we are proud to of 2010 we opened our new Sixt headquar- best service and to think, that in the long to a winning family-team, so we dress up the 1st place in Germany and upcoming and be part of this family, and we are proud to ell, being part of the Sixt family is ters and a new rental branch in ‘Beau Vallon’ term, we could also fulfill a dream: conti- in orange. devoted franchisees like Sixt Russia with all be part a solid and respectable corporation. impossible to explain with words; its which is the touristic heart on the island of nue to grow and offering the best quality our hopes and aims. W simply bigger than that! Its about passion, Mahé. We are part of Sixt international since service in Spain as Sixt Group made in this Some day will come when Regine and Erich devotion, enterpreneurship and a lot more 2004 and are looking forward to celebrating 100 years. Sixt invite everybody of the big Sixt family than that. Its simply a way of life. And this upcoming anniversaries with Mrs. Sixt and Congratulations again; and as we sing in from all countries in order to see how huge SIXT SYRIA is where we are happy to be, what we are and her team. Spanish birthday parties: “…and you meet the monolith of Sixt is and how exciting the Talal Al Rifai, SIXT QATAR where we want to be in the future. many more”! Managing Director spirit of mobility of everyone is! We are more atar joined the Sixt Network already Together with Sixt – Discover the routes of than happy because of the harmony of Sixt back in 2002. Now, with the latest gas Christianity. Sixt Syria started in October Q practice of everyday’s life according to the . ressources discovered it is the riched coun- 2008 as the first professional car rental com- great laws of the universe: to sow good, and SIXT SOUTH AFRICA try in the world. Sixt will launch all mobi- Bruce Barritt, General Manager pany with international standards offering you reap good. SIXT SERBIA & SIXT SUDAN lity services in Qatar to cater to the needs an attractive fleet of the latest Audi, BMW MONTENEGRO Now with one year into an ex- Abdu Mamoun, Managing Director of the corporates working and living in this cellent partnership we are very and Nissan-Models. The locations are clo- Mrs. Maja Vulin, General Manager beautiful Emirate. happy about our decision to xperience the sleeping giant. Starting se to the historical city centre in Damascus We are in exciting times in both join the Sixt network. Adding Efrom January, 1st 2009 you are also Downtown. SIXT SINGAPORE our franchise countries of Ser- the Sixt brand to our existing able to rent with Sixt in the capital of Su- Already after three weeks of operations Thomas Chia, bia and Montenegro. Montene- company has enhanced our credentials and dan, Khartoum. Make your experience of a Sixt Syria will launch a second flagship store Franchise Operations Manager gro is quickly becoming known enables us to offer our customers ‘so much unique mix of Arab and African culture in in the financial and business district of Da- as the „Jewel of the Balkans“ more’. We are very impressed with the le- the heart of an undiscovered country while mascus. Having longlasting experience in e join Sixt Global network just this and a very popular tourist destination for Eu- vel of commitment and dedication of our renting a car with Sixt on international stan- the travel industry Sixt Syria will become an year and all team members in Singa- W ropeans due to its beautiful coastline with colleagues at Sixt HQ in Munich and we dards. attractive partner of all of us to provide out- pore are excited about the possibilities Sixt new exclusive resorts and dramatic mountai- are looking forward to experiencing toge- Sixt took the right choice with „Golden bound business into the Sixt network. Talal can bring for us. We have just moved into our nous interior. Sixt Montenegro is keeping up ther the year 2010 with the upcoming soccer Arrow“, which officially represents Toyota in Al Refaai, CEO: „We are happy to join such 99 Years 24 Years of Sixt of Sixt International

MEMORIES Messages from 105 countries of Sixt AGC 2010 IN ISTANBUHL AND THE AERA SUMMIT 2011 IN MUNICH a professional and strong international net- SIXT UNITED Thank you for the chance to be part of the year’s Area Summit for all French speaking work which we can contribute to and bene- Sixt success story and happy anniversary. Sixt countries in Paris. We are more than fit from, that is why we are looking forward ARAB EMIRATES thankful that Mrs. Regine Sixt invited us to meeting you at this years event. Malcolm Cooper, General Manager Dubai Paris in order to spend two days sharing ex- I asked our employees for periences with Sixt France. As France is the one word to describe how SIXT UKRAINE, most important incoming market for our they felt about being em- BELARUS & MOLDOVA destinations the participation of Sixt France SIXT TUNISIA ployed with Sixt. is of exceptional value for us. We can not Vadim Nesterchuck, General Manager only learn form the experienced Sixt team in Jamel Latrous, General Manager 52% said they were ‚ Proud ‚ and 36% said they ith the economical growth & indus- France but we generate sales leads for each unisia has a diverse economy, ranging felt ‚ Happy ‚The United Arab Emirates are Wtrial progress we need to move and Sixt country during these conferences which Tfrom agriculture, mining, manufactu- therefore Happy and Proud to be part of the need of movement has become more result in more customers for all of us. We ring, petroleum products and tourism. Sixt your wonderful team. and more evident. In this respect such com- are already looking forward to meet again is the third year in business and has esta- panies as Sixt certainly do their best to in 2010 and we are proud to be members of AGC 2010 Istanbul opened by Regine Sixt and Rüdiger Proske. Flag marching in: Leader Regine Sixt blished a very firm base in Tunis with three render the best possible services to people the Sixt family! stations, one at the airport and two in the covering different distances in different are- downtown area. This year the Djerba stati- SIXT as. on joined the network. It was a brilliant start But what makes both – staff and clients – for the brand down in the south of Tunisia. UNITED KINGDOM choose Sixt among a vast diversity of com- With constant growth of the country and the Paul McLoughlin, Managin Director petitors on the car rent & lease market? company, Sixt in Tunisia is looking into a As the new kid on the Many companies in the field provide the very bright future. It’s good to be associated block having joined Sixt client with high quality service, polite treat- with trendsetters and not followers. earlier this year, I can cer- ment & reasonable prices. tainly say I feel right at But neither of them has managed to cre- home in this dynamic, no ate such a warm feeling of coziness sup- nonsense, entrepreneurial ported even by the corporate color, which company that Mr and Mrs Sixt have built. is orange; such a pleasant feeling of being smiled to – naturally, but not artificially; SIXT TURKEY I feel that I have been given a massive op- Fehmi Sertdemir, Managing Director portunity to grow and develop the Sixt such a gifted team, which we more and Good mood: Detlef Krehahn und Festive ambience in Istanbul: Regine Sixt and Martín more often consider our family. Rüdiger Proske (r.). Erich Sixt and Mrs. and Mr. Geyimci. Furlong, Sixt Argentina. e are participating in leisure industry brand in the UK - one of the most aggres- sive and competitive car rental markets And what pleasure can be compared with Was a complementary partner. We are that of seeing somebody’s true satisfaction as well a supporting partner and mobility worldwide. As someone once said“ if you always do & gratitude for your help! provider for the corporate world. The de- Such an opportunity was given to us by mands arising from both partnerships are what you have always done, you will always get what you have always got“ we Sixt. For some of us the company is „sweet unlimited and the one who responds most home“, for others it’s a way to earn money, of it would keep surviving. are using this guiding principle daily in order to challenge ourselves and drive our lots of us recognize it as a step towards spi- At this point, our creative solutions and ritual enrichment or a mere mood improve- innovations for these partnerships as well focus of innovating and improving - our service, our product, our people. ment. Though the point is always the same: as our promising service keeps us atop the we do enjoy Sixting. competition. We have a massive yet rewarding challenge as the sky is the limit, but we are making In our country, we are experiencing this exclusive opportunity during every single tough decisions everyday and we are buil- Group shot AGC Istanbul 2010: Regine and Erich Sixt with guest speaker Christoph von Tschirschnitz, BMW board. local cooperation in addition to our proud ding a team and a business that will impro- cooperations from Hilton Hotels to Turkish ve our UK market share. GREETINGS FROM Importantly, we feel assured that suppor- Airlines and also from Siemens company to THE AREA SUMMIT Renault-Nissan. ting us is a family-orientated, driven head- We are grateful to Sixt for the heritage quarter team, with vast experience who al- GROUP ‘LOUP’! carried to date. And it is our priority to be low us to live the Sixt philosophy of „ take a strong part of this chain to sustain world- the chance, embrace the opportunity and Sixt La Reunion, Sixt Tunisia, Sixt New Ca- wide recognition. make the best of it.“ ledonia, Sixt Morocco, Sixt Mauritius, Sixt It‘s a pleasure to lead Sixt UK and my team Seychelles, Sixt Martinique, Sixt Saint Mar- are proud to be given the opportunity to Sixt area summit 2011, Pullach; Mini wears the tin, Sixt Guadeloupe, Sixt French Guyana, motto. “The Invincible Armada!”; fuel our ambition and succeed with an or- Sixt Madagascar and Sixt Algeria wish to Oscar Rodriguez and his daughter Florencia and ganisation that moves ideas into reality and thank Mrs. Regine Sixt for initiating this Stephan Brdenkamp (from left to right). Group shot Sixt area summit 2011, Pullach: Regine Sixt and “The Invincible Armada!” makes decisions quickly. 99 Years 24 Years of Sixt of Sixt International

Congratulations to the new Jewish Community Center in Munich Erich and Regine Sixt with the Chancellor Angela On October 10th, 2007 – exactly 72 years after the Jewish Merkel and her husband Synagogue in Munich was burned to ashes by the Nazis – the SIXT – THE GALLERY Prof. Joachim Sauer new Synagogue together with its surrounding Jewish Commu- nity Center was inaugurated in the city center of Munich. The federal president of Germany Horst Köhler held a moving speach and the attending guests all happily welcomed Erich Sixt is honored with the Sixt Bambi/ Economy in 1998 this long missing part of Jewish community life back in the Munich city center. For the family Sixt it was a very touching moment, when the two menoras were lit, which were donated by the Sixt family and are the centerpieces of the beautiful new synagogue. We honor the acomplishments of Charlotte Knobloch.

Regine Sixt with Enno v. Ruffin and Vicky Leandros

Regine Sixt with Shimon Peres, President of the State of Israel Menoras donated by Erich and Regine Sixt. 99 Years 24 Years of Sixt of Sixt International SIXT – THE GALLERY

Damenwiesn

The worldwide biggest ladies network celebrated for a good cause in between typical Bavarian food and life music at this years “Regines Damenwiesn”. For over twenty years now Regine Sixt has invited ladies from all over the world to the Oktoberfest in Munich. Regine Sixt und Guido Westerwelle This year again about 1200 women joined Mrs. Sixt for a ladies lunch My beautiful accompanied with Bavarian life music, Singer Vicky Leandros, Regine Sixt, “Bunte”-Editor-in Chief Patricia Rieckel, Ad Icon Verona Pooth, Designer a rap song by Princess Gloria von Lilly Becker, Topmodel Franziska Knuppe (v.l.n.r.) – Foto l.o.: Jutta Speidel, Regine Sixt and Isa Gräfin von Hardenberg. Barbados Thurn und Taxis and a performance by the Austrian pop singer DJ Ötzi. Remarkably ladies from politics, enjoyable atmosphere at Sepp Krätz’ Hippodrom. The Motto of Regine Sixt und Thomas Gottschalk Since 1962 our parents have been enjoying economy, culture, media and society met for good talks within an the worldwide biggest ladies network is: Men have to stay outside. „Beautiful Barbados“. Hans Sixt couldn’t wait every year until it became November and he could fly to his Barbados to spend the winter until April. We spent our honeymoon and had the children and enjoyed this beautiful island now as grown up boys. Since ten years Regine Sixt is servicing Barbados as the Honorary Consul of Barbados. Proudly I take this position very serious, representing as the Honorary Consul of Barbados in Bavaria this beautiful republic. The gem of the caribean sea. It is the most advanced island in the caribeans attracting five hundred thousand of tourists to Barbados.”

Regine Sixt, Honorary Consul of Barbados

Regine Sixt and Ralf Teckentrup

Regine Sixt and Sir Cliff Richard Regine Sixt and Anne-Kathrin Bauknecht 99 Years 24 Years of Sixt of Sixt International SIXT – THE GALLERY

2006 World Cup in Germany

Sixt and Hyundai form a strategic partnership Regine Sixt and Former Chancellor Gerhard Schröder as sponsors of the 2006 World Cup in Germany. Hyundai cars become part of the Sixt fleet.

The President of Germany Horst Köhler welcomes the Corps Consulaire in Berlin.

Erich Sixt at the Mille Miglia The Mille Miglia

In our Mercedes 300 SL Gullwing – what an experience driving through the most fascinating Tuscan countryside- tasting the smell of history and most of all enjoying the enthusiasm of the Italian people, when over 350 cars Regine Sixt saves the life of the goat – now called „Regine“ are racing over narrow streets from Brescia via Rome and Florence and San Marino back to Brescia. „10 years in a row Sixt is No. 1 in Germany, but honestly enough, we are not No. 1 at the Mille Miglia for the past 10 years Regine Sixt and Roland Kaiser – we always drive a little bit behind.“ Regine Sixt and Franz Beckenbauer 99 Years 24 Years of Sixt of Sixt International SIXT – THE GALLERY

The Defense Secretary of Germany Karl-Theodor Freiherr von und zu Guttenberg and Regine Sixt.

The winner takes it all at World Travel Market 2010, London: Regine Sixt and her two World Travel Awards as “Woman of the Year“ – and for the “Most Innovative Marketing“.

Henry Charles Albert David Mountbatten-Windsor, Prince Harry of Wales, Regine Sixt and the former Untited Nations Secretary-General Kofi Annan.

Regine Sixt and Edwin ”Buzz“ Aldrin, 2nd Man on the Moon Charles Philip Arthur George Mountbatten-Windsor, Prince of Wales and Duke of of Apollo-11-Mission, Cornwall – Prince Charles – and Regine Sixt. 1969.

James Cunningham, US Ambassador to Israel; Prof. Shlomo Mor-Yosef, Director General of Hadassah The President of the State of Israel Shimon Peres and Regine Sixt, Regine Sixt with her Medical Organization; Nancy Falchuk, National President of Hadassah Women‘s Zionist Organization Nabucco Opera at the footsteps of Mount Masada in Masada, Israel. portrait and the Afghan of America; Regina Sixt; Judy Swartz, Campaign Chair of the new Sarah Wetsman Davidson Hospital artist Nahid Shahalimi Tower at Hadassah hospital in Jerusalem (from the right to left). from Kabul. 99 Years 24 Years of Sixt of Sixt International SIXT – THE GALLERY

Regine Sixt and Cajus Steinhauer, General Manager Germany, NetJets Europe, on the Oktoberfest.

Regine Sixt and the Governing Mayor of Berlin Klaus Wowereit.

Regine Sixt and the Wies’n host Sepp Krätz from the Hippodrom on the festival procession of the Wies‘n hosts of the Oktoberfest. Regine Sixt is deputized as “Hono- rary member of Federal Senat of Economy of the BVMW” (Federal Association of mid-size Economy).

Bavarian Primeminister Horst Seehofer award the Bavarian Order of Merit to Regine and Erich Sixt for their business success and their social engagement. It was the first time that a couple receives this honor.

Regine Sixt and Bianca Kleine (leonardo), Mauritia Mack (Europa Park), Oliver Kleine (Leonardo) support the Regine Sixt Children’s Aid Founda- tion with an exclusive jewelry collection. Mrs Regine Sixt ; Yoram Cohen, VP for Europe of the HUJ; Mrs Martine Dassault, new Presi- dent of the French Friends of the HUJ; Mr Charles Aznavour, recipient of the French Scopus Prize 2011; Mrs Florence de Botton, former President of the French Friends of the HUJ. Federal President Christian Wulff und Regine Sixt. 99 Years 24 Years of Sixt of Sixt International

Regine Sixt Children’s Aid Foundation AFRICA ones suffering the most. Business-woman Marlies Schaper set up the “Little Libreville Lambs” kindergarten with the purpose of giving these children much needed Children in this area are seen as a burden Drying Little Tears long-term and long-lasting help. and are sent to work on plantations at an The kindergarten covers an area of 450 early age. Girls are underprivileged and “Children mean a lot to all of us. They are weak and helpless and we are strong and can help!” Regine Sixt square meters. The Regine Sixt Chil- due to a lack of education or abuse be- dren’s Aid Foundation supports the Ein come pregnant too young. The unloved “Drying Little Tears,” the Regine Sixt Children’s Aid Foundation has dedicated itself to drying the little tears that run down Herz für Kinder project – a paradise children are left on their own if they do children’s cheeks, what ever the reason may be. The Regine Sixt Children’s Aid Foundation is supported by over 100 Sixt countries where children are given plenty of food not have to work, and urgently need a worldwide. All donations flow directly into the relief projects without any expenses and all of us work on a voluntary basis. and are looked after by ten kind and car- structured everyday life with a loving ing assistants. upbringing. Such an upbringing gives the Jerusalem: Regine Sixt at Ha’Notrim kindergarten. children a new perspective, in which they ISRAEL take the future into their own hands. from the thank you letter Mrs. Regine Therefore, the children and their parents Sixt received from the nuns: Ha’Notrim from the eight villages longingly wait for “Dear Mrs. Sixt, … I want to thank you On the 19th of June 2011, the Jerusalem the construction of the school, at which from the bottom of my heart for your Foundation (FJ) once again welcomed the children will also live. most generous gift to our children. … honorary consul Regina Sixt in Jerusa- The Regine Sixt Children’s Aid Foun- We, at St. Marin de Porrs, love our chil- lem. Mrs. Sixt is a member of the Jeru- dation will make this project happen dren very much. They have had a lot of salem Foundation Deutschland e.V. Ac- with your help and will save and alter sadness in their lives, but since they have companied by a group including Irène Pollak-Rein, Director of the depart- lives with the school and many will final- lived here, life is so much better for them. This makes me so happy to know that ment for German Language Nations ly be given the chance to have freedom. and special advisor to the president of God‘s ‘little people’ can safely enjoy their the Jerusalem Foundation, Mrs. Sixt playtime here. Again, I thank you for first visited the Ha’Nurit playground Lambaréné your more than generous donation and refurbished in 2010 with the aid of her The Regine Sixt Children’s Aid Founda- may God continue to bless you and your Childrens’ Aid Foundation in the so- tion financed a house, which was finished family as you have so graciously blessed cially disadvantaged Kiryiat Menachem in the beginning of 2008, for AIDS-or- us. Sincerely, Sister Therese O’Sullivan.“ quarter of Jerusalem and distributed phaned children in the “village of lights,” toys to the children. The tour continued a city affected by leprosy in Lambaréné. PAKISTAN with a visit to a new project in Gonen- The children and orphans suffering from Katamon-Patt. This area, in the south-western part of AIDS and whose parents had AIDS find Earthquake Zone On short notice the Regine Sixt Chil- the city of Jerusalem, is also marked a loving home and a lot of care. In art by child poverty, juvenile delinquency dren’s Aid Association organized a relief therapy, the children complete arranged and unemployment. The playground paintings and ornaments with your help, operation for the freezing children of the of the Ha‘Notrim kindergarten here is for example, on the topic of their own earthquake catastrophe. The employees also in urgent need of modernization. childhood and protection against sexual of Sixt AG donated a large sum, which In the presence of the JF project leader abuse. the Sixt AG doubled and Regine Sixt and a representative of the munici- again doubled. With the donations a pal authorities, who will be acting as 10th Kinderwies’n: Regine Sixt invites about 300 children from the Munich Cancer Center and Munic orphanage homes and hospitalized children from Cologne and Berlin. USA large allocation of warm child-sized joint sponsors of the programme, Mrs. GERMANY Cologne and Berlin to spend a couple football fans, who watched the game with sleeping bags were collected and the Pollak-Rein was delighted to accept light-hearted hours eating chicken and excitement. Chicago number was supplemented by different Mrs. Sixt’s confirmation that the Regina Sixt Children’s Aid Foundation, ‘Drying Oktoberfest riding the carousel. Southern Chicago does not match the generous gifts. The sleeping bags were Little Tears’ would be contributing to For 10 years now the Regine Sixt Chil- Christmas ideal picture of America. Poverty and delivered before little tears froze into ice. the modernization costs. A particularly On a regular basis the children of the racial conflicts are a part of everyday life. dren’s Aid Foundation has been hold- happy occasion for the Jerusalem Foun- ing Kinderwies‘n, an Oktoberfest for 2006 World Cup cancer centers in Munich and Berlin are There, two nuns started a shelter for bat- SOUTH AFRICA dation and the City of Jerusalem, as children, in line with the motto “Drying In collaboration with Continental, Regine given presents from the Regine Sixt Chil- tered women and thus rescued countless this now means that the modernization Little Tears” during the Munich Okto- Sixt invited children from the oncology dren’s Aid Foundation for Christmas. women and mothers and their children Little Lambs work can begin in earnest within the berfest. Every year Regine Sixt invites stations of different childrens’ hospitals This year the children were surprised by from affliction. The Regine Sixt Chil- Many years after the end of apartheid next few weeks. The happy and smiling about 300 children from the Munich to three different World Cup games in Mrs. Regine Sixt, Boris Becker, and Kai dren’s Aid Association built a playground there is still a lot of poverty in the shanty children gratefully accepted the small Cancer Center and Munich orphanage Munich, Hamburg, and Berlin. Mrs. Sixt Pflaume. The delight could be seen on for the children who live there in order to town area of Hout Bay in South Africa. gifts brought by the honorary consul homes and hospitalized children from and her sons accompanied the young their faces. give them back their vitality. An excerpt Very unfortunately, the children are the 99Years 24 Years of Sixt of Sixt International

The Opportunities for Growth Are Great!

ERICH SIXT, CHAIR OF THE BOARD OF SIXT AG

Dear friends of Sixt,

SIXT will celebrate its 100th anniversary in abroad via our own subsidiary companies 2012 and can look back on a unique history on the one hand and selected franchise of success and growth: from a local car partners on the other hand. Our franchise rental company, Sixt has developed into a partners, with whom we have very close global mobility service provider which is links, are ambassadors for the Sixt brand present in more than 105 countries across across the world. We must ensure that our the globe. Those who know us will know products and services are of the same high that we are never satisfied with what we standard everywhere. have achieved. Sixt is well known for setting

ERICH SIXT ambitious goals and achieving them! In Europe, we want to strengthen our presence in our core markets via our subsidiary Our aim is clear: by 2015, we want to be companies. In countries such as France and the number one mobility service provider Spain, which are good examples of suc- in Europe. But even this isn’t enough for cessful market development, we want start us: we also want to continue our fast-paced winning more local customers in addition internationalisation and growth strategy to the business we generate from foreign beyond Europe in order to make our brand tourists. This will increase our market share better known worldwide. I am convinced considerably. that there is still huge growth potential in both our business areas, namely car rental Outside Europe, we face a great challenge in and leasing. tapping into the US market, where we have been represented from the start of this year However, we do not want to expand our by rental stations in Miami, Fort Lauderd- activities abroad just for the sake of expan- ale and Orlando. We want to gradually and sion. In this period of globalisation, interna- cautiously gain a foothold in this highly tionalisation of our business activities is an competitive rental market, which is the absolute must if we are to remain competi- biggest in the world and has great potential. tive. Our customers require mobility services We must also expand our market position of an international standard. This applies over the coming years in economic growth both to private and business travellers, for regions such as Eastern Europe, Latin Ame- whom we will offer an even denser network rica and the Asia-Pacific region, where there of rental stations in the future. This is aimed is an increasing demand for more mobility above all at international companies who services. want to take advantage of Sixt’s comprehensive mobility offer in their various markets The opportunities for growth are great. I both at home and abroad. am not only looking forward to overseeing a The Regine Sixt children’s aid foundation is new dimension of Sixt in the second century Each company expansion requires careful of its existence, but also to making our determined to help children in need. consideration. We will continue to follow a brand better known worldwide. cautious growth policy and not let adventure (The official CSR program of Sixt) get the better of us. We want to continue our Best wishes, two-pronged approach of being represented Erich Sixt For donations: Deutsche Bank Munich | Account no.: 746500800 | Sort code: 70070010 | IBAN: DE19 7007 0010 0746 5008 00 | Bank ID Code: DEUTDEMMXXX | Reference: ‘Dry tears’ | www.regine-sixt-kinderhilfe.de

sx06982_AZ_Charity_Jubilee_Edition_20111.indd 1 16.11.2011 17:52:10 99 Years 24 Years of Sixt of Sixt International and sang her a specially rehearsed song Among the participants at the special at the close of her visit. The children and event at the King David Hotel in Jerusalem About the Situation staff of the Ha‘Notrim kindergarten and were Nancy Falchuk, National President the Foundation would like to express of Hadassah Women’s Zionist Organiza- in Libreville their profound thanks to Mrs. Sixt for her tion of America; James Cunningham, US Monsignor Prof. Dr. Schmitz promise of aid. Ambassador to Israel, and his wife Leslie; Shlomo and Atalia Shmeltzer owners Our mission in Libreville, Gabon, stretches Hadassah Medical of Shlomo-Sixt Group in Israel; former over 100 km and encompasses eight villag- Knesset Speaker Dalia Itzik; Ambassador es with many needy children. Our urgent Organization Zalman Shoval and his wife Kana; Yosi project is the implementation of a school Sixt has entered into an exclusive collabo- Rozen, Chairman of the Hadassah Medi- that allows the children to have a spiritual ration with the humanitarian network cal Organization Board of Directors; Prof. and meaningful upbringing and well as Hadassah. Its members can hire cars from Shlomo Mor-Yosef, Director General of enables them to have a healthy life. Here, Sixt worldwide under preferential condi- Hadassah Medical Organization, and his a child is often a heavy burden and child tions. And it is a great pleasure for me that wife Dina; Natan Eitan, Director General labor is the order of the day, particularly, we will be starting wonderful projects for of Yad Vashem; Hadassah leaders from the where the national educational system is the children of Hadassah “drying little United States, and Hadassah senior physi- only rudimentarily present. It is so impor- tears” in cooperation with Sixt-Shlomo, cians from Jerusalem. tant to give the children a structured and Israel. Now, Regina Sixt, owner of the Sixt “I was fortunate to be born after the war solid upbringing to help them develop into Group, the giant international car rental but I am carrying on my shoulders a heavy happy, decision-making individuals. That company, received the the prestigious “Citi- burden of what was done during the Holo- applies in particular to the girls, who are zen of the World” award from Hadassah caust,“ said Regina Sixt in her acceptance unfortunately often underprivileged and International in Jerusalem last week. The speech. “I have a special feelings towards are misused. AIDS infection, prostitution, award was presented to her in recognition Israel, and I am excited to be here with you and sexual abuse by such measures are, of her extensive support of various orga- and touched by your friendship. I dedicate from experience, dramatically reduced. nizations in Israel, and her recent generous my activities to children in many countries, The boys and teenagers learn a sense of contribution to the Pediatric Department and I am very happy to join Hadassah sup- responsibility and teamwork, which al- at the Hadassah Mt. Scopus Hospital. porters in Germany.“ lows them to support themselves and their families by being self-dependent. Such an upbringing is an anchor for these poor children, who would otherwise be strand- ed. This wish is also realized by the parents of the children. We were often asked to speed up our school project so that the kids could start living at the school and finally start receiving the education that they so desperately wished for. The location in the jungle made the project more difficult but, by combining strengths, it will be possible to create a hopeful future for the children. What such a school for this area means can hardly be measured. This school will James Cunningham, US Ambassador to Israel; Prof. Shlomo Mor-Yosef, Director General of Hadassah Medical Organization; Nancy Falchuk, National President of Hadassah Women‘s Zionist Organization of America; save and reshape lives and finally offer a Regina Sixt; Judy Swartz, Campaign Chair of the new Sarah Wetsman Davidson Hospital Tower at Hadassah chance for freedom! hospital in Jerusalem; Atalia Shmeltzer; Shlomo Shmeltzer; Dalia Itzik (from right to left). MASTHEAD SIXT SPECIAL EDITION · PULLACH, GERMANY 2010 PRODUCTION Executive Production Manager Wolfgang Timpe, Sophia Talina Wenzel SIXT MASTHEAD EDITORIALS SIXT CHIEF EDITOR Regine Sixt MANAGING EDITOR Colette Richartz · SENIOR EDITORIAL MANAGER Detlev Pätsch · NEWS EDITOR Rüdiger Proske · ASSOCIATED EDITORS The Sixt Top Business Partners PRODUCTION Sixt Marketing, Regine Sixt, Michael Freitag, Annabelle Fontenaud · WORLDWIDE COORDINATION Sixt Partnership Marketing Team, Carsten Anhalt, Matthias Link · NEWS FROM AROUND THE WORLD Detlev Krehahn, Rüdiger Proske · IDEA & REALIZATION Regine Sixt