99 years of Sixt 24 years of Sixt International HIGHLIGHTS 99 years of Sixt 24 years of Sixt International Remember the future, imagine the past! WWW.SIXT.COM THE SPIRIT OF MOBILITY 99 Years 24 Years of Sixt of Sixt International My dear Sixt friends, “Fast forwards” is our reality when we take a look into Sixt’s history and future. We drive the fast lane in a world that speeds up daily. Our global digital lifestyle requires our 24/7 engagement. In these challenging times it is calming to know that Sixt continues driving a line of success since 99 years – and into the future! 24 Years of generation, innovation is in good hands. Thankfully all digital achievements of Sixt International our times are in place to offer a seamless 99 Years of Sixt and comfortable experience for our cus- REGINE SIXT tomers. So we look proudly into the past e proudly assess that our for all we have achieved over these excit- always takes the mindset and the morals company belongs to the mov- ing 99 years and full of confidence we of an innovator who sets ambitious goals ers and shakers in our global look into the future. Therefore we believe to conquer new grounds. Over nearly W 100 years we shaped our industry. We are economy. We coined our industry over that the city of our 13th Annual Global and over by introducing innovations that Convention is the perfect expression of a proud that again and again we were the were totally new and surprising to the glorious past and a promising future: Ber- ones to come up with groundbreaking market: Martin Sixt did not only found lin! This metropolis proofs that despite innovations. We are strong because we our company in 1912. He was also the all adversity of fate and history you can never rest on our laurels. We are success- initiator of the first car rental company re-invent yourself. You can make dreams ful because we always conquer new ways, in Europe! The vehicles he offered had to come true and tear down walls of separa- we explore the yet unknown. be well equipped and they had to create tion. Nowadays Berlin is a truly booming a passion for driving. His customers were capital of creativity, culture, commerce Innovation is the ultimate key to success. members of English nobility and wealthy and politics. So this megacity will inspire And innovation is driven by knowledge Americans. Imagine that back then on his us with its outstanding history and its on the one hand and by fresh ideas on the own Martin Sixt generated contacts with promising future. You will experience other hand side. We establish a climate in international customers and fulfilled all the spirit of a modern Germany that which we generate collective wisdom. We their wishes and requirements. you couldn’t witness in the past. It’s also are here to support and encourage each the perfect place to unite our Summit other. We help each other to reach out Today we are proud to serve our custom- teams which started their discovery tours for the stars and to make the impossible ers in 105 nations with the same ambi- earlier this year in Pullach. Now we come come true. But most of all our Annual tion which is obviously embedded in our together to reunite our ambitious endeav- Global Convention in Berlin is a unifica- “Sixt-gene”: Our passion for innovation ours and to channel new ways of doing tion of our strengths. We put out the and for delivering utmost quality to our business. We are eager to celebrate our message especially to the people beyond customers lets us stay at the forefront of achievements and to be proud about aour Europe, to the millions and billions in the our industry. We truly drive the world accomplishments so far. emerging markets: World, here we come! and we keep on pushing innovations into The goal for the convention the market: It was in the 60s that Hans Sixt drives the world. And we as leaders Sixt, the son of Martin Sixt, offered his is clear: Fueling innovation, unite in Berlin to drive Sixt! We make use customers a leasing programme – the first fostering knowledge! of our convention to strengthen our spirit and our Sixt family bonds – day by day, car rental company in Germany to do so. But who rests, rusts. Therefore we take step by step. Therefore I am convinced In our days Car Express Terminals and the chance on our summit to generate that even the most ambitious dreams digital systems for the management and a long term vision for our corporation. come true like they did throughout our control of leasing fleets foster the comfort It is time for new orientation and time 99 years old history. Let’s continue to and convenience of our customers. But for bundling our talents and abilities in form our future together, inspired by this we also pioneered e-commerce and the order to strengthen ourselves and our unique experience we will generate in use of smartphones to book our cars. organisation. Indeed we drive the world Berlin! And with DriveNow we offer a revolu- and we continue offering new solutions tionary system of car sharing. With our for the mobility needs of this planet. But Best regards sons Konstantin and Alexander, Sixt’s 4th to stay on the forefront of our industry, it Regine Sixt 99 Years 24 Years of Sixt of Sixt International We will keep a step ahead The changing face of mobility – of our rivals! thanks to Sixt ALEXANDER SIXT, DIRECTOR OF CORPORATE DEVELOPMENT AT THE SIXT AG KONSTANTIN SIXT, HEAD OF INTERNET DIVISION SIXT AG Dear friends of Sixt, Dear friends of Sixt, People’s mobility needs are constantly strengths to provide this service. We are con- The name Sixt stands for mobility – and has with the BMW ConnectedDrive service changing. These needs are subject to a host tributing our decades of rental experience done for the past 100 years. For us, mobility which remains ‘online’ throughout the trip of influences, among them the development and high-performance IT systems; BMW is means two things: we offer our customers and supplies all the relevant information. We of new technologies, fundamental social providing the vehicles and modern vehicle well-equipped vehicles with state-of-the-art are also currently working on establishing changes, and sometimes simply short-lived technologies. technology. We also provide vehicle-related a quicker rental process, such as enabling zeitgeist. But whatever the reason, mobility services which make car driving more flex- customers to unlock cars using the Sixt ALEXANDER SIXT providers have to come to grips with change Behind DriveNow lie fundamental social KONSTANTIN SIXT ible, safer and more comfortable. In this Mobile Key. Our customers can rent their and integrate it into their services and prod- changes. For many young urbanites, the respect, our company has not changed for desired BMW via their cellphone and then ucts. automobile – a favorite German invention the past century: back then, customers came go straight to the car park where they can – no longer represents a status symbol; it to my great grandfather Martin Sixt because unlock it remotely and drive off. At Sixt we have proven often enough in the is more of a means of transport, a way of they wanted an excellent vehicle and stylish course of our almost 100-year-long history getting from A to B – if possible cheaply and services. And they still come to us today be- Sixt will also keep up this pace in the future: that we are able to recognize new trends in comfortably. People’s relationships to their cause they want to experience pure mobility car rental by barcode will save customers the mobility habits of our customers at an own automobiles have become more rational combined with excellent services. lots of time. Once they have made their early stage, and translate them into appeal- and pragmatic – whether because of the dire reservation, they will receive a barcode on ing products. This has a lot to do with our shortage of parking spaces in cities, high Of course, car rental back then is not their smartphone which they can hand in at own willingness to change and our drive servicing costs, or heightened environmental comparable to today’s mobility solutions. the counter for scanning. Long waiting times for innovation – values which have always awareness. Yet people’s need for mobility has The reason for this is the innovations that and selection procedures will then be a thing characterized the company and which are a also grown. DriveNow is an answer to this we have introduced to our industry. Such of the past. permanent part of the Sixt DNA. challenge. innovations have been necessary because our understanding of mobility as a concept has And we have not yet exhausted the techni- An especially good example of this culture The public response to our premium car changed repeatedly over the years. Today, we cal possibilities open to us. This makes it of innovation is the DriveNow service which sharing service has been very encouraging. take it for granted that people can travel all possible to provide rental models whereby we launched in June 2011, a joint venture In Munich we have signed up more than over the world and obtain information and the customer is no longer required to go to between Sixt and the BMW Group. This is 6,000 members within just four months. services within seconds.