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1. Municipal election If an election were held tomorrow, which of the following best describes how committed you are to actually go out and vote? HOUSEHOLD INCOME HOUSEHOLD COMPOSITION Total <40k 40k ‐ <60K 60k ‐ <100k 100k+ Kids No Kids ABCDEF Base: All Respondents 665 148 106 167 142 98 567 Weighted 665 135 109 175 148 114 551 Municipal Nothing short of an unforeseen emergency 387 65 60 93 113 46 341 could stop me from getting to the voting booth 58% 48% 55% 53% 76% 40% 62% and casting my vote * ABC * E I would do my best to vote, but sometimes 143 29 13 54 26 38 105 things get in the way 21% 21% 12% 31% 18% 33% 19% *BD F* I might vote, but I won't make a special effort to 60 13 16 15 3 14 45 do so 9% 10% 15% 9% 2% 13% 8% DD*D * I probably won't vote 41 20 7 8 3 7 34 6% 14% 7% 5% 2% 6% 6% CD * * I definitely won't vote 34 9 12 4 4 9 25 5% 6% 11% 2% 2% 8% 5% CD* * Summary Top2Box (Nothing.../ I Would Do My Best...) 530 94 73 148 139 83 446 80% 70% 67% 84% 94% 73% 81% * AB ABC * Low2Box (I Probably/ Definitely Won't Vote) 76 28 20 12 6 16 59 11% 21% 18% 7% 4% 14% 11% CD CD* * ‐ Column Proportions: Columns Tested (5%): A/B/C/D,E/F Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B/C/D,E/F Minimum Base: 30 (**), Small Base: 100 (*) Table of Contents 2_1. [Rob Ford] As you know, Toronto Mayor Rob Ford has been governing the city in January, 2011. There is going to be a Toronto Municipal election in the fall of 2014 and Mayor Ford has indicated that he will run again. Please indicate how familiar you are with each of these possible candidates? HOUSEHOLD INCOME HOUSEHOLD COMPOSITION Total <40k 40k ‐ <60K 60k ‐ <100k 100k+ Kids No Kids ABCDEF Base: All Respondents 665 148 106 167 142 98 567 Weighted 665 135 109 175 148 114 551 Rob Ford Very familiar 537 102 88 139 132 90 447 81% 75% 80% 80% 89% 79% 81% *A* Somewhat familiar 115 26 21 35 17 20 95 17% 19% 19% 20% 11% 17% 17% ** Not really familiar 95‐ 1 ‐ 36 1% 4% ‐ * ‐ 3% 1% D* * Never heard of them 431‐‐13 1% 2% 1% ‐‐1% 1% ** Summary Top2Box (Very/ Somewhat Familiar) 652 127 109 175 148 110 542 98% 94% 99% 100% 100% 96% 98% *AA* Low2Box (Not Really Familiar/ Never Heard Of 13811‐ 49 Them) 2% 6% 1% * ‐ 4% 2% CD * * ‐ Column Proportions: Columns Tested (5%): A/B/C/D,E/F Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B/C/D,E/F Minimum Base: 30 (**), Small Base: 100 (*) Table of Contents 2_2. [Karen Stintz] As you know, Toronto Mayor Rob Ford has been governing the city in January, 2011. There is going to be a Toronto Municipal election in the fall of 2014 and Mayor Ford has indicated that he will run again. Please indicate how familiar you are with each of these possible candidates? HOUSEHOLD INCOME HOUSEHOLD COMPOSITION Total <40k 40k ‐ <60K 60k ‐ <100k 100k+ Kids No Kids ABCDEF Base: All Respondents 665 148 106 167 142 98 567 Weighted 665 135 109 175 148 114 551 Karen Stintz Very familiar 192 28 32 54 59 28 164 29% 20% 29% 31% 40% 25% 30% *A* Somewhat familiar 233 37 32 67 63 43 189 35% 28% 29% 38% 43% 38% 34% *AB* Not really familiar 132 42 23 30 16 19 113 20% 31% 21% 17% 11% 17% 21% CD * * Never heard of them 107 29 24 24 10 23 84 16% 21% 22% 14% 7% 20% 15% DD* * Summary Top2Box (Very/ Somewhat Familiar) 425 65 63 121 122 72 354 64% 48% 58% 69% 82% 63% 64% * A ABC * Low2Box (Not Really Familiar/ Never Heard Of 240 70 46 54 26 42 198 Them) 36% 52% 42% 31% 18% 37% 36% CD D* D * ‐ Column Proportions: Columns Tested (5%): A/B/C/D,E/F Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B/C/D,E/F Minimum Base: 30 (**), Small Base: 100 (*) Table of Contents 2_3. [David Soknacki] As you know, Toronto Mayor Rob Ford has been governing the city in January, 2011. There is going to be a Toronto Municipal election in the fall of 2014 and Mayor Ford has indicated that he will run again. Please indicate how familiar you are with each of these possible candidates? HOUSEHOLD INCOME HOUSEHOLD COMPOSITION Total <40k 40k ‐ <60K 60k ‐ <100k 100k+ Kids No Kids ABCDEF Base: All Respondents 665 148 106 167 142 98 567 Weighted 665 135 109 175 148 114 551 David Soknacki Very familiar 32 7 4 12 5 2 30 5% 5% 4% 7% 3% 2% 5% ** Somewhat familiar 74 12 12 24 15 15 59 11% 9% 11% 14% 10% 13% 11% ** Not really familiar 250 51 43 56 59 35 215 38% 38% 40% 32% 40% 31% 39% ** Never heard of them 309 66 50 84 69 62 247 46% 49% 46% 48% 46% 54% 45% ** Summary Top2Box (Very/ Somewhat Familiar) 106 18 16 36 20 17 89 16% 14% 15% 21% 14% 15% 16% ** Low2Box (Not Really Familiar/ Never Heard Of 559 117 94 139 128 97 462 Them) 84% 86% 85% 79% 86% 85% 84% ** ‐ Column Proportions: Columns Tested (5%): A/B/C/D,E/F Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B/C/D,E/F Minimum Base: 30 (**), Small Base: 100 (*) Table of Contents 2_4. [John Tory] As you know, Toronto Mayor Rob Ford has been governing the city in January, 2011. There is going to be a Toronto Municipal election in the fall of 2014 and Mayor Ford has indicated that he will run again. Please indicate how familiar you are with each of these possible candidates? HOUSEHOLD INCOME HOUSEHOLD COMPOSITION Total <40k 40k ‐ <60K 60k ‐ <100k 100k+ Kids No Kids ABCDEF Base: All Respondents 665 148 106 167 142 98 567 Weighted 665 135 109 175 148 114 551 John Tory Very familiar 255 39 35 73 74 30 225 38% 29% 32% 42% 50% 26% 41% *AAB*E Somewhat familiar 250 45 40 69 60 41 208 38% 33% 36% 39% 41% 36% 38% ** Not really familiar 100 30 21 21 11 19 80 15% 22% 19% 12% 7% 17% 15% CD D* * Never heard of them 61 21 13 13 4 23 37 9% 16% 12% 7% 3% 21% 7% CD D* F* Summary Top2Box (Very/ Somewhat Familiar) 505 84 75 141 134 71 434 76% 62% 69% 81% 90% 62% 79% * A ABC * E Low2Box (Not Really Familiar/ Never Heard Of 160 51 34 34 14 43 117 Them) 24% 38% 31% 19% 10% 38% 21% CD D* D F* ‐ Column Proportions: Columns Tested (5%): A/B/C/D,E/F Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B/C/D,E/F Minimum Base: 30 (**), Small Base: 100 (*) Table of Contents 2_5. [Olivia Chow] As you know, Toronto Mayor Rob Ford has been governing the city in January, 2011. There is going to be a Toronto Municipal election in the fall of 2014 and Mayor Ford has indicated that he will run again. Please indicate how familiar you are with each of these possible candidates? HOUSEHOLD INCOME HOUSEHOLD COMPOSITION Total <40k 40k ‐ <60K 60k ‐ <100k 100k+ Kids No Kids ABCDEF Base: All Respondents 665 148 106 167 142 98 567 Weighted 665 135 109 175 148 114 551 Olivia Chow Very familiar 312 49 44 88 86 43 270 47% 36% 41% 50% 58% 38% 49% * A AB * Somewhat familiar 238 47 39 63 56 49 190 36% 35% 36% 36% 38% 43% 34% ** Not really familiar 66 22 10 16 6 6 60 10% 16% 10% 9% 4% 5% 11% D* * Never heard of them 48 17 15 8 1 17 31 7% 13% 14% 5% 1% 15% 6% CD CD* F* Summary Top2Box (Very/ Somewhat Familiar) 551 96 84 151 141 91 459 83% 71% 77% 86% 95% 80% 83% * A ABC * Low2Box (Not Really Familiar/ Never Heard Of 114 39 26 25 7 22 92 Them) 17% 29% 23% 14% 5% 20% 17% CD D* D * ‐ Column Proportions: Columns Tested (5%): A/B/C/D,E/F Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B/C/D,E/F Minimum Base: 30 (**), Small Base: 100 (*) Table of Contents 2_6. [Norm Kelly] As you know, Toronto Mayor Rob Ford has been governing the city in January, 2011. There is going to be a Toronto Municipal election in the fall of 2014 and Mayor Ford has indicated that he will run again. Please indicate how familiar you are with each of these possible candidates? HOUSEHOLD INCOME HOUSEHOLD COMPOSITION Total <40k 40k ‐ <60K 60k ‐ <100k 100k+ Kids No Kids ABCDEF Base: All Respondents 665 148 106 167 142 98 567 Weighted 665 135 109 175 148 114 551 Norm Kelly Very familiar 70 10 8 27 17 5 65 11% 8% 7% 15% 11% 4% 12% **E Somewhat familiar 166 25 26 44 45 23 143 25% 18% 24% 25% 30% 20% 26% *A* Not really familiar 236 54 39 49 62 42 194 36% 40% 35% 28% 42% 37% 35% *C* Never heard of them 193 46 37 56 24 44 149 29% 34% 34% 32% 16% 39% 27% DD*D F* Summary Top2Box (Very/ Somewhat Familiar) 236 35 34 70 62 27 208 35% 26% 31% 40% 42% 24% 38% *AA*E Low2Box (Not Really Familiar/ Never Heard Of 429 100 76 105 86 87 343 Them) 65% 74% 69% 60% 58% 76% 62% CD * F* ‐ Column Proportions: Columns Tested (5%): A/B/C/D,E/F Minimum Base: 30 (**), Small Base: 100 (*) ‐ Column Means: Columns Tested (5%): A/B/C/D,E/F Minimum Base: 30 (**), Small Base: 100 (*) Table of Contents 2.