La Liga, Madrid February 4th 2016 SOCCEREX TRANSFER REVIEW 2016- WINTER WINDOW

1. Technical sheet 2. Winter transfer window overview 3. EPL on going season review 4. Case study: Chinese Super League 5. European football table 2015/16 6. Conclusions 7. Annexes

2 ABOUT SOCCEREX TRANSFER REVIEW

Soccerex Transfer Review by Prime Time Sport provides since 2009 (originally established as Football Transfer Review) relevant data and insightful and independent analysis on the variables that influence squad designs and player transfers at main European Clubs

• 2 releases published every year, related to Summer and Winter transfer windows • The objective is to combine the available data in a way that helps to come-up with insightful analysis, rather than the publication of the information itself • Addressed to both football industry professionals and those that follow it with special interest

3 TECHNICAL SHEET

• Data included refer to main divisions of top 5 European leagues ( La Liga, Premier League, Lega Calcio, Bundesliga and Ligue 1) • Transfer data only include fix amounts. • Year to year comparisons refer to winter market only, unless otherwise indicated • Includes transfers that took place until February 1st 2016 • Transfer figures are gross of commissions or revenue share with other stake holders • Sign-up means new player arrivals (not total number of registered players) and Exits players leaving the team (even if on loan) • “Top European teams”: fix group of teams that according to Prime Time Sport are the most important in Europe (FC Barcelona, Real Madrid, Manchester United, Manchester City, Chelsea, Arsenal, PSG, AC Milan, Inter Milan, Juventus y Bayern Munich). • On going season review and European Football Table have been produced mainly with 1st half of the season at top 5 European leagues (except where otherwise indicated) • Sales of players (or stakes of economics rights) to investment funds are not considered by the report • Matchday 16 is not considered for FC Barcelona and Sporting (17/02/2016)

• Director: Esteve Calzada • Head of content: Bruno Batlle • Coordinator: Aleix Piqué • Analyst: Pere Hernández • Event host: LaLiga

4 SOCCEREX TRANSFER REVIEW 2016- WINTER WINDOW

1. Technical sheet 2. Winter transfer window overview 3. EPL on going season review 4. Case study: Chinese Super League 5. European football table 2015/16 6. Conclusions 7. Annexes

5 WINTER 2016 TRANSFER WINDOW TOP 5 EUROPEAN LEAGUES

1. Review Top 5 European leagues 2. English Premier League

6 BACKGROUND

 Improved economy across the board due to increased revenues and more strict financial control

 Irruption of Chinese Super League with strong sides finance wise and high players purchasing capability. Other investments from China include acquisition of shares at European clubs (Manchester City, Espanyol)

 Winter transfers activity follows a summer window which showed highest investments ever in Premier League (1,169mio€), La Liga (518) and Bundesliga (393) to a 3bio€ record combined investment at top 5 European leagues

 Significant increase of TV revenues in Spain, as a result of both new centralised sales system and higher sales

 Great Britain pound exchange rate continues strong vs Euro

7 TOTAL INVESTMENT WINTER SIGNINGS- TOP 5 EUROPEAN LEAGUES

Mio€ +10% 491 427 389 328 303 290 271

112

2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16

Winter transfers total investment in top 5 European Leagues grew 10% to 427mio€, the second highest amount in history

8 WINTER TRANSFER VS SUMMER- TOTAL EUROPE

Summer Mio€ Winter

2963

2,162 2,238 1,855 1,713 1,723 1,544 1,322

491 427 328 271 303 290 389 112

2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16

Winter transfer window continues to be a complement to investment taking place in the summer. This January it only represented 14% of amount spent in summer (vs 17% last season)

9 COMBINED SIGNINGS INVESTMENT SUMMER + WINTER TOP 5 EUROPEAN LEAGUES

+29% Mio€ 3,389

2,627 2,452 2,041 1,967 1,994 1,813 1,847

2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16

Combined investment of summer and winter transfer windows in top 5 European leagues was almost 3,4bio€, up 29% vs last season and again record high ever

10 WINTER WINDOW EXPENDITURE BY LEAGUE

Mio€

+55% 251 2012/13 2013/14 2014/15 2015/16

162 146 150 +26% 91 -47% 78 74 0% -54% 62 53 59 42 39 33 33 32 32 27 21 12 12

Premier League was again the dominant force in Europe, investing 43% more than all other leagues together. SerieA invested 78mio€, followed by Bundesliga (39mio€, -47%), Ligue1 (32mio€, =) and LaLiga (27m€, -54%)

11 COMBINED SIGNINGS INVESTMENT SUMMER + WINTER TOP 5 EUROPEAN LEAGUES

Mio€ +19% 1,420

1,190 2012/13 2013/14 2014/15 2015/16

881 763 +80% 657 -2% 559 545 +24% +101% 426 444 400 432 428 364 348 335 271 291 247 140 166

Combined season investment by Premier League clubs was again the highest ever, in excess of 1,4bio€ (+19%). SerieA reached 657mio€, followed by LaLiga (545), Bundesliga (432) and Ligue1 (335)

12 CONCENTRATION OF INVESTMENT BY TOP SPENDING TEAMS 2015/16

79% % of total summer + winter 76%

56% 53% 51% 63% 40% 32% 36% TOP 2 24%

21% 25% TOP 4 16% 20% 16%

Premier League has the smallest concentration as top 2 teams (ManCity and ManU) account for just 24% of total and top 4 for 40% (+Arsenal and Chelsea). On the opposite side, Ligue1 is most polarized tournament (PSG and Monaco monopolize 63% of investment)

13 2ND DIVISION EXPENDITURE– TOP 5 EUROPEAN LEAGUES

Mio€

39

2 1 1 0

England dominance gets replicated when analyzing second division expenditure by country. Championship sides invested 39m€, 10 times more than Bundesliga B, Serie B, Liga Adelante and Ligue 2 together, that invested 4m€.

14 WINTER WINDOW PLAYER SALES-TOP 5 EUROPEAN LEAGUES

Mio€

132 2012/13 2013/14 2014/15 2015/16 115 -32%

90 +28% 86 +97% 67 67 58 60 +450% +307% 45 43 35 34 20 21 24 21 11 10 11 14

Premier League player sales were down 32% to 90mio€, almost same amount as SerieA. Atlético last minute Jackson sales takes LaLiga to 67mio€, double vs last year

15 WINTER WINDOW NET SPENDING-TOP 5 EUROPEAN LEAGUES

Mio€

2012/13 2013/14 2014/15 2015/16 154

60 35 30 23 20 29 23 25 12 9 7 1

-4 -5 -8 -13 -8 -39 -40

Premier League net investment of 154mio€ is a record high while rest of the leagues follow a different trend with negative net investment records. LaLiga leads the negative investment (40mio€) after Jackson’s sale

16 TOP 10 CLUBS WITH HIGHEST INVESTMENT IN EUROPE

Mio€

43 38 33

24 23 23 22 19

13 12

Watford Newcastle Norwich Stoke AS Roma Bournemouth Everton Sunderland AS Monaco Sassuolo

Watford spent more than any other team in Europe. 8 of the top 10 teams in spending play in the Premier League (none in the top 8), including all 3 teams promoted this season

17 TOP EUROPEAN TEAMS INVESTMENT RANKING

Mio€ 2013/14 2014/15 2015/16

53

45

35 32

25 20 18 17

6 6 5 6 4.6

Only 3 top teams (Arsenal, Juventus and Chelsea) made any investment in January. Bayern and FC Barcelona did not spent any cash on transfer fees for 5th consecutive winter transfer window

18 BARÇA VS REAL MADRID WINTER SIGNINGS TRACK RECORD

Cost League League Season Players Season Players Cost (mio€) Position (mio€) Position Cicinho 5 - - 2005-06 3º 2005-06 1º Cassano 5,5 (-12 points)

- - F.Gago 20 2006-07 1º 2006-07 2º G.Higuaín 10 (-1 point) Marcelo 6 2007-08 J.M Pinto 0,4 2º (-7 points) 2007-08 - - 1º - - 2008-09 1º Huntelaar 20 3º 2008-09 L.Diarra 20 (-12 points) 2009-10 - - 1º Faubert Loan 2009-10 2º - - (-5 points) 2010-11 Afellay 3 1º 2º 2010-11 Adebayor Loan 2º (-7 points) 2011-12 - - (-5 points) 2011-12 - - 1º 3º (-18 2012-13 - - 1º 2012-13 3,5 Diego López points) 2013-14 - - 1º 2013-14 - - 3º (- 3 points) Lucas Silva 2014-15 - - 2º (-1 point) 13 2014-15 Ödegaard 2,8 1º 2015-16 - - 2º Marco Asensio 3,9

2015-16 - - 3º (-2 points)

FC Barcelona has only used winter market in 2 of the last 11 windows. Real Madrid uses winter window more often (6 of 11)

19 TOP 10 TEAMS IN PLAYER SALES VALUE

Mio€

42

28 24 21 19 18 18 16 16 16

At.Madrid Chelsea Porto AS Roma B.Dormund Lokomotiv Girondins Tottenham Swansea Inter Moscú

Atlético reaches the 1st position in the ranking following Jackson move to China. Chelsea is again in the top 2 of winter window, topping sales tables for 3nd year in a row. Porto’s sale of Imbula to Stoke gets it in 3rd position in Europe

20 RANKING TOP EUROPEAN TEAMS IN PLAYER SALES

Mio€ 2013/14 2014/15 2015/16 62

48

28

15.5 12 6 5 5 1.5 1 1 1

Chelsea is the top club with highest sales activity for 3rd consecutive year, followed at distance by Inter Milan. Virtually no activity recorded in most top clubs

21 TOP 10 MOST EXPENSIVE WINTER SIGNINGS 2014/15

Mio€

24.3

17.9 16.0 16.0 15.7 13.3 12.0 11.9 11.8 11.0

Imbula Niasse Shelvey Gerson Townsend Afobe Klose Rhodes Khazri Naismith

Imbula’s signing by Stoke for 24mio€ is the most expensive in Europe, followed by Everton’s Niasse (18m€). Both signings took place on deadline day. 9 out of 10 most expensve signings took place in England, including Rhodes by Championship club Middlesbrough

22 TOP 10 MOST EXPENSIVE WINTER SIGNINGS OVER THE LAST 6 YEARS

2010-11 2013-14

Mio€ 2011-12 2014-15

58.5 2012-13 2015-16

45.0 41.0 37.0 35.0 34.6 32.3 32.0 30.0 26.5

Torres Mata Carroll Dzeko Willian Cuadrado Bony Schürrle David Luiz Luis Suárez

No signings of this winter transfer window have joined historical top 10 of most expensive transfers, which is still topped by Fernando Torres move to Chelsea for 58,5mio€ in 2011. 7 out of 10 most expensive winter signings ever, conducted by Premier League sides

23 CLUB INVESTMENT RANKING 2015/16 (SUMMER + WINTER)

Mio€

Winter 200,0 Summer

139,7 139,5 131,3 118,9 6.0 116,1 108,4 107,3 7.0 99,0 200.0 94,8 37.7 12.5 139.7 139.5 125.3 111.9 116.1 108.4 99.0 69.6 82.3

Manchester City was the side with highest combined investment (summer + winter) of season 2015/16 with 200mio€, followed by city rivals ManU (139) and Atletico (139). None of them spending in winter.

24 THE TRANSFERS THAT DID NOT TAKE PLACE

Player Team Market Value

Romelu Lukaku FC Everton 50 Mio€

John Stones FC Everton 40 Mio€

Sadio Mané FC Southampton 20 Mio€

Jamie Vardy Leicester City 25 Mio€

Nolito Celta de Vigo 20 Mio€

Saido Berahino West Bromwich Albion 20 Mio€

Iñaki Williams Athletic Club 20 Mio€

Riyad Mahrez Leicester City 20 Mio€

Lucas Pérez Deportivo de la Coruña 8 Mio€

Felipe Caicedo RCD Espanyol 8 Mio€

Revenues growth and debt reduction in both Premier League and LaLiga resulted in increase capacity for modest teams to retain talented players that normally would have been sold to powerhouse teams

25 WINTER 2016 TRANSFER WINDOW TOP 5 EUROPEAN LEAGUES

1. Review Top 5 leagues 2. Premier League

26 EPL WINTER PLAYER SIGNINGS INVESTMENT TRACK RECORD

Mio€ +55%

268 251

202 187 162 146 150 111 95 82

29

05/06 06/07 07/08 08/09 09/10 10/11 11/12 12/13 13/14 14/15 15/16

Winter transfers total investment in EPL grew a whopping 55% to 251mio€, the second highest amount in history

27 COMBINED SIGNINGS INVESTMENT SUMMER + WINTER - PREMIER LEAGUE

Mio€ +19%

1,420 1,190

881 757 703 763 635 539

2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16

Total investment of Premier League teams during season 2015/16 was up another 19% to 1,4bio€, the highest amount in history, ahead of even more lucrative TV deals from season 2016/17

28 PARTICIPATION OF PLAYERS SIGNED IN WINTER 2014/15

Nº of players

7 >50%minutes* <50%minutes*

4 6

3 3 3 2

2 2 2 2 2 2 2 2 2 2 3 1 1 1 1 1 1 2 2 2 2 2 2 1 1 1 1 1 1 1 1 1

27 out of 39 players (69%) signed last winter played more than half of EPL minutes, which significantly improves last year’s 34%. Crystal Palace was the most active and players brought in had a decisive contribution on pitch performance (6 out of 7 played regularly)

*Minutes played since match day 20 at season 2014/15 29 CONTINUITY IN 2015/16 OF PLAYERS SIGNED IN WINTER 2014/15

Nº of players

No Yes 7

3

4

1 3 3 3

2 2 2 2 2 2 2 2 4 2 2 3 3 1 1 1 1 1 1 1 2 2 2 2 1 1 1 1 1 1 1 1 1

As much as 17 out of 39 players (44%) signed last winter did not stay at their teams for the new season

30 PREMIER LEAGUE INVESTMENT IN SIGNINGS BY TEAM

2013/14 2014/15 2015/16 Mio€

52.8

45.0 42.8 37.7 34.6 32.8 32.3

24.3 22.9 21.9 19.3 18.0 15.5 12.0 12.8 12.8 9.0 9.5 8.9 7.3 7.0 6.0 5.2 6.6 6.4 3.9 4.8 4.6 4.2 2.0 2.6

Watford was the most active EPL team by spending 42m€ in new players (although some where sent on loan to sister teams). Modest teams top the table, including the 3 promoted teams on top 5 positions in an attempt to avoid relegation and cash-in on EPL TV revenues windfall next season

31 TOP 10 SIGNINGS PREMIER LEAGUE WINTER 2016

Mio€

24.3

17.9 16.0 15.7 13.3 12.0 11.8 11.0 10.6 10.6

Imbula Niasse Shelvey Townsend Afobe Klose Khazri Naismith Doucouré Peñaranda

Stoke’s 24m€ signing Imbula was most expensive signing of the EPL (and Europe), followed by Everton’s Niasse (both on deadline day). All top 10 signings were conducted by bottom 12 teams and most are young talent bets after little availability of experienced and high quality players

32 TOP 10 MOST EXPENSIVE WINTER SIGNINGS EVER – PREMIER LEAGUE

Mio€

58.5

45.0 41.0 37.0 34.6 32.3 30.0 26.5 25.0 24.3

F.Torres Mata Carroll Dzeko Cuadrado Bony David Luiz Luis Suarez Matic Imbula

Stoke’s Imbula record high signing becomes 10th most expensive in winter transfer window history

33 ACCUMULATED 7 YEAR SPENDING OF TEAMS- PREMIER LEAGUE

Mio€

220.1

100.8 84.2 61.8 47.3 46.4 45.1 42.8 39.6 38.8

Chelsea Liverpool Newcastle M.United M.City Sunderland Aston Villa Watford Norwich City Arsenal

Chelsea is the driving force of winter transfer window in the last 7 years, monopolizing both total expenditure (220mio€) and sales (158)

*Summer window not included 34 PLAYERS SALES VALUE PREMIER LEAGUE

Mio€

150.1 132.2 -27% 115.1 96.9

62.1 57.8

28.5

2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16

Premier League sides sold players for just 97mio€ in winter transfer window, which resulted in highest winter net investment in EPL history (154mio€)

35 NET INVESTMENT PREMIER LEAGUE

Mio€

154 118 88

35 20 30 1 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16

36 PLAYER SALES VALUE BY TEAM- PREMIER LEAGUE

Mio€

62.0 2013/14 2014/15

47.8 2015/16

32.3 28.0 25.0

16.0 16.0 11.0 12.0 9.4 7.9 7.8 7.9 7.4 7.3 8.5 5.5 6.4 6.6 4.0 2.0 0.4 0.7 0.3 0.1 1.1 1.0

Up to 8 EPL teams cashed-in from player sales this winter. Chelsea topped the table after selling Ramires to Chinese side for 28mio€. Swansea (Shelvey) and Tottenham (Townsend) complete top 3 in player sales income this winter

37 ACCUMULATED 7 YEAR PLAYER SALES- PREMIER LEAGUE

Mio€

157.7

81.7 78.6 54.1 45.6 36.7 32.3 29.9 17.3 15.5

Chelsea Newcastle Liverpool Swansea City Tottenham M.City Sunderland Everton C.Palace M.United

*Summer window not included 38 NUMBER OF SIGN-UPS PREMIER LEAGUE

Nº of players 57 57 52 51 48 47 16 Loans 19 15 11 Signings 21 37

21 12 9 12 Signings 0€ 6 Signings 0€ 10 Signings 0€ Signings 0€ 4 Signings 0€ 8 Signings 13 41 0€ Signings 0€ 38 37 37 30 27 26

2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16

A total of 48 players were signed by Premier League sides in January, of which 11 were on loan and an other 6 came on a free

39 NUMBER OF PLAYER EXITS- PREMIER LEAGUE

Nº of players

156 151 144 Loans 134 135 125 Signings 117

112 116 108 83 87 91 86

44 51 48 31 35 36 34

2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16

A total of 125 players were released by Premier League sides in January, of which 91 (73%) were on loan. As an average, each team released 6 players

40 NET SIGN-UPS VS EXITS- PREMIER LEAGUE

Nº of players

2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 3 Loans 3 5 -5 -7 Signings -21 -21

-65 -80 -92 -97 -62 -97 -77

-70 -83 -77 -87 -94 -98 -104

Just like it happened at the other top European leagues, Premier League sides took advantage of winter transfer window to reduce the number of players in their squads, resulting in a total reduction of 77 players

41 SIGN-UPS BY TEAM- PREMIER LEAGUE

Nº of players 2013/14 2014/15 8 2015/16

7

5 5 5 5 5 5

4 4 4 4

3 3 3 3 3 3 3

2 2 2 2 2 2 2 2 2

1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

Norwich was the most active team in signings by bringing 8 new players, followed by Sunderland, Bournemouth and Watford (5 each). Manchester sides, Spurs and Aston Villa were the only sides not signing any players. In terms of player exists, Chelsea (10), and Manchester sides (9 each) conducted massive number of loans 42

42 PLAYER EXITS BY TEAM- PREMIER LEAGUE

Nº of players

2013/14 14 2014/15 13 12 12 2015/16 11 10 10 10 9 9 9 9 9 9 9 8 8 8 8 8 8 8 7 7 7 7 7 7 7 7 6 6 6 6 6 6 5 5 5 5 5 5 4 4 4 4 3 3 3 3 2 2 2

43 NET SIGN-UPS VS EXITS BY TEAM- PREMIER LEAGUE

Nº of players

-1 -1 -1

-2 -2 -2

-3 -3 -3 -3

-4 -4

-5 -5

-6

-7 -7

-9 -9

44 SOCCEREX TRANSFER REVIEW 2016- WINTER WINDOW

1. Technical sheet 2. Winter transfer window overview 3. EPL on going season review 4. Case study: Chinese Super League 5. European football table 2015/16 6. Conclusions 7. Annexes

45 RANKING USAGE OF NEW PLAYERS 2015/16

%Players*

1/1 100%

7/9 78% 5/7 4/6 71% 67% 3/5 3/5 4/7 60% 60% 57% 3/6 4/8 3/6 50% 50% 50% 2/5 4/11 40% 2/6 2/6 1/3 36% 2/7 33% 33% 33% 29% 1/4 25% 1/5 20% 1/8 13% 0/6 0%

44% of players (53 out of 121) that joined Premier League last summer have played more than half of the minutes. Arsenal, Aston Villa and M.United are the sides using more intensively the new signings. On the other end: Swansea and Bournemouth.

* % players signed or on loan in summer 2015-16 that played more than 50% of minutes until match day 22 46 PARTICIPATION OF TOP 10 EUROPEAN SIGNINGS 2015/16- EUROPE

%Minutes

85% 76% 71% 70% 67% 64% 63% 61%

48%

32%

A.Vidal Sterling De Bruyne Martial Otamendi Draxler Di María Benteke Firmino Kovacic

A. Vidal has become the most profitable player from top 10 most expensive of last summer. Sterling, De Bruyne and Martial also among most profitable. On the opposite side, Firmino and Kovacic, have participated in less than 50% of the minutes

Only top 10 most expensive players. Minutes played until match day 19 47 PARTICIPATION OF TOP 10 PREMIER LEAGUE SIGNINGS 2015-16

%Minutes

76% 71% 70% 69% 67% 61% 60% 56% 48%

28%

Sterling De Bruyne Martial Pedro Otamendi Benteke Schneiderlin Depay Firmino Son

Sterling, De Bruyne and Martial, are most profitable signings from top 10 most expensive of last summer. On the opposite side, Firmino and Son, have participated in less than 50% of the minutes

Only top 10 most expensive players. Minutes played until match day 19 48 RANKING FIELD PLAYERS WITH HIGHEST PARTICIPATION

% minutes played*

100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

Morgan Vertonghen Alderweireld Clyne Barry Dawson Surman Deeney Williams Mbemba

* % minutes played until match day 22 of Premier League 2015/16 49 RANKING TEAMS WITH HIGHEST NUMBER OF FIX PLAYERS*

Nº. of key players*

9 9 9 8 8 8 8 8 7 7 7 7 6 6 6 6 6 5 4 4

Chelsea, Tottenham and WBA are the teams with the most stable line-up: 9 of its players have participated in more than 70% of the minutes. Sunderland and Aston Villa, with only 4, are the teams with the highest rotation of players

* Fix players: have played more than 70% of minutes until match day 22 of Premier League 2015/16 50 NUMBER OF PLAYERS* FIELDED BY TEAM

Nº. of players*

28 28 27 26 26 25 25 25 25 24 23 23 23 23 23 23 22 22 21 21

M.United is the team that has fielded most different players for second year in a row (28). On the other end, WBA and Arsenal only fielded 21 different players

* Players that participated with at least 1 minute until match day 22 of Premier League 2015/16 51 PARTICIPATION OF HOME GROWN PLAYERS BY TEAM

Nº. of players*

7 7

4 4 3 3 3 3 3 3 3 2 1 1 1 1 0 0 0 0

For 3rd year in a row ManU (7) is still the side fielding the largest number of home grown players. On the opposite side, Stoke, Watford, Bournemouth and Swansea have not fielded any home grown players

* Home grown players that participated with at least 1 minute unitl match day 22 of Premier League 2015/16 52 SOCCEREX TRANSFER REVIEW 2016- WINTER WINDOW

1. Technical sheet 2. Winter transfer window overview 3. EPL on going season review 4. Case study: Chinese Super League 5. European football table 2015/16 6. Conclusions 7. Annexes

53 INVESTMENT CHINESE SUPER LEAGUE SIDES

Mio€ Summer

Winter

202

116

70 62 32 40 13 23 20 26

2011/12 2012/13 2013/14 2014/15 2015/16

Chinese Super League has broken into European football with highest investment ever on players from top leagues. Chinese sides invested 202mio€ so far and winter transfer window is still open until the end of February

54 TOP 10 SIGNINGS CHINESE SUPER LEAGUE WINTER 2016

Mio€

42.0

28.0

18.5 18.0 13.0 11.1 9.8 9.2 8.5 8.4

Jackson M. Ramires Elkeson Gervinho Guarin Jinhao Bi Lu Zhang Ke Sun Gil Ning Jiang

55 NEW SIGNING AVGE DURATION IN CHINESE SUPER LEAGUE

Years

1.22 1.21

0.88

2012/13 2013/14 2014/15

The average stay of players arriving in the Chinese league is less than one year, which confirms the difficulty for players to adapt to different culture and light competitive level

*Summer window included 56 WINTER WINDOW EXPENDITURE BY LEAGUE

Mio€

250

202

78 39 32 27

Chinese Super League has outspent 4 of 5 top European leagues and was only 20% less than Premier League

57 SOCCEREX TRANSFER REVIEW 2016- WINTER WINDOW

1. Technical sheet 2. Winter transfer window overview 3. EPL on going season review 4. Case study: Chinese Super League 5. European football table 2015/16 6. Conclusions 7. Annexes

58 AVERAGE % OF POINTS TOP 3 POSITION TABLE

2013/14 % of points 2014/15 2015/16

85.97% 80.70% 76.47% 75.82% 77.49% 75.05% 71.93% 73.10% 73.10% 70.18% 69.59% 69.01% 69.93% 66.67% 66.67%

Ligue 1 and Premier League are the most competitive leagues during season 2015/16 (top 3 teams have collected 67% of the points in average). On the opposite side, Bundesliga top 3 teams have collected 76% of the points 59 Table after completion of 1st half of each domestic league 59 AVERAGE GOALS SCORED: TOP 10

Average goals Total Avge favor Pt Played W D L Gf Ga Gf

1 B. Dortmund 38 17 12 2 3 47 23 2,76

2 R.Madrid 40 19 12 4 3 52 18 2,74

3 B. Munich 46 17 15 1 1 46 8 2,71

4 PSG 51 19 16 3 0 48 9 2,53

5 FC Barcelona 42 18 13 3 2 44 15 2,44

6 Napoli 41 19 12 5 2 38 15 2,00

7 Borussia M. 29 17 9 2 6 34 30 2,00

8 M.City 36 19 11 3 5 37 20 1,95

9 Fiorentina 38 19 12 2 5 37 19 1,95

10 Leicester 39 19 11 6 2 37 25 1,95

Table after completion of 1st half of each domestic league

60 GOAL PROFITABILITY: TOP 10

Goal Total Goal profitability Pt Played W D L Gf Ga prof

1 Angers 31 19 8 7 4 17 11 1,82

2 Ingolstadt 20 17 5 5 7 11 18 1,82

3 Nantes 24 19 6 6 7 14 17 1,71

4 Málaga 24 19 6 6 7 14 15 1,71

5 At.Madrid 44 19 14 2 3 27 8 1,63

6 Inter 39 19 12 3 4 24 12 1,63

7 Lille 24 19 5 9 5 15 13 1,60

8 Betis 20 19 5 5 9 13 28 1,54

9 Villarreal 39 19 12 3 4 26 16 1,50

10 Stoke City 29 19 8 5 6 20 19 1,45

Table after completion of 1st half of each domestic league

61 AVERAGE GOALS PER GAME BY LEAGUE

2011/12 2012/13 2013/14 2014/15 2015/16 Goals / game

3.20 2.86 2.90 2.85 2.91 2.82 2.82 2.83 2.82 2.74 2.76 2.68 2.6 2.61 2.61 2.56 2.59 2.49 2.54 2.54 2.55 2.58 2.41 2.43 2.36

Average after completion of 1st half of each league

62 TOP 10 PLAYERS BY GOAL EFFICACY

Minutes x goal

93.0 93.4 94.3 95.7 96.4 87.4 89.0 82.6 73.1 74.8

Benzema Ibrahimovic Aubameyang Lewandowski Higuaín Bale Müller Chicharito Neymar Agirretxe

Goals scored during 1st half of each domestic league 63 SPORTING RESULTS TREND PREMIER TEAMS WITH HIGHEST EXPENDITURE IN SUMMER 2015/16

Summer 2014/15 2015/16 Team Investment League League % points % points (Mio€) position position M.City 200 2 75,44 3 63,16

M.United 140 3 63,16 6 52,63

Liverpool 112 8 49,12 7 52,63

Chelsea 82 1 80,70 14 35,09

Tottenham 72 6 54,39 4 61,40

Newcastle 70 10 45,61 18 21,05

Aston Villa 66 13 36,84 20 14,04

Southampton 50 4 57,89 12 42,11

West Ham 47 7 54,39 8 50,88

Watford 47 Championship Championship 9 50,88

Performance during 1st half of Premier League 64 SOCCEREX TRANSFER REVIEW 2016- WINTER WINDOW

1. Technical sheet 2. Winter transfer window overview 3. EPL on going season review 4. Case study: Chinese Super League 5. European football table 2015/16 6. Conclusions 7. Annexes

65 CONCLUSIONS STR 2016- WINTER (1 OF 4)

 Winter transfers total investment in top 5 European Leagues grew 10% to 427mio€, the second highest amount in history

 Combined investment of summer and winter transfer windows in top 5 European leagues was almost 3,4bio€, up 29% vs last season and again record high ever

 Premier League was again the dominant force in Europe, investing 43% more than all other leagues together. SerieA invested 78mio€, followed by Bundesliga (39mio€, -47%), Ligue1 (32mio€, =) and LaLiga (27m€, -54%)

 Combined season investment by Premier League clubs was again the highest ever, in excess of 1,4bio€ (+19%). SerieA reached 657mio€, followed by LaLiga (545), Bundesliga (432) and Ligue1 (335)

 Premier League player sales were down 32% to 90mio€, almost same amount as Serie A. Atlético last minute Jackson sales takes LaLiga to 67mio€, double vs last year. Premier League net investment of 143mio€ is a record high, more than doubling LaLiga spending and eclipsing amounts of any other leagues

66 CONCLUSIONS STR 2016- WINTER (2 OF 4)

 Watford spent more than any other team in Europe. 8 of the top 10 teams in spending play in the Premier League (none in the top 8), including all 3 teams promoted this season

 Only 3 top teams (Arsenal, Juventus and Chelsea) made any investment in January. Bayern and FC Barcelona did not spent any cash on transfer fees for 5th consecutive winter transfer window

 Atlético reaches 1st position of European ranking after selling Jackson Martínez to Guangzhou. Chelsea is again in the top 2 in January, topping sales tables for 3nd year in a row. Porto’s sale of Imbula to Stoke gets it in 3rd position in Europe

 Chelsea is the top club with highest sales activity for 3rd consecutive year, followed at distance by Inter Milan. Virtually no activity recorded in most top clubs

 Imbula’s signing by Stoke for 24mio€ is the most expensive in Europe, followed by Everton’s Niasse (18m€). Both signings took place on deadline day. 9 out of 10 most expensve signings took place in England, including Rhodes by Championship club Middlesbrough

67 CONCLUSIONS STR 2016- WINTER (3 OF 4)

 Manchester City was the side with highest combined investment (summer + winter) of season 2015/16 with 200mio€, followed by city rivals ManU (139) and Atletico (139). None of them spent any money in January

 Winter transfers total investment in EPL grew a whopping 55% to 251mio€, the second highest amount in history. Total investment of Premier League teams during season 2015/16 (summer + winter) was up another 19% to 1,4bio€, the highest amount in history, ahead of even more lucrative TV deals from season 2016/17

 27 out of 39 players (69%) signed last winter played more than half of EPL minutes, which significantly improves last year’s 34%. Crystal Palace was the most active and players brought in had a decisive contribution on pitch performance (6 out of 7 played regularly). As much as 17 out of 39 players (44%) signed last winter did not stay at their teams for the new season  Watford was the most active EPL team by spending 42m€ in new players (although some where sent on loan to sister teams). Modest teams top the table, including the 3 promoted teams on top 5 positions in an attempt to avoid relegation and cash-in on EPL TV revenues windfall next season

68 CONCLUSIONS STR 2016- WINTER (4 OF 4)

 Stoke’s 24m€ signing Imbula was most expensive signing of the EPL (and Europe), followed by Everton’s Niasse (both on deadline day). All top 10 signings were conducted by bottom 12 teams and most are young talent bets after little availability of experienced and high quality players. Stoke’s Imbula record high signing becomes 10th most expensive in winter transfer window history

 Chelsea is the driving force of winter transfer window in the last 7 years, monopolizing both total expenditure (220mio€) and sales (158)

 Premier League sides sold players for just 97mio€ in winter transfer window, which resulted in highest winter net investment in EPL history (154mio€)

 Up to 8 EPL teams cashed-in from player sales this winter. Chelsea topped the table after selling Ramires to Chinese side for 28mio€. Swansea (Shelvey) and Tottenham (Townsend) complete top 3 in player sales income this winter

 Norwich was the most active team in signings by bringing 8 new players, followed by Sunderland, Bournemouth and Watford (5 each). Manchester sides, Spurs and Aston Villa were the only sides not signing any players. In terms of player exists, Chelsea (10), and Manchester sides (9 each) conducted massive number of loans

69 SUMMARY: ON GOING SEASON REVIEW (1 OF 2)

 44% of players (53 out of 121) that joined Premier League last summer have played more than half of the minutes. Arsenal, Aston Villa and M.United are the sides using more intensively the new signings. On the other end: Swansea and Bournemouth.

 A. Vidal has become the most profitable player from top 10 most expensive of last summer in Europe. Sterling, De Bruyne and Martial also among most profitable. On the opposite side, Firmino and Kovacic, has participated in less than 50% of the minutes

 Sterling, De Bruyne and Martial, being the most profitable signings from top 10 most expensive of last summer. On the opposite side, Firmino and Son, has participated in less than 50% of the minutes

70 SUMMARY: ON GOING SEASON REVIEW (2 OF 2)

 Chelsea, Tottenham and WBA are the teams with the most stable line-up: 9 of its players have participated in more than 70% of the minutes. Sunderland and Aston Villa with only 4 are the teams with the highest rotation of players

 M.United is the team that has fielded most different players for second year in a row (28). On the other end, WBA and Arsenal only fielded 21 different players

 For 3rd year in a row ManU (7) is still the side fielding the largest number of home grown players. On the opposite side, Stoke, Watford, Bournemouth and Swansea are the Premier League teams not having fielded any home grown player

71 SOCCEREX TRANSFER REVIEW 2016- WINTER WINDOW

1. Technical sheet 2. Winter transfer window overview 3. EPL on going season review 4. Case study: Chinese Super League 5. European football table 2015/16 6. Conclusions 7. Annexes

72 SOCCEREX TRANSFER REVIEW 2016- WINTER WINDOW

1. Tables 2. About Prime Time Sport

73 LIST OF HOME GROWN PLAYERS BY TEAM

Club Home grown players

Sam Johstone, Patrick Mcnair, Andreas Pereira, Jesse Lingard, James Wilson

Jamal Blackman, John Terry, Ruben Loftus-Cheek, Bertrand Traoré

Kieran Gibbs, Francis Coquelin, Jack Wilshere, Héctor Bellerín

Kelechi Iheanacho

Jon Flanagan, Jordan Rossiter, Jordon Ibe

Nabil Bentaleb, Ryan Mason, Tom Carroll, Alex Pritcahrd, Andros Townsend, Harry Kane

Ciaran Clark, Gary Gardner, Jack Grealish, Gabriel Agbonlahor

Tyias Browning, Tonny Hibbert, Ross Barkley, Leon Osman, Conor Mcaleny

Jeffrey Schlupp, Andy King

-

74 LIST OF HOME GROWN PLAYERS BY TEAM

Club Home grown players

-

Williams, Zaha

Tim Krul, Steven Taylor, Paul Dummet, Rolando Aarons

Matt Targett, James Ward-Prowse, Harrison Reed, Lloyd Isgrove

Daniel Alfei

James Tomkins, Reece Oxford, Mark Noble

Daniel Bachmann, Andy Wilkinson

Tom Hoban, Lloyd Doyley

Jack Rose, Saido Berahino

Declan Ruud, Harry Toffolo, Josh Murphy

75 SOCCEREX TRANSFER REVIEW 2016- WINTER WINDOW

1. Tables 2. About Prime Time Sport

76 PRIME TIME SPORT BUSINESS AREAS

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• Soccerex Transfer Review 7 7 CONTACT DETAILS

Esteve Calzada Group CEO [email protected] blog: www.estevecalzada.com twitter: @estevecalzada +34 669 84 24 46 +44 20 3590 7593

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