Success

Lebanon’s Largest Mall Selects R&M for High-Speed Cabling across Premises

050.6594 050.6595 050.6596

ABC is the most prominent mall and department store in Lebanon, offering unique R&M’s long-standing presence in the Middle East proved an added benefit to ABC Verdun. shopping, dining, leisure and entertainment experience. With a more than 75-year The installation time was greatly reduced by heritage built on the tradition of innovation, ABC was keen to ensure the very best use of the high-performance field-installable connector which made it possible to connect shopping experience for customers at its newest mall in Lebanon, ABC Verdun. the FO Field connectors to fiber cables at the site itself in under a minute. This innovation For this reason, ABC Verdun invested in 25-year system warranty on the cabling infra- network enabling everything from in-store allowed the costly and time-consuming step state-of-the-art cabling infrastructure from structure – thereby ensuring it will be reliable payments to mall security and even systems of fusion splicing to be skipped, as pigtails, R&M. This network serves as the platform on and future-proof. As a result, key systems that optimize its 1,700 car parking spaces. patch cables, and installation cables were which critical mall services, including Internet, now efficiently run on the high-speed cable directly connected. point-of-sales systems, CCTV, digital signage, and the Building Management System (BMS), For the connectivity of its retail stores, the mall now run. «R&M’s products definitely meet the expectations has utilized the very latest Cat. 7 S/FTP cables

with Cat. 6A outlets, while CCTV connectivity is ABC was the first retailer to introduce the of our client and live up to the well-known Swiss quality.» built on high-grade Cat. 6 cabling. This copper 050.6597 mall concept to the Lebanese market, and cabling network connects to a high-speed has become the country’s favorite brand and Antoine Abi Nassif, General Manager QBRANDS Sàrl FO backbone that utilizes OM3 fiber cabling. R&M’s strengths in copper and fiber presented ments of the client and consultant Khatib & preferred lifestyle and shopping destination. ABC Verdun with the opportunity to fulfill all Alami. R&M’s products definitely meet the Located in the heart of Beirut, ABC Verdun its cabling requirements, thus simplifying the expectations of our client and live up to the is a prime urban retail and entertainment implementation. Parts of the network are well-known Swiss quality.» destination. The mall is spread across around built on R&M’s cabling systems, providing a 1.5 million square feet – with more than 25-year system warranty which safeguards the 140.000 square feet of GLA across six levels. Group’s investment and ensures its successful The project hosts over 200 stores including operation for years to come. a wide selection of international must-have brands, as well as movie theaters, and around Antoine Abi Nassif, General Manager of 30 restaurants and coffee shops, and several Qbrands, R&M’s implementation partner in new concept stores. Lebanon said: «After several years of hard work, we have achieved great success with This prioritization of convenience for its R&M in Lebanon. It was crucial for us to win 050.5661 customers prompted the IT team to shortlist 050.6598 this project as ABC Verdun is one of the most OlgaMohammad Tysyachnyuk Sweidan | Project Manager R&M as the cabling vendor has an established Left: Mohammad Sweidan, R&M Levant, important projects executed in Lebanon in SynergiaR&M Levant, SE, Ukraine Africa & Kuwait reputation for quality and service. Moreover, Africa & Kuwait; right: Antoine Abi Nassif, recent years. R&M has provided us with its 090.7257 [email protected]@rdm.com R&M was capable of offering an unmatched General Manager QBRANDS Sàrl full support in order to fulfill the require-

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