Triller Has Been Inflating Public User Figures, Doesn't Deny It
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BILLBOARD COUNTRY UPDATE APRIL 13, 2020 | PAGE 4 OF 19 ON THE CHARTS JIM ASKER [email protected] Bulletin SamHunt’s Southside Rules Top Country YOURAlbu DAILYms; BrettENTERTAINMENT Young ‘Catc NEWSh UPDATE’-es Fifth AirplayFEBRUARY 17, 2021 Page 1 of 25 Leader; Travis Denning Makes History INSIDE Triller Has Been Inflating Public User Sam Hunt’s second studio full-length, and first in over five years, Southside sales (up 21%) in the tracking week. On Country Airplay, it hops 18-15 (11.9 mil- (MCA Nashville/Universal Music GroupFigures, Nashville), debuts at No. 1 on Doesn’t Billboard’s lion audience Deny impressions, up 16%).It: Exclusive Top Country• Triller AlbumsChanges chart dated April 18. In its first week (ending April 9), it earnedTune 46,000 on Inflating equivalent album units, including 16,000 in album sales, ac- TRY TO ‘CATCH’ UP WITH YOUNG Brett Youngachieves his fifth consecutive cordingUser to Nielsen Numbers Music/MRC Data. andBY totalMICAH Country SINGLETON Airplay No. 1 as “Catch” (Big Machine Label Group) ascends Southside marks Hunt’s second No. 1 on the 2-1, increasing 13% to 36.6 million impressions. chart• The and MLC fourth Receives top 10. It followsShort-form freshman videoLP app Triller has reported higher says. “For example,Young’s if firstsomeone of six ischart trying entries, to compare “Sleep With - Over $424M in Montevallo, which arrived at thenumbers summit in of No monthly- active users to the public than it TikTok’s MAU/DAUout You,” reached to ours No.— which 2 in December means they 2016. are He Unmatched ‘Black vember 2014 and reigned for ninereports weeks. Toto date,rights holders, a source with direct knowl- saying we havefollowed the samewith the definition multiweek of No. MAU/DAU 1s “In Case You— MontevalloBox’ Streaming has earned 3.9 million units, with 1.4 Didn’t Know” (two weeks, June 2017), “Like I Loved million inRoyalties album sales. edge of the situation tells Billboard — and Triller there is an inherentYou” (three, misunderstanding January 2018), “Mercy” about (two, Triller’s August Montevallo has spent 267 weeksdoesn’t on the list, deny tying it. business and2018) business and “Here model. Tonight” It’s like (two, trying April 2019).to com- • NMPA President: Luke Bryan’s Crash My Party as theThe sixth-longest- Los Angeles-based company, pare a fish and“Catch” a bicycle.” completes his longest journey to No. 1, Unmatched Royalties expected to go running titles in the chart’s 56-year history. having taken 46 weeks to reach the apex. It out- Finally Turned Over public in coming weeks as part of a special purpose Triller, which was acquired by Proxima Media in On the all-genre Billboard 200, Southside ar- paces the 30-week climb of “Here Tonight.” to MLC Brings acquisition company, known as a SPAC, claimed in October 2019, rose to prominence on the heels of rives at No. 5, awarding Hunt his second top 10 On Hot Country Songs, “Catch” pushes 7-5 for Insight and Progress HUNT YOUNG after the No. 3-peaking Montevalloa press. release it had over 26.5 million monthly its Decembera new 2019 high. press release announcing that (Guest Op-Ed) Hunt first released the EPX2C active, which users debuted in December 2019, but a source with it had as many users as TikTok — which had 26.5 and peaked• Georgia at No. Music 5 on Top Countrydirect Albumsknowledge in August says the 2014. company’s Following user baseCOMBS was ‘DOES’ millionIT AGAIN monthly Luke Combs active’ “Does users to inMe” 2019 (River according House/Columbia to MontevalloCommunity, Between Pens the Pines: aroundAcoustic half Mixtape of that started in January at its No. 2020. 7 high In in July Nashville),2020, featuringa report Eric Church from Reuters, ascends — 11-8 positioning on Country itself Airplay, as the up 10% chief to November 2015. 24.7 million in audience. The song is Combs’ eighth straight career-opening Letter to Senators for Triller claimed in a press release it had hit 50 million competitor to the Chinese-owned short-form video MontevalloStimulus produced Help five singles, four of which hit the pinnacle of Country top 10, following a record run of seven consecutive out-of-the-gate, properly Airplay: “Leave the Night On,” “Takemonthly Your active Time,” users, “House noting Party” it andhad “Make grown 600%promoted year- No. 1 singles.service that now has over 100 million monthly active You Miss• As Me.” NY “BreakArenas Up in a Smallover-year. Town” peakedBillboard at No. has 2. learned that Triller’s userChurch base adds hisusers 15th in Country the U.S. Airplay as of Augusttop 10. 2020, and 689 million HuntReopen co-penned at 10% all 12 songsat on that Southside time was, including closer to“Body 25 million Like a Back monthly active monthly active users globally as of July 2020, accord- Road,”Capacity, which was Here’s released in 2017.users, The according smash hit toruled a source Country with Airplay direct for knowledge THAT TOOK of QUITEing to ‘A numbers FEW’ MONTHS included Travis in Denning TikTok’s shatterslawsuit the against record for three What’sweeks and Required the airplay-, streaming-the situation. and sales-based Hot Country Songs the most weeks theit has U.S. taken government to penetrate filed the Country last year. Airplay top 10 as “After chart for a then-recordof Fans 34 frames. It now ranks second only to Bebe Rexha and a Few” (Mercury Nashville) climbs 12-10 in its 57th week, up 4% to 21.4 mil - Florida Georgia Line’s “Meant to Be”In a(50 statement weeks atop to theBillboard latter list, Triller in 2017-18). CEO Mikelion in radio reach.Triller’s claims have helped bolster its pitch to po- “Downtown’s Dead,” which isLu also says on therethe new is set,no legal reached definition Nos. 14 and of 15monthly The active song surpassestential two investors, tracks that but took the 50 different weeks each numbers to enter it the has top re 10:- on Hot Country Songs and Countryusers, Airplay, and Triller respectively, will no in longerJune 2018. share “Kin monthly- Easton active Corbin ’sported “A Girl to Like rights You,” holders which reached highlight No. the 10 ingulf January between 2018 itbe - folks” led Country Airplay on Feb.users 29, (MAU) becoming or Hunt’sdaily active seventh users No. 1.(DAU) It hit as forethey peaking don’t at No.and 6 thatits larger February, rival. and (Last Aaron September, Watson’s “Outtaa few weeksStyle,” whichafter No.• 3BILLBOARD on Hot Country 200 Songs. accurately represent the company’s value. achieved its No.TikTok’s 10 high in userDecember numbers 2017. became public, Triller told The LatestCLICK single HERE “Hard to Forget” jumps 17-9 on Hot Country Songs. It’s his “After” is Denning’s second Country Airplay entry. “David Ashley Parker “There is no legal definition of MAU/DAU,” Lu (continued) eighth top 10, having corralled 8.2 million U.S. streams (up 96%) and 5,000 in From Powder Springs” traveled to No. 32 in September 2018. ETHAN MICHAEL YOUNG: VIA MARTIN/NHLI GETTY HUNT: IMAGES. IMAGES MILLER/GETTY 20 21 5TH ANNIVERSARY Raleigh Music Group was founded in 2016 by industry veteran As Raleigh’s reputation has grown, the company has partners Peter Raleigh and Steven Storch. The company is steadily built a contemporary roster of songwriters, artists headquartered in the heart of Times Square, NYC with offices in and producers and now publishes songs performed by or Los Angeles. In its first five years has experienced remarkable global featuring superstar artists including: Ariana Grande, Chris growth and expansion. 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