MEDIA KIT 2020
100+ YEARS OF CLIENT STORYTELLING.
SMARTER MARKETING.
LOCAL PRESENCE. NATIONAL REACH.
MLive Media Group www.mlivemediagroup.com [email protected] 800.878.1400 20200428 Table Of Contents
ABOUT US...... 3 NATIONAL REACH...... 4 MARKETING STRATEGISTS...... 5 CAPABILITIES...... 6 DIGITAL SOLUTIONS...... 8 TECH STACK ...... 9 MLIVE.COM...... 10 PRINT SOLUTIONS...... 11 PRINT ADVERTISING...... 12 INSERT ADVERTISING...... 13 NEWSPAPER DISTRIBUTION MAP...... 14 MICHIGAN’S BEST...... 15 CLIENTS RECEIVE...... 17 TESTIMONIALS...... 18 OUR CLIENTS...... 19 DIGITAL SPECIFICATIONS...... 20 PRINT SPECIFICATIONS...... 23
www.mlivemediagroup.com | 2 ABOUT US
MLive Media Group offers state-of-the-art marketing solutions. Our team consists of the sharpest minds in media, focused on delivering integrated, multi- channel marketing programs in all shapes and sizes, tailored to meet customer needs through a sophisticated suite of creative, digital, print, marketing, analytics, and other products and services. From planning and strategy, to creation and development, to implementation and campaign management, MLive Media Group is involved in all aspects of the marketing process. We deliver these campaigns and projects for thousands of clients in almost all industries including tourism, politics, education, financial, travel, gaming, entertainment, sports, automotive, retail, restaurants, non-profits, festivals and more.
MLive Media Group is the sister company to MLive, with ten local newsrooms, eight publications and Michigan’s number one news and information site MLive.com. For almost 200 years our journalists have provided the residents of Michigan with locally relevant news, sports and entertainment coverage. Whether investigating crucial stories or finding the best that Michigan has to offer, we strive to be both an observer and advocate for our local communities.
www.mlivemediagroup.com | 3 PART OF A GLOBAL COMPANY
MLive Media Group (MMG) is a division of Advance 9th largest publisher in Local, a leading national media company comprising the nation 11 news and information websites that rank #1 among Network of nine local media local media in their respective markets and 9th groups – each of them holds largest news organization nationally. Advance Local is the #1 position in their market part of Advance Publications, along with Condé Nast 55,000,000 monthly and American City Business Journals. Our national unique visitors in-house marketing agency is known as Advance 360. 11,000,000 social fans and followers 700+ awards for journalism excellence
National Connections with Extensive Reach
43 business journals 26 publications/websites in the American City Business Journal Network of the Condé Nast family of products
430 Million 135 Million 55 Million 16 Million Monthly users Monthly Web Unique Visitors Monthly Visitors Views
www.mlivemediagroup.com | 4 MARKETING STRATEGISTS
MLive Media Group offers direct-buy media placements within our newspapers and world class news and information website. But our relationship with our clients goes well beyond ad placement. We generate content for social media campaigns. We target audiences using unparalleled targeting technologies. We provide insights into the data you may already collect, and help you to create actionable marketing efforts based on what that data tells you.
WE TIE EVERY MARKETING ACTION TO A MEASURABLE GOAL FOR YOUR BUSINESS, AND REPORT ON PROGRESS REGULARLY.
ADVERTISING ON MLIVE- OWNED MEDIA AND BEYOND The advertising world is filled with choices. We can help you determine what you really need.
YOUR BRAND STORY TOLD VISUALLY Exceptional content and creative.
USING DATA TO YOUR ADVANTAGE Make decisions based on data, not your gut.
MARKETING CONSULTATION: MAKING YOUR OWN TEAM BETTER Not every business needs a marketing agency.
www.mlivemediagroup.com | 5 FULL SERVICE CAPABILITIES
MLIVE MEDIA GROUP IS A FULL SERVICE AGENCY OFFERING:
MARKETING STRATEGY, RESEARCH STRATEGIC SYMBIOTIC & CAMPAIGN MANAGEMENT PARTNERSHIPS • Understand the business through the Extending the services and capabilities we utilize consumer’s eyes, their path to decision. internally and are able to offer our clients, we work (White-board meetings, Basecamp, with several partners: Collaborative planning sessions) • Developing Partner Programs between • Use our extensive proprietary 1st & 3rd party our Client and their Membership or Partner data set to establish Interest & Intent Businesses • With the understanding that the only • App development to track end-user constant is change, we utilize regular experiences in retail inside specific meetings, predetermined benchmarks and geographies regular communication to anticipate and • Perk/Incentive Programs for Target Audiences embrace change situations
DATA – CONSUMER INTEREST SWEEPSTAKES PROGRAM & INTENT Sweepstakes are an effective and manageable • Reach a relevant audience at the moment option with a high rate of return and when they are primed to receive, remember engagement. Grow your customer base and data and act on the message set with digital display ads on MLive.com touting • 1st party data representing approximately the giveaway, inviting the audience to enter for 50% of the US population (through our a chance to win and highlighting the featured affiliated 12 local media group properties, 22 business. An email is also sent to over 120,000 Condé Nast publications/sites and Advance MLive readers inviting them to enter and opt-in Local) for future offers. These opt-ins, names, and emails can be shared with the client generating a new • 3rd party data available through our many leads list or list-matching opportunity for future technology partners connections.
DIGITAL MEDIA GOAL DEVELOPMENT, • Using insights forged from our proprietary 1st REPORTING & OPTIMIZATION and 3rd party data, we craft campaigns that Our investment in enhanced reporting provide an effective actionable roadmap to technologies enables us to better analyze the intended results. performance – we monitor via custom-built • SEO, SEM & AdWords, Targeting & Retargeting operational tracking systems (D.I.H., MOAT, (IP, Geo, Behavioral, etc.) etc.). Statuses and learnings are communicated • Mobile Marketing & Location-based Services consistently in a predetermined pace and utilized to optimize individual messages, creative, media and campaigns. Our teams are also Google Analytics certified, enabling us to monitor metrics from the client side.
www.mlivemediagroup.com | 6 BRANDING WEB DEVELOPMENT • Stakeholder focus groups and trainings • Discovery meeting and audits to develop a • Brand research and strategy complete understanding of the needs of the • Audits to determine all impacted touch user, and functional and visual requirements points, media, etc. • Custom/template sites • Collaborative development • Responsive Site Builds • Renaming consultation and facilitation • Custom/purchased CMS • Style Guides – logos, iconography, font and • SSL/HTTPS secure connections palette determinations • Multiple hosting & maintenance options • Communication plans (internal, external) • Content creation • Reporting
CREATIVE DEVELOPMENT & EXECUTION SEARCH ENGINE OPTIMIZATION An in-house creative team of 40+ people with We understand that SEO is not just about skills ranging from visionary/brand identity keywords or rankings. It’s about Organic traffic specialists to videography and photography and all the solutions that work together to achieve specialists to traditional content creators to it. SEO is about getting in front of the right fulfillment designers. people, and gaining qualified leads that turn into customers. Our SEO campaigns focus on getting more of the right people to your website, and to CONTENT MARKETING your business. Telling relevant and engaging stories that matter to your customer and you, using any effective channel and medium (photo slideshows, video, SEARCH ENGINE MARKETING podcasts, infographics, sponsored articles, No matter the size of business, we provide website copy, social media posts and more). remarkable paid search services. Our process is simple. First, we identify your objectives and outline goals to build a campaign centered on SOCIAL MEDIA MARKETING achieving those goals. Campaigns are built and From paid placements, to sponsored posts, to managed on an individual basis providing you earned/organic trafficked posts. Utilizing only a custom solution and ensuring optimization to the channels that make sense for your brand produce results. Our team will report out each + the campaign + KPIs. We take the content month on the performance of the account to to where your target audience is, with the ensure transparency and satisfaction. understanding that this is an amplification tool, not a standalone piece.
www.mlivemediagroup.com | 7 DIGITAL SOLUTIONS
Target exactly who you need to reach, anytime, anywhere. We connect brands to people through world-class advertising solutions, local expertise and premium brands.
video creation ONLINE DISPLAY ADVERTISING • Advertising • Direct sold MLive.com digital placement • Publishing • Programmatic ad-buy management • Mobile Geo-fencing video SPONSORSHIP • Video and Rich Media • Michigan’s Best • Graphic Design • Photography
YOUR AD HERE your logo content marketing your custom content here • Sponsored Content • Content Creation • Content Strategy
YOUR CUSTOM
EMAIL HERE Ad
Ad
YOUR AD HERE
EMAIL MARKETING SOCIAL MEDIA SEARCH ENGINE OPTIMIZATION (SEO) • Data Appends • Management SEARCH ENGINE MARKETING (SEM) • List Rental • Optimization • Display Retargeting • Advertising WORDPRESS WEBSITE DEVELOPMENT
www.mlivemediagroup.com | 8 POWERFUL TECH STACK
A powerful and sophisticated tech stack is necessary to fuel the science behind an effective audience targeting strategy. However, the people add the art. Great audience targeting is only achieved through cutting-edge technology and smart, experienced people who truly know how to use it. At MLive Media Group we have and use both to execute industry-leading audience targeting strategies. The Advance family of companies elevated to Google Premier SMB Partner status at the start ofOWNED its new program in 2015, has been a Preferred AdWords Partner since 2012. Additionally, our team members are experts in this field with most, if not all, Google AdWords and Analytics certified.
MORE THAN MORE THAN WE OWN WE WE SERVE COMSCORE 55 360 60 CONTROL 38 #1 MILLION MILLION MILLION 3.4 BILLION RANKED MONTHLY UNIQUE MONTHLY PAGE 1ST PARTY BILLION DIGITAL ADS LOCAL NEWS VISITORS* VIEWS* COOKIES 3RD PARTY ANNUALLY PUBLISHER COOKIES BRAND*
PREFERREDPREFERRED PARTNERS PARTNERS
TECH STACK TECH STACK
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* Sources: Lotame Dec 2018, comScore Key Measures October 2018 (ranking, Dec. 2018)
www.mlivemediagroup.com | 9 #1 RANKING NEWS PUBLISHER IN MICHIGAN MLIVE.COM HAS MI COVERED
MLive, with ten local newsrooms, eight publications DIGITAL SOLUTIONS and Michigan’s number one news and information • Digital Display Ads site MLive.com – for almost 200 years our journalists have provided the residents of Michigan with locally relevant news, • Rich Media sports and entertainment coverage. Whether investigating • Geo, Contextual and crucial stories or finding the best that Michigan has to offer, Behavioral Targeting we strive to be both an observer and advocate for our local • Re-Messaging communities. • Sponsored Articles BENEFITS • Video Allows you to capture users that are more engaged with • Social Media content that matters, making MLive.com the ideal local • Special platforms for: job audience for your campaign. listings, auto listings, obituaries, Keeps your brand across multiple devices, on local news that celebrations and for sale ads. our community is consuming most. Over 20 million monthly sessions. • 70% driven by mobile device, spending over 1:50 sec on site • 30% driven by desktop, spending 4 minutes on average Award-winning news means compelling content with a loyal and engaged audience. • 99 Michigan Press Association awards • 51 Associated Press awards MONTHLY INSIGHTS
15,500,000+ 6,900,000+ 4,900,000+ 1,400,000+ 30 MOBILE DESKTOP STATEWIDE UNIQUE USERS IMPRESSIONS SESSIONS SESSIONS VISITORS 14% SERVED PER POPULATION USER, 0.12% REACH* AVERAGE CTR
AUDIENCE PROFILE
42 63% 72% $77K 71% MEDIAN ARE ATTENDED AVERAGE ARE AGE BETWEEN SOME HOUSEHOLD HOMEOWNERS 18–49 COLLEGE INCOME
* Sources: comScore 2018, Scarborough 2019 Rel. 1
www.mlivemediagroup.com | 10 PRINT SOLUTIONS We own Michigan’s News Our journalists report Michigan’s News, in communities across our Great Lakes State. Advertise alongside these well-read news articles, and reach your audience using print. As part of a well- rounded marketing campaign, print advertising (especially when positioned alongside trusted news content) can make for a healthy mix.
69% OF CONSUMERS 78% RETENTION RATE 943,000 READERS WEEKLY PAY MORE ATTENTION TO WHEN PRINT IS USED GAIN INFLUENCE WITH THE ADS FROM SOURCES THEY AMONG A 3+ CHANNEL MLIVE AUDIENCE KNOW AND TRUST CAMPAIGN
EIGHT LOCAL NEWSPAPERS MICHIGAN’S BEST
to share Stories we MLiveMIBest For delivery concerns or to stop receiving this publication please call 800.804.5788, email [email protected], or go to http://michigans-best.com. SPONSORED BY
FIND MORE MI BEST CONTENT @ MLIVE.COM/MIBEST GRAND RAPIDS | KALAMAZOO | MUSKEGON | 3.10.19
unusual 17spots you didn’t know you could spend the night in Michigan
Photo courtesy of AirBnB
ant to level up your next Solarium Suite, on www.airbnb. Check out School Bus Livin’ Michigan trip? Consider com. at Dragonfly Dunes, on www. scheduling a stay at someplace airbnb.com. extra special -- like an up IN A CABOOSE north “hobbit house,” for There are countless lodging IN A HOBBIT HOUSE winstance, or a Frank Lloyd options in and around Sleeping Sleep in a fairy-tale cottage just Wright home, or even a Bear Dunes National Lakeshore, steps from Lake Michigan in caboose tucked away in but this restored historic one of Charlevoix’s “mushroom Sleeping Bear Dunes. caboose might be one of the houses” -- 30 quirky stone Read on for a list of cool, most unique. There’s room for homes designed and built by unusual lodging options two here, with a galley kitchen, architect Earl Young in the early
| [email protected] around the state. wireless internet, a gas grill 20th century. These structures
outside, and the Sleeping Bear feature cedar-shake roofs IN A SOLARIUM Heritage Trail just steps away. and curved lines that blend in Guests who rated this sweet Check out Historic, Restored seamlessly with the northern St. Ignace AirBnB -- a private Caboose at the Base of the landscape around them, lending solarium suite attached to Sleeping Bear Dunes, on www. them to be called things like
BY EMILY BINGHAM EMILY BY a resident’s home -- raved vrbo.com. “hobbit houses” or “mushroom about its cozy vibe, its water houses.” Photo courtesy of AirBnB views and its proximity to IN A BUS There are nearly a half dozen downtown. The solarium is full Like a tiny home but on wheels, hobbit houses that can be of plants and tons of natural this funky-cool converted bus rented as vacation lodging, but light (as solariums tend to be), has A/C *and* heat, allowing it know that reservations fill up but there’s also a bathroom, to offer year-round alternative sometimes a year in advance. bedroom, living room and a lodging for folks looking for Alternately, you can stop in kitchenette. Private entrance, a place to stay in Marquette. at the Charlevoix Chamber a fire pit out back, and well- Summertime bonus: It’s across of Commerce for details on a behaved pups are welcome. the street from a sandy public walking tour of the homes. Check out Moran Bay View beach on Lake Superior. Continued | 2 & 3
SPONSORED BY to share Stories we MLiveMIBest MICHIGAN’S BEST | 3.10.19 | 1
www.mlivemediagroup.com | 11 PRINT ADVERTISING Advertising in Print Reaches an Engaged Audience We have all sorts of options for print ads that appear in our paper and subscribers can access daily digital editions for all eight newspapers (exact replicas of the printed paper), as well as online at MLive.com. After all, we have been providing Michigan’s trusted, consistent and award-winning news and information content for 180+ years. Our newspapers reach an engaged audience that give newspapers their attention and actively consume content. It’s the ideal environment for advertising to influence brand choice and direct response.
At MLive, we focus on creating compelling advertising and messaging for our advertisers, as well as making sure clients understand the value of our dedicated audience. As a result, MLive Media Group has cultivated a long list of satisfied and trusting clients using our newspapers for their messages.
PUBLISH DAYS The Bay City Times, The Flint Journal, and The Saginaw News are published every Tuesday, Thursday, Friday and Sunday. The Grand Rapids Press, Jackson Citizen Patriot, Kalamazoo Gazette, and Muskegon Chronicle are published every Tuesday, Thursday and Sunday. The Ann Arbor News is published every Thursday and Sunday.
Expanded distribution coverage is available to non-subscribers each Sunday in Michigan’s Best.
READ THE PAPER TOTAL PRINT & MLIVE.COM NEWSPAPER/DMA AT LEAST 1X WEEK REACH AT LEAST 1X WEEK The Ann Arbor News/Detroit DMA 96,000 1,162,691 Muskegon Chronicle 74,763 748,123 Kalamazoo Gazette 117,925 776,227 Jackson Citizen Patriot 41,103 287,011 The Grand Rapids Press 287,512 918,156 Flint DMA* 250,780 558,403
*The Flint Journal, The Saginaw News, The Bay City Times
PRINT SOLUTIONS • In-Paper Advertising • Inserts - Preprints • Inserts - Print & Deliver • High Impact Print Advertising • Special Interest Sections
Sources: Nielsen Scarborough 2018 R1, 2018 Google Analytics
www.mlivemediagroup.com | 12 INSERT ADVERTISING
Reach thousands of engaged readers in any of our eight newspapers with a variety of targeting options for free standing insert/preprint advertisers. We offer a wide variety of options to target your message, including geo-targeting by zip code.
The weekly non-subscriber package (TMC) includes local grocery and shopping inserts that customers look forward to receiving – all in a welcoming design. The Michigan’s Best publication highlights reasons to celebrate everything great about our state: Food, Entertainment, Adventures, Business and Technology. This publication provides advertisers the ability – when combined with newspaper coverage – to attain optimum household penetration within targeted zip code coverage areas and expanded, non-duplicated Sunday home distribution of 595,100 homes weekly.
9 OUT OF 10 70% NEWSPAPER READERS TAKE OF ADULTS AGED 18 AND SPECIFIC ACTIONS AFTER READING OVER PREFER NEWSPAPER PRE-INSERT ADS. (INMA) AS THE SOURCE OF COUPONS. (MANSIMEDIA)
www.mlivemediagroup.com | 13 NEWSPAPER DISTRIBUTION MAP
MLive Media Group has an extensive reach in Michigan for preprinted inserts with over 230,000 circulation across 364 zip codes for Sunday Newspaper delivery plus core market distribution areas that offer extended market coverage with Michigan’s Best, which is delivered to over 595,100 non-subscriber homes every weekend.
CORE MARKET AREA DISTRIBUTION SUNDAY NEWSPAPER DISTRIBUTION
www.mlivemediagroup.com | 14 Michigan’s Stories We Love to Share STATS Michigan’s Best and ThisIsMIBest.com is a spot where foodies, travel As of September 1, 2019 lovers, tech fans and anyone curious about life in Michigan can find uplifting stories that might help them plan their next adventure – or just Followers: 14,922 put a smile on their face.
BE PART OF THE MOVEMENT! Followers: 1,410 Getting involved in Michigan’s Best means sharing your stories through platforms like video, social media, print and display. It means aligning Page Views: 3.6M* your brand with highly sharable, entertaining and uplifting content via vlogs, sponsorships and other media. Our most committed partners will Unique Users: 1.9M* be aligned in the brand and marketing of Michigan’s Best at a mass level. There are so many ways to be part of the movement. Video Views: 1.4M MICHIGAN’S BEST CONTENT The content and articles that are part of Michigan’s Best are stories by Social reporters for MLive.com, and branded content from our advertising Impressions: 7M partners living side by side. Editorial content will originate on MLive.com and will be promoted through Michigan’s Best. Our partner’s paid content Printed Publication will originate on ThisIsMIBest.com. Reaches 595,100 PROMOTING MICHIGAN’S BEST Homes Weekly Michigan’s Best content is promoted using the power of the MLive Media Group audience. There’s intensive advertising for the Michigan’s Best 8 Elite Partnerships brand living on MLive.com. Our stories are even more present in social and Growing media, creating awareness and audience through the posts, comments and shares of our audience. Articles found on the Michigan’s Best site will be promoted through the power of social media, to generate the kind of *Number includes both movement and groundswell these great stories deserve. mlive.com/michigansbest and thisismibest.com
www.mlivemediagroup.com | 15 MICHIGAN’S BEST PRODUCTS
Added Value & Best Promotion!
TACTICS
to share Stories we • Brand Awareness MLiveMIBest For delivery concerns or to stop receiving this publication please call 800.804.5788, email [email protected], or go to http://michigans-best.com. SPONSORED BY
• Video WHERE TO FIND MICHIGAN’S BEST CONTENT GRAND RAPIDS | KALAMAZOO | MUSKEGON | 6.16.19
MLive | www.mlive.com/michigansbest Michigan’s Best | www.thisismibest.com [ Michigan’s Best ] Stories for foodies, adventurers, business men Facebook | facebook.com/MLiveMIBest Instagram | @mlivemibest and women, innovation that uplifts our communities, and the many things that make Michigan a remarkable place to live and thrive. • Sponsored Article on Print | every Sunday, around the state Twitter | @mlivemibest
ThisIsMIBest.com and/ World-famous muralist and 5 more “can’t miss” highlights at the 2019 Lakeshore or MLive.com • Social Media • Podcasts
• Digital Impressions Festival
SPONSORED MLive for Lakeshore Art Festival • Content Impressions n April, muralist Kelsey Montague collaborated with The festival’s jury committee creates a marketplace Come for the art, and then let your taste buds take Taylor Swift to launch the pop sensation’s newest for unique fine art and handcrafted goods by jurying over during a culinary timeout from your shopping single. more than 450 artists who apply for entry. The team adventures. The streets are lined with vendors Come July, Montague, who has built an international then invites the art entrepreneurs to share their who offer everything from classic fair foods to tasty following with large scale winged mural pieces, will talents and one-of-a-kind wares in Hackley Park and sandwiches, BBQ, sirloin beef tips, desserts and much idrive excitement around the Lakeshore Art Festival, throughout the vibrant downtown surrounding streets. more. centered in Downtown Muskegon on July 5-6, by “You can find something for everyone here,” said “There’s African-style food, Mediterranean cuisine, creating a must-see piece for visitors to enjoy. Flanders. “It’s truly an artisan’s market with pieces you and of course festival food favorites like soft pretzels, “We are thrilled and elated that she is going to be won’t find anywhere else. We have a beautiful setting elephant ears and fresh squeezed lemonade. Really, • Sweepstakes/Lead Gen here and become a permanent part of our community,” with handcrafted art that is truly remarkable.” there is something for every foodie to enjoy,” Flanders said Carla Flanders, the art festival’s director. “We’ve There are more than 380 booths, with roughly 120 said. been so impressed with her work and how intentional fine art exhibitors creating art with distinctive styles Flanders doesn’t like to play favorites – and suggests and interactive it is. Her pieces are inspirational, and various mediums including handblown glass, that visitors follow their own cravings – but at least inclusive and uplifting. It’s a great message and a great paintings, sculptures, photography, fibers and more. once every year she’ll make her way to the Ice Box fit for the Lakeshore Art Festival and for Muskegon.” Wine and beer garden Brand Ice Cream Bars truck for a locally-made treat “The colorful mural and its intricate design will If shopping isn’t your top choice among things to do from the Whitehall-based business. dominate the East side of the Frauenthal Center, – or you just need to drop off a partner where they’ll “They’re heavenly,” she said. • Scheduled Appearances becoming an attraction that continues Muskegon’s be entertained – the festival hosts a wine and beer Authors’ tent and interactive art metamorphosis and its thriving downtown,” Flanders garden in Hackley Park and it is the perfect place to Find Michigan’s next great writer among 20 Mitten- said. unwind. Visitors can grab a glass of wine or a craft centric authors who will be at the show in the Montague’s artwork will join only 77 other works brew and stroll through the fine art in the park or take Emerging Author’s tent. The authors are available for around the world, including one in Ann Arbor and a break from patrolling the booths and enjoy the stage one-on-one discussions and to provide signed copies another in Detroit. The pieces appeal to people looking entertainment. of their books that will likely be next on for bright art images and are a favorite of social media “It was a natural fit and a great your summer reading list. users. way to enhance the festival “This is a great chance for some • Print Ads in “It’s really exciting to have Kelsey be a part of the experience,” Flanders said. “It’s exposure and to get the word out about Lakeshore Art Festival. Her butterfly-wing mural is such a beautiful setting that you their writings,” Flanders said. “We want not only breathtaking, but it is symbolic for the many can sit back, relax and enjoy to support creative expression of all changes our community has gone through and the everything that is going on around a picture is a poem kinds at our show.” beautiful downtown it is today” Flanders said. “This you.” The festival even gives visitors the new permanent piece, coupled with the hundreds of Children’s Lane without words chance to participate in creating their artists at the Lakeshore Art Festival, sets the stage for The Lakeshore Arts Festival own art with Chalk The Walk and the MI Best Publication another stellar year of artful engagement!” opens the door for children Community Interactive Art Project! The art festival is a summer tradition, drawing artists to experience beauty through On July 5 from 4-6pm chalk will be set and visitors from around the country, leading to it different visions and presents an out for guests to take sidewalk art to earning honors as the best contemporary and classic opportunity to expose them as the streets of Western Avenue. If chalk art show in Michigan and the 11th best in the nation budding artists through interactive isn’t your style, then the Community by Sunshine Artist Magazine. The weekend also serves activities. Interactive Art Project will allow you to create a as an economic engine for the Lakeshore community, Kids can watch a stage performance, make masterpiece of art with paint on canvas! Each year with research showing the festival has had a $5.6 personalized paintings and participate in theatrical thousands of people bring new excitement and their • Print Ads in 8 Statewide million impact since 2013. Annual attendance reaches games, all captivating, enriching and educational by own touch of creativity to the event. 60,000 people, Flanders said. nature. This year’s theme, the butterfly, is right in line “It’s always really cool to see what people come up “People are drawn here by the quality of art and with not only the new Kelsey Montague mural, but also with,” Flanders said. “Everyone from kids and their the hospitality of the community,” said Flanders. “It’s the butterfly scavenger hunt, butterfly educational parents, to art students and grandparents, get out there an honor when people are excited to come back and booth and butterfly interactive dance. and get creative.” spread the word about how incredible this festival is to “It’s everything artful and engaging and getting kids to Visit the Lakeshore Art Festival’s website, attend.” think outside of the box,” Flanders said. “Each area has lakeshoreartfestival.org, to discover more about the Newspapers Here are five more must-see highlights for 2019: something new and interesting for children to do.” exciting weekend in Muskegon. Shopper’s paradise The food
SPONSORED BY to share Stories we MLiveMIBest C O N TAC T MICHIGAN’S BEST | 6.16.19 | 1 Discover how partnering with Michigan’s Best can amplify Printed TMC Publication your business: Jamie Dionne 616-377-8728 [email protected]
Digital Ads www.ThisIsMIBest.com
www.mlivemediagroup.com | 16 OUR CLIENTS RECEIVE
Local, Personal Service
Direct placement on Michigan’s #1 news site, MLive.com Guaranteed Google ad network compliance Google Adwords certified experts Comprehensive digital reach capabilities Transparent reporting Ongoing optimization World’s best data and technology partners Fair, custom quotes based on individual needs
Our partnership with MLive is greatly valued on many levels. We feel confident in the strategies about our tourism product. Our account rep helps us fully understand our success analytics and makes necessary adjustments. We’ve worked with their creative staff on videos and blogs and feel the finished product is intriguing, professionally crafted and a true representation of our brand.
– Christy Walcott, Gaylord Area Convention & Tourism Bureau
www.mlivemediagroup.com | 17 TESTIMONIALS What our partners are saying...
A big thanks to our digital marketing team at We use MMG for all of our digital marketing...because MMG. Our hard work is paying off! [In response to of their expertise with Google Analytics reporting and Mackinac Island being named Number One Summer analysis. MMG also offers the Visitor Bureau a wide Destination by TripAdvisor in 2018] scope of influence as one of the largest publishers in – Tim Hygh, Mackinac Island Tourism the US. This helps distribute our message regionally, and in the state of Michigan. MLive brought to Grace’s rebranding exactly what we – Scott Beal, Silver Lake Sand Dunes-Hart had hoped. They accepted our initial data collection Visitors Bureau efforts and added to that body of data. They under- stand the dynamics brought by multiple layers of In a market that is very segmented it can be tough to institutional stakeholders and helped us gain buy-in. get the attention of potential and existing customers. The entire process had clear deliverables as well as a Eric [Hultgren, of MLive] helped us recognize the clear path to reach the end goal. need to focus on making our customer “the hero” in – Brian Sherstad, Grace Christian University our business scenarios for sustainable success. – Rick Vuyst, Flowerland When we first began refreshing our brand identity we vetted a few local creative agencies for the The process for designing something as seemingly project. We were impressed by the professionalism simple as a logo is somewhat magical. Looking at and strategic approach and we decided to jump into what we had before and looking at what we have this crazy journey with their team leading the charge. now is an impressive difference. Our staff sees the – Steve Volkers, Steve Volkers Group difference and is excited and motivated to promote and expand the brand. We love the guidelines, it will Eric [of MLive] can introduce new ideas and make be a valuable tool in our marketing going forward. them a realty within the hour. As media is ever- – Teel Jewelers changing in this fast-paced environment, Eric will inform his audience of current industry trends and The MLive/Advance team has helped Kadant scale how to implement those trends back in the office. our digital strategy for the industries we serve. As our – Anita Lindsay, Michigan Chamber of Commerce marketing efforts have begun shifting from inbound to more outbound and account-based marketing, Our Planning Commissioners loved [the videos] and they have listened and guided us with solutions that many want to visit these locations now. They’re very have exceeded our lead generation goals. I value the impressed with the high-quality of work MLive is strong partnership that’s grown the last six years with producing. Ryan Winfield and his team as our digital agency. – Jacob Maurer, Genesee County Metropolitan – Vicki Hunsberger, Director of Marketing, Kadant Planning Commission The family-owned dairy farm, MOO-ville Creamery, Our partnership with MLive is greatly valued on had one location with limited local distribution. many levels. We feel confident in the strategies Then it was named Michigan’s Best Ice Cream Parlor about our tourism product. Our account rep helps by MLive. Today, owner Troy Westendorp said they us fully understand our success analytics and produce 733% more ice cream and distribute to makes necessary adjustments. We’ve worked with most of West Michigan. “We made 12,000 gallons in their creative staff on videos and blogs and feel the 2012 when we won the contest and now are making finished product is intriguing, professionally crafted 100,000 [gallons] a year!” said Westendorp. The and a true representation of our brand. Nashville, Michigan based creamery has expanded to – Christy Walcott, Gaylord Area Convention & three locations and are known for their innovations, Tourism Bureau creative flavors and community focus, thanks to the support of Michigan’s Best and MLive. – Troy Westendorp, MOO-ville Creamery
www.mlivemediagroup.com | 18 OUR CLIENTS
MLIVE MEDIA GROUP HAS WORKED FOR THOUSANDS OF CLIENTS IN MANY DIVERSE INDUSTRIES SUCH AS: TOURISM, POLITICS, EDUCATION, FINANCIAL, TRAVEL, ENTERTAINMENT, B2B, HEALTHCARE, REAL ESTATE, AUTOMOTIVE, RETAIL, RESTAURANTS, NON-PROFITS, FESTIVALS AND MORE.
RESORT & SPA
SILVER LAKE SAND DUNES
® CLICKSAFETY Safety. Compliance. Your Future.
www.mlivemediagroup.com | 19 DIGITAL SPECIFICATIONS DESKTOP ADS
Leaderboard | Rectangle | Wallpaper | Dimensions: 728x90 Dimensions: 300x250 Dimensions: 1280-1680 wide x 800-1600 high File Size: 60 kb Max File Size: 60 kb Max Text-Safe Area: 140px (on each side) File Format: JPG, PNG, GIF, ad tags File Format: JPG, PNG, GIF, ad tags (1000px of white space in the center. Due to different Animation: GIF, HTML5, 15 sec max; IBV Animation: GIF, HTML5, 15 sec max; IBV monitor sizes, the full width may not be seen on all Expandable sizes: Expandable sizes: monitors; plan accordingly.) 728x90 > 728x270 300x250 > 600x250 File Size: 200 kb max, 100 kb optimal RRM and IBV available for desktop File Format: JPG Animation: None AREA AREA SAFE COPY SAFE COPY PX
Half Page | Adhesion | BACKGROUND 140
Dimensions: 300x600 Dimensions: 970x90 Text-safe File Size: 60 kb File Size: 60 kb Max File Format: JPG, PNG, GIF, ad tags File Format: JPG, GIF Animation: GIF, HTML5, 15 sec max; IBV Animation: GIF, 15 sec max Expandable size: 300x600 > 560x600 This unit remains visible at the bottom of the browser window at all times. Billboard | Dimensions: 970x250 File Size: 200 kb Max File Format: JPG, PNG, GIF, ad tags Animation: GIF, HTML5, 15 sec max; IBV
Wide Sky | Gmail Ad | Dimensions: 160x600 Dimensions: 650 wide x 300-1000 high File Size: 60 kb File Size: 800 kb Max File Format: JPG, PNG, GIF, ad tags File Format: JPG, PNG, GIF Animation: GIF, HTML5, 15 sec max; IBV Animation: None Expandable sizes: This is a static unit that displays within Gmail. CTA Branded Footer | 160x600 > 320x600 Dimensions: 620 wide x up to 200 high File Size: 60 kb Max File Format: JPG, PNG Animation: None Must include a prominent call to action
Native Display | Dimensions: 1200x628 (build size) File Size: 1200 kb Max File Format: JPG, PNG, no tags Animation: None These ads are built at 1200x628, but will be displayed at smaller dimensions. HOMEPAGE
INTERIOR PAGE
EXTENDED REACH
www.mlivemediagroup.com | 20 DESKTOP PRODUCTS
Homepage Takeover Interior Page Takeover Homepage Roadblock
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1 Units Included: 1 1 | Leaderboard 2 | Pushdown or Billboard 3 | Wallpaper 4 | Rectangle of Half Page Units Included: 1 | Rectangle and/or Native Display, x3 Native Display Click-In Best practice: use a different layout for each 2* File Format: JPG, PNG, no tags rectangle Animation: None Served on Nativo; these ads appear on the 3* Sponsored Content article page Interior Roadblock Units Included: 1 1 | Rectangle x3, or Native Display 1 Click-Out + 2 rectangles 2 | Billboard 3 | Adhesion 4 | Leaderboard* 2 * For devices that can’t fit a 970px width, the Leaderboard is served. 2 Best practice: use a different layout for each rectangle. Instructions must indicate if the Native Display Click-Out is included.
Native Display Click-Out Will click to external destination Units Included: Served on DFP 1 | Leaderboard 2 | Rectangle
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Units Included: All Units Optional 1 | Leaderboard 2 | Rectangle, or Half Page* 3 | CTA Footer Units Included: *Desktop only; built if requested 1 | Native Display Ad
www.mlivemediagroup.com | 21 MOBILE ADS Leaderboard | Rectangle | Mobile Banner | Dimensions: 728x90 Dimensions: 300x250 Dimensions: 320x50 File Size: 60 kb Max File Size: 60 kb Max File Size: 60 kb Max File Format: JPG, PNG, GIF, ad tags File Format: JPG, PNG, GIF, ad tags File Format: JPG, PNG, GIF, ad tags Animation: GIF, HTML5, 15 sec max; IBV Animation: GIF, HTML5, 15 sec max; IBV Animation: GIF, HTML5, 15 sec max; IBV Expandable sizes: Expandable sizes: Expands to: 728x90 > 1024x768 (tablet only) 300x250 > 1024x768 (tablet only) 320x50 > 320x480 300x250 > 320x480 (mobile only) RRM available for mobile browser, and extended RRM and IBV available for mobile browser, and reach mobile apps. extended reach mobile apps.
Native Display | Dimensions: 1200x628 (build size) File Size: 1200 kb Max Mobile Adhesion | File Format: JPG, PNG, no tags Advance Local sites only Animation: None Dimensions: 320x50 These ads are built at 1200x628, but will be File Size: 60 kb Max displayed at smaller dimensions. File Format: JPG, PNG, no tags Animation: GIF, 15 sec max
MOBILE PRODUCTS
Mobile Homepage Takeover Mobile Homepage Roadblock Mobile Native Display Click-In
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Units Included: Units Included: Units Included: 1 | Rectangle and/or Native Display, x4 1 | Rectangle and/or Native Display, x3 1 | Mobile Banner 2 | Mobile Adhesion Best practice: use a different layout for 2 | CTA Footer Best practice: use a different layout for each rectangle 3 | Rectangle each rectangle
Additional information can be found on www.mlivemediagroup.com or reach out to your sales executive for specific information.
www.mlivemediagroup.com | 22 PRINT SPECIFICATIONS 43 INCH PRESS SIZE RETAIL AD SIZES (6 COLUMN) Column x Inches = Image Area
Full Junior Page Half H Half V Tower Quarter H Quarter V 6 col. x 19.5" 5 col. x 14.5" 6 col. x 9.75" 3 Col. x 19.5" 2 col. x 19.5" 6 Col. x 4.75" 3 col. x 9.75" 117.00" 72.50" 58.50" 58.50" 39.00" 28.50" 29.25"
Landscape Strip Eighth Small Portrait Business Card Mini Pencil 4 col. x 4.75" 6 col. x 2.5" 3 col. x 4.75" 2 col. x 4.75" 2 col. x 2.5" 1 col. x 2.5" (Main Front) 19.00" 15.00" 14.25" 9.50" 5.00" 2.50" 6 col x .4287”
COLUMN WIDTHS: 1 Column = 1.562" 3 Column = 4.886" 5 Column = 8.210" 2 Column = 3.224" 4 Column = 6.548" 6 Column = 9.872" Double Truck 20.628" Wide
CLASSIFIED AD SIZES (8 COLUMN)
Full Half H Half V Quarter H Quarter V Strip Eighth Sixteenth V Sixteenth H 8 col. x 19.5" 8 col. x 9.75" 4 col. x 19.5" 8 col. x 4.75" 4 col. x 9.75" 8 col. x 2.5" 4 col. x 4.75" 2 col. x 4.75" 3 col. x 3.25" 156.00" 78.00" 78.00" 38.00" 39.00" 20.00" 19.00" 9.5" 9.5"
COLUMN WIDTHS: 1 Column = 1.198" 3 Column = 3.676" 5 Column = 6.154" 7 Column = 8.632" 2 Column = 2.437" 4 Column = 4.915" 6 Column = 7.393" 8 Column = 9.871"
• PDF file format preferred, also accept EPS (embed or outline fonts) • File profile and all imagery set to CMYK process colors • Ad size exactly matches the size noted above • No crop marks
NOTES • DPI: 300 preferred
Additional information can be found on www.mlivemediagroup.com or reach out to your sales executive for specific information.
www.mlivemediagroup.com | 23