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2007 Annual Report Financial Highlights focus 2007 ANNUAL REPORT FINANCIAL HIGHLIGHts (Dollars in millions) 2007 2006 2005 Consolidated(1) Operating revenues $ 2,517 $ 2,498 $ 2,155 Income from continuing operations (6) 397 339 Scripps Networks Segment operating revenues $1,185 $ 1,052 $ 903 Segment profit(2) 603 517 414 Segment profit margin 51% 49% 46% Newspapers (1) Segment operating revenues $ 659 $ 718 $ 729 Segment profit(2) 146 196 223 Segment profit margin 22% 27% 31% Television Station Group Segment operating revenues $ 326 $ 364 $ 318 Segment profit(2) 84 121 88 Segment profit margin 26% 33% 28% Interactive Media Segment operating revenues $ 256 $ 271 $ 99 Segment profit(2) 40 68 28 Segment profit margin 16% 25% 28% United Media Segment operating revenues $ 92 $ 95 $ 106 Segment profit(2) 11 13 19 Segment profit margin 12% 14% 18% (1) Excludes discontinued operations for all periods presented. (2) Segment profit is used by the company’s chief operating decision makers to evaluate its business segment. See page F-46 of the company’s Form 10-K. +% Scripps Today 4-Year +% CAGR The company’s profile is defined by the growing popularity of its national 4-Year lifestyle television networks. Scripps Networks, the company’s operating CAGR division that includes HGTV and Food Network, accounted for the largest percentage of consolidated revenues in 2007. 2007 Operating Revenue 47% Scripps Networks 26% Newspapers 13% Television Station Group 10% Interactive Media $1,636 $1,874 $2,155 $2,498 $2,517 4% United Media 03 04 05 06 07 $1,636 $1,874 $2,155 $2,498 $2,517 03 04 05 06 07 Total Operating Revenues (Dollars in millions) 3000 3000 2500 2500 2000 2000 1500 1500 1000 1000 500 500 0 0 to OUR SHAREHOLDErs: It’s been 30 years since E. W. Scripps launched his first newspaper. In that time, the company that he founded has consistently diversified and reinvented itself to meet the ever-changing demands and expectations of media consumers and advertisers. From newspapers to broadcast television, cable programming and the Internet, The E. W. Scripps Company has evolved into one of America’s most forward-thinking media companies and, along the way, has created significant long-term value for its shareholders. And now, the next chapter in the company’s long and successful history is about to unfold. In October 007, our board of directors authorized us to pursue a separation of Scripps into two publicly traded companies — one focused on our growing national television lifestyle brands and global Internet services and the other on our relevant, innovating and enduring local media businesses. Post-SEPARATION proFILES When the separation is completed, The E. W. Scripps Company will focus on local print, television and Internet businesses. Today, that includes daily newspapers, broadcast television stations, their local Web brands, and United Media, our subsidiary that licenses and syndicates comic strips and other creative properties. Scripps Networks Interactive Inc. — the new company that will be created in the transaction — will include our popular national television networks, their associated interactive businesses and our consumer-oriented online comparison shopping services. Scripps Networks Interactive will be anchored by some of America’s most popular and recognizable television and Internet brands, including HGTV, Food Network, DIY Network, Fine Living Network, Great American Country, RecipeZaar, Shopzilla, BizRate and, in the United Kingdom, uSwitch and UpMyStreet. The transaction, which is on track to be completed by June 30, 008, will take the form of a tax-free distribution of stock to our shareholders. For each share of stock you own in The E. W. Scripps Company you’ll receive one share of Scripps Networks Interactive. You’ll also continue to own your shares in The E. W. Scripps Company. THE E. W. SCRIPPs COMPANY TRANSACTION RATIONALE By separating Scripps, both companies will benefit from a sharpened strategic focus and improved flexibility, enabling their respective management teams to aggressively pursue business opportunities unique to each. The separation also will allow both companies to refine the capital allocation process and tailor opportunity and risk assessment to their specific needs. Employee compensation, benefits and incentives can also be designed to better reflect the economic profile of each company, allowing each to align its plans more closely with the interests of shareholders. And, importantly, each company will appeal to a distinct set of investors. Of course, it’s the tremendous value we’ve created at our national television networks that brought us to this stage in the company’s evolution. This is the business — started from scratch almost 4 years ago — that dramatically changed the company’s profile. SCRIpps NETWorKS Our Scripps Networks division continued to enjoy double digit revenue and segment profit growth in 007 and that pace has continued into 008. HGTV and Food Network — our flagship brands — are leading the charge, delivering solid operating results thanks to their ever-growing popularity. Our newer networks — DIY, Fine Living and Great American Country (GAC) — are growing as well, providing a solid assist to the division’s top and bottom lines. HGTV It all started with HGTV, which has prospered by staying true to its mission of delivering top-quality lifestyle programming that focuses on the home. Our determination to continually improve the HGTV brand is reflected in significant ratings increases in key audience demographics, the successful launches of many new series, and an updated look that’s in keeping with the changing interests and attitudes of our viewers. As a result, HGTV is experiencing solid growth in primetime and total-day audiences. It also means the network is living up to its promise to aggregate a fully engaged and motivated audience for advertisers. We’re building brand loyalty at HGTV with breakout programming hits like Designed to Sell and House Hunters. We’ve also created a portfolio of high-profile events, including the annual HGTV Dream Home Giveaway, our coverage of the annual Rose Parade and, new in 008, the HGTV Green Home Giveaway. Percentage of Scripps Networks Operating Our big programming win has been HGTV Design Star. More than 45 million viewers sampled the Revenue by Brand show’s second season during its nine-week run last summer. More than million households tuned in for the show’s finale on September 6, setting a new record for the network. New HGTV shows hosted by year-one and year-two Design Star winners David Bromstad and Kim Myles already are viewer favorites. The third season of Design Star starts in June. FOOD NETWORK The news is equally as good at Food Network, where our brand of lifestyle 2007 programming has influenced a whole generation of “foodies” and raised the television food genre to 49% HGTV new heights. 40% Food Network 11% DIY Network, We’ve succeeded in building a solid and younger primetime audience at Food Network with exciting Fine Living, new shows and events, including the Next Food Network Star, which, like its HGTV counterpart, has GAC been the network’s highest rated program to date. Other edgier primetime standouts include Dinner Impossible, Ace of Cakes and Diners, Drive-ins and Dives, which is hosted by Guy Fieri, the winner of last year’s Next Food Network Star competition. In daytime and on weekends, we’re relying on the growing star power of Food Network’s reigning generation of celebrity chefs, including Rachael Ray and Giada De Laurentiis, both of whom have extended their contractual relationships with the network. We’re also introducing plenty of new THE E. W. SCRIPPs COMPANY daytime personalities, including Pat and Gina Neely, whose new weekend show, Down Home with the Neelys, is off to a strong start. DIY, FinE Living AND GAC We’re also building strong brands and loyal audiences at our newer networks. Since becoming a Nielsen-rated network early in 007, DIY’s audience delivery numbers have met or exceeded the expectations of our advertisers. That wasn’t by accident. We dedicated the time and resources that were needed to strengthen DIY’s schedule of original programming and raise the network’s profile. Fine Living, which will become a rated network during the first quarter of 009, is next. We’re building an audience at Fine Living with the help of some well-known personalities, including Food Network’s Emeril Lagasse and Martha Stewart, whose nationally syndicated show airs nightly in primetime on the network. Viewers tuning in to watch Emeril and Martha also get an opportunity to sample some of the solid original programming Fine Living has to offer. At GAC we’ve established the network as the premier television destination for country music fans who are passionate about the genre’s biggest stars and their music. During 007, GAC strengthened its relationships with contemporary country music icons, including Kenny Chesney, Sara Evans, Brad Paisely and Carrie Underwood. We’re distinguishing GAC from the Scripps Networks competition by building on its promise to be “The Leader in Country Music.” (Dollars in millions) Segment Revenue Looking ahead, we’ll be working to support and strengthen our core brands on television. We’ll be 1200 Segment Profit positioning Fine Living to become a rated network. And, importantly, Scripps Networks will be spending a considerable amount of time and energy developing its online businesses. 1000 INTERACTIVE DEVELopMENT The goal at Scripps Networks is to be the leader in lifestyle content on the Internet and other interactive platforms, just as it’s the leader in lifestyle television programming. 800 We’re off to a strong start, with interactive revenue at Scripps Networks up 30 percent in 007. Most of that growth is tied to the strength of our flagship television networks and the high volume of 600 user traffic they drive to their branded Web sites.
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