Business Plan 2018-21
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2018 – 2021 The SLG story - what, why and who... Scary Little Girls is an inclusive, imaginative, ever-evolving feminist production company committed to messages of hope and truth… Characters in the SLG story include: and in telling them to new, wider and increasingly diverse audiences Rebecca Mordan | Shazz Andrew | ASSOCIATE ARTIST ARTISTIC DIRECTOR with casts to match. As one of our in-house directors and performers After graduating from Shazz brings her vast experience of the arts to SLG. Bristol Old Vic and Her credits include Recent highlights include: working in film, theatre devising and mask and television, Rebecca projects with Keith 2012-18 SLG tours cabarets The Full Brontë, became disillusioned by Johnstone and working Mother Mae I! and It’s Your Round! the dearth of roles and with Kneehigh, Wildworks, nationally, in rural touring venues, libraries opportunities for women. Cambridge Shakespeare With bases in Cornwall and London, we are and traditional theatre spaces. Festival, Creation Theatre, now expanding and developing in order to: A dynamic and enterprising artist, she created her 2014-16 The Minack, Cornwall, co-commissions The Minack and the BBC. own company to try and ‘level the playing field’, Dracula: The Kisses, supported by the • Consolidate and build our reputation as one of populating stories with fascinating, diverse female Arts Council England. This transfers to the UK’s foremost feminist, mid-scale touring characters; and rescuing amazing women from the Jane Claire OBE | TRUSTEE mac, Birmingham, and then goes out as theatre companies wastelands of history. the company’s first mid-scale national tour. Following nine years with • Champion Cornish work and promote women’s Rebecca has been intimately involved with every Shared Experience, Jane 2015 BFI-funded Salon du Cinema events. stories through innovative, moving, cutting- aspect of SLG, writing, directing, producing and became Executive edge productions 2016-17 Supported by ACE, Hall for Cornwall, performing to take the company from strength to Producer of English strength. She is still also a grassroots campaigner Touring Theatre, • Attract growing numbers of traditional Ramps on the Moon, The Minack and New against male violence and a frequent guest expert producing forty-eight theatre-goers… and reach diverse new Wolsey, Ipswich, our all-female Peter Pan on BBC Radio and Sky News. national touring shows in audiences tours outdoor Cornish venues and prepares for an indoor regional re-tour. just twelve years. • SLG has made great strides in every sphere of She currently runs ETT Bidisha | PATRON its operations, from small to mid-scale touring; 2017-18 With support of ACE, SLG commissions Forge, the company’s Amy Rosenthal to write the play regional to national acclaim: A British broadcaster and professional development programme, and in 2017 The Mitford Girls. journalist specialising in won Manager of the Year in the UK Theatre Awards. • Consistently increasing the number and quality arts and culture and of our shows Supporting approximately one hundred artists a year through employment, mentoring and partnership international human rights, • Expanding horizons to include fresh audiences projects, SLG is under-pinned by our volunteers, Bidisha is a presenter for with site-specific and ensemble performances associate artists, trustees, patrons and our hard- the BBC, hosting in non-traditional venues such as pubs, working Artistic Director, currently the only full time programmes such as Woman’s Hour, and a writer for libraries, village halls and community spaces member of staff. The Guardian and The Huffington Post. “Scary Little Girls is shaking up the theatre world with brilliant and innovative work and a revolutionary working practice. In form and content, style and substance, Ready o the next level philosophy and script, SLG is replacing the old, sexist ways with something far f r more just and powerful, thrilling audiences with amazing new work all the way.’” Bidisha | THE GUARDIAN SLG is growing up and our development 2014/15 2015/16 2016/17 INTERNAL Taking corporate training as an example, having strategy is building our capacity, our analysed our current opportunities we are confident sustainability, reach & resources that over the next five years, SLG can create finances and our audiences. working relationships with 10-20 additional clients in 85 We have identified that we need three part-time 156 this field, with potential revenue increasing from With a strong track record of financial staff supporting our artistic director to: 95 £5,000 to around £15-30,000 per annum. development linked to grant-funded PERFORMANCES projects (including ACE, Heritage 1 Expand and build on our additional funding By creating the resources to maximise this and other existing funding streams, we will start to move away Lottery) and profit-making tours, SLG streams to establish us as a commercially 6230 successful business with long-term stability. from a reliance on grants. This will not only sustain has made the most of its opportunities 11,050 Our additional revenue streams include: SLG’s existing and new staff, but also enable the to achieve significant growth in 4650 company to continue on its trajectory of growth. audience numbers, commissioning AUDIENCE NUMBERS • Corporate training – team development, partners, income – and impact. presentation skills, media training, public GRANT FUNDING speaking and role play GRANT FUNDING 180CO-PRODUCTIONS CO-PRODUCTIONS 20K 162 TOUR BOOKINGS & COMMISSIONS • Schools workshops – bespoke programmes TOUR BOOKINGS & COMMISSIONS GRANT FUNDING DONATIONS449GRANT FUNDING on anti-bullying, sex and healthy relationships, DONATIONS 2018/19 CORPORATE & TRAINING CORPORATE & TRAINING TOUR BOOKINGS CAST, CREW & VOLUNTEERS TOUR BOOKINGS English, drama and PSHE & COMMISSIONS & COMMISSIONS CORPORATE CORPORATE • Sponsorship and philanthropic donations & TRAINING & TRAINING 30 – for issue/cause-related work 42 40 • Project funding – arts and cultural VENUES • Partner-based bids/projects 2 Convert SLG to a Community Interest Company Working with the Cultivator Business Support and RIO in order to help deliver positive social impact Engine Room, SLG is creating a blended income/ through our work. social enterprise business model. We are developing our strategy to allow us to be less dependent on grant funding and create more sustainable earned 3 Allow our artistic director the capacity to TOTAL £72,239.50 TOTAL £95,878.70 TOTAL £118,413.60 income. We have identifiedTOTAL the £118,413.60 human resourcesTOTALTOTAL £72,239.50 £131,000we TOTALTOTAL £95,878.70 £165,000network, pursueTOTAL £118,413.60 partnerships and proactively TOTAL £118,413.60 TOTAL £131,000 TOTAL £165,000 need internally to allow these streams to flourish. raise our profile in the industry. 2014/15 2015/16 2016/17 195.662 mm 2016/17 2018/192014/15 2020/212015/16 2016/17 195.662 mm 2016/17 2018/19 2020/21 “Working with Scary Little Girls on projects is an altogether enriching experience, in terms of my own personal development as a Director and also as a bonding yond the rain ow exercise to meet and direct incredibly talented performers.” Be b Ellie Carter | DIRECTOR EXTERNAL Our work in non-traditional spaces, with community SLG is currently poised on the brink of several We will keep community engagement firmly in our and arts outreach bodies and Creative People and potentially status changing projects that we believe sights with a live art exhibition planned for 2019-20 productions, partners & audiences Places schemes also helps develop new audiences – as well as being exciting, high quality theatre – tie celebrating the achievements of the Greenham from first-time theatre-goers in areas of low cultural in strategically with these three goals. Women (green-lighted by the Heritage Lottery for a One of SLG’s strengths is the breadth of our engagement. Round 2 application now underway). programming and therefore our diverse audiences. For example, in 2018-19 we will be co-producing Our indoor, rural and library touring, for example, is But this broad spread also comes with the risk of The Mitford Girls by Amy Rosenthal, a new commission With this approach we believe we will see our reach popular with traditional regional theatre audiences, diluting our brand recognition: we need to ensure directed by John Terry: this biographical play about the blossoming throughout the next three years. women aged 40-70 and students; while our outdoor we consolidate and build on our regional and famous sisters will explore politics, family dynamics and tours, site-specific and pub performances attract national audience bases and our profile generally. parallels to current political divisions around Brexit. 2016/17 2018/19 2020/21 families, men aged 40-70 and couples aged 20-60. To do this, we are prioritising the projects we are The lead co-producer is Theatre by the Lake who will be taking forward in the next five years so that they helping to programme a national tour and approaching We have found that the political nature of our work meet three key aims: the Globe’s Wannamaker space for a London run. also appeals to younger women, ‘outsider’ and 156 140 LGBTQIA audiences; and we have begun working We will then build on these new producing and touring 120 with disabled and deaf performers and artists which 1 Expanding our audiences, especially amongst venue relationships to find co-producers for a national PERFORMANCES in turn is building our support in the disabled and deaf and disabled people, younger women and re-staging of our sell-out tour of Peter Pan directed by deaf communities. LGBTQIA people. Ellie Carter; and for Truth Before Everything, a new commission from Sarah Rutherford, which tells the story 11,050 2 Increasing the range and reach of our touring so of Josephine Butler through verbatim interviews with 20,000 that we build a base of venues and audiences in today’s ‘sex industry’ survivors movement. Both these 15,000 new regions and in London.