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Zarządzanie Management ZESZYTY NAUKOWE WYŻSZEJ SZKOŁY HUMANITAS HUMANITAS UNIVERSITY’S RESEARCH PAPERS ZARZĄDZANIE MANAGEMENT TOM XX ZESZYT 2/2019 ZESZYTY NAUKOWE WYŻSZEJ SZKOŁY HUMANITAS HUMANITAS UNIVERSITY’S RESEARCH PAPERS ZARZĄDZANIE MANAGEMENT TOM XX ZESZYT 2/2019 W Y D A A W N N Y I C C I Z F A O “ H ” S U A M A N I T WYŻSZA SZKOŁA HUMANITAS Sosnowiec 2019 ZN WSH Zarządzanie 2019 (2) RADA NAUKOWA Ass. prof. Ľudmilka Čábyová, PhD., University of Ss. Cyril and Methodius in Trnava, Slovakia Prof. dr hab. Joanna Cygler, Szkoła Główna Handlowa Prof. dr hab. Barbara Dobiegała-Korona, Uczelnia Techniczno-Handlowa im. H. Chodkowskiej w Warszawie Dr Joanna Dzieńdziora, Wyższa Szkoła Biznesu w Dąbrowie Górniczej Prof. Manuela Epure Ph.D., Spiru Haret University, Bucharest, Romania Prof. D. Juan J. Garcia-Machado Ph.D., University of Huelva, Spain Prof. Jolita Greblikaite, Aleksandras Stulginskis University in Kaunas, Lithuania Prof. Štefan Hittmár, University of Žilina, Slovakia Prof. dr hab. Michał Kaczmarczyk, Wyższa Szkoła Humanitas w Sosnowcu Prof. dr hab. Stefan Kassay, Technical University of Košice, Slovakia Prof. dr hab. Olena Kolomytseva, Cherkassy State Technologik University, Ukraine Prof. dr Andrzej Kupich, Wyższa Szkoła Humanitas w Sosnowcu Prof. nadzw. dr Natalia Litvin, Uniwersytet Ekonomii i Prawa „KROK”, Ukraina Ass. prof. Slavomír Magál, CSc., University of Ss. Cyril and Methodius in Trnava, Slovakia Prof. zw. Miroslav Majtan, University of Economics in Bratyslava, Slovakia Ass. prof. Dana Petranová, PhD, University of Ss. Cyril and Methodius in Trnava, Slovakia Dr Radko Asenov Radev, University of National and World Economy, Bulgaria Dr. Asha Rai, Techocrats Institute of Technology, Bhopal, India Prof. Nestor Shpak, Lviv Polytechnic National University, Ukraine Dr. Yuliya Shutyak, University of Liege, Belgium Dr inż. Małgorzata Smolarek, Społeczna Akademia Nauk w Łodzi Prof. dr hab. Włodzimierz Sroka, Wyższa Szkoła Biznesu w Dąbrowie Górniczej Prof. dr. Rimantas Stašys, Klaipėda University, Lithuania Prof. Ida Vajčnerová, Ph.D., Mendel University in Brno, Czech Republic Prof. Ivona Vrdoljak Raguž, University of Dubrovnik, Croatia Prof. zw. dr Ivan Wagner, Masaryk University in Brno, Czech Republic Prof. Zita Zoltay Paprika, Corvinus University of Budapest, Hungary Prof. Jože Zupančič, University of Maribor, Slovenia Redaktor naczelna dr inż. Olimpia Grabiec Redaktor tematyczny dr Jadwiga Bakonyi Redaktor statystyczny dr Marcin Zawada Redaktor językowy mgr Danuta Dziewięcka Sekretarz Redakcji mgr Małgorzata Caban Wersja podstawowa: wersja papierowa Copyright by Oficyna Wydawnicza „Humanitas” ul. Kilińskiego 43 41-200 Sosnowiec tel.: 32 363 12 25 e-mail: [email protected] [email protected] ISSN 1899-8658 Sosnowiec 2019 Spis treści Olena Kolomytseva, Julija Subotina Innovative development of regions of Ukraine in the context of the cluster policy implementation .............................................................................9 Jolanta Staszewska Rozwój klastra – międzynarodowa analiza klastrów motoryzacyjnych ..................................25 Anna Mokrysz-Olszyńska, Józef Olszyński Ewolucja systemu państwowego wsparcia polskiego biznesu za granicą .................................37 Katarzyna Bilińska-Reformat, Mateusz Grzesiak Young consumers’ behaviours in social media and their impact on personal brand development ....................................................................57 Katarzyna Dziadek Problemy i wyzwania międzypokoleniowego transferu wiedzy we współczesnych przedsiębiorstwach. Wyniki badań .............................................................73 Sebastian Koskowski Efektywne zarządzania zasobami ludzkimi w fuzjach i przejęciach .......................................93 Joanna Tokar Assessment center jako skuteczne narzędzie selekcji na stanowisko przedstawiciela handlowego – studium przypadku ........................................107 Helena Kościelniak Innowacje otwarte w strategiach rozwoju przedsiębiorstw – wyniki badań empirycznych ..................................................................................................121 Olimpia Grabiec, Agnieszka Górka-Chowaniec Działalność inwestycyjna przedsiębiorstw. Część I: założenia teoretyczne ............................135 Olimpia Grabiec Działalność inwestycyjna przedsiębiorstw. Część II: wyniki badań w przedsiębiorstwach województwa śląskiego ...................................145 Dariusz Socha, Aleksandra Humeńczuk Zarządzanie strategiczne średnim przedsiębiorstwem na przykładzie firmy Select Comfort sp. z o.o. Studium przypadku .......................................157 Paweł Czart Pojęcie modelu biznesu – analiza bibliometryczna .................................................................173 Paulina Gajewska Wykorzystanie metody servqual w ocenie jakości usług rehabilitacyjnych ............................193 Małgorzata Kliś Zarządzanie systemem antyterrorystycznym w procesie realizacji przewozów kolejowych ............................................................................209 Wioleta Piotrowska-Bożek Organizational readiness for change: toward understanding its nature and dimensions ...................................................................227 Miroslav Zelinský, Ivana Bulanda Rozważania o związkach estetyki i reklamy ............................................................................239 Lista recenzentów współpracujących w 2019 roku ................................................................. 249 Zasady recenzowania .................................................................................................................. 250 Informacje dla autorów zgłaszających publikację w czasopiśmie naukowym „ZN WSH Zarządzanie” ............................................................... 251 Table of contents Olena Kolomytseva, Julija Subotina Innovative development of regions of Ukraine in the context of the cluster policy implementation .............................................................................9 Jolanta Staszewska Cluster development – international analysis of automotive clusters .......................................25 Anna Mokrysz-Olszyńska, Józef Olszyński Evolution of the state support system for Polish business abroad ..............................................37 Katarzyna Bilińska-Reformat, Mateusz Grzesiak Young consumers’ behaviours in social media and their impact on personal brand development .....................................................................57 Katarzyna Dziadek Problems and challenges of intergenerational knowledge transfer in contemporary enterprises. Findings .......................................................................................73 Sebastian Koskowski Effective human resource management in merger and acquisition ..........................................93 Joanna Tokar Assessment center as an effective selection to the position of the trade representative – case study ...........................................................107 Helena Kościelniak Open innovation in enterprise development strategies – empirical research results .............121 Olimpia Grabiec, Agnieszka Górka-Chowaniec Investment activity of enterprises. Part I: theoretical assumptions ........................................135 Olimpia Grabiec Investment activities of enterprises. Part II: test results in enterprises of śląskie voivodeship ......................................................................145 Dariusz Socha, Aleksandra Humeńczuk Strategic management of a medium-sized enterpriseon the example of the company Select Comfort sp. Z o.o. Case study .........................................157 Paweł Czart The concept of business model - bibliographic analysis ..........................................................173 Paulina Gajewska The use of the servqual method in the assessment of the quality of rehabilitation services ....................................................................................193 Małgorzata Kliś Anti-terrorist procedures implemented to the rail transport ..................................................209 Wioleta Piotrowska-Bożek Organizational readiness for change: toward understanding its nature and dimensions ..................................................................227 Miroslav Zelinský, Ivana Bulanda Contemplation on relationships between aesthetics and advertising .....................................239 List of co-reviews in 2019 .........................................................................................................249 Guidelines for reviews .............................................................................................................250 Information for authors in “ZN WSH. Management” ...........................................................251 ZN WSH Zarządzanie 2019 (2), s. 9-24 Oryginalny artykuł naukowy Original Article Data wpływu/Received: 18.04.2019 Data recenzji/Accepted: 29.11.2018/1.12.2018 Data publikacji/Published: 30.06.2019 Źródła finansowania publikacji: środki własne DOI: 10.5604/01.3001.0013.5206 Authors’ Contribution: (A) Study Design (projekt badania) (B) Data Collection (zbieranie danych) (C) Statistical Analysis (analiza statystyczna) (D) Data Interpretation (interpretacja danych) (E) Manuscript Preparation (redagowanie opracowania) (F) Literature Search (badania literaturowe) dr hab., profesor Olena Kolomytseva A B D E Państwowy Uniwersytet Technologiczny w Czerkasach, Ukraina ORCID 0000-0002-6769-0590 student
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