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An Application of Budhist Teachings to Business Management for Thai Business Leaders

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An Application of Budhist Teachings to Business Management for Thai Business Leaders AN APPLICATION OF BUDHIST TEACHINGS TO BUSINESS MANAGEMENT FOR THAI BUSINESS LEADERS Mr. Sorayuth Vathanavisuth A Dissertation Submitted in Partial Fulfillment of The Requirement for Degree of Doctor of Philosophy (Buddhist Studies) Graduate School Mahachulalongkornrajavidyalaya University Bangkok, Thailand B.E. 2560 An Application of Buddhist Teachings to Business Management for Thai Business Leaders Mr. Sorayuth Vathanavisuth A Dissertation Submitted in Partial Fulfillment of The Requirement for Degree of Doctor of Philosophy (Buddhist Studies) Graduate School Mahachulalongkornrajavidyalaya University Bangkok, Thailand B.E. 2560 (Copyright by Mahachulalongkornrajavidyalaya University) The Graduate School of Mahachulalongkomrajavidyalaya University has approved this dissertation of "An Application of Buddhist Teachings to Business Management for Thai Business Leaders" submitted in partial fulfillment of the requirements fbr the degree of Doctor of philosophy in Buddhist studies. lJean of Graduate School Exarninati on Committee : Chairperson [L-, &nq".4rn;. Member (Asst. ph.D. Prof. PhraRajapariyattimuni, ) Member (Ven. Piyaratana Walmoruwe, Fh.D.) {H,WEwL Member (Phramaha ph.D. Surasak Paccantaseno, ) Member (Phramaha Pornchai Sirivaro, ph.D.) Dissertation Supervisory Committee: Asst. Prof Chairperson Ven- Piy Mernber Researcher: Soraluth Yathanavisuth) I ชื่อดุษฎีนิพนธ์ : การประยุกต์หลักพุทธธรรมในการจัดการธุรกิจส าหรับผู้น า ธุรกิจไทย ผู้วิจัย : นาย สรยุทธ วัฒนวิสุทธิ์ ปริญญา : พุทธศาสตรดุษฎีบัณฑิต (พระพุทธศาสนา) คณะกรรมการควบคุมดุษฎีนิพนธ์ : พระราชปริยัติมุนี (เทียบ สิริ าโณ), ผศ.ดร., ป.ธ. ๙, M.A.(Pali & Sanskrit), Ph.D. (Pali) : Ven. Piyaratana Walmoruwe, B.A. (Pali), M.A. (Buddhist Studies), Ph.D. (Buddhist Studies) วันส าเร็จการศึกษา : ๑๙ กันยายน ๒๕๖๐ บทคัดย่อ ดุษฎีนิพนธ์ฉบับนี้ มีจุดประสงค์ที่จะศึกษาหลักพุทธธรรมซึ่งสามารถประยุกต์ใช้ได้กับการ จัดการทางธุรกิจและน าเสนอรูปแบบของการประยุกต์หลักพุทธธรรมในการจัดการทางธุรกิจส าหรับ ผู้น าทางธุรกิจไทย การวิจัยนี้ด าเนินการโดยการใช้วิธีการวิจัย ๔ ประเภทได้แก่ ๑. การศึกษาหลักพุทธธรรม ในเชิงลึก ๒. การศึกษาในเชิงลึกจากองค์กรทางธุรกิจแห่งหนึ่ง ๓. การสัมภาษณ์เชิงลึกผู้น าธุรกิจไทย และ ๔.การสนทนากลุ่ม ผลวิจัยพบว่ามีหลักพุทธธรรมที่สามารถน ามาประยุกต์ใช้ได้ เช่น พรหมวิหาร ๔, อิทธิ บาท ๔, ศีล ๕, อริยสัจ ๔ หลักพุทธธรรมเหล่านี้ได้น ามาประยุกต์ใช้โดยผู้น าธุรกิจไทยที่ได้ให้ สัมภาษณ์เชิงลึก ทั้งนี้ผู้ให้การสัมภาษณ์หลายท่านได้ยืนยันว่า การปฏิบัติธรรมด้วยการท าสมาธิอย่าง สม่ าเสมอ เป็นปัจจัยส าคัญที่จะท าให้การน าไปประยุกต์ใช้ได้อย่างมีประสิทธิภาพ นอกเหนือจาการประยุกต์ใช้กับผู้น าธุรกิจไทยแล้ว ดุษฎีนิพนธ์นี้ยังได้เสนอแนะการน า หลักพุทธธรรมไปประยุกต์ใช้ในองค์กรธุรกิจตามองค์ประกอบ ๙ ประการอันได้แก่ ๑. การส่งเสริม การท างานอย่างมีหลักการ ๒. การเคารพในผู้อื่น ๓. การส่งเสริมกิจกรรมเชิงพุทธศาสนา ๔. การ ส่งเสริมการมีเมตตาและยึดถือความถูกต้อง ๕. การส่งเสริมการร่วมมือกันของผู้ปฏิบัติงานที่มี ความสามารถและจริยธรรม ๖. การส่งเสริมการท างานอย่างมีจริยธรรม ๗. ค่านิยมและวัฒนธรรม องค์กร ๘. การมีบทบาทในการสั่งการ และ ๙. การปฏิบัติตนเองเป็นต้นแบบ II Dissertation Title : An Application of Buddhist Teachings to Business Management for Thai Business Leaders Researcher : Mr. Sorayuth Vathanavisuth Degree : Doctor of Philosophy (Buddhist Studies) Dissertation Supervisory Committee: : Phra Rajapariyattimuni (Thiab Siriñāṇo), Asst. Prof. Dr., Pali IX, M.A. (Pali & Sanskrit), Ph.D. (Pali) : Ven. Piyaratana Walmoruwe, B.A. (Pali), M.A. (Buddhist Studies), Ph.D. (Buddhist Studies) Date of Graduation : September 19, 2017 Abstract This dissertation aims to study according to three objectives i.e. to study Buddhist teachings which can be applied in business management, to explore and demonstrate methods of applying Buddhist teachings to business management for Thai business leader and to propose a model of application of Buddhist teachings for Thai business management. The study is conducted based on four distinct research methods which are critical study on Buddhist teachings, an in-depth research on one business organization, interviewing Thai business leaders and focus group discussion. Through these research activities, the researcher has found that there are numbers of Buddhist teaching which can be directly applied to business management. Brahmavihāra, iddhipāda, Five Precepts and Four Noble Truth are some of the teachings for which are currently employed by several Thai business leaders who provided their opinions through in-depth interview. The critical element involves in practice of bhāvana or meditation. Several interviewees advise that business person should meditate regularly in order to be effective in applying Buddhist teachings for management in the organization. III Besides applying the teachings with themselves, i.e. Thai business leaders, this dissertation also provides suggestion on how to apply Buddhist teachings in organization through nine critical factors which can be termed as PRACTICAL. They stand for Principle-centered practice, Respect to others, Action-based program on Buddhism, Compassion & equanimity among others, Team of capable and ethical members, Integrity practice in the organization, Cultures & values, Authority to manage and Leading with role modelling. IV Acknowledgements Studying at MCU has been an impressive experience for me. It provides me with the new chapter in my personal life towards Buddhism. In this regard, I wish to deeply thank Asst. Prof. Phra Rajapariyattimuni, who is the Chairman of my dissertation’s Supervisory committee. His suggestion to change and improve several points in this research project including the methodology itself allows the dissertation to be completed as it should be. Number of people help me to finish this study. I wish to say thank you to all of interviewee and focus group’s participants for providing me the insight opinions. Without their contributions, this study cannot be fulfilled. I also wish to express my gratitude to the Ven. Piyaratana Walmoruwe, who dedicatedly spends time for my dissertation and other required academic papers. His deep Buddhist knowledge and personal kindness effectively provide strong moral support towards my study and this dissertation project. I wish to dedicate this dissertation and express my deep gratitude for my late parents who presented and guided me with necessity of education and practice of Buddhism in our daily life. Without their hard works to support their children, things will not be as appeared today. This dissertation cannot be done without support from the Graduate School. Therefore, I wish to thank Dean of MCU’s Graduate School, Phramaha Somboon Vutthikaro, for his advice and explanation regarding this PhD. Program which encouraged me to finally apply for the study. Numbers of staff at the School continuously help me through the years. Thank you very much. Sorayuth Vathanavisuth V List of Abbreviations A Aṅguttaranikāya D Dīghanikāya M Majjhimanikāya S Saṃyuttanikāya Other Abbreviations: CEO Chief Executive Officer e.g. exampli gratia, example ed. Editor (s), edited by etc. et cetera/ and others i.e. id est/ that is to say Ibid. Ibidem/ in the same source MD Managing Director Mr. Mister Mrs. Missus p. page Vol. Volume Example: A II 18. A = Aṅguttaranikāya II = Volume 2 18 = page 18. VI Table of Contents Abstract in Thai i Abstract in English ii Acknowledgement iv Abbreviations v Table of Contents vi CHAPTER I Introduction 1 1.1 Background and Significance of the Research Problems 1 1.2 Objectives of the Study 6 1.3 Statement of the Problems 6 1.4 Definition of Terms used in the Research 6 1.5 Conceptual Framework 7 1.6 Research Methods 8 1.7 Review of the literature and research works concerned 12 1.8 Expected Benefits of the Study 13 CHAPTER II Buddhist teaching and business management 14 2.1 Business Management 14 2.1.1 Business model 15 2.1.2 Management system 16 2.1.3 Strategic business planning 17 2.1.4 Change management 18 2.2 Buddhist teachings 19 2.2.1 Four Noble Truths 19 2.2.2 Brahmavihāra 20 VII 2.2.3 Noble Eightfold Path 21 2.2.4 Sappurisa dhamma 24 2.2.5 Aparihāniyā dhamma 26 2.2.6 Iddhipāda 28 2.2.7 Five Precepts 29 2.2.8 Bhāvanā 30 2.2.9 Paññā 32 2.3 Conclusion remark 33 CHAPTER III Thai Business leaders’ opinion towards applying Buddhist teachings to business Management 34 3.1 Interviewing Thai business leaders 34 3.1.1 Dr. Ajva Taulananda 34 3.1.2 Mr. Amaret Sila-On 39 3.1.3 Mr. Boonyarith Mahamontri 45 3.1.4 Dr. Prasarn Trairatvorakul 54 3.1.5 Dr. Ronnachit Mahattanapreut 59 3.1.6 Mr. Sanan Angubolkul 67 3.1.7 Mr. Somprasong Boonyachai, 72 3.1.8 Mr. Supachai Verapuchong 80 3.1.9 Mr. Supol Wattanavekin 86 3.1.10 Dr. Veerathai Santiprabhob 92 3.2 In-depth research of Siam Hand Co., Ltd. 105 3.2.1 Mr. Adisorn Puangchompu 105 3.2.2 Mrs. Amara Puangchompoo 107 3.2.3 Mrs. Petsang Nukong 111 3.2.4 Miss Wimolta Sudpan 113 VIII 3.3 Focus group discussion 115 3.3.1 Buddhist teachings currently practice 115 3.3.2 Method of applying Buddhist teachings 116 3.3.3 Benefit of applying Buddhist teachings 117 3.3.4 Caution when applying Buddhism 117 3.4 Conclusion remark 118 CHAPTER IV Model of Buddhist teachings to be applied for business management 119 4.1 Applying Buddhist teachings to business management 120 4.1.1 Applying Four Noble Truth 120 4.1.2 Applying brahmavihāra 121 4.1.3 Applying Noble Eightfold Path 122 4.1.4 Applying sappurisa dhamma 122 4.1.5 Applying aparihāniyā dhamma 123 4.1.6 Applying iddhipāda 124 4.1.7 Applying Five Precepts 125 4.1.8 Applying bhāvanā 125 4.1.8 Applying paññā 126 4.2 Model of applying Buddhist teachings to business management 127 4.3 Communication of Buddhist
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