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Executive Summary.P65 THE MASTER PLAN for Land Development : Ratchadamnoen ห้ามทำสำเนาหรือผลิตไม่ว่าส่วนใดส่วนหนึ่งหรือทั้งหมด ทกรุ ปแบบู โดยไมได่ ร้ บอนั ญาตุ No part of this report may be reproduced in any manner whatsoever without permision. The Working Team : • Project Manager Mr. Watchara Chongsuwat • Planning Principal and Expert in Contemporary and Ancient Architecture Dr. Sumet Jumsai Na Ayudhaya • Urban Planning and Architecture Creative Development Co., Ltd., Mr. Terdkiat Sakdicumdaung ; SJA + 3D Co., Ltd., ; Mrs. Kwanchai Laksanakorn, Mr. Somkiat Yuwawidhayapanich, Mr. Jeeraphong Chongwatanasilpkul ; A-Seven Corporation Co., Ltd., Mr. Watchara Chongsuwat, Mr. Wichian Tapaneyaolarn, Mr. Aphisit Intrclai, Mr. Thira Sinhaneti, Mr. Patarapol Sivasen, Mr. Prapont Hongsakorn, Miss Waroonkarn Ampikitpanich, Mr. Pongdej Pitakmoulchon • Urban Development and Urban Planner Mr. Terdkiat Sakdicumdaung • Urban Planner Analyst Mr. Sakda Thonguthaisri • Asdecon Corporation Co., Ltd., World Heritage Co., Ltd., Daoreuk Co.,Ltd., History and Culture Experts Mr. Pisit Charoenwongsa, Miss Kasama Kaosaiyanont, Mr. Worakarn Wongsuwan • Social and Community Development Planner Mr. Nath Kiatrabin, Mr. Buntorn Ondam, Miss Namnuan Suwannarattana, Miss Sunanta Parinkul • Public Relation Experts Miss Patchanee Choeychanya, Mrs. Lertluksna Yodavuds, Miss Vasana Khompeera • Tourism Planner Mr. Seree Wangpaichitr, Mr. Rasada Inthasaen, Miss Rubkwan Charoonsri • Environmentalist Dr. Thamnoon Rochanaburanon, Mrs. Budsaba Israngkura Na Ayudhaya • Landscape Architects Prof. Decha Boonkhum, Mr. Kitticoon Poopong • Traffic Engineers Dr. Chaichan Suttikan, Mr. Suphachai Tangsriwong • Transportation and Mass Transit Experts Chotichinda Mouchel Consultants Limited Mr. Terdsak Poungchinda, Mr. Punja Hanjongkol • Real Estate Development Planner Mr. Thamaratna Lekprayura • Civil Engineers PBL Group Co., Ltd., Mr. Prapat Boonlualoh, Mr. Narong Chareonpanith, Mr. Somdet Wongchan • Utility System Engineers W. and Associates Mr. Wichai Laksanakorn, Mr. Chokewichit Laksanakorn, Mr. Pongsak Prechathanasak, Mr. Thirasak Arjsanjorn • Energy Conservation Prof. Dr. Soontorn Boonyatikarn, Mr. Supat Sranlert • Finance and Investment Expert Dr. Akaravech Chotinaruemol, Mr.Terdsak Poungchinda • Economist Mr. Wiroj Jianpatnarask • Legal Consultant Mr. Maitree Ruangpin • Organisation Administration Dr. Isara Suwanbol • Cost Estimate Assist. Prof. Aswin Bijayayodhin, Mr. Aphisit Intrklai • Facilities for the handicapped / disables Mr. Paradorn Tanyapan • Land and Property Utilisation Surveyor SQ Architects and Planner Co., Ltd. • Site Investment and Topographic Surveyor STS Engineering Consultant Co., Ltd. • Perspective Drawings Mr. Noppadol Arunvaranon, Mr. Krisanu Palopakorn, Mr. Narongrit Weerakul, Mr. Somkiat Yuwawithayapanich, Mr. Jeeraphong Chongwatanasilpkul • Computer Animation and CD-Rom Production Vector Raster Technologies Co., Ltd. Mr. Rush Kulnaratana, Mr. Pinate Tiamsaad. Our ref : A 440-21 / 2546 March 17th , 2003 The Secretary General The Office of the National Economy and Social Development Board Subject : Final Report Submittals The Master plan for Land Development : Ratchadamnoen Road and Surrounding Area Dear Sir, Referring to the Consultancy Contract number (จ) 34/2545 dated 15th August 2002 made between the Office of the National Economy and Social Development Board and A-Seven Corporation Co., Ltd., the Office of the National Economy and Social Development Board has appointed the core consultant team comprising Creative Development Co., Ltd., SJA + 3D Co., Ltd., A-Seven Corporation Co., Ltd. with the co-operating team consisting of Asdecon Corporation Co., Ltd., World Heritage Co., Ltd., SQ Architect and Planner Co., Ltd., and Daoreuk Co.,Ltd., to prepare the Master plan for Land Development : Ratchadamnoen Road and Surrounding Area to the optimum potential and enhance their value as the national showease status. The project specifications, requirements and scope of works are as defined in the abovementioned contract. The Consultant team and the Project Team have completed the 4th report (The Final Report) Submitted herewith. This report contains the study result, development guidelines, master plan, specific development plan of Ratchadamnoen Road and Surrounding Area with the project implementation sequences as the guidelines for further operations. Any consideration or advices from the board of committee are welcomed. The consultant team members have put their best effort to deliver the project objectives as required by the office of the National Economy and Social Development Board. Yours Sincerely Mr. Watchara Chongsuwat Project Manager ⌧ March, 2003 Index Foreword Chapter 1 : Introduction 1.1 The Project Background 1 1.2 Principal and Logic 1 1.3 Objective 2 1.4 Scope of Work and Project Implementation 3 Chapter 2 : Proposal, Vision and Basic Concept 2.1 Conceptual Framework of the Area Development as a whole 5 2.2 Proposal 5 2.3 Vision 6 2.4 Basic Concepts 8 Chapter 3 : The Master Plan for Land Development : Ratchadamnoen Road and Surrounding area 3.1 Study and Proposals 13 Chapter 4 : Conclusion 46 ⌧ March, 2003 CHAPTER 1 : INTRODUCTION 1.1 The Project Background The strategies of natural and environmental management, as defined in the volume 9 of the National Socio-Economic Development Plan for the period of 2002-2006, include the reservation and restoration of the urban context, arts and tourist attractions which would enhance the quality of life for the population and establish a firm basis for the urban economic development. In order to materialize these strategies the NESDB and orther involved government agencies have proposed The Master Plan for Land Development : Ratchadamnoen Road and Surrounding Area be prepared as the guidelines for physical development in such areas of historic significance of Bangkok. On the 25th December 2002 the Cabinet has approved of such proposal and assigned the NESDB to carry out The Master Plan for Land Development : Ratchadamnoen Road and Surrounding Area as part of the economic growth stimulation plan. 1.2 Principle and Logic Ratchadamnoen Avenue has long been the vision of Bangkok’s civilization constructed at King Chulalongkorn’s command to be a status symbol of Bangkok, the capital city as in many western countries. It has been an axis of land transport and several commercial activities since the era of Rattanakosin, the capital city of Thailand at the time, until present. Ratchadamnoen Avenue was constructed in 3 phases : Ratchadamneon Nai (the inner part), Ratchadamnoen Klang (the middle part) and Ratchadamnoen Nok (the outer part) respectively. This avenue has reflected the cultural growth of Rattanakosin city from the first reign to the ninth reign. Buildings on both sides of the avenue reveal cultural relation with western civilization. For example, the Anantasamakom Throne Hall, the Government House, Parussagavan Palace were built in European style. Places of historic significance on this avenue include the Grand Palace, the temple of the Emerald Buddha, the Democracy Monument, the City Pillar Shrine, etc.. The city traffic congestion due to the growth of Bangkok has inevitably affected Ratchadamnoen Avenue, landuses within this area are mixed and inefficient. The lack of development master plan as a whole has let the area grow inappropriately. Landuses are not adequately by infrastructures and necessary facilities. The recreation areas do not measure up with those in today’s modern world. There are certain restriction of the commercial business buildings in the annex and the proximity of Ratchadamnoen Avenue within Rattanakosin City. Plus the lack of continuity in developments. Most of the context become tight and rundown. Many properties hidden behind the main roads are not developed to their full potential. For example, many communities on the land of Bureau of the Crown Property and commercial area on Yaowarat road. The problem is the lack of adequate 1 socio-economic activities to draw people to the area. Thus makes Rachadamnoen Avenue only a thorough path, no longer a node of activities. The significance of Ratchadamnoen Avenue and Surrounding area make them deserve an area restoration to match their full potential and also to enhance the value of Thai lifestyle. Appropriate conservation and reorganization of art and culture would help retain this area as the country’s showcase enticing Thai people to proudly live in, visit and utilize this area especially when adequate infrastructure, utilities and facilities are efficiently provided for. Activities to attract people may include knowledge-based economy, educational services and tourism with suitable development technology. A prime objective is to use Ratchadamnoen Avenue as an example of a sustainable link between Rattanakosin culture through present to the future culture. 1.3 Objectives Main objectives of The Master Plan for Land Development : Ratchadamnoen Road and Surrounding Area are : 1.3.1 To optimize the use of land resources both social wise and economy wise by developing various activities including knowledge-base economy, tourism, commercial business, and recreation to benefit socio-economy. Increase land-utilizing time, provide efficient infrastructures with careful urban and physical arrangement particularly in Ratchadamnoen Klang area belonging to the Bureau of the Crown Property. Yet retain all Rattanakosin City’s historical, artistic, social and cultural identities. 1.3.2 To
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