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Who Are the Canberra Chill? Relentless Competitors

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Who Are the Canberra Chill? Relentless Competitors 1 1 2 Contents CANBERRA CHILL 2021 PARTNERSHIP OPPORTUNITIES WHAT IS HOCKEY ONE? …………………………………………3 WHO ARE THE CANBERRA CHILL? ……………………………4 HOCKEY IN THE CAPITAL REGION …………………………...5 LEAGUE REACH …………………………………………………….6 HOME GAME FIXTURES ………………………………………….7 NAMING RIGHTS PARTNER……………………………………...8 MAJOR PARTNER …………………………………………………...9 GAME ACTIVATION PARTNER…………………………………10 PLAYER PARTNER ………………………………………………...11 PARTNER POSITIONING PANELS …………………………….12 PARTNERSHIP INVESTMENT ………………………………….13 CONTACT INFORMATION ……………………………………..16 2 3 What is Hockey One? Hockey One is an evolution of the previously known Australian Hockey League. With a successful launch in 2019 Hockey One has created a greater profile and equitable platform for our elite senior men’s and women’s athletes. Loud, bold and fast, the home and away style league runs over an eight-week period in between the end of winter sports and the start of summer sport, this gives the best opportunity for maximum exposure. All 6 Canberra Chill home and away games are played in all capital cities accompanied with the best hockey stadiums in Australia, these matches will be broadcasted live on Kayo Sports and the finals series live on Fox Sports. 3 4 Who are the Canberra Chill? Relentless Competitors - The Canberra Chill play with ambition, thrive under pressure and fight to the finish. Committed to excellence - Through integrity and respect both on and off the field, the Canberra Chill embody and inspire the best of our community. Proudly Canberran - The Canberra Chill are proud to represent the Nations Capital, resolute in the community’s support, strength and ability to withstand the brutal winter elements. ‘We are the Chill’ 4 5 Hockey In the Capital Region Our Purpose To enable the delivery, growth and sustainability of Hockey in the Capital Region Our Values Strong decisive leadership in setting the course for our sport Integrity, transparency and honesty in all our dealings Promoting supportive, inclusive and diverse environment Excellence in all we do, both on and off the field Innovative and future focus Promoting a sense of shared responsibility and unity of purpose Our Members 3,289 playing members 49.3% Female 50% Male 0.7% Not specified Age of participants <15 26.4% 16-25 27.3% 26-35 14.1% 36-45 14.5% 46-55 11.9% 56-65 3.9% 65+ 1.9% Our Reach 8,000-10000 individuals at our venues each weekend (2019*) 3,200 e-newsletter subscribers (2019*) 4,795 active Facebook Likes 2,870 active Instagram followers Our Charity Partners Chris MacKinnon Memorial Weekend (National Breast Cancer Foundation) Livin for Hockey Round and Partner (mental health) Fair Go Sport! Pride Round (diversity and inclusion) 5 6 Canberra Chill Reach 2019 Facebook – 1,566 Instagram – 1,424 Hockey ACT Reach 2019 Facebook – 4,795 Twitter – 1,704 Instagram – 2,870 eDM – 1.2K Hockey One Reach 2019 2.5 million impressions 171,457 engagements (likes, comments, shares etc) 6,080 link clicks through social 10,117 Hockey One social media followers 271 Goals 48 Matches 0 Integrity or disciplinary issues 2,939,000 Television reach 61,594 peak reach Grand final on Fox Sports ALL games livestreamed on either Fox Sports or Kayo 6 7 7 8 Naomi Evans—Canberra Chill Women’s top goal scorer Shihori Oikawa—2019 Women’s MVP of the Hockey One League 8 9 Branding & Advertising Team naming rights ‘The XXXX Canberra Chill’ Tier 1 Boundary signage * Use of Canberra Chill Logo on branding (with approval) 8 mentions in home game MC script (minimum mentions, home game only) Banner displayed inside VIP function * Media Wall Logo on team uniform (Back of shirt below number) Player available for promotional campaigns National brand exposure across the Kayo and Fox Sports networks, as all games are livestreamed across the country Digital Social media posts on the Canberra Chill and Hockey ACT channels - Twice a week during Hockey One season then monthly in off season Links and inclusion on sponsor panel on Chill webpages Inclusion in sponsor panel in Canberra Chill EDM Advertisement in monthly Hockey ACT member newsletter – Bi-monthly Advertisement in Canberra Chill member newsletter – 100% of all sent Activation Opportunity for venue game day activation – All home games * Opportunity for half time game day activation – All home games * Corporate Hospitality Tickets to season launch – 8 VIP tickets (home games) – 10 Player meet and greet Collateral Supporter polo – 6 Supporter hat – 6 *Limited availability* 9 10 Branding & Advertising Tier 1 Boundary signage * 4 Mentions in home game MC script (minimum mentions, home games only) Banner displayed inside VIP function * Media Wall Logo on team uniform (Side of torso and opposite shoulder) National brand exposure across the Kayo and Fox Sports networks, as all games are livestreamed across the country Digital Social media posts Canberra Chill and Hockey ACT channels - Once a week during Hockey One season then bi-monthly in off-season Links and inclusion on sponsor panel on Chill webpages Inclusion in sponsor panel in Canberra Chill EDM Advertisement in monthly Hockey ACT member newsletter – Quarterly Advertisement in Canberra Chill member newsletter – 50% of all sent Activation Opportunity for venue game day activation – All home game days * Corporate Hospitality Tickets to season launch – 6 VIP tickets (home games) – 8 Player meet and greet Collateral Supporter polo – 4 Supporter hat – 4 *2 out of 3 still available* 10 11 Branding & Advertising Tier 2 Boundary signage * 2 mentions in home game MC script & 2 on presenting day (minimum mentions, home games only) Banner displayed inside VIP function (only on presenting partner game day) * Digital Social media posts on the Canberra Chill and Hockey ACT channels - Once a fort- night during Hockey One season then quarterly in off-season Links and inclusion on sponsor panel on Chill webpages Inclusion in sponsor panel in Canberra Chill EDM Advertisement in monthly Hockey ACT member newsletter – Half yearly Advertisement in Canberra Chill member newsletter – 25% of all sent Activation Game day partner Opportunity half time game day activation – 1 on presenting partner game day * Corporate Hospitality Tickets to season launch – 4 VIP tickets (home games) – 6 Player meet and greet Collateral Supporter polo – 2 Supporter hat – 2 *Hockey ACT will work with you to come up with and appropriate game day activation. If there is any cost associated with the activation this will be at the business’ expense* *Only TWO remaining* 11 12 Investment: $2,000 inc GST Branding & Advertising 1 mention in home game MC script (minimum mentions, home game only) Player plaque at National Hockey Centre Digital Social media posts on the Canberra Chill and Hockey ACT channels - 3 posts dur- ing Hockey One season Links and inclusion on sponsor panel on Chill webpages Inclusion in sponsor panel in Canberra Chill EDM Activation Game day partner Opportunity half time game day activation – 1 on presenting partner game day * Corporate Hospitality Tickets to season launch – 2 VIP tickets (home games) – 4 Access to players Collateral Supporter polo – 1 Supporter hat – 1 * Signage to be supplied and produced at business’ expense* *40 available* 12 13 13 14 Canberra Chill Partnership Packages Packages: Investment: Naming Rights Partner (1) $60,000 - $80,000 Major Partner (3) $20,000 - $30,000 Game Activation Partner (2) $10,000 - $15,000 Player Sponsor (40) $2,000 14 15 15 16 To discuss partnerships and tailored packages contact: Alexandra Cox—Hockey ACT Communications & Events Coordinator [email protected] Rob Sheekey—Hockey ACT CEO [email protected] 16 .
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