Breweries, Wineries and Dis- Property Protection Ensures That All Growers Have Tilled Spirits Producers

2017 Stewardship Report Dear Valued Brewers Association Member:

Thank you for making 2017 a successful year for your association. Among the numerous programs and activities highlighted in this report, the below milestones illustrate the BA’s organizational purpose: to promote and protect American craft brewers, their beers and the community of brewing enthusiasts.

INVESTING IN A HEALTHY SUPPLY CHAIN To further the development of a healthy and sus- PASSED! tainable raw materials supply chain, the Brewers — CBMTRA — Association Research and Service Grant program awarded $440,000 to 19 projects in 2017. Since the inception of the grant program in 2015, the BA has provided more than $1.2 million in funding for 60 projects—addressing public barley and hop variety development, hop disease and hop aroma—as well as supported affiliated national and state-level grower leadership. REDUCING THE FEDERAL EXCISE TAX: In October, the BA announced an agreement with PASSAGE OF THE CRAFT BEVERAGE the United States Department of Agriculture-Agricul- MODERNIZATION & TAX REFORM ACT tural Research Service to fund public hop breeding In December, the 115th United States Congress passed for developing and releasing disease-resistant aroma H.R.1, the Tax Cuts and Jobs Act. Included in this hop cultivars into the public domain, in support of legislation is the Craft Beverage Modernization & Tax hop growing efforts throughout the U.S. Research to Reform Act (CBMTRA), a two-year provision that lowers develop and release hop cultivars with no intellectual the federal excise tax for breweries, wineries and dis- property protection ensures that all growers have tilled spirits producers. access to high quality, disease-resistant cultivars need This reduction in federal excise tax represents to sustain production at levels required by brewers. more than $80 million in annual savings for America’s small brewers. SUPPORTING BREWING EXCELLENCE The effort to bring meaningful federal excise tax To equip our members for excellence in brewing, the relief to small brewers has been a primary political BA Technical Committee and staff expanded the BA’s objective for the Brewers Association (BA) for almost educational resources through the introduction of 10 years. The BA played a leading role within the bev- new hands-on instruction workshops, quality analysis erage alcohol coalition (Brewers Association, Beer videos, best practices publications, online webinars, Institute, Distilled Spirits Council of the United States, and an expanded in-the-field ambassador program. American Craft Spirits Association, Wine Institute and These resources address safety, sustainability, supply WineAmerica) to advocate for this historic change in chain, quality, draft beer quality and engineering public policy, and will now focus its efforts on making topics, relay industry guidelines and metrics, and help this two-year provision permanent. bridge the gap in technical acumen.

2 | Brewers Association 2017 stewardship report Take Craft Back In October, the BA launched its first consumer awareness campaign, “Take Craft Back,” as a humorous rallying cry to bring attention to a serious issue: how Big Beer is seeking to permanently alter the craft landscape by presenting acquired brands as if they were truly, authentically independent. Along with the BA’s many other promotional activities, Take Craft Back sought to raise awareness of beers from America’s small and independent craft brewers. The campaign created millions of impressions and campaign video views among beer lovers, seeing greater reach than any promotional campaign in BA history. Addition- ally, nearly 12,000 beer lovers directly pledged their support via TakeCraftBack.com.

PROMOTING INDEPENDENCE LOOKING FORWARD The craft brewing community has entered a time of Independent Craft Brewer Seal increased competitiveness. Quality is now a baseline. The independent craft brewer seal was We know it’s hard out there. Breweries will have to released on June 27 to differentiate beers work harder and smarter to differentiate their beers from small and independent craft brewers through quality, innovation, marketing and branding. and beers from global ale companies. All of us at the BA are here to support you, and to equip Many in the beer community have taken you with resources and tools you need for success. immediate steps to obtain the seal art and We look forward to serving you. incorporate it into their brewery marketing and brand efforts. Cheers, To date, more than half of all craft brewing companies, representing 75+ percent of craft brewer volume of beer, have taken steps to use the seal. Since the launch, sightings of the seal “in the wild” on Bob Pease bottles, cans, six-pack holders, growlers, tap handles, President & CEO brewery t-shirts, front doors and more are increasing. Brewers Association Reception from the beer community’s allied trade members along with wholesalers and retailers has also been positive and growing. And, the mark is catching beer lovers’ attention.

Craft Brewer An American craft brewer is small, independent and traditional. Small. Annual production of 6 million barrels of beer or less (approximately 3 percent of U.S. annual sales). Beer production is attributed to the rules of alternating proprietorships. Independent. Less than 25 percent of the craft brewery is owned or controlled (or equivalent economic interest) by an alcoholic beverage industry member that is not itself a craft brewer. Traditional. A brewer that has a majority of its total beverage alcohol volume in beers whose flavor derives from traditional or innovative brewing ingredients and their fermentation. Flavored malt beverages (FMBs) are not considered beer.

BrewersAssociation.org | 3 Industry Snapshot

It is anticipated that this number will continue to RECORD BREWERY COUNT rise in the coming years, with the U.S. Tax and Trade Bureau (TTB) showing 8,863 active brewers permits as of December 31, 2017. This will continue the trend of increased competition in U.S. brewing.

JOBS AND ECONOMIC IMPACT Brewery growth has driven tremendous job growth ,+ as well. The BA’s Economic Impact Report, a biennial analysis featuring economic data of craft brewing for BREWERIES all 50 states and the District of Columbia, showed More than 6,000 breweries operated in the that craft brewers contributed $67.8 billion to the U.S. United States in 2017, and 83% of 21+ adults economy in 2016, a 21.7 percent increase from 2014. now live within 10 miles of a brewery. Craft brewers were responsible for more than 456,373 full-time equivalent jobs, a 7.5 percent increase from 2014, with 128,768 of those jobs directly at breweries STEADY GROWTH and brewpubs. Although the craft market has become more competitive in recent years, craft brewers continued to grow and gain market share in 2017. The Brewers Association’s 2017 mid-year survey ECONOMIC IMPACT measured 5 percent production growth year-over- year for small and independent brewers. Full year IRI Group scan data numbers showed 4 percent growth , Jobs for BA-defined craft brewers, and given the contin- Craft beer full-time equivalent jobs— ued growth in non-measured sales, 5 percent overall a 7.5% increase from 2014. growth seems likely for the year. That would take craft brewer share of the U.S. beer market to roughly 13 percent by volume in 2017. . Billion Some of the growth in market share has been driven Craft brewers’ contribution to by the continued rise in the number of breweries. the U.S. economy in 2016, a Although final numbers are still being compiled, it is 21.7% increase from 2014. certain that more than 6,000 American breweries operated in 2017, a record number for the United States.

4 | Brewers Association 2017 stewardship report Based on preliminary Bureau of Labor Statistics (BLS) figures, those numbers could rise sharply in 2017, with Number of Operating ~10,000 new jobs being created between June 2016 and June 2017 in BLS data (QCEW, 2018). U.S. Breweries

Finally, small brewery growth has been related to 8000 consumer demand for visiting breweries, a new experiential occasion that nearly two-thirds of brewery 7000 visitors say is a different occasion than a traditional 6000 on-premise visit (Nielsen). The annual BA-Nielsen survey found that the average craft drinker now makes 5000 six brewery visits a year, 3.5 near their home and 2.5 while traveling, fueling beer tourism. 4000

3000

2000

U.S. Beer Volume Share 1000

0 20162015201420132012201120102009200820072006 2017 (EST) %

% %

Want more statistics on the U.S. beer scene? Visit BrewersAssociation.org Import Craft Other Domestic

BrewersAssociation.org | 5 Ensuring a Healthy Supply Chain Craft brewers produce approximately 13 percent of beer sold in the U.S. but consume well over a third of the hops and malt used by U.S. brewers. To meet the Brewers Association’s primary strategic objective—brewer access to an adequate supply of high quality ingredients—the BA puts member dues to work in support of public breeding programs, research and development, and strategic partnerships.

PUBLIC HOP BREEDING PROGRAM In 2017, the Brewers Association executed a trust agreement with the United States Department of Agriculture-Agricultural Research Service (USDA-ARS) Research & to fund a public hop breeding program. Program Service Grants goals focus on development and commercializa- tion of competitive public aroma hop varieties with improved disease resistance and yield. The program will be located in the Pacific Northwest in order to leverage existing industry structure, but is intended $432,658 to produce varieties that can potentially travel to 2017 any U.S. hop-producing region. The execution of this grants trust agreement follows 18 months of developing a comprehensive program document that establishes goals and outlines the processes for achieving those goals. BA investment in this program represents a $1.2 million+ long-term commitment to hop industry stewardship, since 2015 exceeding $400,000 in future years. funding total grants

as flavor, increased extract and a lower total enzyme package. Finally, the expansion of malting barley production into new growing regions has resulted in increased geographic spread of production for risk management, as well as access to local ingredients by craft brewers. Since the inception of the grant program in 2015, the BA has provided more than $1.2 million in support of 60 projects—addressing public barley and hop variety development, hop disease and hop aroma—as well as supported affiliated national and state-level grower organizations.

HOP USAGE SURVEY Each year since 2007, the BA has RESEARCH & SERVICE GRANTS provided aggregate craft brewer In 2017, the Brewers Association invested over $432,000 hop usage data to hop growers in support of 17 research projects focused on hop at the annual Hop Growers Asso- (six projects) and malting barley (11 projects) crops. ciation meeting. Over time, this Researchers continue to focus on disease resistance crucial communication has allowed and yield improvements to maintain crop competi- growers to make important plant- tiveness and grower interest. They are also working ing decisions with confidence in on quality improvements that help craft brewers such the market.

6 | Brewers Association 2017 stewardship report • Hop Research Council: The Brewers Association joins brewers, dealers, and state hop growing com- missions to pool resources in support of research that benefits the hop crop. HRC is becoming increasingly active in federal lobbying in support of public hop crop funding and ag policy. • Hop Growers of America: HGA is focused on the profitability of U.S. hop growers, and promulgates hop crop quality guidelines that benefit brewers, beer drinkers and all beer industry stakeholders. • Glass Recycling Coalition: GRC brings together a diverse membership of companies and organizations INDUSTRY PARTNERS to make glass recycling work: glass manufacturers, In support of the Brewers Association board of direc- haulers, processors, materials recovery facilities, tors’ strategic objective to “promote access to raw capital markets, end markets and brands that use materials and markets,” Brewers Association techni- glass to showcase their products. cal staff provides direct support of several hop and malting barley industry groups through dues-paying membership and/or staff involvement and leadership in the following organizations: • National Barley Improvement Committee: NBIC lobbying activities focus on ensuring favorable public funding and agriculture policy related to barley. • National Barley Growers Association: NBGA member growers, maltsters and brewers work to maintain the profitability and competitiveness of the U.S. barley industry. • Brewing and Malting Barley Research Institute: BMBRI member brewers and maltsters provide financial support and direction for breeding and research in Canada, which supplies roughly 20 percent of malting barley consumed by U.S. brewers. • Craft Maltsters Guild: 2017 represented the third year of Brewers Association staff involvement in the board of directors of this group, whose mission is to promote and sustain the tradition of craft malting in North America.

BrewersAssociation.org | 7 Protecting and Promoting Breweries: Federal Government Affairs 2017 was a banner year for the Brewers Association’s political efforts. The year culminated with the passage of a two-year provision of the Craft Beverage Modernization & Tax Reform Act (CBMTRA), a legislative victory that the BA has been working toward for the last decade.

BIG WIN: CRAFT BEVERAGE MODERNIZATION & TAX REFORM ACT Fed. Excise Tax CBMTRA Reduced To: CBMTRA, the BA’s top legislative priority, was included as a two-year provision in the Tax Reform and Jobs Act. The modified legislation recalibrates the excise tax for small and independent brewers on the first 60,000 barrels to $3.50/per barrel and reduces the upper tax $3.50 $16 rate to $16 per barrel on beer production above 60,001 PER BBL PER BBL barrels up to 2 million barrels. In addition, it would ON FIRST ON PRODUCTION lower the federal excise tax rates for all breweries that 60,000 BBLs 60,001 BBLs produce more than 2 million Estimated barrels of beer a year from $18 CBMTRA per barrel to $16 per barrel beers without facing a tax liability. CBMTRA went into Savings: on the first 6 million barrels. effect on January 1, 2018, and is slated to sunset on American craft breweries will December 31, 2019. collectively save upwards of The BA worked closely with a strong coalition of $80 million per year. The legis- other associations from alcohol, agricultural and man- lation also allows the transfer of ufacturing trades to grow support for the bill. More beer between bonded facilities than half of the United States Congress are sponsors 80 without tax liability, something of CBMTRA (H.R. 747/S.236), which currently has 303 MILLION that will benefit small unaffili- House co-sponsors and 54 Senate co-sponsors. The DOLLARS ated brewers and give them the Brewers Association will work in 2018 with our cham- flexibility to collaborate on new pions in Congress to make these tax cuts permanent.

8 | Brewers Association 2017 stewardship report CAN SHEET ALUMINUM MUSIC LICENSING Throughout 2017, aluminum and steel were under a The Brewers Association joined other members of Section 232 investigation (referring to the relevant the Music, Innovation, Consumers (MIC) Coalition in section of the Trade Expansion Act of 1962) to deter- support of the Transparency in Music Licensing and mine whether imports of the materials had a national Ownership Act (H.R. 3350) introduced by Rep. Jim security impact on the United States. The Brewers Sensenbrenner (R-Wis.). The legislation’s goal is to Association joined a coalition of can manufacturers, create a licensing system that is open and accessible to non-alcoholic beverage producers and large global those who own and license music. The proposed leg- multinational brewers to advocate against tariffs on islation would create a public database that provides can sheet aluminum, which is used exclusively to make all stakeholders in the music marketplace with access beverage containers. The coalition worked together to authoritative and fully searchable records of music to educate members of Congress, the White House, ownership and licensing information, free of charge the Department of Commerce and the Department to users and updated in a timely manner. The legisla- of Defense about can sheet aluminum and the ingre- tion has 15 co-sponsors and has been referred to the dients used to produce it and to advocate against House Committee on Judiciary. including them in the investigation and imposing tariffs on aluminum and steel products. ADVOCACY Despite legislators in both the House and Senate The Brewers Association and its members continued sending letters advocating against tariffs on can sheet to grow relationships with legislators in the House and and primary aluminum, Department of Commerce Senate, and breweries hosted legislators from across Secretary Wilbur Ross recommended across the board the country at their breweries. tariffs on all forms of aluminum and steel. The BA held two Washington, D.C. hill climbs in In early 2018, as a result of the report, the president conjunction with the Craft Brewers Conference and announced that the White House would impose tariffs with SAVOR. Participants from all 50 states and D.C. of 10% on all imported aluminum products and 25% were represented. Brewery owners, guild executive on all imported steel products and that no countries directors and employees met with senators and repre- would be exempted. As of the printing of this report, sentatives and attended 470 meetings in total. the details of the tariffs have not been finalized. The Brewers Association strongly opposes tariffs on HOUSE AND SENATE imported aluminum can sheet and the materials used SMALL BREWERS CAUCUSES to make it, and cautions against any action that would There were 37 members of the Senate Bipartisan Small result in increased prices for small and independent Brewers Caucus and 226 members of the House brewers. We will continue to work with the coalition Small Brewers Caucus as of December 2017. The and our supporters in Congress to try and mitigate House Small Brewers Caucus is one of the largest the impact that these tariffs will have on small and special interest caucus groups in Congress. independent craft brewers. The Brewers Association helped the House and Senate Small Brewers Caucuses arrange meetings HOPS to educate Hill staff about small and independent The BA worked with representatives Peter DeFazio brewers. Topics included Beer Laws 101 and an edu- (D-Ore.) and Patrick McHenry (R-N.C.) to gather sig- cational hops sensory event with hops grown on Rep. natures for a letter to the FDA encouraging them to Dan Newhouse’s (R-Wash.) Yakima farm. give the hops industry a variance exemption from a The Brewers Association also held the 2nd annual ruling that categorizes hops as “produce that is often Hill Staff Homebrew Competition. All Capitol Hill consumed raw” and the regulations that come with employees and staffers from the House and Senate that designation. Without a process for exemption, were invited to participate individually and as teams. the U.S. industry will face cumbersome and unneeded This year’s winner was a member of the United States labeling and documentation rules, raising costs for Capitol Police. The awards ceremony was held at the not only hops producers but breweries as well. This Brewers Association’s annual Holiday Tasting, where rule was slated to go into effect January 26, 2018. BA the American Homebrewers Association also served staff will continue to monitor this situation and work beer brewed for the competition. with our congressional champions and the FDA to find a solution.

BrewersAssociation.org | 9 Protecting and Promoting Business: State Government Affairs

Florida Brewers Guild meeting in Tampa

SUPPORTING STATE GUILDS Since its formation in 2005, the Brewers Association has long made supporting state brewers guilds/associations a priority. With crucial issues such as franchise BIG law, self-distribution and the regulation of on-site retail sales almost wholly in the domain of state authority, the WINS BA provides valuable resources to state guilds to assist in their efforts to ensure small brewers have equitable saw both Mississippi and open access to markets, distribution and sales. In and Georgia brewers achieve 2017, the BA supported state guilds on these issues as the ability to sell directly to well as issues related to excise taxes, raising production caps for small brewers, beer transfers, satellite consumers from the brewery retail locations, trade practice and comprehensive premises for both on- and alcohol law reviews. oﬀ-premise consumption Executive Director Grant Program The BA continued the Guilds Executive Director Cooperative Funding Grant Program in 2017, with 13 total grants approved. The grant program addresses the need for guilds to hire paid staff, particularly in the executive director role. Filling this leadership position has proven an indispensable step for state guilds seeking to elevate organizational efficacy and advance small brewer inter- Protect Craft, Support Your Local Brewery Pavilion at the ests on both the state and national levels. Great American Beer Festival

10 | Brewers Association 2017 stewardship report 32 states represented at New Glarus Brewing Co. for Guilds Summit 2017 Tennessee Craft Brewers Guild meeting in Nashville

HOW TO GET INVOLVED The BA provides programs and resources to assist its members and the greater beer and brewing communities in taking an active role in educating and champi- oning the interests of small and independent brewers.

Spread the Word Support Your Local Brewery (SYLB) is a communication network that informs brewery members, homebrewers and beer enthusiasts (more than 81,000 nationwide) about issues that impact small brewers and organizes grassroots activities to defend the interests of small Brewers Guilds Collaboration Blending Day at Crooked Stave Brewery brewers. The network is designed for quick mobiliza- tion when issues arise, with SYLB members contacting educate them about the small brewing industry, and their elected officials to support small brewer positions. share information about their individual businesses In 2017, seven action alerts were issued in six states and their impact on the local community. (Delaware, North Carolina, Montana, Texas, Wisconsin and Utah). Invite The BA encourages all members to invite their elected Climb the Hill officials (federal, state and local) to their businesses for Each year BA members and guild representatives a visit. There’s no better opportunity to educate them travel to Washington, D.C. to meet with their con- on the issues and the industry, and meeting employ- gressional representatives and staff on federal issues, ees who are their constituents is something every politician will find valuable. For helpful resources, visit BrewersAssociation.org.

Join Joining your state guild/association is one of the most effective means of involvement, as the majority of legislation and regulation governing the beer and brewing industry is at the state level. The BA supports state organizations in many ways—visit the Guilds pages of Utah Brewers Guild in Washington, D.C. our website for more information.

BrewersAssociation.org | 11 Supporting Business Health: Technical & Quality Resources Building upon existing resources and launching new initiatives, the Brewers Association continued to expand the collection of technical resources available to members. Below are highlights from the BA’s technical and quality efforts in 2017.

Free Online Brewery Safety Training Courses completed:

5 ,

2016 7,978 Mary Pellettieri, Matt Stinchfield, Neil Witte, Quality Instructor Safety Ambassador Quality Ambassador 2017 ,56 AMBASSADOR OUTREACH Brewers Association technical resources are supported by an “Ambassador” outreach program. Experts in the areas of quality, safety, sustainability and draught total 20,785 quality attend state brewers guild meetings and other industry events to disseminate information and promote available resources. ONLINE BREWERY SAFETY TRAINING The BA is committed to promoting safety in the brewhouse by providing free resources to members and non-members alike. Since the Online Brewery Safety Training series was launched in September 2015, more than 21,000 lessons have been completed. The curriculum is supported by best management practice documents and regular communication from the Safety Subcommittee through the Safety Exchange and Lessons Learned programs. In 2017, a lesson addressing grain handling and grain silos was added.

DRAUGHT BEER Calidad de cerveza de barril QUALITY WORKSHOPS / VIDEOS QUALITY para minoristas por The Basics of Beer Quality Workshop program was In an ongoing effort to improve la Brewers Association brewers association launched in 2017. These full-day workshops, led by the quality of draught beer served draught beer Quality Instructor Mary Pelletteri, cover the fundamen- at retail, the Brewers Association quality manual tals of the most common methods used to ensure Draught Beer Quality Subcommit- consistency and quality in a brewery. With a hands-on tee released the third edition of the approach, attendees have the opportunity to use lab Draught Beer Quality Manual, updat- equipment and practice quality analysis methods. The ing the manual to reflect current

workshop is supported by a series of videos, produced best practices. A Spanish language Calidad de la cerveza de barril para comerciantes minoristas por la Brewers Association in collaboration with the American Society of Brewing version of Draught Beer Quality for

repared b te Chemists, that demonstrate basic laboratory methods. Retailers also became available. ecnical Committee o te Brewers Association THIRD EDITION

12 | Brewers Association 2017 stewardship report SUSTAINABLE DESIGN AND BUILD STRATEGIES FOR CRAFT BREWERS This new sustainability manual published in 2017 outlines

Brewers Association important considerations for Sustainable Design + Build brewers who need guidance Strategies for Craft Brewers on how to design a new, sustainable building for their operations, and for brewers 2017 Technical Summit in Boulder, Colorado looking to incorporate green

® 1 building elements into their Sustainable Design and Build Strategies for Craft Brewers TECHNICAL SUMMIT existing operation. The second biannual Technical Summit was held in Boulder, Colo., in 2017. The summit convened members to identify threats and opportunities facing FOOD SAFETY The Food Safety Plan for Craft Brewers, published brewers, and to envision resource development that in 2017 as an extension of the Good Manufacturing will help brewers mitigate threats and take advantage Practices for Craft Brewers document, provides guid- of unique opportunities in an ever-changing industry. ance and templates for craft breweries to design and implement a food safety program. These resources help brewers satisfy the requirements of local, state and federal health regulations.

NUTRIENT DATABASE AND CALORIE CALCULATOR The Food and Drug Administration (FDA) will soon be requiring restaurants with 20 or more locations to include nutritional information for regular menu items, including beer. The Brewers Association, in consultation with the FDA, developed a nutrient database and calorie calculator that will provide the required information for brewers’ retail customers for most beer styles, saving brewers hundreds of dollars in laboratory testing fees.

Brewers Association Benchmarking Dashboard

BENCHMARKING REPORTS AND DASHBOARD The Brewers Association Benchmarking Reports provide a platform for the craft brewing community to share best practices for how to use water more efficiently, generate less wastewater and solid waste, decrease total energy usage, and reduce greenhouse gas emissions. Using the Benchmarking Dashboard, breweries can easily identify areas to improve effi- ciencies and increase profitability by comparing themselves to industry averages of similar breweries. Additionally, brewers can enter target usage and cost values and track ongoing monthly performance. The publication of a multi-year summary report marked the third year of the project.

BrewersAssociation.org | 13 Supporting Business Health: Educational Resources Operating a brewery is more than making high quality beer. It requires running a good business. The Brewers Association develops resources for members to help guide business decisions.

BA FORUM Have a specific question and don’t know who to ask? The BA Forum’s online community of more than 28,000 members helps provide crowd-sourced industry per- spectives. Eleven discussion boards allow brewers to post and search by specific topics. With a daily email digest, the BA Forum is always at members’ fingertips. 28,000 INDUSTRY BENCHMARKING AND MEMBERS BREWERY OPERATIONS SURVEY Compiled and published by the BA, this survey provides aggregated data covering business functions throughout the brewery. Salary and benefit information 11 1 Forum DISCUSSION DAIL EMAIL provides insights into industry standards when opening BOARDS DIGEST or expanding. Revenue and cost of goods data guides financial planning when breweries are looking to scale production. CRAFT BREWERS CONFERENCE & BREWEXPO AMERICA® POWER HOUR The Craft Brewers Conference (CBC) is the premier These 60-minute live webinars cover a wide range of industry event that serves the entire brewing community. business topics, including technical brewing, market For professional brewers, CBC is the number one updates, statistical insights and marketing. Archived environment for concentrated, affordable brewing recordings of past Power Hours are available to education and idea sharing. Eleven educational tracks members on BrewersAssociation.org. In 2017, the BA streamline learning based on job function. These valu- hosted 10 Power Hours on the following topics: able resources are available to all members after the • Compressed Gas Cylinder Safety • State of the Crop: Barley and Malt Insights, 2017 and Beyond • Glass Recycling and Craft Brewers • Getting Inside the Mind of the Craft Beer Consumer 2017 • Craft Beer On-Premise Insights: A View from the Bar • Focus on Brewpubs: Financial Benchmarking and Industry Metrics • Helping Brands Resonate with Diverse Audiences (most popular Power Hour of 2017) • 2016 Year-End Review of the Beer Category and Craft Segment • Hop Industry and Craft Brewing Market Update • Trade Practice Law Explained

14 | Brewers Association 2017 stewardship report conference in the Presentations section of BrewersAssociation.org. The conference is also a great social event with thousands of brewing industry profes- Washington, D.C. sionals from around the world enjoying craft brews together. BrewExpo America allows exhibitors and buyers to develop profitable business relationships and helps brewing 13,300 70+ and brewery restaurant professionals find the latest and best products and services that ATTENDEES SEMINARS industry vendors have to offer. In 2017, more than 13,300 brewing professionals and 900 exhibitors convened in the nation’s capital for discussion and dialogue around America’s craft 900 11 EDUCATION brewing business and culture. EIBITORS TRACKS

RAW MATERIALS ISSUE

THE JOURNAL OF THE BREWERS ASSOCIATION NOVEMBER/DECEMBER 2017 NOVEMBER/DECEMBER SALES & MARKETING ISSUE

VOL.34 | NO.6 | NOVEMBER/DECEMBER 2017

THE JOURNAL OF THE BREWERS ASSOCIATION VOL.34 | NO.5 | SEPTEMBER/OCTOBER 2017

SEPTEMBER/OCTOBER 2017 2017 WORLD HARVEST REPORTS

| ISSUE MATERIALS RAW THE NEW BREWER® MAGAZINE BUMPERAt The The leading journal for brewing industry professionals,

The New Brewer covers technical brewing, government

| BARLEY & HOP HARVESTS HARVESTS HOP & BARLEY Spine Source SALES & MARKETING ISSUE | CROPTAPROOMS ARE BOOMING; LAWS ARE CHANGING affairs, operations, marketing and management. U.S. HOP ACREAGE

SETS RECORD |

SMALL HOP FARMS FARMS HOP SMALL 2017 PRINT CIRCULATION Spine

TAPROOMS |

PORTFOLIO SHAKEUPS | BARLEY BREEDING BARLEY 24,922 INCREASE OF 5.9 PERCENT

ENGAGING CUSTOMERS

BrewersAssociation.org | 15 Growing American Craft Globally

Ben Self (left), West Sixth Brewing, and Rick Chapman (right), Coronado Brewing Company Lynne Weaver, Three Weavers Brewing Company at the at Drinktec. Munich, Germany. American Craft Beer Experience in Tokyo, Japan

Ten years ago, small and independent American craft In 2004, the Brewers Association had the insight to beers did not have a significant international pres- start the Export Development Program (EDP). Funded ence and suffered from limited awareness of proper by a grant from the United States Department of Agri- storage and handling when they were available. Today, culture, EDP focuses on educating international trade small and independent American craft beer is one of and media about proper storage and care for craft beer the major reasons behind the drive for quality and as well as the quality and diversity of styles created the increase in demand for innovative beer styles. In by small and independent American craft brewers. 2016, American breweries reported export figures of Resources such as the Best Practices Guide to Quality 465,617 barrels with a value of $121 million. Craft Beer and technical seminars are brought to global markets to focus on quality—which has benefited the newly exporting members, the reputation for Ameri- can craft beer generally in international markets, and conditions for new breweries in international markets. Today, the Export Development Program boasts more than 100 members who participate in sending beer to events, festivals and competitions around the world.

In 2016 American breweries reported export ﬁgures of 465,617 barrels with a value of $121 million

16 | Brewers Association 2017 stewardship report Successful dinner on November 6 at La Bonne Table in Tokyo. Five courses each paired to two beers were served to 35 invited guests showcasing current pairing trends with small and independent American craft beer. Pictured from left to right are: Christian Ettinger, Hopworks Urban Brewery; 2017 EXPORT DEVELOPMENT Matt McClung, Schooner Exact; Adam Dulye, Brewers Association; John Knorr, Evolution; Andrew Barr, 50/50; Lynne Weaver, Three Weavers; Jamil PROGRAM EVENT PARTICIPATION Zainasheff, Heretic; Mark Hood, Sound Brewery; Richard Miller, Hardywood Park Craft Brewery; Garrett Marrero, Maui Brewing Co. • Beijing Craft Beer Invitational • China Craft Beer Conference & In addition to the global presence the Export Exhibition, Shanghai Development Program maintains, the program also • Planete Biere, Paris works to bring key international figures from like- • Stockholm Beer and Whiskey, Sweden minded organizations and breweries to the U.S. to • Drinktec, Munich, Germany participate in the Craft Brewers Conference, World Beer Cup and Great American Beer Festival®. • Cerveza Mexico, Mexico City • Irish Craft Beer Festival, Dublin, Ireland • Great British Beer Festival, London, England • Craft Beer Rising, London, England • London Drinker Festival, London, England • Seoul Wine and Spirits Expo, Seoul, South Korea • American Craft Beer Experience, Tokyo, Japan • Barcelona Beer Festival, Barcelona, Spain • U.S. Ambassador to Portugal Residence Craft Beer Tasting • Brussels Beer Challenge • Australia International Beer Awards • European Beer Star Competition To get involved in the Brewers Association Export Development Program, please contact Steve Parr, [email protected] Adam Dulye with U.S. Ambassador to Mexico Roberta Jacobson. Mexico City.

BrewersAssociation.org | 17 Fueling Independence

3,000+ seal adopters representing 75% volume

INDEPENDENT CRAFT BREWER SEAL Since its release on June 27, 2017, the Brewers down, evolving the beverage to an even more Association’s independent craft brewer seal has meaningful place of diversity, variety, advanced garnered a great deal of attention. Many in the beer flavor and authenticity. The design of the seal was community have taken immediate steps to obtain the strategic and deliberate. The upside-down bottle not seal art and incorporate it into their brewery marketing only says “beer” loud and clear, but is a mark that is and brand efforts. catching beer lovers’ attention. To date, more than half of all craft brewing compa- • A research finding during the design of the seal nies representing more than 75 percent of craft brewer showed that almost all beer lovers surveyed have volume of beer have taken steps to use the seal. some interest in a “certification badge” or seal Since the launch, sightings of the seal “in the wild” on to identify independently owned craft brewer- bottles, cans, six-pack holders, growlers, tap handles, ies, and they believe such a seal would support brewery t-shirts, front doors and more are increasing. small businesses. Reception from the beer community’s allied trade • The differentiation of small and independent craft members along with wholesalers and retailers has also brewers is not intended to denigrate other beer been positive and growing. producers or the quality of their beer. Instead, it is intended to lessen marketplace confusion. With Why This Certification Mark? the increasing number of acquisitions of formerly independent brewers, it’s becoming increasingly • The Brewers Association’s mission is to promote and difficult for U.S. craft brewers to gain access to protect small and independent craft brewers, their market, and more difficult for the beer lover beers and the community of brewing enthusiasts. to discern who owns different beer brands. The The development of a seal has been discussed as seal provides clarity by certifying that a brewery an option for decades. In the past few years, displaying the seal is in fact small and independent. the craft brewing segment has slowed in growth and our members have become more vocal on The seal is available for all independent craft this topic. It became apparent that now is the brewers to use, free of charge. To obtain the seal, time to give U.S. craft brewers a tangible way to a brewery must have a valid TTB Brewer’s Notice, differentiate themselves. meet the BA’s craft brewer definition and sign • The seal captures the spirit of what small and a licensing agreement. The seal is available to independent craft brewers have achieved. Craft both BA member and non-member breweries at brewers have turned the U.S. beer scene upside BrewersAssociation.org/seal.

18 | Brewers Association 2017 stewardship report TAKE CRAFT BACK In 2017, the Brewers Association launched Take Craft Back, a tongue-in-cheek campaign that aimed to be the largest-ever crowdfunding effort, with the craft brewing community seeking pledges from beer lovers for the $213 billion price tag required to buy Anheuser-Busch InBev (ABI)—that is, to Take Craft Back.

IMPRESSIONSmillion ON SOCIAL 30 Along with the BA’s many other promotional activities, Take Craft Back sought to raise beer lover awareness million+ of beers from America’s small and independent 6 VIDEO VIEWS craft brewers. The campaign created millions of impressions and campaign video views among beer lovers, seeing

PLEDGESthousand greater reach than any promotional campaign in 12 BA history. Additionally, nearly 12,000 beer lovers directly pledged their support via TakeCraftBack.com. million $13 MOCK RAISED

The BA launched Take Craft Back as a humorous rallying cry to bring attention to a serious issue: how ABI is seeking to permanently alter the craft landscape by presenting acquired brands as if they were truly, authentically independent—and ultimately narrowing real choice in the marketplace for the beer lover.

BrewersAssociation.org | 19 Promoting Craft Brewers In support of the Brewers Association’s core value of “promoting and celebrating the small, independent, traditional and innovative culture of American craft brewers,” the BA offered a wide variety of educational and experiential opportunities throughout 2017.

With the most extensive online brewery database, one of the largest online databases of recipes for cooking with craft beer and access to some of the world’s most authoritative resources on beer styles and beer educational tools, the site continues to advance both small and independent brewers and the beverage of beer.

(savor) an american craft beer & food experience

CRAFTBEER.COM In 2017, CraftBeer.com continued to elevate the image of beer and shined as the leading source of 86 172 stories covering America’s small and independent BREWERIES BEERS FEATURED brewers and the communities and businesses who FEATURED IN PAIRINGS support them. Contributors published more than 325 original articles, videos, infographics and Facebook Live events featuring more than 500 different inde- 4,000 pendently owned breweries. The site also published ATTENDEES more than 900 member-submitted press releases. Seven social media channels tied to CraftBeer.com engaged more than 220,000 followers (and growing) with breaking news and in-depth feature stories. More than 2,000 people took the CraftBeer.com Beer SAVOR: AN AMERICAN CRAFT BEER 101 course with tens of thousands also utilizing the & FOOD EXPERIENCE® CraftBeer.com Beer & Food Course content. Celebrating a decade as the world’s premier craft CraftBeer.com accrued more than 5.6 million beer and food pairing event, SAVORsm once again page views in 2017, an increase over 2016. Addition- delighted attendees and elevated the image of beer. ally, the North American Guild of Beer Writers, the top 172 craft beers produced by 86 small and indepen- beer writing award organization, recognized three dent breweries were showcased alongside a carefully CraftBeer.com articles amidst a competitive pool of curated menu. talented journalists. The pairing menu, designed by an expert tasting panel led by Brewers Association Executive Chef Adam Dulye, along with Kyle Mendenhall, BA chef consultant 325 2,000 and chef of Arcana Restaurant in Boulder, Colorado. ARTICLES, VIDEOS, TOOK BEER INFOGRAPHICS, & LIVE EVENTS COURSE “For years SAVOR has been the gold standard of beer festivals in Washington, and one of the most important beer festivals in America.” 5.6M 220,000+ —Washington Post PAGE VIEWS FOLLOWERS TIED TO SOCIAL MEDIA PLATFORMS The event returns to the historic National Building Museum June 1–2, 2018.

20 | Brewers Association 2017 stewardship report photo © Jason Kaplan 2017 photo © Jason Kaplan 2017

GREAT AMERICAN BEER FESTIVAL In 2017, more than 60,000 beer lovers found their #HoppyPlace at the 36th annual Great American Beer Festival (GABF). The scale of the festival continued to grow, with more than 800 breweries pouring more than 3,900 beers, 60,000 4,308 800 3,900 assisted by a small army of 4,308 volunteers. BEER LOVERS ATTENDED VOLUNTEERS BREWERIES BEERS POURED GABF continued to provide educational opportunities such as the Protect Craft Guilds Pavilion, Brewers Studio Pavilion and Beer & Food Pavilion, as well as a 293 276 2,217 7,923 MEDALS COMPETITION BREWERIES IN COMPETITION new CraftBeer.com #BeerTravel Pavilion, which high- AWARDED JUDGES COMPETITION ENTRIES lighted “beercation” destinations around the country. At Paired®, attendees had the chance to sample 42 unique craft beer and food pairings in an intimate setting three GABF Pro-Am medals to teams of homebrewers just off the main festival hall. paired with professionals. In total, 2,217 breweries The 2017 Great American Beer Festi- from 50 states (plus Washington, D.C.) entered the val competition awarded 293 medals competition, with 276 judges evaluating 7,923 entries to some of the best commercial across 98 beer categories. photo © Jason Kaplan 2017 breweries in the United States, plus Top Five Entered Categories/ Number of Entries per Category 1. Category 60 American-Style India Pale Ale (408 entries) 2. Category 61 Imperial India Pale Ale (221 entries) 3. Category 58 American-Style Pale Ale (199 entries) 4. Category 59 American-Style Strong Pale Ale (182 entries) 5. Category 29 Wood- and Barrel-Aged Strong Beer (175 entries)

BrewersAssociation.org | 21 Brewers Publications Brewers Publications (BP) supports the mission of the Brewers Association by publishing books of enduring value 2017 BP BOOK SALES REVENUE for amateur and professional brewers. BP published two (INCLUDING E-BOOKS) books in 2017, expanded its e-book catalog to 43 titles, and launched an updated website at BrewersPublications.com. $1,228,673.84

2017 RELEASES How To Brew: Everything You Need to Know to Brew Great Beer Every Time by John Palmer Fully revised and updated, How to Brew is the definitive guide to making quality beers at home. Author John Palmer adeptly covers the full range of brewing possibilities—accurately, clearly and simply. The new edition features five new chapters covering malting and brewing, strong beers, fruit beers, sour beers, and adjusting water for style, as well as expanded emphasis on sanitation, fermentation temperature control, proper yeast management, the boil and the recipe. “(How to Brew) will give you the confidence to quickly fire off your first batch and also provide comprehensive insights well into your brewing journey. This is a great resource.”

—John Mallett, Director of Operations, Bell’s Brewery John Palmer, author of How to Brew

Session Beers: Brewing for Flavor and Balance by Jennifer Talley Session Beers explores the history behind some of the world’s greatest session beers, past and present, while also delving into brewing processes and ingredients to master recipe development. Author Jennifer Talley, winner of more than 20 awards from the Great American Beer Festival and World Beer Cup, brings her extensive experience to the mate- rial, helping brewers master low-alcohol beer styles that brim with flavor. “A veteran of low-ABV ‘session’ brewing, Jen Talley brings an enormous amount of practical and technical information to this subject. It’s obvious her time at Squatters Pub Brewery in photo © Jason Kaplan 2017 Utah fostered respect for the art and soul of brewing beers under 4.0 percent ABV.” Jennifer Talley, author of Session Beers —Tomme Arthur, Co-Founder and Brewmaster, Lost Abbey and Port Brewing Co.

22 | Brewers Association 2017 stewardship report HIGHLIGHTED TITLES

How To Brew (4th Ed.) Session Beers: Brewing Yeast: The Practical Guide For The Love Of Hops The Brewers Association’s by John J. Palmer for Flavor and Balance to Beer Fermentation by Stan Hieronymus Guide To Starting Your by Jennifer Talley by Chris White and Own Brewery (2nd Ed.) Jamil Zainasheff by Dick Cantwell

Designing Great Beers Water: A Comprehensive Malt: A Practical Guide American Sour Beers Quality Management: by Ray Daniels Guide for Brewers from Field to Brewhouse by Michael Tonsmeire Essential Planning by John J. Palmer by John Mallett for Breweries and Colin Kaminski by Mary Pellettieri

REDESIGN OF BREWERSPUBLICATIONS.COM

BrewersAssociation.org | 23 American Homebrewers Association® More than 1.1 million people brew their own beer at home in the United States. The American Homebrewers Association (AHA) is dedicated to promoting the community of homebrewers and empowering homebrewers to make the best beer in the world.

BREW GURU™ Built for homebrewers and beer lovers, the free Brew Guru app delivers access to hundreds of award-win- ning homebrew recipes, as well as local money-saving deals at breweries, beer bars and homebrew supply shops. In 2017, 38,305 people downloaded Brew Guru and 17,216 AHA trial memberships were launched using the app.

The second annual Hill Staff Homebrew Competition brought Republicans and Democrats together to celebrate a truly bipartisan hobby: homebrewing.

AHA RALLIES AHA rallies are membership generators and fun “thank you” events for AHA members. Twenty BA member breweries hosted 2,530 AHA members in 2017, gener- NATIONAL HOMEBREW COMPETITION ating 467 memberships. The 2017 competition had 8,618 entries (8 percent increase) and 3,530 homebrewers (4 percent increase) representing 50 states, the District of Columbia and th ANNUAL 14 countries around the world. Over its 39 year history, Learn to Homebrew Day the National Homebrew Competition has evaluated 135,491 brews. 5,677 4,783 GALLONS BREWED PARTICIPANTS

REPRESENTING 295 45+11 EVENTS STATES COUNTRIES

AHA Director Gary Glass with two of the 2017 National Homebrew Competition winners.

24 | Brewers Association 2017 stewardship report More than 2,600 homebrewers from around the world gathered in Minneapolis June 15–17 for Homebrew Con 2017.

HOMEBREW CON More than 2,600 homebrewers from around the world Big Brew for gathered in Minneapolis to learn, exchange ideas, share homebrew and have fun. Attendees chose National Homebrew Day from 60 educational sessions and heard remarks from keynote speaker Omar Ansari, founder of Surly REPRESENTING Brewing Company. 7,601 49 +11 AHA MEMBER DEALS The AHA Member Deals program saw 1,804 partic- BEER ENTHUSIASTS STATES COUNTRIES ipating businesses at the end of 2017—17 percent growth. The program saves AHA members money at restaurants, homebrew supply shops and Brewers Association member breweries. 19,222 GALLONS OF BEER BREWED

A NEW RECORD!

FOR THE HOMEBREWER Vol. 40 k No. 6 | November/December 2017 & BEER LOVER

Vol. 40 k No. 4 | July/August 2017 & LOVER FOR THE HOMEBREWER BEERThe Journal of the American Homebrewers Association ®

® The Journal of the American Homebrewers Association ZYMURGY® MAGAZINE BEST BEERS The flagship publication of the AHA, Zymurgy magazine IN AMERICA had a circulation of more 53,000 in 2017. Distribution THE RESULTS OF ZYMURGY’SALTERNATIVE included AHA members, BA brewery and allied trade 15TH ANNUAL Get More READER SURVEY Flavor with Less Gluten GRAINS members, newsstands and homebrew supply shops. SunflowerMalted Seeds

SIX ANNUAL ISSUES

Sorghum

HomebrewersAssociation.org Buckwheat $5.50 US / $8.00 CAN 53,000 Recipes 11> Zymurgy’s You Can Homebrewing Holiday Imperial CIRCULATION PER ISSUE Brew Gift Guide 10 in Mexico Pilsner 077447080980 HomebrewersAssociation.org PLUS HARVESTING HOPS IN BAVARIA’S HALLERTAU $5.50 US / $8.00 CAN Recipes Master Your Ultralight Scotch Ale 07> You Can Refractometer Homebrewing 16 Brew PLUS SUN TEMPLE NEIPA (BUY A BIGGER HOP BAG) 077447080980

BrewersAssociation.org | 25 2017: By The Numbers 8,618 8,586 408 entries in the 2017 72% courses completed entries in the National Homebrew of operating in the free Brewers American IPA category in Competition, representing U.S. breweries Association Online the 2017 Great American 50 states, the District of are members Safety Training series Beer Festival competition Columbia and 14 countries around the world

$80,088,989 650,314 estimated federal excise tax annual combined number of followers savings for America’s small brewers through all social media channels resulting from the passage of the Craft Beverage Modernization & Tax Reform Act

3,000+ 45,465 33,040 brewing companies who signed copies sold of How to Brew: up to use the independent craft members of the American Everything You Need to Know brewer seal (as of March 1, 2018) Homebrewers Association to Brew Great Beer Every Time by John Palmer

80,000+ 4,000+ volunteers at BA events 10,012 attendees at Brewers Association total Brewers Association events (Great American Beer (Great American Beer Festival, members across all Festival, SAVOR, Homebrew Con, SAVOR: An American Craft Beer membership classes Craft Brewers Conference) & Food Experience, Craft Brewers Conference & BrewExpo America)

26 | Brewers Association 2017 stewardship report Financials 2017 FINANCIAL STATEMENT (CONSOLIDATED) Revenue: 2017 Actual 2016 Actual Adver. & Spons. Revenue $4,603,941 $4,518,892 Book/Merch. Sales $1,615,904 $1,715,488 Membership Revenue $4,967,000 $4,678,181 Event Revenue $14,986,223 $16,159,799 Gov’t Grant Funding $706,926 $701,117 All Other Revenue $1,331,534 $696,418 Total Revenue $28,211,530 $28,469,895 Expenses: Gen. Office/Admin. Exp. $780,995 $798,316 Deprec. & Amort. $342,566 $367,478 Salaries & Benefits $7,291,395 $6,337,818 Insurance Expense $174,036 $161,527 Legal Fees $573,332 $728,989 Rent Expense $243,890 $214,944 Event Operations $5,723,471 $6,247,733 Sales & Marketing $1,985,644 $1,440,513 Printing $722,484 $724,172 Postage & Shipping $862,451 $801,053 Cost Of Goods Sold $389,874 $404,197 Travel $1,318,260 $1,680,271 Outside Services $4,114,874 $3,281,652 All Other Expenses $1,531,323 $1,357,830 Total Expenses $26,054,595 $24,546,493 Net Surplus $2,156,935 $3,923,402

DECEMBER 31st, 2017 ABBV. BALANCE SHEET Assets: 12/31/17 12/31/16 Cash $2,780,654 $1,224,618 Reserves $21,809,398 $18,760,863 Accounts Rec. $1,755,384 $1,836,734 Inventory $889,986 $797,637 Prepaid Expenses/Other $722,387 $665,790 Total Current Assets $27,957,809 $23,285,642 Long-Term Assets $89,718 $0 Fixed Assets $5,298,165 $5,134,565 Total Assets: $33,345,692 $28,420,206 Liabilities: 12/31/17 12/31/16 Accounts Payable $971,161 $733,181 Deferred Deposits $9,760,404 $7,206,665 Other $521,124 $505,340 Total Current Liabilities $11,252,689 $8,445,186 Long-Term Liability $89,718 $0 Retained Earnings $19,846,350 $16,051,616 Current Yr. Earnings $2,156,935 $3,923,404 Total Liabilities & Equity $33,345,692 $28,420,206

BrewersAssociation.org | 27 2017 Governance february 2017–february 2018

Rob Tod (Chair), Larry Chase Sean Casey, Chris P Frey, American Dan Kleban, Allagash Brewing Co. (Secretary/Treasurer), Church Brew Works Homebrewers Association Maine Beer Co. Standing Stone Brewing Co. Representative

Eric Wallace (Vice Chair), Steve Hindy (Past Chair), Tom Dargen, Gordon Biersch Leslie Henderson, Jim Koch Left Hand Brewing Co. Brooklyn Brewery Brewery Restaurants/CraftWorks Lazy Magnolia Brewing Co. (At-Large Representative), Restaurants and Breweries Boston Beer Co.

John Mallett, Tom McCormick (At-Large Cyrena Nouzille, Tony Simmons, Roxanne Westendorf, Bell’s Brewery, Inc. Representative), California Ladyface Ale Companie Pagosa Brewing Co. & Grill American Homebrewers Craft Brewers Association Association Representative

Garrett Marrero, Scott Metzger Wynne Odell, Steve Wagner Maui Brewing Co. (At-Large Representative), Odell Brewing Co. (At-Large Representative), Freetail Brewing Co. Stone Brewing Co.

Executive • Jose Mallea, • Staff liaisons: Acacia Roxanne Westendorf • Scott Metzger, Committee Biscayne Bay Brewing Co. Coast, Paul Gatza, Pete • Members Emeritus: Fred Freetail Brewing Co. • Garrett Marrero, Johnson, Katie Marisic, Eckhardt, Ray Daniels, • Staff liaisons: Nancy • Rob Tod (Chair), Allagash Maui Brewing Co. Charlie Papazian, Bob Randy Mosher Johnson, Charlie Papazian, Brewing Co. • Nick Matt, Pease, Bart Watson, • Staff Liaisons: Matt Bob Pease • Eric Wallace (Vice Chair), Matt Brewing Co. Sarah Wolf Bolling, Duncan Bryant, Left Hand Brewing Co. • Brandon Mazer, Dave Carpenter, Gary Brewpubs Shipyard Brewing Co. Glass, John Moorhead, • Larry Chase (Secretary/ American Committee • Tom McCormick, Steve Parr, Millie Treasurer), Standing Stone Homebrewers Brewing Co. California Craft Shamburger • Kai Adams, • Steve Hindy (Past Chair), Brewers Association Assoc. Governing Sebago Brewing Co. • Gene Muller, Brooklyn Brewery Committee Events Committee • Tim Brady, Flying Fish Brewing Co. Whetstone Station • Sara Nelson, • Roxanne Westendorf Government • Tomme Arthur, Restaurant and Brewery Fremont Brewing Co. (Chair) Affairs Committee The Lost Abbey • Larry Chase, Standing Stone • Scott Newman-Bale, • Drew Beechum (Vice • Fred Bueltmann, Brewing Co. Short’s Brewing Co. Chair) • Josh Aubuchon, Florida New Holland Brewing Co. • Leah Cheston, • Kathi Reinstein, • Kim Wood (Secretary) • Bill Butcher, Right Proper Brewing Brewers Guild Boston Beer Co. • Fred Bonjour • Gary Fish, Port City Brewing Co. • Kurtis Cummings, • Rob Tod, • Martin Brungard • Sam Calagione, Dogfish Switchyard Brewing Co. Deschutes Brewery Allagash Brewing Co. • Debbie Cerda • Jeff Hamilton, Head Craft Brewery • Tom Dargen (Vice Chair), • Davis Tucker, • Sandy Cockerham • Bill Covaleski, Craft Works Brewery Sprecher Brewing Co. North By Northwest • Denny Conn • Steve Hindy, Victory Brewing Co. Restaurant Group Restaurant & Brewery • Phil Farrell • Jennifer Glanville, • Christopher Ericson, Lake Brooklyn Brewery • Steve Wagner, • Chris P. Frey • Dan Kleban, Boston Beer Co. Placid Pub & Brewery Stone Brewing • Jill Marilley • Leslie Henderson, Lazy • Kim Kavulak, Maine Beer Co. • Eric Wallace (Chair), • Dennis Mitchell • Jim Koch, Boston Beer Co. Magnolia Brewing Co. Nebraska Brewing Co. Left Hand Brewing Co. • Jeff Rankert • Mike Lawinski, • Matt Johnson, • Ryan Krill, • Jason Wilson, • Chip Walton Cape May Brewing Co. FATE Brewing Co. Karl Strauss Brewing Co. Back Forty Brewing Co. • Kathy Yan Li • Jeff Mendel, • Christina LaRue, • Andrew Lemley, • Brewers Association Board New Belgium Brewing Co. Left Hand Brewing Co. Worthy Brewing Co. Designates: Chris P. Frey, • Mike Lawinski, FATE Brewing Co.

28 | Brewers Association 2017 stewardship report • Cyrena Nouzille (Chair), • Garrett Marrero, • Lynne Weaver, Three • Colby Cox, • Travis Burge, Ladyface Ale Companie Maui Brewing Co. Weavers Brewing Co. Roadhouse Brewing Co. New Belgium Brewing Co. • Tony Simmons, • Will Meyers, • Staff liaisons: • Linus Hall, Yazoo Brewing • Cheri Chastain, Sierra Nevada Pagosa Brewing Co. Cambridge Brewing Co. Tom Clark, Bob Pease, • Steve Hindy (Chair), Brewing Co. • Jeff West, • Cyrena Nouzille, Ladyface Drew Rosanova Brooklyn Brewery • Tom Flores, Brewer’s Alley Great Lakes Brewing Co. Ale Companie • Dan Kleban, • Jamie Floyd, Ninkasi • Staff liaisons: • Wynne Odell, Maine Beer Co. Brewing Co. Sarah Billiu, Paul Gatza, Odell Brewing Co. Governance • Jim Koch, Boston Beer Co. • Ken Grossman, Bob Pease, Bart Watson, • James Ottolini, Brew Hub Committee • Jacob McKean, Sierra Nevada Brewing Co. Sarah Wolf • Jason Perkins, Modern Times Beer • Larry Horwitz, Four String Allagash Brewing Co. • Leslie Henderson, Lazy • Randy Mosher, Brewing Co. • Jon Schwartz, Magnolia Brewing Co. Randy Mosher Design Diversity • Charles Kyle, Sierra Nevada Harpoon Brewery • Wynne Odell (Chair), • Jessica Paar, Boston Beer Co. Brewing Co. Committee • Brandon Smith, Sierra Odell Brewing Co. • Joey Redner, • Geoff Larson, Nevada Brewing Co. Cigar City Brewing Alaskan Brewing Co. • Laura Bell, • James Soares, Squatters • Julian Shrago, Beachwood Bell’s Brewery, Inc. Market • John Mallett (Chair), Pub Brewery/Salt Lake BBQ & Brewing Bell’s Brewery, Inc. • Kevin Blodger, Brewing Co. Development • Hugh Sisson, Union Craft Brewing • Matt Meadows, • Kris Spaulding, Committee Heavy Seas Beer • Scott Metzger (Chair), New Belgium Brewing Co. Brewery Vivant • Staff liaisons: Jess Baker, • Matthew Moberly Freetail Brewing Co. • Kent Taylor, • Dave Duffy, Paul Gatza, Julia Herz, Ann • Nick Purdy, (BIECC co-representative), Blackstone Brewing Co. Brooklyn Brewery Obenchain, Bob Pease, Bell’s Brewery, Inc. Wild Heaven Beer • Katie Wallace, • Dominic Engels, Andy Sparhawk • Heather Sanborn, • James “Otto” Ottolini, New Belgium Brewing Co. Stone Brewing BrewHub Rising Tide Brewing Co. • Staff liaisons: Sarah Billiu, • Archie Gleason, Export • Jason Perkins, • Julie Verratti, Paul Gatza, Julia Herz, Sycamore Brewing Denizens Brewing Co. Development Allagash Brewing Co. Graham Rausch, Damon • Josh Hare, Hops & Grain • Brandon Smith, Sierra Nevada • Lynne Weaver, Three Scott, Chuck Skypeck, Matt • Garrett Marrero (Co-Chair), Subcommittee Weavers Brewing Co. Brewing Co. Stinchfield, Chris Swersey, Maui Brewing Co. • Matt Stinchfield, Ploughshare • Staff liaisons: Bart Watson, Neil Witte, • Fred Matt (Co-Chair), • Dave Cole, Ryan Farrell, Julia Herz, Epic Brewing Co. Brewing Co. Sarah Wolf Matt Brewing Co. • Katie Wallace, Bob Pease • Kristen Muraro, • Ron Jeffries, Jolly Pumpkin Artisan Ales New Belgium Brewing Co. Finance SKA Brewing • Dave Wilson, Craft Brewers • Jonathan Schwartz, • Heather McClung, Committee Schooner Exact Brewing Co. Alaskan Brewing Co. Conf. Seminar Harpoon Brewery • Chad Yakobson, Crooked • Eric Smith, • Fred Mendes, Subcommittee • Al Alvarez, Stave Artisan Beer Project Odell Brewing Co. Boston Beer Co. Cigar City Brewing Co. • Eric Rosenberg, • Staff liaisons: Paul Gatza, • Tim Brady, • Chris Banks, • George Ward, Charlie Papazian, Bob Pease, Boston Beer Co. Bryant Christie Inc. Whetstone Station Odell Brewing Co. • David Thibodeau, Damon Scott, Chuck Skypeck, Restaurant & Brewery • Larry Chase (Chair), • Adam Watson, Against Chris Swersey the Grain Brewery SKA Brewing Co. • Cheri Chastain, Sierra Standing Stone Brewing Co. • Eric Wallace (Chair), Subcommittees: Nevada Brewing Co. • Mark Edelson, Iron Hill • Evan Weinberg, • Draught Beer Quality Cismontane Brewing Co. Left Hand Brewing Co. • Jason Ebel, Brewery & Restaurant • Staff liaison: Bob Pease • Supply Chain Two Brothers Brewing Co. • Chris P. Frey, • Staff liaisons: Paul Gatza, • Safety Julia Herz, Bob Pease, Bart • Leslie Henderson, Lazy AHA Rep. to BA Board Technical • Sustainability Magnolia Brewing Co. • Scott Newman-Bale, Short’s Watson, Sarah Wolf • Quality • Larry Horwitz, Brewing Co. Committee Four String Brewing • Cyrena Nouzille, PR & Marketing • Chris LaPierre, Iron Hill Ladyface Ale Companie • Justin Ainsworth (BIECC Brewery and Restaurant • Jeff Schrag, • Bryan Brushmiller, co-representative), Sierra • Bill Lenczuk, Mother’s Brewing Co. Burley Oak Brewing Nevada Brewing Co. Shrewd Fox Brewery • Peter Skrbek, • Sam Calagione, Deschutes Brewery Dogfish Head Brewery

BrewersAssociation.org | 29 Brewers Association Team

Charlie Papazian Bob Pease Founder/ President & Past President CEO

Paul Gatza Director

Membership & Technical Resources Matt Stinchfield Barbara Fusco Member Services Safety Communications Chuck Skypeck Ambassador Strategist Bart Watson Technical Brewing Chief Economist Projects Manager Neil Witte Andy Sparhawk Draught Beer CraftBeer.com Chris Swersey Quality & Quality Web Manager Sarah Billiu Supply Chain Ambassador Membership Specialist Coordinator Jay Wood Government Affairs Marketing Damon Scott Assistant Graham Rausch Technical Katie Marisic Membership Brewing Projects Federal Affairs Outreach Coordinator Manager The New Brewer Coordinator Tim Brady Emma Vawter Beer Server Pete Johnson Jill Redding Membership Training Manual State & Regulatory Editor-in-Chief - Assistant Instructor Affairs Manager The New Brewer & Ian Hughes BA Special Projects Sarah Wolf Sustainability Acacia Coast Amahl Turczyn BA Project Ambassador State Guilds Associate Editor, Coordinator Manager The New Brewer Matt Meadows & Zymurgy Dan Goloback Draught Member Services Beer Quality Craft Beer Program Export Development Manager Ambassador Program Julia Herz Mary Pellettieri Craft Beer Adam Dulye Jennie Olson Quality Program Director Export Development Member Services Instructor Program Project Specialist Jess Baker Coordinator John Stier CraftBeer.com Steve Parr Rachel Heyne Sustainability Editor-in-Chief Export Member Services Mentor Development Specialist Adam Dulye Program Manager Executive Chef Equal Opportunity: Brewers Association is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, gender, religion, age, disability, political beliefs, sexual orientation, or marital/familial status.

30 | Brewers Association 2017 stewardship report Events Millie Shamburger IT Finance AHA Business Nancy Johnson Programs Shane Wood Tom Clark Event Director Coordinator Information Finance Technology Director Director Brewers Kathryn Porter Publications Michael Lun Drew Rosanova Associate Event Programmer Senior Director Kristi Switzer Analyst Accountant Brewers Bradley Latham Publications Aaron Schuette Kathryn Brown Senior Event Publisher Data and Systems Finance Accounts Manager Analyst Manager Sales Chris Williams Kevin Doidge Senior Event Web Operations Sales Director Manager Cindy Jones Stephanie Johnson Web Director Martin Ashlee Clark Kari Harrington Operations Event Business Development Director Administrative Manager for Advertising Assistant & Sponsorship - West Nate Zander George Myler Senior Web Warehouse/ Adam Dulye Tom McCrory Developer Shipping Manager Executive Business Development Chef Manager for Advertising & Sponsorship - East Meghan Storey Stacey Wetzel Web Editor Shipping Carol Hiller Joe Damgaard Assistant Volunteer & Advertising & Event Operations Sponsorship Manager Lisa Carlson Associate Web Developer Human Resources Marc Preo American Ryan Farrell Special Projects HR Director Homebrewers Coordinator Association Creative Gary Glass Luke Trautwein Tara Forster AHA Director Marketing Senior Art Office Manager Ann Obenchain Director Marketing Matt Bolling Director Jason Smith AHA Events & Art Director Membership Coordinator Lara Betthauser Social Media Duncan Bryant Manager Sarah Baldwin AHA Web Digital Editor Jeb Foster Designer Marketing Dave Carpenter Manager Danny Harms Editor-in-Chief - Senior Zymurgy & AHA Designer Special Projects Rachel Staats Marketing John Moorhead Manager Eric LiPuma AHA Competition Production Coordinator Designer

BrewersAssociation.org | 31 1327 Spruce Street Boulder, CO 80302

@BrewersAssoc

1327 Spruce Street • Boulder, CO 80302 USA 1.888.822.6273 (US and Canada only) • 1.303.447.0816 BrewersAssociation.org • [email protected]