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Advertising Sponsorship Opportunities Advertising Sponsorship & Opportunities 1 Over 1.2 million people brew their own beer at home in the United States. The American Homebrewers Association® (AHA) is a not-for-profit organization based in Boulder, Colo., dedicated to promoting the community of homebrewers and empowering homebrewers to make the best beer in the world. Since 1978, the AHA has worked to educate people worldwide about the coolest hobby there is—homebrewing. The AHA is a division of the Brewers Association. Purpose To promote and protect American craft brewers, their beers and the community of brewing enthusiasts. Mission By 2020, America’s craft brewers will have more than 20 percent market share and will continue to be recognized as making the best beer in the world. 2 Who are American Homebrewers Association® Members? Two-thirds began homebrewing in There are an estimated 1.2 million homebrewers 2005 or later in the United States so most have 8 years or less brewing experience The average 40 are married or in a homebrewer is 40 domestic partnership years old, with 78% most (60%) falling between ages 30-49 44,000+ 69% have a college degree or American Homebrewers Association Members some form of higher education 800+ Homebrew Supply Shops Nearly 60% have household incomes of $75,000 or more Collectively, Strongest reason for brewing is enjoying the creative/ artistic aspects of the process (88% strongly agree). homebrewers They also brew because they like to customize the produce taste (79%), they enjoy sharing beer with others more than (74%) and they like the science (70%). 2 million Over 40% have made cider, mead or wine in the barrels of past year, while nearly 60% only make beer. brew a year Activities most enjoyed include: pubs/breweries which represents dining out at restaurants cooking a small but sizeable (92%), (74%), portion (1%) of total U.S. production (70%) and traveling (64%). They also like camping, pets,live music and sporting events. 3 American Homebrewers Association® Opportunities Overview Connect with beer enthusiasts who live on the cutting edge of the craft, living and breathing passion for craft beer. The American Homebrewers Association (AHA) is a rapidly growing membership division of more than 44,000 homebrewing and beer enthusiasts. Zymurgy Magazine. .6 he preeminent magazine for homebrewers and beer enthusiasts, Zymurgy is more than a magazine to its readers. This bi-monthly journal has a circulation of 53,000+. Your advertisement in Zymurgy reaches more than just casual magazine rack browsers; it promotes your company to the AHA’s enthusiastic member network. Zymurgy: An Introduction to Homebrewing ..........9 This publication prints one time per year and highlightsthe fundamentals forthe new homebrewing enthusiast. More than 30,000 complimentary copies are given to homebrew supply shops across the country to support and spread the word about the exciting hobby. Advertising in this publication provides a long, one-year shelf life! HomebrewersAssociation.org Banner Advertising .......................10 This website is required reading for homebrewers—members and non-members alike—with regular stories on events, recipes and action alerts. Your ad will be seen by as many as 323,000+ beer enthusiasts per month, who spend an average of six minutes on the website each visit. AHA Forum Banner Advertising ............11 A wealth of knowledge, the AHA Forum sees more than 271,000 pageviews monthly and is a hub for the homebrewing community. Open to both members and non-members, your banner ad will enjoy high visibility when homebrewers are getting ready to re- equip and resupply for their next brewing project. 4 American Homebrewers Association® Opportunities Overview What’s Brewing @ the AHA e-Newsletter ....12 Our fun, playfully written monthly e-newsletter is a great way to put your company in front of avid homebrewers. Recent special offers on What’s Brewing banner ads saw an impressive clickthrough rate. AHA Digital Sponsorship ..................13 Capitalize on the popularity of all digital assets the AHA has to offer. By placing a banner ad on HomebrewersAssociation.org the AHA Forum and What’s Brewing @ AHA e-Newsletter, plus run top on the AHA for a month. National Homebrewers Conference June 11-13, 2015. 14 More than 4,000 homebrewers and beer enthusiasts gather each summer to enjoy a week of unbridled fun and attend educational seminars. Your sponsorship will put your company in front of the country’s elite homebrewers as they learn, network and enjoy a weekend together. Great American Beer Festival Sponsorships September 24-26, 2015 .....................20 Reach more than 60,000 festival attendees at the moment they love beer the most—during the internationally recognized Great American Beer Festival. Your advertising and/or sponsorship will be seen by the general consumer, hobbyists and brewers alike for utmost visibility, and can be showcased in our Homebrew Marketplace. Become a member of the American Homebrewers Association! Please contact us about American Homebrewers Association advertising and sponsorship opportunities. Kari Harrington | Business Development Manager for Advertising & Sponsorship (West) 303.447.0816 Ext. 167 | [email protected] Tom McCrory | Business Development Manager for Advertising & Sponsorship (East) 303.447.0816 Ext. 151 | [email protected] 5 Zymurgy® Zymurgy is the first and last word in homebrewing Audience + and beer culture–the Homebrewers and beer 53,000 preeminent magazine for enthusiasts Circulation homebrewers and beer + enthusiasts. Zymurgy is 70,000 more than a magazine to Readership its 70,000 readers—it’s a bi-monthly journal that 3,500+ they read to gain the latest Copies on information and advice Newsstands that will support their passion for brewing and drinking quality beer. Not only that, most Zymurgy readers are American Homebrewers Association members, so you can rest assured that your advertising is being seen by an engaged audience, not just someone idly leafing through a newsstand copy. Readers trust Zymurgy and support the businesses that advertise in it. Contents Beer news, gadgets, jokes, reader reviews, letters to the Editor, answers to homebrewing questions, beer style insight, news and recipes from competitions around the world, events and beer happenings, homebrew shop listings, equipment and much more. The Zymurgy mobile app affords even greater flexibility for viewing on the go! Ad Specs Mobile: 640 pixels wide x 100 pixels tall Tablet: 1536 pixels wide x 132 pixels tall If interested in submitting a press release, email to Editor Jill Redding, [email protected] 6 See a free preview of the digital edition of Zymurgy here. Pricing for Zymurgy Single-issue Placements Back cover (8.5”w x 11”h) $2,365 1⁄2 page horizontal (7”w x 4.5”h) $840 Inside front cover (8.5”w x 11”h) $2,100 1⁄3 page vertical (2.2”w x 9.5”h) $620 Inside back cover (8.5”w x 11”h) $2,100 1⁄3 page square (4.63”w x 4.5”h) $620 Full page (bleed: 8.5”w x 11”h) $1,680 1⁄4 page horizontal (4.63”w x 3.25”h) $510 (no bleed: 7”w x 9.5”h) 1⁄6 page vertical (2.2”w x 4.5”h) $415 2⁄3 page vertical (4.63”w x 9.5”h) $1,100 1⁄6 page horizontal (4.63”w x 2.2”h) $415 1⁄2 page vertical (4.63”w x 6.875”h) $945 Artwork Specifications: High Resolution .PDF, .EPS or .JPG files accepted. Adobe CS5 files with art and fonts also accepted. Trim Size: 8.25”w x 10.75”h Live Area: 7.75”w x 10.25”h Book more than one advertisement and save! See discount table online 2-3 placements = 5% discount • 4-5 placements = 10% discount • 6+ placements = 15% discount Issue Editorial Focus Space Close Artwork Due Mail Date January/ Gadgets; Equipment; October 31, 2014 November 7, 2014 Mid-December February GABF Pro-Am 2014 March/April Ingredients January 2 January 9 Mid-February May/June Troubleshooting; February 27 March 6 Mid-April Quality; Homebrewing Safety July/August Best Beers In America May 1 May 8 Mid-June September/ National Homebrewers July 3 July 10 Mid-August October Conference and Competition Coverage November/ Brewing Better Beer August 28 September 4 Mid-October December January/ Gadgets; Equipment; October 30 November 6 Mid-December February GABF Pro-Am If interested in submitting a press release, email to Editor Jill Redding, [email protected] All dates are 2015 unless noted otherwise. See a free preview of the digital edition of Zymurgy here. 7 eZymurgy eZymurgy is the complete Upgrades and Additional online version of Zymurgy Functionality + magazine, and is available Animation $450 36,000 to all AHA members. All Emails Video $450 Delivered digital advertisements in Blowin $650 eZymurgy will link directly Cover Belly Band $900 to advertisers’ websites. 160,000 Pageviews per eZymurgy Preview Month Home Page When readers access the $1,500 eZyumurgy preview page on Cost HomebrewersAssociation.org your logo will be prominently displayed. eZymurgy Email Announcement With each new issue of eZymurgy, we will send an email announcement to 44,000 AHA members with your logo prominently displayed with the image of the eZymurgy cover. Digital Home Page Advertisement A full-page advertisement will brand the left of the cover when readers access eZymurgy. (Specs: 8.25” w x 10.75” h, PDF) Your logo will also be prominently displayed in the upper right-hand corner of your browser. (Specs: 100 pixels w x 35 pixels h, JPG) Vertical Advertisement A vertical advertisement will display to the left of each spread providing additional exposure to all readers for the entire duration of viewing the publication. (Specs: 120 pixels w x 600 pixels h, JPG) 8 Zymurgy: An Introduction to Homebrewing Zymurgy: An Introduction to Homebrewing covers Audience + Novice homebrewers and the fundamentals for 30,000 beer enthusiasts the new homebrewing Readership enthusiast.
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