DOCUMENT RESUME INSTITUTION Borough of Manhattan Community
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DOCUMENT RESUME ED 423 559 CS 509 903 TITLE New Media. INSTITUTION Borough of Manhattan Community Coll., New York, NY. Inst. for Business Trends Analysis. PUB DATE 1998-00-00 NOTE 65p. PUB TYPE Collected Works Serials (022) JOURNAL CIT Downtown Business Quarterly; vl n3 Sum 1998 EDRS PRICE MF01/PC03 Plus Postage. DESCRIPTORS *Community Colleges; Curriculum Development; *Employment Patterns; Employment Statistics; Mass Media; *Technological Advancement; Technology Education; Two Year Colleges; *World Wide Web IDENTIFIERS City University of New York Manhattan Comm Coll; *New Media; *New York (New York) ABSTRACT This theme issue explores lower Manhattan's burgeoning "New Media" industry, a growing source of jobs in lower Manhattan. The first article, "New Media Manpower Issues" (Rodney Alexander), addresses manpower, training, and workforce demands faced by new media companies in New York City. The second article, "Case Study: Hiring Dynamid" (John Montanez), examines the experience of new employees at a new media company that creates corporate websites. The third article, "New Media @ BMCC" (Alice Cohen, Alberto Errera, and MeteKok), describes the Borough of Manhattan Community College's developing new media curriculum, and includes an interview with John Gilbert, Executive Vice President and Chief Operating Officer of Rudin Management, the company that transformed 55 Broad Street into the New York Information Technology Center. The fourth section "Downtown Data" (Xenia Von Lilien-Waldau) presents data in seven categories: employment, services and utilities, construction, transportation, real estate, and hotels and tourism. The fifth article, "Streetscape" (Anne Eliet) examines Newspaper Row, where Joseph Pulitzer and William Randolph HearsL ran their empires. (RS) ******************************************************************************** Reproductions supplied by EDRS are the best that can be made from the original document. ******************************************************************************** Volume 1 Issue 3 Summer 1 PERMISSION TO REPRODUCE AND DISSEMINATE THIS MATERIAL HAS BEEN GRANTED BY TO THE EDUCATIONAL RESOURCES INFORMATION CENTER (ERIC) 1 z . `c..1 - - '=;-/r%5 , Iv SiLIPARVOR 1' vq"... 024..1:1,1:4 4"w --pTe ,.' ,.';;:*''I'''' c...,...-.....,,.. 't.--y- et4_,.. - -vi U 3 DEPARTMENT OF EDUCATION Office of Educahonai Research and Improvement IThCED ATIONAL RESOURCES INFORMATION CENTER IERICI is document has been reproduced 1111 received from the person or Organization onginating .1 0 Minor changes have been made to improve reproduchon istrahty Points of v.ew o opm.ons stated in Ihisdocu- ment do not necessardy represent official OERI position or pohcy S. : 8 BEST COPYAVAILABLE- The Institute For Business Trends Analysis Borough of Manhattan Community College Antonio Perez President Ellen M. O'Neill Dean, College Development Rodney Alexander Director Judy Karnilar Acting Director Office of Publications & Communications Board of Advisors Earl Andrews, Jr. Board Member New York City Housing Authority Barbara Christen Vice President for Education and Workforce Development Alliance for Downtown New York, Inc. Deborah Fuller Associate Director Training and Development Scholastic, Inc. Steven R. Malin Assistant Vice President Federal Reserve Bank of New York Ronald J. Marino Director, Public Finance Dept. Smith Barney Inc. James A. Parrott Director and Chief Economist Office of The State Deputy Comptroller for New York City Michael E. Schlein Senior Vice President Smith Barney Inc. Carl Weisbrod President Alliance for Downtown New York, Inc. BMCC Faculty Liaison and Support Prof. James Berson Prof. Katherine Conway Prof. Muhamad Soleymani 3 Photography by Jolm Parnell Dear Reader, In this issue, The Downtown Business Quarterly explores lower Manhattan'sburgeoning new media industry, a growing source ofjobs in lower Manhattan. This issue'scase study examines the experience of new employees at DynaMind, a new media company that creates corporatewebsil es. You will also find an interview with John Gilbert, Executive Vice President andChief Operating Officer of Rudin Management, the company that transformed 55 Broad Street into the NewYork Information Technology Center. Borough of Manhattan Community College is part of the Downtown Media story. Iam proud to inform you that BMCC was the only collegein the Northeast to receivea $270,000 grant from Microsoft for Information Technology Training. In April, the National Science Foundationawarded the College $550,000. Both of these grants will help us develop an associate'sdegree program for New Media Programming and Design andgive BMCC students access to advancedtechnology training This new program also includes a school-to-work component in conjunction withMurry Bergtraum High School. These initiatives directly address the market's need for earlydevelopment of software programmers. Professor Alice Cohen and two of her colleagues in BMCC'sComputer Information Services department, describe thecollege's developing new media curriculumin "New Media at BMCC." The Institute for Business Trends Analysis' March focus group results are reported in"New Media Jobs." The group, comprised of faculty fromCUNY and BMCC along withsome of the area's new media executives, examined what skillsemployers seek in today's graduates. Also included in this issue is the latest installment of "Downtown Data." Today,Downtown is becoming the center of new media. A hundred years ago, it was the center of what was thennew media. "Streetscape" examines Newspaper Row, where Joseph Pulitzer ran his empire,and William Randolph Hearst pushed the U.S. into theSpanish-American War. BMCC is committed to using new media as an educational tool, preparing studentsfor new media careers, and strengthening ties with our Downtownneighbors in the new media industry.I hope that you will enjoy this issue of The DowntownBusiness Quarterly. Sincerely, Antonio Perez President 4 DOWNTOWN BUSINESS OUARTERLY DOWNTOWN MAP Worth st ARRIVE LITTLE ITALY 10minutes t NY County ' :shoe. 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This issue's interview is with John Gilbert,Executive Vice President and Chief Operating Officer of Rudin Management, thecompany that transformed 55 Broad Street. 5 BEST CORYmpALABLE TABLE OF CONTENTS DOWNTOWN PAGE 2 NEW MEDIA MANPOWER ISSUES PAGE 4 CASE STUDY: HIRING @ DYNAMIND PAGE 16 NEW MEDIA @ BMCC PAGE 18 INTERVIEW: JOHN GILBERT PAGE 22 DOWNTOWN DATA PAGE 32 EMPLOYMENT PAGE 36 SERVICES AND UTILITIES PAGE 38 CONSTRUCTION PAGE 39 TRANSPORTATION PAGE 39 REAL ESTATE PAGE 47 HOTEL AND TOURISM PAGE 50 BMCC CALENDAR PAGE 51 STREETSCAPE PAGE 52 ACKNOWLEDGMENTS PAGE 57 DOWNTOWN BUSINESS QUARTERLY L' 1 D TRANSFORMED BYTECHNOLOGY The forces that drive the transformationand revitalization of neighbor- hoods in New York have been variedartists seeking space to work and live in the area south of HoustonStreet (So Ho); dealson buildings, land and proximity to transportation hubs in Times Square;a particularly well sited farmer's market anda bustling carpet cum departmentstore near Union Square. In all of these, somemeasure of social, economic and governmental forces played a role. And what hasbeen true