VOL. V. 10SINGLE CENTS COPIES 72 PAGES, INCLUDING SIDE LINE SECTION PER YEAR No. 4 ONE DOLLAR THE TALKING MACHINE WORLD

EDWARD LYMAN BILL EDITOR a PUBLISHER_ 1 MADISON AVENUE, NEW YORK

Entered as second -eau matter lifer2, I. at the poet omeeat New York,N.Y.,tinder theact of Co ogress THE TALKING MACHINE WORLD. mits .LeameardtaimiliMIMPINIMPIUMNINEP.

ToI3usiness men in every line admit the value of good trade papers. Busin ess A trade paper must be origi nal-i tmust contain a Menvariety Of matter including news service-technical information-in fact it must crystallize the entire news of the special business world, and be a helpful adjunct to every department of trade. Scan the columns of The Talking Machine World closely and after you have completed an analysis of the contents of this publication see if you can duplicate its value in any othertrade! The World isa help to the talking machine business. It exerts an healthful optimism. It wields an influence for the good and every man who sells talking machines, no matter in what part of the universe he may be located, should receive this publication as regularly as it is issued.He is missing a vital business point, if he fails to do this. Thousands of dealers not only in the United States hut in every country on earth consult the pages of the World regularly. They draw from the World pleasure and profit. The talking machine business has a brilliant future, and this publication is doing much to enlarge the business horizon of every retail talking machine man in the world. To receive this paper annually costs but $1.00. All foreign countries $1.25. EDWARD LYMAN BILL 1 MADISON AVENUE, NEW YORK SIDE LINE SECT ION

New York, April 15, 1909

NEW IMPROVED SENECA VIEW

-Ntatittliwitirors or .,H0TOORAPHICAPPARAT

- -

Will Pay the Rent and Hire the Help, Too That is what Cameras, as a side line, will do, especially ifitis the Seneca Camera No. 0, Showing Drop Front. SENECA LINE OF CAMERAS Nothing ever known to trade serves to advertise your regular goods, attractat- tention to your store, as much as Cameras. Shall we tell you how Cameras-SENECA CAMERAS, as a side line, do this ?

SENECA CAMERA MFG. CO. ROCHESTER, N. Y. Largest Independent Camera Manufacturers in the World Pocket Seneca No. 3A, forPost Cards. 4 THE TALKING MACHINE WORLD.

Some Trade"Straws" Do You Wish "Theory and Here are some excerpts taken at random To Know from the many letters which we have re- ceived from dealers, tuners and salesmen Practice who enthusiastically endorse "Theory and Something OF Practice of Pianoforte Building." HereiswhatthePhillips & Crew Co., About Player Savannah,Ga., one of the leading firms in the Pianoforte South, say regarding "Theory and Practice of Pianoforte Building": Mechanism? "We beg to hand you herewith our check for $2 to cover cost of one copy of "Theory Building." and Practice of Pianoforte Building," which (Copyright.) has been received with thanks. The book is all that you claim it to be and should find a ready place with all those connected with the trade. The above is the title of a technical With our very best wishes, we beg to remain," 111 We have a book that will work which is the result of two years of etc. tell you how to regulate, re- careful study and research by Wm. B. George Rose, of the greatEnglish house pair; explains to you in detail White. It covers in a comprehensive of Broadwood & Sons, and one of the lead- manner everyessentialofpianoforte ing piano makers of Europe, writes: the functions of the different building and scale draughting, together "I have perused the book with much pleas- parts includingcontroland with the principles of acoustics.It is a ure, and 'Theory and Practice of Pianoforte Building' should be in the hands of every prac- technique.In this volume the book which should be in the hands of tical and interested man in the trade." every man interested in piano develop- leading piano player systems ment. Itisprofusely illustrated with H.A.Brueggemann,a dealerinFort are described in detail. original designs. Wayne, Ind.,writes:"I have one of your books,'Theory andPracticeofPianoforte Here are a few of the subjects treated Building,' and will say that it is just the kind IT Do you wish to have all in this book: of a book I have been looking for for many years.I have been tuning pianos for fourteen player problems easily solved THE EVOLUTION OF THE MODERN years, and from studying the book, 'Theory ana PIANOFORTE. PracticeofPianoforteBuilding,'I have and made perfectly clear? Do learned something thatI never knew before." DESCRIPTION OF THE MODERN PIANO- you wish all this information FORTE. John G. Erck, for many years manager of in a neat, compact volume, ACOUSTICAL LAWS OF SOUNDING the Mathushek & Son retail piano business, STRINGS. and now manager of the piano department 01 illustrated and printed in an THE MUSICAL SCALE AND MUSICAL a big store in Cleveland, writes:"You cer- artistic manner with an attrac- INTONATION. tainly deserve strong commendation, for your THE EQUAL TEMPERAMENT. latest effort.'Theory and Practice of Piano- tive binding? forte Building' is a book written in such an PIANOFORTE STRINGS AND THEIR instructive and concise form that certainly no PROPER DIMENSIONS. piano player or piano professional enthusiast RESONANCE AND THE RESONANCE -AP- should lack itin his or her library.It gives ig We have precisely such a PARATUS OF THE PIANOFORTE. to the salesman the highest knowledge of in- struments and is invaluable." volume and it is the result of THE CASING AND FRAMING OF THE PIANOFORTE. long and careful study and Henry Keeler, of Grafton, W. Va., says: "I THE IRON FRAME OF THE PIANO- most heartily congratulate you for launching examination of the principal FORTE. such a worthy book. Iconsider itthe best player products in this country. THE MECHANISM OF PERCUSSION. work ever written upon thesubject, and 1 THE TOUCH MECHANISM. hope that its ready sale will cause the reprint of many editions." THE REGULATION OF PIANOFORTE We have established quite TOUCH -MECHANISM. George A. Witney, head of theBrockport a reputation for technical litera- TUNING AND TONE REGULATION OF Piano Mfg. Co., himself being a scale draughts- THE PIANOFORTE. man of national repute, writes:"'Theory and ture and we feel confident THE DRAUGHTING OF THE PIANO- Practice of Pianoforte Building' is a valuable FORTE SCALE. hook for those interested in piano construc- that our new book, which is DEVELOPMENT OF PLAYER -PIANO. tion." entitled 'A Technical Treatise THE SMALL GRAND. On Piano Player Mechanism," Every man, whether manufacturer, Every man, whethermanufacturer, will enhance our reputation scale draughtsman,superintendent, scale draughtsman, superintendent, along these lines.Every dealer, or salesman, should own a copy dealer, or salesman, should own of the first work of its kind in the Eng- a copy of the first work of its kind player, tuner, repairer, dealer lish language. in the English language. and salesman should own a The price for single copies, delivered copy.It will cost but $1.50 to any part of the world, is $2. The price for single copies delivered to delivered to any part of this any part of the United States, Canada and Mexico is $2. All other countries, country. on account of increased postage, $2.2o.

H the book is not desired after examination, money EDWARD LYMAN BILL, will be refunded. PUBLISHER, EDWARD LYMAN BILL 1 Madison Avenue, Publisher EDWARD LYMAN BILL, Publisher No.I Madison Avenue, New York NEW YORK CITY. 1 MADISON AVE.. NEW YORK CITY NEW YORK, APRIL 15, 1909

VOGUE OF ROLLER SKATING F. W. McINTOSH SPECIALTIES. THE VALUE OF PUBLICITY. Means That Upwards of$10,000,000 Has Been A Line of Quick -Selling Goods Suitable for Side Correct Advertising Will MakeAnything Good InvestedinRinks Throughout the United Lines-The Vogue of the President Ink Pen- an Assured Success. States-Craze Now Pronounced in England. cil-Practical Information on Installing Side Lines at the Command of the Dealer. Year after year lines of goods which it was The vogue ofroller skating which has pre- formerly believed could not be sold through ad- vailed throughout almost every section of this I Special to The Talking Machine Wor Id.) vertising have found their way into advertising country has again reached England, where it is Chicago, III., April 9, 1909. columns, and have stayed there, because it has said to have started early in the eighteenth cen- F. W. McIntosh, head of the F. W. McIntosh paid to advertise them.The article which has tury.At the present time it is estimated that Co., of 179-181 Lake street, Chicago, is a manonce been thoroughly advertised and then has from six to eight thousand rinks are in success-who has made the subject of quick selling sidedisappeared is the exception, not the rule.Fifty ful operation in the United States, and the sea- lines for dealers a matter of life-long study. Theyears ago advertising was comparatively unim- son of 1908 and 1909 promises to be equal to ally question of furnishing his constantly increasingportant as a factor inthe country's industry. previous period.Large and costly buildings forclientele witharticlesofintrinsicmerit and To -day itis not too much to say that advertis- the purpose of conducting roller rinks have been which lend themselves readily to forceful and ing, properly administered, is by far the greatest built in all parts of the United States, and largeresult -bringing advertising has always absorbed single factor in the promotion of many of our sums of money have been invested in enterpriseshis atter ticn.The President Ink Pencil, whichgreatest enterprises. connected with the sport. he has for some time made his prime leader, and Do not be deceived.You cannot take a second- It is estimated that upwards of $10,000,000 have rate article, spend $100,000 in advertising it, and been invested in rink buildings throughout the make a fortune.At least, it is not a wise thing country, and the sport affords employment for to try.Advertising is a force of such power that more than 30,000 persons, including some 3,0(0 it has even made fortunes for proprietors of sec- or more engaged in the manufacture of roller ond-ratearticles,butrestrictions,destinedto skates and material pertaining to this industry. become more stringentthanatpresent.are The roller skate is a mechanical descendant of stamping out the exploitation through advertise- the ice skate, and the evolution from the com- ments of unreliable goods.If a manufacturer of paratively crude affair of twenty-five years ago to a superior article will place a reasonable sum of the handsome, perfected article of to -day is but money each year in advertising, placing his ex- another evidence of American mechanical skill penditures in the hands of a competent man or and ingenuity. The introduction of ball bearings men, usinggeneralortradepublicationsof in connection with the manufacture ofroller established reputation, which reaches both con- skates was the brilliant idea of Mr. Richardson sumers and dealers of the desired class, and keep after a careful study of the bicycle. steadily hammering away, he is certain to win. In producing the roller skate that we know to- If he does not do so, the trouble is either with day the highest degree of mechanical precision F. W. Mc INTOSII. the goods he makes or with the men who handle has been reached, which has helped to develop his advertising.The principle of advertising on which he has built up a remarkable tradehas been tried, and it is true beyond all shadow the popularity of roller skating.Mr. Richard - throughout the country,isa specialty which son's experience with the rink and skate busi- of doubt.It pays. appeals to all classes of people, and properly win- Look back twenty-fiveyears andtracethe ness dates back to 1881, and since then he has dow displayed and advertised will not only prove been associated with some of the most success- growth up to the present.Note the great enter- a big profit maker to the dealer appreciating its prises which have started small and have be- fulrink enterprises in America.One of hispossibilities, but will serve to draw customers most remunerative ventures in this direction was come great through advertising.Investigation is into the store who would not have otherwise been the only thing necessary to establish the power established in San Francisco in October, 1905, atattracted thereto.While it has the advantage of the Mechanics' Pavilion.During aperiod of of advertising to create demand for reliable ar- being a distinct novelty and will attract atten- It is its own defense.It needs no cham- 130 days the proceeds of the business amountedtion and create a desire for ownership for that ticles. to over $70,000. pions.The political managers have seen this. reason, it has all tha writing facility of a first-More business men are seeingitevery year. During the present year a very general revival class fountain pen, can be carried in any posi- of roller skating has taken place in many for- Some will hold back year after year and finally tion without leaking and is sold at a moderategive in.Advertising is only well begun, says eign countries, and especially in England, says price.The company also make a superior foun- steps have The Novelty News, where at the present time Geyer's Stationer.Only thefirst tainpen ink under the President name, whichbeen taken.Its future is too Pig for words. successful rinks are being conducted in most of stands for quality,and also a line of paste, muci- the leading citiesof Great Britain.Recently lage and carbon paper.A recent addition to the rinks have been established by the Richardsoncompany's line is a series of small copyrighted HOW SUCCESSFUL MEN WORK. Co. at New Brighton and Sheffield, and otherstatuettes, selling at a low price, and which make similarprojects are being contemplatedelse- ideal desk or mantle ornaments. A few of them Have you ever watched a busy man as he where. waded through his work? scatteredthroughashow window serveto He didn't waste time in looking after the non- brighten up the display wonderfully, besides prov- essentials. TAXING DEPARTMENT STORE SALES. ing quick sellers. Mr. McIntosh has acquired a fund of practical He didn't fool around and whine about the The Chamber of Deputies atParis, France,information regarding the effective pushing of immense amount of work he had to do. has passed an article of the income tax bill im- He didn't call his wife up on the telephone and side lines which is always at the command of tell her he didn't "know how he was ever going posing an extra tax on department stores whose dealers handling his goods. annual turnover exceeds $100,000.The extra tax to get through with his day's work." is 1 per cent. on the turnover between $100,000 It sometimes happens that a fellow gets a repu- He didn't stop to jaw the boys, growl at the and $200,000, 2 per cent. up to $1,000,000 and 3 tation for genius simply because he is too lazy to girls or scold the men. per cent. when the turnover exceeds $1,000,000. work. He sat right down at his desk, or he lifted his hammer or plane, and just pounded in, working It is just as well to put off till to -morrow the "There is no test of a man's ability so unfail-with all his might and main, and presently the worries of to -day. ing as his results." thing was done. 6 THE TALKING MACHINE WORLD. standing among his competitors in that particu-the machines and have the amounts received go lar field.The man who introduces a line as athrough the office of the auditor of passenger I 4a-717.6a.L.ICING side line, no matter how extensive or elaborate itaccounts for checking. The privilege in the New NO," is, has a much easier battle before him. He hasYork subway and elevated roads is leased for I already established his reputation and standingan amount hard to realize, and yet the lessees in his first line of business, and has that solidare said to be simply "coining money," after pay- foundation to build new trade on. When Jones, ing salaries to a large force of men spending all THE SIDE LINE SECTION the talking machine dealer, puts in a line oftheir time in keeping the machines full of can- is a part of The Talking Machine World, sporting goods he simply has to call the attention dies and chocolates and collecting the pennies. Ogadewhich is published on the 15th of eachShida of his regular trade to the new departure, and It is a field well worth considering by any talk- month by Edward Lyman Bill,I Madi- while getting them in line can devote a portion ing machine dealer, whether he has his store son Ave., N.Y. Complete copies 10c. each. of his advertising to interesting sportsmen infilled with talking machines and side lines or Subscription by the Year $1.00 Domestic; Foreign$I.25 generalin his latestventure.Meanwhile, he not.It is a departure that would require very NEW YORK, APRIL 15, 1909 is selling talking machines and records as usual, little attention except from a clerk or collector. and will keep on selling them while his sportingThe number of articles disposed of by. a vending goods trade is being put on a solid basis.Then machine are easily checked.The machines are A DEMAND FOR SIDE LINES itis time to look for larger quarters and hire filled when put out, and when the collector makes his rounds he is supplied with a certain number InTalking Machine Trade Indicated byRe- more salesmen. of packages.For each package he places in the sultsof Advertisements in"The World." Sporting goods are simply mentioned by way of illustration, and the same method can be pur-machines he returns a coin to headquarters, and Advertisers in the Side Line Section of The sued with almost any line.If the dealer selectsdishonesty is practically impossible.Weighing Talking Machine World have expressedgreat his various lines with care and foresight he willand similar machines are usually supplied with satisfaction with the results secured in the waybe able to insure a husy store all year round, fora register as a means of checking the intake. of business through advertising in this Section, when trade in one line is dull he can boom things With the proper kind of machines in a well- and it is obvious that many talking machine deal- with the other, and keep busy instead of sittingchosen locality, profits are sure and large, and ers, with available space and working force at still and bewailing hard times.With rent and the large incomes claimed will seldom prove over- their disposal, have broadened out their field ofother fixed expenses running along steadilyit estimated. operations and put in such side lines as would be certainly pays to keep busy. best fitted for their locality and best fitted to To install side lines does not indicate, as some BUSINESS GROWING BETTER. bring them returns in a monetary way. dealers seem to imagine, that the one doing so Conditions Improving but There Will be a Halt A side line which is proving one of "the bighas proven a failure in his former field or that Until the Tariff Is Out of the Way. sellers" is the motorcycle.In its perfected form the line he previously handled was losing popu- it is destined to become as popular as was thelarity.Far from it.If that were the case, John Business conditions are steadily improving, but bicycle inits palmy days.Itis virtually theWanamaker, the late Marshall Field, and pro- not as rapidly as we would be pleased to witness. automobile of the man of moderate means.It prietors of the great department stores all overTariff talk in Congress is halting the onward enables him to cover vast distances and produces the country might well' hang their heads andtrade march.But Taft will hurry the debate as an exhilaration and intense interest in its opera-acknowledge that they were failures in many rapidly as possible.The Taft administration is tion, which induces an enthusiasm that is cer- lines of endeavor. Of course, to handle side linesas free from handicap as would be possible under tain to become contagious. successfully the dealer must consider the par- anypoliticalsystem.Of thesame political It is certain that the motorcycle will be one ofticular needs of his present trade and of the trade faith as its predecessor it is under no campaign the most popular favorites of the day, that is, he is in a position to reach, and what competi-promises of correction, reformation or overturn. those manufactured by firms of established repu-.tion he would be liable to meet.In fact, to es-It can huild on foundations already laid instead tation, hence the wisdom of dealers giving them tablish a successful side line requires so muchof digging up to begin over again.The new every consideration. study as to start in any business independently,President is a man of vast experience in public The following gratifying communication, en-and when the subject is given this considerationaffairs.In no position and under no practical tirely unsolicited, received from the Auto-Bi Co.. ruccess is more readilyassured. test has he been found wanting.His knowledge is not only a compliment to the Side Line Section of national affairs and world policies, his sound of The Talking Machine World, but emphasizes PROFITS IN SLOT MACHINES. judgment that has its base in common sense, his the interest which talking machine dealers are independent Annual IncomePossible Where methods of self -poise and judicial balance, and manifesting in the motorcycle as a valuable side the Machines Are PlacedinAdvantageous finally his sense of humor which will prevent line in their business: Positions. his'ever mistaking himself for it are a guarantee "Buffalo, N. Y., March 20, 1909. that while progress will be sustained and reform "The Talking Machine World, New York. When a concern advertises that upon a certain evoked at Washington in the next four years the "Gentlemen-We take pleasure in saying thatamount invested with them an annual dividendGovernment will not be run under a forced draft, ourfirstadvertisement of Greyhound Motor-of from 75 to 250 per cent. will he guaranteed,and the White House will be the executive man- cycles in The World has brought us replies thatyour Uncle Samuel opens his eagle eye and castssion for public affairs and not a hothouse for the promise business, though it has been out but aa glance toward that advertiser.Sometimes said incubating of ideas and theories on all the ques- few days.Apparently your constituency are ofglance spells trouhle for the "glancee," but there tions of human thought or endeavor.The busi- the kind that read the signs of the times and areare instances where the advertised statements areness interests of the country are to be congratu- interested in 'live lines' We may say that wedecidedly conservative, and they are in the realmlated on the outlook.It has been a long pull, have every indication from all parts of the coun-of slot machines. and now they can sit back and regaintheir try that the development in the motorcycle busi- A dealer, especially in a medium-sized town,breath.And there are a lot of people who would ness forthe season now opening will he such rNith a sum of money to invest will do well tolike a little breathing spell. as to surprise those who have not kept in close investigate the possibilities for placing a number tcuch with the matter. of slot machines in various prominent places, on YOUR IMPRESS. "We regard dealers in talking machines in gen- a commission basis.There are card -printing, eral as being in very favorable position to takefortune-telling, weighing, strength -testing, and aNow what is your niche in the mind of the man up the motorcycle, and it is our intention to give host of other machines of similar character, as who met you yesterday? them most favorable oppo:tunities in the matter well as coin -operated machines for vending every- He figured you out and labe7ed you; then care- of agency terms, and to co-operate with them inthing, from candy, chewing gum and hot pea- fully filed you away. every way for mutual profit.Yours very truly,nuts to towels, soap and other necessities, atAre you on his list as one to respect, or one tobe "THE AUTO -BI Co., from a cent to a dime. ignored? "W. C. Overman, Vice -President." Many manufacturers of coin -operated machines Does he think you the sort that's sure to win, or send them out practically free, or sell them at the kind that's quickly floored? EXPANDING A BUSINESS. actual cost with the understanding that the lessee The things you said-were they those that stick, or purchaser buy all the goods needed for keep- or the kind that fade and die? What the Dealer Must Consider When Adding ing them replenished direct from said manufac-The story you told-did you tellit your best? New Lines-Established Reputation as anturers. If not, in all conscience, why? Asset-A Common -Sense Talk. Machines are easily placed in attractive posi-Your notion of things in the world of trade-did tions on commission, which may often be as high you make that notion clear? When an established dealer installs a new sideas 20 per cent. of the gross intake, railroad sta-Did you make it sound to the listener as though line it is not sufficient to place a few samples tions, cafes, trolley waiting rooms, lunch rooms it were good to hear? of the new line on the shelves and in the win-and other frequented spots being naturally con-Did you mean, right down in your heart of dow and treat it as a matter of course, but Itsidered the best locations.As a rule, the ma- hearts, the things that you then expressed? should be made an event in store history, and chines do not receive rough treatment and rarelyOr was it the talk of a better man in clumsier every bit of publicity emanating from that storeneed any attention except replenishing stock and language dressed? should be devoted in part to the new line. an occasional oiling of the working parts. Think-what is your niche in the mind of the When a man starts in a particular business So valuable are slot -machine privileges con- man who met you yesterday, he has to build up both trade and reputation, andsidered, that even the great New York Central And figured you out and labeled you; then care- has a hard row to hoe until he establishes hisRailroad retain the privilegt themselves, own fully flied you away? -Success. THE TALKING MACHINE WORLD. 7

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TRADE MP- tte- MARK KNOWN THE WORLD OVER The Gillette Companybegs toan- nounce the construction of a hundred -thou- sand -dollar addition toitspresent million- dollar factory in Bostonthe fourth enlargement of facilities in four years. The present factory contains inCanada, England,France and Germany. about four acres of floor space The GILLETTE has been granted basic and employs seventeen hundred patents by twenty-two foreign Governments andisprotected by over a hundred Regis- people.The new addition is to trations of Trade Mark. increase the blade equipment, As a money-maker fortheretailstore which has been greatly taxed the GILLETTE isof growing importance. during the past three months. Dealers find it pays to give it prominent dis- Foreign demand has become so great that play and to use freely the GILLETTE signs, GILLETTE factories have been established literature and trade helps.

Canadian Office 63 St. Alexander Street, Montreal Gillette Sales Company New York, Times Bldg. London Office Chicago, Stock Exchange Bldg. 17 Holborn Viaduct, E. C. 519 Kimball Bldg., Boston Factories : Boston, Montreal, London, Berlin, Paris

illetteN I N safety k 8 THE TALKING MACHINE WORLD.

CONFIDENCE IN THE GOODS SALESMANSHIP QUALITIES THAT WIN. isnecessary,asthe customer must see that thesalesmanissincere,ornoamountof The Foundation Stones Are Character and Strong, Honest, Self -Reliant Manhood-Elements That talk will avail.The manners and general ap- Make Success in Any Undertaking Are EssentialinSelling Goods, Namely, Knowledgepearance may create the confidence of the cus- of the Goods Handled-A Strong, Earnest Talk Upon a Vital Topic. tomerinthe salesman and thereforeinhis goods.The salesman's interest in the goods is The subject of salesmanship is an old timegoods in the right quantities, and at the rightsoon transferred to the customer, and he likes al- price, and then push his sales. one with writers and speakers but there is the goods because you do; and in order to keep ways something left for the new corner when ""Tis sales that move the wheels of business.'the confidence you have won you must at all treating of thissubject. S.A. Sanderson, ofThe same elements that make success in anytimes be honest with your customer, and you Lincoln, Neb.,in a recent paper on salesman-undertaking are essential in selling goods-viz., can do this by being at the same time honest ship said that the basic requisites of successknowledge, confidence and enthusiasm. Knowl- with yourself, and honest with your house. inthisfieldareconfidence,self -appreciation, edge of yourself and knowledge of your goods; properattitude,loyalty,sincerity,manners,confidence in your goods and in your ability to ENTHUSIASM AND LOYALTY. alertness, honesty,interestandperseverance, favorably introduce those goods to your friends "Under enthusiasmIwould speak of loyalty and added, "Each of us is the architect of his-your customers, and enthusiasm born of that-loyalty to the interest of your customer, and own future.We draw the plans for the con-knowledge and bred of that confidence. above all, the house you represent.If you -are struction of our future human edifice, and we not in love with your business get out of it; and select the materialsthat enter into the struc- KNOWLEDGE OF SELF. the quicker the better.There is not a man be- ture.The purpose in life is more than simply "I place first knowledge of yourself. Self -ap- fore me but what can make a good living in any making a living; but the question of salesman-preciation stands at the top.I mean by that,undertaking which he seeks to enter.If you self -appreciation, know yourself,developthe shipand thematteroftradeethics,which are not in love with your business, and do not arenevertobeoverlooked,areprinciples strong points and overcome the weak ones. Thatbelieve in the goods you sell, and your ability which should govern us in the conduct of ouris what I mean by knowledge of yourself. Buildto buy the right kind of goods and successfully business.So that the first thing that we want yourself up.You should have a knowledge ofintroduce them to your customer, then get out to -day is character;strong, honest, self-reliant your goods, how they are made, how constructed,of the business.You must have enterprise and manhood. Thesearethefoundationstones and who makes them, and why one factory'sloyalty. which should enter intothe structure of anygoods are better than the other's, and why you If you cannot speak a good word for your human edifice. We must all learn to go it alone, believe they are better.Also cultivate appear-employer, get a new job, and doit now.If and not spend too much of our time watchingance and attitude, for first impressions are last-you are working for yourself, and you are down our competitor. ing ones.There is a sermon in every line, and and out with yourself, just quit your business, there is a sermon in every one of those points.sell out, and travel around for a year and rest SELLING MORE IMPORTANT THAN BUYING. YOU SII017LD ALSO KNOW110 W TO APPROAC I I up; quit smoking, and eat more beefsteak, and "In merchandisingthere are two very essen- PEOPLE as soon as you are full of ginger and vim then tial things-buying and selling.The old sayingin order to make them see as you see, and thinkstart out right. is, things well bought are half sold, but it don'tas you think regarding the merchandise being PERSEVERANCE AND ENERGY. make any difference how well you buy them, shown.The purest Anglo-Saxon is more con- "You must have perseverance.Perseverance you do not get any returns until you sell them.vincing than effort at oratory. means energy-not genius; labor-not love; per- If you purchase too many simply to get them "First, prepare the way by getting the atteutionspiration-notinspiration. Keeping everlast- cheap, you had better pay more and sell themof the customer.This- is done largely by ju-ingly at it always brings 'success in any under- . oftener.I would put the selling above the buy-dicious advertising and attractive display; then taking. ing for the average merchant, and state that ina conscientious showing of the goods (not your "The real difference between men is energy. A my opinion if he is unable to look after bothability, or your oratorical powers, but your mer-strong will, a settled purpose, an indomitable carefully, he would betterleavehisbuying chandise), thereby creating an interest in them.disposition to go ahead and succeed is the real largely to some conscientious jobber whose in-Interest naturally leads to desire, and then close difference between great men and little men. terest it would be to see that he had the rightthe sale. BE SINCERE AND HONEST. "You want tobe sincerein your business. Honesty above allthingsisessential. When you tella person a thing you yourself want to believe that itis actually so.Ifitisnot G. IR EYHOUN D true do not say it.Stand back of your state- ments; if you recommend an article higher than you ought to and the customer brings it back, give him a new article and do not ask any ques- tions, or make him feel that he has encroached on your rights. "How is a person to create another's interest in an article unless he is first interested in it him- self, unless he knows about the article; how can he expect to intelligently present his case, and how can he expect to close the sale unless 'leis really enthusiastic in the presentation of the case, and yet many customers in our stores are actually obliged tosell the goods to them- selves, simply because of the diverted and di- vided minds of your salesmen. "The lack of concentration is a sale killer. The clerk who is thinking backward to the baseball game of yesterday or living in anticipation of the dance to -nightisin no condition tosell goods.Forget those things and keep your mind riveted upon your business." MOTORCYCLE BUSINESS IS COMING STRONG HOROWITZ & CO. IN BANKRUPTCY. For sport or business the little two -wheeled automobile is hard to beat. A petition in bankruptcy has been filed against Horowitz & Co., jobbers in souvenir post cards at A little motorcycle department added to your business now will soon become a 9 to 11 Delancey street, New York City.The big one. assets of the firm are estimated at $1,000, while We want to correspond with dealers who appreciate live issues and favorable theliabilitieswillprobably reach the $3,000 opportunities.The 1909 Greyhound has no equal for SIMPLICITY and COMFORT. mark.Among the creditors are the Rotograph Co., Heywood, Strasser & Voight Lithographic Full and Prompt information for riders and dealers. Co., and Bamforth & Co. DOESN'T PAY TO DIVIDE ENERGIES. The Auto-Bi Company Itisunsafe to attempt too much for one's Oldest American Motorcycle Makers equipment, mental or otherwise.The man who 1448 NIAGARA STREET tries to kill two birds with one stone often dis- BUFFALO, N. V. covers that he would have done better to attack one bird with a whole handful of stones. THE TALKING MACHINE WORLD. 9

A STATE OF PREPAREDNESS we see trade in other lines that we can capture "Very good; now give me 5 cents more for and we're going after it." money order fees and postage," which the pur- Is a Good One to Dwell in, and Also be a Mem- That's the idea.It's the spirit of modern busi-chaser had to hand over."Now how much did ber of the Sunshine Club Says The Hardware ness "expansion."It was the desire to get moreyour axe cost you?" Magazine-Moping Never Did nor Will Pay. and then some more that made England the power "One dollars and 20 cents," said the customer. she is, and later the same spirit in the early "Not so cheap after all," said the merchant, While glancing backwardisprofitable,too government of the United States that made this whereupon he picked up the axe, tossed it back much of it is apt to dislocate one's mental neck.country what it is to -day. The man who is sat-on the shelf and told the customer to call for it The woman who presided over the household ofisfied with what he has and stops will discoverin 10 days, as that would be as soon as he could Uncle Lot in the days of Sodom and Gomorrahthat he is gradually falling behind. Greater busi- get it if he had ordered it from the mail order proved that, when she lingered too long in re-nessmeanssomethingbesidesmerelymore house. membrances and became a pillar of salt."West- money;it means greater opportunities for the ward, ho!" shouted the mariners who set out toman, a broader career and a chance to show FIX UP SHOW WINDOWS. discover a new world.Theirfaces were set ability.Side lines are the branch roads that toward the future.So we, who are of faith, andlead to new treasures in business opportunities Show windows should be backed up to keep hope, and good cheer, set our faces toward theand profits.Get in touch with our Side Linedirt and dead flies out of them, as poorly -kept to -morrow.To drop metaphor and get down toEditor and get information that will prove in-windows reflect onone'sbusiness. Velvet as brass tacks.A man in business should be one teresting and valuable. floor covering adds much to the appearance of move ahead of the game.Of course, he knows show windows, and should, therefore, be used instead of paper or cheaper cloth.Do not be what he is doing to -day, but he also should know THE ROOSEVELT LION HUNT. what he is going to do to -morrow; and the day stingy about dressing the windows, and above all, after, too, if his eye will carry that distance. Report Apparently Is Confirmed That Photog-keep them clean and well lighted.Remember When France declared war unexpectedly against rapher Will Work in the Jungle and Secure that you are paying a big rent for the store front, Germany the news was flashed instantly to Von Moving Pictures of the Great Hunt. which rental is based on the number of people Moltke, the commander of the German army, that passing by every day; therefore, if you do not he might plan his campaign. He turned calmly Ex -President Roosevelt, according to a wellattract the attention of these passers by you are to his secretary and said:"Hand me the con- authenticated report, is to be accompanied on his not getting your money's worth out of your rent. tents of drawer A."The papers were openedhunting trip through Africa by a moving picture Do not permit your clerks to smoke in the store, and there was a plan of the campaign down to machine in charge of two operators who are act-as tobacco smoking is offensive to many people, the most minute move.Orders were sent forth ing for William Morris.The report was at firstbesides the habit distracts their attention from instantly, and in an hour the German army wasreceived with incredulity, but it was confirmed theirwork, and indicateslackofdiscipline. on the march.Napoleon was overwhelmed and last night by rivals who had failed to get theSmall matters like these count for more than France for the time put out of the ring.Von privilege. many merchants realize. Moltke had been at his work during years of prep- The moving picture operators have instruc- aration. A hardware merchant cannot know what tions to catch Mr. Roosevelt, if possible, in the PUT UP THE HAMMER AND BOOST. bar iron will sell for next year, or how muchact of bagging the big game he is after.It is "Put the hammer in the locker, nails will be in September.But he can studyunderstood the moving picture expedition was Hide the sounding board likewise: conditions and size up present events and guess launched with the great hunter's full consent. The Anyone can be a knocker; those of the future, even as the weather sharpsoperators are now on board the "President" with Anyone can criticize; tell us what is coming to -morrow.But, above the ex -President.The picture machine is to be Cultivate a manner winning, allthings, he can look for sunshine.He canshipped to Africa by Paul Murray, the London Though it hurts your face to smile, make to -morrow brighter than to -day is by will-representative of the Morris people. And seems awkward in beginning, ing itto be brighter.Let him cultivatehis The confirmation came from J. It. Rogers, man- Be a booster for a while." latent hypnotic power.Half the fun of a thing ager for R. G. Knowles, a competitor of Mr. Mor- isin anticipatingit.What availsitto moperis in the moving picture field.Mr. Rogers tried to -day because it may rain to -morrow? What if to get permission from Mr. Roosevelt to send one NNN INN NN NN NN N itdoes rain?Itwillclear up the day after.of Mr. Knowles' representatives with the hunting The gospel of cheerfulness;that is the leavenparty, but was met with the statement that the N N that enters into business life and brightens every-privilege had already been granted to Morris. LocalViews Printed to Order thing that falls under its influence. "The best that Mr. Knowles could do," said N Black and White. Gelatine. per 500. $2.65; per 1000. $3.75N Mr. Rogers to a reporter, was to camp on the roof of the steamship pier all the night preceding Mr. NLocalViews Printed to OrderN ' MAKING IRISH HARPS. Double tone, im. brown cardboard, per 500. $2.80; Roosevelt's departure. There he lay in wait with N per 1000. $4.00 N The Clark Music Co. Have Started a New In- his moving picture machine for the President. ' dustry in the Manufacture of Irish Harps. He got fine pictures of the crowds that gathered NLocal Views Printed to OrderN to see Mr. Roosevelt off, and some splendid pic- Double tone, Real, on chamois card, the best; The Clark Music Co., Syracuse, N. Y., have re-turesof the President waving them goodbye. N per 1000, $5.25 N cently started a new industry, viz., the manufac-These pictures will be shown by Mr. Knowles in ture of a genuine Irish harp of beautiful tone NLocal Views Printed to OrderN a few days.It is a fact that the Morris people Photo finish, like a photo. glossy you know: which possessesallthe virtues of the larger will have the real African pictures.Such pic- N per 1000. $5.25 N harps. Itis a portable instrument, weighing tures will pack any house in the world for an only eleven pounds.It has thirty strings, four indefinite period." NLocal Views Printed to OrderN and one-fourth octaves, and is finished in green When Mr. Morris was seen at the Lincoln Hand colored, the best, per 500, $4.00: per 1000. $6.50.$7.50 and gold in mahogany or maple.The height is Square Theater, he refused to affirm or deny the N 29 inches and the space of the strings is the samestory.His general representative was seen later Local Views Printed to Order as in the larger harp. Each string may be raisedat the American Music Hall."Well," he said, 'it Hand colored on double tone. im. "it is it"; per 1000, $8.50N one semi -tone, enabling one to play easilyin istrue, but we had not intended making any eight different keys with all their various modu-announcement of the matter until the pictures NLocal Views Printed to OrderN lations.In design and construction these harps Colored print, plain and glossy; in single 1000, $6.50 were well in hand.Naturally we want the field N and $7.50 N are similar to the ancient harps which have been to ourselves." immortalized by Moore and other famous poets. NLocalViews Printed to OrderN The Irish harp made by the Clark Co. is easy to NOT SO CHEAP. Autochrom, six colors, "Better than any chrom"; learn and equally effective as a solo, accompany- N per 1000, $6.75 N ing, or orchestral instrument.Everyone who has The story is told of a man who went into a seen or heard this instrument admires its beautyhardware store to buy an axe.Being shown the NLocalViews Printed to OrderN Corn. Colored print, "The Best." Panel effect; of form and powerful tone. article and informed that the price was $1.15, he per 1000, $11.50 said: "Why, I can get the same kind of an axe N N EXPANSION MEANS PROGRESS. from a mail order house for 90 cents." NLocalViews Weareeo.urSpspeecfaiallptyriceSsafmorplqeusaltithtieesa.bo" N "Very well," said the hardwareman, "Iwill $3.75, $4.75, FLOWER CARDSat $2.7575 per 1, Almost daily letters are received at this officegive it to you for the same price provided that N $5.000. BIRTHDAY, FOURTH OF JULY. XMAS and NEW YEARN addressed to the Editor of the Side Line Depart-you will do the same with me as you would with CARDS and BOOKLETS, hummers for the money, from ment, and requesting suggestions regarding the per thousand upwards, F.O.B. New York.They N them." N$6.50consist of highly lithographed 12 -color work, plain em- installation of profitable side lines and names and "All right," replied the customer as he handed bossed, bronzed and gilded, the kind for which you are addressesoffirmshandling variouslinesof over a dollar bill, the merchant giving him back N paying right now $1.25 and $1.50 per 100. N goods of almost every conceivable description. 10 cents in change. NEWFIELD & NEWFIELD No further proof is needed that the trade appre- "Now," said the hardwareman, "I want 25 cents NI Selling Agents for European Printing Vorks N ciate our efforts in this direction, and we welcome 98 WARREN STREET, NEW YORK more to pay express charges," which the pur- Agentswanted in uncovered territory N allsuch communications.One dealer writes: chaser gave him. "How much did your axe cost "Our talking machine department is one of the you?" largest in the city and is steadily growing, but "One dollar' and 15 cents," the man answered. NNN INNINNINN INNN 10 THE TALKING MACHINE WORLD.

nection with their regular talking machine busi- ness, while others are making arrangements to OBSERVATIONS AND COMMENTS. follow suit.There seems to be no reason why such a line could not be handled without misgiv- Manufacturers of post cards are making strongon the market, the prices ranging from $5 to $100 ings.The competition in the typewriter field is efforts to rid the field of the class of men repre-or more. Vacuum cleaners constitute a side line somewhat keen, but each make has certain dis- senting themselves as jobbers who buy in mini-that can be demonstrated in a convincing man,tinctive features that appeal to certain persons mum quantities and then place assortments inner and may readily be sold at prices that allow very strongly.Where supplies are also handled stores in their respective localities on consign-a fair margin of profit.There are so many linesa steady source of income is practically insured ment. The majority of these people are em-on the market that one may be easily found forfor ribbons, carbon paper, erasers, oil and other ployed during the day and take this means ofthe needs of any particular locality. supplies are in almost constant demand. getting a little extra money at night. The Vacuum Bottle for Vacationists. The tendency at the present time seems to be As almost any small storekeeper will display Another Twentieth Century product that is re in favor of the visible writing machine.Several cards, if they are on consignment, and may beceiving considerable attention at present is theconcerns are at present producing such machines, returned if unsold, the legitimate dealer who hasvacuum bottle for keeping liquids hot, or cold,and even the old and conservative manufactur- invested his good money ou a carefully selectedfor lengthy periods.There are several stylesers have recently added such machines to their stock of post cards naturally suffers from thismade by as many different concerns, each withline, it being claimed that they save time in in- unfair competition, simply to give some young distinct features to commend it.There should be specting work and insure greater accuracy. fellow a dollar or two extra to spend each week.a lively demand for these bottles during the sum- Watches at Popular Prices. The manufacturers have taken the matter in mer months from campers, yachting parties, pic- A number of talking machine dealers have hand and are carefully investigating the standing nicparties,etc.,who desirecolddrinks atadded inexpensive watches totheir stock and of those claiming to be jobbers and hope to make luncheon time and who are unable to obtain icehave found them a first-class paying side line. the "gyp" dealer a thing of the past. when desired or carry same with them.While These popular -priced watches are now turned out "Billy Possum" Succeeds "Teddy Bear." the prices of the bottles seem rather high atso attractive in appearance and are so perfected With the change in the administration thefirst, when it is considered that they are practi-that in point of accuracy (and afterallthat "Teddy bear" has given way to "Billy possum,"cally indestructible, and so very convenieut theis the main essential)they compare favorably and everywhere one sees these possum figures first cost seems low. with their more ornate brother.But the dealer dangling by their elongated tails.The orders for Stationery a Clean Line to Handle. has far more than this on which to stake his live positums became so numerous that a law A line that should appeal to the dealer as beingsuccess, for the manufacturers of these watches was passed in Georgia setting a closed season oncompact, clean, salable and altogether attractivehave advertised so lavishly that in more than them and piohibiting hunters from molesting is that of stationery and allied novelties.Writ- one case their name alone sells the article, and them for several months each year.The imita-ing paper, envelopes, blotting paper, pens, inkall one has to do is to set them out where all tion possum is therefore in constant demand, and pencils are always in demand in any section, who pass may read.There are no confusing and a funny little creature he is, too.A com- and are so graded as to allow an excellent mar-technicalities to go into to prove their worth, pany has been formed in New York for the ex-gin of profit to the dealer.Most of the lines arefor if not satisfactory the purchaser knows that press purpose of supplying these stuffed possums, well advertised, and therefore easily sold, a fea-an exchange is assured him.So with this line and it is said they cannot fill their orders. ture not to be overlooked in installing new lines.at least the manufacturer, dealer and consumer Handling Supplies With Bicycles. The range of novelties is practically unlimitedare all satisfied. When a dealer handles talking machines heand embraces various forms of push pins, dainty Leather Goods as Side Lines. also handles all accessories and supplies, andstitched and loose leaf memorandum books, fancy There are a large number of specialtiesin when he adds a line of motorcycles and bicyclespencils, pen holders and ink wells, paper knivesthe line of leather goods that should form excel- it is likewise policy for him to capture all the re-and envelope openers, sealing wax outfits andlent side lines for dealers desiring to enlarge sultant trade by handling a full line of suppliesinitial seals, and other similar articles.Where theirbusiness. Therearepocketbooksand for those vehicles.He need not necessarily con-the store has become local post card headquar-ladies' bags in countless designs, wall hangers, dudt a repair shop but can supply the materialsters a line of stationery should prove an imme-doilies,tablecovers,secretaries,piperacks, to the riders, such as tape, tire solution, rim diate success and provide a generous income foralbums, portfolios, music rolls, card cases, pillow cement, extra spokes and handle bars, brackets. the dealer handling it. covers and Indian novelties galore.There is a lamps, etc., and for motorcycles, engine oil, bat- Typewriters as a Side Line. wide range of prices, so that they appeal to all teries, spark plugs, etc.If the dealer is progres- Last month we mentioned the fact that anclasses and to all pocketbooks. sive he can make every machine purchaser aenergetic dealer should be able to handle type- Fountain and Stylographic Pens. steady customer for supplies. writers as a side line with considerable profit. A standardlinethatisfinding ready sale Vacuum Cleaning Gaining Popular Favor. From the correspondence reaching this officeiteverywhere isfountain and stylographic pens. That the vacuum system of cleaning for homewould appear that several dealers had thought ofWhile it is possible to invest almost any amount use has appealed to the general public, for sani-the same matter some time ago, and actingof money in these lines a small outlay is only tary and other reasons, is evidenced -by the in-promptly had already established a substantialnecessary at the start and a good margin of profit creasing number of those cleaners being placedtrade in both typewriters and supplies in con - assured.Very few men in business can now get along without some sort of stylographic pen, while almost every school youngster and college boy finds it just as necessary to his equipment. These pens are worthy the consideration of deal- ers desiring specialties that will interest the buy- The Klein & Heffelman Co. ing public. CANTON, OHIO RENEWS MOVING PICTURE WAR. The moving picture war which has been vig- orously pushed by Mayor McClellan was com- plicated somewhat last week by the service upon Wholesale Ohio Representatives the Mayor and theChiefoftheBureau of Licenses, Frank Oliver, of a writ of mandamus issued by Justice Marean of the Kings County SupremeCourtorderingthatalicensebe WINTER & CO. PIANOS granted to Herman S.Schnitzer of 627 Fifth avenue, Brooklyn. Schnitzer's license was revoked by the Mayor MASTER PLAYER PIANO after he had received petitions from the Rev. FrederickJ.Keech, pastor of the Church of Atonement, at Seventeenth street and Fifth ave- nue, and the Rev. Louis K. Moore, pastor of the RUDOLF PIANO CO. SixthMethodistEpiscopalChurch,bothof which are near Schnitzer's establishment.The latter then applied to Justice Marean for an or- der compelling the Mayor to show cause why Rudolf Pianos and Player Pianos the license was not issued, and it develops that there was some misunderstanding as to the date on which the order was returnable. Assistant Corporation Counsel Crowell, who Dealers wanted to represent these lines in unoccupied territory is attached to the Mayor's office, will endeavor to obtainarehearing of thecase from the Justice. THE TALKING MACHINE WORLD. 11

THE ABILITY TO ABSORB IDEAS. that "he was running that business, had run it PROLIFIC YEAR FOR HARMONY CO. for a quarter of a century, and didn't need anY Almost as Valuable as Initiative in Business-help."As a result, he was not kept informed of Great Chicago Musical Instrument House Sold Egotism a Bad Thing for the Merchant-the up-to-date moves of competitors, did not put Nearly 40,000 Guitars and Numerous Other How Business Men Have Profited by theinitiative back of his business, and not long ago, Instruments-A Story of Rapid Growth -115 Ideas of Employes-James J.Hill's Method shortly after the beginning of the depression, the Men EmployedatPresent-Someof the -Make Every Employe Sort of Partner and sheriff got him. Leaders of the Company'sLine. the Business Will Surely Grow. The twentieth century idea is aptly illustrated in the remark of the head of a well-known and (Special to The Talking Machine World.) Next to having strong initiative, the greatest growing sporting goods house, to a salesman of Chicago, III., April 8, 1909. blessing of the merchant is to have the abilitysupplies in his line:"Can't do business with you In a recent talk with the World, William F. J. of realizing the value of the ideas of others andto -day, old man, would like to and will soon, but Schultz, president of the Harmony Co., of this adapting them in whole or in part to his partic-don't forget to come in often; maybe we cancity, one of the largest manufacturers of musical ular business. teach each other something." instruments in the country, reported last year Egotism and self-conceit are the rocks that have Get it?It's the little things that go to makeas having been the most prolific ones in the his- wrecked the ships of many merchants who havethe big ones.If Carnegie had kept in his shell tory of the house.No less than 39,410 guitars, never been broad-minded enoughto see that nohe would very likely beonlythe owner of a10.502 mandolins and 1,548 drums were manufac- man, no matter how experienced or clever, cansmall foundry instead of a retired steel king. tured and sold by them in 1908. know it all. He realized the value of the ideas of others, took These figures represent an enormous increase Of course, the ideas that should receive spe-a number ofbright young fellows-Schwab,over the output in the first years of the com- cialconsideration from the business man areCorey and others-and made them partners andpany's history.Starting in business in small those of his employes, for as a rule they have togave them a chance to spread themselves.Any quarters in 1891, in three. years they were able do with the particular business he is conducting.reader of the daily papers knows the results. to erect the main building of their present plant, We know of a certain man, much admired for Take James J.Hill, the head of the Greatto which a couple of years ago additions were his clever trade -getting schemes, who owes theNorthern railroad, he appreciated the value ofmade, more than doubling their already great majority of said schemes tothe loyalty andan employe with ideas, and when he discovered capacity. earnestness of certain of his employes, thoughone, even in a section gang, that man's rise to There are 115 men now on the payroll and they rarely receive the direct credit.A subor-high position was meteor -like while his ideas from present indications the number is likely to dinate comes forward with an idea, it is pulled lasted and he proved his value to the Greatbe increased very shortly, as the present force is apart and all but ridiculed, and the employe re-Northern.At the first indication of plodding,taxed to the utmost to supply the demand on the tires feeling that his idea is valueless.Shortly, however, that man went down the tobogganentire line of Harmony goods. however, the head of the house puts the sugges- quickly. The guitars and mandolins manufactured by tion to practical test,it proves successful, and The head of the business will find initiative anthe Harmony Co. possess some valuable and dis- when he is complimented upon his business sense invaluable asset,it is true, but his willingnesstinctive ideas, while their drum embodies a pat- acts as though the idea were entirely his own and and ability to profit by initiative of his employes,ent on the rods that insures for these instru- such thoughts were continuallyforcing them-pick out of their suggestions that which is ofments an increased durability and lightness that selves through his brain.While the employevalue and put it in a form that will insure suc-is appreciated by the users all over the country. gets very little credit, nevertheless the employercess, will be found to be a sufficient asset to insure a growing institution under his direction. shows decidedly good business wisdom in ac- Failure does not come through making mis- cepting and profiting by a good idea when he One of the most successful of this year's posttakes, but in refusing to learn by mistakes how sees it, and in his own way. to avoid them. Another opposite case may be cited, where acards is the "moving picture" card, wherein by merchant notfarfrom themetropoliswas slowly moving a card in or out the effect of life noted for his unfriendly attitude toward em-is produced in the picture.A large number of The man who borrows may not be able to wear ployes with ideas of their own. He quickly in-subjects are produced, including a horse race,better clothes than the man who lends, but he with a suggestion to advance.piano player, etc. usually does. Base Ball and Athletic Goods WelMake BEARING THIS TRADE MARK ARE MADE ON HONOR Baseball UNIFORMS GLOVES MITTS 0" BALLS GOODs BATS Etc. Etc.

TRY. A LINE IN YOUR STORE SEND FOR OUR LIST OF ASSORTMENTS COMPLETE STOCK CONTAINING 248 PIECES OF GOODS COST YOU $99.69 CHICAGO SPORTING GOODS MFG. CO. FULTON AND MAY STREETS CHICAGO, ILLS. 12 THE TALKING MACHINE WORLD.

THE TARIFF ON POSTCARDS. According to the members of the association INCORPORATIONS OF THE MONTH. the industry was just starting in this country Members of Lithographic Tradein Germany whentheDingleybillwasintroduced, and Reported to be on the Way to America to Among the new incorporations in the State of nothing was said about the tariff then.Since New York is the Cooper & Franks Camera Co., Protest Against Increase of Duty and Ameri-that time the trade grew enormously until the can Lithographers Prepare to Combat Their New York, organized with a capital of $6,000, to manufacturersofforeignpicturepostcards manufacture cameras and photographic appara- Arguments-Importance of the Industry. began to imitate the American subjects and to sell the cards in this country at prices with tus. Incorporators-Thomas W. Cooper, 321A Thenews that representatives of thelitho- Monroe street, Brooklyn; Ernest R. Franks, 50 which the American could not compete. graphic tradeinGermanywerecomingto Nassau street; Edward A. Munger, 26 Cortlandt America to protest against the increase of duty street, both of New York. on lithographic work has started the lithograph- THE BUSINESS DECALOGUE. ers of this country to action.The employers The Empire Film Co., Brooklyn, has been in- and the lithographers' unions which have been I. corporated under the laws, of the State of New working in harmony in the efforts to get a higher Thou shalt have no other god except Honesty York, with a capital of $5,000, to manufacture tariff on lithographs from abroad are satisfied-including in that godhead Integrity of Pur-moving picture appliances. Incorporators-Adam with some of the provisions in the tariffbill, pose, Sincerity in Effort, and Loyalty to all Busi-Kessel, Jr., and Katherine M. Kessel, 867 Jeffer- but they are not at all satisfied with the increaseness Duty. son avenue; Frank Dunham, 942 Bedford avenue, of tariff on the picture postal card. II. all of Brooklyn. CommitteesoftheNationalAssociationof Thou shalt not cherish Meaness, Spite or Envy Employing Lithographers and of the unions intoward thy neighbor. A recent incorporation in the State of New the different branches of the lithographic trade III. Jersey is the Yankee Fishing Reel Co., Newark, have held several conferences in New York to Thou shalt not Advantage thyself wronglyorganized to manufacture fishing reels, with a errorof prepare to meet the arguments of the German through the weakness or thy craft capitalof$50,000. Incorporators-George Ed- delegation when itarrives.The commitee ofbrother. wardMatts,CharlesSchied, Lee Ottolengui, the employers consists of Robert M. Donaldson, IV. Franklin W. Klein, Newark. of the Lithographic Co., New York; Horace M. Thou shalt not use thy power of position to crush thy struggling competitor.Do but con- Reed, of the Niagara Lithographic Co., Buffalo, The Mutual Vending Machine Co., New York, and George Meyercord, of Chicago.William A.sider that thou and he live for the Service of mankind. has been incorporated under the laws of the Coakley, the spokesman of the committee, said: State of New York to manufacture and operate "The increase on the duty on postal cards V. Honor the Moral Code of thy calling and pay machines for vending cigars, tobacco and candy, under the Payne bill will not keep a single postal with a capital of $25,000. Incorporators-William card from Germany out of this country.This isheed unto the Ethics of thy guild. VI. Sinclair, Jersey City; John J. O'Hara and George a very serious menace and it is a growing one, F. Kuhne, 3225 Cruger avenue, The Bronx. as these cards are made in towns in Germany Pay thy just debts without haggling and rancor. VII. where wages are very low and the purchasing The Van Westerborg Cossenas Co., New York, powerofmoney veryhigh.Washingtonis Demand thy just Discounts, for Time is an ele- ment of Value which thou shalt not despise. has been incorporated under the laws of the State flooded with them, and pictures of the Capitol of New York, with a capital of $10,000, to deal on these cards printed in Germany are for sale VIII. Incorporators- in all the stationery and other stores in Washing- Exact of thy debtor Specific Performance of innovelties and specialties. Nelson W. Van Westerborg, 503 Fifth avenue; ton.You can imagine what an effect this hashis Duty to thee, lest thou shouldst lose his re- spect and encourage him in ruinous habits ofMiltiades W. Cossenas, 503 Fifth avenue; Charles on American industry." L. Pierce, 89 Eighth avenue, all of New York. The stand taken by the unions as to the postal default. cards is also taken by the employers. They say IX. that thisisnot a caseof unionism or non - Be thou of Good Cheer, for Honest Business is Among the incorporators in the State of New unionism, but a case where employers and em- a joy in the sight of the Almighty. York is the Bronx Realty Co., of New York, or- ployes alike in the trade in this country are in- X. ganized with a capital of $5,000 to manufacture volved. Regard thy Business as a divinely appointedslot machines, musical machines, etc.Incorpora- Several meetings of the Postal Card and Manu- office for Human Advancement; so shalt thou be tors-W. Engesser, 336 East 156th street; Her- facturers and Allied Trades Protective Associa-blest all the days of thy life, and thy house after man Rothe, 5 Sylvin place; Fred Knowlton, 527 tion were held during the past ten days at 9thee shall wax in honor, riches and power.-East 147th street, all of New York. Walker street, New York, forthe purpose of The Novelty News. agitating for a higher tariff on picture postal The Dow Rim Co., of New York City, has been cards than is provided in the Payne tariff bill. The boy who takes down the shutters as cheer-incorporated under the laws of New York. Slate The members of the association throughout thefully as he puts them up, hides under his coatto manufacture motorcycles, bicycles, etc., with United States employ 30,000 to 40,000 persons,one of the successful merchants of the future. a capital of $100,000.Incorporators-Francis J. and they say the occupation of these persons is Erwin, 219 West 12th street; William H. Hea- to allow of the work being done here. To save time: Be on time all the time. gerty, 135 West 104th street, both of New York; Emma W. Renne, Hoboken, N. J.

Among the new Massachusetts incorporations of interest to talking machine dealers handling SALES -PULLING SIDE LINES side lines is the Boston Camera Exchange, Inc., ofBoston, organizedtodeal in cameras and photographic supplies of all kinds, with a capital THE PRESIDENT INK PENCIL of $2,000.President and treasurer, Philip L. Gra- bau; clerk, William H. Gould, both of 36 Bloom- Guaranteed a Perfect Writing Instrument field street, and attorney, Charles F. Jenney, 35 Congress street, all of Boston. Necessary alike for Men, Women and School Children.Fills with Ink like a Fountain Pen. Writes like a Lead Pencil. Will Not Leak Carried in Any Position. The Steingold Mfg.Co., New York, has been in- corporated under the laws of New York State, with a capital of $5,000, to manufacture novelties and household furniture.Incorporators-Abra- Short No. 1 ham Stein,690 East Fifthstreet,Brooklyn; Julius Gold, 16 West 117th street, New York; Jacob B.Greenspan, 1550St. Marks avenue, MADE IN TWO SIZES : Brooklyn. No. 1or short pen, 4% inches open . . . $1.50-to dealers, $12.00 per dozen,f.o.b.Chicago? No. 2 " long " 51 " . . . 2.00--- " 16.00 " A decided novelty in the post card fieldis the decalcomania post card, the design of the President Fountain Pen Ink, Paste, Mucilage and Carbon Paper card beingconcealed underneathanopaque tacking. The recipient must "transfer" the postal to view the subject just like children used to Copyrighted Statuettes-Quick Selling Novelties.Make Great Window Displays "transfer" pictures to scrap books and even on SENTIMENTAL ARTISTIC HUMOROUS their arms.The new cards are made by the Meyercord Co., Chicago.

It is estimated that Germany uses $1,394,800,- 179-181 Lake St., F. W. McINTOSH CO., CHICAGO 000 post cards annually, the United States 1,000,- 000,000 and Great Britain 800,000,000. THE TALKING MACHINE WORLD. 13

LOCAL VIEW POST CARDS. these various -new cleaning devices to convinceare using system when you can lay your hands the most skeptical that there is great truth inwithin five minutes on any letter written or re- One of the Specialties of Newfield & Newfield,their arguments.With the new cleaners,b-3 ceived, or any order shipped during the year. New York Manufacturers-Many Styles Of-they vacuum, compressed air or merely bellows You follow system when you can seeat a fered ThatMust Appeal to the Public. style hand -pumping affairs, the dirt in a room orglance the voucher of every article in the store, hall or theater is not merely scattered from onewhere it came from, what it costs and what it Among the reliable post card manufacturers, place toanother, with onlythelargerpieces sellsat.The jobber can keep books for this who make a specialty of printing local views topicked up and removed, but every particleis purpose.The retailercanwriteitin small order,areNewfield & Newfield,98 Warrengathered into a cylinder, to be burned in the fur-figureS on the tag of each article, says Wettstein street, New York, and the variety of styles offered nace or stove. in The Traveling Man. When you have a little by them are interesting and attractive, ranging Thereisa great demand among peopleof book in your vest pocket in which you write from black and white at $4 per thousand tomoderate means for a popular -priced vacuum ordown, as soon as the thought comes to you, every- colored print in panel effect at $11.50, in all aboutsuction cleaner, and this want is being rapidly thing you want to remember.Such a little con- ten distinct styles.The dealer will find a seriessupplied by manufacturers, with the result thattrivance is a great relief to an overtaxed brain. of local view cards a decidedly profitable invest-dealers in general specialties are putting in abecause you don't need to worry about some im- ment, especially during the vacation months whensuction cleaner line, with profitto themselvesportant matter being forgotten. When you know so many travel.There is no better souvenir of aand benefittotheir community.Thereisno at the end of each year exactly how much profit visit at a certain town than a set of local viewquestion but that the old system of cleaning isyou have made, or how much money you have post cards, and by the time a circle of friendsdistinctly out of date andisnot in harmonylost in every department of your business.If are remembered the purchase will amount to awith this rapid age of wireless telegraphy andone department does not pay throw it out. very respectable figure.Not only that, but the flying -machines. The day for gettingridof When you know every three, six or twelve inhabitants of the town are generally desirous of dust without danger is here, and there is a suremonths whether a traveling salesman makes or having their friends in other sections see the localtrade for the dealer or jobber who will get holdloses for the firm.In the latter case the place view points and the post card proves the easiestof a good machine and sell it in his community.must be filled by a better man. and best means to accomplish that purpose.Get When, daily, you can see at a glance how many your views together and send for samples and THE IMPORTANCE OF SYSTEM. goods of a certain number are sold, how many prices, so that you may be prepared to answer to are in stock and how many are ordered. the call. Without ItBusiness Is Like a Ship Without When you can ascertain in a moment what a Compass-Drifts on the Rocks. kind of goods sell and what kind do not sell. THE DUSTLESS AGE. When every employe isin his proper place, Business without system is like a ship on theknows exactly what his duties are and does not HowIt Can be Brought About Through Suc- interfere with anybody else. tion Cleaners-Popula'r-Priced Machines Now ocean without a compass; no one knows which BeingPlaced on theMarket-GoodSide way it is drifting.Some of the fundamental laws When you can every moment open your ledger Line for Progressive Dealers. of system are: and point out exactly how much expenses you 1. The art of keeping all departments of thehad, how many goods have been sold, how much The great campaign against tuberculosis andbusiness enterpriseingood running order, asmoney is outstanding and how much you owe. the means to avoid it, which is now going on inregular and as smooth as a faithful clock. When not a thing can go out of the store with- this country and, in fact, throughout the world, 2. It is keeping your store and shelves in suchout it is properly examined, counted, checked off, has resulted in a regular war on dust, particu-good order that at a moment's notice an articlepaid for or charged. larly in the home.The old-fashioned method ofcan be produced. When the smallest articles, as wrapping paper, brushing carpets and dusting with loose cloths 3. In buying goods know exactly what youtwine, ink, are charged to the expense account is being abandoned in favor of vacuum cleaning. have in stock, and especially what you shouldand added to the cost of the goods.Not to fur - It has been well said,"abolish dust and thenot buy. Buying goods that are not needed is theget interest on capital invested, which many mer- standard of health will improve."It will takecontributive cause of over -stock. chants do. only a short=1=1=0 tour among the many dealers in 4. Your correspondence0=0 requires system. 0=You Here is a small illustration of what system is: OVER 250,000 MERCHANTS in the United States handle M. HOHNERGOODS WHY? Because in the manufacture of all Hohner instrumentsthe essential points are embodied, and 0 which a discriminate buyer always considers and demands LARGE PROFITS BEST SELLERS EASILY HANDLED

0

6,?

Over One Hundred and Fifty Different Our Fifty Years of Experience Has Estab- StylestoSatisfyYourRequirements lished a World -Wide Reputation for Us.

11 CATALOGUE, BEAUTIFULLY M. HOHNER CANADIAN OFFICE 76 York Street, - - TORONTO, CANADA ILLUSTRATED, UPON 475 BROADWAY MEXICAN OFFICE ===0REQUEST 0=0NEW YORK 0=4 Calle de Tacuba,= MEXICO CITY 14 THE TALKING MACHINE WORLD.

M buys $3.90 worth of goods in a country store, THE POSTCARD VOGUE. friends have been, and where he will go in his pays $3 cash and tells the clerk to charge 90 next vacation time. cents to his account. Now, if you follow his in- To bea Universal Institution-A Wonderful "Youwillsay'Wonderful,'Beautiful,"In- structions literally and charge M in your books Disease, Says The Sun, Which Attacks Young teresting' and even 'Gorgeous,' till you begin to with goods at 90 cents he may claim in two or and Old of Both Sexes-The Emotions of the feellike a phonograph with a limited vocab- three months, when he comes again, that he Sender andRecipient-Travelingviathe ulary. never bought anything amounting to 90 cents, and Post Card Album. "By the time the fifth volume is reached you that he does not owe you that amount. You very are ready to take leave of your host, he pro- likely will have forgotten the exact nature of The postcard vogue has spread over the en- testing that it is not late and that his. Egyptian the transaction and will cross off the charge from tire world, and no matter where you go or where collection is the most interesting of all and that the books rather than make an enemy of a goodyou journey the post cardis omnipresent.In you really must see it another time. customer.If you had system in your businessthis connection the New York Sun saidthe "Victims of this disease are always interestea you would have charged the man with $3.90,other day: inart, and with a collection of moderate size specifying the goods, and credited him with the "In the last few years a new disease has ap-they will assume the air of a connoisseur. $3 cash payment. It is still better to give the cus- peared on the earth and has spread with in- "They will show you the Mona Lisa ona tomer a carbon slip of each charge and purchase. credible rapidity overallpartsoftheglobe postcard and will assure you that it is an exact where post offices may be found.Indeedits reproduction, especially as to color, and that it CHICAGO SPORTING GOODS CO. BUSY.germs have been disseminated chiefly by thewas painted by Layonardo da Vinchy, eyeing Plant Working Overtime on Baseball Goods for mails. you furtively to see if the pure Italian accent Approaching Season-Purveyors of the "It is a disease of the brain, caused by a germhas impressed you.You at once ask if they "White Sox"-A Strong Side Line Offered towhich has at last been isolated though as yethave a picture ofBottitchelli's'Spring,'and Progressive Talking Machine Dealers. no neutralizing agent has been found.Itat- honors are even. tacks alike oldand young, onlyinfants and "You will be called on to admire in one even- (Special to The Talking Machine World.) very young children being immune. ing the frescoes of Andrea del Sarto, the Grand Chicago, Ill., April 7, 1909. "Women are said to be peculiarly liable to it,Carlon of the Colorado, theCathedralofSt. Manager Ratsch,oftheChicagoSporting as are travelers, though one of the worst casesSophia and theCaliforniapeppertree.The Goods Co., predicts from the business coming to known is that of a Brooklyn man who has neversufferer has by this time lost all sense of pro- hand a banner year in the company's history.crossed the East River.It will thus be seenportion, and art to him is one great conglomera- At this season of the year the company's plantthat the stay at home is by no means safe, es-tion of picture postcards. in this city is working overtime in turning out peciallyasthediseaseiscontagious. The "In the later stages ofthediseaseanew baseball equipment, including bats, balls, gloves,initialattack gives immunity from a second,symptom develops, the victim being unable to masks, chest protectors, uniforms, etc., to meetbecause thefirstlasts as long as the victimwrite except on the margin of a postcard.The the demandthatthethousandsofbaseball lives. thought of writing a fetter becomes abhorrent teamsthroughoutthecountryarecreating "The onset is usually sudden.The germ at-and even the sight of an envelope may be fol- through thedealers. Chicago has long beentacks the optic nerve and rapidly makes its waylowed by unpleasant sensations. the foremostcityin the countryrelatingto to the brain.The first symptom is a feeling .31 "The case is recorded of a woman who trav- baseball and the Chicago Sporting Goods Co.intense pleasure upon receiving a postcard andeled abroad for two years and in that time sent haslongfurnishedthe"White Sox,"thea desire to reciprocate in kind.If this desire her husband 2,250 postal cards and only two let- world's champions of 1906, and the hundreds of issternly repressed and the picture postcard ters. semi -prosandamateurswithuniformsand consigned to the flames, there isapossibility "At the end of the second year he wrote tell- equipment.Quality has beenthe company'sthat the attack may be averted. ing her of the death of her mother.Her reply slogan from the start and is responsible for the "If, as is almost invariably the case, the vic-came on the margin of a postcard:'Am send- growing demand for their goods. tim yields through ignorance of his ailment theing you this lovely picture of the Taj Mahal. For talking machine dealers who are desirousmotor centers will become involved and he willIf only dear mamma could have a tomb like of putting in a strong and seasonable side linerush to the nearest drug store for picture post-this on ever so small a scale I shouldn't grieve! the company are offering a special proposition cards.From thispoint theprogress of theAm leaving for home at once, so may not be in ordertoget them started.An outlayof disease is rapid. able to send any more postals.' $99.69 invested in a choice assortment of base- "The victim may be heard at piers and rail- "For obvious reasons lovers are the greatest ball goods can beeasily and quickly turned way stations shrieking 'Be sure and send lots sufferers whenthisstageofthediseaseis over to a profit of 85 per cent. should prove aof picture postcards' after his departing friends,reached, and it is upon this class of unfortunates magnet and not only put the talking machinewho in nine cases out of ten are as badly off asthat the antitoxic serum will be first used when dealer wise to a good side line that would draw himself.The germ has now reached the speech itis found." a large new trade tothe store, but put himcenter of the brain, and after this the disease in touch with a concern that can supply them is incurable. WONDERFUL GEOGRAPHICAL CLOCK. sporting goods for the fall and winter as well "The victim will now invite you to dinner as the summer season.A postcard to the com-and then will require you to wade through al- It Revolves Like the Earth and Tells the Time pany will explain in detail this attractive offer. bumsfilledwithmultitudinousatrocitiesin inAllParts of the World. Their address is 303 Fulton street, Chicago. color showing where1'ehas been, where his The Empire clock, which J. Hadden Overton, of Woodstock, has invented, is an ingenious con- trivance for giving practical instruction in geog- raphy and enabling the student to ascertain at a MR. DEALER! glance the mean -time in any part of the world. At first glance this wonderful clock might be When you add musical instruments to your stock you use excellent judgment mistaken for one of the ordinary globes used in as no line fits in more appropriately with talking machines. schools.Itsprincipal noveltyis an invisible clock, which performs with absolute accuracy and precision the duties ordinarily performed by the teacher in giving lessons on the earth's diurnal NOW motion, latitude and longitude and geography let us give you a little pointer that many dealers have learned in the hard generally. Some of the points claimed for the Empire school of experience, clock are that it gives the correct time all the world over; that it demonstrates the actual rota- tion of the earth on its axis in twenty-four hours. THAT IS and shows at a glance the difference in time be- tween all places on the earth's surface and the correct mean -time at any town or place in either HARMONY INSTRUMENTS hemisphere. The motive power is a clock in the base of the stand upon which the globe is mount- are the quality goods and consequently the line that holds thetrade. ed, and the apparatus requires winding once a week. MANDOLINS, GUITARS, DRUMS Don't imitate the ideas of your competitors. And all styles Wood Violin Cases. Send for Catalogue. Go and see them and let them serve as ideas on which to improve. "It takes as much time to cultivate an acre THE HARMONY COMPANY, 947 N. Lawndale Avenue, CHICAGO of yellow clay on a hillside as an acre of rich valley loam.And look at the difference inre- sults." THE TALKING MACHINE WORLD. 15

PIRATED PLEASANTRIES. IMPORTANCE OF PROMPT PAYMENT,many merchants from ruin in time of adversity, for their creditors had faith in their honesty. It was raining outside,andlittleinterrog- Carelessness in Settling Small Accounts Often ative Irma was in one of her worst, or at least Leads to a Bad Business Reputation for the A PIANO CATALOG OF INTEREST. most trying moods.Father, busily writing at Merchant and, Consequently, Much Fpture his desk, had already reproved her several times Trouble. (Special to The Talking Machine World.) for bothering him with useless questions. Chicago, III., April 8, 1909. "I say, pa, what-" How many dealers realize the importance of The Cable -Nelson Piano Co., general offices at "Ask your mother!" settling their accounts regularly and on time,the Republic Building, Chicago, Ill., have just "Honest, pa, this isn't a silly one this time."how much it means toward building up theirissued a new catalog of their product which will "All right, this once. What isit?" business reputation and as an asset when the timeprove of special interest to talking machine deal- "Well, if the eud of the world was to come,comes when credit is really desired? ers desirous of embarking in the piano business. and the earth was destroyed while a man was It is safe to say that fully eighty per cent. ofIt is attractively covered, of convenient size, and up in an airship, where would be land when unpaid bills remain unpaid simply through care-presents a handsome full -page half -tone illustra- he came down?" lessness.Perhaps the amount is small and notion of the five leading styles of Cable -Nelson discountisoffered on prompt payment.The pianos, together with succinct detailed descrip- Capt. Pritchard of the Mauretania relates thedealer sees the bill and thinks, "Why bother; it's tion. TheintroductionentitledCable -Nelson following: only a small matter and the firm will never missTraits presents some general facts regarding the "Last summer," he said, "there was a young it.I'll pay it when the account is larger."Hegoods described which will be read with keenest lady whom I showed over the steerage.As wedoesn't stop to realize that if fifty debtors heldinterest, backed as the statements are by the were making our tour the steerage people wereback ten dollars each it would mean the fairlystrength and reputatiou of the well known house. eating their dinner, and I couldn't help remark-respectable sum of five hundred dollars. The frontispiece shows the company's great fac- ing the tremendous appetite of a red-haired man. After .severalstatements thedealerfinallytory at South Haven, Mich., which shipped last I said, 'Just look at the amount of food that fel-settles and perhaps expresses his indignation atmonth over 600 pianos, a remarkable record, and low consumes!' being bothered over such a trifle, though at theone which should carry with it conviction as to "'I suppose, captain,' saidthe young lady,same time pushing his collections right up to thethe popularityandsalability of Cable -Nelson 'that he is what you sailors call a stowaway!'"minute. pianos. They were ontheirhoneymoon andwere In the future perhaps that same dealer finds climbing the Schnupfelgapfenspitzen peak, andhimself slightly pushed for cash.His business THE MAN WHO WINS. she stood above him some twenty feet. has grown and so have his bills for goods pur- "What ho!" he gasped. "What do you see?" chased. Thenheconfidentlywritestohis Business is not like backing horses. The man "Far, far below," she cried,"I see a longcreditors, explains his trouble and asks an ex-who wins in business wins because he has de- white streak, stretching like a paper ribbon backtension of credit.His past record is looked intoserved' to win; the man who loses, does so be- almost to our hotel." and his slow paying propensities discovered. Thecause he deserves to lose. "Ha, her_ he ejaculated."I'llbetit'sthatresult is that further credit is refused just when This truth may not always be obvious, but it is blessed bill overtaking us." he really needs it and a crash is inevitable. Thenone the less true.Of course the unsuccessful And they proceeded onward and upward. dealer wonders why he is the victim of cruel fate.man won't admit it.It would be better for him The answer is, his own carelessness. if he did, for then he would seek for the de- A beautiful young girl and her mother were When a bill is rendered payable in ten days or ficiency in himself which brought about his fail- discussing the eternal marriage question. thirty days,it should be settledinthe timeure and strive to eliminate it. "Well, there's Charles Adams," murmured thespecified if the money is at all available. When a It is the old principle of the survival of the mother, thoughtfully, after a long pause. discount is offered business sense dictates that fittest.The fittest is the man of pluck, with "Charles Adams!" sneered the girl."He isprompt payment be made and the reduction takenstrong beliefinhis own powers and a keen old, he is ugly, he is mean, he is a coward.advantage of.Two per cent. discount in thirtyenergy to seize every chance. Charles Adams!Why, he has nothing in thedays does not mean six weeks or two months, The man who believes in luck would probably world to recommend him except his wealth." but thirty days flat, though some merchants neverbe more profitably employed in backing horses, "You forget his heart disease," said the motherseem to appreciate the fact and feel mistreatedwhere his peculiar talents would have more play. softly. when they are denied the discount after the stated time.Prompt payments do not appear so The trade of the moneyed class is most de- "Archimedes," reads the pupil, "leaped fromvery important when business is good and moneysirable, but don't get the name of running a his bath, shouting, 'Eureka! Eureka!" plentiful, but the transgressor will realize thatstorefor one class of customers unless that "One moment, James," says the teacher. "Whatsuch a course proves its own reward in times ofclass is large enough to supply all the business is the meaning of 'Eureka?' " adversity. you want. "'Eureka' means 'I have found it.'" Certain dealers can vouch for the fact that the "Very well.What had Archimedes found?" above is gospel truth and regret that they did As soon as a man gets $10,000 he begins to James hesitates for a moment, then venturesnot appreciateitwhen times were good. A fear that somebody is trying to stir up class hopefully: reputation for paying bills promptly has saved hatred. "The soap, ma'am." "Bobby," said the teacher to a small pupil. "what is the hardest stone ever discovered?" "I don't know," replied Bobby. "Can't you think?" queried the teacher. A Side Line That Sells "Yes, ma'am," answered the little fellow, "but I can't think hard enough." "Why have you broken your engagement with WELTY'S FOUNTAIN PENS Mr. Moonington, the poet?" "He wrote a poem in which he pretended to extol my beauty and entitledit 'Lines on My Lady's Face.'" Stranger-I'd like to have my measure taken for a $65 suit of clothes. Tailor (eyeing him)-I've taken your FOUNTAIN PEN INKS and SAFETY CLIPS measure, sir. You'll pay in advance. "Mama, can God hear everything?""Every- Write for our Catalog and Discounts. A Sample will thing, Willie.""And is God always happy?" be furnished at wholesale price. "Always, Willie.Why do you ask?""Well,I should think it would make Him suffer a little to hear what sister and that fellow of hers are saying to each other in the next room." "Would you mind if I went into the smoking The William Waterloo,Ia. car?" asked the bridegroom, in a tender voice. "What!To smoke, sweetheart?" questioned the U. S. A. bride."Oh, dear no," replied the young hus- A. Welty Co. band; "I want to experience the agony of being TMC LUCKY $ PO -r away from you so that the joy of my return will be all the more intensified." 16 THE TALKING MACHINE WORLD.

SOME BUSINESS METHODS. many times a day or in an hour; in a word, it is a relief to reduce his business to such a system WHY FAILURES OCCUR. The Views of a Successful Merchant Who Sells that he will have time to work out new prepara- A Well -Known Business Man Has Some Inter- General Trade in a Small Town-Some Ex-tions, formulate new plans to interest the buying esting Things to Say About Causes of Fail- cellent Points That The World Man Heard.public and advance his business until unharassed ure. by a thousand petty details he will find himself When The World representative is making hisgrowing and expanding. When a leading business man was asked by peregrinations in some of the smaller cities and "Didyou ever stop to think how much your this publication for his views as to causes of busi- towns he rubs up against all kinds of tradesmen,own presence is required every moment at your ness failures, he remarked: talking machine men, sporting goods dealers,work? how dependent your clerks are on you for "To lack of capitalis attributed over 50 per hardwaremen,etc. Recently a hardwareman prices? how many kicks you have from yourcent, of the total number of failures.I believe was in a communicative mood and The World customers because, so often, no two clerks charge this is much over the reality, for many prefer man whipped out his notebook.Here's what thethe same? how often your memory serves youto attribute to lack of capital the cause of fail- hardware man delivered: badly in buying and selling goods?" ure rather than their own administration. "The question of profitable salesmanship is one I The World man thought the opinions takenhave studied and had occasiontoinvestigate that is constantly before the retail dealer; hav-down were worth reproducing for general good, many failures, and I have found that when in ing his business well understood, his trade par-and the managing editor agreed with him. the first years of business with no capital a mer- tially established, and wishing to satisfy his cus- chant had succeeded in making a capital of $3,000, tomers and pushing for more, he knows an exact GET A TRANSFER. $5,000 or $8,000, he thought he was rich and be- system in his store will reduce friction to a mini- gan to pay :ess attention to business. He became mum in handling his customers, and further, his If you are on gloomy line, sales, as perhaps no other factor will. Get a transfer. a little more extravagant in personal expenses, If you're inclined to fret and pine, and, above all, less attentive to customers, leav- "What, then, about his system? He wishes to ing it to his clerks to look after their wants. avoid insane simplicity of little worth and red Get a transfer. Get off the track of doubt and gloom, "This departure has the most fatal effect on tapeism, a positive damage, and to further sales the staff, for the moment the owner of a busi- by a comprehensive and smoothly running system Get on the sunshine train, there's room. between the two mentioned extremes. Get a transfer. ness lacks energy, stability and punctuality the whole of the staff follow suit.Hence capital is "Itis for the reason that taking stock in a if you are on the worry train, wiped out, and the man fails and attributes to retail hardware business is such a herculean task lack of capital his lack of energy and ability. that the hardwareman has become discouraged at Get a transfer. You must not stay there and complain, "Inexperience and incompetence count for a theoutset,whenthequestionof systemis Get a transfer. very large share, and I am greatly surprised at broached. Inventory has always been looked upon The cheerful cars are passing through, this, as this is surely one of the absolute quali- as the first and necessary step in order to prop- And there is lots of room for you- fications of a successful trader, and I believe no erly regulate the to profit and callattention Get a transfer. jobber or manufacturer should grant credit to a losses, and study of the business as regards the man in business who is incompetent, and this is selling end, but an inventory at frequent times If you are on the grouchy track, one of the easiest things to find out. is not possible in this business by reason of the Get a transfer. immense amount of work it entails. "The main cause of most failuresisto be Just take the happy special back, found in the peculiarities of those who fail rather "How is the hardwareman to keep close tab Get a transfer. than in the conditions against which they have to on his sales? how is he to know whether he is Jump on the train and pull the rope contend.Study the methods of those who suc- making or losing money in his tinshop or sport- That lands yon at the station, Hope- ceed, and you will find that they are taking to inggoods department? howishetoknow Get a transfer. their work with no faint heart, that they are not whether he is getting all that is due him' in his carried away by the pleasures of society, outdoor house furnishing department? are his average A correspondent of the New York Times in a sports, and the theatre or similar amusements. profits being sustained in the hardware depart-letter sent to that paper "I do not mean that one should refrain from all ment? phase of the moving picture development which is such pastimes, but they should occupy only a "He must be able to make comparisons everynot generally considered. He says:"The art of (lay, week or month. These comparisons are and posing for moving pictures has in some casessecondary place in our minds and occupations, for must be of vital necessity in scanning the busi- no one can hope to get along in the world with- reached a state of development where individual out concentrating all his energies toward the at- ness horizon for sales; how can they be mostrecognition should be given, because intelligence, tainment of the object he has in view.In this profitably made? If this is not possible, the leaks industry and ability are evident in the acting of respect the same rules apply as regards business, are liable to sink the ship.It is a relief to thethose who pose for these pictures.With regard merchant to be able to plan and formulate and and as regards the trades.Do not be afraid to to some at least, as to facial expression, gestureaccumulate too much information, but work on leave to his bookkeeper to do what formerly re-and grace of carriage, it might be said that theirearnestly and steadily, picking up all available quired many moments or hours of his own timework is of exceptional merit, and comparable to data as you go along, and finding out where the each day.It is a relief not to answer questionsthe work of many dramatic 'stars.'" various wares can be procured to the best ad- vantage.Never fail to keep an engagement, for punctuality is the mainstay of business success. Cultivate uprightness and honesty, which are in- DAIL'S dispensable to success; always keep your word. Never make a statement without being positive that it is true, and should you find out afterward thatyou were mistaken do not hesitateto Display Music Cabinets acknowledge your error.By doing so, you will retain the confidence not only of your customers, but that of your jobbers as well. You can double your salesofSheet "Economy is another indispensable quality." Music by properly displayingit. We The foremost advertising virtue is persistence. One can no more make a single effort, however build three sizes of revolving steel cabi- large, serve a year's publicity, than he could netssimilartostyle shown herewith, get physical nourishment for a lifetime from a single dinner. flatrackstofitany space in your Suppose your newspaper published the same store. Oursteelpockets makethe news itemseveryday? asks Business Help. How long would you continue to read that news- finestarrangementeverdevisedfor paper? How long can you expect peopleto utilizing wall space.We build display read your advertising if you continue to use the same old copy, day after day, week after week, cabinets for magazines, post cards, tab- month after month, year after year? lets,etc. A post card will bring you Never bore your customers with tales of your suggestions that may be worth dollars. rersonal tribulations.Leave it to them to tell the hard luck stories.Always be bright and cheerful, as a matter of habit. The Gier & Dail Mfg. Co. A dollar in the tillis worth more than two Patent Pending. PatentPending. dollars on the suspense account or a dozen dollars No. 71 MUSIC CABINET 206 Grand Street LANSING, MICH. STEEL POCKETS in the bankruptcy court.A good merchant is a good collector. THE TALKING MACHINE WORLD. 17

ACTORS FOR PICTURE SHOWS. film.There are machines for all this work, sothe sale of shares of the company, sold some that even in a very big factory the actual number for $3 a share, but the company received only Squads of Them Kept forPurposes ofMa- of operatives employed is small, says the Sun.$1 a share, and he intended to have the matter chine COmpanies Alone. Most of the persons who import their negatives examined. The company is a West Virginia cor- do the work of the developing of the films andporation, incorporated in March, 1908, with a How vast a business is the moving picture in-preparing them for the market in this country. capital stock of $1,000,000 of 100,000 shares, par dustry may be seen from the stables, so to speak, That is something of the progress of a business value $10 a share, and succeeded to a business of actors that the film men keep.In this coun-that began to be at its greatest only about fivestartedinSeptember,1906. The company's try scenes are being rehearsed and played all theyears ago.There is a great combination of $15,- machines were for use at home. time before cameras.There are actors who000,000 of one line of manufacturers which is make a good business out of just this sort oflike the licensed association in automobiles; the thing.The vaudeville artists dance and sing forothers, and there are many of them in the coun- SUGGESTIONS FOR ADVERTISERS. the devices which show the artist at work on thetry, are the independents.Itis well nigh im- film while his voice proceeds from some talkingpossible to say what amount of money is being How toMake Display Matter Attractive-Retail instrument.This is an artistic bit, too, because harvested in the business, because every day the Dealers Should Take Notice. the dancing figure does things that are fitted tosum grows greater.But it suffices to say that the music. it is one of the largest business developments in The use of cuts in advertising has become so It is no silly automatic performance either.Itthe country and that it will be much greater. general that there is hardly an advertiser to be is genuinely entertaining and of the highest class. found who does not believe they are useful if not These actors go through their evolutions in the VITAK CO. IN TROUBLE. absolutely necessary.In fact there are very few most lifelike manner and every detail of perspec- forms of advertising where a little artistic decora- tive and the like is attended to with remarkableReceiver Named for This ConcernWhichMade tive work will not enhance the effectiveness of fidelity. Among Other Spez.ialtiesaPopular Priced the ad.It may not be exactly a picture, but it In other countries, too, the actors are trained Moving Picture Machine for the Home. requires the work of the artist in combination for the work.Some of the most distinguished with the work of the typographer to get the most performers have appeared before the moving pic- Two petitions in bankruptcy have been filedout of the ad., or the most into it, which ever way ture man's camera on the other side and some against the Vitak Co., manufacturers of movingyou please to figure. vaudevillefeatureshavebeenknownhere picture machines at 180 Lafayette street, one by In speaking of cuts or pictures in advertising through the medium of the machine long beforethe John Simmons Co., a creditor for $501, the we include not only pictures but decorative der they have been brought over "at great expense" other by these creditors: David S. Plumb, $1,296signs, borders, etc., says R. H. Callahan in The by some manager of vaudeville in this country.for merchandise; Edward F.Purcell,$4for Furniture World. There are three ways of using That may lead, too, to another thing which is trucking, and Alton Manufacturing Co.. $120 onpictures in advertising.One way isto use a comparable to the work of the phonograph in a contract to buy 5,000 goose necks for $200, of picture that represents the article advertised. reproducing the voices of great singers.If thewhich 3,000 were delivered on November 2 toAnother is to use a picture that illustrates the great stage performers appear before the phono-November 5, but the company refused to acceptline of argument pursued in the advertisement, graph and the moving picture machine it will be them and refused to carry out the contract.Itand the other is a picture which is used merely possible for later generations to get a very good was alleged that the company is insolvent andbecause it is pretty and will attract a passing idea of what sort of actors and actresses they transferred property, $1,000, to certain creditors glance. were, so that there will not have to be a depen-to prefer them.Judge Hough appointed Henry The cuts which show the article advertised are dence on tradition and sayso alone. W. Sykes receiver.He said that the liabilities extremely use:ul, provided there is something dis- Some of the companies have very clear filmsare about $6,600 and the nominal assets $15,000, tinctive about the article, and, therefore about which always show up well.That is ascribed by the actual value of which is much less;thatits picture.The picture of a brass bed is of no them to the lack of handling by the workers. the trouble was due to dissensions among theParticular advertising value,unless itclearly There is no need for very many hands in the officers,allbut one of whom have resigned,shows some point wherein the bed is different business of developing and fixing up the ree:s ofand that some time ago Burr Brothers. who had fromothers,whichisunusual. Invariably, ROLLER SKATES MADE IN TORRINGTON, CONN. USED EVERYWHERE

THE Get Your Stock Best Side Line of FOR THE ROLLER Spring Season SKATES

Write us for Catalogue and Ready for full information SPRING TRADE

Torrington, Conn., Union Hardware Co., U. S. A. 18 THE TALKING MACHINE WORLD. though, the pictures we see in advertisements of band becomes demoralized.And promptness in pictured on a strip of celluloid and not on a brass beds do not show anything in particular,meeting business obligations is the great essen- strip of paper is immaterial.In either event the and as the average cuts of brass beds look enough tial in commercial life. reproductionislight -written, and, therefore, a alike to be twins the pictures are of no particular photographicpictureorphotograph. To say use. WM. G. FRAZER ON WESTERN TRIP.thatthecontinuous methodby whichthis Cuts which show the article advertised in use negative was secured was unknown when the act are good-they have action which arrests the eye. Manager of Post -Card Department of American was passed, and, therefore, a photograph of it The picture of a Morris chair is not particularly News Co. Visits Various Agencies-The New was not covered by the act, is to beg the ques- inspiring, but the picture of a man reposing com- 1909 Post -Card Catalog. tion." fortably in the chair while reading a paper is something altogether different. The picture of a Wm. G. Frazer, manager of the post card de-TWO NEW INVENTIONS OF INTEREST. dressing table is not a subject that an artistpartment of the American News Co., New York, would select for his prize painting, but, put thehas been upon a trip as far west as Denver,Col., The Amphibo-cycle and the Maritime Skate- figure of a comely girl-perhaps with disheveled visitingthe various branches of the company One Paddles Over Land or Water and the hair, and in the act of making her toilet-beforeen route. Other Invites Travel on Boat Shoes With the dressing table and you will have sometbing The American News Co. have just issued their Oars. which cannot fail to attract attention. catalog No. 6 for the season of 1909, and it is an The picture of a pretty woman will never loseimposing volume of over sixty pages, embracing Two young men ofLyons, France, have just its advertising value as long as human naturepractically every style of card on the market, inventedapparatus for traveling uponthe water. remains what it is.No matter what the subjectand giving full details with prices.Attention One of these is called an amphibo-cycle, because may be or what the story is if you can ring in is also called to the company's facilities for pro- it enables a man to cycleboth on land and water. the picture of a really handsome and alluringducing post cards from photos and local views The inventor,M.Girard, hascaused some sensa- sort of a woman you are going to catch thefurnished by the customer.Dealers everywheretion in his native city, where he is seen daily public eye and hold it.Pictures of children arehandling post cards should not neglect to writecycling on the River Saone at an average speed also very attractive, and are most useful in theimmediately for the new catalog and get a lineof nearly six miles an hour.The amphibo-cycle advertising ofarticlesintendedforchildren.on what's what in up,to-date cards. consists of a bicycle to which are attached two Even in repose the picture of a pretty girl or cylindricalfloatswithconicalfronts. These child will attract attention, but, if possible, get LATEST CUSTOMS RULINGS. floats can be easily raised or lowered, according 'action into the picture.Have the person in the as the rider is on land or water. When necessary picture doing something in connection with theCinematograph Films Are Held tobe Dutiable the amphibocycle can move backward.Itis article advertised,if possible, but doing some- as "Photographs." steered by means of a rudder placed close to the thing, anyway. front wheel.The total weight is 50 kilograms; At season events and during special sales alle- The government received a serious setback length about 7 feet, width 31/, feet. goricalpictures emphasizing someparticularlast week in its attempt to assess a high rate of The other apparatus is called by its inventor a point in favor of an article or occasion are veryduty on cinematograph films used in the moving"maritime skate."This consists of a pair of popular.Historical characters and events arepictures when the Board of United States Gen-wooden clogs, to each of which is attached, before useful for the sake of the simile supposed toeral Appraisers decided that the films have the or behind, apair of floats made of waterproof exist. right to enter this country as "photographs"cloth, which can be inflated or deflated at will. Cuts of humorous nature are usually very sadwith duty at the rate of 25 per cent. ad valorem. There are stiffenedbelow in such a way as to and depressing. The sense of humor of the aver- The merchandise in question was imported by make them lie horizontally on the water when age advertiser seems to be badly deformed. MostJ. A. Borst and Sussfeld, Lorsch & Co., who ob-the wearer's weight is placed on them.The in- of the funny cuts used in advertising are not atjected to the classification imposed by the Col- ventor, Robert Rendu, has been using them upon all funny and are calculated to be a source oflector as articles of which collodion is the com-the River Saone, and has reached a speed of about grief to all sensible people. A really humorousponent of chief value.Under the assessmentthree miles an hour. He uses them like skees cut is a good thing now and then, and there canmade by the Collector the importers were called sometimes, but prefers to aid his progress with a be no objection to it, but very few people seemupon to pay duties at the rate of 65 cents perlong paddle, consisting of a bamboo pole with a to exercise the right kind of judgment. pound and 25 per cent. ad valorem.According blade on either end. The whole apparatus weighs to the importers this classification was out of all less than five pounds, and when deflated for car- PROMPTNESS-AN ESSENTIAL. proportion to the value of the merchandise. riage makes a bundle 3 feet 7 inches long by 41A General Appraiser Fischer says in his decisioninches thick, andcanbe carried in the hand like Promptness is a component part of so manyfor the board that the importers made two claims. a gun. things that it is perhaps wiser to particularize.One alleged that the goods should be admitted For instance, promptness distinguishes the chil-as "photographic dry plates or films" at 25 per' dren at school.Promptness is essential in the cent.,or as "photographs," the rates of duty THE GOSPEL OF CHEERFULNESS. management of a household;if the mistress isin either case being the same.In sustaining the indolent and careless the servants are over keencontention of the importers,the General Ap- AMighty Good Gospel for the Business Man to to take advantage of every opportunity; the chil-praiser says in part: Study. dren grow lax and indifferent, and even the hus- "The mere circumstance that such positive is Hit up the old prosperity trail.Hope is the mother of courage.The manwho dares is the one who expects to succeed.He scans the face of to -morrowandseesencouragement.He dis- counts her smile and coins it into capital.He POST CARD VIEWS uses the future as the basis of his work to -day, and yet he builds also on yesterday.The mis- takes he made, then, are the signal bells of alarm OF YOUR OWN CITY MADE TO ORDER telling him of what he must beware.Curb your temper; yesterday you lost a sale because of it. Take a venture in a new line; you dec:ined one yesterday, and the fellow across the street has taken it on.Encourage your help; a good sales- man left you yesterday because he thought you $5.00 $7.20 did not appreciate him.Push your collections; FOR FOR you should have got your money of Blank yester- day, and to -day he failed.The successful man 1000 looks back and sees his pathway strewn with mistakes, and yet he has prospered in spite of 1000 In HandColor IN TWO COLORS them-perhaps because of them-else he would Send for Samples not be where he is to -day.The man who has never made a mistakeisthe one who has By our new photographic process.Made from any fair photo.Delivered never done anything. in two or three weeks.Our hand -colored cards are It seldom is wise to inform a customer that the best made in America he is offered an article below cost.It is apt to lower his opinion not only of the goods, but of VALENTINE, EASTER, FLORAL, COMICS, ETC. the methods of the merchant.Of course, this MAKER TO DEALER does not hold in case of a clearing sale or a cut-pricetable,whereitisopenly confessed that the goods are sacrificed for the sole purpose NATIONAL COLORTYPE CO.Department 9CINCINNATI, OHIO of getting rid of them and of replacing them with others. THE TALKING MACHINE WORLD. 19

COLORED MOVING PICTURES. The film itself is monochromatic and can besuch a way that when the positiveisillum- used for ordinary bioscope pictures, but wheninated the light passes through the orange -red Latest Feat in Photographing in Natural Tintsbeing used for kinemacolor pictures itis nec-screen only in such a degree as is necessary to Shown With Considerable Success in London. essary to place two screens in front of the aper-the color of the picture. The same is true of the ture of the machine, these being complementaryblue-green filter, and the intermediate colors or Colored photography is no longer a dream ofto the filters used in taking the photographs, so grays are produced by alittlelight passing the future,itis an accomplished fact;it nothat each picture when illuminated and projectedthrough both filters at the same spot. longer lies in the region of theory, it has becomeon the sheet reproduces the colors according to In color printing every tint and graduation a workable, mechanical process.So much wasthe original filters,first orange red, then bluecan be perfectly reproduced by means of three proved by the remarkable series of colored bio-green, and those alternate so rapidly that the blocks, each block representing one of the three teope pictures shown to the public for the first tints of nature are more or less reproduced. primary colors.In the kinemacolor pictures it time two weeks ago at the Palace Theatre in Houses are red, trees are green, rocks andmay be that the use of only two screens, red London, Eng., by CharlesUrban and Albertroads are brown, and sky, sea and people areand green, does not permit of such graduations. Smith. represented to a certain degree as we are ac- It may also be that blue and yellow are more The beautiful colored transparencies exhibitedcustomed to see them.Doubtless when the pro-affected by artificial light than red and green last autumn byLangdonCoburn,Baronde cess is further improved the tints of nature willand that therefore, although the photographs Meyer and others of the "Linked Ring" showedbe absolutely reproduced. may be true as to color in daylight, in the arti- what wonderful progress color photography has To say that the invention has not yet reached ficiallight which is used in showing them it made during the last few years.Though much perfection is to cast no slur upon the inventors. would be necessary to overemphasize the blue time and money and thought have been spent onAttached to the programme of this exhibition isand yellow to givethesecolorstheirproper experiments with bioscope pictures,the exhibition a little explanation by them setting forth a few value. re 'erred to was the first public presentation offacts about their process.They admit that it Another fault of the kinemacolor pictures is actual results. is capable of fuller development, and add thattheir tendency to show a prismatic line where "Kinemacolor" is a distinct advance on any- they are daily working at experiments towardone object touches another, and this is partic- thing that has been done before.It is a stepthat end. ularly noticeable where a white objectisre- inthe right direction, and every step brings As it is the pictures are remarkable. They lieved against a dark background.For instance, nearer the perfect realization of photographingfail only in so far as they do not yet reproducein the series which shows a little girl playing nature in her own hues.The bioscope picturesall the tints of nature.Yellows and blues arewith her rabbits first a red line, then a green are colored entirely by the action of the sun'snegligible quantities, while reds and greens are line and then both a red and a green line ap- rays.The films are In no way touched by handtoo insistent and apt to be a trifle crude.To ac- pear between the edge of the child's white hat after being taken, except to be developed likecount for this a rather fuller explanation of theand pinafore and the trees and fence behind her. ordinary photographs. process is necessary. Some pictures show this much less than others; The process is this:Au ordinary reel of films Every one knows the means by which an or-those that are simple and contain a few objects (a ribbon of celluloid is the technical name) is dinary photograph is obtained, and that the raysare best. placed in the bioscope machine and in front offrom a light object when passing through the the aperture are placed two screens, or filters as lens of the camera darken or thicken the nega- Cultivatethe acquaintance of the working they are called, which alternate as soon as thetive, and that the thickening of the negativepeople when they have time to talk with you. machine is set in motion, so that each piecewhen placed over the sensitive paper preventsBetter, in this case, to loaf in the daytime, un- of film asitis exposedis influenced by thethe light from affecting the paper, and so theless you are one of those rare people who "im- filter which comes between it and the scene itobject becomes light again in the positive.It prove each shining hour." records. These filters divide all the colors of theis the filters used intaking the kinemacolors spectrum into two groups, one ranging through that determine the color of the picture. The cheapest thing to be obtained in the way white, yellow, orange and scarlet to the darkest These filters are so prepared that the filter of raw material is courtesy.Yet how valuable reds;the other through white and yellow tothat is complementary to the orange -red screenit becomes when included among the permanent green, blue, violet and indigo to black. allows the rays of light to affect the negative inassets of a talking machine store. A SIDE LINE which may soon become YOUR MAIN LINE We can refer to quite a number of talking machine dealers who have taken on our line of PIANOS and PLAYER PIANOS

and feel well pleased with the results achieved !Suppose you consider this proposition ! We control the output of two large factories furnishing a complete line of pianos and player pianos of unexcelled merits ! Let us hear from you. WINTER & CO. Manufacturers 220 Southern Boulevard (cor. E. 137th St.) NEW YORK CITY THE TALKING MACHINE WORLD.

HARMONICAS AS A SIDE LINE. in different keys.This has been made possiblethe ones who are decent.And that certainly only by the new construction of the reed cellswould be a calamity.So, after all, the grouch ProfitableandQuickSellingSpecialties-and is an exclusive feature of Hohner harmonicadoes answer a purpose, and we hope you'll make Hohner's Great Line Are Known the World No. 702.Its neatness and compactness makesup your mind totolerate him, for your own Over-PeopleCallfor ThemL-It Pays toit a very desirable instrument.The Duplex hassake as well as that of the customer who treats Handle These Instruments. forty holes, 40 reeds, brass plates, nickel -plated you like a human being. tubular shaped corners.For prices, etc., address Talking machine dealers looking around for aM. Hohner, 475 Broadway, New York City. profitable side line willfind the Hohner har- F. & H. LEVY MFG. CO. TO MOVE. monicas one of the easiest to handle, as such a ALL KINDS OF PEOPLE. Lease Entire Loft at53 Crosby Street-To Pro- thing as "dead stock" is unknown when these duce Only High -Class Cards-Working on world-famous goods are taken on.They are Some of you we know have to associate with Holiday Styles. rapid sellers, from the fact that the designs, pat -cross, crabbed, irritating, quarrelsome customers The F. & H.Levy Manufacturing Co., the well- known post card manufacturers at present lo- cated at 111 East 14th street, New York, have leased an entire loft at 53 Crosby street, running clear through to Lafayette street, and will re- move to the new quarters upon the expiration of their present lease May 1.This firm have been particularly successful since entering the post cardfield, and their product has improved in quality until to -day there is not a cheap looking printed card in their line.Most of their cards are lithographed in from 8 to 12 colors, including gold, and are heavily embossed, each style being produced in a half dozen or more designs. 13e - sides plain, birthday, congratulation and similar cards they are already at work upon a superb line of Thanksgiving, Christmas and New Year cards which,itissaid, will surpass alltheir previous efforts in this direction.

MOVING PICTURES CENSORED. Only a Few Hundred Feet Out of 18,000 Con- demned and That for Art's Sake. The Motion Picture Patents Co., 80 Fifth ave- nue, which has called in a committee of citizens terns and finishes of these instruments representwho are out of touch with the world and every-to act with the management in passing upon the the very latest improvements, as they are madebody in it, including themselves.They are, how-propriety of films to be supplied to the 5,000 in the oldest, largest and best -equipped factory inever, here for a purpose-to teach forbearance.moving picture theaters whichthis company sup- Germany-namely, at Trossingen. We wouldn't know there was such a thing in plies,tothe end that noevilseed shallbe One of Mr. Hohner's very latest innovations inbusiness if it wasn't for such men. We will not dropped into the young mind from these pictures, this line is the Duplex No. 702, herewith shown.argue that they are worth cultivating for bosom held a conclave last week for the purpose of pass- This harmonica sustains the Hohner reputation,companions, but we must admit that they are ing judgment on new films. for itis, perhaps, the finest novelty ever pro-worth cultivating for the sake of orders.Itis Charles Sprague Smith, president of the Peo- duced in the harmonica trade, and will, withoutso often the case that a salesman lets a few mo-ple's Institute and chairman of the committee, doubt, prove an excellent seller.The construc-ments' unpleasantness of this kind make himwas present, along with the Rev. Walter Laid - tion of this instrument differs in many respectslose sight of the fact that every order counts on law,of the Federation of Churches; Thomas from that of the ordinary harmonica, inasmuchreckoning day.It's not a bed of roses, but ifMcClintock, of the Society for the Prevention of as it is a double -sided harmonica only, of fullwe didn't have a few customers of this kind to Crime; Gustave Strabenmuller and Evangeline concert size, constituting two perfect harmonicas deal with, we wouldn't know how to appreciateWhitney,oftheBoard ofEducation;Miss Theresa Townsend, of the Women's Municipal League, and several others. The picture company, it was explained, sup- plies about a hundred film exchanges all over The VIASCOPE SPECIAL thecountry,these exchanges supplying5,000 theaters. An officer of the company said that the NOW READY company not only would refuse to supply any- thing except films beyond reproach, but would C After years of study we have perfected withdraw licenses from all the theaters on its 11 a moving picture machine void of all list which did not keep its house in safe and vibration and absolutely flickerless.All sanitary condition. working parts of mechanism encased in a highly The temporary board of censors labored for polished nickel=plated steel case.Its construction five hours, inspecting the 18,000 feet of pictures. The formal report willbe made later, butit is so simple that it can withstand the hardest usage was said by one in authority that less than 300 without getting out of order. feetwouldbeobjectedto,including "Every Write for Catalogue. Lass a Queen," because it was inartistic! VIASCOPE MFG. CO. - CHICAGO 60 YEARS' Department A, 112 East Randolph Street EXPERIENCE IF YOU ARE INTERESTED ATENT.S IN TRADE MARKS DESIGNS COPYRIGHTS &C. ELECTRIC=PLAYERS Anyone sending a sketch and description may quickly ascertain our opinion free whether an Invention is probably patentable. Communica- Write us for Latest List of Up-to-date and Popular Selections In tions strictly confidential. HANDBOOK on Patents sent free. Oldest agency for securing patents. Patents taken through Munn & Co. receive PERFORATED -PAPER MUSIC ROLLS special notice,without charge, in the Scientific Jimerican. A handsomely illustrated weekly.Largest cir- THE F'IANOVA CO., 117-125 Cypress Ave., N. Y. culation of any scientific Journal.Terms, $3a year : four months, $L Sold hy all newsdealer.. Largest Mfrs. ELECTRIC PLAYERS and MUSIC ROLLS MUNN & Co 361Broadway, New York Branch Ornee, 625 H' Bt., Washington,D. C. THE TALKING MACHINE WORLD. 21 A PLAIN QUESTION

Doyouwish to increaseyourbusiness ? Doyouwish to formanalliance witha product which will winyoudollars?

Presumably you do, because most business men arenot engaged in conducting retail establishments purely for health reasons. Now, we can assist you very materially to build up your trade, no matter where you are located. We make some of the most attractive pianos ever put forth. They are good to look at and they are pleasing to listen to. They are good business companions. They will help vou. Yes, we have the pianos at the right price. In fact the values offered are surprising.We have the business builders, and you have a retail establishment. Now, let us get together for mutual good. Not soon, but now.

CABLE -NELSON PIANO CO.

General Offices, Republic Building CHICAGO, ILL. 22 THE TALKING MACHINE WORLD.

STOP

No matter in what part of the world you may be located. No matter whether your lines are complete or not, you can do an increased business ifyou haveanarticlewhich will appeal to the critical tastes of the people. Now itis generally admitted that the piano player isa "middle of the road" propositionto -day. In other words, the people are interested in piano players more than almost any other product of human brains and skill. Itis a fact, too, that the Peerless Automatic Piano is admittedly far in the lead. Itisa player Which is marvelously attractive, and any dealer who secures the agency for this product has a business asset that is worth many dollars to him. Some talking machine dealers who have handled the Peerless line have been overjoyed at the results obtained. The Peerless coin operated player has large sales possi- bilities. Just think for a moment of the hotels, cafes and other places of public amusement, etc., inyour locality, and see if you cannot at once see trade possibilities opening up which are interesting. We can help you to make them interesting, and we can help you to createa new paying business, thereby increasing your business profits.Write us. PEERLESS PIANO PLAYER CO. (F. ENGELHARDT & SONS, Prop's)

Factories, ST. JOHNSVILLE, N. Y. Windsor Arcade, 2 East 47th St., NEW YORK Pe1/4.04,..1-11NDM, NOVELTY

Published Each Month by Edward Lyman Bill at 1 Madison Avenue, New York, April 15, 1909

STORE LIGHTING AND ITS VALUE. wild geese passed over.One gander and three SPANISH AMBEROL RECORDS geese fell to his aim.Fancying a change, Bob Just Finished at Laboratory of National Phono- Too Many Merchants Overlook ThataBril- substituted the duck record.The results were liantly Lighted Store Carries Conviction of similar.This time he bagged three drakes and graph Co.-Set of Fourteen Records Made by Honesty and Fair Dealing. a duck. SpanishArtists-Also Twelve Porto Rican "And local pessimists significantly suggest that Selections Produced as Well as Four Ban- "In vino veritas," runs the old proverb-"inRoosevelt has departed for Africa." durria Records. wine there is truth."In luci veritas expresses The National Phonograph Co., Orange, N. J., equal truth in nobler form-in light thereis THE VICTOR IN LECTURE RECITALS.have just finished at their New York laboratory truth.There are few words iu the English lan-Talking Machine Used toIllustrate Talks bya series of "Amberol"(4 -minute)records, in- guage whose literal and metaphorical meanings E. J. Meyer Under Auspices of D. S. Johns-tended primarily for their Spanish trade, but are so nearly akin.To have light on a subject ton Co., Tacoma, Wash.-A Great Success.which should be well received by cosmopolitan isto have the truth concerning it, and to illu- music lovers, as they are a representative col- minate a physical object with physical rays of (Special to The Talking Machine World.) lection of typical songs of Spain and Spanish- light is to bring out its true physical existence- Tacoma, Wash., April 3, 1909. speaking countries.They utilized the services its material truth. The D. S. Johnston Co., 943-945 C street, thisOf several Spauish artists now at New York, with The importance of this fact, and the value ofcity, concentrated a great deal of public atten-the Anua Held Company in the successful mu- the association of the two ideas, is something totion on their talking machine department re-sical play, "Miss Innocence," and made a set of which every merchant should give thoughtfulcently by sending out invitations for two lecturefourteenSpanish -"Flamenco"records-sixso- consideration. A brilliantly lighted store carriesrecitals given by Edmund J. Meyer, the subjectsprano solos;three by instrumental trio,(two with it the positive, though unconscious convic-being, "The Singing. Voice" and "The Real Powerguitars and one "bandurria," a small guitar with tion of honesty and fair dealing.Where thereof the Truly Great Singer."Iu his lecture onwire strings being the baritone of a combina- is light there is manifestly no desire to conceal."The Singing Voice," Mr. Meyer illustrated bytion, the mandolin or lute being the soprano; Merchandise that is displayed in the full rays ofthe use of the Victor talking machine the differ-and four guitar solos.The soprano, "Lola la the modern light -sourceisliterally exposed toences between the artistic and the common tone,Flamenca." is a prominent Spanish dancer and the light of truth. explaining why two voices of equal compass andsinger, very popular, not only in Spain, but in Sincerity is expressed far better in actions thanpower belonging to two singers of equal musical other countries, especially in Paris, from where in words.The invitation to "look for yourself"knowledge and ability differ so greatly in artis-she came direct to New York.She was born at whichisvividly written wherever a brillianttic and commercial value-why one voice willSeville, Spain, and is a specialist of "flamenco" light shines is a more potent guarantee of sin-command $2,500 per night and the other notsongs, songs typical of Andalusia, a region of cerity and honesty of purpose than all protesta-more than $25. By way of illustration and Com-southern Spain, and which have the same charm tions of word or pen. parison, Mr. Meyer used the voices of Caruso,and languor whichdistinguishthesongsof Just as surely as you walk with caution in Melba, Calve, Scotti and other artists, and alsosouthern countries.The instrumental trio has lark or dimly lighted places, so you buy withhad some songs sung by Gunnar Matthiason, aplayed delightful selections.This trio is com- caution in the dimly lighted store. well known baritone, explaining how the artist posed of Amalio Cuenca and Eduardo Salmeran, Somemerchants,recognizingthisgeneralis distinguished from the good singer. guitar players, and Miguel Casares, "bandurria" truth, have used "the daylight store" as an ad- In a second lecture Mr. Meyer showed thatplayer.They are immensely popular in Europe vertisement; with modern illuminants there istrue power does not lie so much in volume, com-and Spanish America.Eduardo Salmer6n is es- no excuse for any store not being a "daylightpass or physical strength; not so much in thepecially popular in England. He resides at Lon- store." development of the two forces, motor power and don, and has played before King Edward, who An ample and generous use of light is a many-control so necessary; but that it lies in an inner,complimented him personally for his fine exe- sided virtue; it attracts the purchaser by its aira high power, that which is called "the third cution.Amalio Cuenca is also a splendid guitar of hospitality, wins his confidence by its mani-power of the singing voice."This is a powerplayer.He has a great reputation in Europe, festations of sincerity, and satisfies his sense ofwhich is possessed by nearly all singers to aand alsoin Mexico, where heplayedbefore justice and fairness by its searching revelationgreater or less aegree, butisso seldomde- President Diaz and was warmly praised by him. of the truth. veloped. The company have also made twelvePorto Let there be more light! Mr. Meyer, who lectured on this occasion, hasRican selections, sung by Gracia Lopez, a young won aninternationalreputationthroughhis Porto Rican soprano, with a very fine natural DUCKS EX MACHINA. teaching, his lectures and his essays on tonevoice, and. by Jorge H. Santoni, a well known color, tone character and the artistic tone.His How Bob Green Gets Geese With a Phonograph. Porto Rican singer andmusician. They are works on the singing voice are recognizedasbeautiful selections andarearepresentative standard in all countries. collection of the songs of that delightful island A recent dispatch from St. Charles, Mo., gives The lecture recitals were given at the Temple us an old story in new dress.It reads thus: possession, which, in common with all Spanish of Music and attracted large audiences, who werecountries, has numerous typical and folk songs "Nature writers, give ear to the wonderful talemost appreciative of the enterprise of the John- of Bob Green, of Orchard Farm, and his phono- full of charm and sweetness. ston Co.It was an impressive illustration of Last, but not least, the company also made graph.Recently Bob purchased a phonographthe splendid merits of the Victor grand opera and some blankrecords.The next day he four "bandurria" solos by Joseph Ramirez, the records which enabled Mr. Meyer to bring homebest "bandurria" player in the world.Mr. Ra- caught a goose, the biggest one on the farm.the salient points of his lecture to great advan- Setting the machine going, Bob pulled the goose's mirez is a Spaniard and has a great reputation tage. tail."Honk, honk, honk, saw!" screamed the throughout the world.He is also well known in this country, as he was the originator and bird. PETMECKY CO. ARE VICTOR JOBBERS. "Bob released the goose and stopped the pho- organizer ofthe Spanishtroubadours, which nograph.Then he caught aduck and went The Petmecky Co., of Austin. Tex., who be-toured this country with great success several through the same operation.'Qua-a-ck, quah-a-came famous through the needle which bearsyears ago. He has also been with Maude Adams cak, qua-wa-wak, quak!' the duck yelled. their name, have qualified as distributers forin "Twelfth Night," with Frances Starr in "The "Next day Bob took his machine and the two the Victor Talking Machine Co. They will carryRose of the Rancho." and of late with William records to a thicket on the Marais Roche.He a very large and complete stock of Victor talk-Faversham in "The World and His Wife" and turned the goose record loose and with shotguning machines and supplies, and intend to cater"The Barber of New Orleans."The selections in his hand awaited results.Soon a flock ofin a large way for the trade of their territory.recorded by him are delightful dance airs. 24 THE TALKING MACHINE WORLD.

MILWAUKEE'S BUDGET OF NEWS. ing within a block of the structure.Barrett'sthe city on March 22 and was bought in its new department store is located directly acrossentirety by A. D. Geissler, manager of the Talk- March Business Proves Very Satisfactory tofrom the building, while the Uhlein property,ing Machine Co., of Chicago. Dealers and ItIs Confidently Expected That declared to be the future location of another big Lawrence McGreal was in attendance at the the Entire Year Will be Prosperous-Livelydepartment store, is located diagonally oppositerecent meeting of the executive committee of Demand forApril Records-Lawrence Mc-the recently acquired property of Mr. McGreal.the National Associationof Talking Machine GrealPlans Immense RetailTalkingMa- Mr. McGreal believes that, disregarding the im-Jobbers held at Columbus, 0. chine Store-Huseby Co. Stock Sold Under mense importance of the location for his retail TUBULAR CHIMES FOR M'GREAL. Hammer andBought by A.D. Geissler-business, the building will make him a wealthy The only set of tubular chimes in Wisconsin Other News of the Month. man from the very nature of the investment. has been erected in front of the talking machine TELEPHONE TO TRANSMIT MUSIC. establishmentofLawrenceMcGreal,172-176 (Special to The Talking Machine World.) Wisconsin owners of talking machines mayThird street, and are attracting the attention of Milwaukee, Wis., April 8, 1909. now utilize the telephone to transmit music toall Milwaukee.The chimes are of the West- Milwaukee talking machine dealers are welltheir less fortunate neighbors as often and asminster variety, and so loud and clear are their satisfied with business thus far for the month ofmuch as they wish.At least the practice willtones that they are heard at least a block away March,andindicationsarethatthetotalnot be prohibited by law.The Wisconsin Legis-even above the usual noises of streettraffic. volume of trade for the month will be far inlature recently refused to pass a measure whichThe chimes strike the quarter, half, three-quar- excess of either January or February. The springaimed to make it unlawful to hold the telephoneters and hour as follows:At quarter past the business has opened up very satisfactorily, andreceiver to listen to conversation or to transmithour, four strokes, Westminster; at half past the predictions are made by dealers that the entiremusic, and talking machine owners who had been hour, eight strokes, cathedral; at three-quarters year of 1909 will be a prosperous one for thein the habit of transmitting over the telephonepast the hour, twelve strokes, reveille; at the full Wisconsin talking machine field. The piano busi-the production of the latest record to their ad-hour, sixteen strokes, Westminster, followed by ness in Milwaukee has been taking big spurts ofmiring friends and neighbors are now breathingthe striking of the full hour. The chimes were late and a corresponding gain is being noticed inmuch easier.Officials of the telephone companymanufactured in Minneapolis, where they were the talking machine line.It is a well -establishedsay that this practiceisfollowed extensivelysecured by Mr. McGreal. fact in Milwaukee that when the piano businessin the country districts, and that while some little CHAFING UNDER ORDINANCE. is good, talking machine dealers seem to meetinconvenience may result they are willing to aid Theater owners and talking machine dealers with a better trade.The present condition ofthe talking machine in its good work of educa-at Fort Atkinson, Wis., are chafing under an or- affairs seems to result from the general improve-tion and enlightenment. dinance passed by the Common Council, of that ment that is taking place in all lines.Money is HUSEBY CO.'S AFFAIRS. city, prohibiting "barking" on the streets by men becoming more plentiful, confidence has returned The Huseby Co., well-known Milwaukee talk-connected with electric theaters and other places and people are again feeling free to buy talkinging machine dealers, 454 Grove street, and withof amusement.Talking machine dealers of the machines and pianos. branch offices in the Majestic building, has madecity are wondering if the ordinance will prohibit A lively demand for the new April records isan assignment to its trustee and its stock hastheater owners from using a machine for an- being met with all over thecity.The newbeen sold under the hammer.Liabilities werenouncement and for outside attraction. double-faced Victor and Columbia records are scheduled at $6,500 and assets at about $3,400. Lawrence McGreal and an Auxetophone re- proving to be ready sellers.Demand for the The suit of the Victor Talking Machine Co.cently filled an important role at the "Irish Bo- Amberol four -minute Edison records is going on against the Huseby Co., in which the Victor Co.hemian" night at the Milwaukee Elks' Club on unabated and dealers are finding themselves justsued for recovery on money due, and which re -St. Patrick's night. The Auxetophone gave selec- about able to keep their stocks up at a stage tosuited in a victory for the Victor Co., with ations interesting to the former natives of the satisfy the trade.Records of the more expen-decisioncalling forthe payment of$1,008.78 Emerald Isle. sive class are still increasing in popularity. damages, was a final blow to the Milwaukee con- A RIVAL TO "IIIS MASTER'S VOICE." M'GREAL LEASES NEW BUILDING. cern.The main store of the Huseby Co. has Jessie, the bull terrier mascot of the Milwaukee The initial steps in establishing in Milwaukeebeen located in an extremely poor business sec-branch of the Columbia Talking Machine Co., is what will be the largest retail talking machinetion of the city, while the branch offices of thethe mother of six young terrior pups, all "Co- store in the entire Northwest have been taken bycompany in the Majestic building were out oflumbia dogs."Manager A. D. Herriman an- Lawrence McGreal, Milwaukee's retail and whole-range with the average trade.A series of un-nounces that he will give one pup to each of the sale talking machine dealer, in leasing for thefortunate circumstances seemed to work to the Columbia establishments at New York, Chicago, period of a quarter of a century the six -storydownfall of the company, and George G. Huseby,Boston, Philadelphia, St. Louis and Kansas City. Patton building located at the corner of Grandpresident of the company and general manager,Jessie, the Milwaukee mascot, is an exact like- avenue and Fifth street.The consideration foris being accorded the sympathy of Milwaukeeness of the famous Victor dog, and it is a stand- the twenty-five year period is $350,000.Mr. Mc- dealers.It is said that Mr. Huseby will not re- ing boast among the Milwaukee Columbia men Greal's lease begins May 1, 1909, although someengage in the talking machine business, for thethat if she ever met her Victor likeness there of the leases held on parts of the building willpresent at least. would be a battle royal. not expire until May 1, 1910. When the lease on The general stock of the company, consisting SOME EFFECTIVE CONCERTS. the lower floor of the structure expires in May,of talking machines, records, attachments, cabi- J. H. Becker, manager of the talking machine 1910, Mr. McGreal will remodel this floor andnets and bicycles, was sold at public auction indepartment of the Hoeffier Manufacturing Co., move his entire retail business to this location. This will give the well-known dealer a space of 50 by 100 feet, located in a district which, by OUR next year, will be the heart of the business cen- terof Milwaukee.The upper floorsofthe building will be rented as offices.Within the next few months Mr. McGreal willleasehis VICTOR RECORDS retail quarters in his present building at 172-176 Third street.The wholesale talking machine es- tablishment on the third floor of the Third street building will not be moved. Guaranteed Perfect The six -story structure purchased by Mr. Mc- We have arranged for two entirely distinct and separate stocks of VICTOR RECORDS Greal was erected by the Builders and Traders' ONE RETAIL, ONE WHOLESALE. By this system we are enabled to guarantee our Wholesale Trade that they will receive from us VICTOR RECORDSin absolutely the Exchange for its own use, and has been declared same condition they are supplied us by the factory. to be one of the most solidly constructed build- NOT RECORDS THAT HAVE BEEN USED FOR DEMONSTRATING MACHINES ; ings in the city.It stands on a foundation so NOT RECORDS THAT HAVE BEEN PLAYED FOR RETAIL PROSPECTS firm that the building could easily permit of an addition of five or six stories, if it is ever found But- necessary.Plenty of room will be given Mr. Absolutely New Unplayed Records McGreal for the further expansion of his busi- We don't need to enlarge upon the advantages of this system. You will appreciate it.We originated the system of supplying the high-grade ness.The trade of the well-known retailer and jobber willprobably more thandouble itself RED SEAL RECORDS IN SEALED ENVELOPES This is appreciated by dealers in Victor Records, and we are sure the new method of filling within the next few years if location will act as wholesale orders from a stock which is in no way connected with our retail stock will be even more a factor.The district surrounding the Patton appreciated by them. building is fast becoming the all-important retail If You Want New Records, Send Us Your Orders center of Milwaukee, owing to several reasons. The big department stores, office buildings and 177 T, St. other structures are gradually being erected west- The Eastern Talking Machine Co.Bostoremontn, M a ss. ward in this locality, the free growth of the city Original Distributers of Victors in New England in this direction being unimpeded.The city's LARGEST STOCK - BEST SERVICE two newest electric lines pass close to the build- ing, the Chicago & Milwaukee road's cars passing Fifteen Years an Exclusive Talking Machine House the door and the Milwaukee-Northern's cars pass- THE TALKING MACHINE WORLD. 25

New Victor Records for May

Accompaniment by the Victor Orchestra

10 -Inch Records-Single 60 cents; 12 -inch Records-Single $1.00; Double - TWO ENGLISH SONGS BY GADSKI Double -Faced 75 cents Faced $1.25 Johanna Gadski, Soprano The double-faced records are lettered "(a)" and "(b)." The double-faced records are lettered "(a)" and "(b)." 87026 How MuchILove You (La Forge). The 5686Salute to Mexico March U. S. Marine Band 31730Pride of the Nation Arthur S. Witeomb Year's at the Spring (Beach). 10 -inch, $2. 5690Marsovia Waltzes. U. S. Marine Band Cornet Solo Acc. by U. S. Marine Band In English. 5684Frozen Bill-Cakewalk l'ryor's Band 31711 The Boy on the Right Field Fence...Digby Bell 5885 Amina-A Serenade Pryor's Band 58005 The Wedding o' Lauehie McGraw. 5691Silver Threads Among the Gold-Will Oakland Harry Lauder A MIGNON NUMBER BY FARRAR (a) Si Perkins' Barn Dance. Geraldine Farrar, Soprano Miss Jones and Mr. Spencer (a) 'Possum Supper at Darktown Church. 16294 (b) Schultz on Woman's Suffrage. 35074 Victor Vaudeville Company 881521\Iignon-Styrienne, "Je Connais"(I Know a Frank Kcnnedy (b) Barn Dance Medley No. 1.. Pryor's Band Poor Maiden)(Thomas). 12 -inch,$3. In 52015 Kiss Waltz-Whistling Solo.....Charles Capper ((a) Over the Waves Waltz (Sobre las Olas). French. 5683 Denver Town American Male Quartet 35068 Pryor's Band (5) Militaire Waltz..A'ictor Dance Orchestra 16291j(a)I Wish I Had a Girl Billy Murray A FOLK SONG BY SCHUMANN-HEINK 1 (b) Broke Edward W. Meeker 35075 (a) Angels Ever Bright and Fair.Lucv Marsh (a) Pansies Mean Thoughts and Thoughts (b) Unfold Ye Portals Trinity Choir Ernestine Selitimann-ileink,Contralto. Mean You Macdonough 58006 Walkure-Magic Fire Spell-Pianoforte Solo. 16292 (b) To the End of the World With You. Alfred Grunfeld SS155 Es ist Bestimmt in Gottes Rath (It is Ordained Henry Burt by God's Decree)(Mendelssohn). 12 inch, r (a) Ahl Cupid-Cornet Solo. New Victor Red Seal Records $3.In German. Herbert L. Clarke TWO NEW MELBA RECORDS 16296 -4 (b) The Birdsinthe Forest-Two Violins TWO NEW ELMAN RECORDS L and Flute Rattay, Levy and Lyons Nellie Melba, Soprano. Mischa Elman, / 62 )3{ (a) Uncle Josh and the Billiken..Cal Stewart 88118Otello-Salce, Salce (Willow Song)(Verdi). (b) The Hot Tamale Man Arthur Collins 12 -inch. $3. In Italian. 611S3 Swing Song (Barns). 10 -inch. $1. 16289 s (a) Queen of My Heart Alan Turner 8S156Believe Me IfAll Those Endearing Young 71039Gavotte (Grossec) German Dance (Deutseher 1 (b) Come Back to Erin Haydn Quartet Charms (Moore).12 -inch, $3.In English. Tanz) (Dittersdorf). 12 -inch, $1.50.

This complete list of new Victor Records will appear in our double -page advertisement in the leading magazines for May, and attention will also be calledto them in our adver- tisement of April 28 in the principal daily newspapers throughout America. This magazine and newspaper advertising reaches millions of people and benefits dealers everywhere.It's to your advantage to have the complete list on the simultaneous opening day, April 28, so that you can take care of every customer. You know every Victor Record is a perfect record ;has the unequalled Victor tone quality. And every Victor Record you sell means a pleased customer, and helps you build a steady, profit- able record business. So make an effort to get all this desirable trade that's in your neighborhood.

Victor Talking Machine Company, Camden, N. J., U. S. A. Berliner Gramophone Co., Montreal, Canadian Distributors To get best results, use only Victor Needles on Victor Records 26 THE TALKING MACHINE WORLD. has been offering some successful concerts in Mil- of Chicago, called upon the Hoeffier Manufactur-seized the opportunity with avidity, and without waukee of late.A recent Auxetophone concerting Co. recently. taking any trouble to verify the news has made at the building of the Milwaukee Electric Rail- E. R. Austin, a well-known talking machine copy and capital out of it. My apology for taking way and Light Co. was listened to by more thanman from the East, has been made manager ofup your valuable space is to put the facts before 2,000 employes and officials and was one of thethe Edison business phonograph department atyour readers more than to contradict the news- most successful events of the kind ever presented the Hoeffler Manufacturing Co. coiners and scare -mongers. in Milwaukee. Mr. Becker believes that the talk- W. C. Fuhri, western district manager of the To understand the situation it is necessary to ing machine can fill an important place in theColumbia Co., was up from Chicago recently to go back to the ill-starred(and so the Indian churches, and on several occasions has offeredcall on the Milwaukee branch. government have found out and admitted) par- the use of his machines to Milwaukee houses of The Johnson Lumber Co. and the Columbiatition of Bengal, carried out against the unani- worship. Mr. Becker and a Victrola recentlyConstructionCo. have added Edison business mous opinion of the united Bengal.The people officiatedatasacredconcert atthe Wesleyphonographs to their office equipment. of India having no voice, or next to none, in the Methodist Episcopal Church, Grand avenue and Milwaukee talking machine dealers are inter-administration, and having found by experience 25th street, and members of the audience sayested in the revival of the crusade against streetthat petitions do not carry them further and that that the Victrola carried off the honors of thesigns, as a result of the action of the assistanttheir grievances remain unredressed, the people evening. district attorney, in urging that the 3 -foot ordi-of Bengal organized the boycott of English goods Roy J. Keith, of the Talking Machine Co., ofnance be repealed.This measure has allowedas a protest against the partition of Bengal. The Chicago,recentlycalled upon the Milwaukeedealers a leeway of 3 feet in putting up theirNational Congress that met inCalcutta, by a trade.Manager A. D. Geissler, of the same com- signs, and was counted upon as a permanentunanimous resolution declared the boycott organ- pany, was also in the city in connection withprotection by merchants in general.Last year ized by Bengal by way of protest as legitimate hispurchase ofthestockofthebankruptthere was a general crusade against electric signsunder the circumstances, and thus India set its Huseby Co. and dealers were forced to tear down their big seal of approval on the same.The boycott was ATTRACTIVE DISPLAY WINDOW. and expensive signs and conform them to thethe negative side, the positive side being the The talking machine displays in the windows 3 -foot leeway.This second move will mean an-fostering of indigenous industries, a movement of the Hoeffier Manufacturing Co. usuallyat- other tearing down in many cases and will entail -known on our side as "Swadeshism"-Swadeshi tract any amount of attention, and the exhibits considerable expense.Lawrence McGreal, the meaning "of one's own country" as contrasted of the last few days have been no exception.Hoeffier Co. and one or two others have had theirwith foreign.Swadeshism was hence an act of During the week that "The Red Mill' was pre-illuminated signs close to the buildings of late,self-denying ordinance, and giving preference to sented at one of the Milwaukee theaters Managerbut many dealers are not so fortunate. indigenous goods even at a sacrifice.This move- Becker conducted a wonderful sale of "Red Mill" ment led to the creation of Swadeshi sentiment records as a result of a catchy window exhibit. WHY RECORDS WERE SUPPRESSED. and feeling, and ushered in the composing and A real mill occupied the center of the window singing of Swadeshi songs, which, apart from duringtheweek,andoverthemillitself L.R.Tairsee,Writing from Bombay, Statesnational sentiment, became very popular. One of was a large red card advertising the talking That Records Were Not Needed to Spreadsuch songs is "Bandematram" ("Hail, Mother- machine records.In addition to the big sale of Sedition and None Was Seized-The Factsland"), and was on the catalog of the Gramo- records, Manager Becker reportsthesaleof of the Case in Brief. phone & Typewriter,Ltd.,Calcutta (now the a Victor machine, as a result of the unique ad- Gramophone Co., Ltd.), fora long time, but vertisingscheme."Faust" records have been Bombay, India, March 5, 1909. the same has been now dropped.It is but nat- in demand of late, owing to the presentation. ofEditor The Talking Machine World, New York.ural that the various talking machine companies "Faust" in the city and a big poster display of Sir-On my return this day from an extendedhere recorded these popular songs, and in this the "Faust"recordsinthe windowsofthebusiness tour inIndia, Burma and Ceylon,I every one acted as the other, and when some of Hoeffier Co. found my friend The Talking Machine World of these appeared on the market, owing to the preva- Mrs. A. D. Herriman, wife of Manager A. D. January 15 awaiting me here, and have read withlentpolitical situationin Bengal, the govern- Herriman, of the Columbia branch, isfastre- interest and not a little surprise the paragraphsment proscribed the sale of Swadeshi songs, and covering from a dangerous attack of diphtheria.relative to the alleged seditious Indian records.in this no company could be said, or can legiti- Mr.Becker,ofthe Rudolph WurlitzerCo., You rightly say that the yellow journals havemately claim tobe, more fortunate than the other, as all were equal sinners (if not all), and equal sufferers.Itis not true that any Indian ' records were seized by the government; the fact isthat the talking machine companies were warned against the sale of certain songs, which since have been withdrawn from the market. It's The alleged seditious records have no sedition about them, and this can be judged from the fact that the "Bandematram," recorded first by the Gramophone Co., Ltd., was sold in quantities for years without any objection.The same is a na- So Easy tional song, and the "Bengalee" (a leading Cal- cutta paper), writing about its proscription, said Yes, it is not only easy to learn a foreign as follows: language by theI. C. S. system-the "It (meaning the circular of the Commissioner easiest and most perfect way in the world of Police) prohibits the singing on the stage of -but it is also easy to sellI. C. S. lan- eventhe famous song of Bankim, beginning guage outfits.It is easy to sell them to 'Bandematram.'The notice will be strongly re- people who are tired of their machines as sented by the whole community, and we must an amusement device and will be glad to enter a most emphatic protest against it.`Bande turn them into a source of profit.It is matram' has practically become the national song easy to sell them to persons going abroad of Bengal.To proscribe it is to commit an out- and who otherwise desire to learn a rage upon the public opinion.Not a word in this language for the sake of the know- song, which has already been translated into ledge of it alone.It is easy to sell it English, can be said to be seditious or improper. to men and women whodesire to qualify for positions as translators and foreign It is a patriotic song, pure and simple.To pro- it correspondents.It iseasy to sell to foreigners, in order that they may scribe itisto proscribe patriotism itself.We learn to speak English. In fact there are a great many sound reasons why it is appeal to the new lieutenant -governor to look into easy to sell the the matter himself, without depending upon po- I.C.S. LANGUAGE SYSTEM lice reports, which often are as misleading as inaccurate, and direct the withdrawal of the Police Commissioner's notice." PHONOGP_APH Thanking you in anticipation for insertion of Do you sell I. C. S. Language outfits?If not, why are you thus neglecting the above, I remain, faithfully yours, such an important and profitable field of your work? Why are you thus abso- LAKIIMIDAS ROWJEE TAIRSEE, lutely throwing away at least one-third of your business?The Phonograph sys- The Talking Machine & Indian Record Co. tem of language instruction is now recognized as an educational factor of great importance and the demand for this sort of language instruction is growing by It's the way a man sticks to a thing that marks leaps and bounds.The I. C. S. system is undoubtedly the one of the greatest him as a success or a failure.Many a fellow merit obtainable today.Write us a postal now for further particulars. has won out at the eleventh hour, just because he International Correspondence Schools wouldn't let go.Don't be a quitter. Box 918, SCRANTON, PA. Where ignorance is bliss 'tis folly to be one of those fellows who know it all. THE TALKING MACHINE WORLD.

REG. U.S. PAT. OFF. Every Victor Dealer isa Music Teacher Exactly!A teacher is a developer, and every Victor dealer is a strong factor in the devel- opment of the higher musical tastes of his community.He is selling the musical instrument which is creating a greater appreciation of and love for the best in music-the VICTOR. Every Victor placed in a community helps to raise the musical standards of that community. And each additional Victor makes it possible for more people to hear the masterpieces of the world's great composers sung and played by the greatest artists and musicians of the age. What an honor this is for you, Mr. Dealer !What an incentive it should be for greater ac- tivity in selling the Victor!What an opportunity to be of service to your town or city!And what possibilities for business and money -making it holds out to you. It pays well to sell the Victor, Mr. Dealer.It pays in prestige, in popularity, and in profit. Be the greatest music -teacher in your town ! Victor Talking Machine Co. Camden, N. J., U. S. A. Berliner Gramophone Co., Montreal, Canadian Distributors. To get best results, use only Victor Needles on Victor Records.

LIST OF VICTOR DISTRIBUTORS Albany. N. Y Finch & Hahn. El Paso, Tex... W. G. Walz Co. Omaha, Neb A. Hospe Co. Grinnell Bros. Nebraska Cycle Co. Altoona. Pa W. H. & L. C. Wolfe. Escanaba, Mich Piano Player Co. Atlanta, Ga ElyeaAustell Co. Galveston, Tex Thos. Goggan & Bros. Phillips & Crew Co. Grand Rapids, MichJ. A. J. Friedrich. Peoria,' Ill Chas. C. Adams & Co. Atlantic City, N. J Sol. Bloom, Inc. Honolulu, T. H Bergstrom Music Co., Ltd. Philadelphia, Pa Sol Bloom, Inc. Austin, Tex The Petmecky Co. Indianapolis, Ind. Kipp -Link Phono. Co. Louis Buehn & Brother. Baltimore, Md Cohen & Hughes. C. Koehring & Bro. J. E. Ditson & Co. E. F. Droop & Sons Co. C. J. Heppe & Son. H. R. Eisenbrandt Sons. Jacksonville, Fla McGraw Bros. & Vogt. Musical Echo Company. Wm. McCollister & Son. Penn Phonograph Co., Inc. Kansas City, Mo J W. Jenkins Sons Music Co. Western Talking Machine Co. Bangor, Me M. H. Andrews. Schmclzer Arms Co. II. A. Weymann & Son, Inc. Birmingham. Ala E. E. Forbes Piano Co. Talking Machine Co. Lincoln, Neb Ross P. Curtice Co. Pittsburg, Pa C. C. Mellor Co., Ltd. Boston, Mass Oliver Ditson Co. Little Rock, Ark 0. K. Houck Piano Co. Standard Talking Machine Co. Los Angeles, Cal Sherman, Clay & Co. Portland, Me Cressey & Allen. The Eastern Talking Machine Portland Talking Machine Co Co. Memphis, Tenn E. E. Forbes Piano Co. M. Steinert & Sons Co. 0. K. Houck Piano Co. Portland, Ore Sherman, Clay & Co. Brooklyn, N. Y American Talking Machine Co. Milwaukee, Wis Lawrence McGreal. Richmond, Va The Cable Piano Co., Inc. Buffalo, N. Y W. D. Andrews. W. D. Moses & Co. Neal, Clark & Neal Co. Minneapolis, Minn Minnesota Phonograph Co. Burlington, Vt American Phonograph Co. Mobile, Ala. Wm. H. Reynolds. Rochester, N. Y The Talking Machine Co. Butte, Mont Orton Brothers. Montreal, Canada Berliner Gramophone Co., Ltd. Salt Lake City, UtahCarstensen & Anson Co. Canton. 0 The Klein & Heffelman Co. Nashville, Tenn 0. K. Houck Piano Co. San Antonio, Tex Thos. Goggan & Bros. Charlotte, N. C Stone & Barringer Co. Newark, N. J Price Phono. Co. San Francisco, Cal Sherman, Clay & Co. Chicago. III Lyon & Hcaly. Newark. 0 The Ball-Fintze Co. The Rudolph Wurlitzcr Co. Savannah, Ga Phillips & Crew Co. The Talking Machine Co. New Haven, Conn.... Henry Horton. Seattle, Wash Sherman, Clay & Co. Cincinnati, 0 The Rudolph Wurlitzer Co. New Orleans, La Nat'l Auto. Fire Alarm Co. Sioux Falls, S. D Talking Machine Exchange. Cleveland, 0 \V. II. Buescher & Son. Philip Werlein. Ltd. Collister & Saylc. Spokane, Wash Eiler's Piano House. The Eclipse Musical Co. New York, N. Y Blackman Talking Machine Co. Sherman, Clay & Co. Columbus, 0 Perry B. Whitsit Co. Sol Bloom, Inc. St. Louis, Mo Koerber-Brenner Music Co. Dallas, Tex Dallas Music Co. C. Bruno & Son, Inc. St. Louis Talking Machine Co. Dayton, 0 The Fetterly Piano Mfg. Co. I. Davega, Jr., Inc. St. Paul. Minn W. J. Dyer & Bro. Denver, Colo Hext Music Co. Koehler & Hinrichs. The Knight -Campbell Music S. B. Davega Co. Co. Chas. H. Ditson & Co. Syracuse, N. Y W. D. Andrews. Des Moines, kw,- Jones Piano Co. Jacot Music Box Co. 'larger & Blish, Inc. Landay Brothers, Inc. Toledo, 0 The Hayes Music Co. Stanley & Pearsall. The Whitney & Currier Co. Detroit, Mich ('rinnell Bros. Dubuque. Iowa 'larger & Blish, Inc. Benj. Switky. Washington, D. C E F. Droop & Sons Co. Duluth, Minn French & Bassett. New York Talking Machine Co. John F. Ellis & Co. 28 THE TALKING MACHINE WORLD.

ly to the fact that labor has been unemployed in of whom have no confidence in the trade-have ea.e-D many sections that the sales of talking machines no faith in the talking machine business or in have been materially cut. '134-h)-1./v1sALC..1-11Nmal4rsi, themselves, but have just entered the business as All lines of trade have suffered, even those a sort of a "flyer," thinking that they could pick which deal solely with the necessities of life up dollars easily, and that the talking machine have joined in the general complaint. was a sort of a little gold mine. EDWARD LYMAN BILL.- Editor and Proprietor To those men who have exhibited lack of faith Stuff and nonsense. J. B. SPILLANE, Managing Editor. in the future of the talking machine we would The quicker men who entertain such views are

Trade Representatives: GEO. B.KELLER,NV.T.DYKES, say, wait until the clouds of business depressionout of the business the better it will be for the L. E.BOWERS, B. BRITTAIN WILSON,A. J.NICKLIN, AUGUST J. TIMPE. roll by and then see how the talking machineclean trade. trade will brighten up when the sun of general Boston Office :ERNESTL.WAITT, 100 Boylston St. We want in this trade men of stability; men Chicago Office:E.P. VAN HARLINGEN, 156 WabashAve. prosperity strikes upon it. who will inject a certain amount of ginger into Philadelphia : Minneapolis and St. Paul : their work that Will win the confidence of cus- H.F. THOMPSON. ADOLF EDSTEN. THE talking machine business will reach a tomers. St. Louis : San Francisco: CHAS. N. VAN BUREN. S. H. GRAY,88 First St. larger volume than ever, and the trade Cleveland: G. F.PRESCOTT. will not be divided among so many individual NOW, there are some things in connection Cincinnati: BERNARD C. BOWEN. London. England. Office: concerns. with the talking machine business that 69 Basinghall St., E. C. W. Ltortiu.STURDY, Manager. Why? should not be lost sight of. Not for Published the 15th of every month at I Madison Ave. N.Y. Simply because there has been a thinning out a moment-follow the leaders-the of the ranks brought about by reason of poor business builders. SUBSCRIPTION(including postage), United States, Mexico, One Dollar per year;allother countries, $1.25. business. Do the manufacturers themselves show lack of England and her colonies, five shillings. ADVERTISEMENTS. $2.00 per inch, single column, per Some men have become discouraged after los- confidence in the future of the trade? insertion.On quarterly or yearly contracts a special dis- count is allowed.Advertising Pages, $60.00; special posi- ing faith in the business future of the talking Is there anything in their actions which would tion, $75.00. cause such a belief? R.EMITTANCES, should be made payabletoEdward machine and have diopped out of the business Lyman Bill by check or Post Office Order. completely. Are they unloading stocks in a manner which larIMPORTANT.-Advertisements or changes should In this particular the talking machine trade is detrimental to trade interests? reach this office by the first of each month. Adver- tisements arriving too late for insertion in the current does not differ materially from other lines. Are they pushing out their lines from irre- issue will, in the absence of instructions, be inserted in the succeeding issue. But this industryis new.It deals with a sponsible sources and through channels which 1 special product, and because sales have not keptseriously interfere or are intended to enter into LongDistance Telephones-Numbers 4677 and 4678 Gram ercy.Cable Address: "Elbill." New York. up to a reasonably high standard, a lot of mencompetition with the legitimate dealer? have lost confidence in the trade future. No.On the contrary they are doing everything NEW YORK. APRIL 15, 1909. That is needless, and there is no real groundto safeguard the industry. for entertaining the belief that the talking ma- They are carrying on aggressive advertising CONDITIONS inthe talking machine tradechine has seen its best days. campaigns and investing huge sums of money in have not changed materially since the last It has not, and next fall, in our opinion, willlines of publicity which could be saved if they appearance of this publication, and a survey ofwitness a trade revival in this industry which so desired. the situation at present causes us to believe thatwill be unprecedented, and we repeat there will No, the talking machine of the industry while trade during the spring months will showbe fewer men in the industry to divide the busi-have faith and confidence in it. Some betterment, it will not reach an exuberantness plums among. Their actions prove it. condition before early fall. Now, just think it over, Mr. Talking Machine We are moving steadily upward, but not as WHERE formerly a number of merchants Man of the weak heart and shaky nerves, and rapidly as most of us would desire. shared in the trade in certain localities,just take a leaf from the leaders in the trade. There is every indication of improved busi- it will now be taken care of by a much less num- Follow out their line of policy and see if you ness just as soon as the tariff question is defi- ber.Then, too, it is pretty certain that the mencan draw from it the belief that they have lost nitelysettled, and from present indicationsitwho remain in the industry possess the rightheart in the business. would seem that this will be not long deferred.kind of energy to go ahead and will make the No; certainly not. The general business of the country grows most of improved trade conditions. But steadily despite thetariff uncertainty, andit They possess the great business essential-con- The stream cannot rise higher than the foun- should be understood that in times past when- fidence in what they sell. tain, and the talking machine business cannot ever there has been a disturbance of tariff condi- No man can succeed in business very long rise higher than the general trade conditions of tions, business has been in a large degree un-unless he himself exhibits faith and confidence the country. settled. in that which he offers for sale. It is ridiculous to suppose for one moment that It is the belief, however, that when this sub- Months ago we visited a number of talkingit could, but it is surely rising with the general ject is finally disposed of, that the country must machine establishments and it seemed to us that tide of prosperity. then soon reach the highest level of prosperity.too often the men in charge, in displaying in- Mark that. The greatest of all industries is that of trans-struments, showed a lack of zeal and enthusiasm Takeheart. Drawinspirationfromgood portation, and the current earnings of the rail--a sort of a take -it -or -leave -it plan which did sources. ways show that they are again in sound condi- not impress the customers-and they did not Revitalize your business with the energy which tion. succeed, of course, in making sales. will insure you success. Some of these men have retired.They were Get your business house in order. SOME of the great railroad magnates assertnot of the right kind.They could not have suc- There are always matters to consider in the that there will be no reduction in wages,ceeded in any line of business, and so,in the conduct of your affairs which may have escaped and the present ease of money assures to theend we will get down to a quality trade.And you. railways a good market for securities wherewithso the weeding out process goes steadily on. Keep close to the subject. to make extensions and improvements. The men who stick to the talking machine Watch the changes which mark the years. This fact in connection with their increased business will be those who have confidence in its Remove that clot from your business brain, earnings shows that they are in a position tofuture, and will do a quality business ratherthat the talking machine has seen its best days. make this liberal expenditure for labor and sup-than a quantity trade.And as a matter of fact It has not. plies, and upon which, more than any other onethe progressive men of every business community Look at the demand to -dayfor the higher - factor except good crops, the industrial and gen-are the ones who make the trade wheels revolve. priced machines, which is so large that the manu- eral prosperity of the country depends. facturers have been unable to meet it with the It is well known that in the great manufactur- IT'S better far that an industry be controlled promptness most desired by dealers and jobbers. ing districts where labor has been laid off there by ambitious, wide-awake, progressive men, The higher -priced machines were never in such has been a general decrease in the sale of talk-less in number but large on determination, than demand as they are to -day. ing machines and accessories, and it is due large-to have it made up of a lot of weaklings, some Just hustle. THE TALKING MACHINE WORLD. 29

found in the most exclusive clubs, in homes and TAKING ADVANTAGE OF SUMMER OPPORTUNITIES.in hotels, where they are used, in lieu of bands Dealers Sould be PreparedtoPlaceMachinesin Various Outdoor Pleasure Resorts-Value ofor orchestras to regale the patrons during the the Talker Should be Impressed Upon Town Officials-Dealer Should Put Energy Behind Hismeal hours. Efforts and There Willbe NoDull Seasonsin the Talking Machine Trade. "The talking machine is here to stay and is destined to become more popular in the ratio of The arrival of pleasanter weather and the near They expect trade to come their way withoutthe improvements that are being made on the approach of summer brings to mind that dealersseeking it.A great deal of it does, but muchmachine from timetotime. Iventure the should now prepare for the inauguration of anmore would be theirs if they realized the oppor-prophecy that the talking machines, both cylinder active campaign for the use of the talking ma- tunities around them. and disc, will be improved to the extent that they chine in public parks, amusement, camping -out This continual complaining about poor trade,will repeat with the same volume of tone the resorts and country homes. whilesometimes justified,isinthe main anotes of the best singers and orchestras and An old-fashioned idea prevails that the interestchronic condition, brought about through the bands.Ten or twenty years ago," added Mr. in the talking machine ends with the winter, anddealers' own inability to analyze and meet theCaJacob, "we were almost afraid to ask $25 for therefore dealers should "sit down" and waitsituation in their localities. a machine, but now-well we do not hesitate to until next fall for business activity.As a mat- They should carry advertising cards in theirask from $300 to $500 for regular styles of the ter of fact the summer months should provelocalpapers.They should so arrange theirbetter grade talking machines." as successful in the matter of sales with thewindows and stores as to make them attractive. In speaking of the spelling of his name, Mr. live dealer as those of the fall and winter.But They should better display the hangers and litera-CaJacob said that the name is Swiss -Roman in results will not come automatically. A definiteture sent out by the various talking machineorigin, and that his people are probably descend- campaign must be outlined and prosecuted in thecompanies, and they should bring the talkingants of tbe people with whom tbe Caesars used to thousands of small towns and cities with smallmachine to the attention of the editors of thewage war to the north of Rome and on the Alpine parks where concerts are not given during thelocal papers so that they may realizeitsim- border. summer months. provement and progress, and thus keep it in the What a rare opportunity for the dealer to callpublic mind. CHINESE BUYING TALKING MACHINES. upon the village trustees, the town council, or This "sermon" on "summer opportunities" is authorities of the city, and emphasize the factdelivered early in the spring so as to impress TbeChinese of the Pacific Coast have a craze that the talking machine, as now developed, istalking machine dealers with the importance offor talking machines. When they were first in- one of the great creations of the age; that to -dayplanning ahead and laying out their campaign introduced the Chinese thought they were pos- the greatest bands and orchestras and the great-good season, to the end that the coming summersessed by devils, but some ingenious salesman est singers of world-wide fame can be heardwill be a highly profitable one for them. devised a scheme of procuring Chinese records. through this medium; that it is not only enter- When these were heard, every Chinaman with the price wanted a "talker," and now the streets taining but distinctly educational. CAJACOB OPTIMISTIC How much better to hear the expensive and of tbe Oriental quarter are musical atallhours perfected talking machine than the incompetentOver the Future of the Talking Machine-of the day and night. village band? And if there is no village band, Compares Past and Present. how pleasing these concerts would be of a sum- Sibley G. Pease has taken charge of the talking mer evening in the public square or park. C.A. CaJacob, of Wapakoneta, president ofmachine department of the Holmes Music Co., Of course, this cannot be brought about unlessthe Ohio State Association of Talking Machine113 South Spring street, Los Angeles, Cal., the the dealers start the ball rolling.It is necessaryDealers, is most optimistic when speaking of theold stand of the Fitzgerald Music Shop, of which to be aggressive and persistent in presentingfutureof thetalking machine business. In Mr. Holmes has been part owner for the past five the claims of the talking machine to the consid- chatting recently he said: "You used to hear per- years.This firm, which succeeds Pease & Foot, eration of those in authority.It will be foundsons say that the day of the talking machine isare handling a complete line of Victor talking in the end not only profitable for the dealer, but numbered, and you could also hear them saymachines and records. for the community, for the music of the greatthat you could not hear a talking machine any- bands, orchestras or the singers of grand opera orwhere exceptin a barroom or a construction StinsonBros. departmentstore,Evansville, popular fame cannot be heard without beingcamp or in the penny theaters. Now it may beInd., are making a special run on graphophones. helpful, carrying pleasure, consolation and en- lightenment in their train. Last summer a number of talking machine concerts were given in this country in public parks, but a great many more in England. They BLACKMAN SAVES MONEY FOR DEALERS proved to be so successful that arrangements " LIVE " DEALERS ARE FOLLOWING HIS " SAVING " PLAN have been consummated for their repetition the coming summer. Now the same activity thatis necessary to bring the talking machine to the attention of the town authorities can be displayedin the YOU ARE WASTING TIME AND MONEY. matter of getting the talking machine into the That's what you are doing if you handle EDISON and VICTOR but buy each line home and amusement resorts.There is nothing from a different Jobber. so interesting or so entertaining for the summer STOP THE LEAK AND INCREASE YOUR PROFIT. home as the talking machine. Don't keep sending TWO orders, waiting for TWO shipments, and then pay TWO Special literature bearing upon this phase of expressages. the talker should be sent out by the dealer or jobber in his territory.People who leave town ORDER BOTH EDISON AND VICTOR FROM "BLACKMAN." for their summer homes at the seashore or moun- Simply make out ONE order for anything you want for EDISON or VICTOR, send tain should be carefully tabbed and circularized. it to BLACKMAN and you will get the goods AT ONCE in ONE shipment instead of The fact is the business will come to him who TWO. See the time and money it saves? seeksit;but,like everything else,it means LET "BLACKMAN " DO THE WORRYING. hard work.Itis the kind of work, however, We say this because he won't do any.These "ONE LINE" Jobbers may tell you that brings compensation, and that is what the that "BLACKMAN'S" stock of EDISON or VICTOR is not as complete as theirs. Put business man is in business for. the test in an order and we will ship you "BLACKMAN'S" answer. Dealers must get over the old-fangled idea that the talking machine is an instrument of seasons. YOU CAN'T AFFORD TO OVERLOOK THIS. That might have been true ten years ago, but it Watch your most successful competitors and see if they don't get the "BLACKMAN is not true to -day.The talking machine is a SERVICE." necessity forall days of the year. We don't handle anything but EDISON and VICTOR and you can bet that we are And this there with the goods.You don't have to take our word for this.Send us an order and must be continually pounded into the people. find out for yourself. But the dealers must wake up to the conditions. They can'texpectthemanufacturerstodo everything. They have a duty which they should not shirk. As amatteroffactalltheleading YOURS FOR THE GOODS manufacturers of talking machines have been, and are, conducting most stupendous campaigns BLACKMAN TALKING MACHINE CO. of publicity, all of which tend to the dealers' ad- J. NEWCOMB BLACKMAN, Pres. "THE WHITE BLACKMAN" vantage. 97 CHAMBERS STREET In the meantime a great many dealers are NEW YORK doing absolutely nothing to help the manufac- EVERYTHING FOR EDISON AND VICTOR turers or themselves. 30 THE TALKING MACHINE WORLD.

FOLK SONGS PRESERVED If the tonality, the modes, and scales of the BROWN SUCCEEDS SMOOT older Russian folksongs present puzzles to our Through the Aid of the Talking Machine- ears, far more does the Ames lean Indian music AsChairmanof PatentsCommittee-The What Two Recent Volumes on the Peasant of which Mr. Gilman presents specimens in his TariffScheduleDealing WithTalking Songs of Russia and the /American Indian volume on Hopi songs, which completes an in- Machines-A Term Obsolete in This Country. Revealed in This Connection-An Interestingquiry into Pueblo music begun in 1891 with a (special to The Talking Machine World ) Summary of These Two Books. study of Zuni melodies. The records upon which Washington, D. C., April 9, 1909. these investigations are based were obtained in The Senate has announced the new chairman The value of the talking machine as a means Arizona by Dr. J. Walter Fewkes, now of the ofthePatentsCommittee,namely,Senator of preserving the folk songs of the people of all Bureau of Ethnology, Washington, at the time inBrown, Nebraska,succeedingSenatorSmoot, nations is being emphasized to a very markedcharge of the Hemenway Southwestern Expedi- Utah.In the event of an amendment being pro- degree these days. Two volumes relating to folk tion.He first applied the phonograph to the posed to the new copyright act, as is talked of re- songs recently published tell of the part playedpreservation and study of aboriginal folklore. To garding the word "manufacture" in paragraph E by the talking machine in the preservation ofthe lay mind nothing seems simpler than the of Section 1, instead of "sold," as pertaining to the old-time songs of Russia and of the Americantaking of such phonograph records, but these records, etc., the new chairman will probably be Indian. These volumes are entitled "The Peasantpages show that the securing of exactness re-"from Missouri," and want to be shown the why Songs of Great Russia," by Eugenie Lineff, issued quires the most exacting investigation and ad- and wherefore. by David Nutt, of London, and "Hopi Songs," byjustment.These records show not only how In the tariffbillpassed by the House this Benjamin Ives Gilman, published by the Hough- Indians make music, they show music itself in week, is the following paragraph, in the Sundries ton, Mifflin Co., Boston, Mass. the- making.In his treatise on Zuni melodies (N) schedule dealing with talking machines, etc.: In the opinion of Eugenie Lineff, the chief the author called them examples of a music with- "460. Phonographs, gramophones, graphophones, strength of the modern Russian music which atout scale."In this archaic stage of the art," he and similar articles, or parts thereof, 45 per cen- present plays so important a part in the concertsays, "scales are not formed, but forming." Fort= ad valorem."The learned chairman of the halls of two continents, lies in this: that it re-this novel view he now has sought confirmation Ways and Means Committee might have ascer- flectsthelifeof thepeoplecollectively,the in the performances of Hopi singers, which, in tained from anyone connected withthebusiness masses having helped in creating this music. Ashis opinion, strengthen the belief that aboriginalthat the word "gramophone" in this country, at the critic of the Evening Post very aptly says: American music "is a type apart, whose essentialleast, is obsolete; and is not employed excepting The Russian composers, from Glinka, the creator remoteness from the music of Europe and Asia in legal papers and couit decisions.By substi- of national opera, through Dargomijsky, Borodin,may be symbolized, as it doubtless was condi-tuting the term "talking machines" instead, the Seroff,and others,toRimsky-Korsakoff andtioned, by the physical isolation of the Amer-tariff measure would have been brought up to Tchaikovsky, wrote works which are full of the icas. . . . The hearer seems witnessto adate and its meaning more clearly understood by echoes of popular melodies. These melodies have wholly strange method of musical thought andthe public and the trade. been frequently collected and printed in a more delivery." or less-generally less-satisfactory manner, and Not only is this Indian music apparently with- COLUMBIA LINE IN SACRAMENTO. they are frequently sung in Russian music halls out scale, but it is otherwise characterized by the Kirk, Geary & Co.,of That City, Appointed and sometimes in ours.Some years ago, whenfreedom which the white race personifies in the Jobbers Controlling Sixteen Tributary Eugenie.Lineff gave some "lecture -concerts" inIndian. No metes and bounds to invention mani- Counties-Placed Large Initial Order. this country, she was frequently asked whetherfest themselves; such exactness as the music her company sang "genuine folk -songs."She possesses does not lie in the individual intervals, (Special to The Talking Machine World ) could only reply that they sang according to theand the melodies may apparently be altered by Sacramento, CaI., April 2, 1909. best existing collections; but on her return toevery performer:"The song is no fixed scheme Kirk, Geary & Co., Inc., wholesale druggists of Russia she determined to make a thorough studyin the singer's mind, but a composite memory ofthis city, have been appointed Columbia jobbers of the originals, with the aid of a phonograph.many free renditions, as a folk -tale in the mind controlling the sixteen counties tributary to Sac- She soon discovered that the collections she had ofthe narrator, minute exactness alternatingramento and the entire State of Nevada, except- followed were frequently misleading, the songswith wide latitude in the recital."Of particular ing the counties of Elko, White Pine, Eureka and having been noted down by ear, a process par-interestis what Mr. Gilman has to say aboutLincoln, all of which was formerly operated by ticularly untrustworthy in the case of the Rus- "mutation" inthis music;thatis,a partialthe San Francisco store. sian songs that are sung in two,- three, or fourchange in the pitch of repeated phrases.While Kirk, Geary & Co. are one of the substantial parts.She compares the recording of a song by having points of resemblance to both discord and wholesale concerns of the State of California, phonograph to the kinematographic process, andmodulation, mutationis a different means of having a capital stock of $500,000, and do a large asserts that the twenty-three songs printed inmusical effect from those upon which our musicbusiness along the entire coast.They have a her volume are the first record of Russian peasant is largely based.There are several kinds oflarge force oftravelingsalesmen covering the tunes made in this manner. In transcribing them mutation used by the Zuni tribes, and with theirterritory who will represent them most thor- from phonograph to piano some of the exactness aid the Indian singer can produce changes ofoughly and they are starting off with a prospect of the phonograph had to be sacrificed because mood comparable to those we attain by passingof doing a very large business in Columbia prod- the piano has only the "tempered" intervals; butfrom the gay major to the sad minor mole. One ucts. in other respects, apart from tone color, theseof the tunes recorded in this volume makes up part songs are as sung by the people-at times,"a dialogueof moods likeTennyson's 'Two The Academy of Sciences at Vienna has decided for the singers incessantly vary them 'in accentVoices.'"Here is a new thought for our white uponthecreationofphonographicarchives, and other details in accordance with the district,composers of red music, says Mr. Finck.But which will be divided into three parts, and which village, street, and the inspiration of the moment; they had better make haste, or Debussy will hear will probably be the most remarkable library on for these performances are largely improvisa-of this and get ahead of them by writing an record.The first section will be devoted to ex- tions.There are also chapters on the singers ofaboriginal American opera.Itis just in hisamples of European languages and dialects of the these songs and on the tonality and musical line. different peoples spoken at the beginning of the scales.The second half of the volume, contain- twentieth century.The second will contain ex- ing the musical illustrations, is printed in the There is more individual benefit in applyingamples ofmusic and songof the same period, Russian language; but, fortunately, the Russiansthe Golden Rule than in having it applied to you.while the third section will be reserved for the use the same musical notation that we do. A point worth considering. records of contemporary orators.

1111111111, FOR HIGH-CLASS RECORDS FOR HIGH-CLASS CUSTOMERS NO SCRATCH NO RASP NO BLAST FIBRE NEEDLES FOR DISC RECORDS Records may be played indefinitely without showing signs of wear B. & H. FIBRE MANUFACTURING CO. 208 East Kinzie Street, - - CHICAGO, ILL. THE TALKING MACHINE WORLD. 31

TRADE ON THE PACIFIC COAST. bia Phonograph Co., has been appointed San Fran_ turer of advertised goods; and they are better cisco manager, succeeding Mr. Beck, who hasfor the customer to buy of you because we put Noticeable ImprovementinGeneral Businesssevered his connection with the company.Theinto our goods the money others spend for ad- During Month-Change in Business Districtdowntown branch in Byron Mauzy's store hasvertising." of City Disrupts Trade Temporarily-Whole-been discontinued, as Mr. Mauzy has leased his The reply made by the advertising house cov- salers Satisfied-Clark, Wise & Co. Moving entire ground floor to another firm.The leaseered the situation so thoroughly that we take to New Building-Benj. Curtaz & Son Fit- on the Van Ness avenue branch, which expiredpleasure in printing it: ting Up Department-Columbia Co. Placingin February, was renewed for six months, at "In order that an advertising campaign shall Jobbing Agencies-Some of Those Appointed about 30 per cent. of the former rental.It is ex-be profitable, the advertising must be directly -New Local Manager for Columbia Co. In- pected that the company will find a new locationresponsible for an increase in volume of sales, terests-Bacigalupi & Son Taking on Linesdowntown before the expiration of the present sufficientlylarge that theprofitsonthein- of Pianos and Piano Players-Southern Cali-lease.Mr. Beck expects to go into business forcreased business will pay for the advertising and fornia Music Co. Become Columbia Jobbers. himself at some point outside of San Francisco,leave a fair margin for net profit. It,there- but will first take a couple of months' vacation,fore, is not necessary to raise the price or re- (Special to The Talking Machine World.) as he has been at work continuously for eightduce the qualitytopay forthe advertising. San Francisco, Cal., March 31, 1909. years. The advertising pays foritself.Furthermore, The generaltalking machine tradeinthe C. M. Jones, manager of the Pacific Phonographit would be poor business and foolishfor an Pacific Coast territory as a whole has picked up Co., reports a far better wholesale trade in March advertiser to raise prices or reduce quality, and considerably this month, and the condition is now than in January and February.He is makingin this way offset the value of his advertising. moderatelysatisfactory, though thereisstill some largedeliveriesof both machines andHe is not advertising for the fun of it.He ad- room for a good deal of improvement.Locally records. BillyMorton,formerly with Petervertises to get business, and it is this increase things remain quiet.The great change in the Bacigalupi & Sons, is now on the road for thein business that pays for the advertising, and business "center of gravity" of the city, comingPacific Phonograph Co., and at present is visitingnot you, Mr. Dealer, or your customer. rather suddenly thiS spring, is a disturbing fatthe northern California trade.Mr. Jones looks "Advertised goods cost you no more on ac- tor in the trade, and for that, or some otherfor a fine country business after the middle of count of the advertising.If the price is higher reason, the people here are holding on to theirApril, and has made full preparation for it, get- thanthatof some non -advertisedgoods,the money tighter than usual.There is more busi-ting in an absolutely complete stock of Edisondifference is in the quality.The advertised line ness than last month, however, and none of the goods.He states that Kohler & Chase are doingcosts you less tosell, because of the demand dealers are complaining. While business is likelyan unusuallylargebusiness atthe Oaklandthat has been created forit through general to remain more or less unsettled through the branch. publicity advertising.The manufacturer who summer, a big fall business may be counted on Peter Bacigalupi & Sons have taken up a couple advertises to the public helps you sell his goods. with some certainty. of lines of pianos and piano players, but are pay- He is not satisfied to simply ship you the goods The wholesalers are well satisfied.Several or- ing as much attention as ever to talking ma- and take your money.He helps you tosell ders of considerable importance have been takenchines, which will continue to be their main line.them, so that you can buy mere.If you handle during the last few weeks, new connections have While the street in front of the store has beenadvertised goods, yourfirstcostisno more been formed outside of the city, and deliveries of torn up most of the month, the business has notfor the same quality, your selling expenseis goods are larger than they have been for several been interefered with to any great extent.They less and your net profit larger. months, while new orders continue to come inare pushing the Zonophone with great success, "Advertised goods are betterforyourcus- from all parts of the state.The traveling menand are rapidly selling off their old stock of 10 - tomer to buy of you because the manufacturer are able to cover the territory without difficulty, inch Zonophone records. Mr. Bacigalupi reports a stakes his reputation and chances for future and with fair weather most of the time for the steady improvement in his wholesale department.sales on the superiority of his goods over non - last six weeks dealers in the smaller towns re- advertised makes retailing at the same price. port a lively demand for all classes of goods. WHY ADVERTISED GOODS PAY. For advertisingtobe successfulit must be Clark Wise & Co. are now moving into their backed up with goods of quality." new building on Grant avenue, near Sutter street, An Interesting Discussion Between Advertising and will be ready for business there before the and Non -advertising Merchants-Advertised EDISON GETS ADELSKIOLD PRIZE. Goods do Not Cost More-The Reason Why. end of the week.The new talking machine de- A despatch from Stockholm, dated April 1, says: partment, occupying the entire second floor, has Tile question of advertising and non -advertis-"The Royal Academy has presented Thomas A. been fitted up in accordance with the latest ideas,ing was the subject of a discussion recently be- Edison with the Adelskiold Gold Medal for his and will be a decidedly high-class establishment.tween two manufacturers of some importance. inventions in connection with the phonograph and The stock will be materially increased, and par-The non -advertising house made this statementthe incandescent light.This medal is conferred ticular attention will be paid to high-class goods. in substance: only once in ten years.It was handed yesterday Benj. Curtaz & Son are now beginning tofit "Our goods are better for the dealer to buyto United States Minister Graves for transmission up their talking machine department, but are notbecause we charge him less than the manufac-to Mr. Edison." likely to start business in the new location be- fore the end of April. The Columbia Phonograph Co., which has here- tofore covered their California territory directly through their own extensive selling organization, are now giving over certain portions of the field HERE'S A BIG SELLER FOR YOU tojobbing distributors, who will have entire charge of the business in the sections they cover. The first important development in this line was tile announcement about two weeks ago of the ap- AND WE'LL HELP YOU SELL IT pointment of Kirk, Geary & Co., of Sacramento, There arc hundreds of talking machinc ownersin asdistributorsinnorthernCalifornia. Now your town that can't pay $10 to $25 for a cabinet, but comes the announcement of a similar deal in the they will be glad to buy a southern part of the state.Coast Manager W. S. Gray spent last week in Los Angeles, and closed a transaction with the Southern California Music Co., whereby that house is to have the distribu- CRESCENT tion of Columbia goods in that field.The com- pany have placed an order for a full carload of Disc Record Cabinet Columbia records and a complete stock of ma- for $3.25 or $3.75 (according to finish), and thank you chines,etc. Mr. Gray states that things are for the opportunity. booming all through southern California. The CRESCENT holds fiftyrecords,holds them securely and SEPARATELY-absolutely no rubbing or Kirk, Geary & Co., of Sacramento, will be able scratching as the record comes in contact with no other record or surface. to fill People already owning cabinets will buy the CRESCENT forthe new doubleface rccords whcn itsad- all orders for Columbia goods beginning vantages are explained to them. April 1.E. W. Cyrus, who is to have charge of The CRESCENT is convenient, occupies small space, is attractive in appearance.The selections can be in- tile department, went to Sacramento the first of scribed on the white spaces in full and instantly located, thus doing away with the numbered index. the week.These deals are considered highly ad- RETAIL PRICES: vantageous to both Kirk, Geary & Co. and the Golden Oak or Mission $3.25 Southern California Music Co., as the Columbia Mahogany $3.75 organization has developed the territory pretty GET OUR SPECIAL SALES PROPOSITION TO -DAY.WE'LL BRING THE CUS- thoroughly during the last few years, and their TOMERS FLOCKING INTO YOUR STORE. goods are regularly handled by a large number of retailers who will take their supplies from the new distributors. A. E. CROFT & CO. Mr. Scott, who has been associated for several 40 DEARBORN STREET MANUFACTURERS CHICAGO years with the San Francisco office of the Colum- THE TALKING MACHINE WORLD. EDISON PhonographsandRecords Enlarge Your Field for Edison Amberol Records

Your field for these new, long playing Records should be limited only by the number of Edison Phonographs in existence in your territory. Every style of Edison Phonograph (except the Gem) can be equipped with the necessary attachments to play them. Every instrument so equipped means a new Amberol Record buyer and an Amberol Record buyer is the most profitable Record buyer there is. The sale of Amberol Records promises to soon equal the sale of Edison standard Records.This shows what the public thinks of them. You should use every effort towards getting the Phonographs in your territory brought up-to-date.It is easy.Let any Phonograph owner hear an Amberol Record and you will have no trouble in selling the attachments. Your trade should know about this.You should have the attachments and make a noise about them. There is good profit for you in putting them on and the profits they make possible will continue as long as people care for entertainment. There is a jobber near you ready to supply every- thing you need in Edison goods. The National Phonograph Company 59 LAKESIDE AVENUE ORANGE, N. J. THE TA LKING MACHINE WORLD. 33 EDISON PhonographsandRecords

These Jobbers handle Edison Phonographs and Records. Order of the one nearest yoii.

Portland, Me.-\V. H. Ross & Son. A I Portland, Ore.-Graves Music Co. Albony, N. Y.-Finch & Hahn. Indianapolis-IndianaPhono. Co., Kipp -Link Phono- Providence, R. I.-J. A. Foster Co., Household Fur- Allentown, Pa.-G. C. Aschbach. graph Co. niture Co., J. Samuels & Bro. Astorio, N. Y.-John Rose. Atlonta, Go.-Atlanta Phono. Co., Phillips & Crew Co. K Kansas City-j. \V. Jenkins' Sons Music Co., Schmel- Q Quebec-C. Robitaille. zer Arms Co. Quincy, Ill.-Quincy Phono. Co. B Kingston, N. Y.-Forsyth & Davis. Bollimore-E. F. Droop & Sons Co. Knoxville-Knoxville Typewriter and Phono.Co. Bangor, Me.-S. L. Crosby Co. R Birmingham, Ala.-The Talking Machine Co. L Richmond-C. B. Haynes & Co. Boise, Idaho-Eilcr's Piano House. Rochester-Mackie Piano 0. & M. Co., Talking M., Boston-Boston Cycle & Stindry Co., Eastern Talk. Lincoln,Nebr.-RossP. Curticc Co.,II.E.Sidles chine Co. Machine Co., Iver Johnson Sporting Goods Co. Phonograph Co. Brooklyn-A. D. Matthews' Sons. Los Angeles-Southern California Music Co. Buffalo-W. D. Andrews, Neal, Clark & Neal Co. Louisville-Montenegro-Riehm Music Co. Burlington, Vt.-American Phono. Co. Lowell, Mass.-Thos. Wardell. Socramento, Cal.-A. J. Pommer Co. Salt Lake City-Clayton-Haynes Music Co. M San Antonio, Tex.-H. C. Rees Optical Co. C San Francisco-Peter Bacigalupi & Sons, Pacific Pho- Canton, 0.-Klein & Ileffelman Co. Monchester, N. 11.-John B. Varick Co. nograph Co. Chicago-BabsonBros.,JamesI.Lyons,Lyon & Memphis-F. M. Atwood, 0. K. Houck Piano Co. Schenectady, N. Y.-Finch & Hahn, Jay A. Rickard Healy, The Vim Co., Montgomery Ward & Co., Milwaukee-Lawrence McCrea]. & Co. Rudolph Wurlitzer Co. Minneapolis-Thomas C. Hough. Minnesota Phono. Co. Scronton-Ackerman & Co., Technical Supply Co. Cincinnati-BallFintze Co., Milner Musical Co., Ru- Mobile, Ala.W. H. Reynolds. Seattle, Wash.-The Bruce & Brown Co., Inc., D. S. dolph Wurlitzer Co. Montgomery, Ala.-R. L. Penick. Johnston Co. Cleveland-Eclipse Musical Co. Slou.r City, la.-Early Music House. Cohn/thus, 0.-Perry B. Whitsit Co. N Spokane, Wash.-Spokane Phono. Co. Springfield, Mass.-Flint & Brickctt Co. Nashville-Magruder & Co., Nashville Talk. Mach. Co. St. John, N. B.-W. H. Thorne & Co., Ltd. D Nework, N. 1.-A. 0. Petit. St. Louis-The Conroy Piano Co., KoerberBrcnner Dallas, Tex.-Southern Talking Maciiine Co. Newark, O.-BallFintze Co. Music Co., Silverstone Talking Machine Co. Dayton, 0.-Niehaus & Dohsc. New Bedford, Moss.-Household Furnishing Co. St. Paul-W. J. Dyer & Bros., Koehler & Hinrichs, Denver-Denver Dry Goods Co.. Ifext Music Co. New Haven-PardeeEItcnbcrger Co., Inc. New York City-Blackwan Talking Machine Co., J. Minnesota Phono. Co. Des Moines, la.-Harger & Blish, IIopkins Bros. Co. Syracuse-W. Andrews. Detroit-American Phono. Co., Grinnell Bros. F. Blackman & Son, I.Davega, Jr.,Inc.,S. B. DavegaCo.,JacotMusic Box Co.,VictorH. Dubuque, Io.-Harger & Blish. Rapke, The Regina Co., SiegelCooper Co., John T Wanamaker. Toledo-Hayes Music Co. E New Orleans-WilliamBailey.NationalAutoFire Toronto-R. S. Williams & Sons Co., Ltd. Easton, Pa.-Thc Werner Co. Alarm Co. Trenton, N. J.-Stoll Blank Book & Stationery Co., Elmira, N. Y.--cElmira Arms Co. John Sykes. El Paso, Tex.-W. G. Walz Co. O Troy, N. Y.-Finch & Hahn. Oakland, Col.-Pacific Phonograph Co. Ogden, Utah-Proudfit Sporting Goods Co. F Oklahoma City, Okla.-Smith's Phonograph Co. U Fitchburg, Mass.-Ivcr Johnson Sporting Goods Co. Omaha, Nebr.-Nebraska Cycle Co., Shultz Bros. Utica-Arthur F. Ferriss, Wm. Harrison. Utica Cycle Fort Dodge, Iowa.-Early Music 110115C. Oswego, N. Y. ---Frank E. Solway. Co. Fort Smith. Ark.-R. C. Bollinger. Fort Worth, Tex.-Cummings, Shepherd & Co. V P Vancouver, B. C.-M. W. Waitt & Co., Ltd. Paterson, N. 1.-James K. O'Dea. G Peoria, Ill.-Charles C. Adams & Co., Peoria Phone, - Gloversville, N. Y.-American Phonograph Co. graph Co. Philadelphia-Louis Buehn & Bro..C.J.Heppe & Washington-E. F. Droop & Sons Co. H Son, Lit Bros., Musical Echo Co., Pcnn Phone, - Waycross, Go.-Youmans Jewelry Co. Helena, Mont.-Frank Buser. graphCo.,John Wanamakcr, Western Talking Williamsport, Pa.-W. A. Myers. Houston-Houston Phonograph Company. Machine Co., H. A. 1Veymann & Son. Winnipeg-R. S. Williams & Sons Co.. Ltd. Hoboken, N. 1.-Eclipse Phonograph Co. Pittsburg-Standard Talking Machine Co. Worcester, Mass.-Iver Johnson Sporting Goods Co. The National Phonograph Company 59 LAKESIDE AVENUE ORANGE, N. J. 34 THE TALKING MACHINE WORLD.

TRADE NOTES FROM "THE HUB." tionofastoreassociationwhichwillholdtalking machine as a business venture more than monthly meetings and alittledinner and atthe C. E. Osgood Co., and they give a great deal Coming of Spring Enlivens Business as Does whichitwill be permissibletotalk "shop."of space in their store to this department. The Presence of Grand Opera Company-Changes Thus every man can tell the boss how he thinksfront of the store has recently been remodeled, in Victor Line Please Dealers-Eastern Talk-the business should be run, and what he wouldgiving one immense window for display, and the ing Machine Co. Improve Their Quarters-do if HE were manager. A feature of this organ-talking machine department has made good use Formed-New Co- Employes' Association ization is the appointment of a press representa- ofthis window.Considerable advertising has lumbia Store Winner-B. & H. Fibre Needlestive, a berth which it was felt only Freemanbeen done on the March lists, and the report of Popular-Big Talker Business at Houghton couldfill,so hereafter hewillsee thatthethe salesmen is that business is improving every & Dutton's-Oliver Ditson Co. Report Good newspapers are supplied with correct news aboutday.There seems to have developed here a big Victor Trade-Other Interesting Trade News. the doings in the store.It is very probable thatdemand for band music. (Special toThe Talking Machine World.) the Eastern Talking Machine Co. men will or- At the Boston Cycle & Supply Co. the Edison Boston, Mass., April 10, 1909. ganize a ball nine again this summer, and ar-line is being handled' with more promptness than Warm, summerish weather has driventherange games with nines from the other stores. ever before.The new system of trays for store canoeistsandout -doorenthusiasts who own The new store of the 'Columbia Phonograph Co.use is also in demand. talking machines to the stores, and as a resulthas proven its worth the past two weeks, for The Iver Johnson Co. have been making a the retail business has taken on quite a littlethe volume of business there has been muchspecial window display of cabinets for records, spurt, with Saturdays as a sort of "Rush Day."greater than it ever was at the old store. Nowwhich has attracted quite a lot of attention. This The presence of the Hammerstein's grand operathat the warm weather has come and the doorsfirm is fortunate in being situated on a corner company has also acted as an impetus on thecan beleft open, the store and sidewalk arewhere everybody has to wait for their late -at - high-priced records, which, by the way, continueusually pretty well crowded by listeners. Man-night or early -in -the -morning cars, so that their to make a decided gainin proportion to theager Erisman is out for a record in the amount ofwindows get a much larger crowd than most total volume of business.Jobbers in Bostonbusiness he can pull into the store.Since comingstores.If the windows were kept lighted an hour report that the demand for high priced goodsfrom the West he has fallen in love with the cityor so later than they are now it would mean con- has grown unusually strong in the little outlyingof Boston. siderable more business to the company, itIs districts. The Constantino records on the Edison, The B. & H. Fibre needles seem to be "Thegenerally believed. theMelbaandCalveontheVictor,andThing" at the local stores, and all along the Row The Indestructible records seem to have favor Zenatello on the Fonotipia seem to be the favor-come reports of sales of these to customers whoat the Pike store this month, as they are being itesatthistime. Tetrazzini has made thou-had always been complaining oftheir otheradvertised quite extensively.Mr. Pike was one sands of friends in Boston. needles.The verdict returned on the next visitof the first to introduce these in Boston. The changes made in the Victor line seem toto the store is that they are perfectly satisfactory, The Ballet & Davis Co. are getting in their pleasethedealershere,andtheexchangeand give a much better tone.The difference isstock of Victor machines and records, and will proposition has met a good response.About theespecially noticeable on the grand opera recordshave them on display in their enlarged retail only complaint heard anywhere is as to the im-where a Fibre needle seems to bring out thewareroom very shortly. possibility of getting enough dbuble disc recordssoftness and purity of the singers' voices. to supply the demand. The new Amberol record They are talking at Houghton & Dutton's of TO DROP 300 DOMESTIC RECORDS. is making itself felt in the Boston market in anenlarging the talking machine department again, ususually strong way. because of the amount of business being done and National Phonograph Co. Announce That This Not to be outdone by the Columbia people whothe necessity for more room.The Edison line Will Occur on Aug. 1-Why Dealers Should recently moved into a line new store where every-here is being boomed, and there is a great call Get Rid of This Stock. thing is looking very spick and span, Managerhere for what are known as the "popular" records, Taft, of the Eastern Talking Machine Co., whosuch as Lauder, etc.The March list is proving a The National Phonograph Co. announcethat had his fingers crossedall the time, has justbig seller. they intend dropping from their record catalog had a very fine new floor laid in his retail ware - Atthe OliverDitsonCo.the doubledisc tobe issued on August1 three hundred do- room, which is a big improvement and lifts thevictors have the callthis month, there beingmestic records of which a list is given in the store up into practically the class of "everythingtwice as many of these sold as of anything else.latest number oftheEdisonPhonograph new and bright."He has also fitted up a fineThe New Victor II and III is especially adaptedMonthly.In this connection they state:"As ladies' reception and concert room on the secondto the high class trade which this company catersmay be seen the list is made up almost entirely floor, putting expensive rugs on the floor, andto, and Manager Winkelman says that he cannotof desirable and good selling selections.They furnishing it in mahogany, so that milady hasn'tget enough of them from the factory to supplyare records we would not think of dropping if a finer place in town to go to.On the street floor,his customers, some of whom have waited several we based such action upon their sales.They are too, Mr. Taft has moved the salesmen's .desksweeks for their machines.Mr. Winkelmann isselling in the aggregate nearly 400,000 records across the floor, and this leaves a much bettertilling orders for quite a number of the biga year, and in dropping them we deprive the opportunity for displaying stock.One of thesummer estatesalongtheNorthShorethistrade and ourselves of that much business. We things that shows the spirit of progressivenessspring. are dropping them solely because the trade has that characterizes this store is the recent forma- No firm in the city recognizes the value of thedemanded that the total records in our cata- log be materially reduced. "It has been urged that we ought to keep the total as near 1,500 as possible.Dropping 300 will still not reduce the total to 1,500, but it is expected eventually to keep the catalogue at ap- proximately that number.If we continue to WisconsinorNorthern Michigan issue 20 Standard and 20 AmberoL selections to and including August and drop 300 on August 1,our catalog will then contain 1,469 Stand- ard selections and 194 Amberol.This is but Talking Machine Dealers! littlein excess of the desired 1,500 and later cut-outs will reduce the list. "Between now and August 1 dealers will have four months in which to dispose ofall stocks If you want service,I am able to give it of theserecords they may have on hand, and and besides save you time andfreight. they ought to dispose of them so that there will be no necessity of returning any to the factory Complete line of EDISON and VICTOR in exchange for other selections." Machines, Records and Supplies. RECEIVER AGREES TO A DECREE. March 30 Judge Lacombe, Uuited States Circuit Send me your new monthly record orders Court, New York City, filed a decree against the for May and June and try my service. Talkophone Co., defunct, Toledo, 0., for infringe- ments of the Jones process patent for the dupli- cation of disc records.Several years ago the American Graphophone Co., the owners of the patent, brought suit against the Talkophone Co., LAWRENCE McCREAL and with the multifarious changes that have occurredin this company for some time this case was allowed to "sleep."Recently the com- 174-176 Third St. Milwaukee, Wis. plainants insisted that the case should be adju- dicated, and the receiver of the Talkophone Co. agreed upon the decree, which was handed down by Judge Lacombe. THE TALKING MACHINE WORLD. 35

69 BASINGHALL STREET, LONDON, E. C., W. LIONEL STURDY. MANAGER. TRADE HAPPENINGS IN ENGLAND. One result of the keen competition among the The cabinet is of inlaid oak with semi -circular disc record manufacturers has been a general re- front doors. Sales for March Show Slight Falling Off-Sea- duction of prices all along the line.The stand- Gramophone dealers have received notice that the company will send records on approval from son PracticallyOver-Trade Not Alarmed ard price for a double -sided 10 -inch record now Full particulars should be Over Increased French Duty-American seems to be recognized as 2s. 6d., which leaves April 1 to Sept. 30. Copyright Law Arouses Interest-Reductionlittle margin of profit to anybody, since there are applied for. inDisc Record Prices-Some New Gramo- three distinct traders with a finger in the pie. British Amberol Records. phone Records-Other Gramophone News- But this is the inevitable outcome of too much The first list of British Amberol records is to FirstBritish Amberol Records-Some Livecompetition and lack of combination, or any co- hand, and from the nature of the selections given Publicity-Censoring Records inRussia- operation among makers to control a price suffi- I venture to think they will be more acceptable Pathe Freres Win Suit-New Microphono- cient to show a fair working margin to all. to the trade and public alike than the American graph Co. Novelties-Beka Co. Reduce Rec- Gramophone Publicity. titles, which, while they received a good recep- ord Prices-New Material for Diaphragms -- In a charming little booklet just issued atten- tion, were not so suitable for this market. Be that as it may, there can be not the slightest Fibre Needles Popular-"Ebonite" Five - tionis drawn to three further records by the Minute Records-Russell Co. Win Case- great prima donna, Mme. Melba, who sincerely doubt of the success of these first British issues, German FirmIncrease Capital-H. Lange appreciates the power of the gramophone, which which in the majority of cases are exceptionally Successors a Limited Company-New Com- so faithfully carries her sweet voice to the thou-well recorded, and are as follows: "Interrup- panies Registered-New Beka Meister Rec-sands of admirers throughout the world. The tions," a good comic by Tom Woottwell; "The ords-Premier Mfg. Co. Demonstating Rec-three new records are,Salce(Willow Song), Bold Militiaman," sung by Arthur Osmond, who ords-Other News. "Otello," Verdi; Ave Maria, "Otello," Verdi, and also gives us "Nobody's Satisfied," which is all "0 Lovely Night" (Landon Ronald).Another the rage just now at the music halls; "You All (Special to The Talking NInehine Wni beautiful singer, Maria Galvany, the new so- Want Something to Cuddle" (Harry Fay), which London, E. C., April 6, 1909. prano, who recently had the honor of singingspeaks for itself.Ernest Pike and Peter Dawson A careful canvass in all sections of the talking before Her Majesty the Queen, has made seven harmonize with good effect in singing two duets, machine trade discloses a not too happy state of gramophone records, all very well recorded.A "Come Back to Erin" and "The Old Rustic Bridge affairs, for sales this month have been rather complete catalog of gramophone records for April, by the Mill."Two favorite titles are "Always" below the level for the time of year. The season May and June has just been published.It is of and "The Death of Nelson," which Ernest Pike may now be said definitely to be over, and while handy and practical use to the dealer, since itsympathetically renders; while the famous Peter retailers very wisely devote their attention to entirely obviates confusion and delay by its al- Dawson is equally good in "The Trumpeter" and selling cycles, etc.,the talking machine side of phabetical and numericalarrangement. The "The Volunteer Organist."It is obviously rather the business should not be altogether neglected, monthly list of records for April contains amongdifficult to record a female voice on such a fine since there is always a certain amount of encour-other good things the following:"Faust," selec- thread as 200 to the inch, but in that beautiful agement for those who have the good sense to tion (band of H. M Coldstream Guards), which song, "Tosti's Good-bye," Carrie Lanceley makes keep their customers regularly posted with the also veryfaithfully renders "Egyptian, Baby-a really satisfactory record."The One Word, current record issues.It doesn't require a large lonian and Gallic Dances, No. 1" (Herodiade). Mother!" a touching piece, is feelingly sung by outlay in postage, and the literature is suppliedThe Black Diamonds Band gives us "The Dashing William McIvor.Under instrumental we have free by the manufacturers.The exercise of this Little Duke," selections1 and2;"The Lost three splendid selections, "Our Troops," "Crown policy, andifpossible in conjunction with a Chord" and "King of Cadonia"; "Meistersinger," and "The Bells of St. Maio," small standing advertisement in the local paper, overture (Wagner), La Scala Symphony Orches- by the National Military Band; and the last is an would undoubtedly prove profitable to most deal- tra; under concert music John Harrison and excellent concertina solo,"NauticalAirs,"by ers. Why not try it? Evan Williams figure, while Plunket Greene ren- Alexander Prince. Questions have arisen in one or two quarters ders "Off to Philadelphia" with fine feeling; a Catch -Phrases as to the effect of the proposed increase of the grand record is that of the closing scene from It is indeed very interesting and instructive to French ditty charges.There has been no bill yet "Gotterdammerting" (Wagner), by Mrs. M. Saltz- observe the many and varied ways in which actually passed by the French Chamber, and if mann-Stevens;whiletheworld-famoussong. manufacturers endeavor to bring home the merits the increase is eventually authorized it will affect "Home, Sweet Home,"is sympathetically ren- of their goods to the advertisement reader.In the importation of talking machine goods very dered by Mme. Jones -Hudson.That universal the publicity put out by talking machine record little to be seriously alarmed about. favorite, Branshy Williams, is real clever in hismanufacturers the one dominant and common The announcement in last month's Talking Ma- recitation of "Devil -May -Care," which is one of policy lies in the adoption of a suitable catch - chine World of the new American copyright act, his best examples of dramatic execution.And phrase or sentence by which the reader will at which provides that a royalty of 2 cents per disc last, but not least, there is an excellent banjo once recognize the particular goods advertised. be paid to the composer, has aroused deep and selection by 011y Oakley entitled "Uncle John- The value of such is in its power to produce a widespread interest in this country. It is summed son." Other records issued this month are a train of thought or association of ideas, and that up as an iniquitous measure which is only an- series of titles for the use of Territorials, to en- it does so may be seen from the following speci- other manifestation that the law is "a hass!"able them to learn quickly the various calls, mens picked at random from the publicity mat- The one and only consolation is the "nomonop- words of command, etc. ter before me:"His Master's Voice," Gramo- oly"clause, for which small mercy our thanks go The Library oak bijou grand is a new machine phone; "For Real Music," Beka; "The People's to the powers that be.No similar law has yet which the Gramophone Co. have just marketed. Favorite," Favorite; "The Record that's half an been laid down in England, and if at all, we are Itisa beautiful instrument containing triple - inchlonger,"Sterling;"ForTitles,"Tilley; not likely toFavorite be troubled until next year. spring motor, and standing Records 46 inches in height. "For Stock," Stockalls; "Every Record a Picked IMPORTANT NOTICE !!! These SPLENDIDReduced in RECORDS Price: to be 10 -inch Double Sided Favorite Records - 2 6. 12 -inch Double Sided Royal Favorite Records 4 - (Exceptional Value.) Write at once for Special Terms. NEW ARTISTES-NEW TITLES-SPLENDID BANDS MONTHLY SUPPLEMENTARY LISTS THE INTERNATIONAL FAVORITE RECORD CO., Ltd. (of Great Britain) 45 CITY ROAD, LONDON, E. C. 213 DEANSGATE, MANCHESTER 36 THE TALKING MACHINE WORLD. FROM OUR LONDON HEADQUARTERS-(Continued). One," Rena; "Money Makers," Clarion.Others, to Mr. Ivatts to meet his personal expenses. Mr. duce the prices of their now world famous records such as Barnett Samuels, National Phonograph Ivatts denied liability, contending that the money from April 1st.The ten -inch double -sided, which Co., etc., have a particular style of setting by was spent on behalf of the company and that he hitherto has retailed at 3/, will now be sold at which their advertisements may always be recog- had been released from any obligation to pay the 2/6, while the double 12 -inch record is reduced nized.They present a "character," as it were, amount.In giving judgment His Lordship said from 6/6 to 5/ each,We understand this applies an their own, which is just as much a trade-that Mr. Ivatts had failed to prove that he wasonly in the United Kingdom, and is the result mark as the foregoing phrases.And the value authorized to charge to the company the sums of the company's determination to further pop- of this "distinctiveness" cannot be denied. Everywhich he had expended in entertaining the ar- ularize their products by getting into line with maker should characterize his goods in this way, tistes.There had been no real release by the what appears now to be a standard price. Monthly and thus double the life and value of his pub-company of Mr. Ivatts' obligation to pay.Ile en- recording will continue and all the latesthits licity generally. tered judgment for the company on the claim andand best pieces will be secured, while the very Censoring Records in Russia. counterclaim with costs.Stay of execution was high quality in both artistes and reproduction- Following on the recent censorship of certaingranted on Mr. Ivatts bringing the amount of thequalities which have made the name "Beka" (too) patriotic records in India, comes an an- claim into court within ten days. stand for "real music" everywhere-is to be more nouncement that the Russian authorities seek a Microphonograph Co. Novelties. in evidence with each succeeding monthly issue. further outlet for the energies of their secret Several novelties have recently been marketed A further announcement of great interest comes emissaries.Things have been rather quiet ofby the Microphonograph Co. "Lubrica" is a high from the Favorite Co., who are also reducing the late, it is true; yet far from being a hopeful sign gradeflakedgraphitepreparation,especially price of their ten -inch D. S. records from 3/ to of regeneration, the Russian police censor regards recommended for lubricating coiled springs, mo- 2/6,and thetwelve -inchD.S.from 5/6to it in the light of a calm before the storm, and tors,etc.,of any machine.The difficulty of4/ each.As Mr. Vischer aptly puts it, "We are he is evidently greatly alarmed; so much so, thatadopting a tone arm for any size machine has lower in price, but higher in quality."And that he needs again turntothe talking machinebeen successfully overcome by the use of thesums up the future policy of Favorites, and in- record.It has never yet been found to lend itself "Seymour" tone arm, which comprises a seriesdeed, they are Favorites all the time. to the propaganda of sedition, but the Russianof tubes, al -ranged telescopically for adapting to Material for Use of Diaphragms. officials have always looked with suspicion uponany size either for playing the phono or disc - Various material for the use of diaphragms is records; no doubt realizing the power for goodcut record.Yet another of Mr. Seymour's newon the increase; each carries claims to be "bet- or evil which they wield, and so it has come aboutgoods is a sound -box with a diaphragm of quite ter," and the result to the man in the street is that all new issues must in future be submitted a new variety;itis made of horn and I must confusion.Here is a list of diaphragms now in for judgment before they are distributed.We say the results are indeed excellent and well use:Glass, wood, mica, paper, carbon, tortoise- are in hopes that the continuous verdict of "notbears out the claim that it absorbs fifty per cent.shell, copper, ivory, horn, and amber, not forget: guilty" will soon enlighten this absurd govern-at least of the scratch without detriment to the ting Path& air sound -box.As a matter of fact ment to the annoyance and stupidity of their ac- tone.Those wishing to obtain reproduction of the comparative differenceineitherisinfin- tion. their records in the greatest detail with full and itesimal, except in certain instances in relation Pathe Freres vs.Ivatts Hearing. rich tone should see that they are not withoutto reproducers as distinct from a disc box. The hearing was concluded of the action re- a Seymour sound -box which may be obtained at a Merits of the B. & H. Fiber Needle. ported last month, brought by Pattie Freres (Lon-moderate price. Daws Clarke writes me that the B. & H. fiber don)Ltd.,againstC.P.Ivatts,formerlya Two Important Price Reductions. needle is gaining a good demand from all real director of the company, to recover $1,479, money The Beka Record Co. advise me that after very music lovers, and from a personal testIcan alleged to have been advanced by the company careful consideration they have decided tore- fully endorse the claim that results from the KLINGSOH THE new seasonishere and you cannot, to your own advantage, do better than to apply to us for our new colored illustrated catalogue of our celebrated Klingsor Talking Machines and Sundries. We challenge any machine on the market concerning working, tone - quality,finiE h,etc.We do not claim cheapness, as you are well aware that a 3 THE "SULLIVAN" No. 90.Solid Oak Cabinet, with Silk good machine cannot be cheap, but we Curtains are still cheaper than any other machine for what we give you for your money. All machines are of the best and solid wood, either in oak, mahogany or walnut, British made throughout, specially adapted for export to stand any change in tem- perature. The machines are fitted with the best motor in the market "the well known and famous Excelsior Motor. - THE "WAGNER" Highly finished solid Oak Cabinet Letters patent No. 899,491 granted in America Catalogue Free On Application H. Lange'sSuccessors, ESTABLISHED 1854 THE "BIJOU" 21 Little Portland Street, Oxford Circus, .. LONDON, W., ENG. Mahogany, \Valnut or Oak Cabinet THE TALKING MACHINE WORLD. 37 FROM OUR LONDON HEADQUARTERS-(Continued.) fiber needle are much superior to steel for play- pied the courts for a week.The claim was torness of gramophone and phonograph merchant ing records in an average size room, for thebreach of contract and damages.Both sidescarried on by Fanny Winslow at 13 Regents tone comes out more mellow and quite as dis-called over twenty witnesses and counsels were street, Swindon, as Winslow & Co. tinct. Another advantageaccruesinsaving often at loggerheads through the failure of the SimplexKinematograph Synchronizer Co. your records practically foralltime, as fiber defensetodisclosecertain documents which Registered February 26.Manufacturers of a needles rather improve the sound grooves than were put in as evidence. Mr. Seymour came in for patent device for establishing synchronous run- wear them out,andatthe same time theysome complimentary remarks from Mr. Justice ning of cinematograph and gramophones. Ad- create hardly any surface noise at all, which inGrantham. who, however, thought he had notdress, 12 Little Newport street, London, W. Part- all respects is otherwise with the steel needle.fully made out his case.After fifty-five minutes nership for fourteen years, from 22d February, I would recommend all those who detest harsh deliberation the jury returned a verdict for tie- 1909.General partner:F.A. Thomassin, 20 and loud reproduction touseinfuture fiber fendants. Gleheagh Road, Streatham; Ltd.Partner: R. H. needles in conjunction with Mr. Clarke's ten- Rena Manufacturing Co.'s Progress. Miller, Ravenstone street, Balham, contributing sion attachment and Flex diaphragm, which lat- For a young concern the Rena Manufacturing 2100 in cash. ter, by the way, reproduces faithfully and brings Co. are doing big things.Their latest record list Becomes a Limited Company. all the best out of a record.Mr. Daws Clarke, is evidence of this, and in up-to-date titles they Animportant change has been made in the 5 Longford Place, Longsight, Manchester, will are supreme. establishment of H. Lange's successors, who be happy to forward fullparticulars upon re Carl Lindstrom, Ltd., Increase Capital. - through increase of business in the talking ma- quest. Carl Lindstrom, Ltd., the well known Berlin chine and record trade, have decided to form "Ebonite" 200 -Thread Records. talking machine manufacturers. have increased into a limited company, which by now has been Probably by the time these lines appear the their capital from £37,500 to £50,000. done.It is a private limited company, with a firstlist of "Ebonite" 200 -thread records will Strange Things WillHappen. capital of220,000.The general manager is have been issued.The latest issues of clarion A remarkable instanceof adebtor's honesty Mr. Karl Maurice. New premises in City Road standard records are as follows:"It's Easy toof purpose comes from Nottingham. A man was have been secured, and the company willbe Pick Up the Chorus" and "Welcoming Him In" made bankrupt as far back as 1887.Little byinstalled therein very shortly. (H. Rule);"Sweetheart Days"(S.Kirkby); little he has saved up until just recently with Beka Meister 12 -Inch Records. "Shadowland" (Harry Fay); "I Like Your Old sufficient in hand he was able to pay his cred- Three moreofthe famous Bekameister French Bonnet," and "Anywhere Will Do," both itors in full with the addition of 4 per cent. in-twelve -inch, D. S. records have just been issued, by Harry Blaekmore; a good song by Frank Mil- terest.Such conscientiousness is worthy of theand they arethefollowing:Overture from ler, "Sweet Western Bell"; "Good -Bye Ebenezer" fullest credit, and I trust it may point a moral "Rienzi";Fantasie from "Flying Dutchman" (Miss Cassey Walmer).There are some well toalland sundry-particularlyinthis trade, (Wagner) played by the Beka Symphony Or- recorded band pieces by the Premier Military where of late there seems a tendency to slidechestra, which is composed of the chief mem- Band, "British Patrol," and "Waldmere March"; monetary obligationsin the vain hope of re-bers of Mr. Henry J. Wood's celebrated Queen's "The Elephant and the Gnat," Premier Bijou gaining lost ground to other persons detriment HallOrcbestra;the LondonStringQuartet Orchestra, and "Reels and Strathspeys," by theat the end. gives Haydn's "Adagio from Emperor Quartet," Premier Concert Orchestra.The whole twelve Company News. and Schubert's "Andante from Quartetin D are good numbers and will no doubt sell well. International Talking Machine Co., M. b. H. Minor," while Signor Alleno (baritone) renders Walter Gibbons Acquires Premises. L. (Berlin) particulars filed 10th March.Cap- with truly sympathetic feeling Valentine's song Walter Gibbons, who controls a number of ital, 400,000 marks.Registered in Germany on from"Faust"(Gounod)andEllaGiammai musichalls inLondon,hasacquiredthe the 3d of August, 1903.Britishaddress,30 M'amo from"DonCarlo"(Verdi).All these premises of the Edison Bell Co. in Charing Cross City Road, where G. Frampton is authorized to records are remarkably pure in tone and well Road. accept service. recorded. Seymour vs. F. M. Russell & Co. Winslow & Co., Ltd.Registered March 4th New Tension Attachment. This was a keenly contested case which occu- with a capital of £1,000 to take over the busi- The very ingenious and practical tension at - ROYAL APPRECIATION

BY APPOINTMENT To H. M. the QUEEN

To H. M. the KING To T. M. the KING and OF ITALY QUEEN OF SPAIN

HIS MASTER'S VOICE

THE GRAMOPHONE COMPANY, Ltd. 21 CITY ROAD, LONDON To H. H. the KHEDIVE To H. M.the SHAH 15 Rue Bleue, PARIS OF- EGYPT OFPERSIA 36 Ritterstrasse, BERLIN 56 Balmes, BARCELONA 139 Belleaghatta Road, CALCUTTA 38 THE TALKING MACHINE WORLD. FROM OUR LONDON HEADQUARTERS-(Continued.) :,. £3,988; sale of business to Mr. Hunting, £800, and £90 from Mr. D. Rees for the Linquaphone business.In the courseof his remarks the officialreceiver saidit would be a matter for the liquidator to consider as to impounding some "CLAIZION" payments made to certain creditors in preference to others a few weeks prior to the resolution to wind up the company, and also to consider the FULL-LENGTH 10 -in.DOUBLE-SIDED legality, or otherwise, of certain debentures is- DISCS sued on or about the same time.Application CYLINDERRECORDS PHONO.CUT to the court will be made to appoint Mr. E. Johnson as liquidator, with also a committee of inspectioncomprisingthreeoftheprincipal MONEY=MAKERS creditors and two shareholders. AllJobbersand Dealersshouldgetinto NORTH OF ENGLAND NOTES. touchwithus. Wecaninterestyou Manchester, April 4, 1909. Talking machine trade in Manchester during the past month has been somewhat slow.Money The Firstoi istthe Nomwaninufcaogurrsee of has been rather hard to get in from the retailers, who are undoubtedly feeling the pinch of the ..4 New 5 -MinuteRecords scarcity ofitasregulated by the spending powers of the middle and working classes.Gen- erally speaking, in the North, the larger mills are only employing their hands three to four ThePremierManufacturingCo.,Ltd. days a week, instead of six.This leaves no margin whatever for luxuries, such as talking 81 CITY ROAD,LONDON,E. C. machine goods, and we are sorry to say that Agents wanted in alltowns where weare not represented there are at present no signs that these condi- tions will be any better for some time to come. In fact, itis generally recognized in the trade . . that there will be a diminution of dealers who cannot stand the strain before the business re- tachmentforPattie and other phono soundbut that of particular interest was the repro-gains its normal capacity. boxes; the invention of J. Lewis Young, is to ducer, which plays both kinds of record.It is At Messrs. Richardson's, of Manchester, Liver- be manufactured under royalty by the Micro -done by means of a two-edged sapphire, the al- pool and Blackburn business generallyisre- phonograph Co. of Goswell Road, London. teration for either track being effected by theported as moderate.They anticipate that the Premier Mfg. Co.'s Exhibition. movement of a small lever.Itis a most in- new British list of the "Amberol" records will Way down Clapham Junction the residentsgenious arrangement, gives every satisfaction, give to a large extent a considerable fillip to the had a most enjoyable time the other evening atand is an undoubted achievement worthy of thecylinder trade and thereby increase the sales Munt's Hall, which the Premier Manufacturingfullest credit. The diaphragm in this reproducer in records in a British variety that have been Co. had taken in order to give a concert and is of copper.Yet another new device consists hitherto unobtainable.They report that their demonstrationoftheirfive-minute"Ebonite" of an attachment for the well known Edisonnew venture in Blackburn is meeting with con- cylinderrecord and other new lines. These standard machine.Itismarvellously simple siderable success. were very effectively displayed in a well ap-and is easily fixed to make the necessary gear - Both Burrows & Co. and Messrs. Deuve, of pointed show -salon off the main hall.I havechange to play both records. High street, also report busiues as fairly mod- already dwelt in former issues upon the excel- These revolutionary new products so carried erate.At present there is somewhat of a lull, lent 200 -thread "Ebonite" record; and apart from me away with enthusiasm that I quite forgot to the same as being experienced with other large mentioning that itis cased in a very strikingremain throughout the concert, but in nowise firms in the North. box -made square, I would say that from the gen- did it suffer, for from reports since received I eral all round good qualities of this record there learn that many well known talking machine ar- is certain to be a huge demand from the trade. tists rendered unto the gods of their best, which The retailpriceis1/6, the materialis hard thecrowdedaudienceheartilyappreciated. and smooth, and surface noises are conspicuousHarry Lauder and George Robey might have The Stroh Violin only by their absence.I was next shown a new been there but for pressing engagements; still, cylinder machine, which plays either the 100 -orthe void was successfully filled by a good demon- 200 -thread record just at will and by the simple stration of the five-minute record, at which the du A new instrument possessing aVIOLIN NI TONEof great beauty and remarkable movement of a lever.The motor is of strongenthusiasm was unmistakable.The whole ar- power, which will appeal to all music lovers. and good workmanship, as are the other parts,rangements were organized and carried through Invaluable for Small Orchestras. without a hitch by that well known sales mana- a The Stroh Violin being scientifically con- ger, Mr. G. C. Hallett, to whom: "Tu ne cede structed will withstand the varied tem- Talking Machines, Records malis, sed contra audentior ito." peratures of the tropics, where the ordinary and Meeting of the Creditors. violin is useless. The first meeting of the creditors in the mat- Accessories of Every Description Musical Instrument Dealers and others in- ter of the Russell Hunting Record Co., Ltd., un- (11terested should write for free descriptive WHOLESALE, RETAIL and EXPORT TRADER der winding -up order, dated January 26, 1909, was booklet to the Sole Maker. On Cash Lines at Close Market Prices held March 31 at 33 Carey street before the officialreceiver, who said that the statement Should you desire to buy English or of affairs which should have been received in Continental goods, write me atonce. January was not lodged until March 30.This GEO. EVANS Prompt attention given to all inquiries, precludes him from giving complete informa- Successor to CHAS. STROH and orders shipped at shortest notice. tion on this occasion.But the position of the 94 Albany Street, Regents Park, London, Eng. DEALERS who desire to keep in touch company on May 4, 1908 (date of the voluntary with this side please state requirements. liquidation) showed that there were seventy- For the past3years we have sent goods all nine unsecured creditors, with claims amounting over the world and in each case continuous re- to£3,847,whiletheclaimsamountedto peat orders have been the result.We are pre- £4,329 13s. 4d; fully secured creditors, (loans or MELOGRAPH DISC pared to STUDY YOUR INTERESTS if you favor debentures)£2,515; preferential creditors-for us with your inquiries and orders. rates and taxes, £574.At that time the es- OUR SPECIALTIES ARE timated assets to meet the claims of unsecured RECORDS CO., Ltd. MACHINES, MOTORS, GEAR and GEAR WHEELS creditors amounted to £4,595.But the present NEEDLES, ALBUMS, REPRO and SOUND BOX -SPARES position to -day, according to the statements made, 22 SIR THOMAS ST., LIVERPOOL resolved itself into the fact that after allowing FAVORITE, BEKA and ZONO RECORDS, Etc. for all official expenses of liquidation there re- The finest double -sided 10 -inchDisc Lists and all particulars free on demand. mained in round figures the sum of between Records on the market, 2/6 each. " ROBINSON'S," The Talkeries £1,000 to £1,500 available for the unsecured Compare them with any other make at any price. 213 Deansgate, Manchester, Eng. creditors.The following are particulars of as- Write for Lists and Samples. sets realized:Sale of records to Mr. Holmes, THE TALKING MACHINE WORLD. 39

OtherexhibitorswereErnstHolzweissig, THE ANNUAL TRADE FAIR AT LEIPZIG Nachf.; the "Boma" ApparatebauGesellschaft m.b.H.; Louis Bauer, Mermod Freres, Excelsior- Not Quite as Important as in Previous Years-Leading Record Firms Failedto Exhibit-Dis-werke, m.b.H., all makers of machines and rec- play of Machines, Horns and Accessories Also Reduced-What the Leading Firms Exhibited ords, and theSchwabacherNadelfabrik,H., -Tendency Toward Hornless Machines-Combined Piano and Talking Machine Shown. Reingrilber and Niirnberger, Schwabacher Nadelfrabrik, G.m.b.H., makers of needles. (Special to The Talking Machine World.) The weather during the fair rather damped Lenzen & Co., of Krefeld, showed a decided Leipzig, Ger., April 4, 1909. the ardor of most people, but for all that tradenovelty that made a great impression, namely, Peter Strasse was, in appearance, as gay asseemed to be quite satisfactory. one of their Herold talking machines, built into usual this year for the annual talking machine Among the English visitors the following were a player -piano.The piano accompanies the mu- and novelty exhibition.All reports confirm thatin evidence:Messrs. S. W. Dixon and Berlinersic of the records perfectly.It appears that the the fair was not so important as in previous(Gramophone Co.), M. Herzolf and M. Ficker, of records are prepared in the following manner: years,probably owingtothefactthatthe the New Polyphone Co., M. G. Murdock and M.the disc desired (for instance, a vocal solo)is majority of the leading record firms refrainedFulton (J. G. Murdock & Co.), Max Samuel andplayed and at the same time accompanied by a fromexhibitingwhilethekeencompetitionA. Balcombe(Barnett, Samuel & Sons), M.pianist on a piano fitted with a receiver.In the among manufacturers of machines, horns andCullum, of Lockwoods;A.Vischer(Favoritereproduction the same disc is used, together with accessories also reduced the field of exhibitors.Record Co.), Louis Sterling (Rena Manufacturinga music roll perforated to correspond to the re- There were, however, some very attractive dis-Co.), M. Crates (Craies & Stzavridi), 0. Ruhlceiver of the piano. The effect is really astound- plays, the chief center of interest being that of(Beka Record Co.), M. Anares (Homophone Co.), ing.All the more so when it is taken into con- a new concern styled the Saechsische HolzwarenM. Bragg (Universal Talking Machine Co.), andsideration that the price of the instrument is not Fabrik, Max Bohme & Co., formerly very large M. Cooper, of Messrs. Cooper Bros., Ltd. increased to a very great extent by the addition cabinet makers who have now entered the field The Deutsche Novophon-Werke,G.m.b.H., of the talking machine and the synchronal mech- asmanufacturersofmotors,tone -armsandBerlin, had on exhibition a new talking machineanism.An ear for music is, however, to a cer- records. The tone -arm is the well known Colum-called the "Serenate," with a new style patented tain extent necessary in managing the instru- bia pattern, with sound box with patent clip. reproducingapparatus. Thereproducingap- ment, as should the pitch of the piano fall away The motors are unique, being quite different inparatus is readily placed on various makes ofsomewhat, the velocity of the talking machine make to anything else on the market, and needlessmachines and consequently a large demand is ex-must also be moderated until both have again to say the firm are reaping the reward of theirpected for it. the same pitch. enterprise. Excelsiorwerk, m.b.H.,Kiiln,Nippes., had a fine Another difficult problem which can now be Carl Lindstrom had a very busy time.His line of machines at the fair, including a newregarded as solved is the reproduction by me- display of machines-something like 150 models,automatic model, selling at a moderate price. chanical means of the strains of a violin.The ranging in price from 10s.to £100-caused a A large number of hornless machines were ex- best solution has been found by the Ludwig deal of interest. hibited and seem to_be gaining in popular favor,Hupfeld Co., who have constructed a reproduction A very fine range of machines was also ex-though numerous improved styles of horns at-piano with accompanying violin solo.For this hibited by Fritz Puppell, who appeared to betracted considerable attention. purpose a revolving interminable horse -hair bow doing a thriving business. One of thenoveltiesofthe show was ais used in connection with a violin with extended Several lines were shown by Herman Thorems.talking doll, exhibited by the Intern. Sprech- neck. The different notes are attained by fingers One or two Swiss firms had displays, but theirpuppenGesellschaft,m.b.H.ofNewstadt,b., which are controlled pneumatically and which machines, in appearance at any rate, were some- Coburg.The doll speaks and sings to perfectionpress on the strings on the neck of the violin at what inferior to the German standard. and seems assured of a successful future. certain intervals, thus shortening the strings as Pattie Frerils had on show their new 20 -inch The Magazin-Sprechautomat No. 1is an im- required. record. which gave very fine results and was the proved form of automatic talking machine carry- recipient of much praise. ing eight double -sided disc records, it being pos- Wilber Gibbs, Bellingham, Wash., jeweler, re- Another exhibit very much admired was that ofsible to reproduce any desired selection.The ports talking machine business in the Edison the Symphonion Co. machine was made by the Polyphon-Music-Werke. line has improved every day. DEKA RECORD The Best Disc In the World

The Largest and Most Comprehensive Repertoire in

German Croatian Siamese English Bohemian Abyssinian French Grecian Tamil vy Italian Arabian Malayian Russian Turkish Burmese Polish Chinese: Hindustanee: Spanish Swatow Urdu Portuguese Guakau Marathl Hungarian Pekinese Gujarathl Dutch Shansinese Hindi Danish Kiangnanese Tarsi, and 15 Jewish Cantonese other dialects. Roumanian Japanese REPERTOIRE ALWAYS UP-TO-DATE

For terms, etc., apply to Beka Record, G.m.b.H., 75-76 Heidelberger Strasse, Berlin

Sole Agents for British India, Ceylon and Burma : THE TALKING MACHINE & INDIAN RECORD COMPANY 15 Elphinstone Circle, FORT, BOMBAY Sole Agent for Great Britain and Ireland: O. RUHL, 77 City Road, LONDON, E. C. THE TALKING MACHINE WORLD. tional features of the talking machine and em- ploying it to good purpose.From a Louisville (Ky.) paper of recent date we clip the follow- The Patent "Flex" Diaphragm ing which emphasizes our opening remarks.It The Loudest and Most Natural reads: More MusicLess ScratchReproduction Yet Obtained. "That the modern graphophone is something better than simply 'canned sounds,' was demon- For Edison "C." "H" or Columbia size, 04r) with crosshead complete, post tree 2 or 50c. PaledNeedle Tension Attachment strated last Sunday morning at Trinity M. E. A LITTLE MARVEL For "Exhibition" Box Church Sunday -school, where under thedirec- Makes All Needles Louder tion of Morris Silverstein, local manager for the For " Exhibition " Sound -box. post tree. 4 or $1.00 Post free with instructions.1 6 or 38e. Columbia PhonographCo.,thismachineren- Together with Needle Tension " ** 5 or $1.25 This little Attachment is most VERY LOUD, MELLOW AND SWkEI' simple and effective and Involves dered a sacred concert.The introduction of the no alteration tothe sound- box graphophone into the Sunday -school room was Testimonialsand Repeat Or- 11 whatever. Detached in a few seconds. Decidedly Increases voluiue and a decided novelty as well as a complete success, ders from the World Over. detail of reproduction. Specially good with Fibre Needles. the machine rendering in a clear and intelligent Particulars DAWS CLARKE 5 Longford Plac. Longsight.II TRADE way such favorite hymns as 'Holy -Holy -Holy,' tree from MANCHES IER.e ENGLAND SUPPLIED 'Nearer, My God, to Thee,' Lead Kindly Light,' etc. With thepossibilitiesofthe Columbia Graphophone as a part of the church musical EDISON ON COLLEGE STUDY. the present time' many important high -salaried positions are vacant for want of enough capableorganization, thus demonstrated,itis probable HeThinksVery Little of the Arts Part of It-scientists.In fact, the modern times are alwaysthat other churches and Sunday -schools will fol- Academic Training, HeSays,Is Old anddemanding a higher intellectual standard for alllow the innovation set by Trinity." Does Not Keep Pace With the Times-Aimportant positions. Scientific Career Spurs Because It Interests "What the country needs now is the practical. INSURE AGAINST PANICS. -Man the World Wants. skilled engineer who is capable of doing any- thing.In three or four hundred years, when the Liability Insurance Companies Protect Man- Thomas A. Edison in an interview recently in country is settled and commercialism is dimin- agers Against Loss-A Board of Censorship the Yale News scored academic education as aished, there will be time for the literary men. to Pass on Films. waste of time for practical business or industrial At present we want engineers, industrial men, Insurance companies, according to Frank L. men.He said: good business -like managers and railroad men. "My answer to the question 'Is a college educa- In fact, there is a field for the men everywhere. Dyer, of the Moving Picture Patents Co., con- tion an essential or even a valuable al -vantage "One of the chief attractions of scientific worktrolling ninety per cent. of the film production as a preparation for a young man about to enter is extremely and constantly interest-for moving picture shows, will now cover not is that it and upon a scientific career?' is that it is decidedly ing.A literary career often becomes monoto- only thefittings,furnishings,machines not an essential.As to its being a valuable ad nous, while scientific work is always increasingfilms of any licensedtheatreintheUnited vantage I should say that, of course, the mentalin interest.This spirit is shown, for example,States, but w_11 issue also a liability insurance developmentwhichacollegecoursebringsby a machinist who toils at one thing all thefor amounts as high as $10,000 for damages or quickens the perceptions and enables a man totime, but just set him at some experimentaldeath resulting from fire or panic. more easily grasp the minute points of science, work for a while and his keen interest is at once Mr. Dyer, who isalsopresident of the Na- but it seems to me that a purely academic train-manifest. tional Phonograph Co., said: "A board of cen- ing is a great waste of time, since in four years "My greatest objection to a college educationsorship has examined 30.000 feet offilmsin no one can learnallthe essentialpoints offor a scientist is that academic or classic learn-the last few weeks andIpredict that within science, and four years of active and experi-ing is old and does not keep progress with thea short time not one of the 5,000 licensed the- mental work will be of much greater value than times.It does not teach a man to think prac-atres in the United States will be able to pro- an equal amount of time spent in obtaining a tically.Science is deeper than Latin or Greek.cure films that are not moral, educational or college education. It is easy for a lawyer to get along with smallcleanly amusing." "Ido not mean, however, to depreciate theability, but a poor engineer is found out in less value of a college education too much, for it isthan six weeks, and unless he has learned to PUBLICITY PAYS. undoubtedly a desirable foundation for any ofthink for himself and understands his work he The advantage of a trader keeping his name the professions, such as law, the ministry, medi-cannot succeed. before the public was exemplified the other even- cine or literature.For a scientist four years of "A scientific education is valuable not alone ing at a crowded political meeting held at Bally - academic work seems to me to be a waste ofto an engineer, but also to a business man, forcastle, County Antrim (Ireland), when one of time, in spite of the fact that college men's mindsit teaches practical lessons.On the other hand, are better trained and therefore attain furtherLatin or Greek are of no value to the practicalthe speakers, Mr. Crawford, referred to an oppor- learning more easily. business or industrial man.Ifcolleges couldtunity of their member (Mr. Glendenning) join- "In scientific work, as in all other work, theteach their men to become first-class draughts- ing issue with his Tory opponent and doing some chief factor of success is the power of stickingmen that would be a great advance, for skilful educative work in the constituency."And," went on Mr. Crawford, "if he were himself unable to to a thing. Iattribute all that I have accom-draughting implies that a man can do anything. plished to the fact that I hold on where mostIn my opinion the best course offered at presentreply, Edens Osborne would have supplied him persons get discouraged.Another fundamental in the colleges is economics, for this strengthenson short notice with a gramophone record, with characteristic for a successful scientistis thethe mind in many ways and gives one a clear which he could have pulverized his opponent by power of being a close observer. For instance, conception of things as they really are. the simple process of winding up."This sally whileI am experimenting to find some special "In conclusion Isay that as it is impossiblewas greeted with loud laughter and app'ause. thing by my close observation I often see dozens to learn everything in the world, let each man There is no doubt that Mr. Osborne deserves the of other things not connected with what I am pick his course, and with care and then follow free advertisement given by the reference. after, and thus the scientific field is one that is it.As forthe,literary or professional man, al- Alden Bidinger & Co., Waukegan,Ill.,have constantly expanding and broadening out intothough this is not the time for the former, he taken a five years' lease on the building next door new fields. should follow a classical course such as is offered to their present quarters and have arranged for "Unlimitedopportunities areofferedinthe at Yale, Harvard, Princeton or some of the othera double wareroom, in which separate rooms will scientific field for good practical scientists, and colleges." be provided for Edison phonographs and Victor the higher positions are awaiting the skilled talking machines. men.For all the $3,000 or $4,000 positions there GRAPHOPHONE FOR SUNDAY -SCHOOLS. are many capable candidates, but when it comes L. T. Grubb, Dayton, 0., has sold his stock to the $10,000, $15,000 or $20,000 positions it is Sunday -schools and churches are rapidly rec-cf talking machines and supplies to Crawford very hard to find the right man. Accordingly atognizing not only the entertaining, but educa- Jobes, who will continue the business. BERLIN, S. 0. EMUTZ PUPPEL, G. m. b. H. BOUCHE ST. 35 (35 BOUCHE ST., BERLIN, S. 0.) Manufacturers of the most preferred and cheapest DISC TALKING MACHINES AND PHONOGRAPHS PUPPEL MACHINES INSURE BEST RESULTS Exported to all Countries of the World On Automatic Machines, American Systems, ALL Parts aremade in our own Factory Catalogues in Four Languages sent gratis post paid Telegraph (Cable) Address Pukawo THE TALKING 11 ACHINE WORLD. 41

THE FAMOUS VICTOR ORCHESTRA. NEW COMPANY FOR HOUSTON, TEX.

Portraits of the Men Who Make Up This VeryHouston Phonograph Co. Organized by J.N. Clever Organization-Re cores to Their Swanson, WhoPurchasedStock of Texas Credit of Which Any Body of Musicians Can Piano and Phonograph Co. Well Feel Proud-Produced by Request of Many Admirers Throughout the Country. (Special to The Talking Machine World. ) Houston, Tex., April 10, 1909. Many talking machine dealers and others have A corporation will be organized at once by frequently expressed considerable curiosityre- John N. Swanson, who purchased the stock ot garding the men who make up the famous Victorthe Texas Piano and Phonograph Co., with a Orchestra-that band whose superb playing is capitalstockof$25,000. Applicationtothe reproduced in millions of homes throughout theState of Texas for a charter will be made for world by means of the Victor records. We havethe concern under the name of the Houston become familiar with the portraits of the greatPhonograph Co.Mr. Swanson has been at the

CONDOR

is the Only Needle in the SNAPSII( iT 111"I'llE V11("rolt 4,11cCIIESTRA. World having opera singers, of the popular recording artistshead of the company agency in Galveston for and a score of others, but the men who go tothe past two years, and from now on will con- make up the orchestra have largely remained un- duct a jobbing and retail houseinthiscity, known except through their work. maintaining at the same time a branch house in This is hardly fair in view of the pleasureGalveston In the same line of business. given by the instrumental records produced by the Victor Co.It is difficult enough to make the Since selling out his talking machine business record of a soloist, but the perfected record ot to P. A. Powers, of Buffalo, and Rochester, N. Y., the orchestra means that every musician in the and New York city, Alfred Weiss, of the latter Each Point band must be above criticism.As the record isplace, has gone into the motion picture film busi virtually a photograph of the playing, so will all ness.He is owner of a film exchange and also errors and mistakes appear; hence each playeroperates a theatre, and his profits are so allur- must be an artist to insure the perfect ensemble. ing that Mr. Weiss says he can hardly realize Warranted It is with much pleasure, therefore, that we pre- the way they roll up; in other words, it Is "easy sent herewith a picture of the famous Victor money."Mr. Weiss, speaking of the official cen- Orchestra, whose clever playing has delightedsoring of films saidit was the best thing that millions and added so much to the prestige ofcould happen to the business, making it cleaner the Victor records. and more wholesome, and eliminating the dis- The photograph herewith shows the following reputable features which the best men in his therefore artists:Top row, from left to right, J. Truncillo, line always deprecated. T. Levy, A. Levy, A. Trepte, J. Fuhs, F. Schrader, W. Pryor, H. Conrad.Bottom row, from left to Tom ("1. W.") Murray. of the Wooden Phono- Best Reproduction right, D. Lyons,11.Rattay, Walter B. Rogers,graph Horn Co., Syracuse, N. Y., favored New conductor; E. Kenecke, L. Christie. York with avisita fortnight ago.He was No Ruin of Record warmly greeted and cordially welcomed by the The Flick-Hynds Co. are a new firm of music jobbers.Of course he visited Wall street, and dealers inNashville, Tenn.They will handledisposed of a batch of his high priced stocks at pianos, talking machines and other musical in-an advance of a dozen or more points.Then AGENTS WANTED struments. they jumped fifteen more points, and Tom sadly J. A. Clore has opened a hospital for talkingremarked regarding the disposal of another lot, machines at 1116 Walnut street, Milwaukee, Wis. "I won't, I won't." Sole Manufacturer o MR. RECORDER,know WAX "P," Jos. Zimmermann the best existing recording material for Berliner- (Gramophone-) cut ? If not write for free sample to Needle and Pin CHEMISCHE FLURSTEDT FABRIK E. SAUERLANDT hei Apolda i. Th., Germany The largest manufacturing plant in the world devoted Works exclusively to the manufacture of Master -Waxes A AC HEN,- GERMANY for Gramophone and Phonograph 42 THE TALKING MACHINE WORLD.

It will be observed in the tariff bill now being debated in Congress that in the paragraph re- TIMELY TALKS ON TIMELY TOPICS ferring to products of the trade, which is pub- lishedinaWashington,D.C.,specialon Finally the case of the New York Phonographseems possible when everything is considered." another page, that the words talking machines Co., New York City, against the National Phono- are not used.Instead, "phonographs, gramo- graph Co., Thomas A.Edison,EdisonPhono- The statement above is a reminder of the re- phones and graphophones" are employed. Phono- graph Works and others, Orange, N. J., has beeucent meeting of the executive committee of the graphs and graphophones are all right, as each settled outofcourt, and arrangements wereNational Association of Talking Machine Job- describes a specific type, but "gramophones" is amicably agreed upon by both sides on the even-bers in Columbus, 0., the particulars of whichnever heard in the American talking machine ing of April 8. The terms of the stipulations ex-appear at some length elsewhere in The World. business. Ournationalsolonsshould"get changed are withheld for obvious reasons. Suffice The association is attracting more and more at- acquainted" with trade usages and keep up with it- that they are satisfactory to the parties imme- tention on the part of the trade, as well as much the processioninthe employment of correct diately in interest, and the suits in the Federalgreater respect for the practical work it has nomenclature when it comes to framing laws in- and State courts will be withdrawn.This causedone, and is doing.This is due, in uo small telligently,especially suchaspertaintothe celebrd has been before the courts, in one form measure, to the painstaking and very efficient ex- tariff, wherein even the misplacement of a punc- or another, going on ten years, the coutest beingecutive committee, whoseindividualmembers tuationmarkhasnotinfrequentlyledto waged bitterly at times.Eminent counsel haveareconstantlyexchangingviewsby mail, momentous consequences. been engaged, to whom retainers startlingin "drumming up" new members orgettingto- their magnitude were paid.The latest stage ofgether in formalconsultation. Among other These piping days of spring look good to the the litigation occurred March17,whenthe matters disposed of at thi Columbus meetingmotion picture contingent.So much is heard United States Circuit Court of Appeals, secondwas the selection of the time and place for the of the profits in this line as to make the margin circuit, affirmed the opinion of Judge Hazel inannual convention, namely, Atlantic City, N. J.,of ordinary commercial business seem tame, if the Circuit Court.It is needless to go into the July 13 and 14.Hereafter the conferences ofall the stories one hears can be credited.Almost patticulars, for neither Edison jobbers or deal- the executive committee will not be confined ex-without exception, if a place is operated in a ers were directly concerned, although attemptsclusively to members, but any one of the asso-cleanly, and fiirly enterprising way, -the coin lit- to scare the New York trade "stiff" by threat-ciation is invited and is privileged to attend, so erallyrollsin,and with ''theexpenses corn- ening to mulct them in large sums of money-as to make the meetings general: as much. aspiratively light, it can be readily believed that running into millions-were occasionally made possible. there is more truth than poetry In the tales that in the course of the proceedings.It was what arefloating. aroundrespectingthisbusiness. is termed a "company fight," the termination of Caruso and a few of his colleagues may beWith the introduction of the talking machine which is happily welcomed no less.The Na-the only mortals who make $10,000 to $20,000 a in conjunction with the moving picture a very tional Phonograph Co. are not likely to issue any year by singing into phonographs, but there are desirable and attractive feature is enjoyed.In formal statement in connection therewith, andmany humbler singers in all parts of the worldfact, unless speaking or singing are added the as it did not costa single Edison jobber or dealerwho have their songs preserved for alltime. show is comparatively "stale,flat and unprofit- a penny, notwithstanding thevast sums thatStudents of folk -song and primitive music are able," though such vast strides have been made were expended in a case so complex that even busy making records.Doubts have beenex- in the improvement of the films that they are experts lost their bearings occasionally, the best pressed as to the reliability of such records on well night perfect.To be sure, disreputable peo- the trade can do is to "forget it." the ground that a primitive musician might not,ple are in every line, and the motion picture when in presence of an awe-inspiring apparatus amusement institutions have their "black sheep," Of course, an exchange of views on business in rapid motion, ding as he usually does, but thiswho have brought considerable discredit on the is -always in order and the opinions of some men objection is founded, as Benjamin Ives Gilman profession, as it were, by pandering to the vicious on this topic are naturally more sought and of remarks, inhis new book on "Hopi Songs"and evil minded.Fortunately this element is greater value. -The expressions of the mere gos- (Houghton -Mifflin Co.), on a wrongful attribu-now almost eliminated by the film manufacturers sip, shallow -thinker andpoorly -informedaretion to exotic peoples of our own habitudes ofsubmitting their pictures to a board of censors, like so much chaff, that is blown which way the self-consciousness.He says on this subject: "Aand the latter's objections are heeded and their wind listeth.In the case of J. Newcomb Black-Kwakiutl Indian, whose performance before a criticism accepted in the best of spirit.Films man, of the executive committee of the Nationalphonograph I ouce heard through Dr. Boas' kind-which the censors declare are not fit to be seen Aisociation of Talking Machine Jobbers,itis ness, sheepish as was his air before beginning, by women and children, not to say men, are not different.He is a close and an intelligent ob-when once buried in his song crooned away asplaced on the market, and in this way a pure, server, and being an eminently successful mer- simply and unhesitatingly asif he had been clean and enjoyable entertainment is presented. chant he, is entitled to more than passing con- squatting on damp stones in a circleof hisThe result is these vaudeville parlors of nickel- sideration when talking of current mercantilemates by a British Columbian river, instead ofodeons, or theaters, as you please to call them, affairs.Returning recently from visiting severalbeing seated in an office amid inquisitive Ameri- are crowded daily and nightly, and the potential- important points where trade affairs were dis-cans. Among Javanese and Syrians I have found, ities for wealth of the moving picture institution cussed by men of the same caliber as himself,as I had before among Chinese, neither constraintare described as "beyond the dreams of avarice." he spoke as follows to The World and in a can- nor indifference, -but instead a very lively in- did manner:"I foundthetalkingmachineterest in and delight over the instrument and A flying machine with a sound reproducing at- business generally quiet, but this is also true ofgreat pride at being selected as spokesman totachmentis an idea of an inventor- of Loug other lines.In thefall, however,Iexpect athis marvelously docile echo.Dr. Fewkes tellsIsland, N. Y.As the party in question has had revival of trade, and then the field will be much me that his experience in recording the perform-years of experience as a profesional recorder more fertile, as the jobbers and dealers who haveances of the Hopi was very similar.The Snakeand is a man of a mechanical bent of mind, the remained are more representative. chants had all to be repeated to the old priestscheme may be more than a passing fancy.The "In other words, the best material has re-who sang them, and not until they had passedutility of this peculiar combination is still to be mained.Jobbers who -played at doing businesshis censorship and he had breathed upon the cyl- demonstrated. are survived by those who have done businessinders would he consent to give the records over." in a business way; have morecapital,keep larger and more varied stocks, and are equipped The "Side Line Section" of The World has A sound -box that may be heard of in the fu- for and capable of promoting, stimulating and de-been received with every evidence of approvalture has no gravity reproducing needle, and its veloping trade. It has always been my contention by the trade.E. A. Schweiger, Brooklyn, N. Y., seating is of a composition that practically elim- that there were too many jobbers and dealershandling the Victor and Edison lines as leaders,inates the scratch of a disc record.The mate- who were in no manner competent to managealso photographic outfits, sheet music, sportingrial absorbs the foreign mechanical noises on their business successfully and therefore profit-goods, etc., very frankly said a few days ago:the same principle asitisaccomplishedin ably.They were a detriment and a hindrance. "I am free to say that I think the 'Side Line telephony.Great things are predicted for its The weeding -out process that has been going onSection' of The World the best thing ever done use when the promoters get ready for the mar- for a year or more is of incalculable advantagefor the trade.It shows enterprise of a high ket.Besides these enthusiasts claim to have a to the trade at large.The National and Vic-order and excellent journalistic judgment.Be- new and original method of reproducing that tor companies have formally announced theirsides, as itis conducted on the same exalted"lays over" everything now known in this line. policy of refusing to create any new jobbers orplane as The World-the best paper of its kind dealers, unless their linesin the territory inthe world over-I have every confidence in the Commenting onvariousimprovements em- question are notproperlyrepresented. Thefirms who use it to advertise their specialties.bodied in the talking machine of the present shrinkage that has occurredinthisrespect To me the 'Section' has been of great advantage,day, an expertofinternationalrenownre- strengthens the hands of the people who, as I for in addition to putting me in touch with linesmarked the other day: "From what I know and said before, do business in a business way, and that I can handle conveniently and profitably,can learn, the machines of the future will be the scope of the fall trade will prove the truththese same goods bring new customers for myhornless, and of the music -box type.The Eu- of my judgment.I do not look for a boom, justregular stock-talking machines.One helps theropean trade are more familiar with this pattern, a steady trade that will keep right on expandingother, and I am certain many more talking ma-and I am firmly of the belief it is only a matter and widening out as conditions improve, as theychine dealers throughout the country are of theof a comparatively short time before they will surely must.If I am wrong in this prediction,same opinion, and have been benefited in thebe introduced in this country.They have their then I will be grievously at fault, which hardly same way likewise." advantages, the reproduction being very satiSfac- THE TALKING IVIACIIINE WORM. 43 tory, while their neat, compact appearance is to CUBAN TRADE. BRUCE & BROWN CO.'S GOOD REPORT. be commended. My opinion is, also, that within a year we shall see a number of innovations in Each Section of the Island Should be Exploited The Bruce & Brown Co., of Seattle, Wash., re- the trade unheard ofheretofore." byAmericanManufacturersDesirousof portthat businessfor the month of March Securing Tradein That Country. showed an increase of 35 per cent. over the The Edmund Treavor L. Williams, who was ap- month of February, and the present outlook is pointed last month by the president of the Board Vice -Consul H. M. Wolcott,ofSantiago de that the month of April will show an increase of Trade, London, Eng., as one of a committeeCuba, writes as follows concerning the necessity of at least 40 per cent. above the month of March. to examine the International Copyright Conven-of canvassing the trade of the island by dis-They are doing strictly a wholesale business, tion signed in Berlin, Germany, November 13, istricts instead of confining all efforts therefor to sell only to dealers, and are able tofill orders president of the Gramophone &Typewriters,Havana: absolutely complete the day they are received. Ltd., of Great Britain.The convention differs "A writer in the January number of an Amer - with the British act, and the committee are tocan trade publication makes the following state- consider whether the existing law should be ment:'Commercially speaking, Havana is the amended in accordance therewith.As Mr. Will- last and only word in connection with business iams was placed on the committee to representin Cuba.' talking machine interests, his knowledge of the "While itis not thought that the foregoing trade and its position on copyright matters asstatement represents the general opinion of Amer- connected with the production of records willican exporters,itisbelievedthat they give be of great value. No better informed man could too little attention to the trade of this section have been selected forthiscomplicatedand of Cuba.Of course, many times it is not pos- delicate task. sible for salesmen who visit Havana to make the trip across the island, but they should not Charles A. Parsons, the famous English in be deterred in so doing by the erroneous belief ventor of the Auxetophone and also of the tur-that the trade of the provincial citiesisnot bine marine engine, now being generally adopted worthy of their attention, nor less secure in the "THAT'S on war vessels and the ocean steamship lines,thought that they have accomplished their mis- JUST sion in Cuba when they have visited Havana and arrived in New York, Friday last, from London, WHAT establishedgeneral agenciesthere. Salesmen aboard the "Mauretania," the great Cunarder. WE' VE This is the first time Mr. Parsons has been hera representing European firms come to this city in twenty-four years, coming to visit friends andand spend a week or more in studying trade con- WANTED!" expecting to stay ten days only.He regardsditions, thoroughly informing themselves as to the Auxetophoue as one of his minor achieve-local demands and establishing trade connec- Our beautiful New Idea ments, though it is cutting something of a figure tions. Disc Record Album is prov- in the talking machine trade on both sides of "While it is true that a considerable part of ing just what every disc talk- the Atlantic. the trade of Cuba is controlled by Havana firms, II itis not, by any means, true of all lines, and ing machine owner wants. It appears like an easy task to stand before aitis believed that much valuable trade is lost Have you seen it?Have horn in a laboratory and have one's voice repro-to American manufacturers by reason of the fact s your customers seen it ? They duced.But, strange as itis, until the speakerthat when Havana is canvassed by their sales- will all want it " BAD " when or singer becomes accustomed to the work, ninemen they consider that a trip over the rest of the island is not worth their while.According they do. times out of ten a species of stage fright en- A powerfullyreinforced, sues, the voice gradually sinks to a whisper, then tostatistics obtained from thelocalcustom- e ceases altogether and the novice finds he cannot house, there was imported into this port during cloth bound book with out- utter a sound or control his vocal cords in any textiles alone, of side index.It contains 12 manner whatsoever.Aveteran "lab." man, inwhich only about 7 per cent. came from the s Record Envelopes, or pock- relating one of many instances of this kind toUnited States.It would seem that more of this ets, with attractive leather The Worldraid:"This breakdown orstagevaluabletrade should have been secured by finish, and guarantees sys- fright is quite an ordinary occurrence with us.American manufacturers. The other day a fresh example of this overcon- "This section of Cuba is at least keeping pace tematic record filing, instant SI fidence in his ability to cor.trol his voice hap-with the rest of the island in commercial growth, access, and perfect protection pened. You know, of course, that a good repro-and American exporterswilldo wellnotto from scratching and break- neglect the trade here.American salesmen who I ducingvoicemusthaveacertaintimbre. age. f resonant quality or tone color, if you please, tovisit Santiago are urged to call upon the consul, who will render them all assistance consistent It may be kept on the cen- get any satisfactory results.Well, the chap .in ter table, on the piano, or in the book- question, when cautioned as to what might oc-with the duties of his ofhce." case with other books. cur, and instructed how to throw his voice into , Machine owners can now keep Rec- the horn, was greatly amused and answered he MUSIC LIKE ELECTRICITY. ords of certain classes together-can knew precisely how to act, and so forth.Well, have their Red Seal Album, band and I he started in, and before he had finished two WilliamL. Tomlins, in Lecture. Tells ofIts orchestra Album, comic songs, quartets, You see, Uplifting ForceinLife. etc., etc. sentences he broke down completely. The Red Seal enthusiast will have a he was recording the nature of a business enter- special Caruso Album-a Schumann- prise that he was promoting, and in order to "The power of music as an unlifting force in, Heink-a Farrar.Nothing likethe save the repetition of the same story by himselflife is as tangible as electricity, and can be util- New Idea Album for Red Seal collec- to every man whom he aimed to become in-ized as electricityis at present," said William tions! terested, he conceived the novel idea of placing L. Tomlins, former choral director of the World's And why not?Anybody who pays I his argument on a record, and then 'turning' itColumbian Exposition, in an address on "The several dollars for high grade Records off on a machine whenever the occasion offered. will surely pay a small sum for a filing Moral Influence of Music" before the department system that preserves them perfectly, Of course, what the party had in hand was a of superintendence of the National Educational talking machine proposition, and the idea was and keeps Records of a certain artist.1 Association, in Chicago, recently.Continuing to e or class together. not half bad, so to speak.Well, when his voiceamplify this novel statement, he said: This Album is protected by U. S. failed absolutely you never saw a more aston- "Real music does not lend itself to ignoble patent and cannot be sold by other job- ished man in your life. He was speechless, and he expression.Music vitalizes as nothing else can. bers.Our name does not appear on it I grew white and red by turns and then nervous; Under the influence the careworn are refreshed Nand we will furnish handsome advertis- but not a word was spoken.His jaws wagged, and strengthened, hearts are stirred and all feel ing circulars printed in 2 colors ready though not a sound came.I laughed, naturally,moved as if by one mighty bond of brotherhood. for your imprint. and after I advised the 'victim' to sit down aThis power of music can be utilized for the bet- How many New Idea RecordAl- while and recover his confidence and nerve, heterment of mankind.Every school in the land e bums may we send you on approval? finished his speech.Not having been trained, as Dealers'prices. 90e.forten -inch should befilledwith song. Grown-ups,too, 1$1.20 for 12 -inch, (used also for I said, why his effort was so weak as scarcely may get out ofit something that will impart size.; 10 -inch Records). to be heard after the record was pressed up.strength to fight the battle of life. I But you never saw such an astonished fellow "The whole nation can be benefited by the in your life, as he discovered his voice had gonepower of song- As in electricity, so in music. THE RUDOLPH WURLITZER CO. back on him.Well, never mind Balaam's ass,We have not learned half its uses.Music comesI Victor, Edison and Regina Jobbers at for that is another story." in a flash.Those who hear it are lifted up by CINCINNATI and CHICAGO its power.A few take the strength and joy Two points of supply; order from the nearer. The reason most great men live in small com-that music has given away with them.Itis 1 munities is that they have fewer neighbors tofrom these that we get an inkling of the powerWMA;WilliglAW:Zer knock 'em. in music." THE TALKING MACHINE WORLD. 111 are proving an excellent means of stimulating THE QUAKER CITY'S BUDGET OF NEWS. trade in his territory. Columbia Phonograph Co.'s Store Destroyed byFire --Secure Retail Quarters atOnce and Are Again Equipped to Handle Both Wholesaleand Retail Trade-Manager Gouldrup's Appre- JONES PATENT AGAIN SUSTAINED. ciation of the Courtesies Extended Him by Local Competitors-Trade Not Startlingly Brisk The Jones process patent for duplicating disc -Strike TalkinMiningSectionsHurtsTrade-SomeAttractive EasterWindows-records was declared valid a second time by the What a Run Around the Trade Reveals. United States Circuit Court of Appeals, New (Special to TheTalking Machine World.) that they are unable to get Victor Victrolas fast York, on April 14. Philadelphia, Pa., April 5, 1909. enough to meet the demand for those instru- Fire, followed by two explosions in the build- ments.Most of the jobbeis have installed the The Los Angeles, Cal., branch of the Columbia ing occupied by the Columhia Phonograph Co., athandsome Easter window exhibit furnished by Co., of which Wm. F. Stidham is manager, re- 1109-1111 Chestnut street, caused a damage earlythe Victor Co., either whole or in part, and creditports an excellent volume of business for the to -day to that building and adjoining premises numerous saves thereto. The exhibit consists of a past month.The travelers from the local store approximating $200,000.The first explosion oc-marbelized covering for the floor and a number cover a large section of Southern California and curred just after the firemen arrived, and blew of special Easter records by noted artists attrac-Arizona and state that conditions in tne inte- out the windows of the Columbia Co.'s store, tively displayed.The records are surrounded byrior are very satisfactory. hurling a dozen firemen across the street; soonwhite cardboard rings upon which appear de- afterward the second explosion occurred in thescriptions of the records and those who make The Houston(Tex.)Phonograph Co. have rear of the building.A score of fire fighters them.The various signs are decidedly hand- been appointed Edison jobbers for that territory, were scorched by the flames or choked by thesome and appropriate and attract much attention the concern taking over the stock of the Texas fumes, and were treated in near -by hospitals. from passers-by. Phonograph Co., bankrupt.The change was ef- The Columbia Co.'s loss was a total one. Man- Louis Buehn & Bro., since the closing of their fected April 1. ager Gouldrup, however, did not allow the grass Harrishurg branch, a couple of months ago, have to grow under his feet, for within twenty-fourbeen pushing things at a lively rate at their In retail business it is well to remember the hours be was again in business, having estab- headquarters in this city, and regarding husiness fate of the orator who called upon his friends lished temporary offices in the Stephen Girardas a whole, have no particular complaint to make.to witness the defeat of his opponent and the building, and from there is handling correspon-Only last week they disposed of three Victrolas next day found that his friends had gone over dence and carrying on the usual work of theat retail and filled a dealer's order for over ato the other side and he was friendless.Opposi- business as if nothing had happened.He ar-thousand Edison records.Louis Buehn returned tion is fair; competition is healthful; abuse is ranged for wholesale shipnients being made tolast week from Columbus, 0., where he attendedun:air and to defame is dishonest. dealers direct from the factory.He also ar- the meeting of the executive committee of the ranged for retailing headquarters at 1020 WalnutNational Association of Talking Machine Jobbers. Overstocked Dealers-Attention ! street, to where a full stock was immediatelyHe was appointed one of the committee of ar- Write me at once.I buy excess Records-both shipped from the factory.Within a very few rangements for the annual convention of thedisc and cylinder-Machines andAccessories. days he will be well equipped to meet all de-association to be held in Atlantic City. mands. The Penn Phonograph Co. report a slightly im-Send list and prices.Music Store, 353 West 59th Mr. Gouldrup, by the way, is most appreciative proved demand from their dealers, and state thatstreet, New York. of the courtesy and thoughtfulness- of allthetheir only difficulty at present is in getting Vic- local talking machine men. They offered him thetrolas in sufficient number to fill orders for thosePOSITION WANTED AS MANAGER. use of their warerooms and offices, and he speaks Man of experience in the Victor and Edison instruments. They placed the entire Victor Eas-lines wishes position as manager of department enthusiastically of the good feeling and sympa-ter display in their window, and Manager Barn- thy which they manifested in his trouble. or store in a large city, where ability to handle hill credits a number of good sales to the attrac-and attract the Red Seal trade is desired; basis, The talking machine trade inthis city and tiveness of the exhibit. salary and commission.Address "Producer," vicinity has changed very little during the past Horace Sheble, of the Hawthorne & Shebleewe The Talking Machine World, 1 Madison Ave., month either for hetter or worse, though severalMfg. Co., when seen by The Talking Machine New York. of the jobbers express their firm helief that itWorld correspondent, expressed himself as being will not be very long before a decided improve-well satisfied with the amount of business com- MR. DEALER ment will be noted. Those houses doing businessing to his firm, and especially pleased with the Have you a copy of "How to Repair Talking in the steel and mining regions are far from sans.success of the Starola machines. Their represen- Machines and Phonographs"?Copyrighted.If fled with present conditions in the western parttative, who has heen traveling through India andnot, order it now, get the use of it at once.Post- of the State, the dealers placing very conserva-the Far East, has established some excellent con- paid -on receipt of price, $1.50.Frank E. Drake, tive orders, if any, and practically standing pat,nections for the line in that part of the world, 4245 Tracy Ave., Kansas City, Mo,Rerefence, awaiting the settlement of the labor situation inand the export end of the company's husiness hasGate City Bank. those districts. become a very important factor. When business so far this year is compared The Hawthorne & Sheble Mfg. Co. have several MANAGER DESIRESPOSITION. with that of the same period for 1908 it is found new moves in contemplation which, when made Positiondesired by acompetent manager. that there has heen a considerable gain which ispublic, should prove of decided interest to the Thoroughly acquainted with Victor and Edison. encouraging. Both Edison and Victor records are trade. Experienced in buying and also selling whole- in good demand in Philadelphia and the larger The talking machine department of H. A. Wey-sale and retail by correspondence, mail order, cities, and several jobbers are bewailing the factmann & Son has been getting a good share of soliciting, canvassing, etc., etc.If you want a the local business, especially in the Edison ma-wide-awake manager, who has all business -get- chines and records, and the near future is viewed tingpropositions athisfingertips,totake optimistically. charge of your talking machine department, an BIG TRADE C. J. Heppe & Son report a very good business,swer this ad. and get next to a live wire-one both wholesale and retail, In view of general con-who can "carry the message to Garcia." Address ditions.While the single orders sent in by deal- Box 537, care of The Talking Machine World, OPPORTUNITY ers are somewhat small, as a rule, they come1 Madison Ave., New York. with greater frequency, and as a result a very On accountof outsideenterprises, fair average is maintained for the month. a talking machine concern, situated At the local store,of the Columbia Phonograph FOR DEALERS! in the central states, will close out Co., trade in Philadelphia and vicinity was de- Awell -selected stock of Victormachines and business.This is a sp'endid oppor- tunity for an enterprising business claredto be quite satisfactory, though in the records. Invoice about $1,000;might divide. man. mining regions in the western. part of the StateAddress "Victor Stock," care of The Talking The only exclusive talking machine the unsettled labor situation was reflected in the Mac'hine World. store within 130 miles of a large West- general business conditions. ern city. Manager Gerson, of the Musical Echo Co., con- BUSINESS FOR SALE. curred with the reports of local trade conditions Good phonograph business already established No used machines on hand. made by the other jobbers and expressed the be- No shop-worn or old-style machines. in large city in California.Record trade will lief that there would he a decided improvement keep business going.Only business of that kind ; It will pay to investigate this an- in the near future.The "Echo" album for discin that part of town.Will cut down stock of nouncement. records has proven immensely popular with those goods to suit purchaser, but must have at least Allparticulars will be cheerfully who realize that to get the best results for the $1,000 cash to put in business. Room in store to furnished. longest time the records must be taken care of handle pianos.Rent low.Best climate in Cali- properly.Certain changes are contemplated by fornia. the Musical Echo Co., which will be made public Reason for selling:Owner cannot put per- Address E. T. M. at the proper time. sonal attention to business.Right party can Care of TALKING MACHINE WORLD clear $3,000 to $7,000 per year.Answer quick. 1 Madison Ave., New York M. J. Roth, 1495 Third avenue, New York, has Address 735 M, care of Talking Machine World, inaugurated a series of phonograph recitals which 1 Madison Avenue, New York, THE TALKING MACHINE WORLD. 45

HARMONY OF WORKING FORCE taken, so far as known.The "burglars" had EDISON BUSINESS PHONOGRAPH made a night of it, starting up the heater and Is Most Essential to Success in the Talking Ma- warming the house well.Then they invaded the Has Become a Necessity With Every Progress- chine or Any Other Business-Some Candid,wine cellar, getting some choice wines and canned ive Business Office-Is the Greatest Econo- Straight from the Shoulder, Talk from an eatables.It is assumed that the furniture was mizer of Time-Graphically Portrayed. Employer Which Has the Right Ring Aboutbroken after the wine began to get in its work It-Pays to be Frank With Employes. and the burglars fell to quarreling.The cottage As an economizer of time in the despatch of is one of the finest in Sea Side Park. correspondencetheEdisonbusiness phono- How to get the most out of employes is one of graph stands high in the esteem of busy men. the great problems that confronts every mer- TAFT FAVORS TARIFF BUREAU. As the company truly say,it "saves the time chant, whether he is selling talking machines, or ofhighsalariedmen,increasestheirletter dry goods, or money.As a matter of fact theSays It Will Prove of Great Aid in the Appli-writing capacity, improves their diction, gives employer and employe form one large family cation of the Maximum and Minimum Ratesthem more time for other duties, equalizes the working for a common cause, the employer being of the Payne Bill and Hopes Congress Will work in the typewritingdepartment,insures the directing head.No business can succeed as Act in the Matter. perfectly written letters and decreases the cost it should unless the employes take an interest of correspondence." in the business, put their shoulder to the wheel (Special to The Talking Machine World.) The accompanying illustrations graphically de- and work together in perfect harmony for the Washington, D. C., March 31, 1909. pict, in a very practical way, just what the advancement of the firm.Talking along these President Taft to -day declared himself in favor Edison business phonograph does. lines recently M. C. Hale, Tulsa, Oklahoma City, of a tariff bureau to be created at this session of "Usually one stenographer takes the notes of said: Congress.He believes that such a bureau would four persons. "I have found many cases where this lack ofbe of great assistance to him in the application harmony was fatal to the business. A jealousyof the maximum and minimum principle of the among the clerks, a lack of respect for the em-Payne billin the negotiation of foreign trade 0 ployer, and an indifferent interest in the business agreements, as well as in furnishing detailed in- are all serious handicaps for the success of the formation to Congress and to the White House on various tariff questions as they arise. business.I believe the trouble with some of us is that we don't take our employes enough into The President's announcement was made to the confidence, that we are indifferent to their opin-executive committee orthe committee of one ion pertaining to the business, are quick to cor- hundred created by the National Tariff conven- rect them when they make a mistake, but slowtion recently held inIndianapolis.This com- to praise when praise is due.Nothing helps a mittee,consistingof H.E.Miles,chairman; clerk so much as to receive praise when he has Henry It. Towne, of New York, and D. A. Tomp- kins, of Charlotte, N.C., called at the WhiteDo three of your men stand around while:t one made a good sale or brought a new customer to House to -day tolay before the President the the store. tries to think of what he wants to say "We areall human and appreciate worthy views of the tariff convention per- praise. I always talk over with my clerks the andtorecommend a advisability of adding new goods to stock andmanent tariff commission. the general policy of the business.Some deal- The members of the exec- ers may think they cannot learn anything from a utive committeeagree with clerk, but this is not so.I have in mind one ofthe President that itis nec- the largest wholesale houses of the country, oneessary for Congress to provide whose business system is as nearly perfect as a commission or bureau for the brains can make it, who place boxes throughoutaid of the executive and legislative departments or do all think and dictate at the same time the house and agree to reward any employe whoof the government, and they will use their in- drops a suggestion into the box which would fluence as far as possible to secure legislation on prove of value to the firm.This firm has re- the subject at this session of Congre6.:. ceived some valuable suggestions in this way for the improvement of their business methods. One LANDAY BUYS MUSICAL ECHO CO. especially was received from the elevator boy, which proved a most valuable suggestion and The Well Known New York Jobbers Buy Out This Concern Which Will be Closed Out on was put in practice.Our employes must be made to believe that they are a spoke in the wheel of May 1st. progress; that they are, in a sense, a part of the Landay Bros., Victor distributers, New York,and let this same one stenographer write the firm and that the advancement of the firm will letters of all and have them ready to sign at bought out the Musical Echo Co., Philadelphia, mean their advancement.. Poor clerks are dear quitting time?" at any price.Even one poor one, when the bal- Pa., last week, Max Landay being over there for ance are good, has an evil effect upon the whole several days closing the deal and getting back home Monday. The business of the Musical Echo MARCH RECEIPTS SHOW GAIN. force.I claim that a clerk who can't keep busy all the time is not looking for work, and a good Co. will be continued until May 1, in the mean- (Special to The Talking Machine world.) clerk can nearly earn his salary by selling goods time the Edison, Columbia and Zonophone goods Washington, D. C., April 5, 1909. the customer does not call for. being disposed of, and the Victor stock being re- The statement of Government receipts and ex- the "It is a good plan to encourage clerks to read. moved to New York, and placed on sale in penditures for March shows a gratifying increase After conclud- trade papers. They can be benefited as much regular way with Landay Bros. in the receipts, both as to customs and internal as the dealer by this class of reading. ing his negotiations in the Quaker City Max revenue.While, as a whole, they do not equal "We should be frank with our employes if they spent Sunday in Atlantic City, N. J. those of the period just before the panic of 1907, do something wrong.Correct them on the spot the receipts from customs are within $1,000,000 and praise them for the good things they do. MURPHY TO BECOME COLUMBIA JOBBER. of the figures for March of that year.The in- Some merchants make the mistake of not teach- ternal revenue receipts, however, are over $2,000,- ing the clerks what they themselves know about On the first of the month, H. A. Yerkes, man-000 short of March, 1907.The expenditures con- the business, but let them drift along and kick ager of the wholesale department of the Colum- tinue to increase, although they are considerably because they can't handle the business as they bia Phonograph Co., General, New York, went less than was anticipated one month ago, when to Buffalo, N. Y., where a change was made in should. the Sixtieth Congress adjourned. We all spend more or less money each year the local establishment.S. 0. A. Murphy, the Columbia Co. manager, who was in New York advertising our business, but our greatest adver- NEW EDISON DEALERS. tisement is a complete stock of goods and bunch the previous week, has taken over the business of congenial clerks who are working in perfectas an independent Columbia territorial jobber The Maine Jewelry & Optical Co., are new Edi- harmony with their employer. under his own name, which was recently incor- son dealers in the city of Everett, Wash., hav- porated.Mr. Yerkes closed up the details of the ing removed from the state of Maine.They deal while in Buffalo.lie also visited Detroit,believe the outlook for business in the Golden INVADERS HOLD REVEL Mich., and Cleveland, 0., before returning. West is much ahead of the outlook way back East, where they came from.They have a full In the Summer Home of A. C. Middleton, of The Guernsey Music Store, North Yakinia, the Victor Talking Machine Co., in Sea Side catalog of Edison records and are doing a very Wash., under the able management of C. W. Har- nice business. Park, N. J. ris, is going after the talking machine business The summer home at Sea Side Park, N. J., of strong.They are carrying a complete stock of The John C. Walling Co., Seattle, Wash., have A. C. Middleton, of the Victor Talking Machine Co. Victor and Edison goods, have sound -proof rooms refitted their store on Union street and equipped of Camden, was found to have been broken into in which to demonstrate the merits of the goods, it with a balcony of four sound -proof rooms, in and the furniture wantonly broken and destroyedare wide-awake, and will get a goodly share of whichtodemonstrate talking macbines and recently,although noarticlesof value were the business in that vicinity. records. 46 THE TALKING MACHINE WORLD. Millions of Readers Se( And We Are Sending APPLETON'S APRIL

No advertising campaign ever had a more plain and def rte purpose than this one of ours. We had an extraordinarily interesting story about Colur la. Double -Discs,totell to owners of disc machines.We had a no is interesting story about ColumbiaIndestructible Records totel o owners of cylinder machines.We had a somewhat more educati al (ACcw' but no less important storytotell concerning Columbia Disc.d OSAOYOUTAN Cylinder Graphophones to those who have not yet come to an ap 2- ciationof these peerless musical instruments and all-rounderr- tainers. 1 H I 1 -.RICAN REV I EWal We are illustrating on these pages some of the magazine 0 F general circulation which have carried our story repeatedly during e 0 last few months, and in which that story is still being told to somet g - REVIEWS 81 ALB!, T ;5t1 like ten million readers.

., THE ALL- STORY SCRIBNERS WHERE DEALERS MAY Si(i Atlanta, Ga., Columbia Phonograph Co., 82-34 N. Broad St. Jacksonville, Fla., Lu Burlington, Vt., R. C. Smith & Co., 68 Church St. Johnstown, Pa., Porcl Imp\cpaINE Baltimore, Md., Columbia Phonograph Co., 204 W. Lexing- Kansas City, Mo,, Co ton St. Little Rock, Ark,, Ito Boston, Mass.,Columbia Phonograph Co., 174 Tremont St. Mont., Scos Buffalo, N. .,S. 0. A. Murphy Co.622 Main St. Los Angeles, Cal., Co Chicago, Ill.,Columbia Phonograph CO., 88 Wabash Ave. Louisville, Ky., Colun Cincinnati,0.,ColumbiaI'honographCo.,117119W. Fourth St. Memphis, Tenn., Cole' I Cleveland, 0., G. J. Probeck Co., 420 Prospect Ave. Minneapolis, Minn,,to Dallas, Tex., Columbia Phonograph Co., $15 Main St. St,, South, k Denver, Colo., Columbia Phonograph Co., 505507 Sixteenth St. Norfolk, Va., Kraeme Des Moines, Iowa, Columbia Phonograph Co., 704 W. Wal- Nashville, Tenn., PA tiED rICWrtiLsiS 4 nut St. Ave., N. (College {LLUSTRA1191'1:0,0_4 Detroit, Mich., Columbia Phonograph Co., 242 Woodward Ave. New Orleans,La., HEw NOILIC Duluth, Minn., Columbia Phonograph Co., 116 W. Superior St. delet St, Indianapolis, Ind., Columbia Phonograph Co., 27 N. Penn New York City, Colu, 'XMIINT'05 ilmAracitc, sylvania St. Omaha, Nebr., Col. P ANORDEN DEcEiv,BE PRICE 15 CENTS COLUMBIA PHONOCE TRIBUNE IR L -7N\

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11NIVANN 11/t11,111,111SG TiLE AMFPLIA171./ZWP MET ILA 84i THE TALKING MACHINE WORLD. 47 Columbia Advertising Straight to Your Door ook We don't tell our story and leave the reader up in the air-we d him to you for proof. It's gotten far by the theory stage now-we know quite well that )usands of interested people every week are following our suggestion d asking for proof and demonstration in the scores of our dealers. But this is not a history of the past.It's the future we are all crested inand we want to give you our assurance. that, sensational the results have already been, we have only just begun.The Columbia GOOD-. aler who has secured exclusive Columbia rights and gotten started IIOUSEKEEPING th the Columbia line in this month of April, 1909, has built himself solidest foundation that a business could want-and he will see it )re and more plainly every month. The exclusive Columbia agency is the one real live issue in the busi- s this minute. Take that hint.

UST 'Q8 i*-1F E COLUMBIA PRODUCT With Co. Philadelphia,Pa.,Columbia PhonographCo.,1109 Chest JcITGC), nut St. ,ranklin St. I'ittsburg, Pa., Columbia Phonograph Co., 101 Sixth St. MUNSIY ph Co., 809 Walnut St. Portland, Me., Maine Phonograph Co., 28 Preble St. Portland, Ore., Columbia Phonograph Co., 371 Washington St. Rochester, N. V., Columbia Phonograph Co., 38 South Ave. 3h Co., 518 S. Broadway. Sioux City, la., W. A. Dean & Co. Co., 207 Fourth Ave. Sacramento, Cal., Kirk, Geary & Co., 519.23 J St. h Co., 32 S. Second St. SaltLakeCity,Utah, Columbia PhonographCo.,25 W. ,graph Co., 43 Fourth Third St. SanFrancisco,Cal.,Columbia Phonograph Co..9i1 Van Ness Ave. Plume St. Seattle, Wash., Columbia Phonograph Co., 1311 First Ave. Alfg.Co., 223 Third Spokane, Wash., Columbia Phonograph Co., 412 Sprague Ave. St. Louis, Mo., Columbia Phonograph Co.. 908 Olive St. graphCo.,12G Caron- St. Paul, Minn., Columbia Phonograph Co., 380 Wabasha St. Toledo, 0., Columbia Phonograph Co., 233 Superior St. i Co., 111 Chambers St. Washington, 1).C., Columbia Phonograph Co., 1212 F St., 1311 Farnain St. N. W. PH COMPANY, Gen'l ;, NEW YORK

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I- R 48 THE TALKING MACHINE WORLD. 111 RECLASSIFYING FREIGHTS. nected with either disc or cylinder machines, PERTINENT APHORISMS with a view of introducing them in the foreign Small Goods Trade Will be Interested in Move trade. The particulars of this offer are presented Of Interest to the Talking Machine Man as to toClassify Commodities for Shipment Ac- on page 49.Correspondence will be strictly con- Everyone Else Contributed by J.C. Rahm- cording to Their Value Instead of Weight. fidential. ing to The Traveling Salesman.

(Special to The TalkingMachine World.) TRADE SLIGHTLY IMPROVING. A salesman should look upon himself as a Washington, D. C., March 29, 1909. storehouse and should take an inventory of the A move on the part of experts to revise freight Business GettingBetter With Both Dealers andJobbersas Spring Advances-Foreign stock he works with every day. classification along railroad lines will concern Call the stock the faculties of the mind- the shippers of small goods as well as piano Trade a StrongFactorandExpanding Rapidly. which are intelligence, memory, imagination and manufacturers.It is understood that at a meet- will. ing to be held in New York Wednesday of next Tradeis showing some slight improvement Look into yourself and learn whether you are week, the officialclassification committee will during the past ten days. As a matter of fact, as improving this stock of faculties by true educa- consider the advisability of classifying commodi-the spring advances business is getting better, tion. ties for shipment according to their value, in-both with jobbers and dealers.The eastern sec- True education means the cultivation of the stead of weight and bulk. The subject is also be- tion of the country is making a better showing,faculties, developing thereby the positive quali- fore the uniform classification committee in Chi-with the West still holding its own, with theties of the mind. cago.It would be a drastic departure from time-possible exception in a couple of the cities, nota- Keep a full supply of the positive quality or honored practice and its object isto simplifybly Chicago and St. Louis.The factories arejudgment and concentration. the working out of a uniformclassification fairly busy, especially on foreign trade.This Get rid of the negative quality of prejudice and which was actively begun about a year ago. branch of the business is expanding very rapidly, heedlessness. The proposition had its inception in a sugges-especially in the Spanish-American countries. Always take in a large stock of initiative and. tionmadelastDecember byCommissioner The disappointment in not hearing from theself-control. Prouty of the Interstate Commerce Commission, United States Supreme Court in the Berliner case Let go that old stock of laziness and inde- when he said: "While we decline to establish ais expressed by everybody, including the con- cision. rating upon the basis of value, it must not be un-testants. - Place your supply of "I wills" to the front and derstood that we have reached a final *conclusion take your stock of "I can'ts" and bury them. that such a principle might not with propriety NO DECISION YET IN BERLINER CASE. The salesman who will take the mental stock be introduced into the classification.There is of himself and act on the good suggestions every much to commend the idea.If the carriers could Again The World goes to press and the Su-day, practising them constantly until they be- suggest a workable plan,it would meet withpreme Court of the United States is still mutecome a fixed habit, will find himself climbing the approval of the commission." on the Berliner case (Victor Talking Machineout of the rut of the ordinary salesman by in- Should the idea be carried into effectrate - Co. against Leeds & Catlin Co.)this has beencreasing his business with the old and making making methods of American railroads wouldbefore them sinceJanuary14.Possiblythenew customers. undergo a revolution, and as it is now broachedlearned justices may conclude their ponderings It is the positive qualities that win. for the first time in a manner to demand seriousin time to give an opinion before the summer It is the negative qualities that lose. attentionits reception by the shippers of the recess. Do you want to be a winner? Then get busy country,especiallythoseconnectedwithor- In the cases of the Columbia Phonograph Co., now cultivating the qualities that win. ganized bodies, will be awaited with much in-general, New York, and the Victor Talking Ma- As Hubbard says:"The greatest reward goes terest. Underpresentmethodsarticlesofchine Co., Camden, N. J., against W. V. R. Brad-to the man who takes the initiative, the next widelyvaryingvaluesaresoclassifiedas ley, Brooklyn, N. Y., and others, for "dubbing,"best to the one who is told once." tobegiventhesamerating. For in- Judge Chatfield, UnitedStatesCircuitCourt, Cultivate the following habits until they be- stance,itcosts no more to ship cheap tableseastern district of New York, has not filed an come as natural to you as breathing. than' the most expensive mahogany furniture.opinion also.It was stipulated between counsel, The habit of gripping good suggestions and Pianos properly boxed are in the same class ashowever, that the defendants should stop "dub-making use of them. bamboo settees.The same istrue of books,bing," pending the court's action in the matter. The habit of doing it now. whether they are editions de luxe or cheap novels COLUMBIA QUARTERS IN ATLANTA, GA. The habit of making notes of specials you have and probably the rule applies to certain grades to offer on certain days. of small goods. The store of the Columbia Phonograph Co., The habit of keeping posted on everything con- Atlanta, Ga., on May 1 will be removed from 26cerning your business. HENRY BABSON A VISITOR. Whitehall street to the new building of the Cable The habit of being thorough in all you under- Co., the prominent piano manufacturers of Chi-take, realizing that which is worth doing at all (Special to The Talking Machine World.) cago.This is one of the finest business build-is worth your best efforts. Philadelphia, Pa., March 24, 1909. ings in the South, and the Columbia Co. will fit The habit of being prompt. Henry Babson, of Babson Bros., Edison jobbers, up their space with demonstrating booths, carry- The habit of cheerfulness. Chicago, Ill., was a visitor at the plant of theing stock under their own supervision, the de- The habit of making new customers. Victor TalkingMachineCo., Camden, N.J.,partment being managed solely by them.Man- The habit of perseverance. recently.Later in the week he went to Newager Terhune has made a sales record for his es- The habit of writing your orders plainly and York City, calling on some of his old-time friendstablishment. correctly. in the trade there, then going West.Mr. Babson, The habit of stimulating old customers. while here, in speaking of affairs, said business CAN'T SELL BELOW SPECIFIED PRICES. The habit of telling your troubles only to the was brightening appreciably and stocks were (Special to The Talking Machine World. right man-the one concerned, and who can ad- moving into the hands of the aggressive and Minneapolis, Minn., April 3, 1909. just the difference or misunderstanding. enterprising dealers very satisfactorily.As an A preliminary injunction has been sought in The habit of always talking the profitable lines illustration of how sales were with their firmthe Federal Court by the New Jersey Patent Co. -talking quality, not prices. particularly, Mr. Babson stated that in February and the National Phonograph Co. to have Thomas they had paid the National PhonographCo., C. Hough and James A. Latta, trustees in bank- Orange. N. J., $40,000 for goods. ruptcy, desist from selling any of the Edison NOT GOOD DAYS FOR BUSINESS. phonographs belonging to the estate of T. C. Rainy days are not good days for business, VICTOR RECORDS DESTROYED BY FIRE. Hough at public auction at prices less thanbut they are good days to planfor business specifiedin an agreement with the Nationaland togetreadyforthe days ofsunshine (Special to The Talking Machine World.) Phonograph Co. Boston, Mass., March 29, 1909. that are sure to follow.No store can be con- About 2,000 talking machine records were de- ducted successfullywithout some good, hard The Turner Music Co., Wallace, Idaho, havethought.The merchant who stands about his stroyed by a lively fire which was discovered insecured larger quarters and now have sound-place of business on rainy days with a long the five -story brick building at 35 and 37 Archproof rooms in which to demonstrate their talk- occupiedbythe M.Steinert & Sons face and his hands in his pockets, complaining street, ing machine business.They have one of theabout the weather, is losing valuable time that Co., shortly after 10:30 last night. nicest stores for a town of that size in the The blaze, which was one of the smokiest should be put to use in the rearrangement of small fires seen in the city proper in a long country. stocks, writing advertising copy and attending time, is believed to have been burning for several to the numerous details of the business which McDonald's Talking Machine Store in the cityslip past him on busy days. houys before its discovery. of Bellingham, Wash., is hard after business and is doing a better business this year by far than The various branches of the lithographic In- Early in June a successful jobber and dealer,last.A much larger increase in the near future who is going abroad for a vacation of a coupleis looked for. dustry who have failed to change the schedules of months, and will visit the chief capitals of affecting the duty on imported post cards in the Europe, invites inventors and patentees to com- Shaw & Hodgins, Everett, Wash., say theirPayne bill are now turning their batteries on municate with him regarding any devices, im-Edison business has increased at least 25 perthe Senate, where the bill is now up for con- provements, appliances, attachments,etc.,con- cent. in the lastfour months. sideration.

A THE TALKING MACHINE WORLD. 49 FAMOUS EDISON less tune sheet and tune sheet rollers in a pneu- matic piano, has been fully sustained by the SUIT SETTLED.Circuit Court of the United States and by the Circuit Court of Appeals in our suit against The End 01 Years of Litigation-An Adjust-Louis H. Harris, doing business as the Auto- ment Reached That Closes the Legal Strife matic Musical Co. Which Has Been Waged With Much Energy "We warn all jobbers and dealers against han- -The Amount Paid Not Given Out, Although dling instruments that have such infringing Reports Vary-They All Agree That the Fig- drawers and that otherwise infringe our patents. ures Were Large-All of the Various Com-We shall sue every infringer and collectfull panies Included in the Settlement. damages from those who may be found to violate our rights. Very truly yours, When the March issue of The World went to "PEERLESS PIANO PLAYER CO., press the case of the New York Phonograph Co., "Per A. D. Engelhardt." New York, against the National Phonograph Co., "N. B.-Copy of decision will be sent by us to Thomas A. Edison, and others, Orange, N. J., an anyone who desires it." appealto the United States Circuit Court of Appeals, second circuit, had been argued.The PHONOGRAPH A WITNESS. followingday,namely, March16,thecourt handed down their opinion, affirming thede- Records Used at Sunday Ball Game for Sunday cision of Judge Hazel, in the Circuit Court, and Law Test in Jersey City. a little more.At any rate the findings of the Court of Appeals was not altogether agreeable to The war on Sunday baseballin Jersey City the defendants, and subsequently a motion was took a new turn last Sunday, when large phono- duly made and argued, with a filing of sup- graphs were taken to the West Side Ball Park by plemental briefs, for a stay of mandate, the mat- the management to obtain a record of the volume A "VICTOR, JR." ter coming again before the judges in this regard of sound made by the crowd which assembled to April2,withdecisionbeingreserved. The see the Giants play the Jersey City team. A. M. Buchner, proprietor of the Newark Talk- ultimate purpose of the defense was to take the The object was toproveto the Court of ing Machine Co., sends us the above photograph case to the Supreme Court of the United StatesChancery at the court hearing next week that with the statement that they have named the on a writ of certiorari. Sunday baseball games at the park are not a dog Victor,Jr., and thathis photograph was This was the state of affairs until the 9th suc- nuisance.The records taken will be turned ontaken while he was listening to His Master's ceeding, when official announcement was made in court for the benefit of the Chancellor, who Voice. by the National Phonograph Co. that a settle-will determine from the sounds he hears whether The Newark Talking Machine Co., since mov- ment had been effected with the New York Phono-the noise constitutes a nuisance.Vice Chancel- ing to their present quarters, have been very graph Co. the night before, and the suitsin lor Stevenson will hear the case.Affidavits ofmuch pleased with the increasing demand for the Federal and New York State courts and allcitizens in favor of Sunday baseball will alsotheir machines. other actions, were discontinued.Just what the be submitted. They have parlors attractively fitted up and nature of the arrangement was, is a matter of con- Several phonographs of unusual size were usedcommand a very exclusive trade. jecture, the money consideration beingvariously in to -day's experiments.They were placed at estimated from half a million to two millionvarious points of vantage about the grounds. The World hears with regret of the death on dollars; though a party in a position to know, April9,in her home at Highwood, N.J.,of and who acted in a confidential capacity through- TO BUILD A CHAIN OF THEATRES. Mrs.LouisHicks,wifeof Louis Hicks,the out the entire negotiations, stated to The World eminent New York patent attorney, well known in that the amount of cash passed was compara- Itisthe purpose of the Powers Amusement connection with all the leading talking machine tively modest, whatever that may mean. At anyCo. (Powers, Kaiser & Henkel) to build a chain cases that have been before the courts during rate, it has been agreed between the parties inof theatres of their own.Of these two will be the past ten years. The funeral took place Mon- interest that the precise terms or settlement will erected in the Bronx. New York city; two in day.Mr. Hicksis on the legalstaff of the not be revealed for publication. Brooklyn and two in Jersey City, N. J.New National Phonograph Co., Orange, N. .1. An all-night conference was held in the Union Dorp, S. I., may also have another.Moving pic- National Bank, Newark, N. J., on the dare above tures will be the feature of these places, with One of the latest bits of news set afloat is that mentioned, at which the following were present: specialvaudeville numbers ontheprogram. an Edison machine of the famous Victor Vic- William H. Fahnestock, president of the NewThese theatres will be models of their kind. and trola type is a possibility of the near future. York Phonograph Co.; James L. Andern, secre- embody allthe latest improvements and safe-This is interesting, if true, but neither official tary, and John C. Tomlinson, counsel; Frank L. guards. confirmation or denial is forthcoming. Dyer, president of the National Phonograph Co., representing also Mr. Edison in person and all the other Edison companies;William Pelzer, vice-president; Carl H. Wilson, general manager; Alfonse Westee, secretary and treasurer; and Judge Edward W. Hatch, of Sheehan, Parker & Hatch, representing the Edisoninterests and An Opportunity for those of the other defendant companies. Suits that have been brought in the various Statesbypracticallythe same complainants against the National Phonograph Co. and others. are included in this friendly settlement.Itis EuropeanBusiness learned the New York Phonograph Co. will not be "wiped off the map" in a legal sense, as several National Phonograph Co. people will go on the board of directors and controlits future, the WELL-KNOWN talking machine dealer and same asis now done with the New England A Phonograph Co.The National Co.'s policy will jobber who is going abroad in June would be not he changed in any sense sofaras the trade pleased to take along and introduce any American is concerned. invention of merit, such as attachments, horns, needles, ENGELHARDT ISSUES NOTICE sound -boxes and anything whatsoever in the way of To the Trade Regarding the Hobart Patent- patented novelties in the line. Infringers Warned on April1. Correspondence invited in confidence and prompt The Peerless Piano Player Co. (F. Engelhardt attention given all communications.Address & Sons, proprietors) have sent out under date of April 1, the following notice to the trade, bear- ing on the Hobart patent decision, and which was fullycoveredinthesecolumns several "EUROPE" weeks ago: Care of THE TALKING MACHINE WORLD "Gentlemen:We hereby give notice to the 1 Madison Avenue, New York City trade that the Hobart patent No. 765,240, which covers a removable drawer containing an end- 50 THE TALKING MACHINE WORLD.

VICTOR FOR REV. THOS. DIXON. BIG CALL FOR VICTORNICTROLAS. side the United States could not be copyrighted here.The plaintiff contended that the play was Sale Made by Excelsior Phonograph Co., Which The Victor Co. Find It Difficult to Supply De-not a "book."The copyright law clearlydis- IsRapidly Closing Out Stock-Premises to mands for These Creations. tinguishes between books and musical and dra- be Occupied by Columbia Phonograph Co. matic compositions and provides different penal- The demand on the Victor Talking Machineties for infringement of the several copyrights. The Excelsior Phonograph Co., .(formerly the Co. for Victor Victrolas is a striking feature of Judge Martin in his opinion filed Tuesday holds Douglas Co:), 89 Chambers street, Nei, York, are an otherwise quiet season.The distributers in that M. Hervieu's play is a dramatic composition rapidly closing out theirstock preparatory to theall parts of the country are *thing and wiringand as such has a valid copyright. Columbia Phonograph Co. taking possession ofin for the biggest hit ever made in the history the premises.It is thought- that the place will of the American talking machine trade.Com- THE "DUBBING" CASE. be vacated before the middle of April.Great plaints are general at the delay in filling orders regret is heard in "talking machine row" over for Victrolai, but the company claim that they Decision of JudgeChatfield Eagerly Awaited- the closing of this business, at one time the are doing their level best to supply the demand. Victor Co. Also Complainants. largest and most important on the street.Last When the resources of the Victor Co.'s plant month John Kaiser, manager of the Excelsior Co., are considered, this gives an idea of the immense Whenthe "dubbing" case against W. V. R. sold a Victor outfit to the Rev. Thomas Dixon, demand for these instruments. Bradley, Brooklyn, N. Y., sales agent of the Con- Jr., the celebrated divine and author of those tinental Record Co., was argued in the United well known and widely read books, "The Only POWERS CO. LEASE OFFICES. States Circuit Court, eastern district of New Woman," "Leopard Spots," etc.The equipment York, Judge Chatfield sitting, with the Columbia consisted of a Victor 4 machine, a mission record The Powers Co., who will manage a motion Phonograph Co., General, and the Fonotipia Co., cabinet and a quantity of standard and Red Seal picture business, leased a suite of offices on the Milan, Italy, as joint complainants, on March 4, records, which were shipped to Baltimore, Md., eighth floor of the New York World Building, the Victor Talking Machine Co., Camden, N. J., to go aboard the reverend gentleman's yacht, New York City, Monday.This is the company also were heard against the same defendants. "Conrades," since lying in New York harbor. A composed of P. A. Powers, of Buffalo and Roches-The Victor Co. proceeded against Mr. Bradley duplicate of the same goods was also purchased ter, N. Y., and C. V. Henkel, also former man-and others for "dubbing" their "Red Seal" rec- subsequently by Mr. Dixon for presentation toager of the Douglas Phonograph Co.dissolved, ords, and the opinion of the court will dispose a friend. So pleased was the popular writer with and John Kaiser, of the same company, and man-of the entire matter in controversy.As the Vic- the Victor that later, on request, he agreed to de-ager of the Excelsior Phonograph Co., New York tor Co. record their own "talent," manufacture liver an address to -morrow (Sunday) at 4 p. m.City, who closed out their business this week. the master dies or plates, and do their own before the mission class of Calvary P. E. Church, pressing, theirbillof complaint differs mate- New York, which is presided over by Mr. Kaiser. BUTTON TO SUCCEED GAINES. rially from that of the Columbia Co., as the mas- ters they use in duplicating the Fonotipia rec- NOTHING WASTED NOW. On May 1, H. S. Gaines, in charge of the pro-ords, Columbia series are supplied from abroad. motion bureau of the wholesale department ofThese interesting cases are awaited with more The lateP. D. Armour once said that thethe Columbia Co., will sever his connection, tothan ordinary curiosity by the entire trade.As only thing that went to waste at the stock yardsenter another line of business.He will be suc-yet Judge Chatfield remains silent. was the pig's squeal, but now inventive geniusceeded by John C. Button. has found a way to make even the squeal pay. A BIG INITIAL ORDER. Recently a man visited the Chicago Stock Yards, set up a phonograph to receive the squeals of THE NATIONAL CO.'S POLICY. In our San Francisco letter, elsewhere, ref- Conserving Trade and Eliminating Weak Deal- erence is made to the appointment of the South- ersandJobberstothe End of Helpingern California Music Co., of Los Angeles, as Business. Columbia jobbers.Their initial order was for $25,000 worth of Columbia double disc records The policy of the National Phonograph Co., alone, and a full line of grand opera double discs, Orange, N. J.,is to eliminate as many Edisonincniding boththe Symphony and Fonotipia dealers and jobbers as possible consistent with series.In a chat this week the Columbia Co. the proper representation of their line.They stated that their proposition is appealing more will create no new dealers in territory more than and more to music dealers, and added "Forty per amply covered, and where one, two or several in cent. of the new dealers we are signing up right a large city or good sized town desire to withdraw along are music dealers already established, and from the field the company arrange to sell thewe have been holding that proportion for three stock on hand to a competing firm who are re-months." garded as a stronger and better representative, and one who will push and market the goods by The Spokane Phonograph Co., Edison jobbers, up-to-date methods and progressive merchandis- have purchasedtheInlandPhonographCo., ing.Quite a number of dealers who have be- which they formerly owned as a retail establish- come faint-hearted and are possessed of thatment, so they now have their old stand, back "tired feeling" have sold out under such condi- again. the hogs to be used in a five -cent theater, illus- tions, leaving the really right kind of people to trating a pictorial story, entitled "A Day at the reap the benefit of lesser competition.In this Eilers Piano House, Spokane, Wash., are re- Stock Yards."Now that their real value hasway. the "survival of the fittest" are better pro-fitting their talking machine rooms and propose been discovered the public will have to pay fortected, do a larger and more satisfactory busi-to push the Edison retail as hard as they now the squeals just the same as it pays for the do the Victor. ness,andeverybodyconcernedisnaturally hams, the loins and other parts of the American pleased. porker. Sherman, Clay & Co., Spokane, Wash., are re- is modeling and enlarging theirVictor,talking We take the above clipping from one of our IMPORTANT COPYRIGHT DECISION. machine rooms to take care of their increasing daily paper contemporaries, and it will be ob- Court Holds That Printed Play Is Not a Book business. served that the artist is not acquainted with the and Can be Copyrighted Here Although Put talking machine, for he uses a disc to make rec- in Type Abroad. Geo: W. Lyle, general manager of the Colum- ords in the stock yards, and on the floor will be bia Phonograph Co., General,left New York, found a lot of cylinder records cartooned.The Paul Hervieu, the French dramatist, has won Monday, for a trip of inspection of the com- artist cannot be blamed for this, however, forhis long standing suit against the J. S. Ogilviepany's stores between here and Chicago.He the writers in the daily papers, even some of Publishing Co., which was brought to test thewill be on the road a couple of weeks. the "specialists," cannot seem to understand the validity of the copyright of a five -act play called E. N. Burns, manager of the Columbia export difference between the disc and cylinder talking "Le Dedale."M. Hervieu wrote the play and had machine. department, states businessis very much im- it printed in Paris on the press of L'Illustration.proved in Havana, Cuba. He is now in the City In their new store at 27 West 34th street, NewHe then had the printed play entered in the copy-of Mexico, and expects to be at headquarters York, Landay Bros. are about to overhaul theright officeat Washington in December, 1903. again May 1. place, put in entirely new and more handsomeTwo years later the Ogilvie company copyrighted fixtures and fittings, and otherwise greatly im-a play in English based on the Hervieu drama The Novelty Parlors,Seattle, Wash., owned prove and embellish the premises, which are cen-and entitled "The Labyrinth; or a Case for Di-by Mead & McGuire, are pushing the Edison trally located. vorce," by George Morehead. line hard and are very much pleased withthe M. Hervieu promptly brought suit for infringe-results as business is daily improving. George Rammelsberg and Harry J. Enders, atment of copyright.Counsel for the company de- one time both well known in the talking machineclared that there could be no infringement be- W. R. Barry, of Rochester, Vt., has purchased trade of New York City and elsewhere, are Incause the copyright secured by Hervieu was in-the talking machine business of J. E. Jerd, Ran- partnership in another line of business. valid, for the reason that a book set in type out-dolph, Vt., and will continue same. THE TALKING MACHINE WORLD. 51

SOUTHERN CALIFORNIA NEWS. with the increased volume of busines he is doing REGINA SALES FORCE IN WEST. with the Amberol goods. FineWeather Welcomed-Two New Stores Dusy & Sawrie, well -established Edison dealers Group AssembledSeeingMr.Sachs Offto Opened and OneClosed During Month-of Selma, Cal., have fitted up one of the finest Pacific Coast. Holmes Music Co. and Fitzgerald Music Co.stores on the coast.Their department is ex- Handling Talkers-Victor StylesinGreat ceptional for a city the size of Selma, having as (Specialto The Talking Machine World.) Demand-Edison Amberols IncreaseinFa- it has a population of 1,500.The volume of Chicago, Ill., April 8, 1909. vor-Dealers Would Like Records of Pacificbusiness recently done with the Edison Amberol The accompanying cutshowsthewestern Coast"Hits"-Dusy & Sawrie Open in goods has led to the enlarging of their facilities.sales force of the Regina Co. in the act of see- Selma-Columbia's Good Trade. A good mai:-order business has been receiveding I.S. Sachs, who has long represented the from Lower California by the dealers of south-company of the middle western states, off for his (Steclal to The Talking Machine World.) ern California since the better steamship serviceinitial trip to the Pacific Coast.The gathering Los Angeles, Cal., April 4, 1909. has been established.Occasionally a visitor ar-of the clans in Chicago was due to the recent Rain and unsettled weather has not affected rives from the south with orders for talking the trade as much as it does as a general rule.machine goods as well as small goods and sheet All southern California has shared in the uncer- music. tain condition of the weather, which seems now W. W. Jones, manager of the Record Exchange to have ended.Municipalaffairshave com-and Music Co., 213 Mercantile place, in this city, manded a great deal of interest among the promi- is greatly pleased with present conditions. nent dealers, involving as they do the leading The great success of the Edison Amberol record citizens who are interested in the future of thehas been the main business attraction for the city.If present plans are successful Los An-Southern California Music Co.The volume of geles will be a seaport city; that is, if San Pedrobusiness done in this line already surpasses that and Wilmington are consolidated with Los An-of the two -minute by a very large margin, es- geles. Many important changes have taken placepecially on the new monthly issues. A shipment since the middle ofthe month-namely, theof record cabinets in various styles and finishes closing of one store and the opening of two newhas lately been received by this firm.Foreign ones. records have been in great demand and much The store of the Exton Music Co. was closed attentionispaid tothis department by the for all time about the last of the month after a dealers. special sale, which was under the direction of It is the opinion of the dealers of the Pacific F. A. Ingersoll, who was appointed superintend-coast in general that much money is lost in not ent by the owner. being able to furnish their customers with talk- OVERLAND Of the two new stores recently opened theing machine records of hits which are popular LIMITED Holmes Music Co. was first in the field, although on the Pacific coast only.It would be well for they have notentirely completed alterations.the manufacturers totakeintoconsideration They are located in the old Fitzgerald store at these facts when making up their monthly lists. 113 South Spring street, which has undergone Carl J. Schultz, representing the Rudolph Wur- considerabie remodeling.The interior isfitted litzer Co., of Chicago, has just left for the East, up in a splendid style, allowing four large roomsafter spending several days in and about Los fortheir talking machine department. Sibly Angeles.While here he entertained members Pease has been appointed manager and pridesof the Chicago White Sox in the talking machine himself in the new store.They have starteddepartment of theSouthern California Musicvisit of General Manager J. Blumberg, whospent business in a very promising manner. Co.Edward Borgum has returned from a toura week at their western office, coaching the boys The other new store is that of the Fitzgeraldof the most southern points of the State, report-on some of the Regina Co.'s new productions and Music Co. at 523 South Broadway.The entire ing very favorable conditions. laying plans for the spring and summer 'cam- fourth floor of their new building has been given There are rumors to the effect that a new fiberpaign. to make a first-class department which will con- needle, which is to be manufactured in Watts, The names of the gentlemen ornamenting the sist of fivelarge demonstrating rooms, which Cal., will be placed on the market in a short time.rear platform of the coach, reading fromleft to wi:1 have glass partitions, with woodwork of The T. T. Jones Co., manufacturers of disc right, are as follows: C. Huebsch, city salesman; Mission finishedpine.They have been doing recordfiles and indexes, have received many A. M. Jansen, Illinois; I. S. Sachs; T. H. Walker, a nice business, although not fully prepared toorders for their new style product which is car-Michigan, Iowa, Southern Indiana, Missouri and handle the trade. John Fuente, who is In charge,ried in stock by most all dealers in this city. Kentucky; M. J. Faber, manager of the Chi- has been busy arranging stock and preparing the The handsome display windows gotten up by cago office. department for the formal opening. Manager Raynard for the Southern California The Wiley B. Allen Co. have made several Music Co., of Santa Barbara, have come in for W. P. Ainsworth, a partner in the late firm very original window displays which have at-general commendation. of Leonard & Ainsworth, recently dissolved in tracted much attention.They have received a Rantoul, Ill., has decided to enter the field again large shipment of Victor goods, including the The Beard Music Co. is a new concern in Bea-under the name of the Ainsworth Piano Co.In new style machines. trice, Neb.They handle pianos and Victor andadditionto pianos and organs a fullline of The Geo. J. Birkel Music Co. are having splen- Edison talking machines and records. talking machines and records will be carried. did success with the new automatic brake for Victor machines which they have recently an- nounced to their customers. Fred Sherman, of Sherman, Clay & Co., has been a visitor in this city.As this is his first Needles Free To Prove Quality trip in this direction for several years he ex- " THE BEST THAT MONEY CAN BUY " pressed a great surprise in the rapid growth of this city. Sherman, Clay & Co. have received their first shipment of the new style Victors II and III, which they are sending to the trade.These new styles are meeting with great favor.The second list of double-faced Victor records are also liked. NEEDLES Manager Chas. Ruggles has been a busy man, as NEEDLES "GIVE A MELLOW TONE" the demand for Victor goods has been very large "THE NAME TELLS WHAT THEY DO" BestforVOLUME, TONEandLASTING REDUCE VOLUME and DON'TSCRATCH. with the opening of several new stores. PLAY RIGHTfromSTARTto Make records last longer. Can be used onANY FUALITY.INISH. PRESERVE RECORDSand can be DISK MACHINEorRECORD. No special at- The Columbia Phonograph Co. are enjoying a used onANY DISK MACHINE OR RECORD. tachments needed. PACKEDonlyinRUST PROOF packages of 200. PRICE, 25c.per good share of trade and the wholesale depart- Packed only in RUST PROOF packages of 100. package. ment isfilling orders for several new dealers. RETAIL, 10c. per 100; 25c. 300; 75c. 1,000. The new list of Fonitipia records has been the FREESamplesPlayrite" and "Melotone" Needles to Dealers or Jobbers who write on source of much interest, especially the new Bonci business letterhead.Special Prices to Jobbers and Dealers. Write Now Dealers are records.During the recent visit to this city of requested to buy from their Jobber.If he won't supply you, write for name of one who will. David Bispham his records listed by them were in great demand. The W. H. Clune Film Co., 727 South Main BLACKMAN TALKING MACHINE CO. street,are among the oldest talking machine J. NEWCOMB BLACKMAN, President dealers of the city, and have lately decided to push that line more vigorously than ever. 97 CHAMBERS STREET NEW YORK CITY Geo. Snider, of Kern, Cal., is greatly pleased THE TALKING MACHINE WORLD.

BALTIMORE TRADE GLEANINGS. delphia branch of its readiness to assist in filling The advantages ofthe new arrangementis any rush orders which the Quaker City storethat the record is protected from dustand the DecidedBettermentinTrade-Big Callfor may be unable to handle in consequence of thedanger of being broken.The new cabinets in Victor Victrolas at the Leading Stores-Co- fire which wiped out the place. general design are fully up to the Udell standard hen & Hughes' New Department-Columbia Manager Arthur Ansell,'who has charge of theand have proven decidedlypopular wherever Activity-Cooper Establishing Agencies. talking machine section of Cohen & Hughes, rep-introduced. resentatives here for the Victor machines,is (Special to The Talking Machine World.) busy these days in superintending the work of NEW RECORD HOLDING DEVICE. Baltimore, Md., April 5, 1909. completing his section of the new store, 315 From reports given out by those engaged inNorth Howard street, which will be occupied by (Special to The Talking Machine World .1 the talking machine business in Baltimore there Chicago, Ill., April 8, no. both the talking machine and piano branches of A new and inexpensive record holding device seems to be nothing the matter with the tradethe firm within the next week.Manager Ansell here.All the dealers talk prosperity, and in will have two floors exclusively for the handling for home use is illustrated in the advertisement this they appear to be much better off than mostof the Victor in the new store. elsewhere in this issue of A. E. Croft & Co., 40 of those who are wrestling with the piano -sell- Dearborn street.It holds fifty disc records se- curely and in a manner that prevents them from ing proposition in this city.The reports given EMPLOYES FORM ASSOCIATION. out do not mere:y pertain to the sale of records, coming in contact with each other and is thus but to the machines as well-and the most ex- particularly adapted for the new double-faced rec- Employes of Eastern Talking Machine Co. Or- crds. pensive ones at that.The Victor Victrolas, par- ganizetoPromote SocialFeeling Among The white spaces are provided for the ticularly, seem to have a big run.Sanders & Themselves. inscription of the names of the selections,thus Stayman, Cohen & Hughes, H. R. Eisenbrandt doing away with thenumberedindex. The Sons. E. F. Droop & Sons Co. and others report (Special to The Talking Machine World.) "Crescent"is madeineithermahoganyor that the demands for these machines are quite Boston, Mass., April 8, 1909. golden oak or mission finish and should prove lively. The high-priced Victors, Columbias, Starry The employes of the Eastern Talking Machinea good seller.The manufacturers have a spe- and Edisons have all come in for a brisk de-Co. met last week in one of the parlors of thecial plan for aiding the dealer in pushing sales. mand. store and formed an association for the purposewhich they will explain to enquirers. Manager M. E. Lyle, of the local branch of theof promoting closer social relations among them- Columbia Phonograph Co., states that his storeselves.E. F. Taft, secretary and general man- BLACKMAN TALKS ECONOMY. had the best month during March of any sinceager of the company, presided at the meeting Competition among dealers in the talking ma- December. He reports that the instalment bus:-and expressed the appreciation of the companychine business is so keen that it is extremely im- ness has shown wonderful improvement, whilefor the earnest efforts of the employes. The portant that dea ers practice every economypos- the collections have been excellent right throughmeetings of the association will be held monthly sible.J. Newcomb Blackman, president ofthe the month.. One of the machines which the Co-and it is expected that ideas will be exchangedBlackman Talking Machine Co., New York City, lumbia are having great success, withisthewhich will prove helpful to all members. says dealers are realizing this fact more and nOw popular -priced one with the. wooden horn. more eve' y day. As for the records, the greatest' call has been NEW LINE OF UDELL CABINETS Most dealers are handling both Edison and for "I Wish I Had a Girl."In this connection Victor goods, and where, in many cases, they Mr. Lyle says the record has proven so popular Specially Made for Cylinder Records-Clampswere in the habit of buying each line from a that he has had the hardest time to keep enough Substituted for the Usual Pegs. different jobber they are now beginning to realize of them in stock to supply the rush of demands. the importance of dealing with a jobberwho W. 0. Cooper, traveling representative for the The Udell Works,Indianapolis,Ind.,have re- h tndles both Edison and Victor. local branch, is busy in West Virginia establish-cently brought out a line of cabinets for cylinder The Blackman Co. explainthe economyof ing new agencies and taking orders for new records, in which the records may be placed inordering both Edison and Victor goods from one goods in the stores where the stock has been re- their original flannel -lined cartons, a set of clampsjobberintheir advertisement on page 29of duced by the demands for Columbia records. beingsubstitutedforthe usual pegsin the this issue, might be well for dealers to The Baltimore branch has notified the Phila- cabinet. look into the matter. TALKING MACHINE SUPPLY COMPANY MANUFACTURERS OF

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NOTE : WE SELL TO JOBBERS ONLY. WRITE FOR CATALOG TO -DAY 400 FIFTH AVENUE, NEW YORK, N. Y. THE TALKING MACHINE WORLD. 53 bers of the association were on hand:T. H. TALKING MACHINE JOBBERS HOLD EXECUTIVE SESSION Towle, of the Eclipse Musical Co., Cleveland, 0.; J. F. Fintze, of the Ball-Fintze Co., Newark, 0.; Executive Committee of the National Association ofTalking Machine Jobbers Meet at the Max Strausburg, of Grinnell Bros., Detroit, Mich.; Warerooms ofPerry B. Whitsit,in Columbus-Many MattersofInterest Discussed- Geo. E. Mickel, or the Nebraska Cycle Co., Omaha, Annual Convention at Atlantic City in July-Dolbeer Addresses Jobbers-Banquet EnjoyedNeb., and J. C. Roush, of the Standard Talking -New Members Enrolled. Machine Co., Pittsburg, Pa. (Special to The Talking Machine World.) people getting scattered.On the other hand, Frank K. Dolbeer, sales manager of the Na- Columbus, Ohio, April 3, 1909. Atlantic City is a seaside resort and a place where tional Phonograph Co., Orange, N. J., addressed The called meeting of the executive committee one would naturally go for a vacation." the meeting on a matter of importance.In his of the National Association of Talking Machine At any rate New York and Atlantic City, N. J.,informal address Mr. Dolbeer said the company Jobbers, held in the salesrooms of the Perry B.received the majority of votes.Atlantic City,contemplated introducing something that would, WhitsitCo.,ofthiscity,Sunday, was most however, was chosen and President Bowers ap-they considered, be of great benefit to their trade. interesting from several points of view.The pointed J. Newcomb Blackman, of New York, and At the close of his remarks the committee ex- sessions, which lasted the entire day, were ofLouis Buehn, of Philadelphia, a committee of ar-pressed themselves in hearty sympathy with the matter presented.Other questions regarding the policy of the National Phonograph Co. were in- troduced, the purport of which are deemed inad- 117°11"1"i1111WINILIT visable to reveal just now.Afterward Mr. Dol- beer invited the jobbers to be his guests at din- ner.The invitation was accepted, the committee adjourning especially to accept the invitation. The dinner, which was elaborate enough to be properly styled a banquet, was served in the Southern Hotel, and was greatly enjoyed both by the host and his guests. Matters of great interest to the trade came up for discussion and will be presented later to the manufacturers.The meeting adjourned at 6.30 p. m., and was pronounced one of the most successful ever held. Sub_equently Mr. Blackman. who is also chair- man of the membership committee, stated to The DrA11101.1 World that they had been sending out letters to IMO jobbers and distributers in all parts o'.' the coun- try. directing their attention to the work ac- complished by the association, and tb:y will con- tinue the propaganda and that of membership op. solicitation until every representative man was enrolled. On his way home from the meeting Mr. Black- It man, accompanied part of the way by Messrs. fp Andrews and Buehn, reported to Secretary Whit - a Fitthat he had secured three new members. through a personal appeal, which was found most effective and seldom fails, he said, when right- fully exerted.These include Collister & Sayle, Cleveland, 0., who filed their applications; A. F. Ferris and Wm. Harrison, both Edison jobbers, (2. Ituush. J. F. 1.1,1,,e. Standing (left to right) '1'II l'o, lo,ill,. K. Mickel, Max I 1.11,,,e sit - Utica, N. Y., also followed suit, this making a ting are: Lawrence M(1.1rea1, U. WhIts11,W. Ir.Andrew,. .1. I Ilow erg, bonls Ituchn,.1. N. blackmail.lind W. E.solid delegation from that city; and in Schenec- Henry. tady, N. Y., J. A. Rickard, an Edison and sport- the most practical character from a trade stand- iangements.. While itis intended to make the ing goods concern, will likewise sign the roll. point, and the work accomplished demonstrates Hotel Chalfonte headquartersithas not been that the committee are "on their job" and attend definitely settled as yet, as there isplenty of A curious similarity of voices among the rec- strictlyto business when they come together time for the selection to be made.The date of ord "talent" is that of Pete Murray, who is on in conference. the convention will be July 13-14. The committee, the artist staff of the Universal Talking Machine President Bowers presided.Secretary Whitsit however, will use every effort to duplicate orMfg. Co., Newark, N. J.. and of the widely known reported the results of the last meeting, the most even exceed the attendance of last year.Itis Billy Murray, whose services are exclusive with important of which was that regarding the come:. also about fixed that the banquet will be given at the Victor Talking Machine Co., Camden, N.J. sions by the Victor Talking Machine Co., Cam- the Marlborough -Blenheim. and that no "switch- Both are baritones of about the same pitch and den, N.J., of the committee's request to giveing" will occur this year under any circum-quality, and each has a slight lisp.It takes an distributers the usual margin of profit on their stances. While Messrs. Blackman and Buehn willexperttodifferentiate the two voices on the ten inch double -face records.When the matter look after the details of all the arrangements, an records. was made plaintothe Victor Co. they acted additional special or sub -committee, to be known promptly and favorably on the suggestions. as a reception committee, will be named by them, I R66 1909 G. E. Mickel, of the Nebraska Cycle Co., a mem- to be composed of members in their respective ber of the association, addressed the meetiug in territories to secure pledges for a record attend behalf of the Missouri Valley Jobbers' Associa-ance at Atlantic City.This committee will con- tion.In the course of his remanks, Mr. Mickel sist of half to a dozen members. assured the committee that the Missouri Associa- Ten new members were enrolled in the asso- tion were and would be in hearty sympathy withciation,as follows:Southern California Music every move and purpose of the National Associa-Co., Los Angeles, Cal.; 0. K. Houck Piano Co., tion of Talking Machine Jobbers, and would give Memphis,Tenn.; KnoxvilleTypewriterand Talking Machines, it unequivocal support. They would also endeavor Phonograph Co., Knoxville. Tenn.; Julius A. J. Typewriters, Phono- to increase the membership of the national or- Friedrich, Grand Rapids. Mich.; Bruce & Brown graphs, Adding Ma- ganization in their territory. Co., Seattle, Wash.; Jones Piano Co.. Des Moines, chines, Cash Regis- When the selection of a place for holding the Ia.;A. T. Pommer Co., Sacramento, Cal.; Talk- ters, Guns and Tools, next annual convention ofthe National Asso- ing Machine Co., Birmingham, Ala.; W. H. & L. and on all Polished ciation came up it was evident everybody, East C. Wolfe, Altoona. Pa.; H. R. Eisenbrandt & Sons, Instruments. The and West, not only favored but votedfor an Baltimore, Md. Finest Oil Made. eastern place.As J. Newcomb Blackman. chair- The following members were present:J. F. It Absolutely man of the press committee, explained: "TheBowers, Chicago; W. D. Andrews, Syracuse, N. Prevents Rust. 'LS COMIO, FOIIIRRIOTAGSLFASOG main reason is that the plants of the National Y.; Louis Buehn, Philadelphia, Pa.; Perry Whit - POUSHOGANDPODVID, RUST Phonograph Co. and the Victor Talking Machine sit, Columbus, 0.; Lawrence McGreal, Milwaukee, .0.5FOHISMANt FD/40 THE MOST HIGHLY Co. are located in that section, and itis a good Wis.; W. E. Henry, Pittsburg, Pa.; and J. New- ZOr tki REFINEDOIL MAT HAS time and season to get a line on what will Le comb Blackman, of New York City.This repre- Now Sold Everywhere YETBEEN PRODUCED ready for the market in the fall.This informa- sented the entire committee with the exception By All Hardware Men tion can be gained by making factory calls.New of Carl A. Droop, of Washington, D. C.; and E. York City is so large and has so many diversifiedH. Uhl, of Chicago, Ill., who were unable to at- WILLIAM F. NYE attractions that there would be danger of our tend.In addition the following jobbers and mem- NEW BEDFORD, MASS. 54 THE TALKINGMACHINE WORLD.

(our secret)- Service Rendered

Don't these views seem 10,000 square feet to spell "Wholesale?" devotedexclusivley to wholesaling Here's clean, fresh goods. Victor goods, "The Here's ability to fill your Cabinet that Match- orders Complete. es,-Exhibition Needles andother Here'sthe most com- valuable Talking plete, up-to-date Repair Shop in the country. Machine Accessories

CHICAGO ILL. THE TALKING MACHINE WORLD. 55 FROM OUR CHICAGO HEADQUARTERS ROOM 806, NO.156 WABASH AVENUE, E. P. VAN HARLINGEN, MANAGER. Trade Well Pleased With Conditions and Look the lease and will be given up to the bookkeepinggan and Indiana, is proving himself another live for Good Year's Business Total-Lyon &department. Although the store is 170 feet deepwire and is sending in some nice business. Healy Changes-New Columbia Quarters Well it does not run back to the alley line and a brick May Establish Jobbing Department. Arranged-Some News ofthe Travelers- addition, 20 x 10 feet, with cement floors, will be Mr. O'Neill, of the O'Neill -James Co., the large Bowers Enthusiastic Over Progress Made byconstructed in the rear for the shipping depart-talking machine premium house, returned this Talking Machine Jobbers Association-Sug-ment. The front of the store will be fitted up forweek from an eastern trip. While away he started gest New Moving Picture Film-Some Re- a handsome reception room. Back of this alongnegotiations which may result in their establish- centTradeVisitors-"Tiz It" Horn Con- the south side of the room seven demonstration ing a general jobbing department, which will en- nectionsPopular-SpecialColumbiaRec- booths will be erected.They will have glass able them to offer the trade a special proposition ordsinGreatDemand-E. D. Eastonin fronts and with solid walls between them makingwhich he claims will prove interesting to dealers. Chicago on Tour of Inspection-Other News.them as soundproof as possible. The retail record E.H.Uhl's Pacific Coast Trip. stock will occupy shelving along the walls be- E. H.Uhl, manager of the Chicago house of the (Special to The Talking Machine 1Vorlits hind the booths and on the back of the boothsRudolph Wurlitzer Co., who is now on the Coast, Chicago, 111., April 8, 1909. themselves.In the rear of the booths will beis expected back in Chicago the latter part of Jobbers are all well pleased with the showinglocated the private offices for District Manager next week.Assistant Manager Fred Siemon says made by March, and in every instance reports Fuhri, Local Manager Baer, Assistant Managerthat last month not only showed a large improve- reveal a marked increase over the same month Cass, Western Wholesale Manager Plume, Cityment over the same month of last year, but rolled a year ago.This is the first time that an in- Salesman Blimke and also the order department. up a total which threw either January or Feb- crease of material proportion, as compared withThe storeisexcellently lighted as the second ruary of this year very much in the shade. The the preceding year, has been reported universallystory of the building is built up only in the frontWurlitzer Co. have six salesmen on the road, in- by the jobbers since the depression set in theand the back, the main portion of the buildingcluding Hans Schloessing, their local man, and latter part of 1907, and therefore indicates a being only one story and provided with skylightsthey areallworking aggressivelyandeffectively progress towards a restoration of fully normal every few feet.The storeis equipped with aas shown by the orders they are sending in, both conditions, which is very gratifying. Furthermore, ventilating system which changes the air every for talking machines as well as small goods and the volume of business since the first of the year fifteen minutes and this will of course be espe-other lines.Rudolph Wurlitzer spent several has been steadily increased, while during the first cially appreciated by the customers while in thedays in Chicago last week and Farney Wurlitzer three months of last year the tendency was in the record booths.Taken all in all, the Columbiathe head of the automatic department, was here opposite direction.The general belief in the Co. will benefit greatly by the move, both in loca- in the course of a general western trip. trade here is that each month the balance of thetion and in store arrangement, and when the Recent Visitors. year will show a strong improvement over last improvements and alterations are completed will Con Hogan, the Victor and Edison dealer of year and that with the fall trade the percentagehave one of the most up-to-date talking machineAshland, Wis., was in the city this month buying of this increase will be notably larger, with per- establishments in the country. goods.He is rated as one of the most success- haps a return to something like the figures of ArthurD. Geissler in the East. ful dealers in his state, and yet has worked un- 1906. der a handicap which would have totally dis- Local retail trade has made a very good show- Arthur D. Geissler, general manager of the Talking Machine Co.,left on Tuesday of this couraged many men, as he is totally blind.He ing, indeed, last month with the large establish- comes to Chicago quite frequently and always ments within the loop, and while it has been a week for the East, to be gone for about ten days, dividing his time between the factory at Camdentravels alone, but employs a messenger boy to little spotty the last two weeks, owing, no doubt, conduct him around the business district.He to the approach of Easter, with the accompany-and New York city.Mr. Geissler is enthusiastic regarding the improvement in trade last month,is a model of optimism and cheerfulness and is ing expenditure for fine array, there have been always a welcome visitor in the trade. some excellent days. The proportion of the saleswhich proved one of the largest Marches in the history of the business.The company has re- Oliver Jones, credit manager of the Victor of higher grade machines to the total business Co., called on the Chicago jobbers last week on done seems to be steadily increasing rather than cently augmented its traveling force by the addi- tion of two new salesmen, W. E. Clark and F. C. his return East after a brief trip among the diminishing.Thisisnoticeable inallof the western trade. several makes as far as the local trade at least Phillips.Mr. Clark is a man of long experience is concerned and is reflected to a certain degree in the retail talking machine business, both in President James F. Bowers. in country business of the regular established Chicago and elsewhere.He is showing the ad- President James F. Bowers, of the National As- jobbers selling the dealers' trade. vantage of this training on his present trip insociation of Talking Machine Jobbers, returned C. E. Goodwin Succeeded by Wiswell. Wisconsin, as he has sent in an order from onefrom an executive committee meeting at Colum- The resignation of C. E. Goodwin as manager dealer for three Victrolas, which he aided thebus, Ohio, enthusiastic as ever regarding the of the talking machine department of Lyon & merchant in selling.Mr. Phillips, who has Michi- progress being made by the organization, the work Healy, which took effect on the 16th of last month, came in the form of a general surprise to the trade.Mr. Goodwin has made no announce- ment as to his intentions regarding the future A NOTABLE and in all probability will not re -embark in busi- INNOVATION ness until fall.After his long years of efficient The Economy Racks and energetic service in the trade he naturally feels that he is entitled to a good vacation and The Economy Disc Record Rack-Convenient, Portable.One in all likelihood will leave shoitly on a European record to a compartment. No handling of several to find the one you trip.L. C. Wiswell, who has been connected with the department with Mr. Goodwin almost wish.Made in highly polished Mahogany or oak or oak mission. since its inception a decade ago, first as salesman Attractive Billiard cloth cover. Retail prices-Rack for 10 -inch and for the last four years as assistant manager, records, $3.50 ;12 -inch, $3.75 ; Rack for insertion in cabinet, $1.50. has been promoted to the position of manager. The Perfection Disc Record Racks-This is a rack similar to the Columbia Co.'s New Quarters. On May 1 the Columbia Phonograph Co. will Economy but less ornamental and therefore cheaper.Price, $1.50 for desert the location that they have occupied for 10 -inch records; $1.75 for 12 -inch. many years at 88 Wabash avenue, and go south The Ideal Negative Rack-for photographers-Amateur rack, three blocks on the same thoroughfare to number 210, where they will be in the very heart of the holds anything from a postal card to an 8x10 negative.Price, $1.25 music trade district.The new location possesses retail.Professional rack, adjustable, holding anything from 8x10 to advantages over the old one, both from retail 14x17.Retail price, $1.75. and wholesale viewpoints.The store is a few doors south of Adams street on the east side of We can now make prompt shipment in Jobbing Quantities. Wabash avenue and is now, occupied by the Thur- The most unique talking machine cabinet ever introduced to the ber art galleries.The new quarters comprise not COMIN trade.It will embrace the "Economy" principle and will create only the ground floor store at 210, but the rear G- half of the adjoining store at 212, which will be a sensation. utilized for stock room for machines and acces- sories and a balcony constructed for the repair department, etc.A second -story addition on the R. H. JONES, sol:aMteannteuefaanctudrer 1-17 Bryan Place, Chicago, Ill. rear of and the main store, which was formerly used as a photograph gallery, is also included in 56 THE TALKING MACHINE WORLD. Let Us Increase Your Sales

You, Mr. Talking Machine Dealer, can only increase your sales-and thus your profits-by giving prompt service and furnishing reliable goods. A satisfied customer is always the best advertisement and the basis of a larger and more profitable business. It is not necessary for you to carry a large stock, but when a customer says : " I want a Victor or an Edison Outfit," he usually wants it quick. And you simply can't afford to take any chancesof losing aprofitable sale by allowing your customer's ardor to cool while he waits a fortnight or so for you to fill his order. You may not be to blame for the delay in filling the order, but the tirm from whom you order may be at fault by reason of faulty methods or faulty employees.

Itbehooves you,therefore,todeal with an established house, where improved methods and a large and capable sales force canfill your orders promptly and accurately..

Itis just such dependable service,supported by forty-fiveyearsin the music business that we offer you. If you are not already on our listof Victor and Edison Dealers write us at once. We want to keep you posted on all kinds of money -making merchandise.Victor and Edison goods of all kinds, in vast quantities, are constantly on hand. We sell "Everything known in Music."

CHICAGO THE TALKING MACHINE WORLD. 57

it is doing for the trade, its growing membership,working his inventive faculties overtime of lateat Kansas City and together they visited the St. and the character of his associates.George E.and as a result, a new contrivance which willLouis branch before coming to Chicago. Mickel, of the Nebraska Cycle Co., of Omaha, and add greatly to the convenience of phonograph Lyon & Healy are preparing to take advan- who attended the meeting as a representative of users will soon be placed on the market. tage as usual of the Metropolitan Grand Opera the Missouri Valley Jobbers' Association, spent Patent Allowed on Record Sweeper. Season, which commences next Monday by special several days in Chicago on his return.Lawrence The Record Sweeper Co., of Highland Park. opera recitals in Victor Hall.Each day the Red McGreal, of Milwaukee, dropped in on a few of 111., have just received a notification from Wash- Seal records from the opera to be produced that his Chicago friends en route. ington that the patent on their automatic recordnight will be played and the fact advertised vig- Wiswell Pleased With Activity. sweeper and attachmentforVictor machinesorously in.the dailies and via the window route. L. C. Wiswell, manager of the talking machine has been allowed.The device does its work of The big talking machine cabinet factory of department of Lyon & Healy expressed himselfcleaning the grooves of the record simultaneously the Salter Manufacturing Co., of this city, is kept along the lines of the other men of the localwith the playing thereof and is evidently proving very busy on their extensive line of disc and trade and iswell pleased with the increaseda distinct success judging from the constantlycylinder record cabinets.Their new flat felt - activity, as evidenced in March as compared with increasing demand. lined shelf cabinet is proving very popular. last year. April so far has opened up in a gratify- Col. F. B. T. Hollenberg, of Little Rock, Ark., The Columbia branch at Salt Lake City is now ing manner, dealers showing an increasedlib- the well known Columbia jobber, was a Chicago moving to a much better location at 23 West erality in orders for machines as well as records. visitor last week. Third South street.George F. Standke is the The department now has two exclusive talking Friends of George M. Nisbett, now manager of manager. machine men on the road, besides reaping the the Mexican National Phonograph Co., which The splendid facilities for handling stock en- benefit of a large force of the firm's general trav-controls the Edison interests in the sister repub- joyed by the Talking Machine Co., as shown by elers.These are W. A. Voltz, who returned tolic, gather from letters received from the popu- the illustrations in their advertisement in this the house a couple of months ago after a year's lar ex-Chicagoean that he is happy, likes the issue. absence, and J. Pelatier, formerly in the retail climate, and is getting "biz." The Economy andPerfectionDiscRecord talking machine business at Martinton, Ill., and Racks made by R.H.Jones, are being heard from who is now on his initial trip. Talker Represents Absent Alumni. with great persistence and in a favorable way. Fern in the Retail Business. At a banquet of the Chicago Alumni of Am- The Davidson Bros. are having a fine Victor E. A. Fern, who has been with James I. Lyohs herst College, held at the Grand Pacific on March trade at their store, the talking machine shop for a number of years, and for the past two and25, a number of talks made by prominent grad- on Michigan avenue.They do quite a little ef- one half years manager of his retail store at 1041 uates and members of the faculty for the occa-fective advertising in the dailies.During the Lincoln avenue, will engage in the retail businesssion by absentees were listened to through theopera weeks they will have on exhibition in the for himself at the same location, having boughtmedium of a Columbia graphophone.Several store's crystal front, a fine collection of auto- the fixtures from Mr. Lyons and installed a com-records by prominent Chicagoeans who weregraph photos of the artists appearing with the plete stock of Victor and Edison goods. present, but who made the records at the Chicagoopera and who are represented in the Red Seal George Hardin, western representative of the Columbia headquarters forthe benefitof the list. Edison Co., is reported to have furnished a sug-Alumni celebrationin New York last month gestion for a new moving picture film to be en-were also listened to.The records are in great TAKE OVER DENHAM CO. LINES. titled "The Man from Mexico," and in which the demand and will be shipped to various cities hero appears in many a touching scene. within the next few months for gathering of The importing, phonograph and novelty end Malcolm B. Henry, the energetic representative Augustus Thomas, the famous playwright throughof the business of the Edwin A. Denham Co., of the Hawthorne & Sheble Mfg. Co., is a very phone took place at the gathering of the "Lambs,"500 Broadway, has been taken over by the Manu- busy man these days and from reports that float a famous organization of actors in Chicago thefacturers' Outlet Co., 89 Chambers street, New in from various quarters is evidently getting inother day when the guests were addressed byYork, who willin future handle many of the some good work on Star machines and records.Augustus Thomas, the famous playwright througharticles formerly carried by the Denham Co. B. Feinberg, representing the Universal Talk- the medium of the graphophone.The toastmas- ing Machine Co., is again in the city this week ter was Mr. Sain Polis, now appearing here withAMERICAN PHONOGRAPH CO. TO REMOVE. headed westward on a special trip which willthe "Via Wireless Company," and he introduced probably eventuate the establishment of a verythe absent speaker to the audience with great The American Phonograph Co., Detroit, Mich., large jobbing representation on Zonophone goods. eclat.The graphophone also favored the guestsEdison jobbers, announce that on May 1 they Kreiling & Co., manufacturers of "Tiz-lt" thewith a number of musical selections during the will remove from their present store at 106 Wood- all -metal, ball -joint horn connection for cylinder evening. ward avenue to new quarters at 252 Woodward machines, reports a steady expansion of the de- The B. & H. Fibre Manufacturing Co. reportavenue. that March was the biggest month in the point mand for their specialty.He recently received ????????????????????????????????????????!??????????,.. an order for 2,000 "Tiz-Its" from one firm forof sales of the fiber needles that they have ever immediate shipment.J. W. Kreiling has been had.Considerable new special machinery which will greatly increase the output of the factory The Missing Link isbeing addedinorder to meet the heavily increasing demand without delay. Edison Jobber The Schubert Extensible Racks for cylinder machines are steadily gaining ground according WHICH ? to G. H. Schubert, of 199 West Madison street. "11( This is SUP- Zonophone Distributor Chicago.Each shelf holds twelve records which POSED to be the cannot fall out and the dealer can furnish his Missing Link be- customers with additional racks as the machine tween Man and New Design owners' stock increases, thus creating a continual Monkey. Wooden source of revenue from his established trade. Disc Record Mr. Schubert expects shortly to establish a down- This New All -Metal Ball -Joint Horn town office. Connectionis BEYOND A DOUBT the Racks A. V. Chandler, Illinois representative for the Missing Link between the Phonograph and National Phonograph Co., has returned from a Horn. month's trip through the state of a kind that IT'S ALL IN maketh the heart of the jobber glad. THE BALLI Wire Death of Henry W. Chester. Record Henry W. Chester, a director of the Hibbard .10 Spencer Bartlett & Co., and a prominent factor Racks in the business of the great wholesale hardware house for over a quarter of a century, died on RECORD CABINETS March 25 after a week's illness of pneumonia. He was prominent in public affairs, was secretary of "TIZ=IT" the Citizen's League, and chairman of one of the SPRINGS committees of the Chicago Association of Com- (TRADE NAME) for all makes and sizemachines merce.Mr. Chester had general supervision of Retails at 50 Cents.Regular Discounts the sporting goods department, including talk- Dealersthatcanwnoet bweilslupsepnlidedthbiystnheewir Stereopticons, Post Card Projectors ing machines, which branch of the business is in To ,jobber, and Moving Picture Machines immediate charge of J. F. Jones. connection in 1 dozen lots,PREPAID,at $3.60. President Edward D. Easton, of the Columbia Kreiling & Company JAMES I. LYONS Phonograph Co., General, spent a couple of days Inventors and Sole Manufacturers in Chicago the latter part of last month on his North 40th Ave. and Le Moyne St. 265 Fifth Avenue return from a tourof inspection of the com- CHICAGO, U. S. A. CHICAGO pany's agencies in the Far West.W. C. Fuhri, district manager of the company met Mr. Easton ?????????,??????,),?>77777,7777???,?>7727777??????7::;,' 58 THE TALKING MACHINE WORLD.

TRADE NOTES FROM CINCINNATI. wholesaler.Local business shows the largest in- NEW AUXETOPHONE FEATURES. crease had in the past twelve months. Conditionsin BothWholesaleand Retail The recordtradehas beenmarked bya Victor Co. Sends Out Circular to Trade Ex- FieldsSteadily Improving-DemandPrin-tendency to the popular hits of the hour, which plaining Them in Detail. cipally for the Higher Priced Goods in Both the Wurlitzer Co.callattentionto by some On April1 the Victor Talking Machine Co., Recordsand Machines-EdisonBusiness splendid avertisements.The coming and going Camden, N. J., sent the trade a circular concern- Phonograph Grows in Favor in the Commer- of the Merry Widow Co. caused a large sale ofing the re -exchange of Auxetophone sound boxes cial World-Expensive Victrola for Standard these records.De Wolf Hopper and his famous and blowers for the new type of machine, in Oil Magnate-The Wurlitzer Record Album"Casey at the Bat" stunt created. a demand forwhich they say:"The Auxetophones which are -Other Items Worth Recording. these records, resulting in a good sale.Week nowbeingdeliveredfromourfactoryare before last Mischa Elman, the violinist, was here equipped with a few new features, which we find (Special to The Talking machine World 1 in a recital, and his records show a large sale.materially increase the efficiency of this instru- Cincinnati, Ohio, April 7, 1909. The coming of the original Merry Widow Co. ment.First-The sound box has been made The past month was not a bad one for thefrom New York this week has added interestlighter, which we have found to be an advantage dealers in talking machine goods.This is per-again in the beautiful music of the opera andin reproducing.Second-The blower is of the haps the best way of saying that conditions gen- Wurlitzer is calling attention to the Victrola and end -bearing type, with a new lubricating system. erally are improving and that the dealers areits records.The company expects to entertain This blower runs quietly, and is kept properly hopeful of better things this spring. The whole-the Merry Widow cast while here at their ware - lubricated by the new arrangement of oil cups, sale situation is also improving from month torooms. The coming of each celebrity to this city insuring longer life to the motor, and in addi- month and jobbers figure out that the smalleris marked by a visit to the Wurlitzer warerooms,tion it is less liable to get out of repair than the dealer would not place orders unless he saw awhere pictures are taken of the renowned one former type.It is very desirable that allin- fine chance of disposing of the goods.More- listening to the Victrola. That of Admiral Evansstruments now outstanding should be brought up over, these dealers are placing canvassers out was the last to be added to the collection. to date." who are stirring up trade. Red Seal records show up in true style during Locally the sale of machines shows improve- March.The salesmen give this line of records ment in the high grade class.The cheaper ma- their personal attention, with the result that SOL BLOOM TO INVITE TRADE chines are still on the stand -still, waiting foreach month shows a large sale. To Inspect His Palatial Talking Machine Quar- the workingman to get on his feet, where he The sale of Victrolas are up to normal.The ters at 466 Fifth Avenue. can again indulge himself.The sale of records country dealers report a larger number of sales. here in the city also indicates improvement. The The Wurlitzer Co. have booked an order for a When Sol Bloom has his new place, 466 Fifth dealers have been featuring the music of thefine Victrola in white and gold, style XX, to beavenue, New York City,finishedthevarious shows that appear in town each week. This delivered to the Standard Oil magnate, Alexanderrooms-Greek, Japanese, Egyptian, the nursery catches the popular ear and results in quite a McDonald.This will be the highest priced out-and the auditorium, seating about 150-in the large number of sales.April is looked uponfit ever sold in this city. basement, he intends giving a "trade matinee." with favor by dealers, who say that the increase The past month found an increase in the num- That is to say, he proposes to invite the jobbers of trade will be more in evidence than any month ber of sales of the Edison Business Phonograph. and dealers of Greater New York tobe his so far of this year. The Wurlitzer house takes this to mean that tradeguests and look him and his place over, with a The Columbia Phonograph Co. have the same conditions are improving sufficiently for businessluncheon, etc., to be served on the premises.De- good report to make for March that was madehouses to take on new equipment, and that thisspite rumors to the contrary, Mr. Bloom does not for February. The month held up in fine shapeuseful instrument is becoming more popular each intend to lease his building at 40 West 34th and showed the healthy increase over February, week. street, though he has received an offer of $75,000, which leads Manager Nichols to be assured of a The Wurlitzer Record Album was placed on the which he refused, for the place. fine spring trade.Both the retail and wholesale market last month. Orders for these are coming departments show this increase.The trend ofin from local and small dealers.These are very NEW REGINAPHONE STYLE trade istothe high class instruments.The neat and hold a dozen records.Each record isJust Being Placed on the Market by the Regina double disc and Edison indestructible records con. slipped into an envelope.Each album can then Co.-A Most Attractive Creation. tinue to pull orders from all sections.Several be placed on any regular book shelf. exclusive agencies were placed during the month. The Wurlitzer house says April will be a good The Regina Co., New York, are showing a new Manager Nichols stated last week just before he all-around month for trade. type of Reginaphone, namely, a hornless cabinet, left for a swing around his territory for a call The Milner Musical Co. report a fairly good combining the music box and talking machine. upon the dealers that he is confident that tradetalking machine and record trade for March. It is designed on beautiful lines, and the finish will hold strong all the way up to next October,The sheet music department made a good show-of the woodwork and mechanical parts is of the and that he is more confident of the next few ing. In the small instrument department thewell-known high standard for which this com- months than ever. month's showing wassatisfactory. Manager pany are famous.Two cabinets are displayed, The Rudolph Wurlitzer Co. found the pastStrief says April will be a good month for busi- one in golden oak with a special fine figure, and month a good one in the way of results.The ness. the other comes in solid mahogany.These ma- talking machine trade showed strong improve- chines materially strengthen the Regina line, ment, both locally and from the outside dealers. On the1st of April the Universal Talking and the management is confident they will prove The small dealers are replacing orders more Machine Mfg. Co., Camp and Mulberry streets, strong sellers. freely, which the local company takes to meanNewark, N. J., issued their first complete cata- that the dealers are now waking up to springlog containing 443 double -side10 -inch records E.C. Beach, of the Cleveland(0.)Phono- possibilities, and to that end are placing menand 46 double -side 12 -inch records. The company graphic Record Co., when in New York recently, out to dig it up.The statement is made thatsay they are sending this catalog so the tradestated that they would open up in this city with fully ninety per cent. of the dealers had neg- can see the way they have paired up the different a line of their own machines and indestructible lected the line on account of a lack of business. selections.As is known, the Universal Co. havecylinder records.Mr. Beach also said the com- The expressions of confidence from these and thedouble-faced their entirelist,andtheyhave pany were making arrangements toestablish placing of orders lends encouragement to the ceased to press single -faced records. their own jobbers and dealers.

You can make dollars out of the horn trade with such OFFERS YOU GREATER SALES AND a product as this. Just glance over a LARGER PROFITS few of the many sell- ing points that are FOR DISC AND CYLINDER MACHINES is the only one-piece indestructible Folding Horn contained in the on the market.Made of the finest quality of selected Leatherette-in plain solid colors-Gold, Black or Red, inside and out. MUNSON WHEN FOLDED AND CARTONED itoccupiesa spaceonly 28 inches long by inches FOLDING square-an ideal parcel for carrying or handling and impervious to damage. HORN THE MUNSON FOLDING HORN greatly Improves the tone of the records and means increased record sales. Retails $7.00

Further Particulars and Discount Sheet on Application. FOLDING PHONOGRAPHIC HORN CO. 650-652 NINTH AVENUE NEW YORK CITY THE TALKING MACHINE WORLD. 59

CLEVELAND'S BUDGET OF NEWS. and records.May 1st Mr. Roberts will move to a larger and more suitably located store, and Trade as a Whole Slightly Disappointing, but contemplates largely extending his business. Compares Well With Other Lines of Business Mr. McMillin reports that the demand is largely -Dealers Generally Optimistic-New Rec-for Victrolas and the high grade records, and ords Made for "The Wolf"-Louis Devineau that the greatest trouble experienced is that Vic- Sued-F. K. Dolbeer a Visitor-Whattrolas cannot be procured as fast as the demand Various Talking Machine Houses Have to requires.Mr. McMillin said: "We are reaching Report Anent Trade Conditions. the high class trade, and this requires the best in machines and records, as well as all classes of (Special toThe TalkingMachine World.) musical goods." The Rudolph Wurlitzer Co., No. 206 Prospect Cleveland, Ohio, April 9, 1909. avenue, have in stock a large number of various As in other lines of trade, the awakening ofkinds of instruments, and are doing a good busi- businessintalking machine circleshas not proven as satisfactory as was anticipated early ness. in the year.But the bulk of trade in this line Business, said A. W. Robertson, of the G. J. Probeck Co., is going along as usual.The de- will compare favorably with that in most others.mand for machines, he said, was fairly good, The demand is for the higher grade machines and excellent for records, the April lists of double and records, and the main complaint of dealers is discs and indestructible cylinder records being ac- their inability to procure from the manufacturers Mr. Robertson stated that sufficient Victrolas to supply the demand. corded high praise. Dealers generally are optimistic in their viewsthe indestructible cylinder records had largely increased the demand for cylinder machines. The Keep stocked up as to future prospects, and are making prepara-company are doing a nice business in both the tions to meet a sure -to -increase season's demand. retail and wholesale departments. Nothing disgusts a customer An indication of the growing popularity of the quicker than to find you are talking machine and moving picture show, is in Mr. Probeck, who has been confined to his "just out" of what he asks for. their installation in a Sunday -school at Canton, house for the past six weeks, is convalescing and Ten chances to one he'll go to Ohio, with an enrollment of 2,200. Through theirexpects to be back to business in a few days.He the other Victor dealer for the instrumentality the pastor has made his churchhas passed through a dangerous and prolonged next records or needles or sup- and Sunday -schoolthe most popular andat- siege of erysipelas. plies that he wants. tractive one in northern Ohio. The Arcade talking machine dealers, B. L.Rob- You know how you'vefelt When the play of "The Wolf" was given at the bins& Co., are having a fine run of trade.Since yourself "when you've tried to Colonial last week it was discovered that the or- occupying their new quarters their sales have buysomearticlethatyou iginal records for the production, which were increased 50 per cent. The company carry a com- wanted, and the store -keeper made at the New York Zoo had been damaged. plete stock of Edison and Victor goods, didn't have it right then. You Business is somewhat interfered with in the can't blame your customers for As the long, dreary wolf howl bears an important getting huffy, can you? part in the play the manager decided to have talking machine department at the Bailey Co.'s, new records made, and accompanied by C. J.owing to the building of the annex now under There's one thing sure-the Ross, visited the five wolves at the Wade Park way.E. A. Friedlander, manager, said: "Con- dealer who has the goods gets sidering our torn up condition and the difficulty the business, and keeps his cus- Zoo. Some good howls were canned and the tomers. finishing touches put on at thetalkingmachineof properly serving customers, business continues store of W. J. Roberts, Jr. remarkably good." Right here is where we come All the leading concerns report good business in. We will keep you stocked Suit, charging forgery and embezzlement, has You can send to us for been brought by the city solicitor in Common and this includes Collister & Sayle, who are doing up. well with the Edison and Victor; the May Co., anything in the Victor line and Pleas Court against Louis Divineau, inventor of you'll get it.And what inter- the Ideal Horn and the Divineau Biophone. Hewho report increasing sales of Victor machines, ests you more-we'll ship it the was, and had been for several years, secretary of Cuban and Mexican records; C. H. Denslow, who same day we receive your order. the city sinking fund commission, and as suchare having an excellent callfor Victrola and Triumph machines; Aldrich, Howey & Co., who We have a great stock of Vic- was bonded by the American Bonding Co. of Bal- tors, Victrolas, Victor Records, reportgoodsalesofColumbiadiscgrapho- timore, in the sum of $25,000.The sum alleged recordcabinets,horns,fiber to have been embezzled is $12,800.The bonding phones and double disc Columbia records.At Mr. cases, English needles, and all company refusing to make good the deficit in ac- Denslow'swarerooms, 27TaylorArcade, I Victorparts and accessories. counts are included in the suit. noticed on exhibition inthe show window an Infact, we areoneofthe Cleo S. Bourgeois, formerly with the Columbia auto -talking machine, said to be the only one ever largest Victor distributorsin Phonograph Co., and later with the internationalimported from Germany.Itis a small imita- the United States. We handle tion of an automobile in detail, the phonograph Victor goods exclusively.We Talking Machine Co., is now engaged in the auto- do one thing, and do it well. mobile business with the Oldsmobile Co.He ishidden in the body of the auto.It is operated by figuring on connecting up a graphophone with anelectricity, plays a disc record and everybody We'll guarantee you four re- auto. passing stops to examine it. sults of buying from us: You Flesheim & Smith say trade is quiet. will get just what you send F. K. Dolbeer, sales manager of the National for; you will getitimmedi- Phonograph Co., Orange, N. J., was a visitor with Managers of Cleveland picture shows express their pleasure at the establishing of a censor- ately; you will not pay more the talking machine dealers of Cleveland March than elsewhere;youwillbe 31st. ship by the New York companies controlling the completely satisfied. manufacture and output of films.They say it Conditions were reported butlittle changed Drop us alineto -dayfor from the previous month at the store of W. H.will have a tendency to improve the standard and more thoroughly popularize their business, ourhandsomebooklet,"The Buescher & Sons.The demand for records was CabinetThatMatches,"and said to be excellent and all the while broadening,and admit that there are certain features which our catalogues. and fairly good for machines, especially those of may be eliminated without havoc being done. the higher grade.Mr. Buescher said the double- New York Talking Machine Co. faced Victor records for April were unusually A NOVEL EXPERIMENT. Successors to good and selling well, while the Red Seal records A novel experiment is in process of develop- The Victor Distributing and were as popular as ever."The many admirers Export Company of Madame Sembrich are acquiring a store of her ment at the McNeil Island Federal penitentiary, great operatic airs and concert songs, of whichnear Tacoma, where the convicts are rearing Chi- 83 Chambers St.,New York we have a complete list," said Mr. Buescher. nese pheasants and Rouen call ducks for the "Business is very good and has been for themarket, affording the prisoners a diversion that past two weeks," said Miss Loretta H. Byrne,relieves their minds from the pall of prison life manager of the talking machine department ofand gives them a small income which they are Brown Bros."We have recently made sales ofdevoting to the purchase of books, newspapers several high-priced graphophones-sold three to- and magazines and which has enriched them also day-and customers all express themselves highly by a phonograph, the vocal and instrumental pleased with their purchase.Purchasers also ex-strains from which resoundtotheirdelight press themselves delighted with the double -disc through corridors and cells.The experiment is records." the result of anidea which originated with W. J.Roberts, Jr., reports business movingUnited States Marshal C. B. Hopkins, whose head- along about the same as for several weeks past. quarters are in Seattle and who advanced the His sales of machines continues good, and record prisoners the necessary fund for the purchase of customers usually monopolize the demonstration original stock. rooms from morning until night. He stated the demand was for the higher grade of machines "No one really fails who does h'3 best." 60 THE TALKING MACHINE WORLD.

"(pi

,.,i iiiii THE TALKING MACHINE WORLD. 61 the principle is the same. How to safeguard the VALUE OF ATTRACTIVE WINDOWS pkgs., $3,246; Manila, 4 pkgs., $245;Madrid,3 pkgs., $375; Montevideo, 12 pkgs., $1,702; Para,rights of inventors to their legitimate earnings So Often Overlooked by Dealers Emphasized by 9 pkgs., $543; Puerto Barrios, 3 pkgs., $130; Riowithout at the same time building up patent mo- Victor Co. Who Have Employed a Specialist de Janeiro, 7 pkgs., $816; 17 pkgs., $767; 9 pkgs., nopolies, has long been a troublesome problem. to Arrange Special Displays for Dealers All$813; Shanghai, 253 pkgs., $26,904; St. Johns, 9 The existing patent laws, both in this country and Over the Country-Some Philadelphia Vic-pkgs., $171; Surinam, 15 pkgs., $383; Tampico,Europe, as a rule, do neither.In certain cases- tor Windows Seen Recently. 42 pkgs., $698; Trinidad, 13 pkgs., $342;Val- as in the cyanide process for gold mining, for in- stance-the New Zealand government has sought The value of the window as a publicitypro- paraiso, 1 pkg., $207; 8 pkgs., $111; Vera Cruz, 31 pkgs., $1,375; 109 pkgs., $1,368; Wellington, 14a remedy for such monopolies by buying up valu- moter is too often overlooked by some of our able patents and making their use free to all on progressive talking machine men.There is per- pkgs., $172. APRIL 1 AND 8. equitable terms.But, as in many, if not most haps no better means of concentrating attention cases, the value of a new invention is proble- on one's stock than a properly displayed win- Antofagasta, 8 pkgs., $365; Batavia, 9 pkgs., $282;Berlin, 38 pkgs., $478; Buenos Ayres, 3matical, the royalty plan adopted by congress in dow-that is .a window gotten up in anat- the case of talking machine records seems de- tractive style-in a style to be entitled peculiarlypkgs., $297; 2 pkgs., $172; Cape Town, 5 pkgs., $161; Cartagena, 7 pkgs., $862; 12 pkgs., $789; cidedly the better. individual.For it must be out of the ordinary to win the desired amount of notice. Cienfuegos, 5 pkgs., $114; Colon, 5 pkgs., $171; The Victor Talking Machine Co. have realizedCorinto, 7 pkgs., $685; Hamburg, 3 pkgs., $220; PHONOGRAPH SAFE LOCK. the tremendous value of window display, andHavana, 7 pkgs., $418; 5 pkgs., $276; Kingston, 5 pkgs., $126; La Guaira, 20 pkgs., $510; Liver- Charpiot's Invention Referrz.d to Before in This are now employing a specialist in the person of Paper Now Demonstrated a Success. Ellis Hansen, who has been associated with the pool, 1 pkg., $133; 23 pkgs., $3,910; London, 4 pkgs., $326; 398 pkgs., $10,074; Manila 20 pkgs., noted houses of Sherman, Clay & Co., in San A couple of months ago in The World there Francisco, and Lyon & Healy in Chicago, and he$925; Montevideo, 5 pkgs., $114; Para, 7 pkgs., $466;PortoBarrios9pkgs.,$102;Riode was a long story relating to a safe lock phono- is developing plans to arrange special Victor graph apparatus.This lock, which is the inven- windows for all the leading Victor men in the Janeiro, 6 pkgs., $175; 14 pkgs., $390; Singapore, 19 pkgs., $561; Tampico, 3 pkgs., $106; Trinidad.tion of Geo. J. Charpiot, of Denver, Co:., was principal cities from New York to the Coast. given an exhaustive test by the authorities in On the opposite page are reproduced photo- 16 pkgs., $474; Valparaiso, 19 pkgs., $1,744; Vera Cruz 47 pkgs., $3203; 77 pkgs., $2,937. that city recently, and found to be absolutely graphs of Mr. Hansen's work in the windows of perfect.In fact,itis a device of great value the leading Philadelphia talking machine stores which will undoubtedly come into general use. and the pictures of the actual displays emphasize SOME INTERESTING VIEWS It has in place of the ordinary knob the mouth- betterthananywardstheirattractiveness. On Copyright Law-How Royalty Plan Has apiece of a telephone transmitter.Attached to Of the windows illustrated the three on the left BroadApplicationinPatentMatters-Aits diaphram is a delicate needle, its end resting beginning at the top are H. A. Weymann & Son, Remedy for Monopolies Suggested. in a groove of a sound record made on a phono- Lit Brothers, Penn Phonograph Co.; the center graph cylinder. windows are: James Bellak's Sons Co.; C. J. Commenting upon the new copyright law the The phonograph cylinder is part of the mechan- Heppe & Son, and the Musical Echo Co., whileGrand Rapids, Mich., Herald believes that theism of the lock.The record is the countersign the three on the right are Sol Bloom, Inc.. Louis protection given to composers by the compulsory spoken by a certain voice. Buehn & Bro., and the Western Talking Machinepayment of two cents royalty by the manufac- When this countersign is spoken into the safe Co. turers of talking machine records and perforated by the same matt the vibration of the needle The various jobbers and dealers were highlymusic rolls has a broad application in the patentcoincides with the record on the cylinder and a pleased with the displays and stated that they field.It says: continuous electrical contact opens the safe door. had brought considerable business into the re- "An act passed by Congress on the eve of its No other voice will do it. spective stores. adjournment suggests a remedy for patent and other similar monopolies that might with ad- FILMS AND TALKERS BURNED UP. OUR FOREIGN CUSTOMERS. vantage to the public be made more general, if (Special tcThe Talking Machine World.) Amount and Valueof TalkingMachinesnot uniform, and without detriment and possibly Shipped Abroad from the Port of New York. with material benefit to inventors.The act in Portland, Ore., April 1, 1909. question, passed for the protection of the com- Six hundred thousand feet of motion picture (Special to The TalkingMachine World.) posers of "canned" music-thatis,records orfilms were destroyed in a fire in the supply depot Washington, D. C., April 10, 1909. rolls used in talking machines and piano playersof Sam Newman, 293 Burnside street.Loss, Manufacturers and dealers in talking machines-provides for a 2 -cent royalty to the composer$16,000, fully covered by insurance.In addi- will doubtless be interested in the figures show- on each record or roll so used; while monopoly tionto600reelsof moving -picturesubjects, ing the exports of talking machines for the pastis guarded against by the provision that, if re-each carrying1,000feeoffilmof value of eight weeks from the port of New York: production of the music is permitted at all by 10c. a foot, 800 illustrated song slides of value of FEBRUARY 17 AND 24. the composer, any record manufacturing concern$5,000, seven motionpicturemachines worth Berlin, 38 pkgs., $135; 31 pkgs., $200; Bombay, shall have the right to reproduce it on the pay- $2,100,six stereopticons totaling $900,phono- 9 pkgs., $227; Calcutta, 35 pkgs., $1,156; Callao,ment of the same royalty.This, of course, was agraph records of the estimated value of $1,000 4 pkgs., $240; Copenhagen, 3 pkgs., $105; Guaya-case of copyright. and net of patent proper; butand four $60 phonographs. quil, 10 pkgs., $210; 3 pkgs., $475; Hamburg, 1 pkg., $189; Havana, 2 pkgs., $110; 3 pkgs., $387; 7 pkgs., $195; Hong Kong, 11 pkgs., $287; Lon- don, 13 pkgs., $1,034; 569 pkgs., $7,668; Panama, The Monarch Midget 12 pkgs., $887; Para, 14 pkgs., $1,046; Progreso, 107 pkgs., $2,156; Puerto Plato, 3 pkgs., $258; IS IT. Rio de Janeiro, 4 pkgs., $248; San Francisco, 6 pkgs., $715; Shanghai, 151 pkgs., $5,751; South- ampton, 6 pkgs., $160; Valparaiso, 4 pkgs., $136; Vera Cruz, 33 pkgs., $640. q You don't know how good it is if MARCH 3 AND 10. you don't use one. Amsterdam, 2 pkgs., $100; Berlin, 2 pkgs., $200; q Revolves on Ball bearings and sets on Buenos Ayres, 7 pkgs., $622; Caracas, 2 pkgs., your counter giving access to every $118; Cartagena, 21 pkgs., $1,596; Colon, 15 pkgs., one of the 200 records without the $277; Havre, 4pkgs., $109; London, 5pkgs., $231; 4 pltgs., $3,280; 462 pkgs., $12,143; Monte- necessity of the demonstrator step- video, 31 pkgs., $2,531;Puerto Plata,4 pkgs., ping away from his machine. $115; Rio de Janeiro, 29 pkgs., $911; 29 pkgs., q Keep all your latest and most popular $926;Shanghai, 20 pkgs., $297; Tampico, 15 pkgs., $219; Trinidad, 13 pkgs., $733; Valparaiso, numbers in a Midget and let it assist 24lokgs.,$936; Vera Cruz, 129 pkgs.,$1,779; you in selling. Wellington, 2 pkgs., $502. q If your jobber hasn't them in stock MARCH 17 AND 24. give us his name.DO IT NOW. Amapala, 10 pkgs., $432; Bangkok, 5pkgs., $347; Barranguila, 5 pkgs., $172; Berlin, 34 pkgs., $300;Buenos Ayres, 150pkgs.,$3,002;Cape Town, 13pkgs.,$298;Georgetown, 36pkgs., $1,229; Guayaquil, 3 pkgs., $217; Havana, 6 pkgs., Syracuse Wire Works $342;18pkgs.,$450;Havre, 6pkgs.,$181; SYRACUSE, N. Y., U. S. A. Iquique, 3 pkgs., $207; Kingston, 5 pkgs.,$129; La Union, 3 pkgs., $110; Limon, 4 pkgs., $404; Representatives, R. S.WILLIAMS & SONS' CO., Toronto and Winnipeg. London, 192 pkgs., $4,882;21 pkgs., $738; 103 62 THE TALKING MACHINE WORLD.

INDIANAPOLIS TRADE NOTES. mr. The Schubert Extensible Rack Shelves Business Rather Dull During March-Various Dealer: for keeping cylinder records in the home are proving a "Business Builder" Reasons Given-Columbia Co. Doing Good for dealers who are pushing them. Advertising With Symphony Grand-Inde- Something entirely new which appeals to every Phonograph owner for structibleRecordsShippedUnwrapped- the reason that it can be had and made into any required size, beginning with Wanted Worst Talking Machine to Combat but one shelf and then adding as needed, at a cost less than 5c. per record. Made entirely of metal, nicely enameled, shaped so when put together Piano-Player-Musical Echo Co. Report Good a rack any size can be made ranging from 1to 20 or more shelves holding Demand for Red Seal Records-Other News. from 12 to 240 or more records. It's the simplest thing you ever saw, hangs on the wall like a picture, and (Special to The Talking Machine Vorld.) with the printed matter that dealers are supplied with brings in the extra dollars. Indianapolis, Ind., April 0, 1909. If your jobber has not told you about them yet, send your address and Business has been quiet among the talking ma- your jobber's name and learn the " Secretabout them to chine dealersforthelastmonth.Unsettled weather has been the chief cause, and not much G. H. SCHUBERT,199 W. Madison St.,Chicago, Ill. better is expected until the weather improves. The penny arcades and moving picture showsFolks at Home," by Mrs. Holt, and "The Phantom The firstrecitalof the Indianapolis talking also did a quiet business last month. The firstBrigade," as played by the Princess orchestra.machine companies which was given to show off few days of the present month, however, were"The Phantom Brigade" seems to make a hit, es-the March records was a success, and there were better, as the Northern Indiana Teachers' Asso- pecially among the lodge men. large crowds at all of the stores.The business ciation and the Southern Indiana Teachers' As- An Indianapolis talking machine dealer wasof giving monthly recitals will be kept up by all sociation met in Indianapolis at the same time,greatly surprised the other day when a customerof the stores that have entered into the plan. and there were thousands of school teachers incame in and wanted the worst old machine heThe stores in the plan are the Kipp -Ling Co., the city, so many, in fact, that they had greatcould find and one of the most weird and tire-Joseph Joiner, Frank Teasley, E. E. Hall & Co., difficulty in finding lodging places, even when thesome records he could get.The sale was made,Joseph C. Pfleger, William F. Burns and George supply of private lodging houses was drawn on.and then the customer explained.He said heW. Maze. These visitors brought business to many. lived in a double house, and that on the other The New Orpheum Theater opened the first of The Columbia Phonograph Co. have been mak-side the family kept a piano player going con-the month in East Washington street, near Penn- ing good use of the Symphony gi-aphophone in ad- stantly.It was the first thing he heard in thesylvania, one of the best locations in the city. vertising among the wealthier classes of the city. morning and the last thing at night.He hadThe house is to be devoted to moving pictures On the opening night of the Indianapolis Club, hired a man to keep a talking machine wound upand other attractions.The cost of the theater the aristocratic Jewish organization of the city,and he proposed to keep the machine going all was $10,000, and the seating capacity 475. one of these machines was on display and wasof the time until he killed out the piano player. Walter Rosengarten, an accomplished pianist, used with the famous series of Fonotipia records. The music he got was a weird bagpipe selection. has been engaged to play for the big four circuit During automobile show week one of these ma- Charles Koehring, of the Musical Echo Co., theof moving picture shows owned by E. S. Suth- chines was on display at the Willis -Holcombenew store in North Pennsylvania street, sayserland, including the Bijou, the Bijou Dream, the Co.'s show rooms and was viewed by thousandsthat business is most promising. There is a greatMystic and the Casino, four of our best houses. of people.The automobile show continued fordemand, he says, for the Red Seal records, and A preliminary injunction has been granted in one week-week before last-and was a grandthe "hit" they are making is very pleasing to the Federal Court, in the case of the New Jersey success, bringing thousands of people to the city.the company.The display rooms of this com-Patent Co. and the National Phonograph Co., Somewhat of a curiosity was received at thepany have beenfitteduptastilywithlarge against the Paxton & Baker Co., of Hammond, Columbia store last week.It was a crate, 3 by 12 framed pictures of some of the famous musiciansInd., by which the defendant is restrained, until feet, containing about 2,000 indestructible records.of the world. They handle Victor machines only.further order of the court, from selling certain The records were placed in the machine without The Kipp -Link Co., jobbers and dealers in Vic-phonograph records at less than the prices stipu- any excelsior packing, which is usually used in tors and Edisons, are advertising records to give latedin a contract with the National Phono- such shipments.This is regarded as the cham-the actual voice of Admiral Evans in his fare-graph Co.It was alleged in the complaint ask- pion single package shipment of talking machinewell address to the navy.The Edison Amberol ing for an injunction that the defendant com- records ever received in Indianapolis, and goes tofour -minute records are selling fast at this store.pany had entered into a license agreement with showthepossibilitiesoftheindestructible The Musical Echo Co. have sent out pamphletsthe National Phonograph Co., by which the de- records when it comes to shipping. giving warning to those who take records onfendant company was to sell the records at not Thomas Devine, of the local Columbia store,approval.It is explained that records sent outless than specified prices.It was alleged that has noted a marked increase in the sale of 12 -on approval are not sent for the, entertainmentthe defendant company had sold the records at inch records since his company originated theof those who get them, and that it is expectedless than these prices. scheme of issuing double records at the pricethey will not be played more than one time and of the old single record. Among the best-sellingmust be kept only one day.Itis also stated EXPRESS CO. LOSES. 12 -inch records, Mr. Devine says, are "The Oldthat damaged records will not be taken back. Court Gives the Law on Legible Addresses on Parcels-A Decision ofInterest. In a decision in the Appellate Term of the Su- \ ATTENTION! preme Court, affirming, to the extent of $50, a judgment which Julius Magnus recovered in the First District Municipal Court against Thomas C. Jobbers and Dealers Platt, as president of the United States Express Company, Justice Maclean reviewed at consider- able length the history and obligations of express If you are looking for something up-to- carriers. He said in part: date, a good seller and one that actually does "There is no legal rule that carriers will only the work claimed for it, you'll find it in the take parcels legibly addressed, or that parcels new Automatic Record Sweeper and without address at all may not be given to and Attaching theSweeper taken by the carrier's driver.The pioneers of Attachment, for Victor Talking parcel transportation between the Hudson and Machines. Cleans while playing.j It not only polishes the the Pacific, and who became chiefs in their line, could hardly read; scarcely write at all.Even surface of the record, but digs the dirt out of the grooves. Every now, at least within a few years, systematic stow- record customer will buy one. age in the vehicle is or was the mnemonic aid for distribution of the parcels carried, because the capable driver, intelligent in other things than A popular priced Sweeper and Attachment letters, could not even make out the tags on the star route pouches of the United States mail." TWENTY-FIVE CENTS Regular Trade Discount Magnus suedin the Municipal Court tore- cover $82.50 for the depreciation in weight of Manufactured by woollen goods which it was said had been mis- laid in transit by the defendant company.He secured a judgment for the full amount.This RECORD SWEEPER COMPANY verdict was affirmed by the Appellate Term on the condition that the plaintiff accept $50 in set- Highland Park ILLINOIS, U. S. A. Record Sweeper in Action tlement as express contract is 'limited to that amount. THE TALKING MACHINE WORLD. 68

DEMURRER IS SUSTAINED BOTH SING AND TALK. dealer in pianos, organs and everything in the line of musical instruments in Key West, Fla. And the Bill Brought Against the Hawthorne Combined Talking and Exhibiting Machines. Sheble Co. by Victor Co. Is Dismissed. Mr. Henderson also closed a contract with the South Florida Music Co.,of Tampa, Fla.Mr. In view of the success which is obtained by the The demurrer of the Hawthorne & Sheble Mfg. Henderson reports that the Florida tourist crop moving picture apparatus, the idea naturally oc-this year was a hummer, and, as a consequence, Co., manufacturers of talking machines, records,curred to use the phonograph in connection with horns, etc., Philadelphia, Pa., to the bill of com- allof the dealers in the State are wearinga it, so as to hear the voice at the same time that broad smile. plaint by the Victor Talking Machine Co., Cam-we see the picture.Among such devices is a den, N. J., charging the defendants with infring- combined talking and picture -exhibiting machine ing patent No. 832,896, known as the Dennisonrecently devised and patented by a New York "VICTOR SALESMANSHIP." hollow arm patent, was sustained and the hill man.At the top is an opening for viewing the4 Volume of Exceeding Interest Just Issued by dismissed by Judge McPherson, United Statespictures, and adjacent thereto, where they will thePublicity Departmentofthe Victor Circuit Court, Philadelphia, on March 12,for come in contact with the ears of the user, are Talking Machine Co. lack of invention.The opinion in full follows: "It is true that the improvement covered by Recently the publicity department of the Vic- the patent in suit (No. 832,896)is prima facie tor Talking Machine Co., Camden, N. J., presided novel; the grant of letters carries with it such a over by C. M. Brown, issued what isentitled presumption, but the presumption must give way "Victor Salesmanship," a book of over sixty-three if the court is clearly convinced, from examining pages, with a stiff paper cover, and the famous the improvement, that the element of invention fox terrier trade -mark embossed thereon, printed does not appear.In my opinion, such a situa- in the company's usual elegant manner and fully tion- is presented, as it seems to me no invention illustrated.It contains "a series of salesmanship is disclosed by the device in question. What the lessons compiled for the benefit of those interested patentee did was simply to take the old amplify- in the sale of the Victor and Victor records." ing horn of a talking machine, cut it in two for Every detail in the manufacture of the Victor reasons of convenience, and provide well-known goods is interestingly described, and regarding means for refastening the parts when the occa- the selling proposition the following general ob- sion to operate the machine should arise.The servations are given in the brief preface: specification does not refer to the reasons that "In these lessons we have endeavored to im- suggested the change of construction, but they part to you a comprehensive knowledge of Victor are thus stated-and no doubt correctly stated- salesmanship acquired through years of intimacy in the brief of complainant's counsel: sound tubes.The latter are adjustable to ac-with the Victor and Victor records.Everything "'It will be evident tothis honorable court commodate the many sizesof heads naturally depends on the way you read these salesmanship that a talking machine having an amplifyingencountered.In making the pictures for theselessons. We assume that everyone interested in horn, such as is shown at 11 in Figure 1 of themoving pictures that sing and talk, the actor the sale of the Victor is ambitious and anxious drawings, immovablyfixedtoitssupporting takes his position before the camera and histo increase his or her value to the limit of their bracket, would be most unsuitable for transpor- movements are photographed.Coupled with the ability, and we believe, and in fact know, that a tation and shipping purposes; and furthermore, moving picture machine is a phonograph. Whilethorough reading and study of these lessons will when not in use, the amplifying horn would oc- the latter is repeating the actors' words he goesincrease the efficiency and income of everyone cupy a large amount of unnecessary space, and through the necessary motions to accompany the who sells the Victor, be he employer or employe." ifit should be desired to store the talking ma- words.The moving picture machine thusse- chine havingits amplifying horn immovablycures the photographic record of the series of WURLITZER PUBLICITY. mounted upon its bracketthe clumsiness andgestures during the whole time that the phono- inconvenience of handling and storing the talk-graph is working.Duplicates of the pictures are The Rudolph Wurlitzer Co., of Cincinnati and ing machine will be obvious. And furthermore,then made from the originalfor useinthe Chicago, are issuing some effective talking ma- it may be desired to change horns.' penny -in -the -slotmachine,themechanism op-chine publicity in the form of miniature news- "As thus stated, allthisis'evident,' and Ierating the phonograph in conjunction with thepapers covering the wholesale and retailfield. think that the device of the patent by which moving of the pictures. They are skilfully "made up," and reflect the these inconveniences are avoided is evident also, ability of C. W. Page, the Wurlitzer Co.'s clever and did not call for the exercise of the inventive NEW COLUMBIA DEALERS IN FLORIDA. advertising manager. faculty, but merely for such skill as a capable artisan is not likely to lack.The demurrer is Thos. K. Henderson, special eastern ambas- INCORPORATED. sustained and the bill is dismissed." sador of the Columbia Co.'s wholesale depart- Indorsed:U. S. C. C., E. D. of Pennsylvania. ment, paid an extended visit recently to the Lud- The Wooden Phonographic Horn Co., of Syra- No. 179 October Session, 1908.Victor Talking den-Campbell-SmithCo.,ofJacksonville,Fla. cuse, N. Y., has been incorporated with the Sec- Machine Co. against Hawthorne & Sheble Mfg. He has made a trip over the State, and be-retary of the State of New York, with a capital Co. Opinion;McPherson,J.,sustainingde- sides establishing a large number of small deal-of $8,000, for the purpose of manufacturing talk- murrer; filed March 12, 1909.Henry B. Robb, ers has secured orders fromJ.L.Stowers, a ing machines and horns. clerk. A motion for an appeal has been filed.

PIANO DEALERS FALLING IN LINE And Taking on Talking Machines-Increasing We Want Your Business Number Join Jobbers' Association. Our messageisspecifically tothe dealersofNorthern Ohio, and It will be noticed that of the ten new members Indiana, and all Michigan. We want your business because we are in shape of the National Association of Talking Machine to care for your orders promptly, immediately.This does not mean that we Jobbers, whose applications were favorably acted willfill them to -morrow, or the day after, or next week, but on the day upon by the executive committee at their meeting received.Within the hour your order is received, we will begin work, getting in Columbus, 0., on March 28, all are piano deal- it ready for shipment. ers with the exception of a couple.They are representative firms in their respective localities 4] Our shipping facilities are excellent, in fact, they could not be improved. and therefore valued acquisitions to this live, When you order from us, by mail, by telegram, or long distance 'phone, progressive and practical organization. you will not be disappointed. 41 Our lines in every department are most complete.Stocks are full, running CHANGE IN FIRM NAME. over. We have everything and anything you want. We make it a point to The Rhodes & Haverty Furniture Co., Savan- keep forearmed at all times so that our customers shall not suffer through nah, Ga., large dealers in Columbia graphophones detail.Suppose you give us a trial order-nothing is so conclusive as the in that city and vicinity, have changed their actual business, the practical test. firm name to the Haverty Furniture Co. 41 We want your business, and if we get it we shall make it so advantageous to you that we will hold it. PACIFIC PHONOGRAPH CO. FORMED. The Pacific Phonograph Co., of San Francisco, Cal., has been incorporated.The object of this company is to take over the talking machine de-American Phonograph Co. partment of the Kohler & Chase Co., and keep it as a distinctly separate institution. 160 Woodward' Avenue, Detroit, Mich. 64 THE TALKING MACHINE WORLD.

l/ter:p ScPs

Improved New

440 Goods

Made oval shape.Each shelf islined with soft green felt toprevent theDisc Records, "single or double" from being scratched.Shelves are numbered to correspondwith indexcard whichisfurnished. SALTER'S IMPROVED CABINETS are practical, nice looking and need no expert salesmen tosell them.Send forourlatestcatalogue. to 108 N. Oakley Avenue SALTER MFGI C/01'102CHICAGO, ILL,.

RECORDS FOR THE CHILDREN. done, they would be pleased and satisfied, having mastime,ifjudiciouslyadvertised,theirsale no desire to experiment with the more expensive would be extremely satisfactory." Every Dealer Can Add to His Record Sales by instrument.Instruct every new customer who There is a logic in this gentleman's opinions, Striving in Behalf of Their Introduction. has children along the above mentioned lines, Mr. Dealer; give them your consideration. and if he does not deem it expedient at first to Just a suggestion in parting:flow would it Juvenile records are not nearly so numerousabide by your advice, refuse to be discouraged. do to add one juvenile record to each monthly as they should be, but there are a few to be record supplement? found in every talking machine catalog, and it Your victory will not be long in coming.Wait until the nursery squad make a successful raid HOWARD TAYLOR MIDDLETON. will pay you, Mr. Dealer, to demonstrate to your on the record cabinet, and Father comes to you customers their ability to amuse. with a long face and a tale of woe about mis- HEAR ALUMNI BY PHONOGRAPH. Just think for a moment of the millions of chievous kids and broken records.Then b.ing children who tax the patience of mothers and (Special to The Talking Machine World.) once more to his attention the subject of the Chicago, Ill., April 1, 1909. nurses every evening at that fretful hour whichcheap outfit. He will see the point very clearly comes just in advance of the sandman.They Phonographic addresses by graduates of Am- this time and will thank you for your suggestion.herst College now occupying positions of trust grow weary of the same old story heard soResult:-Another outfit disposed of. many times before.Even their favorite nursery and honor in various departments of the United Conversing with a veteran talking machine States government, illustrated with stereopticon rhyme, crooned to them ever so softly, loses itsman the other day on the subject of records for ' charm at last. and they wail for something new. views ofthe Massachusetts college, werefea- Would not a talking machine concert comprised tures of the seventeenth annual banquet of the of a few good tales, well told, a lullaby, or a Amherst Club of Chicago, given at the Grand Mother Goose ditty, be eminently to the point? Pacific Hotel last week.President George Har- Instead of the wakeful, obstreperous youngster, riss of the college was the guest of honor and you possess the power to create in his place a reviewed the ten years of his connection with happy and contented child reveling in the delight the institution.Thirty-five classes were repre- of bedtime, lulled to sleep by a storyteller who sented at the banquet from 1856 to 1911, the never tires. class of 1890 with five members being the largest Very often, I'll wager, children visit your store present. in company with their parents, and are com-children, he told me that during the days when pelled to submit to a long program of Wagner, the phonograph was a novelty in school houses, ACHIEVING NEW TRIUMPHS. Beethoven or from Suppe, perched on a chair churches, halls, etc., he went from town to town Commenting upon some late inventions in the with their little legs dangling a foot from the giving entertainments. talking machine field, the Troy Times, in a recent floor, and all the while, within the very room, "In all my travels," he stated emphatically, "Iissue, said:"The talking machine, like other perhaps, are records capable of bringing a cry of never forgot the children.I made it a pointinventions, is achieving new triumphs. A Den- sheer joy to their lips.Would it not pay you toto include something of a juvenile character in ver man has invented an attachment to a tele- pray a juvenile record occasionally for theirevery concert, and the result was always gratify- phone transmitter, in connection with a phono- benefit?Most assuredly, for it would show the ing.Often I was compelled to spend the nightgraph cylinder, by which the mechanism of a parents your interest in their children.Your at a farmhouse, and that proved a paradise for lock can be controlled and a safe unlocked by interest is reciprocated, and there you are. thelittleones. Seated on my luggage, they use of a countersign.However, provision against Did you ever think of suggesting to a dotingwould beg for a certain selection that had taken tampering with the safe is said to be assured by father of a large family, who has just purchased their fancy at the exhibition the night before,the fact that the mechanism can be worked only an outfit from you, that in order to protect his clapping their chubby hands in ecstacy at itsby the voice of the man who gives the counter- machine from rough usage at the bands of his conclusion.I think it very strange," he added insign in the first instance.Any other voice will diminutive but highly inquisitive progeny, he closing, "that manufacturers do not turn out fail of the desired effect.Whether a cold in the should buy them a cheap machine and a few inde- more records for children.They would meethead or any other influence that will change the structible records for their very own? If this were with a ready sale the year round, and at Christ- voice will make a difference is not explained." THE TALKING MACHINE WORLD. 65

A PROGRESSIVE MAINE JOBBER TRADE IN THE SAINTLY CITY, Is John Dunn, of Portland, Who Has Built Up Businessfor March Shows Improvement Over a Great Business, Now Known as the Maine LastYear-E. D. Easton a Visitor-Good Phonograph Co. Report from St. Louis Talking Machine Co. -News of the Travelers-Columbia Grapho- Oneof the men who can claim the title of "the phone for Alumni Meeting-Grand Leader to pioneer talking machine dealer of Maine" is John Handle the Victor-OtherItemsofthe Dunn, of Portland, who is said to be known to Month Which Meritthe Consideration of more talking machine dealers in Maine than per- Readers. haps any other man. (Special to The Talking Machine World.) Four years ago Mr. Dunn made the first quan- St. Louis, Mo., April 7, 1909. Reg. U. S. Pat. Off. tity purchase of talking machines, possibly ex- The talking machine business isin a fairly cepting one, necessary to become a jobber in the good state of activity, and has been better for State of Maine, and opened the first store de-the last month than it was for the same period voted to talking machines exclusively.At thatlast year by a good percentage.The demand time, only four years ago, conservative businessfor high-class machines is quite good. men thought it a venturesome propositionto E. D. Easton, president of the Columbia Pho- Be the satisfied nographCo.,accompaniedbyhiswifeand daughter,spentWednesdayandThursday. March 17 and 18, here.They were returning from a three weeks' tour of the leading offices DEALER of the company in the South and West, going as far as San Francisco.Mr. Easton expressed himself as being well pleased with the showing made by the various officesvisited.He left Hitch your wagon here for Chicago and from there to New York. W. C. Fuhri, western district manager of the to the Distributor Columbia Phonograph Co., spent the same two days here that Mr. Easton was intown. who 0. A. Gressing, manager of the St. Louis Talk- ing Machine Co., reports that their trade is very good.This concern recently closed a large deal with the Grand Leader, our leading department store here, for a complete Victor line, which " Never they willhandle exclusively.They havein- stalled three handsome sound -proof booths on their thirdfloor, and their new department is Disappoints " very finely equipped in every modern detail. Mr. Meyers is manager. Mr. Grossing recently returned from aten and whose days' trip to Evansville, Ind.,pointsinKen- tucky, Memphis and Little Rock and reports that he found things picking up very nicely in JOHN DUNN. those parts and that prospects look very good in those sections. Perfect endeavor to maintain a store in the metropolis L. A. Cummins, traveler for this concern, re- of Maine with nothing to sell the public but talk-cently returned from a successful trip through ing machines and records.At that time $10,000 Illinois, on which he sold a $500 Auxetophone to Service would have probably represented the purchaseA. Sellner & Co., dealers at Quincy,Ill.Mr. price of all talking machines and records in theCummins will leave on another trip shortly. entire State.The goods were carried as a side The annual meeting of the Amherst College is famous. line in the back part of hardware stores, etc. NoAlumni Association was held Saturday evening, one then realized the wonderful possibilities ofMarch 27, at the Buckingham Hotel, one of our the business. To -day $100,000 would not cover the swell hostelries here. The ColumbiaPhono- (IT We are not satis- jobbers and dealers'investments in Portlandgraph Co. furnished one of their B. C. Grapho- alone.Four years ago there was but one jobberphones to reproduce special made records of the and three dealers in Portland, all of whom han-leading Amherst College professors, who were fied unless we give dled talking machines as a side line in a smallunable to attend the banquet.This entertain- way.To -day in Portland there are six jobbersment was received with great enthusiasm by our patronsbetter and ten dealers.This is a wonderful illustrationthose who heard it, and it was pronounced a of the development of the industry iu this onegreat success, service; goods in ab- State.It is a known fact that the development E. B. Walthall, manager of the Columbia Pho- has been just as rapid and pronouuced elsewherenograph Co., states that their trade for March solutefactorycon- throughout the country. is about double that for the same month one The talking machine industry is based on theyear ago, but not quite as good as their Feb- dition; and WHAT firmest foundation in the world-the home. Theruary business for this year.W. S. Byrd, trav- strength of our country is represented by oureler for this company, returned recently from homes-anything that will increase the prestigea successful trip through Illinois and is now in they WANT WHEN and our interest in our homes is in turn reflectedsouthwestern Missouri.D. E. James, late with in the security and greatness of our country.Jenkins & Co., of Kansas City, is now a member they WANT it. Talking machines are used principally to furnish oftheselling force of this company. B.F. wholesome amusement in the home-they keepPhillips, salesman for this concern, was called the members of the family together in the even-to New York suddenly on March 15 on account ing-they make the family more solidly united.of the serious illness of his sister.She is now A short time ago Mr. Dunn associated himselfout of danger and Mr. Phillips has returned with David H. Watson and organized the Maine home. St. Louis Talking Phonograph Co.,incorporatingitfor$25,000. D. M. Myers, the well known Zouophone job. This company handles Columbia goods ouly-ber here, reports having had a good month's Machine Co. they have the exclusive jobbing rights for thebusiness, and that tradeisinlaying well with entire State of Maine and a portion of New him. 211II,I,S BUIIDING Hampshire. The Knight Mercantile Co. report having had a good business during the last month, and that 7th & St. Charles Streets Inretail business it is well to remember thetheir record trade has been very active. fate of the orator who called upon his friends The rest of the concerns stated they had only ST. LOUIS, MO. to witness the defeat of his opponent and thea fair trade during the last few weeks. next day found that his friends had gone over to the other side and he was friendless.Opposi- When a man is caught in a business injustice Exclusively VICTOR Distributors tion is fair; competition is healthful; abuse isthere are just two things to do-acknowledge unfair and to defame is dishonest. it, or get mad; but he usually gets mad. 66 THE TALKING MACHINE WORM.

WHISTLING SOLO BY CHARLES CAPPER, WITH ORCH. 32015Kiss Waltz (I1 bacio) Arditi 10 THE AMERICAN MALE QUARTET, WITH ORCH. 5683Denver Town Botsford 10 RECORD BULLETINS FOR MAY, 1909 16291 (a)I Wish I Had a Girl (Le Boy) Billy Murray 10 (b) Broke(JeanC.Havez) EDISON STANDARD RECORDS. COLUMBIA INDESTRUCTIBLE CYLINDER Edward W. Meeker 10 35068 (a) Over the Waves Waltz (Sobre las Olas) RECORDS. (Roses) Pryor's Band 12 10117Venus on Earth-Waltz (b) Militaire Waltz (Waldteufel) National (London) Military Band 1046Gun Fire March (Heed) Military Band Victor Dance Orchestra 12 10118 Won't You Even Say "Hello"?..Manuel Romaine 1047Good -Bye, Molly Brown (Jerome)-Soprano 16296 (a) Ah! Cupid (Herbert) from "Prince Ana- 10119Oh, La,L,L,L Sallie Stembler Solo, orch. accomp Ada Jones nias" Herbert L. Clarke 10 10120Sterling Castle and Harvest Dance.. Wm. Craig 1048Pansy, the Moon am Shining (Ted Snyder) (b) The Birds in the Forest (Strange) 10121A Confidential Chat Press Eldridge -Tenor Solo, orch. accomp Tom Fortune Rattay, Levy and Lyons 10 10122Make a Noise Like a Hoop and Roll Away 1049EveningStar(Wagner)-VioloncelloSolo 16292 (a) Pansies Mean Thoughts and Thoughts Collins and Harlan VictorSorlin Mean You(Brown Spencer) 10123Beautiful Eyes Ada Jones 1050I Wish I Had a Girl (Grace LeBoyy)-Tenorr Harry Macdonough 10 10124Golden Trumpets Albert Benzler Solo, orch. accomp Chas. F. Orr (b) To the End ofthe World with You 10125Ayesha, My Sweet Egyptian lierbert Payne 1051Under the Honeymoon(Jerome)-Soprano (Reed -Ball) Henry Burr 10 10126 How Firm a Foundation.Edison Mixed Quartet and Baritone Duet, orch. accomp COUNTER -TENOR SOLO BY WILL OAKLAND, WITH ORCH. 10127IUsed to Be Afraid to Go Home in the Stanley and Stevenson 5691Silver Threads Among the Gold Danks 10 Dark Billy Murray 1052 My Sweetheart Waltz (Bacucci) Orchestra 16289 (a) Queenof My Heart(fromDorothy) 10128 A Coon Band Contest 1053Schoolmates (Edwards)-TenorSolo,orch. (Cellier) Alan Turner 10 Maurice Levi and His Band accomp. Byron G. Harlan (b) Come Back to Erin (Claribel) 10129The Heart of Ninon Florence Hinkle 1054I Want a Little Corner in Your Heart (Kerry Haydn Quartet 10 10130When the Humming Birds Return, Sweet Mills)-Soprano Solo, orch. accomp. 35075 (a) Angels Ever Bright and Fair (Handel) Irene Harlan and Stanley Ada Jones Lucy Marsh 12 10131Uncle Josh at the Dentist's. 1055Roll On, Thou Dark Blue Oean (Petrie)- (b) Unfold Ye Portals (Gounod) Cal Stewart and Len Spencer Bass Solo, orch. accomp Edgar S. Allyn TrinityChoir 12 10132Hallowe'en Dance.. AmericanSymphony Orch. 1056Ada, My Sweet Potato (Cole and Johnson) PIANOFORTE SOLO BY ALFRED GRUNFELD. 10133I Don't Care if There's a Girl There..Ilarry Fay Baritone Solo and Chorus, orch accomp. 58006Walktire-Magic FireSpell(Feuerzauber) 10134Shine On, Harvest Moon Bob Roberts and Chorus Transcription by Brassin Wagner 12 Ada Jones and Billy Murray 1057Oscaleeta(Savasta) Band NELLIE MELBA, SOPRANO. 10135The Model Minstrels Edison Minstrels 1058Just One Sweet Girl (H. Von Tilzer)-Bari- Twelve -inch, with orch.-In Italian. 10136Amina Edison Concert Band tone Solo, orch. accomp EJ. Brown 88148Otello-Salce, salce(Willow Song) Verdi 1059Who's Your Friend (Rogers)-Baritone and Twelve -inch, piano acc. played by Mme. Melba-English. Tenor Duet, orch. accomp...Collins and Harlan 88156Believe Me ifAll Those Endearing Young EDISON AMBEROL RECORDS. 1060Situation(Hubbell)-Soprano Solo,orch. Charms Moore accomp. Jane Elwot A FOLK SONG BY SCHUDIANN-HEINK. 115Reinzi Overture Edison Concert Band 1061Flower Girl Intermezzo (Wenrich) ....Orchestra Twelve -inch, with orch.-In German. 116It is Enough James F. Harrison 1062Trans-mag-ni-ii-can-bam-dam-u al I ty (Smith) 88155Es ist bestimmt inGottes Rath-German 117 Love and Devotion... Venetian Instrumental Trio -Baritone Solo, orch. accomp..Arthur Collins Folk Song (It Is Ordained by God's De- 118To the End of the World With You 1063Did He Run? (A. Von Tilzer)-Vocal Quar- cree) Mendelssohn Manuel Romain tet, Male Voices, orch. accomp Quartet TWO ENGLISH SONGS BY GADSKI. 119Casting Bread Upon the Waters 1064 When I Dream in the Gloaming of You (In- Ten -inch, with piano accomp.-In English. Empire Vaudeville Co. graham)-Baritone Solo, orch. accomp... 87026 (a) How Much I Love You La Forge 120S. R. Henry's Barn Dance eoS. Madden (b) The Year's at the Spring Beach New York Military Band 1065Fan's March (Kost)-AccordionG Solo A MIGNON NUMBER BY FARRAR. 121 Prize Song-"The Mastersinger" Reed Miller JJ. Kimmel Twelve -inch, with orch.-In French. 122Golden Rod Mabel McKinley 1066Dancing Sunshine(TedSnyder)-Baritone 88152 Mignon-Styrienne, "Je connais"(I Know a 123Awakening of Spring-American Symphony Orch. and Tenor Duet, arch. accomp Poor Maiden) Thomas 124Jerusalem Edison Mixed Quartet y and MISCHA ELMAN, VIOLINIST. 125Good -Bye, Molly Brown Ada Jones 1067Uncle Josh and theLightninSgtanle Rod Agent Ten -inch. 126Nina Hans Kronold (Original)-Laughing Story.... .Cal Stewart 61183 Swing Song Barns 127Even Bravest Heart Thomas Chalmers 1068Blitz and Blatz (Duprez)-Vaudeville Sketch Twelve -inch. 128I Feel Thy Angel Spirit Duprez and Porter71039 (a) Gavotte Grossec Miss Chapman and Mr. Harrison 1069Marching Through Georgia (Arranged by La- (b) German Dance (Deutscher Tanz) 129New Creation Two-Step.New York Military Band calle) Band Dittersdorf 130I'm Awfully Strong for You Billy Murray and Chorus 131Come Where the Lilies Bloom NEW VICTOR RECORDS. CLOSE AFTER PRICE CUTTERS. MetropolitanQuartet 132Roses Bring Dreams of You-Medley NOTE-Selections listed in double-faced form cannot .American Symphony Orchestra be had singly, and are available only in combinations in- The National Phonograph Co. continue right 133SiPerkins'Barn Dance dicated.Accompaniments are by the Victor Orchestra. Ada Jones and Len Spencer SIZE on the trail of price cutters.They recently se- 134Fair Harvard Waltzes UNITED STATES MARINE BAND, Maurice Levi and His Band 5686Salute to Mexico March Brooke 10 cured restraining orders in the Federal Court 5690Marsovia Waltzes Blanke-Belcher10 ARTHUR PRYOR'S BAND. against Henry C. Hopkins, doing business under the name of H. C. Hopkins & Co. at Dover, N. H., COLUMBIA 10 -INCH DOUBLE -DISC RECORDS 5685 Amina-ABill-Cakewalk..10 Serenade .... Lincke 10 CORNET SOLO BY ARTHUR S. WHITCOMB, ACCOMP. BY U. S. Joseph G. Williams, a retail dealer at Worcester, A655LadiesBeware(HarryFragson) Baritone MARINE BAND. Mass., who advertised the Edison records at cut Solo, orcii. accomp Harry Fay 31730Pride of the Nation Droop 12 Anywhere Will Do (Fred Godfrey) Baritone A BASEBALL RECORD BY DISHY BELL. prices, claiming he was closing out that stock, Solo, orch. accomp Harry Fay 31731 The Boy on the Right Field Fence (Ma- A656 Red Rose March..Accordion Duet rion) A Baseball Monologue....Digby Bell 12 and E. H. Martin and the Martin Telephone Co., Daniel and Peter Wyper16293 (a) Uncle Josh and the Billiken.Cal Stewart 10 of Webster City, Ia. TheDe'ilAmong theTailors-Accordion (b) TheHotTamale Man (Ingraham) Solo, piano accomp Peter Wyper Arthur Collins 10 A657GavotteCaprice(Siegel)-MandolinSolo, SCOTCH SPECIALTY BY HARRY LAUDER, WITH ORCH. harpsichord accomp. 58005The Wedding o'Lauchie McGraw 12 BUILDING WILL COST $93,000. Samuel Siegel and It. H. Butin 16294 (a) SiPerkins'BarnDance (Rural Spe- Serenaded'Amour(F.V. Blon)-Violin cialty) Jones and Spencer 10 Duet, piano accomp (b) Schultz on Woman's Suffrage The four-story brick building which is now George Stehl and Hans Von Wegern Frank Kennedy 10 A658 The Hot Tamale Man (Ingraham)-Baritone 35074 (a) PossumSupperatDarktownChurch being erected in Camden, N. J., for the Victor Solo, °roll. accomp Arthur Collins Victor Vaudeville Co. 12 Talking Machine Co., to meet the increasing de- SmilingStar-TenorSolowithMinstrel (b) Barn Dance Medley No. 1-"Cuddle Up Chorus,orchaccomp aLittleCloser,""StarlightMaid," mands of their businessisscheduled tocost Billy Murray and Rambler Minstrel Company "When You Steal a Kiss or Two".... A659ForAllEternity(Mascheroni)Baritone Arthur Pryor's Band 12 $93,000. Solo, orch. accomp Alan Turner I'll Sing Thee Songs of Araby (Clay)-Bari- tone Solo, orch, accomp Alan Turner A660 Himno Nacional De La Republic De Pan- ama (Santos Jorge A.) Prince's Military Band A Bunch of Roses-Spanish March (Chapi) Prince's Military Band A661Baby'sSweetheart-Serenade(Corr') Prince's Military Bandr,UDELLCABINETS,) Recuerdoz de Cadiz-Fandango (Schwartz) ..Banda de Artilleria A662Valse de Concert (also known as "Durand's stand for all that is best in the art of building First Waltz") (Durand)... -Casino Orchestra SympathieOther ValsHeearters(Mzaca Casino Orchestra GOOD FURNITURE. You get only CABINETS A663 When Hapvoe).ClosedTheir Doors(Snyder)-VocalQuartet,Male that "have been through the mill." That is to say Voices. orch. accomp Columbia Quartet I'll Be Home at Harvest Time (Solman)- Vocal Trio, Mixed Voices, orch. accomp. CABINETS that when they are crated and ready Metropolitan Trio A664 The Three Twins-The Yama-Yams Man to ship are as near perfect as human hands can make (Hoschna)-SopranoSolowithChorus, orch. accomp Ada Jones and Chorus them.The superiority of UDELL CABINETS Did He Run? (Albert Von Tilzer)-Vocal Quartet, Male Voices,orch. accomp..... will be manifest to your customer.Of course it Columbia Quartet costs more to produce UDELL CABINETS, but COLUMBIA 12 -INCH DOUBLE -DISC RECORDS making them in the quantities we do enables us to A5092 Die Dollarprinzessin-Nachmotiven,"Dol- larwalzer"-Dance Music (Leo Fall).... not only produce better Cabinets but also to produce Prince's Orchestra Bad'ner Mad'In-Waltz-Dance Music (Kom- them at prices which, when you see them, you will zak) Prince's Orchestra A5093 Jubel Overture (Weber)..Prince's Military Band also be a buyer and a booster of UDELL Cabinets. Mendelssohn'sWeddingMarch (Mendels- sohn) .Prince's Military Band Write us please. A5094 The Prima Donna-Selection(Victor Her- Just say send illustrations and bert) Prince's Orchestra Arab Love Song Medley, introducing: "Meet prices of UDELL Disc Record and Cylinder Record Me in Rose Time, Rosie," "Kiss Your Min- strel Boy Goodbye," "Sweetheart Town," Cabinets. ADDRESS "Arab Love Song," "I'm the Man," "Sul- livan"-Arranged by C. A. Prince Prince's Military Band A5095 Acis and Galatea-Recit. and air, "0, Rud- (THE UDELL, WORKS dier Than the Cherry" (Handel)-Bari- tone Solo, orch. accomp David Bispham Believe Me if All Those Endearing Youug INDIANAPOLIS, IND. Charms-Irish Melody(Thos. Moore).- Baritone Solo, orch. accomp.. David Bispham L "..1) THE TALKING MACHINE WORLD. 67

the record. With such a spring is also employed LATEST PATENTS RELATING TO TALKING means for precluding movement of the sound -box entirely across the record to the center thereof. MACHINES AND RECORDS Such means is of importance, in order to guard against injury to the stylus and sound -box, for (Specially prepared for The Talking Machine World.) stronger vibratory movements and consequently if the reproducing Washington, D. C., April 7, 1909. effecting likevibrationsofthe sound -box mechanismwere REPRODUCING STYLUS FOR TALKING MACHINES. diaphragm and consequent louder and clearermoved bythe George K. Cheney, New York, assignor by mesne tones therefrom. yielding - pressure assignments to VictorTalkingMachineCo., In the accompanying drawings wherein Figure device beyond the Camden, N. J.Patent No. 915,936. 1 is a side elevation, and Fig. 2 a section on end of the record - This inventionrelatesgenerallytotalking line 2-2 of Fig. 1, is shown the invented mech- groove, the stylus machines and consists more specifically of ananism as applied to a known type of gramophone, andtheI ev er improved form of reproducer adapted for useonly so much of the latter being shown as is nec- carrying the same in connection with the sound record describedessary to understand and apply the inventionmight engage the and claimed in co -pending application Serial No. thereto. shaft of the rec- 160,431 filed June 6, 1903.The record referred TALKING MACHINE.Dean S.Edmonds, New ord -holder or such to is preferably of the disc type having a spiral York, assignor by mesne assignments to Haw- a projection as is groove cut or otherwise formed in its face and thorne & Sheble Mfg. Co., Philadelphia, Pa.Pat- sometimes pro- the record in the form of a connected series of ent No. 915,022. videdonthe Ryt indentations contained on the thread or that por- This inventionrelatestotalking machines, holderextending tion of the surface of the disc remaining betweenparticularly those of the type employing a disc through an open- the turns of the spiral groove. sound -record. ing in the record. The reproducer The invention is directed to the provision or Figure 1 is an elevation of a talking machine; FIG 1 point is preferably ofmeans forexerting a yielding pressure uponFig. 2is a section throughthesupport and suitable form to en-the part carrying the reproducing mechanism,cradle on line 2-2 of Fig. 3; Fig. 3is an en- gage both the recordto move the latter across the grooved portion oflarged detail view of some of the parts shown thread and the groove the recorddisc,ratherthanpermittingthe in Fig. 1; and Fig. 4 is a detail view in section on one or both sidessound -box to be propelled across the disc by the.on line 4-4 of Fig. 3. thereof, it being there - record -groove. by guided and main- In accordance with the invention, the repro- PHONOGRAPH HORN. Francis M. Murphy, Jer- 5') sey City, N. J.Patent No. 915,874. tained in proper rela-ducing mechanism is moved across the disc by The present invention has forits object to tion to the record, also the yielding -pressuredevicein correspondenceprovide an improved form of horn of the sec- fed across the disc aswith the rotation of the disc so that the stylus tional type, designed most especially for sound - the latter is rotated. will track in the record -groove and give a faith-reproducing machines, such as phonographs, al- By reducing the fulreproduction oftherecordedsound,the though adapted for use where sound isto be bearing surface of the sound -box being restrainedagainsttoorapid reproducer to the ex-movement by the wall of the record -groove to-amplified. tremepointofthe ward the end of the spiral.The provision of The invention relates to the means for con- stylusand formingsuch a yielding -pressure device for feeding thenecting the sections of the horn, whereby close. the spiral guide groove with perfectly smoothstylus across the record offers many advantages; firm, substantial and neatjointsresult,and walls, unpleasant sounds, such as harsh, shrillthe styluswill move automatically under thewhich joints strengthen, brace and stiffen the tones and grating noises, may be either entirelypressure into the beginning of the record -groove,horn in the direction of its length, while at the avoided, or so greatly reduced as to be rendered the wear on the record is materially decreased, same time admitting of the structure being light unnoticeable. and when a groove -wall is worn through the ma- and cheap. In these drawings:Figure 1is a view inchine will not repeat.In accordance with the For a full understanding of the invention and perspective on a greatly enlarged scale, showinginvention, a spring is employed for providingthe merits thereof and also to acquire a knowl- a portion of a disc sound record and the re-the yielding pressure.The reproducing mech-edge of the details of construction and the means producer point or stylus in operative relationanism may be secured to one end of a sound -for effecting the result, reference is to be had to and accompanying thereto.Fig. 2 is a vertical sectional view takenconveying device, such as a tone -arm or ampli-thefollowingdescription centrally oftherecordthread,ontheline fying -horn, and this devicemaybepivotallydrawings. s', of Fig. 1.Fig. 3is a detail view in per-mounted upon a suitable support adjacent to the Figure 1 is a perspective view of a horn em- spective of the reproducer point, and Fig. 4 is aholder for the sound -record. Thespringis bodying the invention and comprising a body vertical sectional view thereof. preferably arranged between this support andportion and a base; Fig. 2 is a longitudinal sec- GRAMOPHONE. Luther T. Haile, Philadelphia. the sound -conveying device and exerts yieldingtion of the upper portion of the coupling end Pa., assignor by mesne assignmentstoHaw- pressure on the latter to turn it about its pivotportions of the body and base, showing the parts thorne & Sheble Mfg. Co., same place.Patentso as to move the reproducing mechanism across on a larger scale.Fig. 3 is a view of the inner No. 914,826. This invention has forits object to provide means for operatively supporting and propelling the sound -box mechanism anditsadjunctive stylus or needle over the rotating sound -record or tablet, in order that the latter shall be re- Talking Machine Dealers lieved of the nec-

,,,r essity, asinthe knowntype of are Making a such machines, for theperformance Great Mistake of that function. Advantagesflow- iftheydon'tkeep postedon ing from this in- every cabinetline made.We vention,inthe want you to have our cuts and 1 performance o f prices on file, so that every time thatfunction by you want cabinets you can com- means .distinct pare it with others. ,' from the record - tabletitselfare Your business will come to us manifold, chief of if you are at allinterested in whicharethat good cabinets.Thisisconfi- considerableoftheweightofthe sound -box dence, we know, but our repu- mechanismisuo longer borne by the record - tation is well established tablet, resulting in its sound -grooves being less and our goods sellon worn by auy given amount of use of the machine, merits. Ask for and also tending largely to compensate for in- their equalities in the record; and the needle has less, our illustrations and prices. Record Cabinet if any, scratching against the non -vibration pro- No. 697 ducing bottom of the sound -grooves; and last, but of equal if not greater importance, the needle is kept in closer contact with the side walls of Rockford Cabinet Co.,1920-30 12th Street,Rockford, Ill. the sound -grooves, resulting in imparting toit 68 THE TALKING MACHINE WORLD. side of the joint formed between adjacent sec-horn, Fig. 2 is a plan of one of the sectionsTo provide mechanism whereby a needle, when tions; Fig. 4 is a view of the parts illustratedthereof before insertion, and Fig. 3 is a trans-used upon one record may be discarded and a in Fig. 3, as seen from the outer side; Fig. 5 isverse section of the same taken at line x. new needle substituted for use upon the next a section on the line x-x of Fig. 3; Fig. 6 is a TALKINO MACHINE. Louis P. Valiquet, New-successive record, the substitution of this needle section on the line y-ij of Fig. 3; Fig. 7 is aark, N.J., assignor by mesne assignments tobeing performed automatically by the machine. perspective view of the outer end of an outerHawthorne & Sheble Mfg. Co., Philadelphia, Pa.III. To enable the operator, by an adjustment rib; and Fig. 8 is a transverse section of a partPatent No. 914,765. of the inner end This invention comprises a simple means for of the body, show-positivelyfeedingthereproducer acrossthe /". ing the same on a sound record in that type of machine known larger scale.Fig.as the disc record talking machine. z 9 isasectional Figure 1 is a side elevation of a talking ma- view of a portionchine with invention applied thereto; Fig. 2 is of the horn anda plan view of the same with parts broken away base showing more

11--0 clearly the connec- 1 tion between the .1 two and the ring provided with the JO "10 6. 4 " valve controlled J0,1 openings.Fig. 10 , of certain parts of the machine, to change the is a sectional view action thereof so that each record may be played of a portion of the twice in succession before the substitution of an- horn showing other record, and each needle may be used twice i. more clearly the before the substitution of another needle.IV. mannerofconnectingthesuspendingloop To enable certain parts to be disengaged from thereto. the main appar- L PHONOGRAPH. Richard C. Farrington, Boise, atus, thereby en- Idaho.Patent No. 916,287. abling any record The invention relates to new and useful im- Z or records to be provements in phonographs and has for its ob- repeated as many ject to provide a device whereby predetermined times as desired, . positions on a record new needles being /, receiver may be substitutedauto- readilyfoundand matically for instructionsindicat- those already edin connection used.V. To en- therewith, if desired. able the magazine Inthedrawingsor shown in section; Fig. 3 is a detail view of the pivot pin and feed cam, the cam being shown of the machine to which show by way be adjusted so as ofillustration, onlyin elevation, and Fig. 4 is a detail plan view of the cam, the pivot pin being shown in cross sec- to accommodate one embodiment of largeor small the invention:Fig- tion. MAGAZINE TALKING MACHINE.C. E. and W. H. records as desired.VI. To enable certain parts ure 1 is a side eleva- of the machine to be thrown out of action at tion of the essential Krueger, Minneapolis, Minn. Patent No. 915,448 This invention relates to talking machines, the will so that the records may be changed auto- partsofaphono- matically, a single needle being used to operate augraph embodying thepurpose being to produce a device in which a large number of distinctoperationsareper- upon all of the records in succession. i1 Fri-- 1 invention.Fig. 2 is formed automatically, so that the machine re- Figure 1is a front elevation of the talking a front view of the machine, this view showing at the right the pho- same. quires a minimum of attention. To this end the invention embodies the fol-nographic horn, at its top a number of disc rec- AMPLIFYING HORN. Clement Beecroft, Phila- ords to be dropped one at a time upon the turn- delphia, Pa.Patent No. 915,013. lowing objects:I. To provide a magazine for This invention relates to that class of am- holdinganumberof separaterecords andtable, and showing at its middle and bottom por- plifying horns for talking machines in which ameans for changing these records so that theytions the gearing and various parts operated series of sections of metal are united by suit-are played in a predetermined order of succes- thereby.Fig. 2 is a side elevation, parts being sion, the substitution of one record for anotherbroken away, this view showing more partic- able joints common in metal joining and given ularly the manner in which the several records the form of aflower,more particularlythebeing made automatically by the machine.II. flower known as the "morning glory," the sides of the horn flaring outwardly toward its large end upon curved lines.These horns are, further, formed of a series of longitudinal strips, each of which has its opposite edges diverging upon curved lines, and is before assembling bent into IS a curved shape, such curvature increasing to- THE DIAPHRAGM KING ward the wide end of the strip. The objects of the invention are to cause the individual strips to properly retain their curva- ture as formed or stamped until they are finally Everybody Indorsesour joined together in the complete horn; to prevent their distortion before, or while being assem- bled; to thus facilitate the operation of assem- bling the strips into a com- WOOD DIAPHRAGM plete form and save time andlabor;toobtaina more finished product or for Cylinder Reproducers perfect horn; to enable by thesemeans,lightthin PRICE, including Cross Head and Link, $1 EACH. sheet metal to be employed withoutin any way de- NORCROSS REPRODUCER WITH WOOD DIAPHRAGM FOR INDESTRUCTIBLE RECORDS,$5.00 tracting from the appear- ance or utility of the horn; to lesson the cost of such

I amplifying horns, and to J obtainotheradvantages NORCROSS PHONOGRAPH COMPANY SiNk.s.3 andresultsas may be broughtoutinthefollowingdescription. New Lang Building, 662 Sixth Avenue Referring to the accompanying drawings, in which like characters of reference indicate cor- NEW YORK CITY responding parts in each of the several figures, Figure 1is a side elevation of the improved THE TALKING MACHINE WORLD. 69

AY:

00d 110MS(NOT VENEERED) PHONOGRAPH or TALKING MACHINE DEALERS not handling the MUSIC MASTER WOOD HORNS are doing an injustice to their patrons.The best results of the record reproduction can only be heard through the MUSIC MASTER WOOD HORN because itis the only resonant horn with vibratory freedom, giving a full, round, rich and realistic tone.The one horn on the market built of Solid Wood on scientific principles of acoustics.As necessary to the ''musical tone of Talking Machine or Phonograph as the soundboard is to a piano.Have one sent on approval- choice of Oak, Mahogany or Spruce, for any make or style machine. If your jobber cannot supply you, write us. Manufacturers and SHEIP & VANDEGRIFT, Inc., Patentees Philadelphia, Pa. BERLINER GR MOPHONE CO., MONTREAL CANADIAN DISTRIBUTORS. are temporarily supported and how they are verticalsection through the Wachine showingshowing the movable rest for supporting the dropped one at a time upon the turntable.Fig. the sound -box, the receptacleforholding thephonographic tube, and showing also the mov- 3is a fragmentary needles when ejected, and the various parts usedable arm for shifting this tube in a lateraldi- section through the 4' casing showing the turntable andvari- ous moving parts not conne cted directly withtheturntable, and also showing a star -wheelandits connections for peri- odically throwing certain parts out of actionwhen ar- ranged by the opera- tor to do so; Fig. 4 for causing the ejectionof the needles when is a fragmentary usedandthesubstitutionthereforof new front elevation of the 715.5 needles;Fig. 7 is a fragmentary section upon machine showing theline 7-7 of particularlytheneedlewheelservingasa Fig. 4, looking in magazine for holding the needles, this thedirectionof view further showing the various partsfor thearrow and moving the needle wheelbodilytowardthe showing the needle holder, and still further showing the va- needle wheel and rious parts used for causing the ejection of a the accompanying parts wherebyit is actuated; Fig. S is a plan view of section;Fig.10 thecentralpor- isaperspective tion of the appar- of aslideupon atus, indicating in which is mounted fullanddotted one of the levers lines various used for extract- movements of the ing the old needle tube,thisview usedinopening furthershowing andclosingthe t h e mechanism needle holder for whereby, upon the thepurposeof needle alre,"v used and the automat c substitu- completion of a record, various automatic devices changing the tion there,or of a new needle.Fig. 5 is a fn.&are thrown into action for the purpose of sub needles;Fig.11 mentary rear elevation, certain portions appear-stituting the nextrecordand changingthe is a fragmentary ing in section, this view showing substantiallyneedle; Fig. 9 is a side elevation showing the section through a the same portion of the mechanism as that dis-star -wheel as the same would appear to an ob portion ofthe closed in Fig. 4; Fig. 6 is a substantially central server located at the right of Fig. 1, and furtherphonograph horn 70 THE TALKING MACHINE WORLD. and the phonograph tube, this view showing a 71310 time, so as to dropholder; Fig. 24 is a front elevation showing the flexible connection for these parts, and further themuponthe device as provided with a different form of aux- showing various adjustments for the horn; Fig. turntable;Fig.19 iliary frame, and as discarding certain parts so 12 is a perspective of one of the cam levers and isafragmentary its shelf used for sectionuponthe 7.914 actuating the line 19-19 of Fig. needle holder; 18, looking in the Fig. 13 is an en- direction of the ar- largedfrontele- row, and showing vation o f t h e the escapement sound box and whereby movements needle holder: ofthemagazine Fig. 14is an en- mechanism are largedfragment - checked periodically arysection T19." in order to prevent more throughthe if dropping of I sound -box and than one record at MI needle holder; a time; Fig. 20 isas to enable the machine to be used without the Fig. 15 is an en- acentralsection automatic change of needles after each record is largedfragment- throughtheneedlewheelanditsmount - played. 7te a a. arysection ingsshowing howtheneedlesarestored through a por- withinthewheels;Fig.21in an enlarged GOGORZA'S BIG EARNINGS. tionof the needle holder, this view showing theelevation of the needle wheel and other parts ejector for throwing out a needle after it has beenshown in Fig. 20; Fig. 22 is a perspective of the In the suit for separation and alimony brought used'; Fig. 16 is an enlarged fragmentary section needle guide, this part co -acting with the needle by Mrs. De Gogorza, wife of Emilio De Gogorza, through a portion of the guide used for guidingwheel for the purpose of stopping the needle the distinguished baritone, it was stated that he the sound -boxinto a predetermined position;wheel in such position that each needle arrivesreceived five thousand dollars per year from the Fig. 17 is a fragmentary section showing theat exactly the same point in order to be moreVictor Talking Machine Co. for making records ratchets mounted upon the main shaft for en-readily grasped by; the needle holder; Fig. 23and made thirty thousand dollars in all last year abling the latter to be turned in order to windis a perspective of the guide used for directingfrom his concert tour.Mrs. De Gogorza was up the main spring; Fig. 18 is an enlarged cen-the bodily movements of the needle wheel andawarded three hundred dollars a month pending tral section through thewindingbarreland its accompanying parts relatively to the needle trial. Leading Jobbers ofTalhing Machines in America

You Can Get Goods Here Jacot Music Box Co., EDISCPAT "NTI CPT() ]LiZ JOBBERS DISTRIBUTORS 39 Union Sq.. New York. Our wholesale depot is a mile from our retail store. Records are not mauled over for retail customers Columbia Jobbers and then shipped out to dealers.Dealers b...;-:ng Mira and Stella Music Boxes. from us get brand new goods just as they come We carry at all times a complete line Edison and Victor Machines from the factory. of Columbia Graphophones and and Records. LAWRENCE McGREAL, Milwaukee, Wis. Columbia Double -Disc and Indestruct- ible Cylinder Records. We give all orders prompt and careful attention. PACIFIC COAST Dilgl4r Dealers can be assured of our co-oper- Peter Bacigalupi & Sons ation at all times. Victor Talking MachinesRE,unDSAt SAN FRANCISCO, CAL. STEINWAY PIANOS-LYON & HEALY SCHEUBER DRUG COMPANY WHOLESALE RETAIL "OWN MAKE" BAND INSTRUMENTS LIVINGSTON, MONT. 941 MARKET STREET Sherman, Clay & CO. ilitatiLadnelso Ds Angelesrtiand JOBBERS Edison, Zonophone JOHN F. ELLIS & CO. DEALER Victor Ludden- Campbell- Smith Company WASHINGTON, D. C. Jacksonville, Florida Distributor All Kinds of Automatic Musical Instruments VICTOR TalkingMachines and Slot Machines. Exclusive andRECORDSWholesale and Retail Columbia Jobbers Largest Stock in the South We Carry the Full Line. Exclusive Columbia COLUMBIA DOUBLE -DISC RECORDS Exclusive Columbia Jobbers COLUMBIA INDESTRUCTIBLE RECORDS COLUMBIA GRAMOPHONES and SUPPLIES Ourstockof Columbia Graphophones and Jobbers Recordsis very complete and covers the PROMPT SERVICE Exclusive Territory Assigned fullline. We receive allthe recordsas fast as theyareissued. We are in a position to ORDER WHAT YOU WANT fill orders promptly.Dealers purchasing from us get the benefit of our central loca- WHEN YOU WANT IT. tionandeffect a large saving in time and Baltimore Zonophone Jobber money. We Can Deliver the Goods THE NEW TWENTIETH CENTURY TALKING Nashville isso centrally located that MACHINE CO. there is a great saving of time. Proprietor

L. MAZORIP KRAEMER & GOSORN Talking Machines and Records. The Biggest PHILLIPS 8 BUTTORFF MFG. CO. Assortment of Hebrew Records. NORFOLK, VA. 1423.25 E. Pratt Street, BALTIMORE. MD. NASHVILLE,TENN.

PERRY B. WHITSIT L. M. WELLER PERRY B. WHITSIT CO., 213 South High Street. Columbus. Ohio. Paste This Where You Can Always See It ! Edison Victor Talking Machines andPhonographsRecordsJOBBERSand Records MR. DEALER: We refer all Talking Machine inquiries coming from towns EVERY JOBBER in this country where we are represented by dealers to the dealer or dealers in should be represented in this depart- that town. ment. The cost is slight and the ad- vantage is great. Be sure and have VICTOR and EDISON JOBBERS your firm in the May list. CHICAGO THE TALKING MACHINE WORLD. 71

Leading Jobbers ofTa'King Machines in AmericaI

THE HARGER & BUSH VOESTI.CF2,v DITSON Tlif Ca VICTOR. TradeMark TRADE -MARE STORES BROADWAY and 17th ST.. NEW YORK Are delivering the most wonderful Factory: Western Branch: EDISON Rahway, N. J. 259 Wabash Ave., Chicago It'sworth while knowing we never TALKING MACHINE WHOLESALE AND RETAIL REGINA MUSIC BOXES REGINAPIANOS substitute a record.If it's in the catalog NEEDLES REGINAPHONES SUBLIMA PIANOS we've got it. ever manufactured. DISTRIBUTORS IN NEW YORK FOR EDISON PHONOGRAPHS AND RECORDS Des Moines IOWA Dubuque They come in four sizes, No. 1, Loud Complete Stock.Prompt Deliveries. Tone ;No. 2, Happy Medium Tone ;No. 3, Medium Tone and No. 4,Soft Tone. They are packed in most attractive boxes and envelopes, especially intended to help the Small Dealer make profitable The Geo. J.ProbeckCompany sales of GOOD NEEDLES. BABSON BROS. A SYMPOSIUM on the subject, with 420 Prospect Avenue,CLEVELAND, 0. 19th Street and Marshall Boulevard wholesale prices, will be mailed to any address, from either of our three stores. COLUMBIA. CHICAGO, ILL. OLIVER DITSON COMPANY JOBBERS 150 Tremont Street, BOSTON,MASS. EDISON JOBBERS Complete Stock. Prompt Service. Chas. H. Ditson & Co. J. E. Ditson & Co. Nos.8,10.12 East 34th Street No. 1632 Chestnut Street Dealers Wanted. LARGEST STOCK OF EDISON PHONO- NEW YORK. N. Y. PHILADELPHIA, PA. Write to -day. GRAPHS AND RECORDS inthe U. S. STANDARD TALKING MACHINE COMPAN .E3DXSON PITTSBURG, PA. . VICTOR ' "If it's made we ship it the same day order is received"

E.T. WILTON & COMPANY FINCH & HAHN. Mr. Dealer HOUSTON. TEX. Albany. Troy, Schenectady. WE ARE Wholesale Distributors "Star" Talking Edison Jobbers and Victor Distributors Machines, Records, Horns, Cranes, Etc. COLUMBIA JOBBERS We have everything you need. also MACHINES and RECORDS JEWELRY and WATCHES Complete Stock Quick Service We areina position to putyou on theright course tosuccessfullyhandlethese universally If interested. "pop used instruments and records. 0. B. H W V. YOUMANS the question."Catalogues, prices, and complete ATWOOD information upon request. C. B. HAYNES & CO. 123 MONROE AVENUE WNOL. CCCCC DISTAISUTON HOLLENBERG MUSIC CO. MEMPHIS, TENN. EDISON PHONOGRAPHSANDRECORDS LITTLE ROCK. ARK. ALL SUPPLIES EDISON J01313E12 603 East Main St., Richmond, Va. NEW ENGLAND JOBBING HEADQUARTERS Try Our Hurry -Up Service Exclusive Jobbers for EDISON AND VICTOR ..,..,-..., on VicroR, Machines. Records and Supplies. .... Columbia Graphophones THE EASTERN TALKING MACHINE CO. EDISON and 177Tremnt Street - BOSTON. MASS. REGINA. and Records Orders filled the day they are We make a specialty of getting received. Completestock. D. K. IVIVER.S , the order out on rime-every time. It it's in the catalogue we have 3839 Finney Avenue ST. LOUIS. MO. Maine Phonograph Company, Only ExcluslasJobber In U. S. of IIi The Rudolph Wurlitzer Co. Zon-o-phone Machines and Records Cincinnati and Chicago Portland, Maine. Two points of supply; or,iesfront the ',cot-, Controlling State of Maine and portion of NewHampshire We Fill Orders Complete Give us a Trial it PRICE PHONOGRAPH CO. KLEIN & HEFFELMAN CO. 54-56 Clinton Street,NEWARK, N.J. Canton, OHIO. Talking Machines Columbia Jobbers Victor Distributors Edison .14 Victor Send us your Order, you get the Goads MACHINES,RECORDS AND SUPPLIES We don't retail. We take care of the Dealer. N. W. Iowa, Nebraska and South Dakota Large Stock - Quick Service Quickest service and most complete stock in Ohio

Write to -day for terms nec- IF YOU'RE IN WESTERN MICHIGAN BUFFALO - N.Y. itwillbe money in yourpocketto order essary tobecome dealers EDISONS Victor Machines and Records NEAL, AND 1 JULIUS A. J. FRIEDRICH W. A. Dean Company CLARK & 30-32 Canal Street,Grand Rapids. Michlgen 315 FOURTH STREET SIOUX CITY, IOWA Fnuickr. Servicer,ataionnda Saving NEAL CO. ti VICTORS Our Motto: I Charrca Every Jobber in this country shouldberepresented in this department. The cost is slight and the advantage is Be sure and have your firm in the May list. THE TALKING MACHINE WORLD.

THE PLEASURE THE COST DOUBLED REDUCED

ale Talking Machine you select determines the The Pleasure Doubledpleasure you will have. The Zon-o-phone is the oldest of alldiskmachines, the most highly developed in smooth running, durability and mechanical conveniences.It has a remarkably clearer and more natural tone. Take the troubletohear the Zon-o-phone before you The Cost Reducedbuy.After you are satisfied with its superiority you Nvill also find it lower in price, model for model. The highest type of record Zon=o=phone Double Record Disksever sold for 65c. Hebrew Supplement, just issued ;thefinest Hebrew records ever made.Songs by Mme. Regina Prager, Mr. Kalman Juvelier and other yell known artists. Universal Talking Machine Mfg. Co. Newark, N. J.

Distributors of Zon-o-phone Goods :

ALABAMA MINNESOTA OHIO Mobile W. H. Reynalds, 167 Dauphin St. St. Paul W. J. Dyer & Bro., 211.23 W. 5th St. Akron Geo, S. Dales Co., 128 S. Main St. Cincinnati JC. Groene Mus. Pub. Co., Race and ARIZONA Arcade. Tucson ... George T. Fisher, 7.9 E. Congress St. MICHIGAN Cincinnati J. E. Poorman, Jr., 31 West 6th St Detroit J, E. Schmidt, 336 Gratiot Ave. Cleveland The Bailey Company, Ontario St. and ARKANSAS Prospect Ave. Ft. Smith F. C. Bollinger, 704 Garrison Ave. MISSOURI OREGON CALIFORNIA Kansas City .... Webb-FreyschlagMerc.Co.,7thand Portland Graves Music Co., Inc., 111 4th St. Loa Angeles So. California Mus. Co., 333 S. B'way. Delaware Sts. San Francisco.. Peter Bacigalupi & Sons, 941 Market Springfield Morton Lines, 326 Boonville St. PENNSYLVANIA St. St. Louis Knight Mercantile Co., 211 N. 12th St. Allegheny H. A. Becker, 601 Ohio St. San Francisco.. ByronMauzy,244.250StocktonSt. St. Louis D. K. Myers, 8889 Finney Ave. Philadelphia Disk Talking Machine Co., 18 N. 9th St. (Union Sq.). Pittsburgh C. C. Mellor Co., Ltd., 819 Fifth Ave. FLORIDA Tampa...... Turner Music Co., 604 Franklin St. NEW JERSEY SOUTH DAKOTA Aberdeen McArthur Piano Co. ILLINOIS Hoboken Eclipse Phono, Co., 203 Washington St. Chicago...... Benj. Allen & Co., 181.141 Wabash Ave. Newark Oliver Phono. Co., 16 New St. TEXAS Chicago James I. Lyons, 265 Fifth Ave. Paterson J K. O'Dea, 116 Ellison St. Austin... Petmecky Company, 411 Main St. Chicago... .13. 0:shansky, 515 So. Jefferson St. Beaumont K. B. Pierce Music Co., 608 Pearl St. KANSAS NEW YORK CANADA Topeka. Ernahizer-Spielman Furn.Co..517-519 Brooklyn F. W. Rous Co., 435 Fifth Ave. K311,4, Ave. Toronto..... Whaley, Royce & Co., Ltd., 168 Yonge Brooklyn B. G...Warner, 1213 Bedford Ave. St. MARYLAND Vancouver, B.C.M. W. \Vaitt & Co., Ltd., 658 Gran. Annapolis Globe House Furn. Co. ville St. Baltimore C S. Smith & Co., 641 W. Baltimore St.NORTH DAKOTA Winnipeg, Man.\Vhaley, Royce & Co., Ltd.

Baltimore Louis :Visor, 1423 E. Pratt St. j Fargo tnie Piano Co., 614 First Ave., N. Yarmouth.. ...Yarmouth Cycle Co.