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The April Report APRil Report Annual Report // 2016-17 Academic Year The APRil Report NSAC Team Wins 4th in Nation 1 1 Editor’s Note The Advertising and Public Relations program at Grand Valley State University has been a large program for years. For evidence of that, see the data in the infographic on the adjacent page. Nevertheless, in spite of our size and dynamic activity in experiential learning, community engagement, student-faculty collaborations, national competitions and other achievements in and out of the classroom, we are not often recognized for the depth, breadth and quality of our program. That’s why we decided to do this annual report, which we hope will be the first of many. We are calling it the APRil Report, a play on the acronym for Advertising and Public Relations and the month of April, when the academic year ends. (This year we are later than April for a happy reason—waiting to see how our National Student Advertising Competition team, pictured on the cover, performed at the national finals in June). We want to not only present the full scope of our program’s activities, but to thank and recognize the many people who contribute to our success. These include full-time and part-time faculty, students, alumni, internship employers, class clients, guest speakers, and many others on campus and in the community. Enjoy reading, and please stay in touch with us all year long by following our blog and social media accounts listed on our web site. Dr. Tim Penning, PhD, APR Professor Coordinator of the Advertising and Public Relations Program Contents 4 ---- Faculty 9 ---- Program 16 ---- Students [email protected] 22 ---- Alumni www.gvsu.edu/soc/apr Editor — Dr. Tim Penning, APR, Professor and Coordinator of the Ad and PR Program Designer— Sabrina Antcliff, Graphic Design Major, APR Minor, CEO of GrandPR 2 2 715 students 3 affiliate faculty tenure track 5 faculty 522 majors 193 minors part-time 11 adjunct faculty Advertising and Public Relations by the Numbers course sections taught in summer, fall 60 94 and winter community semesters businesses and organizations served as clients in various courses 77 spring/ 18 out of summer state i1nte9rnsh1ips 47 fall during 2017-18 school year 6 international 67 winter 3 3 Faculty Three New Tenure-Track Faculty Join APR Program in Fall of 2016 With the departure of several faculty in recent years, the Advertising and Public Relations Program added three new tenure-track faculty in the fall of 2016. Tenure track faculty teach three courses per semester, conduct ongoing research, and advise students and take on other service or administrative tasks. Yasmin Gopal has her PhD from the University of Georgia, where her dissertation was on selling in cyberspace. She has worked as an ad copywriter and free lance writer and taught at several other universities, most recently Western University in London, Ontario, and Marist College in Poughkeepsie, New York. Adrienne Wallace has practiced public relations for 18 years, most recently at 834 Integrated Communications, and taught previously as an adjunct and visiting professor at Grand Valley State University for eight years. She is ABD (all but disser- tation) as she completes her PhD at Western Michigan University, where her focus has been on public relations and public policy. She is the faculty advisor to the Public Relations Student Society (PRSSA) and its student-run PR firm, Grand PR. Fang (Faye) Yang received her PhD from Michigan State University and has taught previously at the State University of New York (SUNY) Cortland. Her research inter- ests lie in product placement, mobile advertising, social media marketing, and global brand management. Her recent work focuses on branded entertainment’s influence in place marketing strategy and explores the impact of movies on nation branding and public diplomacy. Before starting her academic career, Faye worked as a commu- nication specialist, marketing communications consultant, freelance translator, and college English teacher. 4 4 These three new faculty join Robin Spring and Tim Penning as tenure-track faculty in the program. Spring joined the faculty full-time in 2014 after having taught as an adjunct for 10 years at GVSU and GRCC. She has 20-plus years of experience in media and advertising, has her MS in Communications from Grand Valley and teaches research, advertising fundamentals, copywriting and campaigns. She is also the advisor to the Advertising Club and the National Student Advertising Competition (NSAC) team. Her research is in the area of advertising pedagogy and recently completed a national study of advertising/ public relations professionals on their views of Ad/PR education. Penning also taught as an adjunct before becoming a full-time professor in 2001. He worked in journalism and public relations for 20 years including for an international non-government organization (NGO), higher education PR, and for a foundation. He has his PhD in Media and Information Studies from Michigan State University. His research is in the area of PR history, financial communications, influences on PR content, and communication management. He teaches PR courses in fundamentals, media relations writing, corporate communications writing, PR management, advertising and PR ethics and law, and a graduate course in communication management. He serves as coordinator of the Advertising and Public Relations Program. 5 5 Affiliate Faculty The Advertising and Public Relations Program is also well served by three affiliate faculty. Affiliates are full-time faculty who have no research or administrative obligation but teach five courses per semester. Frank Blossom has an MBA from Davenport University and has worked as a copywriter and creative director at several advertising agencies. He was awarded the Silver Medal from the American Advertising Federation in 2010. He teaches courses in advertising fundamentals, cases and management, copywriting, and campaigns. Peggy Howard has an MA from the University of Notre Dame. She worked in public relations agencies, including her own, for many years in all aspects of the field. She teaches PR fundamentals, media relations writing, corporate communications writing, and campaigns, and she also serves as the faculty coordinator of internships for the Advertising and Public Relations program. John Stipe has an MS in Communications from Grand Valley. He worked 32 years in advertising for Booth Newspapers, the Michigan newspaper chain now known as MLive. He teaches research, advertising fundamentals, copywriting, and advertising cases and management. Learn more about our faculty online at www.gvsu.edu/soc/apr under the ‘faculty’ link. 6 6 Local Ad and PR Professionals Ad to Faculty In addition to the full-time faculty mentioned above, the Advertising and Public Relations program is well served by numerous professionals (many of whom are alumni) in the area who teach one or more classes as adjunct professors. We list them here with their full-time job titles and the courses they taught this year): Dino Baskovic, Digital Strategy Consultant. (Technology in Advertising and Public Relations; Fundamentals of Public Relations); Kate Betts, Director of Communications, Rockford Construction (BS, MS, GVSU School of Communications) (Public Relations Management and Case Studies); Michael De Meyer, Strategic Brand Development Consultant (Public Relations Management and Case Studies, Advertising and Public Relations Campaigns); Beth Dornan, Content & Communication Strategist for Amway North America (Fundamentals of Public Relations); Chad Fopma, Freelance (BS, MS GVSU School of Communications) (Research Basics for Advertising and Public Relations, Fundamentals of Public Relations); Jill Hinton Wolfe, Co-Founder, Distel Wolfe Experience Design (BS GVSU School of Communications) (Fundamentals of Public Relations, PR Case Studies and Management) Matthew Mapes, Child Support/Custody Investigator, Ottawa County Friend of the Court (MS GVSU School of Communications) (Sports Promotion); Angela Peavey, Sales and Marketing Manager, Saugatuck Center for the Arts, (MS GVSU School of Communication) (Technology in Advertising and Public Relations); Chris Penney, Freelance, dogbyte Films, (Technology in Advertising and Public Relations); Adam Russo, Owner, COM 616, President of West Michigan PRSA (BS Advertising and PR from GVSU) (Fundamentals of Public Relations); Jonathan Snedeker, Business Development Coordinator, WGVU (MS GVSU School of Communication), (Media Planning) 7 7 Faculty Accomplishments 2016-17 . Tim Penning, PhD, APR • “Nonprofit Financial Communication: Donors’ Preferred Information Types, Qualities and Sources” is in press to be published as a chapter in the “Handbook of Investor Relations and Financial Communications” this summer. • “High-Performing Corporate Communications Teams: Views of Top CCOs” was presented at the International Public Relations Research Conference in Orlando, Florida in March 2017. • Is serving this year as the secretary to the Executive Committee of the Public Relations Division of the Association of Educators in Journalism and Mass Communication (AEJMC) • Is serving this year as a member of the Public Relations Society of America (PRSA) Accreditation in Public Relations (APR) Marketing Committee • Is a member of the editorial board of the Journal of Public Relations Research Adrienne Wallace, ABD • “Nights in the Light” is in press as a chapter in the book “Cases in Public Relations Strategy” to be published this spring. • Elected to: WMPRSA Board of Directors,
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