www.newsandtech.com www.newsandtech.com January/February 2017

The premier resource for insight, analysis and technology integration in newspaper, magazine, digital and hybrid production. Northwest newspaper company offers tablets

to subscribers BY SARAH ZOOK X MANAGING EDITOR Photo: USAT Photo: Reaching readers with the right technology at the right time with just the right content is a feat all media players are trying to nail down. The challenge seems insurmountable at times, but with a little out-of-the-box thinking and a good technology partner, Seattle-based Pioneer News Group made moves to tackle the prob- lem in a different way, by bringing the technology to its readers. When the owners got together for a strategic planning meeting, they discussed what was needed to propel the company forward, said Eric Johnston, COO of Pioneer News Group. Everything from expanding commercial print to technological innovations were discussed, he said. The result was the realization that, “we need to be more inno- vative as a company,” Johnston said. So they formed an innovation committee and process to encourage employees to share ideas. One of the suggestions was to provide tablets to readers in order for everyone to share the best of what Pioneer News Group has to offer. However, the money to offer that kind of thing just wasn’t there. Apple was too expensive, Johnston said, and Android is good, but they just didn’t get the response the company was look- ing for. That was until a group of Pioneer Media executives includ- ing Johnston was golfing in 2014 and struck up a conversation with a group of Microsoft executives. Tablets continued on page 17 McClatchy personalizes content with eSuite

X BY SARAH ZOOK MANAGING EDITOR As media companies the world over bring in the lion’s share of the revenue is no longer Getting ahead of the technology grapple with how to monetize digital content, a viable option. McClatchy isn’t alone in trying McClatchy, which had seen success with its digi- McClatchy is taking a hard look at its subscrip- new ways to maximize dollars out of its content. tal subscription model in the past, decided the tion service offering. Recently, digital-based Medium laid off dozens of time was right for innovation. Companies are moving more and more ad staffers in a bid to create a new model to sup- In its search to serve both its products and toward a digital-first model and it’s becoming port its content and content creators. its readers in the best possible way, McClatchy increasingly clear that the traditional ad model to “It’s clear that the broken system is ad-driv- turned to MPP Global’s eSuite platform. en media on the Internet,” said Ev Williams, CEO “We had started digital subscriptions for our of Medium. Over the past year, digital offerings in 2012 and had some wonderful while readership and publishing success,” Dan Schaub, corporate director of Mc- was up for Medium, ad sales were Clatchy told News & Tech. “It drew us to wanting only driving a small portion of to search out a 2.0 or maybe even a 3.0 option.” Turn to revenue. What started with a formal RFP that was page 37 “We realized we didn’t have sent to multiple groups ended with a unanimous the right solution to the big ques- decision from McClatchy’s team to partner with for expanded tion of driving payment for quality MPP Global. content,” Williams said. “We had “MPP Global came to the table with eSuite, industry started scaling up the teams to sell but also the marketing pieces that would and support products that were, complement the technology,” said Schaub. “MPP coverage at best, incremental improve- gives us an exciting vision of how we can posi- ments on the ad driven publishing tion what our offerings are to our consumers.” model, not the transformative News & Tech January/February 2017 X 1 model we were aiming for.” McClatchy continued on page 6 www.newsandtech.com KBA-Digital & Web Solutions

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New palletizer for Swedish printer Slovenia-based printer HerencoPress AB upgraded palletizing by installing a new Schur upgrades with Q.I.P.C. Compact Palletizer at its plant in Jonkoping, Sweden. The new pallet- izer has bundle centering and identification of bundle orientation that Salomon Print in Ljubljana, Slovenia ordered two mRC-3D cameras will help streamline and improve processes. The route is PC-controlled. for color register and two for cut off register from Q.I. Press Controls. The “The new SCP palletizing offers a higher degree of automation automation system will be installed on the company’s manroland Roto- than our current equipment,” said Bjorn Ross, mailroom manager at man N press. Herenco in Jonkoping. “Through reducing costly man hours, we are The out of date system was ready for an upgrade, according to An- able to reach an increased level of cost effectiveness.” drej Semen, technical director at Salomon Print. The new palletizer was manufactured at the Schur Packaging Sys- “We’re counting on the reliability of these systems to bring about big tems factory in Eksjo. It is due to be installed in spring 2017. savings in waste when it come to color and cut-off control,” Semen said.

Sound Publishing finds ‘one-source partnership’

After deciding to upgrade its systems auto-registration. “We were looking for someone who for the coming years with DCOS, Sound “We have a few things that make our could offer us a one-source partnership Publishing, based out of Everett (WA), is operation unique. First of all, we have over for our entire press automation,” explained looking forward to continuing its commit- 600 start-ups per month, secondly we run a Babcock. ment to print. 3-across format on single-wide press which The project with DCOS will include a Since its foundation in 1987, the com- adds some complexity to reach good preset- new press control system, new control sta- pany has grown to include 50 daily and ting and efficiency,” said Larry Babcock, tions DCOS motion controller to replace In- weekly papers. director of operations at Sound Publishing. dramat CLC’s, partial drive upgrade, remote The flagship press of the operation, The company needed a new press con- inking system integration and upgrade. The an eight tower, two folder DGM press from trol system to extend the service life of the installation is planned for the beginning 2003 was acquired in 2007. It came auto- equipment, but was also looking for solu- of 2017 and will be carried out on a tower- mated with an Indramat unit shaftless drive tions to make the press more cost and time by-tower basis while the press is in normal system, AR60 splicers, remote inking and efficient, Babcock said. production. Trinity Mirror boosts manroland print store Photo: manroland web systems manroland Photo: Manroland’s partnership with Trinity Mirror Print has made way for the clear vision that Alexander Wachter, VP of Sales and Services at manroland, said that he had for the store. The store went live in July 2016. Trinity Mirror Print is a British-based large contract printer, with awards such as “Newspaper Printer of the Year” attached to it’s belt. The print house’s work on the manroland web STORE has significantly simplified the experience. "The next important step is the integration of the STORE into our customers' merchandise management systems. This will make the STORE an even simpler and Garry Crask, Engineering Production Manager at Trinity Mirror Print, Alexander Wachter, more efficient tool for our customers' internal ordering Vice President Sales & Service Support at manroland web systems and Chris James, Building Services Stores Manager at Trinity Mirror Print. processes." Wachter said.

News & Tech January/February 2017 u 3 Volume 29, No. 1 News & Tech P.O. Box 478 2017 Beaver Dam, WI 53916 CONTENTS p: 303.575.9595 January/February www.newsandtech.com Publisher & Editor-In-Chief Mary L. Van Meter [email protected] Managing Editor EXECUTIVE SNAPSHOT Sarah Zook [email protected] Social Media Editor Check out Chris Lytikainen [email protected] N&T: What’s your Editorial Assistant greatest challenge? Danielle Brockman [email protected] Johnston: Apathy. The apathy Art Director of those in our community Violet Cruz [email protected] who don't care to know Creative Services Assistant about things like their local Jessica Shade [email protected] government or the attainment News & Tech’s new Copy Editor of information that differs expanded coverage Mary Reardon [email protected] from their personal beliefs. Contributing Writer A myopic, ill-informed starting on page 37 of Tara McMeekin [email protected] community is an unhealthy Contributing Writer Marcus Wilson community - we strive to the digital edition at [email protected] inform, engage and empower our communities. www.newsandtech.com N&T: What trend are you watching? PUBLISHING GROUP Johnston: President Video. No longer James E. Conley Jr. do videos have to be high- We’re production and high-cost, DIGITAL EDITION In partnership with PageSuite, News & Tech is available as but they do need to have high Overflowing! a digital edition, containing an exact replica of articles and relevance. Of greatest interest advertisements. The Digital Edition is available free of charge is how video will evolve MORE: on our Web site, www.newsandtech.com. on mobile platforms and how DATELINE 4People News Each Monday, News & Tech distributes Dateline, an electronic Eric Johnston, our more traditional news newsletter that covers breaking industry news and events. gathering culture can adapt. 4Industry Updates To subscribe to the free newsletter, send a request to Chief Operating Officer, [email protected]. Pioneer News Group 4Calendar4Contributors SUBSCRIPTIONS 4Vendor Announcements Subscriptions are free to qualified industry personnel. To subscribe, visit our Web site at www.newsandtech.com, 4Association News or call 303.575.9595. KANSAS CITY STAR STAYS LOYAL TO EAE 5 4User Groups ADVERTISING SALES To schedule advertising or confirm space availability, SOFTWARE GIVES AGING PRESS A BOOST 8 4Industry Guidelines4Education please contact Mary L. Van Meter at 303.575.9595 or email [email protected]. 4Marketing Partners A LOOK AT ADOBE SENSEI 10 News & Tech, ISSN# 2150-6884, is published bimonthly plus special report issues in April and September by Conley ONE ON ONE WITH LINEUP CEO MIKE MENDOZA 12 Magazines, LLC, P.O. Box 478 Beaver Dam, WI 53916. Phone: 303.575.9595; Fax: 303.575.9555. Copyright ©2017 by Conley COLUMNISTS Magazines, LLC. All rights reserved. No part of this publication TRENDS TO WATCH FOR IN 2017 18 BEN SHAW 14 may be reproduced by any means, mechanical or electronic, without the expressed consent of the publisher. Opinions MARC WILSON 16 expressed herein do not necessarily reflect the views of the KP SERVICES INVESTS IN PRINT 27 publisher, staff or advertisers of News & Tech. The return of unsolicited manuscripts or other material cannot be guaranteed. DEPARTMENTS Periodicals postage paid at Denver, CO, and additional mailing NYT 2020 REPORT RELEASED 28 offices. Free to qualified newspaper personnel. POSTMASTER: CLASSIFIEDS 29-33 Please send 3579 for address correction request to News & AXEL SPRINGER INKS DEAL WITH KBA 28 WEBSITE DIRECTORY 34 Tech, 5139 Yank Court, Arvada, CO 80002.

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Kansas daily upgrades with EAE u NEWS & TECH STAFF REPORT Photo: EAE Photo: In a bid to extend the life of its four the newspaper industry, and as we see it KBA Commander web presses, the Mc- they’re the ones best qualified to handle this Clatchy-owned Kansas City (Missouri) Star project.” invested in a complete retrofit of its EAE The project, which will take place in press systems. two phases, involves replacing the PC hard- The web presses at The Kansas City ware of the 14 EAE control consoles for the Star operate year round producing more web presses. The paper will also install new than seven million newspapers a week. EAE system PCs running the latest Windows In addition to The Star, the company also operating systems version and a modern prints the local editions of The Wall Street server virtualization platform. Further, the Journal, USA Today as well as Kansas pa- EAE Print production planning and preset pers, the Wichita Eagle, Topeka Capital Jour- system as well as the EAE info reporting and nal, Lawrence Journal World and University logging system will be brought up to date. Daily Kansan. The first phase of the project, to start The four KBA Commander Web presses in the first quarter of 2017 includes updat- at The Star’s facility went into production in ing the EAE workflow systems for all four 2006. They were arranged in two identical web presses and the PC retrofit for one lines with 36 towers and 40 reelstands and press. The second phase of the project is were equipped at the time with EAE control scheduled for 2018 and will include the PC consoles and press control systems. retrofits for the three remaining presses. “It was QIPC-EAE Americas who manu- Waters pointed out that each phase of factured and supplied the control consoles the project can be completed faster with for the control technology of our presses,” this strategy. said Randy Waters, Midwest regional vice “What’s more, modernizing all of our president of production for The McClatchy presses at once would have been something Company. “They’re more familiar with these of a risky venture, and we can now split systems than any other partner, they’ve the costs between two annual budgets,” he got a wealth of experience with retrofits in explained p

News & Tech January/February 2017 u 5 www.newsandtech.com Images: MPP Global McClatchy from page 1 Catering to the consumer The technology that MPP Global offered The eSuite HQ system allows Mc- McClatchy allows the media company to Clatchy to create and or amend rules We can start deliver very specific content in multiple for marketing offerings and subscrip- “to take the ways to consumers. Whether through tions to best market to the individual technology out micropayments for one article at a time, readers at individual publications. So or single-copy sales of a day’s digital McClatchy can personalize the reader’s of the picture newspaper, or even subscriptions to experience depending on a very as a barrier to packages of content, the platform is specific set of criteria. For a company the business flexible enough to work with whatever operating 31 different newspapers McClatchy can dream up. across the country, eSuite allows all success so “On the technology side it allows us the papers to be on the same system, to speak. to build on their framework and platform but create different offers, products to offer different services that we may not and plans for each publication. It also — Damon Kiesow,” head of mobile be even thinking about yet,” said Kiesow. allows an element of collaboration that initiatives for McClatchy “It opens a lot of possibilities down the having all the data on different systems road for us in that it’s something we can didn’t cater to. build on, develop further along the way “We’re really excited that this and iterate on.” is the first piece of us doing a lot of By truly understanding its consumer, foundational technical work to align McClatchy can utilize eSuite to create our system and make all of our systems We wanted packages and bundles that cater to spe- and data talk to itself a little bit better,” to search cific habits. said Damon Kiesow, head of mobile “ “We were attracted to the ability to initiatives for McClatchy. “We can out a 2.0 put together segments of content and start to take the technology out of the or even 3.0 offer that live depending on where some- picture as a barrier to the business suc- digital one is,” said Schaub. “We feel this will cess so to speak.” really open a lot of doors for us.” Doing away with some of the subscription Whether it’s a macro or micro pay- legacy systems that don’t interact with option. ment, Schaub said, McClatchy can deliver each other opens up the possibility specific bites of content or segments of of collecting all the data in one place — Dan Schaub,” content to allow consumers to get exactly and getting a very detailed view of the corporate director of McClatchy what they want. p consumer.

6 t January/February 2017 News & Tech www.newsandtech.com

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News & Tech January/February 2017 u 7 www.newsandtech.com NY publisher cuts waste with improved registration

u BY TARA MCMEEKIN CONTRIBUTING WRITER Photo: KBA Photo: Sun Community News & Printing in Adirondack Journal Sun, The News Enter- Elizabethtown, New York, recently gave its prise Sun, and The Times of Ti Sun, along aging press system an upgrade. But it didn’t with a quarterly lifestyle magazine. do anything to the press itself. The publisher also partners with New Instead, Sun invested in software that Market Press in Middlebury, Vermont, The would allow it to significantly improve reg- Vermont Eagle, and the Syracuse (New York) istration on its two 1960s-era four-high Goss Media Group. Community presses. In 1980, an SC folder and Additionally, Sun prints several weekly one C unit were added to the press. More SC newspapers commercially as well as several units have been added since then and the press bi-weekly, monthly and quarterly publica- now operates with four stacked units and nine tions. Three of those weeklies are large mono units with an SC and SSC folders. tabloids, Coats said. “We have long web leads between stack “Our area runs largely on the tourist in- units and we were having some misregistra- dustry, so when it’s ten degrees below zero here, tion,” Operations Manager Bill Coats told News Registration marks before and after using NewsWay Press Register those papers obviously aren’t as big, but during & Tech. “We wanted more consistent registra- the season they are substantial,” he added. tion for our own papers and for our weekly commercial jobs, and we didn’t want to invest half a million dollars to get four-high color reproduction.” Two-step process To remedy the registration problems, Sun tapped ProImage and its NewsWay Press Register registration correction employs a two-step pro- NewsWay Press Register app. cess. First, registration errors are measured using a digital microscope, and “We had looked into this several years ago and decided with the con- then the digital file is modified before exposing to the film or plate. stant increase in color and the regular commercial customer demand, we “In addition to the precision of the microscope, we put a bullseye on had to do this now to maintain our customer base,” Coats said. our plates to make sure everything was aligned,” Coats said. “Then we took Sun operates out of an 18,000-square-foot facility in Elizabethtown. It measurements on the plate for variants.” prints its own Denton papers in the Northeastern region of New York, in- Sun Community uses InDesign and custom-built workflow templates. cluding The Valley News Sun – Champlain Valley Region, The Valley News Files are then sent to a Harlequin RIP, and from there go either to the Press Sun - Tri Lakes Region, The North Countryman Sun, The Burgh Sun, The Proimage continued on page 10

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The new Manugraph M360 is certainly “Born to Run!” at its new home at Evergreen Printing and Publishing in Bellmawr, New Jersey. Come see for yourself what the M360 can do for you!

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News & Tech January/February 2017 u 9 www.newsandtech.com

Proimage from page 8 Register system or to a Screen Flatrunner Server, and Adobe launches AI finally to Sun’s Screen PlateRite News 2000S CTP unit. Once files are ripped, they are moved to a hot folder for whatever pressline the job will print to. software for design, analysis “We can decide where to put the job based on press- u NEWS & TECH STAFF REPORT line availability,” Coats said. analytics aspects of Adobe, merging AI and Fine-tuning, savings machine learning, which can be applied Press Register has been a good fit, Coats said, because it to image matching across millions of im- allows a lot of manual fine-tuning. ages and to interpreting the context and meaning of documents. Machine learning “Our press is completely manual,” he said. “Anything detects patterns within data to present that has to be moved has to be done so manually. It takes a results visually. lot of hustle to get it done, but we do it.” Adobe said it intends to make Sensei Plates are pinned on Sun’s press and operators are able to available to its ecosystem of partners, manually change numbers to slide images across the plate. ISVs (independent software vendors) and “That saves us from doing some major press work to Adobe Inc. has added its name to developers who will extend Adobe’s cloud get those pins where they need to be,” Coats said. “That the list of companies peddling artificial in- products and build custom solutions on saved us tens of thousands of dollars.” telligence ware, joining the likes of Google top of them. Adobe currently runs the The installation of Press Register has resulted in major and Microsoft. technology from its own data centers, but improvement and savings. Coats said one of Sun’s largest Sensei is an array of AI technology that has just inked a deal with Microsoft to be its preferred cloud provider. customers, who runs a lot of color boat ads in the Lake George Adobe is integrating in to its software applica- tions for creating and publishing documents “Leveraging our machine learning area, has been extremely happy with the improvement. and AI capabilities, as well as trillions of “Better registration has lowered our waste significantly and for analyzing and tracking Web and mo- bile application performance. Adobe has been content and data assets, Adobe Sen- as well, and I can see a trend in lower startup copies, and increasing its foothold in Web analytics since sei will be one of our biggest strategic lower overall waste,” Coats said. its 2009 acquisition of Omniture. investments,” Shantanu Narayen, Adobe Furthermore, Sun has reduced time spent on initial Sensei will be delivered across Adobe’s president and CEO said in a statement. rollup, and in addition to reducing imperfections on indi- products where applicable, according to “We’re excited to open it up to our broader vidual units, has been able to use the adjustments to avoid Chief Technology Officer Abhay Parasnis. ecosystem of partners, ISVs and develop- costly re-pinning of several press cylinders, Coats said. p Sensei marries the creative and ers to enable even more innovation.” p

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10 t January/February 2017 News & Tech www.newsandtech.com

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News & Tech January/February 2017 u 11 www.newsandtech.com One on One with Lineup’s Mike Mendoza

u BY SARAH ZOOK MANAGING EDITOR

When Mike Mendoza, CEO of Lineup and in 2012 decided to make sure it had a pres- product and web-based platform, he said. The Systems, was the global IT director for Metro ence in the U.S., Mendoza said. system has weekly drops of new software that is International (www.metro.lu), based in Luxem- “We really felt like the mid market in the updated every six weeks. bourg, he struggled to find a sales system for U.S. needed some support,” he said. “If you want to keep your business viable the free daily that resulted in positive growth. Lineup is focused on building up the with trends, sales and products, our products are “We went to all the usual suspects and said American systems separate from the European one step ahead,” Mendoza said. “Someone has show us what you can do,” Mendoza told News market. The company hired 12 people in 2016 most likely already asked for the tool you need.” & Tech. The result, Mendoza said, was conversa- and is planning 25 new hires globally this year. The industry can do great things with great tion after conversation where he heard, “When “We don’t want our growth to limit our tools, according to Mendoza. the phone rings you book an ad like this.” customer service,” Mendoza said. So as a rule, “People always look at our industry like it’s “This is Metro, we’re a free daily,” Mendoza Lineup strives to hire industry experts, invest a bunch of ancient tech and old ideas, but we’re said. “The phone never rings. How do you sell in them and train them well so that when a being recognized for our tech,” said Mendoza. with this system?” media company is ready to implement a Lineup Lineup appeared on The Sunday Times’ 2016 Metro had to claw and scrape for every System, Lineup is ready. Hiscox Tech Track 100 list. sale, so they needed a sales system. “If you’re sitting across the desk from Solid investors have made the difference in In 2005, Mendoza set out to build a system Lineup, you know that the person has 10 to 20 Lineup’s success. that at the time was very relevant for Metro. By years experience,” Mendoza said. “We actually “Thanks to our investors, we never have to 2009 it was relevant for everyone. want people to understand the business lan- wait for a customer to sign a check in order to “We have the DNA of relentless sales,” guage of a media company. Lineup sees success put them in business,” Mendoza said. Mendoza said. from this growth.” The goal of the company, Mendoza said, is In its infancy, Lineup Systems focused on to build the product with the customer in mind mid-market newspapers, but larger markets ‘Recognized for our tech’ and make sure that the customer can succeed. saw the advantage, too. Time Inc. and News Growth and change is a constant for Lineup If the customer succeeds, Lineup will too, is Corp. were two of the first clients. Systems. Mendoza’s thinking. “By the time we get the deal and it goes “We are generating cash and 20 percent of Expansion live, the entire industry is changing again,” total revenue goes back into our product,” Men- The company built up its European clientele Mendoza said. So the team created a full-fast doza said. “Our clients have trust in us.”

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Photo: Lineup Systems Lineup Systems Photo: This is the reason Lineup is suc- “It’s like crack for the reps,” Men- cessful, Mendoza thinks. doza said. “We thought it would just be We want “We’re not growing because we’ve a management tool, but it’s probably put in an excellent sales strategy. What one of our most used features.” “ we try to do is put a good solid founda- The system doesn’t target cost to take good tion in product and knowledge and try cuts, explained Mendoza. to share that with as many customers “That’s not our game,” he said. “We sales reps as possible,” he said. want to take good sales reps and make them great. We want to take an average and make Helping customers sales rep and make them good. Let’s The system is fluid, said Mendoza. make all of them heroes.” them great. We “How we do it with one customer and another might be totally different.” Taking action want to take The AdPoint system from Lineup The web-based, go-anywhere system is is a sales prompting system. The entire focused on helping media companies an average thing is designed for the sales staff to regain ground, Mendoza said. have the tools to think “what can I do to “How you get people to take action make more money today.” from the product we’re giving them,” he sales rep and The system allows sales agents to said. “It’s a better approach than yelling book every media channel, see finan- at your team and talking about project make them cials and analytics. margins and timelines.” “We have to walk the walk with Being media industry people good. Let’s our product,” Mendoza said. “We’re turned tech experts has allowed Lineup really proud.” to build a system that communicates in make all of Management gets real-time data, the way media representatives com- discounts, inventory, pagination and municate and gives them the tools to them heroes. analytics allowing them to make moves be successful in today’s challenging to increase sales at a moment’s notice. environment. — Mike Mendoza,” The commission module allows the “We have to help media businesses reps to see how much commission they and as long as that message is out there, we CEO Lineup Systems receive from each sale. keep winning business,” Mendoza said. p

News & Tech January/February 2017 u 13 www.newsandtech.com Top 5 Digital Challenges Publishers Will Face In 2017 u BY BEN SHAW COLUMNIST

It has never been more challenging for publishers to engage with their audiences mean- ingfully while at the same time, it has never been more crucial for publishers to create new sources of revenue. As the print business continues its transformation and publishers are continu- ally confronted with sluggish growth in digital advertising, myriad new social channels sprout quickly, new types of video emerge and new chat apps are shifting users from social. We publishers must continue to innovative the way we com- municate with our audiences and must strategically test and grow promising new business to participate in. As many news media companies begin to plan for 2017, we at WAN-IFRA Advisory believe there are 5 must-face challenges for publishers in 2017. Top Digital Challenge 5: Platform Publishing Google and Facebook have locked horns in the race to speed up the mobile web for publishers in order to take a dominant position in how news content is dis- tributed online. With Google’s Accelerated Mobile Pages (AMP) and Facebook’s Instant Articles vying to make reading news stories easier and faster online, and specifically on mobile, how should publishers approach these opportunities? (630) 739 9600 The question is not over whether or not to join the platforms, but rather how. In the same way that a circulation manager would have single copy boxes at the busiest intersections in a given market, so should editorial teams create outlets on the busiest online destinations. The necessity of driving traffic back to a publisher’s core website or app should not be dismissed since it is a key way that publishers will maintain con- trol of their brand into the future. That being said Google’s solution maintains the highest degree of control for the publisher, while Facebook’s solution most likely offers the best increase in engagement and protection from increasing mobile ad blocking. Publishers must focus on their core audiences, choose which platforms that they are most likely to be on, create content that plays well on a given platform, all while simultaneously focusing on creating loyal and engaged subscribers on their owned and operated platforms. The fragmentation of platforms is only beginning and with the rising use of messaging apps that allow for private-group social networking, publishers will need a clear platform distribution strategy. Top Digital Challenge # 4: VR and 360 Video It is clear Virtual Reality (VR) is not yet a mainstream phenomenon, but it is an opportunity quickly gaining acceptance and the barriers to entry are becoming low enough that newsrooms should at the very least be experimenting. With the uncertainty as to whether the VR hype will catch on, many news- rooms wonder whether it is worth investing in training and equipment. The consensus is that VR has great potential to tell stories, but should be seen as an additional medium, not one that will replace other forms of storytelling. The Knight Foundation reports that the overall VR market is growing. The number of new investors in the technology, content creation and distribution of virtual reality experiences increased 27 percent in 2015 over 2014 and is projected to continue increasing in 2016, according to analysts. AH Tensor International LLC One low-cost solution is to partner with academics. Robert Hernandez, 10330 Argonne Woods Dr. Suite 300 Associate Professor of Professional Practice at University of Southern Califor- Woodridge, IL 60517 USA nia (USC), Annenberg School for Communication and Journalism said it makes Tel: +1 630 739 9600 perfect sense for newsrooms to collaborate with universities. His students are www.ustensor.com experienced and well equipped for 360° video production. WAN-IFRA’s World Editors Forum has published an in-depth report on

14 t January/February 2017 News & Tech www.newsandtech.com

Trends in the Newsroom that highlights many cases, including VR, of how publishers around the world are using their insights and organizational strengths to engage their audience in exciting new ways. To access the full report, navigate over to http://www.wan-ifra.org/reports/2016/06/14/trends- in-newsrooms-2016   
   Top Digital Challenge #3: Video Publishers in the US and abroad are diving into online video. Yet turning video    investments into incremental revenue streams is one of the core challenges facing news publishers today. Pre-roll advertising will not be enough – it im- pacts the user experience and is limited by inventory. So how can you develop 

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Online video is the fastest-growing advertising category due to the explosion of mobile video consumption and the spread of internet-connected 
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devices. According to Zenith Optimedia, global online video is forecasted in # 
 



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the US to grow at an average of 29% a year to reach $23.3 Billion US in US 2017.  
 

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But where should a publisher start? If you are not invested in video or are considering a pivot, how can a publisher begin creating a realistic, effective  


 
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   digital video strategy? WAN-IFRA Senior Video Consultant Robb Montgomery 
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says “to support a higher level of video literacy across the enterprise, managers must allocate video skills and resources wisely.” WAN-IFRA Advisory recom- mends that publishers begin one by establishing a vision and focus for the """" Brand’s video presence. And following that, a publisher must focus on how to produce the video, where it will be hosted, who will manage it, how it will be monetized and who the organization must partner with to enrich it and fulfill capacities that will not be carried out internally. Top Digital Challenge #2: Alternative Revenue Streams It has become apparent that we aren’t going to find a 1-to-1 replacement for the print business model that served many of us for so long. As an industry, we have been focused on finding a single answer to the decline of print for far too long. Our readers, customers and competitors in the online space have become too unpredictable. In today’s media markets we can’t afford to spend months or years developing a single long term strategy that will save our brands. Media companies must rely on a pipeline of smaller, yet profitable, initiatives that are launched in a strategic fashion to sustain their digital growth. Simply managing the decline of the legacy business while hoping that digital revenue makes up for it is a doomsday scenario. But where to start? There are three basic approaches that publishers can employ to grow their revenue streams: Expand activities that are already in your portfolio, use existing strengths to finance ventures into completely new areas – or do both. Within the scope of the above consideration, the five most important areas for publishers to drive new revenue are diversification, digital marketing services, local events, e-commerce and video. WAN-IFRA has published an in-depth report on Alternative Revenue Streams that highlights many cases of how publishers around the world are using their insights and organizational strengths grow their business in exciting new ways. It can be downloaded here: http://www.wan-ifra.org/articles/2016/04/06/ wan-ifra-report-alternative-revenue-streams-for-publishers Top Digital Challenge #1: Change The only sure thing about the newsroom of 2017 is that it will not be like the newsroom of 2016. Change is part of a thriving media operation, especially when it comes to the technology it employs. The financially impossible project scopes become affordable and powerful devices are now in the hand of every reporter and editor. Is Innovation at the front of your newsroom? Do you have a process in place to develop what your next, new digital product will be? If you do not, you will always find your newsroom and your business behind the curve. There are too many new technologies and too may new directions to take to not bring concepts from design thinking and project management into your operation. As publishers continue on the long and often difficult path towards digital transformation, they must commit to being bold, thoughtful leaders that bring a reachable vision for change and a sense of urgency to their teams. And it has become clear that the future will involve many more digital activities than any of us are currently involved in. p

News & Tech January/February 2017 u 15 www.newsandtech.com

MARC... MY WORDS Journalists needed now more than ever u BY MARC WILSON COLUMNIST

When Burhan Ozbilici’s me,” Ozbilici said. “But I advanced a little Burhan Ozbilici and his dedication, and his work day was over he de- and photographed the man as he hectored explanation for bravery under fire. cided to stop by a nearby art his desperate, captive audience.” What a credo: “I am a journalist. I have gallery to see the latest dis- Ozbilici said he thought of friends and my work.” play of photographs, scenes colleagues who had died while taking pho- There are today, sadly, too many jour- of Russia’s Kamchatka Pen- tographs in conflict zones. nalists who can only say: “I am a journalist. insula. Photographers are “This is what I was thinking: ‘I’m here. I have no work.” always interested in other Even if I get hit and injured, or killed, I’m According to a new survey by Pew photographers’ work. a journalist. I have to do my work. I could Research Center, most Americans suspect “I decided to attend run away without making any photos. But that made-up news is having an impact. simply because it was on my way home I wouldn’t have a proper answer if people “About two-in-three U.S. adults (64 from the Ankara office,” he would recall later ask me: Why didn’t you take pic- percent) say fabricated news stories cause later, after the crisis had passed. tures?’” a great deal of confusion about the basic As a dedicated AP photo-journalist, Oz- Ozbilici’s photographs sped around the facts of current issues and events. This bilici takes his cameras wherever he goes. world and were published by AP members sense is shared widely across incomes, edu- When the Russian ambassador began to and clients everywhere. cation levels, partisan affiliations and most speak “I moved closer to photograph him, He had witnessed – and photographed other demographic characteristics. These thinking the pictures would come in useful – the assassination of Andrey Karlov, Rus- results come from a survey of 1,002 U.S. for stories on Turkish-Russian relations.” sian Ambassador to Turkey, by an off-duty adults conducted from Dec. 1 to 4, 2016,” Ozbilici said the ambassador was Turkish policeman Mevlut Mert Altintias. Pew reported in late December. “speaking softly…and lovingly about his Ozbilici only left the scene when secu- So there is a clear need for real news homeland…I remember thinking how calm rity officials ordered him to do so, and after produced by real journalists. and humble he seemed.” Altintias had fled the gallery. I’ve known many excellent and great Then came gunshots. The photographer’s heroics came less journalists who dedicate their lives to gath- And panic. than two weeks after his employer laid off ering and authenticating news. Most of the “The ambassador’s body lay on the another 25 employees, sending worries craziest professional journalists I’ve known floor…It took me a few seconds to realize throughout the wire service’s employees are photographers. what had happened: A man had died in and families. They would die to record history. front of me, a life had disappeared before The AP layoffs hardly made news. Tra- Ozbilici’s heroics and photographs my eyes,” Ozbilici recalled. ditional journalism jobs – photographers, drew praise from around the globe, mostly Most of the audience fled to the right reporters and editors – have disappeared at from fellow journalists. side of the room, but Ozbilici moved to an incredible rate in the last decade. Staff We need Burhan Ozbilici and his fellow the left, and kept his camera pointed at reductions are the norm, additions or pay professional journalists. the gunman, who shouted “Allahu akbar.” hikes virtually unknown. They are journalists, and they need work. Ozbilici said he couldn’t understand other Being a journalist, according to Forbes And we need them, now more than ever. p words shouted by the gunman, who walked Magazine, is the worst job in America in around the ambassador’s body, smashing 2016, with average pay of just over $37,000 some of the photos in the exhibition. and a minus-9 rating for job growth. Log- Marc Wilson is executive chairman of Town- “I was, of course, fearful and knew of gers are better off. News.com. He can be reached at marcus@ townnews.com. the danger if the gunman turned towards So it’s important that we celebrate the

Scan this code to Follow us view N&T on your @newsandtech mobile device!

16 t January/February 2017 News & Tech www.newsandtech.com

Tablets from page 1 Image: UReporter Technologies which does have it available for other media companies as well. Partnership with Microsoft “(The app) isn’t convoluted or overly The conversation led to a partnership and Pio- complicated,” Johnston said. neer News Group began offering tablets with a The content is monitored and managed subscription to one of the newspapers. by the newsroom and if dubbed appropriate it “Microsoft saw it as an opportunity to can be pushed back onto the newspaper app spread the Microsoft platform,” Johnston said. for immediate publication. It can also be sent “And they helped us work with a vendor.” through the CMS for Web or print. The company can now provide subscrip- The editors are involved in every part tions for less than $20 a month and include an of the process of the uReporter app, Johnston 8-inch Windows 10 tablet along with it. said. Readers of the Skagit Valley Herald in “That was very important for me person- Mount Vernon, Washington, bought a few ally,” he explained. “We want to know who dozen tablets and downloaded apps on several they are and what they’re doing. If there is any hundred devices, according to Microsoft. John- question of authenticity or accuracy, it doesn’t ston said his eventual goal is to have 10 percent get published anywhere.” of the subscriber base across the company’s To that end, the app has a circular au- newspapers, or about 6,500 people, sign up for a thentication and requires an account with a tablet subscription. phone number and a name as well as a geotag. So far the response has been great, Johnston said. The Microsoft blog “We want to make sure the when and where is accurate,” Johnston said. told the story of Lou Erwin, who was disappointed that her newspaper Pioneer News Group is still gathering steam with submissions, Johnston would be delivered to the end of her driveway and on rainy days be too wet said. The company is looking for more than just breaking news and wants to to read. She signed up immediately when she read about the tablet offering, encourage service clubs and non-profit events to share their stories. Sports and since she doesn’t have a smartphone, uses the device to play games, read and school events are also on the list of possibilities Johnston sees. books and check her email. So far the company has mostly received photos and holiday portraits as “Since it’s electronic, I don’t have to throw the paper away, and the app people start to use the tool, Johnston said. still shows me articles from yesterday or the day before if I forget to read it A Herald reader, Chuck Mell, downloaded the uReporter app onto his sometimes,” Erwin said. smartphone and was excited to submit his own photography to the paper. “It’s not very often that I’m at the scene of breaking news, but I like to Engaging with community give unique perspectives on local points of interest,” Mell told Microsoft. “We didn’t want it to just be a gimmick,” Johnston said. So in addition to “This app is so convenient that I wouldn’t have a problem with spontane- coming loaded with the newspaper’s app, the tablet also comes with the ously submitting something, and if the Skagit Valley Herald wants to use it, uReporter app, a social sharing app linked with the newspaper’s CMS for they’re more than happy to, and if not, it’s no big deal to me because it was so readers to submit content to the paper. The app was developed with Posh easy. It just opens up a whole new, interesting avenue of sharing.” p

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News & Tech January/February 2017 u 17 www.newsandtech.com Looking forward to 2017 u BY CHRIS LYTIKAININ CONTRIBUTING WRITER AND SARAH ZOOK MANAGING EDITOR

While trends come and go, it is always interesting to look at what desktop or laptop. the future might have in store for the industry. Here at News & Tech we’ve With push notifications, alerts show up when a mobile screen been looking at where all the innovation is coming from and what may or is locked pulling possible readers into a story they may not have may not be worth our attention as 2017 gets into full-swing. otherwise clicked on. Its true that readers need to have installed a media company's app, but the technology, while simple is extremely Micro-transactions useful. News & Tech reported in the September/October 2016 issue u Its no secret that micro-transactions have been on a major that publishers using push notifications are averaging 102 percent upswing within the last year. Check out our story this month on increase in downloads compared with newspapers that don’t. McClatchy’s partnership with MPP Global and in the November/ Tech companies that cater to the media industry are paying December issue we took a look at U.S. based micro-transaction attention and providing push notification abilities in their prod- company Wallit. In the September/October issue, Columnist Ben ucts. Newscycle’s software recently acquired DoApp Inc. to provide Shaw pointed out how much media companies can learn from customers with the ability to send push notifications through their mobile game apps who use in-app micro-transactions to boost mobile apps. revenue. The trend for media companies is on the rise. The Register-Guard in Eugene, Oregon is seeing the most trac- The concept is fairly simple, pay a small fee for access to con- tion from push notifications with its apps dedicated to University of tent you wouldn’t be able to read in a standard paywall. The ability Oregon sports, according to a News & Tech story from the Novem- to pay a few dollars or cents here and there for content is more ber/December 2016 issue. digestible for some than standard subscription fees and as Dan As newspapers continue to roll out this technology, it’s key to Schaub from McClatchy pointed out, media companies can design find the appropriate frequency, Carl Davaz, deputy managing editor packages that fit reader wants. of the Register-Guard told News & Tech. The Winnipeg Free Press instituted micropayments in 2015, becoming the first North American paper to do so. (News & Tech July/August 2015) According to The Nieman Journalism lab in July of 2016, the company was on track to generate some $100,000 in revenue from the system. While it’s just a drop in the bucket, it is step in the right direction. Christian Panson, vice president of digital content and audience revenue at the Free Press, explained to Nieman Lab that the ability to identify and transition people who start with micro-transactions into full-paid subscribers has been fairly successful. “We’re still in our ballpark range of projected revenue from it, but we’re seeing this really effective funnel that we can take the high- est value people in there and move them up the ladder,” Panson said. Connect Publisher Solutions offers push notification technology Live video, virtual reality and augmented reality u In 2016, News & Tech started running an Executive Snapshot on our Table of Contents page. Even with just a few interviews under our belt, the executives we’ve talked to continuously cite video as the number one trend they are watching. Whether its augmented reality, virtual reality or live video, everyone is paying attention. Live video allows for on the ground filming and real time dis- tribution. Giving journalists and newspaper companies a new tool for covering live events, revealing engaging interviews and combat- ing the idea of fake news. Reaching audiences where they are is increasingly important to newspaper companies and being able to interact, in real time, directly on a mobile device is new, uncharted and exciting territory. Mobile Notifications Virtual reality is making a huge statement at big name media A vast number of readers are turning to their mobile devices to companies. In the November/December issue of News & Tech USA get news these days. According to a recent study from the Pew Today talked with us about how exciting it is to be on the cutting Research Center, of the 38 percent of people who prefer to get their edge of creating this new kind of storytelling. Within that, the op- news online, 72 percent of those get it on their mobile device over portunities for reimagining how readers experience stories and

18 t January/February 2017 News & Tech www.newsandtech.com

advertising are endless. While duction in 2009. “From April 28, 2009 to September 15, 2015, 658 smaller media companies are journalism-related projects proposed on Kickstarter…received full paying attention, virtual reality — or more than full — funding, to the tune of nearly $6.3 million,” is often cost prohibitive. Other Pew reported. options include augmented The concept isn’t so different from public radio’s funding drives, reality and 360 degree video. which has been working for them for some time. Both of which are easier and less Crowdfunding provides a unique opportunity for journalism to expensive to produce but still flourish from a grassroots perspective. provide interactive and engag- Media organizations in addition to individuals have benefited ing methods of storytelling that from running crowdfunding campaigns. haven’t yet been explored fully. Pew reported that the San Francisco Public Press was able to raise funds to connect with neighborhoods by delivering print Social Media (Again) issues by bicycle and that the Texas Tribune used crowdfunding to u Social Media continues to dig its claws into the public. Forbes livestream a year of 2014 election coverage. reported that over 2.5 billion people worldwide are active social Far from disappearing as some thought it would, Crowdfunding media users and that number is growing at a rate of nine percent is only gaining steam and in this year it will definitely be expanding a year. Citizens, businesses and even the government utilize the to other mediums. Journalism may well be one of the beneficiaries. variety of social media outlets to remain constantly abreast with whatever might be happening in the world. Advertising dollars are not far behind, Forbes said. In 2016 digital advertising revenue surged to $59.6 billion in 2016, according to Advertising Age. That number, AdAge reported was driven in a large part by social media which grew 55 percent to $10.9 billion. Newspapers remain the best content producers in the country, and as companies look for more and innovative ways to distribute that content and tell stories, social media provides a platform to experiment with all of these different formats. The big media companies from USA Today to New York Times are all taking advantage of Facebook Live, and 360 video. Still oth- ers have found success utilizing SnapChat for live event coverage. With Facebook Live, newspaper companies have another for- mat to get ahead of in the upcoming year. Hyper-local print products “You better have a FB Live strategy or you’ll be left behind,” Da- u John Garret and Community Impact Newspaper built a state- vid Brickley, CEO and cofounder of STN Digital, told Forbes. “If you of-the-art facility in Texas to print and distribute its stable of already have a great following on Instagram, and you don’t have an hyper-local community newspapers. The printing plant allows the Instagram Stories strategy, its time to pounce while its hot.” company to zone at the carrier route level. “Our vision is to do district reports, school districts in the area we cover can be carved up on the route level,” Garrett told N&T in the September/October edition. “The paper will be dynamic.” While we see over and over again that there is technology read- ily available to meet people in the digital sphere with the content they are looking for, it is more rare that newspapers are investing in doing the same with print. But, in 2017 it can be possible. We look forward to more newspapers utilizing print technology to reach audiences at hyper local levels. Wheth- er its city council coverage, neighbor- hood association in- Crowdfunding Journalism formation or school u Though this won’t take the place of larger publications, crowd- news, newspapers funding journalism has gained a spike of popularity. Kickstarter can carve districts and other sites like GoFundMe have shown a successful way to to ensure readers introduce the concept of crowdfunding, and each have produced its are getting exactly fair share of duds and amazing products, more-so of the latter. what they want The Pew Research Center said that the number of crowdfunded delivered directly to journalism projects have been increasing steadily since its intro- their door. p

News & Tech January/February 2017 u 19 www.newsandtech.com SPONSORED CONTENT Print on paper makes its mark on the future at The New York Times. u SPECIAL TO NEWS & TECH FROM MULLER MARTINI

The New York Times continues to invest in its Queens College Point When developing the current rebuild plan, Muller performed an extensive printing and distribution facility which produces daily and Sunday editions for audit of each SLS2000. They then worked closely with the Times’ production the entire New York region, as well as the Sunday edition for the Atlantic sea- team to formulate a customized approach that met highly specific long-term board. These investments provide new opportunities for business growth, while goals. The plan includes a variety of upgrades, many of which are designed to reinforcing The Times’ extensive commitment to the value of print products. mitigate wear and tear, as well as obsolescence issues that normally occur with The plan represents a mutli-year undertaking designed to protect and increase aging technologies, particularly with electronic and pneumatic components. print revenue, while positioning the College Point hub for commercial work. Other performance enhancements include features that have been designed for the newer SLS3000 inserting system. To help ensure reliability, the plant’s infrastructure has been strengthened with redundant systems that eliminate any single source of, such as electrical According to Mike Connors, Managing Director of Production at The New or hydraulic power, failure so no isolated disruption can cause a total shut- York Times, “This is a project for the long-term. That’s why we weren’t looking down. Another key capital improvement is a multi-year refurbishment program for temporary fixes. We want the SLS2000s to operate like new so customers for aging SLS2000 inserting equipment. These machines were designed for can benefit from a highly robust fleet of inserting machines. Muller Martini has the processing of a large number of inserts often with demanding zoning a reputation for engineering for the future, and the success of this upgrade requirements. program relies on that reputation and know-how.”

There are a total of eleven SLS2000 inserters at College Point, eight being A number of upgrades will increase the consistency and efficiency of the installed in 1995 when the facility was first constructed, and the remaining three SLS2000s, thereby reducing downtime. One such enhancement, the Single in 2008. Working with the machine’s manufacturer, Muller Martini, this extensive Gripper Inhibit (SGI), gives the machines the ability to repair missed inserts remanufacturing and retrofit initiative calls for the upgrading of two machines without re-opening the jacket. This not only increases net productivity, but also per year, beginning with the oldest. significantly reduces feeder jams. According to Mr. Connors, “The grip inhibi- tor reduces our downtime, plus electronic upgrades reduce unknown stops. Muller Martini began its partnership with The New York Times in 1989 These improvements increase our ability to troubleshoot, so not only can we when it installed a revolutionary buffer system at the former Edison, New Jersey cycle quicker, we can produce a better net result through reduced staff time facility. “When we built College Point, we sized the plant based on Muller’s optimizing scheduling and staffing.” assistance in helping us engineer it to accommodate the equipment that was needed,” remarked Nick D’Andrea, Jr., executive director of production. “It’s a In addition, an SLS3000 gripper upgrade is being performed. This increas- partnership that works because when we face challenges, we know we can go es net throughput by eliminating silenced grippers and dropped copies. And, to Muller to help us work through them with innovative solutions that are not ‘off the upgrade reduces maintenance costs by removing clutch and gear drivers the shelf.’ Muller Martini has always had a great engineering team. And, what’s that typically experience wear and tear. more, their support and trainers are phenomenal.” Winlincs 3.17, Muller’s proprietary operating platform that’s based on its SLS3000 software, is also being installed in each SLS2000 in order to speed makeready. This upgrade includes a single processor that eliminates costly downtime “disconnects” that occurred with the older DOS system.

A primary goal of the College Point upgrade is to be prepared to take on commercial printing opportunities. Currently, the plant produces a number of unique, often cumbersome challenging promotional inserts, including double gatefolds and wraps that are often featured in the daily and Sunday editions on deadline. So on Saturday night, The SLS2000s are tasked with an unwavering deadline that demands a sustained speed and ultra-reliable performance.

The New York Times is among a handful of printers that is capable of printing these unique products on newsprint. And, it’s a capability with widespread commercial appeal. According to Mr. D’Andrea, “Because of the extensive upgrade program at College Point, we’re now able to say ‘yes’ to a lot of new commitments. Muller Martini is helping us to deliver on many of those commitments. Our long-term goal is not to be outsourced for production. We want to be the solutions provider for both printing, and inserting and distribu- tion, regardless of whether that customer is a newspaper.”

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26 t January/February 2017 News & Tech www.newsandtech.com KP Services adds equipment to Channel

Islands operation u MARY L. VAN METER PUBLISHER & EDITOR-IN-CHIEF Photo: KP Photo:

Stop worrying about the “ technology— it works.

— Jack Knadjian, former managing director ” of KP Services Ltd

KP Services adds equipment to Channel Islands operation

Vienna, Austria – At the recently held challenges due to frequent weather delays to micro-zone the local newspapers. World Publishing Expo 2016, Jack Knadjian, and flight cancelations. former managing director of KP Services Two Kodak Prosper 6000 presses and Real imagination (Jersey) Ltd., announced that the operation four Hunkeler Combi-Solution newspaper There are almost 35,000 newspaper cop- would be adding a third Kodak Proper 6000 finishing systems (offline) anchor the facil- ies (around 27,000 for Jersey and 8,000 for and two additional Hunkeler Combi-Solu- ity. The folders are nearline, reel-to-reel Guernsey) consumed by some 165,000 resi- tion newspaper finishing lines in early 2017. printing, with product taken to one of the dents. The newspapers vary in pagination “The major difference between an off- four finishing lines. size and formats. set press and a digital press is the amount “The finishing is at 300 meters per “Traditional offset printing was not a of time it takes to print,” Knadjian said. “In minute and we can fold 144-page tabloid,” viable option due to complexity of printing digital, it takes time to print newspapers Knadjian said. requirements,” Knadjian said. that vary in the number of pages, unlike KP is printing in such quantities that offset. The big variations in paginations Micro-zoning now the facility has become the world’s larg- make life difficult. The challenge for us is The new digital press and finishing opera- est ink consumer, according to Knadjian. increasing the meter throughput.” tions spelled retirement for a 35-year-old Ultimately the paper is almost the same KP Services was formed in 2015 as a offset press with limited capacity and color cost as the ink. joint venture for the sole purpose of creat- quality. “When you compare the cost of offset ing a digital printing facility on Jersey, one of “Stop worrying about the technology – verses inkjet, the cost of the ink and heads the Channel Islands off the coast of France. it works!” Knadjian said. “We have success- was one-third of the total cost,” Knadjian The printing plant is a partnership between fully printed newspapers every day since said The Guiton Group Limited, a publisher of the launch and this is substantially better The operations use 40 tons of news- daily and weekly newspapers in the Channel then being flown in by plane.” print (Palm News 48.8 grams) per week and Islands, and Kodak Limited. Kodak is the The Jersey Evening Post is now full the operation does not print magazines. major shareholder in the multi-million dol- color with better quality, Knadjian stated. The facility has a staff of 32 with four teams lar investment. He went on to say that the investment of two overlapping shifts per day. The facil- The Jersey-based facility, which opened secures the future of the printed news- ity utilizes Kodak Prinergy workflow. on May 13, 2016, prints the Jersey Evening paper and is pleased that the project has “Publishers have been doing the same Post and the majority of U.K. national news- increased employment on the island. thing for 125 years,” Knadjian said. “If all papers (11 titles in total) for distribution “We’ve learned that quality is not a publishers are going to do is replace offset in Jersey and Guernsey islands. Previously problem and many of our staff has no pre- print with digital,then shame on them. It the national newspapers had been printed vious print experience,” Knadjian said. takes real imagination and a willingness on in the U.K. and flown to both islands daily. Since the island has 16 parishes, each the part of the publisher to make some- The delivery service experienced numerous with its own paper, KP Services is now able thing like this happen.”p

News & Tech January/February 2017 u 27 www.newsandtech.com NYT’s Project 2020 report outlines future u NEWS & TECH STAFF REPORT

A group of seven journalists from The New The report found that NYT publishes some “We can help people curate the culture at a York Times dubbed the 2020 Group spent most 200 pieces of journalism every day and while moment when the culture, from television and of 2016 interviewing staffers and consulting with some of that is work one can only find in the movies to fashion and style, is changing,” the senior management to produce a report that will pages of NYT, far more is informative articles report read. help shape NYT strategy in the coming years. that are freely available via multiple channels. Finally, the report states that the readers The 2020 report was released in January 2017 The work is also text heavy and “feels alien to must become a bigger part of the reporting. and outlined the best practices, strategies and an younger readers,” the report stated. Michael Owen, deputy editor of The New York action plan for NYT moving forward. The report found that many of the stories Times news desk, touched on this when he Times Executive Editor Dean Baquet com- need to be more visual. The report also sug- spoke with News & Tech for the November/De- missioned the team, made up of Jon Galinsky, gested expanding the number of visual experts cember issue. Jodi Rudoren, Karron Skog, Marc Lacey, Tom in leadership roles to help train and give “The shift to digital has been about making Giratikanon and Tyson Evans with research and support to reporters wanting to create more one-to-one connections with people that en- analysis contributed by Samarth Bhaskar and Dan visual storytelling. gages them personally,” Owen told N&T. “We’ve Gendler. David Leonhardt was picked to lead. Secondly, the report found that “written realized we have to show people the value of “Make no mistake, this is the only way to work should also use a more digitally native mix what they pay for.” protect our journalistic ambitions,” Baquet wrote of journalistic forms.” The report goes on to highlight the staff of to the newsroom when putting together Project “We need more journalistic forms that NYT and ways in which the organization can 2020. “To do nothing, or to be timid in imagining make The Times a habit by frequently enlighten- expand talent and acquisition to work towards the future, would mean being left behind.” ing readers on major running stories, through furthering the NYT mission. The report highlights many innovations email newsletters, alerts, FAQs, scoreboards, And finally, the report looks at the struc- and changes that are already underway in the audio, video and forms yet to be invented,” the ture of the newsroom and how the organiza- NYT newsroom. report read. tion works, including setting goals and track- ing progress, redefining success, conceptual, More visual Personal engagement front-end editing, closer collaboration between The report is “a statement of principles, priori- Thirdly, the report stated that NYT needs a new newsroom and product teams and reducing ties and goals — a guide to help members of the approach to features and service journalism. the dominant role of the print newspaper while newsroom understand more fully the direction The report suggests building on and learning striving to make it better, as well. p that The Times is moving and to play an even from the current features that were installed in To read the full report: www.nytimes.com/ bigger role in making that change happen,” the the 1970s. People, according to the report, are projects/2020-report/ report said. looking to NYT for guidance and how-to guides. Axel Springer gets ahead of wear with PHS

u NEWS & TECH STAFF REPORT Photo: KBA Photo: Axel Springer commissioned Print- retrofit program for its existing KBA Com- House Service GmbH, a subsidiary of KBA, to mander line. check, maintain and if necessary, replace the Because of the challenge of coordinat- bearers and cylinder bearings on all 18 Color- ing the retrofit with the installation of the man rotary presses at its Ahrensburg, Berlin new press, Coldset Printing Partners really and Essen plants. wanted to find a company that could provide Predictive maintenance is a development everything they needed, according to Paul of traditional maintenance strategies and a Huybrechts, managing director of Coldset vital element of KBA 4.0, the company said. Printing Partners. PHS will measure movement in the bear- “Given our longstanding partnership, ings to identify possible damage to cylinder we are convinced that Koenig & Bauer will bearings so that signs of wear can be detected accomplish this task in admirable fashion,” before printing problems occur. PHS also Huybrechts said. performs checking and setting of the highly The first of six retrofit phases are set to loaded bearers on the impression cylinders. begin in the middle of 2017 while the two KBA Meantime, Coldset Printing Partners in Belgium inked a deal with Cortinas are scheduled to go live at the CPP print center in Paal-Beringen KBA for two new double-width KBA Cortina presses and a comprehensive in 2018 and 2019. p

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News & Tech January/February 2017 u 37 Industry Updates

Lydia Polgreen was named editor-in-chief of Huffington uPeople Post. She was previously editorial director for New York Times Global.

Helen Bennett was named executive editor for Digital David Fahrenthold was awarded the first Ben Bradlee First Media’s Connecticut properties, including the New Prize from The Washington Post for his coverage during the Haven Register, The Register Citizen, The Middletown 2016 presidential election. The prize was established after Press and Connecticut Magazine. Bennett was previously Ben Bradlee, longtime editor of WaPo, passed away in 2014. managing editor for the New Haven Register, where she’s The aim of the prize is to recognize the values that defined worked for some 20 years. Bradlee’s life and career, in particular to “honor the relent- less and courageous pursuit of truth by an individual or Hearst Magazines named Faye Brennan a deputy editor team of Washington Post journalists,” according to WaPo. for Cosmopolitan. She was previously head of sex and dat- ing content for Elite Daily. Kevin Lasier and Gary Tolley were named wide-format account managers at Agfa Graphics. Lasier will be the Campbell Brown was named head of partnerships for primary point of contact with accounts in Illinois, Mis- Facebook. She was formerly an NBC and CNN anchor. souri, Kansas and Nebraska while Tolley will concentrate on Florida. Lasier was previously a sales representative at David Adams was named publisher of Gatehouse Media’s Tukaiz LLC, and Tolley was most recently a regional sales Illinois Community group. He was previously vice presi- manager with Acme Plastics. dent of sales and advertising for Gannett Media. Scot Gillespie was named vice president and chief tech- Christoph Muller will add managing director for KBA- nology officer of The Washington Post. He was previously Flexotecnica, with offices near Milan, Italy, to his duties. He vice president of engineering for W.W. Grainger. is also managing director of KBA-Digital & Web Solutions. Jane Francisco was promoted to head of the lifestyle The Boston Globe namedDoug Franklin the new CEO of group for Hearst. The group includesGood Housekeeping, the company. He had a 38-year career with Cox and retired Redbook and Women’s Day. She was previously editor of in 2015 as executive vice president and chief financial of- Good Housekeeping. ficer. Franklin replacedMike Sheehan on Jan. 1. Sheehan left to refocus his attention on his own businesses and his Michael Sacks was named senior vice president of opera- positions on corporate boards. tions at Hearst Newspapers. He was previously vice presi- dent of Hearst Newspapers. Gabriella Franzini will retire from her role as CEO of EidosMedia at the end of the year. Franzini, a founding Dennis M. Lyons was named regional editor for Commu- partner in the company, has been CEO since the com- nity Newspaper Holdings. He was previously the editor of pany’s creation in 1999. Holger Hofmann will step in as The Daily Item as well as The Danville News. acting CEO while the appointment of a new CEO is being finalized. Hofmann is the managing director of EidosMe- Alan English was named publisher of The Berkshire Eagle dia in Germany. in Pittsfield, Massachusettes. He was previously president and publisher of The Shreveport (Louisiana) Times. Andrea Rothchild was named senior vice president of advertising sales for Newsday Media Group. She was previ- Marty Baron, executive editor of The Washington Post, ously the digital account director for LittleThings. won the second-annual Hitchens Prize.

38 t January/February 2017 News & Tech www.newsandtech.com Industry Updates

The new strategy, according to Williams, is still being worked out. uNews you may have missed “(The model) is more focused but also less proven,” Williams wrote. “It will require time to get it right, as well as some different skills.” Hearst Connecticut to centralize NYT partners with IBM for AR The Financial Times has acquired GIS Planning. The San Francis- T Brand Studio — native advertising firm of The New York Times co-based internet technology company provides data and intelligence Company — partnered with IBM on an augmented reality experience on foreign direct investment and economic development in North dubbed Outthink Hidden. America. Inspired by the film “Hidden Figures,” the “virtual museum” FT will add GIS Planning to its portfolio of subscription-based explores the stories of the three female African American mathemati- specialist products and services, including fDi Magazine, fDi Markets cians featured in the film along with other science, technology, engi- and fDi Benchmark. neering and math pioneers. “GIS Planning is a strong addition to the FT Group, with valuable The augmented reality experience is available through the new T specialist information, cutting-edge technological capabilities, a loyal Brand Studio AR app, and unlike virtual reality, which one must expe- client base and substantial growth potential,” said John Ridding, CEO rience using a headset, can be explored using a mobile device. of Financial Times in a statement. “At a time when companies and This is the first project produced with Fake Love since it was investors are re-assessing optimal locations for business, GIS Planning acquired by the NYT Company in August, 2016. brings significant expertise and opportunity. The FT’s international “We’ve been waiting for the perfect opportunity to tap into Fake network and the global power of its brand will provide a healthy foun- Love’s wealth of talent and creativity when it comes to experiential dation for GIS Planning’s expansion.” storytelling,” said Sebastian Tomich, senior vice president of advertis- . ing and innovation for The New York Times. “We knew we couldn’t Law trade publication lays off senior staff build The Times’s first AR experience just because we had the means to do it; we needed the right partner and the right story to tell.” ALM Media laid off a number of senior editors, according to Big Outthink Hidden was co-created with IBM and its agency partner, Law Business. Ogilvy & Mather. National legal trade publication The American Lawyer lost its ed- itor-in-chief, Kim Kleman. Also included in the layoffs were Anthony Paonita, editor-in-chief of Corporate Counsel; David Hechler, deputy Seattle Times planning layoffs editor of Corporate Counsel; George Haj, ALM editorial director and The Seattle Times is planning to cut jobs after an upcoming Erin Harrison, editor in chief of multi-platform content. restructure, the paper reported. At least 12 editorial employees and some business employees are Some 23 people will be cut from newsroom staff, said Don expected to be affected, Big Law Business reported. Shelton, executive editor of the paper, in a memo to employees. At “We’ve all been working hard to transform ALM into a fully inte- this point, five nonunion staffers have taken buyouts, and 14 union grated information, intelligence and events company, as the publish- members were told they would likely be laid off if not enough people ing industry continues to shift from print to digital media,” said Bill volunteered for buyouts, according to the paper. Carter, CEO of ALM, in a memo obtained by Big Law Business. “As part In the restructure, Shelton said the paper will place more empha- of our transformation, we must adjust our staffing levels and talent sis on posting content earlier and more often and removing layers of composition.” editing. He also wrote that there will be changes in what gets covered. “We’ll stop doing some things that don’t make sense, and pull Medium rethinks business model, lays off 50 back on posing some stories and covering some beats,” Shelton wrote. “We will identify the right coverage areas to focus on and then restruc- Medium laid off 50 employees in a bid to change its business mod- ture accordingly.” el, according to a memo from Ev Williams, CEO of the company. Most of the cuts came from sales, support and other business functions, Williams said. The New York and Washington D.C. offices are being shuttered, as well. Monetizing ad-driven content is a broken system, Williams said, and the blogging platform is looking for ways to reward writers and creators, “based on the value they’re creating for people.” “We believe people who write and share ideas should be rewarded on their ability to enlighten and inform, not simply their ability to at- tract a few seconds of attention,” Williams wrote. News continued on page 40

News & Tech January/February 2017 u 39 Industry Updates

News from page 39 Lineup integrates MPP software Columbia Daily Trib switching to Lineup Systems has integrated MPP Global Solutions eSuite soft- ware into its cloud-based AdPoint platform. morning delivery The deal allows new and existing customers to manage payments After 115 years as an afternoon daily, the Columbia (Missouri) and monetize global digital audiences from a single advertising sales Daily Tribune is now delivering in the morning. The paper said sub- system. scribers should receive their newspapers by 7 a.m. “We have worked with several payment processing providers in GateHouse Media purchased the paper on Oct. 1 from the Waters the past, and MPP have been the best fit for Lineup,” said Michael family, prompting the change. Mendoza, CEO and founder of Lineup Systems. “Like us, they under- Jim Robertson, editor-in-chief of the Daily Tribune, said schedules stand the media industry and the specific requirements of publishing and routines will change in the newsroom, but that reporting, espe- businesses to deliver the highest level of payment security, which we cially sports reporting, will be more immediate and detailed. know our customers can trust.”eduled for September 10–17, 2017, at “We will get those scores into the morning newspaper instead of McCormick Place South in Chicago. them being old news,” said Robertson. WaPo newsroom to increase by 8 percent Digital First launches new app for Califor- The Washington Post is adding journalists to its newsroom, ac- nia paper cording to Politico. Fred Ryan, publisher and CEO of WaPo, told Ken Doctor that the Digital First Media introduced a new app for the San Jose Mercury paper would add dozens of journalists to the “profitable and growing News. The app, which is free to download from the Google Play Store paper.” and iTunes, has a new, more navigable format, the paper said. Although Ryan was reticent to tell Doctor exactly how many new “We wanted to stress speed and ease of use,” said Dave Elchoness, hires WaPo would add, sources said that the newsroom would grow by senior vice president of products and technology at Digital First Media. more than 60 jobs. “We’re optimizing across the board.” The paper plans to grow its mobile video offerings as well as its Everything was developed in house, according to Elchoness. investigative team, among other areas. Digital First media is also planning to roll out new websites for their news organizations across the country, The Mercury News re- ported. New York printer upgrades 1960s-era press Sun Community News and Printing in Elizabethtown, New York, installed ProImage NewsWay Press Register software on its 1960s Goss McClatchy adds North Carolina daily to Community Press. its lineup The 18,000 square-foot production facility produces seven targeted distribution newspapers throughout northeastern New York State as McClatchy Co. acquired the Durham (North Carolina) Herald-Sun well as a quarterly lifestyle magazine. from Paxton Media Group. Terms of the deal were not disclosed. Since its purchase in the early 1960s, the four-unit Goss Communi- Paxton purchased the paper in 2004. McClatchy also bid on the ty Press has been upgraded with a folder and C unit and additional SC paper in 2004. units. The press now operates with four stacked units and nine mono Sara Glines, president and publisher of The News & Observer in units with an SC and SSC folders. Raleigh, North Carolina, will oversee operations at the Herald-Sun. The addition of ProImage NewsWay Press Register software allows The paper currently sits at some 35 employees and is currently being the company to correct mis-registration on the printing press without printed at Paxton’s facilities in High Point but will shift to McClatchy physically touching or modifying the press. printing presses in Garner in the next 90 days. Sun Community has seen reduced waste, fewer startups and recov- “We see it as a really great opportunity because it’s in Durham, ery from roll changes, according to Bill Coates, operations manager of where we’d love to have a larger presence,” Glines said. “the Herald-Sun Sun Community. has long roots in this community.” “We also see reduction in time spent on initial roll up,” Coates said. The acquisition brings McClatchy’s holdings to 30 newspapers in “Our registration is exponentially better than it was previously.” 14 states. Look for more on McClatchy’s newest technology in the Jan./ Feb. issue of News & Tech.

40 t January/February 2017 News & Tech www.newsandtech.com Industry Updates

Hearst will launch a new magazine in the new year, uIn brief Pioneer Woman Magazine, based on the books, houseware products and cooking show of food blog- Colortek Inc. received the FlexoExpert Certification ger Ree Drummond. from Flint Group. The company is the first to receive the certification in the United States. Gatehouse Media officially took ownership of The Hawk Eye, in Burlington, Iowa, on December 1. The Alpha Enterprises inked a deal with Q.I. Press paper is Iowa’s oldest, in its 180th year. Controls to be the company’s representative in Egypt. Flint Group launched a new company website with Shaw Media invested in the data-driven LEAP Media increased accessibility, customer alignment, content Solutions platform. The company operates some 100 improvement, an enhanced interface and an updated print/digital, paid/free publications in Illinois and Iowa. appearance. To check it out, go to www.flintgrp.com.

The New York Times passed 100 million views of The Financial Times secured more revenues its Facebook Live in December 2016. |from digital than print. Meantime, content accounts for 60 percent of the group’s revenue, while paid cir- Twitter added live 360 video capabilities to its feed. culation — combined print and digital — is Everyone can watch the live 360 videos, but only se- 843,000 subscribers. lect partners can go live in 360 via Periscope. Conde Nast shuttered the print edition of Self maga- The Financial Times and Nikkei launched a fel- zine, naming Carolyn Kylstra editor-in-chief of the now lowship to be awarded annually to two journalists — digital-only publication. The move resulted in 20 job one from each organization — who will work together cuts, including that of editor-in-chief Joyce Chang. on a special project in San Francisco. The project will be published in both the FT and the Nikkei. A team at The University of Southern California launched a virtual reality film based on a series pub- Agfa Graphics won the color management software, lished by ProPublica and the Texas Tribune. The film, printing plates and pre-press equipment, and system and dubbed Hell and High Water VR, is available at CTPs categories at the Fernando Pini Awards in Brazil. YouTube, by downloading the Jovrnalism app or a desktop. Ad Age named its top magazines of 2016, starting with The New Yorker as Magazine of the Year.

Melissa Harris-Perry, editor-at-large of Elle.com and founding director of Wake Forest University’s Anna Julia Cooper Center, instituted a mentor- ship program for five female Wake Forest University undergraduate students focused on creating content on issues that affect women and girls of color.

News & Tech January/February 2017 u 41 Industry

US media giant Gannett partners with Lineup Systems to deliver financial transformation u SPECIAL TO NEWS & TECH FROM LINEUP SYSTEMS

Key requirements of the project: publishers such as News Corp, Time Inc. and ad booking systems were retained, but several 1. A partner to help centralize and stream- Toronto Star, Lineup Systems was chosen major API Integrations (across 18 disparate ad line their multi-channel financial operations to help centralize and optimize all aspects of booking, CRM, ad serving, and self service 2. A single system, easily accessible Gannett’s mammoth operations with the 100% solutions) enabled real-time bi-directional across all financial locations, showing a com- web-based AdPoint platform. integration into the Lineup platform. Informa- mon and consistent view of all data tion was then validated and enriched with 3. Automation of all major processes from ABOUT GANNETT additional meta data provided by the system to order to collections Founded 1906 deliver one central, business viewpoint of the 4. Multi-channel and flexible invoicing 100m+ Unique visitors each month entire Gannett operation. delivering one customer viewpoint 100+ Daily publications A modern media success story, Gannett 400+ Digital products The Result has witnessed phenomenal business growth 109 Local media organizations This transformative project was to deliver through a long history of wisely-chosen ac- 150 Local UK news brands several major business advantages for quisitions and forward-thinking management “This partnership with Lineup has been Gannett approaches. This willingness to innovate, to transformative for us, freeing up so much time Greater ROI and business performance push the boundaries of media and technology and significantly reducing our operational With a single, consistent revenue recogni- capabilities, is never more evident than when complexity. The agility the Lineup platform tion and financial performance perspective, Gannett faced the challenge of how best to provides for the future is a real game-changer delivering improved financial and business merge these acquisitions – with their disparate for Gannett.” intelligence, Gannett is in a stronger position ordering systems, workflows and processes – Rick Baker, VP/Technology, Commerce to identify major ROI drivers and performance to achieve operational excellence. Solutions, Gannett improvements across their entire operation.

The Challenge The Solution Better customer experience There were several key issues that Gannett Achieving one unified billing, invoicing and The one platform approach delivered, for sought to resolve: accounts receivable solution the first time, a single customer view across ● Legacy systems were aging, disparate, and costly “At the core of our project strategy was Gannett’s multiple operations and media ● Legacy financial reporting processes, the creation of a standardized, consolidated channels, providing a vital foundation for more operations, and data entry points were increas- and auditable order to billing solution deliver- aligned CRM strategies and sales approaches. ingly causing the company major, and time- ing accurate and timely data within one single A single invoice and statement of account, with consuming, revenue recognition problems platform.” aging reports, also eased the payment process ● Order system silos led to multiple Mark Cole, Director, Governance & Busi- for customers, leading to faster payments. customer invoices and statement of account ness Alignment, Gannett formats A multi-stage rollout plan, coordinated Substantial business efficiencies ● The print-centric accounting systems jointly between members of Gannett’s finance The reduction in overheads from the and practices weren’t suitable for the multi- and technology teams, and Lineup Profes- retirement of multiple legacy billing systems channel, digital-first focus of the business sional Services, commenced February 2016 to and the adoption of a shared deployment Gannett consequently sought a partner address these needs. model meant technical teams are able to focus that could help centralize and streamline their Fifty-two legacy systems were to be on new business projects. The scrapping of multi-channel financial operations, while at retired and accounting processes streamlined several manual workarounds with SOX compli- the same time providing system flexibility for and automated including: ant automated invoicing, revenue recognition, regional businesses. ● Late payment, sales tax application, and and statement of accounts processes, also “Our major challenge was how to create payment matching processes represents significant time-saving within the consistent billing and financial reporting across ● Revenue recognition financial operation. our network without having to replace the ● A single invoice and statement of ac- entire existing infrastructure.” count for each corporate customer Greater corporate agility Mark Cole, Director, Governance & Busi- ● Payment due dates consolidated into ag- Looking ahead, Lineup’s flexible web- ness Alignment, Gannett ing reports which appeared on the statement based platform infrastructure will ensure faster A rigorous tender process followed of account for corporate customers, and could integration and reduced IT costs for future involving several leading industry players. In be flexed according to local requirements business acquisitions, providing greater corpo- light of Lineup’s client successes with large To minimize business disruption, existing rate agility in the future.

42 t January/February 2017 News & Tech www.newsandtech.com Industry

News & Tech January/February 2017 u 43 www.newsandtech.com SPONSORED CONTENT Manroland’s Wassermann: Newspaper presses can add commercial printing u SPECIAL TO NEWS & TECH FROM MANROLAND WEB SYSTEMS

News & Tech recently sat with Alexander Wassermann, managing of the dryer. Following this process, the printed product is brought down director of manroland web systems to discuss ways in which traditional to room temperature in the chilling unit, an aggregate consisting of four or newspaper operations can migrate into semi or full commercial operations. five chill rollers. The result is a glossy, abrasion-proof image. To achieve the Wassermann highlighted various manroland technologies, means and ben- desired quality without limitations, it is necessary to guide the heatset web efits to expand the traditional operation to bring additional revenues. as contact-free as possible through the dryer.

Wassermann on Heatset printing also requires a higher web tension. Therefore also the heatset production infeed unit needs a modification. Hybrid newspaper Newspaper printing “printing offers presses operating in the The folding system must also meet the high demands placed on the coldset process can today folding and cut-off register quality and be suited to higher paper gram- many advantages. also be used to produce mages and ink densities. This is why aggregates and equipment items ” heatset offset products if that have been proven in commercial web offset are frequently used for one or more printing towers the production of heatset products. For that purpose we adapted the are equipped with one or more heatset dryers. Such modified coldset 2:3:3 commercial folder with integrated quarter fold for use in newspaper machines offer several advantages to insource printing, such as the repro- presses, and available as a service upgrade to all existing presses. While curement of orders that were placed with external companies, as well as this type of fold is limited in pages, it offers a higher folding quality in return. commercial printing. The aim is to improve the capacity of the presses by A directly integrated quarter fold ensures highest product quality since using them to produce print products that were previously produced on the copy is immediately transferred via belts from the first cross fold to the heatset web offset presses, with economic benefits. Another advantage quarter fold device. The product conveyance via belts is particularly gentle is the possibility of enhancing newspapers as the heatset process allows and precise. Investing in a cylinder for double parallel folds provides ad- newspaper producers to print exquisite advertising pages — previously ditional fold options. But the folder does not have to be changed — heatset newspaper supplements — on high-quality paper and at the best possible quality or mixed coldset/heatset products can also be printed with our quality. Creative newspaper concepts not only allow daily newspapers to existing newspaper press folders. produce advertising materials for high-quality consumer products, they also meet the demands of many readers for quickly accessible information, and The production output of a printing press is substantially determined are in line with the reading habits of younger target groups who appreciate by make-ready and changeover times as well as the amount of waste. The newspapers not only as a source of information, but also of entertainment. higher the degree of automation of a press, the more reliably these values remain at a constantly low level. Production management and control of Printing presses suited for this purpose, equipped with one or more the entire press via our PECOM-X system create optimal prerequisites for printing towers for heatset production, have become a standard option at this. As the system is applied to newspaper production as well as commer- our company for all single-width and double-width presses. cial web offset printing, synergies can be used optimally.

Wassermann on equipment and mindset needed Wassermann on time needed It goes without saying that quality demands are especially high for The upgrade on an existing newspaper press can be done in ap- heatset products. The inking unit in particular must be equipped accord- proximately four weeks, depending on access and availability on site. An ingly. Equipment for the uniform application of ink, and thus consistent ink upgrade without any production stop is possible. density, such as rider rollers, additional ink oscillating rollers or ink form rollers, increase the print quality and consistency. Continuous segmented Wassermann on UV and LED ink blades minimize the effect on neighboring ink zones, allowing very pre- Along with our heatset printing solution with dryer, we also offer solu- cise ink metering even for difficult designs, while the temperature control tions for printers that have less space and cannot integrate a huge dryer. of the ink distributors ensures constant ink viscosity. We have developed Drying, or more accurately, hardening, with UV is another option for the groundbreaking Inline Control Systems for that purpose, such as color production of hybrid products. If using UV inks, chemical cross-linking of register control, and the latest, the IDCμ, ink density control measuring with the binder is accomplished through UV light, which “dries” the ink within micro marks especially for newspaper presses. Those ensure constant seconds. This accelerates through inertization: The oxygen in the air be- documentable quality for the entire print run, with minimum waste. Ink unit tween the web and UV lamp absorbs a portion of the radiation and partially wash-up devices and swing-type ink fountains facilitate the handling of the binds itself with the highly reactive photoinitiators in the ink. The oxygen is press, especially when switching between coldset and heatset production. displaced by adding inert gas (nitrogen), and the lamp power and con- In general, inks and printing substrates used for heatset offset have centration of photoinitiators can be reduced. What is also coming up in a different composition from the materials used in newspaper printing. As this market segment is LED technology, which has a lot of possibilities for the ink cannot penetrate the paper, the solvents are driven out by the heat transforming a coldset to a semi-commercial heatset press. SPONSORED CONTENT

44 t January/February 2017 News & Tech SPONSOREDwww.newsandtech.com CONTENT www.newsandtech.comwww.newsandtech.com Industry Wassermann on digital hybrid printing started to digitally print entire local issues of newspapers. This pays off Manroland recognized many years ago that offset and digital printing for small print runs and offers a logistic advantage: in large geographical are closely linked. Hybrid newspaper printing offers many advantages. areas, the product reaches the customer quickly while lowering shipping This goes far beyond inkjet imprints and the insertion of digitally printed costs. newspaper supplements. Entire production lines with both offset and digital printing presses are set to increase the economic viability of print production. Nowadays, great flexibility is required when it comes to the production of print products and using the same printing system to produce multiple products at the lowest possible cost. In addition to the established print finishing systems for digitally printed newspapers, we also focus on our expertise in workflow integration, with MasterQ and WorkflowBridge, for example. The workflow modules allow for the planning of offset and digital productions from a central workstation, including parallel monitoring of production during printing and in the mailroom. With this unique capabil- ity of integrating various print systems with a shared database, we aim to advance the development of hybrid newspaper printing systems. In line with this strategy, a number of new business and publishing models offer companies numerous opportunities for economic newspaper production and market diversification.

Wassermann on finishing digitally pre-printed reels Digitally pre-printed reels are processed into advertising and news- paper products in web offset presses. The process allows for flexible scheduling of the reels’ digital pre-print and ensures optimum use of the digital printing press’s capacities. Precise register stability is a prerequisite to allow the offset printing press to produce first-rate quality from the pre- pared reels. Our specialists handle the technical coordination of the digital offset workflow.

Wassermann on the full-fledged hybrid system — digital and offset The combination of a digital printing press with an existing or new web offset printing press is known as a genuine hybrid system. The out- come: perfectly efficient newspaper production. It offers the best cost per copy ratio for every requirement — purely offset printing for high print runs without job changeovers, hybrid productions for part editions of the daily paper with short production cycles and variable formats, and purely digital production for print runs starting from a single copy. The hybrid Wassermann on integrated inkjet mode in particular offers a wide range of options — changeovers from Integrated inkjet caters to creativity, whether in the information and en- one edition to the next are eliminated, for example for a daily where the tertainment sector or the development of business models. Made famous four-page jacket for various editions is printed digitally. This lowers the by German publishing house Axel Springer and its German newspaper required time, plate, and paper consumption. The lower press speed of Bild Zeitung, the imprint of highly variable inkjet data in ongoing newspaper the digital printing system is balanced out by eliminating downtimes for production has been proven effective. The contents may include lottery changeovers between editions. numbers, current news, QR codes, or area-specific personalized advertis- ing. As an OEM partner of the Kodak Stream Inkjet technology, we can Wassermann on when hybrid pays off equip and integrate inkjet functionality into web offset print systems of all ROI for investment in a hybrid system can be achieved in a few years, major manufacturers. The scope of services ranges from providing inkjet especially if additional print orders are produced during the day. Here’s print heads up to comprehensive project management for fully automated an example of the cost structure: for a daily with around 15 editions and solutions. In this case, the inkjet module is completely integrated into the eight digital print pages and around 100 to 5,000 copies per edition, hybrid press control system. production can be more economical than purely digital or offset printing. Completely digitally pre-produced advertising and newspaper Manroland also offer consulting services with calculation models to deter- sections are inserted into offset newspapers. Dynamic, time-saving job mine the break-even point for the respective product structure. changeovers contribute to the economic production of these short-run advertising, topical, and local supplements. Local journalism is upgraded not only through pre-printed sections; some publishing houses have also

SPONSORED CONTENT

News & Tech January/February 2017 u 45 Industry

THE NEWS GURU Finding the truth It seems to be on a lot of minds uBY KEVIN SLIMP COLUMNIST

The transition from 2016 to 2017 seemed to Carolina fill staff openings. prompt a bit more email from folks who read my Like most businesses and most years, we have newspapers doing columns. I’m not sure if it was the upcoming solar well and others doing not so well, so I might not be as quick as NPR to eclipse predicted by some to mark the end of the write newspapers are booming. world, the death of Superman in “Batman vs. Super- It pains me to watch some big newspaper groups who aren’t do- man: Dawn of Justice” late in the year or, more likely, ing well at all. I also know there are plenty of small papers out there response to the U.S. presidential election. Whatever having rough years. The truth, as I see it, is most papers are doing well, the cause, readers had a lot to say and most wanted especially community papers. Some big papers I visit are doing well, me to join them in saying it. but most aren’t. The most common request was to write some- Election season is always tough on advertising, except political thing about fake news. ads. When I owned a newspaper a few years ago, we would grit our “You should write something we can include in our newspapers,” teeth in the months leading up to an election, knowing advertising wrote one publisher. would increase once a president was selected, no matter who it was. “Please, please let people know that newspapers are real,” wrote Even my consulting business feels the pressures of elections another. season. My phone didn’t ring a lot in October and November. I knew One ad manager said, “You’ve got to do this. We have to let read- not to worry. I’ve been at this too long. In the first week of January I ers and advertisers know we provide needed resources to our com- received requests on one day from six different newspapers, asking munities.” when I could make a visit. I thought about it. I found interviews of a couple of folks who I try not to get on my soapbox too often these days. Call it a New made fortunes creating fake news sites in 2016. I even went so far as Years resolution if you will, but I’m trying to look past my own initial looking into the possibility of creating my own fake news site, just to observations and see what is really happening in our business. get firsthand knowledge for a story. Here’s what I see so far in 2017: What I learned was it’s really not very hard to make a few thou- - Just like other years, my email and voicemail are filled with mes- sand dollars with one of these sites. It’s trickier, now that Facebook sages from newspapers and groups asking me to make a visit. Appar- and Google are threatening to tighten down on providing advertising ently our industry hasn’t gone anywhere. for them, but it is still possible. - I’m hearing from newspapers, both small and large, who are I finally decided it just wasn’t worth the effort. Everyone should updating their operations as they begin this new year. know by now there are fake news sites out there, and anyone who - Attendance at my online events is very promising. Hundreds of doesn’t probably isn’t going to believe anything I might write about newspaper folks attend online training events each month. the subject anyway. I hope NPR is right. I hope big papers are booming, and I hope What’s been more interesting to me lately is all the news about that translates to small papers booming. The truth, however, is prob- big newspapers ramping up their staffs. ably somewhere between “Newspapers are booming” and “Newspa- “Big Newspapers Are Booming: ‘Washington Post’ To Add 60 pers are dead.” Newsroom Jobs” is a current headline on NPR.com. As I consider the hundreds of newspapers I worked with in 2016 It’s not limited to the United States. “Why India’s newspaper busi- and the thousands of emails I received from readers, it seems like ness is booming” is the headline in a 2016 column in The Economist. newspapers are doing just fine overall. You know what I think? I think most people don’t understand our There are even some out there who believe reaction to fake news business. that permeated social media in 2016 might bring more readers into I sound like a broken record when I write that most newspapers our fold. I’ve certainly heard from several friends who have subscribed I visit, and I probably visit more than anyone you know, are doing just to their local papers in the past few weeks. fine. I’ve been at papers, like one I visited in Florida recently, looking In twelve months, we will know. Until then, take a breath. Every- for five editors to fill staff vacancies while I was on-site. I receive mes- thing looks OK from my vantage point. sages daily from editors and publishers looking for writers, editors, salespeople, designers and others for their operations. Kevin Slimp is CEO of newspaperacademy.com and director of The Newspaper Just this week I helped a weekly in Tennessee and a daily in South Institute. Contact Kevin at [email protected].

46 t January/February 2017 News & Tech www.newsandtech.com Industry

Spanish over 45s lead the way on mobile video In the past 20 years, the proportion of non-US internet users Some key insights: measured by comScore has increased from 34% of the global desktop Desktop remains a growth platform for video in Spain with this audi- population to 89%, with EMEA now accounting for a third of this ence watching an average of 183 videos per visitor in a month. audience. This post draws on insights from the 2016 Global Future in 37.3% of the Spanish mobile users watched videos on their mobile Focus report. devices at least once a month during June 2016, a 5% increase in com- The explosive growth of mobile devices has created new digital parison with June 2015. time, including for video consumption, with audiences now enjoying People aged between 18 and 24 years are the most likely to watch this content on multiple devices throughout the day. Spain is no ex- video on mobile at least once per week, with 19% of them doing so. ception, and understanding the nuances of each platform, important However, video consumption on mobile is growing 34 points synergies between them, and subtleties unique to Spanish audiences faster for people over 45 years than for the youngest generation. are key to understanding the multi-platform video landscape. Video viewers are frequent video sharers, with 1 in 5 mobile video viewers in Spain sharing photos or videos via social media almost every day. The App Conundrum: 90% of mobile time, but a battle for new users

In the past 20 years, the proportion of non-US internet users Some key insights on smartphone apps consumption: measured by comScore has increased from 34% of the global desktop Italians spend more time on mobile than desktop, with mobile ac- population to 89%, with EMEA now accounting for a third of this audi- counting for 64% of the total digital time, and apps accounting for 90% ence. More insights can be found on the 2016 Global Future in Focus of mobile minutes. report. 28% of smartphone app users have compared product prices The global growth of mobile platforms has created new digital through a mobile device in June, with almost a third of them doing so consumers and more digital time, and Italy is no exception: 70% of on a weekly basis. the total digital audience accesses content on mobile devices, either 37% of the smartphone app users access social networking almost exclusively or in addition to desktop. Within this new ecosystem, find- every day, with over a third of them sharing photo or video on social ings from comScore MMX Multi-platform highlight the importance also on a daily basis. of smartphone apps, which are responsible for 90% of total mobile 27% of those who have downloaded at least one app in a month time in Italy. App users are turning to their handheld devices for more also access local/world news apps daily. consumer needs, and while the opportunities are clear, brands should The greatest challenge facing app providers globally is the barrier be aware of the challenges associated with this potentially lucrative to download: In Italy, only a quarter of the mobile users download any platform. new apps in a month. Mobile App: 1 in 5 app users is aged 55+ In the past 20 years, the proportion of non-US internet users Some key insights: measured by comScore has increased from 34% of the global desktop Smartphone apps are the preferred method of access in France with population to 89%, with EMEA now accounting for a third of this audi- 69% of the mobile audience using apps in a month compared to 62.5% ence. More insights can be found on the 2016 Global Future in Focus accessing content through a mobile browser. report. 18 – 24s are the most likely age bracket to use apps, with over 90% Globally, mobile apps dominate mobile time and are already ap- doing so. Perhaps unexpectedly, over 55s represent a large audience of proaching even the largest desktop sites in terms of reach. They can over 7 million app users (22% of all app users). provide a huge benefit to brands, but with only 1 in every 5 mobile Weather apps are the most popular category in France, used by users in France downloading new apps in a month, the barrier to en- 34.4% of app users, followed by 32.1% for instant messaging and 29.7% try for new apps means this is a challenging but potentially lucrative for social networking apps. marketplace. 28% of those who download new apps, discover them through the app store, featured or top app lists, while 27% discover new apps through the app store search. Provided by COMSCORE

News & Tech January/February 2017 u 47 Vendor Announcement

uMANUGRAPH AMERICAS manugraphamericas.com

48 t January/February 2017 News & Tech

Vendor Announcement

uQ.I. Press Controls www.qipc.com

I AM. . . PRESENTING YOU: www.qipc.com

The innovative solutions of Q.I. Press Controls offer fully automated press control: from color density, color and cut-off register to automatic fan-out compensation. Each system is designed to generate substantial cost reductions while enhancing and stabilizing the printing quality at the highest level. Q.I. Press Controls helps you to always stay one step ahead of the competition with the latest technology.

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About Q.I. Press Controls: Q.I. Press Controls develops and delivers innovative, high quality optical measure and control systems. We are globally active in the newspaper and magazine printing industry. Our total solutions are supported by a worldwide service network. These reliable systems are proven in the market of existing and new printing presses and offer our customers structural better results.

I am here… for you

For more information: www.qipc.com

50 t January/February 2017 News & Tech www.newsandtech.com Vendor Announcement

uEAE www.eae.com

EAE Retrofit Specialist in retrofitting You have been using your press successfully for many years? And its mechanical condition does not justify a replacement? $Q($(3UHVV5HWUR¿WEULQJV\RXUROGSUHVVXSWRVWDQGDUGZLWKFXUUHQWSURGXFWLRQUHTXLUHPHQWVDQGDWWKHIUDFWLRQ RIWKHFRVWRIDQHZLQYHVWPHQW$IWHUD3UHVV5HWUR¿WE\($(\RXUSUHVVZLOOFDUU\WKH($(6HDORI4XDOLW\DQGZLOOEH ¿WIRUWKHIXWXUHDJDLQ,QPDQ\\HDUVRIH[SHULHQFH($(KDVEHHQWUXVWHGZLWKRYHULQVWDOODWLRQVLQWKHDUHDVRI HTXLSSLQJQHZSUHVVHVDQGQXPHURXVVXFFHVVIXO5HWUR¿WLQVWDOODWLRQV

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 )XOOUHWUR¿WRQFRQWUROVGULYHVDQG573  2IIWKHVKHOIVSDUHSDUWVDYDLODELOLW\  3ODQQLQJUHOLDELOLW\E\VXSSRUWJXDUDQWHHRI\HDUV  ,QFUHDVHGSURGXFWLRQVHFXULW\FRPSHWLWLYHQHVVDQGSUR¿WDELOLW\ www.eae.com

$ERXW($((QJLQHHULQJ$XWRPDWLRQ(OHFWURQLFV*PE+ The Ahrensburg-based company is active in graphic industries, automation solutions and automation technology. The company, founded in 1962 by Richard Ewert, is the leading supplier of controls, automation solutions and software for newspaper printers. EAE’s solutions are being used in all areas of a newspaper printing plant – from pre press to the mailroom. Worldwide more than 550 newspaper printing plants are using EAE’s control systems to produce more than 125 million newspapers each day.

For more information on EAE please visit: www.eae.com

News & Tech January/February 2017 u 51 Vendor Announcement

Flint Group 2015 Sustainability Report Shows Progress, Dedication

% Details the group’s strong sustainability performance over the last several years




% Includes comprehensive economic, social and environmental data

“Sustainability defines the way we conduct our business and interact with customers, colleagues, shareholders, sup- pliers and the communities where we operate,” says An- toine Fady, CEO Flint Group. “Our sustainable vision, strate- gic objectives and core values are integrated into all of our policies, procedures, processes and operations that make us the company we are today.”

He continues, “At Flint Group we believe that applying this commitment and approach to sustainability is simply smart business practice – a fundamental driver to long-term share- holder value and the delivery of a vibrant, successful busi- ness. As companies increasingly embed sustainable philos- ophies and practices into their businesses, they can rely on Jan Paul van der Velde, SVP Procurement, Sustainability, IT Flint Group to be a strong link in that sustainability chain.” and Regulatory comments, “I’m proud of the progress that we continue to make year on year. In publishing our 2015 Flint Group’s 2015 Sustainability Report report, Flint Group has been able to look deeper into our so- is available for all: cial and environmental activities enabling us to continue to http://www.flintgrp.com/en/company/sustainability-log-in.php raise the bar for sustainability within the industry. We have upgraded our compliance process and policies, improved our systems and tools and looked closer at the way we work with our suppliers.”

“The 2015 report,” Mr. van der Velde notes, “also highlights Flint Group teams and people who have really made a differ- ence in the world around us—from emergency help in the midst of crisis to long-term projects where the skills and expertise of our employees continue to make telling con- tributions to the communities where we live and work.” ‰ Inks, blankets, chemicals & more www.flintgrp.com | [email protected] | +1 734 781 4600

52 t January/February 2017 News & Tech www.newsandtech.com Vendor Announcement

Newspaper Founts Worth Looking Into New Flint Group Technology

% Come up to color faster




% Reduce the total cost of print




% Choose from regular and OEM-approved formulations

Newspaper printers looking for sharper print, a cleaner press, and lower total cost to print may want to take a look at Flint Group’s Varn® Newsline 550 fountain solution. Launched earlier this year, Varn Newsline 550 raises the bar. Printers find that they come up to color faster with less fountain solution, less waste, and in less time.

Printers who want all that plus OEM approval are in luck. Varn Newsline 435NT, an upgrade of Newsline 435, brings two new benefits to printers’ pressrooms: OEM approval, plus powerful cleaning that matches the Newsline 550 product.

Consider pairing these powerful Newsline founts with other trusted Flint Group products, including Arrowlith™ news inks and dayGraphica blankets and sleeves. That’s the ultimate benefit: getting all the products and support you need from one dedicated supplier. ‰

Flint Group Flint Group is dedicated to serving the global printing and packaging industry. The company develops, manufactures and markets an extensive portfolio of printing consumables, including: a vast range of conventional and energy curable inks and coatings for most offset, flexographic and gravure applications; pressroom chemicals, printing blankets and sleeves for offset printing; photopolymer printing plates and sleeves, plate-making equipment and flexographic sleeve systems; pigments and additives for use in inks and other colorant applications. With a strong customer focus, unmatched service and support, and superior products, Flint Group strives to provide exceptional value, consistent quality and continuous innovation to customers around the world. Headquar- tered in Luxembourg, Flint Group employs some 6800 people. Revenues for 2014 were € 2.1 billion (US $2.8 billion). On a worldwide basis, the company is the number one or number two supplier in every major market segment it serves. For more information, please visit www.flintgrp.com.

Rely on Flint Group for all your pressroom needs.

Inks, blankets, chemicals & more www.flintgrp.com | [email protected] | +1 734 781 4600

News & Tech January/February 2017 u 53 Marketing Partner

A Global Content Distribution Solution Across All Platforms

ToJoin learn PressReader more: today! www.pressreader.com [email protected] about.pressreader.com

54 t January/February 2017 News & Tech www.newsandtech.com Help Wanted

Newspaper Inserting and Packaging Manager SENIOR ELECTRICIAN - Gannett Publishing Services (Greenville, SC) The Buffalo News Inc. (TBN), a Berkshire Hathaway Company is upstate NY’s largest publisher and printer of regional and community Great opportunity as a senior electrician with excellent benefi ts and a newspapers and commercial printing seeks an experienced inserting competitive salary!! and packaging manager for its mailroom operations. ESSENTIAL JOB FUNCTIONS: The successful candidate will have sound leadership and supervisory ex- Repairs and maintains variable speed digital/analog AC and DC drives; perience combined with knowledge of industry best practices, package electro-mechanical/hydraulic/pneumatic automated machine controls; planning and organizational skills. We seek a manager who can lead a manufacturing/material handling equipment and controls; electrical diverse team of supervisors, set expectations and guide them to achieve power distribution equipment; lighting systems and controls; fi re alarm/ quality and effi ciency goals. Working knowledge and practice with con- security systems; intercoms and building automation systems. Installs tinuous improvement methods are essential. In addition, TMC produc- control systems, electrical power distribution equipment, wiring systems tion know-how, understanding of USPS regulations and prior working and devices, lighting systems and controls, computer and telephone knowledge of BURT Technology systems will be helpful. Understanding cabling, fi re alarm/security/CTV/MATV systems; intercoms and building of administering collective bargaining agreements is preferred but not automation systems. Maintains records. Handles and applies hazard- necessary. The Buffalo News (TBN) is a drug and alcohol free workplace, ous materials in a manner compliant with Federal, State, Municipal, and so the selected candidate must pass a thorough pre-employment screen Gannett Publishing Services rules and regulations. Perform all duties including drug and alcohol screening. Salary will be commensurate and functions in accordance with Federal, State, Municipal, and Gannett with experience and educational background. TBN offers a competitive Publishing Services rules and regulations. benefi ts package that includes medical, dental, vision, defi ned benefi t pension and 401k plan. EDUCATION/EXPERIENCE: High school diploma or GED, minimum of four years of trade school and Only qualifi ed candidates will be considered, no phone calls, completed apprenticeship (Journeyman certifi cation required). Five years please submit your resume and salary requirements to: industrial experience at the journeyman level. Must be available to work Bryan Carr, [email protected] any shift (days, swings, or nights - including Saturdays and Sundays) at Vice President of Production Gannett Publishing Services / Greenville location.

The Buffalo News Inc., a Berkshire Hathaway Company SPECIFIC SKILLS & ABILITIES: One News Plaza Effectively able to read blueprints and schematics, work independently P.O. Box 100 and in teams as required, quickly troubleshoot automated equipment, Buffalo, NY 14240 maintain knowledge in the NFPA National Electrical Code and use of a 716-849-4171 variety of electrical test equipment. Have knowledge in industrial electron- ics and controls and electrical construction tools and materials. Good communication skills.

PHYSICAL REQUIREMENTS: Standing, walking, sitting, lifting (50 lbs.), carrying (50 lbs.), pushing or pulling (600 lbs. on wheels, on level ground), climbing, balancing, driving, tactile dexterity, stooping, kneeling, crouching, crawling, reaching, key- boarding (15 wpm), speaking, hearing, seeing (with full color vision, and depth perception).

All interested applicants, please call Sydney A. Vernon @ 914-694-5335or For more email at [email protected] Help Wanted Ads visits/ newsandtech.com/electronic_classifi eds/

News & Tech January/February 2017 u 55 Industry

Publishing/ŶƐŝŐŚƚƐ 6 Year in Review 2017 &d/ŽŶƐƵůƟŶŐĂŶĚŝƚƐWƵďůŝƐŚŝŶŐƚĞĂŵǁŽƵůĚůŝŬĞƚŽƚŚĂŶŬŽƵƌĐůŝĞŶƚƐĨŽƌƐŚĂƌŝŶŐLJŽƵƌ ĐŚĂůůĞŶŐĞƐǁŝƚŚƵƐĂŶĚůĞƫŶŐƵƐƉĂƌƚŶĞƌǁŝƚŚLJŽƵŽŶĐĞĂŐĂŝŶƚŽŚĞůƉĚƌŝǀĞŵĂƌŐŝŶ ŝŵƉƌŽǀĞŵĞŶƚĂŶĚƉŽƐŝƟŽŶLJŽƵƌƉƵďůŝĐĂƟŽŶƐĨŽƌƐƚĂďŝůŝƚLJĂŶĚŐƌŽǁƚŚ͘ƐǁĞƐƚĂƌƚϮϬϭϳ͕ ǁĞǁŽƵůĚůŝŬĞƚŽƐŚĂƌĞĂƌĞĐĂƉŽĨϮϬϭϲ͕ŝŶĨŽƌŵĞĚďLJŽƵƌǁŽƌŬŽŶŵŽƌĞƚŚĂŶϮϱƉƵďůŝƐŚŝŶŐ ĞŶŐĂŐĞŵĞŶƚƐĂŶĚƐƉĞĂŬŝŶŐĨƌĞƋƵĞŶƚůLJǁŝƚŚŵĂŶLJŽĨLJŽƵ͘

or those who recall our Year in Review reflecons since 2013, we have focused primarily on driving revenue and building a sustainable business, while idenfying opportunies to opmize expenses. We’ve emphasized the imperave of doing so as top-line growth connues to be elusive for most newspapers while many magazines are beginning to experience legacy ad revenue declines and increasing subscriber Frenewal challenges. This year we will again highlight the need to diversify revenue, but our thoughts will be expressed through a slightly different lens. We have summarized some of the best literature on revenue growth, including online video and mobile. So much has been wrien about the explosion of online video and mobile that we have cited these sources for those of you who wish to review the original arcles.

From 2016-2019, ad spending is forecasted to drop an average of 5 percent per year for newspapers and 4 percent per year for magazines according to a ZenithOpmedia forecast.1

'ŝǀĞŶƚŚĞĐŽŶƟŶƵĞĚĚĞĐůŝŶĞŝŶƉƌŝŶƚĂĚǀĞƌƟƐŝŶŐĂŶĚƚŚĞƉƌŽůŝĨĞƌĂƟŽŶŽĨŽŶůŝŶĞ͕ǀŝĚĞŽĂŶĚŵŽďŝůĞĂĐĐĞƐƐƚŽ ŶĞǁƐĂŶĚŝŶĨŽƌŵĂƟŽŶƚŽĚĂLJ͕ǁĞĂƐŬƚŚĞƋƵĞƐƟŽŶ͗/ƐŝƚĂůůĂďŽƵƚĐŽŶƚĞŶƚ͍

One excellent illustraon of content-focus stood out this year: Presidenal elecon years have long been busy mes for the newspaper and magazine industry, as issues of naonal importance take center stage, the chronicles of candidates are detailed and debated across media plaorms big, small and (today) handheld. But no one could have predicted the wild ride that was the 2016 presidenal elecon and the chaoc mix of facts, half-truths, misinformaon and fake news that dominated the naonal conversaon and social media.

What is clear is that the role of judicious, fact-based journalism is needed more than ever. It follows that established, trusted media brands have an opportunity to rise above the fray, aract new audiences and build relaonships with readers seeking out accurate, reliable informaon amid the myriad news sources that bombard them daily.

f Because tradional and digital media buyers are migrang from buying brands to buying audiences, we must focus on leveraging brand value and percepon, lest we end up compeng on price in a commodized world.

• We should remember music labels that have lost valuable informaon about customer behavior, and that relaonships with consumers are now dominated by Apple, Amazon and other electronic distributors.

f Companies must harness their trust and brand equity to build audiences and revenues, whether by winning in the “social frenemy landscape,” monezing content, building content markeng capabilies or leveraging new technologies (especially video) while connuing to streamline operaons.



  
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EĂǀŝŐĂƟŶŐƚŚĞ^ŽĐŝĂů͞&ƌĞŶĞŵLJ͟>ĂŶĚƐĐĂƉĞ Change in Facebook Desktop Referral Traffic for In 2016, many publishers began asking whether the Top 10 U.S. Media Publishers*, Q2 2016 social sites were ulmately their friends or foes. The % change vs. prior quarter answers were mixed, but we suggest that you enter every 1. MSN 0% social partnership with “eyes wide open,” leveraging short-term opportunies while developing your own 2. Matt Drudge 50% alternave long-term strategies. 3. The Walt Disney Co. -9% 4. Yahoo -45% The importance of social media is clear. According to 5. Google 67% the Zenith expenditure forecast released in December2, global social media adversing spend will exceed that 6. Time Warner Cable -36% spent on print newspaper ads during the next four 7. Fox Entertainment Group -24% years – and it is already larger than magazines in the 8. Advance Publications -23% U.S.3 Zenith also forecasts that 20 percent of the rapidly 9. Gannett -26% growing internet ad spend pie will be directed to social (principally on Facebook and Twier) by 2019, compared 10. Comcast NBCUniversal -19% with 16 percent in 2016. Note: represents activity tracked by similarWeb, broader industry metrics may vary *Ranked by July 2016 combined desktop and mobile page views Source: SimilarWeb as cited in company blog, Aug. 14, 2016, Beyond the increasing spend on social media adversing, www.eMarketer.com accessing social media is quickly moving to mobile devices. Eight out of ten users access Facebook using a mobile phone, which reinforces the connuing decline in desktop.4 Social media is also benefing from the explosion of online video and mobile, considered separately by Zenith, which esmates that from 2016 to 2019 global spending on online video ads will grow 18 percent and they will total $35.4 billion in 2019.5 Apart from video, aggregate spending on mobile ads, many on social media, is forecasted to rise by 2019 to $160 billion. Together, Facebook and Google account for more than 76 percent of U.S. digital adversing revenue growth according to Mary Meeker, an American venture capitalist and former Morgan Stanley tech analyst now working primarily in the internet and new technologies industries,6 and both are growing faster than their competors. At the recent Digiday Publishing Summit in Key Biscayne, Florida, publishers were asked: “Is Facebook friend or foe?”7 Here’s what two said:

I think it’s a friend, but not all friends are …For my business, there’s a lot more to be created equal. One of the difficules is, a gained from Facebook. We’ve seen a lot of lot of media companies feel Facebook has engagement and seen a way to moneze some moral obligaon towards media, and there. Even though the algorithm has it does not. You have to understand where affected everybody, it’s a way to stay in they make their money… contact with our audience. The frenemy part is, at the end of the day, they want 100 WĂƵůZŽƐƐŝ͕WƌĞƐŝĚĞŶƚ͕The Economist percent of the ad budget, and at some point, we’re compeng for the same budget…

WĞƚĞ^ƉĂŶĚĞ͕ZK͕Business Insider



  
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So let’s refine our inial queson to ask: ͞ĂŶƚŚĞƉƌŝŶƚŵĞĚŝƵŵůĞǀĞƌĂŐĞŝƚƐďƌĂŶĚĞĚ͕ŚŝŐŚƋƵĂůŝƚLJ͕ĞĚŝƚĞĚ ĐŽŶƚĞŶƚ͍͟Recent events suggest some ways it can.8

dŚĞ&ĂŬĞEĞǁƐKƵƚďƌĞĂŬ

A recent study indicated that 75 percent of Americans are fooled by fake news.9 Will new apps and social networks like Facebook address the problem? Recent reports say they are trying. By partnering with human fact-checkers, Facebook recognized that it “can’t simply reduce things to algorithms and wash its hands” said Gabriel Kahn, a professor of journalism at USC who believes that these measures are considered to be the first material steps Facebook has taken to address fake news.10

dŚĞWŽƐƚͲůĞĐƟŽŶ^ƵďƐĐƌŝƉƟŽŶƵŵƉ

Immediately aer the presidenal elecon, dŚĞEĞǁzŽƌŬdŝŵĞƐ got 132,000 addional print and digital paid subscripons11 and dŚĞtĂůů^ƚƌĞĞƚ:ŽƵƌŶĂů, a 300 percent subscriber increase.12

Recent arcles also point to the focus on search engine opmizaon (“SEO”) as a counterpoint to Facebook’s scale. “We need to make sure we have a diversified amount of traffic coming in and have all areas of referral traffic growing,” said Beth Buehler, the newly-named Chief Operang Officer at health publisher, Rodale. “So when Facebook changes its algorithm, while it hurts, it doesn’t cripple us because we sll have a healthy amount of [other] search traffic coming in.”13

Another case of the shi toward search opmizaon is dŚĞEĞǁzŽƌŬdŝŵĞƐ’ conversion of thousands of archived stories since the 1970s from PDF form to retagged and republished versions that are easily discovered by search engines.14

Vox and dŚĞŽƐƚŽŶ'ůŽďĞ also have opmized for Google using informaon cards and stacks to offer context for trending Google topics while back linking original content to improve their page rank. This system links to the fast-growing world of selling adversing programmacally. The automac nature of programmac adversing mixed with elecon year confusion has resulted in some companies taking a more self-conscious approach when placing ads. For example, as reported in ĚǀĞƌƟƐŝŶŐŐĞ, Kellogg's stopped running ads on the Breitbart News Network website “because it determined that the site wasn’t ‘aligned’ with Kellogg’s ‘values as a company.’” 15

ŽŶƚĞŶƚDŽŶĞƟnjĂƟŽŶ As print circulaon connues to decline, publishers need to experiment and discover new ways to moneze digital content. Aer the “fake news” phenomenon that dominated headlines in 2016, there may be an opportunity for publishers once again to charge for their trusted premium content that users currently access online for free.

Here are some of the most noteworthy digital iniaves taking place with publishers and some new technologies that allow publishers to experiment with micropayments.

f >ĂWƌĞƐƐĞ, Montreal’s daily French-language newspaper, drove readers to the free La Presse+ tablet app by producing digital-only weekday edions, keeping the Saturday edion in print. “While smartphones are conducive to quick, on-the-run news catch-ups, tablets support a rich editorial experience designed for longer reading sessions (La Presse+ users average a print magazine-like 40 minutes per weekday and



  
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60 minutes on Saturday).” According to La Presse+, they take advantage of this audience and charge a C$51 cost per thousand (“CPM”) for tablet ad rates (75 percent of total ad revenue), a much higher rate than for mobile or desktop.16

f The Seale-based Pioneer News Group, which runs 23 newspapers spanning Washington, Oregon, Idaho, Utah and Montana, debuted the uReporter app, which encourages readers to become reporters themselves by contribung their own local news through the app in an effort to convert a new generaon into subscribers and bring back ex-subscribers. Readers receive a Windows 10 tablet that has uReporter preloaded when they sign up for a $15 monthly fee, one-year digital subscripon with parcipang newspapers. Members can also have the Sunday print newspaper delivered to their doorstep. Microso and Pioneer are working together to promote cizen journalism in a similar format to that of Facebook, Twier and Snapchat; instead of running from this idea, Pioneer sees it as an opportunity for tradional news business.17

f The Dutch micropayments plaorm Blendle has quite a lineup of publishers making use of its services, including Condé Nast, Time Inc., dŚĞtĂůů^ƚƌĞĞƚ:ŽƵƌŶĂůand dŚĞEĞǁzŽƌŬdŝŵĞƐ. “Blendle’s ambion is to be a content plaorm for journalism in the same way that Spofy is for music or Nelix for film” and it has 650,000+ users in Germany and the Netherlands, with two-thirds under 35-years old. This pay-per-story format (most arcles are 19-39 cents and magazine stories, 9-49 cents) has no ads and also offers a variety of content from different publishers, using both algorithms and editors to provide recommendaons and instant refunds for arcles (which amounts to approximately 10 percent of arcles) if the reader is dissasfied.

ŽŶƚĞŶƚDĂƌŬĞƟŶŐ Print Media Publishers look to boost their digital revenue Whether you refer to it as sponsored with in-house ad and content production. content, nave content, branded content or content The New York Times ad Revenue Breakdown markeng, it has become one of the fastest growing $800 new revenue streams in digital publishing. dŚĞEĞǁ zŽƌŬdŝŵĞƐ for example has created T-Brand Studios, $700 $14.0 $35.0 T-Brand Studios an in-house ad agency consisng of 110 employees $600 providing 18 percent of total digital ad revenue in 2015, $182.2 $197.1 DIGITAL approximately $35 million.18 $500

There are other noteworthy content markeng $400 iniaves. For many digital media companies, content $300 markeng is expected to contribute large porons $480.1 of revenue: this year BuzzFeed forecasts $250 million $200 $441.6 PRINT in revenue, Vice Media $750-$850 million19 and dŚĞ ƚůĂŶƟĐancipates 75 percent of ad revenue to come $100 from nave adversing.20 Time Inc. employs 125 for its $-0 centralized adversing-content agency, The Foundry. 2014 2015 WSJ Custom Studios, with 45 employees and forecasng Source: Pew Research, 2016 $60 million in revenue by 2017, has worked with Nelix, Daimler AG’s Mercedes-Benz and MetLife, most recently creang a hub where 360° video and arcles are published for Morgan Stanley. Mr. Jordan Hyman, execuve director of content sales for WSJ Custom Studios, said “that type of work would previously have been carried out by Morgan Stanley’s digital agencies.”21 Story Studio at the ^ĂŶ&ƌĂŶĐŝƐĐŽŚƌŽŶŝĐůĞ is another success story, which even offers an affiliate program. 22



  
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U.S. nave ad revenue is projected to be 74 percent of all U.S. Native Display Ad Revenue display ad revenue by 2021 compared with 56 percent in billions 2016 according to //ŶƚĞůůŝŐĞŶĐĞ predicons. $60

sŝĚĞŽ $50

In 2014, mobile web traffic pped the scale to exceed $13 desktop traffic; and in 2016, mobile ad revenue will $40 $13 likely exceed desktop ad revenue. Publishers need to $14 prepare for the next big change in user behavior and ad $14 $30 Nonnative $13 revenue, and that change began in 2016 with the shi to Display video. Mobile video is one of the fastest growing digital $13 $20 revenue opportunies for publishers today; by 2017, $36 $34 Native about 74 percent of all internet traffic will come from $29 Display $25 video and 82 percent by 2020.23 2016 became the over- $10 $21 $17 the-top (“OTT”) pping point for most U.S. households

with an esmated 56 percent of them expected to have $00 24 internet-connected TV. 2016E 2017E 2018E 2019E 2020E 2021E

Note: Display includes all banner, rich media, sponsorship and video ads According to Cisco, the amount of video content that Source: BI Intelligence estimates based on historical data from the Interactive is forecasted to cross global internet protocol (“IP”) Advertising Bureau and PricewaterhouseCoopers, and IHS networks each month in 2020 would take a viewer more than five million years to watch. By 2020, global IP networks will have a million minutes of video crossing them per second and 82 percent of all traffic will be video traffic. In 2020, overall video traffic will be three mes as much as 2015 at 26 percent compound annual growth rate (“CAGR”) and internet video traffic will be four mes as much (31 percent CAGR). Between 2015 and 2020, virtual reality traffic is projected to grow 61-fold (127 percent CAGR).25

Beyond the incredible growth in video, it is crical to consider your video strategy. YouTube is an important distribuon channel, and would inevitably be an essenal part of your content and ad mix, but it shouldn’t be your only video strategy. YouTube wants people to stay on their site; YouTube can only be used by companies to convert traffic to your own site. So beyond including backlinks in YouTube video descripons bringing traffic back to your website, the ideal video strategy will create that kind of addicng video experience on your own site with your own branded content.26

džƉĞŶƐĞKƉƟŵŝnjĂƟŽŶ While we have a few clients that will be nearly flat or slightly up in total revenue in 2016, most are sll facing revenue declines. That means expense opmizaon is sll an imperave, beyond the investment needed to compete in our digital world. And if we believe that, ulmately, we are in the content business and need to moneze it fully from a journalisc perspecve or through nave content, then connued cung in this area may make the journey that much more difficult.

Therefore, the following thoughts come to mind when considering expense opmizaon: f Whether peers and competors can consolidate further is an intriguing possibility to consider. Clearly, New Media and Ganne strive to reduce costs by leveraging infrastructure and scale when acquiring newspapers. In 2016, Condé Nast and Hearst Magazines formed a third-party enty called PubWorx (FTI Consulng was an advisor to both companies) to provide procurement, consumer markeng and



  
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producon services for both companies, as well as to third-party publishers. Can and should there be more combinaons within, and between, these industries? f Aer years of aempts with early wins around cars.com and careerbuilder.com the industry recently formed a revenue consorum leveraging audience more than expense, but collaboraon all the same. Ganne, Hearst, McClatchy and Tribune Publishing – now Tronc – created a joint content markeng soluons venture in order to cast a wider net in the market.27 Nucleus Markeng Soluons is the newly formed network, which asserts it will have access to “more than 70 percent of consumers in the top 30 U.S. adversing markets.”28 f While few newspapers have followed the Advance Newspapers’ move to less-than-daily, it is a rare meeng with clients when the topic is not menoned, or pilloried, depending on your point of view. Clearly, changing culture and habit is difficult, and the change in frequency for Advance, while a jolt, was an impetus to move to a digital-focused company. Pung aside the issues on both sides of the debate, prinng and delivery of third-party products clearly reduces expense savings associated with less-than-daily. f The economics of distribuon will connue to be a challenge as penetraon decreases and costs are not removed, as carriers will need to travel the same streets with fewer deliveries. As companies have aempted to take out costs, customer service levels have fallen, especially when effecve carrier profit per hour became too low. If new products cannot be delivered, such as magazines, with early tests happening now, we believe larger routes and longer delivery duraons are preferable to driving down carrier profit per hour or compensaon. The magazine industry is also looking to reduce costs in the form of USPS postal expenses. Could this be a soluon where both sides can win?

ŽŶĐůƵƐŝŽŶ Aer considering these recurring themes from 2016, we once again ask the queson ͞/ƐŝƚĂůů ĂďŽƵƚĐŽŶƚĞŶƚ͍͟ Beginning with where to find trusted content and how best to moneze it, to the new types of content emerging as frontrunners, including content markeng and video and the diverse opons for opmizaon of content producon and distribuon, we conclude that 2016 was a year that elevated the value of trusted content and the importance of monezing it.

Ken Harding Global Publishing Leader



  
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News & Tech January/February 2017 u 61 Industry

Publishing /ŶƐŝŐŚƚƐ

ZĞĨĞƌĞŶĐĞƐ ПŚƩƉ͗ͬͬǁǁǁ͘ŵĞĚŝĂƉŽƐƚ͘ĐŽŵͬƉƵďůŝĐĂƟŽŶƐͬĂƌƟĐůĞͬϮϵϬϯϮϰͬƐŽĐŝĂůͲĂĚͲƐƉĞŶĚŝŶŐͲƉŽŝƐĞĚͲƚŽͲƉĂƐƐͲŶĞǁƐƉĂƉĞƌƐ͘Śƚŵů͍ƉƌŝŶƚ РŚƩƉ͗ͬͬǁǁǁ͘njĞŶŝƚŚŵĞĚŝĂ͘ĐŽŵͬƐŽĐŝĂůͲŵĞĚŝĂͲĂĚƐͲŚŝƚͲƵƐϱϬďŶͲϮϬϭϵͲĐĂƚĐŚŝŶŐͲŶĞǁƐƉĂƉĞƌƐͬ СŚƩƉ͗ͬͬǁǁǁ͘ƌĞƵƚĞƌƐ͘ĐŽŵͬĂƌƟĐůĞͬƵƐͲĂĚǀĞƌƟƐŝŶŐͲĨŽƌĞĐĂƐƚͲŝĚh^<EϭϯhϬϬϭ ТŚƩƉƐ͗ͬͬǁǁǁ͘ĨĂĐĞŬ͘ĐŽŵͬďƵƐŝŶĞƐƐͬŚĞůƉͬĐŽŵŵƵŶŝƚLJͬƋƵĞƐƟŽŶ͍ͬŝĚсϭϬϭϱϯϴϲϮϴϳϵϳϱϯϯϵϰ УŚƩƉ͗ͬͬǁǁǁ͘ŵĞĚŝĂƉŽƐƚ͘ĐŽŵͬƉƵďůŝĐĂƟŽŶƐͬĂƌƟĐůĞͬϮϵϬϯϮϰͬƐŽĐŝĂůͲĂĚͲƐƉĞŶĚŝŶŐͲƉŽŝƐĞĚͲƚŽͲƉĂƐƐͲŶĞǁƐƉĂƉĞƌƐ͘Śƚŵů͍ƉƌŝŶƚ ФŚƩƉ͗ͬͬǁǁǁ͘ĂĚǁĞĞŬ͘ĐŽŵͬŶĞǁƐͬƚĞĐŚŶŽůŽŐLJͬϳͲďŝŐͲƚƌĞŶĚƐͲĂƌĞͲƐŚĂƉŝŶŐͲĨƵƚƵƌĞͲĚŝŐŝƚĂůͲĂĚǀĞƌƟƐŝŶŐͲϭϳϭϳϳϯ ХŚƩƉ͗ͬͬĚŝŐŝĚĂLJ͘ĐŽŵͬƉƵďůŝƐŚĞƌƐͬƉƵďůŝƐŚĞƌƐͲĨĂĐĞŬͲƐƟůůͲĨƌĞŶĞŵLJ ЦŚƩƉ͗ͬͬǁǁǁ͘ĂĚǁĞĞŬ͘ĐŽŵͬŶĞǁƐͬƚĞůĞǀŝƐŝŽŶͬϲͲƚƌĞŶĚƐͲĚĞĮŶĞĚͲŵĞĚŝĂͲŝŶĚƵƐƚƌLJƐͲŵŽƐƚͲĐŚĂŽƟĐͲƌĞŇĞĐƟǀĞͲLJĞĂƌͲϭϳϰϵϵϱ ЧŚƩƉ͗ͬͬǁǁǁ͘ŝƉƐŽƐͲŶĂ͘ĐŽŵͬŬŶŽǁůĞĚŐĞͲŝĚĞĂƐͬƉƵďůŝĐͲĂīĂŝƌƐͬŝƉƐŽƐͲĚĂŝůLJ͍ͬƋсĂŵĞƌŝĐĂŶƐͲǁŚŽͲƐĞĞŶͲĨĂŬĞͲŶĞǁƐͲŚĞĂĚůŝŶĞͲďĞůŝĞǀĞĚͲŝƚ ПОŚƩƉ͗ͬͬǁǁǁ͘ůĂƟŵĞƐ͘ĐŽŵͬďƵƐŝŶĞƐƐͬůĂͲĮͲƚŶͲĨĂĐĞŬͲĨĂŬĞͲŶĞǁƐͲϮϬϭϲϭϮϭϱͲƐƚŽƌLJ͘Śƚŵů ППŚƩƉ͗ͬͬĨŽƌƚƵŶĞ͘ĐŽŵͬϮϬϭϲͬϭϭͬϮϵͬŶĞǁͲLJŽƌŬͲƟŵĞƐͲƐƵďƐĐƌŝďĞƌƐͲĚŽŶĂůĚͲƚƌƵŵƉͬ ПРŚƩƉƐ͗ͬͬǁǁǁ͘ďůŽŽŵďĞƌŐ͘ĐŽŵͬŶĞǁƐͬĂƌƟĐůĞƐͬϮϬϭϲͲϭϭͲϭϱͬďƵƐŝŶĞƐƐͲŵƐͲĂƚͲŶͲLJͲƟŵĞƐͲǁƐũͲĂƐͲƐŚŽǁĚŽǁŶͲǁŝƚŚͲƚƌƵŵƉͲůŽŽŵƐ ПСŚƩƉ͗ͬͬĚŝŐŝĚĂLJ͘ĐŽŵͬƉƵďůŝƐŚĞƌƐͬĨĂĐĞŬͲƚƵƌŶƐͲĮĐŬůĞͲƉƵďůŝƐŚĞƌƐͲŐŝǀĞͲƐĞĂƌĐŚͲŐŽŽŐůĞͲŶĞǁͲůŽŽŬͬ ПТŚƩƉ͗ͬͬǁǁǁ͘ĞĚŝƚŽƌĂŶĚƉƵďůŝƐŚĞƌ͘ĐŽŵͬĐŽůƵŵŶƐͬĚŝŐŝƚĂůͲƉƵďůŝƐŚŝŶŐͲǁŚLJͲƉƵďůŝƐŚĞƌƐͲĂƌĞͲƐŚŝŌŝŶŐͲĂǁĂLJͲĨƌŽŵͲĨĂĐĞŬͬ ПУŚƩƉ͗ͬͬĂĚĂŐĞ͘ĐŽŵͬĂƌƟĐůĞͬĚŝŐŝƚĂůͬĨĂĐĞŬͲĨĂĐƚͲĐŚĞĐŬͲŶĞǁƐͲĨĞĞĚͲƐŚĂŵĞͲĨĂŬĞͲƉŽƐƚƐͬϯϬϳϭϳϴͬ ПФŚƩƉ͗ͬͬĚŝŐŝĚĂLJ͘ĐŽŵͬƉƵďůŝƐŚĞƌƐͬŵŽŶƚƌĞĂůƐͲůĂͲƉƌĞƐƐĞͲďĞƚͲƚĂďůĞƚƐͲƉĂŝĚͲŽīͬ ПХŚƩƉ͗ͬͬǁǁǁ͘ŐĞĞŬǁŝƌĞ͘ĐŽŵͬϮϬϭϲͬŵŝĐƌŽƐŽŌͲŶĞǁƐƉĂƉĞƌͲƉƵďůŝƐŚĞƌͲƉŝŽŶĞĞƌͲůĂƵŶĐŚͲĐŝƟnjĞŶͲũŽƵƌŶĂůŝƐŵͲĂƉƉͲŐŝǀĞͲǁŝŶĚŽǁƐͲϭϬͲƚĂďůĞƚƐͲƐƵďƐĐƌŝďĞƌƐͬĂŵƉͬ ПЦŚƩƉ͗ͬͬǁǁǁ͘ǁƐũ͘ĐŽŵͬĂƌƟĐůĞƐͬƉƵďůŝƐŚĞƌƐͲƚĂŬĞͲŽŶͲĂĚͲĂŐĞŶĐLJͲƌŽůĞƐͲǁŝƚŚͲďƌĂŶĚĞĚͲĐŽŶƚĞŶƚͲϭϰϴϭϰϱϳϲϬ ПЧŚƩƉ͗ͬͬǁǁǁ͘ǁƐũ͘ĐŽŵͬĂƌƟĐůĞƐͬƉƵďůŝƐŚĞƌƐͲƚĂŬĞͲŽŶͲĂĚͲĂŐĞŶĐLJͲƌŽůĞƐͲǁŝƚŚͲďƌĂŶĚĞĚͲĐŽŶƚĞŶƚͲϭϰϴϭϰϱϳϲϬϱ РОŚƩƉ͗ͬͬĚŝŐŝĚĂLJ͘ĐŽŵͬƉƵďůŝƐŚĞƌƐͬƐƉŽŶƐŽƌĞĚͲĐŽŶƚĞŶƚͲĚƌŝǀĞƐͲϲϬͲƉĞƌĐĞŶƚͲĂƚůĂŶƟĐƐͲĂĚͲƌĞǀĞŶƵĞͬ РПŚƩƉ͗ͬͬǁǁǁ͘ǁƐũ͘ĐŽŵͬĂƌƟĐůĞƐͬƉƵďůŝƐŚĞƌƐͲƚĂŬĞͲŽŶͲĂĚͲĂŐĞŶĐLJͲƌŽůĞƐͲǁŝƚŚͲďƌĂŶĚĞĚͲĐŽŶƚĞŶƚͲϭϰϴϭϰϱϳϲϬϱ РРŚƩƉ͗ͬͬǁǁǁ͘ŚĞĂƌƐƚ͘ĐŽŵͬŶĞǁƐƌŽŽŵͬŚĞĂƌƐƚͲŶĞǁƐƉĂƉĞƌͲƐͲƐƚŽƌLJͲƐƚƵĚŝŽͲŚĞůƉƐͲƐĂŶͲĨƌĂŶĐŝƐĐŽͲĐŚƌŽŶŝĐůĞͲĐƌĞĂƚĞͲĐŽŵƉĞůůŝŶŐͲƐŽůƵƟŽŶƐͲďƵŝůĚͲŶĞǁͲƌĞǀĞŶƵĞͲƐƚƌĞĂŵƐ РСŚƩƉ͗ͬͬƐLJŶĚĂĐĂƐƚ͘ĐŽŵͬǀŝĚĞŽͲŵĂƌŬĞƟŶŐͲƐƚĂƟƐƟĐƐͲƚƌĞŶĚƐͲϮϬϭϱͬ РТŚƩƉ͗ͬͬŵŽďŝůĞĂĚǀĞƌƟƐŝŶŐǁĂƚĐŚ͘ĐŽŵͬĐŽŶŶĞĐƚĞĚͲƚǀͲƉŽƉƵůĂƌͲĂŵŽŶŐͲŝŶƚĞƌŶĞƚͲƵƐĞƌƐͲϵϱϵϮ РУŚƩƉ͗ͬͬǁǁǁ͘ĐŝƐĐŽ͘ĐŽŵͬĐͬĞŶͬƵƐͬƐŽůƵƟŽŶƐͬĐŽůůĂƚĞƌĂůͬƐĞƌǀŝĐĞͲƉƌŽǀŝĚĞƌͬǀŝƐƵĂůͲŶĞƚǁŽƌŬŝŶŐͲŝŶĚĞdžͲǀŶŝͬĐŽŵƉůĞƚĞͲǁŚŝƚĞͲƉĂƉĞƌͲĐϭϭͲϰϴϭϯϲϬ͘Śƚŵů РФŚƩƉƐ͗ͬͬǁǁǁ͘ǀŝĚLJĂƌĚ͘ĐŽŵͬďůŽŐͬŚŽǁͲƚŽͲĚĞǀĞůŽƉͲĂͲǀŝĚĞŽͲŵĂƌŬĞƟŶŐͲƐƚƌĂƚĞŐLJͬ РХŚƩƉ͗ͬͬǁǁǁ͘ŐĂŶŶĞƩ͘ĐŽŵͬŶĞǁƐͬƉƌĞƐƐͲƌĞůĞĂƐĞƐͬϮϬϭϲͬϰͬϭϰͬŐĂŶŶĞƩͲŚĞĂƌƐƚͲŵĐĐůĂƚĐŚLJͲƚƌŝďƵŶĞͲůĂƵŶĐŚͲŶƵĐůĞƵƐͲŵĂƌŬĞƟŶŐͲƐŽůƵƟŽŶƐͬ РЦŚƩƉ͗ͬͬǁǁǁ͘ďƵƐŝŶĞƐƐŝŶƐŝĚĞƌ͘ĐŽŵͬŐĂŶŶĞƩͲŚĞĂƌƐƚͲŵĐĐůĂƚĐŚLJͲĂŶĚͲƚƌŝďƵŶĞͲůĂƵŶĐŚͲĂĚǀĞƌƟƐŝŶŐͲĂůůŝĂŶĐĞͲϮϬϭϲͲϰ



  
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62 t January/February 2017 News & Tech www.newsandtech.com Industry

<ĞŶ,ĂƌĚŝŶŐ Senior Managing Director ken.harding@iconsulng.com

'ƌĞŐKƐďĞƌŐ CEO & Founder, Revlyst greg.osberg@iconsulng.com

ďŽƵƚƚŚĞWƵďůŝƐŚŝŶŐWƌĂĐƟĐĞ The Publishing team at FTI Consulng advises the publishing and digital media industries, working with newspapers, magazines, digital and direct mail companies to deliver original insights that help clients beer understand company revenue, new business models, cost opmizaon, digital substuon, emerging technologies and evolving trends impacng overall transformaon.

The views expressed herein are those of the author(s) and not necessarily the views of FTI Consulng, Inc., its management, its subsidiaries, its affiliates, or its other professionals. FTI Consulng, Inc., including its subsidiaries and affiliates, is a consulng firm and is not a cerfied public accounng firm or a law firm.

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News & Tech January/February 2017 u 63 Conley Publishing Group

Conley Publishing Group

64 t January/February 2017 News & Tech