PARTICIPANTS BROCHURE Organizational Development Consultancy meets Media Viability Online capacity building series 2020-2021 Introducing eleven media viability consultants in fostering the exchange of best practices from the partici- pants’ own media outlets and consultancy experiences. Media houses around the world are struggling to make ends meet, and not just since the COVID-19 pandemic. At the same Our colleagues were offered online training sessions in or- time, we are seeing remarkable innovation when it comes to ganizational development and systemic consultancy, whilst ensuring that media outlets are both producing quality con- at the same time expanding their horizons on the complexi- tent that serves the public interest and are financially viable. ty of media viability and some of its key components. A total However, examples from outside Western Europe and the US of 13 modules were facilitated by international trainers from too often go unnoticed, although there is immense innovative countries around the world, including Lebanon, South Africa, capacity in these parts of the world. Moreover, there is a lack the United States, and Germany. At the end of the series, the of media consultants from the Global South with professional group reflected on how to promote media viability and media experience in setting up media outlets or providing consul- viability consultancy within specific regional contexts. Partic- tancy services in some of the most challenging environments. ipants also developed their own media viability approaches. For details of the learning content, please see the curriculum The capacity building series “Organizational Development below. Consultancy meets Media Viability” (OD Meets MV) has taken steps to change that. It has been an honour to work with such experienced, re- flective and innovative media professionals from around the From November 2020 to April 2021, DW Akademie brought to- world. We look forward to seeing how they contribute to or- gether 11 experienced media entrepreneurs, consultants and ganizational change and the viability of media in the future. media managers from Asia, Eastern Europe, the Middle East, Here, they introduce themselves, with details of their broad and Latin America. A strong focus of OD Meets MV consisted experience, their qualifications, and expertise.

PHASE ৰ FORMAT CONTENT

11/2020 offline Preparation: Introduction to media viability

11/2020 02'8/(ৰ Welcome! Getting to know each other, exchanging notes on each ½ day participant’s media viability experience Facilitators: Rune Meissel, Johanna Mack, DW Akademie (Germany)

11/2020 02'8/(ৱ Basics of consultancy: Approaches, skills, processes, and zooming in 2 consecutive on the consultant-client relationship ½ days Trainers: Achim Toennes, Toennes Consult, Anja Weber, DW Akademie (Germany)

11/2020 02'8/(৲ Key concepts of organizational development (OD) 12/2020 2 x 3 consecutive Trainers: Udo Prenzel, DW Akademie, ½ days Achim Toennes, Toennes Consult (Germany)

01/2021 02'8/( ৳ Human-centered design (HCD): What is it for and how can we use it? ½ day Trainer: Madonna Khafaja (Lebanon)

01/2021 02'8/( ৴ E-moderation: 3 consecutive How to successfully run online consultancies without losing your client! ½ day Trainers: Simon Didszuweit, Lea Nandzik, DW Akademie (Germany)

2 PHASE ৱ FORMAT CONTENT

02/2021 02'8/( ৵ Introduction to media viability: ½ day Discussing best practices from around the world. Trainer: Nadine Jurrat, DW Akademie (Germany)

02/2021 02'8/( ৶$ Tools for audience research / audience engagement 3 consecutive Trainers: Eva Georgia (South Africa), ½ days Dennis Reineck, DW Akademie (Germany)

03/2021 02'8/( ৶% Target-group-specific content & distribution channels 2 consecutive Trainers: Eva Georgia (South Africa) ½ days

03/2021 02'8/( ৶& Business models 3 consecutive Trainers: Eva Georgia (South Africa), ½ days Ariel Zirulnick, Membership Puzzle Project (USA)

03/2021 02'8/( ৷ Innovation for Media Viability ½ day Trainer: Steffen Leidel, DW Akademie (Germany)

04/2021 02'8/( ৸ How to promote media viability consultancy (MVC) among media? 2 consecutive How can we tackle the biggest challenges? How can we place MVC in local ½ days markets? Trainer: Adriana Peña Johansson, Advernativa (USA)

04/2021 02'8/( ৰ৯ Self-marketing as a consultant and how to develop an MVC approach 2 consecutive Trainers: Adriana Peña Johansson, Advernativa (USA), ½ days Udo Prenzel, DW Akademie (Germany)

04/2021 ),1$/ 6(66,21 Presenting consultancy profiles, discussing next steps, conclusion 2 consecutive Facilitators: Nadine Jurrat, Rune Meissel, DW Akademie (Germany) ½ days

DW Akademie Organizational Development Consultancy meets Media Viability 3 OD Meets MV 2020-2021 Participants a

Caracas VENEZUELA Guatemala City Luz Mely Tunis GUATEMALA TUNISIA Reyes Alejandra Hanène Zbiss Gutiérrez Valdizán

São Paulo BRAZIL Gustavo Faleiros

4 Minsk BELARUS Galina Malishevskaya Tbilisi GEORGIA George Sharashidze Yerevan ARMENIA Liana Khachatryan

Beirut LEBANON Daoud Phnom Penh Ibrahim CAMBODIA Vy Nop

Kabul AFGHANISTAN Nasir Maimanagy Najaf IRAQ Mohammed Almoumin

DW Akademie Organizational Development Consultancy meets Media Viability 5 GUATEMALA ALEJANDRA GUTIÉRREZ VALDIZÁN

0\ WZHHW &9 :KR , DP Ȃ LQ  FKDUDFWHUV Journalist / editor. Co-founder, director and CEO of Agencia Ocote (a digital outlet based in Guatemala). I focus my career on in- 6WUHQJWKV DV D FRQVXOWDQW depth, investigative and narrative journalism — specializing in - Media start-up incubation human rights, women, the environment, and historical memory. - Audience research and target group-specific content - Content and product design 2WKHU WKLQJV \RX VKRXOG NQRZ DERXW PH - Media viability assessment P\ H[SHUWLVH DQG H[SHULHQFH - Digital media management I have been a journalist for the magazines estePaís, La Revista del - Strategic planning Diario de Centro América, and Magazín del SigloXXI in Guatema- - Partner relations and fundraising la. For five years I was editor and editorial director of Plaza Pú- blica. My work, both individually and as part of a team, has been nominated for the Daniel Pearl Awards (2013), the Gabriel García :RUNLQJ ODQJXDJHV Márquez Award from the FNPI (2014), and the Inter-American Spanish, English Press Association Excellence in Journalism Awards (2013/2014). 3UHYLRXV H[SHULHQFH D VHOHFWLRQ  I am co-director of the documentaries “Benedicto” (2016) and Agencia Ocote agenciaocote.com “Helen” (2018). Plaza Pública www.plazapublica.com.gt Contra Corriente contracorriente.red I have a degree in Communications from the Rafael Landívar University (Guatemala), and a postgraduate degree in Audio-

6 LEBANON DAOUD IBRAHIM

0\ WZHHW &9 :KR , DP Ȃ LQ  FKDUDFWHUV A veteran journalist, looking for a new way to tell a story to the wider audience using the right platform. 6WUHQJWKV DV D FRQVXOWDQW

2WKHU WKLQJV \RX VKRXOG NQRZ DERXW PH - Digital transformation in traditional media - Change management P\ H[SHUWLVH DQG H[SHULHQFH - Group management After many years as an editor, reporter and photographer, - Content management I decided to work as a trainer because I felt there’s a need - Media training for new methods and tools in the newsroom. I became an - New sources of income instructor when I found that I can play a role with media - Audience engagement students. I started learning about media viability and media management when I sensed that media outlets cannot go on based on the old business model. :RUNLQJ ODQJXDJHV Arabic, English 0\ SURIHVVLRQDO YLVLRQ LV  … that there is always something new to learn, and there 3UHYLRXV H[SHULHQFH D VHOHFWLRQ  must be many ways to solve a problem, we just need to find Dawaer foundation dawaerfoundation.org the best way to do it. AUBMC-CME aub.edu.lb IWPR iwpr.net , DP LQVSLUHG E\  … every aspect of life.

DW Akademie Organizational Development Consultancy meets Media Viability 7 BELARUS GALINA MALISHEVSKAYA

0\ WZHHW &9 :KR , DP Ȃ LQ  FKDUDFWHUV Media manager, trainer, consultant. CEO and editor-in-chief of a daily newspaper (2008-2016). Mentor of the Press Club 6WUHQJWKV DV D FRQVXOWDQW media accelerator (2018-2019) and media incubator (2020). - Strategic sessions and business innovation implementation 2WKHU WKLQJV \RX VKRXOG NQRZ DERXW PH - Business planning and budgeting P\ H[SHUWLVH DQG H[SHULHQFH - Monetization I worked at the largest print media outlet in Belarus (daily - Project management newspaper “Komsomolskaya Pravda”) for more than 20 - Organizational design and change management years. I joined the editorial team in 1996 as an intern and - Teambuilding and anti-recessionary communications left in 2016 after an eight-year period as CEO and edi- tor-in-chief. I am a historian with an MA degree in the field of international relations and diplomacy. I have an MBA :RUNLQJ ODQJXDJHV degree in strategic management as well, absolving these Russian, English studies in journalism and management during my work at the editorial office. For the last three years, I’ve been 3UHYLRXV H[SHULHQFH D VHOHFWLRQ  working on Media School projects in Belarus and in Uzbeki- BelaPAN News Agency belapan.by stan, and am currently a mentor at the Belarusian Press Press Club Belarus press-club.by Club media incubator. Our team helps to improve media Anhor.uz anhor.uz tech and to integrate IT solutions into editorial work. My competencies are project management, team leading and

8 GEORGIA GEORGE SHARASHIDZE

0\ WZHHW &9 :KR , DP Ȃ LQ  FKDUDFWHUV I am George from Georgia. Passionate about the media busi- ness, entrepreneurship, personal development, philosophy, 6WUHQJWKV DV D FRQVXOWDQW yoga, books, music and nature. - Media entrepreneurship and innovation - Revenue generation 2WKHU WKLQJV \RX VKRXOG NQRZ DERXW PH - Content marketing P\ H[SHUWLVH DQG H[SHULHQFH - Creative thinking I have been involved in the media business since 2000 when, - Marketing orientation aged 23, I established Georgia Today — Georgia’s leading En- - Business model development glish language newspaper. I have a Master’s degree in History - Mentoring and coaching from Tbilisi State University, in Public Administration from the Georgian Institute of Public Affairs and an MBA from Manches- ter Business School. :RUNLQJ ODQJXDJHV Georgian, English, Russian 0\ SURIHVVLRQDO YLVLRQ LV  Professionalism … professionalism and professionalism. 3UHYLRXV H[SHULHQFH D VHOHFWLRQ  Georgia Today georgiatoday.ge , DP LQVSLUHG E\  Entrepreneur Georgia entrepreneur.ge Inspiring people. OK! Magazine Georgia okmagazine.ge

,I \RX ZHUH WR FRPH WR P\ FRXQWU\ WKLV LV ZKHUH

DW Akademie Organizational Development Consultancy meets Media Viability 9 BRAZIL GUSTAVO FALEIROS

0\ WZHHW &9 :KR , DP Ȃ LQ  FKDUDFWHUV Environment investigations editor @pulitzercenter; founder of @InfoAmazonia and @geojournalism enthusiast. 6WUHQJWKV DV D FRQVXOWDQW

2WKHU WKLQJV \RX VKRXOG NQRZ DERXW PH - Data journalism training P\ H[SHUWLVH DQG H[SHULHQFH - Digital translation for traditional media outlets - Forming multidisciplinary teams I am an environment investigations editor with the Rainfor- - Environmental journalism est Investigations Network (RIN), a Pulitzer Center initiative. - Community and citizen journalism Based in São Paulo, Brazil, I am an environmental journalist - Digital mapping and crowdsourcing and media trainer specializing in data-driven reporting. - Innovative content production

In 2012, I launched InfoAmazonia, a digital platform that uses satellite imagery and other publicly available data to re- :RUNLQJ ODQJXDJHV port on the nine Amazon rainforest countries. Before that, I Portuguese, Spanish, English was an executive editor at the Brazilian environmental news site O Eco. I began my career as a reporter for Valor Econômi- 3UHYLRXV H[SHULHQFH D VHOHFWLRQ  co, Brazil’s main financial newspaper, where I covered infra- Yomiuri Shimbun bit.ly structure and sanitation. I was also a twice-selected Knight InfoAmazonia.org infoamazonia.org International Journalism Fellow with the International Center Folha de São Paulo folha.uol.com.br for Journalists (ICFJ), due to my work promoting data literacy and geojournalism.

0\ SURIHVVLRQDO YLVLRQ LV  … to create opportunities to tell a good story and to stay on the trail of innovation.

, DP LQVSLUHG E\  … great writers, poets and musicians who manage to break through and achieve their ambitions.

10 TUNISIA HANÈNE ZBISS

0\ WZHHW &9 :KR , DP Ȃ LQ  FKDUDFWHUV Tunisian investigative journalist and trainer. Teacher of journa- lism. Winner of the FNF’s Raef Badawi Award for Courageous 6WUHQJWKV DV D FRQVXOWDQW Journalists (2019), and the Samir Kassir Award for Freedom of the Press (2014). Independent consultant with several in- - Production of in-depth journalism ternational NGOs. President of the Francophone Press Union - Training in investigative journalism, health journalism and coverage of GBV issues -Tunisian Section (UPF). - Media viability - Project management 2WKHU WKLQJV \RX VKRXOG NQRZ DERXW PH - Transition from traditional journalism to innovative P\ H[SHUWLVH DQG H[SHULHQFH journalism I am currently working as an independent consultant with NGOs and organizations such as CFI (the French media de- velopment agency), DW (Deutsche Welle), Reporters Without :RUNLQJ ODQJXDJHV Borders (RSF), the Thomson Reuters Foundation (TRF), Article Arabic, French, English, Italian 19 and the Friedrich Naumann Foundation (FNF). I run training workshops for journalists in the various programs these orga- 3UHYLRXV H[SHULHQFH D VHOHFWLRQ  nizations set up in Tunisia and the Arab World. I teach journal- IMS mediasupport.org ism at the Press Institute and Science of information (IPSI) in ARIJ arij.net Manouba (Tunisia). I’m also a practitioner in Neuro Linguistic CFI cfi.fr Programming (NLP).

0\ SURIHVVLRQDO YLVLRQ LV  As a professional consultant for media houses and NGOs work- ing in and around the media industry, I would like to be able to give them efficient advice on how to adopt a new economic model in order to create quality and independent journalism. ,I \RX ZHUH WR FRPH WR P\ FRXQWU\ WKLV LV ZKHUH My mission would be to assist them in ensuring the viability of , ZRXOG WDNH \RX their enterprises, and to make them great places for journalists The Old Medina souk, Sidi Bou Said, Carthage, the Bardo to develop their skills and their professional capabilities. Museum, and La Marsa.

, DP LQVSLUHG E\  … people who are passionate about what they do and have a vision for the future. People who try to create a better world for themselves and for others.

DW Akademie Organizational Development Consultancy meets Media Viability 11 ARMENIA LIANA KHACHATRYAN

0\ WZHHW &9 :KR , DP Ȃ LQ  FKDUDFWHUV I am a pragmatic HROD and business process simplification expert with 15 years of in-house/freelance expertise at local 6WUHQJWKV DV D FRQVXOWDQW and international level. - Organizational development - Digitalization 2WKHU WKLQJV \RX VKRXOG NQRZ DERXW PH - Employer branding P\ H[SHUWLVH DQG H[SHULHQFH - HRM and people management competencies My OD experience in media: I have helped broadcasting compa- - Design of methodologies, policies and instructions nies large and small (from 10 to 4000 employees) to build sus- - Strategic sessions and tailored business training tainable business models by “fine-tuning” strategic planning - Future skills foresight and reporting and organization design, sourcing creatives and employees to suit a competitive market and the principles of journalism ethics. Organization Development and Business Optimisation :RUNLQJ ODQJXDJHV is my professional major and already a part of my renommée. English, Armenian, Russian I have a successful track record of organizational transforma- tions in telecoms, postal services, fast moving consumer goods 3UHYLRXV H[SHULHQFH D VHOHFWLRQ  (FMCG), tourism and food, and in the NGO sector. I’ve begun DW Akademie dw-akademie.com new professions numerous times, sometimes changing roles UA:PBC suspilne.media quite dramatically - leaving good jobs with a healthy record Dia TV/Gorgi dia.ge despite having few perspectives. I believe in diligence and in working both hard and smart, in fairness, diversity and data.

12 VENEZUELA LUZ MELY REYES

0\ WZHHW &9 :KR , DP Ȃ LQ  FKDUDFWHUV I am a Venezuelan entrepreneurial journalist. Co-founder and director of Efecto Cocuyo, an independent outlet based on 6WUHQJWKV DV D FRQVXOWDQW three pillars: to inform, to teach and to get close to people. - Networking - Media management 2WKHU WKLQJV \RX VKRXOG NQRZ DERXW PH - Communication strategy P\ H[SHUWLVH DQG H[SHULHQFH - Business models I began my career in the Gutenberg era of ink on paper, but I - Audience engagement learned how to navigate in the Zuckerberg era. I was the first - Media training, training with high performance teams female director of a national newspaper in my country, and - Crisis management combine my strengths as a journalist with skills as a manager and entrepreneur in digital environments. I believe firmly in sharing knowledge. That is the reason that I also love teaching :RUNLQJ ODQJXDJHV and studying. Things that I am good at: thinking outside the Spanish, English box, seeing the wood as well as the trees. 3UHYLRXV H[SHULHQFH D VHOHFWLRQ  0\ SURIHVVLRQDO YLVLRQ LV Efecto Cocuyo efectococuyo.com … to help create an environment for independent journalism Diario 2001 2001online.com in Latin America, bringing to the table my experience not only in producing quality journalism but also sharing best practice

, DP LQVSLUHG E\  … my colleagues who, no matter the limitations in a hostile environment, insist on producing good journalism.

,I \RX ZHUH WR FRPH WR P\ FRXQWU\ WKLV LV ZKHUH , ZRXOG WDNH \RX I would take you to the barrio where I grew up, with no ma- terial possessions but with great views and a huge sense of solidarity.

DW Akademie Organizational Development Consultancy meets Media Viability 13 IRAQ MOHAMMED ALMOUMIN

0\ WZHHW &9 :KR , DP Ȃ LQ  FKDUDFWHUV Iraqi digital journalist and trainer, specialist in creative digi- tal content, founder of INFOTAINMENT+, a platform that 6WUHQJWKV DV D FRQVXOWDQW delivers knowledge with fun, encouraging young talents to - Interactive content creation create digital content. - Building creative teams - TV stations digitalization 2WKHU WKLQJV \RX VKRXOG NQRZ DERXW PH - Digital media viability P\ H[SHUWLVH DQG H[SHULHQFH - Branded content, white label production and native ads I have more than 9 years of experience in the fields of journa- - Entrepreneurship, economic journalism lism, training, life skills coaching, data journalism and media - Digital media training viability.

Trained at the Goethe Institute, Deutsche Welle Akademie and :RUNLQJ ODQJXDJHV the American University of Beirut, I worked as a trainer and Arabic, English media consultant for media viability, digital journalism and content creation with USAID, the British Council, the Iraqi Gov- 3UHYLRXV H[SHULHQFH D VHOHFWLRQ  ernment and a lot of local media platforms. INFOTAINMENT+ infotainmentplus.com Alsumaria TV alsumaria.tv I cofounded the INFOIRAQ digital platform to analyze Iraqi Iraqi Government gds.gov.iq issues with data and explanatory journalism.

, DP LQVSLUHG E\  … Hans Rosling and hundreds of geeky young people crea- ting positive content in the world.

,I \RX ZHUH WR FRPH WR P\ FRXQWU\ WKLV LV ZKHUH , ZRXOG WDNH \RX I will take you to see the ancient city of Babylon where you can enjoy the beauty of nature and explore historic archae- ology dating back to 4000 years ago.

14 AFGHANISTAN NASIR MAIMANAGY

0\ WZHHW &9 :KR , DP Ȃ LQ  FKDUDFWHUV I head the Salam Afghanistan Media Organization (SAMO) and its network of over a hundred radio stations, Salam Watandar 6WUHQJWKV DV D FRQVXOWDQW Radio Network. I’ve been working in this field for nine years - Media development now and it’s still exciting. - Media program design and launch - Communication for development 2WKHU WKLQJV \RX VKRXOG NQRZ DERXW PH P\ H[SHU- - Media business strategy and solutions WLVH DQG H[SHULHQFH - Partner relations and fundraising I studied business and political science at university, and am - Media network setup, management, and coordination passionate about effecting positive change around me. I like - Digital transition to read all sorts of books but enjoy most of all the writing of the great Persian poet Rumi. I volunteer with local or- ganizations to promote literacy, improve education quality, :RUNLQJ ODQJXDJHV and support and increase the economic activity of women in Farsi, Pashto, Uzbeki, English peri-urban areas of Afghanistan. 3UHYLRXV H[SHULHQFH D VHOHFWLRQ  0\ SURIHVVLRQDO YLVLRQ LV  SAMO samo.af The vision of my organization is to see an Afghanistan with Salam Watandar swn.af active citizens rather than passive subjects — for Afghans to be the solution to the quagmire they are in. Media and com-

, DP LQVSLUHG E\  … life and its purpose. With so much death and destruction around me in Afghanistan, I’ve come to appreciate the value of life and continuously ponder its purpose.

,I \RX ZHUH WR FRPH WR P\ FRXQWU\ WKLV LV ZKHUH , ZRXOG WDNH \RX First, I would get you some authentic kebabs and then take you to the old, crowded market in Kabul to get you some local clothing. Then we would hit the road and I’d show you the rug- ged beauty of the country, stopping in villages for local tastes and delicacies. Back in Kabul, I would take you to the TV Hill to show you some local media development. Then, I would invite you to a discussion on media, crowning your visit with good food and light, live music.

DW Akademie Organizational Development Consultancy meets Media Viability 15 CAMBODIA VY NOP

0\ WZHHW &9 :KR , DP Ȃ LQ  FKDUDFWHUV I‘m founder and currently executive director of CamboJA. I worked as media director of CCIM from 2007 to May 2020. 6WUHQJWKV DV D FRQVXOWDQW I have an associate degree in journalism from the Royal Uni- - Content production versity of Phnom Penh and a Master’s degree in private law. - Media training - Press freedom and freedom of expression 2WKHU WKLQJV \RX VKRXOG NQRZ DERXW PH - Community radio development P\ H[SHUWLVH DQG H[SHULHQFH - Organizational development I have been working for years to promote press freedom, - Innovation and team inspiration freedom of expression and human rights. In my career, I have - Problem solution and positive thinking provided interviews and analysis, and contributed to papers such as the Universal Periodic Review (UPR). :RUNLQJ ODQJXDJHV I have been working almost 15 years in the management posi- Khmer, English tion, as program manager and media director/editor-in-chief with the Cambodian Center for Independent Media (CCIM). 3UHYLRXV H[SHULHQFH D VHOHFWLRQ  Besides my management role supervising 40 local and foreign CamboJA camboja.net staff members on the daily editorial teams, I am also a mem- CCIM ccimcambodia.org ber of the management team which works to initiate direction, FM 93.5 (local radio) develop strategy, monitor mechanisms, policy and guidelines, raise funds and generate income.

0\ SURIHVVLRQDO YLVLRQ LV  … to build up a framework for Cambodia which would support social justice.

, DP LQVSLUHG E\  … my work to support vulnerable people, to promote people’s voices, rights and freedom, and to inspire the younger generation to be good leaders.

,I \RX ZHUH WR FRPH WR P\ FRXQWU\ WKLV LV ZKHUH , ZRXOG WDNH \RX Angkor Wat temple which is located around 315 Kilometres north-west of Phnom Penh.

16 Imprint

38%/,6+(5 5(63216,%/( 38%/,6+(' Deutsche Welle Carsten von Nahmen April 2021 53110 Bonn Jan Lublinski Germany © DW Akademie (',7256 Nadine Jurrat Rune Meissel Jackie Wilson

DW Akademie Organizational Development Consultancy meets Media Viability 17 DWAkademie DW Akademie is Deutsche Welle’s center for international media development, journalism training and knowledge transfer. @dw_akademie Our projects strengthen the human right to freedom of expression DWAkademie and unhindered access to information. DW Akademie empowers people worldwide to make independent decisions based on reliable [email protected] facts and constructive dialogue.

dw.com/en/dw-akademie/media-viability DW Akademie is a strategic partner of the German Federal Ministry for Economic Cooperation and Development. We also receive funding from the Federal Foreign Office and the European Union and are active in approximately 50 developing countries and emerging economies.

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