Creative Media Network in Partnership with Shaftesbury CREATIVE

CREATIVE MEDIA NETWORK

Creative Media Network (CMN) aims to build aspirant and confident young people, by supporting them to develop the skills and experience to equip them for an uncertain and challenging future. Our programmes centre on providing creatively minded young people aged 16-24, with creative industry focussed training, mentoring and skills development.

Our young creatives are supported by industry-professionals to tackle authentic work assignments and live-briefs, helping them to develop real-world experience of creative careers. Outcomes include re- engagement with mainstream education, securing work experience placements with renowned creative businesses, gaining apprenticeship places and securing pathways into employment, self- employment or enterprise.

With a track record of delivering innovative programmes that provide positive and lasting outcomes for diverse and disadvantaged young people, CMN were delighted to work with Shaftesbury in a true spirit of public and private partnership, delivering some exceptional results in the process. © 2015 Creative Media Network – All rights reserved Creative Media Network in partnership with Shaftesbury

ALUMNI & ARTIST CURATORS:

CMN devised a project to return legendary hip hop record store and artist development hub, Deal Real to its iconic home in Carnaby.

The intention? To celebrate its heritage as a store that supported countless emerging artists and a platform from which many of the new generation of music stars burst onto the scene. To re-establish the ethos and the culture that thrived and bring a piece of this back to Carnaby.

PROJECT: AIMS

KANO HARRY LOVE Join the dots between established & emerging talent: Working with Deal Real alumni who curated and showcased the cream of London and the UK’s undiscovered and underrepresented creative talent, including emerging visual artists, musicians and fashion designers.

Creating a creative community hub: Created an interactive pop-up, live events and exhibition space. A space where music and creative artists, industry professionals and fans alike witnessed new talents, mingled and networked. Where visitors participated in workshops, gain information and advice and experience new emerging talent.

Supporting tomorrow’s creatives, today! Established a structured and accredited youth engagement & development programme, delivering training, experiential learning & development opportunities, increasing the skills, confidence and employability of 10 young people aged 16-25. KATE TEMPEST TINCHY STRYDER © 2015 Creative Media Network – All rights reserved Creative Media Network in partnership with Shaftesbury

CREATIVE COMMUNITY HUB:

INSTORES • High-profile showcases curated by Deal Real alumni Kano, Tinchy Stryder, Kate Tempest and Harry Love, enabled notable, high-profile artists and genre pioneers to select and showcase the best in new emerging stars.

• A phenomenal success, each event was oversubscribed with hundreds of music enthusiasts and fans, wanting to witness emerging artists that included Little Simz, Novelist, Yungen, Loyle Carner, Ms Banks, Griminal, Lady Leshurr, Lady Lykes and many more…

• Deal Real’s customary open-mic session was also a major hit with the audience, allowing numerous young aspiring artists to showcase their talents. © 2015 Creative Media Network – All rights reserved Creative Media Network in partnership with Shaftesbury

CREATIVE COMMUNITY HUB:

“REAL TALK” INDUSTRY ROUNDTABLES • 24 Industry influencers, cultural commentators, artists and journalists debated previously undiscussed issues surrounding hip-hop’s artistic progression, creative professional development, industry diversity and music’s role in social change.

• Real Talk audiences included students, established and aspiring creatives enjoying unparalleled insights and networking with influencers and tastemakers.

• Production masterclasses by renowned UK producer and Deal Real alumni, Eric Lau, engaged aspiring producers, music enthusiasts, fans and curious hobbyists alike. © 2015 Creative Media Network – All rights reserved Creative Media Network in partnership with Shaftesbury

CREATIVE COMMINITY HUB:

EMERGING FASHION DESIGNERS: • Fashion forward, emerging streetwear designers were hand picked to showcase and sell their brands at Deal Real Legacy pop-up and take their place on London’s iconic fashion district, alongside some of fashions biggest names.

• Before taking up residence, designers were invited to attend an intimate workshop and mentoring session with acclaimed designer and creative director Harris Elliott, who put together an amazingly effective panel of his close associates including Andrew Ibi (Course Director, Fashion MA, Kingston University) and Kervin Marc (Creative Director, OKMarc / TagFree).

• The designers sold 000’s of pounds worth of merchandise and picked up some notable supporters along the way, including BBC Apprentice winner Tim Campbell and renowned UK rapper Giggs. © 2015 Creative Media Network – All rights reserved Creative Media Network in partnership with Shaftesbury

CREATIVE COMMUNITY HUB:

VISUAL ARTS EXHIBITION • Hip hop inspired visual artists TDMN and Moose & Yeti were commissioned to exhibit new works, exploring the theme of Pen-to-pad, celebrating the unmistakable tools of the creative, whether MC, artists, illustrator, author or designer.

• The artists we’re let loose on the shop basement and facilitated to collaborate, creating a stunning mural, combining both distinctive styles.

• The exhibition was a huge success for both artist, selling numerous prints and exposing them to new audiences and gaining very high profile support. © 2015 Creative Media Network – All rights reserved Creative Media Network in partnership with Shaftesbury

SUPPORTING TOMORROW’S CREATIVES, TODAY!

TRANING PROGRAMME • CMN devised an accredited engagement and development programme in partnership with City of Westminster College, delivering industry relevant training in video production, social media and events management.

• Group mentoring sessions enabled trainees to hear inspiring stories from industry professionals. Authentic work experience opportunities increased the skills, confidence and employability of 10 diverse students aged 16-25.

LIVE BRIEFS & WORK PROJECTS • Short film: Working with industry professionals, the students were challenged to film, edit and produce a short-film discussing the significance of record shop culture to UK music and hip hop.

• Launch Event: Following this, they were tasked with working with event management professionals to plan and manage their very own high-profile launch event to premiere the short film.

• Event Staff: 13 Students from Greenwich University and BCE Academy were also provided work experience as event stewards, front-of-house and runners, to help assist in managing all Deal Real Legacy events.

“I was given the opportunity to meet some amazing people during this experience and gain a vast amount of knowledge that I know I wouldn’t have gained if I were just sat in front of a computer at Click to watch Student Film: “Seven Emcees” college reading about it” Devidas age 16 © 2015 Creative Media Network – All rights reserved Creative Media Network in partnership with Shaftesbury

WORK EXPERIENCE PLACEMENTS:

WITH RENOWNED SOHO MEDIA BUSINESSES • Delivering a complete end-to-end experience for our students, CMN worked with Shaftesbury to broker amazing two-week work placements, with some of Soho’s highly acclaimed media companies.

• Rather than merely making tea, the students were engaged in authentic and valuable work, given real responsibilities and empowered to use many of the new skills they had leaned. The results were truly win-win!

“It was beneficial having young talent around, bringing enthusiasm and passion to the office. It brought the team to together to think about how we currently work and how we can improve” Nichola Desay, Cinime

“Alex was an absolute pleasure to have at the company and played an important role in helping the running team over the two weeks that he was here...we’d definitely be interested in participating again!” Claire Richardson, Molinaire © 2015 Creative Media Network – All rights reserved Creative Media Network in partnership with Shaftesbury

PROJECT OUTCOMES BY NUMBERS:

“I gained more. I did not expect this course to boost my confidence that much, motivate me to do more, give such an unforgettable insight on how the industry works and teach me about networking and marketing myself.” Jamil age 19

IN-STORE EVENTS TRAINING PROGRAMME AREA OUTPUT Shortlisted Students 13 Instore events 11 Recruited Participants 9 Artists & performers 52 Training Sessions 14 DJs 12 Training Hours 91 Music & creative industry tastemakers 24 OCN Accreditations (Community Dev. & Leadership) 16 Attendees 1342 Work Experience Outcomes 8

EMERGING DESIGNERS EVENT MANAGEMENT WORK EXPERIENCE Designers Showcased in Deal Real Legacy 8 Young Event Managers Work Experience 13 Designer Industry Masterclass & training 4 Hrs Members Aged 16-24 Designer showcase days 52 Total Engagement Hours x11 events @ 6hrs 66 Hrs Cumulative designer product sales 157

VISUAL ARTS EXHIBITION EMPLOYMENT OUTCOMES Visual Artists / Photographers showcased 5 Shop assistants previously unemployed 4 Designer showcase days 52 © 2015 Creative Media Network – All rights reserved Creative Media Network in partnership with Shaftesbury

THANK YOU! Creative Media Network would like to send a heartfelt thanks to the entire Shaftesbury team, for supporting the Deal Real Legacy programme. Your enthusiasm for the partnership and commitment to the project contributed significantly to making it a huge success, helping us deliver these amazing outcomes for our young people. We would also like to send a huge thanks to our partners, industry mentors, work placement hosts, contributors, volunteers and supporters who contributed to making this possible.