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Inside the Campaign: Book Contents Managing Elections Introduction: Constantly Shopping for Votes in Canada Alex Marland with Susan Delacourt Edited by Alex Marland part 1: caretakers and & Thierry Giasson participant observers Copyright: UBC Press, 2020 1. Election Administrators Andrea Lawlor & Marc Mayrand isbn 9780774864688 (pdf) www.ubcpress.ca/inside-the- 2. Political Staff campaign Paul Wilson & Michael McNair 3. Public Servants Lori Turnbull & Donald Booth 4. Leaders’ Debate Coordinators Brooks DeCillia & Michel Cormier 5. News Editors Open Access Version of the Printed Book Colette Brin & Ryan MacDonald This book is the open access version of Inside the 6. Pollsters Campaign: Managing Elections in Canada, available André Turcotte & Éric Grenier for purchase in paperback from UBC Press. Please encourage your university library to purchase a part 2: campaign offices and the campaign trail paperback version and/or purchase one yourself. 7. Party Fundraisers Notification of Copyright Erin Crandall & Michael Roy This open access publication may be shared in 8. Party Platform Builders accordance with the standard terms of Creative Jared Wesley & Renze Nauta Commons licensing. The unaltered material may be 9. National Campaign Directors copied or redistributed in any medium or format David McGrane & Anne McGrath for normal academic scholarship only and not for 10. National Campaign Director commercial purposes or financial gain. Refer to of Communications https://creativecommons.org/licenses. Stéphanie Yates & John Chenery 11. Senior Adviser to the Leader Cover Artwork on Tour The cover art of this book is not open access and is Mireille Lalancette with Marie Della Mattia subject to copyright. It can be reproduced to publicize the book or a book chapter. Otherwise, written 12. Political Advertisers permission to reproduce the cover must be obtained Vincent Raynauld & Dany Renauld from UBC Press. 13. Third-Party Activism Thomas Collombat & Magali Picard 14. The Independent Candidate Tamara Small & Jane Philpott Conclusion: Revealing the Campaign Machine Anna Lennox Esselment & Thierry Giasson Inside the Campaign COMMUNICATION, STRATEGY, AND POLITICS thierry giasson and alex marland, series editors Communication, Strategy, and Politics is a groundbreaking series from UBC Press that examines elite decision making and political communication in today’s hyper-mediated and highly competitive environment. Publications in this series look at the intricate relations among marketing strategy, the media, and political actors and explain how they affect Canadian democracy. They also investigate inter connected themes such as strategic communication, mediatization, opinion research, electioneering, political management, public policy, and e-politics in a Canadian context and in comparison to other countries. Designed as a coherent and consolidated space for diffusion of research about Canadian political communication, the series promotes an interdisciplinary, multi-method, and theoretically pluralistic approach. Other volumes in the series are Political Marketing in Canada, edited by Alex Marland, Thierry Giasson, and Jennifer Lees-Marshment Political Communication in Canada: Meet the Press and Tweet the Rest, edited by Alex Marland, Thierry Giasson, and Tamara A. Small Framed: Media and the Coverage of Race in Canadian Politics, by Erin Tolley Brand Command: Canadian Politics and Democracy in the Age of Message Control, by Alex Marland Permanent Campaigning in Canada, edited by Alex Marland, Thierry Giasson, and Anna Lennox Esselment Breaking News? Politics, Journalism, and Infotainment on Quebec Television, by Frédérick Bastien Political Elites in Canada: Power and Influence in Instantaneous Times,edited by Alex Marland, Thierry Giasson, and Andrea Lawlor Opening the Government of Canada: The Federal Bureaucracy in the Digital Age, by Amanda Clarke The New NDP: Moderation, Modernization, and Political Marketing,by David McGrane Gendered Mediation: Identity and Image Making in Canadian Politics, edited by Angela Wagner and Joanna Everitt What’s Trending in Canadian Politics? Understanding Transformations in Power, Media, and the Public Sphere, edited by Mireille Lalancette, Vincent Raynauld, and Erin Crandall See also Canadian Election Analysis 2015: Communication, Strategy, and Democracy, edited by Alex Marland and Thierry Giasson. Open access compilation available at http://www.ubcpress.ca/canadianelectionanalysis2015. Inside the Campaign Managing Elections in Canada Edited by ALEX MARLAND and THIERRY GIASSON © UBC Press 2020 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, without prior written permission of the publisher, or, in Canada, in the case of photocopying or other reprographic copying, a licence from Access Copyright, www.accesscopyright.ca. 29 28 27 26 25 24 23 22 21 20 5 4 3 2 1 Printed in Canada on FSC-certified ancient-forest-free paper (100% post-consumer recycled) that is processed chlorine- and acid-free. Library and Archives Canada Cataloguing in Publication Title: Inside the campaign : managing elections in Canada / edited by Alex Marland and Thierry Giasson. Names: Marland, Alex, editor. | Giasson, Thierry, editor. Series: Communication, strategy, and politics. Description: Series statement: Communication, strategy, politics, ISSN (print) 2368-1047, ISSN (ebook) 2368-1055 Identifiers: Canadiana (print) 2020018413X | Canadiana (ebook) 20200184148 | ISBN 9780774864671 (softcover) | ISBN 9780774864688 (PDF) | ISBN 9780774864695 (EPUB) | ISBN 9780774864701 (Kindle) Subjects: LCSH: Political campaigns – Canada. | LCSH: Campaign management – Canada. | LCSH: Canada. Parliament – Elections, 2019. Classification: LCC JL193 .I57 2020 | DDC 324.70971 – dc23 UBC Press gratefully acknowledges the financial support for our publishing program of the Government of Canada (through the Canada Book Fund), the Canada Council for the Arts, and the British Columbia Arts Council. This book has been published with the help of a grant from the Canadian Federation for the Humanities and Social Sciences, through the Awards to Scholarly Publications Program, using funds provided by the Social Sciences and Humanities Research Council of Canada. Publication of this book was also made possible with the help of funding provided by Université Laval and Memorial University of Newfoundland. Printed and bound in Canada by Friesens Set in Bodoni, Baskerville, and Myriad by Artegraphica Design Co. Ltd. Copy editor: Dallas Harrison Proofreader: Alison Strobel Indexer: Hannah Loder Cover designer: Kimberley Devlin UBC Press The University of British Columbia 2029 West Mall Vancouver, BC V6T 1Z2 www.ubcpress.ca Marland_rev_08-03-2020.indd 4 2020-08-03 9:57:16 AM Contents Acknowledgments vii List of Abbreviations ix Editors’ Note x Introduction: Constantly Shopping for Votes 3 Alex Marland with Susan Delacourt Part 1: Caretakers and Participant Observers 1 | Election Administrators 31 Andrea Lawlor and Marc Mayrand 2 | Political Staff 45 Paul Wilson and Michael McNair 3 | Public Servants 59 Lori Turnbull and Donald Booth 4 | Leaders’ Debate Coordinators 71 Brooks DeCillia and Michel Cormier 5 | News Editors 85 Colette Brin and Ryan MacDonald 6 | Pollsters 99 André Turcotte and Éric Grenier Part 2: Campaign Offices and the Campaign Trail 7 | Party Fundraisers 111 Erin Crandall and Michael Roy 8 | Party Platform Builders 123 Jared Wesley and Renze Nauta 9 | National Campaign Directors 135 David McGrane and Anne McGrath 10 | National Campaign Director of Communications 147 Stéphanie Yates and John Chenery 11 | Senior Adviser to the Leader on Tour 159 Mireille Lalancette with Marie Della Mattia 12 | Political Advertisers 173 Vincent Raynauld and Dany Renauld 13 | Third-Party Activism 185 Thomas Collombat and Magali Picard 14 | The Independent Candidate 197 Tamara A. Small and Jane Philpott Conclusion: Revealing the Campaign Machine 207 Anna Lennox Esselment and Thierry Giasson Index 243 vi Contents Acknowledgments ALL OF THE CONTRIBUTORS in this book followed imposing editorial guidelines and collaborated in speedy fashion. The editors wish to thank all of them for their investment in this project. Inside the Campaign: Managing Elections in Canada exists because of a major commitment from UBC Press. Previously, it produced the digital publication Canadian Election Analysis 2015: Communica­ tion, Strategy, and Democracy featuring fifty-seven short contributions from sixty-six academics, students, and journalists. The publication was publicly available just three weeks after election day. Building on the success of that venture, UBC Press committed to produce a book that combines traditional academic formats with public en- gagement. In addition to rethinking its normal production process in order to fast-track publication – such as commissioning a book cover before the chapters were drafted – the Press boldly agreed to publish both a conventional peer-reviewed printed book and an open access publication. Aside from the obvious financial implica- tions, this involved new ways of thinking about chapters to ensure that the content travels as stand-alone documents and identifying new ways to publicize them. The editors, participants, and ultim- ately readers are indebted to the willingness of UBC Press to sup- port this venture, in particular Megan Brand, Laraine Coates, Kerry Kilmartin, Nadine Pedersen, Melissa Pitts, and Randy Schmidt. Thank you to Kimberley Devlin
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