Kaya FM Performance

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DEMOGRAPHIC PROFILE Listenership by location and device KAYA FM 89% 75% PERFORMANCE HIGHLIGHTS (Part 1 of 2) KAYA FM enjoys a strong audience throughout the day and 37% week (Mon to Sun) 42% KAYA FM has a past 7 day listenership of 777 000 31% 150 listeners, predominantly black. The core target 11% market is urban, AFROPOLITAN listeners between 14% 100 the ages of 25 and 49 in Gauteng. KAYA FM offers 3% 4% 50 a rich mix of music, news, sport and topic-driven features. Gauteng Regional Commercial Stations : Black adults (‘000) 0 KAYA FM ranks 1st 0500-0515 0530-0545 0600-0615 0630-0645 0700-0715 0730-0745 0800-0815 0830-0845 0900-0915 0930-0945 1000-1015 1030-1045 1100-1115 1130-1145 1200-1215 1230-1245 1300-1315 1330-1345 1400-1415 1430-1445 1500-1515 1530-1545 1600-1615 1630-1645 1700-1715 1730-1745 1800-1815 1830-1845 1900-1915 1930-1945 2000-2015 2030-2045 2100-2115 2130-2145 1h58 174 000 Kaya FM 95.9 696 Daily Ave M-F Sat Sun Exclusive YFM 99.2 560 Ave Qhr, Mon – Sun, ADULTS Listenership Listening 947 290 Jacaranda FM 290 702 128 Lifestyle Statements Gauteng Regional Commercial Stations : Black, Age 25 – 49, LSM 6-10 I consider my diet to be very healthy 44% KAYA FM ranks #1 I have an eye on calories, sugar and fat when it comes to Kaya FM 95.9 430 food 50% I am using my rewards + loyalty programs more than last YFM 99.2 270 year 37% I usually consult a professional financial advisor before 947 177 deciding on financial matters 53% Jacaranda FM 137 Price determines my brand choice 46% I do some form of sport or exercise at least once a week 42% 702 81 Source: BRC RAM Apr 19 – Mar 20 DEMOGRAPHIC PROFILE Average Age: 37 years KAYA FM SEM (Socio Economic Segmentation) PERFORMANCE HIGHLIGHTS (Part 2 of 2) 20% 39% 17% 16% 14% Weekly Cume 777 000 13% 27% 8% 17% 17% 4% 3% 4% Mon-Sun (06h00-18h00) 754 000 1% 15-24 25-34 35-49 50+ SEM 1 SEM 2 SEM 3 SEM 4 SEM 5 SEM 6 SEM 7 SEM 8 SEM 9 SEM 10 (Average) Mon-Fri (06h00-18h00) 701 000 LSM Profile Saturday (06h00-18h00) 421 000 Population profile Listeners Listeners Sunday (06h00-18h00) 393 000 6% 24% 26% 19% 17% 9% Unique Browsers 47 522 LSM 1 - 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10 Page Views 125 812 50% 50% Black=90% White=2% Male Female Indian/Asian=1% Coloured=7% kayafm.co.za Visits 81 467 Average Household Income: R17 490 Commercial radio stations available in the region 8 37% 97 400 Subscribers NORTH 27% Small Rural WEST Tshwane 20% 8% Urban 1% 283 625 Fans 11% 8% EKURHULENI Johannesburg 661 167 Followers WEST RAND Social Media R40000+ SEDIBENG MPUMA- 52 900 Followers LANGA R0R4999 - Metro R5000 - R9999 88% FREESTATE R10000R19999 - R20000R39999 - Source: BRC RAM Apr 19 – Mar 20/ Narratiive May 2020 / Social Media as of 03 Jun 2020.

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