The News Magazine of the International Union of Pure and Applied Chemistry (IUPAC) CHEMISTRY International July-August 2010 Volume 32 No. 4 Analogue-Based Drug Design Understanding Climate Change Chemistry 2.0 From the Editor CHEMISTRY International hile joking over our iconic “C” logo for the 2011 International Year The News Magazine of the International Union of Pure and Wof Chemistry, a friend of mine suggested that the “C” should be Applied Chemistry (IUPAC) for Communication. “Yes,” I replied, and from there we went on debating the many communication challenges we all experience in our professional www.iupac.org/publications/ci and personal worlds. We agreed that most chemists are not at the forefront of exploiting Managing Editor: Fabienne Meyers communication opportunities readily available Production Editor: Chris Brouwer in the online world. Fortunately, we noted, Design: pubsimple there are “explorer chemists” out there who do adapt selected technologies, which then All correspondence to be addressed to: percolate into our world, bringing unforeseen Fabienne Meyers benefits to how we do things. It may be true IUPAC, c/o Department of Chemistry that other scientific communities embrace Boston University new tools much faster, but in the end, I am Metcalf Center for Science and Engineering sure we will get there. A new generation of chemists will undoubtedly 590 Commonwealth Ave. bring along new tools, some transferred from other social contexts. Boston, MA 02215, USA The discussion changed course when we realized that there are many folks, including specialists in communication, who are very inter- E-mail:
[email protected] ested in the behavior of chemists and their challenges in communicat- Phone: +1 617 358 0410 ing.