Little Stiller Distillery”
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LITTLE STILLER PTY LTD ATF MANA FAMILY TRUST “LITTLE STILLER DISTILLERY” 7 MANDURAH TERRACE, MANDURAH, WA 6210 Public Interest Assessment (PIA) Page 1 of 87 Table of Contents Introduction ................................................................................................................................................................5 The Applicant...............................................................................................................................................................5 Overview……................................................................................................................................................................5 Part 2 Manner of Trade................................................................................................................................................6 2.1 - Facilities and services .……………………..................................................................................................................6 2.1 - Venue Layout……...................................................................................................................................................6 2.1 - Liquor Storage......................................................................................................................................................13 2.1 - Waste Storage….………………..................................................................................................................................14 2.1 - Number of Seats...................................................................................................................................................14 2.1 - Number of employees ….......................................................................................................................................15 2.2 - Trading hours……………………………………………………………………………………………………………………….………………………….15 2.2 - Peak time admittance and patron management………………………………………………………………………………………………16 2.2 - Food and beverages……………………………………………………………………………………………………………………………………….. 16 2.2 – Entertainment…………………………………………………………………………………………………………………………………………………18 2.3 - Target client base…………………………………………………………………………………………………………………………………………….19 2.4 – Theme and décor…………………………………………………………………………………………………………………………………………….20 Part 3 – Public interest……………………………………………………………………………………………………………………………………………..21 3.1 - Public interest and benefits to the community………………………………………………………………………………………………...21 3.1 - Locality...................................................................................................................................................................23 3.1 - Mandurah Facts and Figures…………………………………………………………………………………………………………………..……….24 3.1 - Demographics of the Locality ...............................................................................................................................31 3.1 - Household Type....................................................................................................................................................33 3.1 - Key Statistics.........................................................................................................................................................35 Objects of the Act – Section 5………………………………………………………………………………………………………………………………….41 PART 4 - Harm or Ill Health………………………………………………………………………………………………………………………………………46 4.1 – At risk groups within the locality……………………………………………………………………………………………………………………46 4.2 – Social health indicators……………………………………………………………………………………………………………………………….....52 4.3 - Proposed strategies the applicant will implement to minimise harm or ill-health…………………………………………...57 Page 2 of 87 PART 5. Impact on amenity………………………………………………………………………………………………………………………………….58 5.1 - Nature and character of local community……………………………………………………………………………………………………58 5.2 - How the proposed premises fits within the amenity………………………………………………………………………….………..59 5.3 - Positive recreational, cultural, employment or tourism benefits for the community……………………………..…….69 5.4 – Consultation with local government…………………………………………………………………………………………………………….70 5.6 - Outlet density information……………………………………………………………………………………………………………………………70 5.7 - Public transport…………………………………………………………………………………………………………………………………………….75 5.8 – Parking………………………………………………………………………………………………………………………………………………………….75 5.9 - Location Improvement…………………………………………………………………………………………………………………………………..76 5.10 – Potential impact on the level of noise and anti -social activities including management strategies to minimise this impact…………………………………………………………………………………………………………………………………………………………....76 5.11 – Potential impact on vandalism, litter, criminal acts…………………………………………………………………………………….77 Part 6 - Offence, annoyance, disturbance and inconvenience……………………………………………………………………………….84 Part 7 - Community Consultation………………………………………………………………………………………………………………………….87 7.1 Community buildings or facilities located in the locality of the licensed premises…………………………………………..87 7.2 – Stakeholders who will served with a notice advising of application …………………………………………………….………88 Conclusion..................................................................................................................................................................88 APPENDICES Page 3 of 87 INTRODUCTION This Public Interest Assessment (PIA) supports the application for the following: Application: Tavern Licence Applicant: The Trustee for the Mana Family Trust (ABN 53784826711) Premises Name: Little Stiller Distillery Premises Location: 7 Mandurah Terrace, Mandurah WA 6210 Locality Government: City of Mandurah This document was authored and produced by Jiah Minifie (‘The Owner’) and Marie TeAu (‘Authorised Person’). This PIA addresses all pertinent aspects of the public interest in accordance with the Liquor Control Act WA 1988 (Act), last amended as of 2nd November 2019, and the Department of Racing, Gaming & Liquor’s (RGL) Public Interest Assessment Policy, last amended as of 3rd October 2018 (PIA Policy). This public interest assessment forms part of the Applicant’s Tavern licence application and should be read in conjunction with supporting evidence. THE APPLICANT Sole Director of the Applicant, Jiah Minifie, has over three decades of experience in the hospitality industry. He has worked in management positions in both large and small venues such as the Brighton Hotel in Mandurah and for the last eleven plus years as an Owner/Operator of Catch22 Restaurant and Little Stiller for the last three plus years also in Mandurah. Jiah started his career in hospitality when he was 14 years old as a kitchen hand at Dux de Luxe in Christchurch New Zealand, going on to complete an apprenticeship and become a fully qualified Chef while in their employ. Upon completion of his apprenticeship at nineteen he moved to Perth and worked his trade in venues north of the river, until moving to Mandurah, where he worked his way up to become the Head Chef. Jiah became the owner of Catch22 Restaurant, in partnership with his mother Marie TeAu in November 2009 and Little Stiller in April 2017. Jiah is a proficient Managing Director, Approved Manager and has a passion for mixology and his extensive skills and experience will assist in in ensuring that the Applicant operates under the highest standards and adopts stringent harm minimisation strategies and policies. APPDX 1 - CERTIFICATE OF ATTAINMENT - JIAH MINIFIE OVERVIEW The Mana Family Trust wishes to diversify and expand operations and by default the Hospitality and Tourism Industry in Mandurah as a whole, with a venue that would be a “boutiquey” Tavern, with a fully operational Distillery making gins and vodkas using local produce and ingredients being produced and sold on site. Page 4 of 87 The Mandurah Hospitality/Tourism Industry currently does not have a micro-brewery or distillery and it is the distillery operation within the proposed business which will make it an iconic venue, not only for Mandurah, but for Western Australia hospitality. The project is something new and exciting for Mandurah further activating the CBD. The novelty of this operation and the visual effect of the distillery will intrigue and delight locals and tourists’ alike, drawing folk into Mandurah and subsequently the local region. We need to establish Mandurah firmly on the map as the place to visit, with exciting options of things to do and see. We are currently competing with Margaret River, Busselton and Bunbury, who are far more established and experienced in providing attractions and experiences for folk to enjoy when visiting. Mandurah missed the boat when the new freeway went through and didn’t take the same advantage of the opportunities available at that time, as places like Margaret River did, we cannot miss the opportunities we currently have, that this COVID-19 emergency period offers. We have the advantage of only being an hour from Perth and have yet to capitalise significantly on this point, with our offerings in Mandurah. We need to have points of difference in our experiences and attractions that folk cannot just drive past or go “what’s there to do in Mandurah?” There are some local business owners that have worked hard to put themselves in front of a wider audience, but we need to do more, if we are going to survive and come out of COVID-19 period with strong growth in our local economy. PART TWO - MANNER OF TRADE The applicant seeks approval to sell and supply liquor for consumption both on and off