2020                      2020 1 Pedunculate oak Slama art Tibor Sekelj Annual carnival bell Quercus robur, a monumental deciduous ‘Slama’ Festival is a sculptors’ colony the last classical geographer, ringers’ pageant tree, typical for habitats in deep, sandy, that cultivates land-art sculptures ethnographer and explorer, original carnival ceremony fertile and mostly wet soils with high made of straw, burnt on the last day promoter of , a that includes scary masks, groundwater levels. Spačva, an old forest of the colony. Straw is also a medium polyglot, and citizen of the inscribed in 2009 on the north of the Sava River, between of artistic expression of the art world, who called UNESCO’s Representative and Županja, is a remnant of vast Pannonian colony from Tavankut near Subotica, his home List of the Intangible woods, and the oak itself symbolizes where straw paintings are made Cultural Heritage of stability, durability and metaphorical Humanity uprightness in rising above the problems of everyday life.

Orion Tomislav Gotovac Rudina Culture 20,21 anthropomorphic figure Croatian conceptual Romanesque church of St. the symbol of Novi Sad’s representing the Orion and multimedia artist, a Michael with cantilevers and candidacy for the European constellation, found film maker, an actor and ashlars – human heads, from Capital of Culture 2021 at the bottom of the performer, born in 1937 in the 12th century, represents Vučedol terrine, the basis Sombor the richest accomplishment for understanding of of Romanesque sculptures in weather cycles. Vučedol continental culture also created the first and very precise Indo-European calendar

Two gold coins Croatian Academy of Sciences and Arts – the Cibalae, today’s highest scientific and artistic institution in Vinkovci, was the Croatia. It has, in its coat of arms, an image of the birthplace of two man credited for its modern organization and its Roman emperors benefactor, the great bishop and reformer , who was born in in 1815 Vučedol calendar and died in Đakovo in 1905 a ritual terracotta vessel with carved ornaments, dated to 2600 years BC, depicting six constellations at sunset, and dividing the year into four seasons and 12 months

Four gold coins Sirmium, today’s Medressa in Tuzla Srijemska Mitrovica, was educational institution in the birthplace of four Tuzla from the time of the Roman emperors Ottoman rule

Julije Knifer Bauhaus Victor Vasarely ECoC 2010 one of the most significant two prominent creative the father of Op-Art, was the symbol of Pécs, Croatian artists of the 20th individuals from the born in Pécs in 1906 European Capital of century, a co-founder of school founded by Walter Culture the Gorgona Group and a Gropius were born in two participant in the subversive Baranja villages, only ten exhibition New Tendencies, kilometres apart born in 1924 in Osijek

Limes Albert Einstein Dove-partridge EXIT border fortification he spent the most is a ritual terracotta vessel Europe’s major system encompassing creative years of his from the Eneolithic Vučedol summer rock festival almost the entire world work at his wife’s culture. Today, it is the held in Novi Sad since known at the time, built parents’ home in symbol of peace and of 2000 in the empire viewed as Novi Sad , a town in the the cradle of western vicinity of which it was civilization discovered. 2 3 Table of Contents

03 Foreword

05 Basic Principles

15 1. Contribution to the long-term strategy

23 2. European dimension

26 3. Cultural and artistic content

45 4. Capacity to deliver

52 5. Outreach

59 6. Management

77 Additional information Mayor’s CREDITS Foreword

Published by: City of Osijek

Mayor: Ivan Vrkić Osijek. I am certain that there is no the previous generations, which can Deputy mayor: Vladimir Ham better place for living than our city. be summarized in a form of natural The others may be larger, livelier, and cultural heritage resources in Executive team and authors of richer, even infrastructurally better its widest sense, needs to be seen the application form: Marijana equipped. However, the soul of as a potential in the function of Bošnjak M.Sc.; Igor Mavrin Ph.D.; our city makes it wonderful. The the development of new industries Mirta Matešić, M.Sc.; Martina years behind us, the period during and innovative cultural forms. Mikrut, Ph.D.; Dalia Mađarić, mag. and after the war, followed by the The culture close to the citizens, oec.; Milan Sivački Ph.D.; Miroslav period of transition have left deep without elitism, with a great deal Ambruš Kiš wounds to this beautiful soul. Like a of creativity is a guarantee of the faded photo, we often watch Osijek development of new audience social Cartography: doc. Damir as a pale picture of something activism. We want to decentralise Bralić, Marin Balaić it represented few decades and and democratise cultural contents, even centuries ago. The chance for bringing culture to every corner of Tipography: Nikola Đurek, Ph.D. Osijek to become the European our city and region, because it has Capital of Culture presents also its proven itself too often that culture Logo & design: Bojan Sivački, M.A. opportunity to experience strongly can and must be the initiator of the desired change. And here I do not dialogue and the bridge between Production: Mit Dizajn Studio mean the change in a urbanistic seemingly opposing sides. My and municipal sense, but rather the experience in leading the process Photo credits: Mario Romulić & change in perception of the city of Peaceful Reintegration of the Dražen Stojčić; Šime Strikoman for in the eyes of its inhabitants. The region of Croatia is a the Koncert Agency prestigeous project of the European constant reminder that the dialogue, Commission has proven to be reconciliation and tolerance pave English editors: AdHoc a catalyst of cultural, social and the way towards the happier and economic development of the cities more successful society. Osijek’s Candidacy board: Dražen Alerić, that succeed in its implementation. candidacy for the European Capital Vesna Brezovac, Stela Geršić, Vedran This is the change I wish for my city. of Culture 2020 title has united its Kralj, Ivan Kristijan Majić, Kornelija Opening of our cultural institutions cultural and political scene, I even Mlinarević, Dario Topić and their tighter linking to dare say the whole society around independent cultural stakeholders, an idea - the idea of progress. Special thanks to: citizens, artists, creating a synergy which I am grateful to the European NGOs, scientific and educational contributes to stronger and quicker Commission for this opportunity. community, employees of the development of creative capacities. No matter what the final result of City of Osijek, political parties, Osijek as a university centre this call will be – Osijek comes out cultural institutions, organizers wants to base its development on as a winner anyway! and participants of the panels, knowledge and creative industries, workshops and discussions, as well as on fast-growing ICT Ivan Vrkić, Oskultura blog interviewees sector. All that we inherited from Mayor of Osijek

3 the magnetic appeal of this area, resulted in a history of meeting and mixing of cultures from various parts of Europe, coming together precisely in this place. There is a strong community of Hungarians, Germans from the Danube region, as well as descendants of Germans, Basic Principles Austrians, Czechs and Slovaks who moved here to work as state officials or in search of business success, Serbians who settled in the area while fleeing from the vengeance of the Turks, and also Jews, refugees from Ukraine and Russia during the October Revolution, as well as Transcarpathian Rusyns who came to these areas in 17th and 18th century. Diversity of cohabitation of cultures, nations and religions, as well as their cultural exchange that took place in this area made it creative and productive, but occasionally it resulted in conflicts, often with severe Why does your city wish to take part and bloody consequences. The last in the competition for the title of war in the territory of east European Capital of Culture? has left deep-rooted consequences in terms of mutual relations of the There are at least 108,048 nations in the region. Mistrust, reasons for Osijek 2020! intolerance, even animosity. Even in Each of our reasons has a this human microcosm it is needed to name... and each can tell his/ build bridges. her story... And the story goes... This region’s own cultural richness, accumulated throughout centuries This area, being inhabited in a very specific environment, has practically since the dawn of time, also become enriched by the specific has always been a part of man’s creativity of European pluralist prehistoric migration routes. The continuities. In fact, there are few crossroads of routes and, at times, places in Europe where one can see of civilisations has always been such a varied pluralism in such a a place for travellers to stop, and small area, as a sort of European case for those living here to provide study. any kind of service to them. This position of a contact area between Osijek European Capital of Culture north and south, east and west; 2020 would be a metaphoric new this bridge between regions, bridge which would re-establish both metaphorical and literal, the severed connections and represented just as much a blessing relations among people of various as it did a curse for its inhabitants nationalities and religions of throughout millennia. southeast Europe, and establish The fact that it represented a some new, never before achieved bridge between cultures, as well as connections.

4 5 interconnected and networked in decision-making processes and for individuals, who can have different adoption of new thinking patterns and roles at the same time. When all implementation models.

project holders “start breathing”, so O2 JOURNALIST – media space will the entire city: becomes a platform for constructive polyphony without manipulating

O2 CITIZEN – is more than just information. An O2 journalist acts in a person with an address in the the interest of truth and of all citizens, city. He or she is an individual who conveying rather than creating an actively participates in the planning, image of reality. designing and redefining his/her city, changes his/her city and, in doing Culture is our oxygen. Oxygen is so, changes him/herself as well. An something everyone should be equally

O2 citizen takes part in political entitled to. This candidacy is our decision-making, co-creates cultural opportunity to fight for it! To fight for events, provides positive thinking, culture to become a developmental “Tell me and I forget, changes its actual and virtual function, the basic leverage toward environment and offers his/her own urban and regional development, not teach me and I may ideas and solutions. only in cultural but also in social and

O2 ARTIST – creates more than economic sense. To fight for culture remember, involve me just an artwork, a product of cultural to connect Osijek with Europe and activity or cultural and creative the world, and to open up the city to and I learn.” industry. With his/her activity, positive initiatives. In this concept, an artist changes the city which culture goes back to its etymological Benjamin Franklin becomes a stage, an atelier, a studio, point of origin and the term but also a work of art in its own “colere”, which means care for land/

The very idea of Osijek 2020 has 2020 has been motivated by right. An O2 artist facilitates this Earth, its cultivation and growth; continuously and successfully integration and cooperation of change by redefining the city, but but at the same time it places itself generated new social, cultural, creative forces of the city and the also him/herself. in a global digital context. urban, administrative and economic region, which relies on the young O2 VISITOR – becomes an active innovations, all aimed at overall generation, whose perspectives participant in urban life, rather Oxygen will “vascularise and development. Osijek’s candidacy differ from existing ones. A different than just an observer of events. An oxygenate” the basic platforms of for the title of European Capital of city, freshened and invigorated (by O2 visitor provides an opportunity activity of our project holders: Culture is a process of recognizing culture!) is symbolized by Oxygen for decomposition of cultural and and activating all unused potentials (O2), the synonym for a vitally creation-shaping of creative tourism, GOVERNANCE O2 – re- that exist in the city – institutional important gas of the same name. where each visitor changes the city, examination of models of governance and individual ones, public, civil The emphasis of this slogan lies in while also at the same time the city in the field of culture, economy and private ones, and a synergy the fact that it is associated with changes the visitor. and public administration, as well of those potentials. Through the expediting all desired processes. O2 ENTREPRENEUR – makes use as the overall society, is one of the preparation and implementation of Based on digital platforms, on of business opportunities offered main focuses which will enable the candidacy projects and programmes establishing a culture of new by the local, regional, national, achievement of the objective of it undergoes a transition toward a dialog and reconciliation, with transnational and global market. He/ OSIJEK O2, a city of good “circulation”. post-industrial society, for which it achievement of sustainable growth she participates in the development Modernization and digitalization has all the required resources and and development, Osijek O2 gives of its region by creating solutions of the governance process, with lacks only integrative energy. From an opportunity to all generations to for current cultural, environmental, simultaneous democratization a city it now is, Osijek is becoming live in a successful, competitive and social and economic issues. thereof, is the principle behind the city it should be, the improved connected city, both on European O2 ADMINISTRATOR – stimulates Osijek’s candidacy for European version of itself, a city that has and on global scale. participative democracy and Capital of Culture, but also one of poised itself to take a new breath While at the same time applying improvement of communication OSIJEK O2 ultimate objectives. and start breathing on its own. the top-down and the bottom- with the citizens. Osijek’s candidacy SPACE O2 – The relationship between

up approach, Osijek O2 enables a for the title of European Capital space and non-space, public and private, The main idea behind the candidacy multidimensional level of change, of Culture 2020 provides an virtual and real, rural and urban, central for European Capital of Culture and the facilitators of change are opportunity for inclusion of citizens and peripheral, and the increasingly

6 7 Osijek used to be one of the strongest industrial centres of Does your city plan to involve its attraction, the spatiotemporal Croatia in 19th and 20th century, a city where traditional surrounding area? Explain this choice. conceptual axis is key. Hungarian know-how constantly provided the continuation of economic city of Pécs was the European tradition. At the end of the 20th century, Osijek experienced Osijek perceives and Capital of Culture in 2010, Osijek the hardships of war, causing it to lose its (by then) mostly implements its candidacy for is making an effort to become positive development curve. War destruction provided the European Capital of Culture the European Capital of Culture a traumatic expediting of the diminishing power of the multidimensionally. in 2020, and Novi Sad, in , industrial era, and the consequences of the destruction made Logically, one dimension is urban has the ambition to become the identity reintegration harder. The elderly recall with nostalgia and suburban, and it includes European Capital of Culture in 2021. the times lost - the better days, while young generations the city and its surrounding area. Space shared by these three cities find it very hard to envision any kind of perspective for the Another dimension is regional and is characterized by similar cultural future. This has directly contributed to the general public’s it includes Osijek-Baranja County, visions and mentality, and the cities ambivalence toward inclusion in the European framework. Vukovar-Srijem County and other themselves have continuously shared neighbouring counties within similar ideas on representation of Nowadays Osijek lags behind not only the world, but also Croatian borders. Baranja, Vukovar, multicultural dialogue, and are ready the rest of Croatia when it comes to its economy and its Vinkovci, Ilok, as well as many other to be presented to the European perspectives. It is not only behind other cities one usually towns and villages in the region add public individually. compares it to – Split, and , but also behind diversity to the candidacy. the Croatian average. The current economic structure is The third dimension is transregional TIME CONTINUITY: 10, 20, 21... traditional, involving products of relatively low technological and transnational. It comprises level, mostly suited only for local consumption. There are only Danube and Pannonian regions The space-time component of several industries whose products can compete outside the and is emphasized by the fact that cross-border macro-regional local market. Positive examples from the business incubator Osijek’s candidacy is supported by candidacy is a unique and effectively cannot, at this rate, contribute to an economic turnover. The partner cities from four different dynamic setting of the concept of problems that are present in the economy are also reflected in countries. Via partner cities, the European Capital of Culture, the culture sector. , Bosnia and Herzegovina, with its title in 2010, introduced, the Serbia and Croatia are included essential issues of coexistence and blurred borderlines between these further emphasise existing problems. in Osijek’s initiative. This form of cooperation in the region, and Novi opposing concepts are given a new OSIJEK O2, with its project holders cooperation in Osijek’s candidacy is Sad will, if awarded the title in 2021, opportunity in OSIJEK O2 for re- and dimensions, is an opportunity a social novelty, with great potential just like Tuzla in the future, continue examination and redefinition, with for creation and realization of a for rapid beneficial influence on what will be accomplished in Osijek special emphasis on the environment new model of economy based on still fragile relations between the in 2020. and its conservation, in urban, suburban, sustainable development, digital mentioned countries – except for periurban and rural context and in platform and cultural and creative Hungary, with which the relations National and pan-European the context of pristine, untouched industries. are excellent on all levels. This dimension nature. OSIJEK O2 is more than just an particular circumstance announces opportunity to re-examine the spatial Osijek approaches the candidacy much more significant social results The fourth dimension comprises properties of Osijek, but also of all cities for the title of European Capital in the field of establishment of good all the cities counter candidates of in Europe which are faced with similar of Culture as a bifurcation point, neighbourly relations. Osijek for the title of 2020. Their doubts. as an opportunity to reverse the chosen cultural projects, planned SPATIAL DIMENSION: Pecs, ECONOMY O2 – the European current, mostly negative trends, as part of their candidacy, will be Union and the whole European an opportunity offering a solution Osijek, Novi Sad, Tuzla integrated, as guest programmes, in continent are faced with low economic for the all-encompassing social Osijek’s programme concept, thus growth resulting from years of and economic crisis, with great The circle of partner cities (Pecs, enabling indirectly the whole of recession, and the Republic of Croatia, implications for all segments of Novi Sad, Tuzla) that support Croatia to be the Capital of Culture. as the most recent member of the urban life. Osijek’s candidacy for European EU, is especially affected by negative Capital of Culture certainly The fifth dimension of the candidacy trends. Osijek, as the biggest city The consequence of contributes a great deal to Osijek’s is pan-European and includes the in the east of the country has been implementation of the European motivation to become a candidate. sister cities of Osijek across Europe. experiencing a long-lasting economic Capital of Culture programme is The candidacy of Osijek, inspiring New friendships and partnerships are discontinuity in comparison with the the creation of a city of happy and and attractive to cities of three established continuously, at the level central regions of the country, and the content individuals, no less than different countries, represents a of cities, regions and institutions – conditions of an economy in recession 108,048 “new” citizens of Europe. unique challenge. In terms of that which gives the candidacy a wider

8 9 European dimension. Partnership with entrepreneurial ideas on culture. to live outside of Osijek. Finally, already living in the post-industrial with the cities in the Republic of Cultural development strategy needs one third of young people would present. This is confirmed by its Ireland, as co-holders of the title to be based on successful individuals not want their children to live in demographics and evaluation of of European Capital of Culture and their quality initiatives that Osijek. That alone speaks volumes the psycho-sociological state of

2020, reinforces the Osijek O2 pan- will, through synergy, become the about the city’s cultural identity. its citizens. Candidacy for the European concept. champions of new cultural, social and European Capital of Culture economic development of the city Why do we believe that identity is an opportunity to redefine,

Last dimension of Osijek O2 is a and the region. can be changed? Osijek has strong re-position and activate all digital one, covered by a part of the and adaptable academic network resources and potentials. Taking programme concept. As its name Communication of the dominant and vertical. It consists of pre- into consideration both sides of suggests, it is global and universal. culture with the audience represents schools, primary and secondary the crucial disproportion of Osijek a problem. Existing programmes schools, institutions for higher at the same time, is not difficult are often uninteresting to potential education and education of adults, to notice that at one side (of Explain briefly the overall cultural audience. In order to create a as well as schools providing special that developmental imbalance), profile of your city. successful and sustainable cultural conditions for education. Josip Juraj following years of decline, lies profile of Osijek, it is necessary to Strossmayer University represents the impoverished, traditional, At the time of applying for the title develop public, civil and private the basis of development, and it technologically backward of the European Capital of Culture, capacities of the cultural sector. might, through partnership with industry, and on the other side the culture of Osijek is, for the most various operators - local authorities, lies considerable concentration of part, centralized, institutionalized, The potential of development of business sector, educational knowledge. Osijek has opted for elitist and non-entrepreneurial. cultural programme lies in urbanity, institutions and non-governmental finding a solution through an “One’s destination Its non-institutional potential is in the very nature of the urban sector (all of them working toward initiative to propel a strong post- composed of fractions of individual organism, its code – DNA code of a common objective) promote industrial economy, for which it is never a place, but creativity. Public areas of culture urbanity, programmed to open itself the development of innovation still has all the prerequisites. All it are hermetic, and cultural life is to culture and to grow because of it, and motivate highly educated and needs is a bit of oxygen (culture)... a new way of seeing dominated by elitism, quasi-elitism far beyond its physical dimensions. other citizens to remain in their and conservatism. This potential represents the flesh hometown. things.” Lack of a clear cultural policy is and blood created out of that DNA. Explain the concept of the present at all governance levels, To put it in a nutshell, the potential Judging by its residents, and in its programme which would be Henry Miller from the policy on the city level, is encrypted, and the risk of its essence, Osijek is a beautiful and launched if the city is designated as through regional to national policy. decoding lies on us. In that process, friendly city. It is located at the European Capital of Culture. Existing cultural policies provide the European Capital of Culture is key geopolitical connecting point

the substance, but do not encourage the journey, not the destination. of southeast Europe, which is the Osijek O2 programme excellence. There are no frameworks main reason it has been destroyed conceptually covers four of long-term strategic planning, Year after year, Osijek has fewer and devastated, at times even programme themes. The cultural programming, audience inhabitants, and especially worrying flattened to the ground, several Culture Park – Living Fields, development, or planned cultural is their age and level of education. times throughout history. Each Hacking the Future, Pannonian management. Sustained cooperation Osijek has fewer inhabitants with time it rose from the ashes and was Challenges and Bridges over of cultural stakeholders is also higher education, more of those rebuilt. Nowadays, Osijek is at the Waters have been selected as lacking, along with the frameworks who are less educated, and more crossroads between the past and umbrella programme themes for forming of horizontal and unemployed persons than the cities the future, but it seems to lack the with the aim of reaching a wide vertical connections. There is no it is usually compared with. Research strength to take that last decisive audience, its development, synergy between the existing cultural shows the young people in Osijek step to complete its transition achieving the synergy of all stakeholders, and no cooperation to be significantly more pessimistic from a once strong industrial stakeholders and initiating the on joint projects of interest for the than their peers in other parts of centre and join the European cities process of change. cultural life of the city and for its Croatia1. Almost half of young citizens. The forming of cultural citizens of Osijek believe that Osijek identity lies on cultural institutions, cannot become attractive for living which are inert, closed and find in the next five years, and almost it difficult to accept change. The 60% of young people would like existing cultural and bureaucratic 1 Development Strategy of the City of Osijek, apparatus needs to be re-devised as Study; From Industrial to Intelligent City 2014- a sustainable model and connected 20120; J.J. Strossmayer ; Osijek, April-September 2014.

10 11 The Culture Park-Living Fields

Importance of parks in the city and the city’s role within a highly agricultural and green region imposed this thematic framework as a logical spatial and conceptual choice. Osijek, as the centre of the region often called the “granary” – agriculturally oriented, formed through the processes of deforestation and draining of wetlands, has still managed to keep its “wild” side. The programme theme moves the culture away from the city centre, offering it new polygons for expression – urban green areas, fields, forests, wetlands... Projects and programmes concentrated within this theme pertain to the art form of land art, but also to the relocation of conventional cultural forms to unconventional spaces.

The Culture Park / Living Fields

Decentralization and democratization of cultural facilities; Cooperation and inclusion of artists; Objectives Solving the mines problem (raising funds for demining); Raising awareness on the problem of depopulation.

Programmes 4 seasons, Land Art &Earth, Shaping the Future

O2 Citizen, O2 Artist, O2 Visitor, O2 Journalist; Osijek’s sister cities and new art partnerships formed within the European Union and outside its borders; Project holders Visiting artists and students of art academies, students in primary and secondary schools and pre-school children; Artists from Croatia, Hungary, Serbia, Bosnia and Herzegovina, , EU countries, Russia, Norway...

Citizens and visitors of all ages who appreciate culture in a wider context and share a common Target groups characteristic of openness to / love of nature.

Hacking the Future

(Post)industrial context of the city and the region, as well as the search for new urban identities and finding of economic solutions for the city which used to be an important European industrial centre at the turn of the 19th Pannonian Challenges century are what inspired the theme Hacking the Future. Focus on creative industries, learning about and reviving of cultural heritage with new and Pannonian Challenges brings together programme contents for children and available technologies, intertwining of ancient past and future solutions are the youth – that is, those that children and youth (co)create and participate all thematically merged in the programme. in. It emphasizes concepts of cultural participation and cultural inclusion Hacking the Future of the youngest generations, with special emphasis on most vulnerable sub- groups, by offering them a platform for complete creative self-realization. Reinforcing the sector of cultural and creative industries, as well as cultural heritage potentials through digital platforms; Pannonian Challenges Reviving of cultural heritage – through combining of authentic; archaeological and architectural locations and historical database on digital platforms and concepts of Audience development and creation of foundations for new cultural platforms after 2020; Objectives storytelling; Inclusion of children in creative processes, cooperation in the field of music, theatre and film art, Placing of culture into entrepreneurial frameworks – new models of creative industries; medial culture and youth culture; exchange of works of art and positive messages; promotion Providing the space for work and exchange of experiences for artists and creative persons, as Objectives of ecological efficiency and sustainability, coexistence of art and zero environmental impact; well as for cultural and creative initiatives; promotion of urban culture and artistic production of the youth; increasing of attractiveness of Linking of creative industries with historical, artistic and cultural heritage. public spaces; interpretation of identities, similarities and differences of cities; development of inter-institutional, regional and public-private cooperation. Programmes Simulating and gaming; ART LAB; Creative Calendar Dreamland; Programmes O2 Citizen, O2 Artist, O2 Visitor, O2 Entrepreneur, O2 Administrator, O2 Journalist; Rollin’ on the Rivers Project holders Artistic incubators and accelerators, artists, creative persons, academies, foundations. O2 Citizen, O2 Artist, O2 Visitor, O2 Journalist; Artists, designers, architects and other participants from the creative sector; holders of Project holders Foreign and local artists from various fields, children and the youth as culture creators, cultural tourism; visitors and visiting artists; children and citizens; students and graduates of institutions and creative individuals Target groups academies, established and non-established artists from the countries of the Danube region, Pre-school and school children, the youth, students, citizens of Osijek and of cities in the EU countries and other European countries; citizens and institutions. Target groups basins of Drava, Sava and the Danube; citizens of sister cities; all citizens and visitors.

12 13 the city’s cultural life. There are three equally important strategic goals:

1) TO WORK TOGETHER – to position Osijek as an open and advanced city, the centre of the broader region and an attractive 1. Contribution to the location for entrepreneurship and employment, by applying for the long-term strategy title of European Capital of Culture 2020, including the priorities of creating a positive business climate, entrepreneurship in the creative sector, support to creative work, promotion of the city (and the broader region) as a vibrant cultural centre as well as promotion of the city of Osijek as a location suitable for investment in creative industry. 2) TO LEARN TOGETHER – to create prerequisites and encourage the development of creativity and innovation, especially at the Bridges over Waters Describe the cultural strategy that regional University, and to develop is in place in your city at the time of the sector of creative industry and Bridges over Waters is a theme open toward cultural and ethnic the application, as well as the city’s an independent, extra-institutional pluralism, trans-regional and trans-national dialogue, programme plans to strengthen the capacity of cultural scene in Osijek and the exchange and better social understanding. The theme aims to utilize the cultural and creative sectors, region, including the priorities of contemporary multi-ethnic and multi-cultural potentials which establish including through the development creating prerequisites and providing productive cultural pluralism. of long term links between these stronger support to development sectors and the economic and of innovation and creativity at the Bridges over Waters social sectors in your city. What are University, as well as more adequate the plans for sustaining the cultural Presentation of diversity and multiculturalism of Osijek through the artistic work of minority valorisation and support to extra- communities; activities beyond the year institutional, cultural and social scene. Objectives Increase of visibility of European cultures; of the title? to Creation of new cultural connections throughout Europe; 3) TO LIVE TOGETHER – Presentation of the culture of dining and food art of the Pannonian region. strengthen the connections and The strategy of cultural models of cooperation between European Culture(s) Festival; Projects Food&Art – Pannonian Fusion development of the city of Osijek developmental stakeholders for the period from 2014-2020 from various sectors (economy, O2 Citizen, O2 Artist, O2 Visitor, O2 Entrepreneur, O2 Administrator, O2 Journalist; Project holders Minority associations, foreign languages schools, culture and art societies, artists from EU and has been adopted as a basic administration, academic non-EU countries; Family farms, restaurants, producers of food and wine. document, a planning framework community, civil society) for the

Minorities, inhabitants of Osijek and the region, culture audience of Europe; enthusiasts and and a strategic starting point purpose of creating a dynamic and Target groups promoters of food culture; eno/gastro/ethno tourists. for systematic and coherent perspective environment for young implementation of cultural policy people to live and stay in, including with the general objective of the priorities of strengthening cultural and social progress in the role of city government as the Programme themes provide region, which flows through the this area and region. It provides initiator of intersectoral cooperation, the much needed oxygen to the circulatory system of overall an overview of the culture status promotion of intersectoral projects cultural life of the city and the development. in the city of Osijek, including in culture and in other sectors, cultural heritage, institutions, as well as institutionalization of extra-institutional culture and dialogue with the civil society significant events that characterize regarding key issues of social life.

14 15 The objectives emphasized in the • To strengthen existing and Cultural Development Strategy of design new, innovative the City of Osijek 2014-2020 are approaches to culture and its completely complementary with space as well as approaches to the idea and implementation of audience development, with the the city’s candidacy for the title of repurposing and furnishing of European Capital of Culture. The new premises for the cultural and candidacy is not only the vision creative sector; of Osijek in 2020, but also in the • To use the European Capital of years to come, as it represents Culture as an encouragement a continuation of the current for cooperation of stakeholders How is the European Capital of • Stronger positioning and strategy. involved in institutional and Culture action included in this perception of the European Union extra-institutional culture of strategy? in Osijek and its surroundings; In the process of preparation of Osijek with partners within • Developing cultural activities in Osijek’s candidacy for the title of and outside of the European European Capital of Culture the city, especially the independent European Capital of Culture 2020, integration context; has been recognized as a key scene; by simultaneously acting through • To create new tools for successful opportunity for development and • Contributing in the creation and onto its key stakeholders, implementation of cultural policies repositioning of the city on the of intangible values and city who have been jointly categorized in the period following 2020. map of Croatia and Europe. It is branding; in the categories of Citizen, a decisive encouragement and a • Networking and creating of synergy Artist, Visitor, Entrepreneur, For the achievement of these great chance for development that within the cultural sector itself; Administrator and Journalist, objectives, it is absolutely critical that will enable a richer existence for • Encouraging the development of Osijek O2 connects through platforms of Governance, the entire process be infused with the citizens (in terms of available creativity and initiatives; Space and Economy, the objectives culture. Long-term impacts/effects contents) and prevent an ever- • Self-evaluating of the city’s own segments of urban complementary with the adopted of the European Capital of Culture increasing outflow of population, values and identity; Strategy have been defined. program can be further defined especially of persons with higher • Strengthening cooperation in the life that have not through several specific objectives: Osijek O2 is a city of education and of a large number of field of culture; General objectives that contribute • Revitalization of cultural youth. • Promoting permanent intercultural yet been integrated to the long-term strategy are as infrastructure; developed, networked dialogue on European level. follows: • Creation of new events and European Capital of Culture is enough, thus cultural contents with the and internationally an integral part of the Cultural In conclusion of the strategy, it is • To engage culture as leverage impact on city life; Development Strategy. Its pointed out that Osijek’s candidacy becoming an example for start-up of new sustainable • Implementation of cultural competent cultural significance is reflected in the for European Capital of Culture 2020 business models based on policies in all the city’s strategic following: will at the same time represent an for other cities, i.e. a modern and innovative digital documents, making them tools and creative • Stronger positioning and opportunity for further development platforms and their mutual for the implementation of social promotion of Osijek within the of the Strategy, as well as for its model city. networking; and economic change. institutions. European Union; complementation and amendment.

16 17 If your city is awarded the title of motivation behind Osijek’s Describe your plans for monitoring title be included in your evaluation European Capital of Culture, what candidacy for the title of European and evaluating the impact of plan? do you think would be the long- Capital of Culture 2020. Expected the title on your city and for What baseline studies or surveys– term cultural, social and economic long-term impacts on the city disseminating the results of the if any– will you intend to use? impact on the city (including in and on the region in the context evaluation. What sort of information will you terms of urban development)? of facilitators and dimensions Who will carry out the evaluation? track and monitor? How will you of change are presented in the Will concrete objectives and define “success”? Over what time Participation, creation and following table. milestones between the frame and how regularly will the affirmation are the basic designation and the year of the evaluation be carried out?

The areas and indicator framework that will be used to monitor change are presented in the indicator framework.

Table 1: Long-term cultural, social and economic impacts of Osijek O2 Table 2: Areas and indicators for monitoring change and impact of the title of European Capital of Culture on the city of Osijek

CULTURAL SOCIAL ECONOMIC AREA INDICATORS FOR MONITORING CHANGE IMPACTS IMPACTS IMPACTS

- Greater level of satisfaction of existing - Strengthening of citizens and development - Development of new industries – social - Development of public, civil and private cultural sector; audience; of civil society; entrepreneurship, ICT and creative industries; - Development and repurposing of cultural infrastructure; - New audience development; - Increased significance of volunteer work; - Increased employment rate in cultural and - Development of educational models in the cultural and creative sector; - Development of new models of managing - Introduction of new models of social creative industries, tourism and ICT sector; - Level of participation in cultural contents; the cultural and creative sector; innovations through the bottom-up approach; - Greater number of enterprises in the field - Availability of cultural contents to all population groups (minorities); - Development of new permanent cultural - Cultural and social inclusion of marginalized of culture and creativity, tourism and digital CULTURE - Connection between cultural stakeholders and other sectors; contents; groups (disabled persons, the youth, the economy; - Connection of the city’s cultural sector with the cultural sectors of the region, with those - Strengthening of existing and creation of elderly); - Connecting the regional University with the within the European Union as well as those outside the EU; new formal and informal national, trans- - Enabling a culture of dialogue to overcome economy; - Digitalization of culture and of cultural and creative content; national, European and international cultural the discourse of conflict; - Increased number of tourist visits and - New courses of education/study (in particular those that connect culture, creativity, digital networks; - National centre of growth with international tourists’ over-night stays; platforms, economy and the environment) - Creation of new study programs in the field impact; - Development of tourism capacities; of culture, art and creative industries; - Response to global initiatives through local - Creation of prerequisites for attracting - The city’s identity and image; - Creation of new artistic initiatives; actions; investments; - City brand equity; - Analysis of media publications about the city and about the title of European Capital of - Proactive action and innovation in the - Development and raising awareness of a - Increased participation in EU projects; SOCIETY cultural and creative sector; new identity; - Sustainability, ecology and energy efficiency; Culture; - Greater cultural vibrancy of the city and the - Increasing of mobility; - Renewable energy sources; - Monitoring the trends of migration to/from the city and the region; region; - Development of a knowledge-based society; - Better utilization of geothermal waters for - Demographic picture. - New models of financing culture; - New approaches to knowledge; tourism, economic and cultural purposes; - Coproduction of contents and programs; - Decentralization on all levels; - Creative and artistic incubators, - Development of creative economy, i.e. cultural and creative industries; - The number of tourist visits and over-night stays; - Development of internal capacities; - Social cohesion through regeneration accelerators, impact hubs and technology ECONOMY - Bridging of cultural obstacles between the guided by culture; parks; - Development of the ICT sector, in terms of the number of new enterprises; city and Europe; - Exchange of knowledge; - Development of economic infrastructure; - Employment rate in tourism, cultural, creative and ICT sector. - Development of competencies; - Raising the citizens’ awareness; - Production of healthy food; - Changes in the city’s appearance; - Development of cultural infrastructure; - Participation in EU projects; - Green business zones; - Establishment of a sustainable model for the use of green surfaces in the city and its - Horizontal and vertical decentralization of - Better communication and cooperation on - Links between culture and tourism; ENVIRONMENT surroundings; culture; all levels; - Percentage of green surfaces in relation to the total surface area of the city; - Renovation of immovable cultural assets; - Understanding and accepting alternative - Development of energy efficiency and an environmental protection model. - Artists-in-residence programs; thinking patterns; - Promotion of artists at the international - Urban development of the city – spatial - Adoption and creation of new governance models; level; renovation; - Participative democracy – possibility for the citizens to participate in decision-making; - Development of urban and landscape GOVERNANCE - Development of cultural policies and their integration in other developmental documents architecture; and implementation thereof; - Development of sports initiatives; - Digitalization and keeping track of technological trends. - Cycling infrastructure; - Reversing of negative demographic trends; - Increased quality of leisure activities. Evaluation will be conducted in Artistic Research in Creative cooperation with: Industries “Andizet”; • The team of experts within the • External evaluators - selected by Osijek 2020 Agency; means of an international public • University of Josip Juraj call or among relevant researchers Strossmayer - Academy of Arts, and evaluators from the field of Faculty of Economics, Faculty of cultural policies, with the emphasis Law, Institute for Scientific and on European Capitals of Culture;

18 19 • Osijek O2 is a Independent research agencies that the preparatory activities, so will Osijek O2 is the city The following are examples of Benchmarking: lower than 1 = possess expert knowledge in the the planned research and project indicators and models we intend to positive result (positive references sustainable and field of measuring the strength of monitoring methodology. whose economy is create. The models will be tested prevail) destination brand, cultural identity, for validity and reliability and later Calculation: Core idea: very EU inclusive city with a positioning and public opinion. The time frame includes 5 stages: based on creative on used for monitoring project positive citizens spreads approx. 3 Stage I - initial situation analysis (2015) performance: positive references, very EU negative strong civil sector, Methodology of developing Stage II - analysis of the situation industries, social citizens spreads approx. 10 negative indicators (key performance before the title (2016-2019) Example 1: Measuring the impact references rooted in the indicators for the established Stage III - analysis of the year of title entrepreneurship of ECoC on Osijek’s citizens’ Resistance index = (Number of objectives) will be based on (2020) perception of Europe negative/number of positive)*10/3 culture of dialogue. optimization of data collection Stage IV - analysis after the title - and digital methods in relation to objectives short-term (2021-2023) Indicator: EU Resistance Index Example 2: Dimensions for and defined target groups. As Stage V - analysis after the title - platforms. General Description: Comparison measuring and managing the project objectives change throughout long-term (2024 and beyond) of positive and negative references development of the city brand among citizens. Inputs: Quantitative Survey, set of A combination of qualitative and The methodological framework includes secondary and primary sources EU related questions, representative quantitative methodology is used of information, which will involve qualitative research for the purpose of citizens sample, minimum once a to measure the city’s identity and understanding and creating solutions, but also quantitative research for the year its reflection in terms of image purpose of management and performance evaluation. A short presentation of Output: EU Resistance Index perceived by different target groups, the planned methods is given in Figure 1: Scale: 0-∞ (usual range 0.2-6); and to identify the potentials and lower=better obstacles in brand development.

Figure 1: The optimization of methods for evaluation of Osijek O2 project performance throughout time

Figure 2: Kapferer’s Brand Identity Prism quantitative research (content analysis, cati , capi, cavvi methods - crucial for establishing indicators, monitoring, evaluating and strategic governance) primary data sources qualitative research (in-depth interviews, group discussions, etnography - crucial for understanding and creating solutions and programmes)

secondary internal and external sources (socio-demographic analysis, migrations, tourism indicators, entrepreneurial indicators...) data sources

Y2015 Y2016 Y2017 Y2018 Y2019 Y2020 Y2021 Y2022 Y2023 ... Initial siutation analysis

Based upon an examination of the previous period (Palmer/Rae expert and scientific literature 2004, Impacts08, Garcia et al 2013 and existing qualitative and and other), we will create our own quantitative research of European tools for status identification and In connection with the time the following ones would take place Capitals of Culture conducted in change monitoring. dimension, basic research that would in 2020 and 2023 (the dynamics serve as a starting point for further are conditioned upon the fact that monitoring of the city’s development changes in terms of repositioning of would be conducted in the kick off the brand in the eyes of citizens and stage of the project, in 2016, and visitors take about three to five years).

20 21 Figure 3: Process of repositioning the city in the eyes of citizens and visitors To what extent do you plan to develop links between your cultural programme and the cultural programme of other cities holding the European Capital of Culture title?

The European Union was the 2012 Nobel Peace Prize winner and it is 2. European dimension precisely peace-building that has been woven into the very fabric of Osijek and region. The Croatian War of Independence (1991-1995) officially ended with the signing of the Erdut Agreement, which launched the process of the peaceful Example 3: Monitoring of conversion Apart from the actual levels which reintegration of the occupied parts of visitors through a hierarchical indicate the share of each individual of Eastern Slavonia, Baranja and model segment in the total population, Weastern Sirmium into the Republic conversions from one level to of Croatia. The process lasted A hierarchical model is based on the another are very indicative and they between 15 January 1996 and 15 assumption that an individual level is tell us of the strengths / weaknesses January 1998 and, having established conditioned upon all previous levels. of brand performance. dialogue between the two warring parties, it proved to be one of the Figure 4: Hierarchical visitors conversion model United Nations’ most successful peace-keeping operations. Elaborate on the scope and quality of the activities: In Osijek and the region, individual • Promoting the cultural diversity and civil society initiatives to of Europe, intercultural dialogue promote peace and dialogue and greater mutual understanding emerged as early as the beginning of between European citizens; 1990s, during the first few months • Highlighting the common aspects of the war. Efforts were made to of European cultures, heritage find peaceful alternatives to the and history, as well as European escalating conflict, alternatives that integration and current European represent two of the fundamental themes; European values - peace and • Featuring European artists, dialogue. This is how, in the worst cooperation with operators and of its days in recent history, Osijek cities in different countries, and embarked on its peace-finding Based on the examples mentioned results to various stakeholders: transnational partnerships. mission - to find solutions for the (about the EU dimension, identity to the general population via mass prevailing discourse of violence. of the city, tourism potential), media, to expert and scientific Name some European and Osijek 2020 will be implemented success will be “measurably” defined circles via roundtable discussions, international artists, operators and in cooperation with a number of through qualitative and quantitative conferences, lectures... cities with which cooperation is cities and towns in the Danube and indicators (starting points and The measuring of intangible envisaged and specify the type of Pannonian region, giving rise to desired positions presented by values of cultural and creative exchanges in question. Name the a constant blending of the urban actual shares, indexes, positive industries by creating valid and transnational partnerships your city and the rural. Its unique feature, changes etc. toward achievement of reliable measures will assist in has already established or plans to compared to the previous regional all the defined objectives). the evaluation, diagnosis and establish. and transregional applicants and governance aimed at achieving the holders of the title European Capital Can you explain your strategy to attract Osijek O2 is the city In order to raise awareness of the defined objectives, but it will also be of Culture, is partnership with the project itself, special attention a part of the results and an added the interest of a broad European and city of Novi Sad, which is preparing of (happy) people! will be paid to dissemination of value of the project itself. international public? to compete for the same title in 2021.

22 23 The history of Osijek These two consecutive titles would The idea of a candidacy 108 048 inhabitants, 22 Hungary, Serbia, Montenegro, Bosnia and Herzegovina create a seamless continuity of that encompasses a broader national minorities, 3 Macedonia, Bosnia and Herzegovina, and Croatia. is the history of the programme over a longer time area within the Danube religions and 11 religious Slovenia, the Ukraine, the Czech The existing cooperation span. Until recently, the two cities and Pannonian region denominations - Osijek Republic, Slovakia, Poland, Italy, arrangements will be strengthened Europe in a nutshell. had absolutely no connections presents a unique platform 2020, the European model , Russia, and . and new cooperation initiatives and no dialogue. They were riven for contemplating and city for the culture of peace The three national minorities with no will be established with European Lying on the frontiers by war and stood on the opposing addressing a variety of and dialogue. mother country – the Romani, the artists and cultural networks sides of the conflict; both were pertinent European issues: Rusyns and the Vlachs – contribute in in each of the four programme of civilizations and isolated and with no prospect for a the relationship between other ways to the cultural diversity of themes and in all five geographical brighter future. east and west, north and the city and the region. circles. shaped by the vagaries south, “old” Europe vs. “new” The Danube and Pannonian Europe, the dynamics of EU The Osijek-Baranja County has been The uniqueness and attractiveness of history, Osijek is region has always been at the expansion, the question of a an occasional or standing member of the programme and the crossroads of cultures, religions European identity and finding of various cooperation schemes cooperation with international now within the rim of and nationalities. At the same time, dialogue-based solutions and has actively worked on the artists on all programme themes being a place where many national for the shared cultural, implementation of various joint will ensure the mobilization the European Union minorities have coexisted, it has environmental, economic and programmes in the framework of of European and international also been a place open to dialogue social problems. European integrations, the Euro- audiences. Here is a selection of frontier; this makes and embracing of diversity. regional Cooperation Danube- the artists whose participation The title European Capital of Osijek will implement the Drava-Sava, the European Campaign is expected: Oscar Dominguez it uniquely placed to Culture would present a unique programme in cooperation with for Sustainable Cities and Towns (/Italy), the design of opportunity to showcase the partners from five geographical and the Assembly of European eco art installations; Cecylia Malik create a new model diversity and intercultural dialogue circles: cities within the region Regions. It also has partnership (Poland), artist and environmental that have always been a part of our (Vukovar, Vinkovci, Ilok, Požega, relations with the Hungarian county activist; Varol Topac (Turkey) of European and everyday existence. , Našice, Beli Baranya Megye, the Autonomous sculptor and land-artist; Andy Manastir), other applicant cities Region Firulli-Venezia Giulia Godsworthy (Great Britain), land transnational dialogue. Through this informally (Dubrovnik, Zagreb, Varaždin, and the Province Vicenza in the artist; Vigdis Storsveen (Norway), joint application of Osijek Rijeka, Pula, Zadar, Split and Dialogue and tolerance, new Republic of Italy. Immediately multidisciplinary artist; Ana Hillar, and Novi Sad for the title Đakovo), cities within the Danube technologies, innovative after the completion of the ceramicist and ceramic restoration of European Capital of and Pannonian region (Novi concepts, sustainable peaceful reintegration of Croatian specialist; David Smithson, video Culture (2020 and 2021), we Sad, Subotica, Sombor, Sremska development and orientation territories, the Danube-Drava- artist and sculptor, Wim Wenders seek to promote dialogue, Mitrovica – the Republic of Serbia, to future are the keystones Sava Euro-regional Cooperation (), director; Claude-Eric create new opportunities for Tuzla – Bosnia and Herzegovina, of the vision of a new Osijek, institutionalized and stimulated Poiroux (France), executive director cooperation and establish a Pecs, Budapest - Hungary), Osijek’s the Osijek of 2020. new models of cooperation, of Europa Cinemas; Madeleine continuity of good relations. sister cities which supported its especially between chambers of Probst (Great Britain), producer; candidacy – (Slovenia), commerce and local and regional Zvjezdana Lastre Carraro (Italy)/ The two cities share a past, which Pforzheim (Germany), Ploiesti self-government units from Croatia, Alito Alesi (USA) – Dance Ability; is also the past of a portion of (Romania), Lausanne (Switzerland), Bosnia and Herzegovina, Hungary Mayumi Kamei (Japan), Japanese Western Europe. The cities’ similar Nitra (Slovakia), Prizren (Kosovo) and Serbia. A number of joint singing workshop; and a number identities are largely products of and Vicenza (Italy) and member infrastructural projects and cross- of other artists whose work is their immersion in the cultural cities of the AVEC, as well as other border cooperation programmes compatible with the programmes’ fabric of during the cities Europe- and world-wide with are currently being implemented conceptual underpinnings. Austro-Hungarian Empire. This which Osijek has already established region-wide - between Hungary and shared architectural heritage, inter-institutional cooperation. Croatia; Serbia and Croatia; and The candidacy and the title of the most evidenced in the two Finally, Osijek is also home to all of European Capital of Culture will fortifications, viz. Tvrđa in Osijek the 22 officially recognized national Osijek 2020 will achieve its European dimension in accordance with the foster the establishment of new and Petrovaradin in Novi Sad, minorities, which may be considered principles of the European Union regional policy for Europe’s cities of cultural ties, partnerships and the seamless bond created by two the fifth geographical circle as they tomorrow: “The European Cities of tomorrow are places of advanced cooperation, especially with the European rivers (the Drava and the not only work closely together, but social progress; they are platforms for democracy, cultural dialogue cities of the Republic of Ireland Danube) and the cities’ inherent also have strong connections with and diversity; they are places of green, ecological or environmental (co-host of the European Capital broad-mindedness prove that their mother countries. In this way, regeneration; and they are places of attraction and engines of economic of Culture for 2020), but also with culture and a shared past may act Osijek 2020 will be linked with growth.” European policies and local-specific challenges will define the other cities from and beyond the as a bridge towards new dialogue. , Albania, , Germany, conceptual basis of the Osijek 2020 programme. European Union.

24 25 3. Cultural and artistic content

What is the artistic vision and eco-system of institutions has been Describe the structure of the cultural opuses. They represent a content and its name lies in the features strategy for the cultural programme replaced with “hacked” culture, programme, including the range and framework, both for tangible, and of the lowlands landscape of of the year? placed in unexpected spaces and diversity of the activities/main events for intangible cultural heritage, as Osijek’s immediate and broader through unusual partnerships that will mark the year. well as for the citizens’ traditional surroundings, throughout the VISION: Culture becomes models. relation toward a broader natural Danube and Pannonian region. the software for sustainable The Culture Park - Living environment. It is the name of This area is the source of development of the city of The strategy is realized through Fields creative and artistic programmes food, which is one of the most tomorrow. four programme zones – The which interpret, bring to life and pronounced characteristics of the Culture Park - Living Fields, The Culture Park – Osijek is the communicate with heritage: natural greater area of Osijek. Slavonian STRATEGY: Hacking the Future, Pannonian city with the biggest percentage or cultural, which includes a and Baranja cuisines are specific, The cultural programme of Challenges and Bridges over Waters. of vegetation and green surfaces specific relationship of the citizens although still relatively unknown Osijek 2020 is inclusive. It re- Communication is primarily in Croatia; inside the city area of Osijek with the rivers Drava on the broader European scale. examines culture by removing oriented toward the inhabitants there are 17 parks, covering a total and the Danube. Osijek lives with Good geographical position time limits, through relations of the city and the region as the surface area of 394,000 square the river and on the river, with the attracted to this area the first of the urban and the rural, the main users of the content and it is metres. Parks, as an important supreme representative of untamed Neolithic communities that centre and the periphery and adapted to geographical, historical part of the city’s identity, bring wilderness within a stone’s throw were based on food production, by replacing the concept of and economic characteristics. By symbolism and become part of from the city – Nature Park especially at sites in Vinkovci, cultural elitism with cultural using digital platforms, it brings the cultural DNA and of Osijek’s Kopački Rit – but also further out Sarvaš, Vučedol and sites near democratization. heritage closer to contemporary citizens’ overall culture. from the city, to include “surduks” Slavonski Brod. Cultivation of culture consumers; it promotes a (natural paths inside steep gullies) plants and domestication of The culture consumer does not sustainable approach to all segments The Culture Park is a metaphor leading towards rivers, castles, animals started the millennial go to institutions to find cultural of life, including culture; it promotes of the city’s imposing cultural their gardens and “pustaras” - tradition of agriculture and animal content, but rather finds it on initiatives of children and the youth history, as it includes some agricultural estates of old. husbandry in this region. squares, streets, in parks, suburbs, and it creates inclusive programmes; renowned individuals, creators in the rural and natural areas in it finds solutions and bridges for from various fields, often Living Fields – The starting The programme framework the region. The hermetic cultural conflicts on all levels. responsible for monumental point of the programme profile implicitly or explicitly represents

26 27 4 SEASONS – COMPASS (N-S-E-W) - sand panting and sculpturing. Rakes and shovels are used to create Programme 4 Seasons – Compass all kinds of shapes that are then (N-S-E-W) is realized throughout photographed from the air, while the four seasons of the year and sculptures are built as high relief throughout the trans-national urban as a sort of stage props for curious spatial context of the four cardinal walkers and swimmers. directions. It includes countries in the broader region – Hungary, AUTUMN – leaf raking Serbia, Bosnia and Herzegovina, Leaves of all kinds, colours and Montenegro, sister cities of the shapes fall off from tree tops and city of Osijek, but also new artistic are carried and scattered across the partnerships inside and outside the ground by wind. This results in large borders of the European Union. The multi-coloured carpets that rustle changeability and transience are the and crunch under one’s feet, inviting basic characteristics of the concept people to walk on them. Raking – a that ensure innovative temporal common, simple, repetitive action and thematic cycles. Artistic forms, becomes a technique that is used to artists, but also participating cities achieve the harmony of the body and change every year, thus providing an mind, just like with Zen masters in additional dimension to changeability Japanese gardens, and to playfully and transience, as well as to make drawings in celebration of the inclusion and cooperation. rhythm and colours of autumn. fields, food, diet and healthy limited only by the physical environment, or artistically deals boundaries of human existence SPRING – mowing of grass WINTER – ice sculptures with the interpretation of life and existing resources, with the Reliefs of monumental proportions Snow is winter’s most beautiful connected with the field as the intention to transcend it by means are created by lawn movers and gift, comprised of millions of tiny resource of life. This also includes of artistic work. This is a field in trimmers on grasslands and lawns of hexagonal snowflakes, each of them all forms of land art. The Living which artistic vision arises from city parks that are carefully selected, unique. Is can be easily shaped Fields Programme is an open, the artist’s implicated existence bordered and left undisturbed for into a snowman and then, by using pluralist space of artistic freedom and his/her experience to find the grass to grow freely. These methods of removing, adding or in looking for inspiration in visions of future. It does not works quickly take on monumental shaping, perfected into the most themes not primarily connected reconcile with how things are, but proportions and offer two basic ways complex forms. Being soft and with tradition, history, heritage or rather projects other worlds and of examining them: viewing from firm at the same time, it provides ethnos. The programme includes relations in them that represent a bird’s eye view by using ladders, the possibility of quick work and works and performances which the type of artistic utopia which cranes, aircrafts or by walking- shaping large sculptures - which is question the present, the social insists to be unconditionally through, where the visitor becomes a unique sculptors’ pleasure, while relations, ethics and aesthetic realized right here and right now. an active part of the image and the the sparkling and luminescent principles, even their own selves. unit he/she is experiencing, one step appearance visually enrich form and The themes of projects, forms, Partners: Association “Slama” at a time. emphasize volume. Peculiarity lies in performances or installations (“Hay”), Archstoyanie, Andy the fact that art pieces do not have and other artistic actions should Godsworthy, Cecylia Malik, Varol SUMMER – sand painting and to be stored and transported, but reach for the unknown and the Topac, Udo Nils, Branislav Nikolić, sculpturing simply melt when the weather gets controversial, freely and with all Boško Mandić, Miroslav Mandić, At times when the rivers’ water levels warmer. The water that flows off from risks involved. Marko Pogačnik, Dominik Grdić, are extremely low, which often occurs such sculptures, enriched by skilled Vigdis Storsveen, Bea Rostas, Pal in late summer, large sandbars hands and joyful hearts, waters This is the area of complete Zoltan, Croatian National Theatre appear alongside riverbanks. They the fields and meadows and thus freedom of thinking, genres, Osijek, Children’s Theatre... provide a rare opportunity for continuing the cycle and opening up techniques and expressions, contemporary artistic expression the possibility of new creations.

28 29 SHAPING THE FUTURE functional forms such as instruments, but also green stages, arenas, Shaping the Future is a project with gazebos, tunnels, labyrinths and LAND ART & EARTH delayed effect. It begins by first house-like structures. By constructing Land art is focused on creation in planting trees in 2017 and 2018 and green infrastructure, space is Land Art & Earth relies on harmony with nature. Following shaping them in 2020, after which it provided for an anti-elitist, extra- natural resources available in the natural rhythm of the changing transforms into sculpture parks in the institutional culture. the surroundings and uses seasons, one uses the materials years following the title of European In the period between the candidacy the locations of unused and which are characteristic for the area Capital of Culture. and the year of the title, the location uncultivated surfaces. A part of the and time period, and thus readily for a theme park will be selected programme in the greater area of available and virtually costless. Tree shaping is a form of artistic in the city, which will be followed Osijek takes place very near mine Works of art are created out in the expression which enables the creation by selection of tree seedlings, by suspicious areas, in agricultural, open, in contact with the land and its of beautiful, living creations. It is not the actual planting and by shaping forest and wetland areas, as elements, and under the influence necessary to cut down trees in order processes. a warning of the still present of weather conditions. The creative to achieve the desired shapes. The problem. Financing is achieved process is not only conducted by process includes replanting, grafting The park’s theme will refer to through crowdfunding campaigns guest artists but also by students and pruning, and the desired shapes a burning issue in Osijek – and a share of the funds goes of academies of art, students of are also achieved by directing the depopulation. In a provocative toward demining efforts. Former secondary and primary schools and growth of the trunk or branches. programme concept, the missing mine fields, a symbol of danger and kindergarten children, who take part citizens will be substituted by new, daily reminder of the recent war in creative workshops based around Apart from artistic shapes, tree “green citizens” – trees shaped in the times and segregation, become an playing and work. This encourages shaping can also be used to achieve form of people. area for artistic expression and new the development of healthy aesthetic cooperation. values and creative skills and also enriches the space in a joint Agricultural heritage of Osijek effort. Transience and biological and its immediate surroundings, degradability are an integral part of comprising 257,595 hectares of each work of art. The principles of arable land and 113,098 hectares of ecology and sustainable development forests, become an outdoor studio are promoted, reminding us of the for artists who create art in nature. original role of human beings as the 18,663,900 m3 of various trees grow inheritors of the planet Earth. in forest areas. All agricultural crops that are Drava, the river on which Osijek grown and materials found in the lies, and the Danube as the most environment become artistic material important river in the region, for the making of sculptures and have all the characteristics of artistic installations which temporarily lowland rivers and belong to the shape a completely different pluvial-glacial water regime that is landscape – straw, grapevine, characterized by low water level in lavender, corn, sunflower, pine the winter and high water levels in needles, leaves, soil, clay, sand, stone, the spring and early summer. Both salt and others. rivers are rich in alluvial sand, soil and clay, which in ideal conditions The project also develops in provide material to artists to create the long run in terms of self- reliefs and sculptures. sustainable ecological construction in different climates, with the use Nature Park Kopački Rit, covering of available materials from nature, an area of 17,700 hectares, is by recycling used materials, by one of the largest wetlands in using autochthonous construction Europe, situated in the Danube techniques and by creating a new and flood regions and it represents a energy independent sustainable eco- workshop for artistic creativity. system.

30 31 SIMULATING AND GAMING more than 5,000 kilometres in length. scientific and cultural institutions. He Today, limes is considered a unique became prominent as theologian at The Simulating and Gaming project monument of ununiform preservation. the First Vatican Council (1869-1870), is the revitalization of heritage which In terms of the monumental scale by opposing the pronouncement of the combines authentic archaeological of its full extent it could only be dogma of “Papal infallibility” and his and architectural sites and historic compared to the Great Wall of China. idea of ecumenism preceded modern databases on digital platforms with The limes is part of the heritage theologians by an entire century. the concepts of storytelling to enable of twenty modern-day European, Lavoslav Ružička and Vladimir Prelog – an interactive virtual walk through the Asian and African countries. It former students of Osijek’s grammar ancient and more recent history of passes through Great Britain, the schools who went on to win the Nobel Osijek and other towns in the region. Netherlands, Germany, Slovakia, Prize for chemistry. Austria, Hungary, Croatia, Serbia, Milutin Milanković – world-renowned The human experience has always Romania, Bulgaria, Turkey, Syria, scientists, climatologist and involved successful selection of the Jordan, Israel, Iraq, , Libya, astronomer, famous for his theory of location for permanent settlement. Algeria, Tunisia and . Its ice ages which connects variations in There are few places that have existed geographical scope alone carries vast the Earth’s orbit with long-term climate continuously for more than 8,000 and multi-layer symbolic potential. change (Milankovitch cycles) and for years, from the times when the first an unadopted reform of the calendar. settlements appeared to modern day. The Pannonian limes (Limes Danilo Blanuša – Croatian The region where we live is one such Pannonicus) is an ancient Roman mathematician and physicist who exceptional place. border with numerous fortifications gave his contribution in the field of Only experts in archaeology alongside the Danube, stretching for topology with regard to the issue of know that the dawn of civilization 420 kilometres. It used to stretch all 3-regular graphs (Blanuša snarks). occurred here some 6,000 years BC. the way to Singidunum (), In physics, in the field of relativistic Prehistoric period gave rise to the with permanent camps of legions at thermodynamics, Blanuša gave a fascinating culture of Vučedol, which Vindobona (Vienna) and Aquincum different concept of incorporating Hacking the Future spotlights of the capital of culture, reformers and scientists originated surpassed subsequent cultures in its (Budapest). In the territory of modern- phenomenological thermodynamics in in order to speed up the process from Osijek, who spent their forming sophistication, knowledge, standard of day Croatia and Serbia, limes has its the frameworks of a special theory of Hacking the Future is a programme of the city’s reintegration based years here and went on, out into the living and artworks, in all respects. It Baranja and Syrmia section. relativity than that of Max Planck and which portrays the demise of the on intelligent city principles. world, to give it the full potential of ultimately fell victim to technological Albert Einstein. industrial society and the completion The role of the University, as the their knowledge and innovation. change. The pattern of living of the Traces of the region’s ancient history Julije Knifer – Croatian painter, one of of transition to a post-industrial core of excellence and industry culture of Vučedol fell apart when come alive in the project and become the most significant Croatian artists th society. To make this transition, the of knowledge, is especially Cross-cooperation of all social the Early Copper Age was replaced permanent heritage by balancing of the 20 century, whose basic and city will rely on boldness and speed, strengthened. Infrastructure for segments – art, culture, science, by the Iron Age, and warriors who between in situ exhibition spaces recognizable motif was the meander, just as much as on the demographic Osijek, as the city of knowledge, heritage, history, economy and used arsenical copper simply stood (theme park Vukovar-Vučedol-Ilok) and from the 1960s onwards, presented scope of transition. is the spreading of broadband community, all unified in the shared no chance against those carrying iron virtual walks through history. in countless versions and in different access to information and thus the vision and objectives, is the initiating weapons. techniques. The term “hacking” refers to the development of digital democracy. force for an overall change. The The Medieval Ages, the period of Oskar Nemon – a sculptor of Jewish knowledge of quick and rough This also means the spreading of the capital of culture project is ideal for After Emperor Trajan expanded the Ottoman conquests, Austrian- origin, born in Osijek, who later took programming, and the modern skills required for using digital media a quick start of such integration of territory of Roman Empire to its Hungarian period and turbulences of residence in England. He is most th metaphorical variations suggest both vertically and horizontally, to be different operators. The main result maximum borders, his successor the 20 century – left significant marks recognized by the series of more activities that are borderline illegal. available to all. is the motivating mutual discovering Hadrian decided to fortify its limits and in urban and rural areas of the region, than twelve sculptures of Sir Winston Those who do not have the necessary An innovative perspective of of potentials – a beneficial effect that establish a defence system. In these and the Simulating and Gaming Churchill, exhibited at public places knowledge cannot hack. Hacking the reality is materialized in lasts much more than the one year regions this bordering line was fortified programme connects the overall throughout Great Britain. represents perseverance, energetic developmental economics, and long cultural programme. along the right bank of the Danube history and intertwines it into a logical efforts, skill and knowledge to reflected in a general cultural and it was called the limes. In terms chronological story. All of them, but also numerous other achieve one’s objective by a shortcut. atmosphere of completed post- Partners: Frank accelerator, Osijek of fortification, this was a system of great persons of Osijek’s history, come industrial transition. All the Software City, J. J. Strossmayer logistical roads, watchtowers and Apart from historical sites, great alive in virtual reality and become the Hacking the Future programme, ingredients for the realization of such University, Technical Centre, HackLab, fortresses. Limes stretched all the way names of science and culture also basis for learning about the history and from the Hadrian’s to Antonine Wall come alive: for thinking about the future of the city which is part of the Osijek O2 vision are already present. Some labOs, WhoHack, Eleven, Secondary concept, integrates high technology of these ingredients are inspiring School for Textile, Design and Applied in Britannia, across central Europe Josip Juraj Strossmayer – bishop, and the region. potentials of Osijek for the purpose examples of exceptional individuals, Arts, , Museum of and the Black Sea, all the way to the theologian, politician, patron of of self-presentation under the Nobel prize winners, artists, Fine Arts Red Sea and North Africa, totalling the arts, founder of main Croatian

32 33 ART-LAB emphasis on social entrepreneurship industries which aims to affirm CREATIVE CALENDAR important constellation was Orion, the basis for the creative calendar in urban culture and sustainable young, unemployed artists from since it was the harbinger of spring. which will determine the future Art-Lab is the programme for tourism. Artists and associations the country and the region after Cultural and creative industries Only the Moon, which could not of the city and of the region. The development of an urban cultural create products and provide completion of their art studies. represent some of key determinants really be used for determining many project will become a permanent and artistic concept which is infrastructure for development The programme of artistic camps of the European Union culture things, was left out of this heavenly determinant of the cultural life based on the assumption of of cultural programmes and for is used to select the best artistic policies, and they are given a special pantheon. A year consisted of 12 of the city and region also in the social innovation, living lab, affirmation of young artists (art concepts and extraordinary dimension within the Creative months and 11 leap days. People period following 2020. development of competencies workshops, theatre and film, individuals who create excellent and Calendar programme. Each month from Vučedol knew about equinox and competitiveness and the galleries, art academy, performances, sustainable cultural programmes, of the Gregorian calendar, within the and solstice. The whole calendar January - advertising universality of development of dance productions, exhibitions, while at the same time satisfying concept of the Creative Calendar, was very precise and progressive. February - architecture creative industries. Post-industrial crafts workshops) in a space that all artistic criteria and the criteria of becomes a month dedicated to a In comparison, Stonehenge, March - art and antiquities period is reflected in the vast number is open for the public, visitors and success. With the assistance of an specific culture/creative industry. impressive for its massive April - trades and crafts of abandoned buildings, mostly guest artists. The objectives of this international network of mentors, Calendar, as the motif of the dimensions and intensive labour May - design constructed during the times of initiative are encouragement of the best project ideas are developed umbrella project, relates to both used to create it, knew only equinox June - designer fashion strong industrial development in the innovation and progressive business and financially supported by the ancient and recent history of the and solstice and was created eight July - publishing Austro-Hungarian period, at the turn with proactive participation of foundation, in line with the strictest region. centuries later. In contrast to the August - software, computer games of the 19th to 20th century. citizens. criteria of business ethics and One of the region’s earliest cultures, labour-intensive Stonehenge, the and electronic publishing copyright. Vučedol culture, knew about shaman-metallurgist of Vučedol had September - music, visual and The Art-Lab programme subjects the ReArt brings together at the seasons of the year at the time when all his data and all constellations performing arts industrial heritage to development same place artists, craftsmen and Artistic Residences provide the space people in the valley of Euphrates, engraved as symbols on a small October - film, video and of new innovative and sustainable creative persons in general. In an and capacities for life and work of Tigris and Nile understood only ritual ornate clay bowl – a kind of photography models through a network of artistic artistic environment, it promotes guest artists involved in fine arts, periods of draught and floods. astronomical and cult reminder. November - television incubators, by placing culture in a culture of unique works of art literary arts, music and theatre, with People from Vučedol divided the December - radio entrepreneurial frameworks. It based on recycling processes, with special emphasis on established year into twelve periods – months. The Calendar also reminds us of develops new models of creative workshops for children and adult and non-establihed artists from At the time when Sumerians and the unaccepted calendar reform, Theme months, defined through industries which employ artists, citizens, the objective of which is countries in the Danube region, Babylonians first averted their gaze proposed in 1923 by Osijek- classification of creative industries, designers, architects and other to develop of an awareness of who have cooperated continuously towards the sky, the Vučedol people educated world-renowned scientist are realized through a series of members of the creative sector, the importance of recycling and the throughout all historical periods. knew about the Sun, Mars, Venus Milutin Milanković. The ancient events by synergy of numerous through new technological models dominant role of forming processes. Artistic exchange obliges the resident and constellations Gemini, Pegasus, Vučedol calendar and Milanković’s initiatives given by citizens, artists, and processes. Space is a sort of fairground, where artist to present his/her work and to Pleiades and Cassiopeia. The most secular one will become, in 2020, associations and institutions. fairs take place in four cycles, transfer knowledge about techniques Artistic incubators and accelerators throughout four seasons of the year, to other artists, through workshops. gather under the same roof the and the created handcrafted pieces Upon completion of residence, the public, private and scientific are presented to the public through created work of art remains in the interest with the aim of creating contemporary dance performances, collection of the residence, which is developmental partnerships, by magic shows and other forms of free to dispose of it (sell or lease it), using joint infrastructure and by performances. which ensures sustainability of the integrating the developmental and concept. the R&D approach into sustainable S.O.S. is an international project of business models for meeting the cooperation between students of Partners in the project: Academy society’s demands. academies of art, drama and film of Arts Osijek, Department of from Croatia and neighbouring Culturology, Dance Studio “Shine”, Umbrella projects within Art-Lab are countries. It is oriented toward Association “Slama”, Eco Rural Art Fort, ReArt, K-laB, S.O.S. and developing of knowledge and Net, Association “PLANTaža”, Artistic Residences. acquiring of experience in Association “Slap”, CroCoolTour, performing arts. The concept of the Social Innovation Lab, Osijek Art Fort is the centre of innovations project is based on acting, puppetry, Cinemas, Museum of Fine Arts and urban culture with a cluster screenplay development and high Osijek, Institute for Scientific for ecological social development. quality production, the content of and Artistic Research in Creative It includes support to scientific which is interesting to the public. Industries “Andizet” and others. research in the field of urban revitalization, culture, creative K-laB is an incubator and foundation industries and tourism, with an for development of creative

34 35 DREAMLAND interacting with other authors. Australian, Japanese, African and Children of pre-school and school other traditional instruments, body Dreamland is an international, cultural age learn about creativity in painting and school of animation. and pedagogical project of active workshops specially adapted to their inclusion of children in the creative expectations and interests, such Part of the project is also a processes and cultural life of the as making of eco picture books, children’s festival Traveling Spark, of city, the region and partner cities, crowns of forest fairies, making competitive nature, in the following on several platforms, founded on flowers from paper and recycled disciplines: audience development. It leans material, making origami, making • dance (dance ability, oriental on the successful concept of the models of angels, linen bags with dance, kathak – Indian dance, programme Land without Borders. printed fairytale motifs, candles, contemporary dance, Japanese It is aimed at children of school jewellery, maps and globes, making dances and capoeira); and pre-school age, with special of edible sculptures from pasta, • theatre (mime, theatre of emphasis on children with special standalone mobile play houses and movement, acting exercises, needs, children without proper other activities. juggling, stilt walking, monocycle, parental care, foster children and role plays); gifted children. In addition to workshops, children • music (jazz, different rhythms, develop their skills in didactic eco classical music, a capella singing, In the world of creativity and games, riding of monocycles and hip hop, learning to play jemba, imagination, foreign and local artists juggling, workshops for learning drums, tarabuk); Pannonian Challenges of artistic and sport expressions prevention of inappropriate teach the children various artistic stilt walking, singing and dancing, • art (grafitti art, mosaic, making of within a space – graffiti, street art, behaviour of children and youth, skills during workshops lasting for workshops for film and video, radio installations and sculptures). Pannonian Challenges is a place alternative music, break-dance, making good use of one’s free several days. In special programmes, and TV workshops, communication for promoting of urban culture freestyle, urban photography, time, international cooperation, at the end of each educational cycle, with the media, pantomime, theatre Partners: “Breza” Association, and artistic production, and of exhibitions, design and architecture. networking of the local community, children present everything they have workshops, cooking workshops, Home for Education of Children inclusion of children and youth, as In the context of affirmation of institutions and associations for learned and made in the workshops, fairy aerobics, design and making and Youth, “Dokkica” – Creative an authentic expression of urban urban and rural space, Pannonian civil society, promotion of creativity giving a stage performance and a of Dreamland vehicles, journalism Children’s House, Pre-school Osijek, which is not only interesting Challenges is essentially a context and effective pedagogical methods, rich cultural programme. In public workshop, secrets whispering Education Centre, “Radosno for locals and tourists, but also for that includes all the stakeholders, as well as quality promotion spaces, which become the worlds workshops and many others. Polje” Association, Proni Centre, children and young people. intertwines rural and urban, opens of the city and the region as a of children’s imagination, there are Association “Slagalica”, Red Local urban culture scene has up the space for development of whole. Special emphasis is put workshops, exhibitions, concerts, Young children and high school Cross, kindergartens, primary been going through a creativity modern forms of media culture and on inclusion, i.e. participation of fairs and street performances. children participate in the schools, Academy of Dramatic Art crisis for the last two decades and mixes social and culture areas thus children and youngsters, regardless workshops for making dream Zagreb, Academy of Arts Osijek, it has not been able to produce creating a set of interdisciplinary of any difficulties they might be The programme’s concept is based catchers, making sculptures and music workshop “Polifonija”, City new artistic and social tendencies. events. Youth culture is set in a faced with, in creative workshops on mobility and collaboration of furniture of straw, dream deckchairs, and University Library of Osijek, The concept fits in the expanded context which connects the cultural and public presentations. Children international authors and artists workshops for creative writing Museum of Fine Arts, Osijek meaning of urban culture as a practices into coherent units which and youngsters are (co)creators of from Croatia, Italy, Germany, , and music composing, making of Cinemas, Barutana, Secondary special form of performance used create new forms that aggregate the programme, and visitors are all Libya, Japan, Norway, Slovenia, magical eco clothing, making dream School for Textile, Design and by each urban centre to show contents and attract the attention of the citizens and their mentors. They Israel, Great Britain and other cards and passports for Dreamland, Applied Arts, Children’s Theatre, its specificities: performing arts the public and the media. are all part of the audience which European and world countries, workshops of mythology and Faculty of Teacher Education, and film culture, street sports Objectives realized within the interacts with the participants – who share their knowledge and , dance ability, Japanese Faculty of Arts and Humanities, and dance performances, urban concept of Pannonian Challenges workshop attendants and leaders, experiences with the children and scripture and dance, fundamentals “Novi film” Association, “Zeleni art in its broadest sense, as a mix are learning of new skills, and local and foreign artists. youth through teaching them and of scenography, playing of Osijek” Association.

36 37 ROLLIN’ ON THE RIVERS music performances, both local and footprint of their journey is reduced international, performances included that way. Interdisciplinary programme that in a festival programme, performing connects music, film and theatre of stage music, intensive musical Programme activities also revitalize art, literature, youth culture and new education and support to singers in the tradition of ship mills on the media culture. As such, it forms a further development of their careers. Drava and the Danube, as well as creative, artistic bridge that connects It also enriches its surroundings in rafting as a means of communication different generations and spaces. terms of culture; it promotes artists between European regions (as a The rivers Drava, Danube and Sava and organizations, decentralizes the reference with the historic arrival of flow through different cities and music scene and brings it closer to the Danube Swabians to this region). content and attracts the attention of The programmes have the form of and confined to a certain space. It countries without really connecting wider audiences. It also connects the countries, cities the audience and the media. interactive theatrical presentations presents a certain historical context them on a deeper level. The idea and towns situated on the banks and performances of modern in a dynamic and innovative way, behind the programme is to connect Message in a bottle: a project in of the rivers – the Danube region Theatre2Go: the programme European plays which tell the story showing its importance for the life of artists, citizens and institutions which artists of different disciplines, strategy of cultural cooperation primarily connects three Austro- about the cities’ life and history an urban centre and it also develops (galleries, museums, theatres, associations and individuals create between the countries of the Danube Hungarian fortresses (Tvrđa in Osijek, in an innovative and picturesque a new theatre audience. The educational, sport, economic, tourist floating spheres in which works of basin (co-productions and visits Petrovaradin in Novi Sad and the manner (living history) at specific programme’s concept also allows for and other institutions) of cities art and positive messages are sent from theatres and orchestras, fortification in Slavonski Brod). All locations. By doing that, they the development of festivals such as situated in the basins of different down the river. All the works and exhibitions) and co-productions on three cities have a baroque part and a provide the viewers with a new “public stage reading”, “10 minute rivers. Culture which has its focus messages have GPS installed and ships sailing down the rivers. The military fort within their urban space. sense of this space of cultural play”, “history contents”, “all for one in the present is a kind of culture their journey is monitored, with the aim of the programme is to enable Although those monuments are heritage, by bringing it to life and - one for all” and others. that contemplates and analyzes objective that they be received in the the coexistence of art and the idea of impressive, their cultural and tourist giving it a noble purpose, whilst (relationship between the artist and surrounding where the river brings zero environmental impact. potential is insufficiently utilized. directly including the audience Partners: UFO (Urban Festival Osijek), audience, between the urban and the them and that they build human and into the programme, provoking Sarajevo Film Festival, Pannonian rural, between the humane and the cultural bridges. Street Art: promotion of urban Osijek Tvrđa was liberated from the emotional response. Challenge, Cinema City Novi Sad, moral, the need and the experience, culture and artistic production Turks on Friday, 26 September 1687. The project will increase the Operacija Kino, Osijek Cinemas, Osijek the commercial and the sustainable, Unplugged: programme of of young people, as an authentic To commemorate that event, the attractiveness of public space, United Forces, Luminis Agency, Plan the traditional and modern, the art without electricity which is expression of every community is churches in Osijek ring their bells it will interpret the identity, B, “100lica stolica”, Association for national and the international, harmonised with the idea of not only of great interest for the local every Friday at 11 o’clock. After the similarity and diversity of the cities Creative Tilting at Windmills, EXIT, between an individual and the promotion of environmental population and tourists, but also liberation from the Turks, Austrian connected by similar heritage and Motovun Film Festival, Academy of society and between the realistic and efficiency and sustainability. Musical for the young. Urban culture, as a military authorities, led by general Von it will develop inter-institutional Arts Osijek, Zagreb Film Festival, viral). concerts, dance performances and subculture, affirms public spaces, Beckers, built a new fortress, designed collaboration. Platforms are Children’s Theatre, Croatian National plays performed in nature, without includes different stakeholders on the likes of Dutch fortifications. created for regional cultural Theatre Osijek, Vukovar Film Festival, Think global, act vocal: richness the use of electricity, show how any and intertwines social and cultural In the 18th and 19th century Tvrđa and public-private inter-sectoral City Galleries Osijek, Museum of and diversity of vocal arts, talent place is a place for art and how art issues. The emphasis is primarily was, much as Osijek today, was a collaborations (catering, tourism, Fine Arts, Museum of Slavonia, and creativity of domestic and can be environmentally friendly. A put on culture of the young and new multiethnic town with immigrants gastronomy and similar amenities), State Archives, Jewish Film Festival, foreign artists of all generations part of logic behind this programme media cultures. from Styria, Carniola, Bavaria, as well as collaborations between CroCoolTour, “Slap” Association, is represented through a series of is also the intention to compensate They form the cultural practices Moravia, Italy, France, Hungary and creative individuals in terms of “Polifonija”, Franjo Kuhač Music concerts, from solistic to symphonic at least a part of superfluous in the manner acceptable to Bulgaria. Languages spoken in the efforts to ensure sustainability School, Osijek Photo Club, Croatian performances, operas and operettas, consumption of energy, by balancing them, through creating new town included Croatian, German, for a long time. The programme Association of Visual Artists (HDLU), a capella singing, seminars and the equation of emission of forms of international character Latin, modern Greek, Italian and enriches institutionalized theatre City of Osijek Tourist Board, Osijek- workshops. Collaboration in greenhouse gases – for example, if and collaboration, forms of French. The stories of construction programme and demystifies Baranja County Tourist Board, the field of music provides an the programme participants have interdisciplinarity and intermediality, of the fortresses in Petrovaradin and theatrical performances as kind Archdiocese of Đakovo-Osijek and opportunity to present top quality come from a far, the ecological which involves aggregation of Slavonski Brod are almost identical. of performances that are closed others.

38 39 EUROPEAN CULTURE(S) FESTIVAL traditions and rituals specific for the place/region. One possible direction European Culture(s) Festival of festival development through questions the role of Osijek in the traditional culture is the World Music European history and Europe’s role concept. In that concept, tamburitza in the history of Osijek, leaning music plays an important role, as a on the changes in the structure regional specificity and part of culture of population and making of a of different national and religious multilayered Osijek identity. Osijek’s minorities. World Music part of the German and Austrian culture, programme has a travelling character its long francophone tradition, – by following local roads and rivers, significant traces of Jewish and different but connected cultures Hungarian communities and exchange and intertwine, thus creating coexistence of majority Croatian a unique fusion of music, dance, population and 22 national eno-gastronomic tradition and other minorities living in Osijek are intangible cultural heritage. connected through the Festival with the new migration and cultural A significant segment of the trends in the European Union and programme questions all collective beyond. identities within the EU and outside its borders, especially in terms of Bridges over Waters Regions in southeast Europe, majority with the minority in terms Programmes of the European languages with a small number of usually analyzed within the context of nationality, culture, religion and Culture(s) Festival include guests native speakers and languages that The most literal and geographically of the Balkans, are often perceived in every other sense, will create performances and exchange of artist are becoming extinct. Irish Gaelic from Osijek and the region with (of Celtic origin) has an important and historically most correct as war-torn regions. Osijek O2 aims the programme on the bottom-up metaphor of Osijek’s multiculturality to change that dominant perception principle. Partnerships with Novi the ones from cities and countries role in 2020, because of cultural is – the bridge. A bridge which through the programme Bridges Sad from the Republic of Serbia, of the EU and beyond (days, weeks connections with the Republic of reaches others across the rivers and over Waters. Peaceful reintegration a candidate city for ECoC 2021, and months of European culture/s; Ireland, which will also have an ECoC wetlands, a bridge which brings us of the then occupied part of eastern and with the city of Vukovar, a promoting European diversity that same year. Basque language closer. Osijek is a multi-dimensional, part of the Republic of Croatia to symbol of war destruction, play an through music, stage, performing, (Euscara), Laponian languages, supra-regional, historical, economic, its homeland is a unique global important role in this part of the film and other cultural programmes; languages of nations without their cultural and geographical intersection. example of non-violent conflict programme. learning about gastronomic culture of motherland (Romani, Russyns and Location of today’s Osijek has been, resolution and replacing the European nations; foreign language Vlashs) also get a space for linguistic since prehistoric times, the point dominant war discourse with the Within the programme, analyses courses and other activities). and cultural homeland within the where one could find a crossing to the peacemaking one. will be made of conflicts between project European Culture(s) Festival. other side. It is therefore inevitable for the urban and the rural, culture The programme will accept all this diverse ethnic conglomerate, the Bridges over Waters is created and subculture, high class culture initiatives from the citizens, artists, Preparations for the festival begin likes of which exist only to the east in cooperation with local and and pop culture, centre and associations and institutions which during 2016, the first year of the of the Danube, in – with regional civil sector, especially periphery, institutional and extra- aim at strengthening the existing programme begins in 2018, and which we share a similar Pannonian its part oriented to the culture of institutional, real and virtual, paneuropean connections and the programme’s culmination is mentality – to be expressed in the dialogue and promoting of non- old age and youth, all with the partnerships, and especially the expected in 2020, after which it will programme pillar. Bridges over violent conflict resolution. The emphasis on finding a common ones which aim at forming new and grow into a permanent festival of Waters is governed by principles participants, who are helping to platform for dialogue. unexpected connections. European cultures. of dialogue and reconciliation, create the programme section mutual interchange, opening to one dedicated to reconciliation and Bridges over Waters is a unit which In the broader region, cultural- Partners: associations of national another and better knowing one dialogue and to setting up of a accentuates cultural diversity artistic amateurism is also highly minorities, language schools, another, tolerance and encouraged new platform of non-conflict and it is that cultural diversity, developed, especially in the field “Pobjeda” Association, Nansen collaboration, both within the state society, are the same people through bridging over differences of fostering traditional culture. Dialog Centre, Centre for Peace, borders and with cross-border who played an important role in and exchanging heritage, that Large number of amateur artistic Non-violence and Human Rights, regions of Serbia and Bosnia and promoting the peaceful resolution reflects and promotes the ensembles is well known all around Osijek 1862, Pajo Kolarić Tamburitza Herzegovina. Bridges over rivers and of open conflicts back in the pluralistic identity of Osijek and its Europe. Almost every town and Orchestra, Croatian Tamburitza wetlands will have a real role, not just 1990s. Workshops and cultural surroundings. village has its own culture and art Federation, Croatian Choral Society the metaphoric one. programmes which connect the society that preserves and nurtures “Lipa” and others.

40 41 FOOD&ART – PANNONIAN run farms with autochtonous and How will the cultural programme and Gaming, within the programme FUSION authentic products of the Pannonian combine local cultural heritage zone Hacking the Future, which region, traditional ways of preparing and traditional art forms with new, connects ancient, classical, medieval Abandoning food gathering culture food, collecting of recipes and innovative and experimental cultural and recent history of the area and and transition to land cultivation digitalizing them, events dedicated expressions? places it on digital platforms to and food production marks the to authenticity (“kulen” fest, fish- bring it closer to cultural audience. beginnings of civilization. In the paprikash fest, days of fishermen, The programme is essentially The concept of the programme also Pannonian region, beginning of celebrations of wine culture, days of concentrated in the urban area, revives great men of science and art civilization can be traced as far the fields...). where derelict and war-devastated who left their mark in European and back as 8,000 years ago, and new heritage architecture longs for new world history. archaeological findings continuously In terms of space, Food&Art is both contents. reveal even older layers of Pannonian urban and rural, trans-regional and How has the city involved, or how civilization. Pannonian plane has trans-national. It erases borders After programme realisation, does it plan to involve, local artists always been called a “granary” by creating the gastronomic and the Baroque centre of Tvrđa will and cultural organisations in the which means that it feeds its own cultural concept of Pannonian become a cultural district of the conception and implementation of inhabitants and has the potential fusion. It takes place in urban and city and the region. Artists, creative the cultural programme? to feed a broader region as well. traditional restaurants, taverns, individuals, cultural initiatives Vučedol culture was the first culture urban gardens and village backyards, and institutions, impact/creative The cultural public of the city has that integrated food from hunting corn barns and granaries, hunting hubs, entrepreneurial, catering, expressed its attitudes and opinions and fishing with food obtained lodges, “surduks”, wine roads and cultural and tourist initiatives will regarding Osijek in the context of from cattle breeding and growing of wine cellars, along the rivers and on permanently settle in abandoned European Capital of Culture via the crops. The properties of this culture river boats, in forests, in the fields. facilities that are to be renovated. Internet portal and blog “Oskultura” that provided added value, the free Vineyards become the stages for They will breathe an entirely new life (oskultura.com) – through digital time and the need of its people to concerts, ambiance theatre, film into heritage sites. discussions on the City’s candidacy express themselves artistically and projections, artistic workshops, and its cultural and other resources to decorate their clothes, footwear etc. Food&Art is realized through The Culture Park, as one of the and potentials. Heads of cultural and dishes very sophisticatedly is workshops of food and drink programme themes, refers to institutions, chairmen and members less important than the epochal preparation, making of preserves, the history of Osijek. In times of of associations, experts from the technological advancement: making food as a souvenir and food socialism, Culture Park was the creative sector, independent artists, discovering of serial casting of tools as a work of art, creating a seed name of one of significant green architects and urbanists, university and weapons from arsenical copper. bank of authentic seeds which will zones of the city – but also a place professors, strategists and numerous At a time when that was superior to then be distributed to urban gardens for cultural events. Its name was other notable individuals from other patterns, culture with that way and gardens of primary schools and changed and it also lost the function Osijek and its surroundings spoke on of life spread from this very region, kindergartens. of a cultural centre. The programme current issues of life and culture in along the rim of the Pannonian plain, revives the concept of “culture parks” Osijek in extensive interviews. They to hills and mountains to the west Food&Art views food as art and art and brings back multi-functionality. suggested necessary interventions up to Ljubljansko Barje, and as far as food. regarding facilities and concepts, north as Prague. The programme also uses after which citizens offered their Partners: Faculty of Food Technology, archaeological sites and heritage comments and additions via social The culture of dining and art of food Faculty of Agriculture, Croatian capacities outside Osijek – castles, networks. Synthesis of opinions of the are an important part of tradition Food Agency, Belje, family farms, manor houses, forts, churches and cultural public, institutions and public of this area, which is also the base restaurants, wineries, local monasteries – for implementation administration, along with citizens’ concept of the Food&Art project. government and self-government of a part of the cultural programme. attitudes, provided much assistance in units in the Danube and Pannonian Urban and regional cultural the preparation for application. The project connects producers region, tourist boards, tourist heritage sites become a stage for of food and wine, small family- agencies and others. experimental cultural expressions, Having been invited to do so by such as performances, experimental the City of Osijek, institutions, and ambient theatre, modern dance associations and other stakeholders and other types of cultural and in the cultural sector made creative expressions. suggestions of project ideas that have been partially included in Heritage is particularly revived with the contextual framework of the the project concept of Simulating candidacy. After completion of pre-

42 43 selection stage, a new cycle of public Suzana Vargović – creative “Pobjeda” Association, “Acting like Culture is the first project that has discussions with all stakeholders workshops for children (Dreamland). a Child” Association, “Batorek” managed to unite all of the political and citizens will be carried out. Tamburitza School, “Franjo Kuhač” stakeholders. Furthermore, in terms of creating Delimir Rešicki, Ivana Šojat Kuči, Music School, Frank Accelerator, internationally relevant programmes, Helena Sablić Tomić, Josip Cvenić, Osijek Software City, Museum of Support for the candidacy has also a series of invitations and calls for Slaven Batorek, Alka Turalija, Iva Vučedol Culture, all companies been formally offered by all the cities submission focused on the cultural Marić, Jasminka Mesarić, Zdenko owned by the City of Osijek as in the region, Osijek’s sister cities, sector in all geographical areas of Liška, Ivan Doroghy, Kata Mijatović, well as many other individuals, the cities of Novi Sad and Sombor, as the candidacy will be published, in Vladimir Džanko, Biljana Urban, associations and initiatives all 4. Capacity to deliver well as cities members of AVEC. The cooperation with sister cities and Davor Bobić, Mladen Tutavac, cooperate in preparation and Ministry of Culture of the Republic countries and other partners. The Vlado Obad, Areta Ćurković, Robert implementation of projects in the of Croatia has offered support for newly founded Osijek 2020 Agency Raponja, Zlatko Sviben, Mira city, region and beyond. project implementation. All of the will implement the process of Sekereš, Tihomir Matijević, Ivan candidate cities for the European unifying all initiatives, suggestions, Faktor, Vera Erl and numerous other Capital of Culture have come to an collaborations and discussions. individuals will be included in the agreement to offer support to the preparation of project activities and eventual winner. Please give some concrete examples programme implementation. and name some local artists and cultural organisations with which Osijek outside Osijek: Saša Anočić and Please confirm and evidence that cooperation is envisaged and specify Zvonimir Jurić, directors; Krešimir your city has or will have adequate the type of exchanges in question. Mikić, Goran Grgić, Zlatko Burić Kićo, and viable infrastructure to host the actors; Branko Lustig, two-time Oscar title. To do that, please answer the The entire cultural community of the award winner and producer; Davor following questions: city and region, both institutional Vrankić, academic painter. Explain briefly how the European and extra-institutional, with special Please confirm and evidence Capital of Culture will make use emphasis on affirmative and creative Institutions, associations, that you have broad and strong of and develop the city’s cultural individuals, talents and initiatives, initiatives political support and a sustainable infrastructure. significant names in the artistic field Museum of Fine Arts, Museum commitment from the relevant local, regional and national public – are all dedicated to jointly create a of Slavonia, City and University The Osijek 2O cultural successful cultural programme. Library of Osijek, Academy of authorities. programme displaces culture Arts in Osijek, Croatian National from its usual locations and Artists Theatre in Osijek, Branko Mihaljević During the City Council session develops new sustainable Nikola Faller, academic sculptor, Children’s Theatre in Osijek, Osijek that was held on 8 May 2014, cultural platforms – both founder of land art artistic concepts Cinemas, Croatian Association members of the council, coming temporary and permanent, in the region, implements and of Artists, Secondary School for from 11 different political parties, with emphasis on unexpected coordinates projects within the Textile, Design and Applied Arts, unanimously adopted the decision solutions for existing Culture Park/Living Fields programme University of J. J. Strossmayer in to apply the city of Osijek for the infrastructural deficiencies. theme. Osijek, “Breza” Association, Dance European Capital of Culture for the Antoaneta Radočaj-Jerković and Studio “Shine”, French Alliance year 2020. Along with the support The outdoor culture stage Lidija Neznanović – responsible for Osijek, “Slama” Association, Osijek of political stakeholders of city designing music programmes and 1862, Croatian Choral Society “Lipa”, government, the application is also The concept of the applied workshops. “Polifonija”, National Association supported by Osijek-Baranja County, programme perfectly balances Aleksandar Durman (archaeologist of Danube Swabians in Croatia, as well as the neighbouring counties creativity, scope, sustainability and and scientist), Grgur Marko Ivanković “Matica Hrvatska”, Croatian Writers’ and several cities in the region. long-term effect. The programmes (art historian) and Jasna Horvat Association, Osijek United Forces, and projects fully activate and (writer and scientists) – responsible Centre for Peace, Non-violence The local and regional political develop existing infrastructure, for the programme theme Hacking and Human Rights, “CroCoolTour”, support for the application for the through renovation. With the Future, programme Simulating “Barutana”, “Slap” Association, title of European Capital of Culture financial sustainability in mind, and Gaming; historical links “Pannonian Challenge” Association, for the year 2020 comes as somewhat interventions will be made towards between archaeological heritage and “Luminis” Agency, “Koncert” of a precedent, considering the the conceptual transformation and mythology. Agency, Volunteer Centre, Red divide that the political scene has repurposing of existing architecture Dražen Jerabek – illustrations for the Cross, Youth Institute “Proni”, experienced on all major issues since and infrastructure, rather than Hacking the Future programme. “Šokačka Grana” Association, the 1990s. The European Capital of towards building unsustainable

44 45 cultural mastodons. Besides the from the industrial to the post- and the fact that it borders with transportation, which encourages above mentioned, several projects industrial age. Locating it in the other countries in the region, in the smart alternative and sustainable have been started recently that are potent industrial heritage of the city conditions of disrupted cross border mobility - for both citizens and meant to build and renew cultural connects the past with the future relationships, viewed as the main tourists - which will satisfy capacities necessary for the city through the process of breaking the impediments for progress over a transportation needs and integrate and its surrounding areas, and dominant infrastructural code. longer period, represent a challenge local specificities. they include a museum, an archive for new and innovative transport and a culture pavilion, all of which Pannonian Challenges will concepts. The bordering position, viewed will be completed by 2020. The be located in already existing from a broader European and necessary documentation for the infrastructure, in the city streets, A new transportation development Danube perspective, with good renovation of Osijek’s Tvrđa has where numerous performances master plan for Osijek-Baranja transportation connectivity via the been successfully completed, with of street art will be held, as well County is being developed, which major existing and planned pan- plans for transforming it into a as music, sports and art-scene will integrate all means of transport, European corridors (corridor X, and culture district. The preparation of performances. The programme directly increase mobility and parallel to it, the Drava corridor, as several other renovation projects is theme that focuses on the youngest energy efficiency as well as remove well as the trans-European corridor under way as well, with most of them generations mainly uses the social and economic exclusion. V/c and the Danube river corridor) targeting industrial infrastructure educational infrastructure, including The implementation of the project ensures direct gravitation and and abandoned heritage sites with the premises of kindergartens, will provide conditions for the mobility of passengers from airports distinguishable urban features, playhouses, schools, faculties as well development of an intelligent, in Zagreb, Budapest and Belgrade. mirroring the city’s identity, which as open spaces. sustainable and integrated system Transportation concept will be renovated and repurposed of public transport with low CO2 into art residences as well as Bridges over Waters develops a emissions and an improved city and incubators, hubs and accelerators culture of peace and dialogue and regional mobility, while individual Air transport – transport of creative industries. Part of the finds its infrastructural solutions routes of city transport will be connectivity will be ensured through programme will be implemented in in the regional capacities – in the optimized and integrated with low budget and charter flights that temporary alternative infrastructural broad and the narrow sense – and other forms of transport (‘park and will connect ‘Blue Croatia’ with solutions, such as green pavilions, in national and transnational ride’ as a sublimation of public and ‘Green Croatia’ by flights between temporary stages made from natural partnerships. Sustainability is individual transport). Osijek and cities on the Adriatic and recyclable materials from mostly associated with temporary coast, which will ensure a sustainable the surrounding areas, as well as installations, tourism and catering has the potential to tourist dimension, along with a industrial and sporting locations, capacity, urban, rural and natural achieve 1.5 to 2 million flights per cultural one. By 2020, direct shuttle which will be repurposed as cultural heritage, sacral facilities, castles, year. Air transport of passengers lines will connect Osijek with high Every journey is structures. manor houses and parks, cultural includes domestic and international frequency international airports in societies, vineyards, wine roads and transport, which directly connects Budapest, Belgrade and the central an opportunity for The Culture Park – Living Fields cellars. Osijek with the majority of European national airport in Zagreb. programme relocates cultural countries. Railway transport – The existing change and self- events into the urban and the rural infrastructure will be better utilized, green zones and untouched nature What are the city’s assets in terms of The railway infrastructure of Osijek with establishing of direct lines reflection. Osijek O2 of the region, with observation of accessibility (regional, national and and the region is not fully utilized - Budapest-Osijek-Sarajevo-Ploče, the principles of sustainability. The international transport)? there are direct lines toward towns Vinkovci-Belgrade, Osijek-Zagreb- changes travellers materials used to build temporary within the inner region and toward -Venice and Osijek-Zagreb- cultural pavilions and infrastructure Osijek and the surrounding region Zagreb as the capital, but not toward Vienna. and citizens but also will be of a readily available are situated on the crossroads of cities in the neighbouring countries. Road transport – Regional road natural source (reeds, willow, major European routes, in the fertile infrastructure offers opportunities ways of travelling corn, sunflowers), as the land art Pannonian plains between two River transport possesses the for scenic routes and local architecture will not only be a form major European rivers, the Danube greatest potential for development, attractions and thus becomes a part and the concepts of cultural expression, but also an and Drava. This kind of geopolitical although the city’s communication of the cultural experience. The key element in capacity construction. location determines comparative via the Danube and Drava rivers has resource of road infrastructure is of geographical advantages as well as developmental not fully come to life as a route of the network of highways connecting Hacking the Future uses new digital challenges. connection with Europe. Osijek with Western Europe. connection or technologies and develops creative River transport – Developing

industries as type of a training Its peripheral location within the Osijek O2 is an opportunity to create passenger and cargo transport isolation. ground for the transformation centralized Republic of Croatia a city that is inclusive in terms of will ensure better connectivity of

46 47 the river Drava and the Danube. are available to pedestrians and that

SEA River taxi services as well as tourist refer to the city’s history, through BLACK cruisers will be established between the main promenade (Korzo), to Osijek and Novi Sad, which will its present, through the walkway permanently connect the cities even along the Drava River, and to its

O 6 beyond 2020 and 2021. future, through the bridges over the river that will become an itinerary Railway, road and river transport for its citizens and visitors. The EURO VE L will be in the services of developing bridges also represent a perfect cultural tourism, with better promenading balance between the ANUBE

D utilization of existing infrastructure Baroque citadel Tvrđa and the Art and better connectivity. Special Nouveau city centre, between the culture trains, buses and ships will urban and the rural through the left connect Osijek with European cities. and right banks of the river. The Besides having the role of directly visitors who decide to experience transporting visitors to cultural the city’s culture on the move have SKOPJE programmes, they will also be a a chance to visit different streets, platform for the realization of such parks and promenades and to have BELGRADE cultural programmes. the urban sights and landscape NOVI SAD permanently etched in their BUDAPEST

TUZLA Sustainable city transport memories. PODGORICA

TIRANA Cycling and walking are parts of Osijek also has a unique form of O

PÉCS Osijek’s mobility philosophy. The city river transport – a cable ferry DRAVA VNIK has a developed network of public that connects the two riverbanks,

ARAJE V transport – buses and – but and in essence connects urban S it also implements transportation architecture with untouched nature DUBR O innovations intended for its citizens right in the centre of the city,

ZAGREB With more than 38 and visitors. Osijek has one of starting with the zoo and its large the oldest European traditions of open animal pens and continuing kilometres of bicycle transport. Old electric trams into the ecosystem of Kopački Rit DRAVA – oldest in the world – are still Nature Park. routes, Osijek is a functional today, offering visitors a unique experience. In the network The left bank of the river is

ROME city in motion that

MUNICH of modern trams, it is customary to transformed into parking lots for celebrate important Croatian and motor vehicles (automobiles, buses

DANUBE recognizes healthy European events with themed tram and motorcycles), locations for routes with appropriate cultural extreme sports, water sports and and eco-friendly ways programmes. The tram network other sporting facilities, as well as

FRANKFURT is also used as the medium for for recreational, entertainment and of getting around. transmitting motivational messages. camping use – while the city on the right bank is transformed into This style of transportation will be a stage. strengthened with the development of new bicycle routes that will be The philosophy of mobility a part of the EuroVelo 6 European is enriched through the bicycle route network, and with the encouragement of carpooling and

MARSEILLE implementation of innovative rent- car sharing. The city transportation a-bike, bike sharing and bike & train system is also re-evaluated. The fare models. tickets for buses and trams have the added value of becoming tickets for

The Osijek 2O cultural programme exhibitions, lectures, performances mostly refers to outdoor events that and other cultural events. EURO VELO 6 LONDON

49 What is the city’s absorption trades and crafts. The vast forests In terms of cultural, urban and premises of modern design one place, promote their products capacity in terms of tourists’ that touch the outskirts of the city tourism infrastructure, what are will include a multi-functional (by cooking events and promotion accommodation? become a place of creative union the projects (including renovation arena with 386 seats, exhibition through sampling) and educate both between nature and artists, while projects) that your city plan to carry areas, offices for cultural and art the manufacturers and customers Tourism and transportation are Kopački Rit Nature Park becomes an out in connection with the European associations as well as hospitality on healthy lifestyles, authentic and closely linked, which provides the unfailing (wet)land of creativity that Capital of Culture action between and catering facilities. gourmet products. opportunity to create an authentic never dries out. now and the year of the title? tourist product based on the “Stara Pekara” hostel Historic, Sacral and transportation infrastructure of the Situated in the fertile Pannonian Tvrđa – the cultural centre Industrial Heritage region. First on the agenda are the plain, between the rivers of Sava, of Osijek The “Stara Pekara” (Old Bakery) unique transnational bicycle routes, Drava and Danube, this area hostel is an educational and In order for the historic, sacral and which set the city’s and the region’s comprises picturesque lowlands, Osijek’s Tvrđa (the citadel) is a tourist centre intended for the industrial heritage to be put into tourism into a logical context. All forests, hills, lakes, streams and baroque cultural monument of the younger generations and for the service for different programme cities within the region become marshes that provide the region highest category, but today it is people on the move. It will serve themes, a large part will need to be destinations with a unified and at with an attractive image for tourism. much more than that. It is a living to solve the problem of inadequate renovated and refurnished. the same time diverse offer, with a Current worldwide trends in tourism urban organism. While it does have accommodation capacity and, The process will entirely follow common denominator – culture, show a continued change in tourists’ the highest cultural value, the lack at the same time, to repurpose a world trends in finding new models creativity and sustainability. behaviour, who wish to experience of financing and the devastation it devastated building. and solutions for repurposing as many different things as possible had suffered during the war have existing unused spaces into The current tourist capacity in during their trip. In recent times, made it the part of the city that is Renewable Energy Science modern areas, where presentations, Osijek and the region counts 4,330 there has been an increased interest in the worst infrastructural and Centre exhibitions, lectures, concerts, beds in total, with 962 beds in the for alternative forms of tourism, urban condition. Its renovation workshops and performances can city itself, which is sufficient for the including cultural, eco, rural, has begun, with the goal of Construction of the Centre be held and creative industries current needs of visitors. By 2020, educational and adventure tourism. complete and integral protection, will advance the environmental developed. the current tourism framework will Alternative forms of accommodation preservation and renovation protection system and improve the be redefined based on the increased that will blend tradition, cultural of all its buildings and cultural quality of the environment, as well Currently there are projects in number of visitors and the number heritage, diversity and customs, such heritage, which will result in the as provide a quality energy supply preparation or in development for of overnight stays, as well as through as rural homesteads, themed cultural transformation of Tvrđa into a with reduced negative impact on the the renovation of the Museum of the development of new tourism and educational camps, family cultural centre and district. The environment. Slavonia and the State Archives, for infrastructure and the renovation tourism, couch surfing, eno-gastro location already holds two of recreating the route of Suleiman’s of the existing one. Tourist capacity houses located on wine roads, as well the most important museums Technology Park bridge and the water mill on the development will provide the as other types of accommodations in the city, the State Archives, river Drava, for the construction necessary accommodation for will be developed. City Galleries, the Home of The goal of the Technology Park of a tourist-catering ship, for the visiting artists, cultural workers and the Croatian Association of is to improve the technological renewal of the library, old agricultural other visitors prior to, during and Artists (HDLU), the University infrastructure and to enable the “pustara” estates, castles, manor after 2020. administration building, several development of products, content houses and gardens, as well as the high schools and a number of artist and services based on innovations City Garden Pavilion (Gradski Vrt) – As part of the programme is studios. Once a deteriorated and and new technologies but also to its dance hall, library and other parts. situated outside the urban centre, abandoned Austrian administrative create a platform for cooperation in the green agricultural zone of fortification, it will now be of scientific and entrepreneurial the wider regional context, the revitalized as one of three central institutions. The Park will be built accommodation capacity will areas of the city and integrated into in cooperation with the University, be developed in line with the the city’s cultural and economic life as a type of incubator for the developmental trends of rural and as a modern and representative city development of excellence and eco-tourism, with respect to the district. sustainable projects. benefits of sustainable ecological development and the preservation “Eurodom” Cultural Centre Market of nature. Family-run farms, besides accommodation, offer The umbrella project of cultural Reconstruction and expansion tourists a variety of opportunities infrastructure, the construction of the regional market and the to actively experience the processes and furnishing of which will be construction of a cold storage facility of traditional food production, completed by 2020, is the Eurodom will ensure the expansion of the sales local customs, language and old Cultural Centre. The 4,500 m2 area. It will gather manufacturers at

50 51 Osijek will forge another important Summer of Culture had a distinct by Osijek 2020 will be attentive to link with the European Capitals of flavour of ECoC candidacy, from the citizen proposals; the idea is to create Culture - via the Alliance of European opening ceremony to its closing. In a quality cultural programme and Cultural Cities (AVEC). Its 2010 June 2014, the Ministry issued a call to foster joint contribution to and general assembly took place in Osijek. to Croatian cities for the submission realization of positive urban changes. In Marseille, the Capital of Culture in of applications to the EU initiative 2013, the City of Osijek announced – European Capital of Culture for The citizens will be ambassadors of its intention to apply for the title in 2020. Osijek’s preparations are well culture during the candidacy, as well 5. Outreach 2020, for which it received AVEC’s underway and are becoming more as before, during and after the 2020 support. Osijek steered a number and more intensive. The 2015 New horizon. Ambassador roles of equal of its other activities in the Alliance Year’s Eve celebration in Osijek also value will be awarded to individuals towards candidacy. Zagreb staged the resonated with the city’s candidacy in several categories – citizens living presentation of the programme of the for the ECoC title. in Osijek and the region, citizens European Capital of Culture in June who have relocated, and individuals 2013. Information on the application An online public forum, which included all citizens and the city’s cultural originally from Osijek who have process was also obtained during the stakeholders, was organized via the Oskultura blog (oskultura.com). become part of the cultural, presentation held in December 2013 The various views and opinions on the European Capital of Culture will scientific, sport and economic life of in Sienna, Italy, the candidate city for become part of permanent digital heritage and will create a strategic the country, Europe and the world. the 2019 title. framework for the planning of the city’s cultural policies. The scientific community will be On 1 July 2013 the Republic of included through their participation Croatia became a full member The preparations for application in a variety of conferences and of the European Union. over 2014 and 2015 have involved professional meetings, where This historic moment gave a frequent communication with emphasis will be not only on the Explain how the local population special flavour to the cultural cultural institutions and associations, impact of the award of the ECoC and your civil society have been manifestation “Osječko ljeto private creative initiatives and artists title but also on the potential for the involved in the preparation of the kulture” (The Osijek Summer from the region, all with a view to development of creative industries application and will participate in the of Culture) that year, both creating a sustainable and attractive at large. These meetings will have implementation of the year? programme-wise and through cultural programme. an international character. They the announcement of the City’s will host not only individuals from Osijek has been associated with the intention to apply for title. Planned activities the target geographical area of European Culture Capital initiative Osijek’s application, but also those ever since 2003 – since over a decade During 2014 a number of During the ECoC 2020 selection from other, primarily Scandinavian before formal preparations were roundtable discussions were held procedure, the citizens of Osijek and and Baltic countries. Through launched for application to the on the Strategy for the Cultural the region will not sit tight; they will cooperation with the University 2020 title. Employees of the City of Development of Osijek for the have a chance to actively participate of J. J. Strossmayer, students will Osijek and cultural institutions, and period 2014-2020. Application for in public discussions, theme debates, be directly immersed in research journalists of the regional media have the title of European Capital of panels and forums. The process of on the trends, attitudes, needs and made study trips to several cities Culture has been made the pillar of cultural decentralization of Osijek expectations of the youth and the in order to get acquainted with the that Strategy. Another roundtable will enable the mobilization of wider community – in each of the concepts of their programmes. Graz discussion was held, this time with citizen potential and a bottom- respective areas of science. 2003 and Lille 2004 were the first representatives of Graz, the ECoC up approach to the design of Culture Capitals visited. Pecs 2010 of 2003 and Linz, the ECoC of 2009, parts of the programme. A digital The Academy of Arts, the and Maribor 2012 (Osijek’s sister during the manifestation “Days dialogue will continue via blogs Department of Cultural Studies and cities) stimulated active cooperation of Austrian Culture”. The guests and social networks, but this will the Faculty of Philosophy, as well as between artists and cultural workers shared their experience with the city not sideline direct communication; the Secondary School for Textile, across a range of projects under the administration, representatives of all of these will be channels for Design and Applied Arts and the umbrella of the European Capital of the cultural and creative sectors and advocating the idea of Osijek as the Music School Franjo Kuhač will Culture initiative. At the same time, citizens. Formal preparations for European Capital of Culture and for contribute directly to the design of meetings were held with the mayors, candidacy were launched, an expert disseminating information about the the programme and manifestations. heads of institutions and chairs of team was set up and consultations programmes’ potential to stimulate programme implementation boards were held with European experts positive urban change. The artistic As a child friendly city, Osijek was in ECoC cities. for cultural policy. This year’s Osijek boards for the events foreseen already implementing a number of

52 53 The secondary schools, elementary schools and nursery schools within Through cultural decentralization, This is how, until the title year, we will have included all stakeholders – is simultaneously active in four the urban, suburban and rural perimeters of the candidacy target culture will leave the confines of the youth, adults, representatives of the economic sector, institutions, different areas of encouraging areas will both propose and take part in the delivery of activities. The the city centre and institutions; local public and civil communities, and will have ensured the civic activity: children, youth and existing international educational projects for promoting the creativity it will spread out into the streets implementation of fundraising activities. education; culture & creativity; and fostering the inclusion of children with special needs will be and parks, and through various society; ecology and sustainability. continued and strengthened, and new ones will be launched. city quarters into the suburban, Explain your overall strategy for Children, youth and education periurban and rural areas. It will audience development, and in Research conducted on local blend with nature and will be particular the link with education and and European level shows a very activities for boosting the cultural accessible to the most sensitive the participation of schools. low level of children and youth participation of its youngest citizens individuals and groups, who, until participation in the work of youth

even before it applied for the ECoC then, had been excluded from the Osijek O2 includes all groups and organizations, a lack title. cultural life of the community. generations of audience of interest and informedness The cultural and other facilities into the cultural processes. regarding cultural events but also How will the title create in and infrastructure will be adjusted In line with the Audience regarding leisure activities, as well your city new and sustainable so as to remove any architectural Development Strategy, all as their reliance on the Internet opportunities for a wide range of barriers and ensure access for active culture participants for finding information. The Club citizens to attend or participate persons with disabilities. engages passive observers Connect model relies on young in cultural activities, in particular and non-consumers as co- people and volunteers who are active young people, volunteers, the The participation of the creators of content, who participants in the programmes, marginalised and disadvantaged, elderly living in retirement in turn become creative who design and implement creative including minorities? Please also homes, people with severely citizens of a creative city. and entertaining activities and who elaborate on the accessibility limited mobility and participate in informal “Train the of these activities to persons serious medical conditions, The strategy is primarily focused on Trainers” educational programmes. with disabilities and the elderly. prisoners, people in adult the entire population of the city and Specify the relevant parts of the mental health facilities and region, with emphasis on: The development of the model is programme planned for these those undergoing addiction • Children - children of preschool implemented through the following various groups. rehabilitation – will be and elementary school age, areas of priority: youth culture, ensured by bringing culture children who are addicts, children managing leisure time, creative Members of civil society will be to them, i.e. by organizing with special needs, children expression, development of cultural advocates of the European Capital on-site performances, without adequate parental care and and social skills, ecology, recreational of Culture initiative and this will concerts, workshops, etc. children placed in foster care, as sports and independent organizing of have a strong impact on public well as extremely gifted children; youth in culture programmes. perception and attitudes. On top Citizens and the civil sector will • The youth - high-school and of that, they will also make active receive technical assistance in the university students and young Young volunteers, assisted by contribution, within the scope of implementation of their activities. In unemployed persons; mentors, develop activities and their activities, to the design of the addition, they will receive training, • Adults - especially persons with organize and coordinate projects programme and the activities to be i.e. assistance in applying projects for disabilities, persons institutionally according to their interests, skills implemented before, during and EU funding. The city and the region excluded from society (addicts, and education. Young people, after 2020. also have an extensive volunteer convicts, persons with serious educated and motivated in this base, built around powerful and medical or psychological manner, develop their skills through It is noteworthy that arrangements highly diversified initiatives, which conditions), the elderly, non- teaching in schools and communities will be made for the participation will be mobilized towards cultural integrated minorities (the and through activities in different “I alone cannot of the marginalized, in particular and creative undertakings. The youth Romani people) and other under- events, thus developing their children without adequate parental are being educated in the field of represented groups. personal network through direct change the world, care, children with special needs, culture, and as cultural savvies they “The future belongs communication with over 10,000 of children in foster care, gifted children, are becoming something of opinion- Club Connect is an innovative their peers in the region and beyond, but I can cast a stone children and adults with addictions, makers. Through their personal to those who believe model of attracting and developing on yearly basis. the elderly, people with disabilities, as engagement and with the help of an audience and increasing civic across the waters to well as representatives of minorities. modern communication platforms in the beauty of their activism, designed not only for One part of the activities in the In the latter case, special emphasis they will efficiently disseminate the a successful candidacy for the audience development programme create many ripples.” will be on the less assimilated idea of a new culture of Osijek and of dreams.” European Capital of Culture but focuses on children and youth from communities, such as the Romani and a new regional culture. also for inciting deep changes in especially vulnerable groups and Mother Teresa the minor religious communities. Eleanor Roosevelt the society. Club Connect model socially disadvantaged families, the

54 55 main creators of the programmes guidance of a competent supervisor), main direction of the programme. based on their wishes, needs and music and visual art workshops. The implementation of cultural interests for learning new skills with programmes includes the the support of qualified mentors Culture & creativity participation of the youth, the from various educational institutions volunteers and students with and organizations from the local Among the key activities are the the aim of providing them with community and beyond, as well as of encouragement of international professional work experience international artists. cooperation of individuals and and training. Developing and institutions, as well as learning strengthening partnership with the The strategic determinants for new languages such as French, local government, international development of the youngest German, Hungarian, Spanish and partners and the private sector segment of cultural audience are other European languages. For will allow inclusion of a greater designed to increase mobility and this purpose, all institutions have number of participants, which will the awareness of being a citizen of made available their libraries, in turn directly contribute to the Europe. The processes are carried reading rooms and media libraries. diversification of the programme out through an individualistic Cultures of other nations are consumers and development of approach – through introductions promoted through the dissemination inter-sectoral cooperation. to new interests and lifestyles and of audio-visual content from through directing towards activities European cinematography, which Society that satisfy their interests and enhances the cultural knowledge allow for acquiring of new skills or of cinematography and media. Club Connect encourages audience improving existing ones. A platform is developed for the development and activism in mediation between citizens and the area of social themes and is With quality management of leisure the city’s institutions, as well as oriented towards strengthening civil time, the children and teenagers can Francophone, Germanic and other initiatives, especially the initiatives satisfy their need for socializing, European countries. European of children and youth aimed towards affirmation and a sense of belonging. languages and heritage are positive changes in the society They can develop a variety of promoted through educational, through a bottom-up approach. competences – communicational, artistic, cinematographic and other motivational and interpersonal. programmes, and support is given Key activities include coordination Activities are carried out in for applications to public calls for meetings between the playrooms for children between scientific/linguistic/specialized representatives of the civil society ages 3 and 5, who, accompanied scholarships. and the youth, with discussion by their parents, participate in of topics from areas of their creative workshops by passing Human resources in the segment interest. These meetings would along educational messages in of cultural and art programming allow its participants to design public places, through interaction are developed and new educational and plan activities and prepare unemployed and the undereducated, with other visitors. Activities programmes are created. their implementation through who are included in all programmes are also carried out in different Partnerships and cooperation cooperation with elementary schools and volunteer activities through workshops (film, music, theatre, with stakeholders in civil society and high schools and through the creative and interactive workshops. dance, performing arts, circus and cultural and artistic scene inclusion of new members. Each civil Inclusion in project development skills, visual arts, etc.) intended in the region and Europe are activist group has a youth council, not only creates a new audience, but for children between the ages of developed and strengthened, and participating in which allows young it also greatly benefits young people 6 and 14 and for the youth aged the consumers are segmented and people to acquire new knowledge, and students. Volunteering offers 14+. There are specially designed included in the process according contribute to the changes and them valuable experience, a chance workshops for children and to their interests. The public spaces become the pillars of future social to develop new skills and to acquire youth with disabilities: inclusive are redesigned and transformed into development. knowledge, increases their motivation drumming workshops, dance ability gathering places for admirers of all and competitiveness – which will workshops (dance workshops for forms of art, culture and media. In order to achieve an idyllic greatly benefit them upon the end of people with disabilities or confined community and create a lasting their educational process and their to wheelchairs where they design The audience becomes the creator harmony, the basic goals of social entry into the labour market. dance choreographies along with of the programme, suggesting change should be the development of Children and youth become the professional dancers and under the the content and determining the humanitarianism, health education,

56 57 developing tolerance, solidarity, linking the ecological aspects and compassion and understanding among the cultural and other significant the youth. Different organizations are social themes. included as partners or associates on Eco-activism is encouraged through a national, regional, cross-border and workshops and education conducted European level. outdoors, with the observance of the specificities of natural ecosystems. Social activities are implemented Nature becomes the stage, the by promoting health culture and place where creative activities 6. Management addiction prevention, assistance to intertwine and interconnect with the elderly and the infirm (Club 60+) environmental activities. as well as to persons who require Urban areas are transformed into help with their daily activities and small eco-zones – the concept cultural inclusion – through the Big of urban gardens provides great Brother model. benefits to the city and the users of such gardens, e.g. by creating Some of the activities implemented sustainable concepts, facilitating since the formal application for connectivity and communication, candidacy include the familiarisation and fulfilling the need for physical with the dangers of living in mine activity. suspected areas, with the dangers and benefits of living near water Children and youth, as special (in floodplains), as well as the groups, develop their skills through development of youth activism in the innovative concept of urban crisis situations and catastrophic scouts – the explorers of urban flora A / finance events. Preventing human trafficking and fauna. The zoo becomes a stage is also an important subject not only for art – for painting, sculpting and • City budget for culture: on regional level, but also on the photography – and the city’s parks Club Connect European and global level. become exhibition areas. Art infuses What has been the annual budget for culture in the city over the last 5 itself into the periphery, beyond the years (excluding expenditure for the present European Capital of Culture ensures the Ecology and sustainability visible and invisible borders of the application)? (Please fill in the table below). city – including eco households and integration One of the key activities of family-run farms. Through all these Annual budget for culture in the city Annual budget for culture in the city Year Club Connect is the raising of processes, citizens are exposed to (in euros) (in % of the total annual budget for the city) of audience environmental awareness, especially art in the most peculiar places and 2011 4.646.786,57 € 9,21% through the education of the become its unintentional consumers. 2012 5.278.100,93 € 10,03% development and younger generation with regard The audience becomes a participant to ecological issues. At the same in cultural production in a natural 2013 5.621.020,42 € 9,97% social activism, time, key programme determinants environment, through land art 2014 4.775.417,65 € 8,85% for Osijek O are issues related to workshops and other types of 2 2015 4.682.128,24 € 9,14% by contributing sustainability, especially in terms of alternative artistic forms. the relationship of the urban and the to sustainability rural, the centre and the periphery. In accordance with the budget infrastructure (Croatian National The areas for implementation of implementation for 2011 - 2014 Theatre, Museum of Fine Arts, City on all levels – the cultural and other programmes will and the City of Osijek’s planned Garden Pavilion, City Galleries, include the use of recycled and used budget for 2015, the stated amounts the City and University Libraries, programme level, materials and equipment, as well refer to the financing of operational monuments, community centres in as the use of environmentally safe and program expenses of cultural suburban settlements and protected the social level, the materials. Activities shift from their institutions and cultural programs cultural heritage sites). usual locations and are transferred of non-institutional operators. Changes to the Personal Income Tax ecological and the to parks, the city’s periphery, to rural The stated amounts contain the Act, taking effect on 1 January, 2015, areas of the region and to untouched minimum resources necessary have reduced the overall income of educational level. nature of the surrounding area, thus for the maintenance of cultural the city, which has resulted in the

58 59 reduction of the entire budget, but not 2,845,449.23 for 2017, which will be Most of the funds for the operating private entities (large enterprises, the reduction of the allocations for exclusively allocated for financing expenditure will be derived from subsidiaries and branches of foreign culture. the programme content of different the public sector income: the City companies, small and medium associations and other participants of Osijek, Osijek-Baranja County, enterprises located in Osijek and The strategic and planning documents from a wide cultural range, as well Ministry of Culture, Ministry of other locations in Slavonia and define the goals and priorities of the as programs of special interest for Tourism, Ministry of Science, Baranja). Such a conservative City of Osijek and, in the event of the City of Osijek. These amounts Education and Sports, Ministry of approach to attraction of private selection of the city of Osijek as ECoC, do not include budget allocations Social Policy and Youth, Ministry sector financing was chosen in they will be put into function for the for standard activities of cultural of Foreign and European Affairs, this phase due to the current needs of the program. institutions cofounded by the City “Kultura Nova” Foundation, unstable economic circumstances. of Osijek, whose programmes the Office for Cooperation with However, based on the fact that will function as part of the ECoC NGOs, the National Foundation this will involve well-known In case the city is planning to use programme. for Civil Society Development, EU companies and partners and based funds from its annual budget for Structural funds and programmes, on successful past cooperation and culture to finance the European Capital In 2018 the allocations will increase Osijek Tourist Board and the the importance and attractiveness of Culture project, please indicate to EUR 3,845,903.98 and to EUR Tourist Board of Osijek-Baranja of the ECoC programme, it is this amount starting from the year 4,592,996.82 in 2019. For the title year County, partner cities and their almost certain that a large number of submission of the bid until the the foreseen allocations will be in the tourist boards. of enterprises will significantly European Capital of Culture year. amount of EUR 5,119,210.03. In the Over 4% of income will be provided contribute in kind, but also by following years, 2021 and beyond, by sponsorships and donations by providing much of the financing. In 2015, during which we are in accordance with the Cultural preparing and applying for the Development Strategy and other How will the revenues derived from the public sector be allocated to cover European Capital of Culture 2020, planning documents of the City of operating expenditure? Please fill in the table below: besides the standard allocations Osijek, significant financial resources for culture, additional resources will be allocated to programmes Income from the public sector: are planned for financing of and projects of cultural associations envisioned programme activities and institutions. Enriched by the Income from the public sector In euros % in the amount of EUR 252,712.27. experience of implementing the ECoC to cover operating expenditure Budget projections for the next project, the City of Osijek expects an National Government 10.000.000,00 € 28,63% two years foresee the allocation of increase in activities and engagement City 19.234.717,08 € 55,07% additional funds in the amount of by its citizens, associations and EUR 2,578,444.75 for 2016 and EUR institutions in all areas and levels. County 1.000.000,00 € 2,86% EU (with exception of the Melina Mercouri Prize) 3.690.075,32 € 10,57%

Which amount of the overall annual budget does the city intend to spend for Partner cities 1.000.000,00 € 2,86% culture after the European Capital of Culture year (in euros and in % of the Total: 34.924.792,40 € overall annual budget)? The city’s budget, apart from its Government income, amounting For 2021, the City of Osijek plans to allocate EUR 3,423,634.12 or 8.5% own funds, will secure income to 28.63%, will be allocated by the of the projected budget to cultural activities, not including cultural from “soft projects” and the public Ministry of Culture, while 10.57% are infrastructure or monuments. For 2022, the minimum allocation would be sector (Ministry of Culture, Ministry funds from the European Union. EUR 3,157,279.28, or 8.3 % of the budget. of Tourism, Ministry of Science, Education and Sports, Ministry of • Operating budget for the title year Social Policy and Youth, Ministry Have the public finance authorities Income to cover operating expenditure: of Foreign and European Affairs, (City, Region, State) already voted on “Kultura Nova” Foundation, the or made financial commitments to Total income to National Foundation for Civil Society cover operating expenditure? If not, From the public From the public From the private From the private cover operating when will they do so? sector sector sector sector Development, Osijek Tourist Board, expenditure (in euros) (in %) (in euros) (in %) (in euros) the Tourist Board of Osijek-Baranja County, partner cities and their tourist The public finance authorities 36.544.792,40 € 34.924.792,40 € 95,57% 1.620.000 € 4,43% boards), which will be transferred to have not, on any level, made any the Agency, representing a share of commitments to cover operating 55.07% of the income. The National expenditure. With consideration

60 61 of the unconditional support the 2020 and the sub-programmes Income from the private sector: 2. Major sponsor – sponsoring the application has had on all levels, the Culture and MEDIA, Europe for entire programme or individual determination of commitments is Citizens and Erasmus+, as well programmes or projects with expected in the selection stage of the as the European Social Fund, the What is the fund-raising strategy to significant resources. project. European Regional Development seek support from private sponsors? 3. Medium sponsor – participates Fund and other structural funds. What is the plan for involving sponsors in the co-financing of individual As culture envelops a large range in the event? projects. What is your fund raising strategy to of local community activities, city 4. Minor sponsor – awards small, seek financial support from Union development planning is based on Sponsors are companies that operate one-time amounts for single programmes/funds to cover operating a large number of developmental in the city and the region, but also events. expenditure? projects whose ultimate goal the companies and individuals 5. Friend of the project – an is to increase the quality of that will recognize their interest enterprise that supplies non- The City of Osijek has experience life for the citizens. Several in the programme activities. The financial resources (contribution in implementing projects financed projects are currently in either involvement strategy will primarily in kind, for example through through pre-accession funds, the planning or implementation focus on local businesses, especially catering services for single mostly in the areas of civil society phase: the first industrial those with quality operations events, reduced accommodation and sustainable development and eco-zone in Croatia, efficient within the city system and whose prices for guest artists, etc.). especially in the areas of energy use of energy and renewable sponsoring activities include space, 6. Project partner – institutions efficiency. A large number of energy sources, sustainable logistics, equipment and personnel. from the culture sector which stakeholders within the sectors city and suburban mobility, The city’s Tourist Board has also donate their resources (human of culture and education have revitalisation of cultural and been included from the beginning resources, know-how, premises) neither the necessary knowledge natural heritage, environmental with its operational, programme and for the implementation of the nor the required capacity, and and waste management projects, promotional capacity. entire programme or parts of it. an increasingly obvious need for incentivising small and medium Well-timed and continuous competent project teams requires enterprises, improvements to the communication with companies, Other financing models: better communication, cooperation ICT infrastructure and its use in as well as participation and benefit Crowdfunding, Fundraising, and networking. Investments are all aspects of life, etc. At the same of participating in a positive local Merchandising, Lottery. being made into the education time, a number of new projects, community event, make the synergy of project teams and capacity related to children and the youth, possible and attainable. Media sponsorships: development, in order to encourage social services, peaceful and inter- The projected sponsorship model General media sponsor – national culture stakeholders to a more cultural dialogue, democratization will consist of the following or regional media house with a large significant use of available EU and citizen involvement in sports modalities: audience, which will publish event funds, primarily from programmes and recreation, are being planned 1. General sponsor – a private or announcements and reports through such as: Creative Europe 2014- and implemented. public company, recognizable its platforms. and financially equipped for Media partner – from television, sponsoring the programme. radio, newspaper and online media. According to what timetable should the income to cover operating expenditure be received by the city and/or the body responsible for preparing and implementing the ECoC project if the city receives the title of European Capital • Operating expenditure: of Culture? Please fill in the table below: Breakdown of the operating expenditure

Promotion Wages, Wages, Other Programme Programme Promotion Other (please Total of the and overheads and overheads and (please Source of income for expenditure expenditure and marketing specify) operating 2015 2016 2017 2018 2019 2020 marketing administration administration specify) operating expenditure (in euros) (in %) (in euros) (in euros) expenditure (in %) (in euros) (in %) (in %) EU 390.075,32 € 400.000,00 € 500.000,00 € 600.000,00 € 800.000,00 € 1.000.000,00 € 27.547.992,56 € 75% 6.758.078,35 € 18% 2.238.721,49 € 6% - € 0% 36.544.792,40 €

National Government - € 500.000,00 € 1.250.000,00 € 1.750.000,00 € 3.000.000,00 € 3.500.000,00 €

City 252.712,27 € 2.578.444,75 € 2.845.449,23 € 3.845.903,98 € 4.592.996,82 € 5.119.210,03 €

County - € 100.000,00 € 100.000,00 € 200.000,00 € 300.000,00 € 300.000,00 €

Sponsorships - € 20.000,00 € 100.000,00 € 200.000,00 € 300.000,00 € 1.000.000,00 €

Partner cities - € 100.000,00 € 100.000,00 € 200.000,00 € 300.000,00 € 300.000,00 €

62 63 Planned timetable for spending operating expenditure (this question is Horizon2020. We are currently for the implementation of projects optional at pre-selection stage) preparing, along with other major designed to revitalize neglected Croatian cities, applications to the areas by giving them new life Integrated Territorial Investment through new social, economic and Promotion Wages, Wages, Other Other Timetable Programme Programme Promotion and programme, which would allow cultural content. and overheads and overheads and (please (please for expenditure expenditure marketing marketing administration administration specify) specify) spending (in euros) (in %) (in euros) According to what timetable should the income to cover capital expenditure be (in %) (in euros) (in %) (in euros) (in %) received by the city and/or the body responsible for preparing and implementing the ECoC project if the city receives the title of European Capital of Culture? 2015 458.288,14 € 71,30% 184.499,45 € 28,70% - € 0,00% - €

2016 2.754.758,66 € 74,48% 694.939,26 € 18,79% 248.746,83 € 6,73% - €

2017 3.648.366,53 € 74,53% 898.837,13 € 18,36% 348.245,57 € 7,11% - € Source of income to cover capital 2015 2016 2017 2018 2019 2020 2018 5.178.417,07 € 76,20% 1.157.305,27 € 17,03% 460.181,64 € 6,77% - € expenditure / EUR

2019 7.004.550,13 € 75,37% 1.728.766,32 € 18,60% 559.680,37 € 6,02% - €

2020 ECoC 8.503.612,03 € 75,80% 2.093.730,92 € 18,66% 621.867,08 € 5,54% - € EU 400.000 5.483.333 10.387.500 10.387.500 7.554.167 2.337.500

National 2021 559.680,37 € 460.438 1.675.049 3.355.346 3.355.346 2.730.346 412.500 Government 2022 373.120,25 € City 303.157 469.824 366.667 1.041.667 541.667 541.667

How are the revenues that will be obtained from the public sector for covering County 100.000 225.000 325.000 325.000 325.000 - capital costs broken down. Please fill in the table below. Sponsors - 116.667 116.667 116.667

Other – loans 125.000 375.000 41.667 583.333 583.333 583.333 • Budget for capital expenditure: Total 1.388.595 8.228.206 14.592.846 15.809.512 11.851.179 3.875.000

Income from the public sector to cover capital In euros in % expenditure

National Government 11.989.024 € 21,51% If appropriate, please insert a table here that specifies which amounts will be spent for new cultural infrastructure to be used in the framework of City / budget and loans 5.556.315 € 9,97% the title year. County 1.300.000 € 2,33% Type of works EU (with exception of the Melina Mercouri Prize) 36.550.000 € 65,57% Predicted timeframe Cultural (construction/ Investment amount Source(s) for works infrastructure renovation/ interior (EUR) of financing Other 350.000 € 0,63% (years) decoration) Total 55.745.339 € EU City of Osijek Eurodom Cultural Ministry of Culture of the Interior design € 2,500,000.00 2015-2018 Have the public finance authorities What is your fund raising strategy to Centre Republic of Croatia Ministry of Tourism of the (city, region, State) already voted on or seek financial support from Union Republic of Croatia made financial commitments to cover programmes/funds to cover capital capital expenditure? If not, when will expenditure? EU/ERDF City of Osijek they do so? Ministry of Culture of the A large part of the planned capital Reconstruction of Republic of Croatia infrastructure of Reconstruction € 10,000,000.00 2016-2020 Ministry of Regional The City and the County will make projects are in the phase of Osijek’s Tvrđa Development and EU the necessary decisions after the preparing project documentation. Funds Ministry of Tourism of the end of the pre-selection stage. The All of the projects will be applied to Republic of Croatia Cultural Development Strategy for available EU funds and programmes. the City of Osijek 2014-2020, which The greatest number of projects EU St. Charles and St. City of Osijek was also unanimously adopted will be applied for co-financing Eugene’s Bastion in Renovation and Ministry of Culture of the € 5,000,000.00 2015-2019 by the City Council, contains the from the European Regional Tvrđa – art incubator, interior design Republic of Croatia planned capital investments for Development Fund (ERDF) and galleries, studios Ministry of Tourism of the Republic of Croatia cultural activities. from the EU programmes such as

64 65 Type of works Predicted timeframe The Agency shall design and the development of cultural Cultural (construction/ Investment amount Source(s) for works infrastructure renovation/ interior (EUR) of financing implement activities that will be infrastructure. (years) decoration) steered towards the development City Garden Pavilion of the city’s and region’s cultural The Agency Osijek 2020 shall (“Gradski Vrt”) – and social potential. These will operate between 2017 and 2020 dance hall and the Renovation and € 677,190.93 2015-2016 City of Osijek stimulate economic growth, as the implementing authority for regional office of the interior design City Library with a which will be spearheaded by the the activities and programmes reading room cultural, creative and ICT sectors. envisaged by the City of Osijek Regional centre for The Agency shall have the task to as European Capital of Culture. traditional culture, EU Renovation and implement new models of urban Between 2021 and 2023 it will not folklore and music 9.000.000,00 € 2017-2019 Private investor interior design and regional cultural policies and only be monitoring the impacts arts of Southeast City of Osijek Europe to design a cultural strategy beyond of the ECoC title on the city and the 2020 horizon. This will include the region; as an independent EU “Barutana – New Renovation and City of Osijek the monitoring and assessment of body, it will also design and Scene”: centre for 500.000,00 € 2017 interior design Ministry of Culture of the alternative theatre the impact of the European Capital implement cultural programmes Republic of Croatia of Culture title on the city and the and programmes of international Expansion of the region. cooperation beyond the year of the State Archives – The Agency Osijek 2020 will title. In addition, it will participate Department for EU Renovation and customer services 10.000.000,00 € 2016-2018 Ministry of Culture of the be directly responsible for the in the delivery of “bridging” interior design – renovation of the Republic of Croatia development of new cultural activities, i.e. those designed to building located at audiences and universal citizen ensure a seamless continuity with Kamilo Firinger 3 inclusion, for increasing the city’s the cultural-artistic programmes Lower armoury EU Renovation and and region’s long-term cultural to be delivered by Novi Sad, the building for the 11.000.000,00 € 2017-2020 Ministry of Culture of the interior design Museum of Slavonia Republic of Croatia vibrancy and for monitoring prospective European Capital of and managing projects for Culture for 2021. EU Manège (former Ministry of Culture of the horse training facility) Renovation and Republic of Croatia Figure 5: Organisational structure of Osijek 2020 – Campus – 4.209.705,71 € 2017-2019 interior design Ministry of Science, art showroom for the Education and Sports of Academy of Arts the Republic of Croatia

EU Ministry of Culture of the Republic of Croatia University Library – New construction 2.858.442,15 € 2016-2019 Ministry of Science, Campus Education and Sports of the Republic of Croatia

TOTAL: 55.745.338,79 €

b / organisational structure Capital of Culture programme Osijek 2020. The basic objectives of the Agency Osijek 2020 are the What kind of governance and following: delivery structure is envisaged for • Preparation and delivery of the implementation of the European the European Culture Capital Capital of Culture year? programme in Osijek in 2020; • Securing financial resources for the An Agency will be established delivery of the European Capital of in the course of 2017, after the Culture projects and programmes; publication of the results of the • Securing an efficient marketing selection procedure. The Agency and communication platform for will be in charge of the operational the European Capital of Culture implementation of the European programme.

66 67 How will this structure be organized at efforts of professionals from the How will you ensure that this structure a clear artistic vision and exhibit management level? Please make clear artistic, creative and educational has the staff with the appropriate skills an unflagging commitment to the who will be the person(s) having the sector, this will provide a platform and experience to plan, manage and implementation of an internationally final responsibility for global leadership for achieving lasting positive deliver the cultural programme for the competitive artistic programme, s/he of the project? effects on cultural participation. year of the title? must have experience in the delivery The appointed Artistic Director of large-scale cultural programmes, The Agency Osijek 2020 is headed by will manage the activities of and Expert associates are professionals sound international experience and the Chief Executive Officer (CEO), relationships between the artists who will be selected on the basis of a developed network of contacts at who will work closely with the and institutions. S/he will also international public tenders. Due all levels. Artistic and the Business Director. negotiate with the artists their terms attention will be given to ensuring The Business Director must be of contract, in cooperation with the a balance between past experience capable of finding a balance between The CEO is responsible for Business Director and the Financial and references, on the one hand, and the quality of an artistic programme coordinating the full range of Department. The Artistic Director new knowledge and skills in a wider and its financial viability, s/he processes within the Agency. S/ will design a high-quality cultural context, on the other. The Agency’s must know how to run finance-, he is in charge of management and programme which will have a lasting associates will be selected on the basis communication and marketing- organisation and of ensuring that effect on the city and the ongoing of their competences and readiness to related, and operative tasks and must the programme is implemented transfer of knowledge and values. commit to a shared vision. have the social skills for team- and in compliance with strategic personnel-management and conflict objectives. S/he is also responsible The Business Director will be in resolution. for the execution of the master charge of coordinating the project’s How will you make sure that there is The CEO, the Artistic and the plan and budget management, the finances, communication and an appropriate cooperation between Business Director must share a management of standards, securing marketing, as well as legal and the local authorities and this structure mission and a vision; they must political support, sponsorship administrative affairs. S/he will including the artistic team? be creative, goal-oriented, open to and partnerships and for ensuring manage human resources and team-work and result-driven. project viability. In addition to the processes. Furthermore, s/he will be The mayor and representatives Tenders for the appointments shall artistic and business director, the a link with the business and tourist of local, regional and other be issued after the publication of the CEO will also work closely with sectors, coordinate investments into authorities will be members of results of the selection procedure the Committee of Honour and the the cultural and other infrastructure, the Committee of Honour; they and shall be finalized by the date Advisory Board, which will have plan and implement communication will participate in all business of the city’ appointment to the title an advisory role and monitor the strategies and secure administrative processes, which includes, among European Capital of Culture. execution of the mission and vision support to ongoing projects and other things, active cooperation of the European Capital of Culture. programmes. with representatives of the Advisory Board and the directors. c / contingency planning The Committee of Honour will Contracts with the CEO, Artistic secure political and institutional Director and Business Director will Have you carried out/planned a risk support. The Advisory Board will be performance-based. According to which criteria and under assessment exercise? put forward candidates for the which arrangements have the general appointment as the CEO, advocate An evaluation team, comprised of director and the artistic director been During preparation of the and promote various processes and both internal and external experts, chosen – or will be chosen? What application, certain weaknesses were activities and make available its will be in charge of monitoring and are – or will be – their respective identified that could potentially know-how and networks tracing the programme’s impact on profiles? When will they take up the influence successful implementation the city and the region. appointment? What will be their of the programme. Risk management The Artistic Director will enjoy respective fields of action? is an integral part of the full autonomy in the design and This organisational structure, organizational culture of the City of coordination of the creative and coupled with the goal-oriented and The CEO will be chosen according Osijek and of the process of planning cultural programme planned by result-driven computer-mediated to the following set of qualities – and implementing of all activities on programme themes. The theme communication of the Information leadership, ability to implement all levels and in all functional areas. frameworks will be implemented Age, means that all key stakeholders a clear vision and mission, goal- through master programmes and will be included. It also allows orientedness, strategic mindset, In line with the City of Osijek individual projects. An important independence in the design and experience in managing rigorous Risk Management Strategy, risk aspect of the organisation of the delivery of artistic programmes, international projects and assessment is mandatory for all artistic component is Audience and enables financial stability and interdisciplinary nature of skills. officials and employees of the development. Through the joint viability. The Artistic Director must have city and institutions owned by

68 69 the City, in accordance with their compliance, 5. Communications and How are you planning to overcome weaknesses, including with the use of risk competences and levels of authority, information. mitigation and planning tools, contingency planning etc. as well as for the purposes of internal audit. Risks are categorized Apart from that, risk management (Insufficient) financing – lack of financial capital is compensated in five basic groups: 1. External is also envisioned within the by intellectual and human capital, while insufficient experience in environment, 2. Planning, processes organisational structure of the implementation of large-scale events is compensated by hiring experts. and systems, 3. Employees and Agency for implementation of the Independent project such as ECoC will encourage long-term planning and, organisation, 4. Legality and European Capital of Culture title. at the same time, make an influence on centralised and inert cultural scene unwilling to accept changes. All insufficient capacities will be improved when necessary. What are the main strengths and weaknesses of your project?

WEAKNESSES / RISKS PROBABILITY IMPACT PROPOSED SOLUTIONS

STRENGTHS WEAKNESSES Through constant promotion in all areas – educational • structures (kindergartens, schools, faculties), economic Belief that our right “to life” shall be acknowledged and • (Insufficient) financing. activities, the work of civil associations, programmes of Insufficient European dimension; that we will be given an opportunity to “breathe freely • Insufficient experience on city and regional level when it political parties for the purpose of promoting the values According to some research, Osijek-Baranja County again”; comes to implementation of large-scale events; and advantages of membership in the European Union. • is the most euro-sceptic county in Croatia. It will be Definition of culture in the broader sense; • Long-term political instability (frequent early elections Increased presence of public media which can, • a great challenge to present Osijek as the European Decentralisation and democratisation of culture; and changes of government); through the variety of their programme schemes, raise • Capital of Culture. Culture as leverage for changing the way of life, • Short-term and institutionalised character of city and public awareness of the benefits and progress that perspective and opportunities of every individual regional cultural policies; can be achieved through improved connectivity and (culture as the means rather than the ends!) • Centralised and inert cultural scene reluctant to accept networking. • Matrix organisational structure of the Osijek2020 change; Agency • Scheduled open-air programme dependent on weather Conclusion of preliminary agreements and agreements • Sister cities with ECoC experience – Pécs in 2010 and conditions; on co-financing between the Agency in charge of Maribor in 2012 – positive and negative experiences; • Insufficient tourist capacities; Insufficient programme funding. implementation of programme activities and the • Partnership with the city of Novi Sad and the Republic • Traffic isolation when compared to the rest of the operators providing the funds will allow for timely of Serbia (formerly “hostile” country); country and the transregional and transnational area. planning of programmes implementation expenditures. • Transregionality and transnationality in realisation of Careful planning of EU investment projects, in the programme; line with the available public calls for applications; • Inventiveness in programme approach – programmes Underdeveloped infrastructure for implementation incentivising and campaigning to business operators arising from citizens’ problems of the programme. for investment; adopting regulations for incentivising • Depopulation (“green citizens”); investments; creating planning of acquiring financial • Lack of perspective (independent creation of new assets through debt for the purposes of the city budget. perspectives); • Deindustrialization (developing of creative A comprehensive and detailed programme scheme; industries); coordination of all programme stakeholders; quality • Intolerance (bridging of programmes and human administrative support; coordination on a daily, weekly resources); and monthly basis; promotion on local, regional, • Unconventional infrastructural solutions (parks, national and international level; adjustments to the event calendar based on average weather conditions; industrial heritage, green installations); Programme management; • creating yearly implementation action plans based on Revived heritage connected with the audience by Lack of balance and harmonization. achievements of modern technology; the Cultural Development Strategy for 2015-2025, with • Solution for the safety of Osijek’s citizens through funds a separate action plan for the title year; for demining; regular coordination of activities for artistic and • Example for peace processes and establishing of administration organizational structures, synchronicity dialogue in crisis situations; of attractive programmes and spatial distribution of • Audience development model which: programme activities. • Is focused on development and raising of awareness Predictions of the level and directions of technological of each individual; advancement; timely provision of advanced IT • Integrates ad strengthens marginalized groups; The programme and the investments in solutions, coordination of expert technology personnel. • Connects the audience with social initiatives; infrastructure rely heavily on modern technological Preparations are under way on national level for • Interconnects different target groups through solutions – current capacity is insufficient for the National Programme for developing broadband various programme contents, both vertically and broadband support; for instance, access to aggregation infrastructure, and the goal is to provide horizontally. digital contents of the programme is difficult or broadband access in areas which are not attractive • Specific dimensioning/measuring of intangible values unavailable. for commercial investments, as a prerequisite for the when creating, managing, monitoring and evaluating development of Next Generation Access networks the project. (NGA). • ECoC as a precedent – achieving unanimous political consensus. Part of the programme is designed for children and youth by envisioning conceptual audience development. The provided organisational scheme Insufficient involvement of youth as the creators will pay special emphasis on the programme part and participants in the programmes. intended for children and youth and it will, through organised and secure protocols (both in theme and location) set up and monitor the implementation of these programmes.

70 71 WEAKNESSES / RISKS PROBABILITY IMPACT PROPOSED SOLUTIONS d / MARKETING AND in a way, a matter of survival for Inclusion of neighbouring cities and regions COMMUNICATION Osijek, pertains primarily to its with their accommodation capacity; alternative cultural development and integration accommodation solutions (camps, private Insufficient accommodation capacity of the city and Could your artistic programme be accommodation); coordination of activities of tourist of all its forces in that field. All of the region. boards in cities, counties and on the national level; summed up by a slogan? Osijek’s economic achievements possible use of accommodation capacity in cities throughout history are inseparable across the borders (within 100 km radius). The slogan of Osijek’s candidacy from its cultural reality and specific Thematically and conceptually, the programme includes attractive locations in the city, the for the title of European Capital of way of life of its inhabitants. That is region and beyond, which present the magnitude, Culture is – OXYGEN. why Osijek turns to its own human significance and value of their historic and cultural resources in the aspiration to achieve Insufficient knowledge of historical facts and their heritage in the European context. meaning for the region and for the development Historic and cultural heritage is presented in an positive transformation and search of its cities; insufficient knowledge of priceless innovative and creative way through the use of for solutions for its problems. All it collections of historical treasures and of the rich modern communication tools and new technologies, needs for the acceleration of such tangible and intangible heritage. in order to bring it closer to the citizens and make it an important part of everyday life. transformation is its own active Must see historic sites and events are an integral integration. part of programme activities, which gives them new functions and new life. Typographic solution of the With the European Capital of Cooperation of political parties on all levels in projects whose purpose benefits the citizens, without candidacy slogan plays with summing Culture title, Osijek has a vision of regard to which political option the governing up of these motives. Emphasised gathering its own forces to achieve majority belongs to. letters of the word Oxygen first the fundamental objectives of the Political instability on the local and national level. Political stability on the national level is always high-risk and is classified as force majeure, but, in the focus on the letter O, as the chemical city’s progress, co-working and event of this occurrence, management will assess the symbol for oxygen, as well as the co-acting of such forces with other possible negative impact and systematically work to first letter in the name of the city of inhabitants of the region, sister find constructive solutions. Osijek. Generations of young people, cities and candidacy partner cities. Standard operating procedures with law enforcement, fire department and medical teams; the creation indicated by letters X and Y, mark Osijek is, to put it figuratively, an Security risks during the programme of unified security strategy which will prescribe all implementation. the eponymous generations that unconscious city and the potential security aspects for programme implementation, for will achieve their greatest creative European Capital of Culture title guest audiences and for local population. strength at the time of realization would provide it with a powerful of the European Capital of Culture motive and much needed oxygen for programme, and that are also the faster recovery. In the context of candidacy, we That is why the concept is not champions of accelerating change. At approach problems as challenges. focused on constructing shiny the same time, the letters XY evoke The concept itself primarily representative buildings, erecting the association to chromosomes What is the city’s intended marketing represents a brave step by means monuments as idols onto which we determining male and female sex, and communication strategy for the of which we wish to accelerate the can project our own flaws in some with the meaning “everyone is European Capital of Culture year? process of bringing closer the areas mystical or ritual manner. Our included”. Emphasis on GEN carries (In particular with regard to the media that have had similar mindsets for focus is to affirm and communicate the meaning of generations, posterity, strategy and the mobilisation of large centuries – areas that share a similar all that is positive and brings age, heritage, genus, and the meaning audiences) living environment and whose us closer together, to integrate of genesis, creating of the new. Finally, traditional relations need to be made the marginalized, to inspire this emphasis carries the meaning As the bid book represents a stronger and deeper, while fresh and to transform an unhealthy of the basic unit in a DNA helix that kind of long-term strategy of wounds need to be healed. All these living, cultural and economic determines inherited characteristics development and repositioning efforts are to be presented to Europe, environment into a healthier of every living thing. of the City, marketing and on a smaller scale, and something is one. The assets involved in this communication strategy must be to be learned from Europe and its process already exist and the actual Osijek decided to challenge for in its function. In order to achieve citizens in the process. preparation of this application European Capital of Culture 2020 strategic goals, it is crucial to has already brought them to the title well aware of the need for its communicate with all stakeholders Any delay, if not resolved, multiplies light of day, much more so than we fundamental social and structural i.e. target groups by clear problems and transfers them to new would have noticed them in our transformation. Therefore, just messages and properly selected generations. everyday life. working on the candidacy for the channels, ensuring contentious title already gives it unprecedented feedback. developmental momentum. Positive Marketing strategy, although transformation, which represents, operationally most powerful in

72 73 the European Capital of Culture number of stakeholders (we are By analysing the mass media In addition to optimization of year, has its goals determined for the targeting each and every citizen of in the first phase,with the aim mass media channels and PR initial phase. Over time, already in the Osijek, as well as “neighbours”, visitors, of providing the information tools, joint advertising with the initial phase, through awareness and their friends ...), the marketing support necessary for strategic Croatian National Tourist Board, involvement of the ever increasing for the project will also grow. partnerships for the second phase tourist agencies throughout of the project, it has been found Croatia, tourist booklets, etc. will

Figure 6: Marketing support to Osijek O2 project over time that overall, television has the widest also be part of the marketing and reach among the citizens of Osijek. communication strategy. The offer Before deciding on the scope of will be based on complementary using television as a communication program packages (for example, channel, we also analysed the level of land art with old crafts workshop, confidence in a particular medium, ceramic making workshop, where television again took the lead. gingerbread making workshop, rural workshop). As we look to the future and make plans for the optimization of Messages and soundbites communication in 2020, where we transmitted through selected want to create and then communicate channels will change over time and with the “young” Osijek (again, not through different phases (objectives), demographically, but mentally young!), and they will follow our previously analysis of trends has shown that set thinking framework, starting online communication, although at from the phase of awareness: present insufficiently strong, has a • MESSAGE 1: awareness of the positive growth trend, making the project existence citizens less and less “distrustful” of it. • MESSAGE 2: project objectives The same was confirmed in answer • MESSAGE 3: reason why the project to the question which medium could objectives are important for all Osijek’s citizens not live without. • MESSAGE 4: why to get involved • MESSAGE 5: specifically – how to Marketing strategy aims to ensure Mentioned target groups are Insight into the citizens’ media profile get involved in the programmes the realization of the city’s vision defined separately for each program, (seemingly very passive) reminds us • MESSAGE 6: how to invite others to become a place of (mentally) because it is a well-known fact of an important, previously identified to join liberated citizens, citizens who that segmentation is no longer stakeholder of the city of Osijek – a • MESSAGE 7: live the change and live their lives to the fullest a demographically-conditioned, media employee – a journalist, who in talk about it. – citizens with perspective!, but a value-conditioned activity. this process becomes an empowered

through achieving the vision of Therefore, our optimization of O2 journalist. The said objective is Nowadays, in times filled with so the artistic programme, where communication channels is based on harmonized with the project as a many different “messages”, it is culture becomes the software of the segments created in accordance whole and with all program units and important to know how to get the sustainable development for the with the perception of each has, as its basic message, stimulating meaning across, through cluttered city of the future. communication channel by target of media literacy through the use and congested channels, which is Communication through PR stakeholders. The base, the heart, the of active media and creation of new why the planning of conceptual dimension, which is essentially core of this project are the citizens trends. way to transmit messages is the based on building relationships of Osijek (who play their different Optimization of mass channels will key part of the strategy we are with the citizens, regardless of roles through the day), which is why certainly take into account the studied developing. whether the audience is existing it is important to understand which behaviour of citizens through the or potential one, will follow the communication channel they use, day. We will analyse which channel The summary of the whole process of the project both prefer and trust the most. Detection is best suitable to use at the time of communication strategy points out offline and online, from the pre- method for the above-mentioned day when we want to send a message, its most important parts: needs teasing stage, through the launch is based on quantitative statistical making sure we are not “in one’s face”, that citizens become aware of over of the project in 2020, later cross analysis of (secondary) data collected but are able to ensure efficient and time (want it, do it, love it), ways promotion of single programs in a single-source research project – effective communication as a pleasant we make them aware and via which to the vertical and horizontal a market tool for in-depth analysis of companion at any given time and media, with identifying risks and networking of target groups. media users. place. considering the solutions.

74 75 Figure 7: Summary of communication strategy The first assumption is the desire to show and present our own cultural uniqueness in the best possible light, and to join the colourful picture of European cultural community as expressively as possible, as an equal stakeholder. Osijek is certainly capable of finding its place in a Additional information multicultural environment, as that is its natural environment. Moreover, it can do this without closing its eyes to the difficulties in pluralist cultural communication, including the most complicated ones, as they are the reality and an inevitable problem that has to be overcome.

The second assumption is the Innovation that already exists as Citizens living in Osijek and in Osijek as the European Capital of wish to use the European Capital a solution, our communication the region – direct consumers and Culture will highlight the fact that of Culture candidacy and title for specificity, is conversion of citizens promoters of cultural content of the project is an EU project. motivation and faster integration of into European and cultural Osijek 2020 (Osijek O2); our own great potentials, in order spokespeople, by which citizens Citizens who have moved away Symbols of the European Union will to consciously encourage social become a key media channel for – intellectuals and workers who be made visible at all events where evolution – from the dusk of the transmitting messages, therefore - the emigrated from Osijek, and who this is possible. Symbols will exist In a few lines explain what makes industrial era, which is making an media themselves. will take on the task of cultural both online and offline, through all your application so special objectively unnecessary pressure on diplomacy and communication primary and secondary forms of compared to others? this area by feelings of gloom, lack Since transmitting the messages with the world (countries of communication in all major bodies of perspective and a sense of being is the basis of our project, it must western and northern Europe, of public administration, higher The City of Osijek’s European powerless - towards a clear vision not be forgotten that the very first Republic of Ireland); education, business, media, i.e. in Capital of Culture 2020 Candidacy of a post-industrial society based on communication channel in this project Osijek-born individuals, active all identified stakeholders. Board has thoroughly examined knowledge, inventiveness, creativity is the bloodstream of each individual, in cultural, scientific, sports and application documentation, and general social inclusiveness. transmitting the message of the future economic milieus in Croatia, Apart from visual highlighting, programmes, concepts and During that process, it is necessary by oxygen and encouraging people Europe and around the world. more effective efforts will take place experiences of cities that have to release the city’s own extensive to take action. Also, it must not be through direct communication of been capitals of culture so far, potentials and remove the burdens forgotten that our programmes are Communication with European key project holders and through along with instructions and of the past, so that this region could direct communication channels and audience will also be achieved specific programmes and earlier proposals given by experienced enjoy the feeling of the new century through them Osijek citizens, all through the joint office of the defined seven messages (in consultants. Taking into and live in it as a part of European 108,048 of them, live those messages. city of Osijek and Osijek-Baranja the Communication strategy). consideration all available community. When relieved of the and are sending them across the rivers County in Bruxelles, which will The crucial decision is that EU instructions and experiences, burdens of the past, it can begin a and tree tops! promote all the activities taking dimension will be emphasized Osijek has chosen a path happier life in the present and plan a place before, during and after 2020. through the entire period: from where every change represents more beautiful future. ECoC awareness building to project a change made primarily in How will you mobilise your own personalization for every citizen, its own interest. During the That is what this generation owes to citizens as communicators of the year How does the city plan to highlight transferring positive emotions process of finding solutions, the future ones: to leave them a better to the outside world? that the European Capital of Culture from the actual project to the EU application for candidacy was a and freer world than the one it is an action of the European Union? perception. kind of cataloguing of resources had inherited. Cultures, whatever In the process of candidacy for the and potentials, within its own their diverse expressions may be, title of European Capital of Culture, Promotional materials, capabilities, by examining the are an anthropological expression that is, before, during and after 2020, programmes with schedule of achievable and the realistic in the of freedom. There is no creativity citizens become the ambassadors of events – both printed and digital, context of the defined objectives. without freedom, and there is culture and of Europe, operating in as well as all other promotional This was based on two key no freedom without being open three circles: forms used in the promotion of assumptions: towards different, intercultural

76 77 influences. We believe that such void of the non-European Union exchanges also contribute to raising territory are widely separated awareness of our own cultural both by geographical distance profiles, making them richer and and current city profiles. These more refined. two cities are more distant from each other than from any other The framework has been set and the European city in their region and challenges of its form, ambitions quite as far away from the capital

and scope are yet to come! as the center of political, financial CITY OF OSIJEK Mayor Grad Osijek, kandidat za Evropsku prestonicu kulture 2020. godine, u kategoriji Mr. Ivan Vrkić Franje Kuhača 9 država članica Evropske unije (Republika Hrvatska) 31000 Osijek Croatia i and cultural power. With an aim Grad Novi Sad, kandidat za Evropsku prestonicu kulture 2021. godine u kategoriji kandidata ili potencijalnih kandidata za članstvo u Evropskoj uniji (Republika Srbija),

Arles, 6th may 2014 dalje u tekstu: „sporazumne strane“, PRÉSIDENT Ville dEvora (Pt) The candidacy team has prepared of sharing ideas, Dubrovnik as a Carlos Pinto de Sa U skladu sa pravilima postupka kandidature za Evropsku prestonicu kulture, primerima Maire Subject: Letter of Support for the Osijek ECC – The European Capital of Culture candidature dobre prakse, propisima nacionalnih zakonodavstava i zajedničkim interesom, sporazumne [email protected] ora.net strane samostalno i nedvosmisleno izražavaju zajedničku nameru za produbljivanje saradnje u

To Whom It May Concern: postupku kandidature dva grada, a radi regulisanja međusobnih odnosa, dana __.__.____ godine, SECRÉTAIRE this programme with extraordinary renowned tourist destination at Ville d'Arles (Fr) zaključuju: Christian Mourisard Adjoint au Maire The City of Osijek has been an active member of the Alliance of European Cultural Cities – [email protected] SPORAZUM O SARADNjI AVEC since 2002. Established in 1997, the Alliance of European Cultural Cities forms European TRÉSORIER Ville de Vienne (Fr) Network of Historical Cities and Territories (www.avecnet.com). AVEC has been trying to build a Tačka 1 André Hullo enthusiasm, with the freedom not the Adriatic sea and Osijek, an Conseiller municipal Europe of Regions based on the respect of the differences and the interactions between cultures [email protected] whereas both material and immaterial heritage is a vector of identity and sharing, a base for

DELEGUEE GENERALE building a sustainable city. Every city member takes part in constructing heritage with shared Sporazumne strane se obavezuju da pružaju međusobnu podršku i logističku pomoć u

Amandine Lacoste values, through the conservation of the legacies of the past and the development of new creations. postupku kandidature dva grada za Evropsku prestonicu kulture. to worry whether any of its parts or economically deficient “capital” of Hôtel de Ville – BP 196 13 637 Arles Cedex Alliance members exchange knowledge and experience, elaborate studies and implement France Sporazumne strane se obavezuje da zajednički planiraju, vrše odabir i sprovode projekte [email protected] programs aimed at heritage strengthening. u oblasti kulture, turizma i infrastrukture, kako bi doprineli uspešnoj realizaciji projekta. Tél. : +33 6 99 53 92 40 Fax : +33 4 90 49 39 05 In 2010, The City of Osijek hosted The AVEC General Assembly and workshop “World Sporazumne strane se obavezuju da će, radi realizacije navedenih aktivnosti, angažovati

the entire programme itself is “too the inland region, intertwine in an Heritage Cities: Stakes, Impacts and Obligations”, as well as Kick-off meeting of the international sve raspoložive kapacitete, i da će zajednički, posvećeno i sa posebnom pažnjom raditi na Association sans but lucratif cooperation project for the creation of a guideline dedicated to the sustainable management of the ostvarivanju navedenih ciljeva. Siège social : Mairie de Tours (Fr) historic city centres in the Mediterranean in which the City of Osijek has an active role. Besides,

Osijek is a partner in the project Bon Appetit with the City of Tours.

bold”. Having said that, it is not our exciting and unlikely partnership. Tačka 2 Herewith we would like to give our full support to the City of Osijek in its candidature for the

European Capital of Culture in 2020, not only due to its historical and cultural heritage, but also Sporazumne strane se obavezuju da će javno isticati međusobnu podršku. because of various possibilities this city has to offer. By choosing the City of Osijek the European One se obavezuju da će učestvovati u zajedničkim medijskim aktivnostima koje Capital of Culture in 2020, this not sufficiently known city will be given an opportunity to present its wish for the examiners to find some During the process of candidacy predstavljaju najavu kandidature ili pojedinih projekata.

www.avecnet.net culture, history and tourist offer to Europe. U tom smislu, posebno se obavezuju da će učestvovati u promotivnim aktivnostima, Christian Mourisard Vice Mayor of Arles svaka u svom gradu, koje će prethoditi podnošenju aplikacionog formulara kandidature drugog particular boldness in it, but rather preparation, both Osijek and Honorary President of AVEC grada u znak podrške.

to freely judge it by its actual merits Dubrovnik have realized their local and achievements. creative potentials as well as the potential for cultural cooperation that will evolve in the following If necessary, please give comments phase of the candidacy. By co- in connection with your application. creating bridges that symbolize “To give and not to cooperation on artistic, social and TO DO scientific levels, north and south of take means to be and the Croatia will build long lasting Dubrovnik and Osijek, situated at cultural ties that will be our pledge to exist!” the two far east borders of Croatia, towards the development of new being on war frontiers in Croatia’s cultural policies of Europe and the J.J.Strossmayer turbulent history, framing the region.

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Dublin

O N Prag U N I N A

E Vienna Bratislava

P Danube

Budapest O Mura R Drava

Varaždin Dunav U Sava Ljubljana E Zagreb Osijek Venice Rijeka CROATIA Vučedol Đakovo Novi Sad Ilok

920km (12h) Pula Beograd

Tuzla Bucharest

Zadar Srebrenica

Sarajevo

Split Mostar

Korčula Ston Trsteno Sofia Dubrovnik Podgorica Priština

Mala Gruda Prevlaka

Skopje Rome

Tirana

To DO Dubrovnik and Osijek, situated at the two far east borders of Croatia, being on war frontiers in Croatia’s turbulent history, framing the void of the non-European Union territory are widely separated both by geographical distance and current city profiles. These two cities are more distant from each other than from any other European city in their region and quite as far away from the capital as the center of political, financial and cultural power. With an aim of sharing ideas, Dubrovnik as a renowned tourist destination at the Adriatic sea and Osijek, an economically deficient ‘capital’ of the inland region, intertwine in an exciting and unlikely partnership. During the process of candidacy preparation, both Osijek and Dubrovnik have realized their local creative potentials as well as the potential for cultural cooperation that will evolve in the following phase of the candidacy. By co- creating bridges that symbolize cooperation on artistic, social and scientific levels, north and south of the Croatia will build long lasting cultural ties that will be our pledge towards the development of new cultural policies of Europe and the region. 82 83 © oxygen 2015  2020                      2020 84