FULL DESIGN MADE IN ITALY
ITALIAN STYLE APPRECIATED WORLDWIDE
“In every project, creativity must always be measured alongside feasibility” Aldo Cingolani
IL MAESTRO
For his influence and outstanding contribution to the design and the car industry Nuccio Bertone was inducted in the Automotive Hall of fame in 2006 in Detroit, taking his place alongside other automotive icons, including Henry Ford, Giovanni Agnelli, Louis Renault and the Michelin brothers. The acclaimed automotive historian Fulvio Cinti described him as “one of the greatest coachbuilders of the century, and International Maestro of Italian Style” A GREAT HISTORY
Founded in 1912, Bertone is one of the oldest and most prestigious «made in Italy» firms in the sector of automobiles, and has accompanied the automotive industry’s technological and stylistic evolution during the first century of its existence.
From its creation to the 1930s, Bertone aroused the enthusiasm of a demanding public of collectors and gentleman drivers with its « Fuori Serie » cars. Under the guidance of Nuccio, the founder’s son, Bertone entered the 1960s with great success, riding the wave of the Italian economical boom and developing cars that would enter history as a result of highly skilled tailoring and leading edge technology.
The Lamborghini Miura (1966) became a symbol of success worldwide. Followed by the Alfa Romeo Giulietta Sprint (1953), Stratos Zero (1970), Lamborghini Countach (1971) and more recently by Jaguar, Ferrari, Aston Martin and BWM, all had the unique Bertone signature that made their success. MAKING HISTORY FOR OVER ONE HUNDRED YEARS 1920 1934 1950 1961 1966 1970 1974
23S Torpedo Fiat Ardita Aston Martin DB4 Lancia Stratos Zero Lamborghini Countach
1912 Fiat Barchetta Alfa Romeo Giulietta Iso Grifo Lamborghini Miura Alfa Romeo Carabo Aston Martin Jet2
1932 1947 1954 1963 1966 1970 2004 A NEW HISTORY The evolution of automotive sector led to the restructuring of the group. Bertone Design relaunched with the value of the brand, combined with a highly experienced team of professionals under the leadership of Aldo Cingolani, car- rying out projects like the «Frecciarossa 1000» for Trenitalia (2013), «Project Zero» in collaboration with Agusta Westland, and the new exhibition spaces of the Graniti Fiandre Group (2014). FROM 2013 UNTIL TODAY
Frecciarossa 1000 Environmental Plant Project Zero Mazzoni Group Fiandre Architectural Lab Pobedy Parco Trenitalia City of Turin (Italy) Agusta Westland Automated production line Graniti Fiandre Tolyatti (Russia) THE MOST ICONIC STYLE IN HISTORY THE ONLY INDEPENDENT DESIGN HOUSE IN ITALY THE PINNACLE OF LUXURY LIFESTYLE WHO WE ARE A combination of multidisciplinary experiences, international networks, competences, reputation and know-how. Representing the perfect union between taste and entrepreneurial capabili- ties, the men and women of our firm have a strong desire to face challenges with a focus on every detail. We are professionals in team management at an international level, with innovative ideas backed by a strong tradition. For more than a hundred years we have been projecting ourselves with passion into the future. In two words, Bertone Design. DESIGN AS A WAY OF LIFE
Elegance and innovation are values that have always defined our work, as characterized by the people that have always been part of our history. CREATIVITY BECOMES DESIGN
All of our creations has always been the result of projects conceived in their wholeness around a strong concept from which they are brought to life.
This process allows products, both of interior design and architecture, to deliver a complete expe- rience to the final user. Behind every creation there is our strong experiences in managing complex projects, which are inherent to the automotive industry. Creativity and a strong work ethics are the guarantee of solid and reliable management of every project, in each phase of its development. EXCELLENCE
University of Turin, Italy - Campus Einaudi in collaboration with Foster + Partners ELEGANCE
Restaurant Carlo Cracco, Galleria Vittorio Emanuele II, Milan, Italy EXCLUSIVITY
Lotte Hotel Samara Samara, Russia FLUIDITY
Matimex Multisensory Showroom Valencia, Spain UNIQUENESS
Autovaz 50th Anniversary Togliattigrad, Russia (left) Graniti Fiandre Architectural Lab Milan, Italy (right) ‘’IN THE BEGINNING THERE IS A MAN, ALONE WITH HIS THOUGHT, HIS SOUL, AND HIS PROFESSIONAL SPIRIT, CAPABLE OF INTUITIONS THAT ARE AT ONCE GREAT AND FRAGILE, SIMPLE AD COMPLEX. LATER ON COMES THE DESIGN, THE TRIALS, PRODUCTION AND COMPUTERS.’’
NUCCIO BERTONE FULL DESIGN MADE IN ITALY PARTNER MILANO MOSCA MIAMI Via Aristide De Togni, 28 Bertone Design America 20123 Milano - Italia Via Bolshaya Molchanovka 10 2980 McFarlane Rd Tel: +39 02 83.41.90.11 121069 - Mosca 33133 - Miami, FL - USA Fax: +39 02 83.41.94.57 Russia M. (+1) 954.612.5875 Email: [email protected] Email: [email protected] [email protected]
Moscow State Stroganov Academy of Industrial and Applied Arts www.bertonedesign.it