Milan'10 Hits the Road

Silver Jubilee Year (August 2009 - August 2010)

The campus newspaper of SRM University

Private Circulation only Volume 3 Number 4

By Deepak Pinninty Mr. Vijayakanth is well and Siddharth Panicker known for his illustrious career in films, including flicks like Ramana, Vanchinathan Energy levels soared high, Milan’10 and Chinnagounder. He has the enthusiasm was contagi- also floated a political party, ous, and the environment DMDK, and is now a major vibrant, as a mighty start was political figure. given to Milan’10, this year’s edition of our annual cultural “Captain” Vijaykanth, as Hits The Road he is known, was presented festival. a bouquet and a shawl by Milan’10 kicked off with a our chancellor. He humbly well-organised inauguration accepted the honour. The ceremony. All in the packed dignitaries then took their auditorium rose to their feet seats among the audience. as actor and DMDK leader “Captain” Vijayakanth, chief What followed was a guest for the show, entered. wondrous classical dance Shrieks of awe echoed around performance by Anushree, as students cheered for the and Shweta and Divya. The popular figure. talented trio kept the audience The ceremony began with mesmerized, as they brought a prayer, after which the to the fore a delightful taste dignitaries on stage were of our tradition. introduced. The registrar, No less endearing was the Mr. Sethuraman, was then performance that followed– Inaugurating Milan'10 - The Chief Guest flanked by the Chancellor and the Pro-Chancellor. invited to speak. He spoke of a dance by our fellow Also seen in the picture are the Registrar and the Director, Faculty of Science and Humanities. Milan and Mr. Vijayakanth, students, who have come also mentioning some of the from Nigeria. They allowed Speaking on a wide range Vijayakanth inspired students movies he has acted in. us a peep into the African of topics, with the booming to work hard, and discussed Annual culture by dancing and hip- This was followed by an voice he is well known for,Mr. the importance of the three address by our chancellor, hopping, handkerchiefs in Thiru.T.R.Pachamuthu. Cultural hand, to African music. H e w a r m l y w e l c o m e d The audience had a great Mr.Vijayakanth. He also time, responding aptly to encouraged students to fest gets speeches, appreciating the participate in all events with classical performance, and zeal, and said that the effort jiving to good African music. counted more than winning or under way This added to the charm of losing. “Success and failure,” he said, “are a part of life.” Es–Employment, Education the event. An impatient audience and Entertainment.He also The excellence with which shouted and waved, waiting urged the student body to the ceremony took place had to be addressed by Mr. develop a keen interest in a greater meaning. It was a Vijayakanth himself. He learning other languages promise that Milan’10 holds started with “Can you hear as language and soft skills much more in store. It took me?” The crowd responded A peep into a different culture—Students from Nigeria were important in today’s job up expectations to a higher with a loud affirmation. in the Faculty of Science and Humanities performing scenario. notch. 2 2010 | Spectrum | Volume 3 Number 4 Glimpse of Day One...... Milan'10Milan'10 Wings of Fire

By Deepak Pinninty and plays were a heart-rending Siddharth Panicker show about the realities of life, and they both carried Defying all precon- home a strong message. ceived notions, Sunil Ku- Veteran danseuse and mar was the epitome of actress Sudha Chandran rock solid determination. graced the occasion with Tapping his feet rhythmi- her presence. Awed by cally to a range of beats, the praiseworthy perfor- leaving the audience mes- mances, she was at a loss merised and craving for for words when she took more, it was hard to imag- the dais. “Failures are the ine that he was deprived of stepping stones of life,” the most essential gift of she said. She praised SRM God–his hands. for bridging the gap be- Sunil Kumar reflected tween the privileged and the face of Butterflies’10, the not so privileged. which was held as a pre- Chancellor, Thiru.T.R. lude to SRM University’s Pachamuthu, praised the annual cultural extrava- immense enthusiasm of ganza, Milan. ‘Butterflies’ the students. He advised is an annual initiative un- them to work hard, study dertaken by SRM Univer- well and not get discour- sity to provide a platform aged by economic con- to all the underprivileged straints. He talked of and the deserving stu- the various scholarships dents from in and around amounting to Rs.10 crores Kancheepuram district. It that the University distrib- is also a means to inspire utes every year. school students to excel in The evening saw a novel the field they are good at. and an excellent attempt The day began with stu- at creating and displaying dents participating in vari- the wonderful patterns of ous sporting events like life by mere colours. This running race, sack race activity included all the and relay. The zeal and 600 odd students leaving infinite enthusiasm shown their hand imprints in the by the students would form of butterflies on a have put many an athlete record-breaking 100 metre to shame. Parallel to that, long cloth. The butterfly a free eye camp by Prabha imprint was given a fine Engineers was organised start by Ms.Chandran. The for school children. The result was a visual treat. latter half of the day saw The sparkle in the eyes, some amazing perfor- the wide stretched smiles mances by the students of and the palpable enthusi- 22 schools participating in asm in students was the Butterflies. These 600 odd motive behind this event, students were the cyno- and the success was evi- sure of everyone’s eyes, as dent. The auditorium re- they performed one scin- verberated with cheers of tillating feat after another. joy and encouragement, Stealing the show was a all coming from the audi- student who could recite ence. Seldom do we come any verse from the Thiruk- across such powerful sen- kural, on mere demand. timents made by young The dances were fol- artistes. lowed by a short show SRM promises to deliv- of two plays. Both these er much more. 2010 | Spectrum | Volume 3 Number 4 3

remaining the same as those of TCS. Wipro had a differ- Campus to ent perspective towards their Placements on in aptitude test. Questions were asked ranging from the quan- Corporate titative to the verbal and technical sections as well. 629 By A Staff writer full swing at SRM students qualified this test. Students were short-listed A conversational forum for for a technical interview, and the MBA students of SRM-B, subsequently for a final Hu- Vadapalani took place recent- man Resource interview. ly with an insight “LEARN Companies are TO MANAGE YOUR- Defining the skills of a looking for a host of SELF”. Mr. Davidson. D , potential recruit, Ms. Aarthi Senior Vice-President, HCL virtues in their job Krishnaswami, Regional applicants, focusing Campus Manager, Wipro, Technologies was the special invitee for the occasion . primarily on analyti- remarked “Good communication and strong analytical He completed his graduation cal, communicative skills are the most essential from IIT , Madras in Aero- and technical as- pre-requsites for a candidate nautical Engineering . pects in students. entering the corporate en- He briefed about ‘How vironment,” adding “Basic to grow up in the Organisa- technical knowledge related tional ladder and become an to your field of study is tested efficient individual for the during the interview itself.” Organisation. ‘He explained By Menorca Chaturvedi, applicants, focusing primar- was the first to arrive, with Asked about Wipro’s expe- about the various Business Abhishek Panikar and ily on analytical, communi- its placements open to stu- rience in SRM, she remarked, etiquettes like the Dress Siddharth Panicker cative and technical aspects dents from all disciplines. “The knowledge of students is codes, where he Quoted that in students. A conspicuous Students who secured a mini- at par with those of other col- “God made men and wom- Marking the beginning of variation in the Aptitude tests mum of 60% marks in their leges of repute. However, in en but clothes made them their professional lives, over is evident, based on the out- 10th, 12th and their under- some areas, there is scope for Gentlemen and ladies” .He 1400 aspirants registered for look of the companies. While graduate courses, having no improvement.” Asked about then said about the Corpo- campus placements this sea- Tata Consultancy Services standing arrears, were con- the legal aspects of work, she rate formals and casuals. He son. tested students on quantita- sidered eligible. Not more said that a 15-month bond is also stressed on the Personal tive aptitude, Wipro chose to than two years’ gap in studies to be signed by the recruit on After a long hiatus, place- hygiene. delve also into the verbal and was considered. The aptitude the day of joining. ments have begun, marking a He also gave an idea about technical sections. test consisted of questions fresh start in SRM. Annual salary packages the various other etiquettes pertaining to Mensuration Mahindra & Mahindra, a offered by companies have like Communication skills Months of preparation fi- core mechanical company, and Probability. Short-listed been promising and consis- Handshakes, E-mail eti- nally bore fruit, as students kicked off the recruitment students underwent lengthy tent. Packages range from quettes, telephone and mobile left behind fears of recession season for SRM, taking six interviews comprising tech- 2.75 to 3.5 lakhs per an- conversations. He putforth an and unemployment, putting students; Sobha Developers nical and general questions. num, depending on the per- survey which showed that their skills to the test. With a recruited a student from the After a hectic 2-day session, formance during the initial an effective Commnication considerable number of com- department of Civil Engineer- 383 students were selected. 3-month training period. involves only 7% of spoken panies selecting their recruits, ing; and Vedanta took twenty Wipro, on the other hand, With HCL, Zensar, Pho- and more on their way, op- students in all, spread across words , 38% of voice tone & showed leniency, allow- ton and other core compa- tions look bright for students the departments of Mechani- 55% Body language . ing students securing 50% nies joining the league, SRM graduating from our campus. cal, Electrical, Chemical and and above in their 10th and seems closer to fulfilling its He insisted on the profes- Civil Engineering. Companies are looking for 12th , to appear for the ap- target of getting all its stu- sional hygiene which in- a host of virtues in their job Among the IT giants, TCS titude test, all other criteria dents placed. cluded Punctuality , Eating style , Friendly Behaviour with the fellowmates , car- ing Environment and many Coaching Classes in the Campus more .. He also insisted on using “PLEASE” and By Aparna and Shreya the various competitive ex- sions Tests) coaching centres Ritika Agarwal, third year “THANK YOU” on tele- aminations. Today, students in the country, has been pro- phones and wherever need- In earlier days, gradua- TCE student who has been can opt for a specialisation viding guidance to our stu- attending the classes since ed. tion after schooling was of their own interest the only dents since last year. “Their last semester. CL provides for the selected few who His speech was informative problem being the competi- course structure and the ex- unlimited online tests for could afford it to make it to and guided us about how to tion. With the hectic college cellent faculty fine tune our its students. As for the fee the top while the others felt behave in a corporate , expec- schedule, there is little time skills,” says Jayita, a 3rd year structure, both T.I.M.E and tations of corporate from in- lucky with what they had. to prepare for these exams. student of Biotechnology. CL conduct scholarship dividuals and how to become Nowadays with the grow- tests and those who come With a view to encourag- Career Launchers, on the efficient manager . Finally ing competition, even a ba- out on the top get a waiver ing students, SRM University other hand, has a weekend the session ended with a short sic degree does not seem to of upto 90 percent. has invited the top coaching batch of about 25 students and be enough. Questionnaire and a Vote classes of the city to conduct will be starting a new batch As a whole this arrange- of thanks .Special thanks Where postgradua- classes with flexible timings soon. “Career Launcher ment encourages and helps to the Head Of the Depart- tion has become a trend, so in the campus. T.I.M.E, of the (CL) is fun. We look forward the students in pursuing ment Mr.T.P. Nagesh and the has the coaching classes for best CAT (Common Admis- to the classes,” remarked their postgraduate degrees. Faculty whose support made this ocassion possible. 4 2010 | Spectrum | Volume 3 Number 4

tion had six youngsters and like eLAWN, Eco Youth, In- SRM at Copenhagen I was one of them,” Nitesh dian Youth Climate Network, said. Bhumi etc. He also informs that according to the HM He considers YUNGA as [UK] Govt., for every 2-4 a platform to network and °C rise in temperature at the Youth used less in India, meet inspiring and influential Equator, a 16-18°C rise will people. Ram Nitesh fondly be seen at the poles. India remembers his brief meeting may suffer 40% decrease in says ECE student with the President of US, Mr. production of maize and rice Barak Obama who joined his apart from the obvious dan- hands into a “NAMASTEY” gers of floods, famines etc. Ram Nitesh brings accolades to SRM by attending Copenhagen talks due to these severe climatic instead of shaking hands! Ni- changes. tesh thus concludes by saying By Trisha Anand Nitesh, an Electronics and tended discussions on Policy “Every other country of the Nitesh sees it not as a cri- Communication Engineer- making in sustainable tech- world respects our culture, sis but as a prospect to look for new technologies. He em- Criticizing the Indian au- ing student of SRM, brought nologies that were part of the we must respect our culture phasizes that the huge career thorities for not making the accolades to the University deliberations of the Youth and of treating nature as mother opportunities in this field are nation’s youth stakeholders when he attended the UN Cli- United Nations Global Al- and conserve it religiously”. bound to wane rapidly as the mate Change Conference at in their attempts to arrest cli- liance (YUNGA). “Though Ram Nitesh Jaldu believes competition increases. It’s mate change, SRM Universi- Copenhagen in Denmark in the Copenhagen talks ended it is the eleventh hour situa- the time for the aspiring engineers to grab this chance with ty’s engineering student Jaldu December 2009 as part of the on an unsatisfactory note, the tion and any chance to retrace Ram Nitesh said, “Youth in 46-member Indian delegation important development was expected social responsibili- the climatic changes will ty.Contacts can be made with our country have become headed by the Prime Minis- the enthusiastic participa- soon get out of our hands. ter, Dr. Manmohan Singh. the talented and budding en- useless as they are being used tion of youth from across the He is involved with many vironmentalist at niteshjet@ less.” At Copenhagen, he at- world. “The Indian delega- eco-friendly organizations gmail.com.

Practicing cessful in making anti venom serums for snake bites and with a Beagle Mine the talents available in Haffekine Bio Pharmaceuti- Board cals are engaged in the pro- the country-DRDO official duction of such serums. By a Staff Writer The IAAM awarded the eminent personalities in the The Department of Elec- field of Microbiology with tronics and Communica- the following awards. tion of SRM University at The Life Time Achieve- Kattankulathur organized a ment award was presented to one day workshop on Prac- Dr. Abhay Chowdhary, Direc- ticing with Beagle Board in association with Texas tor, Haffekine Institute Mum- Instruments with around bai, Dr. Radha Madhavan 300 students from various and Dr. M. Ganapathy from departments participating SRM Medical College, Dr. in the program. Latha Sriram from Madras The workshop started Medical College, Dr. Vanaja with an inaugural address Kumar from Tuberculosis by Dr. R.Ramesh(Sr) fol- research Centre, Chennai, lowed by a workshop orga- Dr. D. Manikanda Velu from nized by Mr. Abhishek Jacob Live Stock research Station, of Texas Instruments who The Chancellor with the Chief Guest Dr. Abhay Chaudhuri. TANUVAS. The Eminent explained to the students Teacher Award was conferred eloquently the working, ...young microbiologists should opt for more research in bio on Dr. N. Arunagirinathan advantages and features of Asst. Professor in Micro Bi- beagle board..A conceptual defence and other synthetic food generation techniques. ology, Presidency College framework of Beagle Board - Dr. A.K.Singh Chennai. was explained with hands on experience to the stu- The theme of the national dents. The changing face of By A Staff Writer SRM University Campus in ulated the IAAM for holding conference was Microbiol- electronics and the constant suburban Kattankulathur. the conference in the Uni- ogy and its impact on Envi- The Government, the edu- challenges were brought out He said it is difficult to versity. He welcomed all re- ronmental Protection in rela- in the workshop which has cational institutions and the compete with China in com- searchers to use the facilities tion to Health and Geological helped the students to know NGO's must come together mercial goods and other man- in the University irrespective Sustainability. The confer- a lot about present trends. to harness the talent avail- ufacturing sectors; and that of the colleges or university ence was attended by over The USB-powered Beagle able among the youth of our India can only become the either part time are any other 500 microbiologists across Board is a low-cost, fan-less country to become a super world's best service provider research, and if deemed nec- the country. Various issues single board computer that power,according to Dr. A.K. and a super power in knowl- essary and fit the SRM Uni- including emerging microbial unleashes laptop-like per- Singh, Director CEPTAM, edge management, adding versity will also fund such drug resistance, impact of cli- formance and expandability DRDO, New Delhi. that young microbiologists research . mate change and emergence without the bulk, expense, He was speaking at the in- should opt for more research Dr. Abhay Chowdhary, of new diseases, possibilities or noise of typical desktop augural function of the 7th in bio defence and other syn- Director Haffekine Institute, of tapping microbes for vari- machines. At the end of National Conference of In- thetic food generation tech- Mumbai said that a lot of re- ous resources were discussed. workshop there were some niques. fun filled events like 3d- dian Association of Applied search is being done by their Over 100 papers were pre- movie showing, 3d-games Microbiologists(IAAM) held SRM University Chancel- institute on bio defence and sented in the conference by etc with Beagle Board. under the aegis of SRM Arts lor T R Pachamuthu in his H1N1 virus and HIV aids. eminent members of the as- and Science College at the presidential address congrat- They have Also been suc- sociation. 2010 | Spectrum | Volume 3 Number 4 5 Zero Energy NASA Convention Building at SRM -Vice Chancellor

By A Staff Writer

The SRM University, adjudged as the number one Varsity recently, will construct a "Zero Energy Building" for the first time in India at its campus in Kattankulathur, its Vice-Chan- cellor Prof P. Sathyanarayanan announced. Delivering the valedictory address of the 52nd Annual Convention of the National Association of Students of Archi- tecture (NASA) he said the concept of "Zero Energy Build- The chancellor and other officials interacting with student delegates ing" was popular in the western world especially in countries like the US, the UK, Canada, Malaysia and Singapore. Impressed by one such facility at Singapore and based on Work for overall a suggestion given by one of the alumni of SRM University, now working at the National University of Singapore, the SRM Group has decided to construct a new building, depict- ing India's heritage by combining modern day Architecture development of society, to house the SRM School of Architecture and Interior design. ''Everything is only in the proposal stage. The Dean, Prof M. Thirumeni, SRM School of Architecture and Interior de- NASA student sign, has been asked to coordinate with the industrial lead- ers for initiating the process of constructing the Zero Energy Building at the SRM Campus, which will be the first ever delegates urged centre in India", Prof. Sathyanaraynan said. By A Staff Writer tiful world with lesser stress architecture to dedicate them- ''This will be the first ever Zero Energy Building in India''. The SRM alumni, who had worked in designing and con- on the climatic changes and selves to the cause of better- It was a sea of young cre- struction of such a building in Singapore, would be involved added that the students of ar- ment of their society and the ative minds that converged in the project. ''We hope to start the work by April or May", chitecture must strive hard to nation through their profes- the Vice-Chancellor said, adding the new building would at the National Association protect the environment. sion. Mr. Perera, who is also of Students of Architecture draw its requirement of power by using non-conventional Indian Institute of Chairman of South Asian (NASA) 52nd Annual con- energy sources like Solar power and Wind energy by install- Architecture president Vi- Association for Regional Co- vention-which got underway ing small wind turbines in the campus. nay Parelkar, who was the operation of Architects, said at the SRM University Cam- Prof. Sathyanarayana, said all the structures in the West chief guest, pointed out that students had to work closely pus at Kattankulathur. This were westernized. ''Even in India, the same trend exists and it was important for students with professional bodies in four-day national convention the heritage of India has not been shown by architects in de- of architecture to work part- the field of architecture. began with much fanfare with signing new buildings". The modern day youth, who are the time to develop their skills as Karan Grover, Adviser, nearly 5,000 students, ex- future of the country should devote more attention in coming perts, academicians and other well as be familiar with office NASA, administered a pledge out with environment-friendly buildings while portraying In- delegates taking part. Apart software as well. to students, asking them to dia's rich heritage in designing new projects, Prof. Sathyana- Speaking on the occasion, protect the environment and rayanan said. from students from Nepal, Pakistan and Sri Lanka in ad- P.C. Jain, Chairman, Indian to plan buildings and cities Speaking on the occasion, Council of Architecture Presi- dition to India who would be Green Building Council said for the benefit of the people. dent Vijay S. Sohoni said going by the exhibits that were one competing for 9 trophies in the country at present had 330 Vijay Parelkar, president, In- display during the four-day convention that saw participa- more than 100 events, there million square feet of green dian Institute of Architects, tion from 150 architecture colleges from India and experts would be technical sessions buildings. The target was to urged participating students from SAARC countries, the architecture profession was in and cultural competitions. increase it to 1 billion square to interact with experts and safe hands. feet by 2012 and 10 billion share their expertise among Speakers at the inaugura- ''My profession is in able hands. I saw several number of square feet by 2022. He said one other. exhibits at the convention which are quite enthralling'', he tion of the convention of Na- that the world over, conven- Vidhu Saxena, presi- said, adding the architecture students would have learnt a lot tional Association of Students tional high-power consuming dent, NASA, T.P.Ganesan, during these four days by interacting with experts and their of Architecture (NASA) in buildings ate up nearly 40 per pro chancellor, N.Sethuraman peers rather than what they would learn in a full college term. Chennai urged students to cent of global energy and this work for the overall devel- Registrar were among others In his special address, Pakistan Institute of Architecture had to be brought down to opment of the society, the who spoke on the occasion. Shahab Ghani Khan invited the students of architecture from between 10 to 15 per cent in country’s economy, combat Prof. N.Thirumeni, Dean, India and other SAARC countries to participate in a big why the years to come. in the Architectural Jamboree to be organized in Lahore from global warming and protect School of Architecture and October 22 to 27 next year. the environment through the Jayantha Perera, President, Interior Design, the Host profession of architecture. Sri Lanka Institute of Archi- Department welcomed the ''There will be no restrictions on entries. We do not want to tects, appealed to students of gathering. limit the entries from each SAARC countries to ten. There is SRM University Chancel- no limit. We want participation in large number and we (Pak- lor T. R. Pachamuthu, com- istan) will use all its influence to get visas for you", he added. menting on the evening func- students of architecture Moved by the Indian High Commission in Pakistan's ges- tion said that creative minds ture of providing direct visa to Chennai (normally entry and always work in tandem with must strive hard to exit points to Pakistanis has been given through New Delhi darkness and bring light to or Mumbai), Mr. Ghani Khan said this was a positive step in the subject they deal with. protect the environment building good relations between the two 'troubled' countries. He also stressed upon the im- -Chancellor portance of creating a beau-

2010 | Spectrum | Volume 3 Number 4 7

By Ratnika Sharma Gearing up for the With some minor addi- tions, the admission process has seen a change this coming academic year, 2010-2011. The admission test will be next academic year held on May, 2nd 2010 from 10:00 am to 12:30 pm under Interview the brand name of SRMEEE Mr.Muthusubramanian 2010 for all the engineering programs – B.Tech, B.Arch, Guide to Entrance 2010 along and addition of new courses B.Des, M.Tech, MBA, with a promotional VCD. The as well as the Vadapalani Ex- PGPM, MCA. three booklets have been up- tension campus. In the next This year the Architecture loaded in the SRM University academic year there might be entrance exams will be con- website in PDF format. even more increase because ducted by SRM University of the Trichy campus which Question: where is this and students will be admitted is subject to approval by new prospectus available? based on their ATA (Aptitude competent authorities. Test in Architecture) scores. Answer: It is available in Q: Have new courses post offices and banks around The sale of application been added this year? forms will commence on the country. Compared to January 4th to April 9th 2010. last year’s 1250 bank outlets, A: Yes. In the Modinagar this year we have more than Campus, Civil, Mechani- The University is targeting 5000 bank outlets with the cal and Electrical and Elec- around 1.5 lakh students this addition of some banks like tronic Engineering courses year with test centres spread across 120 cities and more Central Bank of India, Punjab have been added and in Ra- than 140 centres as compared National Bank, South Indian mapuram only Civil and to 40 cities last year, accord- Bank etc along with the exist- Electrical and Electronic ing to the Dean of Admis- ing Axis Bank, Indian Bank Enginnering courses have sions Mr.Muthusubramanian and the like. been added. In the Kattanku- lathur Campus, M.tech in Bio who spoke to spectrum Q: what is the status of Informatics was started and admissions this year as The prospectus will contain M.tech in Energy Engineer- Mr.Muthusubramanian compared to the last? all the information regarding ing course is being revived in definitely, this year there has been an courses consisting in three A: Well.. definitely, this the year 2010-2011. M.Tech books: year there has been an in- in Telecommunication Net- increase in the number of students University Information crease in the number of stu- works is a new program in- admitted mainly because of increased Book, Faculty of Engineering dents admitted mainly be- troduced from the year 2010 publicity and addition of new courses and Technology Book and cause of increased publicity – 11.

are authorised to reply to have received the informa- those mails- The Centre Man- tion. This way I can en- SRM Information Centre ager, myself and my personal sure that everybody knows Started two years ago, who’s who in the campus and Q: What should one do to assistant. about the Information Cen- the SRM Information soon. get information? Q: Why do you think the tre. Centre has been riding Q: How does it function? A: you can just walk into Information Centre did not on rough seas because of Q: To appoint an em- the office which is in the fare well? Where is the prob- lack of utilisation. Talking A: Well.. we have seven ployee for the Information Main Campus next to the lem? to the Dean Admissions, employees presently, work- Centre, what qualifications Spectrum learnt how effi- ing in two shifts, from 9 am Dean Admissions’ office and A: Even though enough do you look for? get the required informa- publicity was done for the cient the Centre is and how to 5 pm and from 2 pm to 10 A: ...for one they should much more it can become pm. The information given by tion, or you can call on these Centre, I think it did not work be minimum graduates, and through proper co opera- all the teachers and adminis- two numbers- 27455715 and because it did not reach the fluent in English and any tion. tration is stored in data bases 27453433. You can even put teacher level. For most events and is easily retrieved when your queries on the SRM it is the teachers who are in one language. The more Question: What exactly asked for. People can send website. charge So they have to know they know, the better it is. is this Information Cen- We generally prefer those us either the hard copy or the Q: do you have any feed- about the Information Centre tre? who have had some expe- soft copy containing details back system? to be able provide us with the Answer: It is basically a regarding the event. Each details of all events. rience of working in a call Centre which will give all employee is given a separate A: yes we have! Parents centre. They should also and students regularly call Q: What measures have information regarding ad- e-mail id on the SRM Univer- you taken to improve the situ- have a sound knowledge of missions student queries, sity domain. The e-mail id of us and give feedback. They ation? the computers and database hostel related queries, what the Manager is given in the can even reach us through e- management. is happening in the college, SRM University website. mails and only three people A: I am planning to send a notification to the Registrar The following are the ...you can just walk into the office which is in the who in turn will distribute it contact numbers of SRM to the Deans and Directors INFORMATION CEN- Main Campus next to the Dean Admissions’ office who should circulate it to the TER: teachers. I will also ask them and get the required information, or you can 044 - 27455715 (4 lines) to give back an acknowledge- call on these two numbers- 27455715 and 27453433. ment form stating that they 044 - 27453433 (3 lines) 8 2010 | Spectrum | Volume 3 Number 4 By A Staff writer Nobel winner at SRM was also planned as a probe was already orbiting Mercury Eminent NASA Scien- ‘‘its European project'', he tist and 2006 Nobel Laure- said about the Venus mission. ate in Physics-2006 John C Govt support key to India Dr Mather said a massive Mather has said that govern- mental support and thinking winning Nobel: NASA Scientist telescope would be deployed approach to science will be in the sky about 1.5 million key to India winning a Nobel face of water and there is pos- km from the earth in 2014 to Prize. sibility the ice can chemically enable astronomers to study support life. ''Since it's too several areas, including for- Delivering a special lec- far away from sun, life photo mation of the first stars and ture to commemorate the synthetically is not possible'' galaxies after the Big Bang Silver Jubilee of the SRM he said. that created the universe. The University, adjudged as the JWST, named after a Former Dr Mather said since it was Number one University in NASA Administrator, would clearly a place of interest for the country, at its campus in help the scientists in mak- fundamental science as there Kattankulathur, the eminent ing other observations like was possibility that the ocean astronomist said the govern- the evolution of galaxies, as underneath the ice has life, ment should provide support they changed with time, the and studies had begun. ''It's in general to science. There formation of stars and plan- a long and difficult process. should be flexibility in it. ets and evolution of planetary We have just started the study systems such as the solar sys- “I think these are the key Dr. John Matherinteracting with Students and planning it will take at factors in India winning a tem. ''It will be a very large be from the young people and by NASA at the right age and least 15 to 20 years from now Nobel Prize'', Dr Mather, Se- telescope much bigger than we can find them at the top,'' at the right time,'' he said. ''In for the Europe mission,'' he nior Project Scientist, James the Hubble Telescope”, he he added. general, you have to find out added. On the next planet Webb Space Tellescope added. . a Nobel Laureate and work being looked at by NASA, (JWST), NASA's Goddard On his jointly winning the with him,” he added. Dr Mather said, ’’We have Referring to the apprehen- Space Flight Centre, said. Nobel Prize for Physics along planned a mission to Mars sions on the world coming to Moreover, the ideas of young with George F Smoot of the On NASA's future mis- next year called "Mars Sci- an end by 2012, as predicted people (under the age of 30) University of California in sion, Dr Mather said there ence Lander." ''It's a much by the ancient Mayan civili- were very important. 2006, Dr Mather, by his own were plans to send an orbiter larger package than the rov- zation calendar, Dr Mather ''We have to make sure that admission, said he was lucky to Europa which was Jupi- ers we have now. It will have said ''if they were present opportunities for the young to get the coveted prize. ''For ter's Moon. ''It's a fascinating huge science laboratory to do now, they will say let's not people with creative ideas are me, some luck is involved as moon of Jupiter with water chemical and geological tests worry about it and will add recognized and supported as I happened to have some idea floating on top of the rocky on Mars, ''he said, adding a another digit to it. ''I don't the next great discovery will which was accepted and used core. There is ice on the sur- small mission to go to Venus think it will happen,'' he added. A profile On the general talk of shift- John Cromwell Mather… ing of poles, Dr Mather said they do change very slowly. “Process takes millions and By: Priyanka Prasad body form and anisotropy in the microwave background age of the first stars and the millions of years. We are not and Navneet Iyengar of the cosmic microwave secrets of life. Mather is currently a expecting anything now. If it background radiation. senior astrophysicist at the The Nobel laureate also happens then it will be a tre- John Mather was the major John Cromwell Mather, U.S. space agency’s (NASA) mentioned a few future mendous surprise and the sci- coordinator for the entire born on August 7, 1946, Goddard Space Flight Centre undertakings by NASA. entists should be busy work- process and is heralded ad in Roanoke, Virginia is an in Maryland and adjunct The Venus mission which ing on it.'' the mastermind behind the American astrophysicist professor of physics at the is scheduled for the experiment that revealed Asked whether cosmic ra- and cosmologist who won University of Maryland. upcoming year is named the blackbody form of the diation had any impact on the Nobel Prize during as Mars Science Lander is microwave background In 2007, Mather was listed global warming, he replied 2006 in Physics, for his said to have a much larger radiation. George Smoot among Time magazine’s 100 in the negative. The climate work on COBE telescope, package than the current had main responsibility Most Influential People in the change was only due to hu- along with George Smoot. rovers. It is said to contain for measuring the small World. Most notably known man causes, the NobelLaure- laboratories for both An alumnus of variations in the temperature for his work on the black ate said. Swarthmore College of the radiation. body form and anisotropy chemical and geological and the University of of the cosmic microwave tests. Another one is ''If there is any impact on This work helped to California, Berkley, he background radiation which mission to Europa, one global warming due to natu- cement the big-bang theory began his research and helped cement the big bang of Jupiter’s moons which ral causes, we need to under- of the universe using academic career in 1964 theory about the origin of the have been discovered to stand that we cannot escape Newton High School, the Cosmic Background universe. Dr Mather in his contain water on of its responsibility to deal with Newton, New Jersey. He Explorer Satellite (COBE). recent visit to SRM university rocky surface which has a what the humans are doing obtained his NRC- Post According to the Nobel Prize explained about the James possibility of chemically now,'' he noted. Doctoral Fellowship from committee, “the COBE- Webb Space Telescope supporting life. While project can also be regarded Dr Mather was apprecia- Columbia University, which is to be launched in photosynthetic life is not tive of the knowledge of the Goddard Institute for Space as the starting point for 2014 with a mission length possible due to its extreme cosmology as a precision students of the SRM Univer- Studies. of 5 years. Once in orbit distance from the sun this sity and was impressed by science.” The Far Infrared this telescope would detect tiniest possibility of life As an NRC postdoctoral Absolute Spectrophotometer their eagerness. ''The students infrared wavelengths and has most certainly ignited fellow at the Goddard established the black body are eager to understand and help in unraveling the exact the scientists’ interest. Institute for Space Studies distributions on the CMB. the quest for knowledge is at Columbia University, he Data from COBE showed In 2007, Mather was listed among basic for human being…I am led the proposal efforts on a perfect fit between black Time magazine’s 100 Most very much impressed with COBE, the first experiment the eagerness of the students body curve predicted by big Influential People in the World to measure the black bang theory and that observed to pursue education on nature of the world,'' he said. 2010 | Spectrum | Volume 3 Number 4 9 Quality most important in Retail industry

By M. Vandhana stores.” He told that the space for retail market in India is The School of Manage- 350 million dollars and that it Lalitha with the Chancellor and other officials of TCS ment, SRM University inau- will go up to 415 million dol- gurated a four day interna- lars in future. He added that tional conference on Retail the Indian retailers face the TCS 'Best Student award' Excellence. Issues relating challenge of localizing their to rural retailing, logistics in tactics and sales of products retailing, retail and real because of the diverse mar- conferred on EEC student estate, IT in retailing, legali- ket. He advised the students ties in retailing and sectoral that understanding the cus- By A Staff Writer celling in academics, should curricular activities. He also retailing were the main top- tomers better plays a key role concentrate on orientation of appreciated the Institution ics to be focused on. Mr Atul in retail marketing.. R Lalitha, B.Tech-IT Alum- the industry for getting place- for securing ‘B’ Grade in the Talke, Head-Communica- Mr Desikan, Founder nus of the Easwari Engineer- ments”, he added. accreditation, the first in the tions, Pantaloon Retail India ing College, today received Trustee- Consumer Associa- Thiru Pachamuthu Chan- history of TCS accreditation. limited released the proceed- the TCS Best Student Award tion of India cited that the big- cellor speaking on the occa- Mr. V. Ramanathan, Vice- ings of the conference. given by Tata Consultancy gest problem in retailing is to sion said the award carried President stated that this Services Limited (TCS) as Mr Atul Talke, while ad- bridge the space between the Rs. 10,000 cash and a gold award symbolizes the ever- part of its Accreditation In- dressing the students, pointed producer and the consumer. medal. He said Ms. Lalitha, increasing importance of In- terface Programme. out that Chennai was the root He also noted that all the In- who was also offered a place- dustry and Academia. “The At a function got up at the of Retail Industry. “Retail dians go for quality products ment in TCS was chosen for USP in the current scenario is College auditorium, former excellence began in Chennai the award in recognition of the ability to understand, ac- and that the consumers look Director Dr. V. C. Ravichan- and Saravana stores paved her proficiency in Academics cept and adapt to change”, he for quality products at door- dran, Centre for University- the way for today’s format and All Round Excellence in added. step. He guided the students Industry Collaboration, Anna to keep in mind the moral ob- Co-Curricular & Extra Cur- Replying to felicitations, University, Chennai, present- ...Indian ligation of what is being sold. ricular Activities. Thiru Pa- Ms. Lalitha described the ed the award to Ms Lalitha in He added that assurance of chamuthu also lamented at award as a "nice moment in the presence of SRM Group retailers face quality is the most important of Institutions Founder Chair- the situation in students tak- her life''. Thanking the col- thing in retail industry. man Thiru T. R. Pachamuthu ing up research work and said lege management, faculty, the challenge and TCS Vice-Presidents’ V. that more students should friends and her parents, she Mr Radha Krishnan, CEO, Ramanathan & Ms. Hema come forward to take up PG said her stint in the college of localizing Aligned Business Partner, Gopal. studies and research work. was the motivating forces told that the retail industry is He added that the students Lauding the College for and helped her gain worthy all about understanding peo- should also take up entrepre- their tactics churning out quality students, learning experience. Not only ple. He stressed that training, neurship. Dr. Ravichandran said stu- in education and academics, and sales of fear and motivation were the dents should excel in analyti- Dr. A.K. Pattabiraman, the college else helps you most required things in the cal aptitude and communica- Head-Accreditation Process in character building'', she retail industry tion skills which would make for South India, TCS, Chen- added. products them readily employable by nai, highlighted the process Dr. K. Abdul Ghani, Princi- Mr Victor Louis Anthu- the industry. ''Apart from ori- of accreditation by TCS. pal Easwari Engineering Col- because of van, Professor of Finance and entation towards the industry, He said the criteria for the lege welcomed the gathering. Chairperson- Research pro- the students should excel in award are based on student's College faculties and other the diverse grammes, LIBA felicitated academics. Both should run academic performance in officials were present on the the gathering with his speech parallel as students while ex- seven semesters and extra- occasion. market. and advice.

Young scientist ‘09 in Chennai on 20th December tive exhibit that can be used tiring support and guid- , 2009. in fermentation industries, ance. By: Pavithra Rajagopal This exhibition was orga- “Sugar, the main source in Present on the occa- The year 2009 ended with nized to develop the impor- fermentation, is refilled each sion, the Principal of a grand success to SRM tance of basic science among time manually, so I came SRM Arts and Science, Arts and Science College. the youth. More than 300 up with an idea to refill the Dr. K. Subburam said Lakshmi Sundaram of 1st static and working models source automatically using that the college is expecting such innovation M.Sc Biotechnology won were displayed by students computer indications”, Lak- in the future also and is the Young Scientist award of over 30 colleges. Laksh- shmi explained. She said that mi bagged the Best Exhibit researches in cancer or in any ready to support them as from the Nobel Laureate, well. Organizing semi- award along with the Young of the immunological fields Dr.Venkararaman Ramak- nars and exhibitions of Scientist merit certificate. are in the pipeline. rishnan in a talent exhibition similar kinds will help in organized for the colleges af- Talking to Spectrum, she She thanked her teachers identifying the potential Laksmi Sundaram filiated to Madras University elaborated on her innova- and lab assistant for their un- students, he added. 10 2010 | Spectrum | Volume 3 Number 4 Medicine

The Chancellor along with doctors and Medical staff watch Dharmaraj brought life to the faces of the family bid an emotional as he demonstrates the dramatic recovery. his family which include his farewell to the doctors and parents, his two children and the Chancellor. After staying his wife. The state of the art away from their family for SRM Physiotherapy Depart- nearly a year, the Dharma- Recovery - How ment planned it in such a raj couple was happy to get way to co-ordinate all special back to their native village. equipments for the rehabilita- Meeting him and his family tion program. A team led by on the day of discharge, the the physiotherapists helped to Chancellor advised Dharma- it happened implement exercise protocol; raj to remember the regular and today Dharmaraj walks exercises, continous efforts By M. Vandhana Chancellor T.R. Pachamuthu. improvement. To support his around one kilometer sup- and to keep his confidence The story of Dharmaraj re- family Dharmaraj had to bor- ported by his walking aids. level high so that he can Nine months earlier Dhar- flects the successful outreach row loans, sell his land and The Chancellor has also sanc- reach a good status in future. maraj, a daily laborer from of the “Paari Narpani Man- today he is indebted. tioned Rs One lakh for pro- He also added that only posi- Kovandakurichi(near Trichy) ram”. When the chancellor vis- curing sophisticated gadgets tive thoughts can help him never dreamt of walking Dharmaraj, the sole bread ited his village for the de- for rehabilitation. Dharmaraj achieve high. again in his life. Today he winner of his family, suffered velopment activities of the was discharged from the hos- Talking to Spectrum, the walks at least one and a half from Paraplegia which af- Paari Narpani Manram, he pital only after the doctors Chancellor called it a social- kilometres everyday with the fected his mobility and was referred Dharmaraj to the and the physiotherapists were service activity extended by help of walking aids and is bound to wheel chair after an SRM Medical College and convinced by his work-outs the Paari Narpani Manram confident that he will support accident in his work spot. He Hospital for full medical which included walking in- even while ensuring the safe his family again as before. had spent Rupees 2 lakhs in care, and free of cost. The side the SRM campus and his journey of Dharmaraj and His family is full of grati- a private hospital in Trichy independency he has gained daily exercises. While being his loved ones back home by tude to the SRM Hospital and and the treatment made no in this 9 month stay here has discharged from the hospital, providing safe transport.

By Ratnika Sharma firstly by creating awareness of the curriculum. “TQM Managing Quality… about it followed by the train- should be believed in and Quality control and man- ing of people. The University practiced by everybody, agement is a growing con- has already trained two sets only then it will enhance the cern among the industries Improving Lives. of people working at the overall quality of the insti- and institutions. People are grassroots level for effective tution”, Mr. Pandian said. focusing on high quality in implementation of TQM. The Another front where the their products and services. Management.Organized by visible realization of TQM is University is focusing in The concept of Total Qual- the Union of Japanese Sci- the placing of placards and order to achieve quality is ity Management (TQM) entists and Engineers (JUSE) sign boards across the cam- the application of the con- has also crept into the Uni- the conference was between pus, proper demarcation and cept of “5 S” It lists the versity context. December 7 to 11. Around 10 maintenance of parking lots, various actions like 1. Sort When a set of systematic people from across the world placing of dog catcher equip- 2. Set in Order 3. Shine - activities are carried out had attended the seminar ment in Java Green area and to remove trash and dirt 4. by the entire University to with Mr. Pandian being the improving the hygiene in the Standardise - to perpetual- hostels. ly maintain cleanliness, 5. effectively and efficiently only person from an educa- Asked how TQM is Sustain - to be committed achieve the University vi- tional field. achieved in the field of edu- to the process and have an sions and missions with a After three days of class- Mr. Augustine Pandian cation, Mr.Pandian said that attitude of complaince to level of quality that satis- room training they were With a view to enhance the the students are asked to fill the other four components. fies students, parents and taken for a factory visit to Still in its nascent stage, TQM processes, SRM sent a feedback form about the industry at the appropriate Komatsu Ltd. and Hitachi to teachers which is a way of Total Quality Management Mr. Augustine Pandian, Prin- time and price, it is called see the actual application of evaluating the teachers to en- promises an overall aug- Total Quality Management cipal Coordinator, Internal TQM. sure quality education. Apart mentation of the Univer- in the University context. Quality Assurance Cell to Talking to Spectrum, he from this, almost all engi- sity in all respects ensuring And SRM University is do- Tokyo for an international said that TQM is being prac- neering courses have TQM a better future for the stu- ing exactly that. seminar on Total Quality ticed by SRM University in some form or other as part dents. 2010 | Spectrum | Volume 3 Number 4 11

Women’s Volleyball The SRM Women’s Volley ball team team also did creditably well at the recent South Zome Volleyball tournament held at Jalgoan in North Maharashtra .The team came away in the fourth position and qualified to participate in the All India Inter University tournament to be held in Raipur. On the team’s performance at Maharashtra, Captain Poorvizhi says, “SRM University players faced a lot of hardships like extreme cold weather, food and traveling; but in the end our team performed excellently throughout the tournament and we came away in the fourth position out of a total The Chancellor with the victorious men's volleyball team. Organised by the Banaras of sixteen teams, from the Hindu University in Varanasi, Uttar Pradesh, the defending team SRM University came out on top comfortably. East, West, South and the North Zones” Team captain Poorvizhi All India Inter University Volleyball (Men) Tournament

League Match Result SRM University Beat Banaras Hindu University, Varansi Score: 25/22, 24/26, 25/22, 25/15, 15/9 SRM University Beat Punjabi University Score: 25/21, 25/21, 25/17 SRM University Beat Jiwaji University Score: 25/12, 25/16, 25/10 Quarter Final Result SRM University Beat M.G. University Score: 25/22, 25/22, 25/19 A Sporting Day for the Semi Final Result physically challenged SRM University Beat Rajasthan University Score: 30/32,25/18, 25/22, 16/25, 15/12 Valliammai Engineering College conducted a state level Final Result Inter-Engineering Sports medet for physically challenged students which saw the participation of Anna University Defending Championship SRM University Beat Kurushetra University Engineering college students.The event was held at SRM Score: 25/20, 24/19, 20/25, 25/16, University Anna University at Guindy emerged as the All Round Champion.Mr.Ganesan Anna University Sports Control Board The budding Chess Queen at it again! Chairman distributed the awards. Rifle Shooting Ankita Singh, a student of B.Tech –Bio Medical,attended the First and Second Trials for the Indian Team at Pune and has qualified for future trials. Ankita comes with an impressive track record: she stood fourth in the All India Inter-School tournament in 2008;came away with a Bronze medal at a national competition in a team of three in which she was the captain;and has been at her favourite sport at the National Level since 2005 representing Ankita Singh, Tamil Nadu. Harini of SRM Arts and Science College adds another win to her record... with the Chancellor after winning a Silver medal at the Commonwealth Tournament recently held in Singapore 12 2010 | Spectrum | Volume 3 Number 4 Achievements of the students of the MCA Departments of SRM, Kattankulathur

Name of the Name Year Organizing Institution Date Prize won Event Hitesh Pandey Abishek Saha 25th and 26th D.Sakthi III MCA Madurai Kamaraj University Whizard I M.Sugumar September 2009 S.M. Vetrivel Hitesh Pandey D.Sakthi M.Sugumar III MCA Sri Ramanujar Engineering College 1st October 2009 Adzap I S.M. Vetrivel D.Sakthi 25th and 26th III MCA Madurai Kamaraj University Byte Seek I S.M. Vetrivel September 2009 Neeharika Gogineni II MCA VELS University 18th September 2009 College III Hema Mallinia Akilesh Dey III MCA Vel Sri Ranga Sanku College 27th October 2009 Quiz II Gurupreet Singh Vikash Gupta II MCA Velammal Engineering College 19th September 2009 Poster Design II Ramanand Sagar

storm. The first speaker was Briefly... Mr. Cyril Mani, Director, Symbiosis Institute, Ban- Workshop on Footprints '09 galore who spoke about the personality By Debleena Chatterjee the chief guest for the inau- M.B.Nirmal, Director, three ways of brand com- and Ratnika Sharma gural session along with Mr. exnora international who munication, namely, tech- Development Sarath Babu, the owner of discussed the ten habits to nology, retail and new me- The Symbiosis Institute Foodking Catering Services heal the world. He talked dia or internet. Mr. Kiruba Students Association of of Media Communica- and an alumni of BITS Pi- about the alternative ways Shankar spoke of the power Management Studies or- tion (SIMC) organized the lani and IIM Ahmedabad. He of sewage management and of social media and how it ganized a worksho on Per- Chennai chapter of FOOT- turned down grand place- building of terrace and wall can help people in their dai- sonality Development. PRINTS ‘09 in Chetpet ment offers to start up his gardens. ly life. Elaborating on the The resource persons were at the Chinamya Heritage own company and emerged theme, Mr. Prashanth from Mr.Karan Bery, General Center. The media seminar successful. Next was Mr. Nityanand Idea Spice, Mr. Rajesh, Manager, courtyard Marri- covered 24 cities in India Jayaraman, freelance jour- Web Content Developer, ott and G.S.Ananthakumar, This year’s footprints and Dubai between Octo- nalist and researcher who Mr.Shyam, owner of Shy- Deputy General Manager, set the audience’s feet tap- ber and December. Second specializes in investigat- am radio, internet radio Karur Vysya Bank ping to the tunes of Benny ing and exposing corporate station and Mr. Sukumar, Year students of the De- Mr.Karan Berry told stu- Dayal, well known playback abuses of environment and Sanra Media, talked about partment of Journalism and dents among other things singer who was awarded this human rights. He threw light the usage of new media Mass Communication at- to have the drive to be ex- year’s Young Communica- on the ways of having “fun” in their respective fields. tended the one day Chennai tremely positive, to never tor’s Award along with Mrs. without killing the planet. Finally Mr. Subramaniam meet. give up, to communicate pro- Suchitra. Talking about the cultural warned the audience of fessionaliy. The most impor- The event kick started and technical fests held by the ill effects of social net- The speakers debated is- tant thing is "Dare to Dream" with the showcasing of a colleges, he elucidated the working sites and how one sues of environmental con- where dreams come true. series of short films by stu- servation and climate change fact that higher the budget should be careful in using Mr.G.S.Ananthakumar en- dents of SIMC which dealt in the first session themed as of such events, greater is it, especially youngsters. lightened the students on the with both serious and light Green Battle. Once again the the wastage of resources. He added, “One does not importantce of career growth. topics like child molesta- session took an interesting He suggested that instead of have complete freedom of tion, black magic and a turn when a short, touching calling branded companies speech on the internet be- More college love story. The film for putting up stalls, the col- cause of the prevailing cy- documentary on Olive Ridley Milan'10 reports on child molestation moved turtles was screened by Ms. leges can call the roadside ber laws”. in the next issue the audience and compelled Supraja Dharini, Founder and shop owners. He concluded of Spectrum The event ended with the them to think on such is- Chairperson of Tree Founda- by reminding the audience of valedictory function with Published by : sues. tion. She has been an active the devastating Bhopal Gas Mr. Sarath Kumar, a well The Department of Journalism member of the Blue Cross, Tragedy of December 1984 and Mass Communication, Fac- Ms. Priya V, a tamil direc- known actor turned politi- volunteer for the World Wide by showing a short film. ulty of Science and Humanities, tor who has directed films cian as the chief guest.A SRM University, Kattankulathur, Fund for Nature India, mem- Kancheepuram Dist., Tamil Nadu. like Kanda Naal Mudhal The second session was theatre workshop was also ber of roots and shoots inter- Ph : 044-27452270. and Kannamoochi Yenada themed on the emerging organized at the end of the national network. Printed by : and a Danish documentary trends in new media and session by Mr. Karthik of SRM Publications (P) Ltd., 9, ‘Women on Wheels’ was Following her was Mr. how it is taking everyone by TVAM theatre Group. V.V. Kovil Street, Chinmaya Nagar, Chennai.