NOVEMBER/DECEMBER 2014 WUWM.COM flWUWMRADIO VIPUPDATE LETTER FROM DAVE EDWARDS NPR TO OPEN SEOUL BUREAU I want to share a few thoughts will be missed about two of WUWM’s best known by our listeners, NPR News will expand coverage journalists. but those of us of Asia with the opening of a bureau in Seoul next year, to The headline in the Milwaukee who work at WUWM will complement the work of bureaus in Journal Sentinel said it best, “one Islamabad, New Delhi, Shanghai of the last ‘big voices’ in Milwaukee miss his positive and friendly and Beijing. At a time when other radio is retiring.” After November news organizations have reduced 14th, Bob Bach can throw away attitude as well as his journalistic international coverage, NPR’s 17 his alarm clock and after a 39 year talents. foreign news bureaus are covering career in broadcasting can be a some of the most important stories news consumer rather than a news Congratulations to Erin Toner for of our time, including the rise of provider. doing a wonderful job moderating ISIS in the Middle East and the Bob joined WUWM in 1991 as a the WI Broadcasters Association’s outbreak of Ebola in West Africa. reporter following a career that Gubernatorial debate in Milwaukee. had already taken him to Merrill, It is the first time that a WUWM Elise Hu, who covers the intersection Wisconsin and WISN-AM and journalist was asked to be on such of technology and culture for NPR’s WVTV-TV in Milwaukee. He spent an important program. on-air, online and multimedia those early years covering many Finally, we always enjoy receiving platforms, will take on the new role stories and crafted a unique style comments from our listeners. This as NPR’s Seoul reporter. Hu joined of using sound and compelling one particularly caught my attention: NPR in 2011 to coordinate the writing to tell a story. One of “Finally donated to NPR/WUWM digital development and editorial my personal favorites was when and it feels more adult than buying a vision for the StateImpact network, he stuck his microphone into the car, staying home on Friday nights, a state government reporting den of a hibernating bear. Both and setting a budget combined.” project focused on member stations. the microphone and Bob’s hand survived. He hosted At Ten which SPEAK YOUR MIND was the predecessor to Lake Effect QUESTIONS? COMMENTS? and took over the reins of Morning Dave Edwards SUGGESTIONS? Edition in 2004. Director / General Manager Twitter: @DaveEdwardsWUWM For the last ten years, Bob has been WUWM 89.7FM–Milwaukee Public Radio Call us on our listener comment the trusted voice that helped us greet line at 414.270.1220 or every new workday. We know he e-mail us [email protected].

WUWM NAMED #30 REASON TO LOVE MILWAUKEE

Dubbing it their “annual love letter to the city” Milwaukee Magazine compiled over fifty reasons to love the Brew City. In between recognition of award-winning chefs and the revitalization of Walker’s Point, WUWM was honored with being the 30th reason to love Milwaukee. Milwaukee Magazine recognized WUWM for our reporting “that give[s] real meaning to fair and balanced.” We couldn’t agree more with the statement “when it comes to terrestrial radio, the left of the FM dial is all we need.”

WUWM 89.7 FM - MILWAUKEE PUBLIC RADIO VIP UPDATE • NOVEMBER/DECEMBER 2014

WUWM VIP UPDATE FUTURE OF CAR TALK PLANNED GIVING is published bi-monthly. It is available to members Tom Magliozzi, one of public radio’s Planned gifts help sustain WUWM’s of the WUWM Director’s Circle: most popular personalities, died on excellence, ensuring our quality service Partner, the Edward R. Murrow Society and Producer’s Circle. Monday, November 3 of complications and programming continue for future from Alzheimer’s disease. He was 77 generations. For donors trying to make a Printed on recycled paper. years old. Tom and his brother, Ray, difference for their favorite public radio CONTACT US became famous as “Click and Clack station, planned giving offers financial 111 E. Wisconsin Ave., Ste. 700 the Tappet Brothers” on the weekly NPR flexibility and tax benefits. Your day to Milwaukee, WI 53202 show Car Talk. day impact on Milwaukee Public Radio www.wuwm.com might be as an annual member. However, Picked up by NPR in 1987, the program through planned giving, you’re able to PHONE: 414.227.3355 has continued to be a top-rated show, make a down payment on behalf of future FAX: 414.270.1297 even after the guys stopped recording generations of listeners. LISTENER COMMENT LINE: 414.270.1220 new shows in 2012. MEMBERSHIP: Planned gifts are important to WUWM 414.270.1225 NPR recognizes that millions of listeners as they represent financial resources E-MAIL ADDRESSES: make Car Talk part of their routine and the station can look forward to in the GENERAL: vowed to continue to produce and future. Even from someone of modest [email protected] distribute the show as long as there is means, planned giving offers a means NEWSROOM: audience interest. Starting this month, for you to make a transformative gift [email protected] the show will be rebranded as The Best without depleting your daily income LAKE EFFECT: of Car Talk. Executive Producer Doug or your retirement assets. They often [email protected] Berman stated, “I believe The Best of provide tax advantages to you or provide WUWM MANAGEMENT Car Talk is the right frame for the show opportunities for lifetime income to you DIRECTOR/ going forward. It signals clearly to the and/or other family members. GENERAL MANAGER audience that what we are airing is Dave Edwards no longer live. Tom’s passing requires Create your own legacy of giving by PROGRAM MANAGER an acknowledgement that things are including Milwaukee Public Radio in your Bruce Winter different.” will, trust, life insurance or general estate NEWS DIRECTOR plans. To learn more, please contact Marge Pitrof WUWM will air the new format at the Melanie Johnson at 414.270.1122 or EXEC. PRODUCER, LAKE EFFECT Mitch Teich same time, online and on-air Saturday [email protected]. mornings at 9 a.m. and Sunday at 11 MEMBERSHIP MANAGER Kim Matthews a.m. MANAGER, FINANCE & ADMIN. MILITARY VOICES INITIATIVE LAUNCHES THIS MONTH Cheryl Locher CHIEF ENGINEER Starting in November, Weekend Edition understand the complex realities of our David Felland Saturday and StoryCorps will air the troops’ service and sacrifice. EDITOR & DESIGNER Christine Lamitina Military Voices Initiative, an in-depth look The Military Voices Initiative provides a at the experience of veterans, service platform for veterans, service members, FEEDBACK? COMMENTS? members and their families. WE WANT TO HEAR FROM YOU. and military families to share their Call us on the listener comment line For more than a decade, 2.4 million men stories. In doing so, we honor their at 414.270.1220 or email us at and women have served in Iraq and voices, amplify their experiences and let [email protected]. Afghanistan while millions of families them know that we—as a nation—are have stood behind them at home. The listening. military community knows well the Listen to the Military Voices Initiative on challenges of multiple deployments, Weekend Edition Saturday November 8 combat-injuries, and long-awaited and 29, and December 27 at 7:00 to homecomings. Yet few civilians truly 9:00 a.m. WUWM 89.7 FM - MILWAUKEE PUBLIC RADIO