The Ultimate Directory of Podcasters 670 OF THE WORLD’S LEADING PODCASTERS Who Can Make You Famous By Featuring YOU On Their High-Visibility Platforms Brought to you by & Page 2 Welcome to The Ultimate Directory of Podcasters! It is with great pleasure that I bring you the 2018 Ultimate Directory • The number of reviews for their show of Podcasters featuring 670 of the world’s leading podcasters. • And, other (secret sauce!) applicable variables, including whether or not the host’s name is Steve Olsher :) I have scoured the planet to compile this Directory and guide you towards those who can best help you ‘Broadcast Your Brilliance’. We then assigned a ‘score’ for each podcast based on these Inside, you will find today’s leading Podcasters, complete with criteria. Those with the highest tallies are shown on the pages their photo, show name, iTunes category and sub-category, short that follow and assembled first as the Top 10 for the ‘Overall’, or biography and, even, their email address (which we have audited ‘Parent’ category such as Education and, then, by the Top 10 for by hand to confirm that we are sharing the most accurate data each ‘Sub’ category, such as Higher Education. available!). As with any subjective process, I acknowledge that ours may have While we debated which podcasters to feature, ultimately we flaws. We likely missed more than a handful or two of podcasters chose to highlight those who consistently rank in the top of their that should have been included. respective category and, also, those who consistently rank in the That said, the 670 selected are among the world’s best and, top of their respective sub-category. combined, reach HUNDREDS OF MILLIONS of people each and every month! Choosing whom to feature, as you might imagine, was no small undertaking. Our team reviewed literally thousands of potential Can you imagine how the trajectory of your business (and your podcasters before compiling the final lists. life) would change if you were able to share your mission and © Steve Olsher - The Ultimate Directory of Podcasters message with that many people? To make our determinations for inclusion, we created a ranking system based on the following: Needless to say, it would have a monumental impact. However, 2018 - www.SteveOlsher.com while I do encourage you to connect with each person shown, I • The number of times they appeared in the Top 10 of the strongly caution you to refrain from contacting them until you ‘parent’ category during a four-week period are 100% ready to do so. • The number of times they appeared in the Top 10 of the ‘sub’-category during a four-week period How will you know when you’re 100% ready? When you can • The number of four and five-star ratings for their show confidently answer “YES!” to at least four of the five following questions: Page 3 1. Have I already been a guest on at least 20 other shows? 3. Do I have my own show, or a substantial online presence, and Let’s face it, you wouldn’t have wanted your first TV interview have I already connected with, featured, or had a podcaster on to be with Oprah during her prime, or your first radio interview my show? with Howard Stern during his. The podcasters featured within these pages are the true icons of the podcasting world. You When seeking to connect with podcasters, it is certainly easier have ONE shot to get it right. Mess it up and not only will to do so if you’re an influencer in your own right, have existing you never be invited back to their show, given that the world relationships with other podcasters and/or have a platform that of podcasters is fairly tight, word will spread about your rivals theirs. Few, however, will meet one, let alone all three, of appearance and the odds of being invited onto others’ shows these criteria. There is, however, an easy solution. Rather than will be dramatically reduced. wait for someone to come to your door and ‘anoint’ you as being ready to get onto the influencer playing field, take matters into Recommendation: Cut your teeth on shows with significantly your own hands and start embodying the character traits, and less reach before reaching out for those featured in this replicating the actions, of influencers you admire. Directory who are in the upper echelons of the game. Recommendation: Become clear on the people you are most 2. Have I already added value for the person I’m reaching out to compelled to serve, launch your own podcast and begin in a meaningful way? building your own tribe of loyal fans, followers and subscribers. Adding value, first and foremost, means giving without the 4. Have I made my presence felt in their community? expectation of reciprocation. It means that you genuinely want the beneficiary to reap measurable reward from your efforts. Believe it or not, most podcasters do actually read the And, it means that you have a clear understanding of the comments posted on their blog/social media posts and take positive outcome you envision for them as a result of the time, notice of the re-tweets, mentions, likes, shares and other energy and/or resources you have invested. Adding value takes engagement activities. They are especially appreciative when myriad forms. For example, you can volunteer at one of their one member of their community helps another by taking the © Steve Olsher - The Ultimate Directory of Podcasters live events, share their social media posts, introduce them to time to provide thoughtful answers to questions submitted or someone you know who they’ve publicly expressed an interest share tools and resources they have found to be effective and in meeting, help promote their book or, perhaps, refer a client can help shorten others’ learning curves. 2018 - www.SteveOlsher.com or student to them to take advantage of their offerings. Recommendation: Invest time on a consistent basis to engage Recommendation: Research what the podcaster’s current with the community of the podcaster you’d like to develop a “currency” is and identify ways that you can help them achieve relationship with, make your presence felt (without stalking or their desired objective… and then do it. being creepy!) and freely share your knowledge and expertise. Page 4 5. Do I know this person, their interests, likes, dislikes and have pitches every month and the odds of getting booked from a cold a solid affinity for them? email are almost nil. They’ll hit the delete key on your pitch faster than Apple will slow down your device with its new ‘update’. Before reaching out for a podcaster, make sure that you have clarity on their story, belief system, dislikes, focus and Is it possible to get booked from a cold email? Of course. Will it how they serve their tribe. Most importantly, be sure that happen? It’s HIGHLY unlikely. So, what is an aspiring podcast you actually like them. It’s easy to become enamored with guest to do? Learn how to pitch the right way and develop REAL how much reach a podcaster has. Do not let this alter your relationships with the podcasters whose shows you want to appear standards or integrity. Connect only with those who you would on before making the ‘ask’. feel comfortable bringing home to meet mom. :) And, the FASTEST, easiest and most cost-effective way to develop Recommendation: Download and listen to a minimum of FIVE real relationships with today’s leading podcasters is to come to our episodes from the podcasters you might want to connect with one-of-a-kind event, The New Media Summit. before doing so. The New Media Summit is the ONLY three-day conference If you follow this strategy, you will inevitably reap meaningful dedicated to not only teaching you how to leverage and monetize benefit. If you choose to shortcut this suggested process and start the power of new media but, also, it’s the ONLY event that gathers sending out rapid-fire emails, consider yourself warned. You may together 40 of the world’s top podcasters and provides dedicated not realize your desired results… and you may burn bridges that time for an intimate group of 150 attendees to pitch them… and cannot be rebuilt. get booked on the spot! I have been a guest on over 500 shows in the past three years (Fun fact: EVERYONE who comes to The New Media Summit gets including appearances on Click Funnels Funnel Hacker Radio, booked on shows!) The Go-Giver podcast, Mixergy, Foundr Magazine’s podcast and many, many others. We hold The Summit multiple times per year and always © Steve Olsher - The Ultimate Directory of Podcasters sell out. For details on our next conference, please visit Most importantly, and as you can learn in my free Profiting From www.NewMediaSummit.net. As you’ll see, tickets are on sale Podcasts 4-part video training series, I have been able to convert now for $2,997… and it’s worth EVERY dime (check out the 2018 - www.SteveOlsher.com this NO-COST visibility into over 100,000 leads and SERIOUS testimonials from past attendees on the site). revenue. However, if you register for our Profiting From Podcasts training However, I can tell you from experience (I’ve been podcasting while the enrollment window is open, (click HERE to find out if it since 2009) that you absolutely, positively should NOT email the is – if not, please add your name to the ‘notification’ list and we’ll podcasters in this Directory with your pitch… yet! Why? Because, let you know FIRST when we’re open again for new clients) we’ll the majority of podcasters featured receive THOUSANDS of INCLUDE the following bonuses for you: Page 5 • One $2,997 ticket to The New Media Summit (And, if you want to launch your own show FAST, keep an eye out • Six pre-event, LIVE online training sessions to get you ready for details on our unique two-day, Launch Your Podcast intensive.