Turkish Automotive Industry

YEAR: 18 • ISSUE: 90 • JULY-AUGUST 2016

Automotive Manufacturers Association Uludag Automotive Industry Exporters' Automotive Distributers’ Association Authorized Automotive Dealers Chairman of the Board Association Chairman of the Board Chairman of the Board Association Chairman of the Board KUDRET ÖNEN ORHAN SABUNCU MUSTAFA BAYRAKTAR Z. ALP GÜLAN “Transforming the sector: “Automotive OEMs and suppliers “Innovation is needed for “Change is coming: the new mobility From production to innovation, drive Turkish economy” a stronger automotive sector” requires you to be determined and think R&D and design” out of the box in order to survive”

EDİTÖRDEN

TAŞIT ARAÇLARI YAN SANAYİCİLERİ DERNEĞİ

ASSOCIATION OF AUTOMOTIVE PARTS & COMPONENTS MANUFACTURERS Our objective is to become a Sahibi Publisher TAYSAD adına Yönetim Kurulu Başkanı production and engineering center For TAYSAD, Chairman of the Board Alper Kanca

Yazı İşleri Müdürü Editor in Chief Automotive industry is the top sector of our country’s Sevgi Özçelik export with its volume of more than 20 billion USD. With Yayın Kurulu Editorial Board this size, the automotive sector employs 50.000 people Alper Kanca Albert Saydam while the supply industry employs 200.000 people. These Ertan Demirdüzen Yakup Birinci figures reach to 1 million 250 thousand people when Özge Özen Kural Süheyl Baybalı dealerships, logistics, authorized and private services are included. Editör Editorial Our automotive industry achieved serious increases Burçin Yeşiltepe [email protected] both in production and export by reaching out 1 million

Yayın Yönetmeni Publishing 750 thousand units of production capacity through the investments made in 2014 and 2015. The new Sevgi Özçelik [email protected] investments, as well as the recovery of European market, Görsel Yönetmen Art Director supported the automotive industry’s determined growth. İlter Çıtak In 2015 a new record was set, which was 1 million 359 [email protected] thousand units in production and 992 thousand units in export. Fotoğraf Photographer Emre Topdemir This serious growth trend of Turkish automotive sector www.emretopdemir.com made Turkey 15th among the world’s biggest and 5th Reklam Advertising among the Europe’s biggest automotive manufacturer. Fırtına Arısoy Turkey in the meantime became a center of excellence. [email protected] As of 2015 Turkey, who was the top light vehicle Yönetim Yeri Management Centre manufacturer of Europe, was the second in truck TOSB - TAYSAD Organize Sanayi Bölgesi manufacturing and the 7th in automotive production. 41420, Şekerpınar, Çayırova Kocaeli- TÜRKİYE As global competition continue to increase, we work Tel: + 90 262 658 98 18 accordingly to attract new investments to our country Faks: + 90 262 658 98 39 and we collaborate with our suppliers to make our www.taysad.org.tr • [email protected] industry’s growth sustainable. We expect our industry, Yapım Production Mavi Tanıtım ve İletişim which continues its export Ayrılık Çeşme Sok. No: 122 oriented production growth, Yeldeğirmeni 34500 Kadıköy - İstanbul to set new records in 2016. We Tel: +90 216 418 59 31 Faks: +90 216 348 95 22 envisage that our industry will www.mavitanitim.com.tr reach to 1.4 million to 1.5 million Baskı Printed by units in production and 1.05 Özgün Ofset Tic. Ltd. Şti. million to 1.1 million units in Yeşilce Mah. Aytekin Sok. No: 21 export with a 10 percent increase. Otosanayi 4. Levent-İstanbul Tel: +90 212 280 00 09

Yerel - Türkçe - İlmi İki Ayda Bir Yayımlanır Tüm yayın hakkı TAYSAD’a ait olup kaynak gösterilmek suretiyle alıntı yapılabilir. Tüm reklamların sorumluluğu reklam veren firmalara, yazılardaki görüşler yazarlarına aittir. TAYSAD Dergi parayla satılmaz. All publishing rights reserved by TAYSAD and the content may SEVGİ be quoted by indicating source. Advertisements are the liability of advertising firms. Opinions are the liability of writer. TAYSAD Magazine is distributed free of charge. ÖZÇELİK

CLEPA CORPORATE COMMUNICATION

Avrupa Otomotiv Yan Sanayicileri Derneği SPECIALIST TAYSAD CLEPA üyesidir TAYSAD is a Member of CLEPA

www.taysad.org.tr July - August 2016 3 CONTENTS

7 44 MESSAGE FROM TAYSAD The Future of the world’s automotive will be discussed in TAYSAD Chairman Istanbul in November Alper Kanca: Turkish Automotive Industry The developed potential commenced the preparations of Turkish Suppliers creates of the first IAEC (International competitive superiority Automotive Engineering Conference) which is going to be held on the 3rd and 4th November. 32 TURKISH AUTOMOTIVE INDUSTRY 46

Prime Ministry Investment TAYSAD was in Japan with its Support and Promotion Agency Operational Excellence of Turkey President 20 22 URGE Project S. ARDA ERMUT: KUDRET ORHAN “Turkey awaits investors with a qualified work force, ÖNEN SABUNCU 56 a developed infrastructure, AUTOMOTIVE ULUDAG AUTOMOTIVE a stable economy and a EUROPEAN UNION reformist investment climate” MANUFACTURERS INDUSTRY EXPORTERS' ASSOCIATION CHAIRMAN ASSOCIATION CHAIRMAN OEMs react to UK vote to leave EU–(BREXIT) OF THE BOARD OF THE BOARD 38 On the morning after the UK electorate voted to leave the Chairman of “Transforming the sector: “Automotive OEMs and European Union, OEMs have PETROFER Turkey From production to innovation, suppliers drive Turkish reacted to the uncertainty that TAMER TAŞKIN: R&D and design” economy” it has presented. “We owe our success to the people of this country” 60 General Manager of Leoni Cable NEWS FROM USA Turkey ŞÜKRÜ ERDEM: “Turkey will continue to grow Racing Towards by overcoming this period 2015 Café Targets swiftly” VAROL KARSLIOĞLU

39 62 İnci GS Yuasa NEWS FROM MEMBERS Managing Director CİHAN ELBİRLİK: Bosch received new “Our confidence and loyalty investment incentive of more to the development of Turkey than 1.2 billion TL. continue” Maysan Mando to invest 24 28 130 million USD 42 MUSTAFA Z. ALP NEWS FROM TAYSAD BAYRAKTAR GÜLAN Schaeffler celebrates its 30th anniversary in Turkey by DAF- PACCAR Group aims to AUTOMOTIVE OYDER - AUTHORIZED launching a Training Center increase cooperation with Turkish Automotive Supply DISTRIBUTERS’ AUTOMOTIVE DEALERS Industry ASSOCIATION CHAIRMAN ASSOCIATION CHAIRMAN Sarıgözoğlu Apprenticeship DAF- PACCAR Group hosted OF THE BOARD OF THE BOARD Training Center TAYSAD members within TR Produced Its First Graduates Ministry of Economy Sectoral Trade Delegation for the “Change is coming: the new second time in its premises in “Innovation is needed for mobility requires you to be The product that pushes the Eindhoven. The second round a stronger automotive sector” determined and think out of boundaries in SEGER: of the event, which has held the box in order to survive” Turbo Horn in 2014 for the first time, was completed on July 13-15th, 2016 with the cooperation of 17 different TAYSAD member companies.

4 July - August 2017 www.taysad.org.tr

MESSAGE FROM TAYSAD

The developed potential of Turkish Suppliers creates competitive superiority

Alper Kanca TAYSAD Chairman

Dear Readers, improved its skills in R&D, design and branding. At the end of 2015, it had 75 certified R&D centers belong- hen we look at car exports to Europe, we see ing to its manufacturers and suppliers. Of these, 59 are that Turkey leads Korea and Japan by a far mar- W TAYSAD members. gin. Last year, Turkey exported 700,000 cars to Europe, while Japan exported only 290,000. Similarly, Turkey is Ford, Fiat, Daimler, AVL and Segula are leading exam- the number one importer of cars from the EU. In terms ples of companies engaged in product development, of both production and sales, Turkey is one of the im- design and engineering in Turkey. Ford Otosan’s R&D portant players in the European automotive industry. center is one of the three largest Ford R&D centers in OEMs in Turkey invested more than USD12 billion in the entire world. Fiat’s Bursa R&D center is the Italian operations in Turkey between 2000-2012. These in- company’s only center outside of Italy providing service vestments made Turkey a key player in the global value to the European market. Moreover, Daimler’s Istanbul chain of international OEMs. The Turkish automotive R&D center serves a complementary role in the Ger- industry meets, if not exceeds, international quality and man’s company’s truck and bus production activities in safety standards. Moreover, due to its value added pro- Turkey. duction approach, it is extremely efficient and competi- Perhaps most importantly, compared to rival countries, tive. Turkey has the most developed supply chain poten- Thanks to its competitive, skilled labor force; its dy- tial. There are roughly 1,000 suppliers making parts for namic, high-potential domestic market; and its strate- OEMs in the country. Most of these are mid-sized, gic geographic location, the motor vehicle production family companies that are export oriented and open to of 13 global EOMs in 2002 was 374,000, a figure that growth and development. climbed to over 1.3 million in 2015. This increase rep- Turkish suppliers make up a financially strong network resents an annual compounded growth rate of around that is experienced in international collaboration, and 10% for the period in question. Especially if we take into consideration the post-2008 global crisis and the flexible in terms of meeting the requirement of differ- fall in production numbers, we can see that Turkey’s ent quality systems. The supply industry exports to success is remarkable. 180 countries annually, with the value of those exports reaching nearly USD185 billion. The significant growth the Turkish automotive sector has made Turkey the 15th largest automobile produc- As TAYSAD, we invite Tier1 suppliers, and their global ing countries in the world, and 5th largest in Europe. brands, which have carved out enormous shares of the Turkey has become a center of excellence, particularly automotive market, to take advantage of the advantag- in the area of commercial motor vehicle production. At es offered by the Turkish Automotive Industry. Do not the end of 2015, Turkey was Europe’s number one light hesitate to call TAYSAD (www.taysad.org.tr), the sole commercial vehicle producer, coming in 2nd and 7th representative of Turkish automotive suppliers, when place in truck and automobile manufacturing, respec- you have a question about anything, or you have need tively. for assistance. We are ready to help you with anything automotive related. Turkey is not only an exceptional manufacturing center; the Turkish automotive industry has also significantly Sincerely,n

www.taysad.org.tr July-August 2016 7 NEWS FROM AUTOMOTIVE INDUSTRY

PRODUCTION OF AUTOMOTIVE MANUFACTURERS 8 MONTHS OF 2016

Companies Pass.Car % L. Truck % Mid. Truck % Pick Up % Bus % Mini-Bus % Midi-Bus % F. Tractor % Total

A.I.O.S. 859 56 15 0 1.610 1 127 2 827 36 3.438

FORD OTOSAN 15.370 3 3.048 30 173.222 57 25.333 97 217.173

HATTAT TARIM 3.348 9 3.348

HONDA TÜRKİYE 6.787 1 6.787

HYUNDAI ASSAN 149.880 27 149.880

KARSAN 2.193 1 61 1 836 3 102 4 3.192

M. BENZ TÜRK 7.034 70 3.031 54 10.065

MAN TÜRKİYE 1.238 22 1.238

OTOKAR 434 0 372 7 603 26 1.409

OYAK RENAULT 215.347 38 215.347

TEMSA GLOBAL 684 44 763 14 770 33 2.217

TOFAŞ 103.292 18 128.860 42 232.152

TOYOTA 72.016 13 72.016

TÜRK TRAKTÖR 32.253 91 32.253

TOTAL 562.692 100 1.543 100 10.097 100 306.319 100 5.592 100 26.369 100 2.302 100 35.601 100 950.515

Source: OSD

Automotive production increased by 9 percent

Automotive production in Turkey rose 9 percent year-on-year in the first six months June. Total automobile sales of 2016 and realized as 725.500. According to the Automotive Manufacturers increased by 3 percent and Association (OSD) report total production increased by 9 percent within the January- foreign automobile sales May period of this year, while automobile production realized as 441.366 units with increased by 5 percent. an increase of 13 percent year-on-year. In the light commercial vehicle segment, export SD report on 2016 June When compared datas Total export realized as market share realized as O Production, Export and from 2006 to 2016 period, 553.885 units in the same 47 percent in the first six Sales Assessment released. both total and automotive period with a 14 percent months whereas it realized increase, where the auto According to the report, production were the highest as 49 percent in June. Total sales realized as 338.753 total production increased since 2006. In the same light vehicle sales decreased with an 11 percent increase. by 9 percent and realized as period total market reached by 4 percent where as the 725.477 units within 2016 to 450.997 units with a Domestic sales increased domestic light vehicle sales January – May period, while decrease by 1 percent year by 5 percent decreased by 11 percent. automobile production rose on year. Automotive market Automotive’s export market Foreign light commercial about 13 percent year on on the other hand reached share realized as 74 percent vehicle sales increased by year and realized as 441.366 to 338.482 units with a 3 in the first 6 months whereas 5 percent. In this period, units. percent increase. it realized as 76 percent in automotive export increased by 11 percent year on year and the light commercial vehicle export increased by 9% 13% 725 18 percent. THOUSAND UNITS Tractor export in the same Total production increased by 9 Automobile production increased Total production realized as 725 percent year on year. by 13 percent year on year. thousand units, automobile production period realized as 7.531 units realized as 441 thousand units. with a 9 percent increase.n

8 July-August 2016 www.taysad.org.tr

NEWS FROM AUTOMOTIVE INDUSTRY

Nothing stopped automotive export

Sector's performance in Uludağ Automotive Industry Exporters Union's (OIB) export realized as 1.7 billion the first six months of USD with a 5 percent increase year on year. Automotive export to EU countries 2015 was realized as 12 increased by 10 percent and realised as 1.3 billion USD in July, whereas it billion 129 million USD increased by 11 percent and realised as 13.4 billion USD. where it increased by 11 percent and realised as 13 billion 462 million utomotive sector's where it increased by 11 Aytomotive was followed by USD. A export increased percent and realised as 13 Ready Made Garment and hy 5,21 percent in spite billion 462 million USD. Textile with a 13,4 percent of the troubles in the share and Chemicals and the second country in export According to the data surrounding countries with 41,44 percent increase gathered from Turkish Chemical products with 10,7 and 9 days of national and realised as 1 billion 494 Exporters Assembly (TIM) percent share. million 802 thousand USD. vacation in July. When by Anadolu Agency, Turkish Sector speed up in Europe. Italy was followed by England compared to 2015 July, Automotive sector exported with 1 billion 366 million 956 when the export was to 180 countries and US was the only country out thousand USD and France 1.641.980 thousand autonomous regions and of EU among the countries with 1 billion 355 million 63 USD, the export in 2016 Turkey exported to. 12 free zones in the last 7 thousand USD. July has reached to 727 months. Automotive sector exported million 573 thousand Within the mentioned period Automotive became the to Germany most in the USD. export to Spain was realised first half of the year, which leader of export by getting as 760 million 188 thousand Sector's performance in a 18,1 percent share of the increased by 15,91 percent USD; Belgium was realised the first six months of total export, which realised year on year and realised as 538 million 521 thousand 2015 was realized as 12 as 80 billion 447 million USD as 2 billion 219 million 483 USD; Netherlands was billion 129 million USD with a 4,9 decrease. thousand USD. Italy has been realised as 472 million 366 thousand USD, Slovenia was realised as 387 million AUTOMOTIVE EXPORTS MADE 688 thousand Usd; US was SOME COUNTRIES (x 1.000 USD) JANUARY - JULY 2016 realised as 385 million 792 thousand USD, Romania 376 RUSIA million 636 thousand USD.n CANADA GERMANY 109.120 USD 22.847 2.219.483 CHINA USD USD IRAN 20.427 JAPAN USD 172.400 23.815 MEXICO USD USD 64.184 ITALY USD N. ZELAND .494.802 1 .271 BRASIL USD 10 INDIA USD 43.037 USD 18.473 USD

AUTOMOTIVE SECTOR IN JANUARY-JULY 2016 EXPORT VALUE USD Export 2015 USD 2016 USD Change % Share % Supplier Industry 4.961.190.644 5.291.484.592 7 39,5 OEM 7.168.357.175 8.171.482.499 14 60,5 Total 12.129.547.820 13.462.967.092 11 100

10 July-August 2016 www.taysad.org.tr

NEWS FROM AUTOMOTIVE INDUSTRY

TOFAŞ makes a substantial contribution to profitability of Europe TRANSFORMED INTO A GIANT FACILITY Tofaş that had a manufacturing capacity for 20 thousand units in its foundation year and was a modest factory with approx. 600 employees Cengiz Eroldu, CEO of Tofaş, said that who comes to us never has now turned into a “giant” with leaves us! We worked a manufacturing capacity of 400 production increased by 33% in the first half of thousand units and over 10,000 hard to be designated to the year compared to the same period of the employees that develops and these projects and thus, manufactures products last year and reached the highest production Turkish people will find a simultaneously for 7 brands. quantity in this period in the history of both way. We will definitely find Tofaş and Turkey with 182 thousand units. a way. Expressing that it is almost impossible to produce and especially built up a new model in the existing the market share in Italy factory, Eroldu says “We will considerably. Fiat announced re-evaluate the situation after that its automobile sales in increasing the capacity.” Europe increased by 13% and its light commercial Its value increased by $1 vehicles increased by 16% billion in the first half of this year. Noting that export market Its revenue reached EUR 5.8 showed great interest billion by 5% increase thanks in Egea/Tipo family and to the launch of Tipo in the received higher demands first half of the year and the than expected in every increase in light commercial market where the products vehicle sales. are promoted, Cengiz Eroldu, CENGİZ EROLDU Reached Mexico CEO of Tofaş, says “We CEO OF TOFAS got ahead of our foresights Explaining that export of Egea in Sedan sales in Europe. to Mexico started 1 month Three-month waiting period ago under the title of Dodge iat Egea Hatchback, a compared to the last year is in question. We expect Neon and put to sale in the F second compact class and exported 134 thousand serious demands from mid-July, Eroldu says “It model of the project that was vehicles. Hatchback and Station drew big attention in Mexico realized by Tofaş with $1 Wagon”. Eroldu highlighted as well. The sales target in Expressing that Tofaş moved billion investment is displayed that the interest in Egea this market was doubled to ‘the next level’ with Egea in Fiat showrooms. Fiat Egea influenced the results of FCA and increased to 6 thousand Project, Eroldu reminds that (Fiat Chrysler Automobiles) units”. n Hatchback, whose name is they are in a period where derived from Aegean Sea, hit they can sell as much as they the roads for the first time produce and says that their in Turkey in press test drive engineers are seeking ways Tofaş factory is the production hub of Doblo in Europe held last week in Bodrum. for increasing manufacturing Noting that Tofaş continued its operations in partnership of Stating that they account for by changing the processes in 25% of Turkish automotive current circumstances. Koç Holding and Fiat Chrysler Automobiles (FCA) and was manufacturing in the first 6 Highlighting that they will heavily engaged in the assembly production until mid-90s, months of the year, Cengiz not agree to the transport Cengiz Eroldu stressed that they initiated the first big export Eroldu stated that they of available models to other movement in 1995 with Tempra and R&D studies in 1994 increased their export share factories despite occupied pointed out to the beginning of a new era. He said that from 18% to 24%. Tofaş spaces and intensive labour they started R&D studies after Customs Union in 1996 and increased its exports by 54% in the factory, Eroldu, CEO became the sole hub of Doblo in Europe. in the first half of the year of Tofaş, said “A customer

12 July-August 2016 www.taysad.org.tr

NEWS FROM AUTOMOTIVE INDUSTRY

Venturesome move to abroad by Karsan that celebrates its 50th anniversary!

Celebrating its 50th anniversary and manufacturing modern public service and commercial vehicles to the needs of the present era aiming at both domestic market and exports in 2 factories in Bursa, Karsan acquired 5% shares of Industria Italiana Autobus (IIA) that manufactures under Menarinibus brand.

cquiring 5% shares with IIA, which we have A of Industria Italiana already been cooperating Autobus (IIA) that with since 2010, by acquiring manufactures buses heavily 5% shares of Menarinibus OKAN BAŞ for Italian market since 1919 brand under IIA umbrella CEO OF KARSAN and operating mainly under that we make exports to Menarinibus brand, Karsan in Europe by assuming added a new move to its manufacturing and sales visionary leaps. Karsan that responsibility of it as well. To UNLIMITED entered into partnership with this context, both as Karsan TRANSPORT IIA and its brand Menarinibus, and Menarinibus brands, we SOLUTIONS a well-established bus company that contributes It manufactures in Bursa with to the development public license H350 model panelvans of Hyundai Motor Company, service vehicles in Italia with minibuses and chassis trucks, over 30 thousand buses Menarinibus buses and Karsan manufactured over 90 years JEST, Karsan ATAK and Karsan STAR vehicles aims at becoming one of the under its own brand. leading bus export companies in Europe and becoming a bus export company that manufacturer, aims the top in Turkey. Okan Okan Baş, CEO of Karsan, Baş, CEO of Karsan, says says “Turkey makes a “We entered into partnership global leap in every area of the automotive industry. In this period, as Karsan, we can make stronger and Karsan is the Strategic Partner of Menarinibus in Turkey believe that we will make solid steps in Europe with Karsan assumed exclusive responsibility for manufacturing, an important leap both in our strategic partnership”. marketing, sales, after-sales services and export in Turkey manufacturing in Bursa and of the entire product portfolio of Menarinibus in accordance Reminding us that they exports. with the agreement executed with Menarinibus, Italian bus received orders for manufacturer, on September 12th, 2010. Based on the Expressing that Karsan is approx. 1100 products for executed strategic partnership agreement, Karsan started to now more than ever ready Menarinibus brand since make preparations for bus manufacturing in Akçalar factory to make an international 2013, Baş highlighted that at the end of October and got its first product from the line in presence by crossing the they had received orders January 2011 and then, made its first mass shipment to Italy borders of Turkey both until that time for around 100 to serve in public service in Rome. with its brand and as a products in 2016. n

14 July-August 2016 www.taysad.org.tr

NEWS FROM AUTOMOTIVE INDUSTRY

Sinan Özkök, General Manager of Nissan Turkey: ‘Those who know Turkey well continue their investments’

Evaluating the period after July 15th, Özkök, Ge- package full of good news” Nissan increased by 24% neral Manager of Nissan Turkey says “Inves- should be introduced in to 13,822 units. Noting that tors who know Turkey well continue their invest- order to revive the economy, they are the brand showing Özkök highlights that the highest growth with their ments. There will not be any problem at this expectations were built up in performance in June among point” and notes that it is essential that the consumers. Özkök says “We the top 15, Özkök says “Our domestic market is revived. need to bring the old trend market share escalated to back to domestic automotive 3.2% with the contributions tating that investors who know its dynamics, including market. The introduction of Navara and Pulsar models. S know Turkey and believe Nissan, are the majority, of economic package can We closed the last year with 26,400 units in total whereas in its potential will continue Özkök remarked “For result in a 10-15% growth in commercial vehicle market. this year, we set as target their investments after recent example, we are in constant Special consumption tax may 30 thousand units. We make events in Turkey, Sinan communication with Nissan also be applied to passenger revisions for the last 10 days Özkök, General Manager of Global since July 15th. We cars. We can bring the old since July 15th. We know Nissan Turkey, stated that hold teleconferences every trend back to economy with that we could not attain the they showed remarkable day and they always say ‘We efforts for preventing the discounts or improvements”. trend in the first half of the support you. Do you need year in August-September. market from dropping below ‘A new record could be set’ support? We’ll do whatever is But if October, November 1 million this year, and steps necessary.’ Because Turkey Sinan Özkök, General and December exceed the for reviving internal dynamics is an important market”. Manager of Nissan Turkey, figures in the last year, we should be taken. reminded that total market can re-approach to the level ‘Movement is essential’ Stressing that any negative increased by 1.5% in the first of 28-30 thousand units”. impact was not encountered Stating that “economy half of the year and sales of Noting that they envisaged from brands that already that the sales would reach have investments in Turkish 1 million before these automotive industry on events, Özkök said a 7-8% their trust in the country or market shrinkage will be Turkish economy after July seen compared to the last 15th, Özkök says “Quite the year if any support does not contrary, they want to make come and the year will end stronger investments in our at best at the level of 900 country. In conclusion, there thousand units. Expressing is no trouble here. However, that they think a similar some investors who aggressiveness of the old have never visited Sinan Özkök, General Manager of campaign will start after Turkey and Nissan Turkey, stressed September 15th, Özkök tells monitor our that any negative impact was us “Although last year was country from a not encountered from brands that already have investments the record year, we were still distance and in Turkish automotive industry having a level above the last may include on their trust in the country or year in terms of production, Turkey into their Turkish economy after July 15th and he said “Quite the export and domestic market. investment list contrary, they want to make If the failed coup attempt had may wait for a stronger investments in not occurred, a new record our country”. while”. Reminding would have been set. Thus, us that investors this will not be a lost year for who know Turkey well and us”. n

16 July-August 2016 www.taysad.org.tr

NEWS FROM AUTOMOTIVE INDUSTRY

TEMSA increased its export by 158 percent in the first 6 months

TEMSA’s technology programmes developed with Smart Mobility vision develops TEMSA increased its export by 158 percent in midibus segment with solutions for 0 emission electric the first six months while getting a share of Prestij City. vehicles, smart vehicles that decrease fuel consumption and 32 percent in domestic market with 980 units Çelik stated that TEMSA emission by 10 percent and future of sales. General Manager Dinçer Çelik stated reached to 43 percent needs of Smart Transportation with Tourmalin, which Systems and smart traffic that they will produce smart products in smart applications that decreases was produced to be used factories with Smart 2020 programme. traffic jam by 20 percent in short distance and service and accidents by 25 field and added: Here we percent. inçer Çelik stated that segment is composed of have 54 units of sales. D 2016 was a challenging 27-29 pax busses which also TEMSA has a 43 percent of year and a 31 percent of include Prestij and it got a 46 market share here with 23 decrease took place in bus percent of market share in units of sales. Additionally in the first six months of segment in the first 7 months its own segment, 35 percent TEMSA sold 87 inner city bus 2015, which increased to of 2016 when compared to of market share in whole sales. 62,6 MUSD by 158 percent 2015. Çelik added that travel bus market has reached to increase in 2016. 801 units of sales by the end 10 Dealership and 81 of July 2016. Dinçer Çelik Service Points said: There has been a 18 percent decrease in travel Dinçer Çelik explained bus market when compared TEMSA’s secret to suceess to 2015. In this market as hardwork and having a TEMSA got a 45 percent good team and said: From market share with 203 units time to time I say we listen of Safir sales and 36 percent to the field and actualize market share with 85 units of the demands quickly. Yes, Maraton sales in all intercity TEMSA’s current position travels. Dinçer Çelik pointed proves that. out the fact that the highest shrinkage realized in midibus However, I should remind segment and said: A 41 that you need a good team in percent shrinkage realized order to listen to the field and with 1655 units of sales meet the demands quickly. DİNÇER ÇELİK when compared to 2015. As Temsa has a team composed TEMSA GENERAL of July 2016, we sold 491 of more than 1500 workers, MANAGER units of Prestij SX. Midibus 170 engineers, 30 sales teams, 10 dealership and 81 Exports to 66 countries service points. Dinçer indicated that they Smart cars will reduce the accidents by 20 percent have increased their export These figures from prodution to sales and aftersales I Dinçer Çelik said that they have started SMART 2020 program levels and continued: We have been telling about is in order to manufacture smart products in smart factories export to 66 countries, which because of this team. We and said: SMART 202 program includes big data, 3d printers, includes France with upto 5000 units and US with will continue to increase our robotic assembly, smart storage systems, visual factory, upto 1000 units. Our export achievements and provide smart stock and smart equipments. realized as 24,3 MUSD added value to our country.n

18 July-August 2016 www.taysad.org.tr

TURKISH AUTOMOTIVE INDUSTRY

Automotive Manufacturers Association Chairman of the Board KUDRET ÖNEN: “Transforming the sector: From production to innovation, R&D and design”

and R&D and engineering, Turkey’s automotive industry has become an international competence center, marking the competitiveness and quality strength of the in the global markets

The R&D incentives provided by the government to help the automotive industry become an R&D center for the global automotive brands contributed fundamentally to the development of engineering capacity of the industry. R&D employment increased by 90% and the number of patent applications by 207% between 2010 and 2014. The R&D in automotive industry represents 18.9% of the total R&D R&D CENTER expenditure in Turkey, FOR GLOBAL BRANDS making her the third country in automotive We firmly believe that the related R&D spent automotive industry in Turkey after Germany with a he automotive industry is the driving With the 2015 pro- has a very promising and share of 31.7% and T force of the manufacturing industry duction, Turkey has bright future and will continue to invest to maintain and Japan with a share of and exports of Turkey. become the 15th big- strengthen our position of being 19.8%. gest automotive ma- The automotive industry has today a an international production nufacturer worldwide, and R&D center for global We firmly believe that production capacity of 1.75 million units while it is the 5th largest brands. the automotive industry thanks to the implementation of new manufacturer in the EU, occup- in Turkey has a very promising projects and the capacity investments in ying the 1st rank for bus and commer- and bright future and will continue to in- the last 5 years. About 50,000 people are cial vehicle production, 2nd rank for truck vest to maintain and strengthen our posi- employed directly in the industry while production and 7th place for passenger tion of being an international production the multiplier effect brings the total emp- cars production. and R&D center for global brands. loyment in the value chain to approxima- The automotive industry, which exports tely 500,000 people. With the investments being made in 76% of the vehicles manufactured, is new models and capacity increase, we In 2015, automotive exports registered a also the leading exporter in Turkey, rep- estimate that the capacity of our industry resenting 17% of the total exports of 12% increase in terms of units exported will reach 1.85 million units at the end of Turkey, in first half of 2016. Vehicles ma- while the value of exports in Euro rose by 2016. We foresee that the exports will nufactured in Turkey are exported more 14%. Our total production increased by exceed the threshold of 1 million and than 180 countries around the world. 16% to 1.359 Million units, thus marking reach 1.1 million units while the total best ever production and exports num- With the investment made in recent ye- production will reach over 1.45 million in bers in 2015. ars in production capacity, new models 2016.n

20 July-August 2016 www.taysad.org.tr

TURKISH AUTOMOTIVE INDUSTRY

Uludag Automotive Industry Exporters' Association Chairman of the Board ORHAN SABUNCU: “Automotive OEMs and suppliers drive Turkish economy”

Turkey is also playing an by producing four million increasingly important THE TARGET vehicles, exporting three role in the supplier in- OF THE INDUSTRY million vehicles and dustry as an exporter through automotive Turkish automotive industry and manufacturer. supplier industry in aims to generate export the year of 2023. To Turkish Automotive revenue of USD 75 billion by achieve these targets, Supplier Industry producing four million vehicles, produces almost all exporting three million vehicles we should be able to parts and components and through automotive attract large-scale au- of the sector. The USD supplier industry in the year of tomotive investments 2023. to our country and also 8,6 billion supplier industry produce high value-added export figure for 2015 makes vehicles, parts and components. up 40,5% of the total automotive We need high-tech, innovative products export and 6,0 % of the total country with a high value-added to gain a compe- export. Along with local manufacturers titive edge in today’s fierce environment. with nearly 40 years of experience in the In line with this understanding, Turkish automotive supplier industry, there are automotive industry intends to transform also world brands that have significant its production-oriented position into an in- investments in Turkey. Our supplier innovation, R&D and design-oriented one. dustry companies had a chance to beco- Turkish Automotive Industry The way to put more weight into high ad- me a “co-designer” of the main industry ded value products in exports is R&D and he automotive OEMs and supplier companies for global production. This al- innovation. So our automotive industry T industries in Turkey are major drivers lowed them to reach a prominent phase should develop original, high value-added of the economy. The largest commercial with their long years of experience and and high-tech products to achieve its fu- vehicle manufacturer of Europe and 15th know-how. ture targets. largest motor vehicle manufacturer in the Turkish automotive industry aims to ge- world, Turkish automotive industry con- Uludag Automotive Industry nerate export revenue of USD 75 billion sists of a main industry, which produces Exporters’ Association (OIB) motor vehicles, and a supplier industry, The Uludag Automotive Industry Expor- which manufactures components, parts, ters’ Association (OIB) was formed in modules and systems fitting these vehic- 1991 under the title of Uludag Vehicle les. and Auxiliary Industry Exporters’ Associ- ation with 246 members and exports of Turkey, produced 1 million 359 thousand $163 million under the umbrella of the vehicles in 2015 and 73 % of this producti- % Uludag Exporters’ Association (UİB). As on was exported to 200 countries all over 73 of 2015, OIB has 2.638 active members- the world. The sector has become the ex- hips and it is the sole export represen- port champion of the country for the 10th EXPORTED TO 200 tative of the automotive industry, the consecutive time by realizing 21.2 billion COUNTRIES locomotive of the country’s total exports. USD export. 2015 has also been the year All exporting main and supplier industry Turkey, produced 1 million 359 where sector’s production and domestic companies in the automotive sector in thousand vehicles in 2015 and 73 % sales numbers hit record levels. Briefly, Turkey are members of OIB, which is a of this production was exported to 200 2015 has been truly a golden year for the union of coordination for automotive sec- countries all over the world. Turkish automotive industry. tor exporters. n

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TURKISH AUTOMOTIVE INDUSTRY

Automotive Distributers’ Association Chairman of the Board MUSTAFA BAYRAKTAR: “Innovation is needed for a stronger automotive sector”

EMPLOYEMENT OF balised world after tech- As a primary customer of 500 THOUSAND nology and capacity different sectors such PEOPLE investments including as iron-steel sector and passenger car pro- Along with the petroleum chemical duction in 1970s. value-added that the automotive sector, automotive industry provides to the economy, The development of sector has important we have to underline that it creates the sector caused an employement of 500 thousand responses to the legal framework and people, that it leads technologies country’s whole eco- developed the paral- aimed at today’s needs and its nomy. lel regulations with the sensitive approach for the Along with the value-ad- EU. After Customs Uni- environment. ded that the automotive in- on, our sector completed the dustry provides to the economy, adaptation of technical regulations we have to underline that it creates an on a large scale and became the most employement of 500 thousand peop- prepared sector for the European Union. le, that it leads technologies aimed at Created out of nothing, the automotive today’s needs and its sensitive approach sector that is on the boil because of its for the environment. contributions to the country’s economy Automotive sector has also reached a in value chain has a well-earned title certain market rhythm since 2003; past n January-June period of 2016, total which is “the leading sector” while it years’ fragility and sensitive structure I market of Turkey’s automotive sec- stands in a very valuable position in our gave way to a steadier, fast responsi- tor decreased by %0.9 compared to country due to the export values created ve, more proactive and stronger market the same period of the previous year, with both main and supplier industries, structure. to 450.997; the production increased by domestic market figure reached and %8.7, to 725.477 and the export increa- employment it provided. When we look at countries at the po- sed by %13.9, to 553.885. Export value increased by %11.4 and reached 11 billion 913 million dollars.

In the first half of 2016, Turkey’s passenger car and light commercial vehicle total market increased by %1.45 compared to the same period of the previous year, to 438.817. In the first six months of 2016, while passenger car sales increased by %3.24 compared to the same period of the previous year, to 338.482, light commercial vehicle market decreased by %4.17, to 100.335 in the same period.

The production journey started in 1960s with commercial vehicle production in our country continued with the effort of developing competitiveness in the glo-

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TURKISH AUTOMOTIVE INDUSTRY

PC AND LCV MARKET

160.000 156.173 140.000

120.000 91.602 100.000 93.904 91.540 84.601 83.302 83.836 82.577 80.000 84.887 81.542 86.158 64.255 82.948 58.533 64.025 60.000 52.824 32.713 40.000

20.000

10.000 29.969 39.723 60.577 62.142 67.038 53.665 56.001 53.511 62.374 113.375 0 64.498 61.033 January February March April May June July August Septem. October Novem. Decem. Ave. 10 year 29.969 39.723 60.577 62.142 67.038 64.498 55.803 56.001 61.033 53.511 62.374 113.375 2015 34.615 55.331 83.302 91.602 81.542 86.158 83.836 82.577 64.025 64.255 84.601 156.173 2016 32.713 52.824 82.948 84.887 93.904 91.540 58.533

sition of “global player” for production motive industry closely to preserve and Bank (ECB) in parallel with economic such as US, Japan, Germany, France and strengthen Turkey’s position in forward progress in EU, developments in China Korea, we can see that their domestic projections. Innovation should be suppor- and their influence on developing count- markets have very big market figures. ted certainly for a stronger automotive ries, improvement in inflation and current It will be possible for Turkey’s automo- sector. Contribution of the public is also account deficit in Turkey, geopolitical de- tive sector that gets strength from a big important in this sense. velopments, steps that are going to be taken in respect of structural reforms, domestic market to secure its position In conclusion, the monetary policy that improvement and growth rates of econo- more in global competitiveness. is going to be followed by U.S. Federal mic activity will be decisive in the second As a whole, production, export and the Reserve Bank (FED) depending on the half of 2016. extent of the domestic market is of capi- economic progress, political and econo- tal importance for the competitiveness mic progress in EU after Brexit, In the light of these indicators, it is fore- of our sector in the global arena. the monetary policy that seen that the total market of the automo- Our country has an important LOGISTIC is going to be followed tive sector figure will be between 950 logistic superiority because SUPERIORITY by European Central thousand and 1 million in 2016.n of its geographical position as well and the pre- Our country has an important sent logistic substruc- logistic superiority because of its geographical position as well and ture should sustain its the present logistic substructure development with sup- should sustain its development porting the production with supporting the production and export in the future and export in the future and and continuing to respond continuing to respond the the aims of our sector. At the aims of our sector. same time, there must be steps taken to support new investments to our country.

Automotive sector is in an important transformation in the global arena. While automotive production shifts from west to east, it is important for Turkey to take a share from these developments and to widen its area. It is good for us to examine the new trends in the global auto-

26 July-August 2016 www.taysad.org.tr

TURKISH AUTOMOTIVE INDUSTRY

OYDER - Authorized Automotive Dealers Association Chairman of the Board Z. ALP GÜLAN: “Change is coming: the new mobility requires you to be determined and think out of the box in order to survive”

and exports. Automotive STRATEGIC able production center that sector also made a tra- has a quality production POSITION de surplus of 15 billion in the world, a strong USD between the Today, our automotive sub industry and very years 2006 and 2015 industry is a valuable production strategic position. and I would like to center that has a quality production in As sector’s stake- say that this is quite the world, a strong sub industry and holders, we see that a valuable case. Also, very strategic position. As sector's there will be signifi- stakeholders, we see that there in addition to provi- cant changes in auto- will be significant changes in ding technology with automotive industry in very motive industry in very the advantage of tax and near future. near future. Of course, in job creation that we provide terms of production and ex- industrially, we also provide export, we should focus on produc- port surplus in foreign trade and this gi- tion of vehicles with high added value ves us a hope that the government will and production and export of advanced do some works with a positive outlook technology parts belong to them. We are to the sector and with this work industry all now following closely, automotive in- will get rid of its problems. dustry has been in a rapid transformation In the first half of this year, production in the world. utomotive industry that holds first increased by 9%, export increased by Cars of the future will be more compact, A place in exports of Turkey for the 14%, we reached to an export figure of electric driven, consisting of several last 10 years is one of the main actors 11.9 billion USD numerically. of our country’s economy. Our industry hundred pieces, mainly software based, recording 21.2 billion USD of export in Today, our automotive industry is a valu- without instrument panel. Widespread 2015 carries advantages and experience gained from R&D investments to the export. Automotive is the industry that has the most R&D centres of 76 among 253 in total. Turkish automotive industry has become one of the leading forces of Turkey’s economy in recent years. To- day, our production capacity has reached to 1.8 million units with 18 production plants and as of 2015 Turkey has been the world’s 15th biggest manufacturer by rising two levels.

Turkish automotive sector produced 1 million 359 thousand vehicles in 2015, export was 992.000 and made a sales of 1 million 11 thousand vehicles in the domestic market, including heavy vehicles. Briefly, in 2015 the record of all times was broken in terms of production, sales

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TURKISH AUTOMOTIVE INDUSTRY

of electric vehicle for many years is currently preparing to launch autonomous vehicles. This change on dealers side will cause significant changes in maintenance operations and damage services with the spread of autonomous vehicles as well as electric vehicles. It will be more difficult to find the same business potential in services in the future, which are an important element for dealerships nowadays and significant revenue losses may arise, this change will have a significant impact on the business and profitability of dealership.

The need for vehicle buyers to visit showrooms will decrease in the coming period and vehicle purchasing patterns will vary as compared today. Buyers meet their various needs through virtual sites today and they can also buy, rent and share cars in this way in near future. Vehicles will be produced with simpler and fewer components, break down less often and need of part replacement will be reduced, will be fitted with simple electrical drives with fewer moving parts.

They will not have display screens, all transactions will be able to be followed through via mobile phone or tablet PCs by integrating them on their vehicles as got on the vehicle. Periodic maintenance durations will extend, there will be no need to change oil etc therefore business models in service will also undergo radi- cal changes. The ones who are aware of finding a way to exist in the new Mobility world of traditional dealership structures should be determined and need ideas beyond the present day perspective to overcome the gloomy road ahead.

Therefore, it has a great importance use of autonomous vehicles will bring Germany, Italy, USA and Spain. It has that automotive sector should read this changes in many areas from health to become very important for the future of transformation good and to take steps in insurance, from dealership to finance, our business to follow new trends in the this direction rapidly. Since information from media to public transport and ta- world and development of technology at and software technologies will increa- xation. The value of the vehicles will be an unprecedented pace began to change singly replace the mechanical techno- determined by high-tech software, not by the direction of industry, services and tra- logy development, our industry will start the standard and optional equipments, de. On the one hand electric and hybrid to invest in these areas. Of course, the people’s control over the vehicles will vehicles and on the other side autonomo- industries that could not develop in this gradually decline. us vehicles are the most important ele- area will lose competitiveness in a short ments of this change. time and leave the stage. Since our auto- In order to shed light on the technological motive and sub industries are aware of developments of authorized dealers that Significant investments also continue to these developments, they perform such we represent as Oyder, we handled the overcome handicaps in the range and the investments as R&D by the support of issue “Digitalization” in our Congress, charging time of electric vehicles. We government too. I trust our industrialists, which is held as 6th this year. We discus- can say that hybrid vehicles represent engineers and automotive veterans, be- sed the future of the industry with dis- a transitional period. The industry that lieve that our country will be stronger in tinguished guests from Brazil, Norway, has been working on the development this area.n

30 July-August 2016 www.taysad.org.tr

TURKISH AUTOMOTIVE INDUSTRY

Prime Ministry Investment Support and Promotion Agency of Turkey President S. ARDA ERMUT: “Turkey awaits investors with a qualified work force, a developed infrastructure, a stable economy and a reformist investment climate”

untries of greenfield invest- fety standards, today’s Tur- ments in the automotive 900,000 kish automotive industry sector. VEHICLES WERE EXPORTED is highly efficient and competitive thanks to The foundations of Auto manufacturers are increasingly value-added produc- Turkey’s automotive choosing Turkey as a production base for their export sales. This is evidenced tion. industry date back to by the fact that around 75 percent of the early 1960s. Du- production in Turkey is destined for In Turkey there are ring a period of rapid foreign markets. In 2015, more than currently 13 OEMs. industrialization and 900,000 vehicles were exported Using a competitive progress, this key sec- from Turkey to foreign and highly-skilled work- tor transformed itself from markets. force combined with a assembly-based partnerships dynamic local market and fa- to a full-fledged industry with design vorable geographical location as le- capability and massive production capa- verage, the vehicle production of these city. global OEMs in Turkey increased from 374,000 units in 2002 to over 1.3 million Between 2000 and 2015, original equip- units in 2015. This represents a compo- ment manufacturers (OEM) invested around annual growth rate (CAGR) of around und USD 14 billion in their operations in 10 percent during that period and this led Turkey. These investments significantly stablished in 2006 as an important to Turkey becoming 15th in the world developed their manufacturing capabiliti- E component of the improving invest- and 5th largest automotive manufacturer es, which in turn led to Turkey becoming ment environment in Turkey, the Invest- in Europe by the end of 2015. In addition an important part of the global value cha- ment Support and Promotion Agency to this, Turkey was the number one pro- in of international OEMs. Meeting and of Turkey (ISPAT) is directly attached to ducer of light commercial vehicles (LCV) exceeding international quality and sa- the Prime Minister’s office and provides in Europe during that same period. investors with assistance before, during, and after their entry into Turkey. ISPAT’s free-of-charge services include, but are GLOBAL GROWTH RATES (%) Turkey outperforms both developed & emerging countries not limited to, providing market information and analyses, site selection, coordination with the relevant governmental institutions, facilitating legal procedures, and preparing industry overviews and comprehensive sector reports.

The automotive sector is one of the priori- tized industries ISPAT has been focusing on based on Turkey’s competitive advantages. After identifying automotive as a target sector, we then identified the geographic source of investments and have allocated our resources to countries such as Germany, Japan, US, France, and So- uth Korea, which are the key source co-

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TURKISH AUTOMOTIVE INDUSTRY

Proven as a production hub of excellence, diversification in export destinations with the Turkish automotive industry is now ai- companies looking to break into nearby ming at improving its R&D, design, and emerging countries where there is con- branding capabilities. As of the end of siderably more demand potential for new 2015, 75 R&D centers belonging to au- auto sales. tomotive manufacturers/suppliers were Turkey is the 17th largest economy in the operational in Turkey. Notable examples world, and would be the 6th largest in of global brands with product develop- the EU. It has been able to retain sound ment, design, and engineering activiti- macroeconomic fundamentals thanks to es in Turkey include Ford, Fiat, Daimler, supportive policies. Key targets such as AVL, and Segula. Ford Otosan’s R&D a higher growth rate, strong domestic de- center is one of Ford’s three largest glo- mand, a more moderate current account bal R&D centers, while Fiat’s R&D center deficit, lower interest rates, and a higher in Bursa is the Italian company’s only cen- amount of foreign direct investments ter serving the European market outside (FDI) have been achieved. Our country its home country. Meanwhile, Daimler’s has ambitious targets set by our Presi- R&D center in Istanbul complements the dent Recep Tayyip Erdoğan to become German company’s truck and bus manu- a stronger global actor and one of the facturing operations in Turkey. top 10 economies in the world by 2023. Thanks to the encouraging motivation the Auto manufacturers are increasingly cho- duction in Turkey is destined for foreign economy has posted an annual average osing Turkey as a production base for markets. In 2015, more than 900,000 real GDP growth rate of 4.7 percent over their export sales. This is evidenced by vehicles were exported from Turkey to the last fourteen years, while GDP per ca- the fact that around 75 percent of pro- foreign markets. While Germany, France, pita has more than tripled. The rise of per Italy, the UK, and Spain are currently the capita income from USD 3,000 in the first major export customers of the Turkish few years of the 2000s to USD 10,000 automotive industry, there is a trend of in 2015 led to higher sales in the motor

CURRENT ACCOUNT BALANCE TRY BILLION (12-month rolling)

vehicles market. While the average annual sale figures in the market were around 360,000 in the early 2000s, it increased to 870,000 by 2015.

With modern management practices, a young and qualified work force, a stable economy, a reformist investment climate, developed infrastructure, a central location with easy access to 1.5 billion customers in the region, low taxes, gene- rous incentives, and a sizeable domestic market, Turkey awaits investors with all the opportunities it has to offer.n

34 July-August 2016 www.taysad.org.tr

st st th RANKING OF TURKISH 1 7 15 AUTOMOTIVE INDUSTRY TARGET AUTOMOTIVE INDUSTRY PRODUCTION CAPACITIES LEADING AUTOMOTIVE CLUSTER LCV and Bus PC Production Total Production 2017 Production 1st in EU 7st in EU 15th in Global 1.900.000 Production and capacities BILLION UNITS announced exceeded expectations The vast majority of executives expect an TürkTraktör 2016 increase in production. They are almost sure 50,000 Tractor 2015 Otokar 1.795.380 that production will exceed 1.4 million from 1.2 5,300 Pick Up ISUZU BILLION 1.410.034 (base year 2014) and capacity will exceed 1.9 1,000 Bus Ford Otosan BILLION UNITS million from 1.7 million. 1,500 Mini-Bus 6,700 Trucks UNITS 30,000 Passenger Car 2,900 Pick Up However, things progressed more rapidly and 2,500 Midi-Bus 15,000 Truck 922 Mini-Bus 2014 exceeded the expectations. With the announce- 334,000 Pick Up 2,633 Midi-Bus 36,000 Mini-Bus ments from Toyota, Mercedes, Tofaş and Ford at 1.218.848 the beginning of 2016, it became certain that BILLION the production and capacity will exceed the Toyota UNITS expectations. 150,000 Passenger Car

OEM & SUPPLIER THE POWER OF TURKISH INDUSTRY EXPORTS (x Million Euro) AUTOMOTIVE INDUSTRY Mercedes Benz-Turk 17,500 Truck 4,000 Bus 2015 11.511 1 Compliance with EU, Customs 2016 7.768 Union and Global Regulations Hyundai Assan 19.280 245,000 Passenger Car Turkish Automotive Man Türkiye Proximity to 1,700 Bus 2014 2 European markets Industry Production 9.778 7.145 Competitive and strong Capacity 16.923 3 supply chain structure Honda Türkiye 2013 50,000 Passenger Car 9.256 4 High production 6.903 quality 16.159 OEM 5 Flexible manufacturing Tofaş 2012 SUPPLIER capability 400,000 Passenger Car 8.440 6.452 TOTAL Expert in international Hattat Tarım 14.892 6 15,000 Tractor quality systems, 2011 8.529 Well educated, young and Karsan 5.940 7 dynamic workforce, 40,500 Pick Up Oyak Renault 2,025 Bus 360,000 Passenger Car Temsa Global 14.469 7.500 Truck Fast adaptation to 2,000 Bus 8 2,000 Midi-Bus the rapid changes st st th RANKING OF TURKISH 1 7 15 AUTOMOTIVE INDUSTRY TARGET AUTOMOTIVE INDUSTRY PRODUCTION CAPACITIES LEADING AUTOMOTIVE CLUSTER LCV and Bus PC Production Total Production 2017 Production 1st in EU 7st in EU 15th in Global 1.900.000 Production and capacities BILLION UNITS announced exceeded expectations The vast majority of executives expect an TürkTraktör 2016 increase in production. They are almost sure 50,000 Tractor 2015 Otokar 1.795.380 that production will exceed 1.4 million from 1.2 5,300 Pick Up ISUZU BILLION 1.410.034 (base year 2014) and capacity will exceed 1.9 1,000 Bus Ford Otosan BILLION UNITS million from 1.7 million. 1,500 Mini-Bus 6,700 Trucks UNITS 30,000 Passenger Car 2,900 Pick Up However, things progressed more rapidly and 2,500 Midi-Bus 15,000 Truck 922 Mini-Bus 2014 exceeded the expectations. With the announce- 334,000 Pick Up 2,633 Midi-Bus 36,000 Mini-Bus ments from Toyota, Mercedes, Tofaş and Ford at 1.218.848 the beginning of 2016, it became certain that BILLION the production and capacity will exceed the Toyota UNITS expectations. 150,000 Passenger Car

“We owe our success to the people of this country”

TAMER TAŞKIN economy and political stability are two “musts” for attracting foreign investors CHAIRMAN OF to our country. We are confident that PETROFER TURKEY Turkish Industry will bounce again as of September once the political atmosphere cools down. e have been manufacturing our W products for Turkish manufactu- Despite all political and economic prob- ring industry and 40 other countries in lems in Turkey and in the neighbouring the Middle East, Africa, Turkish Republics countries, our company grew by 20% and the Balkans for 35 years in Turkish since the New Year due to our success- market and for 20 years in our factory lo- ful sales works. We are a company that cated in İzmir. achieved 100% growth in the last four We are experienced enough to go thro- years. We owe this success to our well- ugh these times since we experienced educated and valuable Turkish team and ners should not have any doubt about such bad times several times before. customers. Price, shipment and quality our factory nor Turkey. We continue our Now, it’s all in the past and Turkish in- are factors that must exist by nature manufacturing operations as the most dustry showed a remarkable success and and thus, do not need to be discussed. successful factory among 12 factories achieved its current position. No doubt, I am proud to say that our German part- around the world.n

“Turkey will continue to grow by overcoming this period swiftly”

ŞÜKRÜ ERDEM biles, buses, light commercial vehicles, expectations of foreign capital should be truck factories and their supply industri- evaluated well in order to avoid making GENERAL MANAGER OF es. In addition to incentives, investments the same mistakes. Foreign investors LEONI CABLE TURKEY of foreign investors should be supported from global brands who are closely fa- with permanent and constructive laws miliar with Turkey continue their invest- and confidence in country should be en- ments in Turkey following the failed coup ector players who are focused sured especially in our country that is pas- attempt even if they are prudent. Domes- heavily in Bursa and Kocaeli S sing through a strategic process. tic market and local investors and supply within Marmara Region where labo- Foreign investors, in particular, were industry should also be supported in this ur and logistics services are strong discouraged as a result of past amend- environment. I think that it is important make great contributions to national ments to Free Zone laws. When various to make environment of confidence per- economy by growing continuously incentives and regulations are discussed, manent both in terms of local and foreign with new investments in automo- what is expected from foreign capital and investors.

38 July-August 2016 www.taysad.org.tr TURKISH AUTOMOTIVE INDUSTRY

“Our confidence and loyalty to the development of Turkey continue”

CİHAN ELBİRLİK with high added value; increase the share of R&D in turnover for attracting more İNCI GS YUASA investments in this field; raise competent MANAGING DIRECTOR human resources and complete infrastructure operations. As İnci GS Yuasa, I urkey closed its budget with an ex- believe that we have made great prog- cess of 1.1 billion TL in the first half T ress by working day and night to use our of 2016. I think that Turkey will maintain potential in the most productive manner its economic development in the second half of the year with its $12,922 million and our operations continue at full pace. export and $19,340 million import volu- As İnci GS Yuasa, we have planned to me. make investments of 200 million TL Turkey has a crucial position for business within the next 5 years. As a company investments in view of its young popula- exporting to over 80 countries across 4 tion and policies encouraging production. continents, we reach our customers thro- It is especially a favourable location for ugh our 80 main dealers at home, 200 managing operations in Europe, Russia Energy Experts, 3.500 retail outlets and and the Middle East. However, it is our wide foreign distributor network. We aim responsibility to shift toward products at doubling the number of our employees

and tripling our total sales figures within the next 5 years with our new investment plans and high added value products.

Operating in Bursa Free Zone and ex- We continue our operations under the porting 90% of its production, Leoni title of İnci GS Yuasa in partnership with Turkey has focused on diversifying its İnci Holding, one of the well-established range of products for automotive and subsidiaries in Turkey, and Japanese bat- whiteware industry. The operation tery giant GS Yuasa. According to top authority of factories that manufac- 1.000 export companies of Turkey survey ture automotive cables of Leoni AG by Turkish Exporters Assembly, we are across the world was given to Turkey the export leader of our industry in Tur- at the beginning of 2016. key for the last 7 years . Our target is to reach a stronger position with branding Continuing its investments without activities in existing foreign markets and any interruption by turning crisis pe- to quadriple our export sales revenue at riods into opportunities, Leoni Tur- the end of 5 years. key aims at strengthening its leader position in the industry by increasing As İnci GS Yuasa, we continue at full its Cable production, which was 1.8 speed to realize our investment plans million km in 2014, through its past with our global partner and to increase investments over €10 million to 3.0 our production capacity. We know that million km by the end of 2016. As Le- increasing our production means growing oni, we are proud to work with all of the industry, providing more products to We, as Turkish location of foreign inves- our business partners due to recent domestic and foreign markets and to sup- tor Leoni AG automotive group, are the developments. We will continue our port export of our country. As İnci GS Yu- supplier for the world’s largest automoti- existing growth plans in Turkey in the asa, we move on our path with confident ve and whiteware manufacturers. same manner in the coming years.n steps to reach our 5-year targets that we set following our partnership. n

www.taysad.org.tr July-August 2016 39

NEWS FROM TAYSAD

DAF- PACCAR Group aims to increase cooperation with Turkish Automotive Supply Industry

TAYSAD members were informed about DAF’s global market position and pro- DAF- PACCAR Group hosted TAYSAD members within TR Ministry of Economy curement strategies with the detailed Sectoral Trade Delegation for the second time in its premises in Eindhoven. presentation made by Pepjin van Buren, The second round of the event, which has held in 2014 for the first time, Director for DAF- PACCAR Europe Pro- was completed on July 13-15th, 2016 with the cooperation of 17 different curement Department. The details on TAYSAD member companies. quality requirements expected from the suppliers were shared with the audience during the presentation made by Twan AF, an affiliate of PACCAR Group cooperation of Turkish automotive supply Winters, Director for Supply Quality. D that is an important group company industry organizations that are TAYSAD The first day program covered DAF fac- in heavy commercial vehicle manufac- members was an important opportunity tory visit, assembly lines and part distri- turing, had face-to-face interviews with to enable the parties to get to know each bution center. The first day program was companies that were selected at its own other better and discuss cooperation op- completed with DAF Experience Center discretion and according to its needs from portunities for the future. In addition to visit that drew great interest of partici- among over 50 companies that made DAF, Wright also gave information about pants. The center where DAF vehicles preliminary application for the delegation. other heavy vehicle trademarks - PETER- were exhibited in detail aroused great During the 2-day program prepared with BILT and KENWORTH - within the group interest both with the animation shown the coordination of DAF-PACCAR and and shared information about joint pro- and the opportunity to examine closely TAYSAD, 30 representative from 17 com- curement strategy of the group. the vehicles from CF, LF, XF series. panies had the opportunity to get detailed Nükhet Nur Kılıçkaya, Export General information about the company. On the second day of the delegation, Directorate Specialist at Ministry of each company met with OEM and OES The first day of delegation at DAF was in- Economy of the Republic of Turkey, procurement directors of relevant prod- augurated by Howard Wright, Senior Di- talked about Turkish automotive indus- uct range during closed meetings. Before rector for PACCAR Europe Procurement try authorities in her speech and wished the delegation, preliminary survey was Department. Howard Wright shared in- that the delegation would bring fruitful carried out by DAF on company basis formation in his detailed DAF presenta- results for both parties. Sercan Duygan, and answers to questions about analy- tion about DAF’s global position, sector- Corporate Relations Specialist who made ses were tried to be found. Company related data and procurement strategy. TAYSAD presentation, gave information representatives had the opportunity to Wright remarked that they aimed to de- about TAYSAD and its members and promote their companies in detail during velop their part procurement markets and shared information about sector-related the meetings and to discuss face-to-face this organization that was held with the statistical data with the audience. details of the next phase. In the meeting held between TAYSAD and DAF Man- agement, advises were taken about next possible steps to be taken in the US market from DAF-PACCAR group companies.

Following bilateral discussions, the program ended with DAF Museum visit to Eindhoven. The delegation also had the opportunity in the museum, accompa- nied by DAF Procurement Department managers, to see vehicles with different models that were manufactured for passenger and defense industries in the first years of the foundation of DAF.n

42 July - August 2016 www.taysad.org.tr

NEWS FROM TAYSAD

The Future of the world’s automotive will be discussed in Istanbul in November

tions. In that respect, SAE International puts great importance in IAEC and supports it. Turkish Automotive Industry commenced the preparations of the first IAEC (International Automotive Engineering Conference) which is going to be held “Such an international congress was on the 3rd and 4th November. The future of the automotive will be discussed needed” at the conference, which will gather engineers responsible from R&D and product development in automotive and supply industry. Prof. Dr. Ali Göktan, the President of OTEP and the Member of Organisation Committee of IAEC, elaborated on the Conference at the press meeting. Dr. stanbul is getting prepared to host an be an internationally respected event for Göktan said: It is a pleasure to see that İ important event for the world’s auto- the engineers working in the automotive the number of congresses, symposia motive sector on the 3rd and 4th of No- sector both in the world and Turkey. and similar organisations on automotive vember. The conference is being held in Öge stated that SAE International is an are increased in Turkey in recent years. collaboration of Automotive Industry Ex- elite organisation within the automotive However, almost all of these events are porters’ Union of Turkey (OIB), Automo- sector and being as one of the most being supported by various channels but tive Manufacturers’ Association (OSD), prominent institutions in the automo- what the sector, which is the leader of Automotive Technology Platform (OTEP) tive sector, they have been developing R&D and innovation as in export in Tur- and Association of Automotive Parts and their own standards, producing refer- key, need is a sustainable event which Components Manufacturers (TAYSAD) ence publications, contributing the sec- is being adopted by relevant NGOs and with the support of Amerikan Society of tor development and holding various institutions. This is how IAEC is decid- Automotive Engineers - SAE Internation- important events not only in US but all ed to be organised by OSD, OTEP and al. The conference will gather the auto- over the world. Öge said: The progress TAYSAD in cooperation with OIB. motive and supply industries’ engineers, of Turkey in the automotive, the success The future of automotive engineering who are responsible from R&D and prod- of the companies in R&D and innovation, will be discussed uct development, and will be a provide a job opportunities and the staff of Turkish platform for discussions on the future of universities in automotive engineer- Prof. Göktan stated that the aim of the the automotive. ing field are the main reasons conference is to share international why IAEC is organised in experts’ ideas and views with “IAEC will be an internationally re- Turkey. IAEC will en- SAE the participants within the spected event for the sector” able new openings INTERNATIONAL scope of the present dy- Being as the first Turkish president of in world markets for namics and the steps SAE International, which are needed to SAE, the supporting agency of the Con- Turkish automotive initially established as the Society of ference, Mr. Cüneyt Öge said: IAEC will industries’ innova- Automotive Engineers, is a U.S.-based, be taken in the field of globally active professional association engineering by the au- and standards organization for tomotive industry. He engineering professionals in various industries. Having more than 138,000 continued: Within the members, SAE International SAE industry there is a need International coordinates the development of technical to improve the engineer- standards. ing activities, strengthening the university – industry collaborations. Additionally, in terms of international engineering, the companies are needed to use alternative resources on knowledge and technics. In line with this need, training and development activities are essential for both technical and engineering staff. In the light of these aim and reasons, IAEC is being planned in a manner that will shape the engineering activities in the automotive.n

44 July - August 2016 www.taysad.org.tr

NEWS FROM TAYSAD

TAYSAD was in Japan with its Operational Excellence URGE Project

SAD, also said that Mazda and Toyota museums were also visited and first hand information was obtained about the development and technology level of Japan automotive industry and remarked “Said visits enabled participants to observe how lean manufacturing techniques and culture, for which they undergo education and consultancy throughout the project, were implemented in Japan and in- ternalize what they learned during these visits”.

“Thanks to the project, benefits worth of approx. 6 million TL have been reaped so far”

Alper Kanca, President of TAYSAD, Association of Automotive Parts and Components Manufacturers visited mentioned that participant companies automotive main and supply industry companies that are based in Japan in managed to improve their costs and de- the scope of Operational Excellence URGE Project that was launched in 2014 crease their wastes and thus, obtained and has been carried out with the support of Ministry of Economy. competitive advantages. Emphasizing the success of project, where growth

lper Kanca, President of TAYSAD, Kanca, President of TAYSAD, said that A who evaluated the recent travel to they also had the opportunity to observe Alper Kanca, President of Japan of a 22-person delegation, where good practices toward Toyota Produc- TAYSAD, mentioned that participant companies managed 10 TAYSAD member companies that tion System during this visit. President to improve their costs and were involved in the project participated, Kanca said “We examined the examples decrease their wastes and said “We have carried out many activities of good practices of major automotive in- thus, obtained competitive so far in the framework of Operational dustry companies that we visited during advantages. Emphasizing Excellence URGE Project. We achieved our travel in Japan and discussed what the success of project, where almost all of the cost reduction and effi- we saw and learned and evaluated the growth without compromising ciency-increasing benefits that we aimed results with our company’s authorities on profitability and increasing at with this project from the very start. in workshops. Kanca, President of TAY- costs was targeted, Alper Kanca We travelled to Japan, which is the hub said “Thanks to the project, of works that shed light on the project in benefits worth of approx. 6 the recent days.” President Kanca noted million TL have been reaped so that factories of Mazda and Toyota that far. are major automotive manufacturers of the country and manufacturing facilities of Toyota Boshoku, Aisin, Denso and Sango companies that are important suppliers of Toyota in Toyota City were visited in the scope of the travel to Ja- pan, which was the final step of education and consultancy works that were implemented in the scope of Operational Excellence URGE Project in Automotive Supply Industry.

46 July - August 2016 www.taysad.org.tr

NEWS FROM TAYSAD

TAYSAD business travels to Japan to continue

Drawing attention to the fact that visit to Japan automotive companies with the support of Ministry of Economy in the scope of TAYSAD Operational Excel- lence URGE project is in conformity with “Genchi Gembutsu” philosophy that is at the core of lean manufacturing, Presi- dent Alper Kanca said “After observing in-situ and examining good practices, we believe that our project comes one step closer to its goal. The next goal of the companies that are involved in our project is to bring and tailor good examples to our country and implement them without compromising on profitability in terms of costs were given the priority. in their companies and transform them and increasing costs was targeted, Alper Gains such as reaching higher produc- into a corporate culture. As TAYSAD, we Kanca said “Thanks to the project, ben- tion quantities with the same number of will continue to make similar visits; en- efits worth of approx. 6 million TL have employees, decreasing process times in able a higher number of our companies been reaped so far. lines and raising the quality level were to benefit from these opportunities and During the improvement works, produc- made. These improvements also contrib- continue our non-stop efforts to ensure tivity projects that would enable compa- uted to determining next priorities and that automotive supply industry becomes nies to reap benefits and see quick results setting new development targets.” successful in the global competition.” n

environments that we saw and ŞENAY VATANSEVER their communications offered GÜLEN us a different perspective. What was common in all companies BOARD MEMBER, that I notice and care the most İZO-TEK INSULATION is that an ergonomic working think that our travel to Japan has made many environment was prepared contributions to our company and will continue for each employee according I to do so. Thanks to the full and comprehensive to his/her duty. Accordingly, it program prepared by TAYSAD, we had the op- was ensured that the employee portunity to observe in the companies that we could work without getting tired visited the live operation of the system, which and in an efficient, planned and we are trying to implement in our companies. HANİFE İPEK target-oriented manner. I think The world’s giant companies opened their doors VICE GENERAL DIRECTOR, that if the same program is re- to us in all their sincerity thanks to TAYSAD. Al- SARIGÖZOĞLU A.Ş. iterated in a company in the though Japan companies that we visited are at field of automotive industry the same manufacturing level with us, it is highly and/or experts working in the would like to thank TAYSAD unlikely not to be affected by the achievements same industry in Japan visit for selecting Japan for this of this system and its benefits through corporate I our companies according to a program that was realized in the culture to employees, company and thus, the schedule and guide us, this will scope of TAYSAD Operational country. There is no reason for us not to imple- Excellence URGE project and make positive contributions to ment these systems as well and achieve higher for their excellent organization the program and the number gains. After we saw material & moral benefits ob- and all colleagues that joined of ergonomic working environ- tained through small improvements by each em- us as well as TAYSAD team. I ments with work discipline and ployee, we were thrilled to go back to our country think that presentations made most importantly, high respect and implement them in our workplaces. I would by companies that we visited toward people can increase in like to thank Ministry of Economy, TAYSAD and during the program, all working our country as well. n İdealkoç teams for this opportunity. n

48 July - August 2016 www.taysad.org.tr

TAYSAD’DAN HABERLER

ÖMER FARUK TEZCAN GENERAL MANAGER, İDEALKOÇ

ravel to Japan that was organized as T the pillar of foreign marketing under Operational Excellence URGE Project that was launched by TAYSAD in 2014 was a trip organized for cultural and industrial comparison. Although Japan is a country where lan- guage and communication TEACHING difficulties may be faced AND LEARNING and local traditions and customs may be We saw that Japanese managers difficult to adapt to, it were interested not only in the result is a more technologi- but also in the process. All questions them and tried to They address Monozukuri, i.e. production were answered with mutual agreement cally and sociologi- ensure that they wit- development and Hitozukuri, i.e. human of the entire team. The Japanese cally advanced coun- development in a philosophical approach. are always open to teaching and ness them by expe- try than our country. learning. They were as much riencing them. Com- They supported the reason of existence My biggest concern excited as us about our panies that participated and management philosophy that the before the travel was to visit. in the travel to Japan saw company adopted with a series of ex- encounter something like how the Japanese integrated clusive policies. Education, quality, plan- “These things do not happen in Lean Thinking into their lives and di- ning, leadership, feedback, occupational our country”. At the end of the travel, gested and reflected the philosophy into safety, environment, Kaizen and problem TAYSAD team had enjoyed the travel in solving activities are developed through their daily lives and how the manage- every sense; was glad that the program these policies. Thus, a perspective where ment followed up a series of policies and was effective and ran smoothly and did business life is defined with all phases of long-term targets instead of only short not find customs and traditions of a for- life is shaped, away from the classical term targets and indicators. eign society strange at all and returned stationary and monotonous state of the to our country with the thrill of adapting New concepts such as Karakuri, mono- industry. Like birth, life and death... many practices to our country and our zukuri and hitozukuri were introduced We saw that Japanese managers were companies in a similar feeling that we felt to our team. Karakuri covers tools and interested not only in the result but also when we founded Toyota Turkey back in mechanisms that provide benefits such in the process. All questions were an- 1990s. as ergonomics, productivity, occupa- swered with mutual agreement of the Lean Thinking or Toyota Way is an ap- tional safety and ease of business where entire team. The Japanese are always proach that was built on the principles of gravity and laws of physics based on open to teaching and learning. They were “Continuous Development and Respect “creative thinking” are used without us- as much excited as us about our visit. The to Human” in terms of management and ing electricity or modern technology. The presenter began his presentation with life philosophy. We equipped these ab- Japanese even built an arrow-shooting explaining the motto in his sphere of in- stract concepts with concrete tools such robot/doll based on these principles in fluence and the top priority policy. It was as S, VSM, Kaizen, SMED, Heijunka, Po- the 14th century. In other words, the cur- like he was doing the most important job ka-Yoke, TPM and Hoshin Kanri so that rent advanced level of the country comes in the world. It was really impressing. participant companies can comprehend from the past. The tour operator who was responsible for our travel within the country was extremely sensitive about timing and punc- tuality as it was expected. First of all, information about benefits to be gained and then additional information about our limits were given. It turned out to be an experience for us where time management and communication were perfect.

Actually, we should visit Japan one more time to complete this experience. Only then, we can experience how life quality can be increased without compromising on cultural wealth of a country. We can see better what should be changed for TMC inside Lexus LFA works factory development.n

50 Mayıs-Haziran 2016 www.taysad.org.tr

NEWS FROM TAYSAD

by employees and used in har- performance indicators and mony in plants where lean We saw that they constantly work on manufacturing philoso- Japanese managers quality issues in line phy was born and de- were interested not only in with the continu- veloped. the result but also in the process. All questions were answered with ous improvement What strikes me mutual agreement of the entire (Kaizen) principle. most is that all manu- team. The Japanese are always Employee develop- facturing plants were open to teaching and learning. They were as much excited ment and environ- focused primarily on as us about mental awareness occupational safety in our visit. were the priority issues. line with the principle of respect toward employee and they We saw special training halls MEHMET YILDIZ made efforts to carry out all ergonomic and a high number of employees LOGISTICS,PLANNING, improvements in order to ensure that who were trained in these halls in PURCHASING&CONTINUOUS employees work in a comfortable envi- the plants we visited. All plants men- IMPROVEMENT MANAGER, ronment. It was expressed in the com- tioned in their presentations about LASPAR ANGST+PFISTER panies that we visited that occupational their emission reducing actions and safety and ergonomics works had very tree planting organizations that were positive effects on improving productivity held with the employees. In brief, our uring our program in Japan, we and dropping costs. When we discussed travel to Japan was very efficient for D had the opportunity to visit Toy- their targets with the executives, they ota assembly plant and manufactur- always mentioned their occupational us and broadened our perspectives. ing facilities of the major suppliers of safety targets first and then quality tar- I would like to thank once again to Toyota. We observed how lean man- gets. They said that quality is the most TAYSAD team for this professional ufacturing techniques were adopted important criterion among manufacturing organization.n

LEVENT TAYLAN EMİR EROL SAPÇI HÜSEYIN SEZİK CEO, FKT KOLTUK

TECHNICAL MANAGER & MANUFACTURING CHIEF, EGEMET EGEMETAL DÖVME

thoroughly considered and planned. We are of the opinion that these experiences will make substantial contributions to lean manufacturing works that we continue to apply in our company. We would e believe that the experiences we like to thank İdealkoç team who shared saw how developed the companies W gained from the Japan program their knowledge and experiences with Ithat we visited were. What I mean by will have considerable benefits to our us in this project and TAYSAD authorities logistics is implementing long-term pro- company. We had the opportunity to and Ministry of Economy that made this grams that cover both material and human supplies. From now on, we will add get to know the Japanese culture better organization possible.n in this travel. We saw that the respect human resources item to manufacturing people show to each other in their social and quality issues that guarantee ship- We saw that the respect people and business life, their commitment to ment when we carry out our supplier au- show to each other in their work and work discipline played a very dits. We will also contact vocational high social and business life, their big role in keeping their motivation high. schools and enable third and fourth-class commitment to work and work It drew our attention in our visits that lean students to visit our company and ensure discipline played a very big role manufacturing techniques were being that they are informed about logistics and in keeping their motivation implemented perfectly and the flow of manufacturing etc. during the education high. products from design to shipment were phase.n

52 July - August 2016 www.taysad.org.tr

NEWS FROM TAYSAD

We saw the peaks in lean think that our travel to Japan was an op- manufacturing during this visit Iportunity to compare the practices in our company realized with Operational Excel- and now we will upgrade our lence URGE project with the practices in practices and try to reach these Japan companies that are the founders of peaks. lean manufacturing and to see where we stand and that it made many contributions to us both personally and professionally.

What struck me most during the visits was that lean manufacturing philosophy was adopted not only in the industry but also in the daily life on national scale. As a result of the improvement achieved by Kaizen practices, the general opinion is that a positive effect is cre- MURAT GÖNENÇ ated in the development of the entire nation and they pride on this. LEAN COORDINATOR, There is no “me”; there is “us”. We saw the peaks in lean manufac- KALE OTO RADYATÖR turing during this visit and now we will upgrade our practices and try to reach these peaks.n

would like to thank everyone who made efforts first for Operation- Ial Excellence URGE project and then for Japan program and Minis- try of Economy that provided us this opportunity. Work commitment & loyalty, industriousness, positive perspective to the future and life and modesty of the Japanese were observed as their strengths in applying lean techniques.

We were able to examine in-situ the situation in manufacturing companies in Japan that is the homeland of this work and compare our current position that we achieved with this project, on which we have been working intensively for the last two years, with their position and it became a good reference point for us to see some issues that used to seem utopic to us with good examples.n ALİ FUAT KOCA LEAN MANUFACTURING TEAM LEADER, KANCA DÖVME ÇELIK

he opportunity to observe what we learned during the two-year T training on the line strengthened our training. We witnessed how the change in corporate culture played an effective role and that blue collar was as important as white collar to establish these systems. In fact, it made me very glad to see the benefits that Kai- zens prepared based on the suggestions made by blue collar work- BURAK KASIM ers working on the line provided. At the end of our visit, we real- BOARD MEMBER, ized that we all lack something and returned to Turkey to do better ARK PRES EMNIYET KEMERI things. I thank TAYSAD and İdealkoç team for their contributions to this organization. .n

54 July - August 2016 www.taysad.org.tr

EUROPEAN UNION

OEMs react to UK vote to leave EU–(BREXIT)

On the morning after the UK electorate voted to leave the European IHS Automotive has adjusted its Europe- Union, OEMs have reacted to the uncertainty that it has presented. an production forecast (including Turkey and Russia) to reflect the reduction in our UK sales forecast and adjustments made he decision of UK voters to leave cost of imported components - which elsewhere in the region and beyond. In the European Union (EU) on 23 June could be beneficial to OEMs in the short T the remaining six months of 2016 we ex- has raised a great number of unknowns, term. Even so, there are still questions on pect output levels to lose 120,000 units particularly for the automotive industry in future investment in to the country by au- or 0.6% compared to our earlier June fo- Europe. tomakers and component suppliers. The- recast, although total production for the se are only likely to be answered when The main impact on light vehicle (passen- full year will rise by 2.8% y/y to 21.53 ger car and LCV) registrations is expected Article 50 of the Lisbon Treaty – the pro- million units as it holds on to a 500,000- to be in the United Kingdom. The market cess of exiting the EU – is triggered and unit rise generated in the first half of the has had a strong run of sales during the negotiations can begin with the EU on a year thanks to strong sales demand on a past few years leading to record sales. range of areas including tariffs on imports recovery in the region. Momentum is currently expected to be and exports. As a member of the World As uncertainty intensifies during 2017 maintained over the course of 2016 with Trade Organization (WTO) as both a state and 2018 the impact on production volu- an increase of 1.8% y/y to 3.07 million and as part of the EU, it would appear that mes will increase. For 2017 and 2018 we units, albeit seeing some tailing off in the the maximum tariff that would be applied have reduced our production forecast by second half. However, we anticipate a fall on UK-produced vehicles will be 10%. 430,000 units (down 1.9%) and 500,000 of 9.7% y/y to 2.77 million units during With the narrow profit margins that some units (down 2.2%), respectively. This 2017, while in 2018 we see demand hit- automakers based in the UK are working will see total production in these years ting around 2.72 million units. to, the imposition of such penalties could standing at 21.72 million units and 22.12 jeopardize future product allocation. Although a decline was already expected, million units. Some markets will be more there will be a number of factors because Any allocation of tariffs on UK-built vehic- affected than others though. Over the of the Brexit situation that will contribute les sold in the EU – by far the most impor- course of 2017 and 2018, we have redu- to this fall. Not least the major economic tant export destination – is likely to result ced the combined production forecast for and political uncertainty, which will we- in similar tariffs being applied to EU-built these years in Germany by 229,000 units igh down on business and household vehicles shipped in to the UK though. and Spain by 155,000 units. By contrast confidence and behavior, and thereby Therefore it will be in the interests of we have only reduced our forecast bet- dampening investment, employment, ween 2017 and 2018 in the UK by 19,000 and consumer spending. Weaker asset many for this tariff-free arrangement to units, with growth still being recorded markets and tighter credit conditions are remain in place. during 2017.n anticipated to further hamper UK growth, while the housing market could suffer a • Reference to IHS Automotive: Article marked downturn. - OEMs react to UK vote to leave EU - REPORT PRINTED ON 25th June 2016, Edited 10th Furthermore, the pound sterling has fal- August 2016 len sharply following the Brexit vote and • Reproduction in whole or in part prohibited will probably push up inflation, thereby 3,07 except by permission. All Rights Reserved. squeezing consumer purchasing power. MILLION This factor is expected to eventually Information has been obtained by sources believed to be reliable. However, because make imported vehicles more costly, of the possibility of human or mechanical er- with some OEMs already suggesting that Momentum is currently expected to be rors by IHS sources, IHS Automotive does they are considering this. maintained over the course of 2016 with not guarantee the accuracy, adequacy, or an increase of 1.8% y/y to 3.07 million completeness of any information and is not However, the weak pound should also units, albeit seeing some tailing off in responsible for any errors or omissions or for benefit UK exports, including vehicle ex- the results obtained from the use of such in- the second half. ports in the near term - despite the higher formation. http://www.ihs.com/

56 July - August 2016 www.taysad.org.tr

NEWS FROM GERMANY

We at TAYSAD, the robust NGO representing the subcontracting industry in turkey, know that the industry is moving full steam ahead in this direction. If it can get customers in Europe and other countries throughout the world to appreciate its automotive excellence, a distinction it has acquired through experience, and its potential, it will have the chance to expand even more through the development of new business models and technological partnerships.

When looked at

Ahmet Yılmaz from the outside Chairman of the Board of exTim GmbH

urkey has been developed in many areas. Technological advances paucity of non-business T receiving bad PR in light Their quickness to adapt have had major impacts on R&D and innovation of political developments in to global commercial and the basic and contracting networks. Provided that this the country over the past technical changes, as automotive industries. scarcity can be eliminated few months. In Europe, well as to achieve quality These impacts have driven by fostering the notion of Germany in particular, and to improve their subcontractors in Turkey to international technological unjust assessments have competitiveness is relatively look for new pursuits. The collaboration, they could been made of the Turkish greater than many other creation and employment of quickly become a model in economy and the industrial automotive sectors in other new technological solutions this geographical area. sector, and inaccurate countries. We also see that and the promotion of modern news is being reported. the Turkish subcontracting and module alternatives We at TAYSAD, the robust We see that the attempt industry is advancing to classic subcontracting NGO representing the is being made to create a relatively more quickly than have continued apace. The subcontracting industry perception that does not is the main industry. The positions of subcontractors in turkey, know that the square with reality. We subcontracting industry’s in Turkey in this regard are industry is moving full steam know that, in particular, focus on export-oriented relatively more advantageous ahead in this direction. If people, organizations and production is a major reason than those of subcontractors it can get customers in institutions that are familiar for this. Indeed, the modern in Europe or of other Europe and other countries with the automotive and factories, built in in brief manufacturers. For instance, throughout the world to subcontracting industrial period of time, and the they are comparatively more appreciate its automotive sector do not heed this capacities thus created, open to new technological excellence, a distinction information. The Turkish have actually forced them in advances and more it has acquired through subcontracting industry this direction. The Turkish willing to use them than experience, and its potential, has had enormous success subcontracting industry their competitors. Their it will have the chance to in a short period of time has reached the point engineering cadre is also in Europe and knows its expand even more through where it can competitively younger and more willing friends are there anyway. the development of new manufacture all important to take risks. What’s more, Nevertheless, what are the business models and high-quality components because most businesses pluses and minuses of the technological partnerships. and modules within the in Turkey are family run, sector when we look at it? automobile added value they are more flexible. In The Turkish subcontracting Speed, Competition, chain. Therefore, it has contrast to Europe, where industry has reached the Quality captured the attention of technological advances point where it has the The first aspect of all international automobile are developed by giant potential to engage in the Turkish main and producers and has developed subcontractors, in Turkey, multi-faceted cooperation subcontracting industries subcontracting relations with smaller companies are taking and enable the companies over the 10-15 years them. The parts of many somewhat more rapid steps working in the industry to that stands out is the automobile brands are now in the area of innovation. grow. The only mission is to speed at which they have manufactured in Turkey. One deficit in Turkey is the do!n

58 July - August 2016 www.taysad.org.tr

NEWS FROM USA

are improving a series of existing or relatively new technologies: RACING TOWARDS Engine Downsizing Shrinking the size of engines while adding turbocharging, which increases po- 2015 CAFÉ TARGETS wer and efficiency by forcing extra air into an engine. This approach enables a four-cylinder engine to put out about the same power as a traditional V-6, and a V-6 to replace a V-8. If we would ask the top auto executives in North America to tell me Stop/Start the first item in their agendas, the answer would probably be CAFÉ (Corporate Average Fuel Economy) in the USA. This system shuts off the engine when a car stops at a light or in traffic. Some vehicles already have this feature, but their rough restarts have turned off many consumers. Hybrids with 48-volt systems n 2015, auto manufacturers must re- promise improvements. I ach a target of 54.5 mpg or 5.2 liter/100 km as the average fuel consumption of Freewheeling their vehicle portfolios. Theoretically, this Also known as engine-off coasting, this target is easier to reach as the model lets an engine shut off momentarily while range of an auto maker shifts towards a car is coasting, reducing fuel consump- smaller, more economical vehicles pos- tion. A hybrid car can use its electric mo- sibly with alternative powertrains. BEV’s tor to maintain cruising speed, letting the (Battery-Electric Vehicles), mild and full engine remain off longer. hybrids would make things easier. Ho- wever, those alternative powertrains do New Materials have cost and technical (like; short-range Ford’s aluminum-bodied F-150 full-size and long charging time) disadvantages pickup truck, when equipped with the and marginally only preferred by the cus- VAROL company’s EcoBoost V-6 engine, comes tomers. close to the 2025 requirement — 23 mpg KARSLIOĞLU in real-world driving — in its category. With fuel prices in North America at histo- ric lows in the last couple of years, custo- Auto makers already use more aluminum mers migrate to bigger, less economical near future is a new type of gas-electric and advanced, lightweight steel. Now vehicles like SUV’s and crossovers. hybrid that draws power from a 48-volt magnesium, which is a third lighter than battery, which is more powerful than aluminum, is appearing more frequently. For example: The 2017 GMC Acadia a standard 12-volt auto battery but less Fiat Chrysler is using the metal in the ta- sport utility vehicle is 700 pounds (317 expensive and less complicated than the ilgate of the 2017 Chrysler Pacifica mini- kg) lighter than the version it replaces and power packs of 200 volts or more found van. can go 23 miles on a gallon (12 liters per in hybrids like the Toyota Prius. Delphi, 100 kilometers) of gasoline, up from 18 Cylinder Deactivation one of the biggest automotive suppliers mpg, a 28 percent improvement. claims that those hybrids can improve For years engines have had the ability to The little secret behind the big weight the fuel economy of normal gasoline-po- shut off two or four cylinders to conser- loss is glue. wered cars by 15 percent or more with ve fuel. Using new computer algorithms, little additional cost. Delphi’s technology Delphi, GM and Tula, a Silicon Valley tech Many of the steel parts of the Acadia’s would first appear in Europe and China in company, are working on “dynamic skip underbody are held together not by rivets 2018. fire,” a way of turning individual cylinders or welds but by advanced adhesives simi- on and off as needed. lar to those used in modern airplanes like The leading and financially very power- the Boeing Dreamliner. Since the glue ful manufacturers like Toyota can focus On the other hand, regulators have just bonds parts together all along the seam more on breakthrough technologies — begun a review of the fuel-efficiency where they connect, not just in certain such as electric cars and hydrogen-powe- standards and by April 2018 must decide spots, the parts become stiffer. Because red fuel cell vehicles — that can meet the whether to ease them in some ways — a of the stiffness, General Motors is able 2025 standard and continue improving path auto makers would prefer — or lea- in many cases to switch to thinner steel, fuel efficiency beyond then. ve them unchanged. n helping the new Acadia shed pounds. While still developing alternative powert- Resources: Automotive News, Toronto Another promising technology for the rains, auto makers, in the shorter term, Star, Wheels Section

60 July - August 2016 www.taysad.org.tr We as MBT Danışmanlık (Consulting), are providing management consulting for simple but effective solutions, waste studies and optimizing work shops, proses analyze and optimizing work shops, KAIZEN Workshops, 5S Workshops and value stream analyze based on our experiences in the automotive sector. Do you want to identify your wastes with us by using our international experience in your company and rise your profit with continuous solutions? Actually, we are under pressure of the busy and hard working days, so we decided to use fast solutions. But this solutions mostly are not the best. So we face sometimes the same problem once again. But it is a well known fact, that by using the right and effective solutions you will be able to solve your problems continuously, minimize your wastes and maximize your profits. Could you imagine what you can do with this maximized profits? Right at this point we will get in, with VDA 6.3 Process audits, 5S Workshops, Kaizen Workshops, Value stream analyze and with additionally consulting activities we can support you to realize significant results. So you can reach your targets more easily. Do you want to became an OEM Supplier? Or are you still an OEM Supplier and have perme- nantly problems during your supply issues ? New laws and regulations in the automobile sector, results higher expectations from the OEM’s and this circle will be continue every day. In case of nonconformity with this expectations, you will face complains, loss business and get bad image at your customer side. Therefore we will based on VDA standards compute Poten- tial Analyze (Supplier Selection based on OEM focus), VDA 6.3 Process audits, 5S WS, Kaizen WS, ISO/TS 16949 audits so we can report you the bottle necks, optimizing potentials. The necessary optimizing measures we will define with our experienced Consultants, and with our trainings you will be able to applicate the measures permanently. So you can achieve a well known name and trust on your customer side and this will be support you to get new orders, higher volumes and higher profits. It is difficult for you to take critical decisions and do you need management consulting ? Or do you need experienced permanent managers or interim managers in your company at your side? Obviously as a production company our main issue is to a have an optimized production with optimized costs. But to manage the global competition you need to implement new ideas, new management point of views, new fresh blood in your company. And if you bring this opportunities not on the right time, you can miss important chances and the result can be shrink your turnovers. But to manage this situation, we will support you to bring this opportunities on right time easily and with optimum effort. Our experienced consulters will help you to fulfil the permanent or interim manager demands. If you visit us or invite us to your company, we can prepare together the optimized solution for your own company. NEWS FROM MEMBERS

INVESTMENT INCENTIVECERTICATE FOR BOSCH Bosch received new investment Bosch was granted with Investment Incentive Certificate in order to increase its production facilities, which are used incentive of more than 1.2 billion TL. for producing diesel and gasoline engine high tech injection systems, and modernization of the facility as well as to manufacture new products. Bosch received new investment incentive of investment spending of more than 370 million Euros( more than 1.2 billion TL, which will be used Thus, it is envisaged to an equal of 1.2 billion TL) for for renewing and increasing the capacity of its increase the diesel injection the period between 2016- capacity up to 6 million 956 facilities that manufactures injection nozzles 2020. for gasoline and diesel engines. This thousand units, the gasoline Capacity increases injections up to 4 million investment will also create jobs for 1.500 600 thousand units and the This new investment is people. fuel supply devices up to expected to provide jobs 650 thousand units. Bosch to 1.500 people for Bursa he government’s Bosch has been granted Bursa stated that they want Diesel and Gasoline Systems supports and incentives with Investment Incentive to produce 20 million units T factory, which develops and for foreign investors Certificate in order to each of diesel and gasoline manufactures products in continue after the coup increase the capacity of injections by 2017. line with Euro6 and Euro7. attempt on July 15th. Within its Bursa based Bosch Established its first factory this context, Bosch Group’s Diesel and Gasoline The investment is also in Bursa in 1972, Bosch Turkey branch, Bosch Sanayi Systems facility, which expected to be used for had an approximately 2.5 ve Ticaret A.Ş. received manufactures high tech increasing the capacity billion Euros investment investment investment injection systems for diesel and modernization of the in Turkey. 1 billion Euros in order to increase the and gasoline engines in plant, which manufactures out of this investment was capacity of its order to be exported. The common rail of diesel realized in the last 5 years. incentive will be used engines and high pressured Bosch had a 300 million facility in Bursa, where also for modernization of injections that are used in Euros investment. This is the the manufacturing of the the facility as well as to gasoline engine vehicles, as highest investment amount injection noozzles for manufacture new products. well as the preparation for among Bosch’s global gasoline and diesel engines Existing in Turkey for many the production of new types operations after Germany, take place. years, Bosch foresee an of products. China and US.n

Minister Özlü’s visit to Bosch Rexroth Plant producing for NASA

Faruk Özlü, Minister of Science, Industry and Technology visited ample. The team of four that consist Bosch Rexroth Plant in Bursa that produces hydraulic motors for a of Turkish engineers produced 17 project of NASA, and received information from authorized persons. special hydraulic motors in Bosch Rexroth Plant located in Bursa. Each aruk Özlü, Minister of Science, Young: “These special projects will go and every part underwent special F Industry and Technology vis- on” measurements and processes one ited Bosch Rexroth Plant in Bursa by one. We produced these units Emphasized that the special projects that produces hydraulic motors for a that were used to be sent by Elch- bearing a great importance in the world project initiated to reveal the secrets ingen, the main plant of Bosh Group of Jupiter by NASA – the National of Bosch started to be contracted to and shipped to America for the first Aeronautics and Space Administra- Turkey, Steven Young, Bosch Turkey time. We believe that these special tion of USA. Minister Özlü met the and Middle East President said: “The team who developed and produced special hydraulic motors used in the projects will go on. All divisions of 17 hydraulic motors that are entirely antenna systems of Juno which is the Bosch in Turkey put their signatures the work of the Turkish engineers. spacecraft sent to Jupiter is the last ex- under successful works.”n

62 July-August 2016 www.taysad.org.tr

NEWS FROM MEMBERS

Maysan Mando to invest 130 million USD

A joint venture with South Korean Mando, Maysan Mando will invest 130 million USD in Turkey by 2019 in order to manufacture other product groups as well. MAYSAN MANDO’S GENERAL MANAGER ANIL YÜCETÜRK ayson Mando, the first aim to go over 80 million M company in Turkey to USD in the turnover and produce shock absorbers, become one of the 500 Daimler AG, Mercedes Benz Russia, Middle East and will invest 130 million USD companies of Turkey. The Türk, Saf Holland, BMC, Western Europe markets in Turkey by 2019 in order to decision to make a 130 Ford Otosan, Tofaş, Anadolu in our export markets. Our manufacture other product million USD investment in Isuzu, Iveco, Otokar, Karsan, biggest market is European groups as well. Maysan Turkey by 2019 is in approval Mitsubishi- Temsa Global. countries and we are able to Mando’s General Manager of our executive board. With 24% of the production present competitive offers the Company is able to meet for our customers by acting Anıl Yücetürk said the Among the top 20 the domestic aftermarket together with our partner company made an annual Exporters demand; the remaining 21% Mando Corp. In that respect, turnover of 73,5 million USD Mr. Yücetürk said that 65% is exported to countries Mando Corp.’s 21 global and manufactured 4.7 million of the Company’s total such as Germany, Italy, the production location, 8 R&D units of shock absorbers in production is dedicated UK, Russia and Iran. Mr. centers, 7 sales offices and 2015. to export OEMs such as Yücetürk also elaborated on 6 vehicle test area is at our Mr. Yücetürk who stated Hyundai Czech, Kia, Renault their export activities and disposal. In a sense, we that they are expecting a Fransa and GM and many said: Cuurently we export to reach to our customers all 15 percent increase in their local OEMs such as Hyundai 75 different countries. We around the world as Mando production units added: We Assan, Oyak Renault, specifically aim to increase Corp.n

Maysan Mando “Supply Industry Meeting” Held In Bursa

Maysan Mando, the leader of the Turkish damper sector met with its During his speech, Deniz Yılmaz, suppliers at the “Supply industry Meeting” held at Crowne Plaza. Purchasing Department Manager gave important and detailed information on several issues that people he entire management staff that During this event that had a quite high at- wonder. The presentation started play a part in the supplier rela- tendance, the guests were welcomed by T with the introduction of the group Maysan Mando authorized persons, and tions, particularly Anıl Yücetürk, Ge- companies and addressed that the had short conversations at the lobby after neral Manager and Young Jun Jee, suppliers are interested in including they were registered. Started with the Assistant General Manager were the ongoing projects of Maysan Mando, introductory movies of Maysan Mando, hosts of the event. During this speci- its sales figures, new projects and the meeting continued with the speec- al ceremony that contributed to the product groups, understanding of hes by Anıl Yücetürk and Young Jun Jee. authorized persons of Maysan Man- quality and supply industry evaluati- The speeches underlined the strategic on criteria. do and Supply industry Company steps taken by Maysan Mando, its spe- knowing each other, both parties got ed of growth and future plans, corporate Supply industry Meeting 2016 ended the opportunity to share their opini- culture and the importance paid to the with the cocktail prepared for the gu- ons and plans. supplier relations. ests after the presentations.n

64 July-August 2016 www.taysad.org.tr

NEWS FROM MEMBERS

Schaeffler celebrates its 30th anniversary in Turkey by launching a Training Center

Schaeffler, one of the world’s leading integrated automotive and knowledge of systems industrial suppliers, aims to contribute its customers’ competitive and components gives edge with the Training Center inaugurated on June 23. us the upper hand in the aftermarket industry. Our proper installation, failure goal is to become Turkey's diagnosis, and selection preferred brand,” he stated. of the most appropriate Dr. Felger also announced solutions. the 2017 launch of local REPXPERT, an online At the official inauguration support portal for garages. ceremony, Schaeffler Turkey General Manager Onur Alex Mungiuri, Schaeffler Karahan said, “We have Automotive Aftermarket Vice established the Schaeffler President for Middle East, Training Center to transfer Africa and Turkey, expressed our technological expertise the company's desire to to our business partners support education through faster and make them a part Schaeffler’s first industrial of the development itself. and automotive Training This center will help us to Center in Turkey. “We contribute to our customers’ hope that each and every competitive edge and fulfill company in this industry, our responsibilities towards including our competitors, the sector for promoting and will provide training to SCHAEFFLER TURKEY GENERAL developing the competence improve quality in this area,” MANAGER ONUR KARAHAN base of qualified manpower said Mungiuri. that our country really In addition to several top needs.” executives from Germany, Dr. Robert Felger, Schaeffler Schaeffler Turkey’s major chaeffler, the company powerful tips to dealers’ Automotive Aftermarket dealers, business partners, stands for the highest S sales teams. Nearly 400 Senior Vice President for and representatives attended quality, outstanding people (including 250 Product and Marketing, Schaeffler Training Center’s technology, and strong vocational school students) emphasized the technical inauguration during a fast innovative ability, has have participated in these competency of Schaeffler breaking dinner hosted on launched a new Training training seminars over the in his speech. “In-depth June 23. n Center to transfer its past one-and-a-half months. knowhow to its partners The four-story center is built while celebrating its 30th on approximately an 800 m2 anniversary in Turkey. usable area, incorporating Schaeffler experts will invest a conference hall, a social in the country’s future by area, meeting rooms, an offering theoretical training open office, and storage and to vocational school students test areas for warranty parts. and garages that they need At the Training Center in business life, and by Schaeffler ensures that local transferring Schaeffler’s and foreign experts will new technologies along with deliver practical training on

66 July-August 2016 www.taysad.org.tr

NEWS FROM MEMBERS

Sarıgözoğlu Apprenticeship Training Center Produced Its First Graduates

The Apprenticeship Training Center that was would set an example Made the closing speech, for the other industrial Levent Sarıgözoğlu stated opened by Sarıgözoğlu Hidrolik A.Ş. operating establishments. that the students who were in Manisa Organized Industrial Zone (MOSB) in awarded with journeyman’s First the certificates 2013 and is providing 80 students with training certificates at the end of of achievement to the produced its first graduates with a ceremony. 1-day theoretical and 4-day successful students and practical training for 3 years then the diplomas to have their jobs ready, that the graduated students ustafa Sarıgözoğlu, to the family environment both their clothing and M Board of Directors created by their superiors were given by Mustafa wages will change and Chairman, Sarıgözoğlu and masters, that they Sarıgözoğlu and Levent their level increased, and Hidrolik A.Ş.; Levent learnt both the job and life Sarıgözoğlu, with the motivated the students with Sarıgözoğlu, Vice Chairman; and that they set targets impassionate acclaims of the ongoing education by saying Nihat Akyol, MOSB for themselves. Mustafa attendees. The students that “Your graduate brothers and Coordinator; İsmail Koç, Taşdemir, who was one were awarded with diplomas sisters are your superiors Provincial Director of of the parents, thanked to gave a thank you plaque from now on.” National Education; Metin Sarıgözoğlu Management to Mustafa Sarıgözoğlu Furthermore, Halit Yavuz, Çengel, Yunusemre County and employees, Halit Yavuz and Levent Sarıgözoğlu School Headmaster heralded National Education Branch and İbrahim Özöztürk who for the opportunities they the unlimited fun at the Director; Ramazan ADAM, dealt with any kind of were provided with. It also aquapark on weekend that Deputy School Headmaster, problems of the students, attracted attention that the was organized for all as well as the teachers, and recommended the flowers accompanying the students to get rid of the students and parents students to make a good use plaque of the students were tiredness of the educational attended to the ceremony of these opportunities and to yellow and red. year.n held for graduation of 7 be useful individuals for the students from machine society. technology department and 11 students from metal Ramazan ADAM, the technology sheet works, at Deputy School Headmaster Manisa Organized Industrial expressed his wish that Zone’s Training Room. the importance paid by Made the inauguration Sarıgözoğlu to education speech, Mustafa Sarıgözoğlu and the support it provided stated that they opened this school with the motto “Vocational High School, the National Issue” and that being master in any job is possible with the competencies learnt and gained at early ages, and shared the excitement and pride of producing the first graduates. Spoke for the students, Cansu Aybar and Emre Çiftçi said that they got rid of the fear they felt while they were enrolling thanks

68 July-August 2016 www.taysad.org.tr

NEWS FROM MEMBERS

The product that pushes the

WORLDWIDE boundaries in SEGER: Turbo Horn VEHICLE MANUFACTURERS

With its 100% local capital and its worldwide recognition both in horn production and horn trade, Seger vehicles and in trains. It Turbo horn which is produced with 81DH code Horns has become a worldwide brand has 2 pipes with 31 cm and number by SEGER, the biggest horn manufac- in the production of electric and air 35 cm lengths and comes horns with the agreements made turer in Turkey, makes itself heard with its high with 12V and 24V options with the prominent domestic sound level and peculiar melody. Turbo horn is respectively. and worldwide vehicle manufacturers. used in heavy commercial vehicles as well as 81DH Turbo horn draws trains with air tanks. attention from the end users Mercedes- Benz, with its high sound level. eger horn which has Volkswagen, Tesla, Nissan, S production facility in About Seger Horn… Ford, Dacia for passenger Bursa and exports Turkish vehicles, BMC, Karsan, With its 100% local horn to almost 70 countries, JCB, Iveco, Temsa, Otokar, capital and its worldwide makes a difference with DAF for heavy coomercial recognition both in horn its Turbo horn under 81DH and construction vehicles, production and horn trade, code. Cukurova, Erkunt, Hidromek, Seger Horns has become Tumosan, Turk Tractor, Taral, It draws attention as the a worldwide brand in the Bozok Tractor, Hars Tractor horn with the highest sound production of electric and air for agricultural vehicles, level and with a different horns with the agreements Indian Motorcyle, Bigdog, melody type amongst the made with the prominent Victory and Polaris for other products in the market. domestic and worldwide motorcycles. vehicle manufacturers. Turbo horn that features 2 Seger Horns exports its air horn pipes made out of Seger Horns supplies its horns to almost 70 countries sheet metal material, has products to many prominent around the globe from been designed to be used OEM’s such as Renault, America, Europe to Africa both in heavy commercial Isuzu, Audi, Honda, and Asia.n

A first in Turkey by Yiğit Akü

Yiğit Akü introduces Turkey’s first and only Lithium Ion Battery, Akü’s researches focus on the lithi- Distalong, which is a product of the company’s nationally funded um cell, which are the core batter- ongoing and completed advanced R&D projects and innovation ies of the system. Furthermore Yiğit activities, to the sector. Akü, which has studies on battery management systems and components, manufactures the prototype iğit Akü’s technological leader- a chargeable chemistry and they provide Lithium Ion battery modules that are Y ship and vision essential to all high energy comparing to their weight composed of lithium batteries. Yiğit energy storage systems continue to and size. This feature leads an increased Akü is aware of the importance of provide gainings to the sector. Yiğit usage of this kind of batteries in the the electrical architecture that man- Akü conducts the different chemi- world especially in electronic vehicles, ages and identifies Lithium Ion bat- cals and productions for lithium ion electronic equipment, medical and mili- teries’ life cycle and security perfor- batteries at its own labs and proto- tary application. type production facilities, as well mance and accordingly research and as METU’s Material and Metalurgy Yiğit Akü continue its R&D activities with development studies on modular Engineering Department’s lab infra- TEYDEB and SAN-TEZ by establishing systems continue with a production structure. Lithium ion batteries have university – industry collaborations. Yiğit perspective.n

70 July-August 2016 www.taysad.org.tr

NEWS FROM MEMBERS

Tırsan Came Together with its Business Partners in Germany

Tırsan met with its business partners from with an increased pace. to commission a new Our rate of registry in the production facility in Ulm city 13 countries at Goch facility. K-Advance Care traffic within the first five within the third quarter of that is the new maintenance-repair service months increased at the rate this year. Europe-wide and Kässbohrer Light Curtain of 70.9% compared to the LONG-LASTING same period of the previous Maxima were introduced. It reinforced its COLLABORATION year.” collaboration with the North Rhine Westphalia IN NORTH RHINE German Transportation and Logistics Union Türken added “We owe WESTPHALIA our success to not only the (VSL-NRW). Kässbohrer, the trailer fruitful collaborations with producer that has been the sector components, but ırsan’s achievements İffet Türken that is Board collaborating with Tırsan also to our competency in in Europe are going of Executives Member since 2002 and has a past T developing the right product on at full pace. Tırsan that in charge of Business of more than 120 years for the right customer is the only trailer producer Development for Tırsan said in Germany has been thanks to our strong R&D with a manufacturing facility a member of the North “Today we are proud to be infrastructure, but also our abroad and the trailer export Rhine Westphalia German with our business partners ability to offer sustainable record-breaker of Turkey Transportation and Logistics here. transportation solutions. came together with its Union (VSL-NRW) since Thanks to the long-lasting The latest example is our business partners on 30 2014. collaborations with the K-Advance Care that is our June 2016 at its facilities in sector components, we all inclusive after-sale service North Rhine Westphalia Goch city, Germany, during are still the fastest growing and our Kässbohrer Light state of Germany where ‘Summerfest’, its traditional trailer producer of Europe. Maxima Curtain trailers.” Goch city hosting summer gathering. During Within the first five months Kässbohrer’s headquarters the event, Tırsan’s new Tırsan that has had a is also located in also hosts Europe-wide after-sale of this year, our sales in production facility in Goch, Duisburg Port which is Europe increased more Germany since 1998 service and light curtain the world’s largest inland than two times. is getting ready trailer launched in the LONG-LASTING port. Hosting more than Turkish market in early May In Germany, COLLABORATION were introduced. on the other hand, our Kässbohrer, the trailer producer Summerfest 2016 event was growth is that has been collaborating realized with the participation continuing with Tırsan since 2002 and has of Tırsan’s business a past of more than 120 years in Germany has been a member partners from 13 countries, of the North Rhine Westphalia representing its customers German Transportation and and representatives in Logistics Union (VSL-NRW) since 2014. Europe. Members of the North Rhine Westphalia German Transportation and one fourth of the logistic Logistics Union (VSL-NRW centers in Germany and the - Verband Spedition und most German freightage Logistik Nordrhein-Westfalen companies in addition to e.V.) also attended the this, the state is not only the event that followed the heart of the German logistics semi-annual meetings held sector, but also one of the at Tırsan’s Goch facilities. most important logistic Spoke at Summerfest 2016, centers of the world.n

72 July-August 2016 www.taysad.org.tr

NEWS FROM MEMBERS

Ünver Group started to make production for Aston Martin

Ünver Group started to product radiators and air hoses for Aston Martin is the most important that is one of the world’s most prestigious automobile brands. factor that the industrialists expect. Vital developments have been witnessed in molding and silicone hoses our country in the recent for this brand very soon. This years but we faced this process will gradually occur. Our current shipment is unexpected event in the worth of € 50 thousand. This night of July 15th. We figure will increase in future recovered from this attempt shipments.” with the least damage and I believe that we will bind up Stating that they work with our small wounds swiftly. main industry manufacturers such as Peugeot, As Ünver Group, we Citroen, Volvo, Ford, Fiat, have not experienced any Volkswagen, Ferrari, Porsche negative impact on our abroad and Fiat Tofaş, Ford production data. We still Otosan, Isuzu, Otokar, continue in three shifts. Temsa and Karsan at home, Our exports are at full Korgavuş emphasized that speed. Any order deferment their production for FNSS or cancellation has not and Otokar in the defense occurred. On the other industry continues. He says hand, our R&D and other ÜNVER GROUP “Our production continues in technological innovations CHAIRMAN OF THE BOARD three shifts”. also continue at full speed. AYHAN KORGAVUŞ Also making evaluations In fact, they must about the failed continue. I can say Unver Group coup attempt loud and clear has been started nver Group operates Organized Industrial Zone. that Europe on July 15th, to produce radiator and with its 180 dedicated Ü We shipped the first lot to Ayhan heating hoses for automative needs employees in the automotive Aston Martin a few days Korgavuş sector at its plant 160 m in Bursa Turkey’s industry in Kayapa Improved ago. I believe that we will be says and has been producing mass exports.” Organized Industrial production for reinforced hoses n starting to manufacture blow “Stability Zone across a land of 13 since 1986. Unver Group has thousand square meters started to produce for OEM in 1987 and first exportation and has an annual capacity has started in 1995. of 2 thousand tons of pulp mixtures. Ayhan Korgavuş, Chairman of Board of Ünver Group, says that they started to supply products to Aston Martin. He remarks “This is a very important step for Turkish industry as well. We started to manufacture radiators and air hoses of Aston Martin cars in our factory in Kayapa Improved

74 July-August 2016 www.taysad.org.tr

TECHNOLOGY

Lamborghini looks to carbon fiber for engine parts

Carbon fiber has been slowly making its way into structural components for new cars in order to save weight while adding Mercedes-Benz strength, but up until now no automaker Urban eTruck Concept has suggested that the composite could be used for engine internals. Tesla Motors announced a grand master plan that called Lamborghini Lamborghini's CEO told reporters in for an expansion into more segments including electric Advanced Composite Washington, where it has its Advanced commercial vehicles such as buses and trucks. Structures Composite Structures Laboratory, that Unbeknownst to many is that Mercedes-Benz’s Laboratory the company's long-term plan for car- trucks unit has been working on electric trucks in Seattle, Washington bon fiber could include forming internal for some years now and today unveiled a engine parts from the advanced material. concept that’s virtually production Carbon fiber connecting rods were the ready. example that new Lamborghini CEO Stefano Domenciali used, reports Automotive News. The executive suggested that the weight of the connecting rods could be cut by as much as 50 percent, which would increase the power output from the en- Fully autonomous BMW gine. Research and develop- coming in 2021 ment chief Maurizio Reggiani BMW, announced a partnership with said that the company's succes- Intel and Mobileye to help spur the sor to its Aventador could be the development of autonomous driving first model to utilize carbon fiber engine technology. BMW says the goal of its internals when it arrives in the next few partnership with Intel and Mobileye is to get a fully autonomous car on the years. market by 2021. The firms also hope Ferrari’s next-generation platform to establish an open platform for to be 15 percent lighter the technology that could be made available to other firms and thus align Ferrari is close to finalizing development GM, NASA create robotic the industry on a standards-based of a modular platform that will underpin 'power glove' platform to quickly bring autonomous its next generation of cars starting with a cars to market. The RoboGlove is designed for both replacement for the California due out in the health care and manufacturing the next year or two. The platform need- industries. Its task is simple: To provide ed to be highly flexible so that it can underpin most of Ferrari’s lineup including humans with additional strength and mid-engine sports cars and front-engined dexterity while reducing muscle fatigue. GTs. It also needed to be compatible For GM, the glove could help assembly with rear- and all-wheel-drive setups line workers or mechanics put cars to- as well as hybrid technology. It’s a gether or repair them. Swed- strategy already employed by arch ish medical technology rival McLaren, but Ferrari is stick- firm Bioservo plans ing with aluminum for its plat- to make use of the form as opposed to carbon fib- glove for medical er favored by McLaren and a rehabilitation. few other supercar marques. The glove makes Ferrari favors aluminum because of the material’s rela- use of GM’s engi- tive ease when it comes to neering expertise, production and maintenance, NASA’s space technology, despite it being heavier and less and Bioservo’s med-tech experi- stiff than carbon fiber. ence.

76 July - August 2016 www.taysad.org.tr COMPANY INTRODUCTION PAGES SPECIAL FAIR ISSUE

KIRPART OTOMOTİV PARÇALARI SAN. TİC. A.Ş. Choice of Global OEM's Worldwide

such as Oil pans , brackets, covers and different type of bodies.

To support this product portfolio we have 3 main operations Aluminium High pressure die casting, Machining and assembly which includes testing if necessary.

One of our biggest advantage is having these 3 operations under one roof. We are a compact , butique very modern factory which has the biggest investment in Engineering – Development and Machinery. Ayşegül Aktulga KIRPART is the only operations are under my What is KIRPART’S Sales & Marketing Manager automotive component responsibility. strengths in the sector? exporter to China in Turkey Could you give some and we have a sales and As I have mentioned above Could you introduce information about engineering team with one of our biggest strength KIRPART and yourself to operations and products in a consignment stock is having Casting, machining us briefly? KIRPART? warehouse to support our and assembly under one roof IRPART; located in sales activities in China. In KIRPART we have 3 core but more important from that K Bursa Orhangazi is KIRPART TRADE SHANGHAI businesses Cooling System our experience in design and mainly an engine component Co. located in Shanghai fully Thermostats, Water and validation. manufacturer. Originally owned by our company Oil pumps and Aluminium Especially for components founded in 1969 with the High Pressure die cast and such as thermostat and same concept of business Being an engine component machined parts production water pumps Kırpart is able but in 1998 acquired by manufacturer we are working KIRAÇA group, named as with all local OEM’s that are KIRPART and reorganized to manufacturing engines in be a Full Service Supplier to Turkey such as Renault and Global OEMs. Ford but as engine production is limited in Turkey our main Currently we are around 480 share is coming from foreign people in the company with locations. 40.000 sqm open and 20.000 sqm covered area. As a I am working in KIRPART %100 Automotive company; since 2002, my current %95 of our products are position is Sales and for OEM’s and %70 of our Marketing Manager. All turnover is coming from sales development activities, export business. Key Accounts and logistic

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In KIRPART we have 3 core businesses Cooling System Thermostats, Water and Oil pumps and Aluminium High Pressure die cast and machined parts production such as Oil pans, brackets, covers and different type of bodies. To support this product portfolio we have 3 main operations Aluminium High pressure die casting, Machining and assembly which includes testing if necessary. to design the part from black number one choice off box stage. There are only suppliers of the biggest 10-12 companies in the world OEM’s of the world. Aluminium HPDC foundry. testing equipment which that has the know-how of Currently most of the well Investments of completely are designed by KIRPART thermostat working principals know OEM’s such as VW, new casting presses fully Engineering team. and we are improving our PSA, Renault, BMW, Ford automated ranging 2000 ability to design that kind of has KIRPART as the partner tons will be used for that Being the choice of BMW products everyday with our of their component needs. production this will follow a on this specific business to investment of engineers, special dedicated machining make us go further with the software programs and new I am happy to announce line and assembly and same horizon.n equipment. here that by July 2016 we are accepted to Turkish So when the customer is Government funded designing a new engine , we Turquality program as the get their requirements and first company on in engine made up a complete solution component suppliers. This to them with all simulation specific program will help us results and prototypes to to have the needed financial validate. KIRPART has an support and vision to move experience over 40 years up KIRPART as a trade mark on engine cooling systems . the to its target in the global We own more then 15 global automotive industry. patents , utility models. In 2015 KIRPART has Could you please tell us been nominated by BMW about KIRPART’s future to produce its Diesel and plans and targets? Gasoline Engine Oil Pan We have a good experience project for all 4 cyclinder and strong team working engines. With this project with us for a long time. which will start in 2017 We target to improve our KIRPART will complete its capabilities and became renovation and expansion of

www.taysad.org.tr July - August 2016 79 SPECIAL FAIR ISSUE

SARIGÖZOĞLU HİDROLİK MAKİNA VE KALIP SAN. TİC. A.Ş.

Automotive Giants work with Sarıgözoğlu

Mercedes-Benz, Oyak- by assemblying in spot-weld Renault, Bosch, BMW, and arc weld stations with Volkswagen, Audi, Bentley, automation in serial prouction Jaguar, Porsche as these conditions. brands tooling manufacturing First of all, our products, and serial part manufacturing demanded by customers,are issues. the last technological product Could you give more tools. We must respond to some details about expectation level of these your manufacturing and demands. Last year, we products? applied systems inner our Our special experiment area exported products (for is all metal press parts that Mercedes and Porsche are needed for automative brands) to Europa that sector.Before we should assembly, sprig automatic see steps of requested nut and screws. So screws to manufacture a part; in and nuts was sprigged result of design, method, on sheet metal parts, we simulation, recovery as produced by 15-20 pressings CAD-CAM processes, for a minute from transport 2D-3D operations of tools; this gave important tools,assembly and sample efficiency. press, and reporting of We heard your new measurement come.After, investments. Can under-press working are you mention these Interview of Mr. Levent Sarıgözoglu that is Assistant Board conducted. Adaptation of investments? of Directors in Sarıgözoglu tools to presses that will be production, pressing of parts This year, we gave decision and in robotic presses,parts expanding %100 our Aksaray Can you mention yourself assistant board of directions are getting ready for delivery plant for producing cabin and and your company briefly? in Sarigözoglu that performs with four plants and 850 n 1957, I borned, as well employee in Automative as first base of Sarıgözoglu I sector, in three different was setted up under the cities that are Manisa, name of Nurçelik by my Aksaray and Bursa. father Ismail Sarigözoglu in Izmir. After completing In automative sector, from primary and secondary bigger outer pannel parts of education, in the direction cars,to thick chassis parts of both as my interest and till assemblying these area and as father’s job, parts with robotic welding i graduated from Çınarlı systems are manufactured Technical High School and in large variety. We are then, Mechanical Engineering serving to, primary OEMs’ in Ankara. Nowadays, i am in the world, Ford Otosan,

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chasis parts of new model thousand ton hydrolic press SFTP Euro 6 Mercedes is Hidromode, brand of new trucks, that will be started laser workbenches is Nukon producing in Turkey. We are (Previously, our purchased aiming improving service of first three machines were quality to Turkey and Europe Durmazlar). In Manisa truck producers by Stenhoj and Bursa, setted up two clinch machine is entegrated separate G-3 tandem streets with setted up our new are Powermac-Form Site and 5 thousand ton press. brand. In robotic automation We opertionalized new 2 issue, we make definitely thousand ton hydrolic press solution association with local on February in our Aksaray entegrator company. As a plant. While our automation crane issue, we prefer Güralp invesments continue fastly, and Abra companies. in our 3 plants that have What is/are the reason/ serial production we will reasons that your head of our prefareble power is a big defect. As increase number of robot customers prefer you? specifications for us. Due Sarıgözoglu, do you have two times. I can say that we to our customer focus and any work about that issue? have advantage because of We used raw material flexible structure,we improve For continueable success, our current infastructure for 25 thousand ton in 2012- our qualifications in the we must focus on education. industry 4.0 works. 2013, 40 thousand ton in customers’ demand direction In education issue, as 2014, 50 thousand ton in .Sarıgözoglu has purposed a Well. How do the Sarıgözoglu we are in 2015. According to fastly long forward success with purchasing opeations growing up our graph, Bursa giving education as a school school-industry association. continue, while these plant, started in 2009, has specification as well as it has In that content, we opened investments are important role. We produce continuously importance to apprenticeship school in happenning? by robotic automation in its workteam . Our biggest Manisa Tooling and Pres In the purchasing process, three press streets at Bursa, advantage is that we have Metal plant. Our school is our criterias are availability to By pressing raw material, recoverable a machine park coordinated with MEB which need, quality, delivery time products are geting ready for by our earnings switch to gave first graduates in this and price. It is so important placing into the case directly investments absolutely. year, and all graduates were that equipped with latest by robots capabilities. The chosen up. Can you mention “first” technology.But the spare part biggest street of these is specific success of your Moreover,within TEV, while and after sale service support G1 line; is used the biggest company? “İsmail Sarıgözoglu Tooling are the most important. press street in automative Scholarship” were setted industry and until we realize Our company, produced In our local-domestics up, nearby 15 years we this investment, out of OEM automative spare parts in the brand preference, for we have supplied scholarship as companies, it didn’t have first years, in the following have machine producers corparated on the purpose of to been in any automotive years sub-industry of first identification, our preference suppoting technical education industry company. refrigerator production, parts is local producers. In addition through the instrument of of first tractor production that, i mention these brands. Knowledge and flexibility TEV. performed, that designed For instance; brand of our 2 are coming on the hood tools that are need, Finally, according to that and produced in automative moment’s chart, do you industry assembly years. achieve your targets in If it necessary to mention 2016? our initials in close time; I can say that being the our company that export most reformer company as automative tools to USA, is well as due to experience the first company be together and younger energy of our with we are first and only work shift,we can catch company that is included in our expectations in 2016. tool supplier list of Mercedes Also increasing capacity AMG company. investments in especially the As to be in each sector, in second half of this year are the automative spare part getting faster and increasing, industry qualified employee that wil continue.n

www.taysad.org.tr July - August 2016 81 SPECIAL FAIR ISSUE

BANTBORU SAN. VE TİC. A.Ş.

OUR COMPANY

Bantboru is the leading manufacturer of copper brazed double wall (DW) steel tubes (since 1972) and single wall (SW) steel tubes (since 2009) in Turkey. Bantboru maintains high quality standard of ISO/TS 16949, ISO 14001 and Ford Q1. In 2015, Bantboru received R&D Center certificate from Ministry of Science, Industry and Technology. Exports to Europe, Africa, Middle East, and Asia are growing rapidly with Bantboru’s high technology, productive and efficient service and friendly personnel. As Turkey’s OUR PRODUCT market leader Bantboru targets to strengthen its place in the international market. Currently Bantboru provides DW Bantboru supplies double wall steel tubes as brake lines, steel tubes directly to many OEM’s like Daimler (Mercedes), power steering lines and clutch lines for the automotive in- BMW, Renault, Ford and Peugeot. In 2013, Bantboru estab- dustry. lished its first operation outside of Turkey in Saarbrucken, In 2009, Bantboru started producing single wall tubes for the Germany refrigeration industry as condenser tubes and for the auto- Bantboru, producing from raw material to finished goods, motive industry as fuel lines operates in a 30,000 m² facility in Gebze, Kocaeli. Bantboru As a global player in the automotive and white goods indus- makes great strides confidently into the future by blending tries, Bantboru raised its production standards with the es- technological power, work principles, and production quality. tablishment of its R&D center in 2015. Through continues research and development activities the company is working to expand its product range.

Republic of Turkey Ministry of Science, Industry and Technology

R&D Center Certificate Owner

Contact Information

BANTBORU SAN. VE TİC. A.Ş. GOSB İhsan Dede Caddesi 700. Sokak No:712 Gebze Organize Sanayi Bölgesi Gebze / Kocaeli

+90 (262) 677 47 00 +90 (262) 751 46 37 www.bantboru.com [email protected]

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BAŞKURT MOTOR VE KABLO SANAYİ A.Ş.

Başkurt Motor ve Kablo Sanayi A.Ş. was established in 1966, Istanbul to manufacture cable, cable assembly and heater motor for vehicles. In 2005, new production plant in Sakarya was put into service. The headquarters is in Istanbul and all production activities are conducted at one complex in Sakarya 1st Industrial Zone. The production facility is TS ISO 9001, TS ISO 16949 and ISO 14001 certified. Product design, development, validation, material tests, durability tests and functional tests are all to ensure the product and service quality of Başkurt. With its wide range of products, powerful engineering capability and customer-oriented approach, Başkurt is a reliable business partner preferred by most national and international customers in commercial vehicle sector. Main products are dc geared and non-geared motors, HVAC units, copper and aluminum cable, cable assemblies and windscreen wiper systems.

Contact Information

BAŞKURT MOTOR VE KABLO SANAYİ A.Ş. Hanlı Beldesi, 1. OSB, 1. Yol, No. 35 Arifiye 54600 Sakarya - Turkey

+90 (264) 291 01 44 +90 (264) 291 06 92 www.baskurt.com [email protected]

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DELPHI OTOMOTİV SİSTEMLERİ SAN. VE TİC. A.Ş.

Delphi Diesel Systems Turkey in Izmir speci- DELPHI: A WORLD-LEADING alizes in the production of diesel fuel injection TECHNOLOGY COMPANY components as a leading common rail factory. In December 2011, Delphi laid the foundation of Delphi Automotive is a high-technology com- the new diesel facility in Izmir which started pro- pany that integrates safer, greener and more connected solutions for the automotive sec- duction in July 2013 to strengthen the group’s tor. Headquartered in Gillingham, U.K., Delp- position by providing an efficient manufacturing hi operates technical centers, manufacturing base to support future customer projects. sites and customer support services in 44 With a legacy of more than 100 years of OE he- countries. Delphi’s global revenue reached ritage, Delphi provides its customers with the $15.2 billion in 2015. parts, accessories, services and support they Delphi presence in Turkey dates back in 1970 need to deliver a positive vehicle ownership ex- and today Delphi has 2 Electrical/Electronic perience throughout the life of the vehicle. Architecture Plants, 1 Diesel Plant including Delphi Product & Service Solutions (DPSS) Today, Delphi is one of the leading aftermarket Aftermarket Centre and 1 Training & Distribu- suppliers globally. DPSS provides product for the tion Centre in Izmir and 1 Aftermarket Sales independent aftermarket, diesel aftermarket, office in İstanbul. and original equipment service and accessories.

AN OE ENGINEERING APPROACH TO SAFETY CRITICAL PARTS It’s All in the Details From braking to steering and suspension to shock absorbers, Delphi is all about the details when it comes to delivering safety-critical parts to the aftermarket. Details that include stringent product testing and OE technologies, all supported by comprehensive diagnostics and training. Delphi is committed in delivering an OE engineering approach with aftermarket flexibility to safety-critical parts. What does this mean for you? Faster, more efficient repairs... and a safer, more enjoyable driving experience for your customers.

Contact Information

DELPHI OTOMOTİV SİSTEMLERİ SAN. VE TİC. A.Ş. Ege Serbest Bölgesi Yalçın Yolu No:10 Gaziemir 35410 İzmir

+90 232 488 72 00 +90 232 251 73 08 www.delphiautoparts.com

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DÖNMEZ DEBRİYAJ SANAYİ VE TİCARET A.Ş.

Contact Information

DÖNMEZ DEBRİYAJ SANAYİ VE TİCARET A.Ş. Atatürk Organize Sanayi Bölgesi 10039 Sok. No:2 Cigli / IZMIR

+90 232 376 87 66 +90 232 376 89 99 www.donmezdebriyaj.com.tr [email protected]

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EKOL LOGISTICS

gary, Spain, Poland, and Bulgaria, covering a total area of EKOL LOGISTICS 750,000 square meters. It boasts an eco-friendly fleet of 5,000 vehicles and a staff of nearly 6,500. With a focus on customer satisfaction, Ekol Logistics Ekol presents industry-focused solutions to automotive has aimed to become the leading brand of its industry in and sub-industry manufacturers like BMW, Honda, Mer- Europe since its establishment in 1990. It began in the cedes, Tofaş, Renault etc. in automotive logistics with a field of international transportation organization and soon significant 30 percent of its total turnover. Ekol creates created an integrated company structure providing third- models of warehousing and distribution systems while party logistics services. Ekol offers logistics and supply considering the changing needs of its customers. Ekol’s chain solutions to its customers from various industries service approach involves facilitating the management of with its know-how obtained from many years of expe- customer’s international facilities through the immediate rience, qualified human resources and state-of-the-art loading of manufactured goods using the “just-in-time” technology. philosophy, establishing web-based order management With a turnover of 504 million Euro, Ekol is among the systems between customers and suppliers, enhancing leading integrated logistics service providers both in Tur- sub-industry supply chains with the “milk-run” system, key and Europe thanks to its facilities in Turkey, Germa- and supporting production planning with early notification ny, Italy, Romania, France, Greece, Ukraine, Bosnia, Hun- and reduced transport times.

Contact Information

www.ekol.com [email protected]

www.taysad.org.tr July - August 2016 89 SPECIAL FAIR ISSUE

ERMETAL OTOMOTİV VE EŞYA SANAYİ TİCARET A.Ş.

OUR COMPANY

ERMETAL Automotive was established in 1978 in accord- position in the market as a manufacturer of roof, chassis, ance with the developments of Turkish Automotive Industry, closure and body parts, as well as steering columns for auto- but the company’s roots go back to 1972 – to the founda- motive industry with an improved machine park by acquiring tion of ERKALIP – one of the most important manufactur- 250 Tons to 1630 Tons double action presses, more than ers of tools and auxiliary equipment in Turkey. ERMETAL, 30 spot and MIG/Mag welding robots. ERMETAL is Tier 1 however, was founded for the purpose of stampings and supplier of FIAT, RENAULT, FORD, TOYOTA with 93 million assembly part production. Those two companies managed Euro turnover – place of work for 870 employees and owner to achieve huge success, which, as a result, led to establish- of 28,000 square meters of production area as one of the ment of ERMETAL Business Group, consisting of five com- 500 biggest companies in Turkey. Accordingly, ERMETAL panies, working in various sectors of Turkish industry. Still, has a R&D center to serve to Automotive Industry with its it is worth to mention that ERMETAL occupies the leading 33 engineers, 26 technicians and 5 support staff.

Contact Information

ERMETAL OTOMOTİV VE EŞYA SANAYİ TİCARET A.Ş. Demirtaş Organize Sanayi Bölgesi 1. Nilüfer Sokak No: 5 16369 P.K.11 Osmangazi / BURSA

+90 (507) 980 20 00 +90 (224) 261 01 89 www.ermetal.com [email protected]

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ESTAS CAMSHAFT INDUSTRY CO.

OUR COMPANY

ESTAS was founded in 1977 in Sivas, Turkey, and was the first company to produce camshafts in the country. After supplying camshafts for the aftermarket in the early years, ESTAS moved on to the production of camshafts as original equipment (OEM) and today supply camshafts to 16 different vehicle manufacturers for their engines. Besides the original equipment market, ESTAS also exports camshafts to the aftermarket in 40 countries across the world. The current production range of ESTAS con- sists of more than 1900 different camshafts varieties. ESTAS is based in Sivas on a 112.592 m² plot of land with a 69.592 m² building where the camshafts are produced in a foundry for chilled castings and a specialist machining plant. chining plant has the capacity to produce 550,000 cam- As the camshafts are made from the chilled cast blanks shafts per year with one shift. provided from the neighbouring ESTAS foundry, the ma- The plant is equipped with induction hardening, flame hardening and gas carburising facilities in order to harden forged steel and steel camshafts and also has a phos- phate bath facility. The production is performed by 357 skilled and experienced employees on CNC and machines. As a result of being an OE supplier, ESTAS implements quality control in all processes of the production. ESTAS also has TUV NORT TUVISO 9001, ISO/TS 16949 and Global-Group ISO 14001, OHSAS 18001 certifications.

Contact Information

ESTAŞ EKSANTRİK SAN. VE TİC. A.Ş. 1. Organize Sanayi Bölgesi 1. Kısım Halis Vermezoğlu Cd. No:29 / 31 Organize Sanayi Bölgesi Merkez / Sivas

+90 (346) 218 12 20 +90 (346) 218 12 31 www.estas.com.tr [email protected]

www.taysad.org.tr July - August 2016 91 SPECIAL FAIR ISSUE

FEKA OTOMOTİV MAMÜLLERİ SAN.VE TİC. A.Ş.

Contact Information

FEKA OTOMOTİV MAMÜLLERİ SAN.VE TİC. A.Ş. Organize Sanayi Bölgesi Ali Osman Sönmez Bulvarı No:13-B 16140 Nilüfer / Bursa - Turkey

+90 (224) 243 86 00 +90 (224) 243 04 66 www.fekaautomotive.com [email protected]

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GREEN Chemicals A.Ş.

are introduced to the industry through reliable and economic ser- OUR COMPANY vices by means of our engineers whose first priority is customer satisfaction. GREEN Chemicals is a multi-partnered company established in GREEN Chemicals has; 1995. Providing service for; • 12000 m2 factory & office area • Water Treatment (WET-Treat®) • 50000 ton/year production capacity • Waste Water Treatment (WASTE-Treat®) • 7000 pallet capacity • Metal Surface Treatment (MET-Treat®) Our purposes are; • Oil & Gas Technologies (OIL-Treat®) • To keep a close watch on newest technology and to use it in our • Adhesives (GREEN ADH-Tech®) processes, • Mining Technologies (MINE-Treat®) • To decrease input cost of companies prioritizing / increasing the • Geothermal Technologies (GEO-Treat®) quality at the same time, • Engineering Areas • To protect process life and provide long life, Operating nationally and internationally, GREEN Chemicals is a • To maximize process efficiency, minimizing operating cost at the leader company always displaying continuous growth and high per- same time. formance. Our offices are located in Turkey, Europe, UK, Brasil, GREEN Chemicals has adopted a principle to provide the best Africa, Iran, Russia, Middle East and Azerbaijan. GREEN Chemicals services to the industry in the most economic manner by means exports to 35 different countries. of both its own expert team as well as national and international With a strong R&D unit supported by universities and international dealer chain composed of 300 people. firms represented by the company as well as its local and foreign All our products are produced in our factory that has ISO 9001, engineers trained at doctorate level; our expert teams closely fol- ISO 14001, ISO 18001, TS 16949, QUALICOAT, Halal, Kosher, NSF low up new technology. GREEN Chemicals reserves 6% of the certificates. revenue to R&D activities. Within this direction, our high quality GREEN Chemicals is awarded as the most successful chemical environmentally-friendly products designed by our expert teams company in 2015.

Contact Information

GREEN Chemicals A.Ş. TOSB OSB 2. Cad No:7 Şekerpınar Çayırova / Kocaeli

+90 (262) 781 80 00 +90 (262) 781 80 70 www.green-chemicals.com [email protected]

www.taysad.org.tr July - August 2016 93 SPECIAL FAIR ISSUE

HAKSAN OTOMOTİV MAMÜLLERİ SAN. VE TİC. A.Ş.

OUR COMPANY

Haksan Otomotiv was founded at 1988 with the purpose of supplying rubber parts requirements of automotive sector. With it’s self developing structure, quality perspective and technological investments, Haksan has become globally one of the most valuable automotive sub-parts manufacturer in it’s area. In today, Haksan makes direct sales over 20 countries and realises it’s turnover’s close to 50% amount by export sales. Haksan has three production plants in Bursa classified according to their production types which are rubber injection molding, rubber formed hoses and rubber extrusion and also has another production plant in Manisa. Since 2006 Haksan also continues production in it’s Russia factory to serve this region. In 2013 Haksan removed Bursa headquarters plant to a new location to increase capacity. For extending product range Haksan has also started plastic injection production with a new machine park after this relocation. In 2014 to serve a better technical and commercial service to customers in Europe and to use as a warehouse, a new office is organized in Germany which is called Haksan Gmbh. Haksan has a wide range of products which are mainly rubber anti-leakage and anti -vibration gaskets, engine air ducts, cable grommets and bellows, radiator and turbo hoses, car window seals, silent blocs and others. Raw material is prepared in Haksan’s own compound production lines.

Contact Information

HAKSAN OTOMOTİV MAMÜLLERİ SAN. VE TİC. A.Ş. Organize Sanayi Bölgesi Sarı Cadde No:10/A Nilüfer / Bursa

+90 (224) 411 11 34 +90 (224) 411 11 43 www.haksanotomotiv.com [email protected]

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HEXAGON STUDIO

Contact Information

HEKSAGON MÜHENDİSLİK VE TASARIM A.Ş. TAYSAD OSB 1. Cadde 15. Sok. No.7 Şekerpınar-Çayırova / Kocaeli

+90 (262) 673 21 00 +90 (262) 646 33 10 www.hexagonstudio.com.tr

www.taysad.org.tr July - August 2016 95 SPECIAL FAIR ISSUE

İNCİ GS YUASA AKÜ SAN. VE TİC. A.Ş.

OUR COMPANY

İnci Akü A.Ş. was established by Cevdet İnci in 1984 in GS Yuasa’s global experience and vast knowledge on Manisa Organized Industrial Zone. new generation battery Technologies. This partnership İnci Akü, the flagship of İnci Holding, started its first turns the title of the company into İnci GS Yuasa Akü works with vehicle manufacturers in 1985. Sanayi ve Ticaret A.Ş. In 2009, İnci Akü had the first R&D center in battery İnci GS Yuasa has 2 production facilities in Manisa and sector, the company was awarded with first TURQUALITY Sales Office in İstanbul. Its second facility in Manisa certificate in its sector in 2010. has the feature of being the first BREEAM certificated It ranked 229th in study of Istanbul Chamber of Commerce production facility of Turkey. regarding the largest 500 industrial companies of Turkey İnci GS Yuasa is the “export leader” of its sector with in 2015. İnci Akü is the most valuable brand of battery exporting to over 80 countries in 4 continents and uses sector in “Turkey’s Most Valuable Brands” top 100 list the brands İnci Akü, EAS, Hugel, Blizzaro in automotive, prepared by Brand Finance, a brand valuation company. heavy-duty and marine vehicles industries. Moreover, it İnci Akü joins its strength in this field with Japanese giant uses its İnci Battery brand in the industrial produce sector.

Contact Information

İNCİ GS YUASA AKÜ SAN. VE TİC. A.Ş. Organize Sanayi Bölgesi 2. Kısım Gaziler Cad. No: 6 P.K. 45030 Manisa / TURKEY

+90 (236) 233 25 10 +90 (236) 233 25 13 www.incigsyuasa.com [email protected]

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KALE BALATA OTOMOTİV SAN. VE TİC. A.Ş.

OUR COMPANY

Kale Balata was established in 1976 in Istanbul, Turkey engaged in the manufacturing of friction materials like brake pads, brake linings and brake shoes for passenger cars as well as light, medium and heavy duty commercial vehicles. origin,ISO 9001 certified raw materials are used Kale has steadily grown from it’s very beginning in the production. to a solid supplier of friction materials to the local and international markets . Kale Balata products are tested and approved according to ECE-R 90 regulations at independent The quality of Kale Balata products is based on long term investment in research and development prestigious Laboratories of Europe to ensure in conjunction with automotive brake system that they perform +/- 15% similar to the Original manufacturers and the use of modern and Parts. advanced manufacturing equipments. 60% of Kale Balata Products are produced Mixtures of Kale balata are prepared free from for OEM and OES markets, which are directly human touch by automatic dosing lines according assembled on the vehicle or distributed as the to valuable fine recipes developed by Kale Balata replacement parts for vehicle manufacturer's Laboratories and only Turkish & European Union authorized service stations.

Contact Information

KALE BALATA OTOMOTİV SAN. VE TİC. A.Ş. Cumhuriyet Mah. İstanbul Cad.No:3 41420 Yenimahalle -Gebze / Kocaeli

+90 (262) 744 03 86 +90 (262) 744 03 89 www.kalebalata.com [email protected]

www.taysad.org.tr July - August 2016 97 SPECIAL FAIR ISSUE

NORM CİVATA SAN. VE TİC. A.Ş.

Contact Information

NORM CİVATA SAN. VE TİC. A.Ş. 10007 Sokak No.1/1 A.O.S.B. Karşıyaka Çiğli / İzmir

+90 232 376 76 10 +90 232 376 76 13 www.normgroup.com.tr [email protected]

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ÖZLER PLASTİK SAN. VE TİC. A.Ş.

OUR COMPANY

In all Özler Plastik Plants that are constantly renewed Turkey and has offices in Germany and Spain. Thanks and developed, various kinds of innovations of advanced to its Research and Development Center which has ties technology, particularly automotion, are applied. Beside with Universities both in Turkey & USA plus Engineering Özler’s core production methods of Suction Blow Molding Office partners and Resident Engineers in Germany and and Conventional 2D Blow Molding Technology, Foam Spain and Prototype Production methods with Additive Duct applications are available and Injection Molding Manufacturing technology; Özler provides Full Service method is also applied in a wide range of products. Supplier Design and Development Partnership for Especially using these leading methods and thanks to Powertrain and HVAC Zone Projects of different OEMS its 65 years experience of a substantial range of plastics, Özler offers plastic products of high quality and advanced from all around the world. Özler’s main product range technology for the Automotive, Truck, Durable Goods & covers Engine Zone ducts, Turbo Charger & Resonator White House Appliances, Thermotechnic and Packaging ducts, HVAC ducts, Thermotechnic Pipes, Windscreen & Industries. Özler operates 4 Blow Molding Plants, 1 Washer Bottle Systems, AD Blue Tanks and various type Injection Molding Plant and 1 Tool Construction Plant in of other plastic products.

Contact Information

ÖZLER PLASTİK SAN. VE TİC. A.Ş. Bağlariçi Cad. No6-8 Avcılar / İstanbul - Turkey

+90 (212) 456 66 66 +90 (212) 456 66 97 www.ozlerplastik.com [email protected]

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SPECIAL FAIR ISSUE

SUPSAN MOTOR SUPAPLARI SAN. VE TİC. A.Ş.

Contact Information

SUPSAN MOTOR SUPAPLARI SAN. VE TİC. A.Ş.. Halkalı Cad. No: 158 Sefaköy-İstanbul - Turkey

+90 (212) 336 32 00 +90 (212) 592 72 68 www.supsan.com [email protected]

106 July - August 2016 www.taysad.org.tr

SPECIAL FAIR ISSUE

YENMAK OTOMOTİV A.Ş.

Sales & Marketing

Yıldız Posta Cad. Vefa Bey Sok. No: 9 Yeşil Apt. A Blok Kat: 5 Daire: 10/11 Beşiktaş - İstanbul / Türkiye

+90 (212) 267 06 13 +90 (212) 267 05 74 www.yenmak.com.tr [email protected]

108 July - August 2016 www.taysad.org.tr

SPECIAL FAIR ISSUE

TAYSAD - ASSOCIATION OF AUTOMOTIVE PARTS & COMPONENTS MANUFACTURERS

Established in 1978, TAYSAD is the sole and most competent representative of the Turkish automotive supplier industry With 350 members, TAYSAD represents 65% of the output of the automotive supplier industry and 70% of the industry’s exports 80% of TAYSAD’s members operate in the Marmara region; 12% in the Aegean region and 8% in other regions of Turkey 350 TAYSAD members employ more than 140,000 people. 25% of TAYSAD members have foreign partners who hold varying levels of shares TAYSAD is a member of CLEPA, the European Association of Automotive Suppliers (www.clepa. be) TAYSAD is the founding partner of OTAM - Automotive Technologies Research & Development Company. TAYSAD has a reference position within Turkey for domestic and international OEM’s, Tier 1 Suppliers and institutions being the representative of Turkish Automotive Parts and Compo- nents Suppliers TAYSAD holds ESCA Silver Label and ISO 9001 Certificates.

Contact Information

TOSB Otomotiv Yan Sanayi İhtisas Organize Sanayi Bölgesi 1.Cadde No:10 Şekerpınar / Çayırova – KOCAELİ / TÜRKİYE

+90 (262) 658 98 18 +90 (262) 658 98 39 www. taysad.org.tr [email protected]

110 July - August 2016 www.taysad.org.tr