YEAR: 18 • ISSUE: 90 • JULY-AUGUST 2016 Turkish Automotive Industry Automotive Manufacturers Association Uludag Automotive Industry Exporters' Automotive Distributers’ Association Authorized Automotive Dealers Chairman of the Board Association Chairman of the Board Chairman of the Board Association Chairman of the Board KUDRET ÖNEN ORHAN SABUNCU MUSTAFA BAYRAKTAR Z. ALP GÜLAN “Transforming the sector: “Automotive OEMs and suppliers “Innovation is needed for “Change is coming: the new mobility From production to innovation, drive Turkish economy” a stronger automotive sector” requires you to be determined and think R&D and design” out of the box in order to survive” EDİTÖRDEN TAŞIT ARAÇLARI YAN SANAYİCİLERİ DERNEĞİ ASSOCIATION OF AUTOMOTIVE PARTS & COMPONENTS MANUFACTURERS Our objective is to become a Sahibi Publisher TAYSAD adına Yönetim Kurulu Başkanı production and engineering center For TAYSAD, Chairman of the Board Alper Kanca Yazı İşleri Müdürü Editor in Chief Automotive industry is the top sector of our country’s Sevgi Özçelik export with its volume of more than 20 billion USD. With Yayın Kurulu Editorial Board this size, the automotive sector employs 50.000 people Alper Kanca Albert Saydam while the supply industry employs 200.000 people. These Ertan Demirdüzen Yakup Birinci figures reach to 1 million 250 thousand people when Özge Özen Kural Süheyl Baybalı dealerships, logistics, authorized and private services are included. Editör Editorial Our automotive industry achieved serious increases Burçin Yeşiltepe [email protected] both in production and export by reaching out 1 million Yayın Yönetmeni Publishing 750 thousand units of production capacity through the investments made in 2014 and 2015. The new Sevgi Özçelik [email protected] investments, as well as the recovery of European market, Görsel Yönetmen Art Director supported the automotive industry’s determined growth. İlter Çıtak In 2015 a new record was set, which was 1 million 359 [email protected] thousand units in production and 992 thousand units in export. Fotoğraf Photographer Emre Topdemir This serious growth trend of Turkish automotive sector www.emretopdemir.com made Turkey 15th among the world’s biggest and 5th Reklam Advertising among the Europe’s biggest automotive manufacturer. Fırtına Arısoy Turkey in the meantime became a center of excellence. [email protected] As of 2015 Turkey, who was the top light vehicle Yönetim Yeri Management Centre manufacturer of Europe, was the second in truck TOSB - TAYSAD Organize Sanayi Bölgesi manufacturing and the 7th in automotive production. 41420, Şekerpınar, Çayırova Kocaeli- TÜRKİYE As global competition continue to increase, we work Tel: + 90 262 658 98 18 accordingly to attract new investments to our country Faks: + 90 262 658 98 39 and we collaborate with our suppliers to make our www.taysad.org.tr • [email protected] industry’s growth sustainable. We expect our industry, Yapım Production Mavi Tanıtım ve İletişim which continues its export Ayrılık Çeşme Sok. No: 122 oriented production growth, Yeldeğirmeni 34500 Kadıköy - İstanbul to set new records in 2016. We Tel: +90 216 418 59 31 Faks: +90 216 348 95 22 envisage that our industry will www.mavitanitim.com.tr reach to 1.4 million to 1.5 million Baskı Printed by units in production and 1.05 Özgün Ofset Tic. Ltd. Şti. million to 1.1 million units in Yeşilce Mah. Aytekin Sok. No: 21 export with a 10 percent increase. Otosanayi 4. Levent-İstanbul Tel: +90 212 280 00 09 Yerel - Türkçe - İlmi İki Ayda Bir Yayımlanır Tüm yayın hakkı TAYSAD’a ait olup kaynak gösterilmek suretiyle alıntı yapılabilir. Tüm reklamların sorumluluğu reklam veren firmalara, yazılardaki görüşler yazarlarına aittir. TAYSAD Dergi parayla satılmaz. All publishing rights reserved by TAYSAD and the content may SEVGİ be quoted by indicating source. Advertisements are the liability of advertising firms. Opinions are the liability of writer. TAYSAD Magazine is distributed free of charge. ÖZÇELİK CLEPA CORPORATE COMMUNICATION Avrupa Otomotiv Yan Sanayicileri Derneği SPECIALIST TAYSAD CLEPA üyesidir TAYSAD is a Member of CLEPA www.taysad.org.tr July - August 2016 3 CONTENTS 7 44 MESSAGE FROM TAYSAD The Future of the world’s automotive will be discussed in TAYSAD Chairman Istanbul in November Alper Kanca: Turkish Automotive Industry The developed potential commenced the preparations of Turkish Suppliers creates of the first IAEC (International competitive superiority Automotive Engineering Conference) which is going to be held on the 3rd and 4th November. 32 TURKISH AUTOMOTIVE INDUSTRY 46 Prime Ministry Investment TAYSAD was in Japan with its Support and Promotion Agency Operational Excellence of Turkey President 20 22 URGE Project S. ARDA ERMUT: KUDRET ORHAN “Turkey awaits investors with a qualified work force, ÖNEN SABUNCU 56 a developed infrastructure, AUTOMOTIVE ULUDAG AUTOMOTIVE a stable economy and a EUROPEAN UNION reformist investment climate” MANUFACTURERS INDUSTRY EXPORTERS' ASSOCIATION CHAIRMAN ASSOCIATION CHAIRMAN OEMs react to UK vote to leave EU–(BREXIT) OF THE BOARD OF THE BOARD 38 On the morning after the UK electorate voted to leave the Chairman of “Transforming the sector: “Automotive OEMs and European Union, OEMs have PETROFER Turkey From production to innovation, suppliers drive Turkish reacted to the uncertainty that TAMER TAŞKIN: R&D and design” economy” it has presented. “We owe our success to the people of this country” 60 General Manager of Leoni Cable NEWS FROM USA Turkey ŞÜKRÜ ERDEM: “Turkey will continue to grow Racing Towards by overcoming this period 2015 Café Targets swiftly” VAROL KARSLIOĞLU 39 62 İnci GS Yuasa NEWS FROM MEMBERS Managing Director CİHAN ELBİRLİK: Bosch received new “Our confidence and loyalty investment incentive of more to the development of Turkey than 1.2 billion TL. continue” Maysan Mando to invest 24 28 130 million USD 42 MUSTAFA Z. ALP NEWS FROM TAYSAD BAYRAKTAR GÜLAN Schaeffler celebrates its 30th anniversary in Turkey by DAF- PACCAR Group aims to AUTOMOTIVE OYDER - AUTHORIZED launching a Training Center increase cooperation with Turkish Automotive Supply DISTRIBUTERS’ AUTOMOTIVE DEALERS Industry ASSOCIATION CHAIRMAN ASSOCIATION CHAIRMAN Sarıgözoğlu Apprenticeship DAF- PACCAR Group hosted OF THE BOARD OF THE BOARD Training Center TAYSAD members within TR Produced Its First Graduates Ministry of Economy Sectoral Trade Delegation for the “Change is coming: the new second time in its premises in “Innovation is needed for mobility requires you to be The product that pushes the Eindhoven. The second round a stronger automotive sector” determined and think out of boundaries in SEGER: of the event, which has held the box in order to survive” Turbo Horn in 2014 for the first time, was completed on July 13-15th, 2016 with the cooperation of 17 different TAYSAD member companies. 4 July - August 2017 www.taysad.org.tr MESSAGE FROM TAYSAD The developed potential of Turkish Suppliers creates competitive superiority Alper Kanca TAYSAD Chairman Dear Readers, improved its skills in R&D, design and branding. At the end of 2015, it had 75 certified R&D centers belong- hen we look at car exports to Europe, we see ing to its manufacturers and suppliers. Of these, 59 are that Turkey leads Korea and Japan by a far mar- W TAYSAD members. gin. Last year, Turkey exported 700,000 cars to Europe, while Japan exported only 290,000. Similarly, Turkey is Ford, Fiat, Daimler, AVL and Segula are leading exam- the number one importer of cars from the EU. In terms ples of companies engaged in product development, of both production and sales, Turkey is one of the im- design and engineering in Turkey. Ford Otosan’s R&D portant players in the European automotive industry. center is one of the three largest Ford R&D centers in OEMs in Turkey invested more than USD12 billion in the entire world. Fiat’s Bursa R&D center is the Italian operations in Turkey between 2000-2012. These in- company’s only center outside of Italy providing service vestments made Turkey a key player in the global value to the European market. Moreover, Daimler’s Istanbul chain of international OEMs. The Turkish automotive R&D center serves a complementary role in the Ger- industry meets, if not exceeds, international quality and man’s company’s truck and bus production activities in safety standards. Moreover, due to its value added pro- Turkey. duction approach, it is extremely efficient and competi- Perhaps most importantly, compared to rival countries, tive. Turkey has the most developed supply chain poten- Thanks to its competitive, skilled labor force; its dy- tial. There are roughly 1,000 suppliers making parts for namic, high-potential domestic market; and its strate- OEMs in the country. Most of these are mid-sized, gic geographic location, the motor vehicle production family companies that are export oriented and open to of 13 global EOMs in 2002 was 374,000, a figure that growth and development. climbed to over 1.3 million in 2015. This increase rep- Turkish suppliers make up a financially strong network resents an annual compounded growth rate of around that is experienced in international collaboration, and 10% for the period in question. Especially if we take into consideration the post-2008 global crisis and the flexible in terms of meeting the requirement of differ- fall in production numbers, we can see that Turkey’s ent quality systems. The supply industry exports to success is remarkable. 180 countries annually, with the value of those exports reaching nearly USD185 billion. The significant growth the Turkish automotive sector has made Turkey the 15th largest automobile produc- As TAYSAD, we invite Tier1 suppliers, and their global ing countries in the world, and 5th largest in Europe. brands, which have carved out enormous shares of the Turkey has become a center of excellence, particularly automotive market, to take advantage of the advantag- in the area of commercial motor vehicle production. At es offered by the Turkish Automotive Industry.