Bad Ischl-Salzkammergut 2024 European Capital of Culture · Candidate City

Mit Unterstützung von Bund, Land und Europäischer Union

Bad Ischl-SKGT24 European Capital of Culture · Candidate City

Introduction - General Considerations Q 1

Contribution to the Long-term Strategy 01 Q 2 ⟶ Q 4

Cultural and Artistic Content 02 Q 5 ⟶ Q 10

European Dimension 03 Q 11 ⟶ Q 13

Outreach 04 Q 14 ⟶ Q 16

Management 05 Q 17 ⟶ Q 41

Capacity to Deliver 06 Q 42 ⟶ Q 43 04 Introduction - General Considerations © Philipp Strasser QUESTION 1 The concept SALT.WATER and its Involvement since pre-selection Introduction The Emperor is still dead. And Europe and Impact of (Hyper)Tourism – is both history. We know enclavian behavior has lost its balance. In writing the our healer and the grit we need to and how each enclave brews in its own story­ of Salt.Water we changed our challenge us. Water – reflected in stew. This stew is a world very narrow own balance too. Strength of Counter­cul­ture and Flow and small, resulting in malnourished to Retreat – is the connector­ and un­ culture and an inability to change. We seemed to have stirred something locker. Combining Salt.Water gives deeply interesting here in the Salz­ Here in the Alps, one of Europe’s most 1 us culture, our New Salt. It is the best kammergut. We poked a wake-up of both Salt and Water, a fertile and famous and charismatic regions, stick into a hornets’ nest. But instead solid base on which to build a new Salt.Water is forming something of an angry swarm, the loud buzz being Cultural Geography in our region, the special, as it has done throughout its heard across the region reflects an Inclave. This process did not start history. SALT.WATER is now opening excitement and a willingness to with last year’s ECoC Application. us up to new ideas. It can also open up em­brace the New Salt. Our region is Cultural workers­ have been mining­ a the closed enclaves of Europe, sharing starting to discover more commona­ New Salt for years, slowly buil­ding up our model of cultural connectedness. lities than contrasts. The closer we cultural con­versations for a critical The Incla­ve. A vision of a connected in­volved our local population, the mass to NOW be possible. People, region, connected cities, connected more we saw interconnection. We saw Places and Pro­gram solidify this Europe. Europe. Cultural Geo­graphy - connecting As a result, our Sat-Nav lady from Like Europe, we need to find a balance cultures, creating common goals, to­ Pha­se 1 is having second thoughts between challenges and familiarities. getherness and inclusion. New Salt, about turning around. Because change The balance between counterculture with new views, opens our hearts to be is star­ting to happen. The question is and tradition, the balance of many captivated by culture and share it with - what CAN we and what WILL we cultures. As tourists we egoistically others. change about our future? It is precisely want to capture nature, at the same this change that is driven by the Yet Europe is becoming more and time endangering and potentially de­ oppor­tunity to become European more a series of enclaves. On the face stroying it. That’s why Salt.Water is Capi­ tal­ of Culture. of it, a place of safety, but an enclave now more relevant than ever. is about preserving traditions for the A new way of thinking IS emerging. It finds a balance between key ele­ sake of protecting traditions, leaving A sense of US is noticeable, that WE as ments of modern life. Tradition versus them static and dead in the end. About Europeans can make a difference, can modernization. Hyper-tourism versus getting as much money out of tourism change the enclave to Inclave, can relaxation and a balanced lifestyle with as possible, no matter the conse­ welcome people from all cultures to sit a respect for nature. Salt - repre­ sen­ ted­ quences to nature or residents. We down at one table together. in our program lines Power of Tradition recognize this because of our own

1 from this point on abbreviated with SKGT

Introduction - General Considerations 5 Q201 ⟶ Q4

Contribution to the long-term strategy

01 Contribution to the long-term strategy 02 Cultural and artistic content 03 European dimension 04 Outreach 05 Management 06 Capacity to deliver Q2 ⟶ Q4

QUESTION 2 Cultural strategy: Changes in priorities including those for ECoC 2024 QUESTION 3 Intended long-term impacts of becoming ECoC 2024

We see our long-term strategy and the impacts of becoming European Capital of Culture as fundamentally connected. We therefore combined our answers to these 2 questions.

Shortly after being short-listed, our Strategy 2030 was finalized. This was achieved, within the framework of a EU LEADER1 project, and with the collaboration of 23 municipalities, many cultural institutions, associations and members of civil society. Together, we published, presented and distributed the first ever regional cultural strategy for the SKGT (Kultur macht den Unterschied - Kulturvision 2030). It was presented on July 12, 2019 and subsequently agreed on by all 3 LEADER regions, the tourism board and regional cultural politicians.

2. Release the potential of culture for The inclusive approach, ultimately everyone. We need a change of uni­ting 23 municipalities spanning strong, sustainable European Capital mindset! Politicians and business 3 different federal states in 3 EU of Culture here in the Alps. The strategy people need to see culture as an in­ LEA­DER regions, gives us a solid and itself sets out 5 key priorities: vestment. This also applies to those sha­red platform. With culture as the who think “culture is not for me”. It is successful connector, a unified cross- 1. Establish a broad concept of cul­ not easy, but our passion will help us party and cross-society can move our ture and strengthen forms of cul­ find a way and we are more than region forward. The endorsement of ture not yet well established in the determined! this inclusive, future oriented cultural SKGT. Not just brass music, mega strategy is fundamental for convincing events with fireworks or Lederho­ 3. Make culture accessible and political, cultural and business leaders sen. We need to find a place for all attrac­ tive!­ Taking a look at our – and ourselves – that we can deliver a sorts of art and cultures!

1 LEADER aims to engage local stakeholders to initiate actions for the development of their rural areas. The Application process is also funded by LEADER.

Contribution to the long-term strategy 7 Q2 ⟶ Q4

cultural institutions and events, we essential it is to see our ECoC program that delivers long-term rebalancing of know that there is a big potential to as helping­ us meet the special chal­ culture and nature, economic and be better, more fun, more challeng­ lenges we face. Arguably, as recently environmental concerns, tradition and ing, more engaging. seen in Spain, the challenges of rural modernization, and harmony among regions are the most acute of all. The people from many nations; a vision 4. Find different solutions to the twin spec­tres of rural exodus and with the potential to really make a same old problems. It was Einstein’s hyper-tourism threaten to turn some diff­erence to our region. Just as SALT definition of insanity to do the same regions into either ghost towns or theme and WATER made, and still make a thing over and over again, expecting parks. We want our region to be, and stay difference­ here. to achieve different results. ECoC alive – our concept is to create a new makes us see things from a dif­ Cultural Geography for rural regions, This led us to rework our key priorities ferent angle. Finding creative ways such as ours; a Cultural Geography for ECoC 2024. Instead of People, to address what we thought were characterized by a different set of Places and Connections, our priorities unsolvable problems. Such as assets, opportunities and challenges are now Places, People and Program. hyper-tourism or the shortsighted­ other than what metropolitan areas have. Connection is intrinsic to Places and ness of decision-making processes­ People. But a catalyst is needed to affecting our natural envi­ron­ment. Regions like ours, across Europe, need make that connection - that catalyst to find solutions built around the spe­ is our 2024 Cultural Program. 5. Revitalizing old spaces. We are a cial Cultural Geographies they have. region rich in imperial and industrial Clean air, pure water, cultural heritage The combination of the 3 Ps – the heritage, which also found its way and community spirit are our assets. power of 3 – becomes the foundation into our building culture. Lots of Dwindling populations, dying tradi­ on which to build the new SKGT beautiful buildings are left unused tions, hyper and low-wage tourism and INCLAVE! and sit empty. These spaces will a reluctance to embrace change are It is the mixture of SALT.WATER that provide the hardware for our just some of our enemies. provides the solution we need. And Cultural­ Geography. Building this new Cultural Geography is let’s face it, we are all looking for solu­ strategically important for us and can tions to the challenges of how to build Thinking outside the box enables us to also become important for Europe a more connected society, one which find alternative waystogether . This (more in Q12). The essence of this allows everyone to reach their full makes a bigger impact on people’s Cultural Geography is the INCLAVE. We potential and lead a fulfilling life. mind­set than top-down regulations understand now, even more so than In the longer term ... do. This is where ECoC 2024 comes in. before, that success can only come Reflecting deeply on the jury’s feed­ from building and delivering that vision We had many discussions about the back we received from Phase 1, we of the INCLAVE. An inclusive model long-term impacts of ECoC - with peo­ tried to think imaginatively about the ple across our SKGT society and also context of “urban development” in a within the team. These discussions primarily rural region. We recognize how PEOPLE is about were highly positive, but also voiced • Those who organize, produce, participate in or consume culture PLACES is about • Those who do not participate or PROGRAM is about • Spaces where culture is happening visit yet • Providing cultural events of quality right now and will happen in the • Widening and diversifying our - in the broad sense of the term future audiences culture - for all people, both in usual • Developing our stock of venues and • Encouraging people to be more and unusual spaces! making them the bedrock of a ambitious in their tastes, more • Fostering forms of culture which culturally vibrant region, which we critical, but also more open and are not yet well established in the passionately want to become daring in terms of programs they SKGT • Making better use of our natural attend and take part in • Encouraging the recognition of a environment as cultural space – in • Building capacity for those who broad definition of culture within sustainable rather than work, or want to work, in our the SKGT society, which is strongly exploitative ways cultural and creative sectors needed! • Freshening up our museums and • Developing capacity for politicians, The Program is our vehicle to bring galleries with a cultural makeover which is also a key strategic feature People and Places together • Develop the Open Culture Center in We give more details about our plans creating the INCLAVE! Bad Ischl (see page 12) for capacity building at the end of • Focussing on improving what this chapter. Our big idea: A program to comfort already exists the disturbed and disturb the Our big idea: Our focus on People comfortable. Our big idea: Waking sleeping allows us to form the SKGT Salty beauties and revitalizing them. This Family which populates our is central to our vision. INCLAVE.

1 We understand Cultural Geography in a social, cultural as well as in a geographical context. For us it means the interaction between us, with and within our environment.

8 Contribution to the long-term strategy Q2 ⟶ Q4

Creative thinking and visualization is some negativity and real concerns loped an innovative tourism strategy a big part of our mindset in a team about the future. This feedback fil­­- (see Q12) which is integrated into both built around a core of people from the te­red into our concept and artistic our European Dimension and reflected independent cultural scene. We found program, one that reflects deeply and in artistic projects which challenge out, each one of us works with mind critically on the challenges we and some of the most threatening features maps to visualize the interdependence regions like ours are facing. of modern “Kodak” tourism. of ideas. We also think mind mapping is perfect for something like European Being a region struggling with the ef­ In order to respond to the current, but Capital of Culture as it is a tool which fects of tourism and heavy traffic, we also expected traffic issues, we initiated helps to merge strategic and creative are well aware that becoming Euro­ a stakeholder group of experts, both thinking. That mix of strategic pean Capital of Culture will, at least for from the region and Upper Austria’s and creative thinking is also the the title year, put more strain on our Government, with the mandate to essence of our concept. So for this environment, and its people. The SKGT propose ways of developing a more final Application, we decided to use was, and still is, a region of retreat, sustainable and green mobility system mind maps to illustrate our texts. especially for city dwellers. More and for the region. This includes the develop­- more buy secondary homes here, ment of a concept for the enhance­ Tony Buzan, the inventor of mind resulting in increased real estate ment of public transport in the mapping, died this year. He lived a prices. This makes it harder, especially build-up to the title year (and lasting balanced, yet full and energetic life by for young people, to find affordable beyond), but also innovative ideas that having art, physical activity and the housing. activate people to use it instead of contemplation of nature and space their cars. as the elements he built his lifestyle Discussions with people in the region around. So it seems a fitting we use his also showed that climate change and Our strong emphasis on the environ­ methodology to illustrate how we can the resulting impacts on our natural ment also sets a stronger focus on the develop – creatively and strategically – environment is one of the predomi­ built environment, both in Strategy towards the SKGT INCLAVE. Our vision nant challenges for the SKGT. We be­ 2030 and in our ECoC program. We for the kind of balanced lifestyle – full lieve that the production of the Euro­ teamed up with architect Vladimir of energy and joy, together with a pean Capital of Culture must not only Vukovic, who is consulting us on lifelong curiosity – which we intend to be conceptualized in this context, but issues related to the built environment be the main legacy of our program. Strategy 2030 as well. and Baukultur (building culture). Tourism will continue to increase We recognize that in order to address whe­ther we are European Capital of the region’s challenges and to truly we need to cooperatively think about Culture or not and the environment will transform our disconnected cultural regional development and cultural continue its spiral towards extinction. and geographical enclaves into one strategy. To address these challenges we deve­ contemporary, courageous INCLAVE,

Contribution to the long-term strategy 9 Q2 ⟶ Q4

In this strategic process, we see ECoC That is why the creation of the new where everybody is valued and wel­- as the match to start our fire. But we Cul­tural Geography is our key legacy. comed. definitely don’t want to create fireworks A legacy where a sustainable tourism which only spark in 2024 - we want to strategy is reflected within both rural So that is our long-term Vision. Places, keep the fire burning! We are aware that and urban development. Our strategic People, Program become connectors, the risk of losing the energy and capa­ focus for 2024 is to create intercon­ WATER. And through SALT, the new bility for maintaining and developing­ nected cultural places and spaces, culture and healer, a very special the INCLAVE for longer than just during into and through which people, locals INCLAVE is created. An Inclave shared the title year is real. We know that even and visitors, ebb and flow. The invest­ by a Salty Family who care for and look a great ECoC year does not automati­ ment in Places, People and Program after each other, including the region cally mean the solidification of a long- enables us to move from disconnected they live in. Not easy - but we are going term strategy. and exclusive enclaves to the INCLAVE to give it a go!

PLACES PEOPLE PROGRAM: Building our capacity In order to live up to our vision, to deliver the quality of program FH Kufstein is also our “accreditation partner”, an awarding we are committed to and to finally create the legacy we aim at, body who works with us to develop a qualification framework we need a serious investment in our people and places. So for the modules people follow. In turn, this allows our partici- capacity building is a huge priority for us. It is built on 4 key pants to move onto some of the full or part time MA courses pillars - 1) the SKGT Culture Schools, 2) Inside Out, our museum offered by FH Kufstein. We can also offer placements or revitalization program, 3) the Open Culture Center (OCC) and projects to existing MA students to ensure that we benefit 4) welocally. This set embraces a series of complementary from the energy and creative thinking of this talented student initiatives to support the development of artists, cultural and group. creative professionals and practitioners, amateur artists and Another partner of our planned Cultural Management School is people who simply want to get closer to culture. Furthermore, KUPF (Kulturplattform OÖ), which, founded in 1986, is the parts of our program have capacity building functions, such as umbrella organization for more than 150 independent cultural LIFE FACTORY and Theater of Dreams (see Q6). initiatives in Upper Austria. Part of their offer are courses on cultural management specifically designed for the needs and 1 SKGT CULTURE SCHOOLS demands of the independent cultural scene. KUPF shares its expertise within the Cultural Management School and hosts Our SKGT Culture Schools are formed under the broad umbrel- several modules on cultural policy, funding and association la of 3 educational institutions or programs across the SKGT, law. This in turn meets one of KUPF’s main ambitions to reach with major contributions from leading European experts in out to cultural workers in rural Upper Austria. their particular fields. Also, what we think is a relatively new approach, we enable participants to secure qualifications The Cultural Management School is also supported by the which can lead to more formal high-level studies, ensu­ ­ring Verein Zukunft Bildung Salzkammergut (Future Education long-term development and life-long learning become key Salzkammergut), an association which initiated a past values of our Salty Family. LEADER project focusing on the educational system of the SKGT. This project resulted not only in a solid basis of re- Cultural Management School: search, but a wide and dense educational network. The asso- ciation Verein Zukunft Bildung consists of young people who Our Cultural Management school offers both full training initially left the SKGT to study, and were partly also active in in cultural management, but also individual modules. This dif­- higher education policy, before they returned to the SKGT to ferentiated structure allows us to address various target further develop the region as a location for (higher) education. groups. People working full or part time and wanting continuing Seeing their work as a forerunner of an actual school of higher education, as well as young people who intend to study full time. education, the Verein Zukunft Bildung Salzkammergut is a We identified a number of partner organizations here in Austria strong consulting partner in the development of the school’s with whom we propose to develop a cultural management concept, especially when it comes to questions regarding links school. One of them is FH Kufstein, a University of Applied to existing educational infrastructures in the region and our Sciences, in the not so far away Tyrol region. FH Kufstein has wider Cultural Geography. developed one of Europe’s most interesting programs for examining the relationship between culture, sports and event One of the key audiences for individual modules are local politi- management, and especially their relation to driving positive cians who will have the opportunity to learn more about best change at city and community level. Many students – both from practice models of cultural governance. We know from the Austria and neighbouring Germany as well as a strong percent- shared experience of others that one of the biggest risks is the age of international students from across Europe and further political management of the “logistical spaghetti” which can afield – study for both Bachelor and Masters courses. characterize a complex project like ECoC. We find that many

10 Contribution to the long-term strategy Q2 ⟶ Q4

politicians responsible for cultural affairs represent only tiny different locational opportunities for this school, which will parts of the spectrum, mainly mainstream forms and tradi- be further explored if we receive the title. tional culture. We also see that the lack of understanding, on Target Group: Everyone who wants to engage with practical the part of politicians, is a major risk to the successful delivery art and craft experiences, whether for a few days or years. of ECoC programs. Our innovative course for politicians on the Politics of Culture provides a dynamic action learning model, SKUL delivered by experienced lecturers with practical experience This is an exciting project initiated by a group of education in delivering successful ECoC programs, their political chal- stakeholders from the Federal Region of Styria to develop the lenges and practical solutions. “Salzkammergut Kulturschule” - in short: SKUL. Location: Bad Ischl. There are different locational opportuni- An investigation of the education sector in the SKGT, which we ties for this school, which will be further explored if we undertook last year, showed that schools in the region are receive the title. hardly engaging in any cultural projects at the moment. This is Target Group: Existing and future employees at all levels in often due to the already overloaded scholastic schedule, but the institutional as well as independent cultural enterprises also to insecurities in approaching such projects, as school and associations; courses are also open to interested artists, representatives have reported. However, if we want to be suc- cultural workers and politicians. cessful in creating a diverse, open and critical Salty Family which appreciates what we have in the region but is open to- wards Europe, then we especially need to empower people at School of Art and Craft an early age to actively and creatively engage in culture. More- This is not just a school. It’s a place which offers artists’ resi- over, it makes good sense as long term prospects for young dencies, local art and craft workshops and a gallery. It is an people. Employers are starting to recognize the need for a inclusive and diversified place for artistic experimentation greater ability to work with visual concepts in the modern and exchange. The learning concept is tri-fold. Short term world. So it’s official: art education is back. workshops during the summer, longer concentration work- SKUL follows the long-term aim to implement cultural educa- shops during the year and professional 2 year residencies. The tion in already existing school structures, starting with the School has no standing faculty – the instructor pool is regional, school cluster of the Erzherzog Johann school in Bad Aussee. national and international. Courses and workshops are open Through the realization of SKUL, the existing school system to everyone, from vocational and avocational craft practi- opens up and creates space for a new and more flexible under- tioners to interested visitors in the fields of textiles, ceramics, standing of learning. By inviting national as well as interna- woodworking, printmaking, drawing/painting, photography, tional cultural workers, this program will engage students in metal/blacksmithing and other art and craft practices. international knowledge exchange. At the same time, practice- In addition to the educational component, the School is a oriented and hands-on courses will be organized in cooperative working space with shared tools and equipment. collaboration with regional Vereine1, music schools and other The coop studio space is accessible to everyone who has com- cultural institutions. petency in their craft but lacks the equipment. This specific Within SKUL, different school types located at the Ausseerland need was repeatedly voiced by many regional artists and (the Styrian part of the SKGT) will be connected through artisans, a need which is often the tipping point for their exo- common culture classes. It is the aim of the project to develop dus from the region. this cultural education program for all age groups, starting in The School of Art and Craft is also a place for European ex- primary school up to graduation. In a first pilot phase, the Erz­ change. In cooperation with the Matera 2019 Open Design School herzog Johann school cluster will start to implement the we pool our development and organizational experiences. Their program with students aged 14-19. After collecting a bit of ex- know-how, gathered during their ECoC year, as well as the build- perience, the program will be expanded to all age groups. up years, offers real-life references. A cooperation between our Location: Erzherzog Johann School, Bad Aussee 2 open schools creates the basis for an exchange of artists and Target Group: Pilot 1: students aged 14-19 / craftspeople, inspirations and knowledge trans­fer. Pilot 2: students aged 6-19 An exciting and unusual component of the School of Art and Craft is the experimental division of School of WOW. Short for These 3 schools are fundamental to our vision of establishing Works of Wonder, the school is a participatory performance the SKGT as a leading example of cultural and creative educa- program focusing on outdoor and community arts. Partners tion in a rural region. Our ambition is to further develop this by such as Walk the Plank (UK), along with artists from the SKGT, adding an IT school. Digitalization is one the biggest chances co-curate training programs which respond to the location for rural regions like ours and the demand for training in this and projects within the context of the SKGT. The local artists field is at an all-time high. We believe that if specialists are and community members who take part in the schools use trained in the region, IT companies and start-ups will locate their training at a range of major outdoor events building up to here as well. This again creates strong synergies with the cul- and during 2024. The School of WOW ensures that outdoor tural sector. events aren’t just a big bang but incorporate artistic elements as standard practice. Location: Bad Ischl or Ebensee (possibly a satellite concept of school center and workshop / studio spaces). There are

1 The German word Vereine, used throughout our bidbook, defines all kinds of unions, clubs or associations - spanning culture, sport or other activities.

Contribution to the long-term strategy 11 Q2 ⟶ Q4

2 INSIDE OUT - THE MUSEUM REFRESH 3 OPEN CULTURE CENTER (OCC) The SKGT has 37 museums to offer. They range from a litera- In an area untouched by the tourist bustle of the Esplanade ture museum to a museum on contemporary history. We even and just a few steps from Bad Ischl city center is the Cafe have a museum for toilets! The museums vary in size and Casino - the chosen location for the Open Culture Center. The number of staff. Yet, we find what a lot of them have in com- neighborhood has no welcoming public spaces, instead mon are rather outdated approaches to museology. Part of vacancies are the prevalent visual impression. Our Open Cul- this is due to lack of resources. Some museums depend solely ture Center is expected to create a positive effect on the area. on volunteers. But more often, museum staff and volunteers The Cafe Casino itself has a long history as a hub of vibrant cul- lack knowledge and experiences in contemporary, exciting tural life. Since the 1970s the Cafe Casino was a place where museology. This in turn leads to the situation that most muse- people from all different groups of society came together, um visits are “saved” for days when the weather is bad. drank beer, discussed life, the universe and everything else. Inside Out is a capacity building program that offers courses During that time, the Italian painter Carlo Battisti had his studio on museum-specific topics such as didactics, curation, PR on the second floor; the studio has remained untouched for the and marketing and object presentation. It aims at modernizing last 40 years. The building, comprising approximately 650 sqm, SKGT museums as well as making them more attractive to has remained unused since 2013, waiting for an initial impulse vi­sitors. Inside Out is based on a program of best practice to be revived and create an energizing effect for the entire workshops which involves all the region’s museums. Every neighborhood. workshop is organized in a different SKGT museum, that way The Open Culture Center begins with the revitalization of the par­ticipants get to know not only each other but also their Cafe Casino, including its historic tunnel for events, a Culture institutions. They are encouraged to form a vital network, to Coffee Shop on the ground floor and a gallery/studio and office freshen up their ideas and learn from each other and work space on the upper levels. As an effect of this, it is expected together more effectively. that the further needs of the OCC, such as a library, rehearsal spaces or further art spaces, can be met through the develop- Inside Out is a program for exchanging experiences and mutu- ment of the surrounding buildings, which are currently vacant al learning also within Europe. From our exchange with the or only temporarily used. Instead of renovating or building a big Kaunas 2022 team, we know they are developing a capacity new Culture Center, the OCC is a place, created and developed building program to strengthen the cultural institutions of the step-by-step, gradually growing into the existing, structures city including the museums. We decided to join forces and in the area. Thereby, the OCC as a decentralized concept, exchange knowledge and share experiences with their Wake it remains flexible and able to react to changing needs. Shake it program. Furthermore, a number of top quality inter- For people who already produce art or culture, but also for national directors and museologists have agreed to work with those who do not (yet), the OCC is a new anchor in the city of us on the following topics: Bad Ischl. It is a low-threshold place of experimentation, par- > storytelling, especially difficult stories such as the Nazi- ticipation and self-empowerment. It is a laboratory, while at Past and Imperialism: Graham Boxer (UK), formerly Director of the same time a cultural practice. As a meeting space, giving Imperial War Museum North and now working for the National orientation when needed, the OCC makes arriving in Bad Ischl Waterways Museum. easier for people relocating here. Naturally, the OCC and the > museum didactics and pedagogical museum offers: SKGT Culture Schools complement and mutually inspire each Leontine Meijer-van Mensch (NL), Director of GRASSI Mu­seums other in their progress. für Völkerkunde zu Leipzig, Museums für Völkerkunde Dresden Location: Cafe Casino & district of “Gries”, Bad Ischl and Völkerkundemuseums Herrnhut. She is an active board Target Group: the Salty Family member of several (international) museum organizations, e.g. member of the Executive Board of the International Council of 4 WELOCALLY Museums (ICOM). is a platform that helps us re-shape the new SKGT. This capacity > artistic object presentation: Norbert Hinterberger (AT/DE/ building project, co-initiated by a Skgt born and Vienna-based BR), artist and professor at the Fakultät Gestaltung der young spatial planner, is the extension of the very successful Bauhaus-Universität Weimar in the field of visual art. Viennese platform imGrätzl.at. With the know-how of the > source criticism and the history of museum objects: develop­ment process in Vienna, welocally is the pioneer plat- Monika Löscher (AT), Museum of Art History in Vienna form of this kind in an Austrian rural area. welocally revitalizes Further workshops on Marketing + PR in cooperation with the unused spaces and brings locals together. It enables the digital SKGT Cultural Management School. connection of citizens of all participating towns and foremost Inside Out supports SKGT museums, giving them the know- economic and social actors of the region, such as one-person how to transform their museums into places you want to visit, companies, small businesses, associations, artists and those no matter the weather. involved in culture and community. The online platform pro- vides: visibility for local providers and artists; connection for Location: within the SKGT Culture Schools infrastructure and people who are either offering or looking for spaces to work or in participating museums create; support and exchange for people newly self-employed, Target Group: Museum staff whether in creative industries, cultural work or other areas. Location: SKGT-wide Target Group: self-employed, associations, artists and other makers

12 Contribution to the long-term strategy Q2 ⟶ Q4

QUESTION 04 Monitoring and evaluating plans

Our monitoring and evaluation system 3) Development of environmental in­ the basis for the selection of a city as contains 3 basic goals: dicators: But, we also want to con­- European Green Capital (EGC): 1) reflection on our 3 strategic fields: tri­bute to the further development of Climate Change Mitigation | Places, People, Program (PPP) ECoC’s evaluation system. ECoCs in Adaptation | Sustainable Urban rural areas, like Bad Ischl in the SKGT, 2) the use of ECoC guidelines Mobility | Land Use | Nature and need to consider nature and environ­ Biodiversity | Air Quality | Noise | 3) the creation of environmental ment as a specific value for cultural Waste | Water | Green Growth indicators events and development. Environmen­ and Eco-Innovation | Energy 1) Impact for and with PPP: Our pri­ tal aspects and climate justice will in­ Performance | Governance mary focus is to measure our success creasingly play an important role for These indicators can be reflected to against our 3 main strategic targets future ECoCs, especially since gentle complement those of the ECoC evalu­ PPP. Our evaluation model evaluates forms of tourism are being discussed ation. An Evaluation Working Group both ECoC and the impacts of Strategy everywhere. Cultural and tourist offers (see P. 15) monitors our evaluation and 2030. Cultural Geography, as pre­- need to reflect on the inclusion of en­ creates the link between the ECoC and sen­ted in Q2+3, forms the base for our vironmental aspects and ecological EGC evaluations. The group’s main evaluation model. The effects on production methods, the use of region­ ­- task is to describe the short and pla­ces, cities, region and population al products in the culinary arts, the long-term objectives of the Bad Ischl- are mapped in a coherent, learning revitalization of existing buildings for SKGT24 ECoC, including the objectives system that is comprehensible and cultural purposes or the return to old­ of environmental sustainability. During applicable to all protagonists. er, environmentally friendly crafting techniques. These are significant the course of our ECoC preparation and 2) Using the ECoC guidelines: We are tasks and challenges for every ECoC. realization we propose approaches on aware that the evaluation of ECoCs We want to inspire other ECoCs to how to achieve these objectives, espe­ since 1985 has played an important share best practices in developing an cially the new indicators of sustain­ role in the development of this Euro­ evaluation system with links to im­ ability, environment and climate. It is pean initiative. Our impact analysis proving environmental sustainability. important for us to avoid the situation and monitoring benefit from the expe­ where the program is developed to rience of past and present ECoCs. It With an eye towards soft tourism, our achieve easy wins instead of ad­dres­ also provides us with the means to ECoC aligns with the goals of climate sing more challenging issues. In our connect our system with European justice and sustainable tourism. evaluation system we include infor­ and EU partners, becoming part of the Since the guidelines do not explicitly mation about this context, positive ECoC community. mention any indicators that corre­ and negative factors which influence spond to the goals of ecology, i.e. sus­ results. The current system, developed The evaluation concept we presented tainability, climate justice and soft with experts of former ECoCs, reflects in the pre-selection phase we devel­ tourism, we expand the system to in­ the current status. Starting in 2020, oped further. Now, in the second clude these aspects. Together with together with the Evaluation Working phase we take the “Guidelines for the other ECoCs and the EU, we can devel­ Group (EWG), we implement this con­ cities’ own evaluations of the results op exemplary indicative indicators and cept and the basic principles explained of each ECoC” into account. We possible sources of data collection, at the beginning of this chapter. supplemented and structured our which also cover aspects that are system on the basis of the advice pre­ decisive for the European Green The following table shows the system sented in the guidelines, especially Capital Award. for our evaluation plan. It contains the taking into account the information aims which define our success and contained in Table 2 – “Overview of Every European Green Capital (EGC) planned measurements including indi­ ECoC objectives and criteria with has to adhere to the following: cators and sources of data collection. corresponding indicators und possible a) Reward cities that have a consistent Together with the Evaluation Working sources of data collection.” record of achieving high environ­ Group (EWG) we add/change indica­ mental standards tors and find practicable sources of b) Encourage cities to commit to on­ data collection, as the Guidelines for going and ambitious goals for fur­ ECoCs suggested. The 2 general ob­ ther environmental improvement jectives (GO) and the 4 specific objec­ and sustainable development tives (SO) of the ECoC Guidelines are included in our 3 strategic fields c) Provide a role model to inspire other Places, People, Program, as shown on cities and promote best practices the next page. and experiences in all other Europe­ an cities We can learn and benefit from the 12 en­vironmental indicators which are

Contribution to the long-term strategy 13 Q2 ⟶ Q4

Places GO 2: To foster the contribution of culture to the long-term development of cities and regions SO 4: To raise the international profile of cities and regions through culture Using and developing the places where culture is happening right now and will be in the future. Revitalize abandoned buildings Improve, renovate cultural and community infrastructure (accessibility) Establish an Open Culture Center in Bad Ischl Strengthen public space as a venue for culture aims Establish a main regional cultural office and support it with mobile SKGT offices Create spaces for creative industries Create cultural spaces in every municipality to ensure decentralized cultural infrastructure Establish a network for sharing and renting spaces for creative and cultural purposes in cooperation with welocally Redefine the concept of location, organizing culture, also in unusual spaces outside of cultural institutions Number of (re-)opened and revitalized spaces (including taverns, shops, factories etc.) Number of events in spaces outside cultural institutions (including public space, nature, spaces like railway stations etc.) what we Number of places which are consumer free measure Growth and quality of welocally platform Number/percentage of creative industries in the region People GO 1: To increase citizens‘ sense of belonging to a common cultural space - Europe SO 2: To widen access and participation in culture Participation of people who organize, produce or con­sume art and culture, including those who don’t do so yet. Establish a capacity building program Engage people, who tend to not be visible in society, and cultural events (differently abled people, elderly, minorities) Anchor a contemporary, processual understanding of traditions Break up gender enclaves in traditions Create low-threshold access to culture and encourage increased participation in culture aims Professionalize cultural work Create a regular networking panel of stake­holders Implement a culture program for seniors (Silver Salzkammergut) Young people assuming active positions in cultural production Inter-connect seniors with youth; inter-connect the genders Connect visitors and citizens; make tourists co-producers of cultural events Age of visitors and number of people, under the age of 20 and over the age of 65 participating in ECoC projects Audience growth for museums and exhibition Number of people who graduate from the Cultural Management School Number of people participating in courses at the School of Art & Craft Diversity of events at the Open Cultural Center (OCC) Number of creative industries what we Number of paid jobs in the cultural sector measure Number of Vereine (associations) involved in the program Reasons why people are and aren’t actively involved in culture Perception of culture New approaches to traditions Diversity of ECoC workforce, including volunteer program Quality of interdisciplinary networks Number of day-tourists and overnight-stays Program GO 1: To safeguard and promote the diversity of cultures in Europe, and to highlight the common features they share SO 1: To enhance the range, diversity and European dimension of the cultural offering in cities, including through transnational cooperation SO 3: To strengthen the capacity of the cultural sector and its links with other sectors Providing qualitative cultural events. Promoting the diversity of cultures in Europe. Increase awareness and appreciation of the diversity of European cultures and citizens’ perceptions of being European Strengthen European connections and promote international artistic and cultural exchanges Critical reflection of our past as common ground in cultural work Enhanced cooperation within and beyond the region (of municipalities, associations, cultural institutions and residents) Strengthen emancipatory forms of culture aims Modernize museum offers University sessions with SKGT summer schools (expositures) Schools (co-)organize cultural events Artists from A.I.R programs connected with schools Develop a sustainable cultural tourism model in partnership with stakeholders Investment in cultural infrastructure and facilities Number and quality of cultural events offered for free what we Number of cultural events organized & produced in cooperation between cultural sector and Vereine measure Number and quality of projects organized & produced by several municipalities School hours spent with artists, cultural institutions, or preparing/post-processing cultural events Customer experience in museums

14 Contribution to the long-term strategy Q2 ⟶ Q4

In order to evaluate the indicators shops, lectures and given advice to 2020: Start of the Evaluation Working above we use a combination of quanti­ public authorities as well as NGOs Group (EWG); first surveys: tative and qualitative methods. Re­ and companies. citizens garding quantitative methods we col­ - Institute of Applied Statistics, 2021: Exchange between ECoC’s Evalu­ lect statistical data and use opinion University of Linz ation Team, European Green polls. Qualitative methods include in­ - Experts from the evaluation of Green Capital Evaluation experts and terviews, focus groups and media Capitals tourism experts analysis. - Experts of former ECoCs 2022: Second survey: tourism sector, The following analyses are crucial: cultural sector, artists, citizens Monitoring and evaluation processes 2023: Research and report about in­ • Online activities – comments and are presented regularly to the SKGT24 information shared by audiences vestment in cultural infra­- Board of Directors. Designated structure • Media reviews about our European SKGT24 staff is responsible for regular 2024: Third survey: complete range of topics and ECoC program liaison with the EWG and ensuring that surveys for collection of all • Media coverage (number and types of the necessary program development important data esp. from the people reached, geographical co­ver- information is made available. age)­ visitors • Internal evaluation data from cultural Status quo, timeframe and 2025: First overall report with import­ organizations/institutions milestones ant figures about the ECoC year • Surveys reflecting views of tourists For baseline data we used Phase 2 to 2026: Report with specific themes and and visitors get an overview of existing data. We results (annually until 2028) • Opinions of national and internation­ found out that tourism is a sector 2029: Second overall report “5 years al cultural experts which regularly monitors data. KUPF after” with the long-term im­- does a yearly gathering of baseline pacts Additionally, the Bad Ischl-SKGT24 app data for the independent cultural asks pop-up questions that users can scene. Number and type of events are Dissemination of results answer voluntarily. One of the main found within every municipality. Num­ The results of the surveys and the questions we want to ask throughout bers on taverns, businesses and other evaluation are published online at 2024 is: “What does Europeanness companies are provided by the WKO least once a year. They are discussed mean to you?” (Chamber of Commerce). Data on publicly with our stakeholder group; Who will carry out the evaluation? population and age distribution can be the debate is hosted and broadcast by found in LEADER strategy papers. Freies Radio Salzkammergut. All re­ Collection of data is carried out by the Most cultural institutions track the ports are published online: easy-to- cultural institutions themselves, by number of annual visitors. However, process materials for wider communi­ trained volunteers and scientists. Af­ the region still lacks overall data on cation purposes, and professional ter being designated ECoC 2024, the audience development. Due to this materials for ECoC dissemination pur­ independent Evaluation Working lack, we begin the detailed evaluation poses. This gives us concrete and tan­ Group (EWG), assumes responsibility now, so we can track the path of be­ gible feedback about needed adjust­ for the monitoring and implementa­ coming an Inclave. ments in our evaluation system. tion of our evaluation system. The ro­les and responsibilities between Early in 2020 we establish an easy-to- In 2025, a report combining the moni­ SKGT24 and the EWG are clearly de­ handle questionnaire for all cultural toring results from pre-ECoC and the fined with consideration, especially in institutions. This makes it possible for title year is printed and distributed in relation to collecting data, communi­ them to monitor their audiences based every municipality and main cultural cation and other issues. The following on the principles and strategic fields institutions. The outcomes of the eval­ institutions / members are asked to be explained above. In 2025 the EWG uation are presented at a public event part of the EWG: laun­ches a first overview of the results where emerging conclusions can be - LIquA (already confirmed) is an inter­ of the ECoC year evaluation with con­ discussed. Our core aim is to give all of disciplinary, independent, non- crete figures and data. On a yearly ba­ our supporters and the cultural scene academic institute which combines sis, from 2026 until 2028, the evalua­ an increased awareness of European economic, social, cultural and tion focuses on different aspects, values, of the specific European cul­ humanistic theories and methods. defined for longitudinal research. This tural diversity and of the importance Founded in 2001 in Linz, Upper yearly publication ensures a thorough of nature and environment. Everybody Austria, the institute has since then assessment. Starting in 2029, 5 year who supports, visits or participates in published numerous studies, carried long evaluations properly observe our program should feel our ambition: out evaluations, conducted work­ longer­ -term impacts. from enclave to Inclave!

Contribution to the long-term strategy 15 Q502 ⟶ Q 10

Cultural and artistic content

01 Contribution to the long-term strategy 02 Cultural and artistic content 03 European dimension 04 Outreach 05 Management 06 Capacity to deliver

16 Cultural and artistic content Q5 ⟶ Q 10

QUESTION 05 Artistic vision and strategy for the Bad Ischl-SKGT24 cultural program Our Vision is to create the INCLAVE On our SALT.WATER journey we cou­r­aging. With the power of the We work cooperatively together in all found many new fellow travellers cultural healer SALT, brought to life cultural fields across federal states from the region, from Austria, by WATER - the people and places that and small enclaves, to break down all Europe and abroad, who helped us form the program, the enclave will borders and arrive in the INCLAVE make our artistic vision crystal clear. morph into an inclusive INCLAVE. Open with a contemporary infrastructure. Since preselection, no big changes to everybody­ who wants to join us on Blurring the distinction between were made in the artistic vision or this SALT.WATER journey. visitors and locals, so that intercultural the cultural program. However, our connections put an end to tourism as Our vision uses our concept of SALT. artistic projects have significantly we know it, replacing it with something WATER to inspire a balanced program been strengthened, whilst at the which provides the kind of genuine combining community building, capa­ same time we planned a major experience that stays with us long city building and artistic excellence. capacity building program to ensure after the photos have been deleted Our idea is that we are on a journey to­ that our ability is not compromised due to a full memory card. gether through the region in which by any lack of experience or WATER unlocks SALT to form a cultural We aim to develop a culture movement ambition. Our vision for the program solution. We, means people of all ages, which respects traditions and creates is to disturb the comfortable and genders, abilities and backgrounds, all exciting new ones. With our concept of comfort the disturbed. cooperatively mining for the New Salt, a cooperative culture movement, Culture. This in turn opens up all geo­ Strategy 2030 and our idea of a graphical and psychological enclaves. Cultural Geography, but foremost with The INCLAVE is an open cultural space, our program, which is the base for connecting cultural initiatives, people The Cultural Geography, our model for everything, we hope to become an and places. A place of both friction and urban development in a rural area, INCLAVE role model for other European cooperation, ultimately driven by a built by the people, places and pro­ regions and cities. strong sense of respect. To get there, gram, help to modernize­ the culture our artistic program needs, in equal scene and elevate it to a connected measure, to be challenging and en- and contemporary level.

Cultural and artistic content 17 Q5 ⟶ Q 10

Our 4 program lines - POWER OF regions like ours, but in bigger cities Balance is key to the TRADITION, STRENGTH OF COUNTER­ too. This cannot be denied or neglec­t­ 4 Program Lines, just as balance CULTURE, IMPACT OF (HYPER)TOURISM ed, but is addressed by our program. is needed in Europe. Balance coun- and FLOW TO RETREAT - explained ­­ters one-dimensional thinking, one of the more fully in Q6, have remained from The program brings both joy and many problems we address in our concept. the first round. We genuinely believe darkness, as we take a critical eye to Like rural exodus, environmental­ issues, that they enable us to address some tradition and history. Emerging with failed integration of minorities, tradition as of the most critical challenges that strengthened understanding and a bestseller in tourism marketing, today’s Europe faces. Not just in rural togetherness. nationalism or a stressed out society. In our program we find the balance between the Power of Tradition and Strength of Counterculture, as well as balance between the Impact of (Hyper)Tourism and Flow to Retreat.

18 Cultural and artistic content Q5 ⟶ Q 10 Program Lines

QUESTION 06 Structure of the cultural program and its main events

On our journey we recognized how deeply the 4 program lines are connected to and POWER OF TRADITION rooted in our concept of SALT and WATER. We want to take the opportunity to show CONVERSATIONS WITH THE EMPEROR how: (Flagship) DRAWING A THREAD SALT (healer) . WATER (unlocker and connector) THEATER OF DREAMS = = EUROPEAN MUSIC CLUB CULTURE (healer) . Places, People, PROGRAM (unlocker and connector) EUROPE, IN DARKNESS!? ATLAS OF TRADITIONS (Flagship) In former times WATER was used to unlock SALT from the mountains in this region. PASCHEN Now “Culture is the New Salt”, the healer, and our program, along with people and CONNECTING CERAMICS places is WATER, the connector that unlocks the power of culture. BUILDING A FUTURE Everything in this region, as all life on earth, is connected to and contains SALT and HELLO DANCE FANS! WATER; so do our 4 program lines: PLANET TAVERN LAB (Flagship) Power of Tradition FLOW TO RETREAT STRENGTH OF COUNTERCULTURE NEW SALT FESTIVAL (Flagship) The 7000 year old SALT.WATER culture SALT.WATER is literally the spring of ROUTES OF RESISTANCE of Hallstatt and the following periods summer recreation. Today, as in the ART YOUR VILLAGE (Flagship) with the work of salt miners, lumber­ past, people come to the spas to be WHAT HAPPENED TO …? jacks, factory workers and rafters healed by the brine. Artists came here REAL REELS for­med many of the old and newer as an entourage of the wealthy and STORIES FROM THE EDGES cultural traditions of our region, as created music, litera­ture and visual OF DARKNESS well as the customs of other similar art. Now, due to the many conflicts in FUTURE IS NOW! regions in Europe. Together with the world, people have to flee to the LIFE FACTORY European ar­tists, institutions and retreat of the SKGT. Nature also needs PERSPECTIVES UNCONVENTION locals, those traditions are explored in a retreat in times of climate change a refreshing contemporary way. effects. Artists and scientists invite to IMPACT OF (HYPER)TOURISM step back and reflect. HALLSTATT DISAPPEARS (Flagship) STRENGTH OF SURF THE SKGT COUCH In the process we realized that the REMOTE SKGT COUNTERCULTURE balance and connections in the 4 pro­ ART NOMADIC With SALT.WATER and the imperial gram lines are even stronger than they SKGT, DAILY past of our region, counterculture initially seemed. Many traditions came HYPER CRITICAL MASS B145 (Flagship) arose. Salt workers and lumberjacks out of the counterculture that was NO VIEW POINT created a collaborative workers mo­ve­­- initiated by the workers’ movement. A.I.R. TO BREATHE ment with social insurance and other Also the problem of over-tourism and SALZKAMMERGUT FOR SALE benefits to improve their poor its impact in some places of the SKGT situation. Many cultural traditions grew FLOW TO RETREAT connects strongly to the Sommer­ SALT.WATER (Flagship) out of the workers’ counterculture. frische (summer recreation) of the BRINED TO THE POINT OF HAPPINESS With a European focus we explore 19th century, when the wealthy city FROM JERICHO TO SALZKAMMERGUT multiple notions of counterculture and dwellers came to live in the SKGT over SALT | LAKE | CITY sub­culture both in the past and the summer. The program line Flow to BEHIND THE SCENES nowadays. Retreat includes many different as­ ANALOG pects we want to bring more attention EUROPEAN YOUTH GAMES IMPACT OF to, such as migration, brain drain, FLOW DOWN men­tal and physical health and nature BRINE! (HYPER)TOURISM issues. LAKE MIGRATION DISTILLATION The scenic beauty of the SALT.WATER The range and diversity of the cultural H2OH- NO! (Flagship) region SKGT has been and is in­ activities in our SALT.WATER creasingly a magnet for tourists from program is wide: all over the world. Tourism star­ted with literature SALT.WATER and the people who came analog city and regional planning to the SKGT for physical healing. But biodiversity talks dance sports exhibitions tourism all over Europe and the world discus­ sions­ film theater has changed a lot since then and the digital music composition performance SKGT, in some areas, is confronted cooperative activism visual arts digital art pop with over-tourism. Our pro­gram readings symposiums finds manifold approaches to these participatory­ formats street art food culture classical inclusive events challenges and tries to provide installation architecture solutions. art in nature interdisciplinary projects multi media art science convention tradition counterculture

Cultural and artistic content 19 Q5 ⟶ Q 10 Program Lines

The Program is the waterpower that former SALT.WATER times provide of a growing audience. A sustainable brea­ks up the enclaves and creates the places for the STRENGTH OF inclu­sive INCLAVE of culture with the INCLAVE, giving us the chance to COUNTERCULTURE, the POWER OF facilities for education, production, build up a contemporary, balanced and TRADITION, as well as space for the presenta­ tion,­ interaction, exchange, connec­ted cultural infrastructure. Mu­ FLOW TO RETREAT. People are able to coopera­tion and research is the seums and abandoned factories of use the spatial, personal and cultural outcome. infrastructure to think about the With the great Passion of many locals IM­PACT OF (HYPER)TOURISM and to and partners, from Europe and abroad, over­come dysfunctional quantity Meanwhile our mission statement the program converges to become a tourism models. This all converges to a European river. “Culture is the new Salt” better built capacity and involvement is established and used across the region. It stands for the efforts to come to our vision - the INCLAVE.

© Gerhard Mair

20 Cultural and artistic content Q5 ⟶ Q 10 Program Lines THE

Pre-Openings In the week prior to the official main opening in OPENING Bad Ischl, a series of small aperitif-openings take place in every muni­cipality across the SKGT. Each municipality has the oppor­tuni­ty to create their own ope­ning celebration. PHASE

SALT.WATER.MEGA.MARCH – OPENING CEREMONY In January Bad Ischl hosts the main opening event. Marching Mayoral speeches of Bad Ischl and the SKGT municipalities bands from all over Europe, Upper Austria, Styria, the rest of follow, along with other dignitaries’ opening remarks.­ And Austria and beyond start their march in different areas of the party continues with dancing, eating and drinking and Bad Ischl. They meet in the city’s center to create a huge just celebrating the SALT.WATER moment. funky marching concert explosion. IN/ORchestra - Inclusive Music Project ItchyO (US), a legendary electronic guerilla marching band, In cooperation with music-schools, inclusive institutions­ joins the Mega.March. Everyone participating in the March and all people interested, a concert program is developed in is dressed in artistically designed outfits by invited artists, small groups, sessions and work­shops. Martin Grubinger is lighting up and becoming a glowing parade, a multimedia advising and suppor­ting the project and sharing his SALT.WATER musical procession.­ experience. Low threshold access to integrate different Tim Steiner (UK) and Ondamarela (PT) are working with the people with manifold experiences and abilities is the project’s different marching groups and brass bands. With a great aim. The groups of future musicians are intensively supported sense for a group’s needs, a surprising and rousing multi­ by music teachers and coaches. In fre­quent, corporate media piece for a huge marching band orchestra is created rehearsals, all involved come together.­ This supports by Steiner and directed and organized by Ondamarela. An exchange and interaction of the institutions and musicians. exciting mix of traditional SKGT brass marching bands and Highlight and clo­sing-event of the communal and cooperative traditional marching groups from all over Austria and Europe crea­tion process is the big orchestra concert. are asked to freak out a little bit. Together with the electronic- Curators: Sichtwechsel/ Alfred Rauch, Anja Baum (both AT), countercultural style of ItchyO they frame a multimedia pro­ Tim Steiner (UK) gram, resul­ting in an astounding experience. Adviser: Martin Grubinger (AT) After a unified concert in the Kurpark all the bands march Producer: Program Lines Executive Producers, School of WOW together to the Kongresshaus – a literal musical hand-off takes place. Now IN/ORchestra takes over and start an Artists: ItchyO (US), Tim Steiner (UK), Ondamarela (PT) inclusive, diverse and colorful concert. IN/ORchestra is built National and International Marching Bands up in 2023 and supported by renowned drummer and multi- Partners: Sichtwechsel / Alfred Rauch (AT), Anja Baum (AT) percussionist Martin Grubinger (AT). Estimated Budget (pre-opening / Opening): € 300.000.- Local artists and cultural institutions are commissioned­ to create a framing multimedia program with visuals, dance and performance.

CLOSING CEREMONY In December 2024 we invert the Opening Ceremony. Bands of all genres gather in the center of Bad Ischl for a huge, celebratory and proud closing concert. Similar to the Opening, the Closing is artistically framed. But, how it is framed - well, that is the surprise at the end of our ECoC year. As symbols of SALT.WATER ambassadors the bands walk away in all the many directions of their homes, going separate ways but still remaining joined as one INCLAVE.

Cultural and artistic content 21 Q5 ⟶ Q 10 Program Lines

© Gerhard Mair 22 Cultural and artistic content Q5 ⟶ Q 10 01 Power of Tradition Power of Tradition By working with local, national and international scientists with traditions­ in crafts and in architecture are a crucial part and artists we explore the various fields of traditions and learn of the program, because they also form our social interaction from the past. POWER OF TRADITION ranges from ancient and the whole society. Local and European artistic traditions tradi­tions to newer customs and traditions in different fields in theater, music, dance and literature are explored in fun and of culture - music, art, craft, design, dance, ancient customs, engaging, inclusive and contemporary ways. Culinary tra­ politics, theater, the art of discussion, literature and food. As ditions bring people from different backgrounds, ages, abili­ pre­viously stated, almost all of the local traditions are directly ties and na­tions together in our program. By gi­ving interested connected to the SALT.WATER heritage of the SKGT. people an opportunity to show their culture and traditions in cooking and eating, we get to know each other in relaxed POWER OF TRADITION helps with learning about local and surroundings. The traditions, with their occasional archaic global identity. Collectively exploring local, but also European beauty, which were created by past salt miners, lumberjacks traditions and cooperating with local and European partners and rafters contribute to the cycle rites of the year. will balance the seemingly different points of view on ways traditions emerge. We discuss and compare political tradi­ POWER OF TRADITION is the counterbalance­ to its partner tions, like imperialism, monarchism or nationalism. To over­ program STRENGTH OF COUNTERCULTURE and vice versa. come the rosy cliché perspectives of the Habsburg era, which The balance of brightness and darkness within each program are especially evident in Bad Ischl, we hold Conversations with line is key to a good flow into the future. the Emperor. Multifaceted scientific and artistic preoccupation

01 POWER OF TRADITION CONVERSATIONS WITH THE EMPEROR (Flagship) DRAWING A THREAD THEATER OF DREAMS EUROPEAN MUSIC CLUB EUROPE, IN DARKNESS!? ATLAS OF TRADITIONS (Flagship) PASCHEN CERAMICS BETWEEN TIME AND SPACE BUILDING A FUTURE HELLO DANCE FANS! PLANET TAVERN LAB (Flagship)

CONVERSATIONS WITH tions the imperial family held, making Florence, shares his expertise on the Bad Ischl not only a site of high ranking life of ordinary people during the (Flagship) THE EMPEROR diplo­macy but also the place where Habsburgian Empire while Graham This project challenges the omni­- the declaration­ of WWI was signed. For Boxer, from the Imperial War Museum ­pre­sent romantizised sell-out of the this Conversation, we invite specialists (UK) gives insight on ways of impe­ rial­ Sisi/Franzl myth. from cities and regions with which we commemorating imperial histories. share a Habsburgian past. We are in When you are in Bad Ischl, you cannot contact with Novi Sad, Banja Luka, We hope to welcome Glaswegian indie- escape its imperial past. Even cleaning Veszprem and Bad Ischl‘s twin cities rock band Franz Ferdinand to play a compa­nies use the emperor for Gödöllö, Opatija and Sarajevo. concert for us, allowing for a comple­te­- marketing reasons. And each year, for ly different Habsburgian connection. a whole week in August, Bad Ischl Another Conversation is about the Other Conversations present the celebrates Franz Joseph‘s birthday Sisi-cult which was inspired by Romy original, “famous” Sommerfrische, its which is a magnet for thousands of Schneider movies. With Karin Moser royalty and entourage of artists, but watchers and even some die-hard (AT), a University of Vienna historian, also its effects on local citizens. In monarchists wishing for the good old we also take a closer look at other contrast, the seldom talked about times. films that helped to shape the Emperor‘s image since the 1930s. Sommerfrische following WWII still Each month throughout 2024, we host returns the children of those Som­mer­- a Conversation with the Emperor Sons of Sissy by Simon Mayer (AT) is a frischler, now adults, to our region. sta­ged in Bad Ischl in former Habsburg perfor­mance of ri­tuals, dances and One Conversation tells their personal buildings. International experts help traditio­nal alpine music freed from stories. us shed light on our imperial past and conser­vatism and conventions. European connections from different Balkan Routes, a project by Hans Hannes Leidinger (AT), director of angles. Fuchs (AT) is also integrated into the Ludwig­ Boltzmann Institute for Conver­sations with the Emperor. We start the project with a public Re­search on consequences of wars in Timişoara Thrust was an organized debate on reasons why the Habsburgs Vienna, deals with WWI, which was relocation during the Habsburg even came to the SKGT. Historian started by the signing of the decla­ration monarchy. In the 1750s a total of 3,130 Michael Kurz offers his expertise on of war in the Kaiservilla in Bad Ischl. people were deported from the SKGT this topic. Another Conversation deals Pieter Judson (NL/IT), from the to Timişoara. Now, in the present time, with the manifold European connec­ European Uni­versity Institute in

Cultural and artistic content 23 Q5 ⟶ Q 10 01 Power of Tradition

teenagers from both regions explore THEATER OF DREAMS lea­gues from Dornbirn+. It uses the and document­ traces of the forced stage form operetta, which is very migration. The results of this journey This project fosters and strengthens popular in Austria. Operettas are are presen­ted within one Conversation, performing arts in the SKGT. typically light versions of an opera - alongside Annemarie Steidl’s (Uni­ light both in terms of music and It revives existing theater spaces, versity of Vien­na, AT) expertise on subject matter. EUROPArette, puts a such as the historic Lehartheater, migration and work during the Austro- twist to the lightheartedness,­ taking it establishes new destinations, and Hungarian Empire. to the next level and telling the takes mobile theater wagons, for contemporary European story. Artists street theater and work­shops, into the from SKGT and Dornbirn+ develop the Partners: region. Consisting of several branches, project together, from libret­ ­to, to Graham Boxer (UK), Hans Fuchs (AT), Theater of Dreams creates a new vital composition, to stage design and cast. Pieter Judson (IT), Michael Kurz (AT), and exciting thea­ter culture. All Both regions complement each other Hannes Leidinger (AT), Simon Mayer (AT), theatrical venues will give easy access perfectly and bring their strengths to Verena Metzenrath (AT), Johannes for local artists and groups either for this unique project. Mittendorfer (AT), Karin Moser (AT), free or with better conditions to Annemarie Steidl (AT), Veszprem 2023 enhance the revitalization. White Horse Inn 2.0 is a contemporary (HU), Novi Sad 2021 (RS), Gödöllö (HU), reinterpretation of the famous 19th Opatija (HR), Sarajevo (BA) Writers Welcome begins in 2020. century operetta. Sichtwechsel (AT), Wri­ters connect with lectors from the Estimated Budget: € 200.000.- an umbrella organization promoting Thomas Sessler Verlag (AT) to work on ar­tists of various abilities, catapults their theatrical writing. In partnership When: 2024 the operetta into the 21st century. with Salzburger Landestheater, Vault A second,­ targetedly inclusive Duration: 12 Conversations in total, Festi­val and Pint Sized (both UK), one per month production, is an adaption of King workshops are held in schools, with Lear by Theater Ecce (AT) using music, Where: Bad Ischl local residents invited to join. Writers dance, theater and acrobatics. The Welcome is the counter­ ­balance to the performance takes place in a circus norm of currently­ performed classics, tent and travels across the SKGT, as DRAWING A THREAD creating new ma­terial written in the well as to other ECoC cities. This is an A.I.R. exchange project with SKGT. Narva 2024. In Cooperation with the ETC (AT), Chillop is a mobile production, desig­ National Youth Theater (UK), Theater During the selection phase Frauen­ ned to travel throughout Austria and Ecce Salzburg, Leharfestival Bad Ischl forum Salzkammergut, a local women‘s Europe. The artists Susanne Wolf (DE) and Landes­theater Salzburg a youth initiative, contacted Narva 2024. Both and Ruben Zahra (MT), in cooperation theater com­pany, based in the regions’ pasts are rich in textiles. with Kin­derfestspiele Salzburg and the Lehartheater, is established. While having already drawn a thread Philhar­ ­­monie Luxembourg, develop a The Theater of Dreams Summer digitally, they will spin an even thicker child­ren’s opera based on SALT.WATER. Festival­ is a highlight in 2024. Through thread in 2024. Frauenforum Salz­ The choice of instrumentation and stage a mixture of SKGT and European pro­ kammergut will open a center for design reflect this as well. The opera duc­tions, an international and inclu­ textile arts, thus revitalizing a former combines digital animation, contem­ sive exchange forum is established. Ebensee weaving factory by 2023. The porary music composition and dance. Euro­pean and local youth have the center will be a lively, international­ oppor­tunity to create their own pro­ place for contemporary textile­ arts EUROPArette is a project we‘ve devel­­ duction together but also be part of and culture, with courses and oped with our fellow bidding col­- the profes­sional Children’s Opera en­- exhibitions. In 2024 an A.I.R. program semble. with textile artists/workers from Narva offers workshops for locals and During the Festival, each week is dedi­ visitors on different textile techniques/ cated to one of the project parts traditions. In exchange, textile artists/ na­med above. For 2024, the focus is workers from Austria visit the textile twofold - cooperation with artists from museum of Kreenholm within Narva former and future ECoCs as well as 2024 Women‘s Voices program. regional artists. The program reflects the talent and the varied tastes of Producer: Frauenforum people in the region – including film, Salzkammergut (AT) music, comedy, literature, dance and theater for children as well as ado­ Partners: Narva 2024 (EE) lescents. A workshop program con­ Estimated Budget: € 60.000.- nects both regional and international When: 2024 people of all ages, inviting them to Duration: 10 weeks become active participants instead of Where: Alte Weberei, Ebensee viewers. With the support of theater © Kirana Workshop/ Stephen Buhagiar

24 Cultural and artistic content Q5 ⟶ Q 10 01 Power of Tradition professionals, they can try their hands what the European Music Club is all Partners: Glatt & Verkehrt at all aspects of theater production, about. And about exchange, migration Musikfestival, Ottensheim Open Air like acting, making up stories for plays, and multilingualism. (both AT) creating costumes and stage design. Estimated Budget: € 140.000.- The project consists of 2 connected Curator: Sonja Zobel (AT) parts, both produced by Freies Radio When: March – October, monthly Partners: Thomas Sessler Verlag (AT), Salzkammergut: Salzburger Landestheater (AT), Duration: Evening events + radio (1) the concert series European Music Vault Festival (UK), Pint Sized (UK), session before or the day after Club takes place in intimate settings Susanne Wolf (DE), Ruben Zahra (MT), Where: Museum of Bad Ischl, swim- and is broadcast live. The other, (2) a Philharmonie Luxembourg (LU), island in Hallstatt, tunnel of the former radio show, airs live before or after Kinderfestspiele Salzburg (AT), Alfred concentration camp in Ebensee, concerts, in all the different languages Rauch & Anja Baum / Sichtwechsel courtyard of the Neuwildenstein castle of the musicians and the people from (AT), Theater Ecce (AT), ETC (AT), in Bad Goisern, empty tavern on the our region who speak their languages. National Youth Theater (UK), mountain Pötschen, Seebahnhof (train These multilingual locals interview the Leharfestival Bad Ischl (AT) station by the lake ) in Gmunden, musicians, helping with translations bathing island in Traunkirchen. Estimated Budget: € 600.000.- and explanations, which supports the When: 2020-2024 musicians in sharing their stories. Where: SKGT-wide Consequently, in addition to the music, EUROPE, IN DARKNESS!? a further bridge between people and the multilingual reality of the region, This project is a four-day literature EUROPEAN MUSIC CLUB: and Europe, is built and becomes festi­val curated by Austrian writer Migration, Music, audible. Lydia Haider. It addresses European issues of nationalism, both past and Multilingualism Proposed artists (examples): present. United in diversity - this is the motto of Christian Zehnder (CH), La Pegatina Is Nationalism a defensive and nega­ the European Music Club. (ES), Amsterdam Klezmer Band (NL), tive reaction to a perceived demora­l­ Fatima Spar and the Freedom Fries, ization of “western culture”? Or can a European music has multiple roots Kroke (PL), Les Primitifs du Futur (FR), and can sound very different. Yet, more positive form of national pride 5‘Nizza (UA), Baba Zula (TR), emerge based on tolerance, liberty the­re are many connecting elements Yasmine Hamdan (LB), Manu Delago in almost all contemporary interpreta­ and a sense of shared values? How can (AT), Kofelschgroa (DE), Omar Soleyman we celebrate and uphold our historic tions. Just like languages or regional (SY). recipes, every local music shares a culture and identity with each other in common, evolved European heritage. (Artistic) Idea/Curator/Producer: ways that finds space for new cultures Migration is usually the basis for this Jörg Stöger, Riki Müllegger, to emerge, but at the same time allows exchange and the resulting diversity. Mario Friedwagner (all AT) new citizens to refresh and to broaden Making this diversity audible - that‘s those values? European writers are invited to share their views on these questions in pub­ lic readings organized in Grundlsee in October 2024. Part of Europe in Dark­ ness!? will be an open call organized­ by the Viennese association Li­te­ratur Famulus. People from all over Europe can submit short texts on the question “What can the SKGT learn from Europe and what can Europe learn from the SKGT?”. A European jury selects 24 pieces, based on submissions;­ 12 nominations are given to young parti­cipants under the age of 20. As part of the festival we cooperate with Bodo’s project My European Story, Hildesheim’s Europe from Beyond – A Writer’s Journey and Magdeburg’s Forces of Attraction project. They are about personal views of people of

© Freies Radio Salzkammergut

Cultural and artistic content 25 Q5 ⟶ Q 10 01 Power of Tradition

different ages on Europe; also SKGT workshops become one part of her find apprentices.­ Hands on SKGT! residents and visitors are invited to Manuscript, in conjunction with cooperates with schools and regional share their views. Children and Youth solo components. Ana Mendes‘ businesses. It gives people the in Dialogue, an initiative by Volkshilfe interpretation of Atlas of Traditions opportunity to do short internships, (AT), organizes workshops with results in her version of a Manuscript. get to know the work environments children from the age of 8 on migra­ All resulting works are shown in the and potentially start apprenticeships. tion, globalization and identities. The Stadtmuseum Bad Ischl during the results are integrated in the festival. ECoC year and are later circulated to Water Is the New Soil takes Atlas of As part of the festival‘s artistic frame­ regional town museums. Tradition on water. In the SKGT region, work Berlin (BE) shows a retrospective the Plätte a simple wooden boat with a of their work of the last 20 years XiBIT creates a virtual Atlas of helm, has a long tradition. After many combined with a new installation­ on Tradition Database, which will be years as a working tool and means of notions of nationalism, identities and continuously extended. This serves as transportation, the Plätte is now a tour­­- Europe. a visually appealing and entertaining ist marketing tool, and a prestigious online wiki which collects all of the object for those who can afford one. SKGT traditions and back­ground info For 3 years, starting in 2021, Wolfgang Curator: Lydia Haider (AT) the scientific re­search group has Müllegger (AT), sculptor and boat Partners: Literatur Famulus (AT), elaborated. builder, organizes international, inter­ Berlin (BE), Bodø2024 (NO), disciplinary boatbuilding sympo­ siums­ Hildesheim2025 (DE), Marion Friedmann’s (AT/UK) Mapping at lake Altaussee, bringing together Magdeburg2025 (DE) , Material Culture, Craft & Design links knowledge and expertise from all over Children and Youth in Dialogue/ to Atlas of Tradition and provides a Europe. 3 different types of boats - Volkshilfe (AT) well-researched cultural base for our 1 historical, 1 for river crui­s­ing and 1 SKGT School of Art & Craft. Starting in Estimated Budget: € 60.000.- for general use - are de­signed 2022 she researches, documents, cooperatively. In 2024 these boats are When: 2024 exhibits old techniques that are still built and accessible to the public. Duration: 4 days preserved in the SKGT. Based on her Where: Grundlsee findings, Friedmann connects emer­ ging European product/industrial/ (Artistic) Idea/Curator: fur­ni­ture designers with local crafts­ Artistic Directory people in various residencies/work­- Producers: Marion Friedmann (AT), ATLAS OF TRADITIONS shops to create new cutting-edge (Flagship) Wolfang Müllegger (AT), colla­borative work. The complete pro­ Marie Gruber (AT) cess is documented in video, inter­ Atlas of Traditions is a database, a Partners: XiBIT (AT), Brigitta Schmidt- views and photography. An exhibition manuscript and a platform for tradi­ Lauber (Institutsvorständin of Institut presents the full spectrum of design- tional events and projects, com­- für Europäische Ethnologie Universität objects/product-prototypes created ­bining tradition and contemporary art Wien, AT), Natalie Weiss (AT) and during the artisan-designer collabo­ra­- forms. Ana Mendes (UK/SE) tions. The SKGT is a region full of traditions, Estimated Budget: € 800.000.- old crafts and rites, which accompany Hands on SKGT! by Marie Gruber (AT) the annual cycle. With Atlas of Tra­ con­nects directly with Friedmann’s When: 2021-2024 ditions we take a closer look - research, pro­ject. Being a local butcher’s Duration: all year chronicle and celebrate our wealth of daughter, she knows first hand how Where: SKGT-wide rituals. Most scientific publications on difficult it is for small businesses to SKGT traditions follow a rather roman­ tizised approach. As part of Atlas of Traditions, students from the Vienna University’s Institute of European Eth­nology conduct field research. This results in a scientifically solid, yet easy and fun to read collection of rites and customs found in the SKGT – a book publication both targeted at locals, Europeans and beyond. Additionally 2 visual artists, Natalie Weiss (AT) and Ana Mendes (UK/SE) are commis­ sioned to create contemporary artistic Manuscripts of Traditions. Natalie Weiss, printmaker­ and book artist, involves schools by taking her mobile printing studio to them. These youth © Für Jakob van Hoddis/ Natalie Weiss

26 Cultural and artistic content Q5 ⟶ Q 10 01 Power of Tradition

PASCHEN (Mar­shall-Islands) or Papua are some CERAMICS BETWEEN ex­amp­les of this elementary form of TIME AND SPACE Paschen 3.0 is an experiment in music expression. and bringing genders together through links the historical cultural tradition of art. ceramics with contemporary prac­ tices and strengthens existing Euro­ Two counter poles of music meet each pean and international networks. other: (1) the traditional Paschen, which is a special kind of interlocking Gmun­den’s ceramic history dates back clapping, common in the „Inneres to the 15th century; in the 21st century SKGT“ and a male only performed tra­ it remains integral to Gmunden’s dition, and (2) new music created by artistic­ profile. female composers. The 31-year old Ceramics Market and Three female composers Martina 16-year old, newly revived Ceramic Claussen, Katharina Roth and Michaela Symposium provide the natural Schausberger (all AT), in cooperation foundation for this development. 2024 with a traditional, local ensemble, take gives Gmunden a ceramic focus. The the musical tradition of Paschen and regular public special events, regional place it in a contemporary context. Their school projects and the involvement of lo­cal ensemble - Ebenseer Tirolerhäusl all local/regional cultural associations Schützenmusi, with Pascher. enable interdisciplinary, mutual ferti­l­

© Rocky Cody ization and inspiration. Urban ceramic Paschen, in the SKGT, is practiced in installations of all genres bring the art groups of men. In the „hardcore scene“, Curator Michaela Schausberger organ­­ form out of studios and into public no women are allowed to participate in izes a big concert, involving inter­ Gmunden spaces. this tradition, as it is the case with national forms of rhythmic clapping Cooperative projects between the many other SKGT traditions. Similarly, tra­ditions. Groups from different ar­tis­tic disciplines of ceramics, music almost all famous composers are men. coun­tries and continents come to­ and literature involve regional artists If you look at the statistics of the Mem­ gether for this concert and share their and associations. bers of AKM (Austrian collecting so­ specific clapping traditions. Planet ciety) in 2018, you find that out of 100% Paschen concert is held in July, high ARGINET, the European network of ce­ copyrights only 16% are held by female up on the impressive Dachstein moun­ ramic cities, and the European Route while 84% are held by male artists. So tain massif. of Ceramics, are roadmaps for con­ we work with female composers to tinued connections – artistically, Euro­ prove that composing music has no­th­ Curator / Artistic Director: Michaela pean and internationally. The SKGT ing to do with gender. Schausberger (AT) School of Art and Craft offers courses In 2024, on a quarterly basis, a set of Artistic Idea: Petra Kodym (AT) on salt glazes and salt firing. Paschen 3.0 shows take place, each in Artists: Martina Claussen (AT), Katharina Ceramic Weeks focuses on public, a different community and area of the Roth (AT), Michaela Schausberger (AT) interdisciplinary discussion forums SKGT. The shows are interesting to Partner Artists: Tirolerhäusl with Austrian and international experts both old and young audiences, for tra­ Schützenmusi (Ebensee), and open ceramic workshops for youth ditionalists as well as for lovers of new Leader: Peter Ahammer (AT) and adults. With the cooperation of music. Possible Partner Artists: from Africa, Eucrea (D), a non-profit organization Planet Paschen is a big international Asia, America for professional artists with varying concert in the SKGT mountains. Estimated Budget: € 50.000.- abilities, a collaborative, inclusive pro­ ject is being developed. Paschen or rhythmic hand clapping is When Paschen 3.0: February, May, an archaic form of music. That is why September, December The new International Ceramic Prize we find Paschen traditions all over the When Planet Paschen: July is awarded by selected European ex­ world. As with singing, you do not need perts; a following exhibit with selected Duration Paschen 3.0: an instrument, power or technical works travels across Europe. The jury Concert duration, quarterly equip­ment. All you need is the human includes: Duration Planet Paschen: once, body and at least one hand to clap on Gabi Dewald (DE), Katarina Siltavuori concert with numerous artists your thigh. The Cakepung of Eastern (FI), Edmund de Waal (GB), Claudia Bali, many African clapping and dance Where Paschen 3.0: Moserei Casali (IT), Anton Reijnders (NL), traditions, Spanish folk music and (Scharnstein), Gmunden (Hipp Halle), Torbjørn Kvasbø (NO), Rainald Franz Flamenco, clapping traditions in Bad Ischl (Kurpark Musikpavillon or (AT), Frank Louis (AT), Piotr Kielan (PL), Eastern Indonesia (e.g. Flores, Timor), Casino Keller), Gosau (Kulturzentrum) Enrique Mestre (ES), Václav Šerák (CZ). North- and South America, Mongolia, Where Planet Paschen: Southeastern Asia, Micronesia up on Dachstein mountain

Cultural and artistic content 27 Q5 ⟶ Q 10 01 Power of Tradition

ing in rural areas can enhance the quality of life, overcomes inhibitions with its easy, unbureaucratic access and hands-on approach. The LandLuft University cooperates with several uni­versities and is dedicated to brin­g­ ing students of architecture, spatial planning, urban studies and other fields together with people engaged in politics, planning, public administra­ tion and civil society as well as inter­ ested citizens. The Salzkammergut Architecture Week also initiates several long-term re­search projects, one of which is History­ Relaunched by local architects Friedrich Idam, Günther Kain and Andreas Zohner, members of ICOMOS and lecturers at the HTBLA Hallstatt. © Jörg Wahmkow The project focuses on historical know­ledge about building culture, ex­ Ceramic Cooperation Projects are BUILDING A FUTURE perience and knowledge of traditional planned with the following partners: Salzkammergut Architecture Week handwork techniques which are gra­d­ Denmark: Danmarks Keramikmuseum ually getting lost, but which could Grimmerhus, Middelfart The SKGT suffers the same fate as provide answers to sustainable archi­ many rural regions in Europe: urban Germany: Keramion, Frechen, tecture, resource and energy effi­ sprawl, increase in commuter traffic Dir. Gudrun Schmidt-Esters, ciency. Exemplary partial restoration and unsustainable use of natural Keramikmuseum Westerwald, works of a representative historic re­sources. At the same time, the Höhr-Grenzhausen, Dir. Monika Gass, buil­d­ing with international experts, region lacks an identity when it comes Europäisches Industriemuseum für local craftsmen, interested public and to a present-day building culture,­ Porzellan und technische Keramik, stu­dents of the HTBLA allow for a which results in a poor quality of Selb-Plößberg, Dir. Wilhelm Siemen, closer look. contemporary architecture or the pro­ Eucrea fessional care of the edificial heritage. According to the principle of Simple Finnland: Galleria Norsu, Helsinki Smart Buildings by Friedrich Idam, The Architecture Week discusses ur­ Italy: Museo Internazionale delle this project also includes innovative gent questions of architecture and Ceramiche MIC Faenza, Dir. Claudia solu­tions to climate change problems. spatial planning in the region of SKGT. Casali His approach is to develop simpler, It also raises the question of what we more resilient and (in the long run) Netherlands: CODA Museum, Apeldoorn can learn from the building culture of cheaper ways of constructing houses, Austria: Ars Electronica Center, the past to meet future challenges? which makes them better accessible Museum für angewandte Kunst MAK, This project aims to increase aware­ for a wide range of the world’s popu­ Spanien: Museo Nacional de Ceramica ness among decision-makers, stake­ lation - requirements that cannot be y de las Artes Suntuarias „Gonzalez holders and the population. met by short-lived high-tech systems. Marti “, Valencia Starting in 2022, the annual seven-day Simple smart buildings are represent­­ Tschechische Republik: Museum der event includes lectures by national ed by limestone walls in the cultural dekorativen Künste, Prag and international experts, public land­scape, which were built in the 19th discussions, seminars, workshops and century by southern European migrant (Artistic) Idea/ Curator: Eva Fürtbauer excursions. An exhibition on SKGT’s workers and are now in danger of (AT), Ursula De Santis-Gerstenberg (AT) built environment is being developed. decay. The results of these research Producer: Eva Fürtbauer projects are presented within the Salz­ A main partner of Salzkammergut Partners: see above kammergut Architecture Week 2024. Ar­chi­tecture Week is LandLuft, a non- Estimated Budget: € 100.000.- profit association based in Austria (Artistic) Idea/Curator/Producer: Vladimir Vukovic, Friedrich Idam, When: Ceramic Weeks August 2024 / that promotes building culture as Andreas Zohner, Günther Kain, Symposium September-October 2024 / Baukultur in rural areas. Starting in LandLuft University (all AT) city installations Spring-Fall 2024 2022, the LandLuft University, a tem­ Where: Gmunden porary open practice and discourse- Confirmed partners: afo - architecture oriented school, takes place in the forum of upper austria, ICOMOS SKGT. This unusual University, which Austria, Verein LandLuft communicates how planning and build­ ­- (all AT)

28 Cultural and artistic content Q5 ⟶ Q 10 01 Power of Tradition

Estimated Budget: € 400.000.- Urban Styles focusing on differently Tavern Lab with ECoC applying city abled young people. Magdeburg 2025. As part of Tartu‘s When: annually in April starting in 2022 Kodavere Heritage Centre Culinary Duration: 7 days Residency, top European chefs are (Artistic) Idea/ Curator: Marie Gruber, Where: Bad Aussee (Spa and Congress invited, SKGT among them. Other Iris Haas (et al.) (both AT) Center) in 2022, Gmunden (Toscana Tavern Labs include: Art Lab (SKGT Congress) in 2023, Bad Ischl Producers: Nicole Berndt-Caccivio regional artists & invited guest artists), (Trinkhalle) in 2024, public restoration (CH/DE), Samer Alkurdi (SY/AT), SKGT Culture Lab (people from other works in Hallstatt Iris Haas (AT), Attila Zanin (AT) (et al.) cultures living in the SKGT), Partners: Moving Dance Company Bad Youngsters Lab (students from 3 Ischl, Age Company, Ich bin o.k. (all AT) SKGT tourism schools in cooperation Estimated Budget: € 100.000.- with Mozarteum), Salty Family Lab (run by people of all abilities and ages) HELLO DANCE FANS! When: in February 2024 and Regio Lab (regio­ nal­ restaurants Duration: 4 weeks creates encounters across language, and culinary tradi­ tions).­ physical, social and cultural barriers. It Where: school gyms and dance studios is a community dance project inviting in Gmunden and Bad Ischl Tavern Lab project lengths are deter­ a wide range of dancers and not-yet mined by each team, in cooperation dancers to a spe­cial group experience. with a guiding team of experienced PLANET TAVERN LAB pub/restaurant professionals. Throughout the 4-week workshops, (Flagship) people are engaged in collaborative Additional Tavern Labs will be added This is a cross-cultural and European dance with the emphasis on shaping via an open call in 2022. All Tavern rethinking and resurrection of Tavern this creative process together. The Labs use empty buildings and think culture. pro­ject aims at attracting new audien­ pub culture outside the box. They play ces with no dance experience and at Closing taverns and dying pubs are a around with notions of traditional building bridges among the various serious problem not only in the SKGT Austrian taverns, tackle topics of pre­ communities. but in many rural regions across sent day national and international Europe. The loss of taverns means not food culture, introduce varying cul­- Hello Dance Fans! combines various just the loss of jobs but also of spaces tu­res to each other, have an inclusive dance styles from traditional to con­ to meet. staff. The goal is to have a core of temporary forms. After 4 weeks, the Tavern Labs continue independently workshops do not culminate in a sole Starting in spring 2022, 4 selected and for profit 2025 on. performance people can go see, but in Tavern teams initiate the revitalization another collective dance prac­tice - of SKGT pub culture by realizing­ (Artistic) Idea/ Curator: Artistic Directory balls! Two balls, 1 for children and concepts for 4 taverns, loca­ted Producer: Program Line Executive 1 for adults, invite people to join in and throughout the SKGT. These initial Producers dance. Tavern Labs will open to the public in Partners: Salzburger Tourism Schools early 2023 and serve as pilot Tavern Bad Hofgastein/Doris Höhenwarter (AT), The workshops are free of charge and Labs. They provide real-life Tavern- Mozarteum Salzburg (AT), Bodø 2024 are conceptualized in partnership with running experience so that come (NO), Tartu 2024 (EE), Magdeburg 2025 local, national and European dancers/ 2024, we will be well prepared. Planet (DE), Lebenshilfe OÖ (AT) choreographers, among them: Tavern Lab includes 2 coope­rative Estimated Budget: € 1.500.000.- Nicole Berndt-Caccivio (CH/DE) is the projects with 2024 ECoC candidate artistic director and choreographer of cities Bodø and Tartu (Lake Peipus When: 2022 - 2024 Vienna-based Age Company, who sees Arts Route), as well as a Salt-Sugar Where: SKGT-wide age and experience as a great resource for dancing. Samer Alkurdi (SY/AT) is a dancer, cho­reographer, director, producer, move­ment and dance pedagogue, who­se ambition is sharing his expe­ rience in Contemporary with Oriental Dance and Eastern arts. Iris Haas (AT) is the director of the Moving Dance Company Bad Ischl tea­ching Contemporary, Hip Hop Jazz and Commercial Dance. Attila Zanin (AT) is the artistic director of the inclusive Austrian company “I am ok”, who teaches Hip Hop and © Rocky Cody

Cultural and artistic content 29 Q5 ⟶ Q 10

© Schwestern von Rigel 4 30 Cultural and artistic content Q5 ⟶ Q 10 02 Strength of Counterculture Strength of Counterculture STRENGTH OF COUNTERCULTURE has grown in the number of digital art and street art finds its own waterway to the SKGT projects, but more importantly, in significance for our overall through the program line. Talking statues in public spaces tell concept, as all of the 4 program lines have. The tradition of their personal stories of the dark time of National-Socialism counterculture, coming out of the POWER OF TRADITION of the as a counter strike to recent nationalist movement. salt- and factory workers movement and over time morphing into a more contemporary subculture movement, is unusual STRENGTH OF COUNTERCULTURE is the program line, where for a rural region like the SKGT. The cultural solution, the local artists and institutions from the independent art and healing brine, shows this unusuality to a broader audience, culture scene, off the beaten track of mainstream or traditional gets more people involved and strengthens the counter­ culture, find visibility and recognition. Young filmmakers cultural scene. finally find a place to show their movies for the first time. Artists work on projects with local inhabitants for their villages. Projects in this program line provide room for asking un­ People get involved in contemporary art forms, perhaps over­ pleasant questions that make us move forward, e.g. to a con­ coming some of their hesitations. temporary dealing with restitution. Alternative ways of dis-­ cus­sing and working on problems to come to solutions are Counterculture in the SKGT is a productive source of discourse, used here. Unconventional formats, from hiking on the trails of it’s not about just being against everything, it is another tool to the partisans to delivering contemporary art directly to the break down enclaves. locals, pervade the program. Subculture in alternative music,

02 STRENGTH OF COUNTERCULTURE NEW SALT FESTIVAL (Flagship) ROUTES OF RESISTANCE ART YOUR VILLAGE (Flagship) WHAT HAPPENED TO …? REAL REELS STORIES FROM THE EDGES OF DARKNESS FUTURE IS NOW! LIFE FACTORY PERSPECTIVES UNCONVENTION

NEW SALT FESTIVAL (Flagship)

Electronic & Alternative Music - Performance - Digital Arts The New Salt Festival is a celebration of our New Salt: Culture. For 10 days in September, Bad Ischl is the counter­ culture hub of Austria. The New Salt Festival is a big European electronic and alternative music, performance and digital arts festival. Locally, it is conceived as a counterpart to the “Kai­serfest” (Emperor celebration), which takes place every year in August in Bad Ischl and celebrates Franz Jo­seph and Sisi in a romantizised way.

A few weeks later, after the monarchy © David Višnjič dust has been removed from the city, the alternative culture scene is given also see various openings of exhibi­ of music, art and performance full visibility during the New Salt tions and (con)temporary art-spaces. enthusiasts from all over Europe. During the week, artists, who are part Festival. The mix of formats attracts new of a residency program, offer work­ audien­ces and creates opportunities The festival creates a frame for con­ shops in digital arts, music and per­ to participate. While the concerts on temporary art forms, but also a fertile formance. Special exhibitions and the weekends raise the visibility ground for exchange with national and com­missioned works are shown in and capability of counterculture and international artists, and thereby un­ galleries and locations around the city attract many (also new) people to join folds the potentials of both SKGT and of Bad Ischl. A festival lounge, including and enjoy. During the week, smaller European counterculture. The 2 week­ DJs, pop-up-concerts and perfor- and more intimate concerts and per­ ends focus on music-concerts, club- man­ces in the center of the city, and performance-events, but visitors serves as an important meeting point

Cultural and artistic content 31 Q5 ⟶ Q 10 02 Strength of Counterculture

formances allow for close exchange of locations of the New Salt Festival. The resistance movement. Towards the musicians, artists and people inter­ New Salt Festival also becomes part of end of WWII, the inaccessible moun­ ested. The workshops during the week a wider European network by joining tains between Dachstein and Totes add a more educational approach to Yourope, the most important associa­ Gebirge served as the last refuge for the festival. Especially for young tion of European festivals. This pro­ deserters and politically persecuted. people, who do not yet have any oppor­ vides the basis for European collab­­ Under the leadership of the legendary tunities to gain practical knowledge or orations, for learning from other’s Josef „Sepp“ Plieseis, a partisan-type skills in this field, hands-on and ex­ expertise, but also helps to raise the resistance group of about 600 people peri­mental music producing, perform­­ visibility of the festival. For the music was formed, which was widely known ing and DJing workshops together and workshop program we further in the region. Its aim was to fight with European and other international cooperate with the Elevate Festival, against the National Socialists. Their artists are offered. an important Austrian festival located cover name was „Willy-Fred“. in Graz, which combines contemporary The music program features local ta­l­ music, art and political discourse. The From May until September 2024 guided ents (e.g. The Unused Word, Chango festival team hosts certain music hiking tours are offered, retracing or Pangani) besides national and stages and contributes to the inter­ resistance routes in the mountains. international acts - both well-known disciplinary format of the New Salt Professional guides, among them artists, but also uprising newcomers Festival with its international network. Christian Topf (AT), a sociologist, who (e.g. Four Tet (UK), Soap & Skin (AT), did intensive research on the SKGT Caterina Barbieri (IT), Blixa Bargeld resis­tance movement, take you on (DE), Jenny Hval (NO), Dorian Concept Curators: Ursula Winterauer (AT), these Routes of Resistance. In addition (AT)). It invites a wide range of labels Maximilian Zeller (AT), Eva Fischer (AT), to experiencing nature, the project and music collectives such as Ventil Daniel Aschwanden (CH/AT) opens historical dimensions of the Records, Disko 404 or Arabstazy Partners: Ars Electronica Festival (AT), surroun­ding landscape to hikers and Col­lective. Experimental and avant- Yourope (EU), Elevate Festival (AT) encou­rages them to examine political garde electronic and alternative music aspects of the SKGT. (e.g. Lanark Artefax (UK), Maria Minerva Estimated Budget: € 750.000.- What could the members of Willy-Fred (EE) or Jung An Tagen (AT)) are part of When: 12. - 21. September 2024 do against the National Socialists? the program just as acts with a sub­ Duration: 10 days stantial, but less eccentric approach, How did they escape Nazi search oper­ ­- Where: Bad Ischl (various locations which enables us to reach a wider ations? Where and how did they including Lehartheater, Trinkhalle, audience (e.g. HVOB (AT) or DJ Koze sur­vive in the mountains? Grab your historical telegraph office, (DE)). hi­king boots and find out! Cafe Casino/OCC, Old Salt Brewery) The workshops cover a wide range from “Improvised Music & Digital Arts” Curator: Christian Topf (AT) with the artist Maja Osojnik (SI/AT) to Partners: Juliane Leitner “Make your Voice Heard - Empowerment ROUTES OF RESISTANCE (artist /mountain guide, AT), through Rap” with Esra and Enes is a cultural hiking project, exploring OÖ. Bergführerverband Özmen a.k.a. EsRAP (AT), “Electronic the routes of anti-Nazi partisans. Music Production with Modular Estimated Budget: € 30.000.- The SKGT, with its rugged mountain Synthesizers” with Patrick Pulsinger ranges, was one of the regional When: May - September 2024 (AT) to “DIY Instru­ment Building” with strongholds of the National Socialism’s Where: SKGT-wide the musical instrument­ inventor Yuri Landman (NL) in cooperation with the HTBLA Hallstatt department of instrument construction.­ The final line-up and artistic program, including the full workshop program of the New Salt Festival, is selected by the interdisciplinary curatorial team: Ursula Winterauer and Maximilian Zeller for electronic and alternative music, Eva Fischer for digital arts and Daniel Aschwanden for performance. The Ars Electronica Festival is the main cooperation partner in the field of Digital Arts. After their own annual festival, which takes place in the beginning of September, its team hosts and curates one of the main © Zeitgeschichte Museum Ebensee

32 Cultural and artistic content Q5 ⟶ Q 10 02 Strength of Counterculture

ART YOUR VILLAGE (Flagship)

This project is about artistically cry­s­ tallizing local identities of all ECoC participating SKGT towns.

A corresponding­ number of artists or © Rocky Cody artist groups are invited to explore these places; to be told the history and responsibility for the public space is roles of these spaces and works of art stories of those places by locals and to also the primary concern of the collec­ are analyzed, explored in performance develop projects in close cooperation tive. The garden has become a social and thus newly occupied. with the local community during the project and, in its nature, belongs to a complex that Theodor W. Adorno has Location 7: Book & Hedén (NO) year. Art your Village is a product of At the interface between architecture, our capacity building. The projects can called the cultural industry. What remains beyond the subversive is - landscape and social elements you be shown in public spaces or in various find the artists Ingrid Book and Carina buildings such as galleries, taverns or under the slogan ,The city is our gar­ den’ - the breaking up of the garden Hedén. Their projects support and private areas. Of course concrete address the power of self-organization, projects for such process-based work space from accessible to participatory, from its enclosure to opening.“ 1 along with productive regional re­ cannot be presented here. source assessment. Working in dia­ The examples below show artists pre­ Location 4: Resanita (AT) logue determines their artistic pro­ destined for Art Your Village. The The Resanita duo Anita Fuchs and jects. Central to their approach are 8 locations serve as examples for the Resa Pernthaller, use nomadic and curiosity, empathy and patience, along ECoC participating SKGT towns. Past collective processes to create tempo­ with an interest in ecology and alter­ projects, as well as core artistic me­th­ rary interventions in urban spaces, native forms of life. The chosen region ods, informed our selection process. interspersed with various forms of mirrors global conditions and becomes Artists are commissioned by SKGT24, Nature Art. the center of their research. Their along with their chosen village, to re­ Years of communication with inter­ artistic forms of expression are photo­ spond to this project. national institutions inspires their graphy, video, text or installation, de­ re­search based, conceptual work. In­ pending on the respective situation. Location 1: Dirk Schlichting (DE) stallations­ of perception spaces are During Festival of Regions Dirk informed­ by autobiographical stories Location 8: Seraphina Lenz (DE) Schlich­­ting made a very positive and low-key criticisms of civilization. Here we quote the artist directly - “The im­pact on us with his „Stiegenmuseum“ With lightness and a bit of (self) irony, production of urban spaces is the core in Ebensee. His project was a tempo­ Resanita handles elementary themes, of my artistic work. It includes planning rary inter­vention, where a staircase playing with production, shapes and as well as an approach to the city leads from an underpass to a traffic multiple layers of meaning. inhabitants and their surroundings. island. Only a single exhibit was shown The city is the stage and venue of in this museum - the staircase - which Location 5: Philipp Furtenbach (AT) social issues. I often find materials for was illuminated; the landing was has lived a nomadic­ lifestyle since sculptures in the city: clothing, covered with leaf gold. April 2016, living in more than 14 loca­ tar­paulin, furniture remnants on the tions and during travels staying over­ roadside. The resulting objects and Location 2: Iris Andraschek & Hubert night in more than 200. With self- installations are composed in a collage­ - Lobnig (AT) observation and constant­ adaptation, like manner and are reminiscent of the The two artists, who work both solo the artist tests new forms of behavior. fragility of urban cohabitation.” 2 and collectively, have for a long time This objectification literally results in examined the coexistence of different the development of a series of objects, social groups. Recurring themes in often confronting spatial situations Curator: Gottfried Hattinger (AT) their work are – alternative lifestyles, and human needs. Producer: Executive Producers different communities and their ritu­ Program Line als, and rural areas with their social, Location 6: Antoine Turillon (FR) organizational patterns. & Hannes Zebedin (SI) Confirmed Artists: Hubert Lobnig + The artists’ starting points are typically The artists start with individual artistic Iris Andraschek (AT), Kampolertas/ defined by the identity of any given interventions, mostly in public spaces, Lena Mally (AT), Philipp Furtenbach chosen place, its social hotspots and thereby establishing a discussion with (AT), Antoine Turillon (FR) the population. The potentially lasting history. Potential Artists: Dirk Schlichting (DE), effects of their projects lie in the posi­ Hannes Zebedin (SI), Resanita (AT), Location 3: Kampolerta (AT) tive tension between art installation, Book & Hedén (NO), Seraphina Lenz Kampolerta, a collective of landscape performance and dialogue – often with (DE) architects, is also a network for a playful handling of spaces and their unusual use of public spaces. „Taking associated expectations. The social Estimated Budget: € 690.000.-

1 Kunstforum international 2 Seraphina Lenz, November 2016

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WHAT HAPPENED TO …? the SKGT Culture Schools, capacity REAL REELS building workshops on research, is a European student filmmakers This project researches the history of archive management and ways to deal fes­ ti­ val.­ objects in SKGT museums and estab­ with objects of critical origin are lishes provenance research in rural organized for museum staff. Birgit The main goal is to offer young, film- regions. Kirchmayr (AT) from the Johannes interested people the opportunity to Kepler University Linz, experts from present their own films and to screen Based on historical research, we know the German Lost Art Foundation and films that are scarcely found in the that thousands of objects were stolen, the Austrian Commission for Prove­ Austrian cinematic landscape. Cur­ so-called arianized, from mostly nance Research, pioneers in prove­ rent­ly there are hardly any possibilities Je­wish citizens during the era of nance research, are invited to share for film students to show their work. Na­tio­nal Socialism and that a their knowledge and experiences in Real Reels is their place to be! significant number of these objects these workshops. are located in our regional museums. The festival addresses a young cine­ In most cases, their origins and paths In the third phase, which happens in matic audience that is currently un­ into the mu­seums are not on display. 2024, museums implement the re­ der­represented. Even at the organi­ What happened­ to ...? is a project with search results in their exhibitions and zational level, the festival involves 3 main goals: (1) to explore and raise restitute objects, if possible and wan­t­ young people interested in culture, awareness of the objects’ histories, (2) ed by the heirs - thus creating a las­ting thus expanding possibilities for them to modify how these objects are legacy. to professionally work in the field of displayed and (3) to strengthen pro­v­ culture. Show me what you got! is part of the enance research and restitution ac­ project which is open to the public and The festival starts on a smaller scale in cor­ding to the Washington Principles aims at raising awareness for prove­ 2021, gathering the necessary expe­ in Austria‘s rural regions. Until now, nance research among the general rience up to the title year. In the initial research activities, as well as resti­ pub­lic. The main target groups are implementation phase - as well as tution measures, have been focused owners of objects which were poten­ after­wards - coworkers from the cul­ on urban areas, like Vienna; hardly any tially arianized. tu­ral association Kulturverein Kino systematic research activities occur Ebensee are key players. in rural parts of Austria. The law for Art In 2024 experts from the Art History Restitution only affects federal mu­ Museum Vienna and Commission for Close cooperation with regional, nation­ ­- seums and collections, not local or Provenance Research offer free con­ al and international partners are of privately run institutions. sultations. Anyone who owns an object central importance for the festival and wants to know more about its ori­ plan­ning and organization. We have al­ The project’s 3 phases serve as a gin can come and learn more about ready established cooperation agree­- model for other European regions. their object’s history. ments with Filmakademie Wien (AT), During the first phase, which takes the Black Nights Film Festival (EE) and 3 to 6 months and starts in 2022, Ida-Viru Film Fund (EE). The cooper­­ 2 historians confer with SKGT Artistic Idea: Monika Löscher (AT) ation/exchange with Black Nights Film mu­se­ums about potential stolen Festival and Ida-Viru Film Fund isn’t Partners: Austrian Commission for objects or objects of critical origin just to support the realization of the Provenance Research, Art History within their collections. The second Ebensee film festival, but also to Museum Vienna, German Lost Art phase focuses on researching the contribute to a close connection be­- Foundation, Birgit Kirchmayr (AT) provenances of these objects and t­ween the 2 ECoC 2024 countries. creates easy to handle-databases for Estimated Budget: € 150.000.- museums which lack the technology/ The festival itself will last for 5 days tools to inventory their objects. Duration: 2022-2024 and will be divided into 3 blocks each Parallel to this phase, and linked with Where: SKGT-wide day, with one block consisting of several short films, another consisting of 2 to 3 short films and short documentary films, and a final block presenting a feature film/documen­ ­- tary.

Producer: Kulturverein Kino Ebensee (AT) Partners: Filmakademie Wien (AT), Ida-Viru Film Fund (EE), Estonian Black Nights Film Festival (EE) Estimated Budget: € 70.000.- When: 2024 Duration: 5 days in March Where: Kulturverein Kino Ebensee © Gerhard Mair

34 Cultural and artistic content Q5 ⟶ Q 10 02 Strength of Counterculture

FUTURE IS NOW! is a dialogical street art project with a broad participatory aspect taking place at the interface between edu­ cation, arts and politics. It is an interdisciplinary project, sup­ por­ting the engagement and partici­ pation of citizens in international dis­ courses as well as the exchange with international artists. Future is Now! formulates questions, but also seeks answers. It raises the awareness that people have a voice and that art and culture can help to raise it. The project leaves signs in public space, signs of people’s empowerment. In Future is Now! artists and citizens work on a common project, finding ways for collective expression. In groups of approx. 12 people, participants­ discuss the future of their vil­lages or the entire © Gerhard Mair region. They define given challenges, but also come up with critical or radical STORIES FROM THE fighters are told. The locations of the ways of how to respond to it. Ways quite EDGES OF DARKNESS busts are related to the content. In in the sense of a utopia, a vision of the cooperation with Ebensee’s Memorial future without any borders. is an artistic oral history project about Museum and the Archive of Maut­ At an advanced stage of this bottom-up personal stories in times of National hausen Memorial the stories are care­ discussion process, the interna­tional Socialism. fully researched and edited. Wolfgang street art artists arrive in the SKGT. Schmutz (AT), curator and consultant Despite the fact that large parts of the During an 8 week residency, they are for United States Holocaust Museum, Austrian society were equally inte­ introduced to the process by the Uni­versity of Redlands, Memorial grated in and supportive of the participating people. The artists use Flossenbürg,­ Max-Mannheimer-Studien­- Natio­nal Socialist regime as the these narratives, emotions and ideas to zen­trum Dachau a.o., curates the German society, the claim that Nazism develop pictorial worlds that link with project and gives advise on pedagog­ was a sole German phenomenon and the reflected themes of the local ical offers, which will accompany the Austria its victim, is widespread, citizens. Finally, in 5 public spaces in the exhi­bition of the busts. Particular “relieving” Austria of any accountability. region, graffiti and street art formats attention is paid to stories that Not until the late 1980’s did the Austrian are displayed, highlighting international implicate a European­ dimension and go­vernment officially take respon­ challenges such as gen­trification, hyper­- stories which are hardly present in sibility. Results of a study conducted tourism, climate change,­ traffic growth perception. All of the stories are also in Austria in 2019 report alarming or rural exodus - always detached from available online. At each site, alongside figures: 68% of asked persons still the laws of reason, floating centers of the character busts, visitors are able believe the victim myth of Austria and a commu­nity action. more than 50% do not know that 6 to access more background infor­ million1 Jews were murdered by the mation via XiBIT, an infoguide plat­ A catalogue docu­ments the process, a Nazi regime. Popular notions put the form. This platform acts as an online audio guide app is planned, in which National Socialists’ atrocities behind exhibition and digital audio guide. the artists talk about their works. the walls of con­cen­tration camps, far Curator: Mario Friedwagner (AT) away from where the general public Curator: Wolfgang Schmutz (AT) Producers: Program Line Executive could see them. Stories from the Producers: Program Line Executive Producers Edges of Darkness raises awareness Producers Confirmed Artists: Mafia Tabak (AT), that Nazism was deeply rooted in Partners: Ebensee Memorial Museum, Alice Pasquini (IT), Hera and Akut (DE), society. Crimes com­mitted because of Archive of Mauthausen Memorial, Marcos Milewski (PT) its ideology happened­ everywhere, XiBIT (all AT) Estimated Budget: € 145.000.- also in the SKGT. Estimated Budget: € 170.000.- When: April - September 2024 Through 24 characters, artistically Duration: 6 months of participation designed as 3D busts and installed all When: 2024 process, 8 weeks of artists in residence over the region, stories of perpetrators, Duration: all year Where: Public spaces in Bad Aussee, victims, by-standers and resistance Where: SKGT-wide Hallstatt, Gosau, Bad Ischl and Ebensee

1 http://www.claimscon.org/wp-content/uploads/2019/05/Austria-Topline-Results-English-5.2.19.pdf

Cultural and artistic content 35 Q5 ⟶ Q 10 02 Strength of Counterculture

The project is expected to set an example for the future creation of si­ mi­lar institutions, while raising citi­ zens’ awareness for alternative forms of living in rural areas. It is hoped this project will arouse the interest of the decision-makers in the actual revital­- i­zation of the whole factory area of Solvay and other brownfields of the SKGT. The revitalized district of the former Bata footwear factory in the Czech town of Zlin serves as a positive example for these initiatives.

Artistic Idea: Vladimir Vukovic (AT) Producers: Program Line Executive Producers Partners: Local building constructions, local craftsmen (builders, carpenters, © Vladimir Vuković gardeners). Estimated Budget: € 300.000.- LIFE FACTORY el­de­rly and the sick, as well as cooking and housekeeping. When: 2020-2024 is a participative life residency project Where: Ebensee in an abandoned factory. Voluntary participants are hired for the project (families or individuals). In the SKGT, numerous residential The planning phase of the project PERSPECTIVES areas have been created without sus­ ta­kes place between 2020-2021. The is a traveling open air pop-up film tainable planning. Today, these areas adaptation work and preparation of festival on architecture and urbanism, exist as pure sleeping places, without rooms are from 2021 and 2022. The that activates public spaces­ in the infrastructure, such as sidewalks, lo­ “staging of life” in the Life Factory be­ SKGT. cal providers, work places, doctors, gins 2023 and is extensively docu­ schools or kindergartens. Neverthe­ mented by video, image, sound recor­d­- In various­ places across the region, less, the mistakes of the past are being ings and texts. The entire documen­­ - Perspec­tives organizes a series of site repeated, which in the long run will t­ation will be presented in an exhibition specific film nights related to the most create economic, social and ecological in 2024, where the rooms in question pressing topics within the region: from problems. Rethinking the current can be visited. mobility to vacancy, land sealing, build­ ­ing and housing policy seems an rural-urban and transnational migra­ urgent issue in the entire region. The tion, tourism and others. The festival, increase in density of existing settle­ free of charge, engages audiences to ments and the revitalization of vacan­ discuss their cities, rural areas, and cies are important solutions for a sus­ tain­able regional development. Life Factory produces the usual: every­day life. An empty building on the former Solvay factory site (at publi­ cation date not confirmed) in Ebensee is provisionally converted during 2024 to stage a new life in its rooms. The content of this provisional revitali­ zation includes: multi-family housing, community facilities (work/hobbies), local providers, childcare and others. The factory demonstrates what a space and resource saving model of communal living/working could look like and how old, decommissioned buildings­ could breathe new life. The project includes the social component of community life and work: mutual help with caring for children, the © Yilmaz Vurucu

36 Cultural and artistic content Q5 ⟶ Q 10 02 Strength of Counterculture neighborhoods with national and THE UNCONVENTION and economist Ove D Jakobsen, both international film­makers, planners from Nord University in Bodø, join us in is an international counterculture con­- and other thinkers present at the discussions and bring European per­ ference.­ screenings. spectives. Elefsina 2021 is asked to Unconvention is not your usual con­ join the panel with their EU working During the summer months of 2024, vention. It is a gathering of European class project. Perspectives takes place on 7 nights people and beyond, united by one in 7 different locations. The program Between panel discussions, niche cul­ common interest: the opposites of includes movies such as Double ture performances take place on /off elitist culture. But it is more than just a Happiness (AT 2014, D.: Ella Raidel) on stage. gathering - Unconvention includes the reproduction of Hallstatt in the guerrilla art actions, workshops and rapidly urbanizing Shenzhen, shown in Curator: music. It explores notions of emanci­ Hallstatt; Global Shopping Village (AT Woferlstall Bad Mitterndorf (AT) patory counterculture, subculture and 2014, D.: Ulli Gladik) dis­cusses the Producers: Program Line Executive alternative culture. It asks for the con­ impact of the real estate industry on Producers ditions, historical and future cir­cum­ our city centres and agri­cul­tu­ral Confirmed Partners: Steinar Aas (NO), stances which are needed to establish environment, presented in Gmunden; Ove D Jakobsen (NO), Narva 2024 (EE) and foster these forms of culture. Andermatt – Global Village (CH 2015, D.: During Unconvention, ideas and re­c­ Potential Partner: Elefsina 2021 (GR) Leonidas Bieri) on turning a Swiss ommendations are collected - its col­ mountain village into a luxury resort, Estimated Budget: € 60.000.- lected manifesto serves as a guide­ shown in Altaussee; or Ciao Aracà (IT book for emancipatory culture. When: 2024 2019, D.: Daniel Chisholm), on a group Duration: 4 days of octogenarians maintaining the The Unconvention, lasting 4 days and Where: Bad Mitterndorf community and agriculture in a tiny encompassing multiple discussion village in Italy in spite of economic forums, is open to the public, with pressure and the land flight of younger spontaneous participation encour­ ­­- generations, to be screened in Gosau. aged. The screening program that reflects Up for discussion: assumptions/ on and contextualizes present devel­­ defi­ni­tions of emancipatory and anti- op­ments in the SKGT in a European elitist culture, conditions of solidarity, con­text, is developed by Marlene self empowerment and engagement. Rut­zendorfer, a Bad Ischl born and How can we strengthen the resilience Vienna based architect and founder and power of niche forms of cultures? of the architecture film festival Architektur.Film.Sommer at Museums- Using what happened in the SKGT re­ Quartier Vienna. gion, as an example, where the working class was fertile soil for emancipatory counterculture, the explorations con­ Artistic Idea/Curator: Marlene tinue with the historical genesis of Rutzendorfer (AT) various European countercultures and Producers: Program Line Executive subcultures, countercultural artforms Producers and lifestyles, Punk and HipHop, and Artists: Ella Raidel (AT), Ulli Gladik (AT), more. Leonidas Bieri (CH), Daniel Chisholm The Panel “Have we lost our Mines?” (UK/DE) confronts the fact that our working Partners: wonderland (platform for worlds are changing rapidly and we are European architecture, founded in therefore (potentially) confronted with 2002 by a group of young Austrian a loss of a vivid counterculture move­ architects, with 100 member offices ment. The academy of Women’s Voices throughout Europe) & movies in of Narva 2024, historian Steinar Aas wonderland. © Gerhard Mair The festival also joins forces with the CycleCinemaClub to minimize its ecological footprint. Estimated Budget: € 50.000.- When: Juni-August 2024 Duration: 7 weeks Where: Public spaces in Hallstatt, Gmunden, Altaussee, Gosau and other municipalities

Cultural and artistic content 37 Q5 ⟶ Q 10

© Gerhard Mair 38 Cultural and artistic content Q5 ⟶ Q 10 03 Impact of (Hyper)Tourism Impact of (Hyper)Tourism On our SALT.WATER journey, we saw that tourism development tion; the artistic critical mass points out the tourism impact of varies across the region. Some areas suffer from over-tourism, traffic in a region with only one main access road to its inner others are on their way towards it and some areas would like to areas. have more visitors. In all cases, for the sake of citizens and nature, awareness needs to be raised NOW. Impact of (Hyper)Tourism tries to break up the one- dimen­sional perception and presentation of the original Projects like Hallstatt Disappears have significantly developed Sommer­frische (summer recreation) and its related brine- towards a participative, artistic, scientific and discursive cure history, by not only showing the wealthy and aristocratic format. The program not only shows the current state, cul­ side, but also, finally, showing the life of the average citizens, turally and artistically, but also provides projects that offer the majority. A major exhibition and research project spotlights future solutions. the connection between money, power and art - back then and now. In the SKGT, this topic is connected to tourism, as most of The balance between comforting and disturbing is also found the renowned artists came here just in the summer season. in this program line, with some fun projects that nevertheless address challenges, like Surf the SKGT Couch. In this program line, European and international artists and scientists come to the SKGT to give us their perspectives on We found various approaches to travel and tourism, for ex­ the region so we can learn from each other. That is part of the ample, the artist in residence program or nomadic art produc­ cooperative, inclusive INCLAVE.

03 IMPACT OF (HYPER)TOURISM HALLSTATT DISAPPEARS (Flagship) SURF THE SKGT COUCH REMOTE SKGT ART NOMADIC SKGT, DAILY HYPER CRITICAL MASS B145 (Flagship) NO VIEW POINT A.I.R. TO BREATHE SALZKAMMERGUT FOR SALE

HALLSTATT by artistic intervention of transforming Estimated Budget: € 165.000.- pictures, light and sound. The audience DISAPPEARS (Flagship) When: End of March, expe­riences the transformation from date dependent on time of sunset This is a digital multimedia project in real to artificial and is able to under­ Where: Artistic part: Lake Hallstatt and partnership with Ars Electronica, Linz stand the impact such a transfor­ Village of Hallstatt (AT). The project’s aim is to challenge mation has. Approximately,­ 15 pro­ tourism­ Disneyfication. jectors illuminate Hallstatt­ buildings, Symposium: Kultur- und Kongresshaus using their facades as canvases. The Hallstatt Hallstatt, a small village of 750 inhabi­ audience watches and listens from tants, is struggling with over 1.000.000 boats on lake Hallstatt.­ The boat fleet day tourists yearly, with numbers in­ of Hallstättersee Schiff­fahrt can carry Hallstatt Disappears not only questions creasing, mainly from Asian countries. around 400 guests each round. The the impacts of over-tourism but also In 2012, an accurate, though mirrored, 7 minute digi­tal spec­tacle is shown provokes a deep reflection on tourism copy of the town was built in the repeatedly from 7 to 10 pm. Next to the marketing and destination manage­ southern Chinese province of Guang­ boat dock there is a focal stage with ment. What kind of tourism does a dong. Because of this popular copy, displays and back­ground information village and its inhabitants wish for? substantially more tourists from Asia for the on-shore audiences. Professio­ visit the “original” Hallstatt, while be­ nal, artistic documentation­ is recorded And so SYMPOSIUM HALLSTATT coming increasingly more ignorant for all people not able to attend. DISAPPEARS­ is established. about the fact that Hallstatt is an Hallstatt Disappears is more than a ac­tual town with real inhabitants. The aim is to provoke discourse about 1 evening digital performance. For A popular­ Korean TV soap opera, partly the issue of artificial being favoured 3 days, European philosophers, artists, located in Hallstatt, brought even more over real, all in order to achieve optimal scientists, city/regional developers day-trippers. results – but at what cost? and specialists in sustainable tourism To challenge this Disneyfication, the management, as well as affected real Hallstatt disappear for an evening,­ Artistic Idea: Petra Kodym (AT) inhabi­tants, are invi­ted to publicly dis­ replaced by the imitated Chinese Hall­ cuss questions of overtourism, reduced statt. A 7 minute digital sound and light Partners/Producers/Digital and quality of life for inhabitants or the orchestration tells the story of the Multimedia Art: Ars Electronica, impact on nature. The German per­for­ transformation of the 2.820 years old Michael Mondria (Senior Manager of Ars mance group LIGNA creates 2 partic­­ World Heritage Hallstatt into a new and Electronica Solutions) and team (AT) ipative performan­ces for Symposium artificial Chinese Hallstatt. A feeling­ Producers: Executive Producers Day 2 and 3. for real-life transformation is created­­ Program Line

Cultural and artistic content 39 Q5 ⟶ Q 10 03 Impact of (Hyper)Tourism

Visitors, locals and experts come to­ gether and talk about their wishes, needs, problems and solutions. The moderated discussion is open to every­one. The closing event is hosted by per­ formance group LIGNA (DE). A com­ missioned performance piece, ba­sed on Klasse Kinder! is developed by the artists. “Play the air-piano, be part of a dance gang among unsus­pecting tourists and passers-by? The dance performance ... invites Hallstatt child­ ren to be part of an extraordinary pie­ce ... to conquer public space dan­cing and experimenting with how to move © Ars Electronica Solutions in a group that is randomly mixed to­ gether without a leader” (quote LIGNA) Symposium Day 1: brands” magically attract masses of visitors - see Hallstatt, Venice, “Overtourism - Solutions and Strate­ Facts and Figures: gies” Public discussions and panels Dubrov­nik, Salzburg, Cesky Krumlov and Amsterdam.­ And their inhabitants Hallstatt: 754 inhabitants, The experts Arthur Schindelegger suffer. 1 Mio visi­tors/year = 1.326 visitors/ (Technical University Vienna, tourism inhabitant (disastrous!) and nature in the alpine region, AT), Hallstatt resident Fritz Idam, architect, Salzburg: 154.000 inhabitants, 1.7 Mio Franz Kolland (Professor for Sociology teacher, and initiator of this Sympo­ visitors/year = 12 visitors/inhabitant at the University Vienna. „Hallstatt: sium Day 2, is actively building con­ (critical) Mass and Power of Tourism“, AT), tacts. A network program initiated by Andreas Reiter (futurologist, AT), Peter Vienna: 1.89 Mio inhabitants, 7.5 Mio the affected citizens can help to re­ visitors/year = 4 visitors/inhabitant Zellmann (futurologist and researcher build quality tourism. in fields of tourism and leisure, AT), (ok) Hannes Offenbacher (creative indus­­ Performance group LIGNA (DE), com­ Nevertheless the income from tourism tries, AT), Prof. Stephan Rammler (fu­ missioned to develop a performance is only around 6% of the gdp in Austria. tu­rology and mobility researcher, DE), for this event, presents a piece similar artists like Robert Schabus (film­maker, to Dispersed Tourists. “Tourism is a Ideas: Petra Kodym, Fritz Idam (all AT) AT), Edelbert Köb (former Prof. at journey to a dreamworld controlled by Tourism and Regional Development Akademie der bildenden Künste, for­ capitalism. Tourism is repressing Curators: Eva Mair, Stefan Heinisch, mer Director of MUMOK, AT) and every­thing destroying its own dreams. Fritz Idam (all AT) philosophers present, exchange and Tourists do not want to wake up from share their knowledge and insights.­ their beautiful dreamworld. They go to Artistic Curator: Gottfried Hattinger (AT) The focus is on solutions for over- places, expecting certain pictures ... Producers: Executive Producers touristed sites and strategies for They want a journey without distur­ Program Line villages and cities to avoid overtourism. bance, a shine without disturbance … Partners: Arthur Schindelegger, Franz They want the whole world to become Kolland, Fritz Idam, Andreas Reiter, On the evening of Symposium Day 1 a commodity ... the DISPERSED Peter Zellmann, Hannes Offenbacher, HALLSTATT DISAPPEARS - the multi­ TOU­RISTS are pushing themselves into Edelbert Köb, Robert Schabus (all AT), media happening - takes place. this dream. They are part of another Stephan Rammler (DE), Citizens of world. They are strangers to all places, UNESCO World Heritage Sites, Locals Symposium Day 2: by dispersing­ in them … An uncanny Artists: LIGNA (DE) “Citizens Network of European dream. An unknown move. A senseless Estimated Budget: € 400.000.- UNESCO World Heritage Sites” asso­ciation. A beautiful star. Who Citizens of affected sites and cities knows how to interpret this dream? When: End of March come together to discuss how to over­ You can­not suppress its strangeness.” Where: Artistic part: Village of Hallstatt come the problems of over-tourism in (quote LIGNA) Symposium: Kultur- und Kongresshaus their villages and cities. World Heritage Hallstatt Sites are often visited by overwhelming Symposium Day 3: numbers of tourists. Europe is, due to its high density of cultural sites, the “Everybody, talk!” most affected continent. 472 of the Open panel discussion (including the 1092 UNESCO world heritage sites are public, inhabitants, experts and spea­k­- located in Europe. These “culture ers of previous days).

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SURF THE SKGT COUCH REMOTE SKGT ART NOMADIC This project breaks up your very own A group of 50 people, equipped with (1) Nomadic A.I.R. is a nomadic A.I.R. personal enclave! By moving tempo­ headphones, sets out for the city. They program rarily into a strangers home or letting a are guided by an artificial voice, fami­l­ stranger live at your place you are iar from navigation systems. The Small movable studios are installed in challenged in your daily routine. For en­counter with artificial intelligence unusual locations throughout the 2024 we establish an all-year resi- leads the group to a self-experiment: SKGT, such as campgrounds. Existing dence exchange program for SKGT Who do we follow when we are guided buil­dings, such as hunting/lumberjack people and visitors. This has the by a computer program? How can we ca­bins are part of the studio location po­tential to exist beyond the ECoC make decisions together? 50 people inventory, all based on temporary year. Surf the SKGT Couch is a non- observe each other, make individual usage. Almtal and ÖBB trains serve as profit project; it is about exchange, decisions and yet are always part of pop-up, short-term studios. Industrial dialogue and expanding the sense of the group. As artificial intelligence locations, factories and their offices home. Via a special website, designed observes human behavior from a dis­ become larger open spaces for inter­ by welocally, everybody can offer her tance, the voice becomes more famil­­ active studios. or his couch and/or look for a couch, iar with every step. On the way, artifi­ By creating studios outside a typical maybe in a community he or she would cial-head recordings and cinematic art situation, people connect with art have always­ wanted to live in, or on a compositions set the urban landscape in places where art is not expected. mountain top or a romantic place with to music. The journey through the city Art Nomadic is all around you - a walk a stunning view at a lake. People of feels more and more like a collective through the woods leads to meeting a different ages and backgrounds are movie. Remote SKGT asks questions poet, spending the night in a camp­ encouraged to take part - Surf the about artificial intelligence, big data ground introduces you to a painter, SKGT Couch fosters intergenerational and our own predictability. The project riding the train you meet a singer, and intercultural exchange.­ Partic­ ­- moves from city to city as a mobile step­ping out of your office inspires i­pants are asked to share their research lab. Each site-specific ver­ you to pick up a colored pencil and ex­perien­ces through posts on the sion builds on the dramaturgy of the draw. web­site thus creating a huge, colorful sub-city and thus continues to write mosaic of stories. the piece. In 2024 Bad Ischl, Bad European and international artists are Aus­see and Gmunden become part of it. chosen per Open Call and by invitation, (Artistic) Idea/ Curator: among them Daniel Beerstecher (AT). Lisa Neuhuber (AT) Curator: Gottfried Hattinger (AT) Particular focus is based on inclusive Producers: Program Line Executive Artists: Rimini Protokoll (DE) selection. Producers Producers: Program Line Executive In 2024 our ECoC cooperations are Partners: welocally (AT) Producers Tartu’s Containers of Art and Bodø’s Estimated Budget: € 25.000.- Estimated Budget: € 80.000.- European Cabins of Culture, which will create an interactive virtual live link When: 2024 When: 2024 between SKGT, Estonia and Norway. Duration: 2024 Duration: 2 weeks per city Where: SKGT-wide Where: Bad Ischl, Bad Aussee, (2) Park Lots of Art is a guerilla art Gmunden project in public space This project takes art into SKGT par­k­ ing lots. In a beautiful alpine region,­ plagued with massive traffic, one of the most valuable pieces of real-estate is a parking space. This applies to small urban settings and alpine lakes,­ where summer is the most chal­lenging season, but winter is not lacking for parking issues.

Artists buy a parking ticket and “park” themselves and their art, whatever form of art that may be, for however long they choose. In parking lots with­ out ticket regulations, artists choose their spaces the same way. By claiming a space for art, versus an automobile, the project quietly calls for atten­tive­- ness. © Ferdinand Reisenbichler

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The Kunstwerkstatt Lebenshilfe Photo in Progress, September 2024 of heavy traf­fic and environmental­ Gmun­den, a group studio for adults of onward, takes the project to the pollution. The SKGT is affec­ted by varying abilities, is an active artists’ streets. Selected photographs are heavy traffic, especially during the pool for the duration of this project. shown on billboards, which exist all summer; the region is drowning in cars. around the region. SKGT, daily is linked Due to the topography, only one main (Artistic) Idea/ Curator: Heidi Zednik to the SKGT Culture Schools and SKUL road spans the SKGT. The negative (US/AT), Ferdinand Reisenbichler (AT) (for schools). European photo­graphers effects of noise pollution, air pollution Producers: Program Line Executive of different styles, approaches­ and and stress for the inhabi­tants and Producers techniques offer workshops. At the nature are the topics of this event. Partners: Lebenshilfe OÖ/ end of 2024 the results of the project Kunstwerkstatt Gmunden (AT), are published in a catalogue. Hyper Critical Mass B145 is our version Daniel Beerstecher (AT), Tartu 2024, of Critical Mass. It‘s the celebration­ of Bodø 2024 a car free road! One weekend in June (Artistic) Idea: Lisa Neuhuber (AT) 2024, B145, the main artery road Estimated Budget: € 450.000.- Curator: Yvonne Oswald (AT) connecting the region from north to When: 2022-2024 Producers: Program Line Executive south is closed for all motor vehicles. Duration: 6 days to 6 weeks Producers Everyone with a bicyc­le is welcomed Where: SKGT-wide Partners: Photomuseum Bad Ischl to join! Visitors without bikes can Estimated Budget: € 75.000.- borrow one. SKGT, DAILY When: 2023-2024 Every 5 kilometres “rest-spots” in­vite Duration: 7 months people to stop and take a break. After This major photo exhibition is created Where: Bad Ischl by SKGT residents at the Bad Ischl resting, people can visit the repair Photo Museum. workshop stations where you can learn how to fix or upgrade your bike. SKGT, daily, curated by Yvonne Oswald In cooperation with bike shops you (AT), depicts everyday life in stark HYPER CRITICAL MASS can try new bikes, tall bikes, penny- contrast to the beautiful and pic­- B145 (Flagship) farthings and all kinds of other funky tur­esque ima­gery of tourism bikes. Concerts, among them the This participatory community project advertising. Visi­tors get the chance to Reparaturchor Gmunden by chorus takes protecting our climate (literally) see the SKGT region from another lacus felix-gmunden, street artists and to the streets! perspec­tive, providing very different theater performances both for kids insights. It is inspired by Critical Mass, which and adults provide further fun frame­ started in San Francisco in 1992. Since work program. German artist Gregor Starting in spring 2023, SKGT residents then, cyclists claim streets all over the Eisenmann turns a B145 tunnel into an are invited to take pictures or send world to raise awareness­ for problems artistic experience with sound and historical photographs on the following aspects: (1) their connection to SALT.WATER (2) the impact of tourism on their lives (3) their places of retreat in the region (4) aspects they love and dislike about the SKGT These pictures become the core of an exhibition depicting SKGT from the perspective of its residents. The exhi­ bi­tion SKGT, daily is installed from March-August 2024. The ex­hibition­ not only connects the Photo Mu­seum of Bad Ischl with its residents, who rarely visit it, but also and very importantly, connects visitors with re­sidents. Visitors are urged to contribute­ their personal views of a “day in the SKGT” via a social media feed. These impressions are also shown in the museum, resulting in 2 potentially contrasting views – the local view and the visitor’s perspective. Continuous contributions to SKGT, daily are possible and encouraged. © Gregor Eisenmann

42 Cultural and artistic content Q5 ⟶ Q 10 03 Impact of (Hyper)Tourism light installations that you can ride through. The stakeholder group we initialized for developing our mobi­li­ty system discusses sustainable ways of transportation. CycleCinema­Club joins us for a special film screening,­ where a committed and bike-enthusiast­ audience is required as the gene­rator is powered by energy crea­ted by pedaling! Films on environmental­ issues, the relationship between­ hu­ man beings and nature are shown throughout the project. Tartu 2024 joins us with parts of their Postmarket Street Festival, which is focused on reclaiming areas from heavy car traf­fic.

Producers: Program Line Executive © Petra Kodym Producers Partners: CycleCinemaClub (AT), one main road, which connects the During the project week, painting ma­ Salzkammergut Trophy (AT), SKGT with the rest of the world. But terials are available for visitors. chorus lacus felix - gmunden (AT), the desire for nature’s beauty is so Gregor Eisenmann (DE), Tartu 2024 strong that all gridlocks are accept­- Each No View Point week ends with a „take down the fence“ ceremony. Estimated Budget: € 90.000.- able. No View Point Exhibition: When: 2024 This trending phenomenon of people Duration: 1 weekend in June travelling to remote places with beau­ After the No View Point weeks, an Where: SKGT-wide tiful natural scenery just to take a sel­f- exhibition of all the imaginary land­ ­ie for Instagram, inspired the producer­ / scape drawings/ paintings created by curator to create this project. visitors takes place in the Trinkhalle, Bad Ischl. In 2024, the most beautiful views be­ NO VIEW POINT come No View Points. For the duration Prof. Dr. Heike Gfrereis, Director of the This is an interdisciplinary literature- of 1 week, a high fence obstructs the museums of the „Deutsches Litera­tur­ visual arts project that challenges the view along the bank of the lakes, right archiv Marbach“, is the curator. Arno human greed for scenic beauty. where the parking lot and the viewing/ Geiger, Christoph Ransmayr, Wolf photo point are located. Haas and Eva Menasse, Teresa Präauer Four of the most beautiful SKGT A tarp mounted on the fence, bears a and Anna Weidenholzer, all famous viewpoints, all with breath-taking literary text in 3-4 languages, descri­b­ Austrian writers with international landscapes, become the set for No ing what visitors would see, if they reputation, are invited to contribute View Point. were able to see. Renowned writers the literary description of nature. Everyone loves a fantastic view. And are commissioned and chosen by their this is exactly what you see at our fervor for nature descriptions. Curio­s­ Curator: Prof. Dr. Heike Gfrereis (DE) alpine lakes - the Vorderer Langbath­ ity for beauty is put to the test and with Producer: Petra Kodym (AT) see, Nussensee, Altausseer See, it, human perception. Imagination and Invited Artists in case of ECoC title: Vorderer Gosausee - nestled among our visual consumption habits are Arno Geiger, Christoph Ransmayr, surrounding mountains. A deeply hu­ called into question. The audience has Wolf Haas and Eva Menasse, Teresa man need for beauty unites us all. It is to read a wonderful literary text and Präauer, Anna Weidenholzer (all AT) especially easy to admire this partic­­ take it’s time, instead of taking a quick Estimated Budget: € 63.000.- ular natural beauty, because you can selfie and leaving immediately. No drive your car right up to the shore of View Point becomes a reflection both Where: Vorderer Langbathsee the lakes. It is a convenient “quick on the exploration of natural beauty (Ebensee), Nussensee (Bad Ischl), outing”, exercised on weekends by and the impact of excursion tourism. Vorderer Gosausee (Gosau), several 1000 visitors. Altausseer See (Altaussee) Visitors are invited to try their hand at When (No View Point): May + June 2024 This, of course, has an immense im­ painting and creating an imaginary When (No View Point Exhibition): pact on the beautiful landscape and landscape. By visually implementing August 2024 nature’s health. The roads between the the literary text, a new view is born. mountains are narrow and there is only A viewpoint is a point of view.

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A.I.R. TO BREATHE This is an artist in residence program which challenges the notion of the “4 hours in SKGT” tourism through art.

Instead of passing through and ticking off the SKGT box, we invite artists, specializing in art in/with nature, to stay with us for 2 months. Artists from the main Asian tourist groups visiting the SKGT – China, Japan and Korea – are invited. In contrast to day-trippers, an artistic quality stay, with an output and cultural exchange is established from 2024 onwards. Adapted vacan­ cies - as part of our long term strategy - in communities along the shore of lake Hallstatt (Bad Goisern, Hallstatt, Obertraun), where most Asian visitors go, are used as guest studios/apart­ ments. There are 15 residencies - 3 ar­tists stay simultaneously for 2 months in 3 different studios. By thinking about the regions’ landscape and nature, and by creating a piece of © Rikuo Ueda, Wind Zeichnung / Mikiko Sato art in nature, or a piece to be placed out­doors, Eastern Asia artists and Invited artists include Rikuo Ueda (JP) works of Chinese and Austrian artists, spectators, are able to perceive the and Choi Ye Leen (KR) who present as well as participants of Hallstatt SKGT differently. Art in nature is estab­ interdisciplinary compositions and vi­ A.I.R.. lished and made visible throughout the sual elements in SKGT’s na­­ture. Hallstatt area, enabling a different Curators: Lewis Biggs (UK), kind of cultural exchange. The guest Cooperation with HALLSTATT A.I.R. Alexandra Grimmer (CN/AT) artists work with material found during Manuela Seethaler, Hallstatt born cul­ Partners: Mikiko Sato Gallery (DE/JP), the specific season, like snow and ice tural manager and scientist, starts a Japanfest (JP), Manuela Seethaler- in winter, which becomes part of their biennial artist in residence program, Hallstatt A.I.R. (AT) pieces. Hallstatt A.I.R, in 2020. Her residency Artists: e.g. Rikuo Ueda (JP), project supplements artistic local Choi Ye Leen (KR) Due to the transient and fleeting na­ supply by inviting national and ture of the artwork, each residency European artists to create art in this When A.I.R.: 2024 includes photo documentation, artist decentralized area of the SKGT. The When A.I.R. TO BREATHE Exhibition: talks and excursions to the artworks. residency is open to all art forms, from September 2025 With this project, we strengthen the photography to per­formance, film, Where: Adapted vacancies along the position of visual arts in the region and theater, music or visu­al arts. From shore of lake Hallstatt (Bad Goisern, enhance another, more rigorous form of 2024 on, we want to co­operate with Hallstatt, Obertraun) cultural exchange, an additio­nal option her initiative and form a sustainable Estimated Budget A.I.R. 2024: for the 4-hour day-­trip­per. ongoing international ar­tist residency, € 400.000.- possibly with Manuela Seethaler (AT) Estimated Budget Exhibition 2025: For A.I.R. to Breathe we work with as a general manager. HALLSTATT € 25.000.- Lewis Biggs (UK), Curator, Writer. A.I.R. is building up a number of guest Director of Liverpool Biennial 2000- apartments and studio spaces in 2011, Director of Tate Liverpool 1990- Hallstatt; these spa­ces provide acco­ 2000, School of Fine Arts, Shanghai modation and work space also for University and Chair. guest artists of A.I.R. to Breathe.

We are cooperating with Mikiko Sato A.I.R. TO BREATHE Exhibition Gallery, Hamburg (DE) and Alexandra This extensive 2025 exhibition is cura­t­- Grimmer (AT/CN), curator in Austria ed by Alexandra Grimmer (CN/AT). and China. EU Japanfest spreads our The exhi­bition displays photo docu­ call to Japanese artists and insti­- mentation of the works in nature, tutions. combined and in dialog with selected

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SALZKAMMERGUT Some of the artists were, as nowadays, porary art world, influences on artists, wealthy people themselves. In the why art follows money, imperialism FOR SALE calmness of the retreat, they found and art, capitalism and art and This is a major exhibition project, inspiration to create some of their alternative stra­tegies for a successful which brings back masterpieces of art most important pieces of art, but they artist career.­ originally created in the SKGT. were also here for business. Gustav Klimt, Egon Schiele, Rudolf von Alt, For a framing music program we are The critical focus of the exhibition is Hans Makart and many other famous cooperating with the Lehár Festival on imperialism and capitalism and artists were repeatedly drawn to our Bad Ischl and Musikschulen Bad Ischl their influence on the creation of art. It region or set up a summer residence and Gmunden to perform concerts of showcases masterpieces created in here. Some of these artists were highly Brahms and Schubert, among many SKGT by artists who followed the dependent on their royal patrons, like others, who were inspired by the money, just as artists still (have to) do. Hans Makart, who painted portraits of imperial family and the SKGT. the beautiful and wealthy. SKGT for Sale not only raises aware­ Salzkammergut for Sale guided ex­ ness about the impact the SKGT had In 2024 we return some of their art hibition tours and workshops are on artists, but also addresses the works to the SKGT. Patricia Spiegelfeld primarily offered by people of varying resulting critical issues. Summer (AT), a well connected art historian,­ needs. re-creation in the SKGT, the so called author and curator at the Leopold Curator: Patricia Spiegelfeld (AT) “Sommerfrische”, was very popular, Museum Vienna and an expert for the Partners: K-Hof Museen Gmunden especially in the early 19th century. “Myths of the Sommerfrische” (a book The Habsburgs and other aristocrats, she co-authored) curates the project. Where: Kammerhofmuseum Gmunden including their entourage, spent their When: February-May 2024 summers here to escape the hot cities. Salzkammergut for Sale Lectures A large number of gifted thinkers and Parallel to the exhibition, a lecture Duration: 4 months artists followed or were invited by series is offered with invited art their rich mentors. During the historians, philosophers and artists. Estimated Budget: € 250.000.- Sommerfrische of their benefactors, The lectures reveal background sto­ there were portrait jobs and other ries, such as the circumstances of the commissioned work to do and money artists’ creative processes past and to earn. present, or the influence of the Habs­burgs on the artist’s work. The discus­sion is also about the contem­

© Gerhard Mair

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© Rocky Cody 46 Cultural and artistic content Q5 ⟶ Q 10 04 Flow to retreat Flow to Retreat Flow to Retreat can be joyous - like the ancient Romans, sporty young people. In the WATER of the LAKE project you people are talking and discussing in spas until they are Brined swim and dive down to view a magical, inclusive performance. to the Point of Happiness. Building SALT.WATER connections with artists and institutions But it can also be challenging - a Palestine artist, who fled to across Europe encourages all involved to think about their the retreat of this region, takes you on an artistic journey from origins and future. SALT.WATER Jericho to SALT.WATER SKGT. Nature is granted a retreat with the creativity of artists and students. Waste that flows down the river is collected and Flow to Retreat takes curtain calls for the many migrant cooperatively transformed into art. wor­kers from Behind the Scenes. Maybe the H2 will scream “Oh No!” a little more quietly, if the Society, especially young people, craving an analog leisure projects are effective. Scientists, experts, artists and thinkers world as a reaction to their over digitized, overcharged and are invited to the summer recreation region to present solu­ overwhelming everyday life made us think about an artistic tions but also to ask the pressing questions and hold a mirror offer for the affected. Music and sports in this program line do to us. The preoccupation with the impacts of climate change, not make you want to flow, but to go on a fine exploratory again, are disturbing and comforting in this program line, retreat to discover different styles of music in places of because a right SALT.WATER balance is needed not to drown in natural beauty or meet an international crowd of cultural and despair, but to find productive solutions.

04 FLOW TO RETREAT SALT.WATER (Flagship) BRINED TO THE POINT OF HAPPINESS FROM JERICHO TO SALZKAMMERGUT SALT | LAKE | CITY BEHIND THE SCENES ANALOG EUROPEAN YOUTH GAMES FLOW DOWN BRINE! LAKE MIGRATION DISTILLATION H2OH-NO! (Flagship)

SALT.WATER (Flagship) memory, time and commemoration in compo­nent, mirroring the natural his performances. Visitors experience processes of transformation and de­­- The exhibitions of objects, photo­g­ the installation from elevated cay. raphy and installations metaphorically­ platforms, emphasizing the complexi­ Urban Mäder’s (CH) compositional, explores SALT and WATER as the „salt ties of “Floating Gardens”. At the end of per­formative and theatrical project is of life“, as well as addressing various every exhibition, the artist invites about the history of SALT mining. The topics related to the elements. The visitors to take some salt back to musicians, choirs and actors are from flagship project include histori­- whe­re it came from: the sea. The re­ the SKGT. cal documents, existing works and maining salt is returned to the Saline. commissioned works by artists or WATER To emphasize the salt immensity of groups. Exhibitions are shown in large The water part of the flagship project the entire region, AO&’s (AT) 2012 salt halls, several smaller locations and SALT.WATER has its main emphasis on installation is continued with new public spaces. The musical com­ outdoor interventions on and in water, work. The original Altaussee installa­ mission is performed in a salt mine or as well as on works in public space. a gravel pit, depending on the time of tion is present in the 2024 exhibition in year. Since most SALT.WATER pieces form of documentation. On/In WATER: are new commissions, past works are The artist Christine Biehler (DE) has Austrian artist Leo Schatzl, a water referenced for stylistic examples. used elements­ such as water, foam, enthusiast, is commissioned to create SALT sugar, etc. in past works; for SKGT24​​ a work on water. His work MAL inspired us to invite him. MAL is a dark, chunky, Motoi Yamamoto’s (JP) installations she designs a salt installation. ball-like structure that floats on the of intricate designs use only one mate­ Norbert W. Hinter­berger (AT) is known surface of a stagnant stretch of water. rial - salt. Over 2 weeks, Yamamoto for working with unusual materials, It forms an unmistakable MAL in the transforms Gmunden’s former cotton­ such as bread (as in the project landscape, within the surrounding storage hall, the Hipp Halle, into a „aurora“), plants or sugar (as in project space, the object appears as a foreign “Floating Garden”. Drawing varying where „morality“, written in sugar, was body. li­nes of fine salt – from dense to sparse successively eaten by ants). In 2024 – he creates patterns covering nearly Hinterberger uses the material salt. Artist Christine Biehler (DE) is 80% of the floor’s surface. The hours developing a piece for flowing water. necessary for each installation are an Anya Gallaccio (UK) cre­a­tes mini­ Her work “drowning” made us curious integral part of the process. No line is malist, site-specific installa­tions, often about seeing a special work for the erased or redrawn, emphasizing the with organic matter, which gives SKGT. A small island planted with reeds ritualistic aspect. Yamamoto talks of her installations an “unpredict­able”

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BRINED TO THE POINT OF HAPPINESS is about balance, happiness and the art of conversation. It is a discussion project in unusual pla­ces. With this interdisciplinary pro­ ject we turn into ancient Romans, coming together in spas to discuss, ex­change and relax. Brine, the perfect balance of Salt and Water, is also a life balance that brings happiness. Everyone, whether local or visitor, is invited to join the discussion simply for the sake of good conversations - about our stressed out society, work- life balance and how we can each find ways to cope with the accelerated

© Motoi Yamato, To the White Forest / Makoto Morisawa speed of our current times. Healing brine waters made the SKGT and flowers floats down the river. Once selected by a computer-based algo­ famous in the 19th century, as the an hour it disappears, drowns. After a rithm fed by content most frequently names of several regional towns attest while, the refreshed now wet plants on used in news portals. Bit.Fall is a frag­­ – Bad Ischl, Bad Goisern, Bad Aussee, the island surface again. In this staged ile spectacle of vanishing words, in Bad Mitterndorf and Bad Wimsbach- miracle, the island takes its own re­ which the permanent flow of water Neydharting. We get Brined to the treat and literally descends. equates to an analogy of the stream of Point of Happiness at these traditional information that patterns down on us Julian Charrière (CH/DE) is asked to spas, but we also hold conversations daily. create an artistic intervention with the in public indoor swimming pools in ele­ment water, no matter in which Lucy+Jorge Orta (AR/FR) show work Ebensee and Gosau. At each location aggre­gate state it is. The artist already from their ongoing series „ORTA­ and for each event - invited Brine wor­ked with water/ice, e.g. in “The WATER“. It focuses on water scarcity spea­kers trigger specific topics for Blue Fossil Entropic Stories”. He went and the complex issues surrounding discus­sion. Nowadays, spa culture is a to Iceland to climb an iceberg and try the corporate control of access to boo­ming industry, with the potential to melt the frozen water beneath his clean water. The sculptures and instal­ dan­ger of becoming over-marketed feet with a gas torch for 8 hours. lations that Lucy + Jorge Orta create like so many other aspects of the Like an absurd, quixotic hero, Julian are both playful and provocative, SKGT. With a project like this we start Char­rière confronts the elements in incorporating fully functioning low- an examination of the roots and a see­mingly hopeless battle. cost purification machinery, bottling meaning of the spas and public indoor stations and transportation devices. swimming pools. WATER in public space: The aim is to broaden our under­stan­d­ With Germany’s ECoC 2025 Candidate Haubitz + Zoche / Stefanie Zoche’s ing of water sustainability. City Hildesheim (Hi2025) and their (DE) recent focus has become climate partner spa town Bad Salzdetfurth we change and the use of resources. She Curator: Gottfried Hattinger team up on this project. A delegate is commissioned to create an indoor Producers: Program Line Executive from Hildesheim hosts a Happiness work, a video installation or a work in Producers conversation in the SKGT. Vice versa, a public space. With “2027” Haubitz + Artists/ Partners: AO & (Philipp Brined to the Point of Happiness ses­ Zoche developed a cinematic concept Furtenbach et al., AT), Norbert W. sion, with a SKGT speaker, takes place for 7 screens. Rows of houses in a Hinterberger (AT/DE), Anya Gallaccio at a Bad Salzdetfurth spa. fictitious city are flooded. The facades (UK), Motoi Yamamoto (JP), Urban For a unique art experience in a public of skyscrapers and bizarre buildings Mäder (CH), Julian Charrière (CH/DE), indoor pool we asked artist Pipilotti are reflected in the water, the streets Christine Biehler (DE), Leo Schatzl (AT), Rist (CH) to create a major work for a are deserted – an indefinable void. Stefanie Zoche (Haubitz + Zoche, DE), large pool. A Brined to the Point of Artist Julius Popp (DE) is asked to Julius Popp (DE), Lucy+Jorge Orta Hap­piness location could become the show his installation “Bit.Fall” in the (AR/FR) setting for a glowing work by Rist, wel­ SKGT. In the piece the words drip off Estimated Budget: € 345.000.- coming the brining group to relax in the internet, shown as an 8 meter color. Different and unusual thoughts wide, spectacular water-curtain: fal­ Duration: 2024 might come to the minds of visitors ling water drops create continuously Where: SKGT-wide while bathing in artistically illuminated, changing “liquid” words generated and colored water.

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Carinthian architect Roland­ Gruber, FROM JERICHO TO SALT | LAKE | CITY who inspired this project, guides a discussion on how architecture and SALZKAMMERGUT urban/ rural planning can lead to a Bashir Quonqar: This project started better quality of life in this Pipilotti with my personal story as a Palestinian, Rist pool. who had to leave one life in Bethlehem Simone Seymer and Christa Hass­ and start a new life in Bad Goisern (AT), further, from the cultural association my wife’s hometown. Living in the Sudhaus in Hallein (Salzburg),­ parti­ SKGT gave me a new perspective and cipate in spa conversations in Bad energy that I hadn’t felt before; I want­­ Aussee and Bad Mitterndorf. With ed to know more about the place I was other spa guests they discuss how living in. I heard stories from people - culture and art can contribute to everything I heard made the place revitalizing a historic SALT site and more magical and inspiring, yet at the bring some happiness and a better same time I started noticing the simi­ quality of life to a town. larities between where I’m living today This is an artist in residence program Evelyn and Ike Ikrath, Doris Höhen­ and where I came from. This is exactly for visual artists and writers from warter and Olaf Krohne, initiators of what I want to focus on! a range of European SALT.WATER re- Bad Gastein’s sommer.frische.kunst This project explores and re-discovers gions.­ are invited to talk about a formerly the different layers that we, Jericho dying place that was revitalized with and SKGT, share and finds a point Artists from other European Salt, Lake the power of culture and contemporary where these 2 places meet. Mythology, and/or City regions, such as Tuzla (BA), art. It is exactly this - culture - that religion, traditions, legends and Leeuwarden (NL), Aveiro (PT), Hil­des­ trans­formed Bad Gastein into a vib­­ everything else that has to do with heim/Bad Salzdetfurth (DE), Bodø (NO), rant, contemporary alpine village. Re­- these regions are explored and pre­ are invited co­operation partners. gional development through art and sented. The project starts in 2022 with Artists are encou­raged to respond to culture can make a village a happier a meeting between the participating the concept of SALT.WATER, especially place to live, work and visit. Austrian and Palestinian artists. Part in terms of the impact of former or During the winter of 2024, special tou­ of this meeting is a workshop format - present SALT in­dustries and WATER rist offers encourage visitors to extend for discussing and positioning the resources in their home regions and their weekend stays to include project, its main focal points and guide­ ­- cities. ­lines, as well as the documentary film Mon­days, since 8 consecutive Mondays In a retreat situation, artists critically I am producing. are Brined conversation days. If address European and international success­ful, this offer will be repeated In 2024 exhibitions present what the topics of natural and human resources, in No­vember 2024, towards the end of artists created as a result of their individual, economical and social heal­­- our ECoC year. This approach supports research. ing through culture, the New Salt. They our new tourism model to encourage explore methods of unlock­­ing the visi­tors to stay for a Monday or further Working methods: Visual Arts, Film­ power of culture through WA­TER. The into the week, since Mondays are con­ making, Performance, Literature, Dis­- artists in residence are invi­ted to create versation days. Cussion.­ utopias of how a cultural INCLAVE Artistic Idea/Curator: Roland Gruber, could be. Stefan Heinisch (Artistic) Idea/ Curator: Bashir Qonqar Empty, unused places and historical Producers: Program Line Executive buildings throughout the SKGT are Producers (PS/AT) adap­ted as guest studios, which are Artists/Partners: Roland Gruber, Producers: Program Line Executive Producers part of our long term strategy. The Evelyn & Ike Ikrath, Doris Höhenwarter, lo­­cations may be remote – an old Andrea von Goetz, Simone Seymer, Artists/ Partners: Maximilian Alm­hütte (alpine cabin) on a mountain, Christa Hassfurther (all AT), Rosenberger (AT), Benji Boyadjian (PS/ an abandoned factory building or a Hildesheim 2025 FI), Johny Andonia (PS), Randa Madah lum­berjack’s hut on a lakeshore – these (PS/SY), Shada Safadi (PS/SY), Fatimah Possible Partners/ Artists: captivating surroundings and the atmo­ ­­- abu Romi (PS/IL) and Bashar Alhorub Pipilotti Rist (CH) sphere of the studio location, inten­ ­- (PS). Additional Austrian and Budget: € 155.000.- sifies and stimulates the SALT.WA­TER Palestinian artists will join the project. Duration: 3 periods with a duration of feeling. 8 weeks each (January-February, Estimated Budget: € 120.000.- April-May and October-November 2024) The 2 month residencies end with a When: August- September 2024 Where: Spas in Bad Ischl, Bad Goisern, public presentation of work created (exhibition) Bad Aussee, Bad Mitterndorf und Bad during the residencies. The presen­ Wimsbach-Neydharting; public indoor Duration: 2022-2024 tation in the remote studios can be an swimming pools in Ebensee and Gosau Where: Alte Brauerei, Gmunden

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exhibition, an installation, a reading, a The SKGT is an internationally well work of people with migration back­ performance or an interdisciplinary known tourism and recreation region ground, are invited to share stories. presentation. Excursions to the A.I.R. – with many workers in the background The elderly who need care, construc­ studios are regularly organized. Visi­ keeping the engine running. They work tion companies whose existence de­ tors go to these remote places, expe­ in gastronomy, the tourism in­dus­try, pends on them and restaurants which riencing the SKGT in a different­ way. as construction workers or as geriatric – contrary to the trend – are still A.I.R. SALT | LAKE | CITY attracts nurses for the aging population­ of the suc­cessful due to their support. visitors interested in culture and those region. Without them, many busi­ The focus of the film is to show these curious about the region. nesses would be unable to operate. people not only as workers, but above Since the 1970s, people from different all, as fellow human beings living in Producers: Program Line Executive countries (Ex-Yugoslavia, Turkey and this region, who tell their stories in Producers recently Syria and Afghanistan) have con­versations prepared by Ruzica Confirmed Partners: Hildesheim/ Bad moved to the SKGT to live and work Mili­ce­vic and held in their preferred Salzdetfurth (DE), Bodø (NO) here. These people work behind the languages. Possible Partners: Aveiro (PT), scenes of the very successful Brand Leeuwarden (NL), Tuzla (BA) SKGT, but are hardly visible in public (Artistic) Idea/ Curator: Ruzica Estimated Budget: € 460.000.- everyday life. Milicevic (AT), Alenka Maly (AT) When: 2024 Producer: Alenka Maly (AT) The film project BEHIND THE SCENES Duration: 4 residencies per site, Partners: Regional Competence Center accompanies not only people who 2 months each for Integration and Diversity (REKI), ca­me here a while ago and whose chil­ Where: SKGT-wide Zauner Café and Cake Shop and other d­ren and grandchildren were already regional businesses born here, but also people, who arrived recently. All of them work in jobs Estimated Budget: 80.000 € BEHIND THE SCENES crucial for the SKGT; the movie tells When: 2020-2024 their stories. Where do they come is a film project making the invisible Duration: Production 2020-2023, from? How do they see their work Screenings 2024 multinational workers in the SKGT en­vironment? And most importantly - Where: SKGT-wide visible.­ what does their life in the SKGT look The project is initiated by Ruzica like apart from work? Milicevic, the manager of the Regional One of the cooperating businesses is ANALOG Competence Center for Integration the Zauner Café and Cakeshop which Exhibition and Performances and Diversity (REKI), and produced by participates in the film parts about the Analog is the counter to our digitized, the Upper Austrian artist and film work environment. The Zaunerstollen di­rector Alenka Maly, who in 2018 pro­ electrified world. With performances itself is already the result of European and exhibitions, the project searches du­ced the award-winning film exchange, as it arose from trading “European Grandma Project”. for profound artistic strategies and spi­ces and confectionery knowledge grounded counter-models to slow Every year 150.000 Zaunerstollen (a with­in the countries of the Habsburg down tempos, granting viewers a hap­ world-famous sweet from Bad Ischl) empire. Today, this tradition is culti­ tic cosmos versus a virtual one. This are produced and exported all over the vated at Zauner by people from all over cosmos manifests itself in artistic world. Behind almost each pastry is a Europe and beyond. Employers, like works of quality and craftsmanship, or woman of migration(al) background, the Zauner family, as well as other in intimate performances with public whose story hardly anyone knows. businesses and people reliant on the participation. For Analog’s performance component 4 artists are invited: The New Zealand performance artists Kate McIntosh creates productions which mix components of theater, vi­ sual arts, dance and stand-up comedy. Using a playful approach, identities change – is it fiction or magic? For our selection, we used McIntosh’s inter­ active performance/exhibition „In Many Hands“ – described as “a unique experiential space in which the au­ dience is gradually touching unknown things, reconsidering familiar objects and registering everything from smell to touch to sound.” © Daniel Leitner

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For artist Lotte van der Berg (NL), we looked to her participative per­- for­mance „Building Conversation“. To quo­te the artist: “The way we speak influences the future we create. Buil­ ding Conversation is developed by a collective of artists ... Inspired by con­ versation techniques from all over the world they execute and perform dif­ ferent conversations together with par­ticipants in cities all over Europe.” In this project, everyone is invited to participate – to talk – making the au­ dience the performance, which always ends with a common meal. Jacob Dahlgren’s projects (SE): “No conflict no irony“; and “I, The World, Things, Life“ are the base for including © Rocky Cody the Swedish artist in Analog. His work explores the tension between pure EUROPEAN YOUTH across Europe, the project strengthens the concept of the European munici­ formal abstraction and peoples’ shared GAMES cultures. pality partnerships, that many munici­ is a sports project inspiring young palities in the SKGT hold. Together TinTin Patrone is a German-Filipino people throughout Europe. with the numerous sports clubs of the multi media artist, film and music region, they participate in contests, Sport is one of the strongest con­ producer. She combines music, located at different sports facilities nectors between people. Sporting installation, performance and sculp­ across the inner SKGT and the spi­r­it means fairness, friendship and ture – all in examination of the border­ Aus­seer­land such as the Austrian re­spect – values, which are in danger lines of artistic genres, culminating in Sports Resort, a national sports and in today’s Europe and thus need to be a hybrid work of everything. Her per­ recrea­tion center in Obertraun (track called into full consciousness, espe­ for­mances involve people from the and field competition), the football cially among the people who will shape region. A good example of this is fields in Altaussee and Bad Aussee, the the Europe of tomorrow. „Krachkistenorchester Analog“ (Noise moun­tain bike track between Alt­ Box Orchestra Analog). This project by former track and field aussee (Hagan Lodge) and Bad Goisern Analog’s exhibition component is an athlete Holger Schwesig celebrates and the Parkbad Bad Goisern ongoing work in progress. At publi­ sport as an important part of culture. (swimming). The European Youth Games create an cation date Lithuanian artist Katrina With this project, Holger Schwesig exciting and creative plenary for young Neiburga (LT) is confirmed. One focus plans to establish sport as a platform people from all over Europe to connect of her work is a preservation of living for intercultural exchange in the SKGT and exchange through sports. Using memory, poetically and truthfully, even and for the development of relation­ sport as a core element of youth cul­ if it hurts. A good example is „Hair ships among young people from dif­ ture and an important part of Austrian Stories“. With a keen interest in so­ ferent European countries. ciology, she questions our prejudices culture, it sets the basis for raising about the nature of things. Her artistic curiosity about Europe and helps to range is from installations, exhibitions break down cultural barriers and finally Idea/Producer: Holger Schwesig (AT) and stage design. xenophobia. The project invites young Partners: Austrian Sports Resort (BSFZ differently-abled people between the Obertraun); many SKGT partner cities, Curator: Gottfried Hattinger age of 14 and 18 to take part in various among them: Úsov (Czech partner city inclusive contests: mountain bike, Producers: Program Line Executive of Bad Aussee), Röttingen (German track and field athletics, swimming, Producers twin city of Bad Mitterndorf), Plaisir soccer and others. While this frame­ (French partner city of Bad Aussee), Proposed artists: Kate McIntosh (NZ), work allows for non-verbal communi­ Lempdes (French partner municipality Lotte van der Berg (NL), Jacob cation, which enables everyone to par­ of Hallstatt), Gödöllő (Hungarian Dahlgren (SE), TinTin Patrone (PH/DE), ticipate equally, it also encourages partner city of Bad Ischl) and others. Katrina Neiburga (LT) young people to communicate in dif­ Estimated Budget: € 300.000.- Estimated Budget: € 170 000.- ferent languages. When: 2024 When: November During 2 weeks in summer, sports Duration: Performances 4 days, competitions in various Olympic dis­ Duration: 2 weeks in summer Exhibition 1 month ciplines are held across the entire re­ Where: Bad Aussee, Altaussee, Where: Vorchdorf gion. By inviting various sports clubs Obertraun, Bad Goisern

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FLOW DOWN is a sound laboratory and cultural spa­ ce on water. Intended as a literal FLOW TO RETREAT over water, it is a space for listening and simply being. From performance stage to meeting space, the 2 sta­ges invite you to linger - to listen to water, birds, wind, conversations, stories­ and music. The musical spectrum, curated by Chri­stian Kapun, ranges from con­ temporary classical compositions, in­ cluding commissioned site specific works, to authentic folk music. Con­ temporary classical music in particular seldom reaches the general public ear. Audiences hear free improvisation mee­ting strict form; old music com­ © Walk the Plank bined with new sounds. Readings - poetry, stories and plays - augment BRINE! formance tells the story of SALT. the 2024 program, all based on open WATER – BRINE! Along with music and is a collaborative multi-media perfor­ call and/or per invitation. Particular songs, giant mythical characters act mance and musical event on Lake attention is paid to offering the loca­ out the story, coming to life via lights, Traunsee. tion to young musicians and compo­ cranes, boats and performers. sers, and those not yet well known, to BRINE! involves community members, The audience is on shore, along the old present their works. boating associations, musicians and lake-side street leading from Gmunden musical associations, children and Stages are designed in cooperation to Ebensee, and on the water, in boats youth from the regional music schools. with architects Lugmayr & Schwarz­ all around the performing boats. gruber and artists Regine Pots (AT/ZA) People, along with the flotilla, perform and Donna E. Price (US). the centuries old journey of SALT.WATER, After the performance, BRINE/SALT from Hallstatt to Ebensee to Gmunden. leaves the cove, accompanied by the flotilla, to finish its journey across the For BRINE! we are working with the Curator: Christian Kapun (AT) lake towards Gmunden. In Gmunden, experienced ECoC musical partici­ Partners: Architects Lugmayr & at the Rathausplatz, BRINE/SALT is pation collaboration between Tim Schwarzgruber trans­ferred to shore. Stei­ner (UK) and Ondemarela (PT), Producers: Program Line Executive together with outdoor arts specialists Producers Walk the Plank (UK) whose School of (Artistic) Idea/ Curator: Artists Regine Pots (AT/ZA) and Spectacle model is being adapted to Artistic Directory Donna E. Price (US) form a key element in our capacity Producers: Tim Steiner (UK), Estimated Budget: € 110.000.- building school. The School of WOW, Ondamarela (PT), Walk the Plank (UK), the SKGT participatory performance School of WOW When: 2023-2024 & beyond branch of our School of Art and Craft Partners: School of WOW, Traunsee is a key part of the production; it is Duration: 2024 bi-weekly concerts at boating associations, Stummer Boote, their lar­gest performance of the year. each location, May-September ferry boat companies Loidl/Eder, Peer, It show­cases the skills the people of Where: river Alm (Kotmühle Bahnhof), musical associations, musicians, School of WOW learned in the build up river Traun (Bad Goisern), river Traun regional music schools (Alte Brauerei), 2 locations chosen years. Estimated Budget: € 500.000.- based on feasibility studies The performance day merges with Traunkirchen’s traditional Märchen­ When: August 3, 2024 nacht (Fairytale Night). An illuminated (rain date August 4) flotilla, made up of sailboats, e-boots, Duration: afternoon until late evening kayaks, SUPS and anything that floats, Where: the cove of Traunkirchen, escorts illuminated BRINE/SALT from Traunsee (main performance location) Ebensee to Traunkirchen. Ebensee – Traunkirchen - Gmunden The flotilla’s first stop is the natural (flotilla route) cove of Traunkirchen, where the per­

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LAKE In summer 2024, LAKE is shown for endless cycle of buying, using and 2 weeks in and on lake Altaussee. The disposing of trash and recyclables has (Like A Kingdom of Emotion) contemporary dance performance left a human impact on our landscape is an inclusive underwater perfor­ con­sists of 2 connected parts: and rivers. mance project initiated by the French 1 performance on a platform on the choreographer Sophie Bulbulyan in wa­ter, 1 underwater. The school component Migration ini­ cooperation­ with the Company tiates a pilot program for a regular DK-BEL. LAKE offers the audience different ri­ver Traun clean-up linked with an ways to enjoy or almost become part ar­tis­tic aspect of using collected of this performance: People, certified “trash” as artistic materials. Starting in in diving, can purchase underwater 2024, 2 river clean-up sessions will be tickets, which allow them to watch the launched, one in early summer, the performance at 5 meters underwater second in late summer, coinciding - just a breath away from the under­ with the Austrian school year schedule. water dancers. At the same time, on Following each clean-up period, art the lake surface, the snorkelling au­ and sculpture projects take place in dience has a panoramic view of the regional schools. Professional artists performance by watching with a mask are matched with schools to realize and fins. And for all those who prefer the projects. to stay dry, the performance can be enjoyed sitting comfortably or laying in The collected debris is sorted and the grass on shore, watching the live what isn’t useful for art concepts is screening of the performance on a big properly recycled. The project raises video wall. awareness of waste but at the same time encourages school children to think creatively with found materials. (Artistic) Idea/ Curator: A selection of students’­ works is Sophie Bulbulyan (FR) exhibited in Octo­ber/November 2024 Producer: Sophie Bulbulyan (FR) and February/March 2025. The exhibition travels to various locations Partners: DK-BEL (FR), regional diving in the SKGT. schools (AT) Estimated Budget: € 360.000.- Regine Pots and Donna E. Price‘s exhibition/documentation titled Distil­ When: July/August 2024 lation is based on a 2 year cycle of the

© Carolin Negrin Duration: 2 weeks artists collecting and documenting Where: Altausseer See The project embraces the power of debris along the Traun – from late water in an artistic, educational, social spring through the end of summer and human dimension. Water is one of 2023 and 2024. The resulting exhi­ the most important resources in the bition includes photography, video, world, which all people, countries and sculpture and objects. cultures share. Moreover, water is an MIGRATION element that has the power to connect Artistic Idea/Curators/Producers: different people and to express values DISTILLATION Regine Pots (AT/ZA), of equality and solidarity. Because it Migration Distillation is a twofold pro­- Donna E. Price (US) creates a different environment for ject: Estimated Budget: € 95.000.- movement, challenging the limits people are given on land. MIGRATION, the pilot program for river When: November 2024 clean-up, involves schools in the Duration: 2023-2024 LAKE is a contemporary dance and clean-up and repurposing of trash into performance project presenting 15 dif­ art. Where: Bad Goisern, Bad Ischl, ferently-abled professional and ama­ Ebensee, Gmunden DISTILLATION, is the artistic exhibition/ teur performers from 3 collaborating documentation of Regine Pots and countries: France, Greece and the Donna E. Price’s exploration of the SKGT/Austria. Sophie Bulbulyan, who river Traun. co-realized the world’s first under­- wa­ter performance project in 2015 as Both components aim to raise a part of a Creative Europe project in col­lective consciousness of what the Greece (Drops of Breath), arranges ri­ver Traun collects, transports and a new ensemble, including local deposits on its riverbanks. With the diffe­rent­ly-abled people, to develop a population boom in the SKGT, among new production for Bad Ischl-SKGT24. them 1000s of tou­rists, the seemingly

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H2OH - NO! (Flagship)

H2Oh - No! is an interdisciplinary pro­ ject platform for environmental issues and for explorations of the relationship between culture and nature. Since all life is dependent on WATER -

H2O - and there is no plant, animal or other life without it - we chose the title to reference impacts from climate chan­ge (oh no!). Since youth are taking responsibility for where adult stake­ holders and society are failing, young

citizens raise their voices in H2Oh - No! What do we do to nature, what does nature do with us? We are confronted with apocalyptic visions of climate © Rocky Cody change, overexploitation, species ex­ tinction and cataclysm. The artistic nature. As long as we keep forcing Matthias Pointinger (Austrian Federal strand of the H2Oh - No! project asks water to act against its nature, it will Forestry Company, AT, Field of exper­ artists to approach this topic with a not be a friendly element. It always tise: water, fish water, archeology) is global view, and with regard to the strives to act naturally. And that is the working on this project with us. SKGT, to develop multiple strategies answer for the future: water systems We want to invite artist and researcher and concerted actions in form of have to be (semi)natural.” Felix M. Hediger (DE), Hans Jörg strong statements and exhibi­tions. Schenner (Head of the Pollution Interaction and exchange between­ There is much to discuss in the Con­trol Society Lake of Hallstatt, AT), locals of all ages, scientists and artists H2Oh - No! Conference: Prof. Gerald Pollack (Bioengineering, and interdisciplinary works of What does seminatural mean? Can we US), and envision a cooperation with European and international scientists learn from the past? How do we keep stakehol­­ ders­ from Slovenia which and artists, as well as results of scien­ good quality in the water bulwarks? since 2016 legally guarantees water tific research are part of the H Oh - No! Political aspects concerning protec­ 2 supply of highest standards for its program. tion and state responsibility for drin­k­ citizens. ing water reserves. How can we trans­ H2OH - NO! includes: port clean water over long distance­ Tartu 2024 AoS Urban Nature

- H2OH - NO! CONFERENCE pipelines and does it make sense? Do Festival partnership with H2Oh - No! - H2OH - YES! BIODIVERSITY intelligent weather systems protect us Conference­ - WATER SOUND FLOWS from heavy rain phenome­ ­na? From We partner with Tartu’s Arts of Survival - ACTA LIQUIDA overheating rivers and pos­sible natural Urban Nature Festival, which is a cooling? From the under­estimated H OH - NO! CONFERENCE 1 week long family festival dedicated 2 water resonance capacity? How can is an interdisciplinary scientific and to nature in the urban environment. we extract medicine residue from our Together we explore the relationship artistic conference about all aspects drinking water? of water. The conference takes place between culture and nature. There are at the spring source of the river We need the help of water to conquer lecturers and speakers from the SKGT Traun and at the base of the melting the challenges it brings to us. Do we who talk about essential topics Dachstein­ glacier. see water as a friendly element now­a­ connected to nature and culture in days? How can we rebuild the friendly Arts of Survival Urban Nature Festival­ Martin Neuhuber, a young water engi­ symbiosis? and vice versa. This is an excellent neer, researcher and enthusiast from chance to see Tartu performers and Bad Goisern, is author of this scientific Students co-design and co-produce artists in the SKGT. and artistic water project. the H2Oh - No! Conference. Since the young generation is more and more Narva 2024 Accelerator for Sustain­ “Water and humankind have always expertizing in and dedicating them­ able Development Goals partnership formed a perfect symbiosis. Nowadays selves to environmental issues, star­t­ with H2Oh - No! Conference. We part­ acceleration sometimes makes us ing in 2023, specific school projects ner with the Accelerator experts, who blind to this vital actuality. How we are launched so students can be part have not just been successful in green treat water is not just a challenge, but of the conference preparations. innovations and circular economy, but a big chance! Looking at our high tech also in accessibility equality and society, we see how far we got away Artists and researchers search for inclusion. Experts, activists and artists from nature. We can live like that, but answers, present solutions and scien­ from each region exchange experi- the water itself will never remove from tific knowledge: en­ces and solution proposals.

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H2Oh - No! Film Screenings H2Oh - No! Exhibition ment for planet Earth ... (© website APEC blue, along with other films and asks artists to approach environmental kirstenjohannsen.de). In the H2Oh - No! documentaries by Katrin Hornek (AT) issues with a global view, as well as Exhibition she shows new work. are shown during the H2Oh - No! a SKGT view, resulting in mul­tiple Con­ference. Depending on the weather, strategies shown in a powerful exhi­- H2OH - YES! BIODIVERSITY they either are screened open air at bition. the Seewiese Altaussee or indoors. is an interactive educational, sensorial Three of many participating artists and artistic project about biodiversity. already have been asked to participate: Katrin Hornek’s work playfully explores The motto of this project is also the the strange paradoxes and conver­ Uku Sepsivart (EE), The Amateur Na­ core motto of the Alpengarten and gences of life in the Anthropocene era, tu­ralist: Researching the SKGT Forests. focuses on the beautiful, nearly ideal the new geological epoch in which the world of the SKGT: retreat of the effects of capitalism, colonialism and „As I live in a city I sometimes crave to live within a naturally wild environment. species - retreat to the species, retreat exploitation are embedded in the ma­t­ of variety - retreat to variety. eriality of the earth. As an artistic stra­ ... When I have stayed in the country­­ tegy, Hornek follows stories and traces side for longer periods, I have found Anna and Thomas Steiner from Bad of the material world by tracing that natural processes can feel quite Aussee are graduate engineers (BOKU strands of different discourses or hostile and that my instincts for sur­ Vienna) and created biodiversity in transformations of their environment. vival awaken. I have tried to keep ma­ their publicly accessible Alpengarten. APEC blue: The buzzword »APEC blue« king artworks in a way that does not Biodiversity is a big topic across Euro­ is being used in Chinese networks to oppose nature so that the artwork will pe. From 2024 on an exhibition, infor­ comment critically on the state- be completed by creating conditions mation, education and sensitization crea­ted blue sky, which was produced for nature to take its course ...“ program is established by the Verein by the Chinese government during the (U. Sepsivart).­ For the H2Oh - No! Naturerlebniszentrum in this Alpen­ APEC China summit (Asia-Pacific Exhi­bi­tion, Uku Sepsivart researches garten with an enormous diversity in­ Economic Cooperation) in 2014. In the the forests of the SKGT; his documen­ cluding rare butterflies, wild bees video, a blue smoke grenade takes on t­ation of this exploration is presented. and rare plants. The program creates the task of covering the smog cloud. Böhler & Orendt (DE): In the spirit of aware­ness and proposes solutions for Casting Haze: In this long-term pro­ the work “Give us, dear” the artist duo the outcome of a biodiverse network. Students, the new specialists and ject, Katrin Hornek, in exchange with develop an installation for H2Oh - No!. scientists, wants to extract CO2 from With the installation “Give us, dear” air or water and mineralize it into a Matthias Böhler and Christian Orendt sculpture, thus editing and accelera­­ created a metaphor for the predatory ting the CO2 cycle. The resulting exploitation of man in nature. The cen­ sculp­ture is to be awarded in 2020 tral artistic reference of the artist duo as a „decarbonization trophy“ to re­ is the tragicomical political and ecolog­ ­- searchers who contribute sustainably ical impacts of the desperate efforts to the transformation of the world‘s of the animal, which calls itself homo climate. sapiens, to rearrange the world accor­d­- ing to its limited imaginations and ex­ Greetings from the Dachstein - the cessive needs. (translated to English conference about the effects of from the © German text found on climate change, initiated by Hans vfmk.org Verlag für Moderne Kunst) Fuchs (AT) is part of the big H2Oh - No! Conference program. Kirsten Johannsen (DE) uses video, sound, computer-based techniques In 10 to 20 years the Dachstein Glacier and photography in her artworks. The will be gone, even if climate objectives results are site-specific installations, are achieved. With this in mind, in the sculptures and interactive environ­ literal last days of the glacier, an inter­ ments that actively involve the viewer disciplinary Symposium remem­bers in the artistic concept. The content is the influence of Dachstein Glacier ex­ concentrated on space as the carrier plorer and artist Dr. Friedrich Simony­ of an individual localization ..., as well (1813-1896). Contemporary scien­tists, as on the representation of historical explorers and artists show their per­ and contemporary natural spaces. The spective on climate change and the Nomadic Nature Kit, for example, is an con­sequences. Framed by an artistic artwork made for future astronauts program with music, literature or vi­ while going on long-term flights into sual art, another urgent European outer space. While symbolizing the issue is addressed at the base of the ideal home and paradise, the plant- Dachstein Glacier in Gosau. based artwork acts as a visual replace­ © Rocky Cody

Cultural and artistic content 55 Q5 ⟶ Q 10 04 Flow to retreat

nature offers. Anne Duk Hee Jordan tional and performative activi­­ties, opens doors to an artistic universe in various modes of acoustic prop­­ which she humorously creates roman­ agation, ample and unorthodox use of tic machines that reflect, expand, or loudspeakers, as well as diverse sound transform biological processes and carriers which travel via public and chemical reactions between living individual transport. The represen­ organisms and dead material. tation of sound is continuously trans­ formed while travelling, acquiring Tea Mäkipää (FI/DE) shows a com­ co­lors, tastes and smells, picking up missioned work for H2Oh - Yes! Bio­ impurities and leaving residuals – the diversity at the Alpengarten Bad same as water flowing through a Aussee. We were inspired by her “Bio­ landscape.­­ tope-to-go” or “10 commandments for the 21st century”. The Finnish-born ar­ A multitude of recording and listening tist confronts the prospect of impen­d­ stations – public as well as intimate – ing ecological disaster. Tea Mäkipää allow the audiences to par­ticipate and critically deals with aspects of our eavesdrop into the water-sound flows. globalized western society. Her aim is to provoke discussions and to address Visitors share listening experiences – the sense of responsibility of the from states of water to sound pieces viewer on the level of everyday life to installations. decisions. H2Oh - Yes! Biodiversity Sonic transformations are heard from shares this aim. “Biotope-to-go” was a water, aqueous rock, salt, direction car, Mäkipää morphed­ into a biotope and reflection. The composition­ on wheels by planting different crops the­mes are from aggregate states of on roof, hood, heck and the inside of water, landscape, people and culture. the car, where also some animals were Through electro-chemical and mechan­ ­- living. “This work visualizes in both a ical means, the project explo­res clear and impressive way the extent to sedimentations – providing us with which people try to dominate and energetic/auditory access to histories control without respect for the rights and archaeologies, as well as tracing of animals and plants to maintain their invisible/hidden streams in the SKGT. proper place in the urban environ­ © Klaus Filip A cargo bike team trans­ports sounds ment.” (© Tea Mäkipää website) along old salt trading rou­tes. Stream­­ ad­vocates­ for nature, co-host the ing water sounds are carried over long events of H2Oh - Yes! Biodiversity. WATER SOUND FLOWS distances via laser beams. Road maintenance staff, forest The SKGT was shaped by water. While Artists, visitors and inhabitants are ran­gers, farmers, agricultural oper­a­ water is still omnipresent in its liquid trading water sounds among each tors, communities, home garden form, water’s former salty sediments other. Sound-sharing opportunities owners, and everybody interested, became the foundation of SKGT’s are via pop-up listening stations, have access to information and settlements, its specific heri­tage and sur­prise concerts and performative options for enga­ge­ment. Interested its name. inter­ ventions.­ agricultural opera­tors are informed Also in the domain of sound, we find The team consists of field recordists, about the biodiver­sity of their prop­ 2 phases: the propagating stream composers, performers, technologists erties. Long term na­tu­ral screens are covering distances between a source and trans-disciplinary artists. Our ex­ created, their changes­ serving as and a perceiver, and sediments in the perimental take on sonic art allows us visualization for the public. form of recordings – audio inscribed to holistically integrate the environ­ Into the Wild installation and herbal into durable materials. mental, musical and technological dinner, by Anne Duk Hee Jordan (DE), With this project, we endeavor to link com­ponents of the project. An addi­ artistically accompanies H2Oh - Yes! the themes of transport and commu­ tional flexible ensemble of performers Biodiversity. In the Alpengarten Bad nication to the waterscapes of SKGT. intervene acoustically at various loca­ Aussee, the sensual taste walk, where Thomas Grill and his team interconnect tions. Sound-transport objects crea­t­ visitors go back to the basal and eat the entirety of the SKGT region by ed by ceramicist Martin Kunze (AT). with their own hands, is installed. using representations of the sounds of The project is continually influenced water in diverse forms and employing It is a board of long-forgotten herbs, by the curator’s ongoing research of various artistic strategies and edible fragrance flowers and ancient “Rotting sounds – Embracing the tem­ technologies.­ tubers. Visitors are invited to take a poral deterioration of digital audio”, pleasureful adventure journey of per­ A network of sound streams over hills supported by the Austrian Science ception and consume the fruits that and through valleys, using composi­ Fund (FWF).

56 Cultural and artistic content Q5 ⟶ Q 10 04 Flow to retreat

The 2024 project spans two 2-3 week students tell their own fish stories and Artists: Anne Duk Hee Jordan (DE), long blocks of time. The 2 blocks are in memories. Tea Mäkipää (FI/ DE) April/May and July-September. Producers: Thomas and Anna Steiner (AT) + Program Line Executive ACTA LIQUIDA H2Oh - No! Conference incl. Greetings from the Dachstein Producers is both an artistic discourse between Estimated Budget: € 36.000.- 2 artists and a discussion forum about Idea / Curators: Martin Neuhuber (AT), environmental changes and its effects Hans Fuchs (AT) When: from May 2024 on on the local fish culture. Artistic Curator: Gottfried Hattinger Duration: from 2024 on (AT) Where: Alpengarten Bad Aussee The installation acta liquida is the Producers: Martin Neuhuber (AT), ar­tistic documentation of Traunsee Hans Fuchs (AT) + Program Line Water Sound Flows wa­ter, native fish, climate change, Executive Producers me­mory and fishing. Heidi Zednik’s (Artistic) Idea/ Curator: Thomas Grill filter pa­pers, gathered over decades Partners: Tartu 2024, Narva 2024, Producers: Program Line Executive from the Altmünster fish hatchery, are Matthias Pointinger (AT) Producers a 1:1 print of Traunsee water from Possible partners: Slovenian Artists/ Partners: Félix Blume (FR), Novem­ber through March. During the Stakeholders, Felix M. Hediger (DE), Till Bovermann (DE), Angélica Castelló hatching period, lake water is filtered Hans Jörg Schenner (AT), (MX/AT), Klaus Filip (AT), Katharina for the holding tanks, leaving an Prof. Gerald Pollack (US) Hauke (DE), Martin Howse (UK/DE), imprint of change – in weather, Artist: Katrin Hornek (AT) Katharina Klement (AT), Wolfgang currents, sedi­ments and minerals. Estimated Budget: € 200.000.- Musil (AT), Burkhard Stangl (AT), Drawings and sound accompany the Martin Kunze (AT) documentation process. When: May (snowmelt) students of electroacoustic, experimental and improvised music Siegfried Holzbauer‘s multi x-posed Duration: 1 week (H2Oh - No! - University of Music and Performing polaroids and associative texts record Conference) / 5 days Arts (Vienna), Anton Bruckner multiple processes and memories (Greetings from the Dachstein) University (Linz) connected with the Traunsee and its Where: Seewiese Altaussee/ Gosau fish. He documents the many facets of (at the base of the Dachstein Glacier) Estimated Budget: € 60.000.- lacus felix’s fish - in the lake, in When: 2 blocks: April/ May + kit­chens, in religious context, art, local July/ September 2024 H2Oh - No! Exhibition stories, in the memory of the fisher­ Curator: Gottfried Hattinger Duration: 2-3 weeks men and the consumer‘s childhood. Producers: Program Line Executive Where: Performances will not be in Together, the artists take you on a Producers concert halls or permanent spaces journey through the multiple worlds of Partners/ Artists: Uku Sepsivart (EE), lake Traunsee’s fish. Matthias Böhler & Christian Orendt acta liquida (DE), Kirsten Johannsen (DE) Parallel to the exhibition, regional (Artistic) Idea/ Curators: Heidi Zednik fi­shermen and women discuss the Estimated Budget: € 115.000.- (US/AT), Siegfried Holzbauer (AT) cur­rent state of SKGT fish - issues of Producers: Heidi Zednik (US/AT), When: May extinction due to environmental and Siegfried Holzbauer (AT) Duration: 1 month human impacts, and possible solutions Where: Altaussee Partners: Monika & Gerlinde Trawöger, to save the fish and our lakes. Experts Verein Rettet den Traunsee, join the panel to explore solutions and SKGT fisherwomen and fishermen H Oh - Yes! Biodiversity needed changes. A feast, covering all 2 (all AT) the many fish dishes of our region, Curators: Verein Naturerlebnis­zentrum Estimated Budget: € 65.000.- welcome visitors and locals to gather Alpengarten Bad Aussee, and celebrate our regional foods. Thomas and Anna Steiner (AT) When: April-May 2024 A historical presentation of antique Artistic Curator: Gottfried Hattinger Duration: 6 weeks fishing objects, methods, photographs (AT) and drawings tells the story of SKGT Where: (1) K-Hof Museum 2024 fishing and its changes over time. (2) Altmünster fish hatchery

The Altmünster fish hatchery offers guided tours during the later fish hatching period, between February and early March. Schools are offered expanded guided tours for the exhibition, the fish hatchery and the historical presen­tation. In closing,

Cultural and artistic content 57 Q5 ⟶ Q 10

Timetable 2020 2021 2022 2023 2024 2025 2024 PROGRAM LINE PROJECT Kids/Youth Town/Region January February March April May June July August September October November December Pre-Opening & Opening Ceremony X Bad Ischl + SKGT-wide POWER OF TRADITION Conversations with the Emperor (Flagship) X Bad Ischl Drawing a Thread Ebensee Theater of Dreams SKGT-wide European Music Club X SKGT-wide Europe, in Darkness!? X Grundlsee Atlas of Traditions (Flagship) SKGT-wide Paschen SKGT-wide Ceramics between Time and Space X Gmunden Bad Aussee, Gmunden, Building a Future X Bad Ischl Hello Dance Fans X Bad Ischl, Gmunden Planet Tavern Lab (Flagship) X SKGT-wide STRENGTH OF COUNTERCULTURE New Salt Festival (Flagship) X Bad Ischl Routes of Resistance SKGT-wide Art Your Village (Flagship) SKGT-wide What happened to ...? SKGT-wide Real Reels X Ebensee Stories from the Edges of Darkness SKGT-wide Future is Now! X SKGT-wide Life Factory Ebensee Perspectives SKGT-wide Unconvention Bad Mitterndorf IMPACT OF (HYPER)TOURISM Hallstatt Disappears (Flagship) Hallstatt Surf the SKGT Couch SKGT-wide Remote SKGT Bad Ischl, Bad Aussee, Gmunden Art Nomadic X SKGT-wide Skgt, daily X Bad Ischl Hyper Critical Mass B145 (Flagship) X SKGT-wide No View Point Ebensee, Bad Ischl, Gosau, Altaussee A.I.R. to Breathe Hallstatt, Bad Goisern, Obertraun Salzkammergut for Sale Gmunden FLOW TO RETREAT SALT.WATER (Flagship) SKGT-wide

Bad Ischl, Bad Aussee, Bad Goisern, Brined to the Point of Happiness Bad Mitterndorf, Gosau, Ebensee

From Jericho to Salzkammergut Gmunden SALT | LAKE | CITY SKGT-wide Behind the Scenes SKGT-wide Analog Vorchdorf Bad Aussee, Altaussee, European Youth Games X Obertraun, Bad Goisern Flow Down Almtal, Bad Goisern, Gmunden BRINE! X Traunsee LAKE Altausseer See

Bad Ischl, Bad Goisern, Migration Distillation X Ebensee, Gmunden

X SKGT-wide H²Oh - No! (Flagship) Closing Ceremony Bad Ischl + SKGT-wide

58 Cultural and artistic content Q5 ⟶ Q 10

2020 2021 2022 2023 2024 2025 2024 PROGRAM LINE PROJECT Kids/Youth Town/Region January February March April May June July August September October November December Pre-Opening & Opening Ceremony X Bad Ischl + SKGT-wide POWER OF TRADITION Conversations with the Emperor (Flagship) X Bad Ischl Drawing a Thread Ebensee Theater of Dreams SKGT-wide European Music Club X SKGT-wide Europe, in Darkness!? X Grundlsee Atlas of Traditions (Flagship) SKGT-wide Paschen SKGT-wide Ceramics between Time and Space X Gmunden Bad Aussee, Gmunden, Building a Future X Bad Ischl Hello Dance Fans X Bad Ischl, Gmunden Planet Tavern Lab (Flagship) X SKGT-wide STRENGTH OF COUNTERCULTURE New Salt Festival (Flagship) X Bad Ischl Routes of Resistance SKGT-wide Art Your Village (Flagship) SKGT-wide What happened to ...? SKGT-wide Real Reels X Ebensee Stories from the Edges of Darkness SKGT-wide Future is Now! X SKGT-wide Life Factory Ebensee Perspectives SKGT-wide Unconvention Bad Mitterndorf IMPACT OF (HYPER)TOURISM Hallstatt Disappears (Flagship) Hallstatt Surf the SKGT Couch SKGT-wide Remote SKGT Bad Ischl, Bad Aussee, Gmunden Art Nomadic X SKGT-wide Skgt, daily X Bad Ischl Hyper Critical Mass B145 (Flagship) X SKGT-wide No View Point Ebensee, Bad Ischl, Gosau, Altaussee A.I.R. to Breathe Hallstatt, Bad Goisern, Obertraun Salzkammergut for Sale Gmunden FLOW TO RETREAT SALT.WATER (Flagship) SKGT-wide

Bad Ischl, Bad Aussee, Bad Goisern, Brined to the Point of Happiness Bad Mitterndorf, Gosau, Ebensee

From Jericho to Salzkammergut Gmunden SALT | LAKE | CITY SKGT-wide Behind the Scenes SKGT-wide Analog Vorchdorf Bad Aussee, Altaussee, European Youth Games X Obertraun, Bad Goisern Flow Down Almtal, Bad Goisern, Gmunden BRINE! X Traunsee LAKE Altausseer See

Bad Ischl, Bad Goisern, Migration Distillation X Ebensee, Gmunden

X SKGT-wide H²Oh - No! (Flagship) Closing Ceremony Bad Ischl + SKGT-wide

Cultural and artistic content 59 Q5 ⟶ Q 10

QUESTION 07 Choosing further events for Bad Ischl-SKGT24

Previously on SALT.WATER: ally, in Phase 2 of the Application, we pean cooperative cultural workers The projects which are described in worked with a senior curatorial mo­vement, we could build a new type Q6 occupy around 60% of the program “partner in crime“, Gott­fried Hattinger. of shared model for artistic pro­gra­m­ budget for 2024. In the first and se­ Gottfried is a curator and book ming. This makes us stand out from cond phases of the Bad Ischl-SKGT24 designer and previously from 1987 - the usual traditionalist powerful, sing­ bid, the artistic program team selected 1991 artistic director of Ars Elec­tronica le and mostly male artistic direc­tors and developed projects that were Festival. During 2011 - 2017 he was concept. In arts and culture we have pro­posed by artists and cultural artistic director of FDR (Festival of the the oppor­tunity of thinking differently, organizations largely, but not Regions). Gottfried is highly expe­ doing something unconventional; and exclusively, ba­sed in our region. rienced in conceiving and designing there already is a trend towards col­ festivals, exhibitions and events. lectives in artistic directory. Other projects were created by the team itself, principally projects and Coming up on SALT.WATER: This might sound idealistic, but it can topics that emerged naturally during a Building on this experience, if we be one part of being a European role process dealing intensively with our should win the ECoC title, we plan to model for other rural regions. Thinking region and with Europe. These pro­- continue the process which we think of it as a micro-part of Europe, as a jects were expanded and complemen­ ­t­- has worked well in terms of balancing peace project in times of populism and ed by including many different artists, an openness to ideas emerging from en­dangered democracy - a diverse scientists, organizations or associa­ - local artists and conceiving and crea­t­ Euro­pean Artistic Directory Board tions. ing projects which address specific working in the spirit of the bidding needs or themes. This would allow team, with respect, care and mutual Our aim as water (team) was to ideas to be submitted throughout the appreciation - this can be an answer to connect people and places around key build up years, but also enable our the cultural challenges in Europe. themes and especially the components’ Directory Board to commission spe­ pro­gram lines. We established an cific pieces of work in response to new The 7 members of the board are ex­ ongoing participation system on the imperatives or perceived gaps in the perienced in different art and culture website salzkammer­gut-2024.at, where developing program. forms - Visual Art, Film, Dance, Archi­ any­one with an idea could fill out the tecture, Literature, Digital Arts and pro­ject template and submit it. These Therefore we want to establish a Euro­ Science, Theater and/or Interdisci­- submissions were then developed pean Artistic Directory Board (EADB). pli­nary Art, for example. You find through challenge and dialogue be­- With this artistic directing group as details of the personnel Management t­ween creators and our team. Additio­n­- a new tradition of our INCLAVIAL Euro­ Struc­ture in Q30.

QUESTION 08 Combining local cultural heritage and traditional art forms with new, innovative and experimental cultural expressions

In cooperation with experts, scientists, Our program expresses our joy in interpre­tation of austrian folk music artists, makers and curators, we have bringing tradition and future toge­ther and dan­ce. Also his ongoing project tried to find thrilling ways to combine through culture. and per­formance group Volxfest will what, on the face of it, are very differ­­ do a participatory piece of tradition, ent forms of cultural expressions. In The SKGT will really come alive with cosmopolitan and regional, experi­ reality the differences are not as huge. a music project like Paschen 3.0. mental and native. Combining newer Traditions are a vital heritage here in 3 female composers compose a urban forms like HipHop with the SKGT, emerging and yet adapting contemporary piece of music for male traditional rites, brings astounding to stay relevant. “Pascher” groups, interspersed with parallels to light. electronic music elements and distor­ If we add just a pinch of SALT, we find tion. The male “Pascher” will do the Planet Tavern Lab has grown and now new exciting ways of cherishing our rhythmic handclapping piece, instruc­t­- combines not only the traditional SKGT old rituals and customs. Archaic art ed by the female conductor Schaus­ tavern culture with more contemporary forms, like rhythmic clap­ping, yodelling berger. Planet Paschen will compare culinary formats, but also has a focus or playing the jaw’s harp are and unite worldwide rhythmic clap­- on exchanging European and inter­ internationally used in new and ping traditions and produce new art national food and tavern cultures. For experimental art. We are encou­raged forms. example, there will be an experimental to see artists and collectives working SALT+Sugar Tavern Lab of our part­ together as our program has devel­ Simon Mayer, choreographer and ners from Magdeburg, as well as an Art oped, building mutual respect between dan­cer, will show with Sons of Sissy Lab, where local and international traditional and contemporary artists. his cheeky critical contemporary ar­tists show their culinary creations.

60 Cultural and artistic content Q5 ⟶ Q 10

The dance project Hello Dance Fans These women, as many migrant fellow Ebenseer­ Fetzenzug, Liachtbratlmon­­ combines traditional and contem­po­ citizens, stay invisible. Behind the tag and new cultural expressions. A di­g­- rary dance styles. Dancing instruc­tors, scenes takes curtain calls for the ital­ Atlas of Traditions database folk dancers and choreographers for many migrant workers. provides the first visually appealing contemporary dance offer workshops. and entertaining online wiki about all We will have motto-balls, where all The European Music Club brings many of the SKGT traditions. people can show their dance skills, or music projects combining dif­ferent just meet to shake a leg. European music traditions and Local cultural heritage, such as carni­ mixing them with contemporary ele­- val traditions, seasonal rites, pagan/ Theater of Dreams, the project plat­ ments. catholic rites play a role, in the Atlas of form for theater, music and perfor­ Traditions event platform. Tradi­ ­tional man­ce, will combine old and new Traditional marching bands play a big art forms like wood car­ving, Seitl­ forms of theater. White Horse Inn 2.0 role in the cooperation work with pfeifen (woodpipe) manu­facturing and is an inclusive fresh new interpre­­ Tim Steiner (UK) for the Opening blowing, yodelling, Gstanzl singing, tation of the operetta, a work in pro­ Ceremony­ , where they will be Paschen, the music of the Blasmusik gress for people with and without im­ encouraged to freak out a little and Kapellen (brass mar­ching bands), pairment, questioning the pre­sent dare an expe­ ­riment in tradition and handicraft like Gold­hauben production validity of the content. modern music.­ or the art of tying the headscarf will find their way into the program in a In Atlas of Traditions, there is space The film project Behind the Scenes refreshing,­ someti­ mes­ quirky new for combinations of UNESCO intangible shows that the traditional Zauner­ way. stollen, a sweet souvenir from Bad cultural heritages, like Salzkammergut Ischl, is produced by Turkish women. Vogelfang, Ebenseer Glöcklerlauf,

QUESTION 09 / QUESTION 10 The involvement of local artists and cultural organizations at the heart of the program

The City of Bad Ischl and its stake­ For us, cultural institutions, according and history. Many experts, cultural holders establishing this Application, to our broad concept of culture also workers and artists came to our hired artists and cultural workers to include sports, leisure, culinary, tra­ Tuesday Open Office to present their implement the bid for ECoC, to create ditions, building culture, environmental,­ ideas and to discuss pro­jects. a concept and develop the program. agricultural, tourism, historical, Our bid grew right out of the indepen­ archaeo­ logical­­ associations etc. We set up an event to which all clubs dent culture scene. and organizations in the region were We believe that the involvement of invited, a big gathering of associa­ ­tions This enabled us to – as seamlessly as lo­cal organizations and artists in the (Vereinstreffen). This kick-star­ted possible when crea­tives are involved – cul­tural program will be the key, when many people getting involved in connect with the local cultural insti­ it comes to making a long-term im­ skgt24 who had previously not known tutions and ar­tists whose com­mu­nity pact. Therefore we intensified the in­ much about the project. These people we are part of. But also museums, as­ volvement of local artists and cultural devote their time to organi­za­tions sociations, scien­tists and locals tea­ organizations. which provide diverse cultural ching at universities in Vienna and We’ve noticed a signifi­ ­cantly increased activities in the region. In addition to other Austrian­ cities were and are very interest in the bid since we were the classical cultural organizations, open and engaged in working together shortlisted. Many artists and cultural sports clubs, leisure clubs and even a on buil­ding our program to bring the workers from across the region and barbecue association were activated cultural INCLAVE to life. beyond reached out to us and we, in and took part in further developing the turn used our net­works even more to cultural program with projects and In both Application phases, an open get in touch with as many artists as other ideas for participation and in­- invitation to propose projects via the possible. During the past (intense!) clu­sion. New topics to be included in website salzkammergut-2024.at invi­ 9 months we met with dozens the program (such as Biodiversity in ted artists, cultural workers and other of people, had long email cor­ H2Oh - No!), new cooperation ideas creatives to become part of this initia­ respondences, multiple Skype ses­ (e.g. for Hello Dance Fans! with the tive. Many incoming projects not sions and meetings to help develop local dance companies) and new pro­ included in this document are archived project ideas further. ject ideas (like Real Reels - European­ and some will be selected and curated Student Filmmaker Festival) emer­ged. by the European Artistic Directory We connected with experts on topics Board, if our bid is successful. of biodiversity, water, architecture

Cultural and artistic content 61 Q5 ⟶ Q 10

Out of all these encounters grew a multitude­ of project Program Line co­operations. Here is a list of some examples of cultural­ insti­tutions, associations and in­di­viduals, we work with Strength of Counterculture: cooperatively on the program: Vladimir is an architect and University lecturer, Vukovic who advised us and contributed­ to the Program Line bidbook in the field of the built environment and long-term strategy, he also created the Power of Tradition: Life Factory for the program. Fritz Idam are architects and teachers at HTBLA Max Ulrich is the young chairman of the association Andreas Hallstatt. They advised us on architecture, Kino Ebensee, future film scientist and Zohner architec­tural history and regional planning creator of the film festivalReal Reels in the and inspired the project Building a Future – program. Günther Salzkammer­ gut­ Architecture Week, Kain which also frames their projects History Mario are team members of the Freies Radio Relaunched and Simple Smart Buil­dings. Friedwagner Salzkammergut. They created European Jörg Stöger Music Club. Mario Friedwagner developed Christina is a young political scientist and returnee Riki Future is Now! Jaritsch to Ebensee from the Frauenforum­ Müllegger Salz­kammergut (Women’s Association) who approached us with the project Wolfgang The Zeitgeschichte Memorial Museum Drawing a Thread. Quatember Ebensee team, Wolfgang Quatember and Nina Höllinger support us with advice and Sonja Zobel is a young actress and thea­ter enthusiast Nina Höllinger collaboration on Stories from the Edges of from Bad Goisern who joi­ned the team in Darkness. Sandra Daxinger, creator of XiBIT the preselection pha­se. She is part of our Sandra Infoguide, provides the data platform and presentation team, creator and developer Daxinger technical exper­tise for making the stories of Thea­ter of Dreams. audible. Michael Kurz are historians from Bad Ischl and Gmunden. Both are experts on Habsburgian history Christian Christian Topf’s book “Auf den Spuren der Hannes and part of Conversations with the Topf Partisanen” (Following the Traces of the Leidinger Emperor. Juliane Partisans) inspired the project Routes of Leitner Resistance, which the sociologist from Hans is director of the Ausseer Festsommer. Gmunden will help us develop further. Fuchs He developed Balkan Routes as part of Artist and mountain guide Juliane Leitner, Conversations with the Emperor. is one of the guides for Routes of Resistance. Michaela is a composer, sin­ger, musician and Ruzica is head of the Regional Com­pe­tence Center Schaus- performer from Gmunden and the artistic Milicevic for Integration and Diversity, came to Bad berger director, cura­tor and composer of Ischl in the 1990s as a refugee from the Paschen. Balkan wars. In the last 2 years, she became one of our closest collabora­tors. While Iris Haas from the Moving Dance Company­ in Bad Ischl, generally working on different community joined our journey starting with the topics with her, out of our long and lively Vereinstreffen. She is now co-curator of discussions, her idea of the film project Hello Dance Fans. Behind the Scenes was born. Marion is a local gallerist who lives part time in Friedmann London. Her project Mapping Material Ferdinand is an artist, chair of the art association Culture, Craft and Design informs both Atlas Reisen- Kunstforum Salzkammer­gut and manager of Traditions and SKGT School of Art and bichler of the inclusive art studio of the Lebenshilfe Craft. Gmunden. He and the Lebenshilfe artists are part of Park Lots of Art, Art Nomadic and Ingrid is the former K-Hof Museum director and Planet Tavern Lab. Spitzbart provided a wealth of information for the Atlas of Traditions. Ursula are both from Bad Ischl and in the music Winterauer busi­ness. She is a musician and the founder/ Wolfgang Wolfgang Müllegger is part of Atlas of Maximilian CEO of the avant­garde-electronic label Ventil Müllegger Traditions with his project Water is the New Zeller Records. He is an artist-manager, booking Marie Soil. Marie Gruber, part of our presentation agent, DJ and festival booker. To­ge­ther, they Gruber team, also joins Atlas of Traditions with her are in charge of the music program for the Hands on SKGT! New Salt Festival.

62 Cultural and artistic content Q5 ⟶ Q 10

Program Line Some examples of further Impact of (Hyper-)Tourism: cooperations include: Fritz Idam is not only a teacher at the HTBLA, but also Mario Freies Radio Salzkammergut (FRS/ Inde­pen- as a Hallstatt citizen strongly concerned Friedwagner dent Radio Station in Bad Ischl) is one of our about cur­rent tourism develop­ments. He Evelyn Ritt closest cooperation partners. With the team created one part of the Hallstatt Disappears Erika Preisel we have had an ongoing attendant media Symposium - Creating a Citizens- cooperation from the start, and will continue Net­work of European World Heritage Sites. Jörg Stöger up to 2024 and beyond. This includes radio Riki Petra Kodym is an artist, cultural worker, music school Müllegger fea­tures, open discus­sions in public spa­ces teacher and part of the bidbook team. and panel discussions. She developed No View Point and Hallstatt Katharina Disappears. Schmied- leitner Patricia is an art historian, a curator­ (e.g. at Spiegelfeld Leopold Museum, Vienna) and author of Konrad For film, music, cultural work, independent­ Sommerfrische for Sale. Wallinger culture and counterculture we have a very Julia and Riki close cooperation with Kulturverein Kino Lisa is part of the bidbook team, cultural Müllegger Ebensee team members Konrad Wallinger, Neuhuber anthropologist, board member of the Max Ulrich Julia and Riki Müllegger, Max Ulrich, Paul Frauenforum Salzkammer­ gut­ (Women’s Grabner and Lisa Neuhuber among others. Association), volun­teer cultural worker at Lisa Kulturverein Kino Ebensee and active in Neuhuber Klaus Wallinger, a cultural wor­ker legend in the field of Culture of Remembrance. She Paul Grabner the region and one of the founders of Kino develo­ ped­ Surf the SKGT Couch. and more Ebensee, was one of the initiators of the Application for the ECoC title 2024.

Elza Grimm aka Daniel Bernhardt, is general manager/ owner of Grimmbabies­ Filmproduction­ in Program Line Flow to Retreat: Bad Aussee. He created the Culture is the New Salt video teaser and supports us with Heidi Zednik Traunsee fisherwomen and fish popu­lation visuals for the jury visit. Siegfried savers Monika and Gerlinde Tra­wöger, of Holzbauer Altmünster, advise us on en­vi­ronmental water Johannes Lugmayr + Schwarzgruber Architek­ten ZT issues, fish and fishing history. They work Lugmayr OG, the firm of these 2 young architects from Monika and closely with artists Heidi Zednik and Siegfried Gmunden, worked with us in the bidding Gerlinde Holzbauer on acta liquida. Heidi is also co- Matthias Trawöger worker at the Lebenshilfe inclusive studio, Schwarz- process on the topics of reuse and using void cultural worker and bidbook team member. gruber (vacancy) in architecture. Martin is a ceramicist, designing and buil­ding the Lena together with her com­panions of Im Grätzl/ Kunze sound vessels for Water Sound Flows. Schartmüller Raumteiler created welocally for our concept. We will continue cooperating with Holger is a sports enthusiast, former track and field them on shared economy, shared infra­struc­ Schwesig athlete and longterm trainer of an Olympic ture, reuse and vacancy topics. competitor. He developed The European Youth Games. Donna Artists Donna E. Price (USA/Alt­müns­ter) and E. Price Regine Pots (South Africa/Gmunden) created Regine Pots Migration Distillation­ and Flow Down. The vital energy of SALT.WATER has Christian Kapun, the Bad Goisern clarinetist, FUN Christian who per­forms throughout Europe, is curating helped us to find and form our exten-­ Kapun the musical program of Flow Down. Donna FACT ded team. The artist who illustrated participates also in Art Tavern Lab. the bidbook, Stanislaus Medan, was found in the deep Martin is a water specialist, scientist and explorer woods of the SKGT, where he sat and wrote Neuhuber from Bad Goisern. He is creator/curator of the on a type­writer. Salty Heidi got to know him and big interdisciplinary conference of H2Oh - No! about water issues, which includes artists, intro­duced him to us. Architect Vladimir Vukovic shares nature specialists and scientists. his passion, building culture, with us. Bashir Qonqar, Thomas attended our Vereinstreffen. He is now who came from the SALT.WATER region around Jericho Steiner working with us in the field of biodiversity­ in to live in the SALT.WATER region SKGT, joined our the context of H2Oh - No! journey. The bidbook team seeing itself as a part of the Hans Fuchs created Greetings from the Dachstein as Salty Family, also changed their nicknames to Zalty, part of H2Oh - No! Nalty, Kalty and Halty. Malty, our bidbook companion Bashir is an artist, who was born in Palestine and and office manager, came to the SALT.WATER region to Qonqar now lives in the SKGT, and created work intensely with us. From Jericho to Salzkammergut. He is also part of our Phase 2 presentation team.

Cultural and artistic content 63 Q03 11 ⟶ Q 13

European dimension

01 Contribution to the long-term strategy 02 Cultural and artistic content 03 European dimension 04 Outreach 05 Management 06 Capacity to deliver

64 European dimension Q 11 ⟶ Q 13

QUESTION 11a / 11b Key European themes and intercultural dialogue

When describing our cultural program strength of many European regions they spend their holidays stuck in a we talked about our Passion. Our Pas­ built around collective work. We need queue or a traffic jam. sion for our region and its wonderful yet to reinvent that sense of unity by Nor do they gain great insights into sometimes infuriating features which building up the INCLAVE together. spectacular renaissance art, mod­- make places like SKGT so spe­cial. The counterbalance of POWER OF er­nist architecture or commune with Turning to Europe we want to now talk TRA­DITION with STRENGTH OF COUN­ nature’s wonder through a sea of selfie about Compassion - a huge feature of TERCULTURE in our program allows sticks. In Q12, we introduce some the philosophy which underpins our culture to open dialogues which chal­ simple ideas to form a new kind of vision of the INCLAVE. Compassion is lenge our humanity and promote tourism strategy. One whose urgency one of our most human qualities. empathy. We have Conversations is highlighted by a number of projects. Something that sets us apart. And yet with the Emperor to see the other Hallstatt Disappears offers a major something which seems to be missing side of imperial power, its impacts on European tourism conference and No in Europe today. the lives of the majority - the common View Point makes you see correlations Hostility towards strangers or people people, workers and servants. But we clearly because for once you do not whose views or culture does not co­ are also celebrating the positive see the expected tourist attraction. incide with our own undermines huma­n­- effects of the Habsburg past. With Instead, your point of view gets a twist. ity. That is why for us, Compassion is Theater of Dreams old theater spaces Hyper Critical Mass B145 tries to bring an essential fea­ture of intercultural are filled with new, contemporary life. a balance for nature and tourism. dialogue. A dia­logue of understanding Europe, in Darkness!?, the literary We also believe that FLOW TO and sympathy­ for those outside of our exploration of the growing current RE­TREAT, with its emphasis on finding own small group. European nationalist movement, as a balance in life, finds its connection We described in our preliminary Appli­ well as past nationalist regimes, is ba­ at a European level. We need to be cation, how 100 years ago, especially in lanced with Atlas of Traditions, where com­passionate with ourselves. Then our part of Europe, the map was re­ we celebrate the many traditions we might find it easier to be less harsh drawn at the end of World War 1, re­ which largely came out of the workers’ on others who do not agree with us, or sulting in the emergence of new nation counterculture. In Routes of Resis­ look a bit different. Brined to the Point states. We are now looking once again tance we discover the strategies of of Happiness is a celebration of de­ to redraw the Cultural Geography of the SKGT anti-Nazi partisans to learn bate culture, it invites us to phi- our own region, but also to help redraw from the past for our present Europe. lo­sophize about what a good life might some of Europe’s cultural geography Art Your Village brings contemporary look like for everyone. H2Oh - No! urges so that our values – inclusivity, com­ art and European topics directly into us to be more compassionate about passion, respect – can somehow over­­- neighbourhoods. Citizens participate our environment. European Youth come the selfishness that seems to be in cultural production and get involved Games, is after all, about coming to­ swallowing us up, right across Europe. in what, for some, is a strange and gether, being passionate about sports, unfamiliar field. Our question of“What celebrating successes and bearing Perhaps it is fear of the future that is happened to …?” is a question about defeats together. Behind the Scenes making everyone so defensive at the stolen art. Our answers initiate con­ gives the stage to the many invisible moment. The default position seems temporary guidelines of European migrant citizens of the SKGT, just as that everyone wants to make their own re­sti­tution. European education, arts there are many across Europe who enclave. This can feel like a haven for and politics is the focus of the par­ti­c­ stay invisible and voiceless. some, a safe space for “people like us”, ipatory project Future is Now. but also a place which is built around In reflecting on how to frame our vision separateness. One that is closed to new Our other program lines – IMPACT OF of dialogue and big trends in Europe, ideas, different cultures and values. (HYPER) TOURISM and FLOW TO we turned for inspiration to our Traditions become defences against RE­TREAT – turn the spotlight on 2 of belo­ved Kino Ebensee. A place which any notion of change, ulti­ma­tely de­ Eu­rope’s hottest current topics. Not a for us embodies everything a cultural stroy­ing themselves rather than using week passes by without another ar­ venue can be. Traditional yet counter­ an understanding of the past to drive a ticle on a famous tourist spot which is cultural. A place both to see the latest new soul – open ended and inclusive. in need of urgent action. People now trends and to catch up with old friends. Like we do in our INCLAVE vision. buy a time slot and wait for 2 hours to This summer‘s season brought a rather see the Mona Lisa, and when you do quirky film about a young Pakistani What we find - especially about our finally see her, your view is obscured man in 1980s Britain who was inspired own experience and how it translates by selfie sticks. Venice is introducing by the words in Bruce Springsteen‘s to current European issues - is that entry fees. Nearby Salzburg is up in songs, introduced to him by a Sikh here, in the home of the Emperor’s arms about bus tours and here in the friend. As an aspiring young writer he white gold, grew a model for the kind SKGT region not only Hallstatt suffers wanted to break away from cloying of social solidarity which many people from a growing imbalance of inhabi­­ family ties and small town racism. seem to be searching for today. Out of tants and visitors. an enforced loyalty to a cultural elite Springsteen sang of the Promised grew a new identity built by the salt We cannot turn our most beautiful Land. He believed in it, though striving miners around their workplace and the places into hollowed out, tick box to reach it was (and is) really tough. We region they and their families lived in. towns where locals start to turn on the believe in it too. Passionately. Like we That unity of the suppressed was our tourists. And those tourists don’t ex­ believe in Europe. re­gion’s biggest strength, and the actly look full of joy and wonder when

European dimension 65 Q 11 ⟶ Q 13

QUESTION 11c / 11d Highlighting Bad Ischl and the SKGT region in Europe, and featuring European and transnational partners.

• Power of Tradition • Strength of Counterculture Real Reels Project cooperation: Ida-Viru Film Conversations with the Emperor New Salt Festival Fund (EE), Estonian Black Nights Film Scientific cooperation: Graham Boxer Co-Curator: Daniel Aschwanden Festival (EE) (UK), Pieter Judson (NL/IT) (AT/CH) Project cooperation: Veszprem 2023 Envisioned for music program: Four Future is Now! (HU), Novi Sad 2021 (RS), Gödöllő (HU), Tet (UK), Caterina Barbieri (IT), Blixa Artists: Alice Pasquini (IT), Hera and Opatija (HR), Sarajevo (BA) Bargeld (DE), Jenny Hval (NO), Lanark Akut (DE), Marcos Milewski (PT), Artefax (UK), Maria Minerva (EE) Drawing a Thread Perspectives Project cooperation: Yourope (CH) A.I.R. exchange with Narva 2024 (EE) Artists: Leonidas Bieri (CH), Daniel Workshops: Maja Osojnik (SI/AT), Chisholm (UK/DE) Theater of Dreams Yuri Landman (NL) Unconvention Project cooperation: Vault Festival Art Your Village Guest speakers: Steinar Aas (NO), (UK), Pint Sized (UK), Ruben Zahra Confirmed Artists: Antoine Turillon (FR) Ove D. Jakobsen (NO) (MT), Philharmonie Luxemburg (LU), Potential Artists: Dirk Schlichting (DE), Project cooperation: Narva 2024 (EE), National Youth Theater (UK) Hannes Zebedin (SI), Book & Hedén Envisioned Partner: Elefsina 2021 (GR) European Music Club (NO), Seraphina Lenz (DE) Proposed artists: Christian Zehnder What happened to...? (CH), Lapegatina (ES), Amsterdam Scientific cooperation: German Lost Klezmer Band (NL), Kroke (PL), Le Art Foundation (DE) primitifs du futur (FR), 5’Nizza (UA), Babazula (TR), Yasmine Hamdan (LB), Kofelgschroa (DE), Omar Soleyman (SY) Europe in Darkness!? Artists: Berlin (BE) Project cooperation: Bodø 2024 (NO), Hildesheim 2025 (DE), Magdeburg 2025 (DE) Atlas of Traditions Artist: Anna Mendes (UK/SE) Ceramics between Time and Space Jury for new ceramics prize: Gabi Dewald (DE), Katarina Siltavuori (FI), Edmund de Waal (GB), Claudia Casali (IT), Anton Reijnders (NL), Torbjørn Kvasbø (NO), Rainald Franz, Frank Louis, Piotr Kielan (PL), Enrique Mestre (ES), Václav Šerák (CZ) Further cooperations are envisioned with: Danmarks Keramikmuseum Grimmerhus (DK), Keramion (DE) Keramikmuseum Westerwald (DE), Europäisches Industriemuseum für Porzellan und technische Keramik (DE), Eucrea (DE), Galleria Norsu (FI), Museo Internazionale delle Ceramiche MIC (IT), CODA Museum (NL), Museo Nacional de Ceramica y de las Artes Suntuarias „Gonzalez Marti “ (ES), Museum of Decorative Arts (CZ) Hello Dance Fans! Artistic and project cooperation: Nicole Berndt-Caccivio (CH/DE), Samer Alkurdi (SY/AT) Planet Tavern Lab Project cooperation: Bodø 2024 (NO), Tartu 2024 (EE), Magdeburg 2025 (DE)

66 European dimension Q 11 ⟶ Q 13

• Impact of (Hyper)Tourism A.I.R. To Breathe • Flow to Retreat Advisory cooperation: Lewis Biggs Hallstatt Disappears SALT.WATER (UK) Guest speaker: Artists: Norbert W. Hinterberger (AT/ Curatorial cooperation: Alexandra Prof. Stephan Rammler (DE) DE), Anya Gallaccio (UK), Motoi Grimmer (CN/AT) Artists: LIGNA (DE) Yamamoto (JP), Urban Mäder (CH), Partners: Mikiko Sato Gallery (DE/JP), Envisioned partners: Citizens of Julian Charrière (CH/DE), Christine Japanfest (JP) UNESCO World Heritage Sites Biehler (DE), Stefanie Zoche Confirmed Artists: Rikuo Ueda (JP), (Haubitz + Zoche, DE), Julius Popp Remote SKGT Choi Ye Leen (KR) Artists: Rimini Protokoll (DE) (DE), Lucy+Jorge Orta (AR/FR) Art Nomadic Brined to the Point of Happiness Project cooperation: Tartu 2024, Project cooperation: Hildesheim 2025 Bodø 2024 Envisioned Artist: Pipilotti Rist (CH) Hyper Critical Mass B145 From Jericho to Salzkammergut Artist: Gregor Eisenmann (DE) Artists: Benji Boyadjian (PS/FI), Johny Project cooperation: Tartu 2024 Andonia (PS), Randa Madah (PS/SY), Shada Safadi (PS/SY), Fatimah abu No View Point Romi (PS/IL) and Bashar Alhorub (PS). Curatorial cooperation: Prof. Dr. Heike Gfrereis (DE) Salt | Lake | City Project cooperation with Hildesheim 2025 / Bad Salzdetfurth (DE), Bodø 2024 (NO) Envisioned Partners: Aveiro (PT), Leeuwarden (NL), Tuzla (BA) Analog Artists: Kate McIntosh (NZ), Lotte van der Berg (NL), Jacob Dahlgren (SE), TinTin Patrone (PH/DE), Katrina Neiburga (LT) European Youth Games Partners: many SKGT partner cities, among them: Úsov (Czech partner city of Bad Aussee), Röttingen (German twin city of Bad Mitterndorf), Plaisir (French partner city of Bad Aussee), Lempdes (French partner municipality of Hallstatt), Gödöllő (Hungarian partner city of Bad Ischl) and others. Flow Down Partners: Regine Pots (AT/ZA) and Donna E. Price (US). Brine! Partners: Walk the Plank (UK), Tim Steiner (UK), Ondamarela (PT) LAKE (Like a Kingdom of Emotion) Artist: Sophie Bulbulyan (FR) Partners: DK-BEL (FR) Migration Distillation Artists: Regine Pots (AT/ZA), Donna E. Price (US)

H2Oh-No! Partners, speakers: Tartu 2024, Narva 2024 Envisioned speakers: Slovenian Stakeholders, Prof. Gerald Pollack (US) Partners/ Artists: Uku Sepsivart (EE) Matthias Böhler (DE) Christian Orendt (DE), Kirsten Johannsen (DE), Anne Duk Hee Jordan (KRD), Tea Mäkipää (FIN/ DE), Félix Blume (FR), Till Bovermann (DE), Angélica Castelló (MEX/AT), Katharina Hauke (DE), Martin Howse (UK/DE), Heidi Zednik (US/AT)

European dimension 67 Q 11 ⟶ Q 13

QUESTION 12 Strategy to attract the interest of a broad European and international public

Being one of the top tourist regions in So again, it is about finding a balance (3) We distribute flagship projects Austria, the SKGT is not having any here - between day tourists consuming around the region to invite people to troubles with attracting people. Cur­ the landscape in drive-through mode also visit places outside the highly rently approximately 1,7 million tourists and tourists who stay longer. Balance frequented hot-spots. Atlas of visit us every year. The overcrowded between locations which are seen by Traditions, Planet Tavern Lab, Art tourist mecca Hallstatt will limit tour tourists as “must-see places” and thus Your Village, Hyper Critical Mass buses starting in 2020. overcrowded, and other beautiful, excit­ ­- B145 and SALT.WATER are SKGT- ing but rarely frequented spots. After having “successfully” delivered ex­ wide projects and events. So the tensive advertise­ ­ment in eastern asian By adopting Strategy 2030, tourism majority of flagship projects is countries, which resulted in over-tou­ stake­holders understand their future distributed around the whole region. rism, regional tourism boards aim for a lies in nurturing the beauty of the SKGT Conver­sations with the Emperor new market. In the upcoming years instead of selling it off. The over­- and New Salt Festival are located in Bolly­wood movies will actually be pro­ mar­keted Sommerfrische, which first our lead city Bad Ischl. Hallstatt duced in the SKGT to create an appetite came with the Emperor and formerly Disappears naturally in Hallstatt and for visitors from India to the region. included privatized culture, can - with H2Oh - No! hosts events in Gosau, First cooperations with travel agencies the focus of SALT.WATER - be a Sommer­- Alt­aussee and Bad Aussee. have already been established. So frische of New Salt, Culture. A place (4) We make sure to have some big again, it’s mass tourism over sustain­ and time of rejuvenation for all - the hitters in each program line, who able tourism. With our program line residents, visi­tors and nature as well. certainly attract a broad internatio­ IMPACT OF (HYPER)TOURISM we show nal public. The Theater of Dreams that we are well aware of this complex With our ECoC program we can restore brings European productions to the of problems. the balance, encouraging visitors to SKGT and combines them with local stay longer, engage with our region, its And here is where ECoC can make a ones - a feast for every theater lover! rich history and exciting presence. Our Hallstatt Disappears is a major difference - by reshifting the tourist strategy consists of 4 pillars: flow. Instead of just popping in for a event of unique character. The New short 4 hour tick-box stay, which (1) Our concept addresses a wide variety Salt Festival brings young Europeans provides no added value for the region of topics of European relevance and people with a taste for excellent and is negative for inhabitants, nature people can relate to: The 4 program electronic music to our INCLAVE. and mobility, Bad Ischl-SKGT24 visitors lines are broaching the issues of the The major exhibition SALT.WATER stay longer in the region, culture present Europe: The POWER OF in­vi­tes international high-level con­ tourists use public transport and are TRADITION, the STRENGTH OF tem­porary artists to the SKGT. With interested in the topics we offer with COUNTERCULTURE, the IMPACT OF Salzkammergut for Sale we bring th our program. (HYPER)TOURISM and the FLOW TO back artworks from famous 19 RETREAT century artists. Planet Tavern Lab is The Hotel to Home con­cept creates a a SKGT-wide celebration of food (2) Our program balances popular, fun connection between visitors and hosts culture - something everybody loves. events with edgy, serious ones - this and brings Compas­sion for each other Hyper Critical Mass B145 brings all balance of challenging and comfor­t­- and Passion for the region. Hotel to climate­ activists, bicycle fans, pede­ s­ ­- ing events offers something interes­ t­ ­- Home is a naturally integrating aspect trians and families to the streets of ing for a broad audience. of the INCLAVE vi­sion, which makes the the SKGT and Brine! is a multimedia­ SKGT an open space for everyone. In the comforting atmosphere of the event on water, fascinating for all The Dachstein glacier is now termed SKGT spas you will get Brined to the ages. Point of Happiness or you just Flow lost. Our small alpine lakes are drying Our INCLAVE really does offer something Down to enjoy music and nature. You up, fish lack oxygen with warming wa­ for every interest! ters. Tourism will continue to increase can have fun shaking a leg at Hello whether we are European Capital of Dance Fans or have a good sporty Cul­ture or not, but we are able to change time at the European Youth Games. direction and turn to an equally sustain­ But you can also have some serious able and profitable tourism concept. Conversations with the Emperor, look if you can still see Europe, in Darkness!? or find outWhat happened to…? stolen art pieces. You can take a look Behind the Scenes­ to see that the migrant com­ munity is maintaining the tourism

industry. The scream “H2Oh - No!” makes you listen up and think about water resources.

68 European dimension Q 11 ⟶ Q 13

QUESTION 13 Links with other European Capitals of Culture ... and some candidates

During the past 2 years we spoke to and Artistic Projects: on this topic. We decided to include met with representatives from several 2 experts from Bodø in Unconvention to Conversations with the Emperor ECoC initiatives. We had lunch with Novi bring in their perspectives on the elabo­­ Sad and Timisoara, went for a beer with The SKGT already holds tight con­nec­ ration of countercultures and its rela­ Bodø in Valletta. We had coffee with tions to other former Habsburgian tion to a working class. We also hope to Magdeburg in Kaunas. Our skype dates ci­ties and regions, like Bad Ischl’s twin get Elefsina 2021 to join in, since they with Narva and Tartu bubbled with cities Opatija, Gödöllő and Sarajevo. All put a strong emphasis on the working ideas. We developed projects coopera­ of them are very keen to contribute to culture in their artistic program. tively, and although divided by hun­- Conversations with the Emperor. We d­reds, sometimes even thousands of also reached out to Novi Sad 2021, SALT | LAKE | CITY kilometres, we found lots of astonishing Veszprem 2023, Banja Luka 2024 and For this A.I.R program we developed similarities. Timisoara 2021. While we already have links with Salt, Lake and/or City regions cooperation commitments from Novi Hildesheim 2025 and Bodø 2024. We have experienced the scope of Sad and Veszprem, we also hope to wel­ Other po­tential partners are Aveiro European dimensions first hand. The come the other ECoCs on board. 2027, Leeuwarden 2018 and Tuzla, a salt sense of community settled in very industry­ town. quickly and resulted in strong part­ Drawing a Thread nerships. Also with our Austrian col­ During a Skype meeting with Ivan and Theater of Dreams leagues, Dornbirn+ and St. Pölten, we Helen from Narva 2024, we discovered Sonja, the project curator, contacted agreed to team up and develop Euro­ that we share a past rich in textile Jürgen Weishäupl, who is working with pean projects together, no matter who factories. Simultaneously, the Frauen­ Dornbirn+. They decided to coopera­­ wins the title. To establish long-term forum SKGT approached us with their tively work on a contemporary European exchanges with other cities holding the idea for Drawing a Thread. We connec­ operetta. ECoC title, we not only developed links ted them to Narva 2024 and together in the cultural program for the title year we developed the A.I.R. part of the Hyper Critical Mass B145 2024, but also long-term and capacity project. Postmarket Street Festival from Tartu building projects. 2024 is - just like our Critical Mass pro­ Europe, in Darkness!? ject - about rethinking the use of public The topic of nationalism is also ad- space, which is why we are joining These are confirmed partnerships with dres­sed in projects from Bodø 2024, forces. our fellows: Hil­des­heim 2025, Magdeburg 2025. We H2OH - NO! Capacity Building / found exciting ways to connect parts of their projects in Europe, in Darkness!?. Tartu 2024 and Narva 2024 join us in Long-term projects: our flagship project, since they are also SKGT School of Art and Craft Planet Tavern Lab focusing on environmental issues. Both We are sure we can learn a lot from the This project includes Bodø 2024 and will send participants to our conference, experience of the Open Design School Tartu 2024, as well as Magdeburg 2025. artists and activists will also contribute. With all 3 ECoC candidates we share a of Matera 2019. We therefore initiated a Brined to the Point of Happiness cooperation between their school and passion for food and tavern culture. our SGKT School of Art and Craft to We share a common history of spa cul­ exchange not only know-how and Real Reels ture with Hildesheim 2025, who also inspirations, but also artists and For this project we established close co­- include Bad Salzdetfurth, a spa town, in craftspeople. operation with our fellow Estonian ECoC their bid. In 2024 we welcome guests candidates Narva 2024 and Tartu 2024. from there to get Brined to the Point of Inside Out: Happiness. In turn, we host a similar The Museum Refresh Art Nomadic event in Bad Salzdetfurth. With Wake it, Shake it, Kaunas 2022 de­ In exchanging project ideas we dis­ With our European partners we found a veloped a capacity building program to covered that Bodø 2024’s European common Compassion for culture and a strengthen the cultural sector including Cabins of Culture and Tartu 2024’s Passion for contributing to Europe to be museums. For Inside Out we decided to Containers of Art follow a similar ap­ a more peaceful and inclusive union. We collaborate with them and share know­ proach to taking arts to unusual spaces. have many issues and challenges in ledge by bringing museum staff and We therefore agreed to include their common with our European partners stakeholders from both cities/regions projects in Art Nomadic, creating an who live in different parts of our together, thus creating a joint European interactive virtual live link in an Art continent. Sharing and exchanging learning experience. Nomadic studio between SKGT, Norway experiences with them is productive and Estonia. Graham Boxer, who will be one of our and enriching for all and hopefully for an cooperating experts for the workshop Unconvention INCLAVIAL Europe. program of Inside Out, was also part of Henrik from Bodø 2024 told us about a Liverpool 08. mine close to their city. Being a region where mining was and still is an im­ portant part, we immediately connected

European dimension 69 Q04 14 ⟶ Q 16

Outreach

01 Contribution to the long-term strategy 02 Cultural and artistic content 03 European dimension 04 Outreach 05 Management 06 Capacity to deliver

70 Outreach Q 14 ⟶ Q 16

QUESTION 14 Involving our local population and civil society

The bottom-up initiative we have cre­- people, but also diverse groups in our versus education location, how culture a­ted has now been widened and in­ process and later in the implementation and art can contribute to sustain­- tensified. Last year, 18 focus groups of the title year. That’s why we decided able re­gio­nal development. Also, the were organized­ all over the region, to get to know the people better who challenges, needs and ideas of people which laid the ground for several pro­ devote their time to organizing a who left and returned to the SKGT. As ject ideas. Those ideas were extended diverse and very active cultural life. well as the chances and risks, but also and fur­ther developed to support our This led to the Vereinstreffen in early hopes and ideas of visitors and Pla­­ces, People and Program priorities. July 2019, where we received strong passers-by about the title and its As more people heard about the commitment to accomplish the title impacts. initiative, more people wanted to be year together. We also established part of it; more ideas came from our links with Vereine who organize yearly This close, but also continuing ex­ conversations and workshops. events with literally 1000 volunteers. change with such a wide range of local people, led to even more cooperation Our office door was open every And yet, the enclavian situation still possibilities being established. This Tuesday. People dropped by to ask prevails in other parts of the SKGT. Not created the basis for a broad initiative questions about the ECoC Application, everyone has heard about the with a dense and di­verse network in to discuss their project ideas but also Application initiative. But many who the region, but also with European to get feedback on their hopes and did - either lack of time, limited partners which will be accelerated ambitions for SKGT24. The major part mobility or other reasons - made it during the build-up years, the title year of exchanging with lots of people from impossible to join our events or and beyond. People from all over our civil society happened, however, in the contact us. That’s why we switched to region are now in positions to co-pro­ many conversations we held along our a two-way street approach. Through­ duce the ECoC year in various ways. everyday paths. When walking­ the dog, out the summer and fall of 2019 we hit Here are a few examples: going out for a beer, joi­ning events or the road with our mobile office, a For some projects, locals are the ini­ just waiting in line at the supermarket Citroen oldtimer built in 1958, gener­ check-out. People seemed to really tiators and producers: Art Your Village ously provided by a local coffee roaster is one, which activates people from con­nect with us which was very family. At weekly markets, seasonal encouraging. local civil society. Together with events and schools, among other ar­tists or artist groups, they explore We reflected on how to in­vest our places, we created space for low and rediscover their villages in a limited human and time re­sources to threshold, spontaneous exchanges col­lective process-based work be­ involve more people, more deeply. We and discussions on how to become coming co-producers. decided to combine 2 methods: First, part of the initiative. linking with existing (cultural) struc­ Other projects are based on the in­ As part of this tour, we joined forces tures that already involve lots of volve­ment of local Vereine. Hyper with Freies Radio Salzkammergut. To­ people and second, being more Critical Mass B145 is realized in gether, we organized a weekly dis­ present in public spaces throughout cooperation with the Salzkammergut cussion series, called Culture Kalei­ the region. Trophy, LAKE (Like A Kingdom of doscope, with changing guests and Emotions) is produced in cooperation­ As stated in Q9, we believe the intense topics and streamed live on the radio. with regional diving clubs and Routes involvement of regional Vereine helps We discussed the potentials of of Resistance together with mountain to integrate not only a wide range of counter­culture, of Hallstatt as tourism guides.

QUESTION 15 Audience Development and socially inclusive programming

OUR VISION for the cultural family – our Salty Our aim for the Salty Family is an ex­ or encoura­ ge­ ­ment. Occasionally even a Family – is fundamental to the development of tended family of different ages and little advice! our audience and to ensure that all parts of interests. Joined together through a our society are able to play a full part in both shared passion for the SKGT region However, we are aware that our Salty our program and the creation of our new and its diverse fascinating, fun and Family has various members with Cultural Geography. frequently challenging culture. An different needs. To meet those differ­­ ent needs and demonstrate that cul­ Our INCLAVE is a place where everyone feels extended family which embraces not only the people who run the family ture is much closer to people’s lives included. But that needs work and careful than many would guess, we established planning. So we have tried to demonstrate a farms and guest houses, but also our more distant cousins and new family some key principles for audience de­- clear connection between our strategic velopment: priorities, the need to develop our capacity friends who come to visit us. A and quality and even our strategy to attract warm, connected and diverse family, • Balance: Find a balance between the and involve visitors as well as the local people embracing and celebrating new joyous part of an open-air perfor- whose ideas and passion we described in Q14. mem­bers and looking after family mance, a community action or an members who need a bit of support exhibition with their individual back- So now it’s time for family planning.

Outreach 71 Q 14 ⟶ Q 16

72 Outreach Q 14 ⟶ Q 16

ground ideas. Especially abstract Through collaborations and Sessions, which contain program content needs context, in order to be partnerships oriented towards the needs of elderly under­stood by its audience. Since the beginning, we have built up people, will be further developed. • Active involvement: A large part of collaborations and partnerships that Silver Sessions contain projects such the program is co-created by diverse help us reach different people. As as Hello Dance Fans workshops by institutions, schools and Vereine. engagement activities are often Nicole Berndt-Caccivio, who embraces • Two-way street: Those family mem­ challenged by limited resources, such the power of ageing, or BRINE! inviting bers who do not see themselves as as time or personnel, these active everyone to get their old trumpet or cul­ture enthusiasts, we meet outside part­nerships, sharing know-how and violin from the attic, dust it off and join the museum and concert halls. In net­works, are crucial for involving a an unforgettable event. wide range of citizens. si­tuations and with content they We know how hard it is especially for would not expect. Getting on a bike or The closest and most natural partner­ people with dementia to participate in be­coming co-creators of an exhibi­ ship exists between our initiative and cultural life. One of our team members tion with daily mobile phone photos - the art studio of the Lebenshilfe is taking care of a mother with de­ yes, this is cultural work. Gmunden, a group studio for adults mentia. As the number of people • Flexibility: Why not have an open air with different levels of abilities. There af­­fec­ted is constantly growing, we concert on a Saturday morning in­ is constant exchange, as our team acti­vely deal with this topic in our stead of a Friday evening? The Silver member Heidi Zednik also works there. outreach approach. We have de­- Salzkammergut task force, and our Group meetings were held there and the ve­l­oped links with 2 initiatives, who partners presented below, bring in artists from the studio brought in allow people affected to take part in their ideas and in­crease our reach. project ideas. our cultural program. MAS is a regional dementia assistance and support Below we describe how we apply those Furthermore, Eucrea, the umbrella or­ center based in Bad Ischl, offering principles to some of the specific ga­nization representing the interests therapy and support­ vacation for the groups we want to make part of our of differently abled artists in the recreation of people with Alzheimer Salty Family. German-speaking area, cooperates­ and their rela­tives. The Dementia. with SKGT24 in order to realize a Arts. Society. is an arts-based Through using public and everyday- largely barrier-free program. life spaces research project situa­ted at the University of Applied Arts Vienna Public space, as a neutral space, does For the last 2 years, a close partner­­ aiming to support people with not only reduce physical, but also psy­ ship has been established with the dementia and their care takers in re­ chological barriers. Our motto is “If Regional Competence Center for maining an active part of society, but people don’t go to the museum, make Integration and Diversity (REKI). The also raising and positively influencing the museum come to them”, of course coordinator of the branch office in Bad public awareness of the situation of this applies to theater, concerts and Ischl, Ruzica Milicevic, has not only people living with dementia through performances just as well. This is why initiated a project for the program art and design. many projects in our program are her­self, she also connects us with lo­ca­ted in public space. different groups less visible in public Through a diverse volunteer program cultural life including minorities. As In developing our volunteer program, Additionally, in our program, we “hack” companion of our team she makes use we focus especially on specific groups. everyday life situations and rethink of her position to bring her network­ (1) Oftentimes, unemployment leads the concept of locations. We believe together with our ini­tiative. taverns, train stations and parking lots to less participation in social life, es­ have just as much potential for arts pe­cially when people have been un­ and culture as a museum does. We Through establishing employed for a long time. The SKGT24 start with the familiar - place culture Silver Salzkammergut volunteer program actively invites on daily routes people take, incorpo­ With rural exodus and a permanently people who are registe­ ­red as un­ rate culture in everyday life situations decreasing birth rate, the SKGT is employed (thus fully insured) and and then surprise! Through this pro­ home to an overaged population. looking for a job, to take part in the cess of daily art experiences, people Whereas in the federal state of Upper implementation of the title year. feel less inti­midated Austria 17,2% are above 65 years, in (2) Over the course of dozens of years, to participate Bad Ischl it is 21,6%. Silver associations and clubs have built up in an artistic Salzkammergut of­fers a series of massive structures of voluntary experience­ cultural projects to people 65+. engagement, without which (cultural) next time. life in rural areas would not exist. It is After having published the essence of those diverse structures we connect our first bidbook, members of this with. (3) We invite our corporate­ spon­ au­dience expressed their interest to sors to support the ECoC not only voluntarily become part of a Silver financially, but also via their employees’ Salzkammer­gut task force. Together with this group, the idea of Silver

Outreach 73 Q 14 ⟶ Q 16

work time and abi­lities. This in turn Our Culture Cabs are able to respond exhibitions or events with groups or introduces new people to cultural to individual transportation needs. individuals who are he­sitating to go on events. (4) Youth. Through our close their own. Other Cul­tural Buddies collaboration with schools, we expect We furthermore plan a fair cost policy, accompany curious people­ to our students to become an essential­ part to lower not only the physical, but also many participatory events or join them of the volunteer program (more about the socio-economic barriers, includ­­ in our sports projects or play music youth in Q16). ing family tickets, student and senior together. discounts and many events free of Through involving Salty Dogs charge. We plan to become part of the Through diverse communication “Hungry for Art and Culture” program The underlying basis for creating op­ Dogs build bridges and assist in over­ from the Social Platform Upper Austria portunities for different groups of coming barriers. In terms of culture, to provide free entry for people of low people is to use different langua­ges, this is a highly valuable asset. Heidi income. Of course, audio description translation tools as well as tech­ Zednik’s dog Eira is a therapy dog, part and sign lan­guage interpreters are nological tools. At this point in history, of the bidbook team, and co-worker at provided when­ever possible, which a young and overstimulated generation the art studio of the Lebenshilfe for enables people with impaired hearing emerges, whose grandparents have differently abled adults. In cooperation or vision to participate in the program. grown up in a time without the internet. with the therapy dog school Humanis This brings a new need for a wide et canis and Hun­de­sportschule To live up to our goal of making small range of communication forms in Att­nang-Puchheim, a trai­ning program and medium sized museums access­ order not to lose anyone. While the for teams (person+dog) will be ible for all, we further established a younger audiences might rather listen developed in 2020. In 2024, a pool of partnership with the Interreg program to a podcast on their smartphones, teams is part of the SKGT24 ECoC COME-IN! by the Central European Ini­ watch videos online and take digital program. tiative in Trieste (IT). This program knowledge transfer for granted, the aims at minimizing barriers for people Through empowering young people to elder generations appreciate con­ven­ to enter museums. Through this part­ tional communication channels. become cultural producers nership, the SKGT museum operators To be honest - there are more exciting are not only offered guidelines and Through creating a special welcome places for young people to live than handbooks to make their museum for our visitors the SKGT, as it is right now. This is program accessible for all, but also Key members of our family are the mainly due to the lack of offers and pilot actions and training sessions. people who personally greet visitors. spaces provided for them. Since many They are our “family ambassadors”. young people attend boarding schools Through the Cultural Buddy Program People working in tourism or sales, in the region, the number of kids and taxi drivers or train conductors. For teens under 19 years is high. However, Even when physical and financial bar­ them, we take the “just” out of the job. in everyday life and espe­cially in public riers are reduced to a minimum, there They no longer are just a person who space, they are not very visible. We pay are still social and psychological bar­ serves you in a bar or picks you up extra attention to reaching out to the riers, which are the hardest to over­ from the sta­tion. They are true regional next generation. Hello Dance Fans! come. These barriers are the main ambassa­dors. But as we also found in offers Urban Dance/HipHop courses reasons why socially disadvantaged places like Linz and Liverpool, by for young people, the New Salt Festi­ people, people in homeless and sharing the story of our cultural val invites young people to experiment refu­gee homes, people with mental ill­ program and let­ting them into our with music production and DJing and nesses or different abilities, rarely use “not so“ family secrets,­ we also grow the European Youth Games invite cultural offers, even if they are free of our local audience because they better people under 18 to a European exchange charge. In order to help people to over­ connect with what’s going on. And they through sports. In order to reach a wide come their inhibitions, either resulting tell and bring their own families­ and range of young people, we have also from a lack of information, limited friends. And so it grows ... established a strong connection­ with mobility or fear of getting involved in schools for the year 2024 and beyond the unknown, we are initiating a (see Q16). Cultural Buddy Program for the SKGT. in conclusion ... On the occasion of the ECoC title and Our overall approach is to deliver a widely Through tackling access barriers with the confirmed support of Caritas intercultural, intergenerational and Vienna which successfully runs this international ECoC program. The fact that we use existing infras­­ program already, the Caritas of Upper We focus more on how to bring people with tructures can be challenging in terms Austria (which is legally responsible different needs together, rather than of physical accessibility. Historical for a large part of the region) confirmed developing certain projects for specific buildings or natural sites are not all to create and develop a Cultural Buddy groups, who just share one common feature equally accessible. We therefore­ re­ program for and together with the (be it not being born in the SKGT, age, view each event, project and location institutions and people of the SKGT. gender or different abilities). This results in to make them more access­ible. Once the platform­ is established, a program with a majority of projects that Strategically our overall aim is to de­ volunteers become­ Cultural Buddies, offer the possibility for diverse groups to velop a better public transport system. who organize visits to museums, become co-creators.

74 Outreach Q 14 ⟶ Q 16

QUESTION 16 Young people and schools: Empowering a young generation

Our connections with young people When selecting projects for the pro­ We listen to them. Schools are not and participation of schools take pla­ce gram presented in Q6, we also placed only involved in action-packed pro­ in 2 main ways. a special emphasis on participation jects. They are also involved in the op­por­tunities for younger audiences. preparation of discourse-oriented and Firstly, our capacity building program Now, almost half of the projects offer serious projects such as Europe, in focuses, to a large part, on the specific opportunities for schools or Darkness!?, supported by the external establishment of new types of culture young individuals to participate. initiative Children and Youth in schools which are significantly missing Through their engagement, our pro­ Dia­logue. In workshops students focus in the SKGT educational landscape. We gram is deepened and diversified. In on topics such as migration, identity described the SKUL for children and this way we follow the overall aim of and nationalism. Their results are then teenagers, the Cultural Manage­ment bringing the young people of the re­ integrated into the festival. School and the School of Art and Craft gion together with European creatives. for all age groups on page 10. Here are a few specific examples of We address them as self-empowered how we plan to connect with schools: and caring Europeans. However, not These exciting new cultural education all projects for young people take facilities make sure that we can build We give them decision-making pla­ce within a school framework. This a long-lasting link between education­ po­wer. The younger generation has allows for younger people, who do not and culture. We want the gradua­ ­tes of re­shaped the discourse on climate attend school anymore, and students, these key places to grow, to become chan­ge and environmental topics. who want to be active outside school, active members of our Salty Family. Young people are standing up and to get involved. Future is Now! is such And no, we will not try to keep them speaking out, reminding those in a project. This street art project invites in the region. We want them to responsible positions to act and make young, critical people to reflect on the experience Europe and the world! And lasting decisions! Students co-design region’s most pressing and current when they voluntarily return, bringing and co-produce the H2Oh - No! challenges, as well as a future they a piece of Europe back with them, we Conference. Starting in 2023, specific would like to live in. will happily welcome them back to our school pro­jects prepare for the table. conference, which takes place in Finally, to ensure cooperation with dif­ spring 2024. Also Building a Future ferent schools is deeply embedded Our second link with education and actively engages students both in the across our region between now and schools is with the already existing design as well as in its production. 2024, we created the position of an school system. The immense potential Education Ambassador. As part of which we have in the region with We shake up the school routine to­- Capacity Building Management (see 83 schools and thousands of students gether­ . Art classes, in particular, shift Q30), starting in 2020, this Ambassador (3.000 of them in Bad Ischl alone), is to a strong hands-on approach focuses on the fur­ther development of activated and better used. In Q15, we through­­out the title year. Some A.I.R. projects already presented in the briefly explained the situation of the programs are directly linked with Application as well as creating new SKGT being home for many young schools like Migration Distillation, in ones with different regional­ schools. people, however, they are given too which professional artists and stu­ In the title year 2024, the Education little space and opportunity to partic­­ dents realize art projects together, Ambassador accompa­ ­nies and assists ipate. This is why we support the using material found in cleaning up the schools in the preparation­ and post- younger generation in gaining full riverbanks. Other A.I.R. programs in­ processing of per­formances and visibility as part of the Salty Family, as clude studio visits, artists’ talks and events, as well as helping organize well as opportunities to actively parti­c­- common experiments. Planet Tavern post-event dance, music and writing i­pate in the ECoC year. Cooperations Lab gives students from tourism workshops with artists. with schools provide a framework to school Bad Ischl space for actual reach out to a great diversity of young im­plementation of their ideas of what people, including those whose families fu­ture taverns should look like - in­ are less interested in culture and art. stead of just wishing and dreaming ... We accomplish big events together. Music schools play a major role in our program. In BRINE!, the collaborative multi-media performance and musical event on Lake Traunsee, regional mu­ sic schools develop the musical part in cooperation with Tim Steiner and Ondamarela.­

Outreach 75 Q05 17 ⟶ Q 41

Management Finance · Organizational structure · Contingency planning Marketing and communication

01 Contribution to the long-term strategy 02 Cultural and artistic content 03 European dimension 04 Outreach 05 Management 06 Capacity to deliver

76 Management Q 17 ⟶ Q 41 Finance

QUESTION 17 Income to cover operating expenditure Operating budget for Bad Ischl-SKGT24

Total income to cover From the From the From the From the operating expenditure public sector public sector private sector private sector in euros in euros in % in euros in %

€ 30 Mio. € 29 Mio. 96,67% € 1 Mio. 3,33%

After pre-selection, we rapidly agreed with all our partners EU co-financing possibilities. Together with an expert’s sup­ providing financial contributions to ECoC 2024, to strive for port and the result we describe in Q20, we expanded the the enhancement budget presented in the first bidbook. amount of EU-funding, with the exception of the Melina Since we are already familiar with the EU-LEADER program, Mercouri Prize, to a total of € 3 Mio. for the 6 year period. we wanted to expand the idea and necessity of additional

QUESTION 18 Income from the public sector

Income from the public sector in euros

National Government € 10.00 Mio. City (Bad Ischl-SKGT) 1 € 4.50 Mio. Region (Federal States of Upper Austria and Styria) € 10.00 Mio. EU (with exception of Melina Mercouri Prize) € 3.00 Mio.

Total € 27.50 Mio.

1 plus Melina Mercouri Prize of 1.5 Mio.

QUESTION 19 Financial commitments from public finance authorities to cover operating expenditure

The City Council of Bad Ischl formally confirmed to con­- The Federal State of Styria contributes financially for the tri­bute a budget of € 4.5 Mio. This amount includes financial Ausseerland region, part of the ECoC 2024 region of SKGT. con­tributions from the SKGT24 region (municipalities and The financial contribution is incorporated into their forth­ tou­rism boards) as a co-financing source for the lead city. coming financial plans for 2020-25. The Styrian Councilor for Culture formally pledged his support. The Federal State of Upper Austria, represented by the Fe­deral Governor, assured their financial contribution (as The National Government / Ministry of Culture and Arts stated in Q18) in a meeting with representatives of the Bad (Bundeskanzleramt Sektion II: Kunst und Kultur) contribution Ischl-SKGT24 bid on June 11th, 2019 in Linz. (as stated in Q18) is expected to be confirmed by the next government.

Management 77 Q 17 ⟶ Q 41 Finance

QUESTION 20 Fundraising strategy for operating expenditure from European Union programs

The initiative for the Application of va­rious­ly linked to research and tech­ Bad Ischl-SKGT24 takes part in the ECoC 2024, including Strategy 2030, no­logical centers as well as public Eu­rope­ for Citizens Town Twinning, was supported through a LEADER pro­ players. This project involves 4 ECoCs set­ting up corporations and networks ject. Based on consultations with re­ - past, present and future designated between communities and cultural sponsible LEADER managers, we are cities. It is part of the groundwork of ope­rators with past, current and assured that we can carry out a co- the Open Design School pilot initiative future­ ECoCs. financing project budget in the tran— promoted under ECoC Matera 2019, sition of 2 funding periods (2014-2020 conceived as an open laboratory piv­- In the build-up years Bad Ischl-SKGT24 and 2021-2027) with a total of approxi­ o­tal to the successful implementation applies for the following pro­grams: mately € 1,5 Mio. This intention is en­ of the ECoC program. hanced due to a fourth LEADER region (REGATTA / Attersee) willing to join us PROJECT- FUNDING if we are awarded ECoC 2024. PROJECT PROGRAM VOLUME BAD ISCHL- SUBMISSION TOTAL* SKGT24 Our understanding of the INCLAVE also Conversations means that ECoC 2024 is key to Interreg Central with the EUROPE or initiating and encouraging institutions, € 2.0 Mio. € 200.000 2023 Emperor Danube Region municipalities, cultural operators and all kinds of project partners to engage Europe in Creative Europe Small in European programs. The prepara­ Darkness!? Cooperation Project € 200.000 € 60.000 2023 tory phase falls in the transition of 2 funding periods (2014-2020 and Planet Interreg Central € 2.0 Mio. € 270.000 2023 2021-2027). Bad Ischl-SKGT24 is Tavern Lab Europe applying for funding from Creative Europe, Erasmus+, Horizon 2020, European Cultural Routes of Routes COSME and Europe for Citizens, which € 10.000 € 10.000 2022 all have last calls in 2020. Resistance Visibility Network Small scale funding Bad Ischl-SKGT24 initiated coopera­ tions and collaborations in Euro­ ­pean Real Reels Creative Europe Media € 70.000 € 70.000 2024 projects and networks to build capacity and to learn and foster inno­vation: European Erasmus+ Youth € 300.000 € 80.000 2020 Our bid is nominated as associated Music Club partner in the COSME TraCEs project led by Materahub. The consortium de­ Creative Europe Small Art Nomadic € 200.000 € 90.000 2024 ve­lops a thematic product of transfor­­ Cooperation Program mative tourism across ECoCs, which is designed to boost tourism beyond and Hallstatt H2020 Transformation Strand/or Successor € 4.0 Mio. € 350.000 2020 after the 1-year event. It addresses the Disappears Horizon Europe exploitation of cultural heritage sites in past ECoCs, represented by Essen/ SKGT Ruhr 2010, Košice 2013, and San Culture Schools Erasmus+ KA2/KA3 € 400.000 € 100.000 2020 Sebastián 2016, and also supports present and future ECoCs, Matera 2019 Creative Europe Small SALT | LAKE | CITY € 200.000 € 95.000 2022 and Rijeka 2020 to develop long-term Cooperation Program tourism synergic thinking between tourism and Creative and Cultural Building a Future Industries (CCI). - Salzkammergut Erasmus+ KA2 € 300.000 € 90.000 2020 Architecture Week Bad Ischl-SKGT24 cooperates with the Erasmus+ Skills Alliance Project: New Salt Festival Creative Europe Small € 200.000 € 90.000 2023 DeUS-European Open Design School Cooperation Program for Sustainable Regional Development through project partner Creative TOTAL FUNDING Bad Ischl-SKGT24 Re­gion Linz & Upper Austria. DeuS is a € 1,505 Mio. project involving 9 countries promoted (previewed potential of funding) by regional VET (Vocational Education and Training) providers, cultural and * total budget including all contributions of European networking partners necessary for the respective cre­ative industry representatives, funding program

78 Management Q 17 ⟶ Q 41 Finance

QUESTION 21 Timetable for income to cover operating expenditure

2020 2021 2022 2023 2024 2025 Total Year - 4 Year - 3 Year - 2 Year - 1 ECOC year Year +1 EU (with exception of Melina Mercouri Prize) 0 € 300.000 € 600.000 € 750.000 € 1.250.000 € 100.000 € 3.000.000 € National Government 0 € 1.000.000 € 2.000.000 € 3.000.000 € 4.000.000 € 10.000.000 € City (SKGT24 Region) including Melina Mercouri Prize1 750.000 € 750.000 € 750.000 € 750.000 € 2.800.000 € 200.000 € 6.000.000 € Region (Upper Austria, Styria) 0 € 1.000.000 € 2.000.000 € 3.000.000 € 4.000.000 € 10.000.000 € Sponsors 100.000 € 100.000 € 100.000 € 300.000 € 300.000 € 900.000 € Other cultural foundations, 0 € 0 € 0 € 0 € 100.000 € 100.000 € private sector ... Yearly income 850.000 € 3.150.000 € 5.450.000 € 7.800.000 € 12.450.000 € 300.000 € 30.000.000 €

1 Melina Mercouri Prize to be received in the title year

QUESTION 22 Fundraising strategy for private sponsorship

We are still convinced of the fund­ 2. Partnership building meetings with • Product branding with ECoC 2024 raising strategy presented in our pre- our preferred presenting sponsor, logo: Salinen table salt, Gmundner selection bidbook, which is based on Salinen AG and its sub­sidiary Salz­ Milch, a regional dairy and 3 strategic fields: welten GmbH, which is responsible Eggenberger Bier, a private brewery, for visitor management in and around place the Bad Ischl-SKGT24 logo and 1. Classic sponsoring with national/ the original salt mines of Hallstatt, website details on their product international companies Altaussee, Hallein and Salzburg have labels1. Additionally­ we request their 2. Specific project sponsoring reached a very posi­tive position. direct support­ of selected projects 3. Patronage Kurt Reiter, CEO of Salzwelten­ GmbH, with a do­na­tion of the product sales The bidding team continued in spring supports the idea behind­ our slogan profits bearing our logo. 2019 with the above mentioned con­ Culture is the New Salt and is • For our crowdfunding activities, cept, meeting with regional compa­ very openminded­ for what may SKGT residents who moved away are nies, both small and large, including come next. The Super­visory Board very important. We see this group of export-oriented industrial companies. of the Salinen AG will discuss our multi-locally living people as key Managers and CEOs encouraged us to sponsorship proposal in light of a ambassadors for the SKGT, including continue with our ambitious bid, be­ successful outcome of this com­- providing networks for crowdfunding cause on the one hand, they like the petition. purposes. Initial con­versations with idea of Culture being the New Salt, Instead of just pursuing letters of in­ Michaela Binder, a representative whi­le on the other, they are aware that tent from major companies, we go one from the Innovation Service Network culture is an important location factor step further. We include them, and GmbH, which spe­cializes in crowd­ for companies. their employees (e.g. as volunteers), as funding activities, provides the first step towards a cooperation in What happened in 2019? partners to establish and strengthen culture as a location factor for the 2020/21. 1. Cooperation with the regional local economy and industry to co- • Development of fundraising formats Cham­­ber of Commerce (WKO). The create the INCLAVE. We are convinced and a direct approach to international managing director Robert Oberfrank we can learn much about innovation service clubs such as Rotary Interna­­ is part of our steering group and has culture from international companies tional, LIONS, Kiwanis and regional supported the ECoC 2024 bid from like MIBA, Carvatech or Fronius. These entrepreneurial personalities and pa­ early 2018 on. In close cooperation companies are situated in the north- trons living in the SKGT. with him, and the WKO, we informed eastern part of the SKGT, but also have business people, company owners • In 2021 we initiate a privately financed worldwide production sites. Collec- and WKO members about our bid. We cultural fund, which first and fore­ ­ti­vely they provide a regional link to agreed on co-creating a fundraising most, supports projects arising from glo­bal and urban economy. strategy with manifold possibilities the civil society and the independent and benefits for large, medium and In addition, we adhere to the following cul­ture scene. small sized companies. measures: 1 at publication not confirmed

Management 79 Q 17 ⟶ Q 41 Finance

QUESTION 23 Breakdown of the operating expenditure

1 Wages, overheads and Total of the Program expenditure Promotion & marketing administration operating expenditure

in euros in % in euros in % in euros in % in euros in % € 21.0 Mio. 70,00% € 4.0 Mio 13,33% € 5.0 Mio. 16,67% € 30.0 Mio. 100,00%

1 plus marketing and communication contribution (national and international activities) by the Salzkammergut Tourismus Marketing GmbH with an estimated overall media value of approx. € 750.000.- (see Q38/39)

QUESTION 24 Planned timetable for spending operating expenditure

Timetable Wages, Wages, Program Program Promotion Promotion overheads and overheads and for expenditure expenditure and marketing and marketing administration administration spending in euros in % in euros in % in euros in % 2020 300.000 1,43% 150.000 3,75% 500.000 10,00% 2021 600.000 2,86% 300.000 7,50% 800.000 16,00% 2022 1.800.000 8,57% 750.000 18,75% 900.000 18,00% 2023 4.350.000 20,71% 1.250.000 31,25% 1.100.000 22,00% 2024 13.650.000 65,00% 1.500.000 37,50% 1.500.000 30,00% 2025 300.000 1,43% 50.000 1,25% 200.000 4,00% Sum 21.000.000 100,00% 4.000.000 100,00% 5.000.000 100,00%

QUESTION 25 Income from the public sector to cover capital expenditure in connection with Bad Ischl-SKGT24 QUESTION 26 Financial commitments from public finance authorities to cover capital expenditure Budget for capital expenditure Our capital investment strategy is fo­ tructure. Their refurbishment lets lasting home for our extended Salty cused on revitalizing existing spaces local people see new life being injected Family. and places so the Cultural Geography across the re­gion, growing interest benefits from a significant refresh of and audience. Additional capital expenditure for in­ places which have contributed to the fra­structure is financed through other history and personality of the SKGT The Open Cultural Center (OCC) - see municipal planning frameworks inclu­d­- and can do so again. We are a region description Q29 - is the main ing strategies for co-financing with rich in imperial and industrial­ heritage. infrastructure investments planned in regional, state and EU authorities and However, many beautiful­ buildings are connection with our bid. The OCC funds. Q43 includes details of the unused and sit empty. These spaces building is an existing, 400 year-old range of projects included. and places can provide the hardware structure, that will be totally trans­ for a modern rural cultural infras­­ formed for ECoC 2024, creating a

80 Management Q 17 ⟶ Q 41 Finance

QUESTION 27 Fundraising strategy for capital expenditure from European Union programs QUESTION 28 Timetable for income to cover capital expenditure

Our strategy for EU funding for capital Eligible activities we can apply for - CO 2 reduction and energy efficiency projects has been built on extensive include: in cultural infrastructures; research to identify the most relevant - Integrated strategies for urban re­ - attractiveness of public space; EU programs suitable for a co- gions of Upper Austria incorporating­ - strategies for city regions; finan­cing of infrastructure refurbish­ art and culture (Priority Axis 4 / - cultural use of unused buildings and ments planned for our Bad Ischl- Measures 18 and 19) sites. SKGT24 ECoC. Our analysis suggests - Projects to reduce carbon emissions that IWB/EFRE is the most suitable and improve energy efficiency, We note that Linz09 successfully used program for our spe­cific needs. among others, in organizations and/ this funding stream for the Schau­ or companies in the arts and culture rausch / Tiefenrausch project. IWB/EFRE: In this EU program, individ­­ (priority axis 3 / measures 11 and 12). ual measures apply specifically to We are aware that the preparatory - We can also apply to improve the Upper Austria. They include activities phase falls within the transition of attractiveness of footpaths through improving location and settlement 2 funding periods (2014-2020 and artistic design or cultural activities struc­tures in urban areas of Upper 2021-2027). The financial department here in Upper Austria (priority axis 4 / Austria. Art and culture projects apply of the City of Bad Ischl and other measure 19) to sustainable urban development in municipalities of Bad Ischl-SKGT24 Vienna and Upper Austria. In the Funding across regions also offers are well prepared and the financing Sty­rian part of our region this funding opportunities to access funds to plan (2021-2023) reflects the need to can be accessed to support local support the culture-based innovation access EU funds from these pro- develop­ ment­ strategies. of companies: grams.

QUESTION 29 Spending on new cultural infrastructure in the framework of Bad Ischl-SKGT24

• Open Cultural Center (OCC) in Bad The house is known as the Cafe Casino infrastructure in relation to our bid Ischl, Cafe Casino and was purchased by the Schmalnauer and yet so vital for Bad Ischl-SKGT24, • Total Capital Investment family in 1971. The 2-story building’s its legacy and above all, its diverse approximately € 1 Mio. Grieblkeller is a 500 year old natural cultural scene (as mentioned in Q2+3). cellar with a total area of 380 sqm. The • Project period: 2021-23, cellar was owned by the Bad Ischl Our other infrastructure projects, such Opening 2024 brewery until 1908. as the SKGT Culture Schools, minor • Partnership to be established adaptations within the museum pro­ between the owner (Bernhard Cafe Casino was a notoriously fun, gram Inside Out, as well as small infra­ Schmalnauer) and the City lively, late night establishment.­ The structure projects linked with some of government of Bad Ischl life of the Cafe Casino was an es­sential our artistic projects, focus on the sole social component for Bad Ischl and revitalization of existing structures • Co-funding with IWB/EFRE planned the surrounding area. Today, the build­- and fall outside the realm of compre­­ for the next period (2021-27) - see ing is mainly vacant. Bernhard hensive renovations. These are de­- Q27/28 Schmaln­auer, the owner, repeatedly scri­bed in more detail in Q43. The OCC Bad Ischl is a local cultural tried to bring new ideas to revive the sup­plier and, at the same time, pro­ building and opened it for cultural vider of space for cultural initiatives, events several times. Currently the artists, members of the creative only use this building sees are the indus­tries, co-working offices, gallery tours the owner offers twice a month. and a small cafe. The bidding process for ECoC 2024 boosted the project idea of a com­pre­ hensive renovation of the building. The Open Cultural Center is the only new

Management 81 Q 17 ⟶ Q 41 Organizational structure

82 Management Q 17 ⟶ Q 41 Organizational structure

QUESTION 30 Governance and delivery structure

If Bad Ischl-SKGT24 is awarded the Additionally, we invite our desired the managing staff and the public. ECoC 2024 title, an independent sponsorship partner, the Salinen AG, This body has no formal decision- organiza­tio­nal structure (GmbH = Ltd.) to become a shareholder, because making power. will be established by the government with the concept of SALT.WATER, ECoC of the City of Bad Ischl in January is part of their business. Members (approximately 15 to 20): 2020. The “Bad Ischl-Salzkammergut Mayors of the region, artists and cul­ Kulturhaupt­ stadt­ 2024 GmbH” (short: • 25% City of Bad Ischl tural workers, members of the creative SKGT24 GmbH). • 15% Regional Development industries and tourism board, the Organization REGIS (Leader 1) Frauenforum Salzkammergut, the The bidding process, funded by • 15% Regional Development Freies Radio Salzkammergut, Regional 3 LEADER regions ends in December Organization Traunsteinregion Competence Center for Integration 2019. (Leader 2) and Diversity (REKI) and represen­ • 15% Regional Development tatives of schools and cultural ini­tia­- Regarding the newly founded SKGT24 Organization Ausseerland (Leader 3) tives. GmbH, 2 aspects are important to us: • 10% Federal State of Upper Austria 1. The independence of artistic deci­ • 10% Federal State of Styria Franz Steinegger (Mayor of Grundlsee, sion making and production. The • 5% Salinen AG (requested) organic farmer and event manager) is or­ganiza­tion is designed to secure • 5% others (This will be decided after the proposed platform chair. He was this. the final ECoC decision in November one of the first protagonists from 2019. Possible shareholders are Ausseerland to join the bidding team, 2. The continuity of key staff from bid­ tourism boards, cultural foundations, along with Bad Ischl’s Mayor Hannes ding to delivery structure. This en­ Chamber of Commerce and Labor). Heide. Additional proposals for this sures that experiences gathered position are welcome once the du­ring the selection process trans­ With this regional balanced ownership SKGT24 GmbH is legally established. fer to SKGT24 GmbH. structure, Bad Ischl does not hold a majority of shares, instead the SKGT European Artistic Directory Board The organizational structure is based does. (EADB) on the following principles: With the Artistic Directory Board, a • Mission statement: We turn the en­ Supervisory Board new tradition of the INCLAVIAN Euro­ clave Bad Ischl-SKGT24 into a vibrant, Shareholders are represented in this pean cooperative cultural workers’ open cultural region - the INCLAVE body. Each shareholder receives­ movement is initiated. This makes us • Vision for 2025+: The SKGT has be­ 1 Supervisory Board member position. stand out from the usual artistic come one of the most sought-after From 25% shares upward, a second directors concept. In arts and cul- cultural INCLAVES in Europe. Culture board member is dedicated. The chair ture, we have opportunities to think is the New Salt of the region. of the Supervisory Board is the Mayor differently and choose uncon­ventional of the lead city Bad Ischl. Including methods. There already is a trend The guiding values of the the Chair, Bad Ischl holds 2 board to­wards collectives as an artistic SKGT24 GmbH members; all remaining shareholders,­ direc­­ tory.­ 1 board member. We invite the Federal Shaped in solidarity, bound to equality, This might sound idealistic, but it can creative, inclusive, compassionate. Chancellery (Bundeskanzleramt) or the respec­tive Ministry of Arts and Culture be one part of being a European role model for other rural regions. If seen Governance Structure to participate on the board as well. The board consists of at least 10 members as a micro Europe peace project, in The City of Bad Ischl, under the leader­ and meets 4 times a year at the mini­- times of populism and endangered ship of Mayor Hannes Heide, estab­ mum. democracy such as now, this diverse lishes - together with shareholders European artistic directory, working in who previously partially committed to Regional Cooperation and Advisory the spirit of the bidding team - with the planned ownership structure of Platform respect, care and mutual appreciation SKGT24 GmbH - the company‘s con­ Within the SKGT24 GmbH we also - can be one answer to cultural chal­- tract. Even though Bad Ischl is the lead establish a body in which all network­­ len­ ges­ in Europe.­ city for ECoC 2024, we intend to ing, communication and cooperation This Executive Board consists of depute a strong role to the region, by throughout the region takes place. 7 members and is the top governing making the regional development With this platform, we guarantee body of the artistic and cultural or­ga­nizations, that are also responsible the support of smaller projects and production. The board acts con­ for the EU-LEADER program of the initiatives. Consecutive information ceptually free and indepen­dent, but SKGT, shareholders. Our federal state for a wide range of regional stake­ has to meet the budgetary figures set governments of Upper Austria and holders, including those distant from by the General Director. Styria hold shares. And we would be culture, critical individuals, members happy if the federal state of Salzburg of local and regional councils is neces­ joins us as well. sary to sustain and grow trust between

Management 83 Q 17 ⟶ Q 41 Organizational structure

To guarantee continuity from bidding regarding budget. The separation of needs to be done if we are awarded the to delivery, part of the pre-selection the business areas of Management, ECoC title. We plan to establish a team continues in the directory: Heidi Marketing and Finance, and Program 2 person team, dividing responsibilities Zednik and Petra Kodym, part of the Direction and Artistic production has between them - this serves Bad Ischl artistic team; Gottfried Hattinger, proven itself in past ECoCs. The and the SKGT (see below). Both who joined the team in spring 2019. divisions of Finance and Admini­stra­ Capacity Building Managers attend all Four additional, not yet selected, tion, Fundraising and Sponsoring, meetings of the Regional Cooperation board members with artistic, cultural Com­munication and Marketing, Eval­­ & Advisory Platform and report to the excellence and international expe­ uation and Monitoring and Volunteers General Director as well as to the rience fill the remaining positions. The and Schools are subordinate and European Artistic Directory Board. Bad Ischl-SKGT24 bidding team holds report to the General Director. a minority position in that body and is • Regional Ambassador: looking forward to be joined by inter­­ Capacity Building Management Municipalities, regional development national curators and experts from This executive body has a bridge- organizations, creative industries, diverse artistic disciplines. building function (see illustration on tourism, public transport and other p. 82). It is a central communication economic sectors General Director office, that in the sense of program­ • Educational Ambassador: The General Director acts as the CEO, ming and designing ECoC, communi­ Educational sector (schools, adult a top executive decision maker with cates with the relevant sectors and education), cultural sites, museums budget responsibility. Artistic direc­ stakeholders. Since this is not only and citizens’ initiatives tory and production are not part of the a crucial function from the very CEO’s decision making domain, except beginning, it means a lot of work that

QUESTION 31 Organization of the Bad Ischl-SKGT24 Foundation at management level

The SKGT24 GmbH organizational­ • Manage budgets, communication and • Manage the following: program lines, struc­ture comprises 4 levels: marketing, define annual goals projects and formats, project/event 1. The supervisory level > Supervisory • Hire staff managers and external staff, sup­por­ Board ters and volunteers 2. The executive management level > The European Artistic Directory Board • Staff at this level is appointed by European Artistic Directory Board has the final decision on the artistic either (1) the European Artistic and General Director pro­gram, the General Director sets the Directory Board (Executive Producers 3. The department level and level of budget limits for the artistic pro­ of program lines) or (2) General artistic production gramming and production, but has no Director (remaining departments, 4. The project and event level further influence on it. The General non artistic staff). Staff reports to Di­rec­tor acts as a CEO in terms of each respectively. Ad­ministration, Marketing and Finance The supervisory level • Eva Mair and Lisa Neuhuber, 2 mem­ (Supervisory Board) and other non-artistic departments or staff. bers of the bidding team, assume • Monitor the company’s overall pro­ positions as Executive Producers gress and results (financial planning, Both bodies are nominated by the for the program line Strength of artistic program development) Supervisory Board and report to them. Counterculture. • Approve strategies, goals, the annual The department level and level The project and event level budget and the staff structure of artistic production Lead the implementation and the oper­ ­- • Advise the General Director and the Executive Producers for each program ative management of specific projects­ European Artistic Directory Board line, 5 departments: or events, either in the 4 program lines Members of the Supervisory Board are Finance & Administration, Fundraising or the respective departments. nominated by the shareholders and & Sponsoring, Communication & The staff at this level is nominated by report to them. Marketing, Evaluation & Monitoring the Executive Producers of the 4 pro­ and Volunteers & Schools. The management level gram lines, the members of the Euro­ (General Director and European • Lead the implementation of action pean Artistic Directory Board or the Artistic Directory Board) plans, program lines and the tactical Ge­neral Director and report to the de­partment level or level of executive • Lead the implementation of strategy conversion of annual activities and artistic­ production. on the executive and management measures set by the management levels, as well as the artistic program level development and production

84 Management Q 17 ⟶ Q 41 Organizational structure

QUESTION 32 Recruiting staff with skills and experience

If we are awarded the ECoC 2024 title, 2020 2021 2022 2023 2024 2025 the recruitment process of staff starts step by step in early 2020 (first quar­ Total number of staff 10 14 15 30 40 3 ter). We drafted a staff distribution plan for the period of 2020-2025, which is Full-time employees 6 9 10 20 25 3 based on our ECoC program, the ma­n­ Part-time and/or agement requirements and all tasks to 4 5 5 10 15 0 be accomplished from 2020 onward. self-employed staff Success factors • Continuity from bidding to delivery and programming up with the Open Design School Matera 2019. With Kaunas ECoC 2024. 2022 we exchange expertise for our museum program The city government of Bad Ischl, the Mayor and the Inside Out. representatives of the 3 LEADER regions, our steering • Diversity within the ECoC staff group, are capable of ensuring that the transfer of bidding Within all positions, people of different genders, abilities, experience, staff and networks function properly and age, sexual orientations, ethnic backgrounds and religions smoothly until the new ECoC 2024 managing structure is are represented. They guarantee the deliverance of a legally set up. Six team members are transferred from the di­verse ECoC program. bidding team to continue the work. • Cooperation with local authorities, municipalities and First stage > key staff (first and second quarter of 2020) tourism­ boards. The establishment of the SKGT24 GmbH, initiated by the city Secondment of staff (part-time employees) and in-kind government of Bad Ischl, takes place during the transition contributions in the field of national and international period between November/December 2019 and March 2020. marketing and promotion activities (already granted by the The ECoC 2024 legal body starts its operative activities by Salzkammergut Tourismus Marketing GmbH). April 1, 2020. • Cooperation and knowledge exchange with other ECoCs. The first SKGT24 staff members are the General Director, During pre-selection we already established contacts with the first 3 of a total of 7 members of the European Artistic a number of well experienced past, engaged present and Directory Board, the Financial Manager (department of enthusiastic future ECoCs as well as with fellow candidates. Finance & Administration), the Communication & Marketing In the past year we developed a solid network (as described Manager, 2 Executive Producers and the first of a total of in Q13). Two additional specific cooperations which grew in 2 Capacity Building Managers. See timetable below. the past few months are the educational capacity building project SKGT School of Art and Craft for which we partner

Operational executive staff Q1/2020 Q2/2020 Q3/2020 Q4/2020 2021+

General Director X Financial Manager X 3 of a total of 7 board members of European Artistic X Directory Board * additional board members (4) of European Artistic X Directory Board (completed in Q1/2021) Communication & Marketing Manager X Capacity Building Manager (a total of 2) X X Executive Producers (program lines), project managers X X and other department officers & staff

* Open call for candidates during 2020.

Supervisory and Advisory Boards Q1/2020 Q2/2020 Q3/2020 Q4/2020 2021+

Constitution of Supervisory Board, resolution on rules of X procedure for the board Regional cooperation & advisory platform, election of chair, X resolution on rules of procedure for the board

Management 85 Q 17 ⟶ Q 41 Organizational structure

Next stages (2021-2024) mitted to our cause of rejuvenating the cultural spirit of the The hiring process continues from 2021 onward. In that SKGT. pe­riod, volunteers, interns and employees of municipalities The corresponding recruitment methods consist of open and regional development organizations are recruited for calls for applications and specific head-hunting actions. part-time jobs at the SKGT24 GmbH. Integrating volunteers Reliable members already supporting our bidding process and their input is one specific task of the capacity building are integrated in the previously mentioned organizational management. structure. This ensures the continuation of the democratic, courageous and curious spirit of the bidding months, by Staffing policies and procedures transferring this into the key organizational culture. The idea for candidacy as ECoC grew out of a small but all the more engaged team. Passion for and from the SKGT region is For the selection process, the roles and responsibilities what drives this endeavour, yet if we receive the title, a within the different departments are clearly defined, crea­t­ bigger professional team will be needed. Key to team ing individual job profiles. With these, we reach out to re­ selection is to strengthen and foster this SKGT identification gional experts and international networkers in the ECoC and vigour. With this in mind, we strongly believe that the field, asking for interested talents and recommendations. At people are the most important aspect of our organization. the same time, volunteers, interns and employees of munic­­ ipalities and regional development organizations are re­ The SKGT region is characterized by the engagement of cruited for part-time jobs at the SKGT24 GmbH. Job adver­ highly passionate, culturally interested individuals who aim tisements are published in the national and international job to connect and shape their social surroundings through market. inventing and organizing cultural activities. Together with additional national and international talents, we strongly Candidates are initially reviewed based on fulfilment of believe that the future team of SKGT24 is able to represent established requirements and their portfolios. Then, on a these regional aspects, including forming connections on a case by case basis, 2 or more experts in their field, together European level. Our aim is to blend the cultural solution of with the responsible executives, select the most suitable SALT.WATER through the procurement of these unique personalities. The final selection is made either by the personalities. Supervisory Board for positions in top management, or by a selection committee within the specific department unit. Our staffing strategy includes attracting and maintaining For job interviews we include questions focusing on real talents from the regional, national and international market. situations, testing skills in dealing with uncertainty, social Experts from former ECoCs are also part of these profes­sio­n­- conflicts and problem-solving. als. We target talents with strong cultural interests and experiences in working at the international level. In addition to talent acquisition, we focus on exchanging skills and knowledge within our team by organizing regular Especially the leading positions hold the requirement of a interdisciplinary meetings and workshops, encouraging ca­ wide-reaching network, either in the artistic, scientific or reer development at all levels and fostering the organizational commercial fields of operation. We have already begun to mission. recruit people with these skill sets, people who are com­

QUESTION 33 Cooperation between city, region and the Bad Ischl-SKGT24 Foundation

The bid was initiated by 3 LEADER between the city of Bad Ischl and the Should we be granted the title, we have re­gions (and their respective legal region. This is a strong foundation to no doubts Bad Ischl will be a strong bo­dies representing a broad field of build on. lead city. Still, it is impe­ra­tive to stakeholders)­ that constitute an area acknowledge that this bid, along with of 23 municipalities across 3 federal The planned organizational structure its high expectations, would not have regions of Austria. During the process (SKGT24 GmbH), both on supervisory been possible without the backing of of developing Strategy 2030 (the and management levels, fosters co­ the entire SKGT region and its people. cultural vision of the whole region, not operation. The regional cooperation From the bottom up - com­mitted indi­ only of the city of Bad Ischl) and the and advisory platform build a strong viduals and artists to coun­cil members, creation of the bidbooks for pre- and relation between the ECoC 2024 staff, mayors and regional au­tho­rities to, final selection, all local and regional the city government of Bad Ischl and yes, the challenging skep­tics - the soli­- authorities were involved. the regions’ local authorities. The darity in personal support and financial Ca­pacity Building Managers and the commitments are the SALT.WATER of The supervisory level of our bidding mo­bile office(s) expand the opera­co­ this bidding process. project, the so-called steering group, tion and contribute to a large extent in already includes representa-tives of motivating the local public to par­ the various areas of the SKGT and ticipate actively in the process of de­ therefore balances our ECoC 2024 bid signing the ECoC program.

86 Management Q 17 ⟶ Q 41 Organizational structure

QUESTION 34 Appointment of the General and the Artistic Director

Our region, just as our bidbook con­ Immediately following the selection as partner for the EADB, it is of utmost cept, is characterized by a variety of ECoC 2024, additional experts for the importance for this person to have engaged individuals, who strive to EADB Board are recruited through the experience as a managing director in navigate the SKGT in a new, sustain­ staffing policies. Members of the large-scale multidisciplinary cultural able direction. The German word Board should fulfill several criteria, organizations, preferably in an inter­ “eigensinnig” - a complex mixture of such as an excellent artistic and cul­ national context. At the same time, he resiliency, independence­ and self will tural knowledge, expertise in cultural or she will have to speak the govern­ - represents the mindset of our home management practices and interna­ mental and regional languages in order region perfectly. As a result of this tio­nal networks. The individuals have to keep a prosperous relationship with attitude, we decided to establish a to demonstrate great conceptual thin­k­- the Supervisory Board. The recruit­ European Artistic Directory Board ing, interpersonal skills and leader­- ment process for this position starts in (EADB), instead of 1 Artistic Director ship experience, preferably in the early 2020. It includes the procedures who reports to the Supervisory Board. con­text of an agilely-structured orga­- as mentioned in the staffing section The EADB consists of 7 members and ­ni­za­tion. In order to ensure that these with a focus on international work ex­- works with the budget regulations of requirements are met, the recruitment perience. the General Direc­ ­tor. One member is process includes adequate steps elected for the position of Coordinator. de­tailed in the staffing section with With the implementation of 2 collec­ Should the Board be unable to come to the additional procedure of reques­t­- tively managed units, namely the EADB a mutual agreement, the Coordinator, ing references from former engage­- and the Regional Cooperation and together with the General Director, ments. Advisory Platform, we are aware of the take respon­sibility for a decision. additional need of structuring this The EADB is responsible for the artistic com­plex system and mediating bet­ The establishment of a European and cultural delivery of the SKGT24 ween different fields of expertise. As Ar­tistic Directory Board causes an program. It functions as a connection a result, the position of the Capacity allo­cation of tasks within a larger between the Executive Producers of Building Manager shall not only group of individuals. As we described the program lines and connects the ac­count for the external communi­ in Q30, 2 of our team members from different programmatic visions into cation but also as an internal “bridge- the bidding­ process (Petra Kodym & the overall core story of SALT.WATER. builder”. As a key figure for the sound Heidi Zednik) are part of this Board, In detail, it organizes cooperation with operation of the overall organizational making sure that the values and cultural institutions, artists and the structure, we are striving to staff one mission of the bidbook are taken into independent sector. The Board as a of these planned 2 positions with the action through­out the title year. In who­le acts as a representative of the respon­sible coordinator of the bidding addition, Gottfried Hattinger is organization’s artistic vision. pro­cess, Stefan Heinisch. confirmed as a third ex­pert, who will support our EADB. He has significant Complementary to the EADB, the Ge­ experience in the plan­ning procedures neral Director secures a sound organi­ of large-scale inter­na­tional events and zational context and takes responsi­ the design and management of cooper­ ­- bility for allocating the needed re­- ation projects. sources for the projects. As a sparring

© Rocky Cody

Management 87 Q 17 ⟶ Q 41 Contingency planning

QUESTION 35 / QUESTION 36 Risk assessment and mitigating measures

Program / Projects Difficulty establishing cooperation Establishing partnerships based on realistic resources and current conditions at an early stage. with international artistic scene Utilizing the ECoC network to locate willing and flexible partners. Level of effect: High Establishing contacts with various European and international institutions Probability: Low and their networks already during the bidding process. Exclusion of people with limited social, Including and empowering the elderly, people with low income or different abilities, through cultural, physical etc. resources various, also experimental formats and partnerships to enhance accessibility and avoid Level of effect: High uniform solutions (also see Q15). Probability: Low Inclusion is the underlying idea of our vision of the INCLAVE, which comes alive through a diverse Salty Family. Capital infrastructure completed after the beginning of the ECoC year Small number of renovations and low dependence of ECoC projects on new or renovated infrastructure. Level of effect: Medium Probability: Low Many projects in public spaces or nature. Capacity Building Lack of proper cultural expertise needed for all new duties A major capacity building program, as described in Q2/3, makes extensive use Level of effect: High of experienced former practitioners from a variety of ECoCs, but also different Probability: Medium universities, some of them with cultural management study programs. Choosing staff according to predefined criteria to meet the requirements Lack of practical management skills of the positions (see Q32 and Q34). amongst present cultural operators The Commission is planning to introduce a capacity building support model and Level of effect: High we will be enthusiastic participants. Probability: Medium Resignation from key positions Securing the current team based on early decisions during the recruitment procedure of the of the implementation team Bad Ischl-SKGT24 body. Level of effect: High Recruiting new team members according to the criteria of skill, will and fit. It is very important Probability: Low to integrate new members with the current team and working environment. Fostering a good team spirit by exchanging skills and knowledge within the team and organizing interdisciplinary team building workshops on a regular basis. Participation and Publicity Lack of engagement of local High number of participatory projects. population/young people Involving many regional institutions and Vereine as co-producers in the ECoC program, but also Level of effect: High as volunteers. Probability: Low Involving young people in almost half of the projects in our program. Securing engagement of students by cooperating with schools (see Q16). Local marketing, especially the New Salt Podcast and location-based digital storytelling (see Q38/39). Loss of support by volunteering Creating an ECoC brand trendy enough to make people want to be part of it. Level of effect: Medium Using the long tradition of citizens’ engagement in Vereine (confirmed partnerships with Probability: Low associations that have a solid network of up to 1000s of volunteers, such as the SKGT Trophy). Building a new civic engagement model to mobilize young people. Negative publicity Level of effect: Medium Actively and transparently communicating processes, team-stories, objectives and program Probability: Medium with media and audiences along a strong campaign plan. Politics / Region / Governance Loss of administrative and political support Securing a broad political support from all political parties. Level of effect: High The ECoC team and directors operate highly independent from any particular political bodies. Probability: Low Low level of regional engagement / Integrated LEADER associations, along with representatives from municipalities and loss of support by other municipalities tourist agencies, as shareholders of the Bad Ischl-SKGT24 body. Level of effect: High Securing a broad political support from all mayors and councils of the surrounding area. Probability: Medium Involving of spokesmen in the preparation of the program and in the governance system. Ensuring involvement through the Regional Cooperation Platform. Finance Failing to provide the planned budget Level of effect: High Keeping up stakeholder buy-in to get (additional) financial/in-kind support if needed. Probability: Low Preparing a contingency plan to deal with the impact of reductions in funding with a range from Budget cuts or financial liquidity problems 10 to 20%. Level of effect: High Setting priorities: Keeping projects essential for long-term impacts and leaving a legacy. Probability: Low Reduced capacity to attract funds Strengthening the relationship between the cultural sector, on the one hand, and the regional for culture after the title year government and business sector on the other hand, to create new funding mechanisms and Level of effect: High collaboration models. Probability: Low Offering specific courses on funding within the capacity building program and thus professionalizing cultural workers and artists in this area. Sensitizing politicians to the importance of public funding for art and culture. Holding regular contact with LEADER and the office for EU funding and EU-networks of creative industries.

88 Management Q 17 ⟶ Q 41 Marketing and communication

QUESTION 37 Our slogan Culture is the N e w Salt

QUESTION 38 / QUESTION 39 Marketing and communication strategy and media partnerships

Mobile first! was, for a couple of years, standard within the audio world - The technology used as part of the the dogma of the marketing and merging dusty radio with today‘s New Salt Podcast, is developed in communication industry. Meaning, the internet. collaboration with the Carinthian optimization of the customer’s journey pingeb.org team (Georg Holzer and towards a responsive web design, in Our location-based podcasts episodes Bruno Hautzenberger). particular for smartphone browsers. have no fixed concept, set length or We would like to re-think the meaning script. It might take 2 hours for a To summarize, our main goals are the of this statement and with Mobile first! historian to explain the invention of communication of designing and put the focus on our mobile office and the SKGT Sommerfrische. Or just 20 managing ECoC, the ECoC program its full nomadic power. minutes to portray a member of a local itself and its connection to tourism. rock band. With Salzkammergut Tourismus During the build-up, pre-ECoC years, Marketing GmbH we worked out a we want to reach and inform local Here we go back to Mobile first!, common cooperation strategy, which people - to discuss the process of referring to its original meaning. With covers the following aspects and designing and managing our ECoC the New Salt Podcast, art and culture fields: are brought to peoples’ mobile phones. 2024 year. In addition to digital • Resolution and support of Strategy communication and newsletters, The core technology and concept is that URLs define locations and objects, 2030. On June 27, 2019, the Salzkam­­ personal conversations are vital to mergut Tourismus Marketing GmbH removing cultural barriers at this in addition all content is accessible to people with visual impairment. Apps supervisory board unanimously­ de­ stage. These conversations are with cided in favour of Strategy 2030. people interested in our ECoC process for iPhones, Androids and the mobile • Definition and Resolution of a mar­ or citizens wanting critical discussions web are essential for the online keting-focused package of contri­ about the need for this title. The distribution of cultural content. butions to communication services mobile office starts touring again in with an estimated overall media early 2020. The New Salt Podcast introduces va­lue of approximately € 750.000.-: SKGT artists to listeners and brings In addition to connecting with people art into the public space of the - Online Advertising, Content Marke­t­ in person, one on one, we communicate region. ing and the full power of the com­ via digital channels. Part of our online pany’s Social Media Channels marketing includes a SKGT24 app and Throughout the region, the distribution (Owned, Earned & Paid Media) of visible stickers and Bluetooth our storytelling project The New Salt - Print (brochures, folders): Place­ Podcast. This podcast is available for transmitters (iBeacons) provide digital content about artists, cultural ment of the ECoC-brand and inte­ download via QR-code stickers across gration of key visuals and key sta­te­ the region. initiatives and ECoC projects. These stickers are located in bank branches, ments “Culture is the New Salt” at bus stops and train stations, on - Public relations & media: ECoC as a Why do we like the idea buses, trains and trams, in cafes, bars, main topic for any national and of podcasting? shops, tourist attractions, youth in­ternational press and media com­ Imagine, you are on an incredibly noisy centers, schools, waiting rooms and munication (starting 2021) bus - no problem, you listen to a retirement homes. Wherever people podcast and dive into a different world have some extra time and have their to relax. Contemporary podcasts are mobile phones with them.

Management 89 Q 17 ⟶ Q 41 Q 17 ⟶ Q 41 Marketing and communication

- Promotion of events: The tourism of the early ECoC planning stage. To digital operation, financially re­gion and authorities present and date, we’ve invited several stake­ subsidized by European Union‘s promote the SKGT and its tourism holders and mobility experts to be a LEADER program, operates as a products with a focus on part of a regional pre-ECoC mobility supplement to Freies Radio gastronomy, culinary specials, board, in order to discuss options, Salzkammergut, providing digital crafts, music and (power of) tra­ approaches and viewpoints. We will access for all citizens. Our dition in big German cities (Cologne intensify those meetings as one of our cooperation starts November 2019. 2019-21). Bad Ischl-SKGT24 is a first tasks early on in 2020. preferred partner for this event. Other marketing and Our target audiences: communications projects: - Integration of Bad Ischl-SKGT24 in all national and international multi­ • The Salty Family (see Q15) The printed version of the New Salt me­dia marketing campaigns • Locals, not yet connected with the Magazine is the analog storytelling reaching large audiences through cultural offer supplement to the Podcast portraying co-bran­ding and the region’s first • National audiences People, Places and ECoC design & ever cultural product placement • European audiences, especially program. The New Salt Magazine is an (ECoC program). young Europeans important haptic aspect within our • International and national tourists, com­munication strategy and a quar­ - preferred partnership for the mid- especially slow and green travelers terly supplement in the largest national and long-term product development • Students in the region and regional quality newspapers. strategy of the so called Sommer­ • The tourism and hospitality staff in frische re.loaded. Bad Ischl- In larger cities like Salzburg, Linz, Graz the region (we want them to be part SKGT24 is partner for the content and Vienna we punctually employ of the ECoC ambassador family) creation, media campaigns­ and the digital out of home (DOOH) promotion. co-creation and launch of new Regionally we use Street Art adver­ti­s­ Our communication & marketing cultural tourism offers (slow & ing, strengthening the artistic and partners: green tourism instead of tick-box visual approach within public space. mass tourism), that fit with our • Local tourism destinations and It creatively communicates our ECoC Strategy 2030. tourism marketing organizations values (Culture is the New Salt!) (Salzkammergut Tourismus through urban and rural calligraphy All of these measures definitely help Marketing GmbH) and is often fun and entertaining but with the mobilization of large audien­ • Regional tourism authorities of also ironic and critical. With its ces. Already a yearly number of 1,7 Mio. Upper Austria, Styria and Salzburg am­biguous motives, it generates arrivals are counted in the region, • Austrian National Tourist Board smiles but also makes one think. We making it one of the most attractive (Österreich Werbung) were inspired by the Sardinian Murales tourism destinations of Austria. This • Creative Region Upper Austria & of Orgos1 and will collaborate with the figure only covers overnight stays and Styria Calle Libre festival organization in does not include the large number of • Chamber of Commerce Vienna. day-trippers. These achievements (as • Chamber of Labor part of Q37) show a potential conflict • Sponsors and cooperation partners capability with our program strand (e.g Salinen AG, Salzwelten GmbH) Impact of (Hyper)tourism and our • Existing cultural events & festivals concept itself, which tries to rebalance (e.g. The Salzkammergut the impact of tourism. We’re well Festwochen Gmunden, Lehár aware of the criticism of a possible Festival Bad Ischl, Narzissenfest ECoC, which is expressed by some Ausseerland,...) local SKGT audiences and concerns • Our “own” media: The Freies Radio the additional visitors and increased Salzkammergut (on-air since March traf­fic being generated in the title 1999) and the brand new year. We are addressing those con­ Medienportal Salzkammergut, cerns and working on solutions as part established October 2019. This new

1 Sardinia, with its strong contrasts, flavors and bright colors, is home to the Italian Murales in the capital Orgosolo. In the city of Barbagia there are approx.150 Murales, which attract thousands of Italian and foreign tourists each year.

Management 91 Q 17 ⟶ Q 41 Marketing and communication

QUESTION 40 Inviting our citizens to become communicators to the outside world

In addition to being generally involved Vereine ber of people who came to the Verein in the program, a lot of people of all There are more than 700 Vereine in meeting we held in July 2019. In addi­ ages voiced their commitment to the SKGT and a lot of them are al­- tion to the potential of them partici­ participate as volunteers in SKGT24. ready involved in the bidding pro­ pating in our SKGT24 volunteer pro­ Our plan for inviting citi­zens as cess. They participate in open calls gram, the associations are strong at communicators is based on the and are part of our Salty Family. Their communication with their members, follow­ ing­ target groups and activi­ ­- support is clearly visible by the num­ and those in turn with their own net­ ties: works. This spreads our passion for

92 Management Q 17 ⟶ Q 41 Marketing and communication

Culture being the New Salt on an Program Managers target this group Involvement of Sponsoring Partners even larger scale, including the for volunteering, even if it’s just Emphasis should be put on our de­ informal communication channels­ of during their personal Som­merfrische sired presenting sponsor, the Salinen the region - at their club ho­uses and in 2024. AG and its workforce. Not surprisingly, sitting around their regular tables in The Salty ECoC Ambassadors the historical company literally has a taverns. strong connection with our artistic This is a method of bringing the New vision and the ECoC bid - the Salinen’s The Potential of SKGT Citizens Salt straight into the living rooms of Living Elsewhere DNA, salt, is still the region’s white our residents. We want to enable an gold. A special program invites wor­k­ This group of multi-locally living intimate ongoing discussion with ers and employees of the Salinen AG peop­le is highly important for us; people - a discussion of culture, our to participate and volunteer for our they should ideally become Ambas­ cultural vision (Strategy 2030) and ECoC program, including meet & sadors for the SKGT. This network of related European challenges. ECoC greet events with artists providing a SKGT citizens, part of a SKGT Ambassadors, acting as communi­ look behind the scenes. diaspora, love the region but work or cation multipliers, are needed to live outside the region. Nearly­ all of in­de­pendently debate our artistic Surf the SKGT Couch them want to stay informed about vi­sion for the ECoC 2024 Application For 2024 we want to establish an all- happenings in their home­towns, - its various program lines, artistic year residence exchange program for many even want to get invol­ved. With and cultural projects - all in easily the people of the SKGT and visitors. a special attention to these citizens, accessible small, but open circles. Surf the SKGT Couch is a non-profit the club „Friends of Bad Ischl- It’s not about convincing all citizens; project; it is about exchange, dia­ SKGT24“ is established and dedicated­ it’s more about having an open dis­ logue and expanding the sense of to keeping them informed and cussion about the role of culture in home (see Q6-4 Impact of (Hyper) involved in the process of de­signing so­ciety, economy and the life and fu­ Tourism). and managing ECoC. The Volunteer ture of the SKGT people.

QUESTION 41 Highlighting the European Capital of Culture as an action of the European Union

As stated previously in bidbook 1, all of In 2024, Austria will have its 30 year many and Slovenia (in case we are our published materials carry all of the anniversary on the people’s vote to awarded the title to begin with), but appropriate EU branding. But even join the European Union. We integrate most importantly we celebrate Austri­a’s more importantly, we need to win the this event into our program and com­ 30 year anniversary of joining the EU. hearts and minds of many people here munication activities. too. During the ECoC title-year, the visibility • Europe Day, May 9 of the European Union is additionally Based on many conversations we had • EU Referendum Day, June 12 highlighted through the following mix with local people, artists, business • Adoption of the EU Accession Treaty of formats: Day on November 11 people and political representatives, it • Personal representation: Events like became clear to us that the core con­ All these dates are dedicated to the the Opening Ceremony SALT.WATER. cepts of Europe are not necessarily European Union. In schools, societies, MEGA.MARCH, but also many other ac­cepted as a given fact in Austria, exhibitions and all other projects, the events during the title year, such as which also applies to the SKGT. On the emphasis is on Europe, European mat­ Hallstatt Disappears, Conversations contrary, the central values of the Eu­- ters and European content. Together with the Emperor or H2Oh-No! offer ropean Union - human dignity, free­ with Freies Radio Salzkammergut, a occasions to invite representatives dom, democracy, equality, the rule of special se­ries is dedicated to topics of of the European Union to the SKGT. law and respect for human rights in­ European identity. The series airs on All of the mentioned events offer op­ cluding minority rights – are in need of the 3 spe­cial days in 2024 and includes portunities to discuss, learn and ex­ great attention in these times of rising studio discussions, accompanied by change current topics of signi­fi­cant nationalism. outdoor radio broadcasting similar to European relevance. If we go back to June 12th 1994 - on the 2019 Kultur.Kaleidoskop format. • Mobile kiosk: The mobile office that day a referendum was held in The New Salt Podcast (see Q38/39 travels around the SKGT, carrying Austria to vote on the country‘s acces­ Marketing and Communication) puts a information about ECoC, its related sion to the European Union. 66.6% special focus on local people who have themes and aspects directly to the voters were in favour of Austria‘s experience with EU programs such as people. It is an ongoing opportunity plan­ned ac­cession to the EU. The Socrates and Erasmus. to discuss current European issues National Council adopted the Accession within the context of SKGT24. Treaty on November 11, 1994. Austria On January 1, 2025 we celebrate the later joined the EU on January 1, 1995. handing-over of the ECoC title to Ger­

Management 93 Q 42 ⟶ Q 43 Capacity06 to deliver

Capacity to deliver

01 Contribution to the long-term strategy 02 Cultural and artistic content 03 European dimension 04 Outreach 05 Management 06 Capacity to deliver

94 Capacity to deliver Q 42 ⟶ Q 43

QUESTION 42 Political support and commitment

Please supply evidence of the continuous political support and commitment from the relevant authorities. City of Bad Ischl. The City Council fully approved the final A total of 23 municipalities (including Bad Ischl) were asked Application to become ECoC 2024 and voted for the to approve Strategy 2030, the Application and contribute Application’s budget framework and financing plan. with a financial share to participate in the ECoC project.

SKGT municipalities, excluding City of Bad Ischl denoted municipalities with a positive council decision at publication date.

Altmünster Altaussee Bad Aussee

Bad Goisern Bad Mitterndorf Ebensee am Traunsee

Gosau Gmunden Grundlsee

Grünau im Almtal Gschwandt Hallstatt

Kirchham Obertraun Roitham am Traunfall

Scharnstein St. Konrad St. Wolfgang

St. Gilgen Strobl Traunkirchen

Vorchdorf

The Federal State of Upper Austria, represented by the tural development plan includes connecting beyond borders Federal Governor, assured their political support in a meeting and supporting rural areas. Salzburg artists are included in with representatives of the Bad Ischl-SKGT24 bid on June our program. 11th, 2019 in Linz. We continue to clarify further details and The Ministry of Culture and Arts (Bundeskanzleramt create a cooperation contract if we are awarded the title. Sek­tion II: Kunst und Kultur) on September 1st 2019 was re­ The Federal State of Styria, represented by the Styrian quested to contribute with state funding. Further meetings Councilor for Culture formally pledged his support. to finalize support and clarify details for the cooperation are The Federal State of Salzburg, represented by the Salzburg advised for late 2019 in case we are awarded the title. Councilor for Culture offered their support. Salzburg’s cul­

© Hans Kienesberger, Fahnen / Gerhard Mair

Capacity to deliver 95 Q 42 ⟶ Q 43

QUESTION 43 State of play of our infrastructure projects and how they are linked to the program of Bad Ischl-SKGT24

Project Description Location Estimated Implementation budget period

Infrastructure Open Cultural Center Bad Ischl € 1,00 Mio. 2021-23 developed directly (OCC), Cafe Casino for ECoC 2024

Refurbishment of Refurbishment of Lehartheater Bad Ischl € 7,50 Mio. 2022-23 (linked to projects like Theater existing Cultural of Dreams, European Music Infrastructure Club, New Salt Festival) Roofing of Seeschloss Orth Gmunden € 2,30 Mio. 2022 (linked to projects like Ceramics between Time & Space, Atlas of Traditions, SALT.WATER) Refurbishment of Stadttheater Gmunden € 0,30 Mio. 2020 (linked to Theater of Dreams) Related developments New school campus (including Bad Ischl € 14,00 Mio. 2022-23 in the period from several schools and music school) (first construction 2020 to 2024 phase, music school) Refurbishment Lauffen 15 (Saline Bad Ischl € 3,80 Mio. 2021-23 Archive & research institute) in cooperation with the Upper Austrian provincial archive Surface design of Bad Ischl € 1,20 Mio. 2022-23 Franz Josef Strasse Surface design of Schulgasse Bad Ischl € 0,60 Mio. 2022 Restoration of listed Taubersteg Bad Ischl € 0,33 Mio. 2022 Visitor platform Siriuskogel Bad Ischl € 0,15 Mio. 2023

Restoration of Leharstöckl, Bad Ischl - to be completed establish­ment of archive for Lehar estate in autumn 2019 Refurbishment of music school Gmunden € 1,50 Mio. 2021-22 Villa Clusemann Redesign of Rathausplatz Gmunden € 2,80 Mio. 2020-21 (city center public square) Redesign of Esplanade Gmunden € 4,00 Mio. 2023-25 (public lake front area) Park & Ride facility Gmunden € 0,10 Mio. 2020 Multi-storey car park with Gmunden € 2,00 Mio. 2021 200 parking spaces Selected examples from other Bad Goisern € 14,00 Mio. 2021-23 municipalities in the SKGT: Hallstatt • Modification of local history Traunsee-Almtal museum (Bad Goisern) • Development of culture pavilion and Grundlsee- forecourt of museum (Hallstatt) Ausseerland • Industrial Culture as a new project and development of cultural plat- form for all cultural workers (Traunsee-Almtal) • Klangwerkstatt (sound workshop) music school and construction of a local cultural hub (Grundlsee, Ausseerland) TOTAL BUDGET € 55,58 Mio.

96 Capacity to deliver Q 42 ⟶ Q 43

We also anticipate that some limited capital spending will Additionally, as a result of the decision to build the new need to be secured for the realization of some artistic pro­ school campus in Bad Ischl, some attractive sites become jects, such as the following: available for the Culture Schools, as previously mentioned in • Theater of Dreams: Manufacture of a mobile theater trolley our Application (Q2/3). We have the declaration of intent and commitment from Bad Ischl and the regional politicians, yet • A.I.R. to Breathe and SALT | LAKE | CITY: Adoption of various a detailed implementation scenario, including financial vacant buildings into studios for artists planning by the federal government and the federal states, is • Life Factory: Adoption of an abandoned factory only possible after the title has been awarded. • History Relaunched (Salzkammergut Architecture Week): Restoration works of historic buildings All of the infrastructure projects linked to our ECoC Application are just minor interventions in existing building • Drawing a Thread: Adaptation of facilities within the struc­tures and subsequently in the environment. Rural Alte Weberei to establish a center for textile arts exodus and changes in the working world result in massive as well as the capacity building project: spaces left unused. Already at an early stage, we decided to • welocally not in­clude major construction projects in our Application. But more so, we feel a responsibility to make better use of Estimated total capital requirement: € 1,00 Mio. the enormous potential slumbering in the many vacant We anticipate a significant proportion of the funding can be buildings, as well as recognizing buildings embodying more covered by EU funds, as described in Q27/28, combined with ambitious purposes. the support of local and regional authorities. Additionally, Throughout our bid we emphasize the importance of a criti­ these projects are termed as eligible by the current LEADER cal reflection on the impacts we humans make on nature and managers; a LEADER cooperation project is therefore likely the environment. Now we need to do justice to the claims we if we are awarded the title. make.

© Gerhard Mair

Capacity to deliver 97 Bidbook Team (responsible for the content) Lisa Neuhuber Heidi Zednik Petra Kodym Eva Maria Mair Stefan Heinisch

Translation / Proofreading Sonja Zobel Heidi Zednik bidbook final selection © 2019 Lisa Neuhuber Petra Kodym Published by Eva Maria Mair Stadtgemeinde Bad Ischl c/o Büro Salzkammergut 2024 The copyright lies with the publisher. Reprinting or the use of extracts require the explicit permission of the municipality of Bad Ischl. Supported by The publisher assumes no liability for LEADER regions quoted contents and their sources. Cultural Heritage Salzkammergut REGIS (LAG Code: AT-031) Graphic Design Traunstein region (LAG Code: AT-036) StolliGraphic · Martin Stockhamer Ausseerland (LAG Code: AT-053) Bundesministerium für Illustration Nachhaltigkeit und Tourismus Stanislaus Medan Land Steiermark Land Oberösterreich Printed by Salzkammergut Druck Gmunden Links salzkammergut-2024.at Printed on facebook.com/salzkammergut2024 Munken Pure 400g instagram.com/salzkammergut.2024 Juwel Nature Offset 140g We thank - the many people who backed us, encouraged us and kept us on track - every citizen and family member, artist and cultural worker who contributed with ideas and enthusiasm - especially our companions and partners: Martin Stockhamer (StolliGraphic, bidbook design) Philipp Strasser (basic corporate design SKGT24) Stanislaus Medan (illustration) Gisa Schosswohl (EU-fundings and EU-networks of CCI) Gottfried Hattinger (co-curator) and Ruzica Milicevic (REKI) Mario Friedwagner (Freies Radio Salzkammergut) Kurt Reiter and team (Salzwelten GmbH) Jutta Schubert (eucrea) - our steering committee members, who supported us throughout the whole bidding process: Hannes Heide, Manfred Andessner, Eva Fürtbauer, Ernst Kammerer, Robert Oberfrank, Agnes Pauzenberger, Gunter Schimpl, Alexander Scheutz, Franz Steinegger, Brigitte Schierhuber and Rosa Wimmer - our presentation team: Marie Gruber, Bashir Quonqar, Sonja Zobel, Gottfried Hattinger, Hannes Heide, Franz Steinegger and the bidbook team - for their support in the fields of architecture and the built environment: Vladimir Vukovic, Friedrich Idam, Andreas Zohner, Günther Kain, Lena Schartmüller, Johannes Lugmayr, Matthias Schwarzgruber

And we apologize to all the people we forgot to mention on this page SALT.WATER

Bad Ischl-Salzkammergut 2024 European Capital of Culture · Candidate City