Rosebud-Media-2020-Media-Kit.Pdf

2020 MEDIA KIT

photo by Dustin Peters photo by Dustin Peters

ON AIR ▪ ONLINE ▪ IN PRINT

STEVEN SASLOW CEO & Publisher [email protected]

BILL KRUMPECK SCOTT SUSSMAN Advertising Sales Director Director of Digital Media [email protected] [email protected] (541) 776-4416 (541) 776-4359

2 WE OFFER A COMPREHENSIVE SELECTION OF QUALITY DIGITAL AND PRINT PRODUCTS TO HELP GROW YOUR BUSINESS.

photo by Dustin Peters WELCOME TO rosebud media

osebud Media is a consultative media company that provides the means to deliver your message to the right audience in the most effective way. From R video, to online, to print, Rosebud Media products provide an array of advertising and marketing vehicles including the Mail Tribune, MailTribune.com, Ashland Tidings, AshlandTidings.com, Oregon Healthy Living, and much, much more. Let Rosebud Media help you access your desired market with these exciting, highly successful marketing products from one central strategic marketing resource where trustworthy brands, credible research, and local knowledge work together to provide results.

Our subscriber list is growing, and we couldn’t be more pleased to expand two of the oldest newspapers in Oregon and remain a locally owned, independent newspaper publisher practicing journalism with the standards and values we started with in 1864. We strive daily to deliver news in an unbiased way, and to bring our editorial pages to life with opposing points of view that allow all sides of a topic to be considered by you the reader. At a time where national news outlets, especially cable channels, have declared sides and deliver news through partisan ﬁ lters, we recognize the need for your local newspaper to double down on earning its credibility each day.

3 CONTENTS photo by Dustin Peters

MARKET INFORMATION 5

DIGITAL PRODUCTS 9

PRINT PRODUCTS 16

RATES 22

ADVERTISING SPECIFICATIONS 28

4 market INFORMATION

5 MARKET INFORMATION JACKSON COUNTY MARKET PROFILE

Jackson County’s increasingly diverse economic base and growing population have been key to establishing the Southern Oregon market as a vibrant one. The market’s unique location in the Rogue Valley places it far enough away from urban centers like Portland and San Francisco to be independent of them, but close enough to invite travel back and forth. Its strong base of local consumers and service-oriented industries are complemented by signiﬁ cant annual tourism revenue.

Along with affordable living and varied employment opportunities, creative small business programs have contributed to helping make the Southern Oregon market an ideal locale to live, visit, work, and play. Rosebud Media is this market’s premier news and information source, and offers a full schedule of print and online advertising options for your business that are uniquely local and highly effective.

TOTAL ADULTS 170,784 GENDER Men ...... 82,249...... 48% Women ...... 88,535...... 52% Jackson AGE 18-34 ...... 43,290...... 25% 35-44 ...... 24,513...... 14% 45-54 ...... 25,459...... 15% 55+...... 77,522...... 45%

Medford Ashland EDUCATION (adults aged 25+) College Graduate ...... 50,860...... 33% Some College, No Degree ...... 42,959...... 28% High School Graduate ...... 41,856...... 27% TOTAL POPULATION Other ...... 17,381...... 11% 215,497 TOTAL HOUSEHOLDS 89,480 HOME OWNERSHIP Own ...... 56,089...... 63% TOTAL HOUSEHOLDS Rent ...... 33,391...... 37%

89,480 HOUSEHOLD INCOME Under $35,000 ...... 32,077...... 36% AVERAGE HOUSEHOLD INCOME $35,000 - $49,999 ...... 14,445...... 16% $50,000 - $74,999 ...... 16,833...... 16% $64,213 $75,000+...... 26,125...... 29% CHILDREN AT HOME ...... 25,786...... 29%

2017 Nielsen - Jackson County, OR

photo by Dustin Peters 6 MARKET INFORMATION CONSUMER SPENDING ▪ JACKSON COUNTY

TOTAL HOUSEHOLD INCOME $5.7 BILLION

KEY CONSUMER EXPENDITURE CATEGORIES (in millions) Apparel & Services ...... $144 Contributions ...... $136 Education ...... $60 Food at Home ...... $370 Food Away from Home and Alcohol ...... $214 Healthcare ...... $425 Household Furnishings & Appliances ...... $109 Housing-Related Expenses ...... $523 Personal Care Products & Services ...... $70 Pet Expenses ...... $50 Sports & Entertainment ...... $144 Transportation & Auto Expenses ...... $677

2017 Nielsen - Jackson County, OR WE WILL HELP YOU INCREASE YOUR SALES.

photo by Dustin Peters 7 MARKET INFORMATION OUR REACH

PRINT & DIGITAL REACH PRINT & DIGITAL 60% of Total Adults NEWSPAPERS DELIVER 59% of Men 60% of Women OUT OF 55% of Adults Age 18-54 67% of Adults Age 55+ 66% of College-Educated Adults 6 54% of High School Graduates 10 54% of HHI under $50,000 65% of HHI $50,000+ SHOPPERS 63% of Homeowners 55% of Families with Children in the Home

Scarborough USA+ 2016 R1, National average; INA+ Audience (weekly print, monthly digital) DIGITAL TRAFFIC MailTribune.com | AVERAGE MONTHLY TRAFFIC PAGE VIEWS 1.1 MILLION WE REACH YOUR MOST UNIQUE VISITORS 260,700 PROFITABLE Google Analytics Jan. - Dec. 2019 CUSTOMERS

8 digital PRODUCTS

9 DIGITAL PRODUCTS MAILTRIBUNE.COM

osebud Media offers a variety of internet marketing services and digital products R to clients throughout the Rogue Valley and beyond to help get your message to the perfect audience. From website builds and search marketing to targeted digital ads, we can help grow your business and expand your digital footprint. MAILTRIBUNE.COM

OUR WEBSITES SPECIAL SECTION WEBSITES SPECIAL SECTION WEBSITES Discover the largest news Take a look at our special section websites of websites in Southern Southern Oregon Good Herb, Distinctly Northwest Oregon. MailTribune.com and Oregon Healthy Living, which feature the and AshlandTidings.com are content found in the current print editions where we deliver your videos, display ads, and homepage takeovers. Of course, this is all next to content produced by our amazing journalists. SOUTHERN OREGON GOOD HERB

HOMEPAGE TAKEOVER

TAKE OVER OUR HOMEPAGE! This solution literally takes over our website with a wallpaper background, drop down banner ad with video, as well as ﬁ lling all of our ad space with your ads! No matter what the viewers’ reason for visiting our site, this is sure to grab their attention. Available on MailTribune.com and AshlandTidings.com, this is great for brand awareness and has a high click rate!

10 DIGITAL PRODUCTS TARGETED ADVERTISING

AUDIENCE TARGET

TARGETED EMAIL MOBILE AD MESSENGER TARGET YOUR MESSAGE TO YOUR IDEAL CUSTOMER DELIVER YOUR MESSAGE Targeted email campaigns drive your ideal This mobile-only product is a “sticky customer to your site. With high ROIs, targeted bar” set at the bottom of the page email is a cost-effective way to get your with a 140-character message. This message out, plus we do the design! Audience is a particularly valuable product for Target is our programmatic advertising solution. This product includes digital businesses with promotions, offers, and ads (static, animated, in-banner or video pre-roll) that are laser-targeted to the events that change frequently. Mobile Ad audience you are looking for. Household income, age, occupation, propensity Messenger is very easy to use, allowing to spend, speciﬁ c enthusiasts, and much more are included in the way we can you to send video and information, target your ideal customer and generate leads. depending on your needs.

EMAIL MARKETING OPT-IN EMAIL DATABASE • Permission-based Highly Targeted Comprised of over 120 million records Email Marketing Campaigns that and nearly 750 available demographic Deliver Results! and lifestyle selects. Your exact target • Fast, efﬁ cient and cost-effective will be reached with accuracy, as your • One of the largest databases message is delivered. • Measurable, real-time results OTT / CONNECTED TV • Quick turnaround times OTT (Over-The-Top) is any app or • Guaranteed higher click-through 100% CAN-SPAM COMPLIANT service that provides streaming • Complements multi-channel Every individual in our database content on an internet-connected campaigns is opt-in and has provided us device (Smart TVs, Streaming with permission to reach them devices, etc). This includes IN-DEPTH REPORTING electronically. Our in-depth tracking shows you open services like Hulu, Sling TV, and click percentages, clicks broken Crackle, YouTube TV, PlayStation out by mobile vs desktop and web Vue, Tubi TV, and more. For the browser, and a heat map helping you streaming services that are ad analyze your results and see how supported, we can help deliver recipients are engaging with your ads. your message on this increasingly popular advertising platform.

11 DIGITAL PRODUCTS SEARCH

SEM & SEO (SEARCH ENGINE MARKETING & OPTIMIZATION)

SEARCH ENGINE MARKETING (SEM) allows advertisers to purchase/bid for ad placement in the sponsored links at the top of a search engine’s search results page. Consumers will see the sponsored links ﬁ rst when searching keywords relating to your business offerings.

SEARCH ENGINE OPTIMIZATION (SEO) is a combination of strategies and techniques that help ensure your website is found by users on major search engines (e.g. Google, Yahoo & Bing). There are several factors that the search engines use to determine where your site is ranked in their results. We can work to ensure your website gets on the ﬁ rst page of search results by boosting your business organically in the rankings.

WEBSITE DEVELOPMENT

Our team will build you a website from the ground up and simultaneously implement an SEO campaign to help you climb the rankings of Google. Whether it’s a landing page, 5-page site, 10-page site, or an e-commerce site, we have the solutions to ﬁ t your business needs. We do our best to keep the process simple with templates and a prooﬁ ng system to make sure you love the design.

12 DIGITAL PRODUCTS WEBSITE, SOCIAL MEDIA & VIDEO VIDEO PRODUCTION

Rosebud Media produces video in-house for whatever your video needs may be. We have expertise in scriptwriting, motion graphics, interview style, and local commercial content to make your business stand out from the crowd.

TV COMMERCIALS

TRAINING VIDEO

DRONE VIDEO

DO IT YOURSELF

ANIMATION

SOCIAL MEDIA

EVENT VIDEO

PRE-ROLL VIDEO

WEBSITE VIDEO 13 DIGITAL PRODUCTS WEBSITE, SOCIAL MEDIA & VIDEO ROSEBUD ORIGINAL PROGRAMMING SOFAMOUS

SOFamous introduces you to local businesses, and you can learn about the people who own them. See how they started, their struggles, their passion, and the secrets to their success, ending with their vision of what’s next. They tell their story, and showcase why they are helping make Southern Oregon better.

JP THE DOG GUY JWYTYKE JP Parrett is a dog behaviorist who has joined Just When You Thought You Knew Everything our team to give professional advice and tips on is a fun feature that explains everyday things managing your dog. He can be seen in the 5am and places in our lives. Midway through the hour on KTVL-TV Mondays through Wednesdays Just When You Thought You Knew Everything! video a surprising twist happens and you learn and his full-length stories can be found on something. You’re hooked! Rosebud each Wednesday.

OREGON OUTDOORS Mark Freeman has been covering Southern SOCIALISTS Oregon outdoors for the Mail Tribune for Social media, is constantly evolving to offer more than three decades, and now we have users a better experience. The social media a TV show to offer our readers and the rest landscape that existed three years ago is of Oregon. The Oregon Outdoors section is way behind what we’re experiencing today. included in the Mail Tribune and Ashland Tidings New tools and apps are emerging all the every Friday, and the Oregon Outdoors TV show time on leading social networking sites. appears Tuesday, Wednesday and Thursday on MailTribune.com and KTVL.

SUPERSTARS COMMENTARY WITH LARRY MENDTE This series features high schoolers and college Larry Mendte’s commentary has a deﬁ nite students from around our area who excel. point of view. He is independent from the Going beyond the star athlete or the “student/ mainstream media, respects viewers/readers athlete,” we focus on exceptional students of who disagree with him, and respects the rights every ability and walk of life: math, science, of the individual. Larry Mendte has won over club talents and volunteers. 100 local Emmys, and is seen regularly with us twice a week.

MONEY THIS DAY IN MUSIC This is a simple 3 or 4 story roundup of Learn what happened each day in the music interesting stories 5 times a week about world: music events, historic music facts, companies and your money – seen from interesting tidbits about your favorite songs, ﬁ nance and consumer levels – on the CNN musician birthdays and music trivia. feed. Narrated and edited in-house.

14 DIGITAL PRODUCTS WEBSITE, SOCIAL MEDIA & VIDEO

PROMOTIONS, CONTESTS & DEAL CARDS

Promotions, Contests, and Deal Cards are a unique way Rosebud Media helps your business reach an engaged audience. These marketing solutions help businesses generate qualiﬁ ed leads, create opt-in email lists, and run campaigns with a diverse media mix including print, digital, and email marketing!

DEAL CARDS

CONTESTS & PROMOTIONS

15 print PRODUCTS

16 PRINT PRODUCTS DAILY PUBLICATIONS

Our most widely known and popular publication, the Mail Tribune has been providing news and information to Southern Oregon since 1906. This daily morning newspaper is based in Medford, Oregon, but reaches all across the Rogue Valley as well as areas of Northern California. The Mail Tribune was awarded the 1934 Pulitzer Prize for Meritorious Service, and continues to be a trusted news source for the community. With a readership of over 40,000, choosing to advertise in the Mail Tribune will ensure a wide-reaching message for your business or organization!

The Ashland Tidings is one of the oldest newspapers in Oregon, founded in 1876 and serving Ashland ever since! The Tidings is a six-day-a-week newspaper, publishing Monday through Saturday mornings. The newspaper was awarded the Charles Sprague Award for General Excellence from the Oregon Newspaper Publishers Association in 1981. The Tidings is adored by many Ashlanders, and serves one of the most unique and culture-rich cities in Southern Oregon.

REASONS TO KEEP AN EYE ON THE SKY Dancing for a purposeINSIDE REVELS Ashland is a little town with a big personality, boasting a unique Locals learning ﬂ ash mob culture that draws visitors from all over the world. To celebrate dances in an e ort to promote women’s rights the people, events, and businesses that make Ashland great, we created Ashland Tidings Community Connections, a special monthly magazine delivered right to your mailbox.

Full of hometown content and advertisers, 10,000 copies every Rogue Valley women come together in Ashland to rehearse for the One Billion Rising flash dance scheduled for March 29 at the Medford Armory. month make their way to single-family homes and businesses within PHOTO BY DENISE BARATTA

a four-mile radius of downtown Ashland, connecting local businesses ECRWSSEDDM MEDFORD,OR

PERMIT 125 125 PERMIT

PAID PAID

to local customers. Monthly frequency gives each issue a longer shelf POSTAGE US PRESORTED STD STD PRESORTED

life, ensuring that your advertising message reaches more readers. MF-00122547 Customer Postal Local MF-00121664 541.488.2902 | oregoncabaret.com Photography by Christopher Briscoe / Design by Lucas Blair 17 PRINT PRODUCTS WEEKLY PUBLICATIONS

TEMPO, our highly anticipated weekly entertainment guide, is inserted into the Mail Tribune and Ashland Tidings each Friday. Tempo shines a spotlight on arts and entertainment such as concerts, movies, plays, dining, books, music, and activities happening in the Rogue Valley.

TV TEMPO is your weekly television guide that is inserted into Friday's Tempo. Offering much more than just TV listings, TV Tempo includes entertainment news, sports news, puzzles, and more!

ALACARTE & SAVOR are weekly guides that act as a “jacket” containing advertising inserts and coupons for local businesses. Alacarte/Savor includes articles on food and drink trends, and also features recipes, puzzles, advice columns, and comic strips.

Alacarte is inserted into the Mail Tribune each Wednesday.

The Southern Oregon Savor is distributed to 19,500 residents in the Rogue Valley who do not have a subscription to the Tribune, and the Ashland Savor is distributed to 5,800 Ashland residents without a Tribune or Tidings subscription.

SAVVY LIVING features articles on lifestyle, food, health, and travel. This is also a “jacket” for advertising inserts and coupons, and publishes each Sunday. Savvy Living is distributed individually to 9,200 residents who are not Tribune or Tidings subscribers, but have opted in to receive this publication.

18 PRINT PRODUCTS PREPRINT ADVERTISING

PREPRINT JACKETS & INSERTS

PREPRINT INSERTS are stand-alone advertisements placed into a newspaper. These can come in all shapes and sizes and are supplied by the advertiser. Sundays are the most popular day to contain inserts as that day typically carries the highest circulation of any day of the week.

PREPRINT JACKETS are the newsprint “wraps” that hold all of the Preprint Inserts. These are full-page advertisements, and can be 2 or 4 pages with both color and black & white pages. Jackets are a great way to get your business or organization in front of consumers already seeking out deals and specials in the inserts.

“WE DELIVER” FLYERS & POSTCARDS

“WE DELIVER” offers ﬂ yers or postcards that we print for the advertiser. We can handle the design in-house, or accept press-ready art from the client. These could be considered our version of Direct Mailers, but at a much lower price. Our “mailers” are put into our publications with other inserts and distributed to over 40,000 households (whose residents typically have a higher level of education, higher income, and are more motivated to spend their consumer dollars).

19 PRINT PRODUCTS SPECIALTY PUBLICATIONS

osebud Media presents its 2020 Specialty Publication Schedule. R With a focus on reaching the diverse community of the Rogue Valley, we have a comprehensive group of publications to reach the ever-growing 2020 population of Southern Oregon. PUBLICATION SCHEDULE

Helping our local businesses thrive is a continuing mission at Rosebud Media. Our publications are strategically designed to draw readers and increase INSIDE: The Martha Stewart of marijuana edibles

QUARTERLY WINTER 2019 revenue for you, the advertiser. S O U T H E R N O R E G O N SOUTHERN OREGON GOOD HERB GOOD HERB

Southern Oregon Good Herb focuses on the MONTHLY cannabis industry in Southern Oregon, and the businesses that support it. Over 15,000 MURPHY HEMP COMPANY IS A FAMILY AFFAIR SIGNS OF copies are inserted in the Mail Tribune and A LOOK BACK AT THE FIRST 5 YEARS OF OREGON HEALTHY LIVING LEGALIZATION Ashland Tidings and are available at select WHAT TO KNOW ABOUT THE TIMES PETS AND CBD Local growers develop cannabis sign language rack locations throughout the valley. ONLINE: SOGOODHERB.COM for hearing-impaired Increase brand awareness with Oregon Healthy Living! This publishes each month with information on physical, emotional, DISTINCTLY NORTHWEST

W I N T E R HOME & LIVING 2 0 1 9 E D I T I O N mental, and ﬁ nancial well-being. / D I S T I N C T L Y N O R T H W E S T . C O M / F R E E / Over 15,000 copies are distributed Distinctly Northwest features homes and in Jackson and Josephine counties decor, food and drink, travel options, through both home delivery and at and more, celebrating what makes our select rack locations. valley a unique and vibrant place to live, work, and play. Over 15,000 copies are distributed in the Mail Tribune and Ashland

Tidings, as well as select rack locations. GIVING NEW LIFE TO A HISTORIC BUILDING

HOSPITALITY & FLAVOR Asian Fusion in Medford MERRY & BRIGHT A Jacksonville Farmhouse THE GIFT OF GIVING Shopping with a purpose SIP & SAVOR

SEMI-ANNUAL Sip & Savor highlights amazing Winter 2019 food, wine, and brews. MOVING AHEAD It’s followed by an online WITH ODOT gift certiﬁ cate sale to local restaurants and wineries with Moving Ahead is produced in partnership savings of up to 50%. A special with the Oregon Department of holiday edition features local Transportation and contains information retailers offering seasonal deals. on driver safety and regional Sip & Savor is inserted in the improvement projects. Over 40,000 copies I N S I D E Mail Tribune and Ashland Tidings, pages 35-40 are distributed in all home newspapers reaching over 40,000 readers! in Jackson and Josephine counties and free copies are available in select rack locations throughout Southern Oregon.

20 PRINT PRODUCTS SPECIALTY PUBLICATIONS

MARCH 2019 MARCH 2020 SOUTHERN OREGON ANNUAL PUBLICATIONS MEDICAL DIRECTORY The Oregon Healthy Living Southern Oregon Medical Directory features a comprehensive list of medical providers in Jackson and Josephine SEPTEMBER counties including veterinary and holistic medicine. The directory is inserted in the Mail Tribune & SOUTHERN OREGON Ashland Tidings, and reaches over 40,000 readers! FOOTBALL

Your best resource for ﬁ nding qualiﬁ ed medical providers in Southern Oregon Support your favorite local high school, or just PUBLISHES: MARCH 15 DEADLINE: FEBRUARY 5 showcase your business, with Southern Oregon Football! This special edition is a valuable resource for our community for the entire high school football season! Southern Oregon Football is inserted in the Mail Tribune & Ashland Tidings APRIL reaching over 40,000 readers. PUBLISHES: SEPTEMBER 4 OUR VALLEY DEADLINE: AUGUST 14 Don’t miss being part of the biggest, most-read publication of the year! Our Valley showcases the people of the Rogue Valley, their lifestyles, and OCTOBER why we choose to live here. For 39 years loyal readers have turned to Our Valley for the most SOUTHERN OREGON’S O C T O B E R 2 0, 2 0 1 9 entertaining and surprising stories about the BEST OF THE BEST Rogue Valley. It’s inserted in the Mail Tribune & Ashland Tidings, reaching over 40,000 readers! Each year Rogue Valley consumers nominate and vote for their favorite businesses and professionals PUBLISHES: APRIL 26 in the Mail Tribune’s Southern Oregon Best of DEADLINE: MARCH 27 the Best contest! Results are published in this special section, and winners are invited to attend

a banquet celebration. Advertise in this section to S O U T H E R N O R E G O N ’ S B E S T I 102 N thank your customers for voting, or simply to take C AT E G O R I E S advantage of the opportunity to introduce your business to Rogue Valley consumers! This special MAY publication is inserted in the Sunday Mail Tribune SUMMER RECREATION GUIDE reaching over 40,000 readers. Our Summer Recreation Guide showcases the PUBLISHES: OCTOBER 25 area’s can’t-miss activities for kids, entertainment DEADLINE: SEPTEMBER 28 venues, and outdoor activities. Inserted in the Mail Tribune & Ashland Tidings, this guide reaches over 40,000 readers, and is available at select rack locations throughout the valley. NOVEMBER PUBLISHES: MAY 22 DEADLINE: MAY 8 HOLIDAYS IN THE HOLIDAYS ROGUE VALLEY IN THE ROGUE VALLEY Holidays in the Rogue Valley is Southern Oregon’s premier guide to holiday events! This is a highly anticipated section, and Holidays on stage readers usually keep the guide as reference Songs of the Season Gingerbread jubilation throughout the entire holiday season. Your Providence Festival of Trees advertisement will reach over 40,000 readers Clayfolk pot�er� show Ashland’s Grand Illumination in the Mail Tribune & Ashland Tidings. Calendar of holiday events PUBLISHES: NOVEMBER 20 DEADLINE: NOVEMBER 6 21 rates

22 RATES DIGITAL ADVERTISING DIGITAL2020 RATES O&O Requires 3 ad sizes AUDIENCE TARGET Requires 5 HTML5 ad sizes IMPRESSIONS CPM 4 TACTICS + GEO ...... $1000/mo. min. Up to 249,000 ...... $12 estimated 100,000 impressions 250,000 to 499,999 ...... $10 MOBILE LOCATION 500,000 to 1 Million ...... $8 RETARGETING ...... $1000/mo. min.

SEO (SEARCH ENGINE OPTIMIZATION) TIER 1 HEADINGS ...... $750/mo (1y agreement) ...... $7,500/y (1y paid in full) (Medical, Dental, Attorneys, etc.) TIER 2 HEADINGS ...... $500/mo (1y agreement) (Service, Restaurants, etc.) E-COMMERCE SITES ...... $1,500/mo (1y agreement) ...... $15,000/y (1y paid in full) (Up to 100 Products) Start-up Fee ...... $800 (one-time fee, includes website transfer and cleanup)

SEM (SEARCH ENGINE MARKETING) PAY-PER-CLICK MANAGEMENT MANAGEMENT...... $1,500/mo. minimum spend (6-month agreement) Start-up Fee ...... $800 (one-time fee, includes new landing site & campaign creation)

HOME PAGE TAKEOVERS MOBILE AD MESSENGER 140 scrolling characters VIDEO TAKEOVER ...... $600/day TAP-TO-SITE ...... $13/CPM MT.COM HOMEPAGE ...... $550/day 50k impressions min ...... $650 AT.COM HOMEPAGE ...... $300/day SECTION FRONT DROP DOWN .....$15/CPM TAP-TO-EXPAND (incl. video) ...... $15/CPM +$80 production fee 100k impressions min ...... $1,500

23 RATES DIGITAL ADVERTISING DIGITAL2020 RATES WEBSITE DEVELOPMENT * Balance due when site goes live

5-PAGE TEMPLATE SITE ...... $1350..... (50% deposit*, add’l. pages $75 each) 10-PAGE TEMPLATE SITE ...... $2300..... (50% deposit*, add’l. pages $50 each) CUSTOM DESIGN / E-COMMERCE ...... $3500...... (PSD, graphics, up to 20 pages) Maintenance Package ...... $80/mo ...... (content changes only) Programming & Design Changes/Updates ...... $200/hr ...... (min. charge $100) Website Content & Copywriting ...... $100/pg ...(min. 5 pages, max 400 words per page)

VIDEO YOUTUBE TRUEVIEW 2000-2500 estimated views PRE-ROLL ...... $75/CPM CPV PLATFORM ...... $1,000/mo. min. IN-BANNER VIDEO (Rich Media) ...... $18/CPM (cost per view, only ads viewed to completion are charged as a view)

LIVE CHAT LEADS 24/7 LIVE AGENT CHAT COVERAGE O&O SIZES BRONZE PACKAGE ...... $275/mo (up to 10 leads) 300x250 ▪ 728x90 ▪ 320x50 SILVER PACKAGE ...... $475/mo (up to 20 leads) GOLD PACKAGE ...... $700/mo (up to 40 leads) Start-up Fee ...... $395 (one-time fee) EXPANDING SIZES (for in-banner video) 300x250 ▪ 300x600 PRODUCTION FEES (OTHER APPLICABLE FEES MAY APPLY)

O&O (3 sizes) ...... $100 AUDIENCE TARGET SIZES AUDIENCE TARGET (5 HTML5 sizes) ...... $200 300x250 ▪ 300x600 RICH MEDIA (in-banner video) ...... $100/unit 728x90 ▪ 160x600 ▪ 320x50 15-SECOND VIDEO ...... $350 30-SECOND VIDEO ...... $600

24 RATES PRINT ADVERTISING DOLLAR VOLUME2020 & OPEN RATE

DOLLAR VOLUME MAIL TRIBUNE RETAIL DISPLAY MAIL TRIBUNE CLASSIFIED MON-THURS MON-THURS MON-THURS SAVVY LIVING & SAT & SAT SAVOR FRI & SUN FRI & SUN # DISCOUNT LEVEL & SAT FRI & SUN / SAVOR TEMPO DISPLAY LINE* DISPLAY DISPLAY LINE* OPEN RATE $37.00 $38.85 $5.00 $38.85 $22.16 $2.33 $3.33 $23.27 $2.45 01 34.0% $2,000 $24.42 $25.64 $25.64 $14.63 $1.54 $15.36 $1.62 02 35.5% $3,500 $23.86 $25.05 $25.05 $14.29 $1.50 $15.01 $1.58 03 36.0% $4,500 $23.68 $24.86 $24.86 $14.18 $1.49 $14.89 $1.56 04 37.5% $6,500 $23.12 $24.28 $24.28 $13.85 $1.45 $14.54 $1.52 05 38.5% $8,500 $22.75 $23.89 $23.89 $13.63 $1.43 $14.31 $1.50 06 40.0% $11,500 $22.20 $23.31 $23.31 $13.30 $1.40 $13.96 $1.47 07 42.0% $15,000 $21.46 $22.53 $22.53 $12.85 $1.35 $13.50 $1.42 08 43.0% $18,500 $21.09 $22.14 $22.14 $12.63 $1.33 $13.26 $1.40 09 44.0% $22,500 $20.72 $21.76 $21.76 $12.41 $1.30 $13.03 $1.37 10 46.0% $37,000 $19.98 $20.98 $20.98 $11.97 $1.26 $12.56 $1.32 11 49.0% $62,000 $18.87 $19.81 $19.81 $11.30 $1.19 $11.87 $1.25 12 50.5% $87,000 $18.31 $19.23 $19.23 $10.97 $1.15 $11.52 $1.21

DOLLAR VOLUME ASHLAND TIDINGS

RETAIL CLASSIFIED CLASSIFIED # DISCOUNT LEVEL DISPLAY DISPLAY LINE* OPEN RATE $8.74 $5.23 $0.55 01 34.0% $2,000 $5.77 $3.45 $0.36 02 35.5% $3,500 $5.64 $3.37 $0.35 03 36.0% $4,500 $5.59 $3.35 $0.35 04 37.5% $6,500 $5.46 $3.27 $0.34 05 38.5% $8,500 $5.37 $3.22 $0.34 06 40.0% $11,500 $5.24 $3.14 $0.33 07 42.0% $15,000 $5.07 $3.03 $0.32 08 43.0% $18,500 $4.98 $2.98 $0.31 09 44.0% $22,500 $4.89 $2.93 $0.31 10 46.0% $37,000 $4.72 $2.82 $0.30 11 49.0% $62,000 $4.46 $2.67 $0.28 12 50.5% $87,000 $4.32 $2.59 $0.27 * Classiﬁ ed 10 Lines per Inch

25 RATES PRINT ADVERTISING DOLLAR VOLUME2020 & OPEN RATE

DOLLAR VOLUME MAIL TRIBUNE & TEMPO COLOR MAIL TRIBUNE CLASSIFIED COLOR 1” - 64 1/2” 65” + 1” - 95 1/2” 96” + # DISCOUNT LEVEL 1 COLOR FULL COLOR 1 COLOR FULL COLOR 1 COLOR FULL COLOR 1 COLOR FULL COLOR OPEN RATE $273.00 $402.00 $426.00 $587.00 $273.00 $402.00 $426.00 $587.00 01 34.0% $2,000 $180.18 $265.32 $281.16 $387.42 $180.18 $265.32 $281.16 $387.42 02 35.5% $3,500 $176.09 $259.29 $274.77 $378.62 $176.09 $259.29 $274.77 $378.62 03 36.0% $4,500 $174.72 $257.28 $272.64 $375.68 $174.72 $257.28 $272.64 $375.68 04 37.5% $6,500 $170.63 $251.25 $266.25 $366.88 $170.63 $251.25 $266.25 $366.88 05 38.5% $8,500 $167.90 $247.23 $261.99 $361.01 $167.90 $247.23 $261.99 $361.01 06 40.0% $11,500 $163.80 $241.20 $255.60 $352.20 $163.80 $241.20 $255.60 $352.20 07 42.0% $15,000 $158.34 $233.16 $247.08 $340.46 $158.34 $233.16 $247.08 $340.46 08 43.0% $18,500 $155.61 $229.14 $242.82 $334.59 $155.61 $229.14 $242.82 $334.59 09 44.0% $22,500 $152.88 $225.12 $238.56 $328.72 $152.88 $225.12 $238.56 $328.72 10 46.0% $37,000 $147.42 $217.08 $230.04 $316.98 $147.42 $217.08 $230.04 $316.98 11 49.0% $62,000 $139.23 $205.02 $217.26 $299.37 $139.23 $205.02 $217.26 $299.37 12 50.5% $87,000 $135.14 $198.99 $210.87 $290.57 $135.14 $198.99 $210.87 $290.57

DOLLAR VOLUME SAVVY LIVING & SAVOR COLOR 1” - 64 1/2” 65” + # DISCOUNT LEVEL 1 COLOR FULL COLOR 1 COLOR FULL COLOR OPEN RATE $273.00 $402.00 $426.00 $587.00 01 34.0% $2,000 $180.18 $265.32 $281.16 $387.42 02 35.5% $3,500 $176.09 $259.29 $274.77 $378.62 03 36.0% $4,500 $174.72 $257.28 $272.64 $375.68 04 37.5% $6,500 $170.63 $251.25 $266.25 $366.88 05 38.5% $8,500 $167.90 $247.23 $261.99 $361.01 06 40.0% $11,500 $163.80 $241.20 $255.60 $352.20 07 42.0% $15,000 $158.34 $233.16 $247.08 $340.46 08 43.0% $18,500 $155.61 $229.14 $242.82 $334.59 09 44.0% $22,500 $152.88 $225.12 $238.56 $328.72 10 46.0% $37,000 $147.42 $217.08 $230.04 $316.98 11 49.0% $62,000 $139.23 $205.02 $217.26 $299.37 12 50.5% $87,000 $135.14 $198.99 $210.87 $290.57

26 RATES PRINT ADVERTISING PREPRINT INSERTS, 2020JACKETS & “WE DELIVER” RATES PREPRINT JACKETS TWO-PAGE JACKET INVESTMENT FRONT COVER (FULL COLOR) $1,550 BACK COVER (BLACK & WHITE) $500 FOUR-PAGE JACKET INVESTMENT FRONT COVER (FULL COLOR) $1,550 INSIDE PAGE 2 (BLACK & WHITE) $500 INSIDE PAGE 3 (BLACK & WHITE) $500 BACK COVER (FULL COLOR) $1,050

“WE DELIVER” 6” X 10” POSTCARDS QUANTITY INVESTMENT CPM EACH 10,000 $2,000 $200 $0.20 20,000 $3,000 $150 $0.15 40,000 $4,000 $100 $0.10

“WE DELIVER” 10” X 10” FLYERS QUANTITY INVESTMENT CPM EACH 10,000 $2,000 $200 $0.20 20,000 $3,000 $150 $0.15 40,000 $4,000 $100 $0.10

PREPRINT INSERTS FOR MORE INFORMATION ON PREPRINT INSERTS AND RATES, please call (541) 776-4422 or email [email protected] 27 advertising SPECIFICATIONS

28 ADVERTISING SPECIFICATIONS

PREPRINTED INSERTS ▪ It is permissible to include the names of other newspapers along with the Mail Tribune on the COMBINATION INSERTION Preprint Billing front page. DISCOUNT ▪ Insert rates apply to inserts from single ▪ If the insert contains simulated news, the words advertisers. Any section appearing for a group “Paid Advertising” must appear at the top of any of merchants will be charged as ROP space and such page in not less than 12 point boldface caps. For clients on an annual contract: billed individually according to our rate card. Inserts that do not meet the specifi cations combination rates will apply to each ▪ Preprint charges will be based on our quarterly outlined will require approval for acceptability and ad repeated without copy change distribution report. appropriate size. $50 per month for storage and within six days of the original ROP CREDIT FOR PREPRINT USAGE: Insert handling for preprints warehoused at our site. publication date. The discount ▪ advertising dollars spent will earn an equivalent is 25%. The discount is based ▪ Partial or zoned preprints are not available for ROP inch credit based on daily ROP contract in on original ad placement cost. insertion in a Friday or Sunday edition. force. Discount is not applicable to open, national or civic rate advertisers. ▪ Inserts with fl ap attached will be billed an Preprint Shipping and Delivery additional 50 cents per thousand, per fl ap. ▪ Deliver to 33 N. Fir St., Medford, Oregon 97501. Maximum standard size 12½” x 21½”, folded to ▪ ▪ Receiving hours: 12½ x 10¾”. Monday through Friday POSITION CHARGE ▪ Minimum size 5” x 7”. Insert other than standard 8:00 a.m. to 5:00 p.m. size and tab size newsprint should be submitted ▪ Each pallet should be plainly labeled as to the for acceptance. For an additional 25% charge, we number of inserts stacked thereon. Pallets not to will guarantee the page on which an ▪ An additional charge of $25 per thousand for exceed 48” height. quarter-folding will apply if, upon receipt, inserts ad will appear, but not the position ▪ Do not strap bundles. are oversized or paper quality standards will on the page itself. Guaranteed 10 days prior notice for placing reservations, not pass through the inserting equipment. All ▪ position will be acceptable only delivery 7 days prior to date of insertion. within Rosebud Media’s news four-page dinky tabs require half folding prior to delivery. ▪ Please contact our offi ce for most current preprint guidelines and format policies. quantities. Combination insertion discount ▪ Single-page insert minimum weight 60 lb. stock. does not apply to position charge. ▪ Up to 8½” x 10¾” considered fl exie size. Two fl exie pages equal one tabloid page. Call for preprint distribution information ▪ Up to 5” x 7” considered coupon book size. Four 541-776-4422 pages equal one tabloid page. ▪ From 8½” x 11” to 12” x 11½” considered tabloid size. ▪ Up to 8½” x 11” single sheet billed as card.

CLASSIFIED MEASUREMENTS RETAIL MEASUREMENTS for the Mail Tribune and Ashland Tidings for the Mail Tribune and Ashland Tidings

Mail Tribune and Ashland Tidings pages are 9 columns - 11.639” Mail Tribune and Ashland Tidings pages are 6 columns - 11.694” wide x 21.5” deep. Depth exceeding 19” will be charged a full 21.5” wide x 21.5” deep. Depth exceeding 19” will be charged a full 21.5” column. column. Ads must be at least half as many inches deep as columns Ads must be at least half as COLUMNS INCHES COLUMNS INCHES many inches deep as columns wide except front page banners; wide except front page banners; 1 column ...... 1.194 minimum 1 column by 1 inch. 1 column ...... 1.833 minimum 1 column by 1 inch. 2 columns ...... 2.5 Minimum type size: 7 pt. 2 columns ...... 3.806 Minimum type size: 7 pt. 3 columns ...... 3.806 3 columns ...... 5.778 Contact your marketing Contact your marketing 4 columns ...... 5.111 consultant or dial 541-776-4422 4 columns ...... 7.75 consultant or dial 541-776-4466 5 columns ...... 6.417 to inquire about double trucks and 5 columns ...... 9.722 to inquire about double trucks and 6 columns ...... 7.722 ads wider than full page width. 6 columns ...... 11.694 ads wider than full page width. 7 columns ...... 9.028 8 columns ...... 10.333 9 columns ...... 11.639 29 ADVERTISING SPECIFICATIONS

COMMISSIONS, PAYMENTS GENERAL RATE POLICY ▪ Rosebud Media reserves the right to & CREDIT include the word “advertisement” in an ▪ Retail rate applies to local retail stores advertisement that, in the judgment of the ▪ All rates are non-commissionable and and service businesses. Rates will be publisher, may be mistaken for editorial payable in advance of publication unless determined by contract level committed to material. a credit account has been established. by the advertiser. ▪ Proofs are shown on ads per request via Credit-approved account payments are ▪ The Publisher reserves the right to adjust email or fax. Once a proof is delivered, due by the 10th day of the calendar month rates during the term of any agreement Rosebud Media is no longer responsible following publication. upon 30 days written notice. Upon receipt for errors in copy (except mistakes in ▪ A late fee will apply if an account has not of the newspaper’s revision of rates and/ proof corrections.) Excessive changes on been paid within 30 days of billing date, at or credit terms, the advertiser may cancel proofs will be charged at $75 per hour, a rate of 1.5% per month on the principal a contract agreement without penalty by minimum $75 charge. balance: 18% annual percentage rate. giving 30 days prior written notice to the ▪ The Publisher shall not be liable for ▪ Finance charges up to the legal limit may newspaper. slight changes or typographical errors be assessed on past-due accounts. In ▪ Brokered space is not accepted. Rates that do not lessen the value of an the event payment is not made within apply only to advertising placed expressly advertisement. The publisher’s liability the approved credit limits, we reserve on behalf of the original advertiser. Under for errors or omissions in connection the right to reject advertising copy and/ no circumstances shall the original with an advertisement is strictly limited or immediately cancel any contract. advertiser resell space to a third party. to the monies paid for the advertisement. The advertiser agrees to indemnify the Contract rates are for the customer’s own Advertiser is responsible to notify newspaper for all expenses incurred in commercial advertising and may not be Rosebud Media of an error in time for connection with the collection of amounts extended or transferred by the advertiser correction before the second run. Credit payable, including court costs and to any other party. or make-good will be given on the first attorney and/or collection fees. ▪ Rosebud Media is not liable for insertion only. All requests for credits and ▪ An advertiser who does not maintain his failure to print, publish or circulate an adjustments are welcome for 90 days after credit status with the newspaper shall advertisement for any reason whatsoever. any initial billing month. be deemed in breach of contract. The ▪ The advertiser assumes sole responsibility ▪ Request for position will be honored newspaper may re-bill the advertiser for statements contained in the whenever possible, but is not guaranteed for an outstanding balance due at the advertisements and indemnifies the unless position charge is selected. earned rate or non-contract rate on the company against all loss, liability or Advertiser’s request for position is not a newspaper’s current rate schedule. expense arising from claims of libel, condition of acceptance nor basis for a ▪ Payment terms, finance charges and unfair trade practices, unfair competition, make-good. discounts may be revised at any time infringement of trademarks, names or ▪ Advertising is most productive when it upon 30 days notice to advertisers. patents, copyrights and proprietary is easily understood by everyone. Please ▪ Insertion orders containing disclaimers rights and violations of the right to spell out all words, with the exception of or conditions for publication are not privacy resulting from publication of the few standard abbreviations listed in accepted. the advertiser’s copy or materials. The most dictionaries. ▪ For your convenience, we accept Visa, advertiser agrees to hold harmless ▪ Rosebud Media reserves the right to MasterCard, Discover, and American and to indemnify the newspaper from revise, reject or properly classify any Express. We also extend terms, subject all damages, costs and expenses of copy. Regulations require that recruitment to credit approval, to retail and classified any nature whosoever, for which the advertising must clearly state the nature customers. newspaper may become liable by reason of the work. Sales recruitment ads must ▪ If the advertiser utilizes the services of an of its publication or omission of the state the nature of the item or service to agent or other third party, the advertiser advertiser’s advertising. Re-use for be sold and the basis of compensation. and the party shall be jointly and severally advertising purposes of the newspaper’s No estimate of earnings may be made in liable for payment and for compliance with news copy, artwork, photographs and any recruitment ad unless copy states any agreement with the newspaper. advertising copy written or produced by “guaranteed.” All employment ads are ▪ Political advertisements must be paid the newspaper is expressly forbidden sorted alphabetically according to first by check or credit card in advance of without prior consent of the newspaper. word used. publication and comply with newspaper’s ▪ Rosebud Media reserves the right to edit, ▪ Request for position on classified display political advertising guidelines. reject, revise, correctly classify or cancel advertising will be honored whenever ▪ Display ads are charged as they appear any advertisement at any time. Subject possible, but not guaranteed. Effort is on printed page to the nearest half-inch of matter, photography and typography of made to position classified display ads at depth. all advertising are subject to the approval the bottom of the page as near the proper of the publisher. Receipt of copy and/or classification as possible. In-column payment does not determine acceptance advertising, in most classifications, is for publication. arranged by size. 30 ADVERTISING SPECIFICATIONS

COPY CLOSING Needs Analysis ▪ Images must be CMYK or Grayscale. No Please contact your Marketing Consultant RGB fi les accepted. ▪ Advertising copy is not considered on for current program. Our professional staff ▪ Please include a hard copy of the ad. This time unless all components are received can assist you in your advertising planning will verify we have the proper ad and that by deadline (text, art, photos). for best results. Budgeting monthly or yearly no elements are missing. ▪ Artwork, designs and layouts originated with sound merchandising and presentation; ▪ Any changes in PDF fi les are the by the newspaper are owned by Rosebud gaining great impact by tying in with responsibility of the originator of that fi le. Media. special events and yearly promotions. Our Additional work to a fi le, beyond loading ▪ Cancellation of advertising cannot be marketing consultants can assist your the material onto Rosebud Media’s accepted after deadline or closing date. account or merchants association with system, will be charged at $75 per hour, The newspaper is not responsible for the campaigns and illustrations. with a $75 minimum. correctness of copy or materials published ▪ Rosebud Media will not be responsible that were received after its scheduled ▪ Total or Target Market Coverage for unusable material, delays or missed deadline. ▪ Print, insert & delivery program schedules due to errors, improperly ▪ Co-op advertising program prepared fi les or unclear instructions. CREATIVE SERVICES ▪ Custom design market surveys ▪ Please consult your Marketing Consultant ▪ Digital display ads for additional information on electronic Accepted fi le formats for advertising: ▪ Preprint distribution, zones or total market transmission or output. Graphic Files: .ai, .bmp, .eps, .gif, .jpg, ▪ SEM & SEO .pdf, .png, .psd and .tif (Where applicable, ▪ Website development all fonts should be outlined before ADVANCE DEADLINES submission.) CAMERA-READY ADS ▪ Double trucks and color advertisements Ad Copy: Microsoft Word .doc or .docx, .rtf, are due 24 hours in advance of normal .txt or spreadsheets in .xls, .xlsx or .csv Rosebud Media gladly accepts electronic deadlines. Video for Digital Ads: .fl v, .mov, .mp4 or media for camera-ready advertising. ▪ Advertisements requiring special services, .wmv artwork, and ads with intricate layout or Note: Microsoft publisher (.pub) fi les are ▪ Camera-ready ads must be in PDF format color specifi cations or extensive copy no longer accepted for any advertising. with fonts converted to outlines or are due 24 hours in advance of normal embedded. deadlines. All graphics must be at least 200 dpi at Advertising Design/Spec Layouts ▪ ▪ National holiday deadlines will be Your Marketing Consultant can explain 100%. announced. how you can increase results by outlining a ▪ Type on a screened background of a density higher than 20% is not advised. planned advertising program complete with CIRCULATION advertising ideas and layouts. Give yourself ▪ Light face serif or script type is not plenty of time — advance notice required. advisable on screened backgrounds or Contact our offi ce for current circulation reverses. and distribution fi gures. 541-776-4455

DISPLAY AD COPY CLOSING SPECIAL DAYS / PAGES / IN-COLUMN LINE AD COPY FEATURES / SECTIONS DEADLINES For Publication On: All Materials Due: Sunday Wednesday, 11 AM Sections: For Publication On: All Materials Due: Monday Wednesday, 11 AM FRIDAY Sunday Friday, 3:30 PM Tuesday Thursday, 11 AM Tempo / TV Tempo Entertainment Monday Friday, 3:30 PM Wednesday Friday, 11 AM Guide & TV Listings Tuesday Monday, 3:30 PM Thursday Monday, 11 AM WEDNESDAY Wednesday Tuesday, 3:30 PM Friday Tuesday, 11 AM Alacarte Food & Entertainment Thursday Wednesday, 3:30 PM Saturday Tuesday, 11 AM Friday Thursday, 3:30 PM Tempo/TV Tempo Monday, 11 AM Saturday Friday, 3:30 PM Savor Wednesday, 11 AM Feature Pages: FRIDAY Contact your marketing consultant for legal holiday schedule. On a publication day following a legal holiday, and for Oregon Outdoors special sections & groupings, please add 24 hours to SUNDAY above schedules. Ad cancellations limited to above Business Section; Local Features; Comics; closing schedules. All deadlines effective 1/1/2019 Parade; Travel; Life/At Home; Your Money 31