GUAM VISITORS BUREAU 2016 ANNUAL REPORT

The Olympics of Pacific Island Culture Guam hosts the 12th Festival of Pacific Arts

2016

DESTINATION DEVELOPMENT | MARKETING | RESEARCH & STATISTICS FINANCIALS | MEMBERSHIP DIRECTORY Contents The Olympics of Pacific Island Culture 2 Governor & Lt. Governor’s Message Guam hosts the 12th Festival of Pacific Arts 3 Senator Dennis G. Rodriguez, Jr.’s Message Within the pages of this special report are moments captured from Pulitzer Prize 4 Chairman’s Message winning photographer Manny Crisostomo of the biggest cultural event in Guam’s history – the 12th Festival of Pacific Arts (FestPac). Beautifully framed and treated 5 Board of Directors in tones of sepia, Manny’s photos complement the “Guamazing” year our island had in 2016. 6 Management’s Discussion & Analysis

We get goose bumps just looking at this magnificent photo of the canoe welcome 10 Management & Staff Organizational Chart ceremony on the very first day of FestPac. Seafarers from Guam joined by GVB 9 President & CEO and FestPac Committee Chairman Nathan Denight, and various countries sailed into the boat basin of Guam’s capital city of Hågatña in 15 different canoes during the early morning hours of May 22, 2016. Never before 17 Tourism 2020 & Objectives has this happened in the island’s modern age. It was a beautiful gift for all who 13 witnessed 25 island nations come together and celebrate the diverse cultures of Destination Development the Pacific. 15 Marketing Department It is our hope that you enjoy looking back on the big milestones that shaped our 23 island and our people in 2016 as we much as we did. 39 Research & Statistics 37 18 50 Financial 53 Membership Directory 60 Guam Events and Calendar 64

1 Message from the Office of the Governor Message from Senator Dennis G. Rodriguez, Jr. I Mina’ Trentai Kuåttro na Liheslaturan Guåhan Biba Guam Visitors Bureau! Chairman, Committee on Health, Tourism, Military Affairs and Senior Citizens

Buenas yan Håfa Adai! As our island’s primary industry, tourism has Buenas yan Håfa Adai! Every day, every dollar and every consistently grown and continues to thrive year after year. This wouldn’t be Håfa Adai that is breathed, spent possible without the hard work of the Guam Visitors Bureau and its partners, From your humble beginnings and spoken at GVB is measured who have helped strengthen and sustain the lifeline of our island’s economy in 1963 as the Guam Tourist from the results of positive for decades. Commission to the establishment planning, fiscal responsibility and of the Guam Visitors Bureau in an expression of culture that is 2016 was our best year yet. We welcomed more than 3,000 of our brothers 1970, and through today, tourism immeasurable. No time, amount and sisters from throughout the Pacific for the largest cultural celebration on Guam has exponentially grown, or gesture can be physically of the region, the 12th Festival of Pacific Arts; and hosted the annual Pacific achieving record-breaking numbers measured against the work that Asia Travel Association (PATA) Summit, bringing together industry leaders in tourist arrivals. has been done and has yet to be and professionals from throughout the world. To top it off, we welcomed accomplished. 1.53 million visitors, a true testament of the growth of tourism within our From the arrival of Guam’s first island community. tourists in 1967, when 109 Japanese Over the past 44 years, Guam’s visitors arrived on a Pan American culture, history and beautiful EDDIE BAZA CALVO We know this is just the beginning. On behalf of our entire administration, World Airways flight to over 1.5 people has been part of the same DENNIS G. Governor of Guam we congratulate the Guam Visitors Bureau on another great year of breaking million in 2016 on over 5 airlines, foundation in which the Guam RODRIGUEZ, JR. records in visitor arrivals. We extend a warm Un dangkulu na si Yu’os Ma’åse’ the Guam Visitors Bureau has Visitors Bureau engages in travel Senator, to all our hardworking professionals and employees within the tourism collaborated with many public, trade promotions in every corner 34th Guam Legislature industry who have made our successes possible. Thank you all for promoting private and not-for–profit agencies of the globe. The love you have and sharing the Håfa Adai spirit that makes Guam so special! and organizations in achieving great for our island is a testament to the numbers. commitment you have in promoting Guam and her beauty. As Chairman of the Committee on Tourism and on behalf of I Mina’ Si Yu’os Ma’åse’ to all the EDDIE BAZA CALVO Trentai Kuåttro na Liheslaturan employees at GVB, our visitor Governor of Guam Guåhan, I wish to congratulate all industry partners and all our people the hard working women and men for being the warm, loving and most in our tourism industry on breaking hospitable people in the world! the tourist arrivals records in 2016! As we mark 2017 as the Year of Our work is far from over. Love, let us remain steadfast to the ‘guinaiya’ that we all have for our RAY TENORIO The Guam Visitors Bureau RAY TENORIO Lt. Governor of Guam island home and continue to be the Lt. Governor of Guam has encouraged boundless beacon of warmth in paradise for all opportunities for all our island our visitors, making Guam the best residents to reap rewards place to live, work and visit! in economic diversity and development. You have Si Yu’os Må’ase’! all contributed to building The love you have a comprehensive industry for our island is a infrastructure that has provided a foundation for a world-class testament to the destination on which the people of ...tourism has DENNIS G. RODRIGUEZ, JR. Guam can be proud of. commitment you consistently grown 34th Guam Legislature have in promoting and continues to Guam and her beauty. thrive year after year.

2 3 Message from the Chairman of the Board Board of Directors Håfa Adai! On behalf of the Guam Visitors Bureau Board of Directors, and its management and staff, we proudly present you with the Fiscal Year 2016 Annual Report.

Fiscal Year 2016 will go down in history as the top fiscal year in Guam’s tourism history, beating out a record that was set nearly 20 years ago with over 1.51 million visitors welcomed to our island paradise. Calendar Year 2016 even exceeded that amount with 1.53 million visitors, becoming the best year for visitor arrivals to Guam. It’s a shining example of how the growth and diversification of Guam’s source markets has changed our tourism industry for the better.

While we are in the midst of accomplishing all the objectives and goals laid out in the Tourism 2020 strategic plan, our overall mission will always be MONTE MESA THERESA ARRIOLA SAMUEL SHINOHARA EDUARDO (CHAMP) to support our community and make Guam a better place to live, work and Vice Chairman Secretary Treasurer CALVO visit.

Tourism works for our people in many different ways. Millions of dollars MILTON MORINAGA continue to be invested every year to keep our visitors and island residents Chairman, safe, clean our beaches, fix our sidewalks, crosswalks and streetlights, GVB Board of Directors maintain our roadways, support our unique Chamorro culture and enhance our quality of life. It’s important to support Guam’s number one economic driver, especially since it provides a third of our work force, or 20,000 people, with job opportunities.

With all the accomplishments and records broken in 2016, I want to personally congratulate all the hard working men and women in Guam’s tourism industry on a job well done. Our successes with the Pacific Asia Travel Association Annual Summit, Festival of Pacific Arts and other major events and activities that were hosted are a collective effort. We should all be proud.

In the meantime, our work continues to transform Guam into a world-class MAYOR ROBERT YOUNG SOOK HONG BARTLEY JACKSON BRAD KLOPPENBURG destination of choice and showcase our attractions in this safe, clean, family- HOFMANN (KU) friendly environment that we call home. I look forward to seeing the many more achievements Guam will accomplish in the years to come.

Un Sen Dångkulo Na Si Yu’os Ma’åse!

Senseramente’, ...our overall mission will always

be to support our MILTON MORINAGA community and make Chairman of the Board Guam a better place to live, work and visit. SATORU MURATA WILLIAM NAULT KATARINA SGRO TATSUO (TAK) TAKANO

4 5 global tourism economy. This was the first time in history that the UNWTO held an event in the Management’s Pacific.

DISCUSSION AND ANALYSIS In 2016, GVB was at the forefront in planning and executing the The Guam Visitors Bureau (GVB), a public, non-stock, 12th Festival of Pacific Arts, non-profit membership corporation, is the official tourism agency which has come to be known for the U.S. Territory of Guam. Among its responsibilities, GVB as the Olympics of culture. is charged with setting tourism policy and direction; developing GVB’s President & CEO, Nathan Denight served as Chairman of and implementing Guam’s tourism strategic and marketing the Coordinating Committee. plans; managing programs and activities that enhance and Additionally, the committee tasked showcase Guam’s people, place and culture in order to deliver an GVB’s Finance & Administration incomparable visitor experience; and coordinating tourism-related Department to manage the research, planning, events and outreach activities. GVB serves as funding for the festival, which was made available through the a critical bridge linking government, the tourism industry, visitors Tourist Attraction Fund, private and the local community, and aims to contribute successfully to a sponsorships and fundraisers. good quality of life for residents through tourism. of hoteliers, airlines, shopping arrivals from fiscal year 1997, the The Festival of Pacific Arts is centers, financiers, restaurateurs, previous best year in tourism. This JON NATHAN DENIGHT etc., GVB is able to continue is the fourth consecutive year Tourism represents over 50% of generates $1.5 billion dollars in held every four years since 1972, President & Chief Executive promoting Guam as the world- Guam has surpassed the 1.3 million Guam’s economy. The importance economic activity for its 170,000 and brings together artists and Officer class cultural destination of arrivals mark. Conservative arrival of the industry to Guam’s island residents spread over 210 miles. cultural practitioners from around choice for business and consumer estimates keep Guam on track to economy cannot be overstated. As GVB’s efforts to grow the industry the Pacific region for two weeks travelers at the largest travel achieve the goal of 1.75 million a result, GVB launched its Tourism are clearly shown in the economic of festivity. It is recognized as a trade consumer shows in Asia. visitors without China Visa Waiver 2020 strategic plan in 2014. This contributions the industry provides. major regional cultural event, and This includes Japan Association by 2020. plan primarily seeks to transform is the largest gathering in which GVB has a presence in every visitor Pacific peoples unite to enhance of Travel Agents trade show, the Guam into a world class, first-tier Japan still remains Guam’s top source market with offices in Japan, their respect and appreciation of International Travel Fair in Taiwan resort destination of choice, off­ visitor source market, accounting South Korea, Philippines, Hong one another. and the Hana Tour Travel Show in ering a U.S. island paradise with for roughly 50% of all arrivals to Kong, Taiwan, Mainland China and South Korea. stunning ocean vistas, for two the island. However, this market Russia that develop relationships The 25 Pacific Island countries million business and leisure visitors saw a slight drop in arrivals with the travel trade within their and territories that attended the MARKETING HIGHLIGHTS from across the Asia-Pacific region GVB is the organization (-3.4%) versus the previous year country of responsibility. The festival on Guam include American with accommodations and activities responsible for marketing Guam at 752,757 arrivals. Arrivals from expertise given by the staff are used Samoa, Australia, Cook Islands, ranging from value to five-star to the world as a premier tourist our largest source market have to provide the travel trade with new Easter Island, Federated States luxury — all in a safe, clean, family- destination. To achieve maximum dropped in recent years due to and relevant information aimed at of Micronesia, Fiji Islands, French friendly environment set amidst a yield for the tourism industry from a weaker Japanese Yen, a larger generating Guam brand awareness Polynesia, Guam (2016 Host), unique 4,000-year old culture. limited resources, GVB’s marketing focus of the Japanese Government in the country as well as interest for Hawaii, Kiribati, Marshall Islands, ANTONIO MUÑA, JR. activity is carefully focused on on domestic travel and a decline ADMINISTRATIVE HIGHLIGHTS travel to Guam. While offices are Nauru, New Caledonia, New Vice President a number of key markets and a in airline seats servicing Japan and Under the leadership of GVB located within first-tier cities, GVB Zealand, Norfolk Island, Northern select group of consumers within Guam. To combat the rapid decline President & CEO Jon Nathan staff plans and executes travel road Mariana Islands, Palau, Papua New those key markets. of the Japan market, GVB focused Denight, fiscal year 2016 saw the shows to second and third tier cities Guinea, Samoa, Solomon Islands, its marketing efforts by adding greatest number of visitor arrivals to generate and diversify demand Tokelau, Tonga, Tuvalu, Taiwan and Annual strategic marketing a digital advertising component to Guam’s shores in the history of for travel to the island. Wallis and Futuna. plans are based on the direction to reach online travel agents the island’s tourism industry. By provided by Tourism 2020. These efforts have not only proven During the Festival, from May 22 and free independent travelers, placing a large focus on the MICE This includes a combination of successful in increasing consumer – June 4, 2016, Guam welcomed institute a targeted incentive plan (Meetings, Incentives, Conferences consumer related marketing arrivals, but generating MICE 65,846 visitors to our shores, a for regional areas and to continue & Exhibitions) market and events programs and events as well as group travel (Meetings, Incentives, 25.5% increase compared to the an aggressive group/MICE travel tourism, GVB’s efforts realized a in-country airline and travel agent Conferences & Exhibitions) to same period in 2015. The success campaign. 10.1% increase in visitor arrivals over workshops. The seminars and Guam. More recently, GVB was able of the festival made a positive FY2015 or 1,511,065 arrivals. workshops delivered by GVB’s Korea Arrivals for FY2016 to successfully attract and host over impact to Guam’s economy. staff provide a regular update of garnered a larger share of Guam’s MANAGEMENT In FY2016, GVB worked to update 700 delegates to the Pacific Asia GVB’s Research Department has the Guam product and promote market mix than ever before. its tourism economic impact report. Travel Association (PATA) Annual estimated that the direct, indirect CONTACT the unique attractions can be Arrivals totaled 519,430 visitors, The last iteration of the Tourism Summit 2016. This international and induced economic activity to experienced only on Guam (i.e. the which is 35.2% of all visitors to the Satellite Account (TSA) study was MICE event was hosted in the island was over $125.5 million, Jon Nathan Denight Chamorro Culture). island. This marked the first time President & CEO released in 2012. The 2016 TSA partnership with the United Nations a $25.5 million increase compared arrivals from Korea surpassed the Guam Visitors Bureau showed that over the last several World Tourism Organisation to 2015. Visitor arrivals in fiscal year 2016 half a million mark. The growth 401 Pale San Vitores Road years, tourism has grown to support (UNWTO). Also in attendance GVB’s success would not be soared to a 10.1% increase over in the market is attributed to Tumon, Guam 96913 over 33% of all employment on was the World Tourism Council, possible without the support of FY2015. FY2016 was confirmed the collaboration between GVB Telephone (671) 646-5278/9 Guam, provides over $245 million which highlighted the growing its membership. Working with as the top fiscal year in Guam’s and the A.B. Won Pat Guam or [email protected] in government revenue and importance the Pacific plays in the our members, who comprise tourism history, beating out International Airport to attract

6 7 from the Micronesian region due that include the San Vitores 1,500 safety and security related local sports grant program to to FESTPAC. Arrivals from the landscaping, grass cutting and issues that include homelessness, include an off-island assistance US Mainland & Hawaii grew 10%, trash collection along major public intoxication, water related component for athletes to take GVB’s mission is to Palau arrivals grew by 46.6%, the highways, and Hågatña and incidents, stray animals and advantage of and to partake in Marshall Islands by 31.4% and Tumon Bay beach cleaning. other cases. In addition, they international sports competitions promote Guam as a arrivals from Europe grew 19.2%. In FY2016, GVB’s Capital have provided nearly 13,000 while promoting their island home. Improvement Projects request concierge services that include GVB also increased its support for safe and satisfying GVB saw tremendous success was not funded, however the traffic assistance, giving directions, major signature events such as in FY2016 due to the Visit Guam DDC continued to work on the taking photos, recovering lost the Festival of Pacific Arts, Guam destination, and 2016: Only on Guam campaign. Tumon Bay Improvement Plan to property and escorting island International Marathon, Guam Building upon this success, GVB identify projects related to safety, residents and visitors. Live International Music Festival, to seek maximum hosted another Visit Guam Expo beautification and maintenance. Guam Micronesia Island Fair, Guam for 2017 announcing the “Year of With Capital Improvement In FY2016, GVB recognized BBQ Block Party, and the Guam benefits of the Love.” The Visit Guam 2017: the Project funds carried over from the need to strengthen Guam’s Ko’ko’ Half Marathon and Ekiden Year of Love Expo was held in FY2015 and the supplemental hospitality workforce with Relay. These events brought tourism industry for Guam’s capital city of Hagatña appropriation from P.L. 33-150, the training needed to deliver thousands of visitors to Guam’s at the Agana Shopping center, GVB will complete the much- consistent, high-quality service shores, offering the opportunity the people of Guam. which featured all of Guam’s great needed repair and overhaul of to the community and visitors. for visitors and local residents to community events and things to streetlights along Pale San Vitores The Visitor Industry Professional share in many different aspects of do while visitors are enjoying our Road. program completed the first Guam’s hospitality. island. At this event, GVB hosted phase of development through the close to a hundred media to FY2016 also saw the re- completion of the curriculum and OUTLOOK promote Guam events throughout introduction of the Holiday training modules to be offered as The total visitor arrivals for FY2017 new airlines, increase seat capacity our villages such as the Agat Illumination project in Tumon a free program online. Currently are forecasted to increase 4%, and open new gateways from Mango Festival and Merizo – a project of the DDC. Named it is in the process of developing translating to 60,000 additional Korea to Guam. In FY2016, Jeju Air Crab Festival, the Guam Live the Christmas Light Park, GVB heritage and people. As a result an online education website visitors. Japan arrivals will launched direct services between International Music Festival and brought the village back in FY2016 of growing interest, the program featuring a broad library of custom continue to decline with the Busan and Guam, 4 times a week. the Guam Micronesia Island Fair, welcoming hundreds of visitors on expanded to include other regions made tutorial videos and training decrease of air service from Additionally, Jin Air and Jeju Air which makes its return in 2017; a daily basis from the tourist and of Japan. A third Guma (cultural for tourism front line employees Osaka and Nagoya. This decrease increased flight frequency to daily and other great things to do. local community. GVB featured house) was also established in that can be accessed from a will be offset by the continued flights. different local bands and school Tokyo by one of the participants computer, tablet or smartphone. growth in the Korean market as DESTINATION DEVELOPMENT choirs as well as local vendors to of the academy. This approach will also facilitate well the Philippines and Hong Arrivals from the People's HIGHLIGHTS make the light park more festive, cost effective remedial training Kong. Driven by this demand, Meanwhile, the US-Guam Republic of China also grew 11.4% Destination Development’s which was well received by the for Guam’s thousands of hotels are performing well in 2016 Chamorro Dance Academy over FY2015. This represented mission is to support the community. hospitality workers in a manner with overall hotel occupancy at launched in California and 26,271 arrivals to the island, responsible development that would be nearly impossible 80% and average daily room rate Washington in preparation for with the bulk of arrivals coming and enhancement of tourism For tourism to be thriving and to accomplish in a traditional of $199. In order for arrivals to the 12th FESTPAC. To achieve the directly from Shanghai. GVB attractions and experiences that sustainable, the community classroom environment. Basic continue to grow, additional room successful launch of the program continues to strengthen brand build on our competitive product must have a sense of ownership quizzes and tests can also be inventory is needed. in the US Mainland, the Bureau awareness among travel agents strengths, ensuring that Guam and share a stake in industry administered automatically online. worked closely with various active and consumers through the launch delivers on its brand promise. processes and outcomes. The program will offer a variety GVB’s TAF projection for FY2017 stateside Chamorro dance groups of new social media campaigns, The importance of this division The Cultural and Heritage of convenient training modules. is $41,502,455, which is a that were in need of more training conducting exclusive road shows has been growing in need as the Committee (CHC) supports the These modules will be geared conservative 3.3% increase over to be qualified for FESTPAC. In and exhibiting at major travel Government lacks the resources development and promotion of to front line staff including but the previous year. This will be August 2016, the dance academy shows in China. to maintain infrastructure that is the Chamorro culture and other not limited to subject areas such achieved by the projected increase expanded to Taiwan helping critical to tourism. Guam must community outreach projects. as: customer service, basic job in arrivals coupled with the steady foster not only cultural exchange FY2016 was also a major year for improve its quality in order to Its key programs include cultural skills, basic language skills, visitor increase of Guam’s average daily between Taiwanese and Chamorro the Philippine market. Arrivals attract a high spending visitor presentations for international cultural familiarization, Guam hotel room rate. people, but promoting travel grew to 18,704 in FY2016, which and thereby improve yield. GVB’s marketing events, village festival offerings, and Guam’s culture and between our two countries. represented a 52.3% increase over Destination Development Division support and development grants history. The VIP program is now in In addition to all the efforts to FY2015. The continued growth is comprised of four committees: for cultural, educational, medical market Guam internationally, GVB’s mission is to promote its second phase with the launch of the market is attributed to Destination Development, Cultural and ecotourism. the GVB Board is committed to Guam as a safe and satisfying targeted for the end of FY2017. pent-up demand for travel and and Heritage Committee, Visitor improving the destination through destination, and to seek maximum an increase in seat capacity with Safety and Satisfaction and Sports In FY2016, the CHC’s Guam Sports and Events tourism played the completion of the Tumon Bay benefits of the tourism industry the introduction of Cebu Pacific and Events. Chamorro Dance Academy played a major role in GVB’s mission in Improvement Plan, the completion for the people of Guam. In order servicing the Manila – Guam a major role in Guam’s hosting of FY2016. GVB believes that by of the Pale San Vitores Streetlight to meet the need to maintain this route in March. GVB continued The Destination Development the 12th FESTPAC. This program creating major events on island, Repair and Restoration project, aspect Guam is known for, GVB social media marketing efforts, Committee (DDC) focuses on was first piloted in FY2010 in the visitors will have more reasons to and the installation of the new bus launched a number of different which highlighted Guam’s tax- improving tourism infrastructure, Tokyo area targeting Hula Dance visit Guam with their family and shelters. projects aimed at keeping our free shopping and close proximity safety and satisfaction. Over the Clubs. Led by Master of Chamorro friends. Sports and Events tourism community and visitors safe to the Philippines, to attain this years GVB has taken on additional Dance, Frank Rabon, five two-day provide publicity in key source throughout the Tumon Tourist exponential growth. responsibilities originally tasked dance workshops were conducted markets, enhance the image of District. This includes the Visitor to other Government of Guam with up to 50 pax attending each Guam and improve the quality Safety Officers and Beach Safety Other source markets also agencies. In FY2016, GVB workshop. The program was of life for residents. Recognizing showed strong growth including continued its commitment to successful in enticing people to Program (VSO). During fiscal year these benefits, GVB’s Sports and JON NATHAN DENIGHT domestic and regional travel complete maintenance projects learn more about Guam’s unique 2016, VSOs responded to over Events Committee expanded its President & CEO

8 9 JON NATHAN ANTONIO DENIGHT MUÑA, JR. President & Chief Executive Vice President O cer KARIDA BRENNAN Executive Secretary

JOSH TYQUIENGCO Communications Coordinator/ Spokesperson

ADMINISTRATION DEPARTMENT MARKETING DEPARTMENT RESEARCH DEPARTMENT DESTINATION DEVELOPMENT DEPARTMENT

ROSE Q. PILAR ANA DEE GABRYEL BRIAN HERNANDEZ CUNLIFFE LAGUAÑA FRANQUEZ BORJA CID Administrative Market Manager Destination Manager Director of Finance Director of Assistant - (Japan) Director of Tourism - Chamorro Culture & Administration Global Marketing Marketing Research

BREEANA DORIS JUNE ADA QUITUGUA SUGAWARA CHRIS LAURETTE GINA NICO Destination Manager LIZAMA PEREZ KONO Marketing Market Manager FUJIKAWA - Infrastructure & Associate (Japan) Maintenance Contracts Accounting Market Manager Senior Tourism Administrator Manager (Taiwan & Research Analyst Hong Kong) KRAIG ELAINE CAMACHO NADINE AJ LISA PANGELINAN CIL LINEK LEON DYDASCO Destination Specialist ROSARIO GUERRERO Market Coordinator - Sports & Events Accounting (Taiwan & Tourism Research Web & IT Market Manager Hong Kong) Coordinator Manager (China) Assistant MERIZA NAKISHA PEREDO ANNABEL JUANITA REGINA ONEDERA DERRICK NEDLIC GARRIDO Destination Specialist CERTEZA SABLAN CAMACHO - Safety & Satisfaction Administrative Market Manager Market Coordinator Assistant - Finance Accounting (Russia & (China) Tourism Research & Administration Technician Philippines) Associate

HAVEN MIRANDA MARK TORRES MUÑOZ EMILY MANGLONA Market Coordinator QUINATA Administrative Market Manager (Russia, Philippines, Pacific & Assistant - Destination Receptionist (Pacific & Development North America) North America)

COLLEEN GARRETT RUSSELL CABEDO OCAMPO AGUON Market Coordinator Market Manager (Korea) Messenger (Korea)

2016 DENOTES MANAGEMENT POSITIONS

10 11 Condiments are used by many cultures throughout the world. One finds an array of dipping sauces in Asian cuisine; American fare includes condiments SOME LIKE IT such as ketchup, mustard and relish. On Guam, fina’denne’ is a condiment that is found in many households and restaurants and most certainly on a fiesta table. Fina’denne’ may be spooned over meat, poultry and fish and rice or placed in a separate small bowl and used as dipping sauce (totche).

The frequent use of fina’denne’ by Chamorros was noted by anthropologists during the early 20th century. The use of specific ingredients for sauces in Chamorro cuisine was significant enough to warrant a classification of Tourism foods known as na’yan nengkanno’. These ingredients include onions, garlic, tomatoes, soy sauce, pepper, and salt. Prior to the introduction of soy sauce 2020 by Japanese, Chamorros made fina'denne' by mixing tuba vinegar (fermented Pika coconut sap), salt, lemon, water, and fresh pepper. Filipino immigrants, during the Spanish regime in the Mariana Islands, introduced the technique of tapping coconut trees for sap to produce tuba liquor. Before the use of soy sauce and tuba vinegar, however, Chamorros used a simple fina’denne of salt and red peppers to complement dishes.

Excerpt via guampedia.com

“Donné Denanche” An extra kick to your meal A world-class, first-tier resort destination and a local favorite with crushed local peppers of choice, offering a U.S. island paradise “Fina'denne'” mixed with favorite Popular condiment to “Kelaguen” homemade seasonings. with stunning ocean vistas, for two million Chamorro food In three popular flavors: with soy sauce, onions, business and leisure visitors from across the Beef, Shrimp or Chicken donné and lemon juice. prepared with squeezed lemon juice, region with accommodations and activities fresh grated coconut and chopped donné served with corn tortillas. ranging from value to five-star luxury – all in a safe, clean, family-friendly environment set amidst a unique 4,000-year-old culture.

EXTEND Tourism Beyond Tumon 8 1 2 IMPROVE PROMOTE Quality and Yield GROW Our Unique Arrivals and Diversity Attractions 7

CORE ADD Objectives High-End Hotel Rooms, 3 INCENTIVIZE 8 Reinvestment 6 EXTEND Average Length 5 4 of Stay PROMOTE FOCUS “Mannok Suni” “Binakle Fina'denne'” the Chamorro on MICE Grilled Chicken on a bed Not as popular as the soy Culture of sauteed Chamorro spinach sauce version, which is replaced 12 and coconut milk. with tuba vinegar, but just as delicious. 13 FY2016 Milestones FIRST QUARTER Destination Development

OCT 2015 ƒƒ Best October in visitor arrivals recorded – 112,292

NOV 2015 ƒƒ 4th Shop Guam Festival held Nov. 1 - Feb. 15 ƒƒ 9th year of Ko’ko’ Kids Fun Run celebrated Nov. 7 ƒƒ 10th year of Ko’ko’ Road Race celebrated Nov. 8 ƒƒ Guam won best booth design at Taipei International Travel Fair Nov. 6 - 9 ƒƒ GVB Christmas Village returned to Tumon Nov. 27 - Jan. 8 ƒƒ Best November in visitor arrivals recorded – 106,130

DEC 2015 ƒƒ Calendar Year 2015 visitor arrivals reached new record - 1.4 million

14 15 GUAM INTERNATIONAL MARATHON GUAM BBQ BLOCK PARTY Sports & 2016 marked the 4th Annual Guam Guam Visitors Bureau along with the International Marathon which attracted Micronesian Chefs Association and over 1,600 overseas runners with a Pleasure Island partners executed Events total of 20 countries represented another successful Guam BBQ Block during Guam’s premiere long distance Party event. The event featured a running and signature-sporting event. Patriotic themed July 4th event Approximately 914 visiting Japanese complete with live art displays, live GVB SIGNATURE EVENTS runners made up the majority of music, a Hot-Rod Car show display and ƒƒ Guam BBQ Block Party international overseas participants with dozens of food vendors featuring a FUN FACTS Korea fielding 457 runners. variety of cuisines and local delicacies. ƒƒ Guam International Marathon ƒƒ Guam Ko’ko' Half Marathon & Overall Marathon winner: Highlighting the competition was the Ekiden Relay 016 Hiroki Nakajima, Japan crowning of grill champions as Chef JAN 2 EVENTS Finish time: 2:30:38 Paul Kerner secured top honors placing ƒƒ Guam Ko’ko' Kids Fun Run SPONSORED top three in the Chicken, Beef and Pork ƒƒ Guam Live International Music 13IN 2016 Overall Half-Marathon winner: Categories of the grilling competition. Festival Sho Matsumoto, Japan Finish time: 1:10:44 CHICKEN: ƒƒ Guam Summer Beach Fest First Place: Ohana Hawaiian BBQ ƒƒ New Year’s Eve Fireworks Overall 10K winner: Team captain: Jen Santa Maria AWARDS Yoshiki Takahashi, Japan GVB SPONSORED EVENTS 7GRANTED Finish time: 35:29 Second Place: GCC Team captain: Paul Kerner ƒƒ 1st Annual Asian Friendship Table Overall 5K winner: Tennis Tournament Third Place: Guam Barbecue Company Shunki Niwase, Japan ƒƒ 5th Annual Pig Hunting Derby Finish time: 16:59 Team captain: Joe Okada GUAM LIVE ƒƒ 96th Korean Sports Festival INTERNATIONAL GUAM LIVE MUSIC FESTIVAL INTERNATIONAL PORK: NYE MARATHON GUAM KO’KO' HALF MARATHON ƒƒ Guahan Napu Surf the Basin VII FIREWORKS & EKIDEN RELAY First Place: Team Meskla The Guam Visitors Bureau celebrated 10 Team captain: Peter Duenas ƒƒ Guam Junior Golf Tournament years of running during the 10th Annual ƒƒ Guam Sports Network Royce Guam Ko’ko’ Half Marathon and Ekiden Second Place: GCC Gracie seminar SIGNATURE Relay. The annual Ko’ko’ event drew a Team captain: Paul Kerner EVENTS EXECUTED ƒ 7 record number of relay participants with ƒ Konqer Obstacle Course Run over a thousand runners participating in Third Place: Ohana Hawaiian BBQ ƒƒ Luther Special Movie Screening GUAM the 4-person team ekiden relay making Team captain: Jen Santa Maria SUMMER BEACH GUAM KO’KO’ FEST ƒƒ Offset Kings HALF MARATHON it the largest relay run for the Guam AND EKIDEN RELAY Visitors Bureau. Approximately 1,056 BEEF: ƒƒ Rigalu Foundation GUAM KO’KO’ runners participated in the Ekiden Relay, First Place: GCC KIDS FUN RUN ƒ GUAM BBQ Team captain: Paul Kerner ƒ TrenchFest High Tide Concert BLOCK PARTY with 974 runners participating in the Half Marathon course. ƒƒ The John Dank Show 2016 Tour Second Place: Team Meskla Overall winners: Team captain: Peter Duenas ƒƒ Tour of Guam Tsukasa Kawarai 1:12:44, Male Overall Third Place: Sea Grill Restaurant SPORTS TOURISM FUNDED Half Marathon winner: Team captain: JR Kaminaga GRANTS Keiko Bando, 1:26:20, Female Overall ƒƒ Guam Cycling Federation - Tour of Guam Cycling Event Half Marathon winner: Yoshimoto Premium Dreams, 1:05:20, ƒƒ Guam National Tennis Federation - Ekiden Overall Ekiden Relay winner Guam Futures Tennis Tournament ƒƒ Guam Racing Federation- 34th 2016 GUAM LIVE INTERNATIONAL Annual Smokin’ Wheels Event MUSIC FESTIVAL FEATURED PERFORMERS: ƒƒ Guam Rugby Football Union - Asia COLLIE BUDZ Rugby Qualifier COMMON KINGS ƒƒ Guam Triathlon Federation - Leo FIJI Palace Cup JAY PARK KOLOHE KAI ƒƒ Guam Volleyball Federation - MANAO COMPANY 24th Annual Marianas Cup Beach MICAH G Volleyball Festival PIA MIA ƒƒ Hui Nalu Ocean Club - Guam THE JOHN DANK SHOW Women’s Surf Scramble 16 17 SUPPORTED ORGANIZATIONS AND EVENTS: Cultural & ƒƒ 2016 Malesso' Crab Festival ƒƒ Eileen Rodriguez Meno – ƒƒ Rosanne Barcinas – 2016 ƒƒ 2016 Malesso' Fiestan Tåsi Chamorro Cultural Arts Jacoulet Exhibit: Rainbow Program (CCAP) Series Heritage ƒƒ 2016 Miss Earth Guam Pageant ƒƒ Guam Advance Marketing ƒƒ Sanctuary, Inc. – 20th Annual Evolution – Learn Chamorro Too Cool To Do Drugs 44th Committee ƒƒ 2016 Miss Universe Guam App Anniversary Pageant ƒƒ Guam Arts Exhibit – GAX for ƒƒ Sanctuary, Inc. – 44th (CHC) ƒƒ 2016 Miss World Guam Festpac Anniversary Pageant ƒƒ CAHA – Connect Me, Create ƒƒ Santa Rita Back to Sumay Day ƒƒ 7th Annual Lunar Festival Me, Promote Me Workshops ƒƒ Sinajana GIFT – St. Jude ƒƒ 7th Annual Mangilao Donne ƒƒ Guam Department of Thaddeus Fiesta Activities Festival Education – Silibrasion Gupot ƒƒ Soroptimist – Erica Valentine ƒƒ 8th Annual Gupot Chamorro 2016 ƒƒ St. Francis School – Kashiwa Fanha’aniyan Pulan Chamoru ƒ ƒ Guam Society of America, Sister City Cultural Exchange – Chamorro Lunar Calendar Inc. – Capitol Hill Reception Festival Liberation of Guam ƒƒ Talofofo Banana Festival ƒƒ 9th Annual Agat Mango ƒƒ Japan Club of Guam – Japan ƒƒ Tumon GIFT – Pale San Festival Autumn Festival Vitores ƒƒ Bernice Nelson – Traditional ƒƒ Jonathan Perez – Chamorro ƒƒ Umatac Municipal Planning Healing Apprenticeship Cultural Arts Program (CCAP) Council – Guam History & Project Chamorro Heritage Day 2016 ƒƒ MagPro Awards ƒƒ Bobbie Tainatongo – ƒƒ UOG – Annual Inacha’igen ƒ Chamorro Cultural Arts ƒ Maxine Bigler – Chamorro Fino’ Chamoru – Chamorro Program (CCAP) Cultural Arts Program (CCAP) Language Competition ƒ ƒƒ Brian Terlaje – Chamorro ƒ Micronesian Archaeological ƒƒ UOG Endowment Foundation Cultural Arts Program (CCAP) Research Service – Who – Chef’s Cup Wears The Beads ƒƒ Chamorro Village – Silibrasion ƒƒ Valley of the Latte – River ƒ Mes CHamoru ƒ Payu’Ta – 6th Non Profit Festival Congress ƒƒ CHeLu/Uno Hit – Chamorro ƒƒ Vincent San Nicolas ƒ Cultural Fest ƒ PBS Guam – Liberation Day – Chamorro Cultural Live Broadcast ƒƒ Dana Quenga Cruz Kim Apprenticeship Program – Chamorro Cultural Arts ƒƒ Raymond Lujan – Chamorro (CCAP) Program (CCAP) Cultural Arts Program (CCAP) The Cultural and Heritage Committee of Chamorro Dance Frank Rabon. The (CHC) is the division that ensures that program was successful in enticing Guam’s culture is represented in GVB’s people to learn more about Guam’s local and overseas promotions. The unique heritage and people. As a CHC provides support to marketing result of growing interest, the program efforts by ensuring that the Guam expanded to include other regions of cultural representation is accurate Japan. A third Guma (cultural house) and that the cultural experience our was also established in Tokyo by one of visitors receive is consistent with the the participants of the academy. philosophies of our community. Meanwhile, the US-Guam Chamorro Aside from overseas marketing Dance Academy launched in California representation, the committee offers and Washington in preparation for the opportunities for on island projects that 12th Festival of Pacific Arts (FestPac), are coordinated by other organizations which was held from May 22nd - June or government agencies. It awards 4th. To help achieve this objective, the qualified individuals, companies, or Bureau worked closely with various organizations with grant money related active stateside Chamorro dance to promoting and perpetuating the groups that were in need of more Chamorro Culture. training to be qualified for FestPac.

GUAM CHAMORRO DANCE ACADEMY In August 2016, the dance academy The Guam Chamorro Dance Academy expanded to Taiwan helping foster was first piloted in FY2010 in the Tokyo not only cultural exchange between area targeting Hula Dance Clubs. Taiwanese and Chamorro people, but Five two-day dance workshops were promoting travel between our two conducted with up to 50 pax attending countries. each workshop conducted by Master

18 19 TOURISM INDUSTRY RELATIONS

Tasked with ensuring visitor safety and satisfaction, Tourism Industry Relations bridges the gap between the government, private sector and local residents.

The Tourism Industry Relations division is responsible for overseeing:

VISITOR SAFETY OFFICER PROGRAM (VSO) GVB has a vested interest in protecting and ensuring the safety and security of all visitors. Crimes against tourists threaten Guam’s image as a safe, family friendly destination. The VSOs serve multi-purpose roles as a concierges, tour guides, security officers, and beach safety officers that will be able to respond to safety and security incidents and provide basic visitor information.

TOUR GUIDE CERTIFICATION GVB monitors tour guides and tour sites throughout Guam. In 2016 an audit was done on the program and the findings allowed GVB and GCC to update the certification program. The curriculum is now equipped with links and other resources that will ensure tour guides are disseminating accurate information on their tours.

AIRPORT AMBASSADOR PROGRAM GVB provides funding for the Ambassador Program at the A.B. Won Pat Guam International Airport, which offers assistance to arriving visitors by providing guidance on all forms and directions through the airport.

WELCOME SERVICE GVB provides welcome services for incentive groups, charter flights, and cruise ship greetings, as well as VIP guests upon their arrival to the island or at an event they are hosting on Guam.

HERO AWARDS In 2016, GVB in partnership with the Guam Hotel and Restaurant Association recognizes the outstanding contributions of front line hospitality employees of the tourism industry.

VISITOR INDUSTRY PROFESSIONAL (VIP) GVB recognizes the need to strengthen Guam’s hospitality workforce with the training needed to deliver consistent, high-quality service. The VIP program is in the process of developing an online education website featuring a broad library of custom made tutorial videos and training for tourism front line employees that can be accessed from a computer, tablet or smartphone. The VIP program is now in its second phase with the video production. GVB’s target date to launch this product is by the end of 2017.

COMMUNITY OUTREACH PROGRAMS As we market our island, GVB recognizes the need to build up the product quality. GVB continues to sponsor village festivals that strengthen the community’s identity such as the Agat's Mango Festival, Merizo’s Fiestan Tåsi & Gupot Chamorro, Mangilao’s Donne Festival and Tamuning’s Latte Peace Festival.

20 21 FY2016 Milestones SECOND QUARTER Marketing Department

2016 Korea World Travel Fair Best Tourism Publicity 2016 Korea World Travel Fair JAN ƒƒ New Year’s Eve fireworks Best Folklore Performance ƒƒ New security system active in Tumon 2016 Busan International Travel Fair Best Booth Design ƒƒ Visitor Safety Officer program expanded 2016 Busan International Travel Fair coverage Best Folklore Performance ƒƒ Illegal dump site cleaned up in Tumon ƒƒ Best January in visitor arrivals recorded – 129,259 2015 International Travel Fair Best Booth Design

2016 Ctrip Best Island Destination 2016 China Outbound Tourism Research Institute Chinese Tourism Welcome Award - Overall FEB Performace In Bronze Category ƒƒ Guam won best decorated booth overall winner at Philippines Travel Agencies Association Feb. 2 - 7 ƒƒ Best February and Best Month in visitor arrivals recorded – 142,332 2016 Philippines Travel Agencies Association Best Decorated Booth In The International Category

MAR ƒƒ 600th Håfa Adai Pledge signing held at Valley of the Latte Adventure Park ƒƒ Guam received Best Island Destination award from Ctrip March 4 - 5 ƒƒ GVB gave $200K to mayors for village improvement projects ƒƒ Second best March in visitor arrivals recorded – 133,335 visitors

22 23 Japan Market

In this campaign, GVB Japan has provided customs forms to the non- package tour groups of more than SMART GOALS 10 pax who stay on Guam for more 1. Goal Pax Achieve 5.3% market share (estimate 867,000 pax) with a $7M budget than 1 night. Total number of MICE pax using this campaign in FY2016 ƒƒ Japan outbound travel continues to decrease YoY for various reasons was 17,086 pax, 312 groups. Group ƒƒ FY Market share holding at 4.98% as of September travel grew by 14.7%. 2. Positive feedback from participating agents FY2016 also marked the launch of 3. Conduct low season promotions targeting family and group travel the GVB Travel Blitz at five cities, which showcased GVB Japan’s ƒƒ Group Event support campaign upcoming Marketing strategies and ƒƒ Assisted JGTC with support to attract booking groups Chamorro Culture to more than 400 travel agents. ƒƒ Overall group bookings for FY2016 increased by 14.7% or 17,086 pax Guam's Friendship City Pact with 4. TVCM Kashiwa had commemorated ƒƒ Aired 3 flights of CM in Kanto, Kansai, and Chubu. Research indicated most its 25th Anniversary. During the remembered travel commercial Festival, the Guam delegation promoted the destination through 5. PR Tie-In the Guam booth, Kashiwa Dance ƒƒ Achieved $34,608,442 in PR exposure Competition, and Chamorro Dance shows at several venues. 6. Continue yield improvement with travel agent packages – higher quality ƒƒ Premium packaging now included in major travel agent brochures As for the global website in Japan, there are more than 1.8 million visits 7. Tactical campaign to focus on volume to visitguam.jp, which is a 129% ƒƒ Launched Toshi-Chan campaign in FY2016 increase by comparison to last year. ƒƒ TA Incentive Plan – some success for smaller agencies. More advance notice Guam's gourmet received the for larger TAs needed limelight in the Japan Market. Guam came in 5th out of other worldwide destinations within the AB Road HIGHLIGHTS Continuous inbound demand, down pricing of competitive overseas destinations, survey conducted by Recruite Co. and economic stagnation are some of the challenges faced by Guam in this Ltd. enhance the number of wedding of commercials were aired during competitive market. GVB Japan had also conducted bookings from 6,500 to 10,000 the year-end-holiday season. With Spending in terms of U.S. Dollars of overall (pre-paid and on-island) has increased its “Tabelog” campaign using a annually. The campaign provided a key message focusing on the 7.49%, totaling $1,262.32 in average according to aggregated Japanese Exit Survey website specifying in restaurant upgrading of wedding photo short flight to tropical resort Guam in FY16. reviews. Through this campaign, albums in Part 1, and a pair of beach from six cities, commercials using 1,625 consumers had participated sandals in Part 2. Guam wedding Toshi-chan targeting the overall According to the aggregated Exit survey, Visitor satisfaction mean has improved with the reach of 85,337, boosting exposure was conducted within were aired. Toshi-chan's special to 6.06 point from previous 6.02 (out of 7 point at maximum), marking the highest the registered numbers of Guam’s “ZEXY wedding” magazine, and the website reached 188,496 with 1,371 in the last decade. restaurants into 240 (pre-campaign campaign took place at more than consumers who posted their stories was 208), and word-of-mouth 70 travel agents in Japan. on Guam. Guam continues to shine with the student market. 181 schools (23,779 students) online comments into 982 (pre- selected Guam, up 115% increase of pax from last year. With the average pax of 131 campaign was 643). Television remains one of the Kanto arrivals for FY2016 were students, student travel continues to be a major source of visitors especially for strongest influencers for behavior down -0.5% versus overall Japan the months of October, November and December. GVB Japan also supported the in Japan. To revitalize the Kanto, arrivals of -3.4%, a moderate “Beach!Beach!Beach!” campaign Kansai, and Chubu region with a decrease by comparison to FY2015. In the Japan market, the Group Market includes MICE (Meetings, Incentive Travel, with wedding companies to long-term down trend, three flights (Kanto -3.3%, overall -5.6%). Conferences, and Exhibitions). GVB Japan has conducted a group campaign. 24 25 Korea Taiwan Market Market

SMART GOALS 1. Increase Taiwanese Arrivals by 5% during the Low Season (Mar-May / Sept- Nov) by targeting high spending visitors in the senior and wedding groups 2. Increase Guam’s share of voice (SOV) on news by 5% SMART GOALS 1. Increase Korean Arrivals by 27% from 375,000 to 475,000 3. Increase Guam’s influences on Social Media platforms by growing the number of GVB Taiwan’s Facebook page fans to 70,000 and achieving 200,000 page 2. Increase Market Share from 2.0% in FY2015 to 2.1% in FY2016 views for the Guam blog 3. Increase Yield from FY2015 of $431.00/pax by 20% to $517.00 4. Develop the MICE market by holding familiarization tours, travel agent 4. Increase seat capacity from 500,000 to 535,000 seminars, and an incentive program for M.I.C.E to promote MICE tours, targeting at least 10 groups with over 20 pax annually 5. Establish Busan Gateway

HIGHLIGHTS HIGHLIGHTS The Taiwan market was able to sustain visitor arrivals to Guam thanks to China The Korea Market ended 2016 breaking record arrivals from the previous fiscal Airline’s daytime service and increased flight frequency to 5 times per week. This year and dramatically increasing market share during the calendar year by 27.3%, allowed GVB the opportunity to develop MICE tours and promote GVB signature from 427,818 in 2015 to 544,922 in 2016. Success is attributed to focused efforts to events. raise awareness of Guam’s appeal as a travel destination through targeted media campaigns, travel trade events, and media FAM tours. In FY2016, the Taiwan market focused on sports tourism, realizing a 400% (167 pax) growth in Taiwanese participants in the 2016 Guam International Marathon Korean arrivals grew from 384,112 visitors in FY2015 to 519,430 visitors in FY2016. (GIM). They also worked with the Taiwan R.O.C Association of Ultrarunner to Visitors took advantage of increased flights to Guam from Busan in April 2016 when organize the first ever Taiwanese team to participate in the Guam National Triathlon Jin Air started offering flights from April with a frequency of four times per week. Championship in July. On October 1, T’way launched its new Daegu-Osaka-Guam service with a frequency of three times per week, expanding to daily service in September. Seat capacity In August, GVB launched the 1st Guam Chamorro Dance Academy (GCDA) in Taiwan grew from 500,000 to 590,000, a 17.8% increase in 2016. Charter flights during through collaboration with the Taipei 777 Senior Association to promote Guam’s the Chuseok Holiday by Korean Air and Jeju Air also contributed to the increased unique Chamorro culture. arrivals. Additionally, through participation in travel trade shows, like the Taipei International GVB formed an exciting new partnership with the Korean MICE Association, signing Travel Fair, GVB was successfully awarded “The Best Booth Design Award." an MOU, which was followed by a MICE FAM tour. An MOU was also signed with Seminars, cooperative projects, and FAM tours were instrumental in gaining the Korea Professional Baseball Players Association (KPBPA), for the purpose positive exposure for Guam. GVB Taiwan capitalized through participating in the of continuing to expand the sports tourism market, resulting in several teams Discover America Committee’s Kaohsiung Roadshow and ANTOR (Association of conducting winter training in Guam. KPBPA held a golf tournament with professional National Tourist Office Representatives) Table Marts. lady golfers in December 2015 which aired on MBC Sports in 12 episodes. GVB supported the Incheon Half Marathon and promoted Guam’s signature athletic events, the Guam International Marathon and Guam Ko’ko’ Road Race. GVB Korea continued promotion of Guam through participation in some of Korea’s top consumer and trade shows, including the Mode Tour Travel Fair, the Hana Tour International Travel Show (where 2,800 packages to Guam were sold), Korea World Travel Fair (KOTFA), the Busan International Travel Fair (BITF) and others. At KOTFA, GVB was awarded “Best Folklore Performance” and “Best Publicity Award” and “Best Folklore Performance” and “Best Booth Design” at the BITF. GVB also welcomed Korean artists who participated in Guam Arts Wave; their work was displayed at the Lotte Gallery and Lotte Youngdeungpo Gallery in Korea, where it generated huge media attention.

26 27 China Russia Market Market

SMART GOALS 1. Achieve at least 4,500 Russian visitors to Guam in FY2016 through engagement with TAs, airlines, corporate partners, and key media 2. Participate in at least 3 exhibitions: MITT, PITE and another travel expo 3. Conduct at least two Guam Product Update Workshops for TAs in the Far East of Russia SMART GOALS 4. Establish close working relationship with Korean Air and engage in co-op 1. Increase FY2017 Mainland China visitor arrivals to 32,000 passengers by activities such as with the promotion of the Shop Guam Festival strengthen awareness of Guam among the travel trade 5. Conduct at least 3 familiarization tours for Media to participate in GVB’s 2. Strengthen awareness and identification of Guam by increasing 20% exposure signature events among the consumer market 6. Conduct social media campaign with popular Russian website/forum to 3. Help stakeholders facilitate business by conducting stakeholder engagement stimulate discussion and interest for Guam in Russia 4. Increase the total number of direct charter flights to Guam 5. Develop MICE support program to promote GUAM as a MICE destination HIGHLIGHTS Visitor arrivals to Guam from the Russia market decreased substantially in FY2016, however, this is a worldwide trend affecting all outbound destinations. The decrease HIGHLIGHTS in Russian travel has been attributed to inertia in the Russian economy and The China market grew in FY2016 by 11.4% with 26,271 arrivals over the 23,589 devaluation of the ruble. According to the Federal Agency for Tourism (Rosturizm), visitors in FY2015. The GVB China office attributes the increase to working closely Russian travelers are currently focused on travel within the country, particularly with with airlines and travel trade partners, but also to initiating a positive relationship regional charter programs having been reduced by as much as 55%. By the same with online travel agent (OTA) Baicheng.com, the largest visa dealer for Chinese token, tour packages for outside the country are now based solely on regular flights travelers, and engaging them to promote Guam as a travel destination, and Sparkle and the costs have increased by 30-40%, making it even more attractive for the Russian market to remain in-country. Tour, the country’s best travel planner for high-end consumers. As a result of the changing travel trends in Russia, GVB focused its promotional The GVB China office coordinated the 2016 GVB China Sales Mission, providing a efforts on the European part of Russia, where a wealthier market exists that platform for Guam stakeholders to showcase their businesses and network with the continues to travel despite economic difficulties. GVB Russia participated in three approximately 100 travel agents and media from Beijing, Shanghai and Guangzhou main travel trade shows in Russia during FY2016: the Moscow International Travel who also attended. The China market introduced The Great Guam Fun Run at the & Tourism Exhibition (MITT) in Moscow, Pacific International Tourism Expo (PITE) Great Wall with RUSHITOUR, a travel agent for international marathoners, to jointly in Vladivostok, and the Siberia International Travel and Tourism Exhibition (SITT) in promote Guam and the 2016 GIM. Novosibirsk. The Russia market also conducted five Media FAM tours, to capitalize on earned media by engaging travel writers in a firsthand experience of Guam as a The China market achieved media exposure for Guam through both traditional and destination. social media platforms. GVB China, with cooperation from BTV, brought the top children’s TV reality show, “Superman Challenge,” to Guam. This generated mass TV A dive FAM tour was also held for Predelnaja Glubina, Russia’s biggest diving magazine. The resulting article focused on Guam’s shipwrecks and was widely read. exposure for Guam as a family friendly destination. GVB China partnered with two A Guam photo exhibit was held in Vladivostok, featuring the work of Viacheslav significant websites/mobile apps, Lotour and Mafengwo, to promote GVB signature Furasov. The exhibition received popular reviews by local media and publications. events, including the Guam Summer Beach Fest, and Shop Guam Festival. GVB Russia conducted two workshops for travel agents with support from United This focused attention to digital and social media platforms resulted in a 12.03% Airlines and Korean Air. Similar joint activities were conducted with Korean Air and increase in GVB Weibo followers and 144.24% increase on WeChat. United Airlines, whose participation added additional status to the events. GVB Russia also partook three cooperative projects with established Russian partners, like the Family Contest with Vladmama.ru and the Vladivostok International Marathon, where GVB was able to promote signature athletic events like the Guam Ko’ko’ Road Race.

In light of the changing Russian market, GVB refocused its online and digital promotion efforts. Two landing pages were created for the GVB Russian website, one to promote Guam in the European part of Russia (Visa Free America concept) and the second to promote Guam in the Far East of Russia (Shop Guam Festival concept). Overall, four online promotions were conducted in FY2016.

The GVB Russia Facebook page was determined to be a very effective avenue for promotion and advertising campaigns were conducted on a regular basis in FY2016. The Russia market realized a total media value of $113,810.17 in both traditional and social media exposure. 28 29 North Philippines America Market Market

SMART GOALS SMART GOALS 1. Increase arrivals from North America to 76,600 1. Reach Guam’s visitor arrival target from the Philippines by utilizing cost- 2. Increase trade development by participating in trade shows and establishing effective marketing and publicity tools by the end of FY2016 working relationships with key travel and trade organizations 2. Further develop Guam’s MICE market by attracting at least ten (10) MICE trips 3. Increase exposure and number of fans to Guam’s Social Media platforms in to Guam via partnerships with airlines partners and the country’s top MICE North America group agencies by the end of FY2016 4. Expand Visiting Friends and Relatives (VFR) market 3. Expand Guam’s reach in the Philippines by tapping more provincial cities beyond Metro Manila through product updates and sales blitz by the end of Q2 5. Expand the Diving/Adventure Travel market of FY2016 6. Increase exposure of Guam’s MICE market to the North America market 4. Record at least 70,000 page likes or followers per platform by the end of FY2016 HIGHLIGHTS 5. Increase Guam’s PR value output by 30% through Media Fam Tours and Press In FY2016, the North America market was able to compile information from a Releases, by the end of FY2016 two-year study that will enable GVB to adopt a streamlined approach to attracting visitors from the US Mainland. Traditionally, this is a tough market to attract to Guam, due to the expense involved in traveling such a distance. Yet despite the challenges, HIGHLIGHTS the North America market realized a 9.9% increase in arrivals in FY2016 over the The Philippine market saw one of the most significant areas of growth in FY2016, previous year, 70,705 to 77,679. increasing visitor arrivals by more than 50% with 18,704 over the 12,278 people who visited in FY2015. This positive increase was credited to additional flight services to The MICE market has been identified as a viable target for North America. GVB Guam with Cebu Pacific operating since March 2016 (more frequent, inexpensive attended IMEXAmerica 2015, the world’s largest MICE trade show, introducing flights to Guam by Cebu Pacific Airlines and other travel partners). GVB Philippines Guam to key influential MICE buyers and planners. GVB President Nathan Denight worked closely with the US Embassy to promote the ease of obtaining visas to travel was interviewed for a MICE related story featured in Skift, an influential industry to Guam. magazine in North America. Sports/Adventure tourism is another niche market for GVB Philippines focused on two of the country’s largest travel trade shows. The North America; a dive FAM and diving volume incentive program was launched Philippines Travel Agencies Association (PTAA) was used as a platform to share in FY2016. GVB regularly participates in the Diving Equipment and Marketing Guam’s culture and promote special events like the 2016 Festival of Pacific Arts and Association (DEMA) and Scuba Show, establishing close ties with dive wholesalers. the PATA Annual Summit. Strengthened ties with the US Embassy enabled GVB GVB also completed its first ever dive inspection tour from North America featuring Philippines to assist in securing visas for 24 travel trade partners to visit Guam to Happy Trails. attend the PATA Summit. While taking part in TME, GVB Philippines focused on In FY2016, GVB North America conducted 12 online promotions, which proved a very showcasing Guam’s varied shopping opportunities, which have become of major effective avenue for marketing Guam. The North America Facebook page had an interest and appeal to travelers from this market. 85% increase in the number of fans, from 13,652 in FY2015 to 25,260 fans at the end The Philippine market took a different approach to media in FY2016, focusing of FY2016. Social marketing efforts have proven to be the most effective platform more of its efforts on digital and print media. Online promotions were conducted for reaching consumers in the North America market. In FY2016, the market also throughout the year via social media channels and websites, doubling digital media ran four small budget digital advertising campaigns that generated over $16,473 in value over previous years. The focus on print over other forms of traditional media media value. likewise produced positive results, with tripled media values.

30 31 Hong Kong Pacific Market Market

SMART GOALS 1. Increase visitor arrivals to 32,000 and promote travel and awareness, to and SMART GOALS within Guam and the Micronesia region to include the Asia Pacific, Micronesia 1. Increase visitor arrivals from Hong Kong to 9,000 pax and European market 2. Improve channel partner programs by creating partnerships with travel agents 2. Market and expand Guam as a world-class diving destination to deliver higher for target segments and developing specific promotions with airlines yield visitors and align our activities and programs to support the Tourism 2020 3. Develop the market to target these segments including sports/adventure, plan in Diversified Markets education, wedding, MICE, FIT, and EXPAT 3. Continue efforts in the involvement of the Pacific Asia Travel Association 4. Increase media exposure in TV, print, and online channels. GVB’s online (PATA), PATA Micronesia Chapter, the Micronesia Chief Executives Summit, Guam Micronesia Island Fair, and to support relevant GVB signature events awareness is targeted to grow 25% on SNS throughout the year 4. Continue relationships with industry members, and any/all other potential HIGHLIGHTS business networking opportunities, and maintain the relationship with the travel The Hong Kong market began FY2016 with new representation. The Asia Team trade in marketing Guam, Micronesia, Australia and Europe Marketing Group (ATMG) hit the ground running, learning Guam’s attributes, brand, and the best practices for promoting the destination to the Hong Kong traveler. The 5. Integrate & develop two (2) campaigns with MicronesiaTour.com and the GVB challenge of being new was surmounted and the Hong Kong market ended FY2016 Global Website realizing a 2.9% increase in visitor arrivals. 6. Market aggressively and participate in regional PATA Micronesia Chapter The target market in Hong Kong is typically the wedding market, but GVB expanded program/activities and PATA Events to include the PATA Annual Summit and in to other underserved markets by increasing promotion of sports and adventure the 12th Festival of Pacific Arts options, shopping, and participated in student exchanges to promote Guam’s unique 7. Promote the MICE market by attending the MICE Asia 2016 event to support culture. The Hong Kong market also participated in the International Travel Expo the efforts of encouraging MICE business and engage PATA and the PATA 2016, the region’s only travel trade show. The GVB booth at ITE was very popular, Micronesia Chapter allowing trade and consumer partners to interact with visitors and sell tour packages HIGHLIGHTS to Guam. The year 2016 was an exciting one for the Pacific market as Guam was host to both GVB Hong Kong took advantage of opportunities to participate in joint promotions the PATA Annual Summit and the 12th Festival of Pacific Arts, which welcomed to expand potential visitor awareness of Guam as an ideal destination. One visitors from throughout the Pacific region to participate and watch these historic promotion, conducted in conjunction with the Pulse Shopping Mall, was called events. The market received additional funding from the government to promote the the Pulse Experience. The survival format games lasted over seven weekends and events and realized a 12% increase in visitor arrivals in May and the following months encouraged a mixed group of participants, allowing GVB to reach Hong Kong during the events. citizens, expats, as well as people outside its regular marketing focus. Teams received texted clues from Whatsapp and had to figure out the clues to complete the mission. While attending promotions, the Pacific market continued to promote the 2016 PAS, The winning team received a trip to Guam. which resulted in 600 registered delegates from 195 organizations, 33 countries and Working with Wedding Centre and ESDLife.com, GVB Hong Kong conducted a 97 active participants from Guam and the Micronesia Region. The event’s attendance Facebook game in June 2016. The winning couple won a free wedding package and proved Guam’s ability to host successful MICE Events. the first runner-up won a free pre-wedding package. GVB Hong Kong also teamed The Pacific market also participated in other PATA sponsored events like the PATA up with Guam Holidays and DBS Bank to giveaway an exclusive Guam package. Adventure Travel and Responsible Tourism Travel Mart, where GVB President and GVB Hong Kong attended two trade shows and gave a total of 5 seminars to CEO Nathan Denight was a guest speaker, and the PATAcademy HCD in December introduce travel agents to Guam as a destination. The Hong Market was able to 2015. expand its social media presence to three platforms, Facebook, YouTube, and FY2016 concluded with the Pacific market promoting Guam’s MICE capability at Instagram. Combined with traditional media, the market earned a combined media MICE Asia Exhibition in Singapore, which was Guam’s first time to participate. In value of $676,719 for FY2016. addition, GVB also participated in the ITB Asia event which was held in Singapore as well.

32 33 Guam tourism is going through a transformation. FY2016 was a record breaking Digital year for Guam. Rapid visitors growth came from emerging middle-class travelers in 2016 Snapshot Korea, China, Philippines, and Hong Kong. The industry is shifting toward FIT with Strategy increasing low-cost carriers flying to Guam. In order to prepare for the changing consumer demands, GVB has developed a visionary roadmap called "Smart Guam" MAIN SITE STATISTICS in FY2016. Smart Guam encompasses a mobile first and sustainable philosophy. We ƒƒ There were 405,759 visits to began development of a proprietary software system in FY2016 to manage Guam’s In Review visitguam.com, 315,353 were unique data assets. The front end experience comes with an intelligence layer for ubiquitous visitors e-tourism services on the web, mobile and consumer devices in the Internet of ƒƒ A total of 1,144,167 pageviews Things environment. Smart Guam allows GVB's global teams to innovate faster, occurred on the website create effective mobile campaigns, minimize environmental wastes and influence ƒ visitor behaviors for traveling more sustainably in Guam. It is one of the most ƒ Visitors saw an average 2.82 pages important digital initiative launched by GVB in FY2016. per visit. ƒƒ The average visit duration was 2 SOCIAL MEDIA IN REVIEW minutes 35 seconds GVB continues to expand its presence on social media in FY2016. At the end of the ƒƒ The site's bounce rate averaged fiscal year, GVB’s total social media following has reached 352,522 globally. GVB's 52.68% for the year social media footprint also covers diverse platforms in all of our source markets ƒƒ Organic search traffic brought not only popular ones like Facebook, YouTube, and Twitter but also China-based 303,867 visits to the website, Tencent QQ, Sina Weibo, Russia-based VK.com and Korea-based Naver. FY2016 providing 74.89% of the total traffic is also the year of mobile. GVB has also aggressively expanded into marketing on ƒƒ Referring websites sent 62,295 visits, Guam Summer Shop Guam App Shop Guam App mobile networks such as photo sharing APP Instagram. By the end of FY2016, GVB providing 15.35% of the total traffic Beach Fest App launched 8 Instagram channels across source markets with a total of 7,258 followers ƒƒ Direct traffic to the site provided in less than 12 months. Finally, GVB began the process of migrating GVB Facebook 39,534 visits which made up 9.74% Fan Page into a global page umbrella in FY2016 for more cohesive branding of the total traffic on social media. The Facebook Global Page allows GVB to implement a more ƒƒ Facebook campaigns drove 3,076 coordinated social strategy across all of our source markets. visits to the site while Twitter 2016 ONLINE PERFORMANCE campaigns sent 867 visits YEAR END SUMMARY ƒƒ There were 139,906 mobile visits and 2016 was another very solid year for VisitGuam.com. The site experienced strong 38,325 tablet visits on the website growth across both the main and mobile site, with the mobile version in particular growing by 83% in traffic. MOBILE SITE STATISTICS ƒƒ There were 27,647 visits to the Organic search traffic contributed more than ever to the strong performance, mobile site and 18,817 were unique making up 75% of all traffic on the main site and still growing by 19%. With the visitors mobile site also having more pages per visit and nearly as strong a bounce rate as ƒƒ A total of 83,014 pageviews occurred the main site, users engaged in good behavior there. on the mobile website ƒƒ Visitors saw an average of 3.00 Mobile APPS took center stage with 2016’s monumental events, the 12th Festival pages per visit of Pacific Arts and the Pacific Asia Travel Association (PATA) Annual Summit. ƒƒ The average visit duration was 1 The FestPac APP provided festival-goers with the latest regarding country- minutes 24 seconds specific performance schedules and appearances, vendor information and festival ƒƒ The bounce rate averaged 54.09% highlights. PATA’s Annual Summit (PAS) featured a specialized APP designed to serve conference attendees and presenters with meeting and session schedules and for the year locations, conference activities and even a mobile chat encouraging attendees to introduce themselves, establish new connections and provide their own personal 2016-2015 YEAR OVER YEAR event highlights for all to see and comment on. SNAPSHOT ƒƒ Visits on the main site increased Shop Guam Festival’s 2016 campaign was purely driven by its mobile APP. The by 11% and increased by 14% when festival, presented for the first time as the ‘Shop Guam e-Festival 2016’, featured including mobile visits beacon technology, attracting shoppers and enabling them to use their mobile ƒƒ Unique Visitors increased by 11% and phones for immediate on-site store discounts and specials. increased by 14% when including mobile visits The use of responsive ‘mini-sites’ and targeted event landing pages in 2016 ƒƒ Pageviews increased by 2% on the added to GVB’s digital campaign, especially for mobile devices. For example, the main site while total pageviews 6-week long Guam Summer Beach Fest featured a responsive mini-site for mobile increased by 5% viewers to keep track of the numerous musical performances and special festival ƒƒ Average visit duration decreased announcements. (0%) on the main site and decreased 2016 showed a dramatic increase in GVB’s global website activity, particularly with (-10%) on the mobile site the back-end CMS (website Content Management System) and CRM (Customer ƒƒ Bounce rate decreased (-2%) on the Relationship Management) tools. As the end of 2015 brought the deployment main site and increased (18%) on the of GVB’s final global website (Greater China), all country-specific sites gained mobile site noticeable momentum and activity. 2016 proved to be a strong and busy year for ƒƒ Organic search traffic increased by all GVB global sites in China, Taiwan, Korea, Japan, Russia and the U.S.A. All sites 19% on the main site consistently increased content with up-to-date events, news, special campaigns and ƒƒ Referring traffic decreased by -9% member/partner listings and information - all in their respective languages. on the main site

34 35 Shop Guam e-Festival Håfa Adai Pledge

The Shop Guam Festival (SGF) began in FY2012 as a global Valley of the Latte Adventure Park is 600th Håfa Adai Pledge Participant campaign by the Guam Visitors Bureau (GVB) Marketing Department to create an interactive shopping experience PROGRAM MARKS MAJOR MILESTONE DURING MES CHAMORU highlighting Guam as a modern, fashionable and diverse Guam Visitors Bureau was thrilled to announce an important milestone destination to shop. 2016 marks the fifth year of this significant in the Håfa Adai Pledge program – its 600th Håfa Adai Pledge – during development. In FY2016, GVB recruited additional global brands Chamorro Month festivities held at the Valley of the Latte Adventure Park such as Coach, Michael Kors, Calvin Klein, Paul Smith, Bally, and in Talofofo. Furla; all first-time participants to the Shop Guam Festival. These brands further raised the prestigious profile. This is also the first The Valley of the Latte Adventure Park, one of Guam’s most popular year that GVB has gone 100% digital for SGF. GVB re-branded eco-friendly destinations, became the 600th pledge participant in the the campaign to Shop Guam e-Festival to reflect its focus on Håfa Adai Pledge program. Valley of the Latte Adventure Park hosted the sustainability and mobility. ceremony and offered a private VIP tour on March 15, 2016, which also included a blessing ceremony and a performance by Pa’a Taotao Tano, and The new Shop Guam e-Festival is the first application built on ending with a delicious Chamorro barbecue lunch. As part of the festivities, top of the Smart Guam system. The brand new mobile APP Valley of the Latte Adventure Park also announced its First Annual Valley of included innovative features such as iBeacon on location sensor the Latte River Festival on April 2 & 3 from 11 a.m. to 5 p.m. marketing, mobile sweepstake, travel trade incentive tracking Nine local businesses and organizations took the Håfa Adai Pledge on system, and mobile influencer media storyboard. GVB is once March 15th: again at the forefront of pushing the industry forward with digital technologies. GVB deployed 262 beacon devices throughout ƒƒ MacTech Guam – David Macapinlac, Owner the island and placed them in each Shop Guam e-Festival participating stores. GVB also trained merchant staffs on iBeacon ƒƒ Project Inspire – Justin Baldovino & Niel Romero, Owners configuration mechanism providing tremendous education value ƒƒ Latte Hut Store – Flora Weakley & Laura Cepeda, Owners to the partners. The travel trade insight allows GVB to analyze which wholesalers are most effective in promoting the campaign ƒƒ Lotus Surf – Kathleen Cepeda, Owner in different source markets. It helps GVB reps to improve their ƒƒ Marquin Karetan Karabao – John Aguon, Owner collaborative sales and marketing with important trade partners. ƒƒ Ko’ko' Hut – Julie Manglona, Owner The 2016 Shop Guam e-Festival is another groundbreaking ƒƒ Jungle River Boat Inc. – Hannah Kloppenburg, Marketing Manager achievement. Its global promotions concluded with over 27,000 APP downloads, and more than 350,000 mobile APP screen views ƒƒ Valley of the Latte – Patricia Tydingco, Managing Partner on the Co-Op offers by APP users. The direct consumer marketing ƒƒ Jeff’s Pirates Cove – Jeff Pleadwell, Owner was extremely successfully capturing over 6,000 customer mobile sweepstake entries. The new beacon marketing helped Guam The Håfa Adai Pledge program is the cornerstone of the Guam Visitors retailers gaining foot traffic with more than 4,000 on location Bureau’s local community branding campaign. In its seventh year, the Håfa scan and push notifications for using nearby offers. Finally and Adai Pledge program has grown steadily in the number of participants most importantly, the 100% mobile approach in the 2016 Shop as well as the commitment of individual pledges. The March 15th Valley Guam e-Festival opens a new inspiration for the sustainable of the Latte Adventure Park ceremony marked the 600th pledge, tourism future in Guam. which represents more than 32,500 individuals from private businesses, government agencies, non-profits and other organizations that have joined the Håfa Adai Pledge program. Visit Guam 2017

to continue the momentum into include Japan, Korea, Taiwan, HIGHLIGHTS OF GUAM’S YEAR OF LOVE The Year of Love 2017 with our new Year of Love Russia, the Philippines, Hong Kong Visit Guam 2017 Year of Love would see The Guam Visitors Bureau (GVB) theme,” said GVB President and and China. It can be viewed on the return of the popular Love Light Park in proudly announced the launch of CEO Nathan Denight. “Whether it’s GVB's YouTube Channel. Tumon, where couples, families and friends its new Visit Guam 2017 campaign romantic love, love of self, love for can take pictures and share on social media. at the Agana Shopping Center family and friends, love for food and adventure, love for culture, in July 2016. From breathtaking In addition, a 2017 Year of Love adult panoramic views to soft white- or love of the world around you, Visit Guam 2017 Year of Love coloring book was released focusing sand beaches and spectacular environment, culture and romance. Also sunsets, Guam is a perfect will be a celebration of love by all definitions.” GVB collaborated released was a Year of Love Chamorro CD, destination for cultivating love and printed in limited edition hard copies and romance. This is why the theme with The John Dank Show for the theme song of the Visit Guam available digitally on online stores such as for Visit Guam 2017 is the “Year iTunes and Spotify. of Love.” “We had tremendous 2017 Year of Love campaign, success with our Only on Guam which is entitled “Current.” The promotional video, featured Miss Follow the Guam Visitors Bureau on campaign in this last year and how Facebook (@visitguamusa), Instagram (@ it was driven by the community Earth Guam 2015 Skye Baker and local musician and model José visitguamusa), Snapchat (@visitguam) and through sharing their photos and Twitter (@visitguam) for the latest Visit videos of what they love about our Untalan, has been showcased in all of Guam’s major markets to Guam 2017 updates and for upcoming island home. We definitely want contests and promotions associated with the “Year of Love” theme. 36 37 FY2016 Milestones THIRD QUARTER

APR ƒƒ Fourth Guam International Marathon held ƒƒ GVB returned from successful sales mission in Taiwan ƒƒ Guam won Chinese Tourism Welcome award from China Outbound Tourism Research Institute April 13 ƒƒ Second best April in visitor arrivals recorded – 105,446

MAY ƒƒ Pacific Asia Travel Association (PATA) Annual Summit held May 18 - 22 ƒƒ 12th Festival of Pacific Arts began May 22 ƒƒ Guam Live International Music Festival held May 29 ƒƒ Third Best May in visitor arrivals recorded Research – 114,353 & Statistics

JUN ƒƒ 12th Festival of Pacific Arts ended June 4 ƒƒ GVB and P.H.R. Ken Micronesia Inc. donated $11,000 for Kumamoto Earthquake Relief ƒƒ Guam won Best Tourism Publicity Award and Best Folklore Performance at KOTFA June 9 - 12 ƒƒ GVB’s Regina Nedlic selected to attend EDIT program in Hawaii June 5 - 17 ƒƒ Best June in visitor arrivals recorded – 118,373 38 39 Fiscal Year Arrivals Hotel Stats BY ORIGIN

AIR ARRIVALS % HOTEL OCCUPANCY RATE (Civilian & Change Armed Forces) 2014 2015 2016 LY MIX 100% Japan 825,830 779,405 752,757 -3.4% 50.4% VISITOR MIX 2016 2015 2014 90% Korea 293,437 384,112 519,430 35.2% 34.8%

Taiwan 50,924 42,315 41,534 -1.8% 2.8% 80% China 14,547 23,589 26,271 11.4% 1.8% 70% U.S. Mainland 53,292 56,117 62,479 11.3% 4.2% 34.8% Hawaii 12,859 13,628 14,248 4.5% 1.0% 60% 50.4% CNMI 15,466 13,757 17,390 26.4% 1.2% FY2016 50% OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP Palau 2,936 3,429 5,028 46.6% 0.3% 2016 71% 76% 79% 82% 88% 78% 66% 67% 73% 72% 85% 87% FSM 9,188 9,452 11,027 16.7% 0.7% 2015 75% 74% 79% 78% 83% 82% 65% 66% 76% 77% 85% 79% RMI 895 872 1,146 31.4% 0.1% 5.1% 2014 60% 72% 58% 84% 92% 88% 72% 67% 77% 72% 76% 74% Philippines 11,742 12,278 18,704 52.3% 1.3% 5.1% Source: Guam Hotel & Restaurant Association Australia 3,830 2,987 2,258 -24.4% 0.2% 2.8%

Canada 1,031 960 952 -0.8% 0.1% 1.8% Europe 1,876 1,686 2,010 19.2% 0.1% 57.3% Hong Kong 8,605 8,163 8,397 2.9% 0.6% HOTEL ROOM RATE

Thailand 400 459 463 0.9% 0.0% 28.2% $200 FY2015 2016 2015 2014 Vietnam 100 166 183 10.2% 0.0% JAPAN $180 Russia 18,291 3,539 2,488 -29.7% 0.2% KOREA 5.1% $160 Other 6,708 4,174 5,484 31.4% 0.4% US/HAWAII 3.1% 1.7% Total Air 1,331,957 1,361,088 1,492,249 9.6% 100.0% 4.5% TAIWAN $140 Total Civiiian Sea 4,880 4,892 3,258 -33.4% CHINA 62.0% $120 Total Armed 4,334 6,551 15,558 137.5% Forces Sea OTHER 22.0% FY2014 $100 TOTAL ARRIVALS 1,341,171 1,372,531 1,511,065 10.1% OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP Source: Guam Customs Declaration Forms. Processed by the Guam Visitors Bureau 2016 $148 $145 $180 $185 $173 $161 $152 $158 $144 $172 $202 $159 4.4% 2015 $136 $133 $172 $172 $163 $158 $149 $152 $131 $169 $198 $148 150,000 3.8% 1.1% 2014 $123 $123 $153 $167 $150 $147 $136 $139 $132 $137 $165 $123 4.4% 125,000 Source: Guam Hotel & Restaurant Association

100,000 2016 2015 75,000 SEASONALITY 2014 HOTEL INVENTORY $1.6 50,000 10,000 $ BILLION VISITOR OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP 1.7BILLION SPENDING GOVERNMENT OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTAL REACH 2016 112,292 121,752 132,419 129,259 142,332 133,335 105,446 114,353 118,373 122,996 144,758 133,750 1,511,065 8,000 TAX REVENUE 2015 103,961 106,130 119,853 118,501 126,080 132,334 96,241 96,873 101,047 115,091 135,498 120,922 1,372,531 $ 2014 101,955 107,480 118,588 117,076 117,032 131,253 98,823 90,651 102,793 109,752 133,237 112,531 1,341,171 1,150 % Chg 8.0% 14.7% 10.5% 9.1% 12.9% 0.8% 9.6% 18.0% 17.1% 6.9% 6.8% 0.6% 10.1% 6,000 AVERAGE Research ON-ISLAND FUN FACTS SPEND 4,000

VISITOR ARRIVALS 2016 8,924 ROOMS 8,924 9,244 ROOMS 9,244 $ FROM TOP SIX MARKETS ROOMS 9,244 1.7BILLION (BY AIR) TOURISM ECONOMY 2015 2,000 SALES JAPAN TAIWAN 2014 KOREA CHINA TOURISM-RELATED 0 0 300,000 600,000 900,000 1,200,000 1,500,000 2016 2015 2014 US/HAWAII PHILIPPINES 20,332 JOBS Source: Guam Customs Declaration Forms. Processed by the Guam Visitors Bureau

40 41 VISITOR PROFILES

JAPAN KOREA TAIWAN RUSSIA CHINA PHILIPPINES

MARITAL % % % % % % % % % % % % MARITAL STATUS SINGLE 57 MARRIED43 SINGLE 20 MARRIED80 SINGLE 48 MARRIED52 SINGLE 13 MARRIED87 SINGLE 81 MARRIED 19 SINGLE 35 MARRIED65 STATUS

% % % % % % 30 % 47 % 45 % 24 % 48 % 22 % 33 % 44 32 % 48 37 33 % % % % % 25-34 yrs 25 % 25-34 yrs % 25-34 yrs 14 % 25-34 yrs % 25-34 yrs % 25-34 yrs 36 35-49 yrs 5 35-49 yrs 35-49 yrs 12 18-24 yrs 10 35-49 yrs 25 11 9 35-49 yrs 4 4 5 50+ yrs 18-24 yrs 35-49 yrs 18-24 yrs 50+ yrs 50+ yrs 50+ yrs 50+ yrs 50+ yrs 18-24 yrs AGE 18-24 yrs 18-24 yrs AGE Average Age: 32.94 Average Age: 34.95 Average Age: 33.09 Average Age: 41.42 Average Age: 36.20 Average Age: 43.64

4% No Income Specified 2,263,125 - 3,661,606 0% No Income Specified 1% 3% No Income Specified >KW24.0M 3,661,607+ >60K No Income Specified ¥10.0M+ No Income Specified 1%

3% 6% 0% 7% >50K 1.0M+ >400K >732,321 >¥3.0M KW24.0M - 1,830,803 - 6% 60K - 80K 2,263,100 240K+ 17% KW36.0M 450K+ 14% 17% 20% 24% 3% 12% 732,321 - 12% ¥7.0M - ¥9.9M ¥3.0M - ¥3.9M 27% 35% 37% 50K - 150K 13% 800K - 1.0M 1,098,481 18% 15% KW72.0M+ KW36.0M - 17% 1,464,643 - 29% 17% KW48.0M 1,830,803 13% 16% 16% 14% 18% 18% 10% 11% 150K - 250K INCOME 1,098,482 - INCOME KW60.0M - KW72.0M 29% ¥5.0M - ¥6.9M 20% ¥4.0M - ¥4.9M 23% 43% 1,464,642 12% 250K - 350K KW48.0M - KW60.0M 400K - 600K No Income 80K - 120K 350K - 450K [Income in ¥] [Income in KRW] 600K - 800K [Income in TWD] Specified = 0% [Income in RUB] 120K - 240K [Income in CNY] [Income in PHP]

50% 40% 30% 82% 73% 46% 58% 41% 31% 71% 57% 36% 73 % 59% 23 % 48% 33% 26% TRAVEL FRIENDS FAMILY SPOUSE FAMILY SPOUSE CHILD FAMILY SPOUSE FRIENDS FAMILY SPOUSE CHILD FAMILY SPOUSE CHILD FAMILY SPOUSE ALONE TRAVEL COMPANIONS COMPANIONS

57 % FIRST TIMERS REPEAT VISITORS LAST TRIP 86 % FIRST TIMERS REPEAT VISITORS LAST TRIP 83 % FIRST TIMERS REPEAT VISITORS LAST TRIP 59 % FIRST TIMERS REPEAT VISITORS LAST TRIP 90% FIRST TIMERS REPEAT VISITORS LAST TRIP 67 % FIRST TIMERS REPEAT VISITORS LAST TRIP Within the % 1-2 years % Within the % 1-2 years % Within the % 1-2 years % Within the % 1-2 years % Within the % 1-2 years % Within the % 1-2 years % TRIP TRIP last year 19 22 last year 31 22 last year 33 20 last year 42 49 last year 64 18 last year 42 21 STATUS 43 % REPEATERS 2+ years 58% 14 % REPEATERS 2+ years 47% 17 % REPEATERS 2+ years 47% 41 % REPEATERS 2+ years 9% 10 % REPEATERS 2+ years 18% 33 % REPEATERS 2+ years 37 % STATUS

50% 50% 50% 50% 48% 52% 49% 51% 49% 51% 49% 51% GENDER MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE GENDER

LENGTH LENGTH AVERAGE 3.09 days AVERAGE 3.65 days AVERAGE 3.99 days AVERAGE 11.77 days AVERAGE 4.27 days AVERAGE 6.37 days OF STAY 1-2 NIGHTS 23% 3 NIGHTS 54% 4+ NIGHTS 23% 1-2 NIGHTS 2% 3 NIGHTS 51% 4+ NIGHTS 47% 1-2 NIGHTS 2% 3 NIGHTS 40% 4+ NIGHTS 58% 1-2 NIGHTS 1% 3 NIGHTS 5% 4+ NIGHTS 94% 1-2 NIGHTS 26% 3 NIGHTS 30% 4+ NIGHTS 45% 1-2 NIGHTS 12% 3 NIGHTS 18% 4+ NIGHTS 70% OF STAY

On-Island Average Exchange On-Island Average Exchange On-Island Average Exchange On-Island Average Exchange On-Island Average Exchange On-Island Average Exchange EXPENDITURES Prepaid Per Trip Rate Prepaid Per Trip Rate Prepaid Per Trip Rate Prepaid Per Trip Rate Prepaid Per Trip Rate Prepaid Per Trip Rate EXPENDITURES (per person) $820.05 $442.27 ¥111.82 $762.31 $422.59 KRW 1161.15 $860.68 $768.57 TWD 32.47 $1,524.36 $496.24 RUB 67.77 $1,578.73 $998.94 CNY 6.53 $312.10 $567.58 PHP 46.92 (per person)

Full Tour Package 21% Group Tour 4% Full Tour Package 37% Group Tour 1% Full Tour Package 31% Group Tour 3% Full Tour Package 10% Group Tour 0% Full Tour Package 3% Group Tour 2% Full Tour Package 4% Group Tour 2% TRAVEL Free-time Package 61% Company 3% Free-time Package 44% Company 0% Free-time Package 44% Company 1% Free-time Package 31% Company 1% Free-time Package 64% Company 0% Free-time Package 16% Company 6% TRAVEL PLANNING Individually Arranged Travel 10% Other 1% Individually Arranged Travel 17% Other 1% Individually Arranged Travel 18% Other 4% Individually Arranged Travel 49% Other 8% Individually Arranged Travel 29% Other 0% Individually Arranged Travel 70% Other 2% PLANNING

TRAVEL TRAVEL MOTIVATION MOTIVATION (reason for travel) TOP REASONS FOR TOP REASONS FOR TOP REASONS FOR TOP REASONS FOR TOP REASONS FOR TOP REASONS FOR (reason for travel) CHOOSING GUAM CHOOSING GUAM CHOOSING GUAM CHOOSING GUAM CHOOSING GUAM CHOOSING GUAM • Natural Beauty/Beach 60% • Relaxation 60% • Natural Beauty/Beach 78% • Natural Beauty/Beach 98% • Natural Beauty/Beach 75% • Shopping 51% • Short Travel Time 53% • Natural Beauty/Beach 46% • Relaxation 48% • No VISA Required 98% • Short Travel Time 48% • Relaxation 49% • Pleasure 51% • Safe Destination 27% • Shopping 40% • Short Travel Time 86% • Relaxation 44% • Natural Beauty/Beach 43%

42 43 Japan Arrivals Korea Arrivals BY REGION BY REGION

SEOUL 2016 2016 KANTO GYEONGGI CHUBU 2015 2015 GYEONGNAM KINKI INCHEON 2014 2014 OTHER OTHER 0 200,000 400,000 600,000 800,000 1,000,000 0 100,000 200,000 300,000 400,000 500,000 600,000 JAPAN VISITOR MIX KOREA VISITOR MIX

JAPAN ARRIVALS BY MAJOR REGIONS 12.7% KOREA ARRIVALS BY MAJOR REGIONS 21.4% KANTO CHUBU KINKI OTHER TOTAL SEOUL GYEONGGI GYEONGNAM INCHEON OTHER TOTAL 14.6% (TOKYO) (NAGOYA) (OSAKA) 1.9% 50.0% 20.4% 2016 376,330 95,440 153,679 127,308 752,757 FY2016 2016 201,378 111,283 75,596 9,766 121,407 519,430 FY2016 2015 378,167 106,494 152,330 142,414 779,405 2015 168,389 84,514 41,938 13,667 75,604 384,112 38.8% 23.4% 16.9% 2014 390,977 110,475 161,539 163,839 826,830 2014 138,686 65,286 21,450 18,197 49,818 293,437

2016 2016 100,000 2015 JAPAN SPEND 50,000 2015 KOREA SPEND 2014 2014 $500,000,000 ¥120 $300,000,000 1,200 40,000 ₩ 80,000 $400,000,000 ¥90 $225,000,000 ₩900 30,000 $300,000,000 60,000 ¥60 $150,000,000 ₩600 $200,000,000 20,000

¥30 $75,000,000 ₩300 $100,000,000 40,000 10,000 OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP $0 ¥0 OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP $0 ₩0 FY2014 FY2015 FY2016 FY2014 FY2015 FY2016 Japan Spend $434,694,697 $368,695,899 $351,963,476 Korea Spend $147,140,110 $209,894,469 $276,710,090 SEASONALITY Avg. Exchange Rate ¥102.33 ¥119.43 ¥111.82 SEASONALITY Avg. Exchange Rate ₩1,046.82 ₩1,114.44 ₩1,161.15

OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTAL OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTAL 2016 58,030 62,760 67,876 62,716 71,796 79,256 49,295 48,891 53,040 54,625 79,342 65,130 752,757 2016 37,306 43,030 46,139 48,859 41,576 34,444 38,667 43,354 46,078 48,883 46,909 44,185 519,430 2015 60,637 64,939 69,476 65,011 74,153 87,735 52,393 49,270 54,263 59,062 73,692 68,774 779,405 2015 24,423 25,930 32,334 38,845 31,677 27,434 28,381 29,904 31,161 35,395 42,733 35,895 384,112 2014 66,874 67,357 75,795 69,141 75,293 92,749 56,313 48,654 57,225 60,348 87,672 68,409 826,830 2014 19,247 23,967 24,873 28,590 23,305 21,600 23,640 23,640 27,257 26,414 27,247 23,657 293,437

% Chg -4.3% -3.4% -2.3% -3.5% -3.2% -9.7% -5.9% -0.8% -2.3% -7.5% 7.7% -5.3% -3.4% % Chg 52.7% 65.9% 42.7% 25.8% 31.2% 25.6% 36.2% 45.0% 47.9% 38.1% 9.8% 23.1% 35.2%

2016 2016 120,000 2015 JAPAN AIRLIFT 60,000 2015 KOREA AIRLIFT 2014 1,200,000 2014 800,000 50,000 100,000 900,000 600,000 40,000 600,000 400,000 80,000 30,000 300,000 200,000

60,000 20,000 OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP 0 OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP 0 FY2014 FY2015 FY2016 FY2014 FY2015 FY2016 JAPAN MONTHLY AIRLIFT Seats 1,116,717 1,044,555 1,008,902 KOREA MONTHLY AIRLIFT Seats 376,639 485,585 628,563

OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTAL OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTAL 2016 79,557 79,380 86,806 91,948 90,347 95,798 74,961 78,376 74,942 77,043 96,987 82,757 1,008,902 2016 49,240 52,182 54,200 55,032 50,922 55,081 48,563 53,264 52,198 53,168 52,835 51,878 628,563 2015 88,288 86,536 92,748 95,213 88,081 100,880 75,501 81,330 76,275 82,156 90,043 87,504 1,044,555 2015 32,138 34,914 36,812 49,543 45,357 39,744 36,144 39,064 37,344 41,294 46,391 46,840 485,585 2014 90,587 87,522 96,127 100,869 97,587 108,994 84,229 86,352 82,418 86,432 103,758 91,842 1,116,717 2014 25,097 34,194 34,565 34,076 29,550 32,863 30,126 31,190 30,126 31,742 33,122 29,988 376,639

% Chg -9.9% -8.3% -6.4% -3.4% 2.6% -5.0% -0.7% -3.6% -1.7% -6.2% 7.7% -5.4% -3.4% % Chg 53.2% 49.5% 47.2% 11.1% 12.3% 38.6% 34.4% 36.4% 39.8% 28.8% 13.9% 10.8% 29.4%

44 45 Taiwan Arrivals China Arrivals BY REGION BY REGION

TAIPEI 2016 2015 KAOSHIUNG BEIJING SHANGHAI 2015 TAICHUNG 2015 TAOYUAN, MIAOLI, GUANGZHOU 2014 & HSINEHU 2014 OTHER OTHER 0 10,000 20,000 30,0000 40,000 50,000 60,000 0 5,000 10,000 15,000 20,000 25,000 30,000 TAIWAN VISITOR MIX CHINA VISITOR MIX

TAIWAN ARRIVALS BY MAJOR REGIONS 6.8% CHINA ARRIVALS BY MAJOR REGIONS 54.0% 31.3% TAOYUAN, TAIPEI KAOSHIUNG TAICHUNG MIAOLI, OTHER TOTAL BEIJING SHANGHAI GUANGZHOU OTHER TOTAL 18.5% & HSINEHU 19.2% 22,436 2,826 7,980 5,489 2,803 41,534 FY2016 4,866 8,224 2,210 10,971 26,271 FY2016 2016 2016 8.4% 2015 23,181 2,905 7,787 5,514 2,928 42,315 13.2% 2015 5,999 6,303 1,351 9,936 23,589 41.8% 2014 28,001 3,409 9,019 6,342 4,153 50,924 6.7% 2014 4,609 3,399 1,150 5,389 14,547

2016 2016 8,000 2015 TAIWAN SPEND 8,000 2015 CHINA SPEND 2014 2014 7,000 $40,000,000 NT$40 $40,000,000 10.0CN¥ 6,000 6,000 $30,000,000 NT$30 $30,000,000 7.5CN¥ 5,000 4,000

4,000 $20,000,000 NT$20 $20,000,000 5.0CN¥ 2,000 3,000 $10,000,000 NT$10 $10,000,000 2.5CN¥ 2,000 0 OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP $0 NT$0 OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP $0 0.0CN¥ FY2014 FY2015 FY2016 FY2014 FY2015 FY2016 Taiwan Spend $23,438,178 $26,225,229 $34,456,640 China Spending $17,080,497 $31,948,965 $33,708,118 SEASONALITY Avg. Exchange Rate NT$29.99 NT$31.32 NT$32.47 SEASONALITY Avg. Exchange Rate 6.14CN¥ 6.17CN¥ 6.53CN¥

OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTAL OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTAL 2016 2,748 3,144 3,134 3,675 4,796 3,253 2,587 3,512 3,848 3,883 3,464 3,490 41,534 2016 2,306 1,245 1,094 2,127 6,391 1,384 1,829 2,020 1,913 2,062 2,078 1,822 26,271 2015 3,389 2,677 3,070 2,602 4,776 3,279 2,959 3,338 3,075 6,174 3,913 3,063 42,315 2015 1,904 1,103 1,529 996 5,259 1,443 1,116 1,092 1,102 2,311 3,302 2,432 23,589 2014 4,107 2,996 3,821 4,912 3,871 3,241 3,178 3,996 4,694 7,466 5,234 3,408 50,924 2014 1,519 693 591 2,114 2,027 628 706 775 820 1,829 1,189 1,656 14,547

% Chg -18.9% 17.4% 2.1% 41.2% 0.4% -0.8% -12.6% 5.2% 25.1% -37.1% -11.5% 13.9% -1.8% % Chg 21.1% 12.9% -28.4% 113.6% 21.5% -4.1% 63.9% 85.0% 73.6% -10.8% -37.1% -25.1% 11.4%

2016 2016 10,000 5,000 2015 TAIWAN AIRLIFT 2015 CHINA AIRLIFT

2014 70,000 4,000 2014 800,000 8,000 60,000 3,000 600,000

50,000 2,000 400,000 6,000 1,000 40,000 200,000

4,000 0 OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP 0 OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP 0 FY2014 FY2015 FY2016 FY2014 FY2015 FY2016 TAIWAN MONTHLY AIRLIFT Seats 64,439 60,776 62,688 CHINA MONTHLY AIRLIFT Seats 7,315 23,646 13,791

OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTAL OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP TOTAL 2016 4,584 4,386 5,112 5,112 6,520 5,226 4,954 5,112 4,702 5,902 5,744 5,334 62,688 2016 1,206 1,062 1,062 1,110 1,730 1,062 944 1,026 1,026 1,417 1,084 1,062 13,791 2015 4,630 4,733 5,043 4,137 5,253 4,575 4,779 4,733 4,799 8,124 5,088 4,882 60,776 2015 155 1,413 1,281 1,380 4,090 1,659 1,182 1,116 1,025 3,091 4,921 2,333 23,646 2014 5,067 5,043 4,760 5,736 4,490 4,286 4,602 5,031 4,654 9,437 6,597 4,736 64,439 2014 459 0 0 1,046 740 0 0 0 450 1,880 1,175 1,565 7,315

% Chg -1.0% -7.3% 1.4% 23.6% 24.1% 14.2% 3.7% 8.0% -2.0% -27.4% 12.9% 9.3% 3.1% % Chg 678.1% -24.8% -17.1% -19.6% -57.7% -36.0% -20.1% -8.1% 0.1% -54.2% -78.0% -54.5% -41.7%

46 47 The Bureau also recognized The HOT Bond $80,000 in Federal revenues, the remaining balance of an MOU with Financials the Department of Public Health HOT stands for Hotel Occupancy Tax, which and Social Services to host the was created to fund the operations and WHO (World Health Organization) functions of the Guam Visitors Bureau. HOT conference, held October 12-16, Bond Projects are Capital Improvement 2015. Projects that use proceeds from HOT Revenue Limited Obligation Bonds to fund The FY2016 unaudited Tourist the building of Guam’s first permanent and Attraction Fund (TAF) collections comprehensive cultural and educational were 10% higher than the previous museum as well as upgrade and refurbish year, totaling $40,192,651. This some of our island’s historic sites, tourist was due to the increase in hotel attractions and community projects. The occupancy and the increase in HOT Bond Projects were established by the average room rate. In FY2016, Public Law 30-228. hotel occupancy increased to 80% from 74% in FY2015, while the average room rate increased HOT BOND PROJECTS GVB FY2016 PASS - THRU APPROPRIATIONS to $198 from $158. For FY2017, ƒƒ Cetti Bay Point Overlook ƒƒ Amot Taotao Tano Farm the average room rate and hotel ƒƒ East Agana Picnic Shelters (Trinchera ƒƒ Ayuda Foundation, Inc. occupancy is projected to steadily Beach Park) ƒƒ Cultural and Sports Ambassador Fund ƒ increase. ƒ Fadi'an Point Overlook ƒƒ Duk Duk Goose, Inc. ƒ ƒ Fort Nuestra Senora Dela Soledad (Umatac ƒƒ FESTPAC & Folklife Festival Trust Account (P.L. 33-150 FY2015 HOT Direct appropriations from Bay Overlook) SURPLUS) the TAF unaudited balances ƒ ƒ GFCA Dock and Shoreline Reinforcement ƒƒ Guafi, Inc. increased about 57% in FY2016, Project ƒƒ Guam Humanities Council from $10,330,357 in FY2015 ƒƒ Guam and Chamorro Educational Facility ƒ to $16,218,172. This direct (GCEF) - Arts/New Signage ƒ Guam International Film Festival ƒ appropriation is inclusive of the ƒƒ Guam and Chamorro Educational Facility ƒ Guam Symphony Society $1,337,000 appropriated in P.L. (GCEF) - Design, CM, Archaeology ƒƒ Guam Unique Merchandise 33-150 from revenue collected ƒƒ Guam and Chamorro Educational Facility ƒƒ Guam Veterans Affairs Office in excess of the FY2016 adopted (GCEF) - Exhibits/AV/Specialty Lighting ƒƒ Haya Cultural Preservation Foundation (Sinanga-ta Outreach) revenues in P.L. 33-66, to the ƒƒ Guam and Chamorro Educational Facility ƒƒ Historic Inalahan Foundation (GCEF) - Main Building ƒƒ Humatak Foundation Park or Attraction per Village Guam Police Department, HIGHLIGHTS ƒƒ Guam and Chamorro Educational Facility ƒƒ Hurao Academy An 11% hotel occupancy tax appropriation per P.L. 33-73, and Department of Public Works, and (GCEF) - Media Production ƒƒ Inetnon Gef Pago funds the Bureau’s operations, $95,654 for the FY2015 balance of the Guam Fire Department. In P.L. 33-66, TAF revenue projections ƒƒ Guam and Chamorro Educational Facility ƒƒ Micronesian Cruise Association authorized through the the Capital Improvement Projects (GCEF) - Security System Legislature’s annual budget appropriation. for FY 2016 was $38,623,000 ƒƒ Mister Guam and total appropriations from the ƒƒ Guam and Chamorro Educational Facility ƒƒ P.L. 33-112 Pilot Program Korean Visitor Market (2014 HOT SURPLUS) appropriations. In fiscal year 2016, (GCEF) - Site Preparation TAF, were $37,131,172. Comparing ƒƒ P.L. 33-89 Guam Football Association (2014 HOT SURPLUS) Public Law 33-66 appropriated In FY2016, three other public laws ƒƒ Guam Farmers' Cooperative Association the total FY2016 appropriation ƒƒ Pa'a Taotao Tano $22,279,191 for GVB operations. appropriated additional monies Facility/Dededo Flea Market The Bureau was able to fully to GVB from the HOT (Hotel from the TAF ($37,131,172) plus ƒƒ Pacific War Museum Foundation the additional appropriation ƒƒ Guam Fisherman’s Cooperative Association recognize this appropriation for Occupancy Tax) Surplus Fund, all (GFCA) ƒƒ Rainy Day Fund ($1,337,000), using FY2016 excess Operations as well as $2,040,001 of which the Bureau was able to ƒƒ Guam Preservation Trust Reimbursement ƒƒ Tourism Education Council from FY2015 appropriations. recognize in FY2016. P.L. 33-89 revenues to the actual unaudited ƒƒ Traditions About Seafaring Islands (TASI) collections ($40,192,651), there was ƒƒ Hagåtña Pool appropriated $400,000 from the ƒ a surplus of $1,724,479. ƒƒ Hagåtña Tennis Courts ƒ Traditions Affirming our Seafaring Ancestry (TASA) P.L. 33-66 also appropriated HOT Surplus Fund for the Guam ƒƒ Historic Hagåtña Projects – Plaza de $712,750 to the Guam Visitors Football Association hosting, Membership dues decreased about España Restoration GVB FY2016 OTHER APPROPRIATIONS FROM THE TOURIST Bureau for pass-thru entities, attending, and participating in ƒƒ Inarajan Community Center Restoration $200,000 to the Rainy Day the FIFA 2018 World Cup and the 46% to $37,889 from $70,710 in ATTRACTION FUND FY2015. This large decrease was ƒƒ Magellan Monument and Plaza ƒƒ Balance of appropriation (DPR) Fund, and $200,000 for Cultural AFC Asian Cup 2019. P.L. 33-112 ƒƒ Malesso Bell Tower and Sports Ambassador appropriated $250,000 from due to the membership election ƒƒ Balance of appropriation (Mayors Council) ƒƒ Mangilao Public Market Fund. The Bureau was able to the HOT Surplus Fund for a Pilot in FY2015. In-kind contributions ƒƒ Beach Monitoring (GEPA) decreased about 61% to $157,799 ƒƒ Pale San Vitores Road Streetlight ƒƒ Customs and Quarantine Agency recognize $712,500 for pass-thru Program to support the needs of Renovation appropriations as well as $63,000 the growing Korean Market. P.L. from $409,087 in FY2015. ƒƒ Department of Agriculture ƒƒ Pedestrian Safety from FY2015 appropriations; the 33-150 appropriated $2,300,000 ƒƒ Department of Public Works (P.L. 33-150 FY2016 HOT SURPLUS) Marketing was the largest ƒƒ Pedro C. Santos Memorial Park total appropriation of $200,000 from the HOT Surplus Fund, of ƒƒ Guam Fire Department (P.L. 33-150 FY2016 HOT SURPLUS) expenditure at $15.6 million ƒ for the Rainy Day Fund; and which $1,300,000 was additional ƒ San Vitores Flooding - Design and CM ƒƒ Guam Museum Fund (Department of Chamorro Affairs) in Professional Services, with ƒ the total appropriation of monies for FESTPAC Programming ƒ San Vitores Flooding - Phase 2 ƒƒ Guam Police Department Japan and Hong Kong/China Construction $200,000 for the Cultural and and $1,000,000 for Capital ƒƒ Guam Police Department (P.L. 33-150 FY2016 HOT SURPLUS) representing the largest share ƒƒ Scenic Informational and Highway Signs Sports Ambassador Fund as Improvement Projects. ƒƒ Guam Territorial Band (CAHA) at a combined $7.9 million. At ƒƒ Scenic Parks, By-ways, Overlooks and well as $30,000 from FY2015 ƒ $2,725,025, personnel salaries and Historic Sites ƒ Guampedia Foundation (UOG) appropriations. Total uncollected appropriations ƒ benefits increased 10% over last ƒƒ Sella Bay Point Overlook ƒ Island-wide Village Beautification Projects (Mayors Council) as of 09/30/16 were $3,829,000: ƒƒ Limited Obligation Hotel Occupancy Tax (HOT) Series 2011A Additionally, the Bureau was $3,760,250 for Operations, year largely due to 2 additional ƒƒ Senator Angel L.G. Santos Park Monument FTE’s; one hired the latter part of (Latte' Stone Park) ƒƒ Lodging Management Program (GCC) able to recognize $2,030,000 $28,750 for Pass-thru entities, ƒƒ Maintenance and repair Public Parks (DPR) for the balance of FESTPAC’s and $40,000 for the Cultural and FY2015 and the other hired the ƒƒ Village Entrance and Scenic Informational and Highway Signs ƒƒ Maintenance of pool facilities (DPR) FY2015 appropriation per Sports Ambassador Fund. beginning of FY2016, but still only ƒ ƒƒ Single Audit Report (DOA) P.L. 33-43, $200,000 for the 9% of total expenditures. ƒ Ypao Beach Park Lighting ƒƒ Street Maintenance and Beautification (Mayors Council) 48 49 Financial Statements STATEMENT OF REVENUE, EXPENSES AND CHANGES IN NET POSITION STATEMENT OF NET POSITION (Fiscal Year Ended September 30, 2016) (Fiscal Year Ended September 30, 2016)

REVENUES: ASSETS AND DEFERRED OUTFLOWS OF RESOURCES Other income $604,618 Current assets: Consumption tax refund 502,555 Cash - unrestricted $9,302,906 In-kind contributions from members and others 157,799 Cash - restricted 2,455,079 Memberships 37,889 ______Investments 2,525,177 Accounts receivable - Government of Guam 3,829,000 Total operating revenues 1,302,861 Accounts receivable - others 390,519 Due from Special TAF Projects Fund 64,298 EXPENSES: Prepaid expenses 6,452 Professional services 15,604,827 ______Personnel 15,604,827 Total current assets $18,573,431 Travel 823,001 Security deposit 118,202 Utilities 210,361 Capital assets: Grants 184,200 Nondepreciable capital assets 5,992,415 Material and supplies 168,428 Depreciable capital assets, net of accumulated depreciation 656,977 Rent/lease 164,203 Total assets 23,341,025 Promotional in-kind contributions 157,799 Deferred outflow of resources: Depreciation 87,531 Deferred outflow from pension 648,508 Consumption Tax 70,727 ______Equipment 43,991 Total $25,989,533 Repairs and maintenance 19,816 Advertising 16,483 Miscellaneous 884,313 ______LIABILITIES, DEFERRED INFLOWS OF RESOURCES AND NET POSITION Total operating expenses 30,040,507 Current liabilities: Accounts payable 3,269,774 Operating revenues net of operating expenses (32,737,646) Accrued annual leave 159,693 Nonoperating revenues (expenses): Due to FESTPAC 10,080 Grants-in-aid from Government of Guam: Unearned income 71,905 ______Operations 24,749,192

Pass through 1,375,500 Total current liabilities 3,511,452 FESTPAC 3,330,000 Net pension liability 4,513,916 Pass through appropriations (1,375,500) Accrued sick leave 170,108 ______Other collections - FESTPAC 2,023,572

Total liabilities 8,195,476 Donation expense - FESTPAC (8,079,292) Federal revenues 80,000 Deferred inflows of resources: Interest income 18,397 Deferred inflows from pension - Other nonoperating expense 47,479 ______Commitments and contingencies Total nonoperating revenues (expenses), net 22,169,348 Net position: Net investment in capital assets 6,649,392 Change in net position (10,568,298) Unrestricted 8,249,657 Restricted - expendable 2,895,008 Net position at beginning of year 15,779,482 ______

Total net position 17,794,057 Net position at end of year 5,211,1184

Total $25,989,533

50 51 FY2016 Milestones FOURTH QUARTER

Membership JUL ƒƒ Fourth Guam BBQ Block Party held July 2 ƒƒ Visit Guam 2017: Year of Love Expo held at Directory Agana Shopping Center July 16 ƒƒ First Guam Summer Beach Fest held July 16 – August 28 ƒƒ Guam celebrated 72nd Liberation Day ƒƒ Third top July in visitor arrivals recorded – 122,996

AUG ƒƒ Best August and Best Month in visitor arrivals recorded – 144,758

SEP ƒƒ Guam won Best Booth Design and Best Folklore Performance at Busan International Travel Fair Sept. 9 - 12 ƒƒ Guam attended JATA Tourism Expo in Japan Sept. 22 - 25 ƒƒ GVB Japan Manager Yuji Mitsumori retired ƒƒ Best Fiscal Year in visitor arrivals recorded – 1.5 million

52 53 A Atlantis Guam, Inc. Copy Express Fiesta Resort Guam Guam Boonie Stompers, Inc. Guam Travelers' Clinic Hideharu Baba, President Jeany Bondoc, Sales Manager Jeffrey W. Schweizer, General Manager Roger Edson, Treasurer Tatsuo Takano, Managing Partner ABC Stores Guam, Inc. Phone: (671) 477-4166 Phone: (671) 646-2679 Phone: (671) 646-5880 Phone: (671) 787-4238 Phone: (671) 727-8251 Aaron Gandaoli, District Manager - Retail Operations Email: [email protected] Email: [email protected] Email: [email protected] Email: [email protected] Email: [email protected] Phone: (671) 646-1871 Email: [email protected] Avis Rent-A-Car Core BBQ First Hawaiian Bank Guam Broadcast Services, Inc. Guam Troika Tours Cathy Mateo, President Hitomi Sako, Owner Lou Sanchez, Sales Manager Yasunori Kawauchi, President Ekaterina A. Sablan, President Access Transport Phone: (671) 646-2857 Phone: (671) 898-1335 Phone: (671) 475-7853 Phone: (671) 648-0614 Phone: (671) 688-8977 Vicente C. Borja, Co-Owner Email: [email protected] Email: [email protected] Email: [email protected] Email: [email protected] Email: [email protected] Phone: (671) 685-6970 Email: [email protected] B Country Club of the Pacific Fish Eye Marine Park Guam Chocolate Guam Tropical Dive Station Lon Lindsey, Director of Golf Akihiro Tani, General Manager Jane Hua, President Yasuhiro Maeda, President Ada's Trust & Investment, Inc. Bank of Guam Phone: (671) 685-3168 Phone: (671) 475-7777 Phone: (671) 472-1308 Phone: (671) 648-4840 P. Sonny Ada, President Jackie Marati, Senior Vice President Email: [email protected] Email: [email protected] Email: [email protected] Email: [email protected] Phone: (671) 472-9830 Phone: (671) 472-5258 Email: [email protected] Email: [email protected] Cunliffe & Cook Flower House Aya Guam EB5 Guam TV Productions, Inc. F. Randall Cunliffe, President Toyohito Yoneyama, President John T. Ryan, Manager Shoji Ogawa, President Advance Management, Inc. Beachin' Shrimp Phone: (671) 472-1824 Phone: (671) 649-1187 Phone: (671) 475-9800 Phone: 646-7670 Monty McDowell, CEO/Principal Broker Jennifer McFerran, Marketing Manager Email: [email protected] Email: [email protected] Email: [email protected] Email: [email protected] Phone: (671) 649-6488 Phone: (671) 646-8100 Email: [email protected] Email: [email protected] Cup & Saucer Bakery and Crepe Cafe Frontier Tours Guam Fast Foods, Inc. Guam Zoological, Botanical & Marine Gardens Veronica Calvo Perez, VP/Executive Chef Mitsuhiro Abe, Owner/President Frank Cruz, General Manager Barbara Cushing, Manager Adventure River Cruise Bestseller Bookstore Phone: (671) 646-7084/5 Phone: (671) 482-5360 Phone: (671) 477-5266 Phone: (671) 646-1477 Brad Kloppenburg, President May Camacho, VP/Operations Email: [email protected] Email: [email protected] Email: [email protected] Email: [email protected] Phone: (671) 646-1941 Phone: (671) 687-3325 Email: [email protected] Email: [email protected] D G Guam Garden Villa B&B Homestay GuamWEBZ Herta Laguana, Owner Rhaj K. Sharma, President Air Busan Big Sunset Dinner Cruise Days Inn Guam G4S Secure Solutions Phone: (671) 477-8166 Phone: (671) 647-7167 Bokyung Moon, General Manager Sudipta Basu, General Manager Matthew Martin, Marketing Director Chris Garde, County Managing Director Email: [email protected] Email: [email protected] Phone: (671) 685-7705 Phone: (671) 788-4729 Phone: (671) 646-3297 Phone: (671) 646-2307 Email: [email protected] Email: [email protected] Email: [email protected] Email: [email protected] Guam GREEN Line Tours Guamzilla Andre Green, Co-Owner Asher Goldenberg, Owner/CEO Alupang Beach Club Birkenstock DD Rentals Galaide Professional Service, Inc. (GPSI) Phone: (671) 797-6007 Phone: (671) 488-1793 Steven Kasperbauer, General Manager Akio Watanabe, President Daniel Duvall, Owner/Manager Albert Yanger, President/Chairman Email: [email protected] Email: [email protected] Phone: (671) 649-5200 Phone: (671) 646-2077 Phone: (671) 646-9208 Phone: (671) 477-3058 Email: [email protected] Email: [email protected] Email: [email protected] Email: [email protected] Guam Hotel & Restaurant Association Gucci Group Guam Inc. Mary P. Rhodes, President Binh Wong, General Manager/Financial Broker AM Insurance Blackfire Forge Guam Deloitte & Touche Gap Phone: (671) 649-1447 Phone: (671) 647-8190 Annmarie T. Muna, President Jarrod Guerrero, Owner/Blacksmith/Bladesmith Takahito Kobayashi, Manager-Japanese Services Rhyan Antonio, Operation Manager Email: [email protected] Email: [email protected] Phone: (671) 477-2650 Email: [email protected] Phone: 646-3884 Phone: (671) 646-4508/10 Email: [email protected] Email: [email protected] Email: [email protected] Guam International Flea Market H Blue Pacific Tours Dee Uy Sumang, Marketing Ambros Inc. Lin Yan, Operations Manager DFS Guam Garden Villa Hotel Phone: (671) 989-6705 Hakuba Taxi Paul S.N. Shimizu, General Manager Phone: (671) 647-8786 Joann Camacho, Business Development Manager Kiyoshi Kawano, General Manager Email: [email protected] It Hyung Cho, Driver/Taxi Manager Phone: (671) 477-1826 Email: [email protected] Phone: (671) 647-3873 Phone: (671) 647-0850 Phone: (671) 688-7882 Email: [email protected] Email: [email protected] Email: [email protected] Guam Jet Ski C Philsan Kim, President Halcyon Marketing Corporation American Printing Corporation Discover Guam Ginza Couture Naoco Phone: (671) 788-6666 Michael Takano, President Lily Yu, Vice President California Pizza Kitchen Bill Aflague, Sr., Vice President Koji Uemura, Owner Email: [email protected] Phone: (671) 777-7422 Phone: (671) 646-7873 Jennifer McFerran, Marketing Manager Phone: (671) 649-8687 Phone: (671) 646-1242 Email: [email protected] Email: [email protected] Phone: (671) 646-8100 Email: [email protected] Email: [email protected] Guam Metro Networks, LLC Email: [email protected] Kevin H. Yamazaki, General Manager Hard Rock Cafe Guam AmOrient Engineering Dusit Thani Guam Resort & Spa Glimpses of Guam Phone: (671) 483-1042 Adonis B. Flores, Chief Financial Officer John Robertson, President Calypso Group Marissa Borja, Marketing Communications & Sharlene Marchesseault, Director of Agency Email: [email protected] Phone: (671) 642-4213 Phone: (671) 472-3301 Reden Terbio, Managing Partner Public Relations Manager Phone: (671) 649-0883 Email: [email protected] Email: [email protected] Phone: (671) 989-2015 Phone: (671) 648-8000 Email: [email protected] Guam National Wildlife Refuge Email: [email protected] Email: [email protected] Emily Sablan, Vistor Services/Park Ranger Harvest Christian Academy Anthology Research (Qmark) GNC Guam Phone: (671) 355-5096 John Marshall, International Program Director Bonnie Lee Alig, Research Director Chamorrita Swimwear E Jenny Yang, Managing Director Email: [email protected] Phone: (671) 488-2757 Phone: (671) 649-7629 Sandrine Stewart, Owner/Designer Phone: (671) 486-1688 Email: [email protected] Email: [email protected] Phone: (671) 488-0890 E-Communications LLC Email: [email protected] Guam Plaza Resort & Spa Email: [email protected] Jayna Park, General Manager Sudipta Basu, General Manager Hawaii Intercontinental Company (HIC) ANZ Guam, Inc. Phone: (671) 979-7788 Golden Marketing Office Supplies Phone: (671) 646-7803 Diane K. Keller, General Manager John Wade, President & CEO Chanel Guam, Inc. Email: [email protected] Emelio Uy, Vice President Email: [email protected] Phone: (671) 647-7833 Phone: (671) 479-9020 Patricia Duenas, General Manager Phone: (671) 734-0136/7 Email: [email protected] Email: [email protected] Phone: (671) 638-0500 Enterprise Rent A Car Email: [email protected] Guam Premier Outlets Email: [email protected] Simon Odoca, President/General Manager Monte Mesa, General Manager Hertz Rent-A-Car Aqua Mind Guam Corporation Phone: (671) 483-0332 Golden Sand Corporation Phone: (671) 647-5138 Michael W. Perrin, General Manager Kazue Otani, President Chesa Guam LLC Email: [email protected] Sandy Lin, President Email: [email protected] Phone: (671) 646-5875 Phone: (671) 646-3666 Cheryl Blas, Manager/Co-Owner Phone: (671) 685-8830 Email: [email protected] Email: [email protected] Phone: (671) 734-0671 Ernst & Young LLP Email: [email protected] Guam Reef & Olive Spa Resort Email: [email protected] John R. Onedara, Country Manager Partner Yasuhiro Kotera, General Manager Hilton Guam Resort & Spa Arluis Wedding Guam Corp. Phone: 649-3700 Graphic Center Phone: (671) 646-6881 Makoto Yasuhara, General Manager Bunichi Yamashita, General Manager Christian Dior Guam Email: [email protected] Jessie Rosario, Vice President of Sales Email: [email protected] Phone: (671) 646-1835 Phone: (671) 647-1215 Angie Kim, Brand Manager Guam & Saipan & Marketing Email: [email protected] Email: [email protected] Phone: (671) 647-0161 Ernst & Young LLP Phone: (671) 472-3072 Guam Sanko Transportation Inc. Email: [email protected] Oscar Miyashita, Senior Advisor Email: [email protected] Takemitsu Noguchi, President/General Manager HIS Guam, Inc. Asia Pacific Financial Management Group Phone: 649-3700 Phone: (671) 646-1548 Tomohiro Murakami, President Melinda Sulit, Vice President of Finance Churrasco Brazilian BBQ & Salad Bar Email: [email protected] Greed Tour Email: [email protected] Phone: (671) 646-9020 & Operations Kenneth Clark, Restaurant Manager Young Sang Park, Owner Email: [email protected] Phone: (671) 472-6400 Phone: (671) 649-2727 EVA Airways Corporation Phone: (671) 649-7535 Guam Seawalker Tours Email: [email protected] Email: [email protected] Angus Chien, General Manager Email: [email protected] Nichol Cruz, Accounting & Admin Manager Holiday Resort & Spa Guam Phone: (671) 648-7226 Phone: (671) 477-3830/31 Kiyoshi Kawano, General Manager Aska Taxi Coco Palm Garden Beach Email: [email protected] Guam ACES Inc. Email: [email protected] Phone: (671) 647-7272 Chang Yi, Taxi Base Manager Hideharu Baba, President Bernabe Lirag, Chairman Email: [email protected] Phone: (671) 787-1448 Guam Shinbun, Inc. Phone: (671) 649-5050 F Phone: (671) 989-1069 Email: [email protected] Email: [email protected] Atsumasa Hanasaka, General Manager Holiday Tours Micronesia (Guam), Inc. Atkins Kroll, Inc. FaiFai Powder Sand Beach Phone: (671) 646-8712 Satoru Murata, President Ernie Galito, Marketing Director Cocos Island Resort Masahiko Yamashita, Director Guam Adventures Email: [email protected] Phone: (671) 649-6850 Phone: (671) 646-1876 Ichikawa Hirohisa, General Manager Phone: (671) 647-5151 Christopher Nelson, President Email: [email protected] Email: [email protected] Phone: 646-2825/6 Email: [email protected] Phone: (671) 989-0900 Email: [email protected] Email: [email protected]

54 55 Hotel Nikko Guam Japanese Language Instruction Lotte Hotel Guam Moda Gino's Outrigger Guam Resort Q-R Masaaki Kawanabe, General Manager Fumio Sawada, Instructor Mike Lee, General Manager Roger Sachdev, Owner Steve Solberg, General Manager Phone: (671) 649-8815 Phone: (671) 632-9042 Phone: (671) 646-6811 Phone: (671) 477-8945 Phone: (671) 649-9000 Quality Distributors Email: [email protected] Email: [email protected] Email: [email protected] Email: [email protected] Email: [email protected] George K. Lai, President Phone: (671) 649-9788 Hotel Santa Fe Guam JC Rentals Guam Louis Vuitton Money Resources, Inc. P Email: [email protected] Bart Jackson, President/General Manager Bernard Untalan, Owner Stephen Tanaka, Financial Controller Carl Peterson, President Phone: (671) 647-8855 Phone: (671) 788-3328/483-3535 Phone: (671) 642-5800 Phone: (671) 646-0000 P.H.R. Ken Micronesia Inc. R&C Tours Guam Inc. Email: [email protected] Email: [email protected] Email: [email protected] Email: [email protected] Takafumi Nogami, Administratative/Asset Shuichi Kato, General Manager Manager Phone: (671) 647-3333 House of Brutus JCB Plaza Lounge Guam M MTN's Wagaya Phone: (671) 646-3860 Email: [email protected] Sheila Bangs, Restaurant Manager Yoshihiro Hattori, General Manager Tae S. Ahn, Owner Email: [email protected]. Phone: (671) 649-0231 Phone: (671) 646-0993 Macy's Phone: (671) 482-8894 com Rakuten Travel Guam, Inc. Email: [email protected] Email: [email protected] Ryan F. Torres, Vice President & Store Manager Email: [email protected] William D. Nault, Director/General Manager Phone: (671) 647-9416 P.H.R. Technical Services Phone: (671) 647-1118 Hyatt Regency Guam Jeff's Pirates Cove Email: [email protected] Mystical Tours and Adventures Tomoyuki Haneda, President Email: [email protected] Sophia Chu, General Manager Jeff Pleadwell, President/CEO Katie F. Black, Owner Phone: (671) 646-3860 Phone: (671) 647-1234 Phone: (671) 789-2683 Magnum Guam Phone: (671) 687-5283 Email: [email protected] Re/Max Diamond Realty Email: [email protected] Email: [email protected] Ikuko Kawano, President Email: [email protected] Patricia Feore, Realtor Phone: (671) 486-0986 Pacific Daily News Phone: (671) 688-6989 I Jin Air Email: [email protected] N Jason Sakazaki, Market Development Director Email: [email protected] Jin Oh Kim, Regional Manager Phone: (671) 479-0500 I Love Guam Phone: (671) 642-2800 Mariana Ocean Nana's Cafe Email: [email protected] Red Door Productions Mika Gibson, Vice President Email: [email protected] Gloria Cavanagh, Executive Vice President Nicol Roberto, Operations/HR Manager Elaine Zabala, Managing Partner Phone: (671) 647-5683 Phone: (671) 648-0770 Phone: (671) 649-7803 Pacific Historic Parks Phone: (671) 647-7227 Email: [email protected] Joe's Jet Ski & Marine Sports Email: [email protected] Email: [email protected] Cindy Rapadas, Regional Manager Email: [email protected] Joseph Stadler, President Phone: (671) 477-7278 Iruka Watching Adventure Phone: (671) 989-8687 Marianas Handicrafts National Car Rental Email: [email protected] Ride the Duck LLC. Brad Kloppenburg Email: [email protected] Marina Pizarro, Owner Mari Buensuceso Sudipta Basu, General Manager Phone: (671) 649-1941 Phone: (671) 646-4270 Email: [email protected] Pacific Island Holidays, LLC Phone: (671) 788-4729 Email: [email protected] JP Superstore Email: [email protected] Yasuhide Torigoe, President/COO Email: [email protected] Rosalino Paurillo, JP Operations Manager National Office Supply Phone: (671) 648-7441/2 Ishii Brewing Company Phone: (671) 646-7803 Market Research & Development, Inc. Emelio Uy, Vice President Email: [email protected] RIM Architects (Guam), LLC Toshiyuki Ishii, President Email: [email protected] Jay R. Merrill, President Phone: 734-0314 Christine L. Wolke, Principal Phone: (671) 747-0868 Phone: (671) 635-1122 Email: [email protected] Pacific Islands Club Phone: (671) 477-2111 Email: [email protected] Jungle Jim Island Adventures Email: [email protected] Ben Ferguson, General Manager Email: [email protected] James Davies, Owner/Travel Coordinator Net Tours Phone: (671) 646-9171 Island Banners & Signs Phone: (670) 285-7571 Master Tours Inc. John S. Ko, General Manager Email: [email protected] Roberto Fracassini Productions Jun Distor, General Manager Email: [email protected] Cheng-Horng Yu, General Manager Phone: (671) 632-0583 Roberto Fracassini, Executive Director Phone: (671) 649-4581/89 Phone: (671) 646-4268 Email: [email protected] Pacific Place Phone: (671) 632-9037 Email: [email protected] K Email: [email protected] Gregory Hartkopf, General Manager Email: [email protected] Nippon Rent A Car Phone: (671) 969-3500 Island Club Tour Kento's Mer-es Taxi Hideharu Baba, President Email: [email protected] Romantic Guam Corporation Tony Liu, General Manager Shuhei Kuroishi, Asset Manager Cesar Mercado, Taxi Base Manager Phone: (671) 646-5050 Jing Li, Manager Phone: (671) 646-0197 Phone: (671) 646-3860 Phone: (671) 686-3270 Email: [email protected] Pacific Star Resort & Spa Phone: (671) 788-9849 Email: [email protected] Email: [email protected] Roy Abraham, General Manager Email: [email protected] Micromed Suppliers Nippon Travel Agency (Mach Tour) Phone: (671) 649-7827 Island Journey Guam Corporation Kloppenburg Enterprises, Inc. Gerald Perez, Vice President Akio Tsuna, President Email: [email protected] Rootz Hill’s Grill House Kimiko Obayashi, Tour Guide Brad Kloppenburg, President Phone: (671) 565-6633 Phone: (671) 646-7817 Blessy Olandez, Marketing Manager Phone: (671) 777-3927 Phone: (671) 649-1941 Email: [email protected] Email: [email protected] PacRim Marketing Group, Inc. Phone: (671) 646-7803 Email: [email protected] Email: [email protected] Dave Erdman, President & CEO Email: [email protected] Micronesian Assistance, Inc. O Phone: (808) 949-4592 Ruder Integrated Marketing Strategies Island Time Magazine L Sumi Kuba, Assistant General Manager Email: [email protected] Yusuke Imazu, President Phone: (671) 649-8147 Ocean Guam Stephen Ruder, President Phone: (671) 646-7485/6 Ladera Towers Email: [email protected] Yasumitsu Sakai, President Pactours, LLC. Phone: (671) 635-1126 Email: [email protected] Karen Wu, Administration Director Phone: (671) 685-2860 Ana Marie M. Franquez, Manager Email: [email protected] Phone: (671) 734-1161 Micronesia Mall Email: [email protected] Phone: (671) 649-3221 Island Wines & Spirits Email: [email protected] Vic Lo, Vice President Operations Manager Email: [email protected] S John T. Calvo, General Manager Phone: (671) 649-2470 Oceans Guam Phone: (671) 635-5891 Lam Lam Tours & Transportation Email: [email protected] Yu Tanabe, General Manager Paul's S&P Corp Real Estate Guam Email: [email protected] Jun Hiyoshi, President Phone: (671) 648-5318 Pichet Sachdev, Vice President Suki Puanglo, Vice President Phone: (671) 646-1028 Micronesia Mall Stadium Theatres Email: [email protected] Phone: (671) 649-0408 Phone: (671) 482-3336 IT&E Email: [email protected] Kit Lanuza, General Manager Email: [email protected] Email: [email protected] Logan Reyes, Marketing Services Manager Phone: (671) 687-6039 Oceanview Hotel & Residences Phone: (671) 922-4439 Landscape Management Systems Email: [email protected] Jasmin Quiambao, Sales Manager P.H.R. Club S2 Club Guam Email: [email protected] Theresa Crisostomo, Client Relation Manager Phone: (671) 646-2300 Shuhei Kuroishi, Business Development Manager Tomomi Kannari, Assistant General Manager Phone: (671) 647-2617 Micronesian Aviation Systems, Inc. Email: [email protected] Phone: (671) 647-2582 Phone: (671) 688-1163 ITC Logistics, LLC Email: [email protected] Minoru Miyaji, President Email: [email protected] Email: [email protected] Elaine Zabala, Managing Partner Phone: (671) 473-9595 Ohasu Projects LLC Phone: (671) 649-0231 Law Office of Cynthia V. Ecube Email: [email protected] Maho Quinene, President Plaza Shopping Center Sail's BBQ Email: [email protected] Cynthia Ecube, President Phone: (671) 687-0274 Amir Alavi, Manager Dennis Salenga, Corporate Executive Chef Phone: (671) 472-8889 Micronesian Divers Association, Inc. Email: [email protected] Phone: (671) 646-1384 Phone: (671) 649-6264 J Email: [email protected] Lee Webber, President Email: [email protected] Email: [email protected] Phone: (671) 472-6324 One Stop Travel, Inc. J. Flores Inc. LeoPalace Guam Resort Email: [email protected] Norman Chang, Manager Pleasure Island Marketing Group Sakura Taxi Judy Flores, Owner Toshi Doi, CEO/General Manager Phone: (671) 646-7576 Tatsuo Takano, Director Hang Suh Choi, Taxi Base Manager Phone: (671) 828-8040 Phone: (671) 300-7789 Micronesian Hospitality, Inc. Email: [email protected] Phone: (671) 727-8251 Email: (671) 687-2822 Email: [email protected] Email: [email protected] Norio Nakajima, President/General Manager Email: [email protected] Phone: (671) 646-6300 Onward Beach Resort SandCastle, Inc. Japan Airlines Int'l Co., Ltd. Live Guam Marketing & Entertainment Email: [email protected] Yoshiaki Kanemitsu, Assistant General Manager PMT Guam Corporation Sudipta Basu, General Manager Katsunobu Funaba, Admin Manager Choi Dongsin, President Phone: (671) 647-7777 Tadashi Echikawa, President/General Manager Phone: (671) 646-6800 Phone: (671) 642-6421 Phone: (671) 649-7977 MidPac Distributors Email: [email protected] Phone: (671) 727-7173 Email: [email protected] Email: [email protected] Email: [email protected] John T. Calvo, President Email: [email protected] Phone: (671) 635-5891 Onward Mangilao Golf Club Sanford Technology Group LLC Japan Bus Lines (JBL) Lotte Duty Free Guam, LLC Email: [email protected] Takako Kano, Sales Manager Puntan Dos Amantes Dave N. Sanford, Vice President Shun Matsumoto, Owner/President Jamie Lee, CEO Phone: (671) 734-1111 Terry Debold, Public Relations & Sales Phone: (671) 472-2896 Phone: (671) 488-0371 Phone: (671) 969-3043 Miki Taxi Service Email: [email protected] Phone: (671) 727-4074 Email: [email protected] Email: [email protected] Email: [email protected] Hong Soon Im, President Email: [email protected] Phone: (671) 646-2444 Onward Talofofo Golf Club Sato Motonobu Promotion Service Company Email: [email protected] Takako Kano, Sales Manager Motonobu Sato, Owner Phone: (671) 789-5555 Phone: (671) 688-4408 Email: [email protected] Email: [email protected]

56 57 Scuba Company Marine Sports Tarza Water Park Triple J Five Star Wholesale Foods INDIVIDUAL LISTINGS Steven B. Cruz Tina Arriola, Co-Owner Rey Ibanez, Sales & Marketing Manager Jim Herbert, General Manager Email: [email protected] Phone: (671) 649-3369 Phone: (671) 646-7803 Phone: (671) 637-7576 Esther Ada Email: [email protected] Email: [email protected] Email: [email protected] Email: [email protected] Art Day Phone: (671) 482-8585 Sea Grill Tellmeclub Tropical Beach House Guam Patty Ada Email: [email protected] Josh Suka, Restaurant Manager Yuji Katagiri, Vice President Satoru Wada, Owner Phone: (671) 472-9830 Phone: (671) 649-6637 Phone: (671) 646-5682 Phone: (671) 647-0956 Email: [email protected] Jennifer DeRosas Email: [email protected] Email: [email protected] Email: [email protected] Phone: (671) 688-9973 Loriegene Aflague Email: [email protected] Security Title Inc. Ten Boat Charter Tropical Productions Inc. Phone: (671) 645-8115 Kim Anderson-Young, President Masao Tembata, President John T. Calvo, General Manager Email: [email protected] Reuel Drilon Phone: (671) 647-8102 Phone: (671) 477-6203 Phone: (671) 635-5891 Email: [email protected] Alexis Aguilo Email: [email protected] Email: [email protected] Email: [email protected] Email: [email protected] Gina Duenas Email: [email protected] Sejong Korean Restaurant Thai Airways Tumon Bay Capital Hotel Francis Aguon Alex Baik, General Manager Aurellia David Helen Yu Hu, Vice President/Assistant GM Email: [email protected] Kyle Duenas Phone: (671) 649-5556 Phone: (671) 969-8424 Phone: (671) 646-3903 Email: [email protected] Email: [email protected] Email: [email protected] Email: [email protected] Marian Aldan-Pierce Email: [email protected] Angela Eustaquio Sheraton Laguna Guam Resort The Bayview Hotel Tumon Bay Lobster & Grill Email: [email protected] Hillary Martinez James Santos Amilyn Salas, Director of Sales Jasmin Quiambao, Sales Manager Niko Yu, President Grace Anderson Email: [email protected] Email: [email protected] Phone: (671) 646-2222 Phone: (671) 646-2300 Phone: (671) 646-9898 Email: [email protected] Peter Fabia Email: [email protected] Email: [email protected] Email: [email protected] Email: [email protected] Martin Matthews Phillip M. Schrage Antonette Arceo Email: [email protected] Phone: (671) 649-2470 Skydive Guam Inc. The Beach Bar & Grille Restaurant Turtle Tours Email: [email protected] Ben Ferguson Email: [email protected] Ricky Woodall, General Manager Sudipta Basu, Group General Manager Bruce E. Kloppenburg, President Phone: (671) 646-9171 Lyndsay McShane Phone: (671) 475-3483 Phone: 649-7263 Phone: (671) 649-1941 Anita Artero Email: [email protected] Email: [email protected] Steven J. Streib Email: [email protected] Email: [email protected] Email: [email protected] Email: [email protected] Phone: (671) 647-4032 Susan Fryer Shigenori Miyoshi Email: [email protected] Gina Bamba Artero Phone: (671) 646-6803 Phone: (671) 646-3860 Snap Guam Studios The Houamla Collection of African Arts U-Z Sean De Leon, Owner/Photographer Dr. Diambra Odi, Owner Email: [email protected] Email: [email protected] Email: [email protected] Daniel Taimanglo Phone: (671) 989-7427 Phone: (671) 486-5613 Umitrip (Guam) Corporation Email: [email protected] Email: [email protected] Email: [email protected] Jason Miller, Financial Manager Kazunori Atsuta Manny Gabriel Paula Monk Phone: (671) 989-8039 Email: [email protected] Email: [email protected] Phone: (671) 483-8591 Telo Taitague Starts Guam Golf Resort Inc. The Island King Imports Email: [email protected] Email: [email protected] Email: [email protected] Noboru Izumi, General Manager India Sekiguchi, President Vicente Babauta Ellen Mae Garcia Email: [email protected] Email: [email protected] CPA/PFS N. Oscar Miyashita Tatsuo Takano Phone: (671) 632-1111 Phone: (671) 646-1263 Umitrip (Guam) Corporation Phone: (671) 687-9595 Email: [email protected] Email: [email protected] Email: [email protected] Luis Liu, Director Eriko Balbin Elle Guerrero Email: [email protected] Phone: (671) 989-8039 Email: [email protected] Email: [email protected] Shirley Tan Strike Zone Batting Cages The Kracked Egg Email: [email protected] Keiko Nishida Phone: (671) 649-2470 Bill Bennett, Owner/Operator Lory Tydingco, President Gary Basbas Francis Guerrero Email: [email protected] Email: [email protected] Phone: (671) 649-9663 Phone: (671) 648-0881 UnderWater World Email: [email protected] Email: [email protected] Email: [email protected] Email: [email protected] Jeff Schindler, General Manager Takafumi Nogami Heidi Tandoc Phone: (671) 649-9191 Mari Bejerana Tomoyuki Haneda Phone: (671) 646-3860 Email: [email protected] Stroll The Laundry Solutions Email: [email protected] Email: Phone: (671) 646-3860 Email: [email protected] Amitpal Sachdev, CEO/Founder Rajkumor Parangusam, President/Owner Email: tomoyuki.haneda@ Linda Templo Phone: (671) 647-8765 Phone: (671) 483-7632 United Airlines Mellanie Borcione h.premierhotel-group.com Emma Patawaran Email: [email protected] Email: [email protected] Email: [email protected] Samuel Shinohara, Managing Director Email: [email protected] Email: [email protected] Phone: (671) 645-8595 Monica Inciong Marissa Tinsay Summer Dream Information The Product Solutions Email: [email protected] Adrienne Camacho Email: [email protected] Tony Paurillo Phone: (671) 645-8775 Yoon Kwak, Managing Director Rajkumor Parangusam, President/Owner Email: Email: [email protected] Email: [email protected] Phone: (671) 969-3004 Products: (671) 483-7632 University of Guam Sayumi Ishioka Email: [email protected] Email: [email protected] Dr. Anita Borja Enriquez, Senior Vice President Jesse Camacho Phone: (671) 649-2470 Clarissa Perez Amy Tiong Phone: (671) 735-2994 Email: [email protected] Email: gotomicronesiamall@gmail. Phone: (671) 645-8850 Email: [email protected] Summer Dream Travel Service The Visitor's Channel, LLC. Email: [email protected] com Email: [email protected] Kang Don Lee, Optional Tour Sales Manager Troy Williams, Director of Sales Joann G. Camacho Charlene Turla Phone: (671) 969-3004 Phone: (671) 788-8978 Valley of the Latte LLC Email: [email protected] Masaaki Kawanabe Mai Perez Email: [email protected] Email: [email protected] Email: [email protected] David B. Tydingco, Managing Director Phone: (671) 649-8815 Phone: (671) 656-6803 Phone: (671) 789-3342 John T. Camacho Email: [email protected] Email: [email protected] Twin Palms BNB Phone: (671) 647-5138 Sunny Divers The Westin Resort Guam Email: [email protected] Phone: (671) 688-4372 Yu Tanabe, President Harrison Cho, General Manager Email: [email protected] Shuhei Kuroishi Milan Rabold Email: [email protected] Phone: (671) 648-0711 Phone: (671) 647-0902 Veltra Corporation Phone: (671) 646-3860 Email: [email protected] Ron Cannoles Email: [email protected] Email: [email protected] Hikaru Ito, Manager Email: [email protected] Eddie Valeroso Email: [email protected] Email: [email protected] Phone: (813) 5367-3611 Marie Ranes Lisa Lamorena Email: [email protected] Suntees Tiffany & Co. Email: [email protected] Carlo Carino Email: [email protected] Donna Williams Ravi Dewan, Owner Delfin Andres, Director Email: [email protected] Janet Rapadas Email: [email protected] Phone: (671) 646-8164 Phone: (671) 649-8012 Vivian Educational Boarding Institute Jewel Leon Guerrero Email: [email protected] Email: [email protected] Email: [email protected] Tai-Wei Yu, President Renee Chisolm Email: [email protected] Roberta Yamamoto Phone: (671) 646-5858 Email: [email protected] Rochelle Rasco Email: [email protected] T Tourism Education Council Email: [email protected] Keith Leon Guerrero Email: [email protected] Heidi M. Ballendorf, Coordinator Terry Chung Email: [email protected] Godofredo Yamon T Galleria Phone: (671) 687-4505 Watabe Wedding Email: [email protected] Janelle Redilla Phone: (671) 635-1101 Lyndsay McShane, Human Resources Director Email: [email protected] Katsuhiko Yoshida, General Manager Alex Lim Email: [email protected] Email: [email protected] Phone: (671) 647-3873 Phone: (671) 647-0275 Tamara Leah Concepcion Phone: (671) 649-2470 Email: [email protected] Toyota Rent A Car Email: [email protected] Email: tamaraleah.concepcion@ Email: [email protected] David Reyes Makoto Yasuhara Ernie Galido, Director of Marketing dfs.com Email: [email protected] Phone: (671) 635-1101 Talofofo Falls Resort Park & Communication WDI International Inc. Lon Lindsey Email: [email protected] Jin Ok Kim, General Manager Phone: (671) 646-1876 Suguru Ishiguro, VP of Operations Hawaii/Guam Madelaine Cosico Phone: (671) 685-3168 Julia Alicia Roberto Phone: (671) 828-1150 Email: [email protected] Phone: (671) 646-7531 Phone: (671) 647-1234 Email: [email protected] Email: [email protected] Email: [email protected] Email: [email protected] Travel Bag, Inc. Maria Ana Crame Jerry Loftis Dioni R. Rosario Tamuning Plaza Hotel Jocelyn Perez, Operations Manager Wyndham Garden Guam Email: [email protected] Email: [email protected] Email: [email protected] Young Han, General Manager Phone: (671) 472-2653 Sunardi Li, General Manager Phone: (671) 649-8646 Email: [email protected] Phone: (671) 646-3060 Craig Cruz Gabriel Manny Dennis Sakamoto Email: [email protected] Email: [email protected] Email: [email protected] Email: [email protected] Email:[email protected] Trench Fest Guam John O'Mallan, Talent Buyer Francine Cruz Justion Marion Cristina Sala Taniguchi Ruth Makio Architects Zip Guam, Inc. Email: [email protected] Micheal Makio, President Phone: (671) 486-9397 Trevor Takasu, President Phone: (671) 483-8659 Email: [email protected] Phone: (671) 475-8772 Email: [email protected] Phone: (671) 646-9471 Email: [email protected] Rose Cruz Kazumi Sala Email: [email protected] Email: [email protected] Email: [email protected] Email: [email protected]

58 59 SHOP GUAM e-FESTIVAL 2016 GUAM LIVE INTERNATIONAL MUSIC FESTIVAL Art, Culture December 1, 2016 - February 4, 2017 | Tumon June 3 | Governor Joseph Flores Memorial Park The Shop Guam Festival began in 2012 as a global social The 4th annual GUAM LIVE International Music Festival is & Festivals media campaign by Guam Visitors Bureau (GVB) that a two-day music event showcasing top bands and artists aimed to create an interactive shopping experience from the US, Japan, Korea, Guam and more performing live highlighting Guam as a modern, fashionable and diverse in Tumon. It is destined to be the biggest music event in destination to shop. Now in its fifth year, Shop Guam has Guam’s history with thousands of local and international transformed into an e-Festival that fully embraces the music lovers expected to attend. vision of “Smart Tourism.” Expect a revolutionary mobile Contact: Kraig Camacho | T: 646-5278/9 shopping experience as the new Shop Guam app generates E: [email protected] on-location sensor mobile marketing as a fresh way to discover Guam’s shopping and activities. This will also be GUAM BBQ BLOCK PARTY the first year GVB will no longer print coupon booklets July 1 | Pleasure Island, Tumon for Shop Guam but instead, offer a new Savings Passport The Guam BBQ Block Party is the ultimate celebration of to encourage mobile app downloads for opportunities to Guam’s authentic culinary traditions and Håfa Adai Spirit. win monthly shopping prizes. The app will additionally be Admission is free for this event that boasts delicious BBQ available in six different languages. from the island’s top grill masters, live performances from Contact: Catherine Bungabong | T: 687-2696 local musical artists, vendors selling made-in-Guam goods E: [email protected] and cultural dances and demonstrations. We’re closing down the street in Pleasure Island for this fun-filled, family GUAM ART EXHIBIT (POW WOW GUAM) event! TBD | The Plaza Contact: Dee Hernandez | T: 646-5278/9 GAX (Pow Wow) features Guam's most talented up-and- E: [email protected] coming artists. Contact: Josh Agerstrand | T: 486-8550 GUAM INTERNATIONAL FILM FESTIVAL E: [email protected] September 26 - 30 | Agana Center Stadium Theatres W: facebook.com/guamartexhibit The Guam International Film Festival (GIFF) is an annual event showcasing independent films from across the world. The mission of GIFF is to foster the growth of cultural NEW YEAR’S EVE FIREWORKS identity and understanding through the art of filmmaking. January 1 | Tumon Bay GIFF aims to unify, celebrate and showcase to the region As the New Year’s Eve celebrations kick off and the and the world, the collective experience through the countdown begins, local residents and visitors alike look to universal medium of film. the skies to enjoy a New Year’s Eve Fireworks display over Contact: Don Muna | T: 488-2468 beautiful Tumon Bay. Each year, witness America’s first W: guamfilmfestival.org fireworks celebration! T: 646-5278/9 | E: [email protected] ELECTRIC ISLAND FESTIVAL June 24 - 25 | Guam International Raceway Park GUAM MICRONESIA ISLAND FAIR Electronic Music has captured the World by storm over May 3 - 7 | Paseo de Susana the past 10 years emerging from the underground to the The Guam Micronesia Island Fair is the annual signature forefront of today’s pop culture revolution. The time has cultural event of the Guam Visitors Bureau, showcasing come again for Guam to emerge in to the Global electronic the vibrant cultures of Micronesia for nearly 30 years. music movement. What was merely a concept four years Experience the best of Micronesia in one exciting weekend ago is now the most anticipated event Guam has witnessed featuring master carvers, blacksmiths, traditional sailing in recent years. EIF is fueled by the Millennials and made experts, jewelers, weavers, dancers, musicians and chefs for the open minded; a vision to unite people from all walks and see first hand customs that have been in place and of life through music and good vibes. perpetuated for the millennia. Contact: Andrew Hong Contact: Dee Hernandez E: andrew@6amgroup | W: electricislandfestival.com T: 646-5278/9 | E: [email protected] JAPAN AUTUMN FESTIVAL (“AKIMATSURI”) AGAT MANGO FESTIVAL TBD | Governor Joseph Flores Memorial Park May 26 - 28 | Agat Community Center The annual Japan Autumn Festival (“Akimatsuri”) has An enjoyable event for both participants and visitors evolved to become one of Guam’s most reputable cultural with a platter of mango activities, contest, displays, gathering, where visitors of all ages are presented with entertainment, food and fun. Most notably see Agat’s a traditional Japanese Festival including entertainment southern hospitality and the islands talent that will be from Japan and locally and treated to a variety of there to entertain. Peruse through the various booths and Japanese cuisine and amusing games for the children. demonstrations. This celebration has become the main venue where local Contact: Agat Mayor’s Office | T: 565-4335 residents and the Japanese community come together as E: [email protected] one, to bond and enjoy each other’s presence. W: mangofestivalgu.com T: 671-646-8066 | E: [email protected]

60 61 Sports

GUAM GOVERNOR’S CUP LADIES GOLF 2017 GUAM FUTURES TENNIS TOURNAMENT TOURNAMENT May 29 - June 3 | Hilton Guam Resort & Spa February 16 - 17 | LeoPalace Resort The Guam Futures is an annual International Tennis A tournament comprised of a regular tournament with 100 Federation (ITF) Pro Circuit tournament, realized with JLPGA members and a Pro-Amateur and JTB Koncha golf tremendous support from the Japan Tennis Association. tournament. The summer tournament attracts touring professional Contact: Mr. Toshiro Doi | T: 300-7792 tennis players worldwide to Guam to compete for coveted E: [email protected] world-ranking points. The majority of professional players W: guamgolf.jp come from Japan and other East Asian countries, as well as Australia and the United States. The tournament’s 39TH ANNUAL SMOKIN’ WHEELS RACING WEEKEND main draw features both singles and doubles play, with April 7 - 9 | Guam International Raceway Park a qualifying round held prior to the start of main draw The Legendary Smokin’ Wheels Racing kicks off Friday events. night at the drag strip and continues the next day with Contact: Torgun Smith | T: 687-5483 motor sports competitions including a Fiesta car show E: [email protected] and Drag Racing Finals. Sunday caps off with the Smokin’ W: guamtennisfederation.com Wheels Off-Road Buggy Endurance, Smokin’ Grills BBQ competition and Mud Drags. With non-stop action, GUAM KO’KO’ KIDS FUN RUN 2017 awesome food and racing, you won’t want to miss this once October 28 | Hagåtña a year motorsports festival! The Guam Ko’ko’ Kids Fun Run is a fun-filled family event Contact: Henry Simpson | T: 727-5382 featuring a 0.6K, 1.6K and 3.3K Fun-Run for children ages E: [email protected] | W: guamraceway.com 4-12 years old. All runners receive a t-shirt, finisher’s medal and a chance to win awesome prizes including Gold, Silver 5TH ANNUAL UNITED AIRLINES GUAM MARATHON and Bronze Medals for the top three boys and girls in each April 9 | Governor Joseph Flores Memorial Park division. Guam Sports Events, Inc. has partnered with United Contact: Kraig Camacho | E: [email protected] Airlines, as the title sponsor, and the Guam Visitors Bureau E: [email protected] to present the United Airlines Guam Marathon (UGM). The W: guamkokoroadrace.com event, formerly known as the Guam International Marathon (GIM) includes full marathon, half marathon, 10K and 5k GUAM KO'KO' HALF MARATHON race distances. All races start and finish on Pale San Vitores October 29 | Hagåtña Road in front of Governor Joseph F. Flores Memorial Park Named after Guam's territorial bird, the Guam Ko'ko' Half (Ypao Beach), Tumon. Get geared up and share with your Marathon celebrates 12 years of running featuring a new family and friends. course in the capital city of Hågatña. Runners can choose 3:00am MARATHON START | 4:30am HALF MARATHON from a half marathon, 10k & 5k run/walk to discover historic START | 5:00am 10K START | 6:00 am 5K START Hågatña. Contact: Ben Ferguson | T: 646-9171 Contact: Kraig Camacho | E: [email protected] E: [email protected] 2017 COCOS CROSSING W: guamkokoroadrace.com May 28 | Merizo Pier Swimmers have the choice of four popular options to suit TOUR OF GUAM CYCLING their levels, which also include kilometer races to help December 10 | Central and Southern Guam swimmers training for international events. Swimmers now The Tour of Guam is Guam’s most prestigious competitive may compete for awards in the 5k Race, which is from cycling event. The event serves as the annual National Cocos Island to the Merizo public pier, and 10k Race, which Championship for Guam’s cycling athletes and also serves goes from the Merizo public pier across to Cocos Island as the signature competitive cycling event for age group and then back to the Merizo public pier; or they can test racers from Guam and the CNMI. Two courses are featured their personal mettle in the 2.5 Mile Swim, which goes for both races including the 105km course and the 42km from the Merizo public pier across to Cocos Island, and course. the Neptune Swim, which allows swimmers to use a mask, Contact: Ben Ferguson | T: 646-9171 snorkel and fins for the 2.5 Mile Swim. E: [email protected] Contact: Timothy Fedenko | T: 898-8466 W: tourofguam.com E: [email protected]

62 63 Event 2017 Snapshots Guam Events

DATE EVENT LOCATION Dec 1, 2016 - Feb 4, 2017 2016 Shop Guam e-Festival Tumon Jan 1 New Year’s Eve Fireworks Tumon Bay JAN Jan 14 Slammed Society/O„set Kings Guam International Raceway Park

Feb 4 VOLT: RAW - Strong Man Competition Governor Joseph Flores Memorial Park

FEB Feb 16-17 Guam Governor’s Cup Ladies Golf Tournament LeoPalace Resort

Apr 1 VOLT: Apocalypse Paseo Park, Hagåtña Apr 7-9 39th Annual Smokin’ Wheels Racing Weekend Guam International Raceway Park APR Apr 9 5th Annual United Airlines Guam Marathon (UGM) Governor Joseph Flores Memorial Park

May 3-7 Guam Micronesia Island Fair Governor Joseph Flores Memorial Park May 26-28 11th Annual Agat Mango Festival Agat Community Center

MAY May 28 2017 Cocos Crossing Merizo Pier May 29 - Jun 3 2017 Guam Futures Tennis Tournament Hilton Guam Resort & Spa

Jun 3 GUAM LIVE International Music Festival Governor Joseph Flores Memorial Park Jun 18 VOLT: Father’s Day 5K Trail Run/Walk Two Lovers Point Jun 24-25 Electric Island Festival Guam International Raceway Park JUN Jun 28 VOLT: SUPFEST 3 Hyatt Regency Guam TBD 73rd Liberation Day Carnival TBD

Jul 1 Guam BBQ Block Party Pleasure Island, Tumon Jul 21 73rd Liberation Day Parade Hagåtña

JUL TBD 73rd Liberation Day Carnival TBD TBD Guam Art Exhibit (GAX) Annual Gallery The Plaza

Sep 3 VOLT: KONQER “The Blade Runner” (aka K5) Guam

Guam International Film Festival (GIFF) SEP Sep 26-30 Agana Center Stadium Theatres Fall International Showcase

Oct 28 Guam Ko’ko’ Kids Fun Run Hagåtña

OCT Oct 29 Guam Ko'ko' Half Marathon Hagåtña

Nov 10 - Feb 28, 2018 2017 Shop Guam e-Festival Tumon NOV

Dec 10 Tour of Guam Cycling Central and Southern Guam Dec 10 VOLT: Guam Sports Festival Paseo Park, Hagåtña DEC TBD Japan Autumn Festival Governor Joseph Flores Memorial Park

*Event information subject to change. GVB SIGNATURE EVENT

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