How Ich Bin Ein Star – Holt Mich Hier Raus Fascinates Viewers, Advertisers and Critics Alike
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week 4 / 23 January 2014 GOING BANANAS How Ich bin ein Star – Holt mich hier raus fascinates viewers, advertisers and critics alike The Netherlands North America France Spain Bert Habets named American Idol: For radio to “Happy ending” “Broadcaster of the two–night premiere retain its for El tiempo entre year 2013” freedom costuras week 4 / 23 January 2014 GOING BANANAS How Ich bin ein Star – Holt mich hier raus fascinates viewers, advertisers and critics alike The Netherlands North America France Spain Bert Habets named American Idol: For radio to “Happy ending” “Broadcaster of the two–night premiere retains its for El Tiempo Entre year 2013” freedom Costuras Cover Sonja Zietlow and Daniel Hartwich, presenters of Ich bin ein Star – Holt mich hier raus! Publisher RTL Group 45, Bd Pierre Frieden L-1543 Luxembourg Editor, Design, Production RTL Group Corporate Communications & Marketing k before y hin ou T p r in t backstage.rtlgroup.com backstage.rtlgroup.fr backstage.rtlgroup.de QUICK VIEW Bert Habets named “Broadcaster of the year 2013” RTL Nederland p. 8 American Idol: a two-night premiere FremantleMedia North America p. 9–10 The fascination of the jungle RTL Television For radio to p.4–7 retain its freedom Fun Radio / RTL 2 p. 11 “Happy ending” for El tiempo Big Picture entre costuras p.14 Atresmedia p. 12–13 SHORT NEWS p. 15 PEOPLE p. 16–17 “GIVE US Gone are the days when people feared “the demise of Western THIS DAY civilization” was imminent when Ich bin ein Star – Holt mich hier raus! ran on TV. OUR GUILTY Nowadays, not only do viewers love it, it’s popular with advertisers and the press as well. PLEASURE” Germany – 23 January 2014 RTL Television The presenters of Ich bin ein Star – Holt mich hier raus!, Sonja Zietlow (left) and Daniel Hartwich 4 When Ich bin ein Star – Holt mich hier raus! (I’m a Celebrity – Get Me Out of Here!) fi rst went on air in 2004, a cry of indignation rang out throughout the German press. At the time, Spiegel asked Gerhard Zeiler, then Head of RTL Television and CEO the RTL Group: “Is Western civilization doomed?” But the format – which was popular with viewers from the beginning, with as many as 10 million viewers tuning in at the time – has since arrived in the Arts pages. Shortly before the start of the new season, Bild.de noted: “The ‘jungle camp’ has taken over the The actor Winfried Glatzeder in a bushtucker trial arts pages and is the darling of academics.” In 2013, Ich bin ein Star – Holt mich hier raus! was actually The big day fi nally arrived on 17 January 2014. nominated for the renowned Grimme Award. The hit show returned for its eighth season with new stars, new trials, lots of surprises, plenty of jungle fun. Eleven new, cheerful public personas set out on the biggest adventure of their lives: TV presenter Mola Adebisi, singer Marco Angelini, singer Gabby de Almeida Rinne, TV presenter Jochen Bendel, actress Corinna Drews, actor Winfried Glatzeder, model Larissa Marolt, Bachelor candidate Melanie Müller, comedienne Tanja Schumann, fashion designer Julian Stoeckel, and German pop singer Michael Wendler, who has already left the jungle, but quickly regretted his decision. In season eight, the candidates again spend sixteen days in Australia coping with memorable bushtucker trials and the affectionately cynical comments of the presenting duo Sonja Zietlow and Daniel Hartwich – who became – presenter in 2013, succeeding Dirk Bach who died in late 2012. The team harmonises well. Hartwich recalls: “I didn’t properly realise until after the fi rst show that this could have really backfi red for me. If I had screwed up in the fi rst episode, and had everyone against me, it would Singer Gabby de Almeida Rinne during the ‘treasure hunt’ have been two excruciatingly long weeks in Australia. So I’m very grateful that it went so well.” What is it about the show that fascinates viewers, Sonja Zietlow adds: “At the time, a lot of people advertisers and critics alike? The online edition of wanted to see you choke. Dirk wasn’t there Bild explored the question and concluded, among anymore, and many felt that they didn’t want to see other things: “The ‘jungle camp’ possesses the Daniel on the show… But you managed to win over coherence of a Greek drama: the time, place and the grumblers and it turned out they didn’t think you number of people are set, the rules are clear. A were so bad after all.” real blessing in our interactive, unmanageable and accelerated world in which space and time seem In addition to the challenges of the Outback, the to be disintegrating.” The 19 January edition of celebrities will again have to submit to the whims of Welt am Sonntag complained: “People like to the audience. Each day, viewers phone in to vote for demonise the ‘jungle camp’. Wrongfully so.” And who should complete the daily jungle trials during went on to explain: “So what viewers do when they the fi rst week. Each day of the second week, the watch the show is a continual checking of conduct celebrity who receives the fewest calls leaves and norms. It is an exercise to sharpen one’s moral the camp. After a week, some of the candidates powers of judgment.” already suffer from cabin fever. The viewers have voted for Larissa Marolt to do the bushtucker trial every day so far, and her results have caused some commotion in the camp. Next > 5 Do the presenters pity the more or less famous candidates? “No: 99 per cent of the candidates leave the camp in better shape than when they moved in: thinner, more beautiful, and more popular,” says Zietlow. For the team, two weeks of live programming from Australia represent a special challenge. Despite the nine-hour time difference, the production stays in the German time rhythm. The show has to be prepared overnight – this is when clips are produced and presenter texts are written. When the show airs in Germany, at 22:15, it’s early morning in Australia: 7:15. Zietlow says: “I get up at night, when it’s dark. And you have to sleep during the day. It’s not easy, but I know that it’s only temporary and I always look forward to the show.” Viewers clearly appreciate their efforts. Ich bin ein Star – Holt mich hier raus! regularly scores top ratings. The season opener on 17 January was watched by 7.66 million viewers, with viewership peaking at more than 8 million on 22 January. Viewers aren’t the only ones who love the show. More and more advertisers are interested in Ich bin ein Star – Holt mich hier raus! In Werben & Verkaufen, a trade magazine for the media industry, Julian Weiss, Head of Marketing at IP Germany, declares: “The interest from advertisers across all The Bachelor candidate Melanie Müller in a bushtucker trial industries is huge. Never before has the jungle been as highly sought after as this year.” Germany will not only talk about the Outback, he said, “but also about our clients’ products.” All video clips of the highlights from the And the press? On the day after the season opener, ‘Jungle Camp’ may be accessed exclusively the critics were quick to voice their thoughts: On at RTL.de and Clipfish.de. The full-length Spiegel.de, author Anja Rützel dissected the pros episodes can be watched at RTLNow.de and cons of the Outback show and compares the following the broadcast. In addition, behaviour of Larissa Marholt with the legendary comprehensive information, pictures, “Non.”-“Si.”-“Ooooh” dialogue immortalised by and exclusive background stories on French comedian Louis de Funès. “Yet another the show and the candidates are available at example for the intertextual links to other great RTL.de. works of pop culture that the ‘jungle camp’ keeps coming up with.” The media newswire DWDL.de The first six episodes of Ich bin ein Star – wrote: “The premier episode indicated that there’s a lot of potential in it this time around. For the authors Holt mich hier raus! generated a total of of the show – and ultimately for us viewers. In this 8.5 million video views so far up 21 per cent spirit: Give us this day our guilty pleasure – and year-on-year. please do lead us into temptation.” Next > 6 A ratings juggernaut The fifth season in January 2011 was a record-breaker. With a total of 8.93 million viewers (market share: 34.3 per cent), Ich bin ein Star – Holt mich hier raus! set the current ratings record. At its peak, the season attracted as many as 9.9 million viewers, when Peer Kusmagk was crowned the Jungle King of 2011. In 2013, season seven attracted an average 37.0 per cent of the 14- to 59 -year-old viewer market. On average, 7.48 million viewers over the age of three watched the highly successful jungle show, for a 29.2 per cent share of total audience. Model Larissa Marolt... During the first five days of broadcast, Ich bin ein Star – Holt mich hier raus! has caused a buzz on social networks. According to the Social TV Buzz analysis by Mediacom Deutschland, more than 156,000 tweets have been posted containing the hashtag #ibes, making it one of the most tweeted about TV shows in the German TV landscape. The study states that no other TV show on German Television has generated so many Tweets in such a short period of time before.