2019 REPORT

FROM LEFT: FARM ON OGDEN, OHC FAMILY FESTIVAL AT THE JAY PRITZKER PAVILION AT WHAT IS MILLENNIUM PARK, WINTRUST GRAND BANKING HALL OPEN HOUSE CHICAGO?

Open House Chicago (OHC) is a free weekend festival that celebrates Chicago’s world-class architecture and vibrant neighborhoods by inviting the public to explore hundreds of sites of architectural, cultural or historical significance. OHC was established by theChicago Architecture Center (CAC) in 2011 as part of the Open House Worldwide family of nearly 50 similar events on five continents. OHC 2019 took place on October 19 and 20 and was generously sponsored by Wintrust.

CELEBRATE 10 YEARS OF OHC

Open House Chicago has grown dramatically in the past decade, from 23,000 participants in its first year to nearly 110,000 in 2019! Every year, it impacts the city in a positive way, by strengthening local residents’ pride in their city, improving visitors’ perceptions about Chicago, encouraging people to explore new neighborhoods, bridging gaps between communities and turning strangers into neighbors. Consider getting involved in 2020 by becoming a sponsor or donor. To learn more, contact Lynne Considine Nieman EDGEWATER BEACH 2 at 312.561.2119 or [email protected]. APARTMENTS THANK YOU TO ALL OUR SUPPORTERS FOR MAKING OPEN HOUSE CHICAGO POSSIBLE.

SPONSORS

OHC would not be possible without the generous support of these sponsors:

COMMUNITY PARTNERS The CAC works with community organizations to identify OHC sites, recruit volunteers and promote the event.

2019 Year of Chicago Theatre Downtown Evanston Magnificent Mile Association Rogers Park/West Ridge Historical Society 19th Ward Alderman O’Shea’s Office Edgewater Chamber of Commerce Marz Community Brewing 47th Ward Alderman Martin’s Office Roscoe Village Chamber of Edgewater Historical Society North Lawndale Historical and Commerce Andersonville Chamber of Commerce Evanston Chamber of Commerce Cultural Society Six Corners Association Archdiocese of Chicago Evanston Community Foundation North River Commission South East Chicago Commission Austin Coming Together Evanston History Center Northwest Chicago Historical Society South Shore Chamber Inc. Belmont Theater District Foundation for Homan Square Northwestern University The Resurrection Project Beverly Area Planning Association Glessner House Oak Park River Forest Community BOMA/Chicago Foundation The Saints Hyde Park Historical Society Bronzeville Bustle 5K Run + Walk Old Town Merchants & Residents Ukrainian Village Neighborhood Lakeview Chamber of Commerce Association Association Chicago Loop Alliance Lakeview East Chamber of Park West Community Association University of Illinois at Chicago Chicago Park District Commerce Preservation Chicago Uptown United Chicago Public Library Lincoln Park Chamber of Commerce Public Media Institute Urban Juncture Chicago’s North Shore Convention Lincoln Square Ravenswood and Visitors Bureau Chamber of Commerce Quad Communities Development Visit Oak Park City of Chicago Department of Corporation West Loop Community Organization Cultural Affairs and Special Events Logan Square Chamber of Commerce Residents Association of Greater West Town Chamber of Commerce City of Evanston Englewood Loyola University Women and Wicker Park Bucktown Chamber of Design Evanston Leadership Archives Rogers Park Business Alliance Commerce

VOLUNTEERS The CAC recruited more than 1,800 volunteers and participating OHC sites also supplied an estimated 1,408 volunteers of their own. About 100 leadership volunteers kept everything running smoothly in each neighborhood and at OHC’s busiest and most complex downtown sites. 3,318 20,000 VOLUNTEERS VOLUNTEER HOURS 3 SITES & NEIGHBORHOODS

2019 370,000

2018 365,000

352 2017 SITES 347,000 SITE VISITS

NUMBER TOTAL SITE OF SITES VISITS

Downtown 69 189,000 38 Neighborhoods 283 181,000 NEIGHBORHOODS EDGEWATER LINCOLN SQUARE / RAVENSWOOD ROGERS PARK ENGLEWOOD LOGAN SQUARE SOUTH LOOP / PRAIRIE AVENUE DOWNTOWN EVANSTON MORGAN PARK SOUTH SHORE ANDERSONVILLE GARFIELD PARK NEAR NORTH SIDE UKRAINIAN VILLAGE AUSTIN GOLD COAST NEAR WEST SIDE UPTOWN AVONDALE HYDE PARK NORTH LAWNDALE WASHINGTON PARK BACK OF THE YARDS IRVING PARK OAK PARK WEST RIDGE BEVERLY JEFFERSON PARK OLD TOWN WEST TOWN BRIDGEPORT LAKEVIEW PILSEN WICKER PARK BRONZEVILLE LINCOLN PARK PORTAGE PARK WOODLAWN 4 FOR FAMILIES More than 80 sites were family-friendly, with special attractions or amenities for people exploring the city with children. In addition, approximately 900 people attended a Family Festival hosted by the CAC at the Jay Pritzker Pavilion at Millennium Park and 887 guests engaged in family activities with education staff at the CAC.

CAC NEIGHBORHOOD TEEN AMBASSADORS Teens who spent their summer researching the past, present and future of Bronzeville eagerly shared their findings with more than 460 visitors at three sites: First Church of Deliverance, The Forum and Overton Business & Technology Incubator.

SPECIAL PROGRAMMING OHC’s sites and cultural partners hosted about 60 musical performances, special programs and other events during OHC. FIRST CHURCH OF DELIVERANCE

We were pleasantly I want you to know Open House Chicago is surprised with how many how very impressed I among the highlights of our visitors we got...we was personally with the city’s cultural calendar each honestly couldn’t believe scope, organization and year. The spirit of inclusion, that people just kept professionalism of this access, and community walking in! It was great... event. It speaks volumes celebrated by OHC aligns we heard amazing stories for you, your staff and perfectly with the mission of from people who hadn’t your volunteers that you the Harris, and I am thrilled

COMMENTS FROM SITES been back in the building put together an event of we had the opportunity to for years. this magnitude every year. participate this year.

—Dawn Kusinski, —Michal Safar, Hyde Park —Patricia Barretto, Joan W. and The Second City Historical Society Irving B. Harris Theater

5 ATTENDEES

The CAC conducts extensive audience and attendance research in order to evaluate the impact and reach of OHC. In 2019, more than 5,000 attendees completed a post-event survey about their OHC experience. The survey responses inform the figures found in the remainder of this report.

TOTAL VISITORS 109,000 OF SURVEY RESPONDENTS SAID 2019 WAS 28% THE FIRST TIME THEY ATTENDED OHC

OF SURVEY RESPONDENTS SAID THEY VISITED 57% A NEW NEIGHBORHOOD DURING OHC 52.3% CITY OF CHICAGO RESIDENCY 57,007 PEOPLE 38.9% 91.2% CHICAGO SUBURBS LOCALS 42,401 PEOPLE 99,408 6.6% OTHER US STATES 8.8% 7,194 PEOPLE TOURISTS 9,592 1.9% ILLINOIS, OUTSIDE CHICAGOLAND 2,071 PEOPLE 0.3% INTERNATIONAL 6 327 PEOPLE My favorite part about THE ROOKERY Open House Chicago is discovering the AGE beautiful interiors of familiar UNDER 18 buildings that I’ve passed 6,000 children participated in OHC 6% by hundreds of times. We took the 18 TO 24 3% train from Indiana and 25 TO 34 13% hit the sidewalks hard once we arrived in Chicago. More than

35 TO 44 eight locations and eight miles 11% later, we all agreed it was an event to do again next year! 45 TO 54 14%

55 TO 64 26%

65 TO 74 22%

75 OR OLDER 5% 7 IMPACTIMPACT

COMMUNITY IMPACT The CAC measured OHC’s economic, educational and behavioral impact on participants and Chicago. These figures include both locals and tourists, unless stated otherwise. 57% 94% OF ATTENDEES OF ATTENDEES VISITED A NEW PLAN TO RETURN NEIGHBORHOOD TO NEIGHBORHOODS THEY VISITED DURING OHC 98% OF ATTENDEES SAID THEY HAVE 93% AN ENHANCED OF LOCALS APPRECIATION FOR SAID OHC MADE THEM THE NEIGHBORHOODS FEEL “PROUD TO BE THEY VISITED A CHICAGOAN”

LEFT: THE ROOKERY, RIGHT: BUDDHIST 8 TEMPLE OF CHICAGO We have a new appreciation for Chicago and will SATISFACTION consider Open House a must on our fall calendar.

Visitors have consistently rated OHC at or above 4.5 out of 5 since 2012. In 2019, 99% of survey respondents said they would attend the festival again.

In addition, 99% of OHC site hosts rated the overall experience as “excellent” or “very good” on a 5-point scale, and 95% of hosts indicated that they are “extremely likely” or “likely” to have their site participate again. 99% 95% ATTENDEES SITE HOSTS WOULD WOULD ATTEND HAVE THEIR SITE OHC AGAIN PARTICIPATE AGAIN

ECONOMIC IMPACT

Approximately 82% of OHC attendees ate at a restaurant or shopped while attending OHC. Using the spending per person information listed below, the CAC estimates that in total, OHC participants contributed approximately $8 million to the Chicago economy:

$40 CHICAGO RESIDENTS

$63 SUBURBANITES COLVIN HOUSE

$300 DOMESTIC TOURISTS

$770 INTERNATIONAL TOURISTS I walked 11 miles—great weather, great sights, great exercise! It’s educational $8 MILLION and feeds your soul! TO CHICAGO’S ECONOMY 9 REACH

WEBSITE Traffic onopenhousechicago.org continues to grow each year, with more users than ever creating itineraries in advance and visiting the website while they are out exploring the city during OHC. POETRY FOUNDATION

915,000 PAGE VIEWS MEDIA RELATIONS ON OPENHOUSECHICAGO.ORG A mix of long-lead, print, digital and a series of 33% OCT. 19 AND 20 live TV remotes helped drive attendance. OVER 2018 73,000 USERS 170 56,000 OF THEM WERE 15% NEW USERS ARTICLES & OVER 2018 BROADCASTS 250 MILLION 3.6% INCREASE FROM 2018 80% OF WEB TRAFFIC IMPRESSIONS CAME FROM PHONES 88% INCREASE 23% AND TABLETS FROM 2018 OVER 2018

Highlights of the extensive OHC coverage: 5,970+ ITINERARIES IMPRESSIONS FROM PRINT COVERAGE 10M+ IN THE CHICAGO READER AND REDEYE

CREATED FEATURES EACH IN THE CHICAGO TRIBUNE AND CHICAGO SUN-TIMES 14 SITES PER ITINERARY 3 30% ON AVERAGE TELEVISION FEATURES—ON ABC, WGN, CBS OVER 2018 6 AND WTTW 10 SOCIAL MEDIA The CAC launched an OHC social media campaign across five platforms to drive attendance. The campaign resulted in 42,000 organic and 343,000 paid web traffic sessions. Here are the highlights: #OHC2019 MORE THAN ALMOST MORE THAN 25,000 IMPRESSIONS 9,000 800,000 8,000 FROM SPECIAL USES OF #OHC2019 IMPRESSIONS FROM USER-GENERATED OHC SNAPCHAT ON SOCIAL MEDIA CAC POSTS ON PHOTOS SHARED GEOFILTERS FACEBOOK TO INSTAGRAM

IMPRESSIONS A summary of campaign impressions is below. Impressions refer to the number of views that occurred through a particular marketing channel.

250 MILLION MEDIA RELATIONS

7.5 MILLION ADVERTISING

WEBSITE & EMAIL 3 MILLION COMMUNICATIONS

1.5 MILLION SOCIAL MEDIA 262 MILLION TOTAL

COLUMBUS PARK REFECTORY 11 SAVE THE DATE FOR THE 10TH ANNUAL OPEN HOUSE CHICAGO OCTOBER 17–18, 2020