Eurosport Overhauled • Itf's David Haggerty
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RACHEL GARY RACHEL GARY | NIGEL CURRIE | LA LIGA THE MAGAZINE OF SPORTS MARKET INTELLIGENCE Q3 2016 THE FUTURE OF OLYMPIC VIEWING PLUS EUROSPORT OVERHAULED • ITF’S DAVID HAGGERTY • VIRTUAL REALITY www.sportcal.com Q3 2016 Sportcal Insight 3 “Closer working partnerships are required between the organising committee and the IFs” Behind the scenes, the Rio 2016 Olympics So what lessons should be learned from all this? were the WhatsApp games, the Uber games The international federations: Closer working and the AirBnB games – not to mention the stray partnerships are required between the organising bullet games, the venue-staff-become-construction- committee and the IFs. Although the funding crisis workers games and the anything-goes-in-the-stadia was widely discussed as the games drew near, ADVERT games. Oh, and the Games of Floods. some IFs were more prepared for it than others. In several of the venues, the funding shortfall That said, Rio 2016 provided a great example that resulted from the country’s overall political of collaborative working on the ground for event and economic crisis meant that contractors were delivery. Some IFs sent additional competition simply not hired to complete the ‘field of play’ in staff of their own to bolster the staff of what was a Callum Murray competition and training venues, so untrained sport relatively young LOC. On the other hand, IF staff Editor competition and venue management staff had to did not always fully understand the processes Sportcal Insight roll up their sleeves and become inexpert builders in involved in delivering a competition as part of a the days before their events were due to start. multi-sport games. Similarly, towards the end of the games, the The IOC: More understanding of the host city day for many of the competition staff began with and nation is required when taking the games to buckets, mops and squeegees, thanks to flooding new territories. More time and research should caused by heavy rain falling on inadequately-sealed be invested in seat-filling programmes and temporary venues. opportunities to sell tickets for less favoured sports Meanwhile, a ruling by a Brazilian judge (the Paralympics are obviously completely different, allowing peaceful protests in stadia meant that but their campaign to ask the world to fund tickets the usual strict ‘clean venue’ policy of the IOC was for Brazilian children was innovative and unique). compromised, with political propaganda, football Brazilians love and follow religiously a limited colours and the flags of non-IOC-recognised nations number of sports: football and volleyball, if the and territories visible at many venues. prime-time output of Olympic broadcaster Globo Prizes for unacknowledged heroes of the games is anything to go by. Although the Olympics were a go to WhatsApp, the social networking site, Uber, great opportunity to showcase alternative sports in the online taxi service and AirBnB, the online home- the country, there are fears that nothing will be done sharing service, whose apps became the mainstay of now to improve the participation and the following teams working at the venues. of these sports in Brazil. The only major event Brazil WhatsApp was used by venue management has signed up for the future is the canoe slalom teams for fast and effective group communication, world championships in 2018. with traditional (and official) radio communications Tokyo 2020: Transport is an issue at every multi- mostly neglected because WhatsApp simply sport games, so Tokyo has an opportunity to be delivered a more direct and reliable option for the best yet in terms of transport infrastructure. The the international workforce communicating in LOC will need to focus on spectator movements, Portuguese and English. and ingress and egress patterns for its venues from Uber set up mobile support centres on the edge an early stage. of Olympic venues to ensure people could travel Temporary venues are not always the best option, around the city, avoiding the road closures, a service as Rio’s unpredictable weather conditions showed. regarded by many as more reliable and up to 40 per The weather in Tokyo changes in mid-July from the cent cheaper than local taxis. rainy-season to summer. With the games taking And AirBnB – admittedly an official place in July and August, it would do well to look accommodation provider for the games – offered into contingency planning to mitigate the weather a vital source of alternative accommodation for after what happened in Rio, where rowing was spectators, workforce, volunteers and delegations affected by the wind, and rugby and many other after the supply of traditional hotel rooms outdoor sports were played in the rain. Organisers was exhausted. should think hard about whether to repeat Rio’s open-air diving pool experiment. TALK DIRECT [email protected] Job: 70307 -- Empresa: Burti -- Arquivo: 70307-12345Phelps-Sportcal 21x265cm_pag001.pdf Registro: 183450 -- Data: 18:45:25 15/09/2016 4 www.sportcal.com Q3 2016 Sportcal Insight 5 Contents Contributors Rachel Gary heads up communications and marketing for ONE World Sports. ADVERT Nigel Currie has worked across all aspects of the sponsorship, PR and sports marketing business. Visit us at our SPORTELMonaco booth # E01-04, E13-15 Mike Laflin is chief 24-27 October 2016 executive of Sportcal Callum Murray Editor, Sportcal Insight, BUILDING THE specialises in the IOC and international federations. BIG MOMENTS News analysis Eurosport Jonathan Rest 06 The industry watches to see if Perform’s 28 We analyse the overhaul at the Deputy editor, Through innovative ideas, inspired concepts and comprehensive services, DAZN will succeed. broadcaster since the Discovery takeover Sportcal Insight, writes Infront Sports & Media supports 170 rights holders worldwide to deliver 08 Oliver & Ohlbaum proposes a new and ask Peter Hutton about future strategy. on events, bidding and unforgettable sports events. Champions League format. US major leagues. 10 Cricket’s Caribbean Premier League LaLiga With an extensive portfolio and highest standards of Infront provides top-level services to the world’s greatest targets US audiences. 36 What do social media tell us about how Krzysztof Kropielnicki delivery, Infront Sports & Media is one of the most events including CBA League games, DFB national team 12 Will Russia’s appeal against Paralympic Spain’s elite soccer league and its rivals are Head of research and respected sports marketing companies in the world. matches and the DFB Cup, FIS World Cups and World exclusion succeed? being consumed? intelligence, oversees global As a major distributor and producer of sports content, it Championship events, Lega Serie A, EHF EURO events, data analysis and research. enables media partners to share the biggest and best the World Marathon Majors, the IIHF Ice Hockey World Opinion Interview Rachel Gary on the new digital New ITF president David Haggerty talks moments in sport with audiences across the globe. Championship and many more. 16 38 Martin Ross opportunities for sports. doping, match-fixing and the future of the Online news editor, is a 17 Nigel Currie says broadcasters must Davis and Fed Cups. broadcast rights and sports react to sports scandals. agencies expert. Our experience. Shared passion. Virtual reality Your success. Cover story 40 Rightsholders are increasingly eager to Simon Ward 20 With traditional linear TV figures falling, capitalise on the opportunities presented Deputy editor, Sportcal, Sportcal Insight asks: What’s the future for by sport’s latest game-changer. specialises in sponsorship, Olympic viewing? Asian TV, agencies market Index and US sports. 45 Key information on the events, people www.infrontsports.com and deals driving the sports business. Twitter @infrontsports Subscriptions: Sportcal Insight is a quarterly publication. An annual subscription costs £195 and can be arranged by calling + 44 (0)20 8944 8786 or emailing [email protected] TALK DIRECT [email protected] 6 News Analysis www.sportcal.com Q3 2016 Sportcal Insight 7 “The changes to the Champions “Our long-term aim “The CAS ruling can only be League from 2018 appear is to take this into overturned on the basis of a relatively minor.” Nick Beazley, multiple markets.” procedural mistake and not author of Oliver & Ohlbaum’s John Gleasure, chief on the merits of the case.” Champions League report commercial officer, Olivier Ducrey, Baker & Insight DAZN McKenzie, Geneva 09-10-2016 IMAGE CAPTION TO GO IN HERE Perform’s DAZN (pronounced and Handball Bundesliga, ATP Tour, ice much lower [than other major markets]. marketed as ‘Da Zone’) is designed hockey, darts, UFC and boxing) at the Our market research showed a price to shake up markets bereft of pay-TV cost of surrendering exclusivity over live sensitivity in the market. competition and replicate the success rights to some of its European soccer “We feel it’s a great proposition in enjoyed by online players in the leagues or allowing highlights to be terms of the price, the free month when music and entertainment industries. shown by Germany’s more established you come in and trial it and the fact Predictably dubbed the ‘Netflix of media outlets. you’re not on a long-term contract. Sports’, DAZN hit the mainstream press John Gleasure, chief commercial When you look at other sectors, there is with its German launch and generous- officer of DAZN, tells Sportcal Insight a similarity in that offering which we’ve €9.99PRICE PER MONTH OF DAZN looking €9.99 ($11.16) per month price that creating content partnerships, not taken note of as well.” Priced as it is, SUBSCRIPTION IN GERMANY point and portfolio of over 8,000 live recouping rights fees by sub-licensing DAZN is not necessarily designed to events per year. The launch has not been rights elsewhere, is the motivation. lure customers away from Sky, without its problems, however, with a He notes: “Our belief is that the Germany’s dominant pay-TV player, server issue causing a blackout during a [mainstream] free-to-air broadcasters but instead encourage fans to take out busy September weekend of coverage, and digital free-to-air broadcasters can two subscriptions.