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Preliminary Syllabus Football 101: Inside America’s Favorite Game Thursdays, 7:00–8:50 pm 10 weeks, January 15 – March 19

Course Schedule

Jan. 15 – “Experiences of a Football Official--On the Field and in the TV Booth” Former Vice President of Officiating, ; NFL and Rules Analyst, Fox Sports

Jan. 22 – “Running an NFL Franchise and Building a New Stadium” PARAAG MARATHE President, 49ers

Jan. 29 – “The Economics of Football” ROGER NOLL Professor of Economics, Emeritus, Stanford University

February 5 – “The : Managing America’s Biggest Sporting Event” PAT GALLAGHER Executive Vice President, Host Committee

February 12 – “The Columnists’ Perspective: Covering Football (College & Pro), and How the Game Has Changed in 25 Years” IVAN MAISEL Senior Writer, ESPN.com

ANN KILLION Sports Columnist, San Francisco Chronicle

February 19 – “The Life and Times of an All-American, Hall of Fame and NFL Running Back” DARRIN NELSON Stanford All-American, Newly-elected to the National Football Foundation College Football Hall of Fam,e and 11-year NFL Veteran

Feb. 26 – “Inside the NFL’s Concussions and Domestic Violence Crises” MARK FAINARU-WADA Author of “League of Denial: The NFL, Concussions and the Battle for Truth” and Investigative Reporter, ESPN.com

March 5 – “Broadcasting College and Pro Football, and the Growing Influence of Television” TED ROBINSON and Pac-12 Conference Play-by-play Announcer

March 12 – “A Coaches’ Life: Challenges and Opportunities” DAVID SHAW Head Football Coach, Stanford University

March 19 – “The College Football Bowl Business and the Advent of the Playoff Era” GARY CAVALLI President, San Francisco Association; Course Director

Speakers

Gary Cavalli, Course Director and Host (March 19) Gary Cavalli is the President of the San Francisco Bowl Game Association, organizers of the college football bowl game played for the past 13 years in the Bay Area. A veteran of 35 years in sports management, Cavalli previously was co-founder and President of the American Basketball League, a women’s professional basketball league, and Sports Information Director and Associate Athletic Director at Stanford University. Since 2002, he has taken the Foster Farms Bowl (previously known as the Emerald Bowl and Kraft Fight Hunger Bowl) from inception to its current status as one of the leading bowl games in the country. This year, the 13th annual game moved to the new Levi’s Stadium in Santa Clara, home of the San Francisco 49ers and site of the 2016 Super Bowl, and unveiled an elite new matchup of teams from the Pac-12 and Big Ten Conferences. In its previous tenure at AT&T Park in San Francisco, the bowl sold out four times and consistently ranked as one of the highest-rated bowl games on television. During his career, in addition to running a college football bowl game and professional sports league, Cavalli has served as a senior administrator at Stanford University, his alma mater, founded a successful marketing communications firm, authored a book on Stanford sports, and co-produced a documentary film on professional football, Disposable Heroes.

Mike Pereira (Jan. 15) Mike Pereira, former NFL Vice President of Officiating, joined FOX Sports in 2010 as NFL Rules Analyst. Pereira contributes regularly to the FOX NFL SUNDAY pregame show, FOXSports.com, FOX Sports Radio, and provides rules interpretations and explanations on NFL game broadcasts. Pereira has been involved with the game of football dating back to 1982 when he was an NCAA Division 1 official. Pereira spent 14 years officiating college football, including nine years in the (1982-91) and five in the Western Athletic Conference (WAC) (1992-96). He officiated eight postseason Bowl Games including two Cotton Bowls and the Holiday Bowl. Pereira made the jump to NFL officiating as a sideline judge in 1996, while also serving as supervisor of officials for the WAC. After two years patrolling the sidelines in the NFL, Pereira was named NFL supervisor of officiating in 1998. He was promoted to Vice President of NFL officiating in 2004. He retired from the NFL after 14 years with the league in 2009. In 2010, he also served as the Pac-12's interim coordinator of officiating, charged with implementing changes in the conference's officiating program. He is a member of the Board of Directors of the San Francisco Bowl Game Association.

Paraag Marathe (Jan. 22) Paraag Marathe is in his 14th year with the 49ers, and first as team President. As team President, Marathe is responsible for all of the club’s business operations. He spent the three previous seasons as the team’s chief operating officer. Under his direction, the 49ers have experienced tremendous progress off the field, with the construction of Levi’s® Stadium being the focal point of the club’s efforts. Marathe is charged with creating an unparalleled fan experience at the new venue. Levi’s Stadium features several innovative elements, including the new 49ers Museum, a world-class Michael Mina restaurant, television and radio production studio, 27,000 square foot green roof, 49ers retail store, and mobile app. On the football side, Marathe is the club’s chief contract negotiator and salary cap architect, and also runs the team’s football analytics efforts. He is responsible for the 49ers compliance with the NFL’s collective bargaining agreement and works closely with Trent Baalke within football operations. Prior to joining the 49ers, Marathe worked at management consulting firm Bain & Company and at the International Management Group (IMG), where he focused on stadium naming rights deals, corporate sponsorships, and athlete endorsements. A native of Saratoga, Marathe’s passion for the 49ers was instilled at a very young age. He received his bachelor’s degree with high honors from the Haas School of Business at the University of -Berkeley and his MBA from Stanford University’s Graduate School of Business.

Roger Noll (Jan. 29) Roger Noll is professor of economics emeritus at Stanford University and a Senior Fellow at the Stanford Institute for Economic Policy Research, where he directs the Program in Regulatory Policy. Noll also is a Senior Fellow and member of the Advisory Board at the American Antitrust Institute. Noll received a B.S. with honors in mathematics from the California Institute of Technology and a Ph. D in economics from Harvard. Prior to joining the Stanford faculty, he was a Senior Economist at the President's Council of Economic Advisers, a Senior Fellow at the Brookings Institution, and Institute Professor of Social Science and Chair of the Division of Humanities and Social Sciences at the California Institute of Technology. Noll is the author or co-author of 15 books and over 300 articles and reviews. His primary research interests include technology policy; antitrust, regulation and privatization policies in both advanced and developing economies; the economic aspects of public law (administrative law, judicial processes, and statutory interpretation); and the economics of sports and entertainment. Among Noll’s published books are Economic Aspects of Television Regulation (1973), Government and the Sports Business (1974), The Technology Pork Barrel (1991), Constitutional Reform in California (1995), Sports, Jobs and Taxes (1997), and Challenges to Research Universities (1998).

Pat Gallagher (Feb. 5) Pat Gallagher is Executive Vice President of Marketing, Partnerships and Communication for the San Francisco Bay Area Super Bowl 50 Host Committee. In this role, Gallagher is responsible for all of the marketing and communications related to the planning, operations and delivery of Super Bowl 50 at Levi’s Stadium in Santa Clara, and the activities leading up to Super Bowl week in the Bay Area, as well as the partnerships and fundraising necessary to stage the game and its associated events. The longest serving executive in history, Gallagher is credited for being one of the most creative marketing and business minds in professional sports. The son of an engineer, he began his career in marketing with Sea World amusement parks in San Diego and Ohio. In 1976, while working at Marine World amusement park in Redwood City, Gallagher was hired by Giants owner Bob Lurie as the team's Marketing Director, a relatively new concept at the time. After leaving the Giants in 2009, Gallagher along with inventor Bob Zider and Sun Microsystems founder Scott McNealy created the Alternative Golf Association with the goal of developing and introducing new approaches to the game of golf that are more fun and more accessible for recreational players but can be played on existing courses and within the existing framework of the industry. Gallagher is the former President of San Francisco Giants Enterprises and co- founder of the San Francisco Bowl (now the Foster Farms Bowl).

Ivan Maisel (Feb. 12) Ivan Maisel, one of the pre-eminent college football authorities in the country, is a senior writer for ESPN.com. In addition to covering college football for the site, he serves as co-host of the ESPNU College Football Podcasts, posted daily during the season, and weekly the rest of the year. Maisel also contributes to many other ESPN platforms. Prior to joining ESPN in November 2002, Maisel served as a senior writer for Sports Illustrated and CNNSI.com for five years. He also covered national college sports for Newsday from 1994 to 1997, for The Dallas Morning News from 1987 to 1994, and as a columnist for The Sporting News. His 27 seasons on the national college football beat is the longest uninterrupted tenure of any writer in the country. Maisel has been honored four times for Best Story by the Football Writers Association of America, most recently for an ESPN.com game story about Baylor’s 52- 24 upset of No. 1 Kansas State last season. He also shared an award for the best Enterprise Sports Story while at Newsday. Maisel served as president of the Football Writers Association of America in 1995. He is also a member of the Honors Court, which selects the members of the College Football Hall of Fame for the National Football Foundation. Maisel is the author of two books about college football. He earned a bachelor’s degree in American Studies from Stanford University.

Ann Killion (Feb. 12) San Francisco Chronicle sports columnist Ann Killion has been a leading voice on the national sports scene for almost two decades, one of the longest tenures of any female sports columnist. In her award-winning career, Killion has covered ten Olympics, several World Cups, countless Super Bowls, World Series, and the scandals and issues that fuel our national sports debate. Killion covered the 49ers as a beat writer and was a feature writer at the San Jose Mercury News before becoming a columnist. She joined the Chronicle in 2012. Killion previously worked at the Times and also has written for Sports Illustrated and Comcast SportsNet. A graduate of UCLA, she has a master’s from Columbia University’s Graduate School of Journalism. She is a New York Times best- selling author, having co-written "Solo: A Memoir of Hope" with soccer star Hope Solo and "Throw Like A Girl" with softball player Jennie Finch. Born in San Francisco and raised in Marin County, she lives in Mill Valley with her husband and two children, who are all much better athletes than she is.

Darrin Nelson (Feb. 19) Darrin Nelson is a former Stanford football All- player and 11 year veteran of the National Football League. One of the most exciting and prolific running backs ever to play college football, he was elected to the National Football Foundation College Football Hall of Fame in 2014. A four-time All-Pac-10 selection and First-Team All-American in 1981, Nelson rewrote the Cardinal record books and still holds several school records. He became the first player in NCAA history to rush for over 1,000 yards and catch 50 passes in a season—a feat he accomplished three times. In addition to being a standout on the football field, Nelson was also an Academic All-American, National Football Foundation Scholar Athlete, and star on the Cardinal track team. After leaving Stanford, Nelson went on to a very successful 11-year career in the NFL. He played for the (1982-89, 1991-92) and the San Diego Chargers (1989-90). He gained 4,442 yards, caught 286 passes and scored 23 touchdowns during his pro career. When his playing days ended, Nelson returned to Stanford and worked as an athletic administrator for 15 years. He was Senior Associate Athletic Director for Program Services from 2005-12, before moving to Southern California and taking the same position at UC Irvine.

Mark Fainaru-Wada (February 26) Mark Fainaru-Wada is a New York Times best-selling author and investigative reporter credited with exposing the Balco steroid scandal case and, more recently, the concussion crisis in professional football. With his brother, Steve Fainaru, Mark last year authored “League of Denial: The NFL, Concussions and the Battle For Truth,” which focused on the brain damage resulting from concussions suffered on the field. It was also the basis for a powerful PBS Frontline documentary. Fainaru-Wada joined ESPN in 2007 as a reporter for the network’s Enterprise Unit, charged with developing long-form, investigative features to be presented across ESPN’s news and information programming, including SportsCenter, Outside the Lines, ESPN.com, ESPN Radio, and ESPN the Magazine. His recent work has included investigations of domestic violence in the NFL. In March 2006 Fainaru-Wada and colleague Lance Williams published “: , BALCO, and the Steroids Scandal That Rocked Professional Sports,” which became an immediate New York Times best-seller and prompted to launch an investigation into steroid use in its sport. His work on the BALCO steroids case earned a string of national honors, including the George Polk, Edgar A. Poe, Dick Schaap Excellence in Journalism and Sports Editors awards. In May 2006, Fainaru-Wada and Williams were issued subpoenas to testify before a grand jury investigating the source of the information they published in The Chronicle and their book. The reporters vowed not to reveal their sources and were appealing their sentence of up to 18 months in prison when the government dropped the subpoenas. Fainaru-Wada previously worked for the , for which he wrote enterprise stories and covered Stanford football and men’s basketball. He is a graduate of Northwestern’s Medill School of Journalism.

Ted Robinson (March 5) Ted Robinson is one of the most respected and versatile sports announcers in America. He has broadcast everything from Olympic Diving and Speed Skating to U.S. Open tennis, Major League Baseball, NFL Football, NBA Basketball, major college football, and NHL hockey. Robinson has been the radio play-by-play announcer for the San Francisco 49ers since 2009. A 1978 graduate of the University of Notre Dame, he got his first job broadcasting hockey for a minor league team in Oklahoma City. Over the past 35 years, he has built a multi-sport broadcasting portfolio that few, if any, announcers can match. In addition to his work with the 49ers, Robinson’s football resume includes 13 years as the radio voice of Stanford football. He is currently the lead play-by-play voice for Pac-12 Network football telecasts. He has served as radio and/or TV play-by-play announcer for four Major League Baseball teams—the San Francisco Giants, Minnesota Twins, New York Mets and . He has also been the voice of the NHL Minnesota North Stars and the NBA Golden State Warriors and Charlotte Hornets. Robinson has been a play-by-play man for the last eight Olympic Games (four Winter and four Summer Olympics). He served as NBC’s diving commentator for the 2012 London Olympics and is well known for calling Apolo Ohno’s eight short track speed skating medal races. Since 200, Robinson has been the lead announcer for NBC’s tennis coverage, calling the Wimbledon and French Open Championships. He has also broadcast the U.S. Open and Davis Cup for the Tennis Channel since 2007.

David Shaw (March 12) In just four years, David Shaw has established himself as one of the top coaches in college football. Shaw was named head coach at Stanford in 2011, following four years as offensive coordinator. He immediately led his team to three straight BCS Bowls, one of only three coaches in history to accomplish that feat, including back-to-back appearances in the Rose Bowl. In his first three years, Shaw compiled a 34-7 record (.829). His first Stanford team finished the 2011 regular season at 11-1, making Shaw just the ninth coach in history to win 11 wins in his first season, before losing to Oklahoma State in the Fiesta Bowl. In 2012, Stanford went 10-2, beat UCLA in the Pac-12 Championship Game, then defeated Wisconsin 20-14 in the Rose Bowl. A year later, Stanford won its second straight conference title, beating Arizona State in the Pac-12 championship game, before losing to Michigan State in the Rose Bowl. Shaw has coached a number of All-American players who have gone on to successful NFL careers, including Andrew Luck and Toby Gerhart. Under his leadership, Stanford has been one of the nation’s top schools in graduation rate. Shaw was named Pac-12 coach of the year in 2011 and 2012. He is one of only three Stanford coaches to win the honor, joining Bill Walsh and . The first Stanford alum to hold the position since Paul Wiggin (1980-83), Shaw was a four-year letterman at wide receiver under Walsh and Denny Green from 1991-94. He finished his career with 57 catches for 664 yards and five touchdowns, and played in both the Aloha Bowl and Blockbuster Bowl. Prior to joining ’s staff at University of San Diego in 2006 (and them coming with Harbaugh to Stanford in 2007), he coached in the professional ranks for the , Oakland Raiders, and . Shaw’s father, Willie, had two separate coaching stints at Stanford (1974-76, 1989-91) during his 33-year coaching career, which also included time with the , , Minnesota Vikings, , Oakland Raiders, San Diego Chargers and St. Louis Cardinals.

Recommended Reading: 1. “League of Denial: The NFL, Concussions, and the Battle for Truth”, by Mark Fainaru-Wada and Steve Fainaru. 416 pages, Crown Archetype, October, 2013. 2. College football columns by Ivan Maisel, .com