MEDIA KIT 2021 Marketing with Impact We are part of the fabric of – delivering a world-class, multi- media experience that enriches the people and businesses of our local communities. Our influence spans across multiple platforms to deliver a powerhouse of customization for creative digital and print media solutions.

With the capacity to reach over 5.5 million unique people in the Bay Area, we reach audiences where they are. 4

Our audience reaches over 750+ Hearst platforms through

Hearst Digital Media Magazines – 25 online editions Reach New Hearst Audiences Across Newspapers – 24 dailies, 66 weeklies Multiple Platforms Television – 40 stations

A multi-channel approach covers each stage of the buying cycle, ensuring you capture every opportunity to convert your target consumer into a customer.

Extraordinary Brands: v WE WE UTILIZE: beyond. and Bay the in businesses Area focuses on growth that capability advertising for full data assess We Intelligence Market customers. brandreputation, and convert consumers loyalto thebuyingof cycleincrease to manage ROI, forward teamengagesOur your targetaudience with OUR OUR APPROACH -thinkingmessaging through every stage - service marketing and marketing service Technology World - driven results results driven -class - oriented oriented Expertise Deep

REMARKETING AUTOMATION MARKETING RETARGETING DISPLAY RETARGETING SOCIAL NURTURING EMAIL CONSIDERATION AWARENESS INTENT 6

HEARST BAY AREA PORTFOLIO 7

Work alongside your Account Executive who will guide the process to:

Assess your marketing goals Hearst Bay Area Product Portfolio Calculate business impact Engage your target audience through every stage of the buying cycle with customizable Customize a media plan marketing programs across multi-media and powerhouse platforms.

We deliver programs to assess your market Onboard your business initiatives to deliver optimized ads for the most impactful reach. Monitor campaign progress

Report and Optimize content 8 ENGAGING PORTFOLIO

Our users can be your next customer with our unmatched suite of multi-brand, cross-platform solutions.

Newspaper Breaking News & Lifestyle Sites Print, App, E-edition 35 MILLION USERS Each Month Across All Platforms Premium Premium Local Events Member Site 4.1 & Sponsorships MILLION LOCALLY

Full-Service Agency Custom Content Solutions

Digital Marketing Portfolio

Source: Analytics, Q1 2021; Scarborough Research, R1 2021 (audience estimations) 9 DIGITAL

Digital Products Customize your story-telling through digital products to empower target audiences across the buying journey.

Display Ads Email Marketing Social Media SFChronicle and SFGATE engage IAB We design and implement content that matches Harness your business's full capacity with a standard and rising star units across platforms your target audience and geographic location. social media strategy to engage new followers with optimization for better performance. With a qualified list of email addresses, we and retain audience impressions. align a program rooted in your initiative needs through products, sales, special offers, and High Impact Rich Media applicable newsletters to your audience. Programmatic Advertising Get readers attention with rich media solutions Learn how data-driven results are more effective that are effective and efficient. Placements Newsletter Sponsorship through customized audiences for your media include wrap/takeover, roadblock, synched ad campaign that include location, keyword search, units, overlay, and more. Own one of The SFChronicle or SFGATE editorially- browsing behavior, and contextual content. driven email newsletters with 100% SOV.

Interactive Content Module (ICM) Search Optimized Content Classified Ads Utilize customizable units that feature a variety Post a traditional classified ad on SFGATE for Get your business in front of customers with print or digital media to generate new leads for of creative assets, including video players, precision across a full spectrum of Search Real Estate, Recruitment, Auto, and more. slideshow capability, email sign-ups, store Engine Optimization (SEO) and Search Engine locators, social media share, and more. Marketing (SEM) strategies. Hearst Premium Network Mobile Precise Targeting Have full access to our proprietary core Include responsive ads to engage higher views Experience advanced campaign methods audience solution to give your business efficient across smartphone and tablet capability. Over through geolocation and targeting direct results across the most iconic publishing 50% of SFChronicle and SFGATE audiences consumer behavior for more effective results. brands in the Bay Area. engage with responsive content AWARENESS STAGE SOLUTIONS Display Advertising Native Advertising Raise awareness for your brand Capture the attention of your ideal Share your story with impactful, custom with solutions specifically audience. Our display network content, syndicated in publications that reaches millions of local monthly reach 90% of U.S. audiences. designed to capture the attention visitors. of your target audience. Video Advertising Print Advertising Engage new audiences with video Reach Bay Area audiences ready content, using targeted digital to spend in the placements, social media networks, Chronicle’s and and more. premium magazines.

VIDEO ADVERTISING DISPLAY ADVERTISING

AWARENESS CONSIDERATION INTENT

PRINT ADVERTISING NATIVE ADVERTISING

REMARKETING CONSIDERATION STAGE SOLUTIONS Website Design Direct Mail Reach prospective buyers when Promote your products and services Stay top of mind and reach your with an engaging, functional and audience with high-quality, branded they’re in the critical consideration mailers at their office or at home. stage. aesthetically pleasing website. Social Media Marketing Email Marketing Engage your target community on Get straight into your ideal social media with our paid and audience’s inbox, and track key organic social media management metrics along the way. services.

WEBSITE SOCIAL MEDIA DESIGN MARKETING

AWARENESS CONSIDERATION INTENT

DIRECT EMAIL MAIL MARKETING

REMARKETING INTENT STAGE SOLUTIONS Paid Search Marketing Reputation Management Get your business in front of Get in front of customers actively Stay on top of your online consumers when they’re ready to looking for solutions with our expertly reputation. We’ll create an action targeted paid search advertising.. plan for you to monitor and convert with our intent-stage manage your brand online. digital solutions. Search Engine Optimization Set yourself up to appear organically in search results and appeal to highly qualified customers.

SEARCH ENGINE REPUTATION OPTIMIZATION MANAGEMENT

AWARENESS CONSIDERATION INTENT

PAID SEARCH MARKETING

REMARKETING REMARKETING SOLUTIONS Email Nurturing Display Retargeting Stay top-of-mind for your ideal Communicate relevant messages Use targeting and optimization to and offers to your email lists based audiences who have already shown audience as they through on the user’s past behavior. the buyer’s journey. an interest in your brand. Social Retargeting Marketing Automation Engage your customers and site Send out personalized communications visitors on the social media platforms designed to help you increase where they spend their time. conversions, all without lifting a finger.

AWARENESS CONSIDERATION INTENT

EMAIL NURTURING SOCIAL RETARGETING DISPLAY RETARGETING MARKETING AUTOMATION REMARKETING 14 PRINT

Print Products Front Page/Section Spadeas The San Francisco Chronicle and SFGATE Front Ads Printed on both sides, engage provide a spectrum of daily and weekly print high-impact messaging with full- ad sections to connect our loyal readers to Capture audience attention size spadea in color. immediately with premium your business. placement for maximum visibility. Unique Ad Positions Move beyond standard modular ROP ad sizes to elevate your message with a memorable Pull-Out and Extra-Wide ROP layout. Extended Pull-Outs Page Cover more space with a story Advance your message across multiple multiple positioning with an oversized for extended messaging. page.

NEWS NEW S NEWS 15 CREATIVE CAPABILITIES

Include Turnkey Content Marketing Through Immersive Storytelling The Story Studio manages end-to-end content creation, distribution, and optimization.

Invite your audience in your story to:

Appeal to personal Immerse audiences in narratives intelligently driven content

Assess in-depth analytics Encourage audience retention for guaranteed results with interactive elements

CLIENTS: Airbnb CORT Furniture PG&E MGM Resorts Monterey Tourism Silicon Valley Community Foundation 16 CREATIVE CAPABILITIES

Data-Driven Marketing Partner for Unique Solutions 46 Mile is a full-service integrated marketing and media agency dedicated to bringing Madison Avenue expertise and resources to clients at the regional level. They are the number one regional media brand with extensive experience to bring next-level marketing to your business. We offer a holistic suite of integrated strategic solutions to help businesses Manage marketing initiatives with: compete and thrive in the marketplace. As – Market research – E-commerce services the No. 1 regional media brand, we are – Competitive analysis – Reporting dashboards and analytics powerful enough to bring a mass audience and flexible enough to create unique – Branding strategy and execution – Creative video production solutions for niche audiences. – Digital and print media assets – Advertising design and presentations Previous clients include:

CLIENTS: Leading Age of California Tamber Bey Vineyards The Crossroads Carmel Magnussen Toyota

A trusted San Francisco legacy. Award-winning, world-class journalism. 19

San Francisco Chronicle is rooted in 150 years of cherished legacy that continues to evolve and break new world-class ground while achieving award-winning journalism and editorial San Francisco recognition. #1 Bay Area Newspaper Chronicle 6 Pulitzer Prizes #3 Bay Area News Site

San Francisco Chronicle prioritizes investigative journalism to deliver digital-first news across multiple key demographics in the Bay Area.

Source: SimilarWeb, April 2020 20 AUDIENCE

AFFLUENT INFLUENTIAL EDUCATED

Reach affluent – $130K 58% 60% influential – and median white-collar undergraduate or educated audiences. household income workers postgraduate degree(s)

61% 43Y 38% peak earners / traveled outside the median age buyers (age 25 – 54) U.S. in the past year

Source: Scarborough Research, R1 2021 San Francisco Chronicle weekly print and eEdition plus SFChronicle.com 21 CONTENT CAPABILITIES

Premium content For Evolving Digital Engagement Premium Website ad capability extends across:

Local Coverage on the latest news

Expert Guides for activities and local initiatives

Bookmarkable Trackers for immediate updates

Datebook for curated events 22 SAN FRANCISCO CHRONICLE AUDIENCE

Top Sections For Audience Reach

10.0 M

3.2 M 1.0 M 0.9 M 0.8 M 0.7 M 0.4 M 0.2 M 0.2 M 0.2 M

News Homepage Food Sports Business Entertainment Opinion Chronicle Culture Travel Vault Desk

Source: Google Analytics, November 2020 23 SAN FRANCISCO CHRONICLE AUDIENCE

52% 6% 42% Smartphone Tablet Desktop Adaptable device page views for digital reach.

4.5M 239.9K 244.2K Google Referrals Facebook Fans Twitter Fans

Source: Google Analytics, November 2020 24 CONTENT CAPABILITIES

Choose Exceptional Ad Placement For Newsletters Have premium access to our regular newsletters through ad placement and expertly designed email marketing campaigns.

– Bay Briefing – Morning Fix – Drinking with Esther – Bite Curious – Political Punch And more… 25 PODCASTS

Expand to Reach Your Audience Where They Listen Audio is becoming a bigger part of everyday life. With over 104 million people who consistently listen to podcasts each month, there is more influence across a range of topics.

5th & Mission A’s Plus

Extra Spicy TotalSF

It’s All Political Warriors Off Court

Giants Splash Chronicled and more… 26 INTERACTIVE CONTENT

Customizable Interactives for Immersive Story-telling Interactives engage new audiences to traverse evolving platforms for meaningful content to match your business’s marketing initiatives.

CONTENT CAPABILITIES:

App: iOS and Android

Social Media Channels

Podcasts

Digital Newsletters 27 NEWSPAPER

Core Sections Sunday Sections Meet Your Audience In Their Daily Routine – Main News – Main News – Bay Area – Bay Area Read by more people than any other news source in Northern – Business Report – Business California, our print media is a daily ritual for millions. – Sporting Green – Sporting Green – Datebook – Datebook - T* – Food & Wine Weekday Sections – Real Estate – Datebook (Thu) – Open Homes – New Homes (Fri) – Culture – Travel Monthly Sections – Comics – SFiS Homes – Insight (+Books) - T*

Special Sections & Magazines – Destinations – Sports – Wine Competition – International Auto Show – Top 100 Restaurants – + more

*T =Tabloid 28 MULTICHANNEL STORYTELLING

Premium Website + Interactives

Newspaper Multichannel Storytelling For Audience Awareness and Retention Meet audiences where they are listening, watching, and reading. Choose from multiple avenues for interactive experiences to synchronize your messaging to contribute valuable content to the people, businesses, and communities in the Bay Area.

Advance your marketing initiatives through premium content for higher conversion rates. App Social Channels Podcasts Newsletters (iOS + Android) (11+) (15+) 29 30

Must-read coverage for Bay Area locals. Energetic, unapologetic, edgy. 31

SFGATE is energetic, unapologetic, end edgy with must-read coverage about the people, places, and ideas across the . SFGATE #1 Local News Site #7 National News Site

Connect with engaged voices that are bold and unique within the communities of San Francisco.

SimilarWeb, October 2020 32 SFGATE AUDIENCE

Top Sections For Audience Reach

20.0 M 56 4 40 17.8 M % % % 17.3 M Smartphone Tablet Desktop

6.1 M 3.8 M 3.8 M 2.6 M 1.9 M 1.5 M 1.5 M

Homepage Business News Food Travel Enter- Shopping Sports Real Estate Local tainment

Source: Google Analytics, November 2020 33 SFGATE AUDIENCE

EDUCATED AFFLUENT INFLUENTIAL

Reach SFGATE 85% $145K 42Y some level of college median household median age readers who are education income educated, affluent, and influential.

65% 70% 39% undergraduate or influential peak earners/ postgraduate degree(s) miIllennials (25 – 39) Buyers (age 25 – 54)

Source: Scarborough Research, R1 2021 SFGATE.com monthly audience in the SF DMA. 34 SFGATE AUDIENCE

SITE TRAFFIC SOCIAL TRAFFIC

80M 25M page views per month referral visits (SFDMA 30.2M) from Google

SFGATE is the 29M 488K number one site for unique visitors per month Twitter fans & local news. (SFDMA 3.7M) 7184K referral visits

49M 599K unique mobile page views Facebook fans & (SFMDA 13.9 M) 2.2M referral visits

Source: Google Analytics, January-March 2021 Social media: June 2021 35

Respected Brands & Quality Audiences Where Access the largest and most local desirable audiences in California. Engaging Portfolio Full suite of multi-media news businesses assets and digital marketing services. go to Strategic Planning Marketing plans infused with local thrive. knowledge and industry expertise. Contact us today to learn how we can assist your business to expand audience reach, build brand reputation, and increase ROI.