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Onthejobaug-2018.Pdf AdSmartAdsmart A list of the TV channels we sell Sky Owned Channels Our Media Partner Channels I R U 2.4m viewers 281,000 viewers monthly <IMAGE/GRAPH/CHART>monthly 2% market share <1% market share skymedia.co.uk | @skymediaupdates How AdSmart works TV Advertising For Businesses Of All Shapes And Sizes TV advertising for businesses of all shapes and sizes • Household data is stored on the Sky+ HD box. AdSmart is the revolutionary new approach to TV advertising from Sky which levels the playing field, so businesses of all shapes and sizes can • Relevant ads for that household are sent to the box via satellite. benefit from the unrivalled power of TV. With AdSmart, different ads • When an ‘AdSmartable' opportunity is identified during an ad can be shown to different Sky households watching the same break, a hint code tells the box to choose the most relevant stored programme. This means brands and businesses can now advertise in ad to play. amazing content, but only to the precise audience you want. • That ad is then served seamlessly into the ad break. Households can be selected based on factors like location and lifestyle, derived from a combination of Sky’s own customer data and information from the consumer profile experts, Experian. AdSmart Channels In Ireland Audience Attributes AdSmart allows you to pick and choose from a range of lifestyle Mosaics groups and geographical attributes. There are a number of ways you can mix them to make sure your ideal customers get to see your TV ad. In addition to the fixed attributes detailed, in the future we will also be able to offer advertisers the option to create custom segments using your own customer data. * Our VOD (Video On Demand) Offering Programme What is TV / Pull VOD? Over 50% of Sky households have connected their set top box via TV VOD broadband, which gives them access to thousands of hours of VOD content via the ‘big screen’ or TV set through the Sky set top box. TV VOD offers an extension to TV reach and enables advertisers the opportunity to access desirable audiences, in a brand safe environment whilst watching premium broadcast content in a personal and uncluttered environment on their main TV set. Unlike many other types of VOD, TV VOD advertising is 100% on screen at all times. The content a subscriber receives is determined by their TV subscription and can be broken into three areas: Catch Up, Boxsets and Movies Who Views TV VOD? Sky Ad Load • TV VOD serves over 4.5 million impressions each month across Sky Advertisers benefit from a small ad load on the Sky’s TV VOD platform. wholly owned channels and also select Media Partners The maximum break length is 90” or 4 ads per break and looks as follows: • As with TV, Ithe TV VOD audience is both young (41% A1534) and upmarket (40% ABC1), with a strong presence of children (64% have kids <1% market share 2.4m viewers in the household)R U.** monthly <IMAGE/GRAPH/CHART> • 378k Irish adults (25%) use the2%service marketper sharemonth, making it Sky’s largest VOD platform.** • TV VOD is typically a shared viewing experience with 41% of users viewing with another. skymedia.co.uk | @skymediaupdates Sky Go What is Sky Go? To Consumers: Sky Go Channels Sky Go is Sky’s ‘on the go’ player It’s available to Sky customers, with each All Streamed no-linear content across the following channels subscriber having Sky Go access on two devices, with the ability to pay extra for two more. Sky Go allows customers watch their favourite movies, sports and entertainment programming on the move on a range of devices. Sky Go offers a great opportunity to reach people consuming content whenever and wherever. To Advertisers: Sky Go enables advertisers the opportunity to access desirable audiences, in a brand safe environment whilst watching premium content in a personal and uncluttered environment. Advertisers can place their brands around all streamed content outside of the linear feed. All ads are clickable, Sky Go Ad Load 3rd party trackable and are not skippable. Advertisers benefit from a small ad load on the Sky Go platform. We only serve Pre and Mid rolls on Sky Go. The Sky Go serves over 1.5 million impressions each month across Sky wholly maximum break length is 90” or 4 ads per break and looks as owned channels and also select Media Partners. As with TV, the Sky Go follows: audience is both young (42% A1534) and upmarket (37% ABC1), with a strong presenceI of children (67% have kids in the household). 243k Irish adults use the service every month. Sky Go is typically a shared viewing experience withR 64U% of users viewing2.4mwith viewersanother . monthly <IMAGE/GRAPH/CHART> Tablet 20%2% market share Share Of Console Imps By 37% PC Device 17% Mobile 26% skymedia.co.uk | @skymediaupdates Our Online & Mobile Offering Programme Sky’s online portfolio includes 6 premium websites and 4 apps. Our Sites Our Apps Sky’s award winning apps are the go to sources for breaking news across sport, news and entertainment. Delivering 49 million monthly impressions and 1 million unique users across apps and mobile web. I Digital advertising capabilities. <1% market share R U 2.4m viewers Sky Media is constantly evolving it’s digitalmonthly offering to suit the needs of agency clients and advertising partners. Sky Media offers: <IMAGE/GRAPH/CHART> . Standard and high impact display2% marketadvertising share formats. Native opportunities allowing advertisers to distribute content and align content with editorial across Desktop, Mobile Web and Apps. Inventory that can be traded programmatically through open, private and guaranteed marketplaces. Complete take over for HPTO across desktop, mobile web and app. skymedia.co.uk | @skymediaupdates Who are our clients? Programme I R U <IMAGE/GRAPH/CHART> skymedia.co.uk | @skymediaupdates Who are our competitors? Programme Ch4 RTE1 Virgin Media One Ch4+1 RTE1+1 35 Channels Virgin Media One +1 More 4 RTE2 Virgin Media Two E4 3.6m viewers monthly 2.9m viewers monthly Virgin Media Three E4+1 34% market share Film 4 22% market share 3.5m viewers monthly 2.2m viewers monthly 35% market share 6% market share I R U 2.4m viewers 281,000 viewers monthly <IMAGE/GRAPH/CHART>monthly 2% market share <1% market share skymedia.co.uk | @skymediaupdates Shape of the Irish TV Market Programme Reception Type No. Of Homes 12% Sky (approx. 800 channels) 640,000 5% UK DTT(approx. 9 Saorview channels 86,000 Sky and up to 14 UK Freeview channels) UK DTT FTA/Web TV (approx. 800 free-to-air 326,000 channels) 41% FTA/Web TV 16% Virgin Media Virgin Media (up to 110 channels) 247,000 IPTV IPTV (Eir, Vodafone - up to 90 81,000 Irish DTT channels) I 21% Irish DTT(approx. 9 Saorview channels) 188,000 5% Other 11,000 R U 2.4m viewers 281,000 viewers monthly monthly <IMAGE/GRAPH/CHART>TOTAL 1,579,000 1,579,0002% TV market Homes share <1% market share skymedia.co.uk | @skymediaupdates UK departments we deal with Programme Commercial Operations Business Area Summary Terminology Sky Media Comm Opps is the biggest team of it’s type in the UK and Ireland. Clearance - This is the process a commercial goes through in order for They are the link between the airtime Sales Team, the Advertising & Clearcast to deem it suitable, or unsuitable, for broadcast. If a commercial Creative Agencies and the Transmissions departments. has not received Clearcast clearance, it cannot be broadcast Comm Opps are solely responsible for ensuring that Sky Media comply with all Ofcom industry rules and regulations associated with commercial Clock Number - This is a commercial unique identifier airtime. Eg ABC/EFGH120/030 The first three characters usually represent the agency and the last three They are responsible for the creation and deployment of complete must be the length of the commercial in seconds Commercial Transmission Spot Schedules each day for in excess of 192 channels. They are the only department involved in all Sky Media Sales Asrun – This is the transmitted schedule, the one that actually went to air propositions (Linear TV, Video On Demand, Our Of Home, Sponsorship etc) (“as it ran” in literal terms). The post transmission schedule will differ from the submitted schedule in case of copy not being delivered on time, live • A team of experts in all TV regulation rules sport coming off air unexpectedly, breaking news etc. • Constantly in contact with Transmission, Internal Presentation and Media PartnersI Key Contact Information • 24/7 on call to deal with any urgent situation. All TV copy rotations should be sent to the following email address: R U 2.4m viewers 281,000 viewers monthly [email protected] monthly All Sky<IMAGE/GRAPH/CHART> Go copy rotations should be sent to the following email address: Key Stats 2% market share [email protected] <1% market share • responsible for the broadcasting of over 19 million spots in 2017 • manage the largest inventory of any sales house in the world • scrutinize and prepare for transmission over 2.3 million breaks. • contribute to over 8 million minutes of commercial airtime being broadcast every year. skymedia.co.uk | @skymediaupdates UK departments we deal with Airtime Management The Process Business Area Summary Number of weeks from broadcast The Airtime Management (ATM) team at Sky Media are responsible for the 8 AB forecasts updated, Landmark updated slotting, maintenance, manipulation and optimisation of airtime. The team ensure that deals, clients and campaigns are delivered impartially in the 7 Break programmes in and checked most efficient manner, making the best use of inventory to achieve our business aims.
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