AdSmartAdsmart A list of the TV channels we sell
Sky Owned Channels Our Media Partner Channels
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R U 2.4m viewers 281,000 viewers monthly
skymedia.co.uk | @skymediaupdates How AdSmart works TV Advertising For Businesses Of All Shapes And Sizes
TV advertising for businesses of all shapes and sizes • Household data is stored on the Sky+ HD box. AdSmart is the revolutionary new approach to TV advertising from Sky which levels the playing field, so businesses of all shapes and sizes can • Relevant ads for that household are sent to the box via satellite. benefit from the unrivalled power of TV. With AdSmart, different ads • When an ‘AdSmartable' opportunity is identified during an ad can be shown to different Sky households watching the same break, a hint code tells the box to choose the most relevant stored programme. This means brands and businesses can now advertise in ad to play. amazing content, but only to the precise audience you want. • That ad is then served seamlessly into the ad break. Households can be selected based on factors like location and lifestyle, derived from a combination of Sky’s own customer data and information from the consumer profile experts, Experian. AdSmart Channels In Ireland Audience Attributes AdSmart allows you to pick and choose from a range of lifestyle Mosaics groups and geographical attributes. There are a number of ways you can mix them to make sure your ideal customers get to see your TV ad.
In addition to the fixed attributes detailed, in the future we will also be able to offer advertisers the option to create custom segments using your own customer data.
* Our VOD (Video On Demand) Offering
Programme
What is TV / Pull VOD? Over 50% of Sky households have connected their set top box via TV VOD broadband, which gives them access to thousands of hours of VOD content via the ‘big screen’ or TV set through the Sky set top box.
TV VOD offers an extension to TV reach and enables advertisers the opportunity to access desirable audiences, in a brand safe environment whilst watching premium broadcast content in a personal and uncluttered environment on their main TV set. Unlike many other types of VOD, TV VOD advertising is 100% on screen at all times. The content a subscriber receives is determined by their TV subscription and can be broken into three areas: Catch Up, Boxsets and Movies
Who Views TV VOD? Sky Ad Load • TV VOD serves over 4.5 million impressions each month across Sky Advertisers benefit from a small ad load on the Sky’s TV VOD platform. wholly owned channels and also select Media Partners The maximum break length is 90” or 4 ads per break and looks as follows:
• As with TV, Ithe TV VOD audience is both young (41% A1534) and upmarket (40% ABC1), with a strong presence of children (64% have kids <1% market share 2.4m viewers in the household)R U.** monthly
• TV VOD is typically a shared viewing experience with 41% of users viewing with another. skymedia.co.uk | @skymediaupdates Sky Go
What is Sky Go? To Consumers: Sky Go Channels Sky Go is Sky’s ‘on the go’ player It’s available to Sky customers, with each All Streamed no-linear content across the following channels subscriber having Sky Go access on two devices, with the ability to pay extra for two more. Sky Go allows customers watch their favourite movies, sports and entertainment programming on the move on a range of devices. Sky Go offers a great opportunity to reach people consuming content whenever and wherever.
To Advertisers: Sky Go enables advertisers the opportunity to access desirable audiences, in a brand safe environment whilst watching premium content in a personal and uncluttered environment. Advertisers can place their brands around all streamed content outside of the linear feed. All ads are clickable, Sky Go Ad Load 3rd party trackable and are not skippable. Advertisers benefit from a small ad load on the Sky Go platform. We only serve Pre and Mid rolls on Sky Go. The Sky Go serves over 1.5 million impressions each month across Sky wholly maximum break length is 90” or 4 ads per break and looks as owned channels and also select Media Partners. As with TV, the Sky Go follows: audience is both young (42% A1534) and upmarket (37% ABC1), with a strong presenceI of children (67% have kids in the household). 243k Irish adults use the service every month. Sky Go is typically a shared viewing experience withR 64U% of users viewing2.4mwith viewersanother . monthly
26% skymedia.co.uk | @skymediaupdates Our Online & Mobile Offering
Programme Sky’s online portfolio includes 6 premium websites and 4 apps.
Our Sites
Our Apps Sky’s award winning apps are the go to sources for breaking news across sport, news and entertainment. Delivering 49 million monthly impressions and 1 million unique users across apps and mobile web.
I Digital advertising capabilities. <1% market share R U 2.4m viewers Sky Media is constantly evolving it’s digitalmonthly offering to suit the needs of agency clients and advertising partners. Sky Media offers:
Programme
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skymedia.co.uk | @skymediaupdates Who are our competitors?
Programme
Ch4 RTE1 Virgin Media One Ch4+1 RTE1+1 35 Channels Virgin Media One +1 More 4 RTE2 Virgin Media Two E4 3.6m viewers monthly 2.9m viewers monthly Virgin Media Three E4+1 34% market share Film 4 22% market share 3.5m viewers monthly 2.2m viewers monthly 35% market share 6% market share
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R U 2.4m viewers 281,000 viewers monthly
skymedia.co.uk | @skymediaupdates Shape of the Irish TV Market
Programme
Reception Type No. Of Homes 12% Sky (approx. 800 channels) 640,000 5% UK DTT(approx. 9 Saorview channels 86,000 Sky and up to 14 UK Freeview channels) UK DTT FTA/Web TV (approx. 800 free-to-air 326,000 channels) 41% FTA/Web TV 16% Virgin Media Virgin Media (up to 110 channels) 247,000 IPTV IPTV (Eir, Vodafone - up to 90 81,000 Irish DTT channels) I 21% Irish DTT(approx. 9 Saorview channels) 188,000 5% Other 11,000 R U 2.4m viewers 281,000 viewers monthly monthly
skymedia.co.uk | @skymediaupdates UK departments we deal with
Programme Commercial Operations
Business Area Summary Terminology Sky Media Comm Opps is the biggest team of it’s type in the UK and Ireland. Clearance - This is the process a commercial goes through in order for They are the link between the airtime Sales Team, the Advertising & Clearcast to deem it suitable, or unsuitable, for broadcast. If a commercial Creative Agencies and the Transmissions departments. has not received Clearcast clearance, it cannot be broadcast Comm Opps are solely responsible for ensuring that Sky Media comply with all Ofcom industry rules and regulations associated with commercial Clock Number - This is a commercial unique identifier airtime. Eg ABC/EFGH120/030 The first three characters usually represent the agency and the last three They are responsible for the creation and deployment of complete must be the length of the commercial in seconds Commercial Transmission Spot Schedules each day for in excess of 192 channels. They are the only department involved in all Sky Media Sales Asrun – This is the transmitted schedule, the one that actually went to air propositions (Linear TV, Video On Demand, Our Of Home, Sponsorship etc) (“as it ran” in literal terms). The post transmission schedule will differ from the submitted schedule in case of copy not being delivered on time, live • A team of experts in all TV regulation rules sport coming off air unexpectedly, breaking news etc. • Constantly in contact with Transmission, Internal Presentation and Media PartnersI Key Contact Information • 24/7 on call to deal with any urgent situation. All TV copy rotations should be sent to the following email address: R U 2.4m viewers 281,000 viewers monthly [email protected] monthly All Sky
Airtime Management The Process Business Area Summary Number of weeks from broadcast
The Airtime Management (ATM) team at Sky Media are responsible for the 8 AB forecasts updated, Landmark updated slotting, maintenance, manipulation and optimisation of airtime. The team ensure that deals, clients and campaigns are delivered impartially in the 7 Break programmes in and checked most efficient manner, making the best use of inventory to achieve our business aims. 6 Ratings applied, autobook strategy planned Their key focus is to determine what inventory will be available to sell, to which audiences at what price and how the airtime should be laid down 5 Programme requests submitted. Main autobook whilst working to the framework of the deals. ATM Shapes the demand to fit the supply and monitor the airtime delivery 4 Premium programmes booked. Autobook review to maintain efficiency and fair access. Selected football matches and key programming is further optimised by 3 Month opened to sales. Efficiency improved being sold at a premium . This process is managed and booked by ATM. ATM is central to Sky Media’s ability to take (and therefore make) money and is regarded as the glue that binds other departments together. 2 Campaign schedules sent to agencies
Key Stats I 1 Commercials go to air • Responsible for delivery of across the largest inventory of any sales Terminology house in Rthe world.U 2.4m viewers Conversion – converting the281,000 campaign viewers audience to one of the Top 3 monthly monthly • Managed and shaped the demand of campaigns across our supply of efficient
Digital Ad Operations Business Area Summary Click-through rate (CTR) - Frequency of click-throughs as a percentage of The Digital Ad Ops team comprises three disciplines. impressions served • Inventory and Yield Management Cost Per Mille(CPM) - Online advertising is usually booked based on what • Online Campaign Management it costs to show the ad to one thousand viewers • Technical Operations Management After a campaign is booked, the Campaign Management team take over full Much like a shoe store, Digital Ad Ops have to keep track of our inventory campaign management across Online Display, Online Video, Sky Go and so the sales team know what and how much of it they can sell. Since mobile applications. impression are not kept in a stock room, you may be wondering how we This includes; keep track of the billions of ad impressions available for sale across the Sky • Creative testing and scheduling websites. With the use of historical delivery data, complex reporting and • Screen grabs forecasting tools. Inventory and Yield Management monitors overall • Delivery and performance reporting/analytics impression volumes, impression delivery and sell through rates across all • Campaign Optimisation Sky properties and platforms on a micro and macro level. • Troubleshooting
Every campaign that is booked to the Sky websites must be reviewed and Working alongside the Campaign Management team, the Technical approved by the Inventory and Yield Management team to ensure we will Operations team help execute high impact ad units. be able to deliverI campaigns in full. The team will look at the forecasted Every online advertising campaign that is booked will pass through the impressions and sell through rates for each property and determine hands of the Digital Ad Ops team. whether theR impressionsU are available2.4m for viewers sale. 281,000 viewers monthly Key Contact