Db Station&Service Ag

DB STATION&SERVICE AG COMPANY AND STRATEGIC ORIENTATION I – DB STATION&SERVICE AG – FACTS, FIGURES AND DATA II – STRATEGIC DIRECTION – #GASTGEBER III – GROUP STRATEGY – GERMANY NEEDS A STRONG RAIL SYSTEM OUR FACTS AND FIGURES DB STATION&SERVICE HAS 6,000 EMPLOYEES, GENERATING EUR 1.3 BILLION IN REVENUES 110 rail companies making stops at stations 2,700 lessees 6,000 employees (full-time) 1 million m² DB Station& leased space EUR 1.3 billion Service AG in revenues Some 5,400 21 million stations passengers and visitors per day 700 153 million passenger buildings stops at stations per year DB Station&Service AG – #Gastgeber 3 OUR ROLE WITHIN THE DB GROUP DB STATION&SERVICE AG WITHIN THE GROUP – INFRASTRUCTURE MANAGEMENT WITH AN IMPACT ON THE END CUSTOMER PASSENGER TRANSPORT FREIGHT TRANSPORT INFRASTRUCTURE DB STATION&SERVICE AG AND LOGISTICS Stations and passenger buildings DB Long DB Cargo DB Distance Energy DB Regio DB Schenker DB Stations DB Arriva DB Track DB Station&Service AG – #Gastgeber 4 OUR PRESENCE DB STATION&SERVICE AG HAS A NATIONWIDE PRESENCE – SEVEN REGIONS AND 46 STATION MANAGEMENT AREAS Head office Strategic direction of the company Hamburg Berlin Seven regions Düsseldorf Leipzig Partner management and operational management nationwide Frankfurt 46 station management areas Stuttgart On-site caretakers for 5,400 stations Munich DB Station&Service AG – #Gastgeber 5 OUR STRATEGY ABOUT DB STATION&SERVICE AG With a total of 21 million passengers and visitors, we move 30 times as many people per day as all of Germany's airports combined We have 1 million m² of rental space, as much as 130 soccer fields We operate 5,400 stations, ten times the number of highway rest stops in Germany Our 6,000 employees would fill up 15 half-length ICE trains The total length of our platforms is 1,900 km, the distance between Berlin and Madrid DB Station&Service AG – #Gastgeber 6 6 I – DB STATION&SERVICE AG – FACTS, FIGURES AND DATA II – STRATEGIC DIRECTION – #GASTGEBER III – GROUP STRATEGY – GERMANY NEEDS A STRONG RAIL SYSTEM WE ARE EXPERIENCING A SEA CHANGE IN OUR MARKET ENVIRONMENT The new ERegG* imposes a Climate change is creating cap on station charges. New New forms of mobility new demands. Successful sources of revenue are The market is growing. Over are transforming travel solutions must be becoming increasingly 21 million passengers use chains. Sharing services are environmentally important. our stations each day. In the making journeys more friendly. future, this number will flexible and versatile. increase significantly. DB Station&Service AG – #Gastgeber *German Railway Regulation 8Act 8 MOBILITY IS CHANGING – AND WE ARE HELPING TO SHAPE THAT CHANGE … thanks to smart solutions, which are aligned with the needs and capabilities of our customers. DB Station&Service AG – #Gastgeber 9 WE ARE GERMANY'S BIGGEST HOST! – VISION: WE WILL DESIGN SPACES WHERE OUR CUSTOMERS ENJOY SPENDING TIME We need to focus on a new vision to prepare our business for this future: #GASTGEBER (#HOST) Our vision Our strategy Our business unit program GETTING WELCOMING FLEXIBLE ATTENTIVE THINGS DONE Why? What? …and work together to do everything we can to make every guest feel welcome at How? all times, wherever they are. … and contribute to achieving DB's overarching strategy – Germany needs Strong DB Station&Service AG – #Gastgeber Rail: For the climate. For people. For the economy. For Europe. 10 WE ARE RELYING ON THREE STRATEGIC DIRECTIONS TO ENSURE WE ARE READY FOR THE FUTURE Stations in major Junction stations S-Bahn stations Feeder stations cities 4,052 18 426 921 Knotenbahnhöfe Basic quality + capacity Customer experience Development of station neighborhoods DB Station&Service AG – #Gastgeber 11 11 BY IMPLEMENTING OUR STRATEGY, WE ARE CONTINUING TO DEVELOP OUR BUSINESS MODEL Stations in Junction major stations cities Developing a passenger building portfolio, focusing on the quality of our guests' time with us and a good mix of sectors Stations Developing end-customer business thanks to new analog and digital services Improving station neighborhoods thanks to mobility hubs and development in surrounding areas Feeder S-Bahn stations stations DB Station&Service AG – #Gastgeber 12 THAT MEANS: IMPROVING BASIC QUALITY AND CAPACITY TO INCREASE OUR GUESTS’ WELL-BEING New cleaning concepts, more security staff and video technology to ensure cleanliness and safety More funds for maintenance Increased capacity thanks to better passenger management Intelligent system of reliable and consistent passenger information DB Station&Service AG – #Gastgeber 13 13 THAT MEANS: IMPROVING THE CUSTOMER EXPERIENCE AND THE QUALITY OF OUR GUESTS' TIME WITH US SO THEY WANT TO STAY LONGER Esthetically pleasing surroundings thanks to modern design, lighting and waiting-area concepts Diverse consumption and service options with sustainable and innovative products Digital services for accessing products, and easier and faster access to information DB Station&Service AG – #Gastgeber 14 14 THAT MEANS: DEVELOPING MOBILITY HUBS AND STATION NEIGHBORHOODS SO OUR GUESTS BENEFIT FROM ESTHETICALLY PLEASING SURROUNDINGS Better interconnected mobility by bundling together new mobility trends, e.g., new on-demand solutions, e-mobility and modern bicycle spaces Development of surrounding areas and real estate in partnership with federal states, cities and municipalities, e.g., BahnEntwicklungsGesellschaft NRW (BEG) DB Station&Service AG – #Gastgeber 15 15 OUR STRATEGY CONTRIBUTES TO THE BUILDING BLOCKS OF DB'S OVERARCHING STRATEGY: GERMANY NEEDS STRONG RAIL MORE ROBUST MORE POWERFUL MORE PIONEERING Building block: BU Building block: Building block: Station upgrade Stable processes Smart services We will expand the capacity of We will implement end-to-end We will expand the basic quality busy traffic infrastructures, responsibility for core processes of our stations and make them passenger buildings and and introduce comprehensive third-place-worthy. underpasses. performance management. Building block: New forms of mobility We will turn our stations into multimodal mobility hubs. DB Station&Service AG – #Gastgeber BU = Business unit-specific building block 16 DISCUSSIONS WITH THE GROUP INCLUDED A CLEAR PROMISE. WE WILL COME BACK STRONGER. Darstellung Schematic schematisch visualization Management Kick-start of upward Scaling up 2019 control, 2020 spiral 2025 2030 testing EBIT LuFV III Customer LHH incl. municipal funds satisfaction (Digital) production Basic quality OPEX + capacity Rail stations of the future DB Station&Service AG – #Gastgeber 17 WE NEED THE RIGHT FRAMEWORK TO ACHIEVE OUR STRATEGIC TARGETS – AT THE HEAD OFFICE, IN THE REGIONS AND IN STATION MANAGEMENT CLEAR TARGETS FOR CLEARLY DEFINED CLEAR PROCESSES A CLEAR CUSTOMER FOCUS GROWTH RESPONSIBILITY We need more growth – and We will create clearly defined We will use our new operational We will systematically gear our that's why we're developing new responsibilities – for faster processes as a guide for actions toward our customers – sources of revenues. decision-making, without silos. management control – customer- for increased quality and more centric and end to end. growth. DB Station&Service AG – #Gastgeber 18 IN THE FUTURE WE WILL SYSTEMATICALLY GEAR OUR ACTIONS TOWARD OUR CUSTOMERS. Determining Developing Selling Planning Producing market/customer products production requirements 1. Business partners 3. Deciding on and 4. Selling mobility products and 6. Providing 10. Using mobility 2. Customer needs developing services production schemes sales standards platform and station 5. Selling non-mobility 7. Providing 11. Using non-mobility services products and services infrastructure schemes sales standards 8. Providing service schemes 12. Using production 9. Planning and managing schemes services 13. Using infrastructure schemes 14. Using service schemes 15. Planning and managing services 16. Providing services DB Station&Service AG – #Gastgeber 19 WE INTRODUCED A CENTRAL PROGRAM APPROACH IN MARCH 2019 TO MANAGE DEVELOPMENTS UP TO THE RESTART Product All areas Production Stations of the future, Process excellence Organizational Digital production smart city, bike+ride, development end customer business, passenger information Product lines, Workforce Program to secure Station operations range, customer management earnings center 4.0 satisfaction management, capacity, neighborhood Sales management IT master plan Capacity and leasing DB Station&Service AG – #Gastgeber 20 WE ARE TESTING OUT 2019/2020 MEASURES FOR IMPLEMENTING OUR STRATEGY AT 16 RAIL STATIONS OF THE FUTURE 18 426 921 4,052 Selected in 2018 in conjunction with regional units Junction stations Feeder stations Stations in major S-Bahn stations cities Regional Unit North Wolfsburg Main Station Hamburg Sternschanze Ahrensburg Regional Unit East Berlin Südkreuz Cottbus Berlin Bornholmer Str. Regional Unit Southeast Halle (Saale) Main Station Wernigerode Regional Unit West Münster (Westf) Main Station Haltern am See Regional Unit Central Offenbach Market place, Hofheim Regional Unit Southwest Heilbronn Main Station Renningen Regional Unit South Coburg Freising DB Station&Service AG – #Gastgeber 21 LEADERSHIP AND PROCESS EXCELLENCE WILL BE COMBINED FOR CLEARLY SPECIFIED AND STABLE PROCESSES OPEX LEADERSHIP EXCELLENCE Goal-oriented leadership and management using standards and PROCESS EXCELLENCE KPIs will ensure efficient Standards will enable zero-waste, performance management for stable (end-to-end) processes with structured process improvement a focus on customers,

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