Europe for YOU – from a single source!
TAO European Incoming is a Chinese-minded and European-thinking MICE agency, providing best creative and logistic services for all MICE projects throughout Europe. With over twenty years of experience, a broad team of event experts and a tried-and-tested network of service agents throughout the continent, TAO guarantees the perfect planning and execution of high-level events. Page 2
EuropeEurope from from a single a single source source!
Finland 21 family members Norway 28 countries
Estonia sales volume of more than 60 million Euro Sweden
Poland Germany
Czech Republic
Hungary France Romania Croatia Italy
Bulgaria
Spain Greece
Page 3 Malta Europe from a single source!
TAO European Incoming provides a One-Stop Solution through a network which stretches from Iceland to Italy and from Spain to Slovenia. Yet no matter how complex the task, no matter how many destinations or guests are involved in your event, your point of contact remains the same… For YOU that means no more messy coordination with local agencies, no more bookkeeping nightmares, no language issues and no worries. Page 4 Our Team for YOU
Jeffrey D. Smits 王杰夫 Senior Project Manager Wenxin Seow 萧彣芯 Project Manager Curd A. Lammerer Senior Project Manager
Scott Crouch PR & Media Manager
Zephina Chan Meng Zang 陈凯恩 臧萌 Project Manager Project Manager
Xiaojing Yang 杨小静 Hongwen Ma Local expert in Europe 马红文 Local expert in Europe
Page 5 YOUR team behind
Page 6 Five Reasons Why TAO
Only TAO offers EUROPE from one single source!
Only TAO combines incoming services with MICE competency!
With TAO you get complete project- and cost control, have no local agency dealing and no language issues!
TAO stands for cultural competence and professionalism: An international team for individual needs!
Benefit from TAO’s tried and tested network throughout Europe, with over 20 years of experience and outstanding knowledge and creativity: Our staff spend an average of 3 months per year travelling on project- and educational tours! Page 7 Our portfolio for you! Destination Germany
Page 9 2015 HUAWEI New Office Launching – Production
Client: HUAWEI Technologies Deutschland GmbH Destination: Munich, Germany Project Description: ‘TAO supported the new office opening of HUAWEI Technologies in Munich. The new office is completed in May to facilitate new teams, as a result of Huawei’s continuous growth and new collaborations with new partners in the region. The new floor space of 3640m² will be able to facilitate more than 300 staff, with meeting rooms of various sizes and reception areas. ‘ 2015 BMW China Top Investor Sneak Preview – Gala Dinner
Client: BMW China Destination: Munich, Germany Project Description: BMW China hosted high-ranking Chinese guests for a two day event, including senior management and potential investors from leading automobile distributors in Asia. The programme included a private gala dinner at the royal “Residenz” palace in Munich, organized by TAO and catered by one of Germany’s most prominent chefs, Alfons Schuhbeck, who made a personal appearance and hosted an exclusive live cooking show for BMW China’s guests. Number of participants: 19 Page 11 2015 BMW China Top Investor Sneak Preview – Outdoor Activity
Client: BMW China Destination: Munich, Germany Project Description: The guests enjoyed some outdoor adventure with a hike in the pristine Alpine countryside of Elmau, where a surprise Alphorn concert greeted their arrival at the “Elmauer Alm Hütte”. Alongside the magnificent views and clear mountain air, the guests were entertained with live Bavarian music and served delicious local specialities. Number of participants: 10 Page 12 2015 Pampers Media Event
Client: Pampers China Destination: Schwalbach, Germany Project Description: TAO is fortunate to work together with @Comm, a PR agency from Shanghai, for a media event for Pampers. The event was held at the P&G Innovation Center in Schwalbach near Frankfurt. A number of senior representatives from Pampers and P&G, as well as invited media, and spokepersons ie. End users were represented at this half-day event. @Comm is a renowned PR agency in China, through word of mouth, TAO provided the production service for this event, namely the coordination of branding materials. Number of participants: 30 2015 BMW China Key Opinion Leader Event
Client: BMW China Destination: Munich, Germany Project Description: BMW China invited 3 groups of Key Opinion Leader coming to Munich, the hometown of BMW, for a special sneak show of their newest proud product – the next generation of BMW 7 series. Number of participants: 10 Page 14 2014 BMW Brilliance Mission 3 – Gala Dinner in Munich
Client: BMW Brilliance Automotive Ltd. Destination: Munich, Germany Project Description: The Gala Dinner was held to reward team members and to celebrate the end of the Mission 3 journey. 80 participants experienced not just some typical Bavarian flavor via performances and Bavarian cuisine. The passionate performance of our live band, Streetlive Family, also brought the celebration atmosphere to the roof. Number of participants: 80 Page 15 2014 BMW Brilliance Mission 3 – Business Breakfast
Client: BMW Brilliance Automotive Ltd. Destination: Munich, Germany Project Description: A private business breakfast was held by TAO for the CEO of BMW Brilliance, Mr. Olaf Kastner, and the representatives from main Chinese medias in the famous Michelin-2-Stars restaurant inside of BMW Welt, the EssZimmer. It‘s not just a face-to-face interview, but also stands for the highest regards from the hometown of BMW. Page 16 Number of participants: 10 Joymain Sci & Tech China Incentive Events
Client: Joymain Sci & Tech Development Co., Ltd. China Destination: Munich, Germany Project Description: During the annual incentive of the company, a unique Bavarian evening dinner was arranged in Löwenbräukeller as well as a meeting in Westin Grand, to reward the hard work of the company‘s top sales representatives. Page 17 Number of participants: 450 Joymain LaCa Sci & Tech China Incentive Events
Client: Joymain LaCa Co., Ltd. China Destination: Munich, Germany Number of participants: 91
Project Description: Three high-class events were held for our Chinese clients during their incentive trip in Munich. As welcome gala dinner, we chose the historical location Castle Nymphenburg for an elegant banquet; for the delightful farewell we arranged a typical Bavarian evening in the most famous venue of Munich, Hofbräukeller, with special local performances and delicious food. The meeting in BMW Welt was a great opportunity for the company to show their appreciation for the top sales representatives. Page 18 SAMSUNG & SUNING IFA 2014 Hospitality
SAMSUNG China & SUNING Destination: Berlin, Germany Number of participants: 10
Page 19 BMW 7 Series „TOP JOY“ Incentive
Client: BMW China Destination: Germany / Munich and surrounding Project Description: An invitation to visit Munich was extended to journalists from various lifestyle magazines in Beijing, China. The goal of the incentive was to introduce leading opinion-makers in the Chinese press to BMW’s home and headquarters in Bavaria, allowing them an insight into the company’s history, its people and culture, and tradition of innovation. Page 20 Number of participants: 40 BMW 7 Series „TOP JOY“ Incentive
Program: Guests stayed at the renowned Bayerischer Hof hotel in the heart of Munich, and enjoyed a three-day program featuring highlights such as:
Individual transfers with BMW 7 Series. A full-day excursion with 20 BMW vintage and classic models around Lake Starnberg. A visit to Neuschwanstein Castle, the famous fairy-tale palace of King Ludwig II of Bavaria. A VIP tour and presentation at the BMW Headquarters in Munich, and interviews with BMW management. BMW limousine transfer to Dingolfing, and a VIP tour of the BMW manufacturing plant. A Bavarian dinner at the atmospheric Löwenbräukeller, with traditional Bavarian games and entertainment, from “finger wrestling“ to yodelling competitions!
Page 21 SAMSUNG Supervisory Board Incentive
Client: Samsung Electronics, Korea Destination: Germany, Hamburg Project Description: Twenty supervisory board members of Samsung Electronics Korea were invited to attend the FIFA World Cup 2006 in Germany, combined with an exclusive stay in the city of Hamburg. Number of participants: 20
Page 22 SAMSUNG Supervisory Board Incentive
Program: This high-level, four-day, luxury incentive featured some of the most exclusive travel experiences Hamburg has to offer: Arrival and departure flights to HAM in a private jet, including deluxe shuttle service direct at the aircraft and VIP immigration arrangements. Accommodation in the city‘s finest suites, at the Hotel Vier Jahreszeiten. Individual, insider tours of St. Michaelis, the fish market and harbour terminals, as well as champagne sailing on the river Alster. Exquisite, gourmet-standard northern German and Korean cuisine. Private visit to the Montblanc workshop and museum, with personalized Montblanc gifts of engraved pens for all guests. First class tickets for the World Cup match Korea v. Switzerland and VIP match hospitality. Page 23 INVEST HONG KONG Investment Forum
Client: Invest Hong Kong, Macao, Province Guangdong Destination: Germany, Berlin Number of participants: 250
Project Description: Invest Hong Kong, The Department of Foreign Trade and Economic Cooperation (DoFTEC) of Guangdong Province and Macao Trade and Investment Promotion Institute (MTIPI) invited 250 corporate representatives to explore the latest investment and business opportunities in these two strategic jurisdictions. This event offered a unique opportunity for direct contacts between institutional representatives and Chinese entrepreneurs, and to see a series of objective presentations about investment opportunities and the experience of German companies in the
region. Page 24
Destination Switzerland
Page 25 2015 HNA group mid-year board meeting
Client: HNA Group Destination: Zurich, Switzerland Project Description: The new fortune 500 player HNA group chose Switzerland as their destination for the most important annual board meeting this year. Top management members attended diverse meetings in 7 days in one of the most distinguished location in Zurich, the Dolder Grand. Number of participants: 110 2015 HNA Group & Swissport Signing Ceremony
Client: HNA Group Destination: Zurich, Switzerland Project Description: HNA Group and PAI Partners SAS (“PAI Partners”) have signed the acquisition agreement in relation to the acquisition of 100% equity interest in Swissport Group (“Swissport”), the world’s largest ground services and cargo handling services provider in Zurich. Number of participants: 40 2015 HNA group mid-year board meeting galas
Client: HNA Group Destination: Zurich, Switzerland Project Description: During the stay in Zurich, TAO organized gala evenings in different atmosphere for the distinguished guests from HNA group. The Welcome gala was in one of the most characteristic locations in Zurich, the AURA. Farewell gala took place in the Restaurant LakeSide, with the breath taken lake view which you would find nowhere else. Number of participants: 220 2015 HNA/Confucius Institute Sino-Western Culture Convergence Forum
Client: HNA Group Destination: Zurich, Switzerland Project Description: The forum, which features keynote speeches and high-level dialogues, leded by more than 20 prominent scholars of Chinese and Western cultures, scholars of East Asia's Neo-Confucianism as well as Western sinologists. Number of participants: 170 2015 Jaguar Swiss Incentive
Client: Jaguar China Destination: Switzerland Project Description: The guests of Jaguar clients, were invited by Jaguar China to participate in an 8-day winter experience in Switzerland. They were offered the best 5 star hotels with breath-taking views of the Swiss mountains and lakes. Special activities such as chocolate workshop, snow shoe walking, swiss army workshop and all that was make this trip an unforgettable one. Page 30 Number of participants: 10 Medtronic Award Gala 2014
Client: Medtronic China Destination: Switzerland Project Description: TAO was delighted to assist with a prestigious event in the fantastic Swiss setting of the Chateau de Chillon, located on the shores of Lake Geneva. As part of an incentive trip for the medical technology company, Medtronic’s top 40 sales staff, plus members of their families, TAO managed the technical support for a Gala Dinner, which took place within the hallowed halls of this unique castle on October 10th. Number of participants: 80 Destination Norway
Page 32 Medtronic President‘s Club Award Gala 2015
Client: Medtronic China Destination: Norway Project Description: Bergen, Norway, was the location for a very special gala night for Medtronic; the second event TAO has managed for this client. The gala is an annual event where Medtronic’s CEO and around 150 guests from Medtronic China celebrate company milestones for that year. The dinner was accompanied by typically Norwegian performances including a Viking show, a traditional Norwegian violin concert and motivational speeches from the CEO. Number of participants: 150 Page 33 Destination Italy
Page 34 LENOVO “President´s Club” Incentive
Client: Lenovo China & APEM Destination: Italy, Rome Project Description: Lenovo awarded its 140 most successful sales employees with a visit in Italys most beautiful cities: ROME. A top class award ceremony in Villa Miani was the highlight of the one week trip in Italy. Number of participants: 140 Page 35
TERADATA Executive Event “Palio in Siena”
Client: Teradata EMEA Region Destination: Italy, Siena Project Description: Teradata’s top clients were invited to attend one of the world’s most emotional sporting occasions: The “Palio“ in Siena. This historical, heart-stopping horse race is a powerhouse of pomp and splendour, that spectators and participants alike will remember for the rest of their lives… Number of participants: 75
Page 36 TERADATA Executive Event “Palio in Siena”
Program: The luxurious three-day program provided a privileged introduction to this enchanting corner of Tuscany, complemented by the best of Italian cuisine and hospitality: Arrivals and VIP transfers with Mercedes S-Class limousines to the Westin Excelsior Hotel Florence. Welcome dinner with classical opera performance at Palazzo Borghese. Authentic, country lunch en-route to Siena. Guided tour of Siena followed by historical parades, the Palio and award ceremony, all viewed from private balconies with drinks and canapés. Dinner and wine-tasting at Vicchiomaggio Wine Estate.
Page 37 Destination Spain
Page 38 TERADATA Executive Event “America’s Cup”
Client: Teradata EMEA Region Program: Destination: Spain, Valencia The three-day trip was a festival of Project Description: sailing, sunshine and style! The Teradata’s top clients were invited to an international programme included: meeting, featuring a visit to the America‘s Cup VIP transfers with Mercedes S-Class regatta. The participants were treated to a close-up limousines. experience of the winning yacht, Alinghi, on board a Deluxe accommodation at the Hotel luxury catamaran. Palau de la Mar. Number of participants: 80 Welcome reception and conference in the hotel. A private, outdoor dinner in a public square in Valencia old town, specially cordoned off for the event. A whole day at the America‘s Cup Races, including a private visit to the Luna Rossa base with lunch. Close-up experience of the Alinghi Team Race vs. Luna Rossa, on-board a luxury catamaran with drinks and snacks. Page 39 DACHSER Global Leadership Conference
Client: Dachser Intelligent Logistics Worldwide Destination: Spain, Seville Project Description: A global team event, bringing together the worldwide management team for four days of brainstorming, cross- pollination of ideas and best practice, team-building and inspiration. Number of participants: 160 Program: The program combined corporate targets and key messages with the emotion and passion of Andalucía: Accommodation at the Barceló Renacimiento Hotel. Welcome dinner at a traditional tapas bar in downtown Seville. One-and-a-half day global conference in the hotel. Private organ recital at Seville Cathedral followed by a gala dinner at Hotel Alfonso XIII. Interactive sightseeing tour in Seville with actors and guides. Gourmet workshop with wine and cheese tastings, torero workshop and flamenco workshop at a country estate, in the countryside just outside Seville. Dinner and award ceremony at the same location on the final evening of the trip. Page 40 Destination Ireland
Page 41 RED HAT EMEA Partner Summit
Client: Red Hat EMEA Destination: Ireland, Dublin Project Description: An international partner congress with accompanying exhibition / trade-fair held at the CCD Convention Centre Dublin followed by an award ceremony and gala dinner. Number of participants: 680 Page 42 RED HAT EMEA Partner Summit
Program:
The four-day program included: Arrivals and transfers to the CCD Convention Centre. Accommodation at various hotels adjacent to the CCD. Welcome reception and official opening of the exhibition. Two-and-a-half days of conference and workshops at the CCD with accompanying exhibition. A “dine-around” evening through five different restaurants in Dublin city. Gala dinner and award ceremony at the Guinness Storehouse with live band.
Page 43 Destination Malta
Page 44 SAMSUNG CIS Tech Summit
Client: Samsung Russia Destination: Malta Project Description: 160 Samsung mobile dealers from all CIS countries were invited to attend a two- day conference, followed by the launch of a new mobile phone during the gala dinner. Number of participants: 160 Page 45
SAMSUNG CIS Tech Summit
Program:
The three day program included: Meet and greet service at Malta Airport with transfers in Samsung-branded coaches to the Westin Dragonara Resort. Welcome cocktails and check-in on the resort’s terrace, followed by an al fresco, seashore dinner. One-and-a-half day conference in the hotel ballroom accompanied by a mobile phone exhibition in the resort’s foyer. Gala dinner and product launch show at Palazzo Bighi with live entertainment and fireworks. Afternoon cruise with two large ships to Comino Island with beach barbecue, private spa and cocktail bars. Barbecue dinner party with live band and actors at Popeye Village.
Page 46 Destination Czech Republic
Page 47 FUJITSU Imaging Channel Conference
Client: FUJITSU Europe Ltd. Destination: Czech Republic, Prague Project Description: An international partner congress with accompanying exhibition and workshops was held at the Hilton Hotel & Conference Centre, followed by an award ceremony gala dinner, celebrating excellence and best practice among FUJITSU Europe’s partner network. Page 48 Number of participants: 350 FUJITSU Imaging Channel Conference
Program:
The two-and-a-half day exhibition and conference event brought together FUJITSU Europe’s wide spectrum of reseller, distribution and ISV partners from around the globe, to launch new innovations and provide a platform for the sharing of specialist knowledge.
Meet and greet service at Prague airport and transfers to the hotel. Welcome reception and official opening ceremony of the exhibition followed by a gourmet dinner. Full day of conferencing and workshops at the hotel with accompanying exhibition. Gala dinner and award ceremony in the grand setting of Zofin Palace with a spectacular fireworks display over the River Vltava.
Page 49 Destination China
Page 50 20 Years Twin-Partnership BEIJING / BERLIN
Project Description: TAO has also been active in a high profile project in Beijing, on behalf of Berlin’s city mayor, Klaus Wowereit. As part of an official visit to the Chinese capital, celebrating 20 years of partnership between Beijing and Berlin, Mr. Wowereit officially opened an exhibition on the history of Berlin. TAO had the honour to manage this public event, as well as the official reception which followed at the German Embassy, which was attended by around 400 invited guests.
Client: Berlin Partner Destination: China, Beijing Number of participants: 400 and public Page 51 Our portfolio for you! Themed packages for you
Most of the traditional Incentive tours are This is enabling a very deep and limited to regular sightseeing programs. different insight into the country But Europe has more to offer than that. and its culture! Europe stands for international highlighted topics such as Automotive, Fashion, Fine Dining and more.
Themed Packages
different topics And that’s why TAOs Themed Packages are 2 European destinations different: Apart from the obligatory must- exclusive themed activities sees, our guests can experience special luxury accommodation activities by picking up these topics. ready to book Page 53
Sissi
Page 54 European Horse Power
Page 55 Design & Style
Page 56 Sports
Page 57 Fashion & Lifestyle
Page 58 Wine & Dine
Page 59 Our portfolio for you! „Meet the experts“
With ever closer economic and cultural ties In order to serve this demand for developing between Europe and China, the “knowledge networking”, TAO European demand for expert dialogue and Incoming and its partner “EURAC” knowledge exchange is increasing. Many (European Business Academy) has launched European and Chinese companies, a new MICE concept entitled “Meet the government departments and academic Experts”. Customized C-level-seminars institutions are seeking ways to interact combined with the chances to meet and learn from their peers and partners, representatives of an equal standing in across all disciplines and industries. companies and universities throughout Europe.
Page 61 EURAC C-Level training and meet the experts
Client: European Academy for Executive Education Destination: France / Germany Project Description: Training seminar for Chinese C-level managers. During this 8-day training of luxury brand management, different coaching sessions are arranged in Paris and Munich. As a part of this C-level training, TAO created two “meet the experts” sessions for these Chinese high-level- representatives by visiting and meeting responsible persons from famous companies like DIOR and WOLFORD. Number of participants: 20
Page 62 TAO Memberships
Page 63 Our Clients Any questions? We‘d love to tell you more!
Every project and every company is individual, which is why we’d be delighted to answer your queries personally and directly.
TAO prides itself on the long-term, professional relationships we enjoy with our clients and partners. We believe that a fundamental part of that success lies in the strength of our communication and a lively exchange of ideas.
So let’s talk!
Meyerbeerstr 12 Schweidnitzerstr. 2 Lohofweg 1 D-81247 Munich D-10709 Berlin D-40882 Ratingen/Düsseldorf Germany Germany Germany
Email: [email protected] Web: www.tao-incoming.com