CAMPUSNEWS SECOND ISSUE | 2015

+ · Campus liFe · department neWs · iuBH CeleBrates · partners & Cooperations Contents WelCome

Dear students, partners, friends and staff of iuBH,

15 years ago we started a new chapter of higher education in Germa- ny by launching the fi rst student intake at what is now iuBH school of Business and Management Bad Honnef. we had the ambitious goal of establishing excellent management education for the service industry and wanted to educate the leaders of tomorrow. today, iuBH is well established, our quality education is recognized around the world and we see many of our graduates pursuing great careers.

we are happy that all of you are part of this journey – You can be WHAT HAPPENED, WHAT‘S NEW? 04 proud to be part of iuBH. Nowadays, educating global citizens is more important than ever and iuBH is playing a vital role in this fi eld. What happened, what‘s new? 04 Almost 1,500 students from almost 90 nationalities are enrolled on campus – all of them striving to become experts in their fi eld. in order to support our students in seeking their goals, iuBH fosters Events on and off Campus 09 four major aspects: Our education is close to the industry! in this issue of the campus news you can for example read about our new cooperation with Lufthansa Consulting, a returning project with the Verband internet Reisen e.V. (ViR) and a multi-company fi eld trip to Department News 12 Dublin. in addition our Career services constantly offers value added workshops and events for our students such as the Job-Kick off and the “Next stop Job” events organised last semester. What does … actually do? 16 We want to achieve a plug and play modus for our students! with DEPARTMENT NEWS 12 graduation all needed tools and techniques to kick-start a profes- IUBH Network 17 sional career are at hand. we are looking back on many successful careers and many of our early graduates now come back to campus and tell us how iuBH shaped them in their early years. For current and future students the question is: how can i start my professional IUBH Students & Alumni 20 career? some alumni give their fi rst hand insights on the following pages – read about Yi Gao from China who is now working for the Bank of China in Germany and tim Hoffmann-Keining who started IUBH Celebrates 28 his career at sixt as management trainee.

However, it is not only about tools and techniques. Attitudes and 30 personality are equally important. thus we are proud and happy to 10 Questions to … celebrate the achievements of our students: our students have suc- cessfully participated in several competitions and/or won awards, IUBH STUDENTS & ALUMNI 20 from the Accor take off Competition and the student challenge of Editorial 32 Aéroports de Paris, to the wiwi talent Programme. our students are representing iuBH at challenges around the globe. we are proud of you! Last but not least, life on campus should be a fun life. our international society, the Greeters as well as the Guardian Angels once again played a big part in showing our freshers how (fun) life at iuBH works and what passion means. Also all the on and off campus events organised by the student Common Room and the Leos play a vital role in the social life on campus.

We have great fun seeing you altogether striving with passion for excellence and success. We – students, faculty and admin – make the university!

IUBH CELEBRATES 28

Prof. Dr. Peter thuy Prof. Dr. Patrick Geus Rector iuBH Prorector iuBH Campus Programmes

CampusNews 02 | CoNteNts weLCoMe | CampusNews 03 stimulation For all your senses at open Campus day WHat Happened, WHat’s neW? steigenberger Academy and iuBH present the hotel and tourism industry in an entertaining way

“More for your senses” was the motto of ”we were really pleased that we could markets due to standards and would end iuBH Corporate proGrammes the open campus day at the steigenberg- attract the attention of so many peo- up being thrown in the trash. Perspec- Prof. Dr. Kurt Jeschke, Prorector iuBH Corporate Programmes er Academy and iuBH in Bad Reichenhall ple of all ages – it was important for us tive students got insights into the various in June 2015. the programme offered to show what we have to offer, especially degree, vocational training and further a range of activities including a presen- for the region”, said school Director Jo- education programmes offered by the tation about spices by tV cook Alfons hann Hierl. the biggest attraction was steigenberger Academy and iuBH. Guests schuhbeck, a blindfold obstacle course Alfons schubeck, a former student of the also got a sense for Bavarian culture from in Germany the market for academic developed, accredited and implemented novative educational fi eld at our univer- and a series of mock lectures: around steigenberger Academy. with a cooking the Grossgmainer Brass Band, perfor- training and professional education pro- into the training and professional de- sity. Hand in hand with this restructur- 800 guests from all over Germany took show and lecture he abducted the guests mances by the Reichenhaller Home and grammes has undergone dynamic chang- velopment concepts of companies such ing is the creation of an iuBH Corporate advantage of this opportunity to get to into the world of spices. in the school’s Mountain Costumes Association (“saal- es in recent years. in view of the progres- as Althoff Group, Compass Groups, Mo- Programmes team that is dedicated to know more about the hotel school and kitchen steigenberger students cooked achthaler”) and tasty Bavarian specialties. sive introduction of academic standards tel one, Zurich insurance Group/Bon- the academic, technical and business as- university. Proceeds from the event were for the guests using recipes from star Children enjoyed jumping in a bouncy cas- for entire industries and professional ner Academy GmbH, BNP Pariabas and pects of developing, accrediting and im- donated to a centre for blind and visually chef schuhbeck. under the slogan “use tle, goal-shooting games and face paint- fi elds and the need for companies to at- Deutsch Post DHL. plementing corporate programmes. impaired in south Bavaria, a centre un- it or waste it” the idea of slice and dice ing. the blindfold obstacle course made it tract and retain qualifi ed specialists and der the patronage of Alfons schuhbeck. disco was introduced. this refers to the possible to gain insight about lives of peo- managerial staff, more and more per- in order to systematically develop this iuBH Corporate Programmes distin- use of foods that cannot be sold in super- ple with visual impairments. sonnel managers are offering custom- educational sector of corporate pro- guishes itself with innovative, fl exible and ised staff development programmes for grammes at iuBH, in the winter semes- company tailored solutions for academic their employees. in this context, iuBH ter of 2014/15 the iuBH rectorate was training and professional development has proven to be an effective and reli- expanded to include the new position of programmes. every programme has a able partner for occupational academic Prorector of Corporate Programmes. in unique combination of classroom and on- education. in close consultation with this capacity Prof. Dr. Kurt Jeschke is now line courses that is developed on the ba- their partner, programmes have been responsible for the academics of this in- sis of training needs.

iuBH opens Campus in Berlin

From october 2015 the international uni- versity Bad Honnef · Bonn (iuBH) will start study programmes on their new campus in Berlin. At the study location on Rolandufer 13 (Berlin-Mitte district) it offers an MBA in international Busi- ness and a Master in international Man- agement (M.A.) as english-taught pro- grammes on a full-time basis. there is also the possibility to pursue dual studies in Marketing Management (B.A.) or tourism Management (B.A.). iuBH is the only university in Berlin where dual students rotate between the- ory and practice on a weekly basis, and where the university assumes responsi- bility for fi nding a suitable placement in a company for prospective students.

For further information visit: www.iubh.de/berlin www.iubh-dualesstudium.de/berlin

CampusNews 04 | wHAt HAPPeNeD, wHAt‘s New? wHAt HAPPeNeD, wHAt‘s New? | CampusNews 05 start oF neW semester at iuBH sCHool oF Business and manaGement neW staFF memBer: saBine Haase Director Marketing & sales

of online and offl ine, that is to keep the internet Group) as Director Marketing vital personal contact to students and & Performance technology. From 2001 partners in the industry whilst exploiting she headed up Marketing & eCommerce the abundant new options provided by in- at Bertelsmann’s portal Lycos in her role creasing digitalisation. as Director Marketing & eCommerce. the role as Director Marketing for British sabine is an internet pioneer with over retailer J sainsbury‘s lead her to Cairo, 20 years of professional experience in where she developed the online platform the sector. she has developed a variety of for the region Middle east. she started online businesses, focusing on manag- her career 1997 in the early days of Ger- ing Marketing/sales as well as Product- man eCommerce at Retailer otto Versand management/it. in her last role as Ceo as marketing manager. sabine Haase has joined Career Partner of scout24 services she held responsible in May 2015 as Director Marketing & sales for Financescout24 as well as scout24 sabine Haase studied international busi- holding responsible for marketing and Group’s incubation operation. ness administration via the iPBs Pro- sales initiatives across iuBH units and lo- gramme at FH Reutlingen and Middlesex cations. You can fi nd sabine on Campus Prior to scout24, she was responsible for university London. together with her hus- in Bad Honnef usually every other week. the Marketing/Productmanagement and band the passionate western rider lives Key focus of future marketing and sales internationalisation of affi linet (Germa- outside of Munich on a little farm with activities at iuBH is to balance the mix ny‘s No1 affi liate network within united three horses and a dog.

neW staFF memBer: nina korniyenko students’ offi ce

As a new team member we welcome Nina During her studies she worked as an Korniyenko, who joined iuBH in May 2015 interpreter at international trade fairs and started working in the students’ of- in Cologne and Düsseldorf and as a stu- fi ce in July 2015. dent assistant for the international of- fi ce of her home university in Cologne in her home country of ukraine, she and a partner university in Valencia, earned a Diploma in teaching english, spain. “the best thing about this,” says At the iuBH school of Business and At the same time the MBA and master that included team-building activities, German and Literature. After graduating Nina,“ was working with international Management around 320 new students degree programmes, with specialisa- and numerous introductory lectures and she moved to Germany to continue her students. New cultures inspire and en- started a bachelor degree programme tions in international service manage- informational sessions about campus in- studies. Last year Nina successfully com- rich me.” Nina is pleased to be a part in the fi eld of hospitality management, ment, also started up. students at the frastructure, for example it, library and pleted her studies in Multilingual Com- of the iuBH team and looks forward to tourism management, event manage- campus in Bad Honnef were welcomed cafeteria services. munication (english& spanish) with a gaining new experience in the students’ ment, aviation management or interna- by the Rectorate of iuBH and participat- specialisation in Business studies at the offi ce and supporting our students in the tional management in september 2015. ed in a three day orientation programme Cologne university of Applied sciences. best way possible.

neW staFF memBer: GaBriela Cesar study Advisory services

since July 2015 i have been working as but also working in an intercultural en- a study advisor on our Campus in Bad vironment and thus decided to study Re- Honnef. Having always enjoyed living and gional sciences of Latin America at the working in an international atmosphere, university of Cologne. During my stud- the iuBH is the perfect place for me! ies, i spent nearly two years in spain at the universidad Complutense de Madrid As a child of Croatian immigrants, i grew taking classes and doing research on mi- up in the multicultural city of Cologne. i gration and gender as the basis for my developed a passion for not only living diploma thesis.

CampusNews 06 | wHAt HAPPeNeD, wHAt‘s New? wHAt HAPPeNeD, wHAt‘s New? | CampusNews 07 After working with immigrants in spain, Continuing along the lines of combining At iuBH i found the perfect place to com- i did an internship at an information and intercultural perspectives and advisory bine all the aspects i enjoy in my daily counselling centre for female migrants work, i then worked as Management As- life, personally and professionally. the eVents on and oFF Campus and refugees in Cologne. sistant in a language school in Bonn. international atmosphere and the oppor- Here i focused on academic advising and tunity to encourage young people to fi nd it has always been important for me to mentoring of international university ap- and use their talents, is very enriching! fi nd a profession i feel comfortable with plicants enrolled in pathway programmes and one that is meaningful. to study in Germany. aBi eVent aWard 2015 ConFerred neW staFF memBer: miCHael VoiGt events & Recruiting with the Abi event Award the iuBH port, Christian Funk, editor at cim Con- were happy about 1.000 €, sponsored by school of Business and Management and ference & incentive Management as well Flughafen Köln-Bonn GmbH. the iuBH Dual studies honor the three as Christian Mäßen from Basketball Bun- since september 1st 2015 i have been in time where i discovered my passion most creative concepts for prom parties des-League team Dragons Rhöndorf. Last but not least, third place worth working at iuBH as part of the study Ad- for organising and carrying out events – i among all German applications. 500 € went to the team from Maximilian visory services & Marketing team with a quickly realised that my performance was “Abi 20:15 Primetime” is the motto of the Kolbe Gymnasium from wegberg for its focus on events & Recruiting. i am de- the basis for how others valued me. For the winning concepts were selected by winning concept from Grimmelshausen concept “ABisuit – Vom Hugo zum Boss”, lighted to be part of this team and am re- me personally, my driving motivational an event industry jury and awarded with a Gymnasium offenburg, and the team took which was sponsored by Bechtle GmbH sponsible for reaching out to potential new force has always been to reach for my total of 3.500 € on the iuBH Campus Bad home 2000 € for its party. & Co. KG it-systemhaus Bonn/Köln. in students and inspiring them to pursue a highest potential. After working in sales Honnef. the expert jury consisted of David addition they received a brunch voucher degree programme. i’m also excited about and customer support, i am excited to Ruetz, Head of itB – the world’s leading the students from integrierte Gesamts- for Kameha Grand Hotel Bonn. the chance to give students support during once again land in the fi eld of event ma- tourism trade show, stephan Merkens, chule Friedrichsort came in second place their career path at iuBH and the chance nagement. it’s energising to be in dialogue Head of Advertising Cologne Bonn Air- with „Abi heute, Captain morgen!” and to enjoy the international fl air on campus. with students, colleagues and external partners and i look forward to contribu- Albert einstein once said, “Personalities ting my own ideas and creativity. are not shaped by fi ne speeches, but by work and one’s own accomplishments.” At iuBH i see great potential for being i have always tried to live according to this able to successfully fulfi l my responsibili- motto and have, by in large, been able to ties and look forward to carrying out my fulfi l it. For example, during my appren- fi rst projects to the satisfaction of all par- ticeship as an event manager – the point ties involved.

on my BooksHelF Philipp schulte, trainee

What book are you currently reading? What book do you consider to be an es- sential read for students? the Future: six Drivers of Global Change by Al Gore i defi nitely consider into the wild an es- sential read because it deals with values What motivated you to read this book? a lot of people in our modern society seem to have forgotten. i have always been very interested in poli- tics, economy and globalization which is What is your favourite children’s book? why i really enjoy reading it. i guess i have to go mainstream here and What is your all-time favourite book? say Harry Potter. the series has accom- panied me when i was young and it was My all-time favourite book is into the wild always easy to identify myself with the by Jon Krakauer. main characters because they were my age when i read the books. if you were to write a book what would it be about?

it would probably be a study about how lis- tening to and making music infl uences our everyday lives.

CampusNews 08 | wHAt HAPPeNeD, wHAt‘s New? eVeNts oN AND oFF CAMPus | CampusNews 09 Career serViCes neWs Job Kick off at iuBH for a successful transition from a university into a career

on June 11 & 12 Career services organ- ized a Job Kick off event for soon-to-be graduates for the second time at iuBH. over the course of two days, students and soon-to-be graduates had an op- portunity to talk to professionals from their industry and to take part in special trainings and seminars.

For Aviation Management students Ms. Nadja Fischer and our iuBH Alumnus Mr. Aslam Khadaroo took part in a round table discussion with students and gave tips for a successful start at Lufthansa Consulting GmbH. Ms. Gisela willmes from LHC international GmbH shared her expertise with Hospitality Manage- ment students. our Alumna Katrin Horn Marketing and event Manager from t- systems Multimedia solutions GmbH and Human Resources Manager Mr. Jo- hannes Kotzur gave a company presen- tation and presented job and internship opportunities for event and internation- the-line Advertising” for all iuBH stu- services did an Application and inter- al Management students. dents. After the lecture Human Re- view trainings to prepare students for sources Managers from sixt were open a successful job entry. we look forward on the same day Mr. Robin Ruschke, to all questions about careers at sixt se. to seeing all soon-to-be graduates next Director Brand strategy at sixt, gave a on June 12, Asi hosted a “salary Ne- year in June again. marketing lecture “Marketing = Above- gotiations Plus” seminar and Career

Here are some of comments after the the time frame for each visit was a bit tight ternational university of Applied sciences event: for the presentations, tours and open invi- Bad Honnef · Bonn tation to asks questions, i still got valuable "neXt stop: JoB" “Looking ahead to the end of my degree insights about the companies i visited.” “For us “Next stop: Job” proved to be a programme the event was an ideal oppor- very promising event. Although we par- students learn about career opportunities from employers tunity to learn about and make personal sandro Hein, student ticipate in job fairs at the universities on contact with various companies in the a regular basis, for example Praxis@Cam- area, contact that may also develop into “the organisation, bus transportation pus and Company Day, and will continue something more in the future.” and wide spectrum of companies were to do so in the future, this was an even the Bonn region has one of best aca- um-sized companies in the area. in the Applied sciences Bad Honnef, and Alanus very good. the collaboration of several more personal and intense way to make demic and scientific infrastructures in premiere of this region-wide action en- university participated in the event. Julia Gläser, student universities in “Next stop: Job” brought contact with students and provide vivid europe. the universities and their alumni titled “Next stop: Job” companies and together a diversity of students and gave impressions of our company and corpo- contribute substantially to ensuring that institutions such as Deutsche Post DHL, to fi nish off the day many of the partici- “the event proved to be a valuable chance us a chance to make direct contact with rate culture. we are quite certain that we local employers can fi nd enough highly Cologne Bonn Airport, Freudenberg, pants got together in the evening for a re- to get to know companies in Bonn and their potential future employers. A successful ignited enthusiasm for our company in a qualifi ed employees to survive the tough Kameha, Art and exhibition Hall of Ger- laxed barbecue at the international uni- corporate culture. the event was very well event that also has great potential for the few students and that we will hear from competition in innovation. in this context many, seR, GKN sinter Metals, Knauber versity of Applied sciences in Bad Honnef. organised and i was able to visit Knauber future.” them in the future – and then maybe come it is important that graduates are well in- opened their doors to the groups of stu- and Deutsche Post DHL. it was fascinat- together for internships, thesis topics, or formed about interesting and attractive dents and, with commendable effort, in- the “Next stop: Job” programme was ing to see how, prepared right down to the Franz Dahmann, Mahan Zolghadr and direct employment.” employers, job opportunities and career formed them about the company, recruit- jointly organised by the fi ve universities very last detail, the mid-sized family busi- Nikolai Mutz, students prospects in the area so that as many ment and career prospects for graduates. and the three business development insti- ness Knauber and the large international Peter Leitzbach, Head of Human Resour- students as possible who study here also tutions in Bonn, Rhein-sieg and Ahrweil- company presented themselves.“ “Big compliments to all parties involved ces, Freudenberg sealing technologies – stay in the region after graduation. As sophisticated logistics and nine shuttle er. the aim of the campaign was to raise with “Next stop: Job”. i think the whole integral Accumulator GmbH & Co.KG part of activities aimed to reach this goal, bus lines made it possible for students to the awareness of local graduates about Klara Kuhlmann, student project was a huge success. this applies the action “Next stop: Job” took place for travel to and from their university and the job opportunities in the area while at the not only to the students who got to know Further information: http://www.wissen- the fi rst time. companies they were personally interest- same time giving interested employers “i think “Next stop: Job” was great. i am different business, but also to the compa- schaftsregion-bonn.de/next-stop-job.html ed in visiting. on site they were taken care who are looking for qualifi ed employees studying for a master in business admin- nies who had the chance to meet future Around 200 students from the Bonn/ of by company representatives. the uni- the chance to have direct contact with istration and in the near future i will fi nish graduates for personnel recruiting pur- Rhein-sieg/Ahrweiler area were organ- versity of Bonn, Bonn-Rhein-sieg univer- students and graduates and make them- my degree and start working. so for me it poses and to present themselves as com- ised into groups and took advantage of sity of Applied sciences, Rhein Ahr Cam- selves better known at the universities. was perfect timing to have the chance to mitted employers.” the opportunity to visit large and medi- pus Remagen, international university of meet with companies in the area. Although Georg ummenhofer, Chancellor of the in-

CampusNews 10 | eVeNts oN AND oFF CAMPus eVeNts oN AND oFF CAMPus | CampusNews 11 ethical questions: “A new global under- commands ignore’? or will we become real world with the technical possibili- standing of our ethical foundations must the old master who can send the broom ties of the virtual world, and thereby let department neWs be a part of the digitalisation of produc- to the corner?” new, previous unknown business models tion, trade and service. No industry 4.0 unfold. one of the most important chal- without economy 4.0!“ Prof. Dr. wolfgang in her greeting comments, Vice President lenges for our companies in Germany and Prinz commented on the current situation of the Chamber of industry and Com- europe is therefore to be active shapers of digitalisation: “Computer programmes, merce Dr. ines Knauber-Daubenbüchel of the digital era, and not just spectators apps and internet services transform looked at the opportunities and risks of watching from the side lines.” saVe tHe dates themselves from tools to assistants that the digital revolution from the business via wearables observe, accompany and perspective: “these days traditional busi- the event series “Business +/- ethics” is Aviation Management seminar on Current issues in Aviation support us.” He critically questioned, “will ness models are being put into ques- sponsored by the Catholic-social institute, we soon be calling out with the sorcerer’s tion. Companies will be successful if they the Chamber of industry and Commerce apprentice ‘the spirits i summoned, my creatively combine products from the Bonn/Rhein-sieg and the iuBH school of Business and Management and aims to in the course of the running winter se- 3. strategic opportunities and threats Guests from the Aviation industry have stimulate public discourse about contro- mester the Aviation Management Faculty from Corporate Disintegration been invited including executive manage- versial issues at the interfaces between for the fi rst time runs a series of open of Airline Network Management ment representatives as well as experts in business, civil society and politics. the seminar sessions on »Current issues in and operations order to contribute industry insight and to event was broadcast as a live steam on the Aviation industry«. seminar sessions 4. strategic Perspectives of Ryan Air’s discuss o topics. Domradio and will be available for view- are part of the Aviation Management entry into Business traveler Markets ing in July on www.medientube.de. sixth Bachelor curriculum. However, sessions 5. strategic opportunities from Network each session will start from a short intro- semester iuBH event Management stu- will be open to the public. sessions will Cooperation of Airlines with Rail and duction to the topic and to the guest by dents were responsible for organising the take place December 2015 and January Bus Carriers in the German Market Prof. Dr. Brützel followed by a presenta- event. this gave them the chance to ap- 2016 tuesdays and Fridays in the after- 6. Current trends in the Development of tion of students who prepared a research ply theoretical knowledge acquired from noon (2:00 p.m. – 15:30 p.m.). european Leisure Carriers paper on the topic before. their studies to a real event project, and 7. strategic Perspectives of Low traffi c to collect practical hands-on experience each seminar session will focus on a spe- Regional Airports in Germany the guest from the industry will then add in organising events. the students were cifi c topic including: 8. Future Perspectives of single insights and contribute additional as- supported by Prof. Dr. Astrid Mühlböck, 1. impact of Prospering Middle east european sky pects. Based on this an open discussion employees of the Catholic-social institute Global Network Carriers on Global 9. Future Perspectives of Ground will conclude the sessions. and the Chamber of industry and Com- Airline Alliances Based Cockpit operation at merce Bonn/Rhein-sieg. 2. strategic opportunities and threats Commercial Airlines Final schedule and location as well as from Airline sales & Distribution via guests from the industry will be an- Global Distribution systems nounced late November.

itB Berlin student tours by Marie Maternus, Beate Lenzen prominent speakers disCuss eConomiCal, etHiCal and moral aspeCts oF diGitisation: seVentH “Business +/- etHiCs dialoGue” Held in Bad HonneF

For the students by the students

on June 18th 2015 the seventh “Busi- Last october, 5th semester event Man- ness +/- ethics Dialogue” was held at the agement students designed and planned Catholic-social institute (Ksi). the event students on tour at itB 2015. in coop- was held under the motto “HoMo DiGi- eration with itB Berlin, the concept was tALis – Does the brave new world deliver developed to give students visiting the itB what it promises?” As guest speakers, the 2015 during the three professional visitor discussion was led by Prof. Dr. wolfgang days the opportunity to inform themselves Prinz, Deputy Director of Fraunhofer in- about the tourism industry and have di- stitute for Applied information technology rect contact with various exhibitors. (Fit) in st. Augustin and member of the iCt Committee of the Chamber of indus- During these tours the respective groups try and Commerce Bonn/Rhein-sieg, and visited the various booths of participating by Dr. Bernd Villhauer, Managing Director exhibitors. each exhibitor had the oppor- of the Global ethics institute in tübingen. tunity to make a presentation about them- the discussion focused on the digitali- selves as a company and potential em- sation of our lives, and in particular the ployer to the students in about 10 minutes. digitalisation of our work environments. it looked at the opportunities and risks that the students on tour at itB 2015 was arise from this technological revolution, launched not only to give students a and its impact on individual employees, general overview of the trade fair but companies and ultimately on the economy also to give them targeted support dur- as a whole. ing their fi rst trade fair visit and show them the many benefi ts and opportuni- Dr. Bernd Villhauer focused attention on ties of itB Berlin.

CampusNews 12 | DePARtMeNt News DePARtMeNt News | CampusNews 13 iuBH proFessors sloan, simons-kauFmann and leGrand aWarded triVaGo meets iuBH: HiGHly Commended paper 2015 By emerald puBlisHinG a Business and marketinG researCH proJeCt by Nikolaus Brandl

Published in worldwide Hospitality and 2015 emerald Literati Network Awards tRiVAGo is the market leader in the fi eld least, a fi eld experiment was conducted ably a big and important step toward their tourism themes (wHAtt), Profs sloan, for excellence. of metasearch engines focusing on hotels with the objective of comparing different desired workplace. simons-Kaufmann and Legrand’s paper and is gaining in popularity all over the metasearch engines with tRiVAGo on titled “A survey of social entrepreneurial A complete listing of awards is to be world. Founded in Düsseldorf in 2004, the self-defi ned variables. After the students All in all, the project cooperation served community based hospitality and tour- found here: http://www.emeraldgroup- company quickly evolved from a promising carefully analysed the collected data, they a lot of purposes. Firstly, academic mate- ism initiatives in developing economies: a publishing.com/authors/literati/awards. start-up to a multi-million euro company came up with several interesting manage- rial was linked to real life business pro- new business approach for industry” was htm?year=2015 with more than 500 employees and plat- rial implications. jects which improved learning effi ciency selected by the journal’s editorial team forms in nearly 50 countries and 30 dif- immensely and our ability to use tools as a Highly Commended paper in the Congratulations! ferent languages. in the meantime, iuBH on July 2nd a bus to tRiVAGo headquar- relevant to our professional futures. Fur- alumni are also working for tRiVAGo at ters was organised. the students, accom- thermore, the tRiVAGo team received its headquarters in the heart of Düssel- panied by Prof. tigre Moura, were given a an out-of-the-box view on marketing re- dorf: Defi nitely a very interesting company tour of the corporate offi ces, situated on search objectives by motivated hospital- in the sphere of tourism and hospitality. various levels in three neighbouring high- ity, tourism, event and business students. rise buildings. Afterwards, the best eight And as students we gained a lot of insights For the summer semester 2015, Prof. Dr. groups (nearly 30 students) had the op- about the workings of metasearch engines Francisco tigre Moura decided to estab- portunity to present their fi ndings and im- and, of course, great networking opportu- lish a cooperation between tRiVAGo and plications to the curious tRiVAGo team. nities for those whose career paths de- iuBH. together with David Pinto, Mar- the hospitality of tRiVAGo’s whole team velop at - or in companies like - tRiVAGo. keting Research Director at tRiVAGo, was incredible. while recovering from 37° Field trip to duBlin, ireland and Johannes Maes, an iuBH alumnus Celsius outside temperatures with snacks As one of the students who participated in working at tRiVAGo, Mr tigre Moura cre- and cold drinks, everybody had plenty of this project i think i can speak on behalf by Jennifer Geier & Amelie otting ated a direct link between the academic time for networking. More importantly, for of all my fellow students: thank you very purpose of his Business and Marketing the students who are already interested in much for this interesting, hands-on, edu- Research course and a real life business working for tRiVAGo, this day was prob- cational course and project. project. Nearly 50 students from two sep- After a few info sessions, departure day hotel resort about 30 minutes outside of After being in ireland for two days we arate course groups conducted a highly fi nally arrived: we took the train to Co- Dublin. the last visit of the day was DHL were already quite familiar with Guin- professional and valuable research pro- logne Airport and fl ew to Dublin. After express and Freight, where they gave us ness beer, but also wanted to see where ject from March to July 2015. in the end, checking into a small hotel ideally lo- insightful information about their day to it is made. At the Guinness Brewery we comprehensive presentations were given cated in the city centre, Jesse, our sight- day operations. enjoyed a great view over Dublin and of at the tRiVAGo headquarters in front of seeing guide, gave a great tour of many course a great pint of Guinness. still a a small jury consisting of organisers and interesting spots in Dublin. the third day started off with a trip to bit thirsty, we spent the evening at tem- some interested tRiVAGo employees. the sAP, a multinational software company, ple Bar enjoying great live music and research entailed three parts. in the fi rst Fortunately the tour ended in the temple where two speakers gave us a good over- one or two more pints of Guinness or ci- part, students conducted a comprehen- Bar pub district, where we had our fi rst view of the company and we then had the der. on our fourth day, our excursion to sive literature review about travel patterns beer and began our fi rst night… the sec- opportunity to enjoy lunch in their caf- Google was accompanied by two iuBH in several european countries. Afterwards ond day started with a visit to Primark’s eteria. of course a trip to Dublin isn’t alumni and gave us a really fascinating a detailed consumer survey was sent out headquarters, an irish clothing retailer, complete without a whiskey distillery, so perspective on how different a working in order to get insights about channel and where we had an interesting yet critical we visited Jameson. we were invited to environment can be in comparison to device usage when searching and book- discussion about Primark’s business enjoy the experience of a whiskey tast- what we are used to in Germany. until ing a business or leisure trip. Last but not strategy. Next stop was a tour of Pow- ing while talking with a Jameson Brand our fl ight home on the next day, we had erscourt Hotel, an impressive fi ve star Ambassador. time to explore Dublin on our own. it was an awesome trip, so we highly recom- mend all to join next year.

CampusNews 14 | DePARtMeNt News DePARtMeNt News | CampusNews 15 WHat does … aCtually do? iuBH netWork

neW staFF memBer: proF. dr. patriCk Geus iuBH & luFtHansa ConsultinG siGn Cooperation New Prorector iuBH Campus Programmes

at the beginning of the orientation week development. in 2009 he co-founded Bad Honnef, september 23rd 2015 – the positive experience working together,” As part of the cooperation, detailed to welcome new incoming students for iMPACt iRC, a management consultan- international university of Applied sci- said susanne Dusel, Head of Career ser- projects for the next few months have this year’s winter semester iuBH also cy based in Nuremberg. since 2013 the ences Bad Honnef · Bonn (iuBH) and vices at the iuBH. “Many of our students already been planned. in the second welcomed a new colleague on campus: business economist has been a profes- the aviation consultancy Lufthansa Con- complete their compulsory internship at semester of the Aviation Management prof. dr. patrick Geus is the new pro- sor for iuBH’s marketing management sulting will be collaborating in the areas Lufthansa Consulting and are thrilled degree programme thomas Niehaus will rector of iuBH Campus programmes degree programme in Munich. Dr Geus is of teaching and knowledge exchange. about the experiences they have there.” oversee an airline case study and start- and thus assumes responsibility for the also responsible for iuBH marketing pro- starting in the autumn of 2015 Lufthansa ing in summer semester 2016 will offer a academic management of the bachelor grammes for both dual studies and online Consulting will support the iuBH Avia- in recent years, many iuBH graduates lecture. in addition, Lufthansa Consulting and master degree programmes for master degree programmes and is chair- tion Management programme with pro- have joined the Lufthansa Group through will continue visiting campus on a regular both the school of Business and man- man of the board of examiners. jects and case studies as well as guest Lufthansa Consulting. Right now, among basis to promote interactive exchanges agement and iuBH dual studies. lectures. the cooperation agreement the 90 employees currently working at with students. in his new role Prof. Dr. Geus takes over was signed by thomas Niehaus, Associ- Lufthansa Consulting, four of them are “i am looking forward to the tasks ahead the responsibilities of the former Prorec- ate Partner Lufthansa Consulting, and iuBH graduates. the cooperation agree- and the international atmosphere here tor stefan Marx. “we are pleased to wel- Prof. Dr. Peter thuy, Rector of the inter- ment also includes recruiting measures in Bad Honnef”, said Dr Geus in his wel- come Patrick Geus as an iuBH colleague national university of Applied sciences for vacancies in the entrants’ programme, comes address in Bad Honnef. Patrick in our leadership team”, said iuBH Rec- Bad Honnef. as well as various career events. “After Geus draws on many years of manage- tor Prof. Dr. Peter thuy. “with his teach- many years of working well together it is ment experience in both academia and ing expertise and expertise in strategic “As a partner with Lufthansa Consulting wonderful to now offi cially expand our co- private enterprise. management issues he brings the right we collaborate with one of the leading operation even further. we are pleased to qualifi cations to successfully develop our consultancies in the aviation industry and have such a fantastic new partner on our After completing his doctorate, he worked degree programmes at both the national we also already have many semesters of side” said thomas Niehaus. as a strategic consultant and advised in- and international level.” ternational clients on key issues related to corporate management and market

What do you acutally do at IUBH? i have the pleasure of being the Prorector of iuBH Campus Programmes. As Prorector i am responsible for our academic on-campus programmes: our international study programmes in Bad Honnef, Bad Reichenhall and at our newly opened campus in Berlin as well as for our dual study programmes in Bad Reichenhall, Berlin, Dusseldorf, erfurt and Munich.

What are the biggest challenges in your job? our “iuBH world” is constantly growing. we now offer three different forms of higher education: iuBH online study programmes, our international iuBH bachelor and master programmes and our German speaking practice oriented dual study programmes. Bringing together the experience and knowledge from each of these academic sectors in order to constantly improve our academic programmes is certainly one of the biggest challenges in my job.

What do you enjoy the most? i always like the contact and discussions i have with the national and international students at all our campuses in Germany. it is always a great experience to witness how different people from different backgrounds and cultures (students as well as faculty and my colleagues in the administration) come together and enjoy living, studying and working together here at iuBH.

CampusNews 16 | wHAt Does … ACtuALLY Do? iuBH NetwoRK | CampusNews 17 interVieW: siXt rent-a-Car tim Hoffmann-Keining (iuBH Graduate) & Alexandra wittmann (Manager HR operations)

in the past years many iuBH alumni have service and sell premium products. From tim: what makes the Management- started their careers at sixt and written my point of view, this combination is the trainee operations so unique is that, their own great success stories. most of perfect foundation for a successful train- within only nine months, you learn a lot them started off as management-trainee ee programme and all future steps in my about all the different aspects of the car of operations, a programme that we of- career. rental business, you participate in a va- fer in Germany and many other european riety of training sessions and in the end, countries. over a period of nine months, HR: iuBH students seem to have a per- you take over responsibility for your own trainees get to know different types of fect combination of skills for our Manage- branch. everyone takes responsibility for branches at sixt and complete train- ment-trainee of operations programme. you as a trainee; they help you and push ing sessions that prepare them to take Not only are they well prepared from a you so that you can achieve your goals and over new leadership responsibilities as a theoretical point of view, they also know benchmarks. However, at the same time Branch manager. what “hands on” really means and have everyone shows a lot of respect and ap- excellent skills in terms of leadership, preciation for what you do and how you How did you get to know about the man- customer service and organisational ca- perform during this short period of time. agement-trainee of operations pro- pabilities. What career advice could you give to gramme? current iuBH students? What is special about the management- tim: i’ve been interested in sixt as the trainee of operations programme at tim: Always follow the ideas or job that biggest car rental company in Germany sixt? make you happy and bring joy and pleas- for quite a long time because i always ure to your everyday life. You will only be HoW important are risk CoVeraGe CertiFiCates and liaBility found the family-run company and its HR: of course, the Management-trainee successful in the long run, if you enjoy and success story very astonishing. During of operations programme requires a lot believe in the things you do. aGreements to traVelers WHen BookinG traVel serViCes in europe? my studies at iuBH i found out about the of effort and commitment. But the train- cooperation between sixt and our univer- ees’ dedication pays off: in a short period HR: use every chance you can get to gain sity and the different trainee programmes of time they are able to take over a man- practical experience. Do internships in offered by sixt. when some of my former agement position with managerial re- different industries as well as in different students and scholars of iuBH together and liability on holiday - especially Gen- tion Days 2015” in Berlin to more than 300 fellow students started the Management- sponsibility at their own sixt branch. sixt specialisations. they are the perfect way with the association Verband internet eration Y, those born after 1980, is par- participants of the travel industry. As such trainee operations programme and were trainees have an excellent chance to boost to fi nd out which jobs truly inspire you and Reisevertireb e.V. (ViR) investigated this ticularly willing to take risks concerning they were given an exclusive opportunity happy with it from day one, i decided to their career from the very start. how the working world works! topic. Nearly 900 people were interviewed the travels. to gain valuable industry insights and ex- apply for the trainee programme myself. on the subject of security and liability in pand their network. travel bookings. iuBH students taking part in the tourism How did the study programme at iuBH Consultancy Project, under guidance of prepare you for the management-trai- the study shows: the younger the traveler, lecturer Janka Kensik, were later invited nee of operations programme at sixt? the less important is the issue of security to present their results at the “ViR innova-

tim: on the one hand, of course, iuBH prepared me for the trainee programme by giving me the necessary background in business administration and econom- ics. But another very important aspect is that my studies at iuBH also gave me the skills to deliver excellent customer

Business meets iuBH

“Business meets iuBH” – tourism lectur- districts of North Rhine-westphalia who educational concepts, information that ers from the Chamber of Commerce & are responsible for tourism visited the was shared by Prof. Dr. Helmut wachowiak industry (CCi) for North Rhine-westphalia iuBH campus in Bad Honnef. of particu- on behalf of the university. Also of great got a personal impression of practice-ori- lar interest were the stages of iuBH’s de- interest was the international orientation, ented university education in Bad Honnef. velopment as a university over the last 15 the high degree of national and interna- Following an invitation by CCi Bonn/Rhein- years as well as the university’s forward- tional quality awards and the intensive sieg, representatives of the CCi chamber looking strategy of incorporating different links with business.

CampusNews 18 | iuBH NetwoRK iuBH NetwoRK | CampusNews 19 in fact, previous warnings in the media to Schloss Elmau – the safest place on i defi nitely feel lucky to have been able avoid the region during the summit had earth to experience this unique event in such iuBH students & alumni me thinking about possible terrorist at- a perfect atmosphere. the hospitality tacks and other catastrophes. But after the security efforts to protect the seven at schloss elmau made the G7 summit encountering the massive amounts of governmental representatives, and every- 2015 probably one of the best ones so policemen, this fear vanished. body else attending the conference, were far, at least from an organisational per- excessive. the media and other groups spective. of course, the decision to host Merkel, Obama and Co. of course, were all over this with critical such a mega event in a hotel like schloss First ContaCt merkel, oBama & Co. reports. the impact of it on the people elmau has its up- and downsides. From My task at the summit was, in theory, working there however, was very comfort- a marketing point of view, there are not the G7 summit at schloss elmau, by Nikolaus Brandl quite simple: “watch out that the ‘not so ing. there were several checkpoints to go many other events that can get your hotel important people’ do not enter this room through before actually getting onto the placed so prominently in the media. From reserved for the ‘really important peo- hotel premises. First, there was a general a guest’s point of view, however, if one ple’.” of course, everybody who attends security check near Krün. Airport-like was looking to enjoy the remote location such conferences feels important, espe- checks ensured safe shuttle transporta- and quiet landscape, staying at the hotel cially the small clusters of reporters. But tion to elmau valley. the transport then during the extensive summit preparations the job of watching over the door of the passed through two other checkpoints was probably not the optimal time to be bilateral meeting room of the German at the borders of security zones 1 and 2, there. in the end, one certainty remains delegation was literally quite thrilling. which was then followed by the fi nal secu- for the staff who worked at schloss el- And who was the fi rst partner to meet in rity check to enter the building itself. we mau: we hosted the world. the room? the united states of America all knew that we were probably in the saf- represented by their delegation and, of est place on earth. course, their president, Barack obama. After some small talk between Mr. obama, Angela Merkel and other repre- sentatives, the meeting room was closed and outside the door i spent the next 30 minutes in casual small talk with the us secret service.

March 2015 – summer semester lectures be interested in working as a confer- On my way to the summit had just started up when my phone sig- ence assistant during the G7 summit in nalled an incoming e-mail. Probably just June. immediately, all the conspiracy vid- Being that the G7 summit was on the another survey request, i thought, but no, eos i had watched over the last months same weekend as the 10. eurokonstan- an e-mail from the General Manager of popped into my mind and i was pretty tia, i was already in southern Germany schloss elmau near Garmisch-Parten- sure that even if i wanted to do the job, two days ahead of time. in order to get to kirchen where i had recently completed their background security check would Garmisch-Partenkirchen the most direct my internship. working as concierge at probably kick me out. several weeks af- route crosses the Austrian border, which this amazing place had not only made a ter submitting my application, however, i i thought would be no problem. in reality, very positive contribution to my apprecia- received, surprisingly, the hoped-for job the increased security measures meant tion of guest relations, but now it looked confi rmation from the German Foreign going through at least three police con- like it might lead to a very unique oppor- offi ce. trols. Did i feel a little intimidated? Yes, tunity: they wanted to know if i would of course. But did i feel safe? Defi nitely.

CampusNews 20 | iuBH stuDeNts & ALuMNi iuBH stuDeNts & ALuMNi | CampusNews 21 interVieW: yi Gao iuBH international soCiety Alumni Master international Management international students explore the Rhine Valley

tion for those who want to learn German What are your personal tips, especially on september 26th the iuBH interna- in the future. Certainly a strong asset of for our international students, to suc- tional society took one of its most popu- iuBH is its team of faculty with renowned cessfully enter the German job market? lar trips, an excursion to the Rhine Valley theoretical and practical professional ex- world Heritage site. perience as well as its great variety and in addition to the qualities mentioned selection of majors. above, time management is from my per- the trip was organised and led by tristan sonal perspective something you need Laska, a master’s student at iuBH school What was your biggest challenge to deliberately think about. Compared to of Business and Management. the fi rst throughout your studies at iuBH? native German students, you need to be stop was the traditional Marksburg where very clear about who you are in Germa- an english-speaking guide explained the i would say independence. every now ny. Leaving campus and entering society long and lively history of the castle. and then diffi culties and lots of problems comes after all one day. i highly recom- come up simply because you are a for- mend students to fi nish their study pro- the excursion then continued down the eigner. even if a friendly and harmonious gramme both on and off campus with Rhine to Rüdesheim, a town famous for campus culture helps to fi nd solutions, good performance quickly, the key of its wine production. After taking a sight- self-motivation is inevitably a vital factor which is time management. seeing tour the students then headed leading to independence. back towards Koblenz on a ferryboat. do you remember a fun story about your Along the way tristan elaborated on the Which position do you currently have, time in Bad Honnef that you would like many stories and legends associated with and how did your studies at iuBH pre- to share? the numerous castles and palaces along pare you for this? the Rhine. it is an integral part of iuBH’s cultural excursions to bring international stu- Yes, i do. when i was very new to Bad integration efforts. inspired by this suc- dents closer to German culture, history What did you do before you joined iuBH? i am currently working as a financial Honnef, i was interested in how the na- the students were absolutely thrilled cess, the iuBH international society will and people. management specialist in the Bank of tives live. one day when i was walking by a about the trip and greatly appreciate that be offering more projects, activities and Before i joined iuBH, i was still a student China Frankfurt am Main. every day i house with a backyard, a variety of house- at a sino-German program in China pre- dedicate myself to designing tailor-made hold machines stopped me in my foot- paring to study and live in Germany. financial products for customers from steps. Perhaps due to my concentration different countries. therefore, strong lan- on their yard, the owners, a couple, sud- Why did you decide to stay at iuBH for guage skills play an extremely essential denly popped up beside me and explained your masters instead of joining another role not only for communication but also with great passion the use of every tool. university? for profession penetration. Besides, what Just that moment impressed me deeply i learned as a major in Finance and Ac- that Germans, at least in Bad Honnef, are it’s well known that it is much harder for counting makes me very qualifi ed in the friendly and very qualifi ed to be teachers those who come from abroad to Germany fi nancial fi eld. and lifelong mentors. compared to other countries like usA, Canada or Australia due to strict immi- Which criteria were “must haves” to get thanks a lot for the interview yi! gration laws and language requirements. the current job? As far as my experience is concerned however, iuBH makes it easier and more i would say that language ability, an convenient for international students to easy-going and optimistic personality, manage their residence permit in Ger- and independent thinking and execution many. Also the english language cam- were important. Last but not least, the pus environment makes everything more personal characteristic of someone who comfortable at the beginning of German sets his mind on doing something useful life, and this is exactly the right founda- and realistic.

CampusNews 22 | iuBH stuDeNts & ALuMNi iuBH stuDeNts & ALuMNi | CampusNews 23 leos doinG Good GreetinGs From WindHoek

every semester our club tries to make a as support from each parent to maintain to be a place where those kids could be After a wonderful graduation party in April ager function at Hosea Kutako interna- versity course. even though my develop- contribution to the local community or the quality of their buildings & grounds, sheltered while their parents were off at 2014, i had to make probably the biggest tional Airport. the fact that i was involved ment at the moment might be faster than respond to urgent international social teachers and educational activities. we work; this was the start of Boomerang. decision of my life: the decision of what in management tasks from day one on i expected ever in my life, every day is a aid projects. this semester we are very were able to fi nance a new special swing today, in a room that was added to her direction to take in my personal develop- made it possible for me to not get lost in new challenge and a lot more to learn! in proud to announce our involvement with for their playground and thus indirectly house, Ms. Memory watches over 20 kids ment! one decision was defi nite for me: the high amount of managerial work that management, mistakes can happen, but two great projects. contribute to fostering the children’s de- and in the afternoon schoolkids come to Due to my passion i wanted to stay in the a startup causes. may not be repeated in such a sensitive velopment. do their homework. while most of the fi eld of aviation and apply the knowledge i business. our local project was the swing project parents try to pay a small expense allow- gained during my studies and internships. However, startups require 24/7 of a man- for the wolkenburg Kindergarten (www. For our second project we were very ance, the kindergarten is largely fi nanced i had a very reasonable offer for a perma- agers attention and a lot of overtime to do. Living in Africa also means living with kindergarten-honnef.de). under the mot- glad to be once again involved interna- through donations and Ms. Memory’s nent position from a global airline based i had to struggle with many challenges: compromises. Due to a lack of supply, to “it’s normal to be different”, this inte- tionally by supporting the Boomerang generosity of lending her front yard. in in the Middle east. the alternative was transforming the safety and quality minds flat rentals are more expensive if you grative Montessori-Kindergarten works Kindergarten (www.acacianamibia.com/ the near future they will be looking for a another six-month internship offer from of employees who were mostly taken over want to continue the standard of liv- with children who are disabled and non- de/infos/soziale-verantwortung) located new piece of land and housing with more the world´s second biggest Ground Han- from a local company that just closed ing you are used to from europe. even disabled by “helping them to do things on in Katutura, a township of windhoek, space so they can continue to provide dling Company in Namibia, Africa. shiny business to a worldwide known company though Namibia is a very stable and their own” (Maria Montessori 1870-1952 Namibia. Most of the people call it “the a place where the kids can enjoy their Airline Business or hands-on airport work like Menzies Aviation is not an easy task. modern country compared to other Af- “Help me to do it myself”). the goal is to place we don’t want to live” and are liv- childhood without worries. we were hap- for a company that knows me already You have to make people understand why rican countries, shelfs in supermarkets enable each child to fi nd activities which ing in shacks and working as household py to support their dedication and hope from my 4th-semester internship? A hard certain procedures need to be followed or shops on the internet are not offering develop their individual skills and talents staff. they therefore have no time to take our donation will help their undertaking one which i took more than one night to now and convince them what the advan- the variety a 24-year old living in Ger- and to participate constructively in daily care of their own children nor enough in fi nding a new home. think about. tages are of this additional work and time many would be able to choose from. But routines. since the kindergarten does resources to place their children in a consuming procedures and rules. Addi- it also means living in one of the least not receive money from the state, they kindergarten. in 2013 Ms. Memory and we look forward to being involved with For job security reasons and my passion tionally, our team is very young. Not only dense populated countries offering a rely on donations and sponsors as well Ms. Dietlind decided that there needed more exiting projects in the future! for the airline business i should have cho- myself, also our Duty Managers, supervi- breathtaking nature which can never sen the permanent position but my gut sors and general workers are young, but be explored to its fully extent when just feeling and my passion for Africa, a conti- they are also fast learning characters who coming as a tourist. Namibias Flora and nent i only knew from tV so far but always will add a lot of value to Namibias future Fauna belongs to the most special on loved, made me to go for the internship aviation industry! startups also mean this planet, and i am very proud having at Menzies Aviation. i had no guarantee tight budgets as not all potential custom- the chance to live in such a country! for any permanent employment but the ers and contracts will be convinced about guarantee for a high level of operational a new player in the field from day one All in all i have to say, it just needs a bit of and managerial exposure for the next 6 on. therefore, after being the fi rst 6 to 9 luck and sometimes the will to go other months and the chance to proof myself. months much involved in operations and ways in your career than the mainstream training to ensure a smooth startup and goes. then impossible is nothing! on 25th July 2014 i arrived and started safe operations, i fi nally had the chance to i know already that i will not stay here for- my placement as an offi ce administrator apply the optimization of operations and ever as i cannot grow myself any further supporting the ground handling station structures in order to increase effi ciency here, so i need to move on at some point. manager at Hosea Kutako international and a sustainable fi nancial future. But at the moment i really look forward Airport in windhoek, the capital of Na- to another year on the great continent of mibia. i had the chance to learn all the Now it’s been more than a year since i Africa, which has a lot of potential in many little basics of administration, e.g. times have arrived in this beautiful and friendly ways. i have met a lot of great people and and attendance systems, petty cash, re- country. the fi rst 12 months were hard, there are more still to meet! lations between different departments but worth it. During all the late nights and more, from scratch. Due to the fact and early mornings during the startup i have to say a big thank You again to the that the operations of our company just and also on regular days still today i have aviation department for teaching us great started here, my learning curve was even learned so many things, from general knowledge and passion, to the career of- higher as i not only had to learn proce- administrational structures to manage- fi ce for the great networking efforts and dures myself, i also had to implement ment tasks and also social relations to to the iuBH as a whole, which creates a them at the same time. employees and customers, which you will great basis for a hopefully successful ca- not be able to learn entirely at any uni- reer in Aviation! Already after 3 months, things turned out to change a lot. My boss, the appointed station manager left the company due to other career opportunities. the young station being busy with also an upcoming long-haul route startup of a big German carrier needed a new manager. the lack of aviation experience people still have in Namibia, the great support that Menzies Aviation invests in young employees and my passion towards the aviation busi- ness made Menzies Aviation give me the opportuniy to take over the station man-

CampusNews 24 | iuBH stuDeNts & ALuMNi iuBH stuDeNts & ALuMNi | CampusNews 25 “CraFtinG my Way into liFe – Journey to and From iuBH” Hotel real estate & operations oF tHe Future: Ahmed ehsan, 6th semester Hospitality Management, international student from Pakistan toppinG-up eXistinG BuildinGs

Mr. Michael J. Jäger 2011, Founder & Coo of Mq Real estate Berlin (see: http://www.mqre.de/) is on the road to establish a premium budget aparthotel chain.

the operational approach is based on the digitalization of basic hotel processes to free-up employees and thus ensuring quality time with guests (rather than cur- rently spending time manually entering or processing data in computers!). one development approach is on discovering underutilized prime real estate location within european cities and developing the aparthotel on top of existing buildings. the informative 90 minutes session was I stood there with the bag in my hand, followed by numerous questions from the iuBH audience on the innovative approach brought to rest in the palm of my hand to hotel management and development. the iuBH is on the lookout for the fi rst My the taxi driver stood there casting his gaze quarter pad! in my direction, through the rain and the haze

Franz Josef strauss Airport Munich 3rd March 2014, Captured in time alumni meetinG on iuBH Campus Bad HonneF

it wasn’t a complicated decision to the craft of hospitality was perfected all that i gained at iuBH and nothing so- A Friday in May 2015 iuBH Alumni from choose Germany as the place to do my from day one, beginning with meeting lidifi es your grounds more than the roots the pioneer years 2000-2002 met on Cam- bachelor in hospitality management, for my peers, to the comfortable surround- that shape your identity. Looking back at pus Bad Honnef. For the almost-10-year it is known as a country with quality edu- ings of my dorm room up to the friendly my time at this prestigious institution, i Graduation jubilee 45 Alumni from vari- cation and exquisite culture. it all begin teachers from whom i had the honour of cannot believe how quickly time fl ew by, ous study programmes joined for dinner in the cool and warm month of March learning. i have made friends with peo- which is a measure of what a productive followed by a get together into the early 2014 when i was all packed up mentally ple from all corners of the globe. this and fun-fi lled time i have had here. to morning hours. and physically for the gruelling yet excit- cultural diversity gives me a vital outlook me, a degree is just a piece of paper, but ing trip to Deutschland, the country that into the world of hospitality, a perspec- it is the experience that i will take with on saturday you could see the core group speaks precision everywhere you go. tive so broad that it gives me impetus to me, whether it is in my professional or enjoying good times in Bad Honnef, their From the hustle and bustle of the streets continue growing in this industry. personal life. former home town during study times. of Lahore, to the peace and tranquillity of Bad Reichenhall, both beautiful cities i'm glad i chose international university if before joining iuBH, i had any doubt iuBH is really appreciating initiatives like characterise their respective countries Bad Honnef as my partner for this impor- about my abilities to improve on the this meeting since it shows the deep con- perfectly. My long journey to the place i tant stage in my student life. iuBH has craftsmanship of hospitality, in a short nection with the university and the years would call home for the next few years given me an identity that i am proud of, time i will be leaving iuBH with abso- spent studying in Bad Honnef. was a smooth transition, somewhat a code of conduct to live by in the mod- lutely no shred of a doubt that i will be eased by German hospitality. ern day industry and most of all, friend- leaving as a competent hotelier. ships to take along with me in my life. education was just an added benefi t to

CampusNews 26 | iuBH stuDeNts & ALuMNi ANZeiGe | CampusNews 27 iuBH student aCCepted to WiWi-talents proGramme

David Reudenbach, a student in the de- present themselves with their resume, programme not only as a learning period, partment of tourism Management, has career plans and the letter of recommen- but also as time for career preparation." been accepted to the wiwi-talents pro- dation from their supervising professor. gramme of wiwi Media AG (www.wiwi-tal- the wiwi-talents Book is distributed to ents.de). the programme was established over 500 companies in German-speaking about ten years ago to support talented countries and gives students the opportu- economic and business students. in par- nity to professionally present themselves ticular, it encourages exchange and net- to prospective employers at an early working between companies and future stage. Prof. Dr. Helmut wachowiak, Di- young professionals. rector of the Department of tourism Man- agement sees this as confi rmation of his Potential candidates are proposed with a recommendation of Mr. Reudenbach: "in letter of recommendation from their re- his international tourism Management spective supervising professor, and along- degree programme, starting at an early side excellent academic achievements, stage, Mr. Reudenbach was extensively the candidate must have international involved with all the opportunities offered and practical experience and be able to at iuBH and has also represented the uni- demonstrate community involvement. versity internationally. we wanted this to successful candidates are then included be honoured and see this award as an in- in the wiwi-talents Book where they can centive for all students to use their degree

iuBH CeleBrates iuBH team Wins 2nd plaCe at aCCor take oFF CHallenGe

of challenges that involved a photo col- to network with important people from lage, a video and a skype presentation. AccorHotels, like Laurent Picheral, Ceo eXCHanGe students JuHa kÄtkÄ and CHristian paul the topic of this year´s competition was Hotel services Central & eastern eu- “ACCoR loyalty programme in 2020”. rope and the chance to talk to various take 2nd priZe at aÉroports de paris selected as one of the top fi ve teams, offi cials from AccorHotels, including the the three iuBH students were invited to Ceo sebastien Bazin himself. attend the fi nale in Paris at the Accor odyssey, headquarters of AccorHotels. "it has been an amazing few days in Paris! Congratulations from iuBH to our two iuBH, made their way to the fi nals with in the end it was a close fi ght between the fi nals was a great place to network exchange students from our Partner an innovative idea that could change the iuBH team and the winners from with other students from around the university Haaga-Helia university of transportation at airports in the future. iuBH international Hospitality Manage- Lausanne. world, some with a lot more experience Applied sciences in Helsinki. Both as a At the fi nals in Paris they presented their ment students from the Bad Reichen- than we have, as well as the opportu- team participated in a student challenge project "PaxHub" to a panel consisting of hall campus (Vincent Löffl er, Laura-Ma- the programme organised by the com- nity to learn from and speak to indus- for creative innovative solutions for im- managers, external experts and mem- ria schober and Kathrin Hundhausen) pany included a variety of social events try leaders from AccorHotels. All of this provement of ground transportation at bers of the Board of Directors of Aéro- won 2nd place in the fi nale of the Accor such as a cocktail party on the evening while experiencing the headquarters of large airports. ports de Paris. evaluated on creativity, take off challenge, a worldwide student before the fi nale, a three course meal the largest european hotel company in feasibility, relevance and presentation, competition organised by AccorHotels prepared by a renowned French chef in one truly beautiful city. we encourage Juha Kätkä and Christian Pauli, third Juha and Christian took the second prize that took place in Paris on June 18th. the prestigious sofi tel Le Faubourg and anyone to participate next year.“ year tourism students at their home uni- among 374 participating students and re- a boat tour on the seine the following versity and currently studying Aviation cent graduates in 180 teams from more starting in March as the youngest team day. on the day when the students gave this was the fi rst time iuBH took part in Management during their semester at than 25 countries around world! in the competition, the iuBH students their presentations, each team stepped the competition. were able to convince the jury of top Ac- up to pitch their fi nal ideas. During the corHotels’ executives in three rounds event fi nalists had a perfect opportunity

CampusNews 28 | iuBH CeLeBRAtes iuBH CeLeBRAtes | CampusNews 29 10 questions to … We Are Family

André Nitschke worked as a consultant for IUBH from 2012 to 2013. In 2013 he took VISIT OUR NEW on the position as Campus Manager in Bad Honnef and became Managing Director of Career Partner Service GmbH in 2015. After apprenticeships as a trained chef and hotel specialist, he studied business at the Hotelfachschule Pegnitz. Before starting IUBH MERCHANDISE ONLINESHOP! at IUBH he worked in the health care sector as a regional director and proxy holder for a large scale clinic and nursing care provider. He is an avid kite surfer and father of two children.

Why are you working at IUBH?

Because I like it. I enjoy the diversity of my job assignments and working in an environment with so many young people. Also, I am happy to take on responsibility. It’s what I’ve always wanted to do.

When was the last time you’ve learned something – and what was it?

I learned how to kite surf and I really love it. There is no better way to enjoy the beautiful north coast, which I call home.

What makes you laugh?

André Nitschke This question... Campus Manager Bad Honnef I can laugh at myself and everything that’s funny. Managing Director Career Partner Service GmbH What did you want to become as a child when you grew up?

Grown up - 18 as soon as possible.

What do you always keep in your fridge?

Mustard, chilli sauce and butter.

Are you an owl or a lark?

Definitively an owl.

What makes you proud?

My children, successful events, and positive feedback from our „IUBH - We Are Family“ is students.

The greatest invention of all times? the motto of the new IUBH

The dishwasher, no doubt. Online Shop. Your motto? And why? Because this I don’t really have one but this gets pretty close: Many problems fix themselves - give them some time. shop is aimed at everyone If you could make a wish… who feels connected to the I would like IUBH to be situated on the north coast of Germany. IUBH and wants to show it. No, seriously, I wish there was a cure for dementia and Alzheimer’s disease. During my time working in the health care sector I saw so much suffering and distress. Getting rid of this terrible disease would be a huge achievement. www.iubh.spreadshirt.de

IUBH_AZ_campusnews_Merchandise_2014.indd 1 ANZEIGE | Campus28.10.2015News 11:15:42 31 CampusNews 30 | 10 questions to … Mark your calendar

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