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No. OUR PRICE 242 $1.00 Oct. CHEAP '83 UNMASKS'THE RETURN OF THE JEDI"AND"THE A-TEAM" M ;£?• *&£ •v^r-* VV* 0> <r > " 75 M CROSS SECTION OF MR TS AND AS MOHAWK HAIRCUT TODAY . A BABY 1 0 70989"33230' flt ar Newsstan d Near Vau OUR PRICE $2.00 SUPER CHEAP I i / A 100-PAGs E LOOK AT HOLLYWOOD FROM PAST ISSUES KJ s? • — - ro PAIII AND RICH LITTLE MARLON AS THIS MAD BRANDO s& « — ~ "* MAGAZINE IS RATED ECCH fit BQLIT PQP CORN! NUMBER 242 OCTOBER 1983 "The trouble with doing nothing is you can t quit and rest! —Alfred E. Neuman WILLIAM M. GAINES publisher ALBERT B. FELDSTEIN editor LEONARD BRENNER art director TOM NOZKOWSKI production NICK MEGLIN senior editor JOHN FICARRA associate editor GLORIA ORLANDO, CELIA MORELLI, M. C. GAINES subscriptions JACK ALBERT lawsuits ANNE GRIFFITHS logistics CONTRIBUTING ARTISTS AND WRITERS the usual gang of idiots DEPARTMENTS AD NAUSEA DEPARTMENT An Advertiser Would Have Us Believe 36 BERG'S-EYE VIEW DEPARTMENT The Lighter Side Of 24 DON MARTIN DEPARTMENT One Fine Medieval Morning At Home 21 One Afternoon On A Remote Jungle Island 35 One Fine Evening During Prime Time 48 DOUBTS ALL, FOLKS! DEPARTMENT You're Never Really 100% Sure 14 JOKE AND DAGGER DEPARTMENT Spy Vs. Spy 29 KNOCK VERSE DEPARTMENT Poetic Tributes To People Who Wouldn't Ordinarily Get Them 32 LETTERS DEPARTMENT Random Samplings Of Reader Mail 2 MARGINAL THINKING DEPARTMENT "Drawn-Out Dramas" By Aragones ** QUEASY DOES IT DEPARTMENT The MAD Gross-Out Diet 40 STRIP TEASE DEPARTMENT MAD's Do-lt-Yourself "Peanuts" Comic Strip 30 "T" and *A* DEPARTMENT "The *A* Team" (A MAD TV Show Satire) 42 THE FARCE BE WITH YOU DEPARTMENT "Star Bores-Re-Hash Of The Jeti" (A MAD Movie Satire) 4 TRYING TO SLIP BIAS DEPARTMENT How Different Publications Slant The News 22 TWO-BIT OPERATOR DEPARTMENT MAD's Video Game Arcade Owner Of The Year 17 WHOOPEE! CAUTION DEPARTMENT Warning Labels We Desperately Need 12 **Various Places Around The Magazine MAD (ISSN 0024 9219) is published monthly except February. -
Many Years Ago Al Jaffee Came in with a Piece That Used
I Ma ha! wa anI thE SUI thl ilf "Many years ago Al Jaffee n C came in with a piece that h' used the word 'schmuck: and there was a big debate about whether the magazine should include that word. Today it would be nothing. rr 072 Desmond Devlin, who has contributed to Mad since 1984, agrees. "Culturally, Mad's impact has been immense, especially back when it was the foremost one-stop source of mockery and criticism;' he says."Mad synthesized the nagging doubts that millions of Americans had about their society, and it demonstrated that iconoclasm would sell to a mass audience. Readers had their suspicions confirmed, and were introduced to new suspicions. "It isn't as if presidents had never betrayed their oaths before, and it isn't as if advertising suddenly got amoral in 1955;' Devlin adds. "But the package Mad has put out, and the attitude it promoted, has long since become a norm:' Mad entered this world in 1952 as a comic book. conceived, written and edited by Harvey Kurtzman and published by ECComics. The first few issues of Mad satirized the era's most popular comic books and comic strips, then Kurtzman started expanding his focus to include other aspects of popular culture, such as supermarkets, restaurant dining, motion pictures and television. Kurtzman delighted in experimenting with style and design, especially on Mad's covers. The cover for issue 19, for example, looks just like a horse-racing form, while the cover of issue 20 is an exact replica of a black composition notebook. -
A M E R I C a N C H R O N I C L E S the by JOHN WELLS 1960-1964
AMERICAN CHRONICLES THE 1960-1964 byby JOHN JOHN WELLS Table of Contents Introductory Note about the Chronological Structure of American Comic Book Chroncles ........ 4 Note on Comic Book Sales and Circulation Data......................................................... 5 Introduction & Acknowlegments................................. 6 Chapter One: 1960 Pride and Prejudice ................................................................... 8 Chapter Two: 1961 The Shape of Things to Come ..................................................40 Chapter Three: 1962 Gains and Losses .....................................................................74 Chapter Four: 1963 Triumph and Tragedy ...........................................................114 Chapter Five: 1964 Don’t Get Comfortable ..........................................................160 Works Cited ......................................................................214 Index ..................................................................................220 Pride and Prejudice In 1960, comics were unavoidable. Outside of snobby hold- outs like the New York Times, every newspaper worth its salt had a healthy representation of what parents liked to call “the funnies.” A handful of recent comic strips like Pogo, Peanuts, Dennis the Menace, and Marmaduke were even showing up in paperback collections on book racks. Kids magazines might feature a comics story at any time and Boy’s Life had maintained a clutch of recurring features like “Scouts In Action” and Dik Browne’s Tracy -
Rosemia's Boo-Boo TH6 MA61C SP6LL NUMBER 124 JANUARY 1969 VITAL FEATURES
OUR PRICE IN THIS ISSUE... Rosemia's Boo-boo TH6 MA61C SP6LL NUMBER 124 JANUARY 1969 VITAL FEATURES ROSEMIA'S BOO-BOO "When it comes to hindsight, everybody's got 20—20 vision!" (A MAD MOVIE —Alfred E. Neuman SATIRE) Pg.4 WILLIAM M. GAINES publisher ALBERT B. FELDSTEIN editor JOHN PUTNAM art director LEONARD BRENNER production JERRY Dc FUCCIO, NICK MEGLIN associate editors JACK ALBERT lawsuits GLORIA ORLANDO, CELIA MORELLI, JOAN ZECCA, CURTIS ANDERSON subscriptions CONTRIBUTING ARTISTS AND WRITERS the usual gang of idiots MAD'S FOLLOW-UP REPORT ON DEPARTMENTS PROGRESS Pg.12 A WART-WINNING DEPARTMENT A MAD "Show Biz Success Story" 26 BERG'S-EYE VIEW DEPARTMENT The Lighter Side Of Physical Fitness 32 ... BEING A FRUIT-FLY POBS DON MARTIN DEPARTMENT HAVE ITS APVANTAGBS... One Day In Baghdad 11 A MAD LOOK AT BUGS DOWN TO EARTH DEPARTMENT 'N WORMS A MAD Look At Bugs 'n Worms 'n Things 16 'N THINGS FOR WHOM THE BELLES TOED DEPARTMENT Pg.16 What Is A Make-out Man? 5 Z2ZjZzItzZ GOD HELP US, EVERY ONE! DEPARTMENT Christmas Is 38 HATE-TO-THE-BAR DEPARTMENT Songs Of Crime, Violence, War, Hate, Bigotry, etc 28 JOKE AND DAGGER DEPARTMENT WHAT Spy Vs. Spy 15, 31 ISA MAKE-OUT LAYING A DEVILED EGG DEPARTMENT MAN? Rosemia's Boo-boo (A MAD Movie Satire) 4 Pg.24 LETTERS DEPARTMENT Random Samplings Of Reader Mail 2 MARGINAL THINKING DEPARTMENT Drawn-Out Dramas By Aragones ** OY-VEGAS DEPARTMENT Casey At The Dice 19 SONGS OF PATENT-PANNING DEPARTMENT CRIME, VIOLENCE, MAD's Follow-Up Report On Progress 12 HATE, ETC. -
Want to Cool O N This Issue: Sid Caesar
WANT TO COOL O 3* Our» Price SIT ON THIS COPY OF.. CHEAP N THIS ISSUE: SID CAESAR Stop pushing-you'II all get a chance to talk to Grandma" How long has it been since you enjoyed a Long Distance visit? CELL TELEPHONE SYSTEM Remember. ."It's Fun to Phone!' NUMBER 49 SEPTEMBER 1959 VITAL FEATURES THE MAD HORROR PRIMER 4 Since horror movies are so popular these days, we feel schools should have primers to prepare our "One sure way parents can keep their teenage daughters out of hot water is to put some dishes in it!" — Alfred E. Neuman little monsters for them. MAD LOOKS AT BOOK CLUBS 10 PUBLISHER: William M. Gaines EDITOR: Albert B. Feldstein ART DIRECTOR: John Putnam IDEAS: Jer De Fuccio PRODUCTION: Leonard Brenner A sampling of typical ads CONTRIBUTING ARTISTS: Wallace Wood Bob Clarke Don Martin Mort Drucker for book clubs which show Frank Kelly Freas George Woodbridge David Berg Joe Orlando how they're competing for CONTRIBUTING WRITERS: Sid Caesar Frank Jacobs Al Jaffee Sy Reit members in order to main Gary Belkin Arnie Kogen Klaus Nordling Alfred E. Neuman tain their volume business. SUBSCRIPTIONS: Gloria Orlando, Celia Morelli LAW SUITS: Martin Scheiman, Esq. BRAND NEW DADDY: PFC Nick Megliola HALF-FINISHED BILLBOARDS 16 MAD takes to the highway DEPARTMENTS and shows how unsightly ANYTHING FOR A BUCK DEPARTMENT billboards that mar the A Best Seller Hits The Commercial Trail 34 landscape can be enter BIG BUILD-UP DEPARTMENT taining . for a change. Vic Tinny Gyms 43 BINDING OFFER DEPARTMENT FAMILY MAGAZINES 21 MAD Looks At Book Clubs 10 BRAVE OF THE HOME DEPARTMENT Here's our remedy for the MAD Medals For Everyday Heroes 32 disappearing family unit: DON MARTIN DEPARTMENT revive conversation with "The Boy And His Toy" 8 magazines that print only "The Sculptor In His Studio" 31 things that are relative. -
Congressional Hearings Into Cultural Regulation
Congress, Culture and Capitalism: Congressional Hearings into Cultural Regulation, 1953-1967 A dissertation presented to the faculty of the College of Arts and Sciences of Ohio University In partial fulfillment of the requirements for the degree Doctor of Philosophy Shawn M. Selby August 2008 © 2008 Shawn M. Selby. All Rights Reserved. This dissertation titled Congress, Culture and Capitalism: Congressional Hearings into Cultural Regulatoin, 1953-1967 by SHAWN M. SELBY has been approved for the Department of History and the College of Arts and Sciences by Kevin M. Mattson Professor of History Benjamin M. Ogles Dean, College of Arts and Sciences 2 ABSTRACT SELBY, SHAWN M., Ph.D., August 2008, History Congress, Culture and Capitalism: Congressional Hearings into Cultural Regulation, 1953-1967 (439 pp.) Director of Dissertation: Kevin M. Mattson This dissertation describes the series investigations and hearings into cultural regulation that took place before the U.S. congress between 1953 and 1967. Beginning with Senate inquiries into juvenile delinquency and ending with the creation of the public broadcasting system in 1967, the dissertation argues that lawmakers and witnesses repeatedly emphasized internal industry oversight and the power of competition within the culture industry to regulate cultural products like comic books, movies and television. Public television was seen as a solution to the problem that met the demands lawmakers had placed upon their investigations. Existing works tending to focus on matters of quality or social science overlook the economic and regulatory aspects of congress’s activities. Approved: _____________________________________________________________ Kevin M. Mattson Professor of History 3 ACKNOWLEDGEMENTS As with any undertaking of such a size and requiring such an expenditure of effort, there are a substantial number of individuals whom I must thank. -
MAD's Al Jaffee SPEWS
fe IS tori V6S \ VV3'^*T' WE'RE MAKING A SIGNET BOOK AN EXCITING MADs COMEBACK! -Al ©)axfee Spews Out IN FACT, WE'RE MAKING A SNAPPY ANSWERS TO WHOLE BOOK OF THEM -AS- STUPID QUESTIONSIt's about moronic I I questions like that MAD'S I /£-t one... and clever I answers like these: It's about 7 inches . tall, 4 inches wide Al Jaffee and 192 pages thick It's about the most , ridiculous idea for SPEWS OUT Na book ever conceived! It's about time that ' idiot out there ) stopped reading this "Snappy cover and bought it. Answers To Stupid Questions" ON SALE AT YOUR FAVORITE BOOKSTAND — OR YOURS BY MAIL use coupon or duplicate ..... NAME- A i\m ADDRESS. 485 MAD is on Avenue CITY New York, N.Y. STATE Zip-Code. 10022 ABSOLUTELY NECESSARYI PLEASE SEND ME: ALSO PLEASE SEND ME THE BOOKS CHECKED BELOW: MAD's • The MAD Reader p The MAD Frontier Questionable MAD • MAD Strikes Back P MAD in Orbit Howling MAD Snappy Answers p Inside MAD P The Voodoo MAD DON MARTIN Steps Out • Utterly MAD p Greasy MAD Stuff DON MARTIN Bounces Back To P The Brothers MAD P Three Ring MAD DON MARTIN Drops 13 Stories Stupid Questions P The Bedside MAD P Self-Made MAD MAD's Captain Klutz • Son of MAD P The MAD Sampler DAVE BERG Looks At The U.S.A. P The Organization MAD p World, World, etc. MAD DAVE BERG Looks At People P Like MAD p Raving MAD DAVE BERG Looks At Things • p The Ides of MAD P Boiling MAD The All-New SPY vs. -
The Original Mad
The ORIGINAL AD ADMEN By Margaret Gurof IS AL JAFFEE OUT OF ZINGERS? After nearly an hour’s worth of layup questions from a report- er, the creator of Mad magazine’s long-running Snappy Answers to Stupid Questions feature hasn’t uttered a single withering comeback. Jafee, 95, sits in a corner ofce at the satire rag’s Manhattan HQ, wearing a scruf of white goatee, a black shirt and blazer, indigo Levi’s and an amiable smile. The handle of his cane is carved into the shape of a dog’s head—“my cane-ine,” he quips. Jafee has been contributing illustrations and jokes to the magazine since 1955. (It launched in 1952.) Along with Snappy Answers—a comic that ofers snide retorts to bland inquiries—he invented Mad’s back-page fold-in, an illustrated riddle that collapses to reveal a new image that contains the answer. The first one, from 1964, depicted scandalous newlyweds Elizabeth Taylor and Richard Burton—and folded to show the “handsome young stranger” who’d be Liz’s “next in line.” The most recent shows a rowdy saloon and asks, “What Group Has the Worst Drinking Problem?” Folded in, the illustration transforms into a water tap and ofers this grim answer: “The People of Flint, Michigan.” Jafee says he doesn’t follow film-star foibles the way he once did, but Mad’s full-time staf— including editor in chief John Ficarra, 61, who sits nearby—keep him up to date. Other recent fold-ins have tweaked the anti-vaccination movement and the disgraced comic Bill Cosby. -
My Friend Dave | the Comics Journal
Archived version from NCDOCKS Institutional Repository http://libres.uncg.edu/ir/asu/ Column -- "My Friend Dave" By: Craig Fischer Fischer, C. (2013). “My Friend Dave." The Comics Journal, October 25, 2013. Version of record available at: http:// www.tcj.com/my-friend-dave/ My Friend Dave | The Comics Journal Blog Features Columns Reviews Listings TCJ Archive ← Modern Thinking Morning Becomes Renee → The Spain Interview In this two-part interview, Gary Groth talks to Spain about Catholicism, working in a factory, rebelling against Monsters Eat Critics authority, teaching, the underground comix movement and Zap, and Nightmare Alley. Continue reading → My Friend Dave BY CRAIG FISCHER OCT 25, 2013 Alphabet In his book The Avant-Garde Finds Andy Hardy (1995), Robert Ray argues that film studies has fallen into a rut where most writing follows “the routinized procedures of any academic field,” and where the typical title for a publication or conference presentation is “Barthes, Brecht, Bakhtin, Baudrillard, and all those other people, and Robocop” (5). Ray then suggests that we rouse film studies out of stagnation by abandoning traditional scholarship, at least for a while, in favor of playing surrealistic games with our subject. Movies surprise, infuriate, delight us: unconventional forms of criticism might do the same. One of Ray’s games involves the alphabet. Borrowing a method from Roland Barthes’ eponymous biography, Ray suggests writing criticism in a series of short, “alphabetized fragments, including at least one for every letter” (120). These “alphabetized fragments” can be epigrams (à la Nietzsche), metaphors, anecdotes, lyrical descriptions, short bursts of analysis: what they won’t be is a predictable elaboration of an over-determined thesis. -
MAD Book!) THAN to RECEIVE!
WITH THIS ISSUE OF £ A CHEAP muu'uimss ^TT ORGS NIMH ON IT'S BETTER TO GIVE (Especially this latest MAD book!) THAN TO RECEIVE! SO GIVE... BEFORE THEY GIVE UNTO YOU: MAD PAPERBACK BOOKS FOR CHRISTMAS! (THE IDEAL GIFTS FOR PEOPLE AT THE BOTTOM OF YOUR SHOPPING LIST!) use coupon or duplicate , MAD 485 MADison Avenue, New York, N. Y. 10022 PLEASE SEND THE MAD PAPERBACK BOOKS I HAVE CHECKED BELOW TO: NAME ADDRESS CITY STATE ZIP-CODE AN ABSOLUTE MUST AND SEND A CHEERY CHRISTMAS GIFT ANNOUNCEMENT ALONG WITH THEM BLAMING: • The MAD Reader G Like MAD • Self-Made MAD G DON MARTIN Bounces Back • MAD Strikes Back G The Ides of MAD Q The MAD Sampler G DON MARTIN Drops 13 Stories • Inside MAD G Fighting MAD • World, World, etc. MAD • MAD's Captain Klutz • Utterly MAD G The MAD Frontier G Raving MAD • DAVE BERG Looks At The U.S.A. G The Brothers MAD G MAD in Orbit G Boiling MAD G DAVE BERG Looks At People • The Bedside MAD • The Voodoo MAD • Questionable MAD • DAVE BERG Looks At Things • Son of MAD Greasy MAD Stuff G Howling MAD • The All-New SPY vs. SPY G The Organization MAD G Three Ring MAD • DON MARTIN Steps Out • A MAD Look at Old Movies mm I ENCLOSE 50c FOR EACH We cannot be responsible for cash lost or stolen 7 in the mails. Check or Money Order preferred! On PLUS 25c POSTAGE & PACKAGING all orders outside the U.S.A. please add 10% Extra. §* ON ALL ORDERS UNDER S2.00 ' i." Don ^Martin •fM DROPS SSL'S - s,rs NUMBER 116 JANUARY 1968 VITAL FEATURES DIRTIER "Parents who have a lot of kids deserve plenty of credit! In fact, they can't BY very well get along without if .'"—Alfred E. -
Wonder Woman Unbound ACCOMPANYING.Indd
20% Wonder Woman Highest percentage of Captain Marvel personal bondage = #10, 20% 10% Lowest percentage of bondage for Wonder Woman = 6% Highest percentage of bondage for Captain Marvel = 6% 0% #1 #2 #3 #4 #5 #6 #7 #8 #9 #10 40% Highest percentage of overall bondage = #4, 41% 20% 0% #1 #2 #3 #4 #5 #6 #7 #8 #9 #10 An interpretation of the brank, neck collar, leg manacles, chains, and interwoven lasso on a female form. KATE LETH 100% 1948: Kanigher 1965-67: Kanigher takes over sets in the Golden Age 1942: The Holliday Girls first appear 1960-62: Kanigher brings 1954-55: back the Holliday Girls; it doesn't last published, CCA begins 0% 1945 1950 1955 1960 1965 1942: First appearance 1955: The Comics 1958: Kanigher's new of the Amazons Code Authority is direction for begins 100% implemented 1948: Kanigher takes over 0% 1945 1950 1955 1960 1965 Spring 1954: April 1955: May 1958: #73 is the first issue of the Kanigher's new 15% published series to bear the CCA's seal direction for the series begins October 1955: Last issue with 10% of with #98 over 5% bondage 5% 0% 55 60 65 70 75 80 85 90 95 100 90% 1962: Highest percentage of female letter writers = 89% 1972: Lowest percentage of female letter writers = 15% 50% 10% 1961 1968 1975 1961: No ! ads for " girls. Boys Neutral Girls !# $ Highest overall bondage, Highest Wonder Woman "When Treachery Wore a bondage, "The Mysterious 30% Green Shirt" = 32% Prisoners of Anglonia" = 26% Wonder Woman 20% Bondage Overall -
A Pictorial History of Comic-Con
A PICTORIAL HISTORY OF COMIC-CON The 2000s THE MODERN AGE OF COMIC-CON Comic-Con exploded in the 2000s, becoming a veritable pop culture juggernaut. While Comic-Con kept its focus as the “big tent” comics show, Hollywood movie studios and TV networks discovered the power of the Con to preview new films and shows. COMIC-CON 50 www.comic-con.org 1 OPPOSITE PAGE, TOP ROW: Sir Ian McKellen met a friend in the Exhibit 2000 Hall while signing 2000 at the Marvel COMIC-CON 31 booth; the first COMIC-CON 31 X-Men movie had just premiered the weekend of Comic- Con. NOTABLE JULY 20–23 MIDDLE ROW: GUESTS Masquerade PHOEBE GLOECKNER San Diego contestants include Comic writer-artist, Convention Futurama’s Bender and Leela and a trio A Child’s Life Center of DC’s “spooky” heroes: The Spectre, Dr. Fate, and the BEN KATCHOR Attendance: Phantom Stranger. 48,500 Cartoonist, Julius Knipl, BOTTOM: The EC Real Estate Photographer Comics Reunion was one of the high Comic-Con celebrated the 50th points of Comic- anniversary of EC Comics by Con 2000, with (left HARRY KNOWLES bringing in as many of the still- to right) Jack Davis, Internet writer and critic, Adele Kurtzman, Al living artists as possible, along Feldstein, Angelo Ain’t It Cool News with Adele Kurtzman (widow Torres, Will Elder, of Harvey) and Anne Gaines and Marie Severin (widow of Bill). The Autograph among the comics Area expanded and moved to line’s greats who JEPH LOEB the Sails Pavilion on the upper came to San Diego.