NEW MARCH 3-5, 2019 YORK JAVITS CENTER

FREE SEMINARS AND PAID WORKSHOPS SUNDAY, MARCH 3, 2019 MONDAY, MARCH 4, 2019 TUESDAY, MARCH 5, 2019 8:00AM-8:50AM 8:00AM-8:50AM 8:00AM-8:50AM FIRST TIME ATTENDEE TIPS & NETWORKING ESSENTIAL ELEMENTS OF EFFECTIVE CUT THE WASTE & SAVE MONEY SOCIAL | ROOM #1A21 MANAGEMENT | ROOM #1A21 ROOM #1A21 Presenter: Holly Barrett, Fest Presenter: Chris Deferio, Keys to the Shop Presenter: Dane Atkinson, SumAll Podcast MINIMIZING YOUR IMPORT RISKS | ROOM #1A23 Presenter: Damon Piatek, Welke Customs Brokers LEASING COFFEE SHOP SPACE? NEGOTIATE 8:55AM-10:00AM USA Inc. TO WIN! | ROOM #1A22 Presenter: Dale Willerton, The Lease Coach A BEGINNERS GUIDE TO PURCHASING AN MACHINE | ROOM #1A21 8:00AM-11:00AM Presenter: Maciej Ostrowski, Rancilio Group North America REAL NUMBERS IN YOUR CAFÉ: THE FINANCIAL 8:00AM-11:00AM SIDE OF RUNNING A SUCCESSFUL BUSINESS REAL NUMBERS IN YOUR CAFÉ: THE ROOM #1A04 | $49.00 FINANCIAL SIDE OF RUNNING A SUCCESSFUL 8:55AM-10:00AM Presenter: Mark Calhoun & Jim Starcev, BUSINESS ROOM #1A04 | $49.00 PerfectCube Presenter: Mark Calhoun & Jim Starcev, UNDERSTANDING & IMPLEMENTING PerfectCube SITUATIONAL LEADERSHIP | ROOM #1A23 Presenter: Amy Kellogg, Tipu’s Chai 8:00AM-5:00PM ENHANCING THE CUSTOMER EXPERIENCE COFFEE BUSINESS START-UP SEMINAR 8:00AM-5:00PM ROOM #1A24 ROOM #1A03 | $399.00 BUSINESS OWNER BOOTCAMP Presenter: Jim Lewis, Enhanced Beverage Presenter: Bruce Milletto & Matt Milletto, ROOM #1A03 | $399.00 Solutions Bellissimo Coffee Advisors Presenter: Bryan Reynolds, Anthem Coffee & Joe Lloyd, Durango Joes 10:05AM-10:55AM HOW WATER QUALITY IMPACTS YOUR 8:55AM-10:00AM ESPRESSO | ROOM #1A24 BALANCING BETWEEN WANTS & NEEDS: 8:55AM-10:00AM Presenter: Keith Black, WaterWise, LLC PRODUCT SOURCING AT COFFEE FEST BRAND & BUSINESS TUNE UP: BUILDING A ROOM #1A21 MISSION THAT RESONATES | ROOM #1A21 11:00AM-11:55AM Presenter: Tia Peck, Pro Shop Presenter: Joshua Boyt, Tuning Fork Consulting CAREER MAPPING FOR THE TOP 10 WAYS TO LOSE EMPLOYEES ROOM #1A22 Michael Ryan, Threadbare Coffee ROOM #1A24 Presenter: 10:05AM-10:55AM Company Presenter: Chris Deferio, Keys to the Shop Podcast INCREASE RETENTION THROUGH ONGOING COFFEE BY THE NUMBERS: RUNNING PROFESSIONAL DEVELOPMENT THE ‘BUSINESS’ SIDE OF YOUR BUSINESS 10:05AM-10:55AM ROOM #1A21 ROOM #1A24 Presenter: Sam Spillman, Dillanos Coffee Roasters BRAND & BUSINESS TUNE UP: BUILDING A Presenter: Mark Calhoun & Jim Starcev, MISSION THAT RESONATES | ROOM #1A21 PerfectCube Presenter: Joshua Boyt, Tuning Fork Consulting 11:00AM-12:15PM 2:30PM-3:00PM ROADMAP TO DRIVE-THRU SUCCESS OPENING A NEW CAFÉ? | ROOM #1A22 CAMPFIRE CAFÉ: SOP’S IN YOUR CAFÉ ROOM #1A22 Presenter: Tom Palm, Design & Layout Services BOOTH #2453 Presenter: Mike Miller, Dillanos Coffee Roasters Presenter: Chris Deferio, Keys to the Shop CONVENIENCE PRODUCTS IN YOUR CAFÉ: 12:30PM-1:00PM Podcast EVERYTHING YOU NEED TO KNOW CAMPFIRE CAFÉ: PRICING STRATEGIES ROOM #1A24 BOOTH #2453 Presenter: Jim Lewis, Enhanced Beverage Solutions Presenter: Jim Starcev, PerfectCube

11:00AM-12:15PM 1:30PM-2:00PM OPENING A NEW CAFÉ? | ROOM #1A22 CAMPFIRE CAFÉ: RETAINING EMPLOYEES Presenter: Tom Palm, Design & Layout Services BOOTH #2453 Presenter: Matt Milletto, Bellissimo Coffee 11:00AM-11:55AM Advisors LEVEL UP YOUR LEADERSHIP | ROOM #1A23 Presenter: Bryan Reynolds, ANTHEM Coffee School 2:30PM-3:00PM CAMPFIRE CAFÉ: HIRING & TRAINING 11:00AM-1:30PM BOOTH #2453 Presenter: Joshua Boyt, Metronome Coffee BUSINESS OWNER NETWORKING LUNCHEON ROOM #1A19 | $60.00 Presenter: Networking Event 3:30PM-4:00PM CAMPFIRE CAFÉ: BUILDING A CLIENTELE 3:30PM-4:00PM BOOTH #2453 Presenter: Jeremy Lyman, Birch Coffee CAMPFIRE CAFÉ: WINNING IN RETAIL BOOTH #2453 Presenter: Chris Deferio, Keys to the Shop Podcast www.coffeefest.com Visit WWW.COFFEEFEST.COM/NY to register today! To attend or exhibit, call: 425.295.3300 #COFFEEFEST | #COFFEEFESTNY NEW MARCH 3-5, 2019 YORK JAVITS CENTER

FREE SEMINARS AND PAID WORKSHOPS

SUNDAY, MARCH 3, 2019 MONDAY, MARCH 4, 2019 TUESDAY, MARCH 5, 2019 11:00AM-11:55AM 8:55AM-10:00AM 8:00AM-8:50AM CREATIVE MARKETING INSIDE & OUTSIDE ENERGY DRINKS: THE NEW PROFIT DRIVER CREATING A BRAND THAT STICKS OF YOUR COFFEE SHOP’S FRONT DOOR IN CAFÉS | ROOM #1A23 ROOM #1A23 ROOM #1A21 Presenter: Joel Jay, Redbull Presenter: Michael Powers, Toast, Inc. Presenter: Jeremy Lyman, Birch Coffee 10:05AM-10:55AM 8:55AM-10:00AM 12:30PM-1:00PM INCREASE YOUR REVENUE WITH GIFT & USING THE NUMBERS TO WORK FOR YOU, CAMPFIRE CAFÉ: LET’S GO LIVE! LOYALTY | ROOM #1A23 NOT AGAINST YOU | ROOM #1A22 BOOTH #2453 Presenter: Mike Spence, SelbySoft, Inc. Presenter: Mike Spence, SelbySoft, Inc. Presenter: Bryan Reynolds, ANTHEM Coffee School 11:00AM-11:55AM 11:00AM-11:55AM 1:30PM-2:00PM ELEVATE YOUR PRESENCE WITH ONLINE YOUR ROADMAP TO SOCIAL MEDIA MARKETING | ROOM #1A23 SUCCESS | ROOM #1A21 CAMPFIRE CAFÉ: THE DEEPER MEANING Presenter: Zack Lyman, Diedrich Roasters Presenter: Bryan Reynolds, ANTHEM Coffee TO THE CUSTOMER EXPERIENCE School BOOTH #2453 Presenter: Jeremy Lyman, Birch Coffee GET FOUND FOR FREE! HOW TO INCREASE SALES USING GOOGLE BUSINESS LISTING ROOM #1A23 Presenter: Matthew Moseley, Barista Pro Shop

11:30AM-12:00PM CAMPFIRE CAFÉ: MARKETING BOOTH #2453 Presenter: Bruce Milletto, Bellissimo Coffee Advisors

1:30PM-2:00PM CAMPFIRE CAFÉ: NAVIGATING CUSTOMER SERVICE | BOOTH #2453 Presenter: Levi Andersen, Kerry Group

www.coffeefest.com Visit WWW.COFFEEFEST.COM/NY to register today! To attend or exhibit, call: 425.295.3300 #COFFEEFEST | #COFFEEFESTNY NEW MARCH 3-5, 2019 YORK JAVITS CENTER

FREE SEMINARS AND PAID WORKSHOPS

SUNDAY, MARCH 3, 2019 MONDAY, MARCH 4, 2019 TUESDAY, MARCH 5, 2019 8:00AM-8:50AM 8:00AM-8:50AM 8:00AM-8:50AM WHAT COFFEE FARMERS WANT YOU TO FROM GREEN BEANS TO ROASTING DREAMS EFFECTIVE WAYS TO SELL INTO THE SINGLE KNOW | ROOM #1A22 ROOM #1A24 SERVE MARKET | ROOM #1A22 Presenter: Ivanov Castellanos & Angela Suarez, Presenter: Dan Jolliff, Daniel Jolliff & Jesse Presenter: Tim Widmer, IFillCup & Robert Café Tio Conejo Bowser, US Roaster Corp; Robert Hensley, Hensley, SpecialtyCoffee.Com SpecialtyCoffee.Com FSMA & THE COFFEE ROASTER ROOM #1A24 Presenter: Todd Arnette, Academy of Coffee 8:30AM-10:00AM Excellence 8:30AM-10:00AM INTRODUCTION TO CUPPING COFFEE PROCESSING: TASTING THE FINAL ROOM #1A02 | $49.00 CUP | ROOM #1A02 | $49.00 Presenter: Dan Loughrey, Royal Coffee New York 8:30AM-10:00AM Presenter: Dan Loughrey, Royal Coffee New York INTRODUCTION TO CUPPING ROOM #1A02 | $49.00 9:30AM-11:00AM Presenter: Dan Loughrey, Royal Coffee 8:55AM-10:00AM ROASTING SEMINAR (LIVE ROASTER) New York KEY COMPONENTS OF DIRECT TRADING: BOOTH #2366 | $79.00 SOURCING, INTEGRITY & SUSTAINABILITY Presenter: Dan Jolliff, US Roaster Corp & Robert ROOM #1A24 Hensley, SpecialtyCoffee.Com 8:55AM-10:00AM Presenter: Joseph Stazzone, Café Kreyol SUPPLY CHAIN BASICS & BUYING GREEN COFFEE | ROOM #1A23 10:05AM-10:55AM Presenter: Meister, Café Imports 9:30AM-11:00AM RATE OF RISE & THE BALANCE BETWEEN ROASTING SEMINAR (LIVE ROASTER) ACIDITY & SWEETNESS BOOTH #2366 | $79.00 ROOM #1A21 9:30AM-11:00AM Presenter: Dan Jolliff, US Roaster Corp & Robert Presenter: Todd Arnette, Academy of Coffee Hensley, SpecialtyCoffee.Com Excellence ROASTING SEMINAR (LIVE ROASTER) BOOTH #2366 | $79.00 Presenter: Dan Jolliff, US Roaster Corp & Robert Hensley, SpecialtyCoffee.Com 2:00PM-2:15PM 11:00AM-1:00PM COFFEE FILM: CAFÉ KREYOL | ROOM #1A21 ADVANCED TASTING CONCEPTS: COFFEE Presenter: Café Kreyol FLAVOR AND CALIBRATION 10:05AM-10:55AM ROOM #1A02 | $49.00 Presenter: Meister & Ari Fasanella, Café Imports THE FUTURE OF COFFEE: BUILDING LONG- DISTANCE RELATIONSHIPS IN EMERGING 2:00PM-4:00PM ORIGINS | ROOM #1A23 INTRODUCTION TO TASTING CONCEPTS: Presenter: Tymika Lawrence, Atlas Coffee UNDERSTANDING FLAVOR IN COFFEE 12:30PM-1:00PM ROOM #1A02 | $49.00 CAMPFIRE CAFÉ: IS ROASTING RIGHT FOR Presenter: Meister & Ari Fasanella, Café Imports YOU? | BOOTH #2453 11:00AM-12:30PM Presenter: Gary & Sammy Meyer, Friedrichs Coffee ASK THE EXPERTS: WOMEN IN ROASTING ROOM #1A24 Presenter: Amaris Gutierrez-Ray, Joe Coffee Company; Cheryl Kingan; Candice Madison

12:30PM-2:00PM STUMP THE ROASTER: A FOCUSED CONVERSATION ABOUT ROASTING COFFEE BOOTH #2278 Presenter: Café Imports

www.coffeefest.com Visit WWW.COFFEEFEST.COM/NY to register today! To attend or exhibit, call: 425.295.3300 #COFFEEFEST | #COFFEEFESTNY NEW MARCH 3-5, 2019 YORK JAVITS CENTER

FREE SEMINARS AND PAID WORKSHOPS SUNDAY, MARCH 3, 2019 MONDAY, MARCH 4, 2019 TUESDAY, MARCH 5, 2019 8:00AM-12:00PM 8:00AM-8:50AM 8:00AM-8:50AM HANDS-ON BARISTA TRAINING CASCARA 360: AN INDEPTH LOOK INTO THIS CRAFT COFFEE MIXOLOGY 101 | ROOM #1A24 ROOM #1A01 | $299.00 BUILDING TREND | ROOM #1A23 Presenter: Amanda Whitt, Tamworth Distilling and Presenter: Samantha Rounds, Dillanos Coffee Roasters Presenter: Joel Jelderks, Caskai Quaker City Mercantile & Brittany Matteson, ANTHEM Coffee School 8:00AM-10:15AM 8:00AM-10:15AM 8:30AM-10:30AM DRINK MENU EVOLUTION: MAKE MORE WITH DRINK MENU EVOLUTION: MAKE MORE WITH INTRODUCTION TO FREE POUR ART WHAT’S IN YOUR STORE | HALL A | $45.00 Presenter: Torani, Pacific Barista Series, Maya Tea, WHAT’S IN YOUR STORE | HALL A | $45.00 WORKSHOP | ROOM #1A05 | $179.00 Klatch Coffee & Blendtec Presenter: Torani, Pacific Barista Series, Maya Tea, Presenter: Terika Raak, La Marzocco & Michael Ryan, Klatch Coffee & Blendtec Threadbare Coffee Company 8:00AM-12:00PM 8:00AM-12:00PM 8:55AM-10:00AM HANDS-ON BARISTA TRAINING ROOM #1A01 | $299.00 HANDS-ON BARISTA TRAINING ESPRESSOAND COFFEE: MORE DIFFERENT THAN Presenter: Samantha Rounds, Dillanos Coffee Roasters ROOM #1A01 | $299.00 YOU THINK | ROOM #1A22 & Brittany Matteson, ANTHEM Coffee School Presenter: Samantha Rounds, Dillanos Coffee Presenter: Melind John, Malabar Gold Espresso Roasters & Brittany Matteson, ANTHEM Coffee 8:30AM-10:30AM School 11:00AM-1:00PM INTRODUCTION TO FREE POUR WORKSHOP ROOM #1A05 | $179.00 8:30AM-10:30AM INFUSE-A-PALOOZA TEA TASTING Presenter: Terika Raak, La Marzocco & Michael Ryan, ROOM #1A02 | $49.00 Threadbare Coffee Company INTRODUCTION TO FREE POUR LATTE ART Presenter: Manish Shah, Maya Tea WORKSHOP | ROOM #1A05 | $179.00 8:55AM-10:00AM Presenter: Terika Raak, La Marzocco & Michael Ryan, 11:00AM-1:30PM ESPRESSO AND COFFEE: MORE DIFFERENT THAN YOU Threadbare Coffee Company  PREVENTATIVE THINK | ROOM #1A22 MAINTENANCE WORKSHOP Presenter: Melind John, Malabar Gold Espresso 10:05AM-10:55AM ROOM #1A05 | $149.00 10:05AM-10:55AM BARISTA THEORY: THE BASICS Presenter: Terry Ziniewicz, Caffewerks ROOM #1A22 TEA IT OFF | ROOM #1A22 Presenter: Sam Spillman, Dillanos Coffee Roasters Presenter: Manish Shah, Maya Tea 12:00PM-2:00PM STEEP IT UP! | 1A23 EVOLVE: CHANGING & CUSTOMER Presenter: Manish Shah, Maya Tea COLD BREW BASICS & PROGRAM DEVELOPMENT EXPECTATIONS | ROOM #1A24 ROOM #1A04 | $79.00 Presenter: Dave Strathern, Monin Presenter: Julia Leach, Matt Irish & Devon Powers, 11:00AM-1:30PM Toddy LLC 11:00AM-12:30PM ESPRESSO MACHINE PREVENTATIVE ASK THE EXPERTS: BARISTA EDITION | ROOM #1A21 MAINTENANCE WORKSHOP 1:00PM-5:00PM Presenter: Panelists TBD ROOM #1A05 | $149.00 HANDS-ON BARISTA TRAINING Presenter: Terry Ziniewicz, Caffewerks ROOM #1A01 | $299.00 11:00AM-11:55AM Presenter: Samantha Rounds, Dillanos Coffee Roasters SPECIALTY DRINK TRENDS – WHAT, HOW & WHY YOU 12:00PM-2:00PM & Brittany Matteson, ANTHEM Coffee School SHOULD ADD THEM TO YOUR MENU | ROOM #1A24 COLD BREW BASICS & PROGRAM Presenter: Anna Gutierrez, Barista 22 Syrups & Sauces DEVELOPMENT | ROOM #1A04 | $79.00 2:00PM-4:00PM 11:00AM-1:00PM Presenter: Julia Leach, Matt Irish & Devon Powers, Toddy LLC RISE & GRIND - ROUTINE GRINDER INFUSE-A-PALOOZA TEA TASTING | ROOM #1A02 | $49.00 MAINTENANCE FOR YOUR CAFÉ & RESTAURANT Presenter: Manish Shah, Maya Tea ROOM #1A02 | $39.00 2:00PM-4:00PM Presenter: Mark Leatherwood, Mahlkonig USA 11:00AM-1:30PM TRAIN THE TRAINER: FREE POUR LATTE ART ADVANCED ESPRESSO MACHINE REPAIR & MAINTENANCE WORKSHOP | ROOM #1A05 | $179.00 2:30PM-3:00PM WORKSHOP | ROOM #1A05 | $199.00 Presenter: Terika Raak, La Marzocco & Michael Ryan, CAMPFIRE CAFÉ: KEEPING UP WITH SPECIALTY Presenter: Terry Ziniewicz, Caffewerks Threadbare Coffee Company COFFEE TREND | BOOTH #2453 Presenter: Anna Gutierrez, Barista 22 Syrups & Sauces 12:00PM-2:00PM COLD BREW BASICS & PROGRAM DEVELOPMENT 3:00PM-5:00PM ROOM #1A04 | $79.00 Presenter: Julia Leach, Matt Irish & Devon Powers, Toddy LLC TRAIN THE TRAINER: FREE POUR LATTE ART WORKSHOP | ROOM #1A05 | $179.00 1:00PM-5:00PM Terika Raak, La Marzocco & Michael Ryan, Presenter: TRAIN THE TRAINER: BARISTA SKILLS Threadbare Coffee Company ROOM #1A01 | $299.00 Presenter: Samantha Rounds, Dillanos Coffee Roasters & Brittany Matteson, ANTHEM Coffee School 3:00PM-5:00PM ADVANCED FREE POUR LATTE ART WORKSHOP ROOM #1A05 | $179.00 Presenter: Terika Raak, La Marzocco & Michael Ryan, Threadbare Coffee Company www.coffeefest.com Visit WWW.COFFEEFEST.COM/NY to register today! To attend or exhibit, call: 425.295.3300 #COFFEEFEST | #COFFEEFESTNY