Sunday, March 3, 2019 Monday, March 4, 2019 Tuesday, March 5, 2019 Free Seminars and Paid Workshops

Sunday, March 3, 2019 Monday, March 4, 2019 Tuesday, March 5, 2019 Free Seminars and Paid Workshops

NEW MARCH 3-5, 2019 YORK JAVITS CENTER FREE SEMINARS AND PAID WORKSHOPS SUNDAY, MARCH 3, 2019 MONDAY, MARCH 4, 2019 TUESDAY, MARCH 5, 2019 8:00AM-8:50AM 8:00AM-8:50AM 8:00AM-8:50AM FIRST TIME ATTENDEE TIPS & NETWORKING ESSENTIAL ELEMENTS OF EFFECTIVE CUT THE WASTE & SAVE MONEY SOCIAL | ROOM #1A21 MANAGEMENT | ROOM #1A21 ROOM #1A21 Presenter: Holly Barrett, Coffee Fest Presenter: Chris Deferio, Keys to the Shop Presenter: Dane Atkinson, SumAll Podcast MINIMIZING YOUR IMPORT RISKS | ROOM #1A23 Presenter: Damon Piatek, Welke Customs Brokers LEASING COFFEE SHOP SPACE? NEGOTIATE 8:55AM-10:00AM USA Inc. TO WIN! | ROOM #1A22 Presenter: Dale Willerton, The Lease Coach A BEGINNERS GUIDE TO PURCHASING AN ESPRESSO MACHINE | ROOM #1A21 8:00AM-11:00AM Presenter: Maciej Ostrowski, Rancilio Group North America REAL NUMBERS IN YOUR CAFÉ: THE FINANCIAL 8:00AM-11:00AM SIDE OF RUNNING A SUCCESSFUL BUSINESS REAL NUMBERS IN YOUR CAFÉ: THE ROOM #1A04 | $49.00 FINANCIAL SIDE OF RUNNING A SUCCESSFUL 8:55AM-10:00AM Presenter: Mark Calhoun & Jim Starcev, BUSINESS ROOM #1A04 | $49.00 PerfectCube Presenter: Mark Calhoun & Jim Starcev, UNDERSTANDING & IMPLEMENTING PerfectCube SITUATIONAL LEADERSHIP | ROOM #1A23 Presenter: Amy Kellogg, Tipu’s Chai 8:00AM-5:00PM ENHANCING THE CUSTOMER EXPERIENCE COFFEE BUSINESS START-UP SEMINAR 8:00AM-5:00PM ROOM #1A24 ROOM #1A03 | $399.00 BUSINESS OWNER BOOTCAMP Presenter: Jim Lewis, Enhanced Beverage Presenter: Bruce Milletto & Matt Milletto, ROOM #1A03 | $399.00 Solutions Bellissimo Coffee Advisors Presenter: Bryan Reynolds, Anthem Coffee & Joe Lloyd, Durango Joes 10:05AM-10:55AM HOW WATER QUALITY IMPACTS YOUR 8:55AM-10:00AM ESPRESSO | ROOM #1A24 BALANCING BETWEEN WANTS & NEEDS: 8:55AM-10:00AM Presenter: Keith Black, WaterWise, LLC PRODUCT SOURCING AT COFFEE FEST BRAND & BUSINESS TUNE UP: BUILDING A ROOM #1A21 MISSION THAT RESONATES | ROOM #1A21 11:00AM-11:55AM Presenter: Tia Peck, Barista Pro Shop Presenter: Joshua Boyt, Tuning Fork Consulting CAREER MAPPING FOR BARISTAS THE TOP 10 WAYS TO LOSE EMPLOYEES ROOM #1A22 Michael Ryan, Threadbare Coffee ROOM #1A24 Presenter: 10:05AM-10:55AM Company Presenter: Chris Deferio, Keys to the Shop Podcast INCREASE RETENTION THROUGH ONGOING COFFEE BY THE NUMBERS: RUNNING PROFESSIONAL DEVELOPMENT THE ‘BUSINESS’ SIDE OF YOUR BUSINESS 10:05AM-10:55AM ROOM #1A21 ROOM #1A24 Presenter: Sam Spillman, Dillanos Coffee Roasters BRAND & BUSINESS TUNE UP: BUILDING A Presenter: Mark Calhoun & Jim Starcev, MISSION THAT RESONATES | ROOM #1A21 PerfectCube Presenter: Joshua Boyt, Tuning Fork Consulting 11:00AM-12:15PM 2:30PM-3:00PM ROADMAP TO DRIVE-THRU SUCCESS OPENING A NEW CAFÉ? | ROOM #1A22 CAMPFIRE CAFÉ: SOP’S IN YOUR CAFÉ ROOM #1A22 Presenter: Tom Palm, Design & Layout Services BOOTH #2453 Presenter: Mike Miller, Dillanos Coffee Roasters Presenter: Chris Deferio, Keys to the Shop CONVENIENCE PRODUCTS IN YOUR CAFÉ: 12:30PM-1:00PM Podcast EVERYTHING YOU NEED TO KNOW CAMPFIRE CAFÉ: PRICING STRATEGIES ROOM #1A24 BOOTH #2453 Presenter: Jim Lewis, Enhanced Beverage Solutions Presenter: Jim Starcev, PerfectCube 11:00AM-12:15PM 1:30PM-2:00PM OPENING A NEW CAFÉ? | ROOM #1A22 CAMPFIRE CAFÉ: RETAINING EMPLOYEES Presenter: Tom Palm, Design & Layout Services BOOTH #2453 Presenter: Matt Milletto, Bellissimo Coffee 11:00AM-11:55AM Advisors LEVEL UP YOUR LEADERSHIP | ROOM #1A23 Presenter: Bryan Reynolds, ANTHEM Coffee School 2:30PM-3:00PM CAMPFIRE CAFÉ: HIRING & TRAINING 11:00AM-1:30PM BOOTH #2453 Presenter: Joshua Boyt, Metronome Coffee BUSINESS OWNER NETWORKING LUNCHEON ROOM #1A19 | $60.00 Presenter: Networking Event 3:30PM-4:00PM CAMPFIRE CAFÉ: BUILDING A CLIENTELE 3:30PM-4:00PM BOOTH #2453 Presenter: Jeremy Lyman, Birch Coffee CAMPFIRE CAFÉ: WINNING IN RETAIL BOOTH #2453 Presenter: Chris Deferio, Keys to the Shop Podcast www.coffeefest.com Visit WWW.COFFEEFEST.COM/NY to register today! To attend or exhibit, call: 425.295.3300 #COFFEEFEST | #COFFEEFESTNY NEW MARCH 3-5, 2019 YORK JAVITS CENTER FREE SEMINARS AND PAID WORKSHOPS SUNDAY, MARCH 3, 2019 MONDAY, MARCH 4, 2019 TUESDAY, MARCH 5, 2019 11:00AM-11:55AM 8:55AM-10:00AM 8:00AM-8:50AM CREATIVE MARKETING INSIDE & OUTSIDE ENERGY DRINKS: THE NEW PROFIT DRIVER CREATING A BRAND THAT STICKS OF YOUR COFFEE SHOP’S FRONT DOOR IN CAFÉS | ROOM #1A23 ROOM #1A23 ROOM #1A21 Presenter: Joel Jay, Redbull Presenter: Michael Powers, Toast, Inc. Presenter: Jeremy Lyman, Birch Coffee 10:05AM-10:55AM 8:55AM-10:00AM 12:30PM-1:00PM INCREASE YOUR REVENUE WITH GIFT & USING THE NUMBERS TO WORK FOR YOU, CAMPFIRE CAFÉ: LET’S GO LIVE! LOYALTY | ROOM #1A23 NOT AGAINST YOU | ROOM #1A22 BOOTH #2453 Presenter: Mike Spence, SelbySoft, Inc. Presenter: Mike Spence, SelbySoft, Inc. Presenter: Bryan Reynolds, ANTHEM Coffee School 11:00AM-11:55AM 11:00AM-11:55AM 1:30PM-2:00PM ELEVATE YOUR PRESENCE WITH ONLINE YOUR ROADMAP TO SOCIAL MEDIA MARKETING | ROOM #1A23 SUCCESS | ROOM #1A21 CAMPFIRE CAFÉ: THE DEEPER MEANING Presenter: Zack Lyman, Diedrich Roasters Presenter: Bryan Reynolds, ANTHEM Coffee TO THE CUSTOMER EXPERIENCE School BOOTH #2453 Presenter: Jeremy Lyman, Birch Coffee GET FOUND FOR FREE! HOW TO INCREASE SALES USING GOOGLE BUSINESS LISTING ROOM #1A23 Presenter: Matthew Moseley, Barista Pro Shop 11:30AM-12:00PM CAMPFIRE CAFÉ: MARKETING BOOTH #2453 Presenter: Bruce Milletto, Bellissimo Coffee Advisors 1:30PM-2:00PM CAMPFIRE CAFÉ: NAVIGATING CUSTOMER SERVICE | BOOTH #2453 Presenter: Levi Andersen, Kerry Group www.coffeefest.com Visit WWW.COFFEEFEST.COM/NY to register today! To attend or exhibit, call: 425.295.3300 #COFFEEFEST | #COFFEEFESTNY NEW MARCH 3-5, 2019 YORK JAVITS CENTER FREE SEMINARS AND PAID WORKSHOPS SUNDAY, MARCH 3, 2019 MONDAY, MARCH 4, 2019 TUESDAY, MARCH 5, 2019 8:00AM-8:50AM 8:00AM-8:50AM 8:00AM-8:50AM WHAT COFFEE FARMERS WANT YOU TO FROM GREEN BEANS TO ROASTING DREAMS EFFECTIVE WAYS TO SELL INTO THE SINGLE KNOW | ROOM #1A22 ROOM #1A24 SERVE MARKET | ROOM #1A22 Presenter: Ivanov Castellanos & Angela Suarez, Presenter: Dan Jolliff, Daniel Jolliff & Jesse Presenter: Tim Widmer, IFillCup & Robert Café Tio Conejo Bowser, US Roaster Corp; Robert Hensley, Hensley, SpecialtyCoffee.Com SpecialtyCoffee.Com FSMA & THE COFFEE ROASTER ROOM #1A24 Presenter: Todd Arnette, Academy of Coffee 8:30AM-10:00AM Excellence 8:30AM-10:00AM INTRODUCTION TO CUPPING COFFEE PROCESSING: TASTING THE FINAL ROOM #1A02 | $49.00 CUP | ROOM #1A02 | $49.00 Presenter: Dan Loughrey, Royal Coffee New York 8:30AM-10:00AM Presenter: Dan Loughrey, Royal Coffee New York INTRODUCTION TO CUPPING ROOM #1A02 | $49.00 9:30AM-11:00AM Presenter: Dan Loughrey, Royal Coffee 8:55AM-10:00AM ROASTING SEMINAR (LIVE ROASTER) New York KEY COMPONENTS OF DIRECT TRADING: BOOTH #2366 | $79.00 SOURCING, INTEGRITY & SUSTAINABILITY Presenter: Dan Jolliff, US Roaster Corp & Robert ROOM #1A24 Hensley, SpecialtyCoffee.Com 8:55AM-10:00AM Presenter: Joseph Stazzone, Café Kreyol SUPPLY CHAIN BASICS & BUYING GREEN COFFEE | ROOM #1A23 10:05AM-10:55AM Presenter: Meister, Café Imports 9:30AM-11:00AM RATE OF RISE & THE BALANCE BETWEEN ROASTING SEMINAR (LIVE ROASTER) ACIDITY & SWEETNESS BOOTH #2366 | $79.00 ROOM #1A21 9:30AM-11:00AM Presenter: Dan Jolliff, US Roaster Corp & Robert Presenter: Todd Arnette, Academy of Coffee Hensley, SpecialtyCoffee.Com Excellence ROASTING SEMINAR (LIVE ROASTER) BOOTH #2366 | $79.00 Presenter: Dan Jolliff, US Roaster Corp & Robert Hensley, SpecialtyCoffee.Com 2:00PM-2:15PM 11:00AM-1:00PM COFFEE FILM: CAFÉ KREYOL | ROOM #1A21 ADVANCED TASTING CONCEPTS: COFFEE Presenter: Café Kreyol FLAVOR AND CALIBRATION 10:05AM-10:55AM ROOM #1A02 | $49.00 Presenter: Meister & Ari Fasanella, Café Imports THE FUTURE OF COFFEE: BUILDING LONG- DISTANCE RELATIONSHIPS IN EMERGING 2:00PM-4:00PM ORIGINS | ROOM #1A23 INTRODUCTION TO TASTING CONCEPTS: Presenter: Tymika Lawrence, Atlas Coffee UNDERSTANDING FLAVOR IN COFFEE 12:30PM-1:00PM ROOM #1A02 | $49.00 CAMPFIRE CAFÉ: IS ROASTING RIGHT FOR Presenter: Meister & Ari Fasanella, Café Imports YOU? | BOOTH #2453 11:00AM-12:30PM Presenter: Gary & Sammy Meyer, Friedrichs Coffee ASK THE EXPERTS: WOMEN IN ROASTING ROOM #1A24 Presenter: Amaris Gutierrez-Ray, Joe Coffee Company; Cheryl Kingan; Candice Madison 12:30PM-2:00PM STUMP THE ROASTER: A FOCUSED CONVERSATION ABOUT ROASTING COFFEE BOOTH #2278 Presenter: Café Imports www.coffeefest.com Visit WWW.COFFEEFEST.COM/NY to register today! To attend or exhibit, call: 425.295.3300 #COFFEEFEST | #COFFEEFESTNY NEW MARCH 3-5, 2019 YORK JAVITS CENTER FREE SEMINARS AND PAID WORKSHOPS SUNDAY, MARCH 3, 2019 MONDAY, MARCH 4, 2019 TUESDAY, MARCH 5, 2019 8:00AM-12:00PM 8:00AM-8:50AM 8:00AM-8:50AM HANDS-ON BARISTA TRAINING CASCARA 360: AN INDEPTH LOOK INTO THIS CRAFT COFFEE MIXOLOGY 101 | ROOM #1A24 ROOM #1A01 | $299.00 BUILDING TREND | ROOM #1A23 Presenter: Amanda Whitt, Tamworth Distilling and Presenter: Samantha Rounds, Dillanos Coffee Roasters Presenter: Joel Jelderks, Caskai Quaker City Mercantile & Brittany Matteson, ANTHEM Coffee School 8:00AM-10:15AM 8:00AM-10:15AM 8:30AM-10:30AM DRINK MENU EVOLUTION: MAKE MORE WITH DRINK MENU EVOLUTION: MAKE MORE WITH INTRODUCTION TO FREE POUR LATTE ART WHAT’S IN YOUR STORE | HALL A | $45.00 Presenter: Torani, Pacific Barista Series, Maya Tea, WHAT’S IN YOUR STORE | HALL A | $45.00 WORKSHOP | ROOM #1A05 | $179.00 Klatch Coffee & Blendtec Presenter: Torani, Pacific Barista Series, Maya Tea, Presenter: Terika Raak, La Marzocco & Michael Ryan, Klatch Coffee & Blendtec Threadbare Coffee Company 8:00AM-12:00PM 8:00AM-12:00PM 8:55AM-10:00AM HANDS-ON BARISTA TRAINING ROOM #1A01 | $299.00 HANDS-ON BARISTA TRAINING ESPRESSO ANDCOFFEE:

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