Apple is an American technology company founded in April 1976 by , , and Ronald Wayne to develop and sell Apple personal computer, smart phones, tablet computers, and computer software. It was the first successful personal computer company and the popularizer of the graphical user interface. Headquarters are located in California. In 1976 High-school friends Steven Wozniak and Steven Jobs start Apple Computer. Their first product was Apple personal computer called (), though Wayne sold his share back to Jobs and Wozniak within 12 days. It was incorporated as Apple Computer, Inc., in January 1977, and sales of its computers, including the Apple II, grew quickly. Apple went public in 1980 to instant financial success. Over the few years, Apple shipped new computers featuring innovative graphical user interfaces, such as the original in 1983,and starts selling the “Lisa,” a desktop computer for businesses with a graphical user interface, the system most users are familiar with today. In1991 Apple introduces the PowerBook 100, its first portable computer. Jobs regained leadership status, becoming CEO in September 1998 Apple swiftly returned to profitability under the revitalizing "" campaign, rebuilding Apple's status by launching the iMac and iPod. In 2003 The iTunes Store opens, allowing users to buy and download , audiobooks, movies and TV shows online. In 2008 the electronic giant continued to lead the industry in innovation with its award-winning computers, OS X operating system, iLife, professional applications, its iPod portable music and video players and iTunes online store, and consolidated the mobile phone market with its revolutionary iPhone .Apple opens its as an update to iTunes. The store has small applications from games to social and business tools. In conclusion, Apple Inc. The various strategies have contributed much to the rapid and successful development. Therefore, the company can not neglect the influencing factors of the strategies such as the culture. Therefore, Apple Inc. And with .the long-term growth, it has achieved a certain successful development

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