Running head: FINAL PROJECT MILESTONE ONE 1

FINAL PROJECT MILESTONE ONE

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FINAL PROJECT MILESTONE ONE 2

Essay

Technology is basically an application of scientific knowledge which is utilized for practical purposes, more likely in industry. Moreover, it can be referred to as the use of tools, machines, techniques, material and power sources for making the work in an easier and productive manner. Generally, science is concerned with the understanding on how and why things happen, whereas, technology deals with making things happen. The world in today’s life is surrounded with technologies. In every aspect of human lives, technology is making their work easier and in a productive way (Abroms & Phillips, 2011). Although, there are various disadvantages of these technologies but the advantages are always more. Whenever, someone hears the word technology, the first company which comes into their mind is Apple Inc. This is a firm which has brought enormous change in the world by introducing their and other i products. The company has changed the entire thought process of the humans.

Apple Inc. is an American multinational technological corporation which is headquartered in Cupertino, California. The firm designs, develops and sells the consumer electronics products, computer software products and many other online services. Moreover, the hardware product of the firm includes iPhone , iPad Tablet computer, Mac personal computer, iPod portable media player, Apple smart watch, Apple TV and HomePod smart speaker. Software products include the macOS and iOS operating system, iTunes media player and many more. This firm was founded by , and in

1976 and it was incorporated as Apple Computer, Inc. in 1977. Till then the company started flourishing in the American market (West & Mace, 2010).

Presently, the company is operating worldwide and is making the revenue of US$229.234 billion. Its operating income is US$61.344 billion and net income is US$48.351 billion. FINAL PROJECT MILESTONE ONE 3

Moreover, the of employees working around the globe are 123,000. The firm sells its products through its retail stores, direct sales force and online stores. Moreover, the firm also sells and delivers digital content and apps through the iTunes Store, Mac , App Store,

Apple , TV App Store, and iBook Store (Xing & Detert, 2010).

The company launched its first innovation as iPhone 1 which was the first phone and that was invented by Steve Jobs and it was launched in the year 2007. After that, every year company launched its new iPhone product with added feature into it and was named as iPhone 2G, iPhone , iPhone 3GS, iPhone 4 and so on. Recently the firm launched its latest iPhone X which is a 10th version of iPhone series and this phone has distinctive features engraved in it. This phone marks the tenth anniversary of the device. This is a high-end, premium model and is presented as a technology of the future. This product has features of wireless charging, an OLED display, dual lens camera which has improved depth sensing and face recognition system which is called as Face ID. iOS 11.1 is the operating system of the phone and processor is Bionic. Moreover, this phone is the first phone to be launched in the world which gets unlocked just by detecting the face of its owner. Hence, this is again a innovative invention by the Apple Inc (Robbins & Meylan, 2010).

Furthermore, this firm has been selected for the discussion is because it is the one of its kind firm which has brought astonished innovations in the world and it became possible because of its excellent internal management all around the globe. Moreover, it is a most leading firm in an international market which can be recognized by every person.

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References

Abroms, L. C. & Phillips, T. (2011). iPhone apps for smoking cessation: a content

analysis. American journal of preventive medicine, 40(3), 279-285.

Robbins, L. L. & Meylan, S. C. (2010). CO2calc: A user-friendly seawater carbon

for Windows, Mac OS X, and iOS (iPhone) (No. 2010-1280). US Geological Survey.

West, J., & Mace, M. (2010). Browsing as the killer app: Explaining the rapid success of Apple's

iPhone. Telecommunications Policy, 34(5), 270-286.

Xing, Y., & Detert, N. C. (2010). How the iPhone widens the trade deficit with the

People's Republic of China. Running head: FINAL PROJECT MILESTONE ONE 5

Bibliography

1. https://www.apple.com/in/iphone-x/

2. http://www.reuters.com/finance/stocks/companyProfile/AAPL.O